A LIFE EXTRAORDINARY
A LIFE EXTRAORDINARY
EXPERIENCE THE WORLD OF MOOOI
We are entering an era where technology is revolutionising every aspect of our lives, making it more personal and convenient. Simultaneously, innovation drives us forward to create A Life Extraordinary.
For years, digital technologies have been a hugely innovative factor when it comes to creativity. By embracing the latest advancements in both digital and physical realities, we can create unique experiences that are both technologically advanced and deeply personal. Technology has helped us expand the meaning of creative luxury for a well curated life.
Our commitment to innovation goes beyond creating new designs. We continuously invest in upgrading the technology of our exiting designs. We recently modernised the Heracleum and Raimond and we take great pride in staying up to date with contemporary lighting standards.
We made user convenience a top priority by introducing the Wireless Wall Switch for effortless dimming. We also enhanced our online platform with tools like the online configurator and AR-functionality, allowing users to personalise their designs and visualise our designs in their homes and lives. Now we are tapping into unexplored areas of personalisation to design our lives and homes. This year, Moooi X EveryHuman brings an AI-fuelled bespoke interior fragrance experience where anyone can create their own Room Fragrance. These innovative solutions show our dedication to delivering a superior user experience and making our lives easier.
Understanding the inspiration and creative processes of designers and creatives is essential to creating designs that resonate with people. That is why we created the podcast series Design Dreams. Here we get up close and personal with designers and creatives. We discover what inspires them, what their creative processes look like, and what A Life Extraordinary means to them.
In conclusion, our journey of exploration into the endless possibilities of design and technology continues. We hope you join us as we embrace the future with an open mind, pushing the boundaries of creativity and innovation. We strive to create a beautiful and meaningful life, and truly experience A Life Extraordinary.
Waiting for a Star to Fall
Inspired by nature and derived from science. The Starfall Light by Front is a contemporary upside-down chandelier that gives you that magical feeling you get when looking at the night sky.
Live under the stars with Starfall Light! With this brand-new constellation, you can go to sleep or dine under the stars every night.
INSPIRED BY NATURE
The best ideas come forth when the mind is totally at peace. And the most beautiful way to quiet the mind is to be in nature and gaze at a star-studded night sky. Anna Lindgren and Sofia Lagerkvist spent a lot of time outdoors in the Swedish forests at night. With the low population density in the Nordic country, it wasn’t hard for them to find a spot in the forest where it was completely dark, void from any light pollution. The idea for Starfall came to them when looking at the stars in one of those dark places. They wondered if they could create something that would give you that feeling of sitting underneath a starry sky. They eventually created the Starfall Light.
DERIVED FROM SCIENCE
Front first worked on an installation for the Science Museum in London. Collaborating with the European Space Agency, they created a gigantic installation of the 800 closest stars to earth. They were given a map with the distance of each star, and hung light sources from different heights, to simulate a dimensional installation of those 800 stars. The installation would become the first technical step for the Starfall Light. Front created an upside-down chandelier comprising multiple ‘stars’, hanging from different lengths that create that same threedimensional effect, as if you’re really stargazing. With the Starfall Light, you can always live under the stars!
Night Watch
Discover this scent
BLOOMING SEADRAGON WALLCOVERING BY MOOOI for Moooi Wallcovering in Anthracite, STARFALL LIGHT BY FRONT, CONTAINER TABLE BODHI BY MARCEL WANDERS in Natural Oil Stained Oak, NUT DINING CHAIR BY MARCEL WANDERS upholstered in Spectrum in colour Adria, Oak frame in Natural Oil Stain, FOREST FLOORS CARPET BY FRONT for Moooi Carpets, ROOM FRAGRANCE BY MOOOI X EVERYHUMAN reed diffuser.S is for Serpentine
The Serpentine Light by Front, originated from twisting and turning and playing with the tension and natural flow of a piece of paper.
