MosaicNigeria Jan 2017 THE BRANDING ISSUE

Online magazine for Nigeria’s unusual entrepreneur

THE BRANDING ISSUE

DEC 2016 - JAN 2017

OLORISUPERGAL’S

TOSIN AJIBADE IS SHAPING THE FUTURE OF NEW MEDIA TRENDING LIFESTYLE BUSINESSES OF 2017 TIPS FOR BRANDING YOUR LIFESTYLE BUSINESS

www.mosaicnigeria.com

CONTENTS

THE TRENDING LIFESTYLE BUSINESSES OF 2017 BE YOUR OWN BOSS

26

Love..

HOW TO

Why We

BRAND

YOUR LIFESTYLE BUSINESS

PEOPLE

25 ON THE

Shelf

Starf Toasting To Good Health The Benefits Of Wine to Your Health

Reviews

48 DEC 2016 - JAN 2017

43

Recommended Reads

Authors

10

PLACES AWESOMENESS

CONTENTS

IS A QUEEN, IS HER THRONE

31

The Making of

M A L I KO

MO LANRE-AKINSIUN

IGNITING PASSION, ONE WOMAN AT A TIME.

19

WOLE AGUDA :

REDEFINING NIGERIA’S BEREAVEMENT SECTOR

28

22 MOSAICNIGERIA.COM

DEC 2016 - JAN 2017

Editor’s Letter Boy, am I glad to see the end of 2016! It has certainly been an unforgettable year, chock full of valuable life lessons and more than its fair share of challenges.The unexpected has reigned supreme globally, what with BRExit, Donald Trump emerging as US President Elect, the continued rise of the dollar against the naira, and Linda Ikeji Social. It's safe to say that only jollof rice remained faithful and true, which is why we're seriously crushing.

“The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.”

We have dubbed this issue the Branding issue and true to form, it is loaded with tips for branding your business as well as taking practical steps to take in order to protect your brand. Our cover story features Tosin Ajibade, founder of OloriSuperGal. She talks to us about New Media and the journey so far. Our spotlight features 2 amazing young entrepreneurs who are creatively changing the narrative of Nigerian young people.

We have featured Mr Wole Aguda, CEO Condolences.NG. He speaks to us about Nigeria, his passion and his person.Also, if you're planning on becoming a lifestyle entrepreneur in 2017, we have put together a list of businesses that are sure to do well in the coming year. Did you know that drinking wine can help prevent cancer? You'll find that article in the lifestyle column. We have ensured that this edition is packed full of inspiration, from cover to cover and I hope you enjoy it as much as we have enjoyed putting it together.

Christmas is here!Yay! From Christmas parties to awards and comedy shows, it's definitely a bubbly time for everyone and we plan to make the best of the season as well. Let's not forget to show love to those who have it tougher than we do. It's after all the essence of the season.

Remember, whatever you do, your hustle is valid, and impossible is nothing, just ask Trump.

Ayee Sha SENIOR EDITOR

Happy Holidays Ayee Sha

MOSAICNIGERIA.COM

Connect With Us MOBILE. SOCIAL TABLET. ONLINE.

MOSAIC NIG.COM

Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc.Youtube is a registered trademark of Youtube Inc. All Instagram logos and trademark are property of Intagram. LLC. Google+social service is a trademark of Google Inc.

Love..

Why We

PEOPLE

PLACES

AWESOMENESS

WHY WE LOVE...

...WINDOWS SURFACE PRO 4

If you're a lifestyle entrepreneur, then you know the importance of being able to work on the go. The WINDOWS SURFACE PRO 4 is as sleek and portable as it is functional. That's because it is a tablet as much as it is a PC, proving that a tablet can replace your laptop. Plus, we hear it is faster than the Mac Book Air!

MOSAICNIGERIA.COM

WHY WE LOVE...

...Jollof Rice Jollof rice has evolved from being the life of every Nigerian party, to a full blown national brand, and this without any PR! Not to discount the Ghanaian, Kenyan and Gambian jollof, but the Nigerian jollof rice, with its smoky flavour is simply the best!

WHY WE LOVE...

...Linda Ikeji Social This month, Nigeria's foremost blogger launched LIS, Linda Ikeji Social – a social networking site that is a blend of Facebook and the blog. The first ever social networking site where subscribers have the opportunity to make some cool cash. For the ingenuity of her business idea and her courage as a Nigerian entrepreneur, we love love love Linda!

Have you signed up yet?

PROTECTING YOUR BRAND IN NIGERIA he online Business Dictionary defines a brand as any “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from competitors.”

Broadly speaking, this discussion falls under the category of intellectual property rights which includes copyrights, patents and trademarks.

T

Copyrights are proprietary rights an owner has over intellectual works. The Copyright Act lists out eligible items for copyright to include literary works, artistic works, musical works, cinematographic films, sound recording and broadcasts.

Patents are rights that grant exclusive and proprietary rights to inventors over their inventions. The Patents and Designs Act provides that inventions should be new, resulting from an inventive activity, and capable of industrial application, or constitutes an improvement upon patented invention as well as meeting with the requirements of newness,

“A brand for a company is like a reputation for a person.”

- Jeff Bezos resulting from an inventive activity, and capable of industrial application.

A trademark is any device, word or a combination of words, or symbols that indicates the source of ownership of a product or service. The Trade Marks Act defines a mark to include a device, brand, heading, label, ticket, name signature, word, letter, numeral, or any combination thereof. It is this definition that aligns most with the definition of a brand, and both terms are often used interchangeably.

The underlining requirement for any of these rights to inure on a person's brand is that such brand must be original. It must proceed from and pertain solely to the person claiming it.

It must be authentic.

MOSAICNIGERIA.COM

BUSINESS

What is Brand Protection? traddling the business arena today are a lot of SMEs, start-ups, budding and burgeoning businesses that have not bothered to protect the brand they promote. If a brand for a company is like a reputation for a person, how then can brands be protected like people protect their reputations?

In today's milieu, given the fast-pacedness of technology and the internet over markets and global trade relations, perhaps the most disturbing and debilitating impact of the internet is the crime of cyber squatting.

Wikipedia defines cyber squatting as using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. It could also be for criminal purposes.

The concept of brand protection basically entails using legal means to guard against unauthorized use and abuse of a brand for criminal purposes or profit making.

Thankfully, the National Assembly has risen to the challenge as well by enacting, in 2015, the CyberCrimes (Prohibition, Prevention, etc) Act. The Act defines the offence and stipulates a penalty of N5,000,000.00 (Five Million Naira), or (2) two years imprisonment, or both.

