GOT YOU BRANDINGCOVERED
002 GOT YOU COVERED MANUAL
003GOT YOU COVERED MANUAL BRAND GUIDE BOOK WINDOW TO YOUR WORLD TABLE OF CONTENTS I. Brand Introduction 4 II. Tagline 6 III. Positioning Statement 8 IV. Mission Statement 10 V. Voice 12 VI. Moodboard/Inspiration 14 VII. Competitor Studies 16 VIII. Personas 18 IX. Logo Development 20 X. Final Logo 22 XI. Colors 24 XII. Website Mockup 26
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 004 GOT YOU COVERED MANUAL WHO WE ARE Got You Covered was founded in 2018 by a group of individuals with a pas sion for books, storytelling, and graphic Heredesign.at Got You Covered, we want to provide aspiring authors like you with the cover that inspires them to write their story all over again. Our team can provide you with captivating art to help sell your story and create the window to your world with quality designs and friendly service. Our creative team un derstands how important your story is and will treat it with as much love and care as if it were our own.
005GOT YOU COVERED MANUAL
"WINDOW TO TAGLINE
YOUR WORLD" TAGLINE
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 009 POSITIONING STATEMENT For aspiring authors looking for captivating art to help sell their story, Got You Covered is the creative team that delivers quality designs with friendly and caring service, treating your story with as much love and care as if it were our own.
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0010 GOT YOU COVERED MANUAL MISSION STATEMENT To provide authors the cover that inspires them to write their story all over again.
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We want our brand to make people feel accomplished and excited. Finishing a project makes us feel this same way. We want people to be inspired when they come into contact with our brand. Three words that describe our brand are creative, supportive, and relatable. We want to mimic the brand voice of Coca-Cola. We dislike brands that sound too impersonal or corporate. Interacting with our clients/cus tomers makes us feel helpful and happy.
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0012 GOT YOU COVERED MANUAL VOICE
0014 GOT YOU COVERED MANUAL BRAND GUIDE BOOK WINDOW TO YOUR WORLD MOOD IMAGE AND INSPIRATION
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0015GOT YOU COVERED MANUAL
MiblArt offers custom eBook and print cover design, cover design for Kindle Vella, illustrated book cover designs, logo and branding de sign, marketing materials, eBook and print interior formatting servic es, and more. They have a carousel of Facebook testimonials praising their work on their home page. Their work is extremely high quality, stunning, and professional while maintaining a friendly feeling to their Unlikewebsite.somecompetitors,
MiblArt is online book cover design website that started with three people sharing a passion for creating unique designs. The team at MiblArt believes that book cover design can look professional with out costing you a fortune and are passionate about telling authors' stories. Their team consists of many graphic designers and a variety of managers in marketing and business fields.
MiblArt has an in-depth questionnaire to learn about client's books and help create their designs right off the bat, as well as process explanations for most services. They adver tise their company on Instagram, Pinterest, and YouTube, where they showcase how they make some of their covers. They can be contact ed by email and have an email newsletter clients can sign up for.
JD&J Design is an online book cover team of passionate book cover designers. years of experience in the publishing tries, help Indie Authors and Publishers promotional materials for clients with They offer fiction book cover design, eBook cover design, promotional designs, ers to print covers, and ready made on their website dedicated to customer services. Each customer's testimonial the covers created for them. Their sional, and consistent. Most of their services' prices are not to contact them about a possible design This can be inconvenient for customers done within a specific price range. on Facebook, Twitter, Instagram, and contacted by email.
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STUDIESCOMPETITOR
They offer budget eBook cover design, print and eBook cover de sign, print and eBook cover and interior formatting, premium cover design, predesigned eBook covers, and cover improvements. They also offer somewhat unique services such as book trailers and book cover animation. They have a page on their website dedicated to short customer testimonials praising their work. Their work appears to be high quality, professional and consistent.
They do strongly recommend authors not choosing a design for their covers that depicts a scene from their stories, which can be discouraging to authors that really love this idea for their covers. They advertise their company on Facebook and Twitter. They can also be contacted by email.
STUDIES
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cover design website run by a small designers. These designers, who have publishing and book cover design indus Publishers with both book covers and with the use of Adobe software. design, nonfiction book cover design, designs, conversion of eBook cov made cover designs. They have a page customer testimonials praising their testimonial is accompanied with images of work seems high quality, profes not listed, forcing the customer design in order to learn prices. customers looking for a service to be They advertise their company and Pinterest. They can be also be
Damonza is an online book cover design website founded in 2012 as a side project for Damon Freeman. Damonza's team love turning an author's dream into reality. As Founder and Creative Director, Damon has to approve any and all cover designs, ensuring a consistent standard for the company.
0018 GOT YOU COVERED MANUAL BRAND GUIDE BOOK WINDOW TO YOUR WORLD PERSONAS
0019GOT YOU COVERED MANUAL BRAND GUIDE BOOK WINDOW TO YOUR WORLD PERSONAS
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0020 GOT YOU COVERED MANUAL LOGO DEVELOPMENT
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0021GOT YOU COVERED MANUAL DEVELOPMENT
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0022 GOT YOU COVERED MANUAL PRIMARY LOGO FINAL LOGO
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0023GOT YOU COVERED MANUAL SECONDARY LOGO
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0024 GOT YOU COVERED MANUAL ColorDARKINTELLIGENCEBLUECodes CMYK : C100 M079 Y038 K028 RGB : R001 G057 B094 Hex : #01385E ColorLIGHTTRUSTWORTHINESSBLUECodes CMYK : C049 M002 Y018 K000 RGB : R123 G202 B209 Hex : #7BCAD1 PRIMARY COLORS
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0025GOT YOU COVERED MANUAL ColorLIGHTENLIGHTENMENTGRAYCodes CMYK : C0 M0 Y0 K7 RGB : R238 G238 B238 Hex : #EEEEEE ColorWHITESIMPLICITYCodes CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255 Hex : #FFFFFF ColorDARKPROFESSIONALGRAYCodes CMYK : C057 M048 Y048 K015 RGB : R112 G112 B112 Hex : #707070 SECONDARY COLORS
BRAND GUIDE BOOK WINDOW TO YOUR WORLD
BRAND GUIDE BOOK WINDOW TO YOUR WORLD 0027GOT YOU COVERED MANUAL WEBSITE
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