A NATURAL AND CONTINUOUS FLOW
Serpentine Light, by Front, originated from playing with a piece of paper, discovering the limits of the different shapes it could adopt. Inspiration came from using the tension of the paper itself, making the surface flow naturally; without losing the continuous flow. They realised the twisting was made easier when using an S-shape. The suspension light comprises four S-shapes, twisted into cones and fashioned together to create an intricate spiralling shape.
The curves are outlined in a darker colouration, as well as supported by spokes, giving the design a pleasant riveting effect. The flow and curve of the material is very natural, coming together in a mathematical way.
The design’s strong character and illusion of perpetual movement makes it fit a lot of different environments. The lightweight material and the space between each cone, makes the Serpentine Light a very natural and airy suspension light. It can be easily multiplied in a larger space, the illusion of perpetual movement offering a fun and enchanting effect.
Serpentine Light comprises four S-shapes, twisted into cones and fashioned together to create an intricate spiralling shape.
MIMESIS CARPET COLLECTION
The carpets in the Mimesis Collection by Seb Janiak depict the wings of different insects in such a way that they look like flowers. Shown here is the Mimesis Precognitus Christium Carpet, available in different shapes and sizes.
Curiosity Cabinet
The curvaceous extravagance of Aldora Sofa
The inspiration for the Aldora Sofa by Italian designer Cristina Celestino ranged between this wide juxtaposition of concepts—Milanese bourgeois compound sofas, soft femininity, and botanica.
The soft feminine shapes of the Aldora Sofa remind us of the graceful petals of calla lilies with the allure of Milanese bourgeois decadence.
MILANESE BOURGEOIS
The Aldora Sofa is a contemporary spin on a classical concept. It reminds you of the allure of Milanese bourgeois extravagance. The times when interiors were filled with inviting curves and lavish materials. Almost enchanting. The curves and unique details of the compact Aldora Sofa leave space for lightness and gives any room in your home or office a touch of elegance.
BOTANICAL BEAUTY
Cristina Celestino often refers to her deepened research of human-made nature in her projects/designs. For the Aldora Sofa, not just Milanese bourgeoisie inspired her, but also the botanical world. The curved backrests resemble the folding shape of the calla lily. Dividing the seats’ backrests into two partitions comes from the aesthetics of the parting of an insect’s wings. By playing with the scale and volume of the wings, the backrest makes the sofa truly iconic, turning the organic volumes into function.
This multifunctional iconic seater stands out from the crowd thanks to its impressive and sculptural backrest. Multifunctional and customisable, as it is also available as a chaise longue. Aldora can be upholstered in many fabrics, but we recommend Palette. A sophisticated and elegant fabric that is warm and rich to the touch. It reminds you of sumptuous mohair with characteristics similar to velvet.
Cristina Celestino, designer of the Aldora Sofa. (Photograph by Valentina Sommariva).THE ETERNAL GROWTH OF THE HERACLEUM
Designer Bertjan Pot’s first examinations for his iconic and blossoming Heracleum were a bundle of electrical wires and the wish to light many LEDs at once.
Heracleum is a Moooi Original design with a strong presence in our collection since the first introduction in 2010.
THE STORY OF A MOOOI ORIGINAL
Like almost all of Bertjan Pot’s designs, Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.
Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply Electrosandwich® by Marcel Wanders studio: a technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and Electrosandwich® proved perfect for each other.
Watch the Eternal Growth of the
POLLINATION OF HORTENSIA CARPET COLLECTION
The process of pollination, an enchanting lesson of progress, phases, and life, was the inspiration behind the Pollination of Hortensia Carpet Collection by Andrés Reisinger. Shown here is Autumn Pollen Carpet, available in different shapes and sizes.
Evergreen Dream
Pallana Light— Practically Playful
IDEO’s Pallana Light is a suspended lighting fixture that combines function and fun. Its classic shapes and dynamic design make it a playful task light.
FUNCTION AND FUN
The Pallana Light is an elegant and playful lighting fixture by global design company IDEO. Although its name suggests the inspiration came from the entertainment industry, it was functionality and crisp engineering that spurred the designers from global design company IDEO to create this suspended task light. Ultimately, Pallana is both. The perfect combination between function and fun—practically playful!
