August 2015
Sharaka
Brand Identity Guideline Version 2.0
Sharaka
Contents
1.0 About the brand 1.1
Vision
1.2
Promise
1.3
Voice
1.4
Values
2.0 Our Identity 2.1
Logo
2.2
Logo variations
2.3 2.4
Area of isolation & minimum size The grid
2.5
Positioning
2.6
Logo lockups
2.7 2.8
Secondary level information Supporting graphics
2.9
Common mistakes
2.10 Color palette 2.11
Typography
3.0 Applications 3.1 3.2 3.3 3.4
Stationery Folder Brochures Adshells
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Brand Identity Guideline
4.0 Mockup 4.1
full view stationery
4.2
letterhead & envelope
4.3 4.4
folder letterhead
4.5
business card
4.6
CD & CD cover
4.7 4.8
pencil paper bag
4.9
t-shirt
4.10 clips 412 gomma 4.13 tie, pen,i pad and necklace 4.14 4.15
mug stamp
4.16
visa card design
4.17
bill board
5.0 Contact
Brand Identity Guideline
01
about the brand The body Oman partnership for development, as well as an embodiment and a continuation of the pattern of intonation in development performance, Body is and the reality of its statute seeks to achieve a package of development goals, including the frontline providing opportunities for training and qualifying the Omani cadres, and to support small and medium enterprises, and strengthen the private sector, and to promote technology the list in the public and private sectors, and the integration of modern techniques in them, and strengthen military and security capabilities of the Sultanate in all levels and to facilitate investment and to diversify sources of national income and the creation of a sustainable economy and effective ..
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Brand Identity Guideline
1.1 Vision
To increase the spirit of cooperation between the country and the investor
Sharaka
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Brand Identity Guideline
1.2 Our Promise Our Promise represents the very essence of what we do,what we stand for and whyit’s relevant to people.
to make our country the major economic signs in the world
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Brand Identity Guideline
1.3 Our Voice Our Voice is the distinctive tone, manner and style in which we communicate both visually and verbally. It provides criteria against which all communications should be measured
Pioneering Our communications open up new areas of thought. We are original, distinctive and fresh. We do not appear different for the sake of it. Clear Our communications are simple and straightforward. We avoid clutter and complexity. Sure-footed Our communications are unambiguous, powerful and consistent. Sure-footed is not about being slow and staid. Graceful All our communications are beautifully elegant, simple and well designed. We do not follow others.
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Brand Identity Guideline
1.2 Our values Our Values are the principles that guide and govern our behavior so we can consistently deliver on our promise
Excellence Teamwork Freedom of enquiry Fairness Transparency Lifelong learning
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Brand Identity Guideline
02
Our Identity The following pages introduce the basic identity elements of sharaka brand. if used consistently and seamlessly across our brand communications, we can we build recognition and distinctiveness in the market supporting our vision to become a world-class company and a leader in our field
Sharaka
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Brand Identity Guideline
2.1 Our Identity
Logo
Our own brand show some qualities of your organization Such as tender and represented by Hand And such investment and construction represented by the form of gear Further to extra colors to reflect the spirit of diversity in the tender
sharaka logo
Sharaka
2.2 Our Identity
Logo variations
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Brand Identity Guideline
Designed to be implemented across a broad range of media, our logo works best in color against white or light colored backgrounds. The full color version of the logo is the preferred version and should be used wherever possible. In exceptional circumstances or in those situations where good quality reproduction cannot be guaranteed or where specialist finishing techniques are employed, a black and a white version of the logo may be used.
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Brand Identity Guideline
2.3 Our Identity
Area of isolation and minimum size
The logo should always be surrounded by an area of clear space known as an ‘area of isolation’ to ensure no text, images or graphic elements overpower it. The area of isolation is calculated using an ‘X’ value, ‘X’ being equal to the distance between the typography and the « o «. The minimum area of isolation specified is equal to 1 ‘X’ all around the logo as demonstrated below. This is a minimum specification and should be increased wherever
X
Area of isolation Full color logo (preferred version)
Black logo (exceptional use)
X
X
X
X
X
White logo (exceptional use)
X
Area of isolation ( minimum)
print (mm)
40mm
web (px)
140px
X
possible. A minimum size at which the logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo in print has been specified at 40mm wide as demonstrated below. This is a minimum specification and should be increased wherever possible.
Sharaka
2.4 Our identity
The grid
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Brand Identity Guideline
For document layouts, we have developed a consistent yet flexible grid for placement of titles, sub titles and graphic elements to be used on sharaka. The grid is composed of 3 main columns each being equal to the width of the logo. Gutters (internal margins) are based on an ‘X’ value
X
X
X
X
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Brand Identity Guideline
2.5 Our Identity
Logo positioning
The logo should only ever appear in one of two fixed positions on brand communications: For stationery, literature and documentation the logo should only ever appear in its fixed position at the top right hand corner of the given format. For outdoor advertising applications the logo should be used as a signature sign-off and appear in its fixed position at the bottom right hand corner of the given format.
The examples below demonstrate the construction of a standard A4 grid format with alternate sharaka logo placements for alternate communications.
