2016 December 3 Bill Bateman & Randy Shaeffer Coca-Cola Collection

THE BILL BATEMAN & RANDY SCHAEFFER

Coca-Cola Collection

December 3, 2016

PLEASE NOTE: BIDDING IS NOT AVAILABLE IN THIS CATALOG. This digital catalog is only for viewing the items included in this auction.

To bid on any items you see in this catalog, visit www.MorphyAuctions.com and click on bidding.

SOLD $32,400

SOLD $96,000 SOLD $207,000 SOLD $45,140

M

SOLD $28,000

SOLD $143,750

SOLD $300,000

Quality Collections Fresh to the Market.

SOLD $210,000

SOLD $88,800

denver, pa | las vegas, nv SOLD $2,530,000

Welcome to “Welcome to Morphy Auctions, the finest auction destination for fresh to the market collections. My staff and I are committed to exceeding your expectations at every point of contact, as well as helping you reach your collecting or selling goals.

Integrity, respect, and honesty are the pillars of our business. And our experts and gallery professionals are the finest in the industry. I am confident that you will be pleased that you entrusted your collection to Morphy Auctions.

I know that you have many buying and selling options and sincerely appreciate your business. We look forward to assisting you and welcome your inquiries anytime.�

Dan Morphy President & Founder

Quality Collections Fresh to the Market.

SOLD $84,000

SOLD $55,000

With an emphasis on fresh to the market collections, Morphy Auctions is the perfect venue for buying and selling with total confidence.

Consigning With Us

SOLD $21,600

SOLD $96,000 Colt 1909 #11 SOLD $105,000

SOLD $44,500

SOLD $15,600

MORPHY AUCTIONS offers a wide range of categories from Tiffany to mechanical banks, specializing in “fresh to the market” collections. We work hard to create a welcoming atmosphere that encourages optimal financial results for our consignors.

We are committed to taking the utmost care in handling the items, giving our consignors the personalized attention and dedicated staff support they deserve, and making every auction a high-profile event in every sense. From the extended preview to the prime auction location and professional advertising and marketing campaign, it’s easy to see why your collection should be entrusted to the experts at Morphy’s.

We never cut corners, and to ensure proper attention is given to each collection, a minimum of four months’ lead time is required for all consignments. All consignments are entered into a custom-designed inventory system and auction database in order to ensure proper documentation and inventory tracking.

Throughout the entire process, all auction items are fully insured, from the moment we take possession of goods until ownership has transferred on the date of sale.

“We have known and dealt with the Morphy family for the past 25 years. We have always found the whole family helpful and welcoming. Dan is a driving force and energetic personality who will professionally represent your collection in the marketplace.With the close support of his whole family, you can be confident that you and your collection will receive direct personal attention. You will always enjoy a friendly

SOLD $143,750

welcome and be assured that you will be treated fairly.

The result will be a great auction experience.”

SOLD $7,800

- John & Adrienne Haley, United Kingdom

SOLD $46,000

Our Facility At Morphy’s it’s not just about the business; it’s about the experience...

Morphy Auctions is one of the largest under-roof auction houses, spanning over 45,000 sq. ft. The facility is customized to meet the growing and changing needs of the antiques industry. Our goal is to provide the best overall buying and selling experience for our customers.

The clean, well-lit, fully carpeted and climate-controlled gallery is customized to ensure the ideal atmosphere for the antiques and collectibles housed within. Whether large or small, all of the antiques are properly secured and professionally displayed to maximize their eye appeal.

$90,000

Attributes of the facility include executive and staff offices, a conference room, holding area for loading/unloading goods, custom-built storage space, and a dedicated shipping and packing area.

The pride of the facility is the stylish auction room, featuring comfortable theater-style seats, a marble-style floor and decorative tin ceiling with ambient lighting. With technology continually evolving, Morphy’s offers state-ofthe-art options for bidding and auction participation. The auction room’s design features the latest telecommunications, wireless technology and custom acoustics for the best auction experience possible.

Adjacent to the auction room is a sleek and comfortable dining facility equipped with an audio-feed function and windows to enable bidders to monitor the auction activity while dining. The facility also has an outdoor patio area.

SOLD $31,200

SOLD $10,200

Ample parking and all-weather canopy over the front door allow for easy customer deliveries and pickups. Morphy’s utilizes a fully enclosed loading/ unloading dock with hydraulic lift for larger-scale antiques and tractor-trailer deliveries and pickups. No collection is too large or too small for Morphy Auctions.

bidder

Terms & Conditions We advise all bidders to read the Terms and Conditions of the Sale before bidding with Dan Morphy Auctions LLC and/or its affiliates Morphy Firearms LLC, and Morphy Auctions, Las Vegas collectively referred to below as MORPHY’S. Those who bid are bound by those Terms and Conditions of the Sale, as amended by any oral announcement or posted notices, which together form the contract of the sale between the successful bidder (purchaser), MORPHY’S and the seller (consignor) of the lot.

TERMS OF SALE

When bidding on any lot offered by MORPHY’S, the bidder indicates acceptance of the following Terms of Sale. Any participation in the auction binds you to agreement of these terms whether or not you read or understand said terms.

CONDITION OF ITEMS

MORPHY’S makes every effort to accurately describe all items offered in its sales, however all items for sale are “as is,” and it is the bidder’s responsibility (present or absentee bidders) to determine the exact condition of each item. MORPHY’S will not be held responsible for typographical errors. Neither we nor the consignor, make any guarantees, warranties, or representation expressed, or implied, in regard to the property or the correctness of the catalog or other description of the authenticity of authorship, physical condition, size, quality, rarity, importance, provenance, exhibition, literature or historic relevance of the property or otherwise. No statement anywhere whether oral or written, shall be deemed such a guarantee, warranty or representation. Prospective bidders should inspect the property before bidding to determine its condition, size and whether or not it has been restored. It is the bidder’s responsibility to initiate contact with Morphy’s in request for additional information regarding the items. Submit all questions regarding upcoming auction items at least 48 hours prior to the date of auction. We will make every effort to answer all submitted questions in a timely manner. However, we cannot guarantee that questions submitted within 48 hours of the auction date will be answered prior to the auction. The consigner and we make no representation or warranty as to whether the purchaser acquires any reproduction rights in the property. Returns will not be accepted under any circumstances. All items will be available for preview approximately one (1) month prior to the auction.

All items are sold for display purpose. If electrical, mechanical, or other working parts are inoperable, even if working at the time of sale, we are not liable due to the inherent nature of the age of these antiques and items.

Submit all questions regarding upcoming auction items at least 48 hours prior to the date of auction. We will make every effort to answer all submitted questions in a timely manner. However, we cannot guarantee that questions submitted within 48 hours of the auction date will be answered prior to the auction.

AUTOMOBILES – These terms do NOT apply to our automobile auctions. To view the terms and conditions for our Automobile Auctions, please go to: www.morphyauctions.com/autoterms FIREARMS – These terms do NOT apply to our firearms auctions. To view the terms and conditions for our Firearms Auctions, please go to: www.morphyauctions.com/firearmterms

GAMING DEVICES - MORPHY’S may hold these items for up to 5 business days to allow state agencies to verify the purchaser’s information. All auction participants are urged to check the legality of possession in and/or shipment of gaming devices to their state of residence. Ownership of gaming devices is prohibited in these states: Alabama, Connecticut, Hawaii, Indiana, Nebraska, South Carolina, and Tennessee. If you become a high bidder on a gaming item, and you are from one of the prohibited states as listed here: • You must pay for your item, • You will not be able to take possession of the item (MORPHY’S cannot ship it to you or allow pickup), • MORPHY’S will consign the item in your name to the next appropriate auction.

If you do not pay for the item in full, MORPHY’S will block you from participating in future auctions. Any gaming device purchased at the auction shall be used for the purpose of display or social entertainment within the private home or residence of the buyer, and such devices shall not, in any event or manner, be exposed to the public for the purpose of gambling or be resold in the state of Nevada without a gaming distribution license. Proof of residence/ID is required for purchase of gaming devices.

FIREWORKS – MORPHY’S can only ship Class 1 Division 1.4 and 1.6 Explosives (as described in the following website: http://environmentalchemistry.com/yogi/hazmat/placards/class1.html) per the 49CFR 173.50 and can only ship these via FedEx. All items not shippable must be picked up by the buyer.

GOODS MADE FROM OR CONTAINING MATERIALS FROM PROTECTED SPECIES - MORPHY’S does not accept any responsibility or liability for the sale of items containing materials from protected species or for any omission in marking or labeling goods as containing materials from protected species. Such material includes, but is not limited to, ivory from elephants and walruses, tortoise shell, crocodile skin, whalebone, rhinoceros horn, some species of coral and certain woods. Restrictions on the importation, exportation, sale, transfer, and/or possession of goods containing materials from protected species derive from international, federal, and state laws and regulations promulgated thereunder. Laws include, but are not limited to, the Convention on International Trade in Endangered Species of Flora and Fauna (CITES), the Endangered Species Act (ESA) and the Marine Mammals Protection Act (MMPA). States currently restricting trade of protected species include, but are not limited to, California, New York and New Jersey.

Prospective purchasers are on notice that several countries completely prohibit importation of property made, all or in part, of protected materials. Some countries require special permits, such as a CITES permit, from the relevant regulating authority in the countries of exportation and importation as well. Potential purchasers intending to import the property into another country should be familiar with the relevant customs laws and regulations prior to bidding on goods containing material from protected species. Regulations may vary as the U.S. generally prohibits importation of articles containing material(s) from species it has designated endangered or threatened if the articles are less than 100 years old, subject to certain exceptions. (continued...)

bidder

Terms & Conditions It shall be the potential purchaser’s sole responsibility to research and satisfy the requirements of any laws and regulations that apply to the import and export of property as described in the aforementioned paragraphs. All purchasers agree to comply with any and all domestic and international restrictions on the trade of protected species as a condition of the sale. Please note that the ability to obtain an export license or certificate does not ensure the ability to obtain an import license or certificate in another country, and vice versa. It is the purchaser’s responsibility to obtain any export or import licenses and/or certificates as well as any other required documentation.

MORPHY’S is not able to assist the purchaser in attempting to obtain the appropriate licenses and/or certificates, and there is no assurance that an export license or certificate can be obtained. The inability or delay in obtaining permits, licenses or other permissions to import or export goods containing material from protected species will not constitute a basis for rescission or cancellation of the sale of said goods or the delay in payment of purchased items in accordance with these Bidder Terms and Conditions.

• Laboratory reports may accompany some lots °° If a lot is accompanied by certificates or reports from internationally recognized and accepted gemological laboratories, it will be noted in the description. °° Copies will be available upon request, with the original going to the successful bidder. °° The reports cannot be guaranteed and are provided for informational purposes only. Results on reports may differ from laboratory to laboratory. °° MORPHY’S accepts no responsibility for the accuracy, terms or information contained in such certificates or reports.

JEWELRY AND WATCHES • Jewelry Condition Reports: Lots being offered are sold as-is on the day of sale. Condition reports, either written or verbal, are provided as a courtesy only, and are not to be taken as fact or guarantees of condition or quality of the lots. All information provided is the opinion of the specialist at MORPHY’S, including but not limited to weights, grades, color, and clarity. All gemstones and diamonds are measured and graded in their setting unless stated otherwise.

All weights and grades are approximate. Buyers wishing to have a grading or gemological report from an independent, internationally recognized laboratory, such as the Gemological Institute of America (GIA) or the American Gemological Laboratories (AGL), may request one at their own expense or hire an independent adviser of their choosing.

• Watch Condition Reports: The accuracy or functionality of timepieces cannot be guaranteed, and all items are sold as-is. Any condition statement reflects the condition of the watch on the date of the report. Condition can change from the time of the report to the say of sale. The origin or authenticity of diamond dials, bezels, straps and bracelets cannot be guaranteed.

• The lack of a condition report does not imply that the item or lot is free from imperfections, defects or wear and tear of the aging process. This includes but is not limited to: deficient stones, needed repair or defects.

• It is common and generally accepted in the jewelry industry that some diamonds and most gemstones have been enhanced with various treatments to improve their overall appearance. °° These treatments include but are not limited to: heating, dying, oiling, laser drilling, HTHP, wax, bleaching, irradiation, resin or polymer impregnation and various other techniques. °° Unless stated in the title, it is assumed that one or more treatments have been performed to the stones. While many treatments are considered permanent, this cannot be guaranteed. °° Please note that many treatments cannot be determined without sophisticated laboratory testing. Due to the various laboratories and developing scientific methods for testing, not all reports or certificates will have the same results for treatment type, extent of treatment and stability of treatment. °° MORPHY’S makes no representations or warranties, express or implied, as to whether natural stones have been treated or enhanced, whether specifically referenced or not.

The auctioneer will determine the highest bidder. The auctioneer alone has the right to reopen the bidding of an item if deemed necessary due to a dispute. If there is a tie bid between the floor and Internet or absentee bid, the floor bid takes precedence.

MORPHY’S and its representatives reserve the right to remove those attendees who impede preview and/or the auction. Title to all merchandise shall pass to the highest bidder at the fall of the auctioneer’s hammer. The buyer will then assume all risk and full responsibility of the lot purchased once ownership has changed. We recommend that you arrange insurance for your items immediately upon becoming the highest bidder. MORPHY’S is not responsible for any errors in bids, omissions of bids, or failure to execute bids and shall have no liability to any bidder for any technical or other failure associated with the internet, absentee bidding, or telephone bidding.

• ABSENTEE BIDDING - MORPHY’S will accept absentee bids if pre-authorized by mail, fax or through www.morphyauctions. com online. Absentee bidders must use the absentee bid form and clearly mark the lot number, title and maximum bid amount.

Absentee bidding forms may be accessed online at www. morphyauctions.com. If there are two (2) identical bids placed on the same item, priority will be given to the first bid received.

All bids must be left in increments as explained on our bid form.

If a bid is “out of increment,” the auctioneer has the right to round the bid up to the next correct increment. Bidders may preview, register and place bids online through our website, www. morphyauctions.com. Absentee and online bids placed through www.morphyauctions.com will be auto charged to the credit card entered 48 hours after the end of the sale. If you wish to pay by another method please contact us within 48 hours after the sale.

Seller(s) agree to allow the Auctioneer to accept and execute absentee bids in a competitive manner for potential buyers and under the Morphy Auctions absentee bidding terms and conditions. During the live sale, the auctioneer will execute your absentee bid competitively up to the maximum amount you have indicated.

Grading Scale: Near Mint Plus 97% - 100% Near Mint 90% - 96% Excellent 80% - 89% Very Good 70% - 79% Good Below 70%

BIDDING RIGHTS & RESPONSIBILITIES

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bidder

Terms & Conditions • ONLINE BIDDING - Online bidding through www.morphyauctions. com, Live Auctioneers, Bidsquare, Proxibid, or other bidding platforms may be available; all Terms and Conditions still apply.

A 2% surcharge will be added for third party online platforms. If there is a tie bid between the internet bidding venues and the floor, the floor bid takes precedence. If a credit card has been provided to one of the online bidding platforms, MORPHY’S reserves the right to use and charge the credit card if the winning bidder has not paid via another method by the 7 day term in Payment Terms below. Due to our fast paced auctions and bids coming from floor bidders, phone bidders, internet bidders and absentee bids, the auctioneer has the final word on all item(s) sold.

You (the bidder) assume the risk of winning an item online and not having the item actually sell to you. This is due to the final call of the auctioneer and the operator not being able to re-open that lot.

• BID RESULTS – MORPHY’S will only contact successful bidders.

Please allow 24-48 hours post auction to receive your official invoice from Morphy Auctions. The invoice will include item, hammer price, premium, packing and handling, shipping, insurance, and any other charges that apply. Please hold phone inquiries regarding bid success until after receiving your invoice. For verifications, MORPHY’S cannot provide winning bid information until the second business day after the auction. MORPHY’S will not provide bidder information to any outside sources.

• TELEPHONE BIDDING - Requests for phone lines must be received at least three (3) days prior to the auction date. MORPHY’S cannot guarantee phone lines but will make every attempt to accommodate those who wish to participate through that method.

Phone lines are provided on a first come first served basis. Please visit www.morphyauctions.com or call 717-335-3435 to request a call from our representatives during the live auction.

BID INCREMENTS

Bid increments listed are a general guideline. Actual increments are at the auctioneer’s discretion. If a lot does not receive a bid of 25% of the low estimate, the lot will be passed by the auctioneer. $0 - $500…................$25 $500 - $1,000….........$50 $1,000 - $2,000…......$100 $2,000 - $5,000…......$250 $5,000 - $10,000....…$500 $10,000 +…............... Auctioneer’s discretion

RESERVES

The majority of our items are unreserved, but occasionally items may carry a moderate reserve. Please note that when a lot carries a reserve, the reserve is usually somewhere below our low estimate. In the case of a reserved item, the seller has authorized the auctioneer to bid on their behalf until the reserve price is reached.

BUYER’S PREMIUM

A 23% buyer’s premium will be added to all successful bids and is payable by the purchaser as part of the total purchase cost. If payment by cash, check, money order or wire transfer is made within 7 days of the sale a 3% discount may be taken on the Hammer price by the buyer. DISCOUNT IS ONLY AVAILABLE IF INVOICE IS PAID WITHIN 7 DAYS from the sale date. Split payments are subject to a 23% buyer’s premium if a credit card is used as any form of total payment. A 2% surcharge will be added for any third party online bidding platform that is utilized by the bidder.

SALES TAX

Lots delivered to you, or your representative are subject to all applicable state and local taxes, unless appropriate permits are on file with MORPHY’S. Bidder agrees to pay MORPHY’S the actual amount of tax due in the event that sales tax is not properly collected due to: 1) an expired, inaccurate, or inappropriate tax certificate or declaration, 2) an incorrect interpretation of the applicable statute, 3) or any other reason. The appropriate form or certificate must be on file at and verified by MORPHY’S five days prior to Auction, or tax must be paid; only if such form or certificate is received by MORPHY’S within 4 days after the Auction can a refund of tax paid be made. Lots from different auctions may not be aggregated for sales tax purposes.

PAYMENT

All merchandise must be paid in full within seven (7) days of the date of the sale. If payment by cash, check, money order or wire transfer is made within 7 days of the sale, a 3% discount on the Hammer price may be taken by the buyer. DISCOUNT IS ONLY AVAILABLE IF INVOICE IS PAID WITHIN 7 DAYS from the sale date.

Split payments are subject to a 23% buyer’s premium if a credit card is used as any form of total payment. Purchases totaling $100,000 or more must be paid within three (3) days of the date of the sale. Call 717-335-3435 to pay your invoice by phone or mail payment to: Dan Morphy Auctions LLC - 2000 N Reading Rd., Denver, PA 17517 Absentee bids placed through www.morphyauctions.com will be auto charged to the credit card entered 48 hours after the end of the sale.

If you wish to pay by another method please contact us within 48 hours after the sale.

We accept Visa, MasterCard, Discover, American Express, personal checks/ certified checks, wire transfers, money orders, and cash.

• Coins, Currency, Jewelry, and Watches - We accept cash, wire transfer, check, certified check and money orders only. No credit cards.

• CREDIT CARD - We will not accept credit card payment for any coin, currency, jewelry, or watch purchases. For first time buyers and credit card charges greater than $2,500.00 buyers must complete the bottom portion of the invoice and must specifically sign the acknowledgement of our terms of sale before we will accept payment via credit card. We do offer the convenience of paying automatically by credit card. If you wish have your card automatically charged for all purchases please complete our “Authorization for Automatic Credit Card Use.” We have this form available online or upon request. Split payments are subject to a 23% buyer’s premium if a credit card is used as any form of total payment.

• CHECK - There will be a $30.00 service charge for returned checks.

Make checks payable to: Dan Morphy Auctions LLC. MORPHY’S reserves the right to hold items paid for by personal or company check until said check clears (14 days). MORPHY’S has the right to hold all checks over $2,000.00. Customers who have an established successful buying history with MORPHY’S may be exempt from this.

We will accept a personal or company check >$2,000 and/or from a first time buyer if you provide a Bank Letter of Credit, available on our website, www.morphyauctions.com.

• WIRE TRANSFERS – There will be a $30.00 charge added to all wire transfers less than $2,000.00. Please add this amount to your invoice total before sending a wire transfer.

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bidder

Terms & Conditions In the few situations where a successful bidder does not remit payment when due, MORPHY’S will proceed with the legal steps necessary to protect its interests and will block the bidder from future auction participation.

PACKING/SHIPPING

• It is the bidder’s responsibility to take shipping and handlings & insurance costs into consideration when bidding on items.

• BIDDERS PRESENT AND TAKING ITEMS AFTER AUCTION – Since item liability transfers upon a successful bid, items paid for must be packed, transported and/or removed by the purchaser at his/ her own risk after the close of the sale. We recommend that you arrange insurance for your items immediately upon becoming the highest bidder. If any employee or agent of MORPHY’S shall pack or transport the merchandise, it is fully at the risk and responsibility and expense of the purchaser. MORPHY’S shall not be held liable for any loss or damage that may be caused by the said agent or employee.

• ITEMS NOT PICKED UP THE DAY OF THE SALE (DENVER LOCATION ONLY) – Packaging, shipping, and insurance on items will be made available as an added courtesy and cost. We recommend that you arrange insurance for your items immediately upon becoming the highest bidder. Again, if any employee or agent of MORPHY’S shall pack or transport the merchandise, it is fully at the risk and responsibility and expense of the purchaser. MORPHY’S shall not be held liable for any loss or damage that may be caused by the said agent or employee. All applicable charges will be applied.

Shipping will be based on actual costs via FedEx, FedEx Freight, or USPS (best way). Handling and insurance will vary in cost depending on each invoice. All packages will be shipped with insurance. Items will ship seven to fourteen (7-14) business days after payment is received.

• INSURANCE – Shipping insurance is automatically added up to $1,000 for every package. If your package is valued at >$10,000 we will also automatically add “Additional Insurance”, which you can decline by contacting us. If you wish to arrange for “Additional Insurance” for packages valued between $1,000 and $10,000 please contact us prior to payment and we can quote this additional insurance amount for you. Insurance for all 3rd party shipments must be arranged through that carrier.

• INTERNATIONAL SHIPMENTS – MORPHY’S has the capability to ship to international bidders. By law, MORPHY’S cannot, and will not, declare lesser values for any international purchases and all shipments will include the invoice with purchase totals including the buyer’s premium and shipping cost. All international bidders are responsible for knowing their country’s laws on importing items and for paying all customs and duties on the items.

• 3RD PARTY SHIPPING of Large Items – Bidders MUST arrange and pay for 3rd party shipping when packages are a certain weight, length, or dimensional size. ∙ Dimensional size is length (the longest measurement) + (height x 2) + (width x 2). For example a 36” x 36” x 12” package = 36 + (36 x2) + (12 x 2) = 132” ∙ USA home shipments must be <70 lbs. and <108” length and <165” dimensional size ∙ USA business shipments must be <150 lbs. and <108” length and <165” dimensional size ∙ International shipments must be <150 lbs. and <108” length and <130” dimensional size ∙ There may be certain shipments that meet these requirements that will still require 3rd party shipping, and we will communicate the reason in those cases.

• STORAGE FEE – MORPHY’S will charge a storage fee of $50/week for any items awaiting pickup for more than 14 days following the auction date.

• MORPHY AUCTIONS, LAS VEGAS LOCATION ONLY °° OFFSITE SOLD PROPERTY STORAGE INFORMATION • All lots, if not removed immediately after the sale (or other 3rd party transportation arranged immediately), will be transferred to a nearby shipping facility after payment of the Morphy invoice. For the convenience of the successful bidder of one or more lots, all purchased and paid lots will be transferred together. Our logistics partner, Box Brothers, is a well-known organization that specializes in crating, packaging, and shipping.

• Buyers must make arrangements for their own property insurance from the point of sale (hammer fall) for all transferred items • Modern firearms, or any lot containing modern firearms, will ship directly from MORPHY • Buyers may make an appointment 24 hours in advance to pick up their property at 4255 S Dean Martin Drive, Suite H, Las Vegas, NV 89103. 800-842-6937 chrislong@boxbros.com • Buyers will have 5 calendar days of free storage to retrieve their property or make arrangements with Box Brothers to pack and ship their property. Storage fees will begin to accrue on the 6th day of storage.

• Box Brothers will invoice the buyer directly for storage, packing, and shipping charges.

• MORPHY’S must approve any change in shipping address before Box Brothers will be permitted to re-route your purchases.

• MORPHY’S can accommodate shipping for certain items.

Please contact our Customer Service team for more information or to obtain a quote. °° SPECIAL COURTESY – Items purchased at our Las Vegas location may qualify for free shipment on our freight truck to Denver, PA. • To be considered for shipping, all item invoices must be paid in full by day 7 after the auction, or they will not be shipped on the truck and shipping charges will then apply.

• Items will leave Las Vegas approximately 14 days after the auction date. Upon arrival in Denver, PA the buyer must pick items up within 14 days, or a $50/week storage fee will apply.

Buyers will be contacted by phone or email when items arrive in Denver, PA. It is the buyer’s responsibility to pick the items up here. For packages to qualify for courtesy shipping, at least one piece or all pieces together in a package, must have a dimensional size of more than 130sq inches. Dimensional size is length (the longest measurement) + (height x 2) + (width x 2). For example, a 36” x 36” x 12” package = 36 + (36 x2) + (12 x 2) = 132.

• FIREWORKS – MORPHY’S can only ship Class 1 Division 1.4 and 1.6 Explosives (as described in the following website: http://environmentalchemistry.com/yogi/hazmat/placards/class1. html) per the 49CFR 173.50 and can only ship these via FedEx. All items not shippable must be picked up by the buyer.

APPLICABLE LAW

These terms and conditions shall be governed by the laws of the Commonwealth of Pennsylvania. Each of the parties hereto hereby submits to the federal or state courts located in Lancaster County, Pennsylvania, for the exclusive jurisdiction of any disputes in connection with these terms and conditions. (continued...)

bidder

Terms & Conditions BINDING ARBITRATION

Any dispute under the terms and conditions shall be resolved, and any relief sought (including equitable relief) may be granted, by binding arbitration in accordance with the rules of the American Arbitration Association. Each party will bear one-half of the cost of the arbitrator’s fee. A prevailing party is entitled to recover its attorney’s fees, costs and expenses.

POST SALE RETURN POLICY

MORPHY’S engages knowledgeable experts to provide catalog descriptions on the merchandise we sell. Every effort is made to ensure those descriptions are accurate and that they fully disclose any exceptions to condition. Any buyer who has made their payment within the due date of 7 calendar days who wishes to report a problem must notify MORPHY’S within three calendar (3) days of receipt of their purchased item.

Buyers who have not made their payment within the due date of 7 days may not return any items under any circumstances. No lots purchased by floor bidders (including those bidders acting as agents for others) may be returned. A Return Authorization Number (RA#) must be issued

by MORPHY’S before you ship anything back to our address. Any items arriving without a return authorization will not be given a refund. The item in question must be shipped with the RA# on the outside and inside of the package, with full insurance, so it arrives at MORPHY’S within one week of the aforementioned authorization.

