Moshi Moshi

This, being our first project, evolved from the people we saw most every day or people we had ongoing connections with through Moshi Moshi. The models we used for our project were our employees and clients. They are 16 to 50-something years old. They are people who radiate personal style around our small town. Wearable street style is always a great inspiration for us and our job is to ice the cake, so to speak. Hair and make-up are always there to enhance who you already are, not to define you. Personal style inspires fashion trends, and in a small town, the individual who owns their style confidently ends up having a huge impact on those around them. Perhaps the impact is greater even than what we see in higher fashion because they are touchable, available, and, after all, are not models themselves. Models are wearing their own clothing and are photographed in their own settings unless otherwise noted.