MORE Magazine by more magazine

September 2009 | Volume 2 | issue 3

Contents TELECOm

12 TELECOm ADS, A LiTTLE OVERViEW

Disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.

A good honest ad always catches the fancy of millions even if it doesn’t have celebrity faces all over it.

13 iTCn ASiA WAS A SUCCESS

ITCN Asia 2009 was one of the best IT shows in Asia. The exhibition was organized in Karachi in 3 Halls,

14 TELECOm COnSUmER RiGhTS ASSURED

Chairman Pakistan Telecommunication Authority (PTA) Dr. Mohammed Yaseen recently declared that

EnERGY

15 FEED VEGETABLES TO YOUR CAR

I think about pouring Dalda Cooking Oil down my car fuel tank and I still burst out laughing. What is next,

GEnERATiOn in PAKiSTAn 16 ELECTRiCiTY BY WinDmiLLS The coastal belt of Pakistan is blessed by God Almighty with a wind corridor that is 60 km wide

48 COVER STORY

26 An incredible piece of machine which does not let you down whether you make calls, browse internet or watch movies on its mega screen. First set of its kind to have introduced such a movie and camcorder features.

es were unable to ive, the worker be eh be a ar ne pt ke is eggs and resulting When a cell phone ly the queens and on ith w s ve hi e th g return home, leavin n days e colony within te th of e ps lla in the co

TEChnOLOGY

19 RAmADAn APPLiCATiOn 2009

Ramadan applications for 2009 are available on Ovi Store. The updated free mobile applications

20 YOUR CELL SELLS YOU

The production of too many useful things results in too many useless people

ShE iS BEAUTYFULL ThAnK YOU 22 Oh TEChnOLOGY

Science and technology has benefited humanity in countless ways.

ERROR CAUSES 60% SECURiTY 24 hUmAn BREAChES

49 LG Electronics, Global Chief Marketing oﬃcer, Mr. Dermot Boden and Mr. K. W. Kim, CEO, ME&A region recently visited Pakistan

48 The Nokia Siemens Networks Board of Directors has appointed Rajeev Suri as Chief Executive Officer, eﬀective October 1, 2009.

Your information is secure only if you keep a constant check on your employees,

REViEWS

30 PLAY hARD WiTh F305

It oﬀers all the latest mobile handset features that a user wants in a device. Especially the motion Gaming feature,

34 SAmSUnG LED, SLimmEST AnD GREEnEST The display took care of every line of a DVD source and the shots were clearer than the other LCDs

512K COnnECTiOn, OUR 37 Wi-TRiBE FinDinGS FOR YOU

All- in all, if we tell you about our experience, Wi-Tribe has definitely lived up to the slogan

LATEST in TEChnOLOGY

38 Virginia Tech students build car for blind DOORWAYS OR PORTALS A STEP 39 inViSiBLE CLOSER TO REALiTY, CLAim SCiEnTiSTS SAmSUnG DUALViEW CAmERAS: PUTTinG 40 ThE PhOTOGRAPhER in ThE PiCTURE! 44-49 mOnTh in FOCUS 50-51 mOBiLE PhOnE 52-54 GADGETS

47 Intel Pakistan Corporation in collaboration with the Pakistan Telecommunication Authority (PTA) and National Database & Registration Authority (NADRA), recently launched a program to provide...

44 45 Talking about the enterprise level printing, Shahid Khan Director Marketing, Imaging and Printing Group, HP Pakistan

Rashid Khan, President & CEO of Mobilink, has been nominated for “The CEO of the Year” Award by the World Communication Awards (WCA) 2009.

MORE Magazine published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall, Lahore Tel: 042 7321920, 2106737 Email: info@apnatime.com Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi | Content Coordinator Zubair Rehman | Advertising Manager Abdul Qayyum (Lahore) | Ahmed Malik (Lahore), Iqbal Yousaf (Karachi) | Designer Assad Chughtai | Marketing Executive Syed Faisal Ahmed | Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi | Contributor Ambreen Salman, Fahd Chishty, Halima Khan, Sacchal Mufti, Safia Aftab, Maryam Aftab, Urooj Khan | Legal Advisor Abdul Fayaz Registration No. PCPB 286 Price: Rs. 150

COVER STORY

“

Mudassar J. Mufti

when a cell phone is kept near a beehive, the worker bees were unable to return to home, leaving the hives with only the queens and eggs and resulting in the collapse of the colony within ten days

”

8 | More | September 2009

The most crucial part of the wireless communications channel is when

the signal enters the wireless medium. Whatever the source and nature of the signals, there are always a lot of hurdles in the way to make a better communication possible. One of the most basic parts is the tower. It is the only medium for communication between your mobile and your network. Though pivotal, it causes a lot of troubles and potential hazards as well. Just recently PTA, along with Frequency Allocation Board (FAB) conducted a survey to test the harmful eﬀects of radiations on human health which are generated by the cell phone towers during normal wireless communication process. After this extensive survey the results say that the radiation produced by any BTS is much below the prescribed limit which has been defined by Ministry of IT and World Health Organization.

COVER STORY

Telecom towers and related equipments have become as important as food and water. This technology has served the mankind in all the areas of life but at the same time it is raising few questions. In India, just recently the radiations coming out of these towers and cell phones have caused the honey bees to die which may disturb out echo system

As far as the radiation emission is con-

“

80 percent of the energy consumption comes from the radio part including the towers and the BTS. If measures are taken from the regulator and the investor in order to reduce energy consumption in the radio part, we can end up achieving quite a lot of savings

”

ent, there is a history behind it, normally

cerned, they did their job but they missed

mobile switching centres are connected to

to address the other problems deliberately

the BSE’s and BSE’ are connected to the BTS.

or undeliberately. The tower-density in our

The BTS actually communicate with

country is increasing day by day which is a

your terminal or mobile phone. These

cause of degradation of scenic beauty and

BTSes have to be connected to each other

the environment. Not only GSM but CDMA

and eventually to the BSE. When GSM net-

and now WiMax structures are also being

work started to roll out in Pakistan there

erected with each coming day.

was one way of connecting one BTS to an-

Secondly, we must not rule out that

other and eventually connecting it back to

BTSes consume a huge electrical power

the switch was through microwave radios.

thus putting a massive load on the grid or

Microwaves work in the Line of Sight

burning fuel if connected to the generators

only. Therefore, to establish Line of Sight,

thereby increasing their environmental im-

you have to take the tower to a height

pact or “Carbon Footprint”. These huge towers can be replaced by the smarter and greener technologies

where it reaches the point where you get Line of Sight with no obstruction between tower one and tower two.

which are available today. The size of the

This is the reason we have so much

equipment can be reduced to such a level

towers installed all around the country. Nor-

that you can easily hold it in your hands.

mally, in the western world, towers are built

Technically speaking, the actual size of BTS

on highways and in rural areas. In the urban

is very small. The reason for having these

areas site A is connected with site B

communication towers is completely diﬀer-

through fiber. September 2009 | More | 9

TELECOm

“

The tower-density in our country is increasing day by day which is a cause of degradation of scenic beauty and the environment. Not only GSM but CDMA and now WiMax structures are also being erected with each coming day

”

A compact example of modern Flexi by Nokia Siemens

Unfortunately, in Pakistan, when wireless network started to

Just recently, in Saudi Arabia, National Society for Human

roll out there was no fiber optic available everywhere and there

Rights from Jeddah has asked the telecom companies to stop in-

was no concept of fiber network in the metropolitan areas. The

stalling the mobile phone towers in the residential areas as it is

only available option was to build towers so they could commu-

against the Telecom Law issued in 2001.

nicate with each others. Communication among towers is possible

There have been lots of debates on the issue whether radiation

due to microwave antennas which are on the highest level

being emitted from telecom towers and phones are harmful to

whereas RF antennas that play with your phone are installed at

humans or not. World Health Organization has mentioned clearly

much lower height.

in its reports in 1999 that “current scientific evidence indicates that exposure to RF fields, such as those emitted by mobile phones and

“

current scientific evidence indicates that exposure to RF fields, such as those emitted by mobile phones and their base stations, is unlikely to induce or promote cancers

”

In the developed countries, RF antennas can be seen on a two or three story building which communicates with the rest of the equipment through fiber cable network. Towers are no more required today, if we have to expand a

their base stations, is unlikely to induce or promote cancers. Several studies of animals exposed to RF fields similar to those emitted by mobile phones found no evidence that RF causes or promotes brain cancer.” This was in response to worldwide public concern over cell phone usage, towers, and RF frequencies being implemented at the time of this report. These findings have not yet, overturned so far. This debate actually started when a US resident David Reynard, sued the cell-phone industry over the death of his wife from brain cancer. Reynard insisted there was a connection because the tumor was in the shape of a cell phone antenna and for his claim he appeared on many popular TV shows. The court ruled out his claim later but a recent study in Indian state Kerala has again raised the alarms. Study says, electromag-

network in the present time but still we see the tower erection as

netic waves emitted by the towers and the cell phones are harm-

a normal activity. Today, the fiber optic network is present in al-

ing the honey bees.

most in every big city. No company is willing to shift on the modern model as it requires investment. According to telecom analysts, now a BTS can be stored under

It was found after several experiments that bee population has experienced a sudden fall due the harmful eﬀects of cell phone towers installed near beehives. The waves emitted by the towers

a park bench and the RF antenna can be placed on a light pole or

crippled the “navigational skills” of the worker bees that go out to

traﬃc signal poles which are already abundant in our cities. This

collect nectar from flowers to sustain bee colonies, said the re-

model is already in place in the third world countries as well. Delhi,

searcher, Dr. Sainuddin Pattazhy. He says when a cell phone is kept

India is one such example.

near a beehive, the worker bees were unable to return to home,

10 | More | September 2009

TELECOm

leaving the hives with only the queens and

safe technology. Eliminating any element

part including the towers and the BTS. If

eggs and resulting in the collapse of the

of our echo system will result in a greater

measures are taken from the regulator and

colony within ten days.

disaster in the long run.

the investor in order to reduce energy con-

Honey bee population is declining

There is no proven statement so far in

tremendously in the US since 2006. Accord-

the favor of either side. But we have plenty

ing to a survey conducted by Apiary In-

sumption in the radio part, we can end up achieving quite a lot of savings.

of options available to minimize the eﬀect.

Typical consumption of BTS deployed

U.S

Tower erection in the densely popu-

around Pakistan by various operators con-

Department of Agriculture, nationwide loss

lated areas may be replaced with the instal-

sumes about 1600- 2000 watts whereas,

is 29 percent from all causes from Sept.

lation of RF and BTS on buildings or light

new technologies take lesser than 800

2009 to April 2009. Their colonies have died

poles. This would restore the scenic beauty.

watts.

spectors

America

and

the

of colony collapse disorder (CCD), a phe-

Secondly it will help save a lot of energy

I would simply say, technology is defi-

nomenon in which worker bees from a

that is being consumed by all the telecom

nitely a way forward but it should not harm

beehive suddenly disappear.

towers.

those who use it. The good part is solution

In Pakistan, we do not go into these

Currently we are facing a severe energy

any technological problem lies in the tech-

kinds of details, I don’t know if PTA was able

crisis. We are short of hundreds and thou-

nology as well so we have to upgrade our-

to think in this direction or not but stake

sands of Mega Watts.80 percent of the en-

selves in order to save ourselves and the

holder must consider measures to provide

ergy consumption comes from the radio

Mother Nature.

By: Tony Worthington

In India Standard Chartered is forecasting an increase in

ondly, value is realized for the operator’s shareholders - either

the number of towers from around 240,000 today to 450,000

through owning equity in the demerged Towerco or through

by 2014. In the country the traditional model of towers own-

the receipt of cash from the sale of equity.

ership has been commonplace for many years. Towers are

The towers model very common in North America and

built by network suppliers (such as Ericsson) and sub-con-

Europe. The model is less suitable to some Middle Eastern

tractors and are ultimately owned by the network operator.

countries where there are just two or three operators in a

The new towers model involves the transfer of the towers into a special purposes vehicle ("SPV" or "Towerco"). The net-

market. In India today many of the network operators have created Towercos.

work operator leases back the towers from the Towerco and

Bharti has two Towercos – Bharti Infratel (with around

acts as an “anchor tenant”. The Towerco then leases spare ca-

30,000 towers) and a stake in Indus Towers, where it has

pacity on the towers to other operators. Typically, the bigger

pooled a combined more than 100,000 towers with Voda-

the tower is the higher the number of potential new tenants.

fone Essar and Idea. Reliance has established Reliance Infratel

Value is then monetized via the sale of a stake in, or all of, the

(48,000 towers) and earlier this year, Tata Teleservices and

company to third party investors.