UNEXPECTED FINISHES
When designing Pallana, IDEO imagined simple, even basic shapes, mechanically joined yet barely touching. They used a combination of matte steel and knitted fabric to add softness to the shapes. The unexpected finishes add a unique touch of elegance to the overall design and sets Pallana apart from traditional finish choices.
VERSATILE AND VISUALLY STUNNING
Pallana is not only visually stunning but also practical and versatile. It supports the flow of activities and moods throughout the day, making it perfect for any occasion. Spin the circular lights to assist you while working, enjoying breakfast, or entertaining friends for a dinner party. Whatever the occasion, Pallana is up to the task.
Inspired by playfulness and created to assist you in your dayto-day flow! The Pallana Light is here to support you in the balancing act that is daily life.
Moooi x LG: an exploration of interior design and technology
We collaborated with LG OLED, to combine lifestyle design and technological advancements. The result truly brings the multi-sensorial aspect of A Life Extraordinary to new heights.
SERVING CREATIVE COMMUNITIES THROUGH EXTRAORDINARY DESIGN
LG collaborates with artists, museums, and creative brands worldwide to elevate the world of interior design and lifestyle. With our focus on technological products, partnering with an international tech company like LG creates the perfect synergy.
TVS OR INTERIOR DESIGN PIECES?
LG enhances the digital vision of Moooi with the TV products of the LG OLED Objet Collection; Easel and Posé. The Easel TV features an interchangeable fabric cover by Kvadrat, which sets it apart from other TVs on the market. Its design allows it to be angled against a wall or mounted flat, resembling artwork in a gallery.
Posé is a stylish and artistic TV that seamlessly blends with your home’s interior. With gently curved edges and multiple muted colours to choose from, Posé complements any decor and can be set up in the middle of any room.
We further envision A Life Extraordinary with other LG products in our exhibition. Also included are the LG OLED T, an innovative transparent television, the LG OLED R, a rollable tv, the LG Curved OLED Signage screens, and awardwinning audio systems LG Soundbar Eclair, Xboom RP4 and Xboom X03.
Round around the edges, Posé's soft, smooth lines make it aesthetically pleasing from every angle–a delicate design suitable for any interior
Moooi x
Every Human: Curate your Room
Moooi X EveryHuman offer a bespoke scent experience fuelled by artificial intelligence (AI). In this experience, you are at the controls of creating your own unique Room Fragrance.
Step into a new world of fragrance with Moooi X EveryHuman’s revolutionary scent experience.
MOOOI X EVERYHUMAN
We teamed up with EveryHuman, creators of Algorithmic Perfumery, to combine art, science, and technology into a truly unique sensorial experience. EveryHuman, the creator of the world’s first public AI scent design platform, Algorithmic Perfumery, has created a new version of their digital experience and sensory machine. You can now embark on a spatial and sensory exploration to create your personal Home Fragrance!
EXPLORE YOUR WORLD OF SCENT
The experience lets you be the creator of your own customised Room Fragrance. You are at the controls! Through answering an intuitive questionnaire, based on moods and feelings, your fragrance’s formula is created. Our sensory machine then ‘prints’ the Room Fragrance unique to your person and lifestyle.
Your customised Room Fragrance comes with a unique visual called the Aura. Your Aura captures the essence of your mood and personality in a stunning display of colour. With your Room Fragrance and Aura, you also receive a code to share your one-of-a-kind scent with others. Experience the magic of a fragrance that’s truly tailored to you and share it with those around you.
TECHNOLOGY TO HELP CURATE OUR LIVES
The partnership with EveryHuman echoes Moooi’s use of technology to tap into unexplored areas of personalisation for designing our lives and homes. We believe we are standing on the threshold of a new technological era. An era wherein we can create experiences that are not only technologically advanced but also deeply human and personal.
Want to try out your customised Room Fragrance first? Order our sample size!
NomNom… Simply Irresistible
The NomNom Light by Odin Visser makes us hungry for more!
