DIS MANTL ED
MORGAN STERNS SELECTED WORKS
MFA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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FOREWORD My design process is always the same, no matter the project.
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The initial step involves setting out the essential components,
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focusing on the design objective, the target audience and goals.
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I can then narrow the focus, exploring the competition, the broader landscape and the core unique qualities of the product. Each component must be singled out for analysis and consideration. Once the entirety of the challenge is laid out, dismantled and bare, I can then formulate a cohesive vision—a whole—that is greater than the sum of its parts.
NO. 2
restored water SECTION
002 PAgE
026-037
NO. 1
alchimia SECTION
001 PAgE
08-025
NO. 4
williams-sonoma SECTION
004 PAgE
062-073
indosole SECTION
007 PAgE
102-121
NO. 7
co tent s
n fredericks of hollywood
NO. 3
SECTION
003 PAgE
038-061
NO. 5
Protect PatGonia SECTION
005 PAgE
074-083
NO. 6
siX riVers Brewery SECTION
006 PAgE
084-101
NO. 8
chicklit candles SECTION
008 PAgE
122-137
NO. 9
mfa thesis: front & center SECTION
009 PAgE
138-181
DISMANTLED Selected works of Morgan Sterns, MFA
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mod ern day alchem ist
COMPONENT NO. 1 Alchimia
SECTION
001
001
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
010
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Packaging 2
Identity
embossing powder
Carpentry | Bradley Barber
Packaging
reclaimed wood
Photography | Melanie Duerkopp
bone
PROJECT
INSTRUCTOR
Web
reclaimed glass
Alchimia
Christine George
Client Work
linen paper
YEAR
TIMEFRAME
2013
15 weeks
OBJECTIVE
APPROACH
Alchemy is defined as a form of chemistry and speculative philosophy prac-
Embossed black and gold lettering on fine linen paper gives each piece of
ticed in the Middle Ages and the Renaissance and is concerned principally
the kit a luxurious feel while the black on black treatments keep the package
with discovering methods for transmuting baser metals into gold and finding
design modern, simple, and elegant. The Alchemist’s box was made entirely
a universal solvent and an elixir of life.
from reclaimed wood. Craftsmanship credit goes to the talented Bradley
In an attempt to bring a modern design approach to the ancient practice of
Barber from Frick and Frack Scraps.
alchemy, I created the fictitious brand “Alchimia”. The prompt was to conceptualize and develop a survival kit. I opted to create a high-end kit for the modern day alchemist, infusing the sinister with polished artistry.
011 1 2 3 4 5 6 7 8 9 COMPONENT NO. 1 ALCHIMIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. ALCHIMIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
001 M
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COMPONENT NO. 1 Alchimia
DISMANTLED Selected works of Morgan Sterns, MFA
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COMPONENT NO. 1 Alchimia
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 1 ALCHIMIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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001
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COMPONENT NO. 1 ALCHIMIA
DISMANTLED Selected works of Morgan Sterns, MFA
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COMPONENT NO. 1 ALCHIMIA
DISMANTLED Selected works of Morgan Sterns, MFA
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COMPONENT NO. 1 ALCHIMIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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002
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002
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027
stored Gr ound wat er
COMPONENT NO. RESTORED WATER
SECTION
002
002
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
028
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Packaging 2
Identity
recycled steel
Carpentry | Bradley Barber
Packaging
reclaimed wood
repurposed glass
Web
dry transfers
PROJECT
INSTRUCTOR
Restored Water
Christine George
Client Work
YEAR
TIMEFRAME
2012
15 weeks
OBJECTIVE
APPROACH
Now more than ever, there is a crucial need for new, reliable and local-
The approach was to create a brand that would be a blueprint for water
ly-controlled water sources around the world. Water supplies are not always
agencies throughout the world in order to help solve local water supply
available and will be more difficult to rely on in the future due to regions
issues. Restored Water’s identity concept was inspired by patterns found
competing for shares of distant water imports. These challenges, along with
in groundwater filtration systems while the packaging concept inspiration
expected population growth, cause for a need to find new ways to maximize
came from mixing clean lines with stainless steel, glass, and recycled wood
annual sustainable yield of the groundwater basin. The Restored Water iden-
materials. The final system resulted in the creation of a line of reusable water
tity concept was strongly influenced by the process of taking highly treated
canteens that convey a modern and minimalistic approach to design while
wastewater that would have previously been discharged into the Pacific
still functioning as a piece of art in the household.