Quippo merged their tower businesses into a combined

This new towers model satisfies at least two main objec-

company with around 18,000 towers.

tives of the network operator. Firstly, value monetization gen-

So with some 200,000 towers to be built there are likely

erates cash for the company which can be used for

to be a number of investment opportunities in the Indian

expansion, for example, M&A or spectrum acquisition. Sec-

towers industry over the coming years. Courtesy: Reuter September 2009 | More | 11

TELECOm

Ambreen Salman

The battle of the sexes now seems to disappear in

thin air with the ongoing battle of the telecom companies. Who will be the victorious party and the knight in shining armor, only the number of customers can tell. Is there a limit or a boundary? No I don’t think so. They believe that all is fair in love and war, so what’s the worry? A battle, well how advertisement can be a battle…this thought led me to search for the true definition of advertisement, which according to Wikipedia is: “Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers

“

A good honest ad always catches the fancy of millions even if it doesn’t have celebrity faces all over it. Hence companies should try focusing on honest marketing than over budgeted dishonest marketing

”

to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements

panies are introducing with time. Zong ad campaign has very impres-

sometimes embed their persuasive message with factual information

sively countered the challenge of other companies by their tag line“

using measures beyond limits too. The telecom industry thus has done the same, attacking the viewers and bombarding them with SMS guns and call charge missiles leav-

very smart…..meray aziz…Zong kay customers pehlay din say 75 paisay mian bat ker rehay hain…aur yehi nahin…belkay kisi bhi network kay aik No per 50 pasiy main”.

ing no one unharmed. From Mobilink to Zong every company is trying

We saw Ali Zaﬀar going bonkers in this maze of telecom industry

to buy the consumer either by hiring celebrities or by touching the

and helplessly hanging on to the locks of Mobilink when his old brand

funny bone. The first time a big ad campaign was launched by Mobilink

didn’t renew the contract, after all ab kamana bhi to ha. Telenor doesn’t

with many big names endorsing the brand. Hence Mobilink has been

seem to have any botheration with this contract as they move on cast-

able to attract consumers by luring them into the web of celebrity light.

ing fresh faces spreading their message loudly and clearly. What can

If you see the ever charismatic Jamal Shah and the courageous Iman

one say it’s their commercial? Ufone tagging along well catching the

Ali using Mobilink who would not want to do the same! When the bat-

singing and dancing spirit of its competitor irrespective of Zong’s slow

tle became fierce the rest of the telecom companies also started fo-

and steady monologue. The battle of gaining more customers and

cusing on their ad campaigns and today on television you either get

becoming more successful made Ufone go beyond board, but Zong

to see the political talk shows or telecom company ads.

responded back forcefully, but wisely– without using insulting words

With claims such as Mobilink’s “reshaping lives” Zong’s “sub kah do” Ufone’s “tum he to ho”Telenor’s “talkshawk” and Warid’s “life ka network” who would one consider?

and doing the trick as well. No matter how fancy they make their ad campaigns and how funny they look on television if the company is trying to trick the con-

Where Ufone is trying hard to make people happy and attract to

sumer into buying their product it won’t work for long. They should

Ufone by the comic element Zong has launched a campaign to make

have the decency to tell the truth about their products in their ads. In

the consumer aware of what they are providing and what other com-

the end of every ad you can always notice a little asterisk on the side

12 | More | September 2009

TELECOm

of the price they are selling so loudly on every television channel and

of our neighboring country. India’s telecom ads are in a league of

every asterisk has some little writing on the screen which cannot be

its own and they are so strong substance wise that they hardly use

even read by the consumer.

celebrity power to sell their product to the consumer. If we only

A good honest ad always catches the fancy of millions even if it

take Vodafone ads you will agree with me when I say that they are

doesn’t have celebrity faces all over it. Hence companies should try

innovative and a pioneers in their style of advertisement which

focusing on honest marketing than over budgeted dishonest marketing.

does not in any way include ridicule on other brands and are totally

Since the last 5 years telecom advertisement in Pakistan has

customer oriented. I hope one day we can prove to the world just

come a long way and in the battle to prove ones worth I hope it

how creative we are, till then good luck to the eﬀorts being put in

become even better and one day compete with advertisements

by our telecom industry advertisements.

expressed hopes that despite tough competition and local market impacts of the telecom sector the PTCL has great extent of potential to go ahead as a global trendsetter leader. Warid, Telenor, and Mobilink were not at the exhibition. But Ufone came along with PTCL. Internet Broadband operators showed their presence with Wateen, WiTribe and WorldCall’s appearance at the expo. During the three day event many local and foreign companies displayed their products in the halls. Dell Pakistan’s booth was very prominent in the hall number 1. It had displayed Laptops and other hardware products for the general and advanced users. Dell also asked the university students to pose for them by wearing Dell TShirts. CIO WebStudio’s booth was there to know the people’s opinion on the ITCN Asia 2009 was one of the

with the “Multiple Ribbon Cutting” by

event and to record product reviews.

best IT shows in Asia. The exhibition

Naguibullah Malik, Federal Secretary IT &

Jehan

Ara,

President

P@SHA,

was organized in Karachi in 3 Halls,

Telecom along with Dr. Khursheed Nizam,

recorded an ITCN Special of “In The

where over 130 exhibitors from more

President, Ecommerce Gateway Pakistan

Line Of Wire”.

than 15 countries participated. The

(Pvt) Ltd, Walid Irshaid, President, PTCL, Mo-

The Exhibition was very promising

Event was attended by approx. 117

hamamd Sadiq, CEO, Wi-Tribe Pakistan, Dr.

especially the ZONG stall had a large

foreign delegates from Canada, China,

Muhammad Yaseen, Chairman, PTA,

wall where students were scribbling

France, Finland, Germany, Hong Kong,

Usman Sheikh, MD & COO, KHL, Pervez

they hearts out.

India, Japan, Korea, Malaysia, Nether-

Iftikhar, CEO, Universal Service Fund Pak-

Overall the exhibition was a suc-

lands, Russia, Singapore, Taiwan, UAE,

istan, Raheel Kamal, Senior Director, Global

cess, a lot of students, foreign dele-

U.K & USA. A number of overseas Pak-

Business Development, Qualcomm Inc.

gates and industry people visited the

istanis also attended the Event.

USA, Sikandar Naqi, Senior Executive Vice

exhibition and appreciated the efforts

The unique and colorful Inauguration Ceremony was held on August 11, 2009

President, PTCL. On the occasion, Mr.Walid Irshad

of the people who organized the exhibition.

September 2009 | More | 13

TELECOm

tion reaching 58.20%. Cellular segment leads the share in total teledensity by 94.10% followed by FLL 2.60% and WLL 3.30%. There are total 10,148 cities/towns/villages covered and 28,124 cell sites installed by all cellular operators covering almost 92% of the land area of Pakistan. Total fixed line subscribers (FLL) in Pakistan stand at 3.7 million yielding a teledensity of 2% (as of March 2009). The Wireless Local Loop (WLL) solution in relation to fixed line requires less investment with high returns. Today WLL services are available in Pakistan From L-R, Mr. Sikandar Naqi SEVP (Corporate Aﬀairs), PTCL, Mr. Aamir Ibrahim CSO, Telenor, Chairman PTA, Dr. Mohammed Yaseen, Fatima Suriya Bajiya, Mr. Pervaiz Iftikhar CEO USF and other dignitaries are seen in the picture

and value added services like EvDO are also available. The WLL services are getting popu-

Chairman Pakistan Telecommunica-

of telecom consumer’s grievances and taking

lar especially in rural areas and total sub-

tion Authority (PTA) Dr. Mohammed Yaseen

number of steps to resolve their issues. In this

scribers of WLL stood at 2.6 million with 1.6%

recently declared that PTA would soon

regard PTA has revamped complaint han-

teledensity. There are currently more than

launch number of new services to protect

dling mechanism of mobile companies, PTCL

11,669 cities/ towns/villages covered by WLL

consumer rights including introduction of

and other telecom operators. A subscriber

services. The Long Distance & International

668 service through which a mobile con-

can launch a complaint with its relevant op-

(LDI) segment of the Pakistan telecom sector

sumer would be able to know all SIM connec-

erator and in case complaint is not resolved

has gone through developmental and

tions issued against his name by just sending

consumer can approach PTA Consumer Cell.

growth phases in a very small period. Tariﬀs

single SMS. He was speaking at Consumer Forum or-

He further said that PTA would switch on

of LDI witnessed stability. Broadband is expe-

to a new service in September which would

riencing healthy growth since last year and

ganized by PTA in Karachi with a theme of “To-

enable a mobile user to know all SIM connec-

companies are providing broadband services

gether for Consumer Rights”. The Forum was

tions details issued against his name by just

with DSL, Cable, FTTH, WiMax and EvDO tech-

attended by senior representatives of telecom

sending his CNIC to 668. This would help in

nologies across Pakistan whereas DSL is the

operators, consumer rights organizations, ac-

detecting real identification of a SIM user. This

most popular technology. There are currently

ademia, media and other stakeholders. Mem-

new service is part of PTA’s eﬀorts to block all

411,067 broadband subscribers.

ber Technical PTA Dr. Khawar Siddique Khokhar

illegal SIMs and clean the data of mobile

On this occasion Mr. Aamir Ibrahim CSO,

and other senior oﬃcers also attended the

users. Under the new regulations, operators

Telenor, Mr. Sikandar Naqi SEVP (Corporate Af-

Forum. Chairman PTA said that PTA was work-

have been asked to seek consumer consent

fairs), PTCL , Mr. Pervaiz Iftikhar CEO USF and

ing on formulation of Spam Regulations under

before activation of any new package. While

Mr. Naseem Ahmed Vohra, Consultant Wa-

which consumers would be facilitated against

responding to various queries of participants

teen Telecom gave detailed presentations on

unwanted and obnoxious SMS and calls. He

the Chairman said that PTCL management

cellular mobile, fixedline and uplift of telecom

said that PTA has already introduced Con-

has been working to improve its system and

services in rural Sindh. Mr. Mujahid Bralvi sen-

sumer Regulations 2009 wherein issues such

they have ensured PTA to make appropriate

ior journalist and Mohtarma Fatima Surrya

as misleading advertisements, call charges and

steps to provide its consumers best services.

Bajya, an pronounced intellectual also spoke

problems related to tariﬀs of mobile compa-

The overall teledensity in the country has

in detail on behalf of telecom consumers.

nies have been addressed. Chairman PTA said that PTA is cognizant 14 | More | September 2009

reached 61.80%. There are currently 94.30 mil-

Chairman PTA presented shields to the par-

lion mobile subscribers with mobile penetra-

ticipants on this occasion.

Halima Khan

Those greens will have you going all

EnERGY

ing it vegetable oil car fuel, not

the way to your old age, I remember my

only because I am a proud layman but also

mother reminding me of that ultimate

because as a woman my ‘favorite’ kitchen

truth every meal. What she missed out on

health ingredient is doing me proud on the

was how these vegetables will run my car

road now. It is such a household title unlike

world; ahem load-shedding. Blame reces-

to old age too. Shocked! Join the club. The

all those fancy names these white coat peo-

sion, inflation everything and anything even

first time I heard vegetable oil playing dual

ple keep branding simple things as. For once

corruption on the oil crisis if you feel like it,

rule of car fuel was in the Allen Show. She

there is something anything un-mechanical

since this crisis of natural resources is hardly

was having a go at our humor bone like she

about the car that will not be whooshing

as umm easily remedied as planting a tree.

usually did when she brought up vegetable

past my head.

oil as energy conservation alternate.