All rights reserved. Entire contents copyright 2015, Dan Morphy Auctions LLC. Copyright includes, but is not limited to, print media, microform and electronic media, such as CD-ROMS and online computer services.

Please see www.MorphyAuctions.com to review a complete and most current list of terms and conditions.

Auction Details Gallery is open 7 days a week 9:00am - 4:00pm

ALL SALES ARE FINAL. Invoices will be processed the Monday after the auction date.

Dan Morphy Auctions will not be held responsible for typographical errors and all lots are sold by description, not by illustration.

Auction Location: Morphy Auctions 2000 N. Reading Road ∙ Denver, PA 17517 | 877-968-8880

Lodging: Hampton Inn & Suites 380 East Main Street Ephrata, PA 17522 717-733-0661

Historic Smithton Inn 900 W. Main Street Ephrata, PA 17522 717-733-6094

Best Western Plus Reading Inn & Suites

All rights reserved. Entire contents copyright 2016, Dan Morphy Auctions LLC. Copyright includes, but is not limited to, print media, microform and electronic media, such as CD-ROMS and online computer services.

2299 Lancaster Pike Shillington, PA 17607 610-777-7888

PA AH001884 NV 2000951.056-221 & 2000084.846

Auction Details APPROXIMATE AUCTION TIMES

Auctioneer sells approximately 80-100 lots per hour.

SATURDAY LOTS 1 - 100 9:00 AM 101 - 200 10:00 AM 201 - 300 11:00 AM 301 - 400 12:00 PM 401 - 500 1:00 PM 501 - 523 2:00 PM

UPCOMING AUCTION SCHEDULE Coca-Cola Advertising December 3, 2016

Firearms & Militaria February 17, 18, & 19, 2017

Toys , Dolls, & Advertising December 9, 10, & 11, 2016

Fine & Decorative Arts February 25 & 26, 2017

General Antiques Friday, December 16, 2016

Advertising March 18, 2017

Peter Brown Mechanical Bank Collection January 14, 2017

Automobilia & Petroliana Las Vegas March 25, 2017

Gold Rush Auction Las Vegas Friday, January 19, 2017

Toys April 15, 2017

Advertising August 26, 2017

Automobilia & Petroliana April 22 & 23, 2017

Toy & Doll September 16 & 17, 2017

Native American Las Vegas May 19, 2017

Watch & Timepiece September 21, 2017

Coin-Op & Advertising Las Vegas January 28 & 29, 2017 Automobilia & Petroliana February 11, 2017

Coin-Op & Advertising Las Vegas May 20 & 21, 2017 Watch & Timepiece May 25, 2017 Firearms & Militaria June 3 & 4, 2017 Fine & Decorative Arts July 22, 2017

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Quality Collections Fresh to the Market.

Saturday Session

DECEMBER 3, 2016 Auction Starts at 9:00am L OTS: 1 - 529

Items Now On Preview Monday - Friday: 9:00am - 4:00pm Auction Day Preview Begins at 8:00am ∙ 2 3% BUYER’ S PRE MIUM ∙

Auctioneers: Dave Conley Shaye Krispine Aidan Heining

Division Consultants: Gary Metz

Coca-Cola & Soda Pop Advertising Expert

Chris Hall

General Antiques & Advertising Consultant

Gallery is open 7 days a week 9:00am - 4:00pm M o r p h yA u c t i o n s . c o m | 8 7 7 - 9 6 8 - 8 8 8 0

LOT - 1

SEE WEBSITE FOR ADDITIONAL PHOTOS LOT - 2

LOT - 3

1 - SET OF 2: COCA - COLA CUFF LINKS. Largest : 1” Dia. One set of cuff links feature a glass that says “Enjoy Coca-Cola” and the other set is from the All Star Dealer Campaign awards. (Excellent). 150.00 - 300.00 2 - LOT OF 3: EARLY COCA - COLA WATCH FOBS. Largest : 5 -1/2” L. One of the fobs is from 1907 and features a woman looking at a glass of Coca-Cola; the other two show two bulldogs on the front and titled “The Prize Winners”. Each one shows moderate soiling and wear. (Good). 200.00 - 400.00 3 - 1905 COCA - COLA CELLULOID & METAL ADVERTISING WATCH FOB. 2” L. On the front there is a horseshoe surrounding a celluloid image of an early paper label Coca-Cola bottle. On the back of the fob it says “Drink Coca-Cola in Bottles 5¢”. Made by Schwabb Ltd. There is moderate soiling to the watch fob on both sides as well as some darkening to the celluloid section. This is a very hard to find Coca-Cola piece. (Very Good). 500.00 - 1,000.00 4 - LOT OF 13: ASSORTED COCA - COLA HIFI CLUB PINBACKS. Largest : 1 -1/4” Dia. All the pinbacks are in excellent condition and appear to be unused. (Excellent). 200.00 - 400.00 LOT - 4

5 - LOT OF 4: ASSORTED COCA - COLA PINBACKS. Largest : 1” L. One is a “Ten Year Service” pin, another is a “20 Year Service” pin, one pin shows an early Coca-Cola bottle with three colored stones, and one is for a 1977 Coca-Cola Bottling Co. of Los Angeles Safety Award. Almost no wear.

(Excellent). 200.00 - 400.00

LOT - 5

6 - GOLD PLATED COCA - COLA BOTTLE PIN BACK. 1” Dia. Pin back does show areas of discoloration and tarnishing. (Very Good). 100.00 - 200.00 7 - LOT OF 2: 1908 COCA - COLA PULL-APART KEY CHAINS. Each : 4” L. One of the key chains appears to have never been used and is in immaculate condition.

The other key chain has moderate soiling and discoloration throughout. (Good - Excellent).

100.00 - 200.00 LOT - 6

LOT - 7

www.MorphyAuctions.com | December 3, 2016

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LOT - 8

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LOT - 9

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LOT - 12

8 - LOT OF 6: COCA - COLA MONEY CLIPS & KEY CHAIN. Largest : 3 -1/4” L. Included in this lot are five Coca-Cola money clips and one key chain from the Coca-Cola Bottling Works in Nashville Tennessee. All are in unused condition and have light wear. (Excellent).

100.00 - 200.00 9 - LOT OF 4: ASSORTED EARLY COCA- COLA POCKET KNIVES. Each : 3” L. Some of the knives say “Sold in Bottles Everywhere”, one of the knives is from Union City, Tennessee. Each pocket knife has some soiling and wear. One of the knives has moderated soiling and a very faded knife handle. (Good - Very Good). 150.00 - 300.00 10 - PAIR OF COCA - COLA ZIPPO-STYLE LIGHTERS. Each : 2 -1/4” L. One of the lighters shows a Coca-Cola soda fountain while the other shows a glass bottle and is titled “All Star Dealer Campaign Award”. Both are in used condition and have some rubs and minor scrapes. (Very Good). 100.00 - 200.00 LOT - 13

11 - PAIR OF COCA - COLA ADVERTISING LIGHTERS. Each : 4 -1/4” L. Both of these lighters are from Tokyo. One is advertising the grand opening of a bottling plant in 1962 and the other is advertising the Tokyo Soft Drinks Co. Both show minor nicks and scrapes as well as some light tarnishing. (Very Good). 100.00 - 200.00 12 - PAIR OF 1908 COCA - COLA NOTEPADS. Each : 4 -1/2” L. Both note pads have moderate wear to the front and back covers, some of the pages have been written on, there is also a fold line in the center of one notepad. (Good). 100.00 - 200.00 14

13 - ASSORTED EARLY COCA - COLA BOTTLE OPENERS & THIMBLES. Largest : 3” L. The thimbles are in great condition with minor wear.

Bottle openers show some oxidation, scraping and overall wear.

(Good - Very Good). 100.00 - 200.00

www.MorphyAuctions.com | December 3, 2016

14 - LOT OF 2: 1905 COCA - COLA WATCH FOB & EARLY PIN BACK. Largest : 6” L. The pin back is from Atlanta, Georgia and has a ribbon that says “Official Souvenir Badge - Georgia - Compliments of the Coca-Cola Co.”. The pin back itself is in very good condition while the ribbon shows some loss and discoloration. The watch fob is in poor condition with moderate oxidation, a broken off mount and cracking to the celluloid. (Good - Very Good). 200.00 - 400.00

LOT - 14

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LOT - 19

15 - LOT OF 2: COCA - COLA COIN PURSE & WALLET. Largest : 3 -1/2” L. The wallet features an interesting logo inside that reads “Whenever you see an arrow, think of Coca-Cola”; wallet has moderate wear. Coin purse has moderate wear and rubs throughout, but the logo remains rather strong. (Fair - Good). 100.00 - 200.00

18 - LOT OF 4: ASSORTED COCA - COLA ALL STAR DEALER CAMPAIGN AWARD ITEMS. Largest : 2 -1/4” L. Included is a watch fob, tape measure, money clip with a pocket knife, and a regular pocket knife. (Very Good).

100.00 - 200.00

16 - LOT OF 2: EARLY LEATHER COCA-COLA COIN PURSES. Each : 2 -1/2” L. Both purses have strong logos debossed on the front.

They do have damage to the leather including loose and separated seams and some leather loss. (Good). 200.00 - 400.00

19 - EARLY COCA - COLA TIN WHISTLE. 2” L. Whistle is in fantastic condition and has a “Drink Coca - Cola in Bottles” design, and also says “Pure as Sunlight”. Minor rubs on the bottom. (Excellent). 100.00 - 200.00

17 - LOT OF 3: COCA - COLA BELT BUCKLE, MONEY CLIP & PICTURE HOLDER. Largest : 2 -1/4” L. All three pieces appear to have never been used and are in excellent condition. The money clip is also a pocket knife and was made by Imperial Stainless U.S.A. (Excellent).

150.00 - 300.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 20

LOT - 21

LOT - 22

LOT - 23

LOT - 24

20 - 1898 COCA - COLA CELLULOID BOOKMARK. 2 -1/4” L. Bookmark has a strong design and bright colors. There are no issues with this piece. (Near Mint). 400.00 - 800.00 21 - LOT OF 3: 1912 BOTTLER’S PHOTOGRAPH & TWO OTHER PICTURES. Frame : 23” x 18 1/4”. Included in this lot are two early photographs of a general store and a soda fountain. Both showing Coca-Cola festoons and signs in the background. The 1912 picture of a banquet of Coca-Cola bottlers is framed behind glass and does have some wrinkling and age cracks to the surface as well as some soiling and mild discoloration. (Very Good). 200.00 - 400.00

23 - LOT OF 12: ASSORTED 1930’S COCA - COLA INK BLOTTERS. Also included is a early ink blotter that shows a soda fountain and is titled “Delicious Refreshing Invigorating - Pure & Healthful - Drink Coca-Cola”. All of the ink blotters do have some soiling, while a few show some fading and bend marks. (Very Good). 150.00 - 300.00 24 - LOT OF 3: COCA - COLA ADVERTISING BLOTTERS WITH RULERS. Each : 9” L. These are three identical Coca-Cola ink blotters that have centimeter and inch rulers on each side of them. They each feature a great image that reads “Drink Coca-Cola” with a hand holding a glass bottle. They are all in unused condition with a few light bends to the corners. (Excellent). 100.00 - 200.00

22 - SET OF 4: EARLY COCA - COLA SODA FOUNTAIN INK BLOTTERS. Each : 9 -1/2” L. These ink blotters were made by the Maryland Litho Co. in Baltimore, Maryland. They are in excellent, never-used condition.

(Near Mint). 200.00 - 400.00 16

www.MorphyAuctions.com | December 3, 2016

LOT - 25

LOT - 26

LOT - 27

LOT - 28

LOT - 29

25 - FRAMED SET OF THREE EARLY COCA - COLA FLAPPER GIRL BLOTTERS. Frame : 18” x 12”. These blotters are professionally framed behind glass and show three different images of flapper girls. Each blotter does have some soiling, but it does not detract from the beauty of each blotter. These are not felt to be authentic. (Very Good).

50.00 - 150.00 26 - 1931 CHINA COCA-COLA SANDWICH PLATE. 7 -1/4” Dia. Plate is in very good condition with great logos and a graphic of a Coca-Cola bottle and glass. There are very small scratches that are almost undetectable. (Excellent). 200.00 - 400.00 27 - LOT OF 2: 1928 & 1930 COCA-COLA BOOKS. Largest : 12 -1/4” L. The 1928 book is entitled “A Letter Telling How to Put Coca-Cola in the Family Icebox”. It features numerous pages of store displays, cases, delivery trucks and other great Coca-Cola illustrations. The 1930 book is entitled “These Changing Times, A New Five Star Book”. It shows images of globes, lighting, country stores, soda fountains and displays. Both books are in very good condition with some light wear and a few fold lines to the covers. (Very Good).

200.00 - 400.00

28 - LOT OF 2: 1928 COCA-COLA BOOKLET & LITHOGRAPHED ADVERTISEMENT. Largest : 12” L. The lithographed advertisement appears to be from a printing magazine or book and is advertising the company that printed many of the Coca-Cola products. The booklet is entitled “A Letter Telling How to put Coca-Cola in the Family Icebox”. It is in very good condition and shows numerous photos of Coca-Cola boxes, displays, general stores and trucks. There is a sticker on the front that is not original to it and states what the book is. (Very Good - Excellent).

200.00 - 400.00 29 - 1930’S COCA - COLA GREEN VERNONWARE ICE BOWL. 10 -1/4” Dia. Bowl has embossed logos around the entire bowl that read “Ice Cold - Drink Coca-Cola”. No chips or areas of wear.

(Near Mint). 300.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

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30 - COCA - COLA MOTOR GIRL CELLULOID POCKET MIRROR. 2 -1/4” L. This is an extremely scarce pocket mirror which shows a women dressed up in her finest outfit driving an automobile and holding a bottle of coke in her right hand. It is one of the rarest Coca-Cola mirrors there is and was made by Cruver Manufacturing Co., Chicago. There is some moderate soiling to the perimeter of the mirror, but the main field remains strong. There is some oxidation to the metal rim and there is some spidering and foxing to the mirror itself. (Good).

2,000.00 - 4,000.00

LOT - 30

LOT - 31

LOT - 32

31 - LOT OF 2: 1909 & 1910 COCA - COLA CELLULOID POCKET MIRRORS. Each : 3” L. The 1909 mirror has strong colors and a great graphic. There are a few cracks in the celluloid as well as some oxidation to the metal rim. Mirror shows some slight foxing.

On the 1910 pocket mirror, the celluloid is in very good condition with a few minor spots of discoloration. The metal rim does have moderate oxidation and the mirror itself has moderate foxing and discoloration. (Very Good - Very Good Plus). 200.00 - 400.00 LOT - 33 32 - 1916 COCA - COLA CELLULOID POCKET MIRROR. 3” L. The celluloid is in very good condition with no cracks or chips. Has a bright image of a woman enjoying an early bottle of Coca-Cola.

Mirror was made by Whitehead & Hoag. The mirror has some foxing and discoloration, there is also a part of a sticker and residue on the back which would clean off easily. (Very Good Plus - Excellent).

250.00 - 500.00

35 - LOT OF 2: BOXED COCA-COLA STRAWS. Largest Box : 10 -1/2” T. One of the boxes has been opened but it does still have about 75% of the product still inside. The other box is complete and in very good condition with some light wear.

(Good - Very Good). 200.00 - 400.00

33 - LOT OF 5: 1916 COCA - COLA POCKET MIRRORS. Each : 3” L. These mirrors were all made by Whitehead & Hoag. Most of the celluloid on the mirrors is in very good condition; one has some minor soiling and another has a minor chip on the top rim. Three of the mirrors are intact but have blackened, two of the mirrors are broken and have cracks. (Good - Very Good). 800.00 - 1,500.00

36 - LOT OF 4: EARLY COCA-COLA FLY SWATTERS. Largest : 22” L. Each swatter appears to be unused. Three have wooden handles and one has a metal handle. Two are from the Coca-Cola bottling plant in Helena, Arkansas and have a stamp that reads “Fight Polio”, another that has leather tassels is from Ruston, Louisiana. All are in excellent condition. (Excellent Plus).

200.00 - 400.00

34 - 1939 COCA - COLA BOX OF UNOPENED STRAWS. 9” T. The box does have some moderate wear with light fading, a few bends marks, minor paper loss and some wear to the seams. (Good Very Good). 300.00 - 500.00

LOT - 34 18

LOT - 35

www.MorphyAuctions.com | December 3, 2016

LOT - 36

37 - PAIR OF COCA - COLA CELLULOID NOTEPADS. Largest : 4 -1/2” L. Both pads do have some writing in them. Neither pad has any breaks to the celluloid, although it has yellowed a bit.

(Very Good Plus). 600.00 - 1,200.00 38 - LOT OF 3: COCA - COLA MINIATURE CRATES WITH BOTTLES. Largest : 3 -1/” L. Two of these miniatures are six-pack paper carriers with bottles that are in fantastic condition. The other is a plastic crate of gold metal Coca-Cola bottles and appears to have never been used. (Excellent). 100.00 - 200.00

LOT - 37

LOT - 38

LOT - 39

39 - EARLY COCA - COLA ADVERTISING HILDA CLARK POSTER. 23” x 17”. This lithographed poster shows Hilda Clark sitting at a desk with a pen in her right hand. The colors are very strong, as is the graphic. This poster is framed behind glass. One closed tear to the left center as well as some paper loss to the bottom left corner. Sign has not been examined outside of the frame. (Very Good Plus).

1,000.00 - 2,000.00 40 - 1905 COCA - COLA BEN BOLT SHEET MUSIC. 13” x 10 -1/2”. Scarce Coca-Cola piece. Made by The Wolf & Co., Philadelphia. The colors are slightly faded and there are a few areas of paper loss, mostly noticeable to the corners. There are also some closed tears and minor scrapes. (Good - Very Good). 200.00 - 400.00

LOT - 40

LOT - 41

41 - 1905 MY COCA - COLA BRIDE SHEET MUSIC. 13 - 1/2” x 10 -1/2”. This piece has strong colors and a great image on the front cover. There are areas of restoration on the front as well as a closed tear that goes through to the back. (Good - Very Good). 200.00 - 400.00 42 - 1905 COCA-COLA SHEET MUSIC. 36” x 17”. This piece features a cover of some Coca-Cola sheet music entitled “Old Folks at Home”. It is mounted on a matboard and ready to be framed. The cover piece on the left does have some wrinkling and minor paper loss on the upper right corner. The sheet music itself is in great condition. (Very Good).

300.00 - 600.00

LOT - 42

43 - 1905 MY COCA - COLA BRIDE SHEET MUSIC. 13-1/2” x 10-1/2”. The cover has strong colors and a nice graphic.

There are numerous fold lines, paper chips to the edges and some paper loss. (Very Good). 200.00 - 400.00 44 - 1906 COCA - COLA “BEN BOLT” SHEET MUSIC. 13 - 1/4” x 10”. The cover has wonderful colors and a great graphic.

There is a closed tear which runs through the entire piece about 3” from the edge up into the cover; also a tiny piece missing from the upper right corner as well as a few fold lines. (Very Good).

200.00 - 400.00

LOT - 43

www.MorphyAuctions.com | December 3, 2016

LOT - 44 19

45 - 1907 MY COCA-COLA BRIDE SHEET MUSIC. 25” L. The sheet music is shrunk wrapped onto a piece of foam board. The sheet music and cover are displayed separately. Some paper loss and edge wear on the cover. Image and colors are fantastic.

(Very Good). 300.00 - 600.00 46 - 1912 COCA - COLA HAMILTON KING ADVERTISING SIGN. Frame : 16 -1/2” x 10 -1/2”. This small paper advertising sign was illustrated by Hamilton King and was printed in Germany. The colors are faded.

There are some areas of soiling, fold lines and one hole to the upper right edge. (Fair).

300.00 - 600.00

LOT - 45

LOT - 46

LOT - 48

LOT - 50

LOT - 47 47 - EXTREMELY SCARCE 1912 COCA-COLA GOLDELLE GINGER ALE ADVERTISING POSTER. 24” x 16”. Poster retains its top and bottom metal strips. Made

by Ketterlinus, Philadelphia. The lithograph is extremely beautiful showing a woman dressed in her best clothing enjoying a bottle of Coca-Cola while driving her automobile. Some areas of restoration, mostly noticeable on the left hand edge and border. The poster has been relined with archival paper. This piece would benefit from a professional framing. (Very Good Plus). 8,000.00 - 15,000.00 48 - 1913 COCA - COLA PRINT BY HAMILTON KING. Frame : 16 -1/4” x 13 -1/2”. Nicely framed behind glass. Shows a fabulous image by Hamilton King of a beautiful woman holding a glass of Coca Cola. The print is in very good condition with a few small tight tears on the left corner area. (Very Good). 300.00 - 600.00 20

LOT - 49

49 - 1915 COCA-COLA ADVERTISEMENT NEWSPAPER CLIPPING. 22 -1/4” x 17”. This clipping is from the Oklahoma News and has an advertisement that reads “The Miracle Man Drinks Coca-Cola”. The page has some toning and some minor soiling. (Very Good).

100.00 - 200.00 50 - 1902 FRAMED COCA-COLA NAPKIN. Frame : 15” x 14 -1/2”. This napkin is framed behind glass and has some writing on it, which is giving a farewell reception to a lady in New Mexico. The napkin does have numerous wrinkles and minor paper loss. (Good - Very Good). 300.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

LOT - 51

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LOT - 57

51 - 1869 NEWSPAPER CLIPPING FOR PEMBERTON & CO. Framed : 34” x 26”. This piece is professionally framed behind glass.

The glass has a decal on it highlighting the Pemberton advertisement which is talking about Globe Flour Cough Syrup and Button Bush Syrup.

The newspaper clipping does have some minor soiling, waviness and fading but does display quite well. This is a very unique piece.

(Very Good). 200.00 - 400.00 52 - 1920’S COCA-COLA NEWSPAPER ADVERTISEMENT. This advertisement is from the “Youngston Daily Vindicator” and features a Coca-Cola advertisement offering 24 full bottles for $1.50.

The newspaper cutout does have some toning and paper loss on the left edge. (Very Good). 50.00 - 100.00 53 - LOT OF 2: COCA-COLA “MAKE EVERY MEAL A PARTY” POSTERS. Each :42” x 29”. Posters are unused but do have scattered edge wear and a few closed tears. Colors and graphics are quite nice and display well. (Very Good). 100.00 - 200.00 54 - COCA-COLA SIX PACK HALLOWEEN PAPER SIGN. Frame : 22 -1/4” x 18 -1/2”. This sign is framed behind glass and has a great image and strong colors. There are some rubs and moderate wrinkling to the right section. (Very Good). 200.00 - 400.00

55 - 1935 RAY NOBLE COCA - COLA WINDOW SIGN. Frame : 28 -1/2” x 16”. This paper sign was meant to be stuck to the inside of a window to attract passerby’s. Litho was made by Forbes of Boston. It is framed behind glass. The colors are very strong. On the right hand side there is some paper loss where the adhesive strip is. There is also a fold line in the center from shipping. (Very Good).

1,200.00 - 2,400.00 56 - COCA-COLA MURIEL MILLARD FRENCH PAPER SIGN. Frame : 26” x 13 -1/2”. Framed behind glass. Sign has some soiling to the left side and an area in the center right that shows some closed tears and hole punch that has tape residue. (Good - Very Good).

300.00 - 600.00 57 - COCA - COLA PAPER ADVERTISING SIGN. Frame : 29 -1/2” x 18 -1/4”. This sign retains its original Coca-Cola metal frame and is double sided and meant to be used for March, April, May and June on one side and November, December, January and February on the opposite side. Appears to have never been used.

(Near Mint). 300.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 58

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58 - 1936 COCA - COLA CHINATOWN PAPER POSTER. Frame : 29 -1/2” x 21”. The poster is professionally framed behind glass and as made by Forbes, Boston. It is in fantastic condition with almost no wear. The colors are very strong and the graphic is quite appealing. (Excellent Plus). 3,000.00 - 5,000.00 59 - 1938 COCA-COLA 6 PACK ADVERTISING DECAL. 20 -1/4” x 16”. This decal is framed behind Plexiglas, it has never been used. The decal does have some closed tears on the center left edge and wrinkling to the top section. It displays very well and is quite scarce. (Very Good). 200.00 - 400.00

60 - 1939 COCA - COLA BASEBALL ADVERTISING POSTER. Frame : 31” x 25”. This is a double sided poster that is framed with Plexiglas so both sides can be seen. Retains its original top and bottom strips. The poster is commemorating “100 Years of Baseball” and features pics of Walter Johnson, Babe Ruth, Connie Mack, Cy Young, and Hans Wagner. There are some closed tears, soiling and some wrinkled areas. (Very Good). 400.00 - 800.00 61 - 1942 COCA-COLA DECLARATION OF INDEPENDENCE ADVERTISING POSTER. 31 -1/2” x 26”. Poster was put out by Coca-Cola in 1942. It is in very good condition with some light toning and very light edge wear.

Displays well. (Excellent). 200.00 - 400.00 62 - LOT OF 3: EVERY DAY’S A HOLIDAY COCA - COLA SIGNS. Each : 24 -1/4” x 7” . This lot includes three Coca Cola paper signs with the same design. Two of these signs are thin paper and one is on a cardstock. Mild soiling and edge wear are present on two of the signs. (Very Good). 100.00 - 400.00

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www.MorphyAuctions.com | December 3, 2016

63 - EARLY FRAMED COCA - COLA ENVELOPE & DOCUMENTS. Frame : 42” x 29”. This is a very nice Coca-Cola piece that is professionally framed.

It features a late 1800’s Coca-Cola envelope with an original document stating the benefits of drinking Coca-Cola. Also included are numerous cards that show different druggists around the country which give testaments on how their customers love the benefits of drinking Coca-Cola. This is a very nice piece of Coca-Cola history.

(Excellent). 400.00 - 800.00 LOT - 63

64 - 1953 COCA-COLA GLOBETROTTERS PAPER SIGN. Frame : 56 -1/2” x 27 -1/2”. This large cardboard sign is framed behind Plexiglas. Shows five Harlem Globetrotters standing around a Coca-Cola cooler.

There are some areas of minor repair as well as soiling, rubbing and some discoloration. (Excellent).

2,000.00 - 4,000.00

LOT - 64

65 - VINTAGE COCA - COLA 5¢ PAPER SIGN. Frame : 28” x 10”. Framed behind glass. The sign is in excellent condition with some vertical fold lines. (Excellent).

200.00 - 400.00

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 65

LOT - 66

www.MorphyAuctions.com | December 3, 2016

66 - COCA-COLA BEN BOLT SHEET MUSIC. Framed: 25-1/2” x 16-1/2”.

Matted and framed under glass. The front and back are in two separate pieces. Good color and graphics. Some minor edge wear and tatter and one or two small closed tears. (Very Good).

400.00 - 600.00 23

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LOT - 70

67 - HARLEM GLOBETROTTERS & COCA - COLA POSTER. 24” x 17”. Framed without glass. Poster has some discoloration and appears to be glued into place.