Ocean and purifying it using a three-step advanced treatment process.
029 1 2 3 4 5 6 7 8 9 COMPONENT NO. 2 RESTORED WATER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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002
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9
COMPONENT NO. 2 RESTORED WATER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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002
033 1 2
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5
6
7
8
9
COMPONENT NO. 2 RESTORED WATER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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002
035 1 2
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7
8
9
COMPONENT NO. 2 RESTORED WATER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. RESTORED WATER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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003
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SECTION
039
er icks of holly wood
COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
SECTION
003
003
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
040
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Nature of Identity
Identity
recycled lab equipment
Photography | Melanie Deurkopp
Packaging
orchids
Colorplan cardstock
PROJECT
INSTRUCTOR
Fredericks of Hollywood
Hunter Wimmer
Client Work
YEAR
TIMEFRAME
2012
15 weeks
Web
OBJECTIVE
APPROACH
For my graduate Nature of Identity class I was asked to manifest a renewed
I wanted to create a visual language that retained the sensuality, seduction,
“soul” for a dead, defunct, or dying brand. I chose to rebrand Frederick’s of
and innovation of the old Fredericks of Hollywood while introducing a new
Hollywood and I identified “innovation” at the heart of Fredrick Mellinger’s
approach to the brand and its extensions. Macro photography of nature,
original brand and re-built it from there. The iconic Frederick’s of Holly-
orchids, chemistry, and technology were utilized throughout the identity
wood was transformed into Frederick Mellinger laboratories; A brand that
manual in order to create a feel of intrigue, attraction, and innovation. The
now offers the science and technology behind attraction.
dark photography and heavy usage of black pays homage to Frederick Mellinger’s roots as an avant-garde fashion designer who introduced the first black thong to the American woman.
041 1 2 3 4 5 6 7 8 9 COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
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053 1 2
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COMPONENT NO. FREDERICKS OF HOLLyWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
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057 1 2
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COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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8
9
COMPONENT NO. 3 FREDERICKS OF HOLLYWOOD
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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003
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DISMANTLED Selected works of Morgan Sterns, MFA
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004
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063
SONOMA DI Y kits
COMPONENT NO. 4 WILLIAMS-SONOMA
SECTION
004
004
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
064
JOB TITLE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Package Designer
Identity
Pantone swatch book
Creative Direction | Daniel Biasatti
Packaging
bone folder
CLIENT
SENIOR DESIGNER
Williams-Sonoma
Sarah Hingston
Client Work
YEAR
DURATION
2013-2014
8 months
Web
ABOUT THE COMPANY & POSITION
APPROACH
Founded in 1956, Williams-Sonoma, Inc. is the premier retailer of home
I utilized type, graphics, color and illustration/photo elements to meet
furnishings, culinary and serving equipment, and specialty foods and cook-
unique merchandising and personality demands. I also provided art direc-
ing ingredients in the United States and Canada. As an in-house package
tion requirements to in-house photo teams for execution of photography
designer at Williams-Sonoma I was required to design specialty packaging
elements. The bulk of my time designing in-house at Williams-Sonoma was
solutions against all Williams-Sonoma product categories while simultane-
spent on finding fresh approaches to creative briefs in a fast-paced work
ously staying on top of relevant industry trends for design inspiration and
environment. I introduced innovative design elements that solved unique
technical requirements.
product positioning and brand marketing needs.