This new technological advancement

Shrug! Just as corruption the incurable can’t be remedied by the very exhaustible

I laughed like everyone else watching

is no e=mc2, it is pretty simple. Cholesterol

natural resources. There has been talk

that show must have especially when a pic-

free, weight friendly vegetable oil extracted

about solar energy and wind energy has

ture popped up to substantiate her ‘point’.

from vegetables I never liked but was

been roped in too in the list of alternate en-

What was hilarious then became a drilling

forced fed to eat feeding car engines inex-

ergy options alongside to thermal and nu-

reality soon enough. America’s invasion on

pensively. It is as healthy for our environ-

clear energy. Nuclear energy stands

Iraq did not exactly do what they hoped

ment as it is for our anatomy. It is cheaper

disputed because of its byproducts. While

for; the impeding fuel crisis came anyways.

than petrol and even cheaper than diesel

the other natural resources are heavy in-

Myth busters a Discovery show ran a similar

and gas, prices of which are almost as high

vestments if the are to be manually manu-

story on vegetable oil as alternate car fuel

as petrol now. When you go shopping for

factured. The latest fad in this alternate

to petrol etc. The story wasn’t so hilarious

grocery you buy vegetables when you can’t

energy source hunting is going organic.

anymore! They substantiated their conclu-

aﬀord meat, no? So maybe when you go

Vegetables help the go green cause too.

sion with a test run on a Mercedes Benz,

get your tank full you save up cash by

That is an added benefit. It is getting all the

vegetables are miraculous no doubt. Myth

going for the vegetable option.

hype probably only because it still has an

busters conclusion was that vegetable oil/cooking oil can be used as car fuel. The fact is hardly as amazing as it was

Uncle Sam! No need to invade more oil fields anymore, target vegetable fields now. Maybe eh!

when the show was run. From T.V shows and

Biodiesel as vegetable oil or animal fat

comedy talk it has been taken to science

reacted with alcohol components to get an

laboratories. It is seriously under considera-

alternate fuel. Wow! Impressive.

tion for its potential as energy conservation

Oil crisis has not only been a blow to the

fuel. This alternative fuel has a prettier name

economy world over but this energy crisis

too now, biodiesel. Personally I do prefer call-

has directly blown out the light from our

underline of amusement. I think about pouring Dalda Cooking Oil down my car fuel tank and I still burst out laughing. What is next, desi ghee maybe? Vegetables get excused from the dinner menu, hey Vegetarian save some for biodiesel conversion, please! Mom, I am saving the vegetables to run my car. My sacrifice, its gain!

September 2009 | More | 15

EnERGY

Sacchal Mufti

Mankind has been harnessing the

wind's energy for many years. From Holland

Anatomy of the windmill

to traditional farms around the world, windmills were used in the past for pumping water

Windmill electricity tur-

through primitive irrigation systems or used

bines, unlike the machines of

to grind grain. Then, the wind turned large

old, are mounted on very tall

"sails" which were connected by a long verti-

towers in order to capture the

cal shaft that was attached to a grinding ma-

most wind energy available. At 100 feet (30

chine or to a wheel that turned and drew

meters) or more above ground, wind turbines

water from a well.

can take advantage of the faster and less tur-

history of windmills

ergy with their propeller-like blades. Usually,

bulent wind. Turbines catch the wind's enResearch by the prestigious Franklin Institute revealed that the first windmills were in-

two or three blades are mounted on a shaft to form a rotor.

stalled at the beginning of the Islamic

A blade acts much like an airplane wing.

civilization (7th century) and the concept

When the wind blows, a pocket of low-pres-

spread until windmills appeared on the farms

sure air forms on the downwind side of the

of Western Europe in the 11th century.

blade. The low-pressure air pocket then pulls

By the 17th century, the Netherlands had

the blade toward it, causing the rotor to turn.

become the world's most industrialized na-

This is called lift. The force of the lift is actually

tion by extensive use of wind power to drive

much stronger than the wind's force against

trading ships, to power grinding mills, and to

the front side of the blade, which is called

pump water from lands that were once be-

drag. The combination of lift and drag causes

neath the sea.

the rotor to spin like a propeller, and the turn-

Advancement in the science and tech-

ing shaft spins a generator to make power.

â&#x20AC;&#x153;

The coastal belt of Pakistan is blessed by God Almighty with a wind corridor that is 60 km wide (Gharo to Keti Bandar) and 180 km long (up to Hyderabad.) This corridor has the exploitable potential of 50,000 MW of electricity generation through wind energy

â&#x20AC;?

Applications of windmills Stand-alone windmill electricity turbines

nology sector has enabled today's turbines to

The wind turbine operates for 363 out of

are typically used for water pumping or com-

utilize the energy of the wind to turn large

365 days a year and stopped only for two

munications. However, homeowners, farmers,

metal blades which in turn spins a generator

days during the whole year for carrying out

and ranchers in windy areas can also use

that manufactures electric power.

its scheduled maintenance.

wind turbines as a way to cut their power bills.

16 | More | September 2009

EnERGY

Small windmill electricity systems also have potential as distributed energy resources. Distributed energy resources refer to a variety of small, modular power-generating technologies that can be combined to improve the operation of the electric power delivery system.

Windmills for electricity in Pakistan We Pakistanis are very much conversant with this menace of loadshedding. Pakistan is at present short of hundreds of Mega Watts (MW) of electricity. Well this shortage cannot be overcome in just a few days, but steps are needed to be taken at a very high level to curb this shortfall. First of all what needed to be analyzed is what our present means of generation of electricity are. Our prime sources are the fossil fuels but time has shown that this method or mean is extremely costly as oil prices keep fluctuating, generally having an upward trend. So we need to look for other resources mainly using the alternate energy resources.

Windmills usage in Asia Generation of electricity through wind is not something new in this region of world. India, the fourth in line of countries in the world for the generation of electricity, is pro-

Long coastal belt of Pakistan.

“

Recently a remote area fisherman Shah Kamal started generating electricity through the use of windmill for several households in his village about 150 kilometers south of Karachi. He is using small scale windmills or wind turbines to generate electricity for an island which had no electricity supply

”

ducing more than 8000 MW of electricity by

source: Google Map

means is the need of the hour. He commented that as we require a huge number of wind turbines to curb this shortfall so that’s why we need to develop these turbines and windmills indigenously. He gave various examples proving that our technicians are no less skilled than their foreign counterparts and these assets can be used for developing windmills. In his article he also pinpointed all the industrial facilities and their locations which can be used for manufacturing diﬀerent parts of windmills that is blades, control box, cables and steel towers etc

Wind corridors in Pakistan

utilizing wind turbines. The big advantage is

ideal geographic location and many more.

In Pakistan we possess a lot of wind re-

that they are exporting windmills or wind tur-

We can use this windmill source for electricity

source in the province of Sindh and coastal

bines as well.

generation at its fullest. We have an abundant

areas of Baluchistan. The coastal belt of Pak-

cheap manpower, cheap raw materials and

istan is blessed by God Almighty with a wind

China has a distinction of having the largest wind-power system infrastructure in

technical expertise all that can be used at its

corridor that is 60 km wide (Gharo to Keti Ban-

Asia as an alternative way of producing cheap

utmost to develop this capability of electricity

dar) and 180 km long (up to Hyderabad.) This

electricity, particularly in far away regions. Ac-

generation through wind.

corridor has the exploitable potential of

cording to experts, a wind turbine farm of

Recently Air Commodore (Retd) Azfar A

100-megawatt power can be set up for an ini-

Khan who has been MD of a factory at Pak-

tial investment of $50 million having no con-

istan Aeronautical Complex, Kamra and who

currence cost or extra expenditure.

also delivers lectures on wind and solar energy wrote a very comprehensive article for

Advantages of using windmills in Pakistan

using windmills in electricity generation through wind.

50,000 MW of electricity generation through wind energy

Steps taken by the government The government of Pakistan has taken various steps in gearing up the eﬀorts to use

Pakistan is gifted with innumerable gifts

He argued that as we are facing a major

alternate energy resources for electricity gen-

from God. We have an excellent weather, an

shortfall in electricity so devising alternate

eration. But more steps needed. Following are September 2009 | More | 17

EnERGY

“

The wind turbine operates for 363 out of 365 days a year and stopped only for two days during the whole year for carrying out its scheduled maintenance

”

land which had no electricity supply, and fishermen residing there felt that Government of Pakistan is not well placed to provide electricity – hence, they took the initiative and installed 5 turbines to lit 100 homes with 2 bulbs each. Steps like these can really exploit this source in our country and our government A view of Wind Power plant at Jhumpir. courtesy APP

should facilitate local investors to invest in these ventures.

various steps taken and developments re-

dian company Suzman for getting wind tur-

garding wind energy which are undertaken

bines of 100mw each.

form of natural resources and manpower. We

by government.

can use these God gifted resources to the ut-

Wind power plant in Sindh Establishment of ADEB (Alternate Energy Dev Board) The establishment of ADEB is indeed a

Pakistan first ever wind power plant is in-

huge shortfall of electricity in our country. Steps needed to be taken at higher level as

would be able to generate a major chunk of

the ground is all set for the development.

electricity demand in rural

board is specifically made to explore alternate

Sindh. Recently it was told by

energy opportunities in Pakistan and to de-

ministry of Water and Power

velop feasibility plans in this regard.

the government had set a tar-

According to Director Technical AEDB,

get of 5 percent of electricity

Irfan Afzal Mirza, Pakistan would be able to

generation by 2030 from alter-

produce another 1,000mw power through

native energy sources through

wind energy within a few years. The Alternate

the Alternative Energy Devel-

Energy Development Board has said that they

opment Board (AEDB)

have accorded 23 projects. Each project the country would produce 1,000mw energy through wind within a period of next three to four years.

Local fisherman using windmills Recently a remote area fisherman Shah Kamal started

According to a report generated by AEDB

generating electricity through

23 investors have been allotted land in the

use of windmill for several

main wind corridor. 8 companies have final-

households in his village about

ized their feasibility and eight investors have

150 kilometers south of

been given power generation licenses and

Karachi. He is using small scale

four investors have even been issued tariﬀ.

windmills or wind turbines to

Pakistan is also collaborating with and In18 | More | September 2009

most of our advantage and can curb this

stalled in Jhumpir, Thatta in Sindh. This project

great step by Government of Pakistan. This

would be able to produce 50mw power. So

Our country has all the potential in the

generate electricity for an is-

Small Wind Mill installed by a local fisherman in Karachi courtesy: APP

TEChnOLOGY

Ramadan applications for 2009 are available on Ovi Store.

clude the Holy Quran, Prayer Times, Hadeeth, Zakah Calculator,

The updated free mobile applications tailored for the Holy Month

Mozzaker, Hajj and Umrah and Cards. New features include Quran

of Ramadan are available on the compatible Nokia devices directly

recitation from multiple recitors, which users can choose to down-

from Nokia’s Ovi Store.

load, based on their preference and in MP3 form. Prayer timings

“Last year’s applications were very well received, as we saw

and Qibla direction are provided for 1000 cities in 200 countries,

over 2.4 million Ramadan applications downloaded. And based

along with the ability to add, remove, update and edit any location

on the feedback we had received from Nokia consumers, we have

using the GPS. The new Zakah Calculator helps Muslims calculate

further enhanced the oﬀering this year to include additional ap-

Zakah based on their income.

plications as well as upgrades to some of the existing features. The

Ramadan applications for 2009 are compatible with a range of

applications this year also support a wider range of devices, to in-

Nokia devices including Nokia N97, Nokia N86, Nokia E75, Nokia E66,

clude both touch and non-touch Nokia devices,” said Imran Khalid

Nokia 7210, Nokia 6730c, Nokia 6720c, , Nokia 6303, Nokia 6300,

Mahmood, General Manager, Nokia Pakistan.

Nokia 6120c, Nokia 5800XpressMusic and Nokia 5130, . The user in-

This year’s Ramadan applications are feature packed, and in-

terface for the applications is in English, Arabic, French and Urdu. n

New sales mark reached in just 4 months, faster than

any previous Samsung mobile Samsung Electronics Co. Ltd., a leading mobile phone provider, announced that sales of the Samsung Star, its hugely popular touch screen mobile phone, surpassed the 5-million mark this month. The Star (model number S5230), launched in May, is the fastest model in Samsung’s history to reach the milestone. Launched first in Europe, one million of the touch screen devices were sold in the first month and a half alone, after which the company expanded sales eﬀorts to include markets in CIS, Southeast and Southwest Asia, East-Central Africa, China, and Central America. More than 700,000 units of the Star were sold in May and more than 900,000 in June. Monthly sales in July and August were 1.6 million and 1.8 million, respectively. Based on the current trend, Samsung projects total cumulative sales to reach 10 million globally by November.