Stationery / literature / documentation
Outdoor advertising
X
X
X
X
X
X
X
X
Sharaka
2.6 Our identity
Logo lockups departments
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Brand Identity Guideline
2.7 Our Identity
departmental lockups should be ‘stacked’ beneath the logo as demonstrated below. When using a departments , it is always locked up to a line graphic
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Brand Identity Guideline
Secondary level information
Secondary level information such as document titles or contact information, may be aligned horizontally with the logo. Placement of secondary level information on the sharaka grid is demonstrated below. Key principles include: The logo should be placed in its fixed position occupying one third of the given format with secondary level information occupying the remaining two thirds as demonstrated below.
department lockup
Line graphic
CEO Office
Department
Y
Y
Y
Sharaka
2.8 Our identity
Support graphics
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Brand Identity Guideline
2.9 Our Identity
For documentation and collateral including literature, the logo may appear as a support graphic in the bottom right hand corner of the given format as demonstrated below. In these instances,
Document layout X
X
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Brand Identity Guideline
Common mistakes
The examples below demonstrate the more common mistakes made when implementing the logo and should be avoided at all cost.
Advertising X
X
X
X
X
X
stretch
stretch
yellow
drop shadow
.................................................................................. .................................................................................. ..................................................................................
background color pic
gray color
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2.10 Our identity
Color palette
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Brand Identity Guideline
Fresh,bright, and bolded
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Brand Identity Guideline
2.11 Our Identity
Typography Print (English)
Our approved English print typeface for sharaka communications is Stag Sans, a simple, professional and modern font. It may be used in the following weights and styles to facilitate clear signposting and to create visual interest. Four weights of Stag Sans are permitted for use in English based print
communications: Stag Sans Light, Stag Sans Book, Stag Sans Medium and Stag Sans SemiBold When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.
Stag Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){}
abc123
book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){}
abc123
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){}
Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){}
abc123 abc123
Sharaka
2.11 Our Identity
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Brand Identity Guideline
Brand Identity Guideline
03
Typography Print (Arabic)
Our approved Arabic print typeface for logo communications is GE SS , a simple, professional and modern font. It may be used in the following weights and styles to facilitate clear signposting and to create visual interest. Both GE SS Light and GE SS Medium are permitted in Arabic based print applications.
When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.
GE SS TWO رفيع
أبجد هوز حطي كلمن سعفص قرشت ثخذ ضظغ
1234567890
وسط
أبجد هوز حطي كلمن سعفص قرشت ثخذ ضظغ
1234567890
بولد
أبجد هوز حطي كلمن سعفص قرشت ثخذ ضظغ
1234567890
3.0 Applications Our design components : logo ,colors , typography and graphics have been carefully crafted to bring the sharaka brand to life. The schematic applications on the following pages from stationery to brochures, from advertising to way-finding demonstrate the effectiveness of these components in action.
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3.1 Applications
Stationery Letterhead
Enclosures
Enclosures
Date
Date
No.
No.
01 02 03 04
00 Month 2011
Address Line Address Line Address Line Address Line Post code
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Brand Identity Guideline
3.1 Applications
Letterhead example is shown below.
Address Line Address Line Address Line Address Line Post code
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Brand Identity Guideline
Stationery Business Cards
Business card examples are shown below.
01 02 03 04
00 Month 2011
Dear AN Other
Dear AN Other
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Yours Sincerely
Yours Sincerely
Rashid S. Al-Quraini Manager
Rashid S. Al-Quraini Manager
Letterhead A4
abdulrahman el kassar ceo- founder PO Box 2457, cairo 11451, egypt T: 0020123456789 F: 002010044558 abdulrahman@sharaka.com www.sharaka.com
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3.2 Applications
Folder
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Brand Identity Guideline
3.3 Applications
Folder examples are shown below.
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Brand Identity Guideline
Brochures
Brochure examples are shown below.
A message from
College of Engineering
We are pushing boundaries‌ Welcome to King Saud University. To be a world class university and a leader in building the knowledge society, we must push boundaries, that is why we never settle for average education. Instead we challenge the status quo and challenge ourselves. We strive to offer a truly distinctive educational experience, produce cutting edge creative research, serve society and contribute in building the knowledge economy and community. Powerful progress continues to be made in new ways of learning, creative thinking environments, use of technology, facilities and international partnerships. Our endeavors are creating a world-class university, at the forefront of education and research; where students and faculty can feel the future. I hope you find this prospectus informative and inspiring.
Rashid S. Al-Quraini Manager
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3.4 Applications
Adshells
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Brand Identity Guideline
The examples below demonstrate usage of the sharaka identity elements on outdoor advertising.
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Brand Identity Guideline
3.5 Applications
Wayfinding
w
Library Auditorium Reception Exit
The examples below demonstrate principles for wayfinding applications. Guiding principles include: – Directional information panels should be equal to the width of the logo – A minimum of three directional panels should be used aligned to the top of the logo.
w
If more are required, they should be stacked as per the example below left Signage may further ‘wrap’ around corners where required as demonstrated below.
Sharaka
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Brand Identity Guideline
Brand Identity Guideline
04
3.6 Applications
Signage
w
Text Here
Exterior signage follows the same principles as that for interior wayfinding. In those instances in which exterior signage is required to ‘wrap’ around fascia elements, always ensure the individual components are equal in height as demonstrated below. The same principle applies for exterior signage applications that appear on a single flat surface. In all instances, the designer must adhere to the final implementation.
w
mockups the mockup is a template that show the identity before it printed
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full view stationery
letterhead & envelope
folder
letterhead
business card
CD & CD cover
pencil
paper bag
t-shirt
ID
gomma
tie, pen,i pad and necklace design
mug
stamp
visa card design
Sharaka
Brand Identity Guideline
05
bill board
Contact
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THANKS ...
Sharaka
Brand Identity Guideline