The power of content marketing in 2013

Media Mosaic We build voices for your Brands

Create and break out of the box. Tune out noise to execute your vision.

Who we are?

About Media Mosaic • • • •

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An end-to-end solution provider in the fast evolving world of interactive marketing A leader in contextual marketing with the highest number of Google certified analysts An MNC company that straddles the onshore and offshore market with equal ease Media Mosaic has been able to create a unique eco-system between our different countries clients, complementing improvement and value addition in each of them on a continuous basis.

Constantly strives to bring the best global practices and solutions to its International clients A thought & technology leader in the space, Media Mosaic constantly strives to create practical solutions to key business problems of its clients

Our Service Bouquet

New Era Marketing

Our Clients

What is SEO?

Search Results

SEO Factors

Architectur e

Architecture & Accessibility • • • • •

Websites should not just be for the user they should be also designed for search engines In-accessible content is the number one reason for poor rankings If a spider cannot access or read your content you will not rank The speed at which you deliver content and the way in which you deliver it are also factors So simple site architecture is key!

Architecture & Accessibility

How How aa user user see see your your website? website?

Architecture & Accessibility

How How GoogleBot GoogleBot see see your your website? website?

Architecture & Accessibility How quickly do you deliver content?

– Dirty code – Unnecessary files – No compression – Oversized images – Server speed & pipe

Don’t waste Google’s time!

How How is is your your sites sites speed? speed?

Architecture & Accessibility

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Clean navigation and site hierarchy Sitemaps (xml, video, images, mobile, news, html) Robots commands Duplication of content (canonical tags) Search engine Tools Coding methodology (Flex / AJAX) Code compliance W3C Accessibility standards WCAG 2.0

Key Key Indexation Indexation Factors Factors

Content

Content • Content is king!

• Search engines use content to understand, associate, grade and rank your site • Content should therefore be...

– rich to engage the user “Sticky” – tailored to a search query – structured – unique, timely and RELEVANT. RELEVANT Ask yourself- Is my website the number one contextual resource for my products on the web?

Content • Text (News, PR, How to guides, Knowledge, Product info) • Interactive / UGC (User Generated Content) • Images • Infographics • Video • Music / Podcasts • Applications • Widgets / Games

Content Content Variations Variations

Content

• Search engines are keyword driven • Content must be relevant to the keywords if it is to rank • Over optimisation and spamming will lead to penalties • The right keyword mix is needed to purvey the correct message within any given page

Keywords Keywords

Content • • • • • • • •

Page title <TITLE> Meta Description Content title <H1> Sub headings <H2> <H3> First block of text Emphasised text Number of keyword instances Content “anchored” links

Key Key Content Content Components Components

Authority

Categories of Authority

Age – How old is your site?

• Google gives great weight to sites that have been around since day 0 • New sites will find it very hard to compete in mature markets • Unfortunately there is no way of improving age - we can’t change time!

Votes â&#x20AC;&#x201C; Website Backlinks A webpage with some authority

A webpage with little or no authority

A webpage with lots of authority Internal web pages Externally linked web pages

Buzz â&#x20AC;&#x201C; Brand Sentiment Online

The Algorithm

How Algorithm work?

Overall Ranking Algorithm

Personalized Search

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Personalized search delivers results based on the things you have searched for on Google and the sites you have visited.

Google Updates

Cross-pollination of Campaigns

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SEO will improve on page quality score: – Reduce CPC SEM will test ad copy to find the best for CTR / Time on Site and Sales – These can be implemented to SEO Improved SEO or core terms will allow for pausing of SEM keywords / reduction in SEM costs One plus one equals three!

– Dual demographic targeting on core terms through multi messaging

How we work?

Research

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First and foremost you must understand what it is we need to achieve – Metric – Tracking – Keyword selection – Competitor analysis

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Understand the size of the task

Understanding the Competition

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Understanding the Resources

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Manpower Technical skill sets Link building Content creation Execution

You cannot build a house in a day...

• SEO is a long term game. 6-12 months minimum should be given to expect results. In a mature market plan for up to 2 years • All SEO will be done in line with Google standards • If you invest now SEO will deliver substantial long term quality traffic for the future!

Again Ask yourself- Is my website the number one contextual resource for my products on the web?

Media Mosaic E9-10, NSEZ, Noida, India 91-120-4626502 www media-mosaic com info@mosaic-service.com