Presentation14174u by Moorrie Moore

Moorrie MoWashington xxMustangSallyxx Yurimara ParisDeTroy EmpressSkyiaSea GEO Featured Designer My Favorite Things…. Moorries’ Corner What to Do on IMVU Rooms and Real estate Shop til……. (Conte’) New Arrivals – Bridal Special ParisDe Troy Sandshark

CEO Vice President of Marketing, Sales Sen. Advisor/Trainer for Models Executive Assistant/PR Dir. Photographer/Trainer for Models Receptionist Page 13 Page 27 Page 40 Page 89 Page 98 Page 106 Page 78 Page 115 Page 48 Page 63

To the Developers /Designers We appreciate your dedication and hope you recognize as we do, the valuable role you play In building brighter futures for developers in this IMVU Community.

Like a tree, we at Designers ShowCase have the strength to endure, and while we are growing and nching out With your continued support and the greatest of confidence in us, and while we give you the respect as real people behind the Avi Coupled with positive efforts with people like you we become ‘Greater’.

lso need to make mention that in my early days I sought a staff, and found a family so for every male and female model, Receptionist, PR, assistants, partners, every awesome individual who has invested in us to allow the magic to happen here.

With all of the craziness you would not believe, unconditional love, and a healthy respect for knowing your boundaries I can say that I love each and every one of you, the range of personalities are exciting to me We Are a Real Family We do what we do And we do it well We’re Always here for you Designers ShowCase Magazine

http://www.imvu.com/shop/web_search.php?keywords=ParisDeTroy

THERE’S NO PLACE LIKE HOME

INTERVIEWS! HOT TOPICS, FASHIO LIVE PERFORMANCES, HOTTEST TR

GEO She only gets better

WE’RE REACHING FOR THE STARS

I SEE ME

ADVERTISING WITH DS

We do it all … We Strut We Maintain We’re Smart And We Talk It Out

We’re Designers ShowCase Productions th First Show September 27 7:00 pm DS Studio

RAVENSADURA

THE RAVEN IS BACK

That’s So Raven.

By Yurimara. -

“With unique style, anything is possible.” “It’s all about the click.

Finally Details

RavenSadura (heretofore referred to as ‘Raven’) has been a member of IMVU since June, 2008 so could be considered something of a veteran as both a member of IMVU’s community and a successful developer. Interestingly enough, she decided to join the site thanks to some encouragement from her oldest brother who informed her that IMVU was a fun past-time and game rolled into one. Her curiosity piqued, Raven decided to take a look and has not looked back since. She also found the site useful in terms of bridging the gap between a long-distance relationship with her brother as she resides in Virginia, and he in Seattle. Her brother has since moved on from IMVU but Raven remains.

She discovered just how truly ‘relaxing’ IMVU could be when she first learnt how to create. She has been creating for so long now that she roughly estimated that she began in 2009 but cannot recall the exact month. She describes her beginnings as humble and recalls her first venture into creator mode: “I just went into create mode and started reading how to make a sticker… I was amazed at how easy it was and that sparked my interest to know more.” When I asked her what was the first thing that she was genuinely satisfied with making she paused and then responded with a smile. “It was a sticker of me and my person of interest. I love do decorate my homepage back then. And some else actually bought it. I was like …. Wow. That’s amazing. So I started

Clearly, as a successful professional developer, Raven has come a long way from the exhilaration of her first sale. Her aim as a creator is to “…make a little of everything” which stems from a practical desire to serve as large a consumer base as possible. “I make all sizes for that reason. I don’t wanna miss a thing. Pleasing the different sizes of women on here is important to me.” She describes herself as self-taught in the main but did receive assistance in making textures with the help of a friend. Raven makes her own textures using a combination of Photoshop, Gimp, 3D Max and Paint and is open about consulting with Youtube and web tutorials in order to teach herself as she advances. At one point she ran her own texture shop, but closed it once it became too time-consuming. She also prides herself on being amongst the rare handful of developers who has created items across almost every available category from music to accessories, with the lone exception of skins. Unsurprisingly, as is the case for many other creators, meshing is the next venture for her. As she states: “I am teaching myself as we speak.” When I pointed towards the difficulties of programs such as 3D Max she waved this aside. “Yes I am busy in real life and yes, there’s lots of reading but I am a person to finish what I have started. I think that’s the key to successful developing on here.”

