London Issue

ODA

MOR

EDITOR'S NOTE

LONDON ISSUE 2018

MAGAZINE

exclusive Interview:

Lara Heller

at the London Leicester Square premier of "Welcome To Curiosity" “London is one of my favourite cities and I'm very happy to be back.”

Aline Watfa in Ellie Saab 2017

ELSSA AFTER ELIE SAAB HAUTE COUTURE FASHION SHOW IN PARIS

IN THIS ISSUE NERMIN AHMET EDITOR IN CHIEF

5 BEST CITY BREAKS

Antibes - Monaco - London - Cannes - Dubai MORALMODA | MAGAZINE

Aline Watfa in Ellie Saab 2017

MANERO

TOURBILLON

DOUBLE

Watch for Egypt - fine watch auction by Baume &Mercier to aid 20,000 children in school

(ROTOR

PATENT

PERIPHERAL

-

TOURBILLON

PATENT

PENDING)

AUTOMATIC

|

RED

CERAMIC ©

"There is a quote which perfectly illustrates our ongoing desire to push watchmaking, materials, and fusion to the limit. A conviction that nothing is impossible. In the words of Charlie Chaplin: "Let us strive for the impossible. The great achievements throughout history have been the conquest of what seemed the impossible". Today, with the world's first vibrantly coloured ceramic, Hublot has once again demonstrated that the impossible really is possible!" Ricardo Guadalupe, CEO of Hublot

HUBLOT INTERNATIONAL - Switzerland - www.hublot.com - T +41 (0)22 990 90 00

Driven by a deep-felt desire to support noble causes, Chopard has chosen to associate its Happy Hearts Collection with the Naked Heart Foundation.

The Maison has crafted a special edition piece adorned for the first time with pink mother-ofpearl hearts, from which part of the proceeds will be donated to the foundation est. in 2004

Aline Watfa in Ellie Saab 2017

MANERO DOUBLE

Watch for Egypt - fine watch auction by Baume &Mercier to aid 20,000 children in school HAPPY

(ROTOR

PATENT

TOURBILLON PERIPHERAL

-

TOURBILLON

PATENT

PENDING)

HEARTS

BANGLE

|

WHITE GOLD

P I N K M O T H E R - O F - P E A R L

18K

(FAIRMINED)

for THE

NAKED

HEART

Chopard

FOUNDATION

Carl F. Bucherer | Bucherer AG | Langensandstrasse 27 | CH-6002 Lucerne, Switzerland | T +41 (0)41 369 70 70

Table of Contents INTERVIEW COVER STORY

Maison AURELIA BELLITI Paris

07

Miss Shefa in Interview

ONEFASHIONUNIVERSE

06

Lara Heller - Cover Story

CITY BREAK

13

The Ultimate Cairo Guide in text and photos INDUSTRY

18

.

The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert,United Arab Emirates

by Wael Alteen Dubai based expert Small-scale mining and gold demand

CANNES

St. Moritz

20

Chopard commits to sponsor and host in Cannes with high ethics

LONDON

2018 | Year of Zayed -

22

London - the next level

18

THE 6TH MONTE-CARLO FASHION WEEK

MONACO ART 2 EGAP

DIAMONDS

28 29

ANTOINE DUFILHO EXHIBITS AT M.A.D.GALLERY Kimberlite Diamond enters the North American market

© TIFFANY & CO - 13 JAMES STREET - COVENT GARDEN - LONDON - WC2E 8BT, Tel.: 0800 160 1837

TIFFANY & CO. STYLE STUDIO in Covent Garden London opening July 2018

MORALMODA

MAGAZINE

Cover story - Lara Heller returns to London for her latest film premier

Dear reader, welcome and thank you to download our

Issue contains news and data from the sustainable

special London issue, in which we invite you to discover

luxury industry and we continue to collaborate with

the cover story and interview with actress Lara Heller,

brands that share our values for sustainability and

who works between Los Angeles and London.

ethics, such as Ritz Carlton Hotel Group, Maison

Lara Heller is now back in London for the premiere of

Chopard, Serdar London, and all who demand high

her latest film. She also shared with us her admirations

ethical standards and approach in the production.

for London and charitable organization working here.

In addition, I have selected my personal insider tips

We also interviewed role-model Londoners, Miss Shefa

for London as a part of series "5 best city breaks", and

about her experience in charitable organizations in the

we invite you to discover our selection of things to do

city. The interviews provide true firsthand introduction

in four most popular cities to visit from London.

and insight into irresistible London - world's second most visited city.

Thank You for reading The Editor

Moralmoda Magazine© takes no responsibility for claims made in advertising in this magazine. No images may be reproduced or copied in any way.

