PARTNERSHIP REDEFINED: EXPLORING AN ALTERNATIVE TO CONVENTIONAL OUTSOURCING

insights and the knowledge of how to apply them.

Operators have a competitive advantage when they understand current and upcoming trends facing the industry, become in tune with the needs and wants of the future generations and are able to promote their brand in the ways that make the most sense for them.

When senior living communities can do this, they enhance guest experiences and generate interest, helping to secure their long-term viability by improving their reputation and increasing their brand recognition in the external community.

“Strategic outsourcing providers are positioned to leverage the landscape of scalable resources, proven practices, data analytics, technology and industry expertise to not only meet the current environment and business objectives of today but provide a competitive advantage, optimizing operations and improving resident experience,” said Summer Menegakis, vice president of marketing and communications for Compass Community Living.

ning, payroll, human resources, purchasing, project management and programs that enhance the resident experience, Servant added.

He believes that every senior living provider should expect, if not demand, that its strategic outsourcing partner drive results.

“Successful strategic partners are able to understand and embrace the critical business objectives of their partners. Both should align in mission and vision,” Servant added.

An outsourcing partner also is a trusted confidant and consultant.

“The best strategic outsourcing partners should shift their engagement approach to a more collaborative, transparent and consultative model,” Servant said. “Those with a one-size-fits-all approach that lack flexibility and a commitment to adopting the culture of the senior living organizations they serve have devalued the significant benefits a progressive strategic partner can bring to the table.”

Gaining A Competitive Advantage

Market intelligence and brand expertise are among the most valuable benefits of an outsourcing partnership. Partners have access to tools that offer evidence-based

Such partnerships leverage innovation and support a community’s brand position in a competitive and ever-changing market landscape.

“Outsourcing providers have to be very attuned and intentional in aggregating consumer data to proactively transform the holistic care model for the next genera- tion of aging adults,” Menegakis said. “This is leading to an increased focus on providing high-quality, personalized experiences for residents and a need for senior living communities to differentiate themselves to attract and retain residents.”

By staying attuned to those trends, a partner can ensure that businesses remain competitive in the marketplace; position their brands with key differentiation; and develop unique program offerings, services and experiences for future success, she added. ■

For more information: www.compasscommunityliving.com