A savvy business woman, marketing and strategy are further keys to her success. She admits to specifically targeting women because “[they] shop till they drop” and keenly observes that both men and women purchase women’s clothing. We went on to talk more about sales and could not avoid IMVU’s often problematic pricing and payment system. “It’s hard because IMUV has to get a part of everything you make along with the mesher. It would help if they didn’t take such a large cut of the profit. The creators could pay a yearly fee to create and then the profits could be shared by the creators and the meshers alone. At the very least IMVU could at least lower their cut if they insist on having one. But the lower the tier, the more you have to pay. It’s why we try and stay a 5 or more tier wise and not lose pro [status].” Naturally I just had to ask her if she had managed to retain ‘pro’ status since she first gained. To my relief, she proved to be a mere mortal, “Oh no way. You get tired! Well, I do any way. I take my breaks you would have to be here constantly and have no real life. I have a good life full of family and friends… Oh! And a toy poodle.”

The one change that she would like to see IMVU is for hardworking developers to be able to retain their status once they have achieved it. When I cautiously suggested that losing a ‘tier’ was supposed to be an incentive to regain it, she was openly dismissive. “An incentive for what? To leave here? ‘Cause that’s what it makes me want to do sometimes. Losing your tier and having to regain it is precisely what makes developing tiresome and you lose interest. Like many of us, Raven is aware of the top developers who have packed their bags and taken off to the allegedly sunnier climes of Second Life but she has no interest in joining them.

“I have an account there also but I am have more invested in here. I have a large shop and it works very well for me here amidst all the little kinks. So I hang in there. I am a trooper.” Her advice to aspiring developers is as follows: “Okay, if you want pro status just dig in and make at least 10 things a day for a month. Pulse. Advertise your stuff including banners and get your friends to post your banner. The bigger, the better. It’s all about the click.” Sound advice, indeed. But I wanted to know more and (naturally) had to ask one last question. Raven is looking forward to Halloween and wants her customers to enjoy the end of her popular summer/fall line which grows weekly. But that was it about her catalogue that differentiated it from the rest? Raven didn’t even hesitate and answered with a grin: “One word Yuri – DETAILS!”

The CEO of FASHION RAVENSADURA

THE RAVEN IS BACK

http://www.imvu.com/shop/web_search.php?keywords=RavenSadura

These Are A Few Of Our Favorite Things

King of Diamonds

ParisDeTroy

Introducing the King of Diamonds …. Before I roll out the red carpet for this suave sophisticate, let me begin with a proviso. ParisDeTroy, our featured developer, furniture-maker, photographer, Master of Ceremonies, modelling agency owner and jeweller (and not necessarily in that order) wants to inform DS readers that the affectionate moniker by which he is known – ‘The King of Diamonds’ - is not of his choosing. Or, to quote the man himself: “I use the title, ‘King of Diamonds’ but I don’t want people to think I have the hubris to anoint myself with that title. A friend gave me that title, and my other friends picked

it up and teased me with it. I decided to use it as an acknowledgement of their love and respect for me and mine for them.” Lest you wonder what his title refers to? Let me explain… Should you venture into his catalogue you will encounter a dazzling range of high quality jewellery which is swiftly gaining attention. ParisDeTroy (or ‘Troy’ as he prefers to be called) has been an IMVU developer for 4 years, crafting antique and leather furniture wrought in natural textures. He branched out, however, and began creating women’s jewellery two and a half years ago thanks to a glaring absence in the catalogue. He describes his own store as “half and half; roughly 800 pieces of jewellery and 800 furniture pieces.” He currently collaborates with clothes developers and long-time friends, OooYUMooO and

SarahNextDoor praising their style, versatility and willingness to do custom work to accompany his sparkling accoutrements. More recently, he has also developed a fruitful working relationship with TaurasBabyLove, yet another professional clothes designer with inimitable style.

