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3 minute read
Pawsitively delicious treats for man’s best friend
Pawsitively delicious treats for man’s best friend
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Joel's Canine Cookie Co started more than three years ago with an unexpected encounter and a big heart. While most teens were busy with typical high school activities, Joel was dreaming up ways to make a difference for neglected animals. Inspired by a sad, abandoned cat he found under his school building, Joel turned his love for animals and knack for baking into a business that not only delights dogs but also supports animals in need.
Based on the Mornington Peninsula, Joel's Canine Cookie Co has become a beloved name among dog owners. "I have always had a love for animals, and I learnt how to bake dog biscuits at a program I attended,” Joel said. “I love being creative and I love business, so I put the two together and created my business for animals."
The treats from Joel’s Canine Cookie Co are crafted with health in mind, using core ingredients such as pumpkin, carrots, oats, and a small amount of peanut butter. These ingredients provide important health benefits for dogs of all shapes and sizes, making them suitable for daily enjoyment. The treats are available online and shipped nationally, and are also stocked by shops in Mount Eliza, Somerville and Tyabb, with Joel seeking new stockists to expand his reach.
Joel’s favourite part of his work is creating engaging content for his social media channels. "I love making cool content for my social media,” he said. “I have Instagram, TikTok, YouTube and Facebook, along with my website."
Balancing business with personal interests can be challenging, but Joel has found a system that works. "I have set days of the week that I work on my business and try to take weekends off.” Despite the challenges of time management and maintaining stock levels, Joel finds immense reward in connecting with customers who share his love for animals.
Joel doesn’t just bake for dogs, however. He also owns a golden retriever named Sandy, although his favourite dog breed is the chihuahua. He dreams of helping more animals in the community and hopes to one day be part of a dog centre that offers care, training, adoption, and a pet club. Living and working on the Peninsula provides a supportive community where Joel thrives, surrounded by friends and, of course, all his furry four-legged customers.
You can follow Joel’s small business adventures at www.joelscaninecookieco.com.au