Aline Watfa in Ellie Saab 2017

MANERO DOUBLE

Watch for Egypt - fine watch auction by Baume &Mercier to aid 20,000 children in school

(ROTOR

PATENT

-

TOURBILLON PERIPHERAL TOURBILLON

PENDING)

by Serdar Uzuntas

PATENT

In Interview with WEB-SITE: WWW.MISSSHEFA.COM @MISS_SHEFA

We approached life coach Miss Shefa to add substance to moral discourse here. Having lived in London most of her life, she has obtained a degree here in communications and works internationally as a communication professional and yoga teacher, to empower people.

The more we talked about London and projects dear to her, the more it became clear that so many people from around the world visit London due to its inclusivity. It seems that individuals motivated to do something kind, like she does, end up making the city a cool place to live in.

Having lived in London most of your life, how do you experience today's London?

I have been in London since early June, and I am just loving the sense of inclusivity! I attended the Open Iftar 2018 Ramadan Tent Project, we had Iftar with so many different people from various communities. The Mayor of London, Sadiq Khan was there, too, his words were so inspiring and made me feel, like as a community, together we can achieve anything. I truly believe that.

Which projects are you excited about now in London?

Last weekend I volunteered with SWAT London. They are known as the Street Food Servants and their goal is to feed London's displaced people. I am planning to go this Sunday too. It is just beautiful to experience, witnessing Londoners coming together to support each other.

Since London has a long tradition of solidarity, how can we stay motivated to do something kind?

To do something kind is not hard; it's actually very easy; once someone shows you how you can get involved.

In my experience, nobody says 'no' to participating in acts of kindness, but often we don't know how to get started.

Miss Shefa participating in London with the Street Food Servants.©

These days it's even possible to do volunteer work online. While I have been in London I joined an organization that provides counseling to people in crisis, I am about to finish my training, so soon I will be able to support people experiencing a crisis from my own home on my laptop. This trip to London has been beautiful in many ways.

What motivates you to join these projects in London?

I feel like it's my task to spread kindness to each place I travel too. I heard about the 'Street Food Servants' on a documentary on the BBC. It was about the man who started this charity, it touched me so much, I was thinking about it all night. The next morning I managed to get the charity founder's number, I called him, we had a nice talk and he agreed to let me join in their next activity.

When people are touched by seeing kind acts, naturally they want to be part of them. I have seen it many times when arranging my own projects. I always keep Mother Teresa's words in mind, "The problem with the world today, is that we draw the circle of our family too small." When we see the whole world as our family, to love and support each other is second nature.

(*The Ramadan Tent Project (RTP) is a social enterprise dedicated to serving the youth and wider community through creating spaces of spirituality, dialogue, & empowerment.

Founded in London, UK in 2013, RTP began as a community initiative inviting people of all faiths and none to break their fasts together during the month of Ramadan.| Left: Miss Shefa during RTP.©

cover story/lara heller

Lara Heller is back in London for

“London is one of my favourite cities and I'm very happy to be back.”

LARA HELLER IS A MULTILINGUAL ACTRESS KNOWN FOR HER DRAMA AND ACTION FILMS ALIKE. LARA'S ABILITY TO WORK IN FOUR LANGUAGES FLUENTLY ALONGSIDE HER LOVE OF STUNTS AND ACTION SEQUENCES CERTAINLY PROVIDES AN EDGE TO WHAT SHE CREATES. SHE HAS FLOWN BACK TO LONDON FOR THE RELEASE OF HER LATEST ACTION FILM--GANGLAND THRILLER "WELCOME TO CURIOSITY".

MORALMODA MAGAZINE

Congratulations on the London premiere and release of your latest film "Welcome to Curiosity". This is very different from your last film, "Troy The Odyssey" which premiered in Hollywood at the HTFF. So how is it to be back in London?

London is one of my favourite cities and I'm very happy to be back. It is particularly nice because it is “walkable”. While in London, I try to walk—or often inline skate—as much as possible and to take advantage of all the interconnected parks which are a real signature of the city.

London can always remain a meeting point of many different cultures. It's the kind of place where you feel you're a Londoner in a short period of time-even if you're from somewhere else. I'm very happy to be here again!

What attracted you to the script in "Welcome to Curiosity" and specifically your character Duffy? And how did you prepare yourself for this action packed thriller?

The script was a quirky mix of black comedy, action and suspense. It felt like a unique combination of genres I had not seen before.

I liked that the writing was very dark yet down right funny at times. It meant that we all got to play with the scenes which made it a lot of fun!

the release of “Welcome To Curiosity”

Lara AT THE LONDON LEICESTER SQUARE PREMIER OF "WELCOME TO CURIOSITY"

with classics like Fawlty Towers and movies like Four Weddings And A Funeral. Banter, What attracted me to Duffy was the irony and sarcasm is that magic mix that In "Welcome to Curiosity" you star mystery surrounding her. She is a trigger- alongside British household comedian makes British comedy so special. happy con woman coerced into working Richard Blackwood. In your opinion with a team she'd never usually do a In your latest movie "Welcome to what makes British humour so mission with. Duffy is stuck in a life of Curiosity" which scenes were the most successful world-wide and which crime and is one job away from freedom. comedians resonate with you? enjoyable to film?

