2014 MSL Celebrity Chef Year End Review

2014

n E r Yea

w e i v d Re

Morrison Senior Living accounts hosted 11 celebrity chef events in 2014 Residents, clients and members of surrounding communities arrived in droves to see their favorite chefs and taste recipes from all around the world. The success of the celebrity chef program in Morrison Senior Living accounts garnered attention from national and local news outlets.

Numbers Don’t Lie Westminster-Canterbury raised $15,000 for the Westminster-Canterbury foundation and WCBay saw an increase in sales of about 64% during their Celebrity Chef Event. The 2014 Morrison Celebrity Chef Program was a big hit with clients and residents alike and we look forward to seeing what we accomplish in 2015!

2014 Event Schedule

5/14/14 Chef Bal - White Horse Village 6/10/14 Chef Bal - Cranes Mill 6/26/14 Chef Jet - Royal Oaks 7/23/14 Chef Bal - Episcopal Church Home 7/25/14 Chef Bal - Westminster Canterbury Chesapeake Bay 8/1/14 Chef Bal - Fellowship Village, NJ 9/4/14 Chef Bal - Glen Eddy 9/8/14 Chef Jet - ECMC Chef Jet - Fox Run 9/9/14 Chef Fabio - Westminster Canterbury Chesapeake Bay (Foundation event) 9/24/14 Chef Jose - Oakwood Commons

g

tin

ke r a

M t n

ie l C

Custom Client Marketing

l

efba

ebch

#cel eson

larn

@ba

BALenson Ar

The Celebrity Chef Series allows you the flexibility to create custom marketing tailored to your account. Some of our favorite examples are included in this section.

rd awa culina t, an hos known lly kn V T a ell iona co d on is nd w rnat rnes uthor a is inte infuse diff A l e Ba ing a . She spic g in 40 n y k t r in li a w a em airin rld. son per er trad ws are he wo t h for TV sho round Her tries a n u co

JosĂŠ Santaella

Mod

A si a

n K it

n K it

chen

(No Area

e rn

A si a

Glue

Mod

e rn

chen

Print)

Fabioni Vivia bio

fa ebchef sion for food pas Italy. sed a nce, osses ld Flore p s p in e wor ni ha ing u ith th Vivia ks, grow tise w Fabio , Eboo ks hood exper y Chef oo ild ar b . his ch rants s culin nces, cook hi ce au n st es si re shar peara ded he , ap ar g ay Tod vision hly re h tele is hig throug es, and h seri web i #cel

Vivian

@fabio

4

JosĂŠ Santaella was born in Puerto Rico, where he has become the undisputed provider of fine dining on the island. His first restaurant opened in 2011 to much acclaim, and his success continues to grow with exposure in many popular publications. Santaella, with his passion for cooking and engaging personality, has become the trend-setting chef and restaurateur of Puerto Rico.

g

tin

ke r a

M t n

ie l C

Fellowship Village

invites yo little spice uto toyouraddlifae!

Join us for a Cooking Dem onstration & Lunch with Celebrity Che f Bal Ar neson Bestselling cookbook author and host of the Co oking Channel’s “Spice Goddess”

s

al i n

o

tim

s e T

Fabio Viviani

“The event raised $15,700 for the WestminsterCanterbury Foundation. The unique event was very well received by both residents and the Hampton Roads Community. We had a great mix of both in the audience.

Chef Fabio is an excellent chef, and an outstanding entertainer, that is just what was needed for this kind of event.� -Ashley Allman from W.C.Bay 6

s l a i

on

m

ti s Te

José Santaella

“Jose made a real connection with our residents. His passion for food translates into a true passion for our residents ” -Richard Hoelzel, Corporate Executive Chef 6

s

al i n

o

tim

s e T

Bal Arneson

“We averaged 507 transactions with $2724 in sales each Friday in July. During Chef Bal’s appearance we had 559 Transactions for sales of $4509.26. This is an increase in transactions of 10% and 64.8% in sales.”

-John Matis, Westminster Canterbury Chesapeake Bay 6

s l a i

on

m i t s

Te

Jet Tila

"On a general Monday we serve on average 700 people, yesterday, Jet’s event attracted approximately 800 people for the day. The "Create" station served almost 40 more meals than a normal Monday."

-Steve Hotz, Campus System Director, ECMC 6

e g ra e v o C a i d e M

Click here to read what everyone is saying about the Morrison Senior Living Celebrity Chef Program.

Chef Fabio Viviani Spices Up Virginia Beach

Celebrity Chef Jose Santaella Visits Oakwood Commons

2014

Wait until you see what we’re cooking up for 2015