S

Before a person or organization can protect its brand, however, such brand must have been registered in the name of that person/organization. It is also worthy of note that the owner of a brand is the first person that registers the brand. In 2015, American Shoe giants New Balance Athletic Shoe Inc. was ordered to pay Y98,000,000.00 (Ninety Eight Million Yuan) to a Chinese businessman for infringing on his character mark. The facts are that New Balance had been promoting its shoes in China using “Xin Bai Lun�- the character in dispute- without complying with the legal requirement for registration of character marks and exclusivity of the brand name. Mr. Zhou, a Chinese businessman complied with the requirement much after New Balance has established its presence in the Chinese markets. He sued for infringement of his character mark and protection of his brand integrity, and the court found in his favour. It follows the legal principle of first-in-time.

DEC 2016 - JAN 2017

Despite all of these legal interventions at curbing brand abuse, all over the world there continues to be a surge in global counterfeiting and criminal weakening of brands integrity by unscrupulous elements.

The story in Nigeria would definitely present a sorrier, grimmer case. We cannot really quantify, in statistical terms, the impact of this malaise on businesses, but it is surely huge. And it did not start today.

What, then, are the reasons for this nonchalance towards brand protection in Nigeria? Why don't Nigerians flock the Federal Ministry of Investment, Trade and Industry and parastatals empowered with the responsibility of registering brands, just like they queue up at the Corporate Affairs Commission everyday to register business names and incorporate companies?

BUSINESS I. Lack of Orientation: The average Nigerian is hardly orientated about legislations and rules applicable in the country. For instance, cyber squatters and counterfeiters would be more hesitant if they are aware that a jail term awaits them plus a fine of N5 million. The government has a huge role to play in educating and sensitizing the general public by hosting symposiums and seminars.passivity, and treat our businesses with more concern. ii.

Fear of Cost: Upon orientation and exposure to applicable laws regulating matters of this kind, the next major concern for the average Nigerian is the pecuniary implications. And this is a germane fear, as sometimes, the cost of complying with all the requirements and procedures of the law could be financially over-demanding for the start-up SMEs. While advocating for a review of costs in registration of brands to stimulate business and economic growth and activity, it is pertinent to mention that at the end of day, the cost of complying with the legal requirements far outweighs the cost of non-compliance. iii.

General apathy/passivity coupled with a belief that these things are of no moment in Nigeria. It is the general Nigerian malaise; the ability to trivialize important things until it finally ends up in litigation. The Nigerian legal arena is indeed rife with suits bothering on the tort of passing off of one's goods/brands. Most of the times, as we see, it is as a result of this apathy/passivity.

In conclusion, we all have at some point, purchased goods innocently believing we were purchasing a registered brand only to subsequently discover, to our utmost dismay, that we have bought a counterfeit of the brand we wanted. Indeed, from soaps to mobile phones, to creams to groceries, to clothes, you just name it: we have all patronized “Aba-made” or “Chinko” counterfeiters, knowing or unknowingly. The impact of this has been sweeping. Systech, an online brand protection company recently came up with statistics showing how global counterfeiting and brand cloning is costing companies worldwide over an excess of $100 billion and threatening the overall security of consumers in an unprecedented scale. It is a call to take more seriously, the things that matter in our businesses. There are currently anticounterfeiting apps that help in brand security and protection. They notify brand owners of likely encroachment on their brands, notify intending users of the existence of a brand and suggest likely options for use and registration, and perform a host of functions ranging from policing to informing and protecting about brands.

Nigerians should embrace them, as the world has become a globalized village regulated by technology.

There is really nothing to be worried about registering a brand or trademark, and we should rise beyond apathy and passivity, and treat our businesses with more concern.

Itong Washington is a legal Practitioner in the firm of Rosenut Solicitors

SPOTLIGHT

MO LANRE-AKINSIUN

IGNITING PASSION, ONE WOMAN AT A TIME.

MOSAICNIGERIA.COM

SPOTLIGHT

I discovered my teaching ability as a student on campus. I was privileged to serve as a vo l u n t e e r t r a i n e r i n t h e Leadership School of the campus fellowship that I attended. 1 enjoyed it immensely, as I have a flair for using simple illustrations to drive my point home. This position exposed me to a lot of reading.The thing about reading is that one gains knowledge with

DEC 2016 - JAN 2017

which the quality of life can be improved. It also broadened the subjects of interest on which I could speak.

Soon enough, I began receiving invitations to speaking engagements.

However, I was not yet in business.This was me, embracing my passion and living the life of my dreams. Then I joined the John Maxwell team, where my leadership and coaching skills were honed. I learned how to use my skills to meet needs as well as make profit. I am passionate about people development. I love imparting knowledge via various platforms so as to inspire people for growth, yet I am an employee. I may not

SPOTLIGHT

have made tons of money in physical cash but I make up for it in the quality of information and relationships I've built.

This is m y lifest yle .

I value quality information, resources and relationships. My business allows me express my God-given abilities with the ultimate purpose of making people rise above their self-limitations into the fullness of their own God-given potentials. That is what I was created to do.

The concept of competition is often so intimidating for new business owners that it stifles you, paralysing your efforts even before they fully begin to show. I've decided to see my competition instead, as people to learn from and celebrate with, when and if required.

That way my uniqueness is retained and I get to add even more value to my clients. I define what I want to be known for and I'm work ing towards delivering my value proposition. I am not there yet but working towards it actively.Your brand should be what you want to be known for and you have to intentionally align your activities to reflect that. That is what creates a winning brand in my opinion. For a long time I believed my own lie! I told myself I was a corporate person and not an entrepreneur. I quickly realized I had been cheating myself. Entrepreneurship is about adding value. If no company hires you, hire yourself!

What value do you think you can add to people or to the society? Discover that and serve the world with your gifts. Make money while doing so. We were not raised to think of solving problems but we need to unlearn and relearn to make progress in this time and age.We cannot keep giving excuses of how our backgrounds kept our backs to the ground. Find a value and give it. If you need help, get good counsel. You cannot discover purpose by being idle. Get to work.And whatever your hands find to do, do it diligently and excellently.

MOSAICNIGERIA.COM

SPOTLIGHT

The Making of

M A L I KO

SPOTLIGHT y journey into fashion began in 2012. I was an intern at the Lagos Fashion and Design Week.

