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in J.D. Power multimedia quality study
Dodge, BMW, Nissan and Genesis win praise in J.D. Power multimedia quality study
The Dodge Challenger, BMW X6, Nissan Sentra and Genesis G70 led each segment in a J.D. Power study measuring mul media quality and sa sfac on.
J.D. Power’s redesigned 2020 U.S. Mul media Qual-
ity and Sa sfac on Study measures owner satisfaction with the quality, design and features of their vehicle’s mul media systems.
The Challenger was the top performer overall, with the most sa sfi ed owners and lessees. On a 1,000-point scale, the vehicle scored a 938.
Brent Gruber, senior director of global automo ve at J.D. Power, told Automo ve News the study found Nissan was the only Japanese brand that ranked above average and that domes c brands performed best.
But the study said, “Owner sa sfac on with such systems is among the least sa sfying aspects for the vehicle experience.” Gruber said 23 percent of overall automo ve consumer problems are with the mul media and infotainment systems. And the top 10 problems with mul media systems are design-related.
Owner sa sfac on drops by 173 index points when over-the-air problems are experienced.
“This is very concerning, considering the rapid growth of remote update capabili es for mul media and infotainment systems,” Gruber said in a statement. He told Automo ve News that smartphone users expect vehicle updates to be as seamless as their smartphone updates. «Manufacturers need to ensure that updates have been thoroughly tested with a very high probability for success.»
The study found that one way to boost owner sa sfac on was to add virtual assistant integra on.
The study also analyzed suppliers of naviga on and speaker systems, but many of the sources for those systems were not available. Mobis, Hyundai MnSo , Aisin and Telenav won kudos for naviga on systems. Alps Alpine and Harman Interna onal won high marks among speaker suppliers.
The 2020 U.S. Mul media Quality and Sa sfac on Study is based on responses from 87,282 purchasers and lessees of new 2020 models. The survey was conducted from February through May.