(Excellent). 600.00 - 800.00

LOT - 71

LOT - 72

LOT - 73

68 - SET OF 6: COCA-COLA PAPER SIGNS. Each : 30” x 11”. Each sign is protected with a sheet of plastic and matboard. Each sign is different with great graphics and strong colors throughout. (Excellent).

300.00 - 600.00

71 - TONY BENNETT COCA - COLA ADVERTISING SIGN & PRESS PHOTO. 27 x 26 -1/4”. Circa 1957. Shrunk wrapped onto a foam board. Includes a signed press photo and a copy of the record that is shown on the sign. The sign is in very good condition with some mild rubs and scrapes. The press photo and record are in great condition. (Very Good Plus). 400.00 - 800.00

69 - COCA-COLA DIECUT VEGETABLE SALAD PAPER SIGN. 16” x 15”. Sign is shrunk wrapped onto a piece of cardboard. The colors are strong with no fading. There is some damage to the bottom corner and upper left corner. (Very Good). 50.00 - 100.00

72 - LOT OF 12: COCA - COLA TOONERVILLE BROCHURES. Frame : 16 -1/4” x 12 -1/4”. Most of the brochures are in fantastic condition with light wear. Colors and graphics are strong and display well. (Excellent).

250.00 - 500.00

70 - 1916 COCA - COLA SODA FOUNTAIN AD. 22” x 16”. 1916 newspaper clipping that shows an ad for soda fountains. The ad talks about soda fountains and how popular Coca Cola has become. (Very Good).

100.00 - 200.00

73 - ORIGINAL COCA - COLA DELIVERY TRUCK PHOTOGRAPH & DECAL. Largest Frame : 20 -1/4” x 16 -1/4”. This lot includes an early photograph of a Coca-Cola delivery truck sitting outside of a Coca-Cola bottling plant with numerous advertising signs in view. Photograph is framed behind glass and in fantastic condition. Also included is an original decal that can be seen on the side of the truck.

It is unused and framed behind glass. Has some wrinkles and a slight cloudiness but displays very well. (Very Good). 300.00 - 600.00

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www.MorphyAuctions.com | December 3, 2016

LOT - 74 LOT - 75

LOT - 77

LOT - 76

LOT - 78

74 - 1940 COCA - COLA FOUNTAIN SERVICES PHOTO. 40 -1/2” x 8 -1/4”. This is an original yard long photo showing the 1940 Fountain services Coca-Cola national convention in Atlanta. It is framed behind glass and in very good condition. (Very Good Plus).

300.00 - 600.00 75 - LOT OF 3: COCA-COLA HAND FANS. Largest : 13 -1/4” L. Two of the fans are advertising for the Democratic Party and have light wear with a few fold marks. The smaller fan is for the Spanish market and does have moderate paper loss and minor soiling. (Very Good). 100.00 - 200.00 76 - EARLY COCA-COLA FLAPPER GIRLS ADVERTISING PRINT. Frame :24 -1/2” x 20 -1/2”. This print is professionally framed behind glass and came from the Schmidt Museum in Kentucky. It features two pretty women enjoying their Coca-Cola. The image is very appealing and has nice warm colors. There are some areas of soiling, mostly noticeable to the upper right hand section of the print. (Excellent).

2,500.00 - 4,500.00 77 - LOT OF 3: EARLY COCA-COLA PAPER ADVERTISING PIECES. Included in this lot is a teens era Coca-Cola brochure which shows Elaine on the front cover with a glass of Coca-Cola in her hand. It does have some soiling and a tape repair on the spine. Also included is an early Coca-Cola coupon, in very good condition with some minor soiling. Lastly is an image of Miss Marion Davies holding a glass of Coca-Cola which has been cut out of a larger piece. (Very Good).

200.00 - 400.00 78 - 1899 COCA - COLA CALENDAR SECTION. Frame : 12” x 9 -1/2”. Framed behind glass. This is an 1899 Coca Cola calendar that has been trimmed. It still displays well and has strong colors. (Fair). 300.00 - 600.00

LOT - 79

79 - 1903 COCA - COLA ADVERTISING CALENDAR. Framed : 23” x 14”. Professionally framed behind glass. The colors are very vibrant and unfaded. Image is very crisp. Single April page copy.

There is a very small horizontal closed tear on the left center and the top corners do have some minor paper loss. (Excellent).

4,000.00 - 8,000.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 80

LOT - 81

LOT - 82

80 - 1904 COCA - COLA ADVERTISING CALENDAR. 23 -1/4” x 14” . Calendar is framed behind glass. Calendar shows a fabulous image of a woman dressed up in her finest clothes. There are some repairs to the calendar and a 4” closed tear along the bottom right corner. The June month sheet is displayed. (Very Good).

3,000.00 - 5,000.00

LOT - 83 81 - 1910 COCA-COLA ADVERTISING CALENDAR. Frame : 25” x 16”. The calendar is professionally framed behind glass.

It retains the original top metal strip and the December calendar page is displayed. The colors are very vibrant and crisp. The illustration was done by Hamilton King. There are a few areas of touch up, mostly noticeable to the top left corner. The piece displays very well.

(Very Good). 2,000.00 - 3,000.00 82 - 1919 COCA-COLA CALENDAR TOPPER. Framed: 29” x 15”. This calendar topper is framed behind glass and depicts a lady in a pink dress knitting and enjoying a bottle of Coca-Cola. The calendar does retain it’s top metal strip but is missing the calendar pad. There is some discolorations to the calendar with some waviness and light edge wear to the bottom. The piece does display quite well. (Very Good Plus). 300.00 - 600.00

26

LOT - 84

LOT - 85

83 - 1927 COCA-COLA ADVERTISING CALENDAR. Frame : 17 -1/2” x 10’. The calendar is professionally framed behind glass and retains its full calendar pad. It is from the Rexal Store, Augusta Maine. In very good condition with very minor fold lines.

(Excellent). 300.00 - 600.00 84 - 1927 COCA-COLA ADVERTISING CALENDAR FROM BROOKLYN. 12-3/4” x 7”. This calendar is shrunk wrapped onto a piece of foam board and has the August sheet from the calendar pad displayed. The calendar shows a beautiful woman holding a glass of Coca-Cola. It is in excellent condition with almost no wear. (Excellent Plus).

400.00 - 800.00 85 - 1927 COCA-COLA ADVERTISING CALENDAR FROM WISCONSIN. 12-3/4” x 7”. This calendar shows the November sheet on the month pad. There is some soiling, closed tears and a punch hole in the sheet.

The top of the calendar is in very good condition with a few light fold lines. There is a drawing on the back of the calendar of a baseball player. (Very Good). 300.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

86 - 1928 COCA - COLA ADVERTISING CALENDAR. 17 -1/2” x 12 -3/4”. Professionally framed behind glass. Shows the march sheet one the month pad. Exhibits light wear. (Very Good). 200.00 - 400.00 87 - 1928 COCA-COLA ADVERTISING CALENDAR. Frame : 14 -1/4” x 8 -1/2”. This calendar shows a women dressed up in her finest outfit enjoying a glass of Coca-Cola. The calendar pad is showing the June month.

Some discoloration on the pad as well as the area right below. There is some minor discoloration to the left center edge as well as a closed tear below the top center mounting hole. Calendar is from Chelsea, Vermont. (Good - Very Good).

200.00 - 400.00 LOT - 86

LOT - 87

LOT - 88 88 - 1932 COCA-COLA ADVERTISING CALENDAR. 24-1/2” x 12”. Calendar is in a protective sleeve with a wooden back. Titled “The Village Blacksmith” and has a December sheet showing on the calendar pad. There are a few tiny closed tears in the upper left edge as well as some light soiling. The illustration was done by Frederick Stanley.

(Very Good). 300.00 - 600.00 89 - 1939 COCA - COLA CALENDAR & PRINT OF WILL ROGERS. Largest Framed : 25 -1/4” x 19”. Both pieces are framed behind glass. The Will Rogers print does have a crack in the glass. The calendar does have some minor paper loss and punched holes. (Very Good). 300.00 - 600.00 90 - 1939 COCA-COLA CALENDAR GIRLS ADVERTISING SIGN. 56 -1/2” x 27 - 1/2”. The sign features illustrations of 12 different girls that were featured on Coca-Cola calendars throughout the years. The sign has very strong colors with some light corner wear. (Excellent). 700.00 - 1,400.00 91 - 1943 FRENCH COLA-COLA ADVERTISING CALENDAR. Frame : 25” x 19”. Calendar is framed behind Plexiglas and shows a beautiful woman holding a bottle of Coca-Cola. The calendar retains its original top metal strip and the July and August months are displayed on the calendar. There are a few wrinkle lines on the top section and a couple of rubs.

(Very Good Plus). 200.00 - 400.00

LOT - 89

LOT - 90

www.MorphyAuctions.com | December 3, 2016

LOT - 91 27

92 - 1944 COCA-COLA ADVERTISING CALENDAR. 21 -1/4” x 13”. Calendar is shrunk wrapped onto a piece of cardboard. It is in very good condition with very light wear. It would benefit from a professional framing.

(Excellent). 300.00 - 600.00 93 - 1945 COCA-COLA AMERICAN TROOPS ADVERTISING CALENDAR. Frame : 43” x 22”. Calendar is titled “We Clear The Way” and shows a soldier carrying a sledge hammer and a rifle while there are troops behind him.

The calendar section does not have any calendar attached but does have the January and February month printed.

It is professionally framed without glass. There are a few added holes and some wrinkling and fold lines. (Good - Very Good).

500.00 - 1,000.00

LOT - 92

LOT - 95

LOT - 96

94 - 1947 COCA - COLA BOY SCOUTS ADVERTISING CALENDAR. Frame : 30 -1/2” x 18 -1/2”. The calendar is framed behind Plexiglas and features and illustration by Norman Rockwell. The calendar retains its top metal strip and December calendar sheet. There is a slight separation to the right side of the metal strip and the calendar as well as some fold lines and a slight trim on the bottom edge. (Very Good).

400.00 - 800.00 95 - 1948 COCA-COLA SPANISH ADVERTISING CALENDAR. Frame : 33” x 21 -3/4”. Calendar is framed behind glass and shows the May/June months. There is a hole punched on the top center edge and some very minor fading. (Very Good). 200.00 - 400.00 28

LOT - 93

LOT - 94

LOT - 97

96 - 1949 COCA-COLA ADVERTISING CALENDAR. Frame : 33” x 21 5/8”. This calendar is framed behind glass. There is some slight fading, a hole punch to the top center edge and some pin holes to the hair section. (Very Good). 300.00 - 600.00 97 - 1949 COCA-COLA SPANISH ADVERTISING CALENDAR. 22-1/2” x 13”. The calendar is shrunk wrapped onto matboard and retains its original top metal strip. It is in fantastic condition with almost no wear. (Excellent). 400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 98

LOT - 99

LOT - 100

98 - 1951 SPANISH COCA-COLA ADVERTISING CALENDAR. Frame : 27 -1/2” x 19”. Calendar is framed behind glass and features a beautiful woman holding a bottle of Coca-Cola in her hand. There is some light soiling and a few light fold lines. (Excellent). 500.00 - 1,000.00 99 - 1952 COCA-COLA BOY SCOUTS ADVERTISING CALENDAR. Frame : 27” x 14”. The calendar is professionally framed behind glass. Features an illustration that was done by Norman Rockwell. The December calendar page is present.

The calendar retains the top and bottom metal strips. The calendar does have some minor paper loss on the left center edge and bottom left edge. (Very Good).

300.00 - 600.00 100 - 1953 COCA-COLA BOY SCOUTS ADVERTISING CALENDAR Framed: 38-3/4” x 21-3/4”. This calendar features an illustration by Norman Rockwell. It has a full calendar pad and is from the Coca-Cola bottling plant in Crawfordsville, Ind. There are some areas of soiling, insect damage, closed holes as well as wrinkling and fold lines. (Very Good).

400.00 - 800.00 101 - COCA-COLA NORMAN ROCKWELL ADVERTISING CALENDAR. Frame : 26 -1/2” x 13”. The calendar is framed behind glass. It retains its original top metal strip and full calendar pad with the top sheet still being displayed. There is a horizontal fold line in the center of the image and some pencil marks on the bottom right corner. (Very Good Plus).

200.00 - 400.00

LOT - 101

LOT - 102

102 - 1956 COCA-COLA ADVERTISING CALENDAR. Frame : 27 -1/4” x 18 -1/4”. Calendar is framed behind glass. Shows a daughter bringing her Mother a glass of Coca-Cola. The calendar does have some soiling and some punch holes to the left and right of the woman’s head.

(Very Good). 300.00 - 500.00

www.MorphyAuctions.com | December 3, 2016

29

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 103 LOT - 104

LOT - 105

103 - TIN COCA - COLA ADVERTISING CALENDAR. 15” x 7-1/4”. Calendar has a 1964 calendar pad affixed to the front. Appears to be in unused condition and is in fantastic shape.

(Excellent Plus). 200.00 - 400.00 104 - DIECUT COCA-COLA ADVERTISING SIGN. Frame : 20 -1/4” x 16 -1/2”. This sign appears to be stuck to a cardboard backing and is framed without glass. There is a trimmed piece on the left pinky finger. Made in 1944 and features a pretty woman holding a glass of Coca-Cola. There are some punch holes in the top of her head and to the bottom right corner as well as some minor soiling. (Very Good). 150.00 - 300.00 105 - 1916 COCA - COLA NORMAN ROCKWELL WINDOW DISPLAY. 42 -1/2” T. This is a very scarce sign that is part of a window display. It features the classic image of Elaine holding a glass of Coca Cola. It has been restored and does show some discoloration and some paper loss on the top right edge. Displays quite well and would be great in a frame.

(Excellent). 1,200.00 - 2,400.00

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www.MorphyAuctions.com | December 3, 2016

LOT - 106

106 - 1903 HILDA CLARK COCA-COLA ADVERTISING SIGN. Frame : 50â&#x20AC;? x 35â&#x20AC;?. This extremely rare cardboard sign is framed behind glass and features an illustration of Hilda Clark holding a glass of Coca-Cola in her right hand, in her left hand she holds a pen. The sign is beautiful, very large and has wonderful warm colors. There are some areas of restoration and the sign does have a slight bow. The sign does retain its original metal mounting holes on the top edge. (Very Good Plus).

10,000.00 - 20,000.00

www.MorphyAuctions.com | December 3, 2016

31

LOT - 107

107 - 1905 LILLIAN NORDICA CARDBOARD SIGN. 26 -1/2” x 47”. Fabulous and scarce advertising sign. Sign is mounted to a heavy mat board. There are numerous touch-ups and repairs throughout the sign. The sign still displays very well. Professionally restored.

(Excellent). 10,000.00 - 20,000.00

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www.MorphyAuctions.com | December 3, 2016

LOT - 108

LOT - 110

LOT - 109 108 - 1913 COCA-COLA FOLD-OUT WINDOW DISPLAY. 34” x 60”. This is an extremely rare window display. The center piece shows a woman enjoying a glass of Coca-Cola and has Coca-Cola logos on the other fold-out sections. Moderate soiling with some cardboard loss, bend marks and added holes. There are some tape repairs to the back. Displays better than described and would be a good candidate for restoration. (Very Good Plus).

3,000.00 - 5,000.00 109 - 1914 COCA-COLA CARDBOARD “BETTY” SIGN IN FRAME. Frame : 38” x 30’. This piece is framed behind glass with original frame. There are a few stains to the woman’s face and some slight waviness to the overall piece. Could use a professional cleaning.

(Good - Very Good). 2,000.00 - 3,000.00 110 - COCA - COLA 1910-1915 CARDBOARD ADVERTISING SIGN. Framed : 31 -1/2” x 19 -1/2” . This very scarce sign is framed behind glass. It features the straight sided bottle with paper label. There are moderate scrapes, rubs, discoloration and some hole punches. The sign still displays well and is hard to find in any condition. (Fair).

800.00 - 1,500.00

LOT - 111 111 - PAIR OF COCA - COLA CANADIAN DOUBLE SIDED SIGNS. Each : 36” x 20”. Both signs are identical. One side of the signs are in English while the others are in French. Both signs have cardboard loss and damage to the bottom lefts corners. There is also some soiling and punches present as well. (Very Good). 2,000.00 - 5,000.00

www.MorphyAuctions.com | December 3, 2016

33

LOT - 112

LOT - 113

SEE WEBSITE FOR ADDITIONAL PHOTOS

112 - 1923 DIECUT COCA - COLA ADVERTISING SIGN. 33” x 16”. This sign shows a woman dressed up in her winter clothes holding a glass of Coca-Cola. There is a prominent fold mark in the very center and numerous closed tears and punch holes throughout.

(Fair). 300.00 - 600.00 113 - 1924 COCA-COLA DIECUT WINDOW DISPLAY. Frame : 39 -1/2” x 34 -1/2”. This fabulous display is framed behind glass. It shows two inquisitive flapper girls holding some Coca-Cola and looking at a bi-plane. There is moderate soiling and discoloration with some bend marks and paper loss. This window display would be a good candidate for restoration and is near impossible to find. (Good).

2,000.00 - 4,000.00 114 - COCA - COLA ELKINS BOTTLER DIECUT STAND-UP SIGN. Frame : 23 -1/2” x 16”. This stand-up has some scuff marks, minor color loss and minor edge wear. (Very Good). 200.00 - 400.00

LOT - 114

34

www.MorphyAuctions.com | December 3, 2016

LOT - 117 117 - LARGE 1920’S COCA-COLA CARDBOARD ADVERTISING SIGN. 60” x 36”. This cardboard sign has its original metal frame and was made by the MCA Sign Co. Massilion Ohio. The sign features a 1915 Coca-Cola bottle on the right section while on the left it reads “Refresh Your Self. Sold Here Ice Cold Coca-Cola”. There are moderate rubs and scrapes as well as some surface loss and added punch holes. This is a very hard to find sign in any condition.

(Good - Very Good). 600.00 - 1,200.00 118 - 1926 COCA - COLA DIECUT WINDOW DISPLAY. Frame : 45 -1/4” x 33 -1/4”. This display is shadowbox framed behind Plexiglas and features a very unusual and appealing illustration of a woman holding a glass of Coca-Cola. There are some areas of cardboard loss, edge wear and rubs, but overall the piece displays quite well. This is a very hard to find Coca-Cola piece. (Excellent).

2,000.00 - 4,000.00

LOT - 118

LOT - 119

www.MorphyAuctions.com | December 3, 2016

119 - 1927 COCA-COLA DIECUT CARDBOARD DISPLAY. 28” T. This display is shrunk wrapped onto foam board and has a great appearance. It was originally at the Schmidt Museum of Coca-Cola in Kentucky. It is a stand alone section that is part of a larger window display. The colors are slightly faded and there is some very minor soiling and erased pencil marks. (Very Good).

400.00 - 800.00 35

120 - 1927 COCA-COLA CARDBOARD DIECUT ADVERTISING SIGN. 32-1/2” T. This is an extremely scarce advertising sign that was probably used for a window display. The sign comes with a wood and paper Coca-Cola umbrella that sits in the lady’s hand. Rare to find the umbrella in any condition.

This one does have some soiling and holes. The head of the woman has separated from the display and will need to be repaired. This would be a great candidate for restoration.

(Very Good Plus). 5,000.00 - 10,000.00 121 - COCA-COLA SIX PACK DIECUT ADVERTISING SIGN. 30” T. This sign shows a woman in a bathing suit carrying two six packs of Coca-Cola. It retains its original unused easel back. There is moderate rubbing and minor fading to the entire sign. There is a bend mark on the left six pack as well as in the woman’s neck. (Good - Very Good).

200.00 - 400.00 122 - 1928 COCA-COLA CARDBOARD SIGN W/ BOTTLE. Framed: 33-3/4” x 23-1/4”. This sign is professionally framed behind glass. The back of the frame is opened and shows that the sign has an easel back. There are some hole punches near the Coca-Cola on the top right as well as some cloudiness and soiling. There are also areas of restoration.

(Excellent). 1,000.00 - 1,200.00 123 - 1931 COCA-COLA CARDBOARD ADVERTISING POSTER. Frame : 39 -1/4” x 22”. The poster is framed behind glass. It features a woman holding a glass of Coca-Cola. There is a hold punch in the top center edge as well as some fold marks and possible closed tear on the bottom corner.

The colors are strong and the graphic is inviting and slightly abstract. The illustration was done

by John Lagana. (Very Good).

1,200.00 - 1,500.00

LOT - 120

LOT - 121 36

LOT - 122

www.MorphyAuctions.com | December 3, 2016

LOT - 123

LOT - 124

124 - 1931 COCA - COLA UNCLE REMUS & THE HAPPY ANIMALS. Largest : 41 -1/4” T. Appears to be complete. The colors are very vibrant and sharp. Graphics are wonderful and appealing. There is some wear to the bottom panel that says “Uncle Remus & The Happy Animals”, shows some paper peeling and minor paper loss, and there is a 4” separation on the left-hand seam. This piece displays wonderfully and is hard to find in any condition. (Excellent). 6,000.00 - 12,000.00

125 - 1931 DIECUT COCA - COLA ADVERTISING SIGN. 27” x 19”. This illustration was drawn by Norman Rockwell and shows a country boy eating a sandwich and drinking a bottle of Coca-Cola.

There are a few areas that show some surface loss to the bottom corners and the top right corner, some added holes and a pencil mark to the sandwich but overall this piece displays above average and is quite scarce. (Very Good). 1,200.00 - 1,700.00 126 - 1932 COCA-COLA LIFESIZE CARDBOARD CUTOUT. 63” T. Cutout features a woman in a scarf holding a glass of Coca-Cola. There is moderate soiling and fading throughout with some cracks, cardboard loss and a separated elbow that is included. There are also some added holes. (Fair). 750.00 - 1,500.00

LOT - 125

LOT - 126

www.MorphyAuctions.com | December 3, 2016

37

LOT - 127

LOT - 128

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 131

LOT - 129

127 - 1932 COCA - COLA CARDBOARD CUTOUT OF JUNE COLLYER. Frame : 23 -1/2” x 20 -1/2”. This is a very scarce diecut that is framed behind glass. It shows a picture of June Collyer relaxing at home with a glass of Coca-Cola. There are numerous scrapes, edge wear, minor paper loss and slight fading to this piece, but it still displays well. Also included is an autographed head shot of June Collyer, a photograph of her in a movie and a small description of who she was. (Good). 800.00 - 1,600.00 128 - 1932 COCA-COLA CIRCUS ADVERTISING SIGN. 49” x 32”. This cardboard sign retains very strong colors and a great graphic. There are a few light rubs and minor edge wear, mostly noticeable on the bottom. (Very Good Plus). 1,800.00 - 3,000.00

38

129 - 1932 COCA-COLA IDA BAILEY ALLEN DIECUT SIGN. 42 -1/2” x 43 -1/4”. This sign is temporarily mounted onto a foam board. Features a great illustration of Ida Bailey Allen with some Coca-Cola bottles. It is in very good condition with some minor paper lifting to the area “For the Emergency Shelf”. The colors are very vibrant and unfaded. There are a few closed tears to the very bottom panel of the sign. (Excellent). 1,500.00 - 2,000.00 131 - LARGE CARDBOARD COCA - COLA DIECUT ADVERTISING SIGN. 41 -1/2” x 29”. The sign is shrink-wrapped onto mat board and is titled “The Refreshing Custom”. The sign shows three women enjoying some glasses of Coca-Cola. Dates 1939 and made by Snyder & Black.

There are some nicks to the edges, paper loss, scuffs as well as a stain to the center woman’s face. (Very Good). 400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 132 132 - 1932 COCA-COLA DIECUT “CIRCUS” DISPLAY. Largest: 44” L. This display comes with its original packaging which is shrunk wrapped onto foam board. Also includes the complete set of diecut cardboard pieces. All pieces are shrunk wrapped to matboard for protection. There is some slight fading, soiling and added holes as well as a few areas of cardboard loss. The piece displays quite well.

Extremely hard to find complete set. (Excellent). 3,000.00 - 4,000.00

133 - 1933 COCA-COLA DIECUT SANTA SIGN. 50 -1/2” x 41”. This oversized sign has very strong colors and image showing Santa smiling while holding a glass of Coca-Cola. There is a closed tear to the left edge as well as some paper peeling on the Coca-Cola sign to the left. (Very Good Plus). 800.00 - 1,500.00 134 - COCA-COLA DIECUT CARDBOARD SODA FOUNTAIN ADVERTISING SIGN. Frame : 41” x 30”. Sign is framed behind Plexiglas and shows a woman on the telephone and is entitled “Meet Me at the Soda Fountain”. It appears that the top image has been reattached to a thicker cardboard and recut. It has moderate fading, rubs and scrapes throughout. (Very Good). 1,200.00 - 1,400.00

LOT - 133

LOT - 134

www.MorphyAuctions.com | December 3, 2016

39

LOT - 136

LOT - 135

LOT - 139

LOT - 138 135 - 1933 CAROLE LOMBARD & PHILLIPS HOLMES COCA-COLA SIGN. Frame : 43 -1/2” 35”. Very scarce sign that almost never comes up for sale. It shows the two actors holding up bottles of Coca-Cola. The piece is shadow boxed framed behind glass. There is some moderate soiling with some discoloration and fading. Upon close inspection you can see there are areas of touch ups. The frame is slightly loose and would need to be repaired. (Good - Very Good). 1,500.00 - 3,000.00

138 - 1934 COCA-COLA CARDBOARD ADVERTISING SIGN. 50” x 29 -1/2”. This sign features a man and a woman on the beach enjoying some bottles of Coca-Cola. It was made by Forbes, Boston. The sign does retain strong colors and the graphics are very appealing. There are light rubs throughout the sign with pin holes in the top right and left corners. The bottom corners and bottom edge do show some surface loss and damage. (Excellent). 1,800.00 - 2,400.00

136 - 1933 COCA - COLA CARDBOARD 3D HANGING SIGN. 22” x 9-3/4”. Sign was made by Niagara Litho Co. in Buffalo, New York. There is some corner damage on the top and bottom left and right corners, minor cardboard loss on the bottom left corner and a few rubs. This 3-D piece displays very well and is rather hard to find in any condition. (Very Good). 900.00 - 1,500.00

139 - 1930’S COCA-COLA BOTTLING ADVERTISING SIGN. 62 -1/4” x 34”. Has its original frame and a cardboard sign that is showing different images of Coca-Cola bottling at the turn of the century. The frame is in good condition with minor wear. The poster does have moderate soiling, waviness, rubs and one closed tear. (Very Good Plus). 600.00 - 900.00

40

www.MorphyAuctions.com | December 3, 2016

140 - LOT OF 4: 1930’S COCA-COLA CUT OUTS. Each : 15” L. Included in this lot are two athletic game cut outs as well as a Coca-Cola circus cut out and a Coca-Cola town cut out. All have never been used and are in very good condition. The circus cut out and both the athletic game cut outs do have some fold lines and a minor corner repair. (Very Good). 200.00 - 400.00

LOT - 140

LOT - 141

141 - 1920’S COCA COLA WINDOW DISPLAY CARDBOARD SIGN 18” x 13”. This 3 piece display shows a man and a woman on the phone with quotes on both saying “Meet me at the Soda Fountain”. The other sign shows a soda clerk dispensing a glass of Coca Cola. The 2 signs that show the man and woman are framed behind glass and the other is free standing. The free standing sign does have a sheet of plastic covering the entire surface. There is damage to the corners and a punch hole in the center of this sign. Both framed signs do have moderate rubs, with some soiling and corner damage.