At the time, I wasn't decided on the particular area of fashion to work in, but each time I wo re s a n d a l s , I go t s eve r a l compliments. I remember just sitting one day, and seeing pictures of sandals in my mind's eye. So I took a sketch pad and sketched out what I saw. I decided to begin making sandals for friends and family, as a means of survival. My first collection showed in the 2015 edition of the Nigeria Student Fashion Week.

The collection was sponsored solely by my mum. She's my biggest supporter. No matter what you wear, you're never fully dressed until you have good shoes on. Hence, Maliko was created to help spice up outfits, because I saw that the creative use of leather is limitless. And I feel like it's this aspect of fashion that hasn't really been explored in Nigeria. Bottom-line, Maliko was created to make fashion statements with leather.We're a brand of trendy leather works, using locally available materials to create day to day fashionable pieces such as sandals, shoes, wallets, clutches, rings, bags, belts, etc. I understand that Maliko is a brand, and I treat it as such. Creating a winning brand is not an easy task more especially a brand that can stand the test of time.We're constantly releasing collections that are unique and never before seen in the industry, as well as being actively involved in fashion weeks. My most formidable weapon is sheer creativity, not to mention superior quality materials, which gives us an edge above our competitors. As Creative Director, I pay very detailed attention to the quality and finishing of our pieces.

M

MOSAICNIGERIA.COM

SPOTLIGHT

I had to define the brand when I started getting inspiration about how and what should be done with the brand. I noticed that from every sandal or bag I see, I drew inspiration from them.

DEC 2016 - JAN 2017

Also Maliko became no longer a mere survival mechanism but a brand, when I released my first collection and I received great remarks.

We have been able to properly and effectively use the social media platforms in building and also to increase the interaction between our brand and our customer.

Fashion is serious business and not a popularity contest.

When you're not making money from it, it means you aren't doing some things right.

Just like other businesses grow to making tons of millions, everyone involved in lifestyle businesses should aim for that too. I dream of becoming a voice in the fashion industry, using my platform to promote and encourage made-in-Nigeria products. I have learnt to follow my heart regardless of what people or even the economy says. For instance, I study Pharmacology and lots of people really do not understand my passion for fashion, despite my education

in Science. Some of these people eventually see my pieces on the runway and they are amazed. I have had people come to me and say, “Are these products made in Nigeria?� And I would say yes! It makes me proud when they tell me these are the kind of products that will sell in international stores.

If I could preach the gospel of entrepreneurship most especially to young people, I would say that it is not a crime to start quite small.

Consistency in work pays.

Lots of people do not want to start small. I started very small. I was not financially assisted by anyone or organization but I was consistent in creating the brand I wanted. My best advice to entrepreneurs is this: Forget about making mistakes, just do it.

HOW TO

BRAND

YOUR LIFESTYLE BUSINESS

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean?

How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and ser vices, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people.

Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo.

Yo u r we b s i t e , p a c k a g i n g a n d promotional materials--all of which s h o u l d i n t e g r a t e yo u r l o go - communicate your brand.

Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. ?

Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. ?

Create a "voice" for your company that reflects your brand.

This voice should be applied to all Defining Your Brand Defining your brand is like a journey of w r i t t e n c o m m u n i c a t i o n a n d business self-discovery. It can be incorporated in the visual imagery of all d i f f i c u l t , t i m e - c o n s u m i n g a n d materials, online and off. Is your brand uncomfortable. It requires, at the very friendly? Be conversational. Is it ritzy? least, that you answer the questions Be more formal.You get the gist. ?

Develop a tagline. Write a below: memorable, meaningful and concise ?

What is your company's mission? statement that captures the essence of ?

What are the benefits and features your brand. of your products or services?

Design templates and create ?

What do your customers and ? prospects already think of your b r a n d s t a n d a r d s f o r yo u r marketing materials. Use the same company? ?

What qualities do you want them to color scheme, logo placement, look and feel throughout. You don't need to be associate with your company? fancy, just consistent.

Do your research. Learn the needs, ?

Be true to your brand.

Brand Strategy & Equity habits and desires of your current and Your brand strategy is how, what, prospective customers. And don't rely Customers won't return to you--or where, when and to whom you plan on on what you think they think. Know refer you to someone else--if you don't communicating and delivering on your what they think. Because defining your deliver on your brand promise.

Be consistent. I placed this point brand messages.Where you advertise is brand and developing a brand strategy ? last only because it involves all of the part of your brand strategy. too. can be complex, consider leveraging the Consistent, strategic branding leads to a expertise of a non-profit small-business above and is the most important tip I strong brand equity, which means the advisory group or a Small Business can give you. If you can't do this, your added value brought to your company's Development Centre. Once you've attempts at establishing a brand will fail. products or services that allows you to defined your brand, how do you get the Culled from Entrepreneur.com charge more for your brand than what word out? Here are a few simple, timeidentical, unbranded products tested tips: command. The most obvious example Get a great logo. Place it of this is Coke vs. a generic soda. everywhere.

MOSAICNIGERIA.COM

They say the future is here. We are currently going through a learning phase where anything and everything is being done using technology. Before long, we will see the things we currently t h i n k a r e impossible, coming to life right before our eyes. Virtually everything in the world is being d r i v e n b y technolog y, and businesses aren't an exception. Most of the traditional businesses have taken up the online model successfully, and the remaining ones are in the process. It won't surprise you at all when we tell you that you'll have everything on your fingertips in future, literally.

DEC 2016 - JAN 2017

THE TRENDING LIFESTY BE YOUR OWN BOSS

There are hundreds of lifestyle businesses that can be set up from the comfort of your homes and with minimal capital too!

All you need is a working computer and an internet connection, or more, if it is a food court. We've put together a list of businesses that are most likely to make it rain in the coming year. The good thing is, you can do them even as a side hustle.And then, you too will cash out in 2017!

LE BUSINESSES OF 2017

WEB DESIGN With more businesses going online, the need for a website will greatly increase in 2017.This is an interesting job for which you'll need a combination of art, skills, and technology. You have to have a great imagination that can be put to practical use. It is currently one of the hottest things you can do to earn an extra income. If you have a good hand in coding with knowledge of HTML, have decent designing skills, you can design a stunninglooking website that is practical for different businesses.

WRITE AN E-BOOK People around the world are adapting to e-books instead of the physical ones. They are now reading e-books on their smart devices. There's no need to carry multiple books anymore, because you can now store thousands of e-books in your smart device.You can be an author to these ebooks. Give wings to your creativity and write an e-book that you can get published online paying minimal fees. It is, in fact, one of the best platforms for people who have been rejected by different publishing houses for one or the other reason.

