Case Study | Thailand Booklet

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Land of Smiles


THAILAND Thailand, officially the Kingdom of Thailand, formerly known as Siam, is a country located at the centre of the Indochina peninsula in Southeast Asia. Thailand is a wondrous kingdom, featuring Buddhist temples, exotic wildlife, and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who epitomize Thailand’s “land of smiles” reputation.

FAST FACTS •C limate Thailand enjoys a tropical climate. As a guide, this ranges from hot (Mar- May) 25-43ºC, tropical (Jun-Oct) 23-33ºC and cool (Nov-Feb) 2231ºC. •C urrency Thailand’s currency is the Baht. Notes are issued in denominations of between 10 and 1000 Baht. •L anguage Thai is the official language, although English is widely understood in most major tourist areas. •E lectricity Most hotels use 220 volts, 50 cycles and a round, two-pronged slim plug. Travellers are advised to purchase an international adaptor before leaving home.

FUN FACTS • Thailand was known as Siam till 1939. • Thailand’s name in the Thai language is Prathet Thai, which means “Land of the Free.” It is the only country in Southeast Asia that was never colonized by a European nation.


TABLE OF CONTENTS BANGKOK..................1 HISTORICAL...............3 TEMPLES...................5 ADVENTURE..............7 BEACHES..................9 FOOD.........................11 CULTURES.................13


1


Sometimes frenetic and fast-paced, often-times

capital, complete with gleaming skyscrapers

lazy and laid-back, Bangkok, capital of Thailand,

and skytrains. It is a treasure trove of Siamese

holds the essence of the Thai spirit, and is very

heritage and architecture, the end product of

much the heart of the country, geographically,

centuries of culture and art.

culturally and economically. Without a doubt, this cosmopolitan fast-growing metropolis has

Bangkok is hardly a City of Angels. Nor is it the

something to interest everyone. It is the atypical

one-time Venice of the East. But for the visitor,

steamy tropical city, with mystery and adventure

Bangkok adds up to an unforgettable experi-

around every corner. It is a booming, modern

ence, no trip to Thailand should be without.

FUN FACT

The longest place name in the world is the full name of Bangkok, the capital city of Thailand: Krungthepmahanakhon

Amonrattanakosin Mahintharayutthaya Mahadilokphop Noppharatratchathaniburirom Udomratchaniwetmahasathan Amonphimanawatansathit Sakkathattiyawitsanukamprasit. It means “City of Angels, Great City of Immortals, Magnificent City of the Nine Gems, Seat of the King, City of Royal Palaces, Home of Gods Incarnate, Erected by Visvakarman at Indra’s Behest.”



Thailand has a very long and magnificent history. Proof of this

The two most prominent ‘must-see’ historical sites in Thailand

can be seen in the countless historical sites spread through-

are Sukhothai Historical Park and Ayutthaya Historical Park.

out all regions of the kingdom. With two Unesco-listed histori-

Both places are designated as world heritage sites and both

cal World Heritage Sites and many more potential candidates,

attract millions of admirers annually, who come to see the evi-

Thailand has made great contributions to the international cul-

dence of Siam’s former glory.

tural heritage.

Sukhothai and Ayutthaya are considered the two most signifi-

Every region of Thailand, be it in the north, south, central or

cant ancient kingdoms in Thai history, since Siam was united

northeast, has revealed a long legacy of civilization. Evidence

as a nation some 750 years ago. Both kingdoms had well-

of this rich cultural heritage can still be seen today.

structured Buddhist communities, with advanced artistic and cultural development.

FUN FACTS

• 3000BC - 1000BC Bronze age culture at Ban Chiang • 1833 First American envoy to the Thai Court


5


For any visitor wishing to get a quick feel for the Thai people and culture, there’s no better place to go than a temple. The temple or monastery, colloquially known as ‘wat’ is where much of Thailand’s traditional culture originated. It’s still the best place to go to see typical Thai Buddhist traditions. Temples can be spotted everywhere in Thailand. They have a distinctive architectural style, quite unlike residential buildings. Particularly unique are the roof structures, decorated with hornlike projections called ‘cho fa’ on the roof ridge and tooth-like ridges on the sloping edges of the gables, which also glitter with gold. The large compound of a wat is made up of several such buildings, which serve particular purposes.

FUN FACTS • In the past, all Thai young men including the

The temple is a sacred religious place important to the

kings became Buddhist monks for at least a

Thai Buddhist, in a similar way that churches are im-

short period of time before their 20th birthday.

portant to Christians. Every community needs to have

Today, fewer young men observe the practice.

at least one temple. Since ancient times, the temple has played a significant role as a social, educational

• Buddhism is Thailand’s largest religion with ap-

and spiritual center for community members. Currently,

proximately 94.6% of the population practicing

there are more than 30,000 Buddhist temples all over

the religion. Muslims make up 4.6%, Christians

Thailand. They are home to more than 300,000 monks.