September 2009 | More | 19

TEChnOLOGY

Safia Aftab

tiny machine. “The production of too many

come for us; mere status and style symbols.

useful things results in too many useless peo-

Around me most of my friends bought

ple.” Karl Marx said this and even though I

blackberry when once they started working but

might not agree with his sociological

sadly none of them used blackberry for the extra

theories but I must say by

features it is proud to have but for the soul pur-

saying this he has nailed

pose of feeling like a “business woman”. Most of

the coﬃn and now

them don’t even know what blackberry prides

whatever I will say

itself to be, for them it is a device they use to

might not do justice to what already has been said. Recently my friend started her first job

show oﬀ, call from, SMS and take pictures which they later upload to their facebook. We are such obedient slaves to fashion and

after graduating from college and what

technology that we cannot resist to buy a 20

she did with her first pay is not surprising

grand or more worth cell phone even though

anymore because almost everyone is

we do not need the special features made to

doing exactly the same thing. Before

cater to a certain class of people.

her first pay came I asked her what she

Long time back I used to judge a man by

will do with her pay, her reply was that

his shoes and the co-ordination of shirt and tie

she will buy herself a blackberry as that

but now I weigh him on the basis of his mobile

gives you a “business woman” look. Does this

phone and its ring tone. And how he says“hello”

sound familiar? I am sure it does because that

is the making or the breaking point of his im-

thought is probably yours as well.

pression on me. When I realized this I was

Every woman wants a mobile phone

shocked at the change time has brought and

which will make her the showstopper of every

what technology has made us. Hence the peer

place she goes to. And every man wants a cell

pressure is intense and the race competitive

which will have all the applications and yet be

and only those will survive who can stay with

as masculine as them. A woman with a chic

the flow and let the technology give them a

pink phone will catch every other woman’s

smooth sail.

Society is an entity which can be ana-

fancy and the attention will elevate her. And a

Only just I was going through a book on T.S

lyzed independently of the actions and the ac-

man with a black manly cell will have the awe

Eliot and I came across this saying by him on

tors which comprise it. Hence all events and

of every man and the women will fancy him.

the invention of radios back then, “It is a

phenomena can be understood by referring

It saddens me to think that we have been

medium of entertainment which permits mil-

them to the wider social forces acting as an in-

so blinded by the little toy of communication

lions of people to listen to the same joke at the

dividual shaping his responses while staying

that we cease to register the impact it has on

same time, and yet remain lonesome.”What he

beyond its control. This is exactly what is hap-

us. Cell phone is just not a tiny machinery made

will have to say about today’s technology

pening now, thanks to technology. Why I am

to stay in touch with someone but it has em-

boom, one wonders. I for one would have

bringing in such a dry subject and linking it with

braced the whole world within itself. If I take my

loved to know his view on the wide spread

one thing everyone loves, cell phones would

friend’s example again and tell you that her

madness of buying the most latest and the

be the question in your mind right now. So give

blackberry is no more than a status symbol for

most “in” cell phone just so you can be the one

me the chance to elaborate and tell you exactly

her, how will you react? You probably won’t

delivering peer pressure and not the one re-

how we have put ourselves to the mercy of a

react at all for that is what cell phones have be-

ceiving it!

20 | More | September 2009

Fahd Chishty

TEChnOLOGY

September 2009 | More | 21

TEChnOLOGY

Maryam Aftab

Beauty is

skin deep. The person who said this was neither mocking the Goddess of beauty nor criticizing Cleopatra, He

“mirror, mirror, on the wall, who in this land is the fairest one of all?’’

was just a realistic man who knew

That is the tag line behind this great in-

beauty is a trait you are not born

vention. A mirror specifically designed for

with; beauty is very much acquired.

cosmetic application and facial cleansing

Well don’t call me blasphemous I can

can make all the diﬀerence in the world -

prove it to you. Have you ever been to a par-

the diﬀerence between fine detail and seeing

lor? Too predictable! Then have you ever been

things you would not otherwise know are

“

Science and technology has benefited humanity in countless ways. It has not just invented ways of saving human life but has also succeeded in making a brunette a blonde. A curly haired damsel does not have to die with her curls

”

to a gadget shop? If your wallet is full beauty

there. These mirrors come with their own spe-

can be easily bought.

cial lighting as well as one side that is magni-

length or short hair everything is doable with

Science and technology has benefited

fied. They are great for getting into detail with

the new haircut machine. All you do is set the

humanity in countless ways. It has not just in-

makeup as well as spotting areas on your face

notch to the desired length and run it across

vented ways of saving human life but has also

that need extra attention.

your head. It will save money and works great

succeeded in making a brunette a blonde. A

for the kids as well. In car hair salon is the next

curly haired damsel does not have to die with

step to this easy hair do journey. It is cordless,

her curls; she can straighten them in five min-

portable, ceramic strengtheners you can

utes everyday. Science let us all bow to its

charge at work or even in the car. This product

wonders.

banishes bad hair days for ever.

The tools and gadgets that are designed

Technology has even combated beauty

to help us put our best face on, to the nifty

salons out. So many palm top beauty equip-

gadgets we use to maintain anything else

New versions of straightening and

ments have been introduced that work more

about our appearance, some of us may not

curling irons are bombarding the market.

eﬃciently and give results in minutes. The

even know these tools exist. Most women are

Irons come with features that add shine to

exfoliator is one of such inventions. It has

unaware of the diﬀerence between skin care

hair, combat frizzness and fight against heat

small, round, rotating pads with a jagged sur-

and makeup application with a specialized

damage to the hair. Most come in ceramic

face that work with crystals to remove dead

beauty mirror. Well the step mothers in fairy

form. Moving on to giving you a haircut your-

skin cells and expose new and fresh skin. One

tales can pass as the brain behind this.

self, it was never so simple and easy. One-

such palm top wonders can even fight old

22 | More | September 2009

TEChnOLOGY

age .The machine tones facial muscles and

magic powers would have been shunned by

give the skin a nonsurgical lift. Sends an elec-

the technology ghost had they existed in this

trical micro current through the muscles to

age and time.

make them contract and plump up. The cur-

Next is mascara on the acquired beauty

rent also boosts circulation to help drain tox-

list. It comes with a little button on the appli-

ins and calm puďŹ&#x192;ness and eye bags.

cator to make it vibrate as you use it to coat

All the fairy tale villainish Knights and

your lashes. This thin mascara is capable of

Lords should be glad they only had to fight

7,000 vibrations per minute for perfect for-

dragons and pretty dames. Their empires and

mula application; it coats each individual lash with 360-degree coverage. Lashes are extended, reshaped and appear to be multiplied. Ready to beat Bambi! A semi-permanent, natural lipstick can make you look glossy and pink even in bed.

Name any part of the body, come up

Lip Ink is a semi-permanent make-up range

with any problem or to put it bluntly, if you

that is used by most celebrities. Lip gloss for

dislike any natural feature in your body, tech-

teeth can instantly make them look pearly

nology can mould and redo it for you. God

white. The instant pedicure machine can suck

created but technology modified and taught

the strain and tiredness out of your body and

man the instant ways to hide and mend any-

make your feet look clean.

thing they want. Beauty is skin deep.

September 2009 | More | 23

TEChnOLOGY

Fahad Chishty

Every single

ber of Firewalls and other IT security measures,

Mac is the most secured OS, does it need

organization in the

if an employee of the organization unknow-

security measures? She said “indeed Mac is the

world

the

ingly(or intentionally) makes a wrong click, by-

most secured OS yet with very little malware

threat of Information

passing all the security measures that have

issues but it will always be a universal truth

faces

hijack. In the present

been put, then how much is the IT security

that thefts happen mostly on the corner

scenario, every com-

going to be eﬀective.

houses. This is because it is easy for the people

puter that is conMs. Attiya Akram

nected to the net is

vulnerable to external attacks. This increases the importance of Information and IT security. With a view to enlighten people and company officials about the threats that they can and do face, we talked to Ms. Attiya Akram, Manager IT Solutions at Trillium Information Security Systems. She is one of the few CISSP certified officials in Pakistan. Trillium offers a wide variety of corporate level security solutions for a number of platforms including Windows, Linux, Novell, Lotus and probably for Mac in the future. Kaspersky is one of the products that they provide being the official

“

Your information is secure only if you keep a constant check on your employees, you know how and where to invest your money and how well to define your security policies for the employees besides having a good anti-malware and intrusion prevention measures installed

”

to monitor those houses, discover their loopholes and breach into the security. Same is the case with these two OS, Windows being the most used is most vulnerable and prone to attacks from its evil genius users. As the trend is now shifting towards Mac nowadays, there are a few reported issues of Mac as well. And since we tend to provide preemptive measures, Kaspersky team has started working on a Kaspersky product for Mac Hosts as well”. In a message to the students of IT field and their teachers, she said that the course we study at the universities is very much outdated. When we come into the market freshly graduated or after a master's degree, we don’t

distributor. She explained that information se-

Your information is secure only if you keep

have any idea of the industry position. I often

curity and IT security are two dimensions

a constant check on your employees, you

recommend my old class fellows who are

apart. People and organizations regard secu-

know how and where to invest your money

now instructors at various respectable insti-

rity as a cost factor and not as an essential part

and how well to define your security policies

tutes to revise their syllabus according to the

of the organization. IT security is related to

for the employees besides having a good anti-

industry standards.

your computers and the network whereas In-

malware and intrusion prevention measures

We always have to take 6 months in

formation Security demands a whole lot of

installed. We at our end tend to provide the

teaching the fresh degree holders the require-

policies, procedures, regulations and enforce-

best support to our customers.

ments of the industry in the security depart-

ments. IT security is the responsibility of the

To a question about comparison with other

ment. Therefore the institutes should be more

computer or network administrator while In-

anti-malware products, she said “Kaspersky is

industry oriented. If the research that a student

formation Security is that of the Board of Gov-

light, eﬃcient and the world’s best rated anti-

is conducting has no application in the market

ernors. No organization can be secure if the

virus solution. The databases are updated after

then the market has no requirement of such

higher authorities are not aware of the infor-

every two hours and all the updates are tested

an individual.

mation security procedures and guidelines. As

i.e. they will certainly not harm your system. This

Moreover the students should also take

a matter of fact 60% security breaches are due

update rate is the highest among all other anti-

pain in learning beyond their books and

to human error. Suppose you have installed

viruses which accounts for the fact that viruses

course. Only then they will be able to survive

an excellent anti-malware system and a num-

are written every minute in the world”.

easily in the market.

24 | More | September 2009

saddads

TEChnOLOGY

September 2009 | More | 25

n An incredible piece of machine which does not let you down whether you make calls, browse internet or watch movies on its mega screen. First handset of its kind to have introduced such a movie and camcorder features. This pricey handset is for those who want everything in their pocket, mobile phone, camera, computer and DVD player. Samsung is known for the absolute beauty it gives what it produces, Omnia HD (i8910) is one such thing.

26 | More | September 2009 Samsung Omnia HD comes with a charger, 3.5 mm head set, data cable and a TV output cable. The front of the handset is quite wide (123x 59) mm having 3.7 inches 16 M color AMOLED touch screen. The capacitive touch screen does not require a stylus and is very responsive. Starting from the front, the panel holds video call camera and the proximity sensor at the top. The sensor locks the screen during the

Package

call to avoid accidental touches on the screen. Three hardware keys are displayed at the bottom comprising of Call, Menu and End key. The last key also used to turn the phone oďŹ&#x20AC; and on. Left side of the phone holds Volume key, MicroSD card slot which is lid covered. Hold key (to lock/unlock) the phone, Camera key and microUSB port are placed on the right side. Top of the phone is dedicated to the audio features. A loud speaker and the 3.5 mm audio

jack is present while a second loud speaker can be located at the bottom of the phone. The glossy black colored back holds the big 8MP camera along with the LED flash. Remove the back cover without any creaking noise and you will find the big 1500 mAH battery and the SIM inserting slot. The AMOLED screen consumes less energy, thus, increasing the battery life many times. Normally our battery lasted for 3 days, but it lasted for 2 days when we watched 3 standard

REViEWS MORE IN-HOUSE REVIEW

REViEWS

movies of over 1:30 hrs each, normal calling,

about the home screen Touch Wiz, main

Playing the movie through Real Player is

FM radio and music player remained active

menu and the rest of the software will look

good but it got better when we played the

oﬀ and on. We were also able to do a little bit

like N86 and the likes.

same movie on Samsung’s own video player.

of browsing using WLAN option. The con-

Omnia’s inner menu is well planned dis-

The mega 3.7" display and double speak-

sumption of the battery largely depends

play. Unlike Samsung Jet, there are no three

ers on each corner (if you are watching tilting

upon the nature of content you watch and

menu screens. All the related applications are

the phone horizontally) gives you a feeling of

listen to along with the display settings. For-

packed logically so that everything is accom-

real mini LCD which it actually is. When I put

tunately, the phone also gets charged when

modated on a single menu screen.

on the Samsung’s earphone, I can simply say,

connected to PC through data cable.