065
COMPONENT NO. 4 WILLIAMS-SONOMA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 4 WILLIAMS-SONOMA
DISMANTLED Selected works of Morgan Sterns, MFA
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004
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COMPONENT NO. 4 WILLIAMS-SONOMA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 4 WILLIAMS-SONOMA
DISMANTLED Selected works of Morgan Sterns, MFA
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073 1 2
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COMPONENT NO. 4 WILLIAMS-SONOMA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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005
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SECTION
075
Pr o tect Pata Gonia
COMPONENT NO. PROTECT PATAgONIA
SECTION
005
005
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
076
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Type Systems
Identity
wire
—
Packaging
natural objects
Pantone swatch book
PROJECT
INSTRUCTOR
Protect Patagonia Campaign
Scott Wong
Client Work
YEAR
TIMEFRAME
2011
15 weeks
Web
BACKGROUND
APPROACH
Conservacion Patagonica is a conservation group whose mission is “protect-
I designed a poster campaign to create awareness for the Conservation
ing and restoring wildland ecosystems, biodiversity, and healthy communities
of Patagonia and to help support Sin Represas, an effort by the people of
in Patagonia through the formation of new national parks. Presently, Chilean
Southern Chile and their allies worldwide to fight against determined cor-
Patagonia is under attack by an international energy company that plans to
porate and political forces. Outlines of native animals and ghostly imagery
build five massive hydroelectric dams on the Pasqua and Baker rivers. The
of destructive power lines were used in the design to convey feelings of
dams would drown large amounts of wild land, industrialize a pastoral region
extinction and disappearance within the Patagonian ecosystem.
with growing potential for ecotourism and require the clear-cutting of native forest to accommodate 1,500 miles of transmission lines.
077 1 2 3 4 5 6 7 8 9 COMPONENT NO. 5 PROTECT PATAGONIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 5 PROTECT PATAGONIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 5 PROTECT PATAGONIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 5 PROTECT PATAGONIA
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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006
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085
Bee r enthus iast
COMPONENT NO. 6 SIx RIvERS bREWERy
SECTION
006
006
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
086
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Packaging 1
Identity
spray paint
Carpentry | Bradley Barber
Packaging
reclaimed wood
Illustration | Monica Wu
glass
PROJECT
INSTRUCTOR
Web
dry transfers
Six Rivers Brewery
Chamindri Wijemanne
Client Work
screenprinting ink
YEAR
TIMEFRAME
2013
15 weeks
OBJECTIVE
APPROACH
Like its larger local beer brethren at Eel River and Lost Coast breweries,
I aimed to highlight and play-up the distinctiveness of each beer through
Six Rivers Brewery operates a vibrant brew pub—a social and cultural hub
design and lifestyle branding while still retaining the heritage of the brew-
in its Humboldt enclave. 75% of the beer produced at Six Rivers goes right
ery’s core brand values. Each beer has its own personality and everything
through the tap and never leaves the premises. It’s this reason that their dis-
from the custom illustrations to the packaging materials reflect the vibe of
tinct micro brews haven’t reached the masses and the few brews that have
Humboldt and the uniqueness of each micro brew. Today, breweries need to
aren’t the ones that catch your eye on the shelves. My objective was to bring
cater to a younger craft beer audience and an arena where names like Stone
Six Rivers Brewery into a more modern space by updating current package
Brewery, Lost Coast, Lagunitas, and 21st Ammendment are the big players.
design, thereby enabling the brewery to “stand out in a sea of sameness” from other Northern California establishments.