The simplicity of two straight lines and a sphere creates the playful illusion of two chopsticks holding something delicious.
Watch NomNom… Simply Irresistible
The NomNom Light
LOOKS DELICIOUS!
Is it a ball of rice? A marshmallow?
A dumpling? Whatever it is, NomNom’s unobtrusive design puts a smile on your face and a tingle in your belly! But the inspiration for this elegant suspension light did not start out with the need for a snack. It results from wanting to create something that catches the eye, without unnecessary detailing. Two aluminium sticks and a glass sphere is all that was needed to create a minimalistic but playful silhouette that leaves a sweet impression.
PLAYFUL MINIMALISM
The NomNom Light is the perfect example of the art of omission. The frosted glass between the ‘chopsticks’ is illuminated evenly, spreading the light in all directions. Upon looking closer, you can see that the sides of the glass sphere are gently squeezed, completing the impression of chopsticks holding something yummy. A lighting object that is about playful minimalism combined with elegance and humour. The NomNom Light is simply irresistible, making us hungry for more!
FLAVOURS THAT ARE BETTER TOGETHER
As a stand-alone, NomNom’s playful elegance is irresistible. This makes the playful suspension light perfect above small tables and in corners. When multiplied, NomNom is ideal for bigger spaces or above dining tables. NomNom comes in six delicious colours, Ruby, Indigo, Ginger, Nori, Blossom, or Wasabi, so there is always a new flavour to try out.
is a contemporary lighting design that puts a smile on your face and a tingle in your belly.
Metallic
Electric
Extinct Animals Bedding & Bath Collection
Wrap yourself in botanical softness after waking in the embrace of unrivalled luxury. The Extinct Animals bedding and bath collections are created for restful nights and rejuvenating mornings.
THE MENAGERIE OF EXTINCT ANIMALS RAVEN KIMONO BY MOOOI 100% Cotton Satin, Round piping around Shawl collar, Cuffs, and Belt, THE MENAGERIE OF EXTINCT ANIMALS RAVEN DUVET SET BY MOOOI 100% Cotton Satin, Digital and Rotary Print, with Oxford Border and Flat piping around pillowcases
TABLE BY SIMONE BONANNI in Terracotta, Square Low, SAND CARPET CHEMISTRY BY SJOERD VROONLAND for Moooi Carpets in Morning Dunes, EMBROIDERED DODO PAVONE BEDSPREAD BY MOOOI (Small shown), EMBROIDERED DODO PAVONE DUVET COVER SET BY MOOOI 100% Cotton Satin, Quilted Motif, Double cord
the Extinct Animals bedding and bath
SWEET DREAMS
In 2022, we introduced the Extinct Animals bedding collection. A collection that brings that little extra touch of comfort in your bedroom, thanks to luxurious finishes and quality fabrics. Think Embroidery on silk, cord piping, Oxford borders, beautiful buttons, and luxurious zippers. Everything you need to make your bedroom the most inviting space in your home.
RELAX AND REJUVENATE
Now, we’re excited to announce the launch of our Extinct Animals bath collection. A collection designed to make you feel pampered, so every day can feel like a spa day. Like the bedding collection, the bath collection is made with high-quality materials for that extra touch of comfort. It comprises woven jacquard towels, bathrobes, and a cotton-sateen kimono. The collection transforms your daily routine into a relaxing and rejuvenating experience.
INSPIRED BY THE EXTINCT ANIMALS
Every design in both collections is inspired by the unique characteristics of an extinct animal. You’ll find embroidered cushions depicting the mysterious Blooming Seadragon. The Menagerie of Extinct Animals duvets, pillows, and kimono that include all animals. Towels, bathrobes and a quilted bedspread inspired by the softest feathers of the extinct Dodo Pavone and much more.
Made with high-quality materials and luxurious finishes,
collections bring the sophisticated beauty of nature into your home.
Pure Plumage
Use our mood boards on Moooi.com to create the most comfortable room in your home
The Extinct Animal playing cards boast custom artwork and high-quality finishes for the ultimate game experience.