ONLINE STORES/

E-COMMERCE WEBSITES

There is money to be made in retail sale, especially when the items are necessities and not necessarily luxurious.

Whether you have vintage items in store or some other kind, you can sell them online using the online platforms of different other companies.

Selling items online would save you the rent of a shop or any investment you were to make in purchasing a physical store otherwise.

Irrespective of the item you have to sell, you can find an online platform to sell it off. In addition, you can even sell pre-owned or used items online

TEACH ONLINE There is a whole world out there willing to learn more. Can you teach them something special? Be it a particular subject, language, skill, art, or anything else, you can teach them online.

Online courses have been helping students around the world learn at their own disposal; and these online courses are developed by professionals. You can either develop an online course and sell it online or teach students at their convenient timings online.

Both these options not only help you gain experience in your field, but also make you some extra money.

MOSAICNIGERIA.COM

SOCIAL MEDIA CONSULTANCY

or per project. Find the right project for you and grow your profile (and income). As you gain experience, you value will increase.

APP BUILDING

Yes, you read it right. You can be an Instagram consultant. If you have a background in social media marketing and have a passion for photography, this is one of the best money-making ideas for you.A lot of b i g b r a n d s a re p ro m o t i n g themselves using social media, but do not know how to go about it in the right way. Companies spend huge amounts to improve their online presence, and Instagram is one of the best social media platforms you can grow your business with.With your knowledge of social media marketing and a good eye for photography, you can help the big houses improve their content altogether. If you do it successfully, they won't mind paying you what you ask for.

BE A FREELANCER Companies these days are looking for freelancers for smaller projects (even bigger projects where they cannot have the skilled person on site) and filling skill gaps in their staff.

Depending upon your skill-sets, you can always find some part-time, or even full-time, work on different freelance-jobs-offering platforms.

You can either get paid per hour or DEC 2016 - JAN 2017

In this day and age, any company worth its salt is expected to have a mobile app.

We 'app-ify' everything, from finding a taxi, to confirming medical symptoms, to finding out how many steps you've walked. App mania isn't just a consumer phenomenon. Every self-styled entrepreneur with dreams of striking it rich believes that the app he or she is developing is the key to untold riches.We can tell you for free that apps will be even more popular in 2017, because it makes it easier for businesses to get even closer to the consumer. It means that app builders will be even in more demand next year, so if you have these skills, position yourself to make the best of the coming year.

CATFISH FARMING This has always been an evergreen business to venture into in Nigeria, and it will be even more so in the coming year, because the demand is higher and last we checked, our population is not about to reduce. We also hear the government has good policies for Agricultural entrepreneurs, so farm away.

ONLINE FOOD BUSINESSES

People must eat, and the more accessible food is to the consumers, the better for you and your customers. These days, the use of social media is employed to sell pretty much anything, and food is not an exception. If you have great cooking skills, this is worth a look in the New Year.

The truth is that multiple streams of income will help us tide over in this recession.Whether as a side hustle or a full-fledged job, it is beneficial to embrace lifestyle entrepreneurship. We're rooting for you!

FEATURE

POTTERCLAY PHOTOGRAPHY

WOLE AGUDA :

REDEFINING NIGERIA’S BEREAVEMENT SECTOR From the banking sector to telecoms and then manufacturing, Mr Wole Aguda, CEO CONDOLENCES NG enjoys a broad circle of influence as a young Nigerian who has left indelible prints in his fields of employee endeavour. However, the desire to control time has led Wole out of paid employment and into the entrepreneurial space, for he believes that you are never really in control of your time when you're an employee. He speaks to MN about empowerment, innovation and Condolences NG.

FEATURE

ON CONDOLENCES.NG Let me first say that we pulled that idea from a basket of ideas, so there's more innovation where that came from.

That said, Nigeria in my opinion is ripe for innovation because as a country, we're still pretty low on the ladder of civilisation. Anyone who is well travelled is not a stranger to the level of development that obtains outside the country. There is a wide gap between what obtains abroad and what obtains here at home. So it makes sense to try to help our country rise further up the ladder of civilization. Take for instance, sustainable energy. It has taken over developed countries such that now, the world is looking to save the environment from the hazards of energy as we know it. A fallout of that is, the reduction in the dependence on the use of paper.

The world is going paperless. More and more, the use of paper is reducing and will continue to reduce, in order to save the trees. If we understand that Nigeria will one day catch up with international levels of advancement, it only makes sense to position ourselves as a business and as a people for that time. So as Nigeria's first online bereavement service, Condolences.NG is strategically positioned to push Nigeria further up the ladder of civilization and advancement, as we wait for her to catch up. We mirror our activities at Condolences.NG against the future that we know is coming. .

...there are people who are beating the odds and changing the narrative of materialism and mediocrity.

Very soon, our leaders will no longer be able to ignore us.

ON THE DECISION TO INNOVATE A BEREAVEMENT SERVICE Why not bereavement? It's as much a part of society as life, entertainment, sports, music, etc. Nobody wants to die, so nobody thinks of death as a social concept that requires innovation. So bereavement is not planned for of course until it takes place. But there's no reason why there can be no innovation in bereavement services. Like I said, it is us, preparing for the future that we know Nigeria will soon catch up on. Our services are in categories. There is the online self-service which is free. Then there is also the premium service where a few charges apply because of manpower that is involved. In a few months, Condolences NG will be one year old.

ON THE MERITS AND DEMERITS OF THE WORLD WIDE WEB We have been handed down materialism, and so our values are warped.This is a societal lapse, and yet it is our sub-culture. Innovative thinking is not key in our society. While some societies are particular about their technological strength, we are more about internet fads and social media. So our sub culture is what gives way to the kind of innovation we experience in Nigeria.This materialism stunts the growth of the innovation in that society. However, there are those young people who are daily defying the odds and changing the narrative.Very soon, our leaders will no longer be able to ignore us.

DEC 2016 - JAN 2017

FEATURE

ON PASSION FOR NIGERIA AND A POSSIBLE CAREER IN POLITICS

I

believe Nigeria will be well again.This is why I decided to return to Nigeria after my MBA and give back to my country, even if it was just by employing one person in a country that has given my parents so much. When you hire one person, you're helping that family. A lot of young people are sacrificing for Nigeria, the sacrifice is in progress already. There are people who could have left but didn't. I think the young people are not being as announced as they should. I believe I can do more, but I am already sacrificing for this country and I do not consider myself a lone ranger in that area. My contribution to nation building will be in the area of employment, empowerment and the ultimate alleviation of unemployment. There is a level of thinking that you will never achieve as a human being, if you don't explore the higher realm. This is what distinguishes your efforts. God at the beginning, in the middle, and at the end.