Menu can be displayed elegantly in the

it was awesome. I was able to save almost 10

grid as well as list format. Accelerometer ro-

to 15 movies though they were a reduced in

tates the display quite well, other than the

size but this phone really partnered me dur-

menu items which always maintain their ver-

ing all my travels. At home, I even attached

tical display.

the external speakers with my amplifier set and I was able to have a feeling of small theater. Yes it is a mobile theater. Samsung player support the subtitle also that you can customize according to you

Omnia HD Touch Wiz

wish. It can play the movies of variety of formats except for the .MKV for which we had to transform it to AVI Omnia HD QWERTY pad

High Definition video is a complete fun, we tried high definition “Angel and Demons”,

messaging Touch Wiz

“Transformers”, “Iron Man” and couple more.

Like the earlier touch phones from Sam-

Never during the movie session the phone

sung, built-in accelerometer automatically

got hung or it missed any frame, thanks to

i8910’s default home screen is Samsung

turns the input display to vertical or horizontal

ARM Cortex A8 600 MHz and PowerVR SGX

default Touch Wiz where you can place as

position. Typing is easy with large buttons

graphics chip. Recording a HD movie through

many widgets as you can. Soon as you slide

may it be SMS, MMS or Email.

this phone was a magical experience as well.

open the widget bar, 3 small shortcuts at the

Though it is very easy to type on the vir-

top appears letting you place the widget on

tual keypad but doing it with speed may miss

three diﬀerent home screens. Send back the

the letter, very seldom it happened with the

widget bar and the screen short cuts are

spacebar.

gone. Widgets are icons or small programs

Well built email client performs every typ-

meant to open applications or display

ical task that an email client supposed to do.

needed information on the screen. It has be-

Configuration was easy but manual. You can

come quite a handy technique to avoid long

customize various options just like sending

unfolding of menus.

emails at a specified time to avoid wasting

A little sweep to the right on the home

data traﬃc.

Omnia HD connected to a regular TV

One more thing, you can watch all your

screen will take you to the Photo contact fea-

For SMS, MMS and Email, Alphanumeric,

videos fullscreen on your TV and the phone

tures and sweep to the left opens the main

Querty and Hand Recognized key pads are

handles this quite excellently. Use the TV-out

menu. There are other ways to open your

available.

at the bottom of Touch Wiz which are Tele-

cable and connect your phone with it. TV’s screen orientation remains stable no matter

basic applications by using the four buttons

Video Players

how you rotate your phone. The cable does

Omnia HD is rich for playing HD video. A

not transfer the HD content to the TV but still

First time Samsung has used Symbian

Real Player application and Samsung’s propri-

it replaces the normal CD player and you can

S60 5th edition OS which you will find in

etary video player that supports DivX/XviD

always watch from a variety of movies and

other phones like Nokia’s N series. If you forget

video are a gift for movie geeks.

programs stored in your phone’s memory.

phone, Contacts, Messaging and Menu.

September 2009 | More | 27

REViEWS ideal music player

radio can be minimized to play in the back-

it will capture the image of any visiting card

With internal memory of 8 GB you can

ground. Recording directly from your FM is

just like the camera does and store the infor-

store a huge collection of songs without

also available in Omnia HD along with the

mation in the respective fields very smartly in

needing a microSD card that will, for sure,

RDS support.

the contact book. Very seldom it missed the

double your storing capacity.

information. Normally it follows the standard format on the visiting card.

Office Office has some nice application really helpful to the people who work in offices.

Connectivity and browsing

Player support 3.5 mm audio jack, a

“Converter”, “Note”, “Smart Card”, “Quick Of-

Omnia HD comes with all kind of connectivity

unique experience of 5.1 channel Dolby Sur-

fice”, “Smart Search” etc. Due to the space

options which the smart phones normally are

round. To further increase the voice quality

limit we are unable to discuss all the fea-

known for.

DNSe 2.0 audio enhancement option is pres-

tures of this mega machine. But you can

Bluetooth, USB 2.0, WLAN, DLNA, along with

ent but 5.1 channel and DNSe 2.0 do not

find the detailed review on apnatime.com

GSM based Edge, GPRS and 3G facility are all

work simultaneously, you have to turn any of

or vop.com.pk. But we will mention the

the options which will make this machine a

them oﬀ to activate other.

Smart Card here.

strong competitor among other smart phones.

Searching any track is easiest as you do

Both USB and Bluetooth are version 2.0 and

not need to recall entire track name, you can

the latter naturally also sports A2DP. Wi-Fi with

narrow down the search just like in contacts.

UPnP support is also at hand. There is no

Couple of other shortcuts are available for ex-

shortcut key for the Wi-Fi manager, but it can

ample you can choose any track to make you

be easily found in the Connectivity menu and

ring tone. 3D visualizations to the music

connecting to a WLAN network is two taps

player are eye catching but consume battery;

away. DLNA is also present for sharing digital

therefore, we always turned it oﬀ.

content to other devices or computers on the local network

Fm Radio

We remained connected to web mostly

A simple and elegant FM player has the

through WLAN using Wi-fi as it gave us the

ability to auto scan for an alternative fre-

speed we always look for in the absence of

quency. If you travel out from your area, i8910

3G in Pakistan. Web browsing on Omnia HD

will scan the available stations automatically.

Opened Excel file in Omnia HD

Six shortcuts on the screen can be handy

Smart Card, we liked the most in oﬃce

if you keep toggling among stations very fre-

package. You do not need to copy and write

is superb, when connected to WLAN; you never get anything less than a computer using its 600 MHz processor.

quently. The selected stations on these but-

the details of visiting cards of your business

Omnia’s web browser works like a computer’s.

tons can be changed through the menu. The

contacts. Just use this small application and

Built-in flash player and java support help you

28 | More | September 2009

REViEWS

open any kind of flash based site directly from

is its 8MP camera. Easy to activate the camera

on any media including PC, LCD, and LED etc.

your browser without needing anything extra

is through a key at the right side which opens

Various options will give you a feeling of

plug-in.

the application even the phone is in lock

camcorder. The recording time was not a

On this big screen and high resolution, read-

mode. Very simple menu displays all the op-

problem; we were easily able to record some

ing a text was not a problem, never it hit our

tions and shortcuts clearly and you can

30 minutes movie, though didn’t go beyond

eyes. There was a little issue with zooming any

change according to your desire.

content and then sliding it back in front of

With or without LED flash light, of course

your eyes. It took some time. Very seldom you

in the day light, the result is impressive. Mul-

will miss your desired link to click, even when

tiple options including white balance, satura-

there are too many hyperlinks tightly packed.

tion, sharpness, contrast and face smile

Multiple websites are easy to handle through

detection are supportive enough to make

multi webpage display.

yourself a good mobile photographer. In the

that. After the recording it processes the video clip and save it in the memory that requires some time. Sample videos can be seen on apnatime.com or vop.com.pk

absence of any digital camera you can make

Camera: Photo mode One of the major strength of this phone

use of it during any party or function and it won’t let you down. If your picture has more than one people smiling at the same time, it will capture who ever smiles first and take the picture and will not wait for the rest of the smiles. So you better be careful with your important events. Blink detection is a good function that Samsung has been including recently in its touch camera phones but to us, it is not a big deal. More in the package is built-in GPS re-

Games

ceiver that records the location of your photo

A little disappointment for games lover,

and WDR (Wide Dynamic Range) which im-

Omnia HD comes with only one preinstalled

prove the shadow area in your picture.

game which can be played by titling your

Captured photo on Omnia’s LCD looks

handset for the movement of your car. Ac-

pretty sharp and accurate but when you trans-

celerometer based controls are responsive

fer it to your PC it changes its sharpness and

enough to enjoy your game. There are number

brightness to a little extent. Reason behind this

of other games which can be downloaded at

may be Samsung’s eﬃcient photo software

an extra cost. Gamers usually press the buttons

along with high resolution LCD and PowerVR

hard which is not available in Omnia HD there-

SGX graphics that gives you perfect display of

fore, we won’t recommend playing games on

the photo. Therefore, for keeping both the

this phone or you may end up ruining your

quality same on your phone and PC, you will

machine before the expected life.

Pictures taken by Omnia HD

have to tweak up contrast and brightness.

Verdict Camera: Video mode Earlier, there were poor VGA recordings

In the presence of all what I have mentioned earlier, it’s hard to avoid anything

which resulted in a blurry out put. 720p HD

that could satisfy you and serve your every

video recording is a dream come true for the

need. The phone is a bit heavier than the

mobile phone users. Certainly the future

normal phones and too much touch re-

models will be more perfect but this piece of

sponsive, it may be hard for those who are

machine is much better in results. We

big fans of buttons but believe me you

achieved a frame rate of 24fps that gives you

won’t like to come back to a button phone

a good quality video which can be used later

once you use it.

September 2009 | More | 29

REViEWS

MORE IN-HOUSE REVIEW

Suddenly we are experi-

Web surfing experience using the Wi-tribe connec-

encing some aggression in the Wi-

tion was a cool experience and we were happy to see

Max market, though players have

heavy websites loading within seconds. It even showed

nothing to boast right now but

great caliber, when we started watching movies on

certainly down the road, it is the

YouTube, a single movie of 5 minutes duration runs very

future of data communication.

smoothly on it, simultaneous second one also runs with

One thing is of core importance,

a little bit of buﬀering when we tried to play a third video

quality and customer services

clip from the YouTube, then all the trouble of waiting and

should be of highest standard.

sweating started.

First we thought to review the

All- in all, if we tell you about our experience, Wi-Tribe

Wateen’s Wi-Max connection but

has definitely lived up to the slogan “Online with No Line”.

finally we had to forget about this

Using the internet services by Wi-tribe is a worth try, we

as we haven’t been lucky enough

hope that their telephony service will be as good as the

to catch the signals at our oﬃce

internet connection. We didn’t find any problems with

nevertheless it is one of the busiest

the connection during its entire usage, although during

area of Lahore and we are 3 stories

one session, Windows Taskbar was showing that net-

up from the ground. We have

Motorola supported Modem being supplied by Wi-tribe

bothered their sales team dozens of time and they have always been helpless.

work address is not acquired but still we were able to surf the internet. The smart device provided by Wi-Tribe, was contin-

the needs of its customers.

uously showing signal strength of connection between

Instead, we chose Wi-tribe to

We were impressed to see a sleek and smart modem

two, three or four but it never went to the fifth position,

start with, they do not have cover-

from Motorola. All it had to take was a power cord and

changing signal strength didn’t have any eﬀects on our

age here as well but unlike Wateen

the data cable. In the area of Iqbal Town, Lahore we were

downloading, which was a sense of relief. One thing

they accept they haven’t installed

happy to see four consistent signals.

about this connection is that after first time settings it

the network yet, I have heard that

As a first test we selected free version of Avira An-

never asks you about your login-id and password, every

couple of un-served areas in La-

tivirus. It took about 9 minutes to download a 32.39MB

hore will be up by the end of this

of file from download.com at a max download speed of

This option keeps you from the hassle of remember-

year along with the voice service

61.0Kbps. Throughout the download, it maintained a

ing your password but on the other hand it can take your

time you start your browser.

also. We got the connection at our

steady rate which kept toggling between 60 Kbps and

child to the unsafe environment of cyber world, so Wi-

home and chose 512Kbps pack-

62 Kbps. I believe it was an easy task for it, we therefore

tribe should check this option. Those who are in search

age which cost us some Rs. 1600

started some multiple downloads. We selected a

of a high speed internet at reasonable rates, we recom-

including all the securities, equip-

YouTube to MP3 converter and GOM Media Player.

mend Wi-Tribe to them.

ment and the balance.

The converter with a size of 7.15MB in size main-

Other than this Wi Tribe is pro-

tained a speed of 24KBps and GOM remained constant

viding two more packages of

at 40Kbps. We could see a clear division of data speed

256KBps and 1.0 MBps to facilitate

between the two files.

September 2009 | More | 37

LATEST in TEChnOLOGY

Virginia Tech students build car for blind n

Virginia Tech undergrads packed an all-terrain buggy with tech-

nology lifted from the university’s DARPA Urban Challenge entry to create a car the blind can drive. The semi-autonomous vehicle uses a laser range finder, voice software and other sensory technology, and it worked flawlessly when blind drivers took the wheel on a closed course. Advocates for the blind joined the lead researcher in calling the vehicle a breakthrough in independent living for the visually impaired. The car was born of a challenge the National Federation of the Blind’s Jernigan Institute issued in 2004 when it called on universities to develop a vehicle for the blind. Virginia Tech accepted the challenge in 2006 — the only university to do so — and received a $3,000 grant to begin the project. The steering wheel is hooked up to a distance monitor that gathers information from laser range finders, and it uses voice software to tell the driver how far to turn the wheel. For example, the monitor will tell the driver “turn left three clicks.” As the driver does that, the monitor makes three clicking noises. A vibrating vest provides cues to follow when accelerating and decelerating. The vest vibrates in diﬀerent places — the back, the belly and the shoulders — to convey diﬀerent commands. When the entire vest vibrates, it means, “Slam on the brakes!”

