BRAND
CREATE A
OF VALUE
Design choices directly influence your customers opinions about who you are as an operation. Unknowinly, they will determine your value based off the feeling and vibe your visual brand creates. For example, do you expect a higher quality product and experience from a Lexus or Ford? Creating a cohesive marketing campaign accross all platforms (print, web, social media), that speaks to who you are as an operation, will be a huge part in attracting the kind of customer you want. So together, let’s create an unmistakeable identity that triggers key associations in your potential customers minds. Let’s transparently distingusih what sets you apart from your competitors. Let’s create an expectation of high-end value with a visual brand that matches the quality of cattle you are known for. Let’s make people associate VALUE, CLASS and QUALITY with Iron Lake Ranch.
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LEAGUE GOTHIC
Alex Brush
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R: 52 G: 33 B: 15 | C: 55 M: 69 Y: 78 K: 73
R: 145 G: 64 B: 32 | C: 29 M: 81 Y: 78 K: 73
R: 50 G: 56 B: 39 | C: 68 M: 55 Y: 77 K: 60
R: 176 G: 160 B: 85 | C: 33 M: 30 Y: 80 K: 3
R: 252 G: 240 B: 213 | C: 1 M: 4 Y: 17 K: 0
IronLake_Branding_4550.jpg
FOCUS ON
RANCH IMAGERY
UTILIZE
CLEAN SHAPES
WHAT GOES INTO
BRANDING? PRINTED MATERIALS ALL ADVERTISING SOCIAL MEDIA WEBSITE
IRON LAKE BRAND BOOK 2016 | 240.772.2759