(Very Good Plus). 2,500.00 - 3,500.00 142 - EARLY COCA-COLA DIECUT FLAPPER GIRL SIGN. Frame : 39 -1/4” x 34”. This very rare cardboard sign is framed behind glass. Shows a flapper girl relaxing on the dock at a beach with some Coca-Cola. Buildings pictured under her are from Atlantic City, NJ. It is an extremely hard to find sign and is quite appealing.

There is moderate fading, areas of cardboard loss and a repair to the woman’s face area. This sign would be a great candidate for restoration. (Very Good Plus). 1,500.00 - 2,500.00 LOT - 142

www.MorphyAuctions.com | December 3, 2016

41

LOT - 144

LOT - 143

LOT - 145

LOT - 146

143 - 1930’S COCA-COLA DIECUT CARDBOARD ADVERTISING SIGN. Frame :52 -1/2” x 35 -1/4”. Sign shows a woman behind an umbrella holding a glass of Coca-Cola. There are areas of discoloration and rubbing, added holes and a horizontal fold line running through the lower center of the image. (Very Good Plus). 1,000.00 - 2,000.00

145 - 1935 COCA - COLA SANTA STAND-UP SIGN. 41” x 32 -1/2”. This large early sign has staining and loss at the lower right and some staining along the bottom section. This is a very hard to find piece in any condition. (Very Good). 400.00 - 800.00

144 - 1930’S DIECUT COCA - COLA ADVERTISING SIGN. 27” x 24”. The sign features a snowman scooping ice into a glass of Coca-Cola. There are some stains, edge wear and a few pin holes as well. This sign is the centerpiece of a festoon. (Very Good Plus).

1,000.00 - 1,500.00 42

146 - 1940 COCA-COLA DIECUT CARDBOARD SIGN. Frame : 45” x 32 -1/2”. Sign is framed. Shows Santa happily holding a bottle of Coca-Cola. There are areas of cardboard loss, mostly noticeable on the bottom left and right corners. There are a few added holes, paper peeling and scuff marks. (Very Good Plus).

800.00 - 1,000.00

www.MorphyAuctions.com | December 3, 2016

LOT - 147

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 148

LOT - 149

LOT - 150

147 - COCA-COLA SIX PIECE “TRANSPORTATION” DIECUT SIGNS. Largest: 25-1/4” L. Signs are shrunk wrapped onto matboard and show images of a golfer, train, automobiles, boats and an airplane.

There is some areas of soiling, added holes, edge wear and minor fading. (Very Good Plus). 500.00 - 1,000.00

149 - 1936 COCA - COLA SANTA DIECUT SIGN. 40 -1/21” x 36”. The sign is mounted to a piece of cardboard. Has a great graphic of a toy train, duck and two Coca-Cola bottles. There are numerous fold lines, scrapes and punches, as well as scattered edge wear. (Fair). 400.00 - 800.00

148 - 1930’S COCA - COLA CARDBOARD ADVERTISING SIGN. 23 -1/4” x 22”. This sign is framed behind glass and features an illustration from Hayden Hayden showing a beautiful woman wearing a hat while holding a glass of Coca-Cola. It is in fantastic condition with a few light scrapes. (Excellent). 300.00 - 600.00

150 - 1936 50TH ANNIVERSARY COCA-COLA ADVERTISING SIGN. 50” x 30”. This sign is shrunk wrapped onto a piece of matboard. It has the dates 1886 & 1936 shown on top of two different women, both dressed in their outfits of the time. The colors remain very strong.

There is very light wear except for some minor bottom corner damage and one dent to the lower left edge. (Very Good - Excellent).

2,000.00 - 4,000.00

www.MorphyAuctions.com | December 3, 2016

43

LOT - 152 151 - 1936 COCA - COLA CARDBOARD DIE CUT SIGN. 44 -1/4” x 24”. Sign has great graphics and strong colors. There is some light soiling and edge wear and a few tiny added holes. (Excellent). 1,200.00 - 1,400.00

LOT - 151

152 - 1937 COCA - COLA POLICEMAN CARDBOARD SIGN. 33” x 45”. This is a very scarce sign that shows the same policeman as the metal school zone signs. It was made by Forbes of Boston. There is some bend marks and damage on the left fingers. There is also some soiling, rubs, scattered edge wear and about three small pinholes. The sign is shrunk wrapped onto a foam board. It displays very well. (Excellent).

1,200.00 - 1,800.00 153 - 1937 COCA - COLA DIECUT ADVERTISING SIGN. 42 -1/2” x 39 -1/2”. This large sign is mounted onto a piece of foam board and was original in the Schmidt Museum in Kentucky. It has some areas of paper loss and edge wear but still displays quite well.

(Very Good Plus). 1,500.00 - 1,800.00

LOT - 153 LOT - 154

154 - 1937 COCA - COLA CARDBOARD ADVERTISING SIGN. Frame : 36” x 18”. The sign is titled “Easy to Carry” and is framed behind glass. It is in exceptional condition with a light mark on the bottom left edge. The rest of the sign is in fantastic condition with a few light rubs. (Excellent Plus).

1,500.00 - 2,500.00

LOT - 155 44

155 - 1937 COCA - COLA CARDBOARD WINDOW DISPLAY. 51-1/4” x 31”. This large bi-fold cardboard display rarely comes up for sale. This piece has nice colors and a great graphic. Titled “It’s the refreshing thing to do, Drink Coca-Cola”. Illustration shows a well-dressed woman enjoying a glass of Coca-Cola. There are some scuff marks, edge wear and some punched holes. The seam in the center is about halfway separated and will need some repair.

(Very Good). 1,500.00 - 3,000.00

www.MorphyAuctions.com | December 3, 2016

LOT - 156

LOT - 157

LOT - 159

LOT - 158

156 - LOT OF 2: COCA-COLA DIECUT CARDBOARD SIGNS. Largest : 35-1/2” T. One sign features the Sprite boy peering around a large glass of Coca-Cola and the other sign features some food and a large glass of Coca-Cola on a serving tray. Both exhibit moderate wear with rubs, scrapes, edge wear and added holes. The Sprite boy does have some cardboard loss. (Very Good Plus). 600.00 - 800.00

158 - 1940 COCA-COLA SIX PACK LADY STAND UP SIGN. 64” T. This is a large easel back stand up sign that shows a woman carrying her purse and a six pack of Coca-Cola. There are some areas of minor paper loss, a few punch holes and a bend mark on the top of the leg area that has made the paper peel a little bit. This is a very rare piece to find in this condition. (Excellent Plus). 1,500.00 - 2,500.00

157 - 1939 COCA-COLA EASEL BACK ADVERTISING SIGN. 37” x 29”. This sign was printed in Canada and shows a woman promoting the new six pack “Easy to Carry” bottle case. The colors are very strong on this sign and there are some areas that show rubs and minor scrapes. One additional hole punched to the right side of the Coca-Cola carrier. (Excellent).

800.00 - 1,600.00

159 - PAIR OF DIECUT COCA - COLA CARDBOARD SIGNS. Each : 20 -1/2” L. Both signs are framed behind Plexiglas. The signs have moderate soiling and pin holes with some bend marks and edge wear.

(Very Good Plus). 400.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

45

LOT - 161

LOT - 160

LOT - 162

160 - 1941 COCA-COLA CARDBOARD ADVERTISING SIGN. 50” x 29 -1/2”. Sign is dated 1941 and made by Edwards & Deutsch Chicago. It features a pretty woman holding a bottle of Coca-Cola.

The condition is fantastic with very strong colors, light edge wear and one closed tear to the bottom left corner and minor corner wear to the right. (Very Good Plus). 1,100.00 - 1,600.00 161 - LOT OF 2: 1941 COCA - COLA ITALIAN CARDBOARD SIGNS. Each: 25” x 17-1/4”. Both of these signs feature the Sprite Boy. Colors are very strong and unfaded. There is some very light edge wear and some damage to the boy’s hair on the top. (Very Good Plus).

1,200.00 - 2,000.00 162 - LARGE 1940 COCA-COLA SANTA CARDBOARD SIGN. 43” x 33”. Sign is shrunk wrapped onto a matboard and shows Santa looking at a bottle of Coca-Cola in his hand, entitled “Somebody knew I was coming”. The colors are quite strong. There is some mild soiling, edge wear and a few rubs. Displays well overall and would look great framed. (Very Good Plus). 900.00 - 1,000.00 163 - 1942 COCA-COLA SANTA DIECUT SIGN. 51” x 27”. This sign shows Santa drinking a bottle of Coca-Cola and is titled “They remembered me”. The sign does have moderate edge wear with some scrapes, minor fading and light soiling. The Coca-Cola button on the top left is loose and has tape repair on the back. It will need to be reinforced. (Very Good). 300.00 - 600.00

LOT - 163 46

www.MorphyAuctions.com | December 3, 2016

LOT - 165

LOT - 166 LOT - 164 164 - LARGE 1942 COCA-COLA SANTA DIECUT ADVERTISING SIGN. 53” x 25”. Sign is entitled “They Remembered Me” and shows Santa happily enjoying a bottle of Coca-Cola.

There are some bend marks, edge wear and a few paper chips but the sign does display quite well. It retains the original easel back. (Very Good Plus).

400.00 - 800.00 165 - 1940’S COCA-COLA WOODEN KAY DISPLAYS SIGN. 39” x 11”. The sign reads “Ye Who Enter Here on Refreshment Bent Shall Welcome Be and Forth With Blessings Sent”. There is a embossed tin “Y” on the left side and a embossed tin Coca-Cola bottle on the right side. Some soiling with mild oxidation to the metal parts and some minor wood loss. (Very Good Plus).

500.00 - 800.00

LOT - 167

166 - THREE PIECE COCA-COLA KAY DISPLAYS SIGN. Largest: 41” L. This is a mixture of wooden and tin signs. Ends of each sign are painted Coca-Cola signs with eagles on the top. Sign is quite unusual and does not come up for sale often. Minor paint loss, very mild oxidation to the metal signs.

(Very Good). 600.00 - 1,200.00 167 - 1943 COCA-COLA STAND UP SERVICE GIRL. 17” T. The girl has some light bend marks in her legs and the head has a prominent bend mark around the neck area and looks like it may have been reattached.

(Very Good). 300.00 - 600.00 168 - LARGE 1943 COCA-COLA SANTA DIECUT ADVERTISING SIGN. 51” x 33”. This sign shows Santa walking in the snow while holding a bottle of Coca-Cola. Entitled “The Global High Sign”. There are a few closed tears, paper chips, minor soiling and edge wear. (Very Good Plus). 700.00 - 1,300.00

www.MorphyAuctions.com | December 3, 2016

LOT - 168 47

LOT - 169

LOT - 171

169 - LOT OF 2: 1944 & 1948 COCA-COLA STAND UP SIGNS. Largest : 14 -1/2” L. The 1948 sign has a pinhole on the top with some minor edge wear to the bottom as well as some minor damage to the bottom corners. The colors remain strong and the graphic is wonderful. The 1944 sign has some fold lines to the center of Santa’s legs as well as a bent left foot that has cracked. (Very Good Plus). 400.00 - 700.00 171 - LOT OF 2: 1944 COCA-COLA ADVERTISING SIGNS. Both signs are professionally framed and have a great appearance. One of the signs shows the Sprite Boy and the other shows a glass of Coca-Cola. Both are dated 1944. There is a minor tear on the Coca-Cola glass sign and some minor soiling to the Sprite Boy sign.

(Very Good Plus). 700.00 - 1,200.00

172 - 1945 CARDBOARD COCA - COLA CUTOUT ADVERTISING SIGN. 44” L. Sign is dated 1945 on the bottom left edge. Shows a mother and daughter enjoying some Coca Cola. There are some bend lines, scrapes, added holes and edge wear visible. This is a very scarce sign. (Very Good).

700.00 - 1,500.00 173 - SET OF 3: DIECUT CARDBOARD MGM ACTRESS SIGNS. Largest : 13” x 12 -1/2”. One sign is from Jean Harlow, the second from Benita Hume and the last from Maureen O’Sullivan.

Each of these is from 1933.

There is moderate soiling to the O’Sullivan and Harlow signs as well as cardboard loss and fading. The Benita Hume diecut sign does have some soiling on the top near her forehead up to the edges, but the colors remain stronger than the other two. (Very Good Plus). 700.00 - 1,000.00

LOT - 172

LOT - 173

LOT - 174 48

www.MorphyAuctions.com | December 3, 2016

174 - LARGE COCA - COLA STAND UP ADVERTISING DISPLAY. 96 -1/2” T. This display is double sided and features two comical characters with a music motif.

There are numerous bend marks, scrapes and rubs throughout.

(Very Good). 500.00 - 700.00

175 - 1940’S COCA-COLA DIECUT ADVERTISING SIGN. 32 -1/2” T. Printed in Canada and shows a woman holding a tray of food and Coca-Cola. There is a few added holes, one repaired corner as well as a few rubs and minor scrapes.

(Very Good Plus).

800.00 - 1,000.00 LOT - 175

LOT - 176

176 - EARLY COCA-COLA FOLDOUT CARDBOARD ADVERTISING DISPLAY. 49” x 31-1/2”. Display is titled “The Year Round Drink” and has five beautiful panels which show people doing activities such as ice skating, relaxing on the beach and other great images. The colors have darkened over the years and there is some soiling, punch holes, edge wear and tape repairs to all of the pieces.

(Very Good Plus). 3,000.00 - 6,000.00 177 - 1934 COCA-COLA FESTOON ELEMENT. 30” x 19”. This piece is shrunk wrapped onto foam board. There are some fold marks, mostly noticeable to the right hand cut out and the bottom cut out. There is some minor soiling and minor edge wear. Overall the piece displays quite well.

(Very Good). 300.00 - 600.00

LOT - 177

178 - LARGE 1940 COCA-COLA DIECUT EASEL BACK SIGN. 43-1/4” x 32”. This sign is shrunk wrapped onto a piece of cardboard. Shows a woman enjoying a bottle of Coca-Cola while standing in front of a Coca-Cola cooler. Titled “The Pause that Refreshes”. The colors and image are both very strong.

There are some light scrapes and rubs as well as some scattered edge wear, mostly noticeable on the bottom corners. (Very Good Plus).

1,200.00 - 1,700.00 179 - LARGE COCA-COLA CARDBOARD “ZING” ASTROBOY SIGN. 58” x 31”. This large sign has a 3-D look and shows the Astroboy with plates of food and a bottle of Coca-Cola.

The piece is shrunk wrapped onto a foam board. The colors are strong. There is some areas of soiling, slight waviness, edge wear and minor paper lifting. (Very Good). 200.00 - 400.00

LOT - 178

LOT - 179

www.MorphyAuctions.com | December 3, 2016

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LOT - 181

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 180

180 - LARGE COCA-COLA SANTA DIECUT ADVERTISING SIGN. 53-1/2” x 26-1/2”. The sign shows Santa standing up next to some toys enjoying a bottle of Coca-Cola. The sign is entitled “Greetings from Coca-Cola”. There is some soiling, a few closed tears and edge wear but the sign does display very well. It is shrunk wrapped onto foam board. (Very Good). 600.00 - 1,200.00 181 - CARDBOARD COCA-COLA PAUSE & REFRESH ADVERTISING SIGN. Framed: 44-1/2” x 28”. Sign has a Kay Displays frame made of wood and metal. The sign does have some waviness, soiling with some scrapes and over paint. (Very Good).

600.00 - 900.00 182 - EARLY CARDBOARD COCA-COLA “SOLD HERE” ADVERTISING SIGN. Framed: 59-1/2” x 20-3/4”. This large vertical Coca-Cola sign is made of cardboard with a tin frame. Extremely scarce and rarely shows up for sale. The colors are strong. There is some moderate soiling, a prominent fold in the center that has caused cracking and cardboard loss and areas that show some residue and slight cloudiness. (Good). 600.00 - 1,200.00

50

LOT - 182

LOT - 183

183 - LARGE COCA-COLA DIECUT SANTA ADVERTISING SIGN. 49-1/2” x 26-1/2”. Sign shows Santa holding three bottles of Coca-Cola in each hand. The graphics and colors are nice. There are some areas of paper lifting, edge wear, mild fading and scrapes. (Very Good Plus). 500.00 - 800.00 184 - EARLY COCA-COLA DIECUT ADVERTISING SIGN. 36-1/4” x 38”. Sign shows a woman with a glass of Coca-Cola in one hand and holding her hat on with the other. The sign does have nice warm colors with some slight fading, soiling and a repair to the right arm (Very Good Plus). 500.00 - 1,000.00

www.MorphyAuctions.com | December 3, 2016

185 - LARGE COCA-COLA SANTA DIECUT ADVERTISING SIGN. 53-1/2” x 28”. Sign shows Santa holding three bottles of Coca-Cola in each hand. The easel back is still intact on the back. There is some soiling, a bend to the left arm, scattered edge wear and rubs. (Very Good Plus).

500.00 - 1,000.00

LOT - 184 186 - LARGE COCA-COLA DIECUT SANTA ADVERTISING SIGN. 48” x 26”. Sign has a 3-D look that shows a boy peering around a corner and shows Santa Clause opening up a bottle of Coca-Cola. There is some edge wear, minor soiling and a few rubs but the piece displays above average. The bottom part reads “Stock Up for the Holidays” it does show a tiny bit of surface loss. Rare. (Very Good Plus).

700.00 - 1,000.00 187 - LARGE COCA-COLA SANTA DIECUT SIGN. 47” x 32”. This large sign shows one of Santa’s elves pouring a glass of Coca-Cola for Santa.

The sign does have moderate fold marks throughout as well as some closed tears, edge wear and rubbing. Rare. (Very Good Plus). 500.00 - 700.00

LOT - 185

LOT - 186

LOT - 188

LOT - 187

188 - COCA-COLA DIECUT CIRCUS DISPLAY. Largest: 45” x 28”. This large piece has very strong colors and great graphics which show a giant circus with numerous crowds enjoying themselves. Some fold lines and bends with edge wear and minor soiling. (Very Good Plus).

800.00 - 1,500.00 189 - COCA COLA BUSY PEOPLE DIE CUT CARDBOARD SIGNS. Each: 43” x 22-1/4”. This lot comes with 3 signs. The center piece shows a soda jerk holding a glass of Coca Cola and is titled “Be Alert”. The 2 side pieces are titled “A drink for busy people”, and show different images of men and women doing different activities while enjoying some Coca Cola. the centerpiece is in very good condition with a few light rubs. The 2 side pieces have moderate soiling a few added holes and edge wear. (Excellent).

3,000.00 - 3,500.00

LOT - 189

www.MorphyAuctions.com | December 3, 2016

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190 - PAIR OF EARLY COCA - COLA CARDBOARD WREATH CUTOUTS. Each: 11-1/2” Dia. Included in this lot are two different wreath cutout signs, both made of pressed cardboard. Both exhibit cardboard loss.

One has some soiling, breaks, separations, fold lines and edge wear.

(Very Good). 1,200.00 - 1,800.00

LOT - 190

LOT - 191

LOT - 192

LOT - 193

191 - COCA-COLA “SPORTS CAR” BACKBAR DISPLAY. Largest: 24” L. Display does come with its original packaging with numerous tears and paper loss. All of the cardboard cutout panels are shrunk wrapped onto foam board. There is a moderate amount of bend marks with some soiling and edge wear. (Very Good). 500.00 - 800.00 192 - LOT OF 4: COCA-COLA DIECUT ADVERTISING SIGNS. Each: 16-1/2” L. These signs are part of a festoon and show four smiling men with glasses of Coca-Cola in their hands. Three of the signs are identical with areas of bend marks, added holes, scuffs and edge wear. (Very Good).

250.00 - 500.00 193 - EARLY DIECUT COCA-COLA BOTTLE SIGN. 19” x 9-1/2”. This sign is professionally framed behind glass and has a great diecut image of a hand holding a bottle of Coca-Cola and reads “Ours Is Ice Cold”. This is a very scarce sign that hardly ever shows up for sale. It does have some fading, soiling, bend marks and cardboard loss. It does display well but could use some restoration. (Very Good Plus). 1,300.00 - 1,800.00 194 - LARGE 1940’S COCA-COLA DIECUT ADVERTISING SIGN. 44” x 31”. This sign was made for the Canadian market and shows a large Coca-Cola bottle being held in one hand while the other hand holds a sandwich. The colors and graphics are strong. There are some areas of minor soiling, slight paper lifting, scattered edge wear and one area of cardboard loss to the bottom right edge. (Very Good Plus). 700.00 - 1,000.00

LOT - 194 52

www.MorphyAuctions.com | December 3, 2016

195 - 1947 COCA - COLA DIECUT CARDBOARD SIGN. 24” x 19”. In excellent condition with almost no wear. Shadow box framed. Would be hard to improve on this condition.

(Near Mint). 500.00 - 1,000.00 196 - 1948 DIECUT COCA-COLA ADVERTISING SIGN. 20-1/2” x 19-1/2”. Framed behind glass, this is a two piece sign, dated 1948. Shows a pretty woman holding a glass of Coca-Cola. There is some fading to the piece as well as one added hole in the woman’s hand. There is also some soiling, closed tears and cardboard loss to the edges. (Good).

300.00 - 600.00

LOT - 195

LOT - 196

197 - 1947 COCA - COLA SPORTS FESTOON HANGERS SIGN SET. Each: 15” x 13”. This set is complete and comes with the original packaging. Packaging is damaged with numerous tears and paper loss. Included in this lot are pictures of Ty Cobb, Willie Hoppe, Man O’ War, Bobby Jones and numerous others. Light wear including mild edge wear and some rubs.

(Excellent). 3,000.00 - 4,000.00

LOT - 197

LOT - 198 198 - 1947 CANADIAN COCA - COLA CARDBOARD SIGN. 36” x 20”. This elegant sign features a pretty woman enjoying a bottle of Coca-Cola. The colors are very strong, as is the graphic. There are some rubs, edge wear and corner wear. Still displays very well. (Excellent).

800.00 - 1,000.00

199 - LARGE 1947 COCA-COLA CARDBOARD SIGN. 45” x 30-3/4”. Sign was made

by Snyder & Black Inc. Retains its original easel back. Light bend marks on the corners of the separation in the center and a few rubs and scrapes throughout.

(Excellent). 700.00 - 1,000.00 200 - 1943 COCA - COLA SHARE FAIR PLAN SIGN. 30 -1/2” x 21 -1/2”. The sign is cardboard and designed so the sides pop-up to form a frame. The sign is in very good condition with some minor wear to the corners. (Very Good Plus).

500.00 - 700.00 LOT - 199

LOT - 200

www.MorphyAuctions.com | December 3, 2016

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LOT - 201

LOT - 202

LOT - 203 201 - 1950 COCA - COLA DELICIOUS & REFRESHING CARDBOARD DISPLAY. 73” L. Centerpiece shows a woman wearing a large hat enjoying a glass of Coca-Cola. The colors are strong and graphics are appealing.

Some minor areas of soiling, edge wear and paper peeling.

(Very Good). 800.00 - 1,500.00 202 - 1951 COCA - COLA GIRLS’ HEADS BACK BAR DISPLAY. Each: 25” L. This display comes with its original packaging. Display itself is complete and has six cardboard cut-out signs that show images of women enjoying Coca-Cola. Colors are strong. Minor wear such as fold marks, minor soiling and a few bends. (Excellent).

700.00 - 1,400.00 203 - 1951 COCA-COLA “MARKET” BACKBAR DISPLAY. 24-1/2” L. Display comes with eight pieces and the original packaging. The colors are quite strong. There are some light bend marks and mild edge wear. (Very Good Plus). 800.00 - 1,500.00 54

www.MorphyAuctions.com | December 3, 2016

LOT - 205

LOT - 206

LOT - 207

SEE WEBSITE FOR ADDITIONAL PHOTOS

205 - 1952 TRAVEL REFRESHED COCA - COLA SIGN. Frame : 21 -1/2” x 18 -1/2”. Framed behind glass. The die cut cardboard sign does have some minor fading. (Very Good Plus).

400.00 - 600.00 206 - 1952 COCA-COLA DIECUT STAND UP DISPLAY. 17 -1/4” L. This is a two piece display. There is a small Coca-Cola button, that is suppose to be part of the left candle, which is missing.

There are some fold lines and minor soiling. (Very Good).

200.00 - 300.00 207 - FRENCH COCA-COLA SANTA DIECUT EASEL BACK SIGN. 24” x 16”. The sign shows Santa and his elves enjoy some food and a Coca-Cola. The easel back has not been used. There is some soiling to the upper right hand section, minor corner damage to the bottom left and soft corner on the top left. (Very Good Plus). 300.00 - 500.00 208 - 1952 COCA-COLA SANTA DIECUT CARDBOARD SIGN. 56” x 28”. This sign shows Santa enjoying some Coca-Cola while a bunch of Christmas presents sit on his lap. Areas of scuff marks, edge wear and paper peeling. Displays well. (Very Good Plus).

800.00 - 1,000.00

LOT - 208

www.MorphyAuctions.com | December 3, 2016

55

LOT - 209

LOT - 210

LOT - 211

LOT - 212

LOT - 213

209 - LARGE TWO PIECE 1952 COCA-COLA SANTA SIGN. Largest: 39” T. This piece is titled “Stock Up for the Holidays” and has Santa holding a bottle of Coca-Cola in his right hand. The candles mount to the Santa sign, giving it a great look. Some soiling, mild discoloration with some bend marks and scattered edge wear.

(Very Good). 300.00 - 600.00

212 - LARGE COCA-COLA DIECUT CARDBOARD SIGN. 48” x 38”. Sign is mounted onto a large piece of matboard. Dated 1947 and shows a woman carrying a tray of hor d’oeuvres and bottles of Coca-Cola. Titled “Serve Coke at Home”. Moderate edge wear, prominent bend mark running from top to bottom, bend on the bottom left corner and some soiling. (Very Good Plus). 500.00 - 700.00

210 - 1953 COCA - COLA WORLD TIME BACK-BAR DISPLAY. This rare back-bar display is new old stock and has never been used or displayed. Comes with its original envelope, which is taped to the box now holding the display. All of the display pieces are in very good condition with some very light edge bumps and minor wear.

(Near Mint). 1,500.00 - 3,000.00

213 - EARLY COCA-COLA “ACCEPT NO IMITATIONS” CARDBOARD SIGN. 30” x 18”. Sign shows a woman on the right holding an early paper label on Coca-Cola bottle in her hand. Reads “Accept No Imitations”.

The piece is rather fragile with some added holes, moderate cardboard loss, soiling and discoloration. It would be a good candidate for restoration as it is such a scarce piece. (Good).