There's this degree of violence that she The Brit's have this wry, self-deprecating The heist sequences that we filmed at night possesses-perhaps because the character sense of humour that I find hilarious. My were my favourite bits. We filmed in this was initially written for a man. The theory is that the weather can often be so old fort in Rochester. We shot in isolated producers changed the role from a man to bad that the British have refined their areas with no streetlights, people or other a woman after our casting. I feel lucky to comedy skills to make up for the lack of buildings. It was also eerily silent at nightbe a part of this project as there is a fresh sunshine. The sarcasm; almost spooky actually! The fort had all these of breath air to Duffy. secret passageways and it was great place undetectable and the deadpan delivery for our action sequences. makes it very subtle. The British don't I had a brilliant stunt co ordination team take themselves too seriously which is a Its hard to pick which scene was the most to help prepare me for the role. The film is super attractive quality! They find enjoyable to shoot. A big part of that was action packed and we were taught drills, humour even in the tough moment's because our cast and crew all got on well. gun handling and Krav Maga for the heist which I admire.

We were laughing a lot between takes sequences. This definitely helped bring despite the dark story line. That helped to Michael McIntyre resonates with me more realism to the scenes. hugely-what a comedian! I also grew up keep our stamina up on long night shoots.

“The film is action packed and we were taught drills, gun handling and Krav Maga for the heist sequences.”

The best bit was probably all the training we had. We got to work with handguns firing blanks under the supervision of experts. In particular, we had a female Armourer who was previously a marksman and sniper in army air corps.

The team was amazing and their first-hand experience helped us hugely on set. There's also this different vibe filming everything at night time. No distractions, surrounded by silence—except for the gunshots! It worked well for the storyline and helped support the danger in the script.

Can you tell if we can expect to see you in any more thrillers and why action characters suit you so much?

I'm working on a project called "Synth" that explores the dangers of Artificial Intelligence.

It's a dark piece that looks at the ethical dilemmas surrounding AI. I find this a fascinating topic and I am curious what the best use of this revolutionary technology will be.

"Zoe And The Astronaut" is another film being released later this year. It's a heavy drama with sci-fi elements to it and I play a feisty Brazilian lady that adds some lighter colour to the film.

The scene from "Welcome To Curiosity".

Film had US theatrical release July 2018 via AMC. Look out for the film internationally on Amazon Prime, iTunes, Google Play and Xbox.

“Its hard to pick which scene was the most enjoyable to shoot. A big part of that was because our cast and crew all got on well.”

cover story/lara heller “ I have a weakness for fish and chips and there's this place in Hove called Ramsbottom that does the best fish. Brighton is a wonderful place to live as it has a vibe slightly similar to Santa Monica/Venice in LA.” LARA HELLER AT THE LONDON LEICESTER SQUARE PREMIER OF "WELCOME TO CURIOSITY"

this a fascinating topic and am curious what the best use of this revolutionary technology will be.

What are your favourite spots in the south of England and what do you like to do besides acting when you are in Britain?

"Zoe And The Astronaut" is another film being released later this year. It's a heavy drama with sci-fi elements to it and I play a feisty Brazilian lady that adds some lighter colour to the film.

I love going to Brighton and Hove as well. The city is often called 'London by water'. The sea front has a long Victorian promenade to walk along and there are some incredible properties down there too. I really like architecture and it's just a great day out. I have a weakness for fish and chips and there's this place in Hove called Ramsbottom that does the best fish. Brighton is a wonderful place to live as it has a vibe slightly similar to Santa Monica/Venice in LA. National Trust Parks are another great day out. The Trust is a charitable organization that looks after places of historic interest. They've got some of the most incredible gardens filled with flowers, waterfalls and old sequoia trees. The gardens are the perfect place for a Sunday picnic and they often have old majestic mansions and houses in the heart of the gardens that you can visit. ©

MORALMODA MAGAZINE

An award winning platinum debut, ‘Dreaming Swan’ holds a romantic and ethereal theme that showcases the brightest of white metals. Fine moonstone brings an elegant addition, highlighted by a spray of pavé set white diamonds.

Dreaming Swan drop errings are part of 'Seed of Hope’, collection commited a fairer, safer, cleaner fashion industry for all. (Price £2,250) 60% of the sale price from the ‘Seed of Hope’ will be donated directly to Fashion Revolution, the worlds largest fashion activism movement calling for transparency and radical change in the global fashion industry.

Anna Loucah - 28 Make Space Studios - Newnham Tce - London SE1 7DR - England - T: 020 34882018

MORALMODA MAGAZINETRAVEL

EXPERIENCE THE BEAUTY OF THE UAE DESERT AT THIS RAS AL KHAIMAH RESORT, SET WITHIN THE AL WADI NATURE RESERVE.

