Mopar Service & Parts Business Conference

2022 Mopar Service & Parts Business Conference

On November 9th,10th, and 11th The Western States Business Conference was held at Planet Hollywood in Las Vegas, Nevada.

It had been four years since we had last met.

Shannon Chaffi n, Senior Manager Service and Parts, West Business Center, Nate Igielinski, Senior Manager Service and Parts, Denver Business Center, and Gabriela Roman, Senior Manager Service and Parts, California Business Center all did a fantas c job pu ng this event together. A big THANK YOU to all of them.

There were over 350 dealers and managers represen ng over 250 franchises from 21 states. It was so nice to see everyone again!

We met in the Criss Angel Theater to hear guest speakers from The Ritz Carlton talking about their Culture of Excellence, Diffi cult Conversa ons by Jay Johnson, Inspiring and Leading in Unprecedented Times by Jason Dorsey and a story about an incredible journey by Brendon McDonough (the only surviving Hotshot from the Yarnell Hill Wildfi re).

It was so great to hear from all these speakers. They were all so inspiring and each one really gave us something to take back with us whether it was regarding customer service skills and techniques, behavioral diff erences among the genera ons, or a story to bring us all to realize there is always someone out there who is going through a struggle worse than our own and that we are all in this together.

Jim Sassorossi, Head of Technical Service Opera ons (The Coach) gave a great presenta on as well. His team is truly there to support us in any way they possibly can. See it, Believe it, Execute it, Enjoy it. Choice not chance determine our futures.

There were 85 vendors with exhibits to help us all in our businesses in some way. Just to name a few…AER, CDK, Reynolds and Reynolds, Endeavor Business Media, Katzkin Leather, OEConnec on, and Ac vator Dealer Solu ons.

It was very informa ve to visit all these vendors who bring so much knowledge and support to our businesses. The Vendor Fair was also a great place to visit and catch up with old friends and make new ones as well.

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Networking is KEY. We learn so much from the guest speakers, the parts and service breakout sessions, and the latest news in the business but the knowledge that we gain from each other is priceless.

We are already looking forward to 2024 when we can all get together again and share our success stories. I’m sure there will be a lot of them.

A good me was had by all.

Submi ed by Susan McDaniel - Bill Luke DCJR