800.00 - 1,600.00

211 - COCA-COLA DIECUT PICNIC ADVERTISING SIGNS. 37 -1/4” L. Dated 1954. This piece is shrunk wrapped onto a foam board. The colors are strong and the main sign is in very good condition with a few fold lines and very light edge wear. The four diamond signs are all in very good condition with light wear.

(Excellent). 300.00 - 600.00 56

www.MorphyAuctions.com | December 3, 2016

LOT - 214

LOT - 215

LOT - 216

LOT - 217

214 - 1954 COCA-COLA “SCHOOL KIDS” FESTOON. Largest: 35-3/4” L. All pieces are shrunk wrapped onto foam board. It does display well. The center piece has a three dimensional appearance and it damaged on both bottom corners. There are a few areas of soiling throughout. (Very Good Plus).

500.00 - 1,000.00 LOT - 218 215 - FRAMED COCA-COLA SKIING ADVERTISING SIGN. 28 -1/2” x 20”. This sign is framed with a Kay Displays wooden frame. It shows a couple enjoying some bottles of Coca-Cola. On the backside of the sign is another image that shows a group of women enjoying some Coca-Cola as well. Frame is in very good condition. The cardboard sign does have some soiling and slight waviness.

(Very Good Plus). 300.00 - 600.00 216 - LARGE WOODEN FRAMED COCA - COLA TIN ADVERTISING SIGN. Frame : 46 -1/4” x 46 -1/4”. This 1950’s Coca-Cola advertising sign retains its original wooden frame and has never been used. It has an excellent graphic with strong colors and a great gloss. There are a few minor scrapes. (Excellent Plus). 1,200.00 - 2,000.00

LOT - 219 218 - COCA - COLA CARDBOARD YELLOW CASE ADVERTISING SIGN. Frame : 15” x 12”. This sign features an original metal Coca-Cola frame with a removable cardboard sign that shows a gas attendant putting a case of Coca-Cola in a woman’s trunk. The sign does have moderate soiling, mostly noticeable in the clouds, and there are also a few punched holes. (Very Good). 200.00 - 400.00 219 - LOT OF 4: 1955 COCA-COLA CARDBOARD SIGNS. Each : 16” x 15”. Each sign is identical. There is some minor soiling to a few of the signs and some light bend marks. One has a tiny chip to the upper left edge. (Very Good). 200.00 - 400.00

217 - COCA-COLA SELF FRAMED SPANISH TIN ADVERTISING SIGN. 27 -1/2” x 19 -1/2”. This sign was made in the United States for the Spanish market. It has strong colors and a great graphic. There are some shallow bends with edge wear around the entire sign. There are also a few scrapes to the main field. (Very Good Plus).

500.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 220

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 223

LOT - 224

220 - 1950’S DUTCH CARDBOARD ADVERTISING SIGN. Frame : 29 -1/2” x 18 -1/2”. This sign is framed behind glass and is in fantastic condition with almost no wear. (Near Mint). 400.00 - 800.00 221 - 1950’S COCA - COLA DUTCH CARDBOARD ADVERTISING SIGN. Frame : 29 -1/2” x 18 -1/2”. This lenticular sign is framed behind glass and features a great image of a woman enjoying a bottle of Coca-Cola. The sign has a few light marks on the bottom center edge and a few minor areas of soiling. (Very Good Plus). 500.00 - 800.00 223 - COCA-COLA REFRESCA MEXICAN ADVERTISING SIGN. 22” x 16”. Sign is self framed with strong colors and a nice graphic of a man sitting on a tractor. There are some added holes to the borders and a few in the field. There are also some scuff marks in the field and shallow bends. (Very Good). 500.00 - 1,000.00

58

LOT - 221

LOT - 225

224 - 1950’S ITALIAN COCA-COLA ADVERTISING SIGN. 20” x 16”. This cardboard sign shows a woman holding a bottle of Coca-Cola. The sign does show areas of paper loss and edge wear, mostly noticeable on the bottom. (Very Good). 200.00 - 400.00 225 - EARLY COCA-COLA WOODEN CRATE CARDBOARD SIGN. 19-3/4” x 16”. This sign has been cut down on the left, right and top edges. It has been mounted onto a piece of cardboard and has a few areas of restoration. Shows a very early Coca-Cola wooden crate as well as some women being served bottles of Coca-Cola. (Very Good).

300.00 - 600.00 226 - LARGE 1950’S COCA-COLA ADVERTISING POSTER. 55” x 40”. This poster has incredible colors and a very bold graphic showing a six pack of Coca-Cola. It appears to be unused and is shrunk wrapped onto a piece of cardboard. There is some very light edge wear and fold lines from when it was shipped. (Excellent).

500.00 - 1,000.00

www.MorphyAuctions.com | December 3, 2016

227 - 1950’S MEXICAN COCA-COLA CARDBOARD ADVERTISING SIGN. 36” x 20”. Sign shows a Mexican woman dressed up holding a bottle of Coca-Cola. Dated 1954. Colors are very strong with an appealing graphic.

There are some added pin holes, edge wear and light soiling.

(Very Good Plus). 500.00 - 800.00

LOT - 226

LOT - 227

LOT - 228

LOT - 230

LOT - 231

229 - 1950’S COCA-COLA SANTA DIECUT CARDBOARD SIGN. 48” x 22-1/4”. This sign shows a boy peering around a corner looking at Santa opening a bottle of Coca-Cola. There is some light soiling, a few scuff marks as well as some damage to the bottom right corner. The colors are strong and the graphics are very appealing. (Very Good Plus). 600.00 - 900.00

LOT - 229

230 - COCA-COLA DIECUT CARDBOARD SIGN. 20-1/2” x 12-3/4”. This sign is framed behind glass and shows a woman holding a bottle of Coca-Cola. There is moderate soiling, wrinkling, cardboard loss and edge wear. (Good). 300.00 - 500.00

228 - LARGE COCA-COLA DIECUT SANTA ADVERTISING SIGN. 231 - 1950’S COCA-COLA SPRITE BOY HEXAGON SHAPED SIGN. 54” x 25”. Dated 1947. Sign shows Santa holding a toy 27-1/4” x 27-1/4”. This sign shows the Sprite Boy on the right side of the sign in one hand and a bottle of Coca-Cola in the other. Titled and a Coca-Cola button on the left. Titled “Drink Coca-Cola in Bottles”. The “Greetings from Coca-Cola”. Original easel back with strong colors and graphics are strong. There are some scattered paint chips, rubs and colors and a great graphic. There are a few stains, minor shallow bends. Displays well. (Very Good). 400.00 - 800.00 edge wear and a bent left corner. (Very Good Plus).

600.00 - 800.00 59 www.MorphyAuctions.com | December 3, 2016

LOT - 232

LOT - 233

LOT - 234

LOT - 235

232 - 1950’S COCA-COLA SPRITE BOY HEXAGON SHAPED SIGN. 27-1/4” x 27-1/4”. Very unusual sign from Coca-Cola that shows a six pack on one side and the other side is the Sprite Boy pointing at the title which reads “Take Home a Carton”. The colors are strong as well as the graphic. Areas of soiling, paint chips and some rubs.

(Very Good). 400.00 - 800.00 233 - 1950’S COCA - COLA SANTA CARDBOARD SIGN. 54” x 26 - 1/2”. Sign is dated 1946 and shows Santa enjoying a bottle of coca-cola. It has strong colors. There is minor edge wear, some soiling and scuff marks but displays well. (Very Good Plus).

500.00 - 700.00

235 - 1956 COCA - COLA CARDBOARD DIECUT DIMENSIONAL SIGN. 32” x 28”. Shrunk wrapped onto a foam board. Sign is in very good condition with some light stains on the left edge and some bend marks on the top of the Coca Cola button edge. (Very Good Plus).

300.00 - 600.00 236 - COCA-COLA KING SIZE EASEL BACK ADVERTISING SIGN. 27” x 16”. This sign appears to have never been used and retains its original easel back which has never been folded out. There is a bend mark on the upper right corner and a few minor rubs in the center of the sign. (Excellent). 300.00 - 500.00

234 - EARLY COCA-COLA DIE CUT WOMAN & UMBRELLA SIGN. 27” x 23”. This sign is shrunk wrapped onto foam board. It has a gorgeous image of a woman with a 1907 bottle of Coca Cola in one hand and a umbrella in the other. There is moderate soiling with some fading, added holes and paper loss noticeable on the bottom edge.

The sign displays quite well and could use a professional cleaning.

(Very Good Plus). 1,000.00 - 1,600.00 60

LOT - 236

www.MorphyAuctions.com | December 3, 2016

LOT - 237

LOT - 238

LOT - 239

LOT - 240

237 - FRENCH CANADIAN COCA-COLA DIECUT ADVERTISING SIGN. 27” x 17”. This sign was printed in Canada and appears to have never been used. In very good condition with some very slight soiling, a minor fold mark and one bent corner. (Excellent). 400.00 - 700.00 238 - LARGE COCA-COLA SANTA CARDBOARD ADVERTISING SIGN. 42” x 30-1/4”. Sign is titled “Give and Take Say I”. It shows Santa enjoying a bottle of Coca-Cola and a drum stick in front of an open refrigerator. Sign was made by Forbes, Boston. It does have some cardboard loss to the bottom left and right and top right. There are some rubs, scrapes and a closed tear in the bottom right edge coming into the sign about 7”. (Very Good). 300.00 - 600.00

239 - LARGE COCA-COLA SANTA DIECUT ADVERTISING SIGN. 48” x 22”. Sign shows a boy peering around the corner while Santa is opening a bottle of Coca-Cola. There are areas that show moderate soiling and mild discoloration with some fold lines and light edge wear.

(Very Good Plus). 400.00 - 800.00 240 - LARGE COCA-COLA SANTA DIECUT ADVERTISING SIGN. 48-1/4” x 26-1/2”. Sign shows Santa holding three bottles of Coca-Cola in each hand. The sign does have a few scrapes and rubs as well as some edge wear and minor soiling. The sign is dated 1958.

Displays well. (Very Good Plus). 400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 241

LOT - 242

LOT - 243

LOT - 244

241 - 1956 COCA-COLA CARDBOARD ADVERTISING SIGN. 35-3/4” x 19-3/4”. Sign shows an African-American boy holding a glass of Coca-Cola. It is shrunk wrapped onto a piece of foam board. There is some moderate soiling on the left hand side as well as discoloration, wrinkles and edge wear. (Very Good Plus). 300.00 - 600.00 242 - 1937 COCA-COLA DIE CUT CARDBOARD ADVERTISING SIGN. 41-1/4” x 29-1/2”. Sign is shrunk wrapped onto a foam board. The sign shows 2 well dressed women enjoying some Coca Cola. There is moderate soiling, and tears with some cardboard loss. (Good). 500.00 - 900.00 243 - LOT OF 7: COCA-COLA CARDBOARD ADVERTISING SIGNS. Each: 41-3/4” x 11”. This lot contains seven signs showing men and women enjoying Coca-Cola at home and work. One features the Sprite Boy, one reads “Work Safely refreshed”, another shows a service man and woman and reads “Let’s have a Coke”. One is framed while the other six are not.

All have some soiling and rubs. (Very Good). 1,000.00 - 1,500.00 244 - SET OF 10: COCA-COLA FOOD HANGER ADVERTISING SIGNS. Each: 16-1/2” x 12”. This set comes with the original envelope and has ten different cardboard signs advertising numerous foods that go well with Coca-Cola. They are dated 1953 and all are in excellent condition with some edge wear and minor discoloration. (Excellent). 400.00 - 700.00 245 - 1940’S COCA-COLA TERRESTRIAL CARDBOARD GLOBE IN BOX. Box: 35” x 23-1/2”. This is a very scarce, never used, Coca-Cola terrestrial globe that appears to be complete with the original box and instructions. There are a few closed tears and soiling to some of the panels. (Excellent). 600.00 - 1,200.00

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LOT - 245

LOT - 246

LOT - 247 246 - TWO DIECUT COCA-COLA CARDBOARD SIGNS. Largest: 38” L. One features a pretty girl holding a glass of Coca-Cola, titled “Have a Coke”. It has a three dimensional look. The other piece is dated 1936 and reads “Drink Coca-Cola” and shows some waves crashing on a beach. Both pieces do exhibit some soiling, cardboard loss and some mild fading.

(Very Good). 400.00 - 700.00

LOT - 248

247 - FIVE PIECE “STATE BIRDS” COCA-COLA BACKBAR DISPLAY. Largest: 38” L. This display comes with a diagram, a letter from Coca-Cola as well as part of the original packaging. The colors are very strong on this piece. There are some bend marks, rubs and minor edge wear. (Very Good). 300.00 - 600.00 248 - 1956 COCA-COLA CHRISTMAS PAPER ADVERTISING SIGN. Frame : 23” x 12 -1/4”. This sign is framed behind glass. Titled “For Sparkling Holidays Bring Home The Coke”. Appears to have never been used with strong unfaded colors and a great graphic. There is some waviness to the sign that could be fixed by an expert. (Very Good). 200.00 - 400.00 249 - 1957 COCA-COLA BOATING ADVERTISING SIGN. Framed: 31” x 19-3/4”. This cardboard advertising sign is framed behind Plexiglas and shows a woman holding two oars and a bottle of Coca-Cola. Titled “Pause Refresh”. It is in extremely good condition with almost not wear. (Excellent Plus). 800.00 - 1,000.00

www.MorphyAuctions.com | December 3, 2016

LOT - 249

63

LOT - 251

LOT - 250

250 - FRANCES DEE & GENE RAYMOND COCA-COLA ADVERTISING SIGN. Frame : 40 -1/2” x 30 -1/4” . This diecut advertising sign is shadow box framed behind glass and shows the two actors enjoying some bottles of Coca-Cola. There is some fading, soiling and rubs throughout. There are a couple punched holes as well. It is an extremely scare sign and rarely comes up for sale.

(Good - Very Good). 1,200.00 - 1,800.00 251 - LOT OF 8: COCA-COLA BICYCLE ADVERTISING SIGNS. Largest : 20 -1/4” L. One is a diecut sign and looks to be a topper. It is in fantastic condition with light wear. The seven other paper signs which show the exact image have some soiling and minor wear. (Very Good). 300.00 - 500.00

LOT - 252

LOT - 253

252 - COCA - COLA FOOTBALL PLAY REFRESHED SIGN. 20” x 14’. 3-D sign shows an image of a football play. It is in very good condition with soft corners. (Excellent).

700.00 - 1,000.00 253 - 1958 COCA-COLA CARDBOARD DIECUT EASEL BACK SIGN. 36” x 26”. This sign features a man opening the door for a woman while over top there is a Coca-Cola advertising sign that reads: “Pause Drink Coca-Cola”. The sign does have a glass of Coca-Cola that should be affixed to the front of the sign but is now separate. The easel back is also separated from the piece.

The colors remain very strong. There are a few fine hole punches as well as some minor edge wear. (Very Good).

300.00 - 600.00 254 - 1958 COCA - COLA BAR BACK DISPLAY. Largest: 21” L. This display features a centerpiece that shows a woman enjoying a glass of Coca-Cola. Titled “Be Really Refreshed”. Comes with numerous side pieces. Very light wear.

(Excellent). 400.00 - 800.00

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www.MorphyAuctions.com | December 3, 2016

LOT - 254

255 - CANADIAN COCA - COLA CARDBOARD SIGN. 27” x 16”. This sign shows two swimmers lying on a dock enjoying some Coca Cola. The sign has some rubs, scrapes and edge wear.

(Very Good). 100.00 - 200.00 256 - COCA - COLA SPRITE BOY CARDBOARD SIGN. 22 -1/4” x 15”. Coca-Cola radio promotion sign. Has some soiling with a few paper chips and a bent bottom corners. (Very Good Plus).

400.00 - 600.00 257 - LARGE COCA-COLA 1960’S SANTA DIECUT SIGN. 69 -1/2” x 31 -1/2”. This sign is shrunk wrapped onto foam board for protection. Features Santa enjoying a bottle of Coca-Cola while playing with some toys. On the bottom it reads “Stock up for the holidays”. There is some damage to the lower left section where the fold mark is. Some soiling and minor surface loss with a few rubs and scrapes. Overall the piece displays very well. (Excellent).

1,000.00 - 1,500.00 LOT - 255

LOT - 256 258 - COCA - COLA DIECUT STAND-UP ADVERTISING SIGN. 59 -1/2” x 30”. Circa 1960’s. Shows a beautiful woman in a bathing suit carrying two six-packs of Coca-Cola. Has some damage on the bottom two corners and some minor edge wear there the center signs meet. (Very Good Plus). 400.00 - 600.00

LOT - 257

LOT - 258

www.MorphyAuctions.com | December 3, 2016

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LOT - 259

LOT - 261

LOT - 260

LOT - 262

259 - COCA-COLA ZING ADVERTISING DISPLAY SIGN. 32 -1/2” T. This sign is battery operated and when turned on shows the woman dancing side to side. The woman does have moderate bends to her legs as well as a fold line to her right arm and left fingers. There are a few mild scrapes and edge wear but this piece does display quite well. Also included is a cardboard 16 oz six pack Coca-Cola carrier in great condition with only minor wear.

(Very Good Plus). 500.00 - 800.00 260 - LARGE COCA-COLA CARDBOARD FRAME. 61 -1/2” x 32”. This frame has metal tabs on the back that can be used as hangers. There is also an open flap in the back so signs can be interchanged. There are some areas of soiling, bend marks and minor surface loss. This is a quite unusual piece. (Very Good).

300.00 - 600.00 261 - 1916-1920 COCA-COLA CARDBOARD WHISTLE. 6” L. This whistle is in very good condition with some minor soiling and light fading to the images of the Coca-Cola bottle on the outside. It works as it should and the seam is very strong with no splitting.

(Very Good Plus). 500.00 - 1,000.00

66

LOT - 263 262 - LOT OF 2: COCA-COLA EASEL BACK FLOWER ADVERTISING SIGNS. Each : 24” T. These signs are from the 1940’s and were made by the Forbes Co. Boston. They both have the original easel backs and both display well. There is some minor soiling and bend marks on the top diecut tabs. (Excellent). 700.00 - 1,200.00 263 - FROZEN COCA - COLA SELF-FRAMED ADVERTISING SIGN. 39 -1/2” x 30”. This sign is self-framed and has an embossed image of a frozen Coca-Cola. It is in very good condition with some minor rubs and scrapes to the edges. (Excellent Plus). 800.00 - 1,500.00

www.MorphyAuctions.com | December 3, 2016

LOT - 264

LOT - 265

LOT - 266

LOT - 267

LOT - 268 264 - LOT OF 2: GERMAN COCA - COLA DIECUT CARDBOARD BOTTLE TOPPERS. Each :15 -1/2” x 11 -1/2”. One of the bottle toppers shows a snowman holding two bottles of Coca-Cola while the other shows two different sized Coca-Cola bottles. There is some soiling, edge wear and closed tears to both of the pieces.

(Good Plus). 400.00 - 600.00 265 - COCA - COLA DIECUT CARDBOARD ADVERTISING SIGN. 18 -1/2” x 15 -1/2”. This sign has an unused easel-back and would have gone on top of the Coca-Cola cases to promote them. Appears to have never been used but does have some soiling with discoloration to the bottom panels and also some closed tears.

(Very Good Plus). 300.00 - 500.00

LOT - 269

266 - LARGE DIECUT COCA - COLA SODA FOUNTAIN SIGN. 35 -1/2” T. Sign shows a wonderful image of a Soda Fountain clerk filling some glasses with Coca Cola. The colors are strong and the sign is very appealing. There are some bend lines and damage to the soda fountain section and a few minor scrapes to the left bottom border on the pants.

(Very Good). 1,500.00 - 3,000.00

www.MorphyAuctions.com | December 3, 2016

267 - RICHARD ARLEN & ADRIENNE AMES COCA - COLA CUTOUT SIGN. 34 -1/4” T. The sign shows Richard Arlen and Adrienne Ames enjoying some glasses of Coca Cola. The sign has heavy wear including scrapes, paper loss and discoloration on the bottom section. The top section has moderate scrapes and fading. (Fair). 400.00 - 600.00 268 - LOT OF 2: 1947 COCA - COLA EASEL BACK SIGNS. Each : 23 -1/2” L. One sign is entitled “So Refreshing” and the other is titled “So Delicious”. Both were made by Snyder & Black New York. The colors on both are slightly muted but they still display very well. Some light soiling and a few rubs.

(Very Good Plus). 300.00 - 600.00 269 - LARGE COCA-COLA DIECUT BASEBALL PLAYER SIGN. 62 -1/4” T. This large diecut cardboard sign shows a baseball player with a Chicago uniform on and a Coca-Cola hat.

The sign is also promoting a radio show featuring Bob Elson and Bert Wilson. The piece is in very good condition with light wear. (Excellent). 1,000.00 - 2,500.00 67

LOT - 271

270 - LARGE COCA-COLA SANTA EASEL BACK SIGN. 70” T. This sign shows Santa holding bottles of Coca-Cola in each hand while standing on top of a house that shows a family getting ready for Christmas. There is some fading to the entire piece as well as some soiling, paper lifting and rubbing. (Very Good Plus).

500.00 - 800.00 271 - FRENCH CANADIAN COCA - COLA ADVERTISING SIGN. 43 -1/4” x 12 -1/2”. The sign is in its original wooden frame. There is some soiling, mostly apparent on the left edge area. There are also a few rubs. (Very Good Plus).

500.00 - 800.00 273 - 1937 COCA-COLA ADVERTISING FESTOON. Largest : 39” L. Each piece is shrunk wrapped onto foam board. The main section features a woman holding a glass of Coca-Cola. It does have a hole punch on the bottom left as well as some edge wear to the elbow and the top of the hair. The two festoon elements that have the two glasses of Coca-Cola are in very good condition with one of them showing a hole punch and a few minor bends. The larger two festoon elements that go on the ends do have some soiling, minor paper loss and some paper lifting. One has heavier soiling that the other. (Excellent). 1,500.00 - 2,000.00 LOT - 270

LOT - 273 68

www.MorphyAuctions.com | December 3, 2016

LOT - 274

274 - 1933 COCA-COLA FESTOON. Largest : 28 -1/4” L. Festoon features a woman holding a glass of Coca-Cola. It has five pieces and was made by Forbes, Boston. The colors are very strong as well as the layout and graphics. There are some scuff marks, closed tears and minor edge wear. (Excellent Plus). 2,000.00 - 4,500.00 275 - 1918 COCA-COLA FESTOON. Frame : 39” x 26”. This incredibly scarce festoon is framed behind glass and features a flapper girl holding a glass of Coca-Cola while sitting on the edge of dock with the ocean behind her. There are areas of separation, closed tears, soiling and slight fading throughout. The piece does display very well and would be a great candidate for restoration. (Excellent). 4,000.00 - 6,000.00 276 - COCA-COLA “ICEBERGS” ADVERTISING FESTOON. Largest: 35-1/4” L. This five piece festoon shows diecut images of icebergs with glasses of Coca-Cola that read “Cool Refreshment” and “For Hot Weather”. These pieces are shrunk wrapped onto foam board. There are some areas that show soiling, edge wear and some discoloration. (Very Good). 600.00 - 1,200.00

SEE WEBSITE FOR ADDITIONAL PHOTOS LOT - 275

LOT - 276

www.MorphyAuctions.com | December 3, 2016

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277 - 1926 COCA-COLA “CHINESE LANTERNS” FESTOON ELEMENT. Frame : 29 -1/2” x 26 -1/4”. This is the center piece of the 1926 “Chinese Lanterns” festoon. It is framed behind glass and shows a woman with her eyes closed holding a glass of Coca-Cola.

There are some areas of cardboard loss, soiling and some punched holes. The top section has been broken off and reattached. (Very Good).

800.00 - 1,500.00 278 - 1926 COCA - COLA FAN FESTOON. Extremely rare festoon. Does have moderate soiling with some fading. The centerpiece of the woman holding the Coca-Cola glass is missing the top of her head, and there are other areas of missing cardboard and heavy edge wear. (Good).

2,000.00 - 4,000.00

LOT - 277

LOT - 278

279 - 1930’S SWAN FESTOON. Largest: 33” L. Festoon has five pieces with strong colors and light fold marks. There are areas of soiling and cardboard loss as well as some paper loss to the surface. (Very Good Plus).

600.00 - 900.00

LOT - 279

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LOT - 280

LOT - 281 280 - 1930’S COCA-COLA AUTOMOBILE FESTOON. Largest: 35” L. This scarce festoon was made by Kay Displays and shows two early automobiles and a traffic cop on the top. The sign is made of wood and the cars are made of tin. There is areas of paint loss, scraping and rubs. The cars do have some oxidation.

Hard to find in any condition. Displays better than described and has a fantastic look.

(Very Good Plus). 1,500.00 - 3,000.00 281 - FIVE PIECE COCA-COLA FESTOON. Largest: 33-1/2” L. Entitled “Refreshment Through the Years”. All the pieces are shrunk wrapped to matboard. Also included is a letter from Coca-Cola talking about the year 1951 as it marks the 65th anniversary of the Coca-Cola company and talks about the festoon. There are some areas of discoloration, edge wear and fold marks.

(Very Good Plus). 700.00 - 900.00

LOT - 282

282 - 1933 COCA-COLA “PANSY GIRL” FESTOON. Largest: 43” L. This piece includes four separate pieces which are all shrunk wrapped onto foam board. Also included is a piece of the original packaging. The colors are quite strong on all the pieces. There is some areas of soiling, bend marks and edge wear.

Festoon displays better than described.

(Excellent). 1,000.00 - 1,500.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 283

LOT - 284 283 - 1934 COCA - COLA ICICLE FESTOON. Box : 38 -1/2” L. New in the original box. A few of the pieces do have some soiling. The festoon has never been taken out of the box until we shot the pictures.

Colors are strong and the designs are very appealing. (Excellent Plus). 1,200.00 - 1,500.00

LOT - 285 72

www.MorphyAuctions.com | December 3, 2016

284 - 1934 COCA - COLA DRINK - BE ALERT ADVERTISING FESTOON. Largest: 41-1/4” L. Festoon appears to be complete and does have great colors with an appealing graphic. There appears to be two centerpieces included. Colors are strong. There are some fold lines and marks, as well as tears and paper loss to a few of the panels. (Very Good Plus). 900.00 - 1,500.00 285 - 1936 COCA - COLA ICEBERG FESTOON. Largest : 35 -1/2”L. This festoon also has two elements of a 1937 festoon included with it. The iceberg festoon has nice colors; some damage to a few corners, minor cardboard loss and a few closed tears. Displays above average. The additional two festoon elements have moderate surface loss, edge wear and scrapes. (Very Good Plus).

