Sales Newsletter

VIEW FROM THE BLEAU

SALES NEWSLETTER SPRING 2013

Fontainebleau continues to have irresistible market appeal, attracting more guests than ever before. The hotel’s powerful identity has generated a new level of awareness, anticipation and emotion, driving new business and creating uncontestable loyalty to the brand.

This winter Fontainebleau unveiled an aggressive national advertising campaign, Famously Fontainebleau, illustrating the timeless appeal of Fontainebleau as a world of experiences, moments, details and design that are modern, sexy and fun-uniquely Fontainebleau. January saw Fontainebleau play host to Alabama’s Crimson Tide football team as they won the coveted Orange Bowl title. Camera crews from around the world descended on the resort, including ABC Good Morning America’s live broadcast from the Ocean Lawn with the winning athletes, watched by over 44,975,279 million viewers. Recently, the Florida Restaurant and Lodging Association named Fontainebleau Hotelier of the Year.

Allow Fontainebleau to deliver a unique, luxury experience that exceeds your expectations, with exceptional personal service and unrivaled entertainment and amenities.

See you here soon,

Scott Flexman Vice President of Sales & Marketing

G R E E T I N G S F R O M F O N TA I N E B L E A U

I am happy to introduce Fontainebleau’s digital quarterly newsletter, a brief glimpse at what’sgoing on at the hotel.

INFORMATION INTRODUCING TIMELESS AT FONTAINEBLEAU

GIFTS & GADGETS

Continuing to provide our guests with an unequaled selection in retail, Fontainebleau recently opened our newest shop, Timeless. Stunning in design and product selection, Timeless celebrates the hotel’s iconic past, present and future, featuring exceptional timepieces and fine jewelry for women and men. Combining designer and statement pieces unique to Fontainebleau, Timeless pays homage to the hotel’s legacy and modern glamour through a wide range of alluring jewels.

Our team of skilled personal shoppers and graphic designers are available to help you find the perfect customized gifts for your guests and VIP’s. From elegant to fun, traditional to unique, allow us to assist with your corporate and personal gifting plans. Contact Robin Gamm-Sweigert at 305-695-6575.

TRÉSOR RENOVATION COMPLETE BY JUNE

Always a perfect option is the gift of Fontainebleau or Lapis Spa. Gift cards are the perfect way to honor employees, drive performance, thank loyal clients, and motivate and inspire your team. Online go to fontainebleau.com/giftcards. In person, purchase at Morris & Co. or Lapis Spa, Fontainebleau.

After a sumptuous transformation of Trésors’ luxury condo-hotel suites, final preparations for the completion of the Trésor Lobby renovation are well underway. Tentative completion is set for the first week of June.

TAKE ADVANTAGE OF OUR KNOWLEDGE

Fontainebleau has been a destination for entertainment since opening in 1954. Fontainebleau’s BleauLive immersive guest experience continues the tradition of entertaining.

This year’s line-up includes performances by: Carly Rae Jepsen | Friday, May 10, 2013 FUN. | Wednesday, May 29, 2013 iHeartRadio’s Ultimate Pool Party | Friday & Saturday, June 28 & 29, 2013 Visit bleaulive.com for details.

Our sales professionals understand the intricate planning of the perfect meeting.

Fontainebleau is already experiencing strong demand for 2013-2015 programs.

Take advantage of the expert knowledge of our team and allow them to find the precise solution for your meeting by calling 305-535-3255 to discuss alternate options and great value dates that fit your groups needs.

STAY CURRENT We want you to be the first to know about important dates, exclusive Fontainebleau offers, news and events. Make sure your mailing address, email and contact information is up-to-date in our records to ensure speedy communication. Contact Sales at 305-535-3255 with any new information.

In March, Fontainebleau introduced the luxurious bath and body products of Molton Brown as our in-room bath and body amenities. Similar to Fontainebleau, Molton Brown has long been synonymous with luxury and indulgence. The company stocks some of the world’s most prestigious hotels and cruise ships in over 65 countries. Each new Molton Brown in-room product selected by Fontainebleau is designed to exceed our guests’ expectations.