The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert Ras Al Khaimah, United Arab Emirates

The Ritz-Carlton Ras Al khaimah, Al Wadi Desert invites guests to connect with nature and culture amid the beauty of a 1,235acre protected preserve. The intimate wadi retreat features 101 Bedouin-style and tented villas with private pools and decks, lounge areas, luxurious bathrooms with floor-to-ceiling windows

AL WADI DESERT

Impressive portfolio of Ritz-Carlton group is not remarkable in quantity but even more so when it comes to the quality of guest services provided. The Ritz-Carlton Hotel Company L.L.C., which operates five-star resorts and luxury hotels worldwide, has received all the major awards the hospitality industry and leading consumer organizations can bestow.

The hospitality and hotelier organization is the first and only hotel company twice honored with the Malcolm Baldrige National Quality Award from the United States Department of Commerce. The amount of prizes received just over the past few years is too long to be listed here, but in words and images provided

by Dubai based Mr. Wael Alteen we will try to communicate the experience of staying at one truly unique Ritz Carlton hotel and resort.

The 5 star resort The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert is situated in a desert oasis it is not just unique for the hotel brand but for the world of luxury hospitality.

MORALMODA MAGAZINE TRAVEL

Luxury villas, inspired by Bedouin architecture, feature private outdoor pools and breathtaking desert views.

Here explored by Dubai based luxury expert Wael Alteen©.

The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert Hotel villa

THE ULTRA-LUXURY RESORT OF THE YEAR 2017 ATTRACTED LOT OF ATTENTION EVEN IN MAURITIUS, WHERE GUESTS QUEUED FOR DEC. REOPENING

Renowned as the iconic Emirati style luxury retreat in the desert oasis, The Ritz-Carlton Ras Al Khaimah retains what guests have always loved - a sense of exclusive seclusion on its own private villa, but unlike any other luxury resort this is situated in the oasis of Arabian desert.

The reimagined blend of European and Asian spa tradition offers Japanese, Egyptian and Thai inspired signature treatments, surrounded by serene oasis calm and dessert vegetation as well as secluded outdoor gardens for blissful open-air therapy. Prior to, or post treatment, guests are invited to use the new steam room and sauna, or relax on day beds around the infinity pool.

A seamless union of heritage and modern Emirati lifestyle MORALMODA MAGAZINETRAVEL

In a seamless union of heritage and new Emirati lifestyle, guests at this resort can endulge in outdoor activities suited for the sporty and action oriented travellers, but also seekers of pure relaxation at the tranqille spa.

Adding to this harmonious contrast are infinity pools adjectant to suites and decors taht respect local tradition and reflect the rose gold coloured sand dunes taht soround thi soasis like walls of protection. The echo of the local and endemic wild life gives the subtle addition to the unique nature experience of this trully resort. The Ritz-Carlton was the first Founding Partner of IMPACT 2030, that aims to achieve the Sustainable Goals.

This August, three loyality programs will beco benefits and recognition at more than 6,500 h

ome one. Prepare to seamlessly experience Elite otels and 29 brands in 127 countries.

MORALMODA

Resort is all about having guests to connect with nature and culture amid the beauty of a 1,235acre protected preserve. Resort’s Experience Concierge can arrange a desert trek on camel- or horseback, a private archery lesson or an evening of stargazing.

MORALMODA MAGAZINE TRAVEL

Not all that shibines is gold...

And all gold is not mined according to golden standards. Globally, roughly 100 million people depend on artisanal and small-scale mining (ASM), (compared to about 7 million people worldwide in industrial mining), World Bank, 2013). 80% of global sapphire, 20% of gold and up to 20% of global diamond supply comes from ASM. ASM occurs in high levels of poverty and ASM workers do not receive the full price for their gold – sometimes as little as 70% of the internationally agreed price.

Most mining communities lack basic sanitation and access to clean and safe drinking water. They often have poor housing, little or no access to education and healthcare, and are financially unstable. Lack of transparency in supply chains makes it virtually impossible for consumers to know where and under what conditions the gold in their jewellery was mined.

Chopard leads the watch and jewellery industry using only 100% Ethical Gold in its creations. Chopard ceased sourcing Burmese gemstones after the escalating Rohingya crisis in Burma.

The Fairtrade Fairmined gold standard launched in London on 14th Feb. 2011 is set to change how gold is sourced. Award-winning jeweller Anna Loucah was one of the first 21 license holders. That year, using world's first Fairtrade Fairmined Ecological gold Anna Loucah created the most expensive Fairtrade product ever auctioned, the "Juliana" ring worn by Livia Firth at the Oscars award ceremony. The was piece entitled "Juliana" after Julian Pene Endova, the Bolivian female miner who brought the first Fairtrade gold to England.

The demand for gold amounted to 4,072 metric tons globally in 2017. By comparison, global gold production from mines in 2017 was estimated to 3,150 metric tons. The jewelry industry was responsible for the largest part of the global demand of gold - 50%.