500.00 - 800.00

286 - 1938 COCA - COLA FLOWER FESTOON. Each: 24-1/2” L. This festoon has five separate pieces showing a Coca-Cola script logo as well as some flowers and leaves. There are numerous fold lines, bends, paper loss and moderate edge wear throughout. Colors are strong and displays well. (Very Good Plus). 800.00 - 1,200.00

LOT - 286

LOT - 287

LOT - 288

www.MorphyAuctions.com | December 3, 2016

287 - 1938 COCA - COLA SWAN FESTOON. Largest: 37-1/2” L. This festoon is complete and comes in its original packaging. Packaging is quite worn with some water damage, tears and punched holes. The festoon itself does have moderate loss to some of the foil areas as well as numerous punched holes and some soiling with minor fading. (Very Good Plus). 500.00 - 800.00 288 - 1939 COCA - COLA LOCKET FESTOON. Largest: 32” L. Comes with the original envelope, which is in poor condition with numerous tears and paper loss. The festoon itself has wonderful colors and a great graphic. There are some rubs, minor soiling and a few added holes. (Very Good Plus).

700.00 - 1,000.00 73

289 - 1942 COCA-COLA CELLULOID BUTTON. 9” Dia. This is a very hard to find button that was made by the Permanent Sign & Display Co, Reading, PA. The colors are very strong and unfaded. There are some very light scratches on the surface and three tiny nicks on the bottom left edge. (Excellent).

1,000.00 - 2,000.00 LOT - 289

LOT - 290

290 - 1940’S COCA-COLA CELLULOID BUTTON SIGN. 9 -1/4” Dia. Button has very strong colors with almost no wear to the celluloid. The cardboard backing has been replaced.

(Excellent Plus).

1,500.00 - 3,000.00 291 - 1952 COCA-COLA “MUSIC” FESTOON. Largest: 37” x 18-1/2”. Festoon comes with four pieces. There are moderate areas of soiling, some cardboard loss, fading, fold marks and bends. (Very Good).

1,000.00 - 1,500.00

LOT - 291

292 - 1953 COCA-COLA “SO REFRESHING DELICIOUS” FESTOON. Largest: 33” L. Festoon comes with four pieces. Pieces show young boys enjoying glasses of Coca-Cola. The colors are slightly faded, fold marks and bends as well as some edge wear. (Good Very Good). 500.00 - 1,000.00

LOT - 292

293 - 1957 COCA - COLA SQUARE DANCE FESTOON. Largest: 33” L. This festoon comes with its original packaging and all five pieces. There are areas that show rubs, a few panels also have some soiling and edge wear. Overall, the piece displays above average. (Excellent).

800.00 - 1,500.00

LOT - 293 74

www.MorphyAuctions.com | December 3, 2016

294 - LOT OF 5: ELEMENTS FOR COCA-COLA ICICLE FESTOON. Largest : 21” L. Included in this lot are five icicle diecut signs. They all have moderate soiling with some minor fold lines and a few have some cardboard loss. (Very Good Plus). 700.00 - 1,000.00 295 - 1943 COCA-COLA TELEPHONE BACK BAR DISPLAY. Frame : 97” x 31”. This complete festoon is professionally framed behind Plexiglas. It is in very good condition with minor wear. It is titled “It’s a Date at the Fountain” and shows a serviceman on the phone with his girlfriend. The colors and layout are wonderful. (Excellent Plus).

3,000.00 - 5,000.00

LOT - 294

LOT - 295

LOT - 296 296 - COCA-COLA COLONIAL BACK BAR DISPLAY FESTOON. Frame : 75” x 38”. Festoon is framed behind Plexiglas and is complete. There are seven separate pieces, all with remarkable color and design. On the main Coca-Cola center piece there is a few spots of discoloration. Overall the piece displays well above average. (Excellent). 2,000.00 - 4,000.00

LOT - 297

297 - 1926 COCA-COLA FAN FESTOON ELEMENT. 49 -1/4” L. This piece is the center of a larger festoon. It was originally in the Schmidt Coca Cola museum in Kentucky. Shrunk wrapped onto a piece of foam board. It is titled “7 Million A Day”.

There is some slight fading, moderate cardboard loss and some soiling. (Good - Very Good). 500.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 298

298 - LOT OF 4: 1956 COCA-COLA “FORECAST” FESTOON ELEMENTS. Largest: 28” x 14”. These four festoon elements are shrunk wrapped onto matboard and all are in very good condition with light wear.

(Excellent). 500.00 - 600.00 299 - COCA-COLA CARDBOARD FESTOON ELEMENT. 27” x 25-1/2”. The sign is shrunk wrapped onto a piece of matboard.

It shows a woman holding up a bottle of Coca-Cola in each hand.

There is some minor soiling and edge wear, mostly noticeable on the top of her hair and a fold line running horizontally across the bottom section of the sign. (Excellent). 1,000.00 - 1,400.00

LOT - 299

300 - COCA - COLA LADY & FLOWERS FESTOON ELEMENTS. Largest: 36” L. This festoon comes with four pieces that have diecut flowers, Coca-Cola glass, and a centerpiece that shows a woman enjoying a glass of Coca-Cola. There are numerous bend marks and folds, as well as some fading and soiling. (Very Good Plus).

1,000.00 - 1,500.00

LOT - 300 76

www.MorphyAuctions.com | December 3, 2016

301 - 1940 COCA - COLA ICE COLD GLASS FESTOON ELEMENTS. Largest: 34” L. This festoon is missing the strips signs but does come with the centerpiece and the two ‘Coke’ button signs. There are added holes, numerous bends, soiling, edge wear and paper peeling.

(Very Good). 400.00 - 700.00 302 - LOT OF 7: DIECUT COCA-COLA FESTOON ELEMENTS. Largest: 30-1/2” L. These festoon pieces all have a floral motif. The colors are strong with some soiling, staple marks and edge wear.

(Very Good Plus). 600.00 - 1,200.00

LOT - 301

LOT - 302 303 - 1936 COCA-COLA CARDBOARD FESTOON ELEMENT. 30” x 20”. This diecut sign is shrunk wrapped onto foam board and show a soda clerk with a glass of Coca-Cola in his hand. There is a separated section on the bottom right that is included with the sign.

There are also some areas of cardboard loss, slight discoloration and added holes. (Good). 500.00 - 700.00 304 - FIVE PIECE COCA-COLA 48 STATE FLOWER FESTOON. Largest: 36” L. Festoon is in good condition with strong colors. There are some minor bend, edge wear and a few discolorations.

(Very Good). 300.00 - 600.00 LOT - 303

LOT - 304

www.MorphyAuctions.com | December 3, 2016

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LOT - 305

LOT - 306

LOT - 307

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 308

LOT - 309

305 - 1956 COCA-COLA WEATHER FESTOON ELEMENT. 27” x 16”. This piece is shrunk wrapped onto a piece of matboard and is in excellent condition with very light wear. (Excellent).

200.00 - 300.00 306 - CAST ALUMINUM COCA - COLA LICENSE PLATE FRAME. 13 -1/4” L. This frame has an embossed marquee that reads “Drink Coca-Cola in Bottles”. Moderate soiling and oxidation but displays quite well. Could clean to a better grade. (Very Good).

200.00 - 400.00 307 - ASIAN COCA - COLA ADVERTISING SIGN. Frame : 18 -1/2” x 18 -1/2”. Framed behind glass with a silk covered mat. In very good condition with minor wear. (Excellent).

200.00 - 400.00 308 - COCA-COLA MASONITE SCORE BOARD. 30” x 18”. This scoreboard features a king-size Coca-Cola bottle on the left section. It has been used and does have chalk residue. There is damage to each corner as well as some scrapes and rubs throughout.

(Very Good). 400.00 - 600.00 309 - 1940’S WOODEN COCA - COLA BATTLESHIP SIGN. 25” L. This sign was made by Kay Displays. Some light paint wear to each edge. Features an applied three-dimensional wooden block that makes up the ship. (Very Good Plus). 400.00 - 600.00 78

LOT - 310

310 - METAL & PLASTIC COCA-COLA COUNTERTOP ADVERTISING SIGN. 22 -1/2” L. Sign has a plastic insert and a metal frame. The frame does have some paint chips and rubbing throughout. The plastic front display has cracks on the left top and bottom corners. (Very Good).

200.00 - 400.00

www.MorphyAuctions.com | December 3, 2016

LOT - 311

LOT - 312

LOT - 313

LOT - 314 311 - 1910 & 1911 COCA-COLA POCKET MIRRORS Each : 2 -3/4” L. The 1910 mirror was made by J.B Carroll, Chicao. it has nice clean celluloid with no damage. The metal rim does have moderate oxidation and the mirror has some foxing. The 1911 mirror was made by Whitehead & Hoag and has very clean celluloid face with no damage.

The metal rim does show some oxidation and the mirror has sticker residue and silver loss. (Very Good Plus). 400.00 - 800.00

LOT - 315

312 - DIECUT COCA - COLA ICE COLD ADVERTISING SIGN. 12 -1/2” x 9 -1/2”. This sign has a plastic or celluloid face over cardboard. Made in England. It is missing the top neck and cap of the bottle. (Very Good). 200.00 - 400.00 313 - WOODEN & PLASTIC COCA-COLA LIGHT UP DISPLAY. 14” L. Light Up has a decal on the front that reads “Coca-Cola Get Value, Lift and Good Taste, Too”. It has a plastic bottle that is screwed onto the wooden case. The bottle lights up and is in working order. In excellent condition with very light wear. (Excellent). 300.00 - 600.00 314 - 1950’S PLASTIC COCA-COLA SIGN. 11 -1/4” L. Sign is in very good condition with some light wear.

(Very Good). 100.00 - 200.00 315 - DRINK COCA - COLA CAST ALUMINUM DISPLAY SIGN. 28” L. This sign was made by Kolstad Co. It has aluminum legs that can be mounted down and this piece was most likely a topper. It presents very well with a few minor scrapes, scuffs and light fading. (Very Good Plus).

600.00 - 900.00

LOT - 316

316 - EARLY COCA-COLA REVERSE GLASS NEON SIGN. 18” Dia. An extremely scarce Coca-Cola sign that has a reverse frosted glass design and a neon ring surrounding the sign. Made by Neon Products Co. Lima, Ohio and still retains its original labels. The cord has been cut in the back so the unit is untested and will most likely need a repair. This sign can sit on a countertop or it can be hung as it has two metal rings on the back. The glass face is in very good condition and would benefit from a cleaning. There is some mild oxidation to the metal ring. (Very Good Plus). 400.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

79

LOT - 317

LOT - 319

LOT - 318

LOT - 320

317 - LOT OF 3: PLASTIC COCA-COLA ADVERTISING SIGNS. Largest : 16 -1/4” L. Two of the signs feature hot dogs on the front and the one features a cheeseburger. All three have some minor cracks in the plastic as well as minor plastic loss on a few edges. (Very Good). 200.00 - 300.00 318 - LOT OF 2: PLASTIC COCA-COLA ADVERTISING SIGNS. Largest : 16” L. One sign features the hot dog on the front and the other reads “Welcome We Proudly Serve You Fine Products from the Coca-Cola Company”.

Both signs do have some cracks and minor plastic loss. (Very Good).

200.00 - 300.00 319 - LARGE COCA-COLA MILK GLASS LIGHT SHADE IN THE BOX. Box : 18 -1/2” L. This is a 1930’s milk glass light shade, new in the box, with all its original components. The globe is in fantastic condition with almost no wear. Both fitters are marked “Coca-Cola”. The box does have moderate soiling, edge wear and some loss. (Excellent Plus). 2,000.00 - 3,500.00 320 - 1940’S COCA - COLA MASONITE SIGN. 35 -1/2” Dia. The sign has strong colors. There are a few added holes and edge wear present. (Very Good Plus). 300.00 - 500.00 321 - COCA - COLA EMBOSSED FIBERBOARD WALL SCONCE. 12” L. Circa 1920. This sconce has some light wear and some touch-up to the Coca-Cola script. (Very Good Plus). 400.00 - 600.00

80

www.MorphyAuctions.com | December 3, 2016

LOT - 321

322 - EARLY WOODEN COCA-COLA TRUCK SIGN. 36” x 7”. This appears to be a custom made Coca-Cola sign. Has strong colors and a great design. Light scrapes and minor rubs. Rare. (Excellent). 1,500.00 - 1,800.00 323 - COCA-COLA GLASS FACED THERMOMETER. 17 -1/2” Dia. Thermometer is in working order with a plastic case and a glass face. Made in the USA. There is some light soiling. (Very Good). 800.00 - 1,500.00

LOT - 322

LOT - 324

LOT - 323

LOT - 325

LOT - 326 324 - 1950’S PLASTIC COCA-COLA DOOR HANDLE. 8” L. Made by Milton Sturm, Chicago. It appears to have not been used and is in fantastic condition with some slight yellowing on the bottle cap. (Excellent Plus). 400.00 - 600.00 325 - SET OF 4: COCA-COLA METAL ADVERTISING SIGNS. Each : 18” L. Each sign has a different image and saying. “Wherever You Go” is on one and “Whatever You Do” is on the other three. One shows a skier, one a wooden fence, one a barbed wire fence and the last one shows a fish jumping out of the water. Some of the signs have some soiling and minor paint loss. (Very Good). 400.00 - 600.00

LOT - 327

LOT - 328

326 - KAY DISPLAYS COCA - COLA DIECUT WOOD SIGN. 36” L. Colors are very nice. There is some mild soiling and scrapes.

(Very Good). 200.00 - 400.00 327 - 1940’S COCA-COLA ALUMINUM DOOR PULL HANDLE. 11” L. Handle is incredible condition with some very minor oxidation.

The handle was made by the Miro Flex Co. Wichita, Kansas. The Coca-Cola print on the top is in fantastic condition with no issues.

(Excellent). 400.00 - 600.00 328 - PAIR OF COCA - COLA BOTTLERS AWARD PLAQUES. Each : 17” L. Both plaques are mounted on wood and feature a three-dimensional relief of a Coca-Cola bottle with plaques below that stating that these are awarded to the Coca-Cola Bottling Co. of Portland, Indiana as well as Union City, Indiana. The Union City plaque does have some mild tarnishing while the other is almost free of wear.

(Excellent). 500.00 - 800.00

LOT - 329

LOT - 330

329 - PAIR OF COCA - COLA SPANISH 6-PACK CARRIERS Largest : 8” L. One of the carriers in wooden in very good condition with some minor soiling. The other is a metal holder in good condition with some minor scrapes. (Very Good). 300.00 - 500.00 330 - 1950’S COCA-COLA NAPKIN HOLDER. 12 -1/4” T. This is an all metal napkin holder that has a Coca-Cola lollipop sign on the top. Some oxidation and soiling to the bottom of the base while the top sign has a few very small paint chips.

(Very Good Plus). 300.00 - 500.00

www.MorphyAuctions.com | December 3, 2016

81

LOT - 331

LOT - 332

LOT - 333

LOT - 335

LOT - 334 331 - 1942 KAY DISPLAYS COCA-COLA ADVERTISING SIGN. 32 -1/4” x 21”. The frame itself is in very good condition with some minor soiling. The sign has wonderful colors and a great image of a baseball player and his girlfriend enjoying some Coca-Cola. There is some minor soiling on the bottom edge and a tiny paper chip on the bottom right corner. Original Kay Display frame. (Excellent).

600.00 - 900.00 332 - 1942 KAY DISPLAYS COCA-COLA BALLERINA SIGN. 33” x 21”. The sign retains its original frame which is in very good condition with some minor soiling. The sign has strong colors and a great graphic which shows two ballerinas enjoying some Coca-Cola.

There is some minor scrapes and two punch holes in the upper left section. Original Kay Display frame. (Very Good Plus).

500.00 - 700.00 333 - 1942 KAY DISPLAYS COCA-COLA ADVERTISING SIGN. 31” x 21’. Sign features an original Kay Displays frame in very good condition with minor wear. The sign shows a woman in the service stepping off of an airplane. It does have a prominent hole punched in the upper left border section, other than that the sign displays very well. Original Kay Display frame. (Very Good Plus). 400.00 - 600.00 82

LOT - 336 334 - 1947 COCA-COLA SPRITE BOY ADVERTISING SIGN. 31 -1/2” x 21’. The sign retains its original Kay Displays wooden frame which is in very good condition with some minor soiling. The sign is in good condition with some minor soiling and a closed hole punch to the left of the word “Serve”. (Very Good Plus). 600.00 - 800.00 335 - MASONITE COCA-COLA ADVERTISING CHALK BOARD. 30” x 18”. Chalk board features a Coca-Cola bottle on the left side and a chalk board on the right. Appears to have never been used but does have some scraping, soiling and a closed crack on the bottom center edge. (Very Good). 200.00 - 400.00 336 - COCA - COLA WOODEN SIGN BY KAY DISPLAYS. 21-1/2” x 14-1/2”. Sign has strong colors and almost no wear.

(Excellent). 400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 339 337 - PAIR OF COCA - COLA WOODEN KAY DISPLAYS SIGNS. Each: 31” x 8”. One sign says “Delicious” and the other says “Refreshing”. Both signs retains their embossed tin mounting brackets.

“Delicious” sign a wood knot damage to the wood in the letter ‘o’ and ‘u’.

There are a few scuff marks and minor paint loss on the “Delicious” sign.

“Refreshing” sign has a rub on the bottom section of the Coca-Cola script logo and a few rubs elsewhere. (Very Good Plus). 400.00 - 600.00

LOT - 337

LOT - 338

338 - LARGE COCA-COLA MASONITE HOME CASE ADVERTISING SIGN. 48” x 18”. This sign is advertising the Coca-Cola new home case which was a 24 bottle pack. It appears to have never been used or displayed. The colors are extremely bright and unfaded. Minor edge wear and a few rubs. (Excellent). 700.00 - 1,200.00

LOT - 340

339 - EMBOSSED TIN COCA-COLA ADVERTISING CHALK BOARD. 27” x 19-1/4”. Chalk board was made by the American Art Works, Coshocton, Ohio and is dated 1940. It is in excellent condition with a few light rubs to the outside edge and to the Coca-Cola script.

(Excellent). 500.00 - 800.00 340 - COCA-COLA FISH SANDWICH PROMOTIONAL ADVERTISING KIT. Envelope : 24 -1/2” x 15 -1/2”. This kit contains numerous paper signs promoting Coca-Cola and fish sandwiches. The original envelope has moderate soiling, rubs and some paper loss. The signs inside the kit do have some soiling and tape residue where they were once used. (Very Good). 200.00 - 400.00

LOT - 341

341 - COCA-COLA ICE CREAM FLOAT PROMOTIONAL ADVERTISING KIT. Envelope : 24 -1/2” x 15 -1/2”. This kit contains numerous paper signs that promo Coca-Cola floats.

The original envelope does have some minor soiling on both sides. The signs inside are in very good condition with minor wear. (Very Good Plus). 200.00 - 400.00

www.MorphyAuctions.com | December 3, 2016

83

LOT - 342

LOT - 343

LOT - 344

LOT - 345

342 - DIECUT COCA-COLA FISH ADVERTISING SIGN. 27 -1/2”L. This is a very unique sign that is titled “Musky”.

It is shrunk wrapped onto a foam board. There are a few tape repairs to the tail and mouth and couple closed tears in the center. (Good). 200.00 - 400.00 343 - WOODEN COCA-COLA KAY DISPLAYS ADVERTISING MENU BOARD. 35-1/2” x 13-3/4”. Comes with eight slots for different food and beverage choices. The bottom Coca-Cola script panel does have moderate paint loss and minor soiling.

Overall this piece displays above average. (Very Good).

400.00 - 800.00 344 - DIECUT COCA - COLA SPRITE BOY PLASTIC LIGHT-UP. 14” L. Light-up is untested. Comes with a replaced cord.

Entire plastic cover is loose from the top and comes off rather easily. There is an area of broken and missing plastic on the upper top right edge and border that comes down into the top of the Coca-Cola bottle.

(Very Good Plus). 300.00 - 500.00 345 - COCA - COLA & MCGUIRE SISTERS ADVERTISING SIGN. 40” x 24 -1/4”. This sign comes in its original metal frame and shows the McGuire Sisters all holding bottles of Coca-Cola. A few minor scrapes. (Excellent).

400.00 - 600.00

84

LOT - 346

LOT - 347

346 - COCA - COLA & MCGUIRE SISTERS ADVERTISING SIGN. Frame : 26” x 19 -1/2” This cardboard sign features the McGuire Sisters enjoying some bottles of Coca-Cola. The sign is framed behind Plexiglas with some punch holes, minor paper loss and paper lifting. (Very Good). 300.00 - 400.00 347 - 1930’S COCA-COLA KAY DISPLAYS MENU BOARD. 26-1/2” x 14”. Very scarce menu board that has a metal bottle affixed to the bottom left. There is some moderate soiling with some rubs and scrapes to the paint. The bottom edge does have some wood loss and soiling. The bottle that is affixed to the piece does have heavy oxidation. (Very Good). 500.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 348

LOT - 349

LOT - 350

LOT - 353 LOT - 351 LOT - 352 348 - EMBOSSED DIECUT FRENCH COCA-COLA ADVERTISING MENU SIGN. 25-1/4” x 17-1/4”. Sign was made by St. Thomas Metal Signs in 1941. It was made for the French-Canadian market. There are a few minor scrapes and shallow bends but the piece does display above average. (Very Good Plus).

300.00 - 500.00 349 - COCA-COLA TIN SPANISH ADVERTISING CHALK BOARD. 27-3/4” x 19-1/2”. Chalk board is from the 1950’s. It has a great image of three different Coca-Cola bottles. There are a few scrapes, rubs and a minor bend to the top of the Coca-Cola button logo. Very hard to find. (Very Good Plus).

400.00 - 700.00 350 - LARGE WOODEN COCA-COLA ADVERTISING MENU BOARD. 36” x 25-1/2”. Circa 1930’s, the sign has 20 slots for different food choices. Has a applied diecut bottle in the center. There is some soiling paint wear with minor loss. Displays well with a nice patina. (Very Good). 400.00 - 600.00 351 - COCA-COLA BRONZE 50 YEAR BOTTLING AWARD PLAQUE. 18” x 14”. This plaque is mounted onto a piece of wood and was made for the Barns-Harrell Co. in Wilson, North Carolina. They had been bottling Coca-Cola from 1909 to 1959. The wood does have some soiling and minor scrapes. While the bronze plaque has some light tarnishing and rubs. (Very Good).

400.00 - 600.00 352 - COCA-COLA 75 YEAR AWARD PLAQUE. 18” x 15”. This is a heavy bronze plaque that was given to Coca-Cola bottling plant “Bunkie”. It is very heavy and well made with great deal. Depicts a horse and wagon delivering Coca-Cola on left side where the 1912 stamp is and the right side shows a delivery truck where the 1987 stamp is. It is in very good condition with almost no wear. Mounted to a wooden plank. (Excellent Plus).

400.00 - 800.00 353 - 1959 COCA-COLA AWARDS. 24” x 10”. These awards are each framed behind glass and then mounted onto a piece of wood with a plaque that reads “For Achievement Attaining All Objectives.

Concur Space 1959 Merchandising Campaign Coca-Cola”. All of the awards (medals) are in excellent condition. (Excellent Plus). 300.00 - 600.00

LOT - 354

LOT - 355

354 - 1956 COCA-COLA BOTTLER AWARD FOR SOFTBALL. 20” x 14”. This metal plaque is mounted onto a wooden board and was made for the Amateur Softball Association World Champions in 1956. There is some moderate scrapes and soiling to the wooden board and some tarnishing and mild cloudiness to the metal sections.

(Very Good Plus). 300.00 - 500.00 355 - COCA-COLA WOODEN & BRONZE BOTTLE PLAQUE. 18” L. This plaque was made for the Coca-Cola Bottling Co. in Russellville, Alabama. It is in excellent condition with some minor wear to the wooden backing. (Excellent).

400.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

85

LOT - 356

LOT - 357

LOT - 358

LOT - 359

LOT - 361

LOT - 360

356 - 1952 COCA-COLA LOS ANGELES BOTTLE AWARD. 10” T. This is a metal bottle with a plastic base. The plaque on the base reads “1902 Los Angeles 1952” so it is most likely a 50 year bottlers award.

(Very Good Plus). 500.00 - 700.00 357 - EARLY COCA-COLA METAL BOTTLE AWARD. 13” T. This has a wonderful design, a Coca-Cola bottle and wreath, on top of a wooden base. There is no writing or plaques anywhere on this piece. There is some tarnishing to the metal and some surface loss and scrapes to the wooden base. (Very Good Plus).

400.00 - 700.00 358 - 1955 COCA-COLA BOTTLER AWARD TROPHY. 29” T. This trophy was awarded by the Coca-Cola bottlers to the Georgia State Amature Women’s Softball Team. The bat is missing from the top figure and there is some mild tarnishing to the plaques in the front as well as some oxidation on the Roman column applied pieces.

(Very Good Plus). 400.00 - 600.00

86

LOT - 362 359 - LOT OF 2: COCA-COLA CHALK BOARD & MASONITE SIGN. Largest: 34” x 24-3/4”. Both signs are Masonite. The chalk board has numerous small paint chips and scrapes as well as a couple added holes. The “Drink Coca-Cola” sign is in very good condition with just a few very light scuffs.

(Very Good Plus). 500.00 - 800.00 360 - COCA-COLA “ICE COLD” MASONITE & METAL ADVERTISING SIGN. 17” Dia. Sign is in very good condition with some light rubs to the surface. Colors are strong and appealing. (Excellent). 600.00 - 800.00 361 - COCA-COLA WOOD & METAL MENU BOARD. 44 -1/2” x 12”. This menu board is in very good condition with some light soiling and edge wear. (Very Good Plus). 300.00 - 500.00 362 - COCA - COLA MASONITE MENU ADVERTISING BOARD. 30” x 18”. This piece has been used and shows remnants of chalk wear. Has some minor edge wear and a few scrapes, as well as some light paint overspray on the bottom section of the sign. (Very Good). 200.00 - 400.00

www.MorphyAuctions.com | December 3, 2016

LOT - 363

LOT - 364

LOT - 365

363 - COCA - COLA MASONITE ADVERTISING MENU BOARD. 30” x 18”. This board has been used and shows remnants of chalk wear. There is some damage to the bottom corners as well as some minor scrapes and rubs. (Very Good).

200.00 - 400.00 364 - COCA - COLA MASONITE MENU CHALKBOARD. 30” x 18”. Chalkboard has been used and has remnants of chalk on it. Minor edge wear. (Very Good Plus).

300.00 - 500.00 365 - COCA - COLA MASONITE MENU CHALKBOARD. 30” x 18”. This chalkboard is in very good condition with a few scrapes and rubs. (Very Good Plus). 300.00 - 500.00 366 - LOT OF 2: COCA-COLA CARDBOARD & TIN CHALKBOARD SIGNS. Each: 27” x 18”. One of the signs is made of cardboard and is shrunk wrapped onto foam board. It has been used and has remnants of chalk as well as a torn center mounting hole, scuffs and minor edge wear. The tin chalkboard sign is embossed and has great color. There are some dents, soiling and a few scrapes. (Very Good). 400.00 - 800.00

LOT - 366

367 - LOT OF 2: COCA-COLA CARDBOARD SIGN & DIECUT TOPPER. Largest: 28” x 10-3/4”. Two sided. Both pieces are shrunk wrapped onto foam board. The topper is from 1936 and has a few bend marks and minor edge wear.