RIM Launches Next-Gen BlackBerry Smart Card Reader n

Research In Motion (RIM) has come up with

a new model of the BlackBerry Smart Card

secure pairing and communications between

DNA: The Structure of NextGen Microchips

the reader, the BlackBerry smartphone, the

computer and PKI applications.

-- DNA -- to be the structure of next-generation mi-

Reader -- a lightweight, wearable, ISO 7816 compliant card reader that enables proximity controlled access to a user's BlackBerry smartphone and computer. The BlackBerry Smart Card Reader uses Bluetooth 2.0 technology with advanced AES-256 encryption to enable

IBM is looking to the building blocks of our bodies

The new BlackBerry Smart Card Reader features: a sleeker design measuring

crochips. Microchips are used in computers, cell

3.98”x2.4”x0.57” and weighing 2.26 oz. It also features a larger display and backlighting

phones and other electronic devices. As chipmakers

for easier viewing, as well as power management features that can extend battery

compete to develop ever-smaller chips at cheaper

life between charges (900mAh integrated lithium ion battery).

prices, designers are struggling to cut costs. Artificial

Instead of inserting the smart card into a stationary reader or bulky peripheral at-

DNA nanostructures or "DNA origami" may provide a

tachment, which can easily be left behind, users now insert a smart card into this

cheap framework on which to build tiny microchips.

sleek lightweight reader and wear it on a lanyard. If the user is no longer in proximity,

"This is the first demonstration of using biological mol-

their BlackBerry smartphone or computer will automatically lock.

ecules to help with processing in the semiconductor

The new BlackBerry Smart Card Reader is expected to be available in September.

industry," said Spike Narayan, research manager, IBM.

38 | More | September 2009

LATEST in TEChnOLOGY

Invisible doorways or portals a step closer to reality, claim scientists n

Using a technique known as transformation optics, the researchers have revealed

a way to alter the pathway of light waves that could eventually allow them to create portals that are invisible to the human eye. Pushing the laws of refraction and reflection to the limit, the team from Hong Kong University and Fudan University in Shanghai, describe the concept of a “gateway that can block electromagnetic waves but that allows the passage of other entities”. The gateway uses transformation optics and a "superscatterer" made from photonic crystals to create an 'optical illusion', forcing light and other forms of electromagnetic radiation into complicated directions to hide the portal. The breakthrough, described in the New Journal of Physics, also has the added advantage of being able to be switched on and oﬀ remotely. Dr Huanyang Chen, from the Physics Department at Hong Kong University of Science and Technology, said that “people standing outside the gateway would see something like a mirror". However, despite being theoretically possible many practical issues have to be overcome, the team admitted. In Harry Potter, wizards catch trains at platform 9 and 3/4 at King's Cross station in London. The platform is invisible to humans.

Heathrow taxi Stealth NW-2000 pods, driverless Rugged transformer reality Notebook n

Stealth Computers has

launched their latest addition to the rugged portable computer line up. The NW2000 (NW stands for Notebook Warrior by the way) is one special rugged laptop, not only has it been well equipped with plenty of protection but on board is actually a convertible tablet notebook with a resistive, 13.3-inch touchscreen display. Finally, we are in the future -- Heathrow Airport is

Running on Intel’s 1.06GHz Core 2 Duo CPU, the NW-2000 has 2GB of RAM (4GB

rolling out those driverless pod taxis it announced two

maximum), a 160GB shock-mounted hard-drive (or optional SSD), WiFi a/g/n, Blue-

years ago, and they look just as adorable as ever. The

tooth, gigabit Ethernet and GPS, optional HSDPA, a standard DVD burner, PC card

ULTra Personal Pod cars are fully automated battery-

slot and fingerprint scanner.

powered pods that zoom around at up to 25mph on a

In terms of how tough this tablet laptop actually is, the NW-2000 has a spill-resis-

special road network, and can transport four passen-

tant keyboard and can cope with being dropped 91cm onto a wood-covered

gers and their luggage between Heathrow's Terminal

concrete surface 26 times in succession without suﬀering any impairments to its

5 and its business car parks.

functionality. September 2009 | More | 39

LATEST in TEChnOLOGY

The Future of Entertainment: Gesture-Based Remote Control n

We love our mice, really we do. Sometimes, however, such as when we're sitting

on the couch watching a DVD on a laptop, or when we're working across the room from an MP3-playing PC, it just isn't convenient to drag a hockey puck and click on what we want. Attempts to replace the venerable mouse--whether with voice recognition or brain-wave scanners--have invariably failed. But an alternative is emerging. Compared with the intricacies of voice recognition, gesture recognition is a fairly simple idea that is only now making its way into consumer electronics. The idea is to employ a camera (such as a laptop's Webcam) to watch the user and react to the person's hand signals. Gesture recognition systems are creeping onto the market now. Toshiba, a pioneer in this market, has at least one product out that supports an early version of the technology: the Qosmio G55 laptop, which can recognize gestures to control multimedia playback. The company is also experimenting with a TV version of the technology, which would watch for hand signals via a small camera atop the set. Gesture recognition is a neat way to pause the DVD on your laptop, but it probably remains a way oﬀ from being sophisticated enough for broad adoption. All the same, its successful development would excite tons of interest from the "can't find the remote" crowd. Expect to see gesture recognition technology make some great strides over the next few years.

Samsung DualView Cameras: Putting the photographer in the picture! n

The next time you take a look at a photo album from a recent family trip or

get-together, you’ll more than likely notice that there’s always someone missing — the photographer! Samsung has announced two ground-breaking digital cameras that will solve the issue of the “missing photographer”. We’re talking about Samsung DualView Cameras - the new TL225 and TL220. With one LCD located on the front of the camera and another one on the back of the camera, photographers can now step out from behind the camera and join their subjects in the photo. It’s also a handy feature for those involved with social networking Web sites, such as Facebook, as it provides the ability to take the perfect profile pics! Since you can see exactly what the camera sees in the front LCD, you can better frame yourself in the photo and capture the shot the way you want it – the first time. The new TL225 in particular impresses with a huge 3.5 inch wide touch-screen LCD. At 1,125K resolution, the TL225’s LCD screen oﬀers one of the highest resolutions of any display on a digital camera ensuring the best viewing experience, even in direct sunlight. Samsung DualView Cameras also oﬀer the intuitive Smart Gesture User Interface. This new user interface simplifies the way users change camera settings, and makes it fun at the same time. Each time an option is selected on the LCD touchscreen, the camera will respond with a short and subtle vibration. Additionally, users can take advantage of shortcuts, such as the ability to rotate an image by drawing a circle, or deleting it by drawing an “x”, right on the LCD screen. 40 | More | September 2009

saddads

TEChnOLOGY

September 2009 | More | 41

TEChnOLOGY

Urooj Khan

applications in a virtual Windows XP environ-

ability to reuse virtual machine (VHD) images

ment. Customers benefit by being able to use

to boot a physical PC.

In today’s economic times, businesses

the productivity applications they’ve already

and their shareholders need to know that

invested in, while not having to worry about

A modern operating system for today’s businesses

when they make an investment in a product,

potential operational downtime as they switch

they are doing so responsibly and securely.

systems. A great feature, Windows XP Mode is

How people buy, use, and experience

only in Windows 7 Professional and above, and

technology has changed dramatically since

nesses prosper in a consistently changing se-

is only available either through OEM pre instal-

Windows XP shipped in 2001. While Windows

curity landscape. If there is a single reason for

lation or post purchase installation.

XP was a great operating system almost a

Window 7 has technology that lets busi-

decade ago, you can now provide a better op-

small business users to move to Windows 7, it will be because Windows 7 will be more secure than Windows XP. Some of the key ben-

An opportunity to oﬀer highvalue recurring services

tion for business customers who need PCs that reflect today’s business environment. This in-

The release of Windows 7 Professional

cludes delivering the fundamentals of per-

provides an opportunity to both upgrade

formance and improved battery life; fast

An operating system that works the way customers wants

customers’ software or hardware and deliver

startup, shutdown, and resume from Standby;

IT-related services such as setting up data

advanced search and indexing; and sophisti-

Windows 7 Professional improves on the

backup, configuring hardware and acces-

cated networking capabilities. For businesses

fundamentals, while delivering the latest in

sories, and optimizing network settings based

that have been running Windows XP, Windows

mobility and user experience. It is fast, stable,

on customers’ unique needs. Operating sys-

7 Professional presents a great partner oppor-

and compatible—with both third-party ap-

tem has been optimized to work well on

tunity to help them update their systems.

plications and third-party devices.

many diﬀerent hardware specifications. This

efits for businesses include:

gives the opportunity to oﬀer a range of PCs

A cost-eﬀective, simple installation process

multi Lingual User interface

targeted toward what makes the most sense

The Language Packs in Windows 7 en-

for businesses. It also allows you to have the

ables the system to support up to 36 diﬀerent

Windows 7 Professional simplifies the in-

flexibility to customize your customers’ PC ex-

languages using a single Windows master

stallation process and helps speed up cus-

periences with prominent placement for your

image rather than creating a separate image

tomer order fulfillment. In addition, new

value-added software and hardware—a

for each language used in the organization.

deployment tools have been designed to in-

great feature not available in Windows XP.

product development, thus helping to reduce costs.

Partner opportunities for oﬀering Windows XP mode

Finally another advantage for small business users is Windows 7’s simplified configu-

crease flexibility, speed, and eﬃciency in

Virtual Desktop infrastructure (VDi) Optimizations

workgroup networking, which allows de-

It delivers desktop functionality in Win-

tailed control of who has access to what. Far

ration from easy-to-use interface for

dows 7 using virtual machines hosted on

too many small businesses run with few or no

servers—a solution known as Virtual Desktop

access controls due to the lack of technical

Windows XP Mode provides the flexibility

Infrastructure (VDI). VDI enables users to ac-

knowledge about configuring access to

to run many older Windows XP productivity

cess their desktops remotely as well as the

shared resources.

42 | More | September 2009

Uroos Ahmed

TOURiSm

Initi

September 2009 | More | 43

mOnTh in FOCUS

In the picture, Shahid Khan, Director Marketing, IPG, HP Pakistan and other dignitaries from HP are seen n

Recently, Hewlett Packard Pakistan organized a dealer function

less and save more. Most organizations print without the need of print-

at a local hotel in Lahore to announce the broad expansion of its im-

ing, and we help these organizations to understand the need of print-

aging and printing portfolio for large businesses. The theme of the

ing and cut costs in printing by using intelligent solutions from us”.

function was “Alternate Thinking about Printing”. During the function HP representatives made presentations on different HP enterprise level printing products, services and new of-

HP’s latest offerings help enterprises manage secure and simplify their imaging and printing environments and improve workﬂows to reduce costs and enhance productivity.

ferings. The new offerings include HP LaserJet printers, enterprise-class

Talking about the enterprise level printing, Shahid Khan Director

scanner for document capture, access control printing solutions, print-

Marketing, Imaging and Printing Group, HP Pakistan said, “In today’s

ing services, certiﬁcation and test program for HP’s software solution

economy when everything is going down people are thinking about

development partners along with other solution.

cost cutting, jobs of people are at stake. Hp being the Industry leader

HP representatives told the audience about the beneﬁts of using new HP print cartridges instead of the used ones. “Living of the Dead Cartridge” movie was shown to the audience to further solidify HP’s claim against the use of refurbished cartridges. Mr. Rajesh, Director HP, talked about cost saving in enterprise print-

of printing, thought about giving something back to the society. Our range of printing solutions, if deployed intelligently by organizations they will end up saving a lot of costs on paper and electricity. Using our oﬃce solutions IT Managers can optimize their infrastructure, manage their environment and improve workﬂows”.

ing. He said, “Typically IT managers and CFOs don’t know about the expenditures they are making in printing, HP in facts wants you to print

At the end of presentations, questions by media and HP’s main dealers were answered.