ON NIGERIA'S CURRENT ECONOMIC CHALLENGES

I

agree that successful businesses are born in a recession. Like Condolences.NG is born in a recession. Recession or not, people will die. This is why it's a service will be here for a long time. There's a recession, but people must eat, so certain services thrive, regardless of the recession.The idea is to identify a social gap that you can bridge, or you are meeting a need. The problem is we don't have innovation as a sub culture so mediocrity is celebrated. The cancer we must fight is mediocrity. We must do this by challenging the status quo, thinking outside the box and encouraging an environment in which innovation can thrive.

ON FAITH AND PERSONALITY

I

enjoy the interpretation of information for social value. I sift information, process it and extract value out of it. Call me a value extractor and disseminator.

This requires solitude and the ability to think outside the box, which I quite enjoy. I am a man first, before my faith.

My faith is a conscious decision, exclusive of my person.

But I must say that there is nothing that I have achieved outside God. The place of God for anyone who did not create themselves should be unshakeable. God is not in this dimension so anyone who must excel must be able to tap into what exists outside this dimension.

Take for instance the idea for Condolences NG. It came via inspiration that is outside this dimension.

COVER STORY

IS A QUEEN, IS HER THRONE

W

hen the editorial team decided on Tosin Ajibade for cover, none of us had met her personally. The decision was a result of meticulous online research, after which we made contact. Due to busy schedules, our first meeting took place at the venue for the cover shoot.

She arrived on time, straight from the gym. Her soft spoken and quiet demeanour belie the many achievements that sit under her belt, but soon enough, her almost shy calmness quickly surrendered to the soulful voice of Asa.

FOTOLIGHTHOUSE STUDIOS

COVER STORY

W

ith a background in entertainment and digital marketing, an eight year old travel and lifestyle blog, an annual new media event and most recently a nomination for prize for New Media at the 2016 edition of The Future Awards Africa, you will agree that Tosin Ajibade is queening and there's just no stopping her. One of the early adopters of the Nigerian Social Media space, she is the founder of OloriSuperGal, a lifestyle and entertainment website; Media Exposure, a digital marketing firm; and Travel Africa Story, a travel curator platform for travellers in Africa and beyond. In the spirit of giving credit where it's due, let's applaud visionary individuals like Tosin for creating brands like that go on to define the future of their industries.

How did you go from a degreein Accounting

to owning an entertainment blog?

I

would say that blogging chose me. I was passionate about the online space, starting with Twitter and then on to other social media platforms. I worked in paid employment first as a personal assistant to popular Nigerian comedian and MC, Gbenga Adeyinka at Laff Matazz between 2008 and 2009 and later as social media manager at Black House Media (BHM) between 2011 and 2012. It was whilst transitioning between both roles, that I created the OloriSuperGal blog on Google's Blogger platform in 2010 and eventually moved it to a selfhosted domain in 2012.

When I started in 2008, it looked like I didn't have a job. Not many people were bloggers in those days.Today, what started out as a passion is a full-fledged business that employs 5 staff and has given birth to other businesses.

The digital media industry is huge. It is taking over several big job titles, and there's no limit to the potentials of new media in Nigeria.

COVER STORY

HAIR: HAIR BY SLEAME OUTFITS: TRISH O COUTURE SHOES: MONA MATTHEWS ACCESSORIES: BEAD EMPORIUM MAKE-UP: BEAUTYWISE

COVER STORY

How have you stayed relevant in your field,

now that everybody is blogging?

I

'll tell you. I believe in building capacity. Building capacity is important to being and staying relevant in any field of endeavour, not just blogging. To do this, I got a Certificate in Media Enterprise from the School of Media and Communications, Pan Atlantic University, Nigeria.

I have also participated in leadership and enterprise training organized by Daystar Christian Centre and The Future Project.

As far as my brand is concerned, we never compromise on delivery.This has maintained our clients' confidence in us.

Tell us about the journey so far, and your several achievements.

I

t's been most fulfilling I must say, but isn't that the case when you're pursuing your passion? The brand has gone from just me to employing several people. In 2014 I also began to train aspiring bloggers. The influence has grown and I'm thankful.

Tosin Ajibade is an avid public speaker, and has graced several platforms including Social Media Week Lagos, The Red Summit, Leading Ladies Africa, Rise Networks, MTV Base Africa Master Class and Digital Entertainment Africa Conference.

Several speaking engagements have resulted from the influence you've built, tell us about that.

M

y first public speaking gig was in 2011, and since then there have been several other platforms. It started out with me just telling my story. I guess it was inspirational enough to be told and retold over time.

COVER STORY

The New Media Conference is one of your babies.

How did the idea come for that?

I

thought there was a need for the gathering of digital media strategists, content curators, digital agencies, tech bloggers, geeks and other key stakeholders with the aim of improving marketing and advertising standards in the Nigerian online/digital media space. We decided to call it the New Media Conference.The first edition was held in May 2015 and plans are in motion for the 2017 edition.

An amazon in her own right, Olori Tosin is passionate about socioeconomic empowerment and addressing important social courses, including the campaign against gender based violence and awareness drive about Vitiligo. She served as a coordinator of the "Walk Against Rape" project, from in 2010 till 2014. She also actively canvassed for financial support lending her online social assets to help raise funds for the treatment of a breast cancer victim under the "Save Debbie Project".The OSG brand also helped create major online awareness during the World Vitiligo Day 2015.

In the course of working with over 300 corporate and individual client brands since inception, Tosin has garnered several accolades, including being named on two of YNaija's prominent lists in 2015: “Nigeria's 1 0 0 M o s t I n s p i r i n g Wo m e n (#YWomen100)” and "100 Most Influential Nigerians on Twitter 2015". In 2014, Tosin was nominated for the ELOY Blogger of the Year award as well as at the Social Media Africa Awards. The previous year the OSG had been nominated for “ELOY Online Media of the Year” award. In 2011, she had emerged Best Blogger at the TUSH Awards, a year after she won the “Best Media Enterprise” award. Most recently, she was nominated for the TFAA and Ebony Life Prize for New Media at the Future Awards Africa.