The cardboard sign shows a boy holding a six pack of Coca-Cola and is entitled “All Set at Our House”. In very good condition with a few bend marks to the corners. Rare.

(Very Good Plus). 600.00 - 900.00 LOT - 367

www.MorphyAuctions.com | December 3, 2016

87

LOT - 368

LOT - 369

LOT - 370

368 - COKE SPECIALS COCA - COLA ADVERTISING CHALKBOARD. 28” x 20”. This is a self-framed tin chalkboard that has never been used. It is in fantastic condition with some light edge wear. (Excellent).

300.00 - 500.00 369 - COCA - COLA EASEL BACK CHALKBOARD SIGN. 28” x 19”. This sign has been slightly used and has some residue of markings on the chalkboard.

There are a few added holes and scattered edge wear. (Very Good Plus). 200.00 - 400.00 370 - 1930’S COCA-COLA SCREEN DOOR PANEL. 29” x 19 -1/2”. This screen door panel is shrunk wrapped onto a foam board. It has some moderate soiling and paint loss with some holes through the screen. Rare. (Very Good Plus).

300.00 - 500.00 371 - COCA-COLA ROLL OF HONOR ARMED FORCES SIGN. 66” x 44”. This large sign has numerous name affixed to the front that were employee’s of Coca-Cola of Los Angeles that also served in the Armed Forces of the United States. There is some scraping and denting to the wooden framework.

Overall it displays wonderfully. (Very Good Plus).

500.00 - 1,000.00

LOT - 371 88

www.MorphyAuctions.com | December 3, 2016

LOT - 372

LOT - 373

LOT - 374

LOT - 375

LOT - 376

372 - WOODEN COCA - COLA PAY CASHIER ADVERTISING SIGN. 21-3/4” x 14-1/2”. This is a Kay Displays hanging wooden advertising sign with a beveled edge Coca-Cola plaque on the front. There are some scrapes to the paint as well as some minor soiling. Piece still displays well. (Very Good Plus).

400.00 - 700.00 LOT - 377 373 - BOX OF 1950’S COCA-COLA ASTRO-FLOATS. Box : 18 -1/2” T. Included are 20+ Astro-Floats that are new in the packaging. They were used in much the same way as a drinking straw and was primarily developed to allow creation of an instant ice cream float by inserting ice cream into the ball then putting the ball on top of a bottle of Coca-Cola. Box is in good condition with some minor soiling (Very Good Plus). 200.00 - 400.00 374 - DRINK COCA-COLA MILKGLASS HANGING LAMPSHADE. 14” Dia. Circa 1930’s. Condition is excellent with some slight wear to the Coca-Cola scripts. The rim of the lampshade is in very good condition with no chips. (Excellent). 400.00 - 800.00

LOT - 378 376 - GLASS COCA - COLA BOTTLING CO. ADVERTISING SIGN. Frame : 14” x 12”. Sign is framed behind glass and has a paper lithograph behind a reverse glass image of some ducks. It is advertising the Coca-Cola Bottling Co. from Hays, Kansas. No damage.

(Near Mint). 300.00 - 600.00 377 - WOODEN COCA-COLA KAY DISPLAYS ADVERTISING SIGN. 16 -1/2” x 15”. This hanging sign was made by Kay Displays and has two panels that read “Drink Coca-Cola” and “Please Pay When Served”. It is in good condition with some paint loss and wear to the Coca-Cola script logo and some minor soiling to the bottom panel.

(Very Good). 300.00 - 400.00

375 - 1930’S COCA-COLA NEON LIGHT UP SIGN. 378 - 1991 COCA-COLA COUNTERTOP DISPLAY SIGN. 25” x 13”. Sign has a reversed etched glass sign on the front and 21-1/2” x 15-1/2”. Sign shows a waitress carrying a serving tray. The a neon tube surrounding that. The cords have been cut so the unit is center cardboard sign reads “Serve ‘em Up!”. Coke dancing cans and untested. There is moderate soiling and oxidation to the frame as bopping bottles. In very good condition with some light soiling. well as some surface loss to the chrome plating. Scarce. (Very Good).

(Very Good). 100.00 - 200.00 700.00 - 1,400.00 89 www.MorphyAuctions.com | December 3, 2016

LOT - 379

LOT - 380

LOT - 382

LOT - 383

379 - 1940’S GLASS & PLASTIC COCA - COLA HANGING SIGN. 19” x 10”. Sign has a reverse plastic sign on top and a reverse glass sign on the bottom.

Retains its original Price Bros. decal on the back. Very light paint loss on the upper right corner. (Very Good - Excellent).

600.00 - 1,000.00

LOT - 381

380 - 1948 PLASTIC & GLASS COCA - COLA HANGING SIGN. 19” x 10”. Sign has a reverse painted plastic sign on top and a reverse painted glass sign on the bottom. Top plastic sign has some scuff marks and soiling. Bottom glass sign has some surface residue that will most likely clean off.

There is a slight color disruption on the bottom right mounting panel. Retains its original Price Bros. decal on the back. (Very Good Plus).

500.00 - 800.00

381 - 1950’S CONVEX COCA-COLA BOTTLE SIGN. 37” T. This small version bottle sign was made by the AM Sign Co. Appears to be new old stock and never used. There are a few light scuff marks on the surface. It would most likely shine up nice. (Excellent).

600.00 - 1,000.00 382 - REVERSE GLASS COCA-COLA “PAY CASHIER” SIGN. 19” x 12-1/2”. Sign has a reverse glass Coca-Cola sign in the center, a reverse plastic sign on the top and a plastic Coca-Cola glass sign on the bottom. The colors are strong with some scrapes to the reverse glass. Overall this piece displays very well. (Very Good).

500.00 - 800.00 383 - EARLY WOODEN COCA-COLA CRATE. 20 -1/4” x 8 -1/4”. All original paint and stenciling. The Coca-Cola script logo is on both sides and reads “Drink Coca-Cola in Bottles”.

There is moderate soiling and wear with paint chips and damage to the wood. The piece has excellent patina and does display quite well.

(Very Good). 300.00 - 600.00

90

LOT - 384 384 - 1938 ORANGE CRUSH ADVERTISING CALENDAR. Frame : 43” x 24 -1/4”. This calendar is professionally framed behind glass and features an illustration by Walter Haskell Hinton that shows a man and a woman on horseback searching for Orange Crush cola. It retains its original top and bottom metal strips as well as the December calendar page. There are a few tiny closed tears to the top border and some minor fold lines on the bottom section below the calendar. (Very Good Plus). 400.00 - 700.00

www.MorphyAuctions.com | December 3, 2016

LOT - 387

LOT - 386

LOT - 388

LOT - 389

LOT - 385 LOT - 390 385 - COCA-COLA “ZING” ROTATING ADVERTISING SIGN. 69” T. This two sided sign features a happy boy on a scooter that is suppose to rotate around. The unit is untested. There is some rubbing, fold marks, soiling and minor paper loss. (Very Good).

1,200.00 - 1,800.00

388 - EARLY COCA - COLA PEPSIN GUM GLASS JAR. 10-1/2” T. Jar is marked on the back and reads “Manufactured by Franklin Manufacturing Co., Richmond, Virginia”. Includes ground lid.

(Very Good). 300.00 - 600.00

386 - LARGE COCA-COLA LIGHT UP BOTTLE & THERMOMETER DISPLAY. 37” T. This piece is made of wood and composition. In working order. When plugged in, the bottle, thermometer tube, script on the Coca-Cola button and the “Happy Holidays” lights up and change colors. Some minor soiling and rubs. (Very Good Plus).

500.00 - 800.00

389 - CARO PEPSIN GUM WOODEN CRATE & GLASS JAR. 11” T. The glass jar is in good condition with an original paper label on the front, embossed on the back “Franklin Caro Co. Richmond, VA”.

Label does have soiling and paper loss. The wooden crate is in very good condition with embossed stenciling on each side that reads “The Key Caro Pepsin Gum - The Key to Good Digestion”. (Very Good Plus).

1,200.00 - 1,800.00

387 - EARLY COCA - COLA CHEWING GUM GLASS JAR. 11-1/4” T. Jar retains its original lid, which has a Coca-Cola script on the scalloped glass handle. Has a ground neck and lid. Lid has numerous tiny chips on the rim, though neck does not have any chips.

(Very Good Plus). 500.00 - 800.00

390 - 1915 COCA-COLA LEADED GLASS SHADE WITH LEAF EDGE. 12” T. This is a nice example that has the double stamped Coca-Cola band around the neck. It appears to have some repairs and possibly replaced panels. The leaf edge is in very good condition. A few panels are cracked. (Very Good). 2,000.00 - 4,000.00

www.MorphyAuctions.com | December 3, 2016

91

391 - 1915 COCA-COLA LEADED GLASS SHADE. 15-1/2” Dia. The top band is marked twice. This scarce version features the round flares around the top. Shade is in good condition with a few cracks and a couple missing sections of glass.

The bottom chain edge is there but loose in sections and will need to be repaired. (Very Good).

1,200.00 - 2,000.00

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 391

LOT - 392

LOT - 393

392 - 1930’S COCA-COLA NEON LIGHT UP SIGN. 17 -1/4” x 12 -1/2”. Sign is in working order, made by Neon Products, Lima, Ohio. It does come with its original paper label that was on the back but now it is in a separate envelope taped to the cord. The light up displays very well and has an great Art Deco look. Bottom and three metal bands do have some oxidation and some mild scrapes and rubs to the red metal frame. (Very Good Plus). 1,000.00 - 2,000.00 393 - 1960’S COCA-COLA MASONITE & METAL MENU BOARD. 29-1/4” x 17-1/4”. The menu board has great colors and a great fish-tail Coca-Cola logo on the top. All inserts are original and there is light wear to the Masonite. (Very Good Plus).

400.00 - 600.00

LOT - 394

394 - LOT OF 2: COCA-COLA PLASTIC & METAL ADVERTISING SIGNS. Largest : 25” T. Both signs have plastic inserted Coca-Cola buttons with metal wire frames.

The taller sign does have some cracks on the inserted button and some mild oxidation to the metal areas. The shorter sign has some fading to the plastic button and light surface wear on the metal frame work. (Very Good).

300.00 - 500.00 395 - COCA-COLA SAILING MOTIF SIGN. Each : 48” L. This sign has two Coca-Cola plastic buttons on each side the four plastic sailboats in the center. It also comes with two “Pause - Refresh” Coca-Cola metal signs. There is some moderate wear and paint loss to the metal frame work.

Displays quite well. (Very Good).

300.00 - 500.00

LOT - 395

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www.MorphyAuctions.com | December 3, 2016

LOT - 396

LOT - 397

LOT - 398

LOT - 400

LOT - 399

LOT - 401

396 - EARLY COCA-COLA “THE KEY GUM” WOODEN CRATE. 22-1/4” x 13-1/4”. This is a very scarce crate from Coca-Cola advertising its gum. It has an image of a key on it. Both sides have the imprints. There is some scrapes and chips to the wood. The logo is better on one side than the other. (Good). 300.00 - 600.00 397 - 1896 COCA-COLA SYRUP DISPENSER BASE. 9” T. This base has the Wheeling Pottery stamp on the bottom with all original paint. It has a strong script in the front that reads “Delicious and Exhilarating” There are some areas of fading paint with a chipped area on the inside open area edge. (Very Good).

600.00 - 1,200.00 398 - LATE 1800’S COCA - COLA EMBOSSED TIN SIGN. Framed: 12-1/4” x 6-1/4”. Sign is shadowbox framed behind glass and was made by Sentenne & Green of New York. The sign says “Drink Coca-Cola for Headache Exhaustion”. Extremely scarce in any condition. There are two punch holes added, moderate oxidation, and it appears the sign has been bent and straightened back. (Good).

1,000.00 - 2,000.00

399 - 1903 COCA-COLA SELF FRAMED TIN SIGN. 26-1/2” x 22”. This sign shows Hilda Clark in the center holding a glass of a Coca-Cola. The sign is framed with a very ornate wood and gesso frame. Sign made by Chas. W. Shonk Co., Chicago. There is numerous scrapes and rubs to the rim and edge as well as a prominent bend to the bottom edge. The field of the sign has scrapes, rubs, paint chips and soiling. It does display better than described with a great presence. (Very Good Plus). 3,000.00 - 6,000.00 400 - 1905 COCA-COLA NORDICA SELF FRAMED TIN SIGN. 33” x 23”. This sign has quite heavy staining, oxidation and paint loss throughout. There is also moderate areas of rust around the edges and borders. The sign would quite possibly be a good candidate for restoration. (Fair). 800.00 - 1,500.00 401 - 1922 EMBOSSED TIN COCA - COLA SIGN. 23 -1/2” x 6”. Made by Shonk Works. Sign has moderate oxidation and paper marks. Also has scattered edge wear. (Good).

200.00 - 400.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 403

LOT - 404 LOT - 405

LOT - 406

LOT - 407

403 - 1920’S EMBOSSED TIN COCA-COLA ADVERTISING SIGN. 35” x 11 -1/2”. This sign has moderate oxidation throughout as well as some paint loss and some added holes. (Fair). 300.00 - 600.00 404 - 1920 EMBOSSED TIN COCA-COLA SIGN. 35” x 11 -1/2”. The sign has moderate oxidation and paint loss throughout as well as some bends. (Fair). 300.00 - 600.00 405 - 1920’S FRENCH- CANADIAN EMBOSSED TIN SIGN. 28” x 19”. This scarce sign features the skirt bottle on the left side and was made by St. Thomas Metal Signs in Ontario, Canada. There is some metal loss on the upper right corner, a few added mounting holes and some areas of soiling and scrapes. Sign displays well and does not show up often. (Very Good). 600.00 - 900.00 406 - 1920’S COCA - COLA EMBOSSED TIN ADVERTISING SIGNS. 27 -1/2” x 19 -1/2”. Sign features the 1923 Coca-Cola bottle on the left side. Sign has numerous added holes, a few mild stains and some minor shallow bends. (Very Good). 400.00 - 800.00

94

LOT - 408 407 - TIN COCA - COLA ADVERTISING RACK SIGN. 17” x 12”. This sign appears that it was a topper for a rack. Has some oxidation and a few scrapes on the front panel. (Very Good).

300.00 - 500.00 408 - 1927 COCA - COLA EMBOSSED TIN ADVERTISING SIGN. Framed : 30 -1/4” x 22 -1/4”. Rare Canadian version. Framed without glass. Sign has numerous added holes and one area of metal loss on the top left. Also has some bend marks and rubs. (Fair).

400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 409

LOT - 411

LOT - 410

LOT - 412

LOT - 413

409 - 1927 COCA - COLA TIN ADVERTISING SIGN. 29” x 28 -1/2”. This is an unusual advertising sign that has strong colors with only some slight bends, minor rubs and light edge wear. (Very Good Plus). 400.00 - 800.00 410 - 1927 EMBOSSED TIN COCA-COLA SIGN. 27 -1/2” x 19 -1/2”. Sign has great colors and graphic. There are some added mounting holes along with some paint loss and some shallow bends. (Very Good). 400.00 - 800.00 411 - 1930 DIECUT EMBOSSED TIN COCA-COLA SIGN. 20-1/4” x 13”. Very scarce sign that shows great color and a unique design. There are some added holes and the top section on the top left and right have been trimmed. Scrapes, rubs, light cloudiness and a few bends throughout. (Very Good Plus). 1,200.00 - 2,000.00 412 - 1932 COCA - COLA EMBOSSED TIN ADVERTISING SIGN. 27 -1/4” x 19 -1/4”. This sign has great color with very strong graphics with the 1923 Coca-Cola bottle on the right hand side. Sign was made by the American Art Works, Coshocton, Ohio. The bottle and all the words are embossed. There are some added mounting holes, paint loss, bend marks as well as some minor rubs. Scarce (Good - Very Good). 500.00 - 900.00 413 - 1933 EMBOSSED TIN ICE COLD COCA - COLA SIGN. 18-1/2” Dia. Sign has strong colors and an appealing look. On the embossed areas there are some scrapes, rubs and some paint loss. There is also a few scrapes to the field. (Very Good). 400.00 - 600.00

LOT - 414

414 - COCA-COLA REFRESCA TIN ADVERTISING SIGN. 22” x 15 -1/2”. This sign was made for the Mexican market and is self framed with a very colorful graphic.

There are some bends to the edge as well as some scuffs and slight paint loss. (Very Good).

400.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

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415 - 1930’S LARGE COCA-COLA EMBOSSED SELF-FRAMED SIGN. 54” x 18”. This sign has strong colors and a very bold graphic showing a large Coca-Cola bottle in the center.

The colors are strong and unfaded. There is a light bend on the left bottom edge as well as some oxidation to the edges and borders. The main field is rather clean however on the neck of the bottle there is some type of residue apparent. (Excellent). 800.00 - 1,400.00 416 - SELF-FRAMED TIN COCA - COLA REFRESHMENT AREA ADVERTISING SIGN. 23” x 17-3/4”. Sign was made by the A.M. Sign Co. and has an affixed arrow on the front. Sign has very little wear and appears to have never been used. There are a few light rubs that may come off with a good cleaning. (Excellent Plus). 400.00 - 600.00 417 - 1937 COCA - COLA GAS TODAY EMBOSSED TIN SIGN. Frame : 57” x 21”. This scarce “Gas Today” sign is framed without glass and has a great look. There is some moderate oxidation throughout but the colors remain strong. The frame is covering over some areas of rust. This piece has not been examined outside of the frame. (Very Good). 1,600.00 - 3,000.00

LOT - 415

LOT - 416

LOT - 417

418 - LARGE 1940 EMBOSSED COCA-COLA ADVERTISING TIN SIGN. 56” x 32”. Sign is self framed and made by the American Art Works, Coshocton, Ohio.

The sign does have some minor fading, soiling, scrapes and rubs. There is some flaking to the bottle on the left hand side, the paint is stable. (Very Good).

500.00 - 800.00

LOT - 418 96

www.MorphyAuctions.com | December 3, 2016

LOT - 419

LOT - 420

LOT - 422

LOT - 421

419 - READING’S SOFT DRINKS EMBOSSED TIN ADVERTISING SIGN. 27” x 9 -1/2” . The sign is in very good condition with some minor scrapes and rubs. (Very Good Plus). 200.00 - 400.00 420 - 1948 COCA-COLA TIN ADVERTISING SIGN. 27” x 19”. The sign reads “Drink Coca-Cola” with a bottle on the right hand corner. Some scattered scrapes to the border. The field is strong with just a few minor rubs, light paint loss around the top and bottom mounting holes and light paper residue on the left hand edge which would clean off. (Very Good Plus). 500.00 - 800.00

LOT - 423

LOT - 424

421 - 1950’S PAINTED TIN COCA-COLA BUTTON SIGN. 35-3/4” Dia. This button sign has great gloss, strong graphics and is in very good condition with a few minor scuff marks. (Excellent).

700.00 - 1,000.00 422 - FRENCH CANADIAN COCA - COLA EMBOSSED TIN SIGN. 27 -1/2” x 19 -1/2”. This sign displays well and has great graphics.

The sign has some added holes, rubs and mild discoloration.

(Very Good Plus). 500.00 - 800.00 423 - 1960’S COCA-COLA ADVERTISING THERMOMETER. 18 -1//2” Dia. Thermometer is in working order and in excellent condition with a few very light scrapes that are barely worth mentioning. (Excellent Plus). 500.00 - 700.00 424 - 1950’S COCA - COLA TIN BUTTON CALENDAR. 19-1/4” L. Calendar has a never-used calendar pad affixed to the front. The entire piece is in excellent condition with a few small scrapes to the front of the button. (Excellent). 500.00 - 600.00

LOT - 425

425 - 1950’S TIN OVER CARDBOARD COCA - COLA ADVERTISING SIGN. 25” x 12”. Sign has a beveled edge with great illustrations of people enjoying Coca-Cola. Only a very shallow bend in the bottom left edge and a tiny scuff mark to the center of the bottle. (Excellent Plus).

400.00 - 700.00

www.MorphyAuctions.com | December 3, 2016

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426 - 1950’S COCA - COLA TIN DOOR PUSH. 23-1/2” x 2-1/2”. Door push appears to have never been used and is in fantastic condition with some minor soiling that most likely will come off with a god cleaning. (Excellent Plus).

500.00 - 700.00 427 - 1950’S CANADIAN TIN COCA-COLA ADVERTISING CHALK BOARD. 27” x 18”. Chalk board is self framed and has a “Drink Coca-Cola, Be Refreshed” logo on the top. There are some scrapes, edge wear and minor paint loss to the chalk board.

(Very Good Plus). 400.00 - 600.00

LOT - 426

LOT - 427

LOT - 428

LOT - 429

LOT - 430

LOT - 431

428 - COCA-COLA TIN SPINNER SIGN FOR VENDING MACHINES. 14” T. This rare 1950’s spinner sign was meant to go on top of vending machines. Still retains its original suction cups on the bottom of the base. The signs on the top show some mild scrapes but do display well above average. This piece does not appear to have been used but does have some storage wear. (Excellent). 800.00 - 1,600.00 429 - 1955 LARGE COCA-COLA TIN ADVERTISING SIGN. 62-1/2” x 32-1/2”. Sign has very strong and unfaded colors with a great graphic. Made by the AM Sign Co, 1955. It retains the original wood backing. There are some scrapes and rubs to the field. Displays very well. (Excellent). 500.00 - 800.00

LOT - 432

430 - 1960’S COCA - COLA TIN ADVERTISING SIGN. 22” x 16”. Mane for the Spanish market. Shows a man enjoying a bottle of Coca-Cola while sitting on a tractor. There are some scuffs and paint loss with a few areas of oxidation. (Very Good).

350.00 - 700.00 431 - MEXICAN COCA - COLA EMBOSSED TIN ADVERTISING SIGN. 16 -1/2” x 12”. This sign is heavily embossed and was made in Mexico for the Mexican market. It appears to have never been used but does have moderate soiling and some oxidation to the edges. This sign is a side panel for a bottle dispenser. (Very Good Plus). 300.00 - 600.00 432 - PORTUGUESE DOUBLE SIDED COCA - COLA SIGN. 25 -1/2” x 13 -1/4”. This is a double sided tin Coca Cola sign from Portuguese market. Both sides are identical. One side is in very good condition with light wear, while the other side has scrapes and some oxidation. (Very Good Plus). 500.00 - 800.00

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www.MorphyAuctions.com | December 3, 2016

LOT - 434

LOT - 435

LOT - 433

LOT - 436

LOT - 437

LOT - 439

433 - 1950’S COCA - COLA RUBBER DISPLAY BOTTLE & BASE. Bottle : 41 -1/2” T. This Coca-Cola display piece is complete with its original cap. The cap itself does have numerous nail holes in the top but does display well. There is moderate wear on the bottle with a few cracks, slight warping and the Coca-Cola script design has an old repaint. Base is strong and comes with its rotating motor.

(Very Good Plus). 1,500.00 - 2,000.00 434 - COCA-COLA VENDO JUNIOR TOPPER. 8 -1/4” L. This piece goes on top of a Vendo Junior Cooler. It is in very good condition with all original paint. It still has the original Vendo decal on the side. (Very Good Plus). 300.00 - 500.00 435 - LOT OF 5: 1960’S COCA-COLA TIN DINNER TRAYS. Each : 18 -1/2” L. Each tray has a different image of Coca-Cola with a different type of food. All of the trays were made for the Mexican market. There are some minor scrapes with some paint loss to a couple of the trays. (Very Good Plus). 200.00 - 300.00

436 - LOT OF 5: COCA-COLA COASTERS. Largest : 4 -1/4” Dia. Included in this lot are three German Coca-Cola coasters which have period graffiti on them. Also included are two plastic Coca-Cola pieces that are in unused condition, one of them does have some stress cracks on the side. (Very Good). 100.00 - 200.00 437 - LOT OF 4: COCA - COLA TIN COASTERS. Each : 3 -1/2” Dia. One of the trays is French-Canadian and has some oxidation to the entire surface which has caused some spidering. The three other coasters are from Rockford, Illinois. The others are in unused condition and have very light wear. (Good - Excellent).

200.00 - 300.00 439 - SET OF 3: SPANISH COCA - COLA ADVERTISING TIP TRAYS. Each : 7 -1/2” L. Trays are from the 1960’s and early 70’s. They all have only minor wear. (Very Good Plus). 150.00 - 300.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 440

LOT - 441

LOT - 442

LOT - 444

LOT - 445

LOT - 443 440 - TIN COCA-COLA ADVERTISING RACK SIGN. 17 -1/4” L. The sign appears to have gone on some type of rack.

There are a few scrapes to the front panel and a few rubs around the edges. Mild oxidation to the metal wiring. (Very Good).

200.00 - 400.00 441 - 1904 COCA-COLA ADVERTISING TRAY. 13” L. This tray was made by the Meek Co. Coshocton, Ohio. The tray does have some soiling, edge and border wear. There is some very mild scrapes to the field. The tray displays very well and is quite rare to find in any condition. Beautifully displayed. (Excellent).

4,000.00 - 6,000.00 442 - 1904 COCA-COLA ADVERTISING SERVING TRAY. 13” L. Tray was made by the Meek Co. Coshocton, Ohio. The rim does have moderate chipping and paint loss. The border is in good condition with some light soiling and the main field does have nice colors but there are some stains and some very light fading.

(Very Good Plus). 1,800.00 - 2,500.00 100

443 - 1909 COCA-COLA LARGE OVAL SERVING TRAY. 16 -1/2” L. This is a very hard to find Coca-Cola tray, made by the H.D. Beach Co. Coshocton, Ohio. The colors are quite strong and the tray displays very well. There are some areas of rubbing and paint chips to the outside edge and rim. The main field has some light oxidation that you can see when the tray is held at an angle.

(Very Good Plus). 2,000.00 - 3,500.00 444 - 1914 COCA-COLA SERVING TRAY. 13 -1/4” L. Tray has a few rubs and scrapes to the outside rim. The field is very strong with a great original gloss and only a few scrapes.

(Excellent Plus). 1,000.00 - 1,300.00 445 - 1925 COCA-COLA SERVING TRAY. 13 -1/4” L. Tray does have some moderate scrapes and paint chips to the outer edge and rim. The main field does have some soiling as well as a few stains. (Very Good Plus). 400.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

LOT - 446

LOT - 447

LOT - 449

LOT - 448

LOT - 450

446 - 1937 COCA-COLA TIN TRAY. 13 -1/4” L. French Canadian hostess tray. It does have some rubs and partial surface loss to the main field. Paint chips and scrapes to the outer edge. (Good - Very Good). 150.00 - 300.00

449 - 1939 COCA-COLA SERVING TRAY. 13 -1/4” L. Illustration was done by Sundblom. There are some light scrapes to the outer rim, the field remains very strong with original gloss and almost no wear. (Excellent). 300.00 - 500.00

447 - 1938 COCA-COLA SERVING TRAY. 13” L. This tray has some very minor scrapes to the outside rim. The border and field are in fantastic condition with almost no wear.

