VDDI Rural Forum 8th Feb 2011
Ray Stephens, Moreland Hall
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Looking
for health information is the third most popular online activity measured in our surveys. Eight in ten internet users look online for health information, making it the third most popular online pursuit following email and using a search engine ▪ http://pewinternet.org/Reports/2011/HealthTopics.aspx CHCAOD2 - icrossing
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ď‚Ą In the 21st century we now have two
oppositional methods of information: the hierarchy and the cloud.
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In the new era of Hyperconnectivity we can carefully watch one another, and learn from
one another’s behaviours at the speed of light. This allows...
Hypermimesis means that communities of interest can form around
particular behaviours or movements, creating ‘clouds’ of potential. Putting...
Hyperintelligence to work for the benefit of the community. CHCAOD2
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markets are conversations talk is cheap silence is fatal
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People in networked markets
have figured out that they get far better information and support from one another than from vendors
All 21st century organisations
need to recognise and adapt to the power of the cloud... or face a death of a thousand cuts (cluetrain manifesto) CHCAOD2
Companies
attempting to "position" themselves need to take a position.
Conversations
among human beings sound human. They are conducted in a human voice.
(cluetrain manifesto) CHCAOD2
To speak with a human voice, companies
must
share the concerns of their communities. But first, they must belong to a community.
(cluetrain manifesto)
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authorities
don’t seem to provide this sort of information (in my experience) because they don’t want to be seen condoning drug use
If
you’re looking for proper, unbiased info (unbiased in the fact that it’s not just like drugs are bad government type stuff) then forums are great - unpublished thesis CHCAOD2
Traditionally avoided as
controlling the
message is the aim Illicit nature of activities poses challenges Controversial topic with strong beliefs Most activities have been underground Bluelight, Pill Reports, Erowid
New sites
are emerging
betweenthelines, highsnlows CHCAOD2
Somazon
e ADF One of
the trailblazers Stories, question s CHCAOD2
Between
the lines Ted Noffs,
Inspire Blog based discussion generation
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Highs
n lows
ADF, Orygen DHS Videos, stories and
questions about cannabis
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Sibling support SHARC Discussion
board, stories
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Bluebelly Moreland Hall Wiki, stories,
uploads
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ď‚Ą To provide a multi-faceted model for
integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.  To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members. CHCAOD2
To facilitate an increased level of service
user participation in the delivery and review of the agency’s services To improve the accessibility and relevance of educational and therapeutic resources across the Alcohol & Other Drug (AOD) service sector.
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Legal Who owns the content? Is talking about illegal activities illegal? The law is changing quickly
A
risk for funders (govt)
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Privacy Collection of IP addresses Membership or not? Paranoia
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Moderation Time consuming Needs to be prompt How much to control? Hijacking ▪ Spam ▪ Flaming ▪ Commercial postings CHCAOD2
Engaging Communities develop
Prompt Two way flow of information New resources
develop naturally Information can be ‘corrected’ Site is living and changing
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Beth’s blog CHCAOD2
Beth’s blog CHCAOD2
Quick poll: Does your work block access to social media? ▪ Facebook ▪ Youtube ▪ Twitter ▪ Ning Why? Does it work?
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Survey Sept
10 N=87 Most in Vic
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ď‚Ą Operational guidelines
need to be specific
and include examples
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ď‚Ą Your web content must have a social life
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ď‚Ą Social media must be aligned with your
organisation’s communications or program objectives
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Crawling (listen) Twitter Bluelight Facebook Blogs
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Twitter Instant updates on news, research, events
opinions Snippets of HR info Easy access to international expertise Non-threatening Qwitter Twitter for drug workers CHCAOD2
mention map CHCAOD2
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Twitter ye not (Nigel Brunsdon – Injecting
Advice)
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Source of information Brand awareness, credibility Networking and partnership development Provide treatment to people we will never see It’s engaging (and fun?) Encourage opportunities for users to have a voice Extend your staff’s working hours (?) Free (...ish) ‘They’ are already using it It’s not going away CHCAOD2
1.
Fear
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