China and India topped the list of major gold consuming countries by demanding approximately 900 metric tons of gold for consumption, each.

Ultimately this data from statista.com web-site indicate that consumers in Asia need to follow up on the Fairtrade trend if we expect the livelihoods of small-scale miners to improve significantly and the ecological footprint to be reduced.

MORALMODA MAGAZINE GOLD INDUSTRY

MORALMODA MAGAZINE

The Happy Palm is paired with an alligator leather strap coated with 24-carat gold or entirely set with diamond.

Chopard celebrates humanity in Cannes Chopard presented world’s first watch made from fairmined gold in 2014, now 4 years later maison is first global luxury corporate to produce and sell exclusively gold watches and jewellery made from fairmined gold.

This is a revolution in the luxury market and reality for Chopard from July 20018. “We have been able to achieve this because more than 30 years ago, we developed a vertically integrated in house production,", said Karl Friedrich Scheufele. “It is a bold commitment, but one that we must pursue if we are to make a difference to the lives of people who make our business possible." said co-president of Chopard.

TEXT: AHMETAGIC NERMIN INAL ONURMEN PHOTOGRAPHS: CHOPARD DRIVEN BY A DEEP-FELT DESIRE TO SUPPORT NOBLE CAUSES, CHOPARD HAS CHOSEN TO ASSOCIATE ITS HAPPY HEARTS COLLECTION WITH THE NAKED HEART FOUNDATION. TO HELP FUND PROGRAMMES THAT BENEFIT CHILDREN WITH SPECIAL NEEDS, THE MAISON HAS CRAFTED A SPECIAL EDITION PIECE ADORNED FOR THE FIRST TIME WITH PINK MOTHEROF-PEARL HEARTS, FROM WHICH PART OF THE PROCEEDS WILL BE DONATED TO THE FOUNDATION SET UP IN 2004 BY NATALIA VODIANOVA. AUTOMATIC | YELLOW GOLD (FAIRMINED-CERTIFIED)

Chopard

MORALMODA MAGAZINE PEOPLE

CHOPARD HOSTS CANNES fILM fESTIVAL.. .

2018 – Driven by a deep-felt desire to support noble causes, Chopard has chosen to associate its Happy Hearts Collection with the Naked Heart Foundation. To help fund programmes that benefit children with special needs, the Maison has crafted a special edition piece adorned for the first time with pink mother-of-pearl hearts, from which part of the proceeds will be donated to the foundation set up in 2004 by Natalia Vodianova.

...SECRET NIGHT...

TATIANA NAVKA, GABRIEL MACHT, CAROLINE SCHEUFELE AND PETRA NEMCOVA

... GENTLEMEN’S EVENING ...

CHOPARD GENTLEMEN’S EVENING IN CANNES WAS AN EXCLUSIVE SOIRÉE FOR STYLISH GENTLEMEN It’s become a tradition during the Cannes Film Festival for Chopard to dedicate numerous exclusive evenings to its guests and partners. Because the Festival’s glamour is also expressed by men of taste, the first soiree was held on May 9th 2018 by the Maison to kick off the festivities in Cannes paying tribute to its men’s watch collection. On this occasion, Caroline was joined by her brother and fellow Co-President of the family business, KarlFriedrich Scheufele, in hosting actors and socialites, including Christoph Waltz, Luke Evans, Jose Carreras, James Norton, Mads Mikkelsen, Liao Fan, George Spencer-Churchill, Oliver Cheshire, Toby Huntington-Whiteley, Ladies Violet Manners and Sabrina Percy, were on hand for this rendezvous which took place for the 4th consecutive year. In a plush setting recreating the atmosphere of an authentic London private club, jazz set by famous New York trumpeter Chris Norton.

Then on the May 11, 2018 – the “big party” was hosted by Caroline, who welcomed friends to Château de la Croix des Gardes and exclusive performance by Spanish singer, Enrique Iglesias. Theneo-Palladian style residence, (where Alfred Hitchcock in 1955 filmed "To Catch a Thief"), had entrance hall and staircase draped with flowers from the floor to the ceiling. All guests followed a secret black, masked and diamond dress code, models wore jeweller’s most recent creations. Who: brand ambassadeurs; Marion Cotillard, Lupita Nyong’O, Kendall Jenner, Dorra Zarrouk, Muran Osmann, al.

ROBERT KONJIC AND CATRINEL MEGHIA

LADY SABRINA PERCY

CHOPARD HOSTS CANNES fILM fESTIVAL...

CATE BLANCHETT, JANE FONDA, AND ELISABETH DEBICKI

...the Naked Heart Foundation...