COVER STORY

You're no doubt very excited about your

TFAA award, congratulations!

Yes, I am! Thank you.

The whole world opened to me when I learned to read.

Mary McLeod Bethune

ON THE

Reviews

Shelf

Recommended Reads

Authors

RECOMMENDED READS

ON THE SHELF

Choose Yourself

by James Altucher There are two pivotal moments for every entrepreneur.

The first is when they choose to become an entrepreneur, and the second is when they take 100 percent responsibility for their success or failure.

Choose Yourself! is about that second part -- taking responsibility. It's not enough to simply want success or to believe in the possibility of success. Instead, every entrepreneur must face the reality that nobody else is responsible for you. Ultimately after reading,

you'll probably arrive at the same conclusion Altucher did -- that we must choose ourselves if we wish to succeed.

This book can be is a wake-up call for entrepreneurs who have not taken the reigns of their life and business.

mindset

by Carol Dweck

Dweck studies the differences between the fixed and growth mind sets and how people with these mind sets approach and tackle life.

For most of us, our mind sets are a combination of nature and nurture.

But, we can work to mould our mind sets to make ourselves unstoppable in all aspects of life.

MOSAICNIGERIA.COM

RECOMMENDED READS

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

by Gary Keller Gary Keller is the guy behind the huge real estate firm Keller Williams, so we'll say he knows a few things about building a successful business. So what's the secret to his success? Finding the one thing in your work or life that makes everything else easier. It's a pretty simple formula, but oftentimes it's the really simple things that we overcomplicate. At least I know I do. The book itself is a very quick and easy read. I found myself nodding yes at sections, and realizing that once again, a key to success is drilling down and focusing on the very few things that matter to drive you forward.

The 4-Hour Work Week

by Tim Ferriss Just because you want to work for yourself doesn't mean that life is all glitter and free beers. There is a struggle, “the resistance,� and a lot of hard work that goes into it. This book can help you dive a bit more deeply into the ways you might want to think about approaching work, both now and in the future.

DEC 2016 - JAN 2017

OFF THE SHELF

Meet The Author

“

Why books? Stories always have to be told.

If you don't tell them, they make you pregnant.

You may think it's the beer you drank, no, it isn't.

It is the stories you have refused to tell.

Isaac Newton Akah

F

or me, it wasn't always books. I tell a lot of stories on my Facebook wall. I ran a blog for a year. But when the stories get longer, you begin to think book. It's never going to be just books for me, though. I intend to tell my stories through visual means—films mainly. I already have a stash of screenplays and series for that.

Recently, I published an e-book titled “Living in Gidi”, and just as the name reads, it's about Lagos, from the eyes of a keen observer. It is a collection of short, witty stories about life in Lagos. It follows the accounts on the streets, providing insight into this intrigue that is a city, and is written with a lot less seriousness than the city connotes. The street photos in the pages help project the images the stories are trying to paint. I was inspired to write it because I lived these experiences—most of them. I thought it would be interesting to an alien, and nostalgic (at least) to Gidi denizens. I also wanted to make people laugh.

The response to the book has been pretty good…

“

I

didn't always know I'd be a writer, I thought I'd be a scientist. In my next life, I'd be a scientist. Back in school, I loved all those science subjects and did absolutely well in them. But that was a dream too big from where I came from. I began

taking writing seriously after NYSC, and without a job to tie m e d o w n , Facebook Notes provided an avenue to publish my thoughts for free. When people began giving me nods for stuff I wrote, I wrote some more. I was

only playing, but they were praising the work. I did have other jobs.

I dabbled into music production, website design, marketing. Now, it's just writingstory telling and screenwriting-and working in film productions.

where you talk about yourself free of charge. And it's got great reviews.

The buzz on social media, even from people I don't know, has been great. It should transmit more into actual purchases. I'd say it holds most of the information that a Lagos manual should, plus the shot of laughter.

publish, I hope you don't intend to feed off it yet. Get a job, or get something going. Most people who say they can't wait for your book to drop are joking with you. It can only get better though.We get big with time.

I read on Facebook from young Nigerians. No titles for those.

Dear aspiring writer, write as much as you can while you're still getting fed by someone. When you become your own c a r e g i v e r , responsibilities treat your muse like an unwelcome guest.

But if you're ready to

Some of my favourite titles of all time are:The God of S m a l l Things; The K i t e Runner; Things Fall Apart; The L o s t Symbol Tap the book to purchase. .

MOSAICNIGERIA.COM

OFF THE SHELF

Meet The Author The When Well, I happened on writing sometime in 2014, although I had done a bit of what could be termed writing before then. I didn't decide it would be my career, because I was and still am a fashion entrepreneur. I did work with a telecommunications company for six years, after which I resigned in 2009 to become an entrepreneur.

The Why It was in 2014 that it came to me that I'd be writing and the first person I told was my aunt, Mimi AdeOdiachi. I told her, I would be writing 4 books – a series, and I told her the titles of all four books. I'm sure she must have wondered how I would go from fashion to writing, but that's how books come, suddenly and without warning. You know, you are a sum total of your experiences till date. So that informed the writing of books.

The How I wouldn't say my writing is influenced by any author, even though I really love John Grisham and I've read his books more than any other author. But my writing took on my natural way of communicating.

ABOUT SON OF MY FATHER. SON OF MY FATHER is the first book in the four-part series, titled The Son Series. It is primarily an experiential description of the enigmatic life of a Father through the eyes of a son.

Intrinsically, it addresses the issue of fatherhood that is fast eroding in our clime. It also touches on son-ship, and the father-son relationship. The book was actually influenced by the life of my

DEC 2016 - JAN 2017

Dad, Very Rev. Solomon Adebayo Olukuade on the event of his 80th birthday in 2015. I figured a two-page tribute wouldn't do for the kind of life my dad has lived, so Son of My Father came to be.

Being the first, the response has been quite encouraging and the society is really warming up to the idea of the book: reinforcing the need for good fathers. The book carries potent messages on qualities of a good father and raising great sons.The myriad of problems in the world today could be traced to the absence of good fathers in the home.

The presence of great fathers in a child's life goes a long way in the outcome of that child.

And once the home front is taken care of, the society will be better for it.

WORDS FOR ASPIRING AUTHORS. Going by my little experience as a new writer myself, writing is about communicating a message. If you have a message you want to pass across, just keep writing as it comes to you and when the time is right for you to publish, do a good job with it.