087 1 2 3 4 5 6 7 8 9 COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED Selected works of Morgan Sterns, MFA
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006
089 1 2
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COMPONENT NO. 6 six rivers brewery
DISMANTLED Selected works of Morgan Sterns, MFA
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COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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006
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5
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COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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006
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COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
096
006
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5
6
7
8
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COMPONENT NO. 6 SIx RIvERS bREWERy
DISMANTLED Selected works of Morgan Sterns, MFA
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COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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COMPONENT NO. 6 SIX RIVERS BREWERY
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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007
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007
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SECTION
0103
WITH SOUL
COMPONENT NO. 7 INDOSOLE
SECTION
007
007
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0104
JOB TITLE
CATEGORY
MEDIA
ADDITIONAL CREDITS
Visual Designer
Identity
reclaimed tires
Photography | Jenn Farmer
Packaging
micron pens
Women’s Designer | Kenya Stabler
coconuts + rum
CLIENT
CEO/FOUNDER
Indosole
Kyle Parsons
Client Work
YEAR
TIMEFRAME
2013-present
1+ years
Web
COMPANY MISSION
DESIGN APPROACH
Indosole is a growing footwear company based in California, USA, with
When I was approached by Indosole back in 2012, the founder was looking
manufacturing in Bali, Indonesia. Indosole products are handmade by skilled
for a designer whose beliefs aligned with those of the company. I am inspired
Indonesian artisans and the production process does not contain any fuel
by the repurposing concept and by these amazing people who bring their
powered machines, just strong hands and minds.
dreams to action. Their products are exciting, all the more so because of
Indosole’s mission is to repurpose one million tires that would otherwise end up in the overflowing Indonesian landfills by giving them new life as footwear, while inspiring resourceful living amongst their youth and communities.
the beneficial impact on the environment and the local lives that are altered in the process. Whether in package, print or web design, my focus is on highlighting the fusion of the dream with the action, the rich traditions and vibrant colors of Bali with the adventurous California spirit.
0105 1 2 3 4 5 6 7 8 9 COMPONENT NO. 7 INDOSOLE
DISMANTLED Selected works of Morgan Sterns, MFA
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007
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COMPONENT NO. 7 INDOSOLE
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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007
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8
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COMPONENT NO. 7 INDOSOLE
007 0110
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DISMANTLED Selected works of Morgan Sterns, MFA
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007
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DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0114
007
0115
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0116
007
0117 1 2
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4
5
6
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8
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COMPONENT NO. 7 INDOSOLE
DISMANTLED Selected works of Morgan Sterns, MFA
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007
0119 1 2
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COMPONENT NO. 7 INDOSOLE
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0120
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0121 1 2
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COMPONENT NO. 7 INDOSOLE
DISMANTLED Selected works of Morgan Sterns, MFA
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008
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008
1
SECTION
0123
lit candl es
COMPONENT NO. 8 CHICKLIT CANDLES
SECTION
008
008
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0124
WORK
CATEGORY
MEDIA
ADDITIONAL CREDITS
Freelance design
Identity
baker’s twine
—
Packaging
soy candles
Pantone swatch book
Web
biodegradable kraft tubes
PROJECT
CLIENT
Chick Lit Candles
Lisa Richmon
Client Work
YEAR
TIMEFRAME
2013
18 weeks
OVERVIEW
APPROACH
With its snark-infused positive psychology, Chick Lit could be the love child
I designed each candle to stand out within the candle gift space by utilizing
of Chelsea Handler and Martin Seligman. Conceived by an essayist and writ-
bright colors and hand-drawn illustrations in order to give each package its
ing coach, Chick Lit was never meant to be just another beautiful candle that
own personality. The two-sided hang tag was designed for the user to slip
doesn’t stand out in the crowd. Lisa Richmon created each Chick Lit persona
off the tube and carry in her wallet, or keep in her office, for continued fun
to fill a void in the niche candle and inspiration gift space. It was important
and inspiration. It was also important to use recyclable and biodegradable
that the packaging be as fresh and unique as the overall concept and the
kraft tubes that look crisp and clean, but could be reimagined as a holder
various moving parts. Chick Lit is more than a card, and not just a candle. It’s
for makeup brushes, pens and pencils, or coins.
more like a card in a candle.
