Visual Merchandising project 3 By Morgan Wallace
*3/4 Scale drawing
Window Design for Bath & Body Works My window was inspired by snow covered mountains. Then I incorporated food cans that are used to build the mountain-like levels. The food cans will be donated to a local food basket to help feed the homeless and those in need of food. The cans are the structure that holds Bath & Body Works products for display. The cans will be wrapped in metallic gold tissue paper to create unity throughout the display and the color gold is often used during the holiday season. The cans will come from customer donations earlier in the year. The company could run a small promotion for their customers to bring in a certain amount of canned food for donation. The mountain-like canned food pillars, will be different sizes and heights. At the top of each pillar of cans will be a flat platform-like area for product to be displayed. Around the products, fake snow will be sprinkled. The fake snow will also cover the ground in uneven piles to create a “snow-drift� appearance. The walls will be painted red and holiday signage consisting of Bath & Body Works logo will be on the back wall above the tallest pillar of displayed products.
Inspiration images:
Inspiration images:
$$$ Anticipated costs $$$ • Cans = donated $0.00 • Extra canned food = about $20.00 • Red Paint = about $32.00 @ Home Depot • Fake snow = about $30.00 @ Amazon.com • Metallic Gold tissue paper = about $40.00 for 200 sheets online
Total estimated cost of window: Between $100 -$122.00