SOME UNFORGETTABLE TITLES. I love John Grisham, I cannot forget The Pelican Brief and The Street Lawyer, for business. Who Moved My Cheese by Spencer Johnson, Blue Ocean Strategy by W. Chan Kim & R

WELLNESS

Starf Toasting To Good Health The Benefits Of Wine to Your Health

I

t's the holiday season, and good old wine will be in abundance! Have you heard that drinking wine is good for your health? Don't laugh or raise your eyebrows just yet. What you really want to know is whether there is any truth in that statement.

The simple answer is yes, but there is much more that you need to consider.

You won't benefit from drinking a whole bottle a night, and you need to drink the right type of wine. Did you know that there are benefits for your heart, head and weight? Here's all you need to know about the benefits of drinking wine and how to take advantage of them.

MOSAICNIGERIA.COM

WELLNESS

Protect Against Cancer These days, it seems like everything causes cancer, but that isn't the case when wine is involved. Wine contains ingredients that help to kill off the Big C.The phenols that help to keep the heart healthy also help to keep the cells healthy.

They slow down the cancerous cell growth, especially when it comes to breast and prostate cancer.

Liver cancer cells can also be slowed and prevented from further growth through the antioxidants in wine. The antioxidants fight against the free radicals in the body, which cause dead and damaged cells to form abnormally.

The School of Dentistry at the University of Missouri has also found that oral cancer can be prevented through drinking wine, especially red. It is worth pointing out that too much can also be damaging to the teeth, and red wine can lead to staining.

DEC 2016 - JAN 2017

This is one of the reasons why you need to drink it in moderation. The good news is the oral cancer is fought off by the antioxidants, especially resveratrol and quercetin.

Ovarian cancer is also something that can be fought against through the drinking of wine. Australian researchers have found that a glass a day keeps women free from ovarian cancer,

reducing the risk by 50% compared to non-drinkers.

Researchers at the University of Hawaii have also found the same thing, and the antioxidants have been praised for this benefit. Some studies have even found that the red wine can kill ovarian cells. This was done in a test tube, but it shows the potential benefits in the body.

Boost Your Bone and Teeth Health

F

ighting against cancer cells isn't the only way your teeth and bones will be protected.Wine also helps to reduce the risk of osteoporosis, which is when the bones thin and is usually related to age.The body struggles to absorb calcium, weakening the structure of the bones and teeth. When you drink wine, you can absorb more calcium to keep the structures thicker and able to handle more. This benefit has been noted when you drink between 11g and 29g per day. This is only between one and three glasses of wine so you can enjoy one with your meal at the end of your long day.There's no need to feel guilty! Any more than that and you undo the benefits and damage your bones even more.

The American Journal of Clinical Nutrition published a study where 500 elderly women had their bone mineral density tested.

Those who drank moderately had bone densities higher by between 12% and 16% compared to those who didn't drink at all.

Men can also benefit as proven by a Finnish study.

It is still worth enjoying a healthy and balanced diet with your wine.

You will still need to get plenty of calcium in your diet, whether it is through food or supplements. Getting enough vitamin D will also help your body absorb the mineral so you can give your bones the best chance of development and protection.

WELLNESS

Improve Your Heart Health

Y

our heart benefits the most from your wine drinking.

Researchers have looked at people who drink no wine at all and those who have a couple of glasses now and then.The risk of dying young is reduced by almost a third by just drinking a glass of wine every now and then.

This benefit wasn't just noticed in wine drinkers. It was found in those who drank a little alcohol, but wine offers the most benefits. People noticed a lower risk of heart attacks and cardiovascular disease.

Various studies have shown that the arteries dilate, which means the blood can flow properly. There are fewer blockages, which cause heart attacks and strokes.

Your heart muscles aren't put under as much strain since the blood supply hasn't been cut by clots.

Cholesterol levels are kept under control, which also helps to boost the health of the arteries. Just drinking a glass or two a day could

help to prevent artery damage due to bad cholesterol, by improving the rate of good cholesterol in the body.

Even when the good cholesterol levels are low, the phenols in the wine will protect the arteries from damage.

Boost Your Weight Loss

D

id you know a glass of red wine a day could actually help boost your weight loss efforts? Studies have shown that those who drink moderately have smaller waists than those who drink infrequently or not at all. The waists are also smaller compared to those who opt for liquor!

The alcohol encourages the body to burn more calories. This can happen for as long as 90 minutes after you enjoy your tipple so you can burn more calories than you have consumed.

It becomes easier to create a calorie deficit in the body, meaning that you can actually lose weight.

However, there are limitations to this. You will still need to think about your overall diet and the amount that you actually drink. The benefits come from drinking a glass or two a day when you follow a healthy and balanced diet.

It's best to stick to wine with your meal to really get the benefits.You'll soon find that your weight loss efforts are much easier.

MOSAICNIGERIA.COM

WELLNESS

Help to Reduce Type 2 Diabetes If you've been diagnosed as a diabetic or are a pre-diabetic, you know you need to make changes to your lifestyle. One of those changes could be to drink wine moderately.There are studies that show diabetes can be prevented and reversed through the alcohol.

Unfortunately, the studies don't show why this is the case.

They just show that women drinking a glass a day are 40% less likely to develop Type 2 diabetes, and there is the chance that the condition can be reversed.

Scientists believe that it is due to the amount of sugars in the body and the insulin response that occurs afterwards.

Diabetes patients may see a reduction in the resistance to insulin.The body handles it more, meaning the need for medication is not as necessary.

Never reduce your medication without a discussion with your doctor. It is important to follow medical advice. You will also find that following a healthy and balanced diet that is lower in refined sugar will help you to lose weight and reduce your diabetes medication.

REDUCE THE RISK OF INFECTION

T

hose who drink wine will also find that they reduce the risk of infection.Their bodies will have better defences when bacterial and viral infections hit the system. One study has shown that wine helps to reduce the risk of infection

from the Helicobacter pylori bacteria by 11%. This bacteria is the main cause of stomach cancers, ulcers and gastritis. You will feel better about yourself, which helps to promote a healthier lifestyle. Some studies have also shown that wine can help protect against food poisoning, especially when caused by salmonella. That doesn't mean you can ignore the advice on handling chicken and eggs, but it will at least offer some protection when you have no control over the cooking.

When you are using wine to help, you will need to check the medication you are taking. Most medication will tell you to avoid alcohol!

HELP TO PROTECT THE BRAIN & MEMORY

W

ouldn't you just love to keep your brain working the way it should? You want to keep your memory and avoid diseases like dementia and Alzheimer's taking over later in life. Wine can help with this.