On May 13th Due to the big-hearted nature shared by the Maison Chopard and the Naked Heart Foundation, their respective representatives – Caroline Scheufele and Natalia Vodianova – announced the start of a new partnership at a ladies’ luncheon that took place on the Chopard Rooftop in Cannes. Driven by a deep-felt desire to support noble causes, Chopard has chosen to associate its Happy Hearts Collection with the Naked Heart Foundation. To help fund programmes that benefit children with special needs, the Maison has crafted a special edition piece adorned for the first time with pink mother-of-pearl hearts, from which part of the proceeds will be donated to the foundation set up in 2004 by Natalia Vodianova.

Monday May 14th

... & Trophée Chopard ...

Fired with the enthusiasm of keen film-lover Caroline Scheufele, the Maison Chopard has long since affirmed its conditional passion for cinema. E ..

CATE BLANCHETT AND CAROLINE SCHEUFELE

BRUNA MARQUEZINE

JASMINE TOKES

NATALIA VODIANOVA

London - the next level Five out of the top highest-earning airline routes in the world are either to or from London Heathrow. Now the world's most lucrative route is British Airways’ service between London Heathrow and New York’s JFK and makes a billion dollars per year, which amounts to about 6 percent of BA’s total revenue in 2017 (oag.com).

On these pages and troughout the issue we highlight some of best spots in the city, in particular, those that can be appealing to the high-net-worth individuals.

Let's keep in mind that the city is all about the new generation, still today half century after the Beatles.

With nearly 20million visitors annually London ranks 2 among the world’s 20 most visited cities – greatly surpassing New York, Singapore, and even Dubai. Nearly 20 million visitors annually fly over for a seamless mix of imperial and modern city lifestyle that appeals to discerned guests looking to take a city break from yachting in St Tropez and resort sampling in the Gulf.

Formerly known as European capital of musicals, parties, and art, London is increasingly expanding, since a decade into finer cuisine, fashion and avant-garde architecture as well. This can attract international jet set and oligarch investors quicker than you can say private jet.

Relative to its total population London has by far more super-rich residents than any other city in the world. The wealthiest 4,363 Londoners are considered as individuals who own £20 million ($30 million), taking them into the ranks of the world’s ultra-high-net-worth individuals – or the super-rich (by Knight&Frank Research company).

The plummeting pound keeps benefiting London's tourism industry and despite Brexit, London still remains a second home of choice to nationals from the former British colonies.

MORALMODA MAGAZINE LONDON

This August, three loyality programs will beco benefits and recognition at more than 6,500 h

MORALMODA

What to see

Azzedine Alaïa: The Couturier (May 10 – October 7, 2018) at the Design Museum in London.

Where to Brunch In Belgravia obviously, the best eggs Benedict are served at Jumeirah Lowndes Hotel, 21 Lowndes Street

ome one. Prepare to seamlessly experience Elite otels and 29 brands in 127 countries.

Where to shop

Where to High-tea Awarded as the best Afternoon Tea in the UK Jumeirah Carlton Tower, Cadogan Place, Knightsbridge

“Old Bond street, it’s probably one of the most prestigious retail locations in the world, Stella McCartney flagship store just opened at, 23 Old Bond Street

MORALMODA MAGAZINE

COLLECTION 2018/2019

MORALMODA MAGAZINE

COLLECTION 2018/2019 The DNA of this 2018/2019 collection is based on the foundation of femininity: refinement, elegance and timeless style.

g

Each piece has the power to reveal the personality of each modern woman but also to sublimate it.

This collection aims to dress every modern woman of nobility but not only. The goal is to give back the woman of greatness, in other words, to give her the place she really has in our contemporary societies.

To do this, the house Aurelia Belliti thought to create outfits that sublimate its beauty, elegance and modernity. "The appearance is the garment of the personality" (Gallieni), isn't it?

What if women chose a garment that reflects their true personality?

Let's make women even more beautiful than they are.

Photo : Erick Seban-Meyer Model : Irina Gorban MUA Designer : Aurélia Belliti Studio : L'Endroit Paris Assistant : Théodora Paquet Robe : La Robe Lydia

MORALMODA MAGAZINE

Chopard celebrates humanity in Cannes

Lebanese filmmaker Nadine Labaki wearing Chopard earrings to receive the Jury Award (made from fairmined gold by Chopard) for her film “Capharnaüm” at the 2018 Cannes Film Festival.tition.

Chopard presented world’s first watch made from fairmined gold in 2014, now 4 years later maison is first global luxury corporate to produce and sell exclusively gold watches and jewellery made from fairmined gold.

This is a revolution in the luxury market and reality for Chopard from July 20018. “We have been able to achieve this because more than 30 years ago, we developed a vertically integrated in house production,", said Karl Friedrich Scheufele. “It is a bold commitment, but one that we must pursue if we are to make a difference to the lives of people who make our business possible." said co-president of Chopard.

Chopard is planning on acquiring its gold from two sources: smallscale gold mines that participate in Swiss Better Gold Association (SBGA) and RJC Chain of Custody Gold, hoping to eliminate unethical production. Even before Chopard's fairmined, gold hit stores, the Big-Hearted Maison, decided to support even more philanthropic projects; The Naked Heart Foundation is an international children’s charity founded by supermodel and philanthropist Natalia Vodianova in 2004.