WORKS OF FUNCTIONAL ART
Are you ready to take your game night to the next level? Look no further than the Extinct Animals Playing Cards - the perfect addition to any poker table. Inspired by the Museum of Extinct Animals, this high-quality deck of cards is not just functional, but also a work of art. With 54 illustrated playing cards and a tuck box bursting with colour and detail, each card is uniquely designed to showcase the beauty of these long-gone creatures.
The Extinct Animals Playing Cards are a must-have for anyone seeking to add a unique touch of sophistication to their game night. Whether you’re a magician, a collector, or simply a lover of card games, these high-quality cards are sure to impress. So, go wild and to add a beastie touch to game night.
THEORY11
The Extinct Animals Playing Cards are created in collaboration with Theory11, the largest producer of luxury designer playing cards. They create the best premium decks on the planet - with the highest quality materials, intricate designs, and handcrafted print production techniques. Their goal in playing card design is simple: to push the envelope and create the most breathtaking, innovative, elegant designs.
The Knitty Lounge Chair is Big on Comfort
The Knitty Lounge Chair by Nika Zupanc is Inspired by big navy knots. This icon of relaxation is made with extra-large 'yarn' resembling giant ship ropes. A true eye-catcher in any interior.
The larger-than-life Knitty Lounge Chair is a real conversation piece in your home. A
ICON OF RELAXATION
Introducing the Knitty Lounge Chair by Nika Zupanc, an icon of relaxation. The chair is created with extra-large ‘yarn’ that resemble giant ship ropes. The yarn is upholstered with knitted fabric, providing an unparalleled softness. The basket weave pattern adds texture and tactile feedback to the design, creating a unique blend of scale and softness. The Knitty Lounge Chair is perfect for curling up with a book, watching the sunset, or daydreaming.
UNEXPECTED SCALE
What makes the Knitty Lounge Chair so remarkable is its intricate basket weave pattern and scale. The proportions are grand, making you feel small in the best of ways. This larger-than-life chair creates a sense of awe or wonder, reminiscent of standing on the deck of an enormous ship or experiencing a beautiful natural landscape.
Knitty’s ample size, sturdy base, chunky basket weave. They all provide a sense of security and comfort. But Knitty is not just a chair. It is a near-impossible design piece that tickles your imagination and provides ultimate relaxation. When you are snuggling up between the extra-large folds, the chair reminds you of the joys of knitting and weaving, transforming simple materials into something extraordinary and unexpected.
unique combination of scale and softness.Nika Zupanc, designer of the Knitty Lounge Chair. (photograph by Fulvio Grissoni).
A warm and creamy blend of chai spices and rice milk
Milk and Cookies
Discover the Design Dreams Podcast
Design Dreams is a podcast series where creatives talk about their creative philosophies, where they get their inspiration and creativity from, how they envision the future, and what A Life Extraordinary means to them.
Listen to Design Dreams on your favourite podcast platform!
Sensorial room
ADD A LITTLE EXTRA O TO YOUR LIFE
Have you ever really looked at your home or outfit and wondered what’s missing? Even the most well put-together room can feel unfinished. Or your go-to outfit suddenly feels bland and worn-out. Sometimes a room or outfit needs a little extra to top it off. A well-placed vase or artful pillow in your living room as a new focal point. Or a colourful scarf around your neck or waist to elevate your ensemble. Sometimes you just need a little Extra ‘O’!
Accessories are that little extra in your home or personal style that add authenticity. Your personal touch makes your home or day-to-day outfit come alive and stand out from the ordinary. Our accessories, conveniently put together in a gift guide, add those small, but essential, personal touches of creative luxury to your life. With multi-sensory designs in bold colours and imaginative prints, our gift guide contains the perfect accessories that are the cherry on top of your interior or daily wear.
comfy
fragrances,
pillows, silk scarves, vases in all shapes and sizes and much more. Discover accessories that add those small, but essential touches of creative luxury to your life.