0125 1 2 3 4 5 6 7 8 9 COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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008
0127 1 2
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5
6
7
8
9
COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0128
008
0129 1 2
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5
6
7
8
9
COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0130
008
0131 1 2
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5
6
7
8
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COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0132
008
0133 1 2
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5
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8
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COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0134
008
0135 1 2
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4
5
6
7
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COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED Selected works of Morgan Sterns, MFA
0136
008
0137 1 2
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COMPONENT NO. 8 CHICKLIT CANDLES
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
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009
0139 1 2 3 4 5 6 7 8 9
FRONT & CENTER
A GIRL’S MANIFESTO ON SEXUAL HEALTH
At the age of 18, thousands teenage girls trade the comfort and security of home for college or career life. This transition presents new challenges for a young female in a society often blind to the particulars of this stage of life. When I was in college I learned to craft design and narrative and to appreciate the importance of presenting a strong brand. During this process, I noticed that my identity as a woman and that of other women worldwide was strangely absent from the design conversation. Most notable to me was the issue of feminine sexual health and hygiene. The presentation of related products, simply put, is an affront to the dignity & sense of self worth and privacy women deserve. I began to visualize and construct a new approach.
COMPONENT NO. 9 FRONT & CENTER
MY THESIS PROJECT IS A PRODUCT OF EXTENSIVE RESEARCH & INVESTIGATION & DEMONSTRATES MY ABILITY TO USE GRAPHIC DESIGN AS A VEHICLE FOR SOCIAL AWARENESS AND CHANGE, INCORPORATING RESPECT & DIGNITY FOR THE CONSUMER INTO THE MARKETING FOCUS SURROUNDING FEMININE HYGIENE.
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0140
009
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3
4
5
6
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1
SECTION
0141
fr ont & cent er
COMPONENT NO. FRONT & CENTER
SECTION
009
009
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0142
COURSE
CATEGORY
MEDIA
ADDITIONAL CREDITS
MFA Thesis
Identity
spray paint
Model Making | Gemmiti Model Art
Packaging
molded paper pulp
Photography | Nich Barresi
biodegradable kraft tubes
Sewing Construction | Devin Denman
Web
rubber stamps screenprinting ink
PROJECT
ADVISOR
Front & Center
Bob Slote
Client Work
YEAR
TIMEFRAME
2011-2014
2+ years
OVERVIEW
APPROACH
Today, brands are spending millions of dollars on design campaigns but they
I have created a lifestyle brand which embodies a new head space and shift of
still haven’t addressed the issue of female embarrassment when it comes to
consciousness that manifests with products packaged and designed to reso-
the marketing and packaging of feminine sexual health and hygiene products.
nate accordingly. This thesis was created to help women feel supported via
The identity of a woman is strangely absent from the design conversation
packaging dignified with a sense of confidentiality and sensitivity when pur-
within this category. Consumer life is very saturated with visual noise and
chasing sexual health products. Through better design, women will be free to
there are so many choices and unclear messages that don’t make making
shop absent of the perceived stigma associated with the products.
those decisions easy. In a cluttered world, brands need to embody the values and aspirations of a group and emotionally connect with the consumer in order to be seen.
0143 1 2 3 4 5 6 7 8 9 COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0144
009
0145 1 2
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9
COMPONENT NO. FRONT & CENTER
009
PRICE CHECK ON
0146
Shame Humiliation Embarrassment
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
AISLE 7
0147 1 2
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9
COMPONENT NO. 9 FRONT & CENTER
009 0148
ADREANNA FEMININE OINTMENTS
ISSUE
AGE
023 DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
TESTIMONIAL
“I Can’t believe that there are five different companies selling vaginal ointments and not one of them understands that the reason I hide all their products under other products in my shopping cart is because I don’t want people to know what I am buying.”