“Finding Molton Brown in your hotel bathroom is the mark of a fine property.

You know that you’re in for a good stay.”

- Condé Nast Traveler, Best in the World, 2010

HAKKASAN INTRODUCES A GLUTEN-FREE MENU

Hakkasan has recently added a gluten-free menu to create healthier options for guests. The menu features Crispy Almond Prawn Vegetarian Salad to start, several mouth watering entrée options including Stir-fried Scallop with Mushroom and Chinese Chive, and a Mango Custard, Grapefruit, Calamansi, and Coconut Sorbet is one of three sweet desserts highlighted to end the meal.

UNIQUE ONCE IN A BLEAU MOON DINNER

Fontainebleau marks the rare astrological phenomenon, the “Bleau” Moon with a celestial, one-of-a-kind culinary experience. Indulge in a private, moonlit dinner atop the chic setting of La Côte Mediterranean Grill, with sweeping ocean views and the iconic sights of Fontainebleau’s poolscape. Perfect for any romantic celebration, or simply an excuse to spoil someone special. $120 ++ per couple | Four Course Dinner | Table $199 ++ per couple | Four Course Dinner | Cabana with Champagne Toast Upcoming Dates: April 25, 26, 27 | May 23, 24, 25 June 20, 21, 22 | July 18, 19, 20

INSPIRING NEWS FROM THE GYM EXPERIENCE TRAZER

Remove the boredom associated with conventional workouts. With TRAZER you control life sized characters and objects on a giant screen through your body’s actual movement, motivating you to increase your body’s performance.

Schedule a 10 minute complimentary session powered by TRAZER on your next visit to Fontainebleau.

CUSTOM GROUP CLASSES

Did you know Fontainebleau Gym’s certified personal trainers offer a vast array of experience and customize sessions to best complement your groups' interests. Contact Josie Feria, Director of Spa Operations, at 305-674-4772 for more information.

CELLAR 1954

Fontainebleau’s monthly wine and dinner series pairs the world’s most prestigious wines and wine makers with the award-winning cuisine of Fontainebleau. Upcoming evenings include: DUNN VINEYARDS | April 24 ARAUJO ESTATE WINES | May 16 CHAPPELLET VINEYARDS | June 13 PETER MICHAEL WINERY | July 18

H A P P E N I N G S AT F O N TA I N E B L E A U

N E W S F R O M F O N TA I N E B L E A U

MOLTON BROWN BATH AND BODY PRODUCTS COME TO FONTAINEBLEAU

Lonneke Gordijn and Ralph Nauta's chandelier creation, Fragile Future, aims to establish a point of balance between information overload and human sensibility. The goal is to create a dialogue between nature and technology, creating a new synergy. The hope is to encourage people to notice things that they no longer notice; to reach some kind of unconscious recognition that everyone instinctively feels and understands, yet have lost the time for. Fragile Future is viewable in Timeless, Fontainebleau’s new jewelry and watch boutique.

Lonneke Gordijn 1980, Alkmaar, Netherlands Ralph Nauta 1978, Swindon, UK Fragile Future, 2013 Phosphor Bronze, real dandelions and LED's 128 x 33 X 41 inches

FOOD AND BEVERAGE TEAM MEMBER APPOINTMENTS

The Food and Beverage Team at Fontainebleau has three exciting changes to the iconic property’s leadership team to share. The promotion of John Rogers to Director of Food and Beverage, the appointment of John Riccardo as the new Director of Signature Dining, and the addition of Derrick Roberts as Chef de Cuisine at Gotham Steak.

An instrumental leader in the success of the world class Food and Beverage and Recreation departments of Fontainebleau, John Rogers was initially hired as part of the property’s opening team as the Director of Recreation, where he was responsible for all pool, beach and Kids’ Camp operations. Shortly thereafter, Rogers was promoted to Director of Pool Operations, then became Assistant Director of Food and Beverage, where he achieved numerous guest, team member and financial accolades. “We are thrilled to recognize John Rogers’ dedication and ability with his promotion to the position of Director of Food and Beverage,” said Jeffrey Klein, Vice President of Operations.

