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Wholesale Parts Pro/NiTS Solutions
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Friday March 11th
As we moved into our last day of our mee ng, we all enjoyed sharing stories from the previous night’s event during breakfast.
Day 3 also brings our Mopar Masters Guild Elec on of Offi cers.
Nominated and elected into offi ce were:
President - Joe McBeth - Dallas DCJR
Vice President - Cody Eckhardt - Larry Miller CDJR Treasurer - Chris Hojnacki - Milosch’s Auto Palace
Secretary - James Jaeger - Bosak Motors
Congratula ons to the new Offi cers of the Mopar Masters Guild.
New Offi cers of the Guild for 2022-2023 (L-R) Treasurer Chris Hojnacki, Secretary Jim Jaeger, President Joe McBeth and V-President Cody Eckhardt
This morning was also spent con nuing the topics of our fi rst day. There was plenty of discussions around the room from everyone with sugges ons, ideas and thoughts of how to deal with many issues we are con nuing to face daily.
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Continued from Page 54 A er a short break we welcomed our Tier 2 Vendors. We gave each of our Vendors a few minutes to introduce themselves before moving into a separate room that we had set up for the Tier 2 Vendor Fair. Par cipa ng in this year’s Vendor Fair were:
First up was our exclusive media partner, 10 Missions Media (Fenderbender, Ratchet+Wrench) represented by:
Chris Messer – Vice President/Publisher
Ma Harper – Regional Sales Manager
10 Missions magazines reach over 200,000 owners/operators, managers & technicians of repair/service, collision, quick lube and re dealers across the country
“We’re the exclusive media partner of the Mopar Masters Guild,” says Messer. “We’ve been a Suppor ng
Vendor for a long me, and we appreciate the partnership. We came up with a crea ve ad campaign in the Mopar Masters Guild Magazine, hopefully everyone has seen the issue that Don published a few weeks ago. We know that you, as Mopar dealers, are going through some changes right now, and we want to let you
know that we’re here with you ‘through thick and thin’, ‘for be er or for worse,’ we’re be er together,” he con nued.
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Katzkin Leather
represented by:
Doug Johnson – Director of OEM Development
544 Stellan s Dealers par cipated in the Mopar Dealer Direct Program in 2021. Average purchase per par cipa ng dealer is 6.84 leather kits per year, slightly more than one every two months.
Doug touched on Sales History, Sales by Business Center, growth/shrinkage by business center, sales ranking by model, Top Purchasing dealers, MMG Dealers Performance, Jeep Customer Shop, Dealer Overview
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Continued from Page 56 Our next presenter was our newest Tier 2 Vendor, Ac vator Dealer Solu ons represented by: Marci Trares – Vice President, Client Services Tim Jackson – Director, OEM Partner Rela onships Jeff Ornell – Sales Director Bobby Gaudreau - Senior Opera ons / Sales & Marke ng Execu ve
Agenda: Current Environment
Data Advantage KPI Summary CX Case Study Wholesale Program
Ques ons
Drive Sales & Service Revenues By Targe ng Customers with VIN-based Data and Genera ng Hand-raisers. Dominate sales and service in the showroom and online, by tapping into mul ple data sources beyond the DMS. Ac vator consolidates your marke ng eff orts into a single solu on that op mizes, automates and manages your sales and service for the en re customer lifecycle.
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