A great believer in mutual relationships, he also creates custom jewellery for all of the aforementioned designers in turn. Amethysts, sapphires, emeralds, rubies, alexandrite, opals, onyx, jade, pearls and of course his namesake diamonds are but a few of the glittering stones that are painstakingly set against precious metals. His aesthetic is quite distinct and his work is both detailed and delicate. Furthermore, when purchasing his jewellery it is hard not to notice how comprehensive, flexible yet well-organised his ‘sets’ are. Everything from earrings, rings, necklaces and matching bracelets for both wrists and armlets for each arm are provided. Twin bracelets

and armlets are a trademark of his, in order to ensure that his customers are presented with options to accessorise. As to be expected, his standards are high. He refuses to buy “unless it looks realistic” and will not publish his own work unless it fulfils his expectations. He informed me that “each stone is individually set” in order to enhance a realistic appearance. Furthermore, he intends to extend his clientele by creating a line of men’s jewellery that includes necklaces, watches, bracelets, and rings all with a more masculine touch. ParisDeTroy’s quest for excellence extends not only to his jewellery, however, but to his professional ties and collaborations in the fashion community as well as ‘Classic Modelling’, his own four-year-old modelling agency that specialises in refining ‘diamonds in the rough’ - not that any of his refined models could ever be described as such. Or in his own words? Each model “graces” his art. ‘Classic

Modelling’ employs eight to ten models who are managed, outfitted, styled, photographed, trained and paid by the session for their efforts on the understanding that “loyalty begets loyalty.” While clearly a professional organisation one can easily detect the warmth and closeness between the models and their manager. Paris is very selective with his model roll call and was quite vocal when I queried as to what he looks for in a model: “Style, class, beauty. A willingness to take direction and a commitment to follow through on agreements.”

Modelling is hard work. It’s repetitive and it’s showing up to rehearsals and wearing what other people tell you to wear. I have seen models that were so into the “play” of being a model that they didn’t listen to direction; they wanted to do what they wanted. But that’s not how it works. The photographer or the client is the one who says what goes. The model isn’t the one calling the shots.” As we conversed, the subject inevitably moved on to his most recent foray into the world of fashion and his sustained and recent collaboration with designer TaurasBabyLove whom he initially met through a friend. Conversation flowed between the two

acquaintances and a week or so later Tauras, CEO of TB Creations, contacted him about doing a fashion show to showcase his jewellery, last May. The show proved to be a success and the pair discovered that they were a natural team. Tauras presented her own line of clothing, created and provided the venue and oversaw the show’s general management; Troy, in turn, provided jewellery, helped time and organise the model’s walks, collated and edited the descriptions of the outfits and debuted as the show’s Master of Ceremonies. Says Troy: “It was a good learning experience. But now we’ve streamlined the concept.” Troy and Tauras intend to present a second series of shows in early November 2013 with the express aim to promote the work of developers. The busy duo are already in the process of collaborating on outfits. Their current formula consists of two one-hour shows that will feature four to five developers per show with categories ranging from fall, winter and holiday fashion for both men and women. One of his most notable qualities is his efficiency. Determined and ambitious he concludes that “…it should be effective if I’m going to participate. I’m pretty direct. Either it works or it doesn’t. I’m aiming for the former.” Well, in light of his accomplishments? I for one certainly wouldn’t bet against the King of Diamonds….

http://www.imvu.com/shop/web_search.php?keywords=ParisDeTroy

FOXXYTAILSY

MzFoxxyMa1

Relax Relate Release Beauty Salon & SPA

http://www.imvu.com/shop/web_search.php?keywords=sanshark

SUMMER FASHION from the catalogue of TB Creations

SUMMER FASHION from the catalogue of TB Creations by TaurasBabyLove www.imvu.com/shop/web_search.php?manufacturers_id=53803532

Summer has finally arrived and so has beautiful soft colored fabrics in this year's fashion. If we had our way, Summer would last all year. Of course it doesn't which is why it is best to be prepared. Who wants to be poking around in their closet when they could be soaking up some rays. Sundresses in pastel shades and soft lines,shorts and T's,trendy sandals, and of course we want to protect our eyes so UV shades are a must. Also, this year, what was old is new again in classic retro abstract shapes and colors. Let's not forget beautiful Summer evening wear for those gala events, weddings and special occasions. The colors and shapes are endless. Enjoy the sunshine and warm weather and of course the shopping!