(Excellent). 300.00 - 600.00

450 - 1940 SPANISH COCA-COLA SERVING TRAY. 13 -1/4” L. This tray does have some moderate scrapes and rubs to the outside rim. The field is rather strong with a few rubs and light stains. (Excellent). 700.00 - 1,000.00

448 - 1938 COCA-COLA ADVERTISING TRAY. 13 -1/4” L. Tray was made by the American Art Works, Coshocton, Ohio. The field of the tray is in fantastic condition, there are a few nicks and rubs to the outside edge. (Very Good Plus). 300.00 - 500.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 451

LOT - 452

LOT - 453

LOT - 455 LOT - 454

SEE WEBSITE FOR ADDITIONAL PHOTOS

451 - 1950’S FRENCH COCA-COLA SERVING TRAY. 13 -1/2” L. Tray is in fantastic condition with a few very light rubs.

(Near Mint). 300.00 - 500.00 452 - 1950’S MEXICAN COCA - COLA ADVERTISING TRAY. 13 -1/4” L. Tray has moderate scrapes to the main field as well as some areas of oxidation. The outer rim has some mild oxidation with paint chipping. (Very Good). 700.00 - 1,000.00 453 - LOT OF 2: EARLY COCA-COLA WALLET & POCKET MIRROR. Largest : 4 -1/2” L. The pocket mirror opens to show a logo on the right flap that reads “’Ask for the Bottle’ Coca-Cola Bottling Works Danville Kentucky”. It has a heavy stain on the front cover and the mirror inside shows heavy spidering. Also included is a Coca-Cola wallet in very good condition. It has an imprint on the inner flap that reads “Drink Coca-Cola in Bottles/Delicious/Refreshing”.

(Good - Very Good). 100.00 - 200.00

102

454 - 1947 COCA - COLA DON BUDGE SIGN. Frame : 24” x 17 -1/2”. Included in this lot is a signed photo of Don Budge. This piece is framed behind glass. The sign has a few scrapes, bend marks and soiling. (Very Good). 300.00 - 400.00 455 - EARLY COCA - COLA DELIVERY TRUCK TOY. 8-1/2” L. This truck was made in the U.S. Zone of Germany and comes with seven tin cases of Coca-Cola on the back. Has original paint with a few light scrapes and rubs. Displays well above average.

(Very Good Plus). 500.00 - 1,000.00

www.MorphyAuctions.com | December 3, 2016

LOT - 457

LOT - 458

LOT - 456

LOT - 459

LOT - 460

LOT - 461

456 - 1915 COCA-COLA BATTLE OF GUILFORD COURTHOUSE PENNANT. 32-1/2” x 14”. This pennant is framed behind glass and shows a monument which was erected by the United States in memory of General Nathaniel Greene and the officers and soldiers who were in the Battle of Guilford Courthouse. On the very bottom it reads “Drink Coca-Cola from the Bottle”. This is an extremely scarce advertising piece that is very unique. There are some moth holes and slight fading.

Displays very well. (Very Good). 300.00 - 400.00 457 - 1935 COCA-COLA CARDBOARD BASEBALL SCOREBOARD. 29-1/2” x 19-1/4”. Very scarce piece that retains strong colors with a bold design. Showing the Browns from the American League verses the Cardinals of the National League. It is dated 1935 on the lower left edge. There are some areas that show rubbing and minor soiling as well as some cardboard loss to the top right. (Very Good Plus).

600.00 - 1,200.00 458 - COCA-COLA SPRITE BOY ADVERTISING PUZZLE. Framed: 17-1/2” x 17-1/2”. Puzzle is professionally framed behind glass and complete. New old stock condition. (Near Mint).

300.00 - 600.00 459 - LOT OF 3: 1950’S COCA-COLA PLAYING CARDS. Each : 4 -1/2” L. One of the packs does not have a cover. While the other two are boxed. One is entitled “Airplane Spotter” Playing Cards with images on airplanes on one side, the other has Coca-Cola imprints on all sides and reads “The Pause that Refreshes”. The boxes have mild soiling and light wear. (Very Good Plus). 300.00 - 500.00 460 - LOT OF 2: BOXES OF COCA - COLA PLAYING CARDS. Largest : 4” L. Both boxes show moderate use, wear and have damage and separation to the openings. (Good). 200.00 - 400.00

LOT - 462 461 - SET OF COCA - COLA PLAYING CARDS. 5” L. This is a scarce Canadian version made by the International Playing Card Co. in Windsor, Ontario, Canada. The box has some tears, rubs and some tape repair to the back. The cards look to be used and have wear throughout. (Very Good Plus). 300.00 - 500.00 462 - COCA - COLA CARROM GAME BOARD. 28 -1/2” x 28 -1/2”. The game board has a hole in one of the nets and there is one chip to the frame. Coca Cola is stenciled numerous times on one side of the game board. (Very Good Plus).

600.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

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LOT - 463

LOT - 465

LOT - 464

LOT - 466

LOT - 467

LOT - 468 463 - LOT OF 3: COCA-COLA ADVERTISING PROMOTIONAL KITS. Each : 24 -1/2” L. These three kits are in new old stock, never used condition with their original packaging. They are all in excellent condition. The packaging does have some light wear and minor soiling.

(Very Good Plus). 300.00 - 400.00

466 - FRENCH CANADIAN COCA-COLA CARDBOARD GAME. 17 -1/4” L. The game is entitled “Le Jeu De Sante”. It is in very good condition with nice colors. There is some soiling to the backside but does display well and would look great framed. (Very Good).

200.00 - 300.00

464 - LOT OF 2: COCA-COLA TIN LITHO FOREIGN MADE VEHICLES. Each : 4” L. One is a push toy from Italy, nice color graphics. Marked “Coca-Cola” on both door and shows lithographed driver in both windows. The second one is a Japanese, missing the back wheels but friction still works. (Very Good Plus). 800.00 - 1,400.00

467 - 1930’S COCA - COLA METALCRAFT DELIVERY TRUCK WITH BOX. Box : 11 -1/2” L. Truck features all ten glass bottles. Truck has all original paint with moderate scrapes and rubs throughout. Does come with the original box, which is shrink-wrapped for protection. Box is in very good condition with some tears to the opening of one side.

(Very Good). 800.00 - 1,200.00

465 - 1940’S WOOD & METAL SMITH MILLER COCA - COLA TRUCK. 13 -1/4” L. Truck comes with 12 wooden Coca-Cola crates. Has all original decals; some have loss predominantly on the left side of the truck. Colors remain strong. Some rubbing to the roof of the truck.

(Very Good). 700.00 - 1,400.00 104

468 - GERMAN TIN LITHO BUS TERMINAL SET. Box : 15” L. Wonderful tin litho terminal with wind-up city bus and scarce Coca-Cola top. Includes original box with great graphics, there are some flaps missing. (Excellent). 500.00 - 700.00

www.MorphyAuctions.com | December 3, 2016

LOT - 469

LOT - 470

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 471

LOT - 472

LOT - 473

469 - COCA-COLA PORCELAIN “FOUNTAIN SERVICE” SIGN. 29-1/2” x 11-3/4”. This sign is mounted onto a wooden frame. It is in very good condition with one small touch up on the bottom edge right next to the Coca-Cola button logo. (Excellent). 600.00 - 800.00 470 - 1930’S LARGE COCA-COLA PORCELAIN ADVERTISING SIGN. 59 -1/4” x 34 -1/2”. Sign was made by Tennessee Enamel and has a makers mark on the bottom right edge. The field is rather clean and free from chips. There are a few scrapes and rubs as well as some chips to the outer edge. (Very Good Plus). 1,500.00 - 2,500.00

LOT - 474

471 - 1939 PORCELAIN COCA-COLA THERMOMETER. 18 -1/4” L. Thermometer does have strong colors and a great graphic.

There is some minor chipping on the bottom right edge as well as some chips to the top mounting hole and right edge. It is missing the tube.

(Very Good Plus). 800.00 - 1,200.00

473 - COCA - COLA DISPENSER DOUBLE SIDED PORCELAIN SIGN. 29 -1/2” L. Sign retains its original mounting brackets and metal frame. There are no chips on the sign. Both sides do have some soiling and discoloration. (Very Good). 500.00 - 800.00

472 - PORCELAIN COCA - COLA FOUNTAIN SERVICE SIGN. 27” x 14”. Circa 1939. Great graphics. Has a few chips and some damage to the upper right corner. (Very Good). 800.00 - 1,200.00

474 - 1950’S COCA-COLA PORCELAIN “FOUNTAIN SERVICE” SIGN. 28” x 11-3/4”. Sign is in very good condition. There is one chip in the center mounting hole with a few scrapes and minor rubs overall.

(Very Good Plus). 600.00 - 700.00

www.MorphyAuctions.com | December 3, 2016

105

LOT - 476

LOT - 477

LOT - 479

LOT - 478

LOT - 480

LOT - 475 475 - DUTCH COCA - COLA PORCELAIN SIGN. 55” x 18”. Great sign showing the Sprite boy pointing to a bottle of Coca Cola. The sign has a good gloss and vibrant colors. The field is rather clean and there are only a few edge and border chips. (Excellent). 1,000.00 - 1,500.00 LOT - 481

LOT - 482

476 - FOREIGN COCA-COLA PORCELAIN ADVERTISING SIGN. 14” x 11”. This sign is in very good condition. The field remains untouched and there are slight chips on the sides of each corner.

(Excellent Plus). 400.00 - 800.00

479 - MINIATURE WOODEN CASE OF COCA - COLA BOTTLES. 6” L. Missing one bottle. Great stenciling on each side. Reads “Authorized Bottler San Miguel Brewery” on each side. (Very Good).

100.00 - 200.00

477 - 1896 COCA-COLA SYRUP DISPENSER. 18” T. This syrup dispenser includes the base and the top bowl. It is missing the spigot and lid. This is a very unique piece because it does not have the Coca-Cola painted on the dispenser but it does have the embossed logo with a floral design over it. There are Wheeling Pottery stamps on both pieces. The top bowl part has a few minor chips to the rim and a few chips to the bottom rim as well. The base has a stress crack running vertically from the center down to the bottom edge. It displays well and is an extremely unique Coca-Cola collectible.

(Very Good). 2,000.00 - 4,000.00

480 - LARGE 5¢ COCA-COLA FLARE GLASS. 4 -1/4” T. This is a rather hard to find glass that has the large 5¢ logo surrounding the Coca-Cola script. There are no chips or damage to the glass. The etched logos do have a few rubs but this glass displays very well. (Excellent). 600.00 - 1,000.00

478 - EARLY COCA-COLA SYRUP BOTTLE. 12” T. Bottle does have a reverse glass label that does have some repair as well as moderate cracking and paint loss. (Very Good).

300.00 - 500.00

106

481 - LOT OF 3: ASSORTED 1920’S COCA - COLA SYRUP BOTTLES. Largest: 12” T. Included in this lot are three different syrup bottles. Two have fired-on labels while one has an etched label. None of the bottles come with their caps. No chips. The bottle with the white fired-on logo does have some minor soiling and rubs. (Very Good - Excellent).

700.00 - 1,000.00 482 - EARLY COCA-COLA CARDBOARD STERILIZED BOTTLES ADVERTISING SIGN. 15” x 7”. Sign is professionally framed behind glass. This is a very scare early sign that hardly ever shows up for sale. There are some added holes, numerous fold lines and some cardboard loss. Piece does display well. (Good). 300.00 - 600.00

www.MorphyAuctions.com | December 3, 2016

LOT - 483

LOT - 487

LOT - 484

LOT - 485

LOT - 488

LOT - 486

LOT - 489

483 - 1930’S COCA-COLA 5¢ FOUNTAIN DISPENSER. 20 -1/2” T. This is a scarce six sided Coca-Cola dispenser that has metal plaques affixed to each side. It is all original with the original lid. There is some soiling, mild scrapes and rubs but does display quite well and rarely comes up for sale. (Excellent). 3,000.00 - 4,000.00 484 - 1930-40’S COCA-COLA MULTIPLEX DISPENSER. 22 -1/2” x 20 1/4”. Displays quite well. There is some soiling, dents and scrapes overall. (Excellent).

500.00 - 800.00 485 - COCA-COLA COUNTERTOP DISPENSER. 20 -1/2” x 17”. This scarce dispenser has its original top and spout. It is in very good condition with a few rubs and scrapes. (Excellent). 600.00 - 1,000.00 486 - 1896 COCA-COLA SYRUP DISPENSER. 18” T. Includes the base and the top bowl. The spigot and lid are missing. Both pieces have the Wheeling Pottery stamps on the bottom and retain the original paint. The base is in good condition with some gold loss to the bottom edge. There is also some light lifting of the surface of the very bottom of the base. The top bowl section has a stress crack running vertically and horizontally on the left hand side. There is a prominent chip on the top rim, the bottom spout has been chipped off and a few areas of paint loss to the script.

(Very Good). 2,000.00 - 4,000.00 487 - MEXICAN COCA-COLA GLASS DISPLAY BOTTLE. 20 -1/2” T. Bottle does retain its original metal cap. It is in very good condition with some cloudiness to the inside of the bottle which most likely will clean up. (Very Good). 300.00 - 500.00 488 - COCA-COLA METAL SIX PACK BOTTLE CARRIER. Largest : 20 -1/4” L. Carrier displays very well. There are some scrapes and rubs to both sides of the Coca-Cola print. Mild oxidation to the metal as well. (Very Good). 200.00 - 300.00 489 - COCA-COLA GLASSWARE SET. Box : 12” L. This set is new in the box and has never been used. It features eight different Coca-Cola glasses that features different bottling plants around the United States. The box has moderate soiling and wear. The glasses are in near mint, never used condition. (Excellent-Near Mint). 300.00 - 400.00

www.MorphyAuctions.com | December 3, 2016

LOT - 490

490 - EARLY COCA-COLA SANDWICH TOASTER. 8” Dia. This piece was made by Aunt Sarah’s Product, Saint Louis.

It has Coca-Cola debossed logo in the top and bottom plates.

Very good with some soiling and tarnishing. (Very Good Plus).

800.00 - 1,200.00

107

LOT - 491

LOT - 492

LOT - 494

LOT - 493

LOT - 495

491 - 1920’S COCA-COLA COOLER. 29” x 32 -1/2”. This cooler features four embossed tin Coca-Cola signs on each side. It has a zinc lined ice box. The signs do have moderate oxidation, scrapes and paint loss. There is some denting to the top of the cooler and some moderate oxidation to the top opening mechanism.

(Very Good Plus). 1,500.00 - 2,500.00 492 - EARLY PRIMITIVE COCA-COLA COOLER. 38” x 35”. This early cooler has a great look and is in incredible condition for its age. On the front and back panels there is a design that reads “Drink Coca-Cola Delicious, Refreshing”. On the front the logo is very strong and colors are bright, on the back there is some slight fading and paint wear. There is also some soiling to the wood but this piece displays above average. (Excellent).

2,000.00 - 3,000.00 493 - EARLY PRIMITIVE COCA-COLA WOODEN ICE COOLER. 40” x 36 -1/4”. This early cooler is from Portland Maine and has a great embossed and printed design on the front that reads “Drink Bottled Coca-Cola It’s Better”. It has a zinc lined area where the ice and bottles were served. There is moderate soiling and wear to the wood. Displays very well. (Very Good). 2,000.00 - 3,000.00 108

www.MorphyAuctions.com | December 3, 2016

494 - 1930’S COCA-COLA COOLER COIN OP DISPENSER. 14” x 14”. This is a very scarce dispenser that has a coin op mechanism on the top.

The unit holds about eight bottles and was made by Industrial Carton Coolers.

It has some moderate scrapes, paint loss, oxidation but still displays well. Very unusual. (Very Good Plus).

1,500.00 - 2,500.00 495 - LOT OF 2: 1940 COCA-COLA COOLER SALESMAN BOOK & PAINT BOOK. Largest : 11 -1/2” L. Included in this lot is an excellent condition Coca-Cola cooler booklet which has numerous photographs, some pricing and graphs. The second piece is a paint manual from Sherwin Williams which shows the colors and prices of the paint sold and used by Coca-Cola.

It is in excellent condition as well. (Very Good - Excellent). 150.00 - 300.00

LOT - 496

LOT - 497

LOT - 499

LOT - 498

LOT - 501

LOT - 502

496 - 1950’S COCA-COLA COOLER RADIO. 12 -1/4” x 9 -1/2”. Very good condition on this radio. Includes an original cord. Radio has minimal wear with a few black marks on the left nob. Appears to have some touch ups on the Coca-Cola script logo. (Very Good). 400.00 - 800.00 497 - 1950’S COCA-COLA COOLER RADIO. 11 -1/2” L. The shell of the radio is in very good condition with some minor wear. All of the inside mechanics of the radio are included but are separate from the shell. (Very Good).

300.00 - 500.00 498 - LOT OF 20: ASSORTED COCA-COLA FOUNTAIN TAPS. 20” L. These fountain taps are all applied to a wooden base and display quite well. Some of them are in excellent condition while some show signs of wear with some fading.

(Very Good - Excellent). 500.00 - 1,000.00 499 - 1930-40’S COCA-COLA OCTAGON NEON CLOCK. 18 -1/4” L. Clock is in working order and is all original.

Displays well. Has minor fading to the face. (Very Good Plus).

1,000.00 - 1,500.00 501 - TELECHRONE MOTORED NEON COCA-COLA AD CLOCK. 22” T. This clock was made by the Telechrone Electric Ad Clock Co., Chicago, Ill. It has neon surrounding the clock face as well as the rotating advertising signs on the bottom. When in operation, the bottom signs rotate every 10-20 seconds.

The bottom rotating advertisement does work but needs an adjustment. There is a Coca-Cola advertisements below; one for a circuit judge, one for a probate judge, one for fruit growers and one advertising how many times the ad will be seen if you use this clock. In very good condition with a few scuffs to the wooden and tin case and a few white marks behind the reverse etched glass face. (Very Good). 700.00 - 1,400.00

LOT - 503 502 - 1940’S COCA-COLA NEON OCTAGON CLOCK. 18 -1/2” L. Clock is in working order and lights up well. Unsure of age of the face, it is a possible reproduction. (Very Good). 800.00 - 1,400.00 503 - COCA-COLA 1920’S GILBERT REGULATOR CLOCK. 34 -1/2” L. Clock is in good condition with some wear to the wooden case.

The face does have some soiling and rubs and does show a faded Coca-Cola script. (Very Good). 800.00 - 1,200.00

www.MorphyAuctions.com | December 3, 2016

109

LOT - 504 LOT - 505

LOT - 506

504 - LOT OF 2: COCA-COLA 1950’S METAL CLOCKS. 18” Dia. Included are a black and red clock and a silver and red clock. Both are untested units. The silver clock is in excellent condition with few very light rubs. The black and red clock has a few very light scrapes. (Very Good Plus). 500.00 - 800.00

LOT - 507

505 - EARLY COCA-COLA ADVERTISING AWNING. 43” x 39”. This cloth awning has a silk screened “Drink Refresh” Coca-Cola logo in the middle. It is in very good condition considering it was most likely used. There are some areas of soiling and some minor wear to the logo. (Very Good Plus).

600.00 - 1,000.00

507 - EARLY WOODEN COCA-COLA ADVERTISING BENCH. 47 - 1/2” L. This is a wonderful fold-out bench that has a great country store look to it. The colors on the backrest are strong. There is some paint loss on the words “In Bottles”. This piece does display well.

(Very Good). 400.00 - 800.00

506 - EARLY COCA - COLA CARD TABLE WITH 6 CHAIRS. Table : 29” x 29”. Includes two wooden chairs.

The table is made by Sampson Card Tables and has moderate scrapes and surface loss throughout.

Great images of Coca-Cola bottles on all four corners. Chairs are all in rather good condition with minor wear. (Very Good). 300.00 - 600.00

508 - 1930’S COCA-COLA SEAT CUSHION. 14 -1/2” Dia. Cushion has a great logo on the front that reads “Drink Coca-Cola in Bottles”. The colors remain strong with some cracking in the paint due to age. There is also a minor worn area in the word “Bottles” that has almost penetrated through the cushion. Very hard to find piece and does display well. (Very Good). 300.00 - 600.00

110

www.MorphyAuctions.com | December 3, 2016

LOT - 508

LOT - 509

LOT - 510

LOT - 511

LOT - 512 509 - EARLY WOODEN COCA-COLA CHAIR. 36-1/2” T. There is a “Drink Coca-Cola - Every Bottle Sterilized” logo on the back panel of the chair however it appears to have possibly been done by hand. There are areas of heavy paint loss, staining and scrapes to the chair. (Good - Very Good). 200.00 - 400.00 510 - EARLY COCA-COLA CANVAS & WOODEN CHAIR. 49” L. There is a Coca-Cola imprint on the top canvas that reads “Drink Coca-Cola in Bottles”. The colors and logo are faded. The wood on the chair is discolored but folds nicely. There is some moderate soiling to the canvas. (Very Good Plus). 500.00 - 800.00 511 - 1930’S COCA - COLA ADVERTISING TIRE COVER. 27 -1/2” Dia. The tire cover does have a crackature over the entire surface as well as a prominent tear and missing section to the left hand side. (Very Good). 500.00 - 800.00 512 - COCA - COLA SPRITE BOY PAPER BAG RACK. 36” L. This rack is in good condition with some minor oxidation to the left edge and a few light scrapes. The Sprite Boy image is slightly faded. (Very Good Plus). 600.00 - 800.00

LOT - 513

513 - LOT OF 2: LARGE COCA-COLA CANVAS BANNERS. Both show signs of wear, soiling and some fading. (Very Good).

500.00 - 800.00

www.MorphyAuctions.com | December 3, 2016

111

LOT - 514

LOT - 515

LOT - 516

LOT - 517

514 - LOT OF 2: LARGE COCA-COLA CLOTH BANNERS. Both are in good condition. One does have some soiling and mild fading. (Very Good). 400.00 - 800.00 515 - LOT OF 2: LARGE COCA-COLA CLOTH BANNERS. Banners do have soiling, edge wear, minor fades and a couple holes.

(Very Good). 400.00 - 800.00 516 - 1950’S COCA-COLA “PAY WHEN SERVED” LIGHT UP DISPLAY. 19 -1/2” L. There is some oxidation to the metal framework as well as some scrapes and rubs. Unit is missing two of the D rings on the right hand top. Piece displays quite well. (Very Good). 500.00 - 800.00

112

LOT - 518

517 - VINTAGE COCA-COLA CARBONATOR CASED SET. Case: 12-3/4” x 10”. This is an original carbonator put out by the Coca-Cola bottling company. Includes the original box and is missing two instruments. There is wear and some oxidation to the set and the box does have moderate scrapes, rubs and a few tears. (Very Good).

400.00 - 600.00 518 - 1970’S COCA-COLA PLACEMAT. 18” x 17 -1/2” . This placemat has never been used and is in excellent condition with no wear. (Near Mint). 100.00 - 200.00

www.MorphyAuctions.com | December 3, 2016

LOT - 519

LOT - 520

LOT - 521

LOT - 522

519 - EARLY COCA-COLA CLOTH ADVERTISING UMBRELLA. 67” T. This is a very nice umbrella, imprinted on each panel, including a 1915 Coca-Cola bottle and script logo that reads “Drink Coca-Cola in Bottles”. There is moderate soiling with some tears and missing 3” x 1” piece of fabric on one of the panels. (Very Good Plus).

500.00 - 800.00

521 - EARLY COCA-COLA CLOTH ADVERTISING UMBRELLA. 99 -1/2” T. This umbrella has different designs on all its panels. One shows a Coca-Cola bottle and reads “Ice Cold in Bottles”. There are also some script logos that read “Drink Coca-Cola. The Pause that Refreshes”. There is moderate soiling and some discoloration. Displays very well. (Very Good Plus). 800.00 - 1,000.00

520 - EARLY COCA-COLA CLOTH ADVERTISING UMBRELLA. 67” T. This umbrella is in wonderful condition with strong colors and great graphics that read “Drink Coca-Cola in Bottles”. There is a print of a 1915 Coca-Cola bottle on a few panels. There are a few minor insect holes that do not effect the appearance. (Excellent).

1,000.00 - 1,500.00

522 - EARLY COCA-COLA CLOTH ADVERTISING UMBRELLA. 67” T. This umbrella appears to have been very lightly used. Some very minor soiling and light wear. There are a few panels that have some discoloration but it does not effect the overall appearance.

(Excellent). 1,000.00 - 1,500.00

www.MorphyAuctions.com | December 3, 2016

113

LOT - 523

SEE WEBSITE FOR ADDITIONAL PHOTOS

LOT - 524

LOT - 525

LOT - 526

523 - COCA - COLA SIGN FOR BARBECUE SET. 24 x 16”. This paper sign is shrunk wrapped onto cardboard. The sign is promoting a special offer on a Barbecue set if you would purchase a six pack of Coca Cola. There is a horizontal fold line, some soiling and a few rubs. (Very Good). 200.00 - 300.00 524 - 1930’S TIN SIGN WITH WOODEN DISPLAY STAND. 103” x 67 -1/2”. This is a 1930’s tin sign that is mounted to a large wooden stand. the stand is in very good condition with light wear. the tin sign has numerous areas of touch up. There is also some rubs and scrapes apparent. displays quite well. (Excellent). 1,000.00 - 1,500.00

114

525 - 1930’S COCA-COLA PORCELAIN DOUBLE SIDED SIGN. 65 -1/2” x 48”. This two sided porcelain sign has the fountain dispensers on each side built into the frame. There are areas of rust and metal to the frame. The porcelain sign has some chips and moderate soiling and should benefit from a cleaning. The bottom panel is missing. The sign does display well and rarely comes up for sale.

(Excellent). 10,000.00 - 15,000.00 526 - 1940 COCA - COLA REVERSE ON GLASS SIGN. 21” x 11”. Made the Price Brother’s. Has the original frame. supports.

Does have some mild paint lifting but displays quite well.

(Very Good Plus). 1,000.00 - 2,000.00

www.MorphyAuctions.com | December 3, 2016

527 - RARE STERLING SILVER COCA-COLA SALE & PEPPER SHAKERS. Box : 5” x 4 -1/4”. This is a wonderful set of salt & pepper shakers in the form of a bottle and a cooler. The cooler comes with a tiny silver spoon and a plastic insert that holds the pepper. Both pieces are in very good condition with minimal wear.

(Excellent). 1,500.00 - 3,000.00 528 - EARLY COCA-COLA BAIRD CLOCK. 31” x 18 - 1/2”. Nice early Baird clock with embossed coca-cola designs throughout.

There is restoration to the bezels.

Retains its original Baird paper label on the inside. Displays quite well. (Very Good).

5,000.00 - 10,000.00

LOT - 527

LOT 528

SEE WEBSITE FOR ADDITIONAL PHOTOS

529 - EARLY COCA-COLA WOODEN BENCH. 48” x 33”. Very scarce coca-cola bench with logos on the front and back. Most likely sat in front of a country store. There is wear and some cloudiness in the front logo.

The back logo is a bit stronger.

(Very Good). 600.00 - 1,200.00

LOT - 529

www.MorphyAuctions.com | December 3, 2016

115

NOTES:

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www.MorphyAuctions.com | December 3, 2016

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