A new addition to Fontainebleau’s Food and Beverage Executive Team is John Riccardo, who was recently hired as the Director of Signature Dining. With more than 20 years of restaurant and hospitality experience, Riccardo brings with him a reputation for being highly effective in developing long term guest relationships that have made him a successful industry leader.

“John Riccardo brings unparalleled expertise in the hospitality industry and will be an invaluable asset to the Food and Beverage Team here at Fontainebleau,” said Klein.

JOHN ROGERS “We are extremely excited to have him on board.” The newest edition to Fontainebleau’s world-class culinary team, Chef Derrick Roberts honed his skills in kitchens across the globe.

A graduate of The French Culinary Institute in New York City; Baan Thai Cookery School in Chiang Mai, Thailand; and Somphong Cooking School in Bangkok, Roberts culinary journey JOHN RICCARDO began in New York at Tribeca Grill. From there, his adventure included Michelin Star’s Arstiderna; Parallel 23 in Turks & Caicos; Umami in Copenhagen; the St. Thomas Ritz’s Bleuwater; and Hawaii’s Hualalai Resort’s flagship restaurant. Most recently, Roberts was Chef de Cuisine of the Marriott Marquis Time Square. Be sure to taste Chefs’ exciting new seasonal menu additions on your next stay.

DERRICK ROBERTS

TE AM MEMBER SPOTLIGHT

SHOPS SPOTLIGHT

FRAGILE FUTURE CHANDELIER INSTALLED AT TIMELESS

GOING ON IN AND AROUND MIAMI BEACH APRIL 17, 2013

MAY 17 - 19, 2013

MIAMI HEAT VS. ORLANDO MAGIC

CUBA NOSTALGIA

800-462-2849

305-856-7595

WWW.MIAMIHEAT.COM

WWW.CUBANOSTALGIA.ORG

APRIL 17 - 20, 2013

MAY 10, 2013

SOUTH BEACH COMEDY FESTIVAL

CARLY RAE JEPSEN

800-745-3000

WWW.BLEAULIVE.COM

WWW.SOUTHBEACHCOMEDYFESTIVAL.COM MAY 19, 2013 APRIL 18 - 21, 2013

CHOPIN FOUNDATION CONCERT SERIES

MIAMI WILDLIFE CONSERVATION FILM FESTIVAL

305-868-0624

305-673-4567

WWW.CHOPIN.ORG

WWW.WCFF.COM MAY 29, 2013 APRIL 20 - 21, 2013

FUN.

BLUES, BREWS & BBQ FESTIVAL

WWW.BLEAULIVE.COM

305-247-5727 WWW.FRUITANDSPICEPARK.ORG

JUNE 6 - 30, 2013 SUMMER SHORTS

APRIL 24 - 25, 2013

305-755-9401

VIZCAYA MOONLIGHT GARDEN TOURS

WWW.CITYTHEATRE.COM

305-250-9133 WWW.VIZCAYAMUSEUM.ORG

JUNE 19 - 23, 2013 FILM LIFE’S AMERICAN BLACK FILM FESTIVAL

APRIL 25 - 28, 2013

646-375-2411

MASERATI MIAMI BEACH POLO WORLD CUP VIII

WWW.ABFF.COM/FESTIVAL

305-538-3809 EXT. 22 WWW.MIAMIPOLO.COM

JUNE 28 - 30, 2013 iHEARTRADIO ULTIMATE POOL PARTY

APRIL 25, 2013

WWW.BLEAULIVE.COM

THE MERCEDES-BENZ CORPORATE RUN 305-666-7223

JULY 12 - 14, 2013

WWW.MERCEDESBENZCORPORATERUN.COM

INTERNATIONAL MANGO FESTIVAL 305-667-1651

APRIL 27 - MAY 5, 2013

WWW.FAIRCHILDGARDEN.ORG

MIAMI GAY & LESBIAN FILM FESTIVAL 305-751-6305

JULY 20 - 23, 2013

WWW.MGLFF.COM

SWIMSHOW & LINGERIESHOW 305-596-7889 WWW.SWIMSHOW.COM