“When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial”: Caroline Scheufele.

DRIVEN BY A DEEP-FELT DESIRE TO SUPPORT NOBLE CAUSES, CHOPARD HAS CHOSEN TO ASSOCIATE ITS HAPPY HEARTS COLLECTION WITH THE NAKED HEART FOUNDATION. TO HELP FUND PROGRAMMES THAT BENEFIT CHILDREN WITH SPECIAL NEEDS, THE MAISON HAS CRAFTED A SPECIAL EDITION PIECE ADORNED FOR THE FIRST TIME WITH PINK MOTHEROF-PEARL HEARTS, FROM WHICH PART OF THE PROCEEDS WILL BE DONATED TO THE FOUNDATION SET UP IN 2004 BY NATALIA VODIANOVA. PHOTOGRAPHS: CHOPARD©

”WE ARE INCREDIBLY PROUD OF BEING ABLE TO SAY THAT FROM JULY 2018 ALL OF OUR GOLD WILL BE PURCHASED FROM RESPONSIBLE SOURCES,” SAID KARL FRIEDRICH SCHEUFELE, CO-PRESIDENT OF CHOPARD, IN A STATEMENT.

Piaget CEO Chabi Nouri, movie director Mohammed AlTurki and model Winnie Harlow at Piaget diner in Dubai.

At each time of the day from sunrise to sunset, the fashion week evolves to create unique fashion presentations and interactive talks capturing trands in sustainabke fashion production and unbridled creativity through the dazzling colours and outfits of participating brands

MORALMODA MAGAZINE Fashion

Monegase and international jet set honoured at the 6th MONTECARLO FASHION WEEK, which took place in the scenic beauty of the Cote d'Azure, blue sea and textured landscapes all bathed in magnificent light.

Iulian Giurca ©

The 6th MONTE-CARLO FASHION WEEK ((MCFW©) fcused on young talents, sustainable fashion and it was inaugurated with MCFW© Fashion Awards Ceremony & Gala Dinner, at the prestigious Yacht Club of Monaco on Wednesday, May 16. Federica Nardoni Spinetta, President and Founder of the Chambre Monegasque de la Mode declared: “I am honoured to announce the extraordinary presence of Kean Etro who will receive the International Fashion Award as the recognition for the engagement and contribution to the fashion world of the Maison Etro since 50 years, as one of the brightest and creative brands, and Italian excellence”.

During the MCFW© Fashion Awards Ceremony, the Chambre Monégasque de la Mode, also honoured: - designer Rahul Mishra for his engagement and contribution to fashion with his ethical and sustainable fashion brand. - Flavio Briatore, for his contribution to the fashion world with his luxury brand.

Firmly believing in social responsibility, MCFW supports the Princess Charlène of Monaco Foundation www.fondationprincessecharlene.mc for the second year in a row.

- Constanza Cavalli Etro, founder of the Fashion Film Festival Milano. This award is the recognition of her cultural cutting edge contribution to the fashion world.

- German Larkin one of the emerging talents in Fashion photography.

- Banana Moon, one of the most brilliant Monégasque brands for their engagement to “Made in Monaco”, and their commitment to the Principality of Monaco.

Flavio Briatore inaugurated the Face-to-Face interactive discussion with his Lectio Magistralis about Billionaire Lifestyle: Luxury The Face-to-Face discussions culminated with the topic of Sustainable Fashion with the participation of Sara Cavazza Facchini, Creative Director of the Italian prêt-à-porter fashion house Genny since 2013. Under her artistic direction, the maison Genny redoubled their commitment to reduce the environmental impact in every single step of the production process. The sustainable approach, in her vision, should involve the entire production chain.

THE 6TH MONTECARLO FASHION WEEK is all about responsible luxury

Amal Azhari, Alicia Arts, Anita Pasztor, Anna

Marchetti, Atelier Bailiss, Beach & Cashmere Monaco, Bruno Caruso,Carlo Ramello, Rahul, Mishra, Genny, Chapurin, ethnoglam, Fregoli Istituto Marangoni, Karma of Charme, Kissa Beachwear, Leslie Monte-Carlo, Livia Loona, Mariandree Gaitan, Stardust Monte-Carlo, T. Espina, Monica Berlanas and many more:

MORALMODA MAGAZINE AVANT GARDE

ANTOINE DUFILHO DESIGNS A FLEET OF 8 ICON AUTOMOBILES FOR “SEQUENTIAL”, THE LATEST M.A.D.GALLERY EXHIBITION "Sequential" is an avant-garde exhibit of eight automotive

Dufilho selects the crème de la crème of icon models to

works by the talented French sculptor Antoine Dufilho. In this

be included in the Sequential exhibit. The collection is an

collection, Dufilho merges his passion for cars with principles

enviable line-up of 8 famed automobiles, from a Ferrari

from his studies in medicine and architecture, creating

250 GTO, Bugatti Atlantic to a Auto-Union-Avus, Porsche

modern sculptures accentuating the classic curves of

356, a Mercedes W196 Streamliner, all scaled-down and

coveted automobiles.

hand-made to impressive artistic renditions.

