Leaders in the Sale of Quality Mopar Parts
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Tavares gives Chrysler, other brands 10 years Stellan s CEO Carlos Tavares says he’s affording each of the new company’s 14 brands a decade to execute a successful business plan. Fiat Chrysler is no more, but Fiat and Chrysler have been given at least another decade to show they’re worth keeping around. Stellan s CEO Carlos Tavares says he’s affording each of the 14 brands melded together from Fiat Chrysler Automobiles and PSA Group a 10-year window to execute a business plan. For Chrysler, a brand in need of direcon and more products, looking to 2031 is a tall task. With a lineup of only two minivan nameplates and the aging 300 sedan, making it that far without a major infusion of metal will be difficult. Interim Chrysler chief Tim Kuniskis, if he remains in the role, will have his work cut out for him in forging a game plan for the brand that will hit the century mark in 2025. But whoever has the reins in the coming years, it appears they’ll be given the opportunity to put Chrysler on a different path. Some say the brand is vulnerable and needs to find a purpose. Others, including dealer council Chairman David Kelleher, believe Chrysler could use a crossover and even another car — possibly on a PSA pla orm — to flesh out the lineup.
Don’t ‘kill what you love’ Instead of making any immediate decisions, Tavares is giving brand leaders 10 years, during which they’ll have funding along with the chance to build and carry out a long-term vision. “We love them all,” Tavares said of the brands. “You do not kill what you love.” Brand heads will be given an opportunity to “plan for the different product launches and different technologies to make the brand grow, or the brand rebound, and create value for the company so they have a chance,” Tavares said last week during Automo ve News’ Congress Conversa ons series. Tavares believes giving execu ves a decade to execute a vision is unique in the industry. “How many brand CEOs in the world have visibility of a 10-year funding for technology and product to organize the growth?” he asked. “That’s what we are giving them so they have a chance. If they win, we will applaud. If they lose, then we’ll see what we do.”
Diversity ‘big strength’ Tavares touched on a variety of topics during the interview, including his outlook on China, the development of the merged company’s culture and how Stellan s completed the union two and a half months sooner than planned. Continued on Page 10
The exchange of information by like sized dealers in a non-competitive environment.