9th int’l Telecom Conference held in Karachi 9th Int’l Telecom Conference inaugurated recently by Naguibullah Malik, Federal Secretary, Ministry of Information Technology & Telecom, Govt. of Pakistan at Karachi Expo Centre. President Ecommerce Gateway, Dr. Khursheed Nizam accompanied the Chief Guest. The conference was co-chaired by Dr. Muhammad Yaseen, Chairman, Pakistan Telecommunication Authority. Walid Irshaid, President, Pakistan Telecommunication Company Ltd., Abdul Aziz, President & CEO, Ufone GSM were the Guest of Honor. The Speakers of inaugural session were Walid Irshaid, President, PTCL, Mohamamd Sadiq, CEO, Wi-Tribe Pakistan, Dr. Muhammad Yaseen, Chairman, PTA, Usman Sheikh, MD & COO, KHL, Pervez Iftikhar, CEO, Universal Service Fund Pakistan, Raheel Kamal, Senior Director, Global Business Development, Qualcomm Inc. USA, Sikandar Naqi, Senior Executive Vice President, PTCL. Pakistan Telecommunication Company Limited, Konnect Holding Ltd., Wi-tribe Pakistan and PAKSAT sponsored the conference.

44 | More | September 2009

mOnTh in FOCUS mobilink CEO nominated for CEO of the Year

Rashid Khan, President & CEO of Mobilink, has been nominated for “The CEO of the Year” Award by the World Communication Awards (WCA) 2009. Rashid Khan is the only Pakistani to have been shortlisted for CEO of the Year Award, winners of which will be announced in November this year after a vigorous voting process. A forum that aims to bring together over 500 influencers and decision-makers, CEOs and senior executives from the communications industry, WCA recognizes the best industry players every year for their contribution. Commenting on the recognition, the company spokesperson said, “We are extremely humbled to represent Pakistan positively on international forums and it is extremely inspiring to see our very own CEO being ranked with the best of the best. Such a prestigious global acknowledgement from the WCA for Mr. Rashid Khan’s leadership brings a great sense of pride and accomplishment among the individuals and teams working at Mobilink.” The World Communication Awards were established in 1999 and recognize excellence amongst global telecom operators in various categories. Previous winners include Bharti Airtel, Etisalat, O2, Orange and VNL.

mobilink introduces BlackBerry Storm 9500!

mobilink’s Ratings Raised To 'B-'

Mobilink once again takes the world by storm by proudly introducing for the first time in Pakistan, the next generation of functionality mixed with the perfect blend of style: The BlackBerry Storm 9500.

Standard & Poor's Ratings Services said it raised its long-term corporate credit rating on Pakistan Mobile Communications Ltd. (Mobilink) to 'B-' from 'CCC+'. The outlook is stable. At the same time, we raised our issue rating on the company's US$112.2 million senior unsecured notes due 2013 to 'B-' from 'CCC+'. Rashid Khan, President & CEO Mobilink “Despite a very challenging operating environment credit fundamentals of Mobilink have been broadly intact and it has managed to retain trust of international and local investors. The upgrade in rating reflects an improvement on the operating environment that was weighing negatively on our rating previously. "We raised the rating on Mobilink to reflect our opinion of the improvement in its funding profile and Pakistan's macroeconomic situation," said Standard & Poor's credit analyst Yasmin Wirjawan. This follows Standard & Poor's decision to raise the long-term sovereign credit ratings on Pakistan (B-/Stable/C). Pakistan's cellular market continues to face intense competition, resulting in lower subscriber numbers and market share for Mobilink. Nevertheless, Mobilink has maintained its No. 1 market share both in terms of subscribers and revenue in Pakistan's wireless market.

The BlackBerry Storm 9500 is a first-of-itkind BlackBerry, as it provides a touchscreen which responds to your every touch – whether you are typing away an SMS or email, playing games, or simply browsing the internet. Along with this wonderful new technology, it provides users with high-end email and Web capabilities, and is equipped with a 3.2 MegaPixel camera with auto focus and 2x digital zoom that will bring out the photographer in all of us. A crisp and brilliant display (480x360 resolution), larger internal memory (expandable up to 16 GB), various multimedia features, built in GPS, and lots more that just fits perfectly into your hand and your life.

Telenor Pakistan, most preferred employer Telenor Pakistan has been chosen as the most preferred employer for their HR practices in a survey conducted by ROZEE.PK, recently. The survey is an initiative of ROZEE.PK, Pakistan’s online recruitment company with the objective to connect talent with opportunity. As a part of their research program, ROZEE.PK developed a poll for the visitors and the registrants of the web site about their perception of top ten HR brands of Pakistan from 2005 to 2009. Country Consultant, Google Pakistan, Badar Khushnood, Manager HR, United Bank Limited Asma Ahmed, Director, Head of HR PakistanTobacco Company LTd., Q. M Shahed, Manager HR Development TCS, Sajid Mehmood Khan are some of the best Human Resource specialists who served on the Advisory Board for the survey. Vice President Human Capital Division Telenor Pakistan Nayab Baig said, “Telenor Pakistan is pleased with the results of the Top Employers survey conducted by Rozee.PK. We appreciate the initiative and believe that such surveys help to create an in-depth understanding of our culture, environment and perception of HR practices in the market. Telenor Pakistan is dedicated to improvement through our people which we believe are our greatest strength.” A total of 13,753 fully completed surveys were received which were further analyzed and validated by employing statistical software. 739 companies were covered by participants in this survey and 126 universities were represented by survey respondents. More than 66% of respondents are working professionals. Telenor Pakistan was voted as the most preferred employer by a pool of professionals between the ages of 22 and 40.

September 2009 | More | 45

mOnTh in FOCUS Telenor Pakistan launches Telenor Smart menu” Telenor Pakistan becomes the first telecom operator to launch Telenor Smart Menu, that brings access to all value addition services by dialing *345#. Telenor Smart Menu enables direct access to the user’s account, its utilities, News updates, Sports updates, Infotainment, Smart tunes, Music and Movie charts. Package plans can be changed and information on available packages can also be easily acquired by using the menu. Friend and family options can be eﬀectively managed through the service. No third party software installations or set up procedures are required to use this menu. A menu appears on the handset screen when *345# is dialed. The options can be easily scrolled through and selected by entering the number listed next to the service. Music and any other content that are ordered through the menu are delivered via SMS or MMS. The *345# menu can be accessed at any time of the day for any number of times. The access and use of the service is totally free for Prepaid (Talkshawk, Djuice) & Persona Postpaid Customers. Charges only apply once a particular service in the menu is used. Chief Marketing Oﬃcer Telenor Pakistan, Lars Christian Iuel sharing his thoughts on the launch of ‘Telenor Smart Menu’ said, “Telenor Pakistan is pleased to have taken the initiative to bring Smart Menu service that enables easy availability to all value addition services with just a dial of a number. In current times, where subscription numbers are on an increase and the potential of this increase is enormous, such services are the need of the hour.

Ufone introduces “Utrack” to track all Ufone has devised yet another unique tracking service known as Utrack which not only locates friends but also allows users to find or locate anyone amongst friends and family or just monitor employees and work force based on the location of the tower. This location based service is the only improved tracking version available in the market so far. Mr. Akbar Khan, Head of Marketing, while giving details of this unique service confided that all ufone services are aimed at improving the life style of its customers no matter what their priorities are. Utrack tops the list of our wide range of services which have brought about healthy changes in telecommunication. The service he has been divided into four segments Utrack Find, Utrack Buddy, Utrack Family and Utrack Business while the last one is oﬀered on post paid package only”. Utrack Find can help find out the whereabouts of one’s friends besides finding one’s own location while Utrack Buddy can help locate the availability of friends in surrounding areas by typing “Sub” and sending it on 2010. Ubuddy will inform/alert whenever you and your friend are in the same area. U Find will let user locate the whereabouts of the desired MSISDN, following is command for UFind – find<space>Number to short code 2002. User can also locate POI by sending a SMS to short code 2002 (Find<space>Near, for list of categories). The customers through this service can also take care of their family members while still busy at their work place. The service will update the location of family members. The customers may avail the facility by typing “Sub” and sending it on 2004. The amazing service of Utrack Business can help track all employees besides tracking the location of an individual employee. This service is available for post package customers who have an option to select a package by typing “Sub’ and sending it either to 2310, 2320 or 2330 according to one’s need.

Ufone launches Live Customer Support with Web chat Ufone while expanding its already elaborate Customer Services has now introduced live customer support through Web Chat facility, a 24 hour facility to provide its valued subscribers an opportunity to have online assistance from Customer Services Representative via its website. There will be no charges on subscription of this service and initially the service will be available to post pay subscribers only as the management plans to extend the service to its pre pay customers in the next phase. Customers will access Web Chat through Web Chat (Live Support) option available on Ufone’s website www.ufone.com; after accessing the website the customers will have to register through 'Register New Customer' option. Afterwards subscribers will have to select 'Login' option and enter the Login Credentials in order to proceed, after successful login subscribers will have to click on 'Request text chat'. The subscriber will have to enter the nature of Query and Subject and click 'Start Chat'. The service also has the facility of resending the forgotten password to the clients through an SMS.

Warid promotes youth through “TOm, DiCK & hARRY” Warid Telecom (Pvt.) Ltd. in its eﬀorts to provide a platform to the talented youth of Pakistan, has sponsored Pakistan’s largest English Play ‘Tom, Dick & Harry’ by Centre Stage Productions. Making people of Islamabad feel great with the hilarious extravaganza that is produced by Omer Hameed and directed by Shah Sharahbeel and choreographed by Wahab Shah. The talented team of actors has been drawn from various elite educational institutions of Pakistan. The cast includes Rubada Nasir, Taimoor Shakoori, Ibraheim Kayani, Ijlal Khan, Sara Riaz, Shams Aftab, Gohar Rasheed, Amy Saleh and Muaz Raja. Commenting upon Warid’s backing of the play, head of marketing Mudassar Bilal Malik said, “We feel proud to be a major contributor in promoting arts & theater in the country. There is no scarcity of talent in Pakistan and we are encouraged to provide them with a platform.”

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mOnTh in FOCUS ZOnG’s Unique Call and SmS block Service ZONG, the first international brand of China Mobile has taken a step ahead of all of its competitors in the telecom industry, with the launch of its unique Call and SMS block service. Through this service, subscribers can block any particular number from making calls and sending SMSs to their numbers. This facility allows subscribers to block a total of 50 numbers. This new service oﬀers great convenience in terms of usage. In order to subscribe to the Call and SMS blocking service, subscribers need to dial 9211. Furthermore, ZONG is launching an application on the social networking website Facebook, which will enable subscribers to block / unblock numbers and edit their block list. Subscribers can log in on Facebook directly or go to ZONG’s website where they would find a link to sign in and access this application.

Three illegal gateway exchanges seized in Peshawar Pakistan Telecommunication Authority (PTA) has seized a network of illegal gateway exchanges at Peshawar which was causing loss of billions of rupees to the national exchequer during the last three months. PTA and FIA’s National Response Center (NR3C) Peshawar launched a crackdown on the network of three illegal gateway exchanges and arrested one foreigner. The raid was conducted based on the information obtained through PTA traffic monitoring facility which detects grey traffic. It was found that the illegal facility consisted of three GSM Gateways with 97 SIMs installed in the gateways. Chairman PTA, Dr. Mohammed Yaseen while appreciating the joint efforts of PTA and FIA teams, has given direction to PTA Zonal Directors to expedite actions on such illegal activities by conducting raids throughout Pakistan.

inTEL, PTA AnD nADRA to provide employment opportunities Intel Pakistan Corporation in collaboration with the Pakistan Telecommunication Authority (PTA) and National Database & Registration Authority (NADRA), recently launched a program to provide employment opportunities to the unemployed people & increase IT Awareness and PC Penetration in the country. The program offers a low cost Telecentre starting from PKR 33,000. NADRA will contribute in this cause by offering e-sahulat to these Telecenters as per conditions of e-sahulat franchise scheme. The Intel World Ahead Program has been working with Ministry of Information Technology and Telecom to accelerate technology education and usage in the country. David Fosberg, Regional Director, Intel World Ahead Program for Asia Pacific, elaborated, “This is an initiative that aims to bring self employment opportunities for the unemployed & increase PC usage in the country.” It is a scheme which will entitle individuals to earn a decent livelihood by introducing and extending ICT based solutions. Intel has introduced special affordable low cost platforms and brought regulators and industry leaders like PTA and Nadra together to offer a sustainable and viable solution under the name of Apna Karobar,” he added. Intel has been involved by bringing innovative PC purchase and accessibility programs and introducing affordable platforms and bringing worldwide experiences as a technology leader to Pakistan. Intel firmly believes that ICT is a driver and growth catalyst for the economy and well being of the nation, and places a greater emphasis on usage and penetration of ICT and aims to bring innovative programs to achieve the goal. “The greatness of technology for the shaping of the community and for providing pragmatic benefits for development policies is no longer questionable. While looking at the radical changes introduced by technological advancements in developed nations, one can simply say that technology plays the most critical role in the development of a country. It opens new horizons for a better economy”, asserted Mohammed Yaseen, Chairman, PTA. He further added, “Partnering on this front with Intel will enable both economy and technology, and if we keep working together with a healthy interaction, we can transform our nation in a much better shape. It will not only be profitable for the entrepreneur, but for everyone involved” “With Intel’s help, we aim to stimulate the unemployed to achieve mastery through the use of technology,” said Saleem Rafique, Chief Operating Officer, NADRA. “With the launch of this program and by making technological impacts our first priority, we can make our nation financially strong by providing plentiful opportunities to people where they can set up their own businesses and earn a decent living in these tough times of recession.”