0.7%, and “other” 0.1%


7


Eco-tourism is currently a buzzword in the Thai tourism

Such eco activities are now available in every region of Thai-

scene. It has consistently gained in popularity in recent years

land, more outstandingly in the mountainous areas of the

in response to the worldwide trend of preserving the natural

north, west, and the south of Thailand. Leading the way are

environment. The concept of eco-tourism has yet to be prop-

trekking, mountain biking, bird watching and scuba diving.

erly defined, however. Several activities fall under the heading of nature-based tourism.

Most of Thailand’s national parks are under the control of the Royal Forest Department. Most national parks provide

Thanks to the abundance and variety of natural resources,

trekking trails for nature explorers. There are also camping

Thailand has become a favored destination for adventure

sites for those who want to overnight in the parks. Trekking

seekers and eco-tourists. The Tourism Authority of Thailand

and camping are available in the mountainous areas all over

as well as the private sector has been quick to respond to the

Thailand such as Doi Luang Chiang Dao in Chiang Mai, Phu

fast-changing demand for back-to-nature activities.

Soi Dao in Uttaradit, Thung Salaeng Luang in Phetchabun and Phitsanulok, Phu Kradung in Loei and Khao Luang in

During the past decade, activities like mountain biking, white-

Nakhon Si Thammarat, to name but a few.

water rafting, trekking and camping, bird watching, scuba diving and rock climbing have sprung up in many natural tourist areas. They are now becoming increasingly popular as mainstream travelers pay more attention to off-the-beaten-track destinations.

FUN FACTS • The Tee Law Su is the highest waterfall in Thailand. • Doi Inthanon is the highest peak in Thailand.


9


Relax on the beach beside the warm, turquoise waters of the

Most visitors choose to come after the rainy season ends in

Gulf of Thailand, or enjoy some of the world’s most fantastic

late October and before the hot season starts in April. But even

scuba adventures among the islands of the Andaman Sea.

during the peak of the monsoon season in September it usually

Thailand is one of the best, most reasonably priced places for

only rains for an hour or so in the afternoon, and the rest of the

a seaside vacation. There are hundreds of beaches to choose

time you can indulge in the water sport of your choice, or just lay

from. From the tropical paradise of a bungalow on Ko Samet off

in a hammock and chill out.

the coast of Rayong province, only a few hours from Bangkok by comfortable air conditioned bus, to the luxurious resort developments on Phuket Island, just a short flight from Bangkok, you can have the best vacation of your life. More remote venues, such as the lovely and unspoiled Ko Ngai in the Andaman off the coast of Trang, make it possible to escape the hustle and bustle of modern life without spending a fortune.

Islands in the Gulf, like Ko Chang, are great for a family excursion. Backpackers will love the wild parties on Phangan Island off the coast of Surat Thani. For scuba enthusiasts, exotic Ko Tao is not to be missed. Single travelers may prefer the uninhibited nightlife of Pattaya Beach. Whatever your holiday preference, Thailand’s beaches and islands can provide the precise combination of excitement, exotic locales, recreation, entertainment and leisure that you desire.

FUN FACTS

• Phuket is Thailand’s largest island. • The beautiful Similan Islands in the south of Thailand got their name from Malay language. The islands are 9 in total and the Malay word for ‘nine’ is – Similan.


11


Thai cuisine is known for its balance of five

northeastern dishes often include lime juice.

fundamental flavors in each dish or the overall

Thai cuisine has been greatly influenced by its

meal - hot (spicy), sour, sweet, salty and bitter

neighbors, especially India, China, Malaysia,

(optional). Although popularly considered as

Laos. Many dishes are in fact Chinese dishes

a single cuisine, Thai food is really better de-

adopted to local tastes.

scribed as four regional cuisines corresponding to the four main regions of the country:

Thai food is known for its enthusiastic use of

Northern, Northeastern (or Isavn), Central and

fresh (rather than dried) herbs and spices as

Southern. Southern curries, for example, tend

well as fish sauce.

to contain coconut milk and fresh turmeric, while

FUN FACTS • Phad Thai, the national dish of Thailand, was created by the Thai government after World War II as a symbol of the country. • Thais prize foods that contain all 4 layers of flavor: sweet, sour, salty, and spicy.


13


Thailand is unique in Southeast Asia in that

Once Buddhism spread throughout Thailand

the country has never been a dependency of

the wat or temple became the centre of village

another nation.

life. It was the place where people received

The roots of the traditions and cultures of Thailand lie firmly within the family structure and the Buddhist religion. The young are taught to pay respect to their parents, elders, teachers and Buddhist monks.

education, attended ceremonies and held feasts and festivals. The wat and the Buddhist religion still play very important roles in the day-to-day life of the vast majority of Thais today and it is for this reason that the people of Thailand are some of the most respectful and courteous people you are ever likely to meet.

FUN FACT

The Thai greeting “sawaddee� was invented during the Second World War. Before that, people greeted each other by asking if they had eaten yet.


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