THERE’S NO PLACE LIKE HOME

These are a few of My Favorite Things

GATEWAY TO FASHION PASSERELLE DE FACON

These Are A Few Of Our Favorite Things

DESIGNERS SHOWCASE

KNOCKING THEM DEAD

MOORRIE’S CORNER

I Got THIS “In the game of golf, logic says, “Don’t go for the green.” Golf 101 says, “Don’t go for the green.” But I say, “Give me my driver, I’m going for the green!” Golf reveals a lot about a person. I don’t need advice—whack! I can handle this myself—clang! Can you relate? We want to do things our way. Forget the easy way and forget the best way. Forget God’s way. Too much stubbornness. Too much independence. Too much selfreliance. All I needed to do was apologize, but I had to argue. All I needed to do was listen, but I had to open my big mouth. All I needed to do was be patient, but I had to take control. All I had to do was give it to God, but I tried to fix it myself. Scripture says, “Do it God’s way.” Experience says, “Do it God’s way.” And every so often, we do! We might even make the green.”

Max Lacudo

DS Close- Up With

GeneralVanity By Yurimama

The Devver’s Champion - GeneralVanity… “Sometimes people think I am crazy. BAH –click, ignore-“ Anything worthwhile in life is not easy – it’s just worth it.” “Our work in this life is to discover our world… and give our heart freely to it.”

General Vanity

When I was first introduced to GeneralVanity, to be perfectly honest? I wasn’t sure what to expect. I was confronted by a tall figure in a suit, sporting bright purple hair. I was also informed that he spoke Russian which only added to my nerves. When I began to talk to him, I deployed the assistance of good ol’ Google Translator to help me out in a somewhat stilted conversation. But as we continued to converse, however, the translator went out the window. I discovered that I had absolutely no problem understanding him or his strident, passionate and sometimes controversial stand on the world of creating and developing on IMVU. But first let’s talk a little about the General. Should you ever visit his website you will notice at least one of three things. Firstly, ‘The General’ is an avid roleplayer who commands the troops of the vast Sin Empire and is known (and feared) for being a superlative strategist both on and off the battle field; secondly, he has a deep love of all things related to fantasy and swathed in royal purple; thirdly, and most critically? He has garnered deep admiration, fondness and respect from a range of truly high profile meshers and developers from all over IMVU. So much so in fact, that his homepage is adorned – nay, ‘graffitied’ with well wishes, thanks and glowing endorsements from the likes of Donatella, Geo and 4U but to name a few. But perhaps it is developer, Street Nation, who says it best when he states that:

"General has always looked out for me and has had my back and has allowed me to progress as a human being and not judging people due to alternate lifestyles and recognize people for just who they are. I appreciate the friendship. He shows love to me and whoever I’m affiliated with. Great person, great heart!“

The overwhelmingly positive response to GeneralVanity is based on his critical role as a representative voice for and champion of the ‘delving’ community as he utilizes his considerable influence and resources to tirelessly showcase and support their work, every hour on the hour. In an age where IMVU has become increasingly corporatized and distant from (if not hostile to) its own developers, he is a welcome friend and ally to a community that, more often than not, feels that their specific needs are often overlooked by the powers that be. It is at this point that ‘the General’ (as I call him) rides to the rescue, cloak and all, and transforms into a genuine hero using his considerable clout and connections in the world of role-playing to wield influence beyond the confines of that world. Or to the quote the man himself: “I am not a developer. I am an old

role- playing soldier but in my world now… there is no war. But there is a war going on for developers fighting to be recognized and to have their work respected and not exploited. I wanted to help them. I wanted be more than just the Action figure - I wanted to be like… okay you know like the character on the cereals box? If I wanted to be able to help and protect the developers I cared about I had to become a celebrity role player, because no-one listens to ‘commoners’. I had to be big. I … wanted to do something.” As a result, he is a multi-media mogul who owns a magazine and sponsors 6 radio stations and supports 11 that are dedicated to advertising the names and catalogues of developers. His main station is CnC which acts as a central hub for spreading the word on existing and upcoming creative ‘delving’ and modeling talent. Advertisements blare, interviews are issues, and select artists are featured monthly. His additional support of models is most evident in his current assistance of a Geo-sponsored modeling contest that boasts a grand prize of 75,000 credits for the winning model. General invited me to sit in as he explained the terms of the competition to the Sweet Versailles models who were eligible for the competition and offered them instruction and advice. His renowned generosity is such that after having met me in the space of a mere five minutes and discovering that I have (minor) catalogue, he asked me: “… do you want to have advertise on CnC?” When I naturally asked him how much it would cost me, he simply shrugged his shoulders and calmly informed me that it was “free”, “no problem” for him and “easy to do”. The General stands on principle and insists on providing free coverage and advertising as a means of supporting ‘his’ community which includes advertising and supporting at least 174 developers.