Motorola, Inc. has launched its MOTOTRBO professional digital two-way radio system in Pakistan. The digital system oﬀers improved range, voice quality, security and battery life for use in a variety of RF environments. Professional business customers benefit from enhanced voice communications, advanced data capabilities and lower operational costs. September 2009 | More | 47

mOnTh in FOCUS Rajeev Suri appointed CEO of nokia Siemens networks

Rajeev Suri NSN new CEO

The Nokia Siemens Networks Board of Directors has appointed Rajeev Suri as Chief Executive Officer, effective October 1, 2009. Suri succeeds Simon Beresford-Wylie, who will support Suri during a transition period through November 1, 2009 before leaving the company. Beresford-Wylie will leave the Nokia Group Executive Board as of September 30, 2009. Suri will be based at Nokia Siemens Networks’ headquarters in Espoo, Finland. “I am extremely pleased to announce Rajeev’s appointment as Chief Executive Officer of Nokia Siemens Networks,” said Olli-Pekka Kallasvuo, Nokia CEO and Chairman of the Board of Directors of Nokia Siemens Networks. “We began a comprehensive succession process when Simon shared his desire to depart at the appropriate time. That process has made it clear that Rajeev brings the right values, experience and industry expertise to take Nokia Siemens Networks forward.” Suri, who currently leads the Services business of Nokia Siemens Networks, brings 20 years of experience in the telecommunications industry to the role of Chief Executive Officer. Previous positions have included leading the Asia-Pacific region during a time of significant growth in both product and service sales; overseeing teams for important customers such as Hutchison; and managing products, such as the early cellular transmission portfolio of Nokia. In previous roles, he has been based in various locations including India, Finland, the United Kingdom, West Africa and Singapore. Suri, 41, is an Indian citizen and is married with two children. “I would also like to thank Simon for his many contributions to Nokia Siemens Networks and to Nokia before that,” said Kallasvuo. “I respect his decision to pursue opportunities in a new industry after 27 years in the telecommunications infrastructure sector. He leaves a remarkable legacy as the architect of Nokia Siemens Networks and as a close friend.” 48 | More | September 2009

Green Revolution: Smart, Efficient, Cost Saving Technology for the Future ClearCube ME, a recognized leader in the rapidly growing centralized computing and desktop virtualization market, hosted their first event on the Green Revolution, produced by CIO Custom Solutions Group in Karachi, Pakistan Green computing is dependent on energy efficient hardware such as blades, servers and thin clients which further save energy through the centralization and efficient management of resources. ClearCube solutions provide Network Administrators with greater control and power across their networks enabling them to do more with less through virtualization software, also reducing their energy footprint in the workplace. ClearCube ME is now in Pakistan to provide its integrated solutions at affordable prices to a diverse client base that covers the large corporate sector outfits, government agencies, educational, financial institutions, small and medium businesses and NGOs. During the event, Salman Ansari (CEO, SATC) spoke about Green Computing and its potential in Pakistan, Zafar Ul Islam (Enterprise Technology Strategist, Microsoft Pakistan) gave a presentation themed “Get Virtual, Get Green”, Khawaja Tanveer (CIO, Unilever Pakistan) gave the perspective of an FMCG and the benefits of going Green, while Jehan Ara (President of P@SHA) and Hasan Rizvi (CEO, ClearCube ME) covered various aspects of how Green Computing was quickly growing to meet accelerating demands of the corporate markets today.

Kingston Technology First to Ship 2133mhz memory for intel Core i5 Platform Kingston Technology says it is leading the charge in memory support for Intel’s new LGA1156 Core i5 and Core i7 systems by shipping super-fast 2133MHz HyperX running at a low 1.65 volts. HyperX memories running at 1.65 volts are shipping in 4GB kits at 1333, 1600, 2000 and 2133MHz frequencies. In late September, Kingston will launch 8GB kits of two in 1333and 1600MHz frequencies for users who wish to take advantage of 64-bit operating systems.

Etihad Airways donated two Pearl Business Class tickets to London, United Kingdom, to the Rotary Club of Karachi Sunset Millennium (RCKSM) to sell raﬄe tickets for a lucky draw to raise money for two local charities - Panah Shelter Home for Women and The Brenton Carey Hostel for Girls. Both organizations support young girls and women who have been a victim of domestic violence, financial crisis and unemployment, harassment, etc. Picture shows; Amir Khan Country manager Etihad Airways presenting the ticket to the lucky winner along with the representatives from RCKSM.

mOnTh in FOCUS Ranking of the most dangerous computer threats of the last 20 years

LG Electronics, Global Chief Marketing oﬃcer, Mr. Dermot Boden and Mr. K. W. Kim, CEO, ME&A region recently visited Pakistan to review business and marketing strategies being undertaken by LG Electronics in Pakistan.

LG GLOBAL TOP mAnAGEmEnT TEAm ViSiT PAKiSTAn LG Electronics’, a leader in consumer electronics and mobile communications, Global Chief Marketing Oﬃcer, Mr. Dermot Boden and Mr. K. W. Kim, CEO, ME&A region recently visited Pakistan to review business and marketing strategies being undertaken by LG Electronics in Pakistan. The other main objective of this trip was to provide LGE’s global support and endorsement to the recently signed deal between LGE and Pak Electron Limited (PEL). Earlier this year, a strategic partnership agreement was signed between LG and PEL after which, PEL became the distributor of LG home appliances and air conditioners throughout the country. Mr. Boden and Mr. Kim appreciated and valued the initiative taken by LG Pakistan Team and discussed various strategies to make LG a successful brand in Pakistan. “LG aims to obtain sustainable growth and profits with top-quality marketing capabilities worldwide. And such goals can only be achieved by genuinely understanding the needs of our consumers and by making measured marketing investments”, said Mr. Dermot Boden, “This initiative will enhance the position of LG as a truly global brand and improve its expansion and wider recognition”. Mr. K. W. Kim said on the occasion, “Home appliances sector in Pakistan’s market has a remarkable potential for growth and investment. LG believes in achieving its goals by solely focusing on providing the best customer experience, by making it main concern to understand what its customer really wants”. This alliance of brands will bring further enhancement in the area of home appliances and propose better products to the customers.

Lahore: Picture shows, from the Samsung, Mr. George Chung Senior Manager (Right) and Mr. Jaisul Yu, Vice President TV Sales (left) at the IFA 2009.

Coinciding with the 20th anniversary of Panda Security in the month of August, experts from Panda Labs have drawn up a ranking of the most dangerous threats, for home users and for businesses of the last 20 years. The threats have been selected in line with the notoriety they achieved through widespread epidemics. So here's the Hall of Fame: 1. Friday 13 or Jerusalem. Created in Israel in 1988 to commemorate the 40th anniversary of Israel. Whenever the date was Friday 13, it activates to infect your computer. 2. Barrotes. This Spanish virus appeared in 1993. It remains hidden on the computer and activates on January 5, displaying just a series of bars on the monitor. 3. Cascade or Falling Letters. Created in Germany in 1997. Whenever it infected a computer, it would make the letters on the screen fall in a cascade. 4. CIH or Chernobyl. This virus was produced in Taiwan in 1998, and took just one week to propagate and infect thousands of computers. 5. Melissa. First appeared on March 26 in the USA. This ultra-smart malicious code used social engineering to spread, with a message that read “Here is that document you asked for… don’t show anyone else ;-)”. 6. ILoveYou or Loveletter. So famous, it hardly needs introduction. This romantic virus emerged from the Philippines in 2000. With the subject ‘ILoveYou’ it infected millions of computers around the world and even organizations like the Pentagon. 7. Klez. Created in 2001 in Germany, it only infected computers on the 13th of odd months. 8. Nimda. The name is basically ‘admin’ spelled backwards, as it was able to create administrator privileges on infected computers. It originated in China on September 18, 2001. 9. SQLSlammer. This was another major headache for companies. It first appeared on January 25, 2003, and affected more than half a million servers in just a few days. 10. Blaster. This virus, created in the USA on August 11, 2003, contained a message in its code: “I just want to say love you san!!” (We still don't know who ‘San’ is), and “Billy gates, why do you make this possible? Stop making money and fix your software”. 11. Sobig. This German virus was famous in the summer of 2003. The F variant was the most damaging; it attacked on August 19 of the same year and generated more than 1 million copies of itself. 12. Bagle. This emerged on January 18, 2004, and has been one of the most prolific viruses with respect to the number of variants. 13. Netsky. This worm also came from Germany in 2004 and exploited vulnerabilities in Internet Explorer. Its creator was also responsible for the notorious Sasser virus. 14. Conficker. Last on the list and most recent, it appeared in November 2008. Oddly enough, if your keyboard is configured in Ukrainian, it won't aﬀect you…

September 2009 | More | 49

mOBiLE PhOnE

Dimensions: Memory: Camera: Talk time:

116 x 49 x 9.9 mm MicroSD, up to 16GB 3.2 MP Up to 8 h

Dimensions: Memory: Camera: Talk time:

110 x 45 x 14 mm MicroSD, up to 16GB 5MP Up to 8 h 30 min

Dimensions: Memory: Camera: Talk time:

114.9 x 47.4 x 12 mm MicroSD, up to 16GB 3.15 MP Up to 4 h 20 min

Dimensions: Memory: Camera: Talk time:

98.4 x 55 x 11.6 mm MicroSD, up to 8GB 5 MP Up to 3 h

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LG Arena looks trendy, with the dark grey polished metal exterior. It Measures about 105.9 x 55.3 x 12mm and feels solid when held. It sports a 3.0â&#x20AC;? color TFT touchscreen that provides a sharp and lively viewing experience. LG Arena boasts the new Sclass user interface (UI) which results in better responsiveness. It comes with nice features that include a music player with Dolby Mobile, A-GPS, FM radio and FM transmitter. The phone also has wireless connectivity options including, quad-band GSM, EDGE, HSDPA, Bluetooth with A2DP profile and WiFi 802.11b/g. It has a 5-megapixel camera with autofocus and flash. The phone comes with an 8GB of internal memory to store all your pictures and videos.

mOBiLE PhOnE

• 24x Zoom-NIKKOR lens with focal range from 26mm wide-angle to 624mm super-telephoto • 3-in. vari-angle LCD with anti-reflection coating for greater framing freedom • 12.1 eﬀective megapixels for high-resolution images • Image sensor shift VR image stabilization • Motion Detection for sharp, steady results • Advanced shooting modes including • High Sensitivity up to ISO 6400 • Sport Continuous Mode enables shooting at up to 45 consecutive pictures at 15 fps • Optimize image (including monochrome filter eﬀect) • Distortion Control • Quick Retouch for the best balance of contrast and saturation

• • • • • • •

1920x1080 HD video recording 4.0 MP still image capture 120GB hard disk drive Built-in GPS Receiver Map Index function Face Detection Technology Smile Shutter Technology

Sony α900, a camera whose stellar image quality eclipses everything you have known before. At its heart is a 35mm full-frame Exmor CMOS sensor that represents the culmination of a dream. With 24.6-megapixel resolution that captures details so fine, and color so rich and natural, you will never be satisfied with anything less again. In truth, it is a camera like no other.

World’s Smallest Professional Camera with interchangeable lenses! • 12.3 Megapixel Live MOS Sensor • Two new kit lenses (M. Zuiko 14-42mm F3.5-5.6 and 17mm F2.8 Pancake) • TruePic V image processor • 3.0" LCD screen (fixed, 230k dot resolution) • HD movies (720p) with stereo sound • Linear PCM sound recording • 3.0 fps sequential shooting • Optional Adapters for all ZUIKO DIGITAL & OM lenses • Newly developed GUI for easier operation via Live Control • Automatic recognition of common scenes possible with i-Auto • Dual control dials • Face Detection & Shadow Adjustment

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GADGETS

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