Those who drink moderately, especially in older age, will find that their memories are much better than those who don't drink.All it takes is one glass a day, and you will find the benefits.

This is linked to the same reason your heart health is protected. The wine prevents clots and will reduce inflammation in the vessels.These are both causes of dementia and cognitive decline.The good cholesterol levels are also improved, offering more protection for your arteries.

Of course, alcohol can have the opposite effect on your brain and memory. If you drink far too much, you are likely to have black spots when you wake up the next morning. This is why it is so important to drink a moderate amount to get all the benefits.

Red vs. White Wine

Will Any Wine Do? DEC 2016 - JAN 2017

N

ow that you know all about the benefits of drinking wine, it's time to take advantage of them. One of the first questions is whether you can benefit from drinking any wine. Will red wine be better for you than white?

Is there any benefit in drinking sparkling wines, like champagne?

The truth is that red wine offers more benefits than white.While the calorie count may be slightly lower in white wine, there are far more sugars in it.

WELLNESS This leads to more risk of weight gain and can lead to teeth rotting much quicker than when drinking red wine.

There is more iron in your red wine than white options.This will not only help to boost heart health but also offers more energy to the body.The iron helps to boost the red blood cells in the body, which helps to keep the blood pumping effectively.

There are also more of other minerals that help with the bone

Always Drink In Moderation

W

hether you opt for red or white wine to take advantage of the health benefits, you need to drink the right amount. Drinking a glass or two a day is the recommended amount. Any more than that and you will run the risk of health problems that outweigh all the benefits mentioned.

structures and prevent liver damage, among offering many other health benefits.

That doesn't mean the white wine is pointless.There are still benefits and drinking that will still do you better than not drinking any wine at all. You will just need to keep the moderation on the lower end of the scale due to the sugar intake. If you do drink white wine, try to opt for the dried versions, as they will have lower sugar contents to help offer more of

the health benefits mentioned above.

When it comes to drinking red wines, the type of red will depend on the benefits that you want to see. Not all are equal! Pinot noirs have the largest amounts of resveratrol, which will help protect the liver much more. At the same time, other types of red wine have more procyanidin, which offers more anti-aging benefits.

This doesn't mean that you can consume the equivalent of two glasses a day a week within the space of a couple of days at the weekend and not have anything to drink at other points of the week! You need to space out the alcoholic units to really help benefit your body and brain.

Drinking too much at once will negatively affect your brain and could put you at risk in other elements of your life.

Try to drink your wine with a meal.This means you will be less likely to drink too much, and you're less likely to snack afterwards. You'll also consume it while eating, which means all your sugar consumption occurs at the same time.Your teeth are protected from constant sugar throughout the day, so you get all the oral benefits mentioned above.

The recommended amount for men is up to two glasses a day.Women should drink one glass a day. This is enough content to benefit from all those health advantages mentioned above.

Opt for a Healthy and Balanced Diet

T

he benefits of wine occur better when you stick to a healthy and balanced diet. You will increase the amount of calcium you intake, meaning a better chance of absorption. You can keep your calorie intake down so you can lose more weight.You'll also find that you get more antioxidants, improving the body's defences and fighting against the development of cancerous cells.

You don't need to stick to one specific diet.There are so many healthy and balanced options out there, some involve calorie counting, and others will involve focusing more on certain ingredients and food groups. Find one that you can stick to, or just make sure you fill up your plates with more fruits and vegetables.The odd fatty meal isn't going to do you any bad. This is the whole point of balance.You still want some of the bad and to enjoy yourself. One bad meal won't make you gain lots of weight or suddenly cause a heart attack, just like one good meal in a

load of bad won't help you lose attack, just like one good meal in a load of bad won't help you lose weight and protect yourself.

Drinking with food is a better option for various reasons. One of those is you're less likely to snack or eat more calories than your body really needs.When you drink on an empty stomach or drink too much, you're more likely to make unhealthy choices at the end of night. If you are going to drink and snack, look for healthier snacks, like vegetable sticks and dips.

Can You Really Benefit from Drinking Wine?

D

rinking wine is beneficial to you.

The antioxidants and minerals found in the alcohol are among the most beneficial for fighting against various diseases and ailments. If you are going to drink anything, choosing wine will be much better for your health, especially if

you opt for red wine. None of this negates some of the risks that come from drinking alcohol. You still need to follow the moderation rule, and you'll need to think about the food that you're going to eat with or afterwards.

When you want to fight against heart disease and

protect your brain, drinking wine is something that you should consider. There are plenty of studies that show moderate amounts is good for you. Even if you just have a couple of glasses a week, you'll do yourself better than avoiding it completely!

Just keep in mind that anything that exceeds the

moderate amount can be bad for you. Though that case has not been proven with red wine, you still shouldn't risk your health.

Always be mindful of the things you take into your body.

Here's a toast, to your good health and a fabulous year ahead!

MOSAICNIGERIA.COM

?

?

Who What Where

Who What Where

Word Search Puzzle

The First 5 winners to complete the puzzle and share on their instagram pages, tagging us, will get airtime worth N2000. you have to be following @mosaicnigeria though.

GoodLuck DEC 2016 - JAN 2017

Wishes You A

Merry Christmas And A Prosperous 2017

MOSAIC NIGERIA

SENIOR EDITOR CONTRIBUTORS

-

ART/ DESIGN PHOTOGRAPHY:

-

ONLINE MARKETING

-

OFFICE ASSISTANT GENERAL ENQUIRIES

-

Ayee Sha Martin Akpobasa Ebukun Gbemisola Itong Washington M84 Workstation Fotolighthouse Studios Potterclay Photography Daniel Ufeli Adewole Kolajo Juliet Odion Thelma Coast Mosaicmag.ng@gmail.com

hello@mosaicnigeria.com w w w .m o s a i c n i g e r i a .c o m Published Bi-Monthly by the Purple Aquarium Company All rights reserved. Reproduction in whole or in part without written permission of the editor is expressly prohibited.

DEC 2016 - JAN 2017

IF YOU ENJOYED THIS ISSUE PLEASE TELL YOUR FRIENDS. IT WILL HELP US CONTINUE WHAT WE ARE DOING AND REACH MORE PEOPLE. THANK YOU + TAP TO CONNECT WITH US

mosaic NIGERIA

+ TAP TO SEND US YOUR FEEDBACK, GOOD OR NOT;)