Automation in Banks and Financial Institutions for Personalized Marketing

Automation in Banks & Financial Institutions for Personalized Marketing

Digitizing paper-based financial data with data entry services is the 1st step in digitization and automation. Automation helps with customized marketing.

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The banking industry is among the most data driven industries and the challenge is how to translate the data into meaningful insights. Paper-based data can be converted into digital format with the help of data entry services. Automation in banks and financial institutions helps keep track of important funds and money transactions between people and ensures reduced costs, streamlined processes and better customer experience. It also allows banks to strengthen customer engagement with personalized financial marketing.

Banks and financial companies are increasingly switching to automation.

According to research by Accenture, around half of the consumers (47 percent) are willing to use chatbots or robo-advice in the future. Consumers expect their digital banking experiences to be as efficient as GPS on their phones. 11 percent of banking customers switched to virtual banks in 2017, according to Accenture.

In order to retain customers, banks are now hugely investing in artificial intelligence like digital assistants for providing better customer experience.

A

financialbrand.com post highlighted how digital assistants are appearing in the banking sector to provide personalized marketing to customers. ➔ Virtual financial assistants: Banks have started using virtual assistants for personalized marketing and customer assistance. Effective virtual assistance comes with a clear understanding of what the customers want. With rising customer expectations, banks need to be more upbeat in every aspect of customer relationship. Virtual assistants can be programmed to have access to balances, deposits, transaction details, credit card payments etc and can even detect potential overdraft. This new system can guide customers from falling into pitfalls during their everyday banking processes.

One of the popular virtual assistants is CapitalOne’s digital assistant Eno, that helps customers check their balances, credit payment etc via text and also issues a virtual account number for users at the time of online shopping to protect against cyber criminals. There are voice enabled assistants like CapOne’s credit card that works through Alexa’s voice. USSA is working with Amazon to deliver a non-chatbot virtual banking banking assistant that can interpret questions and also provide answers, just as a human would. www.managedoutsource.com

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➔ E-payment made easy with Virtual Mobile

Banking app: Earlier, payments were done only in cash counters but today a growing number of people use payment apps. People are willing to switch banks for better mobile payment facility. Peer-to-peer (P2P) mobile payment apps are gaining broader recognition after Venmo launched in 2009.

In 2018, an alternative payment called Zelle was introduced.

Zelle P2P payment works directly within a bank’s existing app. You can easily make payment at the touch of a button with these apps. A bank’s mobile app can not only make payment, but also offer personalized service and elevate customer interaction when used along with artificial intelligence. For instance, it can project a user’s after changes

transfer

account balance, anticipate

and deposits based on previous

activity

and provide

other

an end-of-

week balance that predicts whether the customer may be overdrawn. Based on its calculations, the app could recommend a balance transfer amount that could cover the estimated variance. The app proactively enables the customer to avoid overdraft fees. Such helpful apps can create the feeling that the bank is looking after its customers and empowering them to make more informed financial decisions. It shows that the bank values their relationship with the customers. ➔ Virtual Wallets: Virtual wallets are most likely to evolve from payment and transfer tools

to

combine

proactive and

track

advisors all

that

can

activities

and

accounts. A wallet virtual assistant helps consumers recognize financial issues and can make suggestions on how to better manage his or her financial lifestyle. With an AI enabled virtual wallet, one can send micro step savings tips to a 30-year-old customer.

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Enter Citi introduced 3600 Financial View in their mobile app that brings together Citi and non-Citi bank and investments accounts. Another development in virtual wallets is voice recognition and face recognition and the potential to integrate human emotions. Such apps are so advanced that when consumers

are

interacting with an assistant on a mobile device, it can recognize their facial features and detect their mood, and identify whether it is a good time to send advice on savings or not. It can also detect whether the customer is happy about a product.

If artificial intelligence is to be successfully used in banking, accurate data is necessary.

Collecting and managing data about customers is important. However, hoarding data is not advisable; you need to filter out the data that is required to achieve your objectives.

Consumers, especially younger consumers, usually are willing to share more information if it can help solve their problems or complete tasks. The consumer shares data in return for better service, advice and proactive alerts. Banks that rise up to new and changing requirements can keep their customers happy. Their priority should be to find new ways to cut through vast stores of data and figure out actionable information.

Customer

insights in banking helps to act with perfect timing, cultivate customer relationship, identify customers by their behavioral characteristics, make the right offers, renew customer loyalty, know more about market segments, grab opportunities and so on.

Technologies

that

encompass

robotic

and

cognitive

automation

are

becoming

indispensable to meet the financial industry’s data challenge. The latest advances in cognitive computing can be combined with new data sources that are readily available through cloud computing to create innovative opportunities.

Exploring and adopting

available new technologies is important to maintain an edge over competitors in the market and stay relevant.

A data entry company serving the financial sector knows how important it is for banks to have the right data foundation, adopt the right technology and determine where maximum benefits can be realized. Accurate data is essential for successful digital banking, and digitizing quality data helps in maintaining a reliable digital platform that customers are looking for. Banks can rely on data entry services to convert all financial documents into digital format, thereby making data easily accessible and usable.

www.managedoutsource.com

(800) 670 2809