The Bugatti Type 57S Atlantic and Aston Martin DB5 models

radius of his studio for his projects. The only subcontracted

showcase the expertise of artist: each sculpture decomposes

work is the laser cutting of the metal plates.

the sleek lines and shapes of each vehicle into successive

Perhaps one of the most important models in the history of

layers materializing into a modern automotive framework and

Bugatti, sold from March 1934 to May 1940, is the Bugatti

revealing the contour of the car.

Type 57S Atlantic. Dufilho constructs a sexy silhouette of

“This sequenced representation provides a kinetic effect as

the iconic automobile with polished finished stainless steel

the observer views the piece from different perspectives

plates and bronze wheels, parked on a polished aluminum

causing the sensation of a static object in movement. The

base. The sculpture measures approximately 76 cm in

dynamic effect is accentuated by alternating symmetries and

length and 20 cm tall with a width of 33 cm and is limited

asymmetries proving the feel of acceleration or deceleration,”

to ten pieces in addition to two artist editions.

explains Dufilho.

Dufilho uses shaped stainless steel pieces strategically

Working completely out of his workshop, constructed with

layered to present his rendition of the Aston Martin DB5, a

shipping containers and situated in the Northern part of

car produced from 1963 to 1965 and often referred to as

France in a town named Quesnoy-sur-Deule, Dufilho manually

the ‘James Bond car’ that first appeared in Goldfinger.

builds each masterpiece by hand. Dufilho incorporates

Only eight pieces and four artist editions are available in

materials such as metals, wood, resin, and paint from vendors

this limited edition.

within a 30 km ABOUT THE ARTIST AFTER STUDYING ARCHITECTURE AND MEDICINE, ANTOINE DUFILHO’S PASSION FOR ART AND AUTOMOBILES LED HIM TO AN ENTERPRISING NEW CAREER IN SCULPTURE. HIS FATHER IS A SURGEON AND HIS GREAT UNCLE IS JACQUES DUFILHO, A FAMOUS FRENCH ACTOR AND PRODUCER. “DURING MY CHILDHOOD, THE SUMMERS AT MY GRANDFATHER'S HOUSE WERE LARGELY DEVOTED TO MAKING SCULPTURES FROM CLAY HARVESTED FROM HIS FARM,” REMEMBERS DUFILHO. IMAGES: MB&F ©

MORALMODA MAGAZINE JEWELLERY

Kimberlite Diamond’s stages Fine Jewelry Show to celebrate its Vancouver Flagship Grand Opening in Canada Shortly after Baselworld, Kimberlite Diamond amazed audience at the Vancouver Convention Centre with Fine Jewelry Show of $50 millions worth of signature haute masterpieces.

Brand selected the crème de la crème of its iconic masterpieces to introduce to the North American market. The collection is an enviable line-up of 16 jewelry sets including the unveiling of "The Moon Goddess" haute masterpiece valued at $26 million, with its 25.05 ct moon-shaped diamond and award-winning "The Melting Iceberg".

CHIEF DESIGNER ZHU WENJUN (ABOVE) The Bugatti Type 57S Atlantic and Aston Martin DB5 models showcase the expertise of Dufilho: each sculpture decomposes the sleek lines and shapes of each vehicle into successive layers materializing into a modern automotive framework and revealing the contour of the car. “This sequenced representation provides a kinetic effect as the observer views the piece from different perspectives causing the sensation of a static object in movement. The dynamic effect is accentuated by alternating symmetries and asymmetries proving the feel of acceleration or deceleration,” explains Dufilho.

Working completely out of his workshop, constructed with shipping containers and situated in the Northern part of France in a town named Quesnoy-sur-Deule, Dufilho manually builds each masterpiece by hand. Dufilho incorporates materials such as metals, wood, resin, and paint from vendors within a 30 km

LEFT: HAUTE MASTERPIECE "RIDING THE WIND AND WAVES". ABOVE: "THE MOON GODDESS". ABOVE RIGHT: AWARD-WINNING "THE MELTING ICEBERG".

IMAGES: KIMBERLITE DIAMOND ©

ACTRESS MS. LINDA CHUNG (LEFT) & BRAND HEAD OF CANADA MS. ERICA CHEN

The most expensive connected watch in the world For the price of 190’000 CHF, this TAG Heuer Connected Modular is made of white gold and paved with baguette diamonds, totalling 23.35 carats!

CONNECTED MODULAR / WHITE GOLD SWISS AVANT-GARDE SINCE 1860 WWW.TAGHEUER .COM

© TAG Heuer London Flagship Boutique, 449 Oxford Street, W1C 2PR London, England