The General networks between radio and magazine and has created the ‘360 Community concept’ in which big name developers assist, promote and mentor smaller names on the understanding that working collectively is better than working in isolation. An avowed Taoist, he muses that “…every person is connected - in the Tao is call the Sangha.” Thanks to his efforts the ‘360 Community concept’ has, in turn, flourished into 290 developing enclaves or ‘community areas’ that are all networked to one another, in the space of less than a year.

We then went on to discuss our favorite developers. Names such as Geo, Donatella DRIZZT, VictoriaIV, FYB, FLAVE and Goodlife were enthusiastically mentioned. He is also a great admirer of StreetGospel, a shining star in the world of urban developing. One of the things that struck me as I continued to talk to him is that for him at least, there is no discrimination between ‘pro’ or professional developers and newcomers to the scene. His nurturing, even pastoral, approach to developers is revealed in the way that he refers to ‘amateur’ developers (such as Laurionna, UntouchableDeeZire, and Maistique) as ‘junior’ delvers - a term that positively connotes growth, partnership, solidarity and collegiality between established developers and newcomers. Make no mistake, however. Despite his generosity, he has a discerning, selective eye for those who dare to be different and stand out from the rest. A distinctive style and personality – or what he terms as ‘true color style’ is a must in any catalogue, in order to catch his eye. He is an admirer of ‘courageous’

style and a vocal critic of bland imitators and unscrupulous texture thieves alike, both of who ultimately undermine and exploit other developers. When I asked him what IMVU should do to combat the problem he was typically direct and stated that “they [IMVU] should remove the application software that is able to extract the textures.” He also lamented the fact that rules regarding texture theft were not enforced.

But there’s more. One of the causes that GeneralVanity is most passionate about, is supporting the growth of Urban-style developing and campaigning against overt and implicit racism amongst developers. On the one hand he is a stern yet astute critic of the marketing pressures and nepotism within urban delving circles that encourages ‘cloning’ which restricts urban delvers creativity and makes it a difficult market to break into while retaining some originality; on the other hand, he is equally as vocal about the forces that work against the urban genre on IMVU as a whole, including racial stereotyping and outright racism. GeneralVanity notes that “…the urban market is a very aggressive market to be in. For example, if I make outfit by next week there are 20 others who have made the same outfit. It is very, very hard to keep up. You always have to produce, produce… Even worse, if my outfit is the same as yours or better but you have one 50 credits cheaper? You will get the sale. Copying is encouraged.”

When I suggested to him that ‘copy-catting’ was endemic in all genres of delving and not just the urban market, he shook his head and insisted that while that was true, the problem was particularly pronounced in the urban market. Furthermore, family groupings often result in delving cliques where powerful delving families rule the market. Loyalty is also hard to maintain when people gravitate towards a delver due to their name and fame rather than anything intrinsic about the delver or their style. He also notes that few urban developers break into the upper echelons and states that: “I want to meet a tier 7 urban Developer one day.”

At the same time, he also observes that urban developers are driven into cliques and sticking to their own rooms and areas because of ‘privileged racists’ who treat them badly even to the point of mistreatment, shunning and verbal abuse. This extends beyond the usual enclaves and identity cliques that are formed on IMVU. While he wishes for greater interaction, good will and openness between IMVU’s myriad communities be it ‘furies’ or ‘haute couture’ he is particularly against artificial divisions that are established on the basis of race. Says the General: “I came here to talk to DS magazine about this issue because I get mad when someone uses the “N” word.” When I wryly suggest that such occurrences were, unfortunately, all too common, he smiled and quietly stated: “Well, it will not happen in front of me….” So is he a ‘crazy’ Russian solider? A Don Quixote tilting at windmills? Or, a much needed hero in an otherwise jaded, cynical age? You be the judge. But my own response to it all was this: “Well General, if they think you're ‘crazy’ then usually? You're doing something right…”

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