THE BUSINESS
the business
New office marks a new chapter in independent publishing When Lisa Walton and her daughter Yandell launched Mount Eliza Magazine in 2005, they could have hardly imagined that this humble kitchen table publication would spawn two more highly successful magazines and a parent company – Morn Pen Mag Pty Ltd – that champions and celebrates everything we love about the Mornington Peninsula.
Just two years later and with the support of extraordinary local businesses, loyal readers and partner Archie, Lisa opened Mornington Life and moved the operation from her Mount Eliza kitchen to an office in Mornington’s Main St, and then to Unit 11 at Mornington Industrial Park at 1140 Nepean Highway. Mornington Life eventually morphed into Mornington Peninsula Magazine, which has grown from strength to strength and this year celebrated its 100th issue. It’s a pretty significant milestone in these challenging times for independent media. Having established Mornington Peninsula Magazine as the Peninsula’s go-to glossy publication, Lisa and Archie launched another publication in 2018 called Eat.Drink Mornington Peninsula. This annual compendium of everything a foodie could desire has been a hit among residents and visitors alike, and it complements the endearing stories of community spirit, inspirational residents and exceptional businesses that its sister magazines highlight – albeit with a delicious vibe. It really is the perfect corporate gift. The 2021 edition will be out on December 15. Now, as Lisa heads into her 16th year of publishing on the Peninsula, she and her small but dedicated team found they’ve outgrown their MIP office and so have had to move again – but this time it’s just a few doors away to more spacious offices at Unit 14. Lisa and Archie, alongside a band of skilled tradespeople, have transformed the space into a bright working environment with fresh paint and carpets, a fully equipped kitchen, warehouse storage, a meeting area, and of course ample room for continued growth. “Archie and I found ourselves doing the majority of renos during lockdown,” said Lisa. In print, online, and rapidly expanding on social media, Mount Eliza Magazine, Mornington Peninsula Magazine and Eat.Drink have the Peninsula covered. Showcase your brand in our magazines and take up the option of full multi-media publicity when we promote and post your business on our website, Facebook and Instagram. And watch for our new website to be launched later this year. KATE SEARS
( 68
Everything we love about the peninsula, fresh every month
mornington PENINSULA
Magazine
