Zak Campbell_RADDLED CANADIAN CLOTHING_Branding

Page 11

THE BRAND

Raddled Clothing Company was founded on the principle that all the merchandise will be designed and produced in Canada. As a company we plan to maintain and never change our principles as this is what separates us from the competition. Companies around the world are exploiting poor people for cheap labour in order to turn a larger profit. People often complain about merchandise being produced overseas and not nationally. It was time to do something about this and create a brand made in Canada. This will also create jobs for Canadian citizens. The main reason we are different from other companies is because we are willing to spend extra money by manufacturing locally. To some people this might sound like a negative thing, but manufacturing all our cloths in Canada creates a sense of loyalty and keeps jobs for Canadians. Although we reduce the number of jobs overseas we increase employment in Canada. Many overseas manufacturing factories employ underage workers in poor working conditions referred to as sweat shops. By having all our inventory manufactured in Canada we do not contribute to the sweat shop industry.

STAR CORPORATE 11


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