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0150
009
0151 1 2 3 4 5 6 7 8 9
ELIZABETH PURCHASING CONDOMS
ISSUE
AGE
019
“I am a young woman and I buy the condoms in my relationship. Do you have any idea the looks I get while trying to be responsible? It is incredibly foolish that the condom manufacturers haven’t figured out that a lot of my girl friends also reluctantly buy condoms and experience the same reaction. Many of my male friends feel the same way.”
COMPONENT NO. 9 FRONT & CENTER
TESTIMONIAL
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0152
009
2 3 4 5 6 7 8 9
SOURCE
1
The public nature of the retail drug store does not provide the best environment to shop for feminine sexual health, hygiene, and OTC pharmaceutical items with dignity or comfort.
0153
—PL ANNED PARENTHOOD, 2011
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
009
An Inherited Stigma.
0154
The 1930s woman had a heavy load to bear, with keeping her vagina antiseptically clean and her bowels moving! The 1930s view of feminine hygiene was that in order to keep your man happy, you had to have a sterilized vagina. The entirety of your marital happiness depended on it.
Unfortunately, future generations have inherited this attitude and throughout the world as a result of deeply entrenched taboos and norms, feminine hygiene remains misunderstood. The subject matter is surrounded by stigma—it is often seen as an affliction, causing women deep anxiety, shame and fear. 0155 1 2 3 4 5 6 7 8 9 COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0156
009
0157 1 2 3 4 5 6 7 8 9 COMPONENT NO. 9 FRONT & CENTER
IT'S TIME TO LEAVE THE NEGATIVE STIGMAS IN THE PAST & CONSTRUCT A NEW APPROACH.
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0158
009
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COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0160
009
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9
COMPONENT NO. 9 FRONT & CENTER
009
SUPPLY CO.
U N I T E D B Y N AT U R E
CO SU
CO SU
PPLY
S U P P LY CO.
S U P P LY CO.
PPLY
S U P P LY CO.
PLY C
colectiv
O SUP
PLY C
O SUP
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0162
HARPER SUPPLY CO.
SUPPLY CO.
harPer suPPly co.
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0164
009
0165 1 2
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED Selected works of Morgan Sterns, MFA
0166
009
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0168
009
0169 1 2 3 4 5 6 7 8 9
Harper Supply Co. is a lifestyle brand completely driven by the female consumer. It introduces a new head space & shift of consciousness that manifests with products packaged and designed to resonate accordingly. The design encourages women to feel supported while purchasing sexual health products, act responsibly and have fun with sex without feeling judged. Women can now feel attractive, in-control, and confident before busting a move in the bedroom.
COMPONENT NO. 9 FRONT & CENTER
HARPER SUPPLY CO.
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0170
009
0171 1 2
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0172
009
0173 1 2
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0174
009
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED Selected works of Morgan Sterns, MFA
0176
009
0177 1 2
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0178
009
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9
009 0180
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9
COMPONENT NO. 9 FRONT & CENTER
DISMANTLED SELECTED WORKS OF MORGAN STERNS, MFA
0182
000
SHOUT OUTS
0183 1 2 3 4 5 6 7 8 9
FAMILY Thank you for the constant stream of support throughout these last three years in San Francisco. My Master's degree would not have been possible without your encouragement and reminders to always take a minute to slow down and be present.
FRIENDS For all the times you had to hear me whine and bitch about being your positive feedback, family dinners, and weekend beer breaks, I don't think I would have kept my sanity over the course of grad school. In some way, each of you have inspired my work and given me the confidence to do great things.
TEACHERS Thank you Hunter Wimmer, Mary Scott, Phil Hamlett, Bob Slote and the rest of the Academy of Art instructors for mentoring and sharing your invaluable knowledge and professional guidance.
CLASSMATES Thank you to my tightest support system during these challenging years. I'm beyond grateful for this opportunity in graduate school because by chance, we were all able to cross paths in life. Through this program I have made lifelong friendships and together we share an experience that has all made us stronger and wiser.
COMPONENT NO. 0 ACKNOWLEDGEMENTS
tired and stressed, I thank you for your patience and love. Without
009 0184
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