Tips for Managing Your Brand’s

passed away a few months ago, and I hadn’t seen her for a few years, but she’s with me. I can feel her every moment, the things she taught me. I remember she always bought spices in twos. I asked her why she bought two, and she said, “Because then, if one finishes, I have one immediately.” She always had a plan ready. When Mamin wanted things, she would figure it out. She didn’t have any website, she didn’t know how to use tech, but she was able to make money using her own skills, and that’s what I wanted to share in “Money Makers.” You don’t need sparkly things. Most of the time, entrepreneurs are thousands of dollars in debt, but they haven’t found any clients because they’re so focused on ads or websites or having a great office, having great team members—all without having the clients. I wanted to bust through the BS that the industry has created. You don’t need all that. What matters is: Go out there and find the right person for you.

In England, my husband and I started an organic business delivering produce from the farm to the customers’ door. We just had a simple business, and didn’t have any website, any ads, any flyers—nothing. All I did was go to my friends and ask, “I’ve got chickens. Do you want to buy some organic chickens?” It was just as simple as texting, emailing, calling, and that’s how I made money. I wanted to share that it really is simple. If you take away all the glittery stuff and master the fundamentals, you will always be a moneymaker.

Dennis: There’s a chapter in the book called “Simple.” Do you want to share what that means?

Izdihar: The chapter called “Simple” started when I was in Bali at a female entrepreneur’s retreat. I was sitting in the water, living the life, and one of my coaches, a multiseven-figure business owner with six kids— someone I respect—said, “Izzy, I’m gonna tell you this: If you want to do your business, you have to keep things simple.”

That is the key. Keep things simple. One guideline I wrote in the chapter was, “What can you take out to streamline your business? It can be a process, a software, a system, a person, or anything you can think of.” Simplicity isn’t about adding things, but what can you take out? What is it that you don’t need in your business? Keep things simple, take away everything else, and make life easy for others.

Dennis: So it’s about keeping your eye on the prize?

Izdihar: Absolutely. My son loves playing hockey and wants to be an NHL player. The key to him and his team winning comes down to one thing only: Keep your eye on the puck. That’s all that you do. The same with business. Focus on helping people every single day without wanting something in return, without expecting something.

Dennis: Can you tell us a bit about the Loving Sales chapters?

Izdihar: I remember when I was in a leadership program, I had to call people. I couldn’t do it. I would hope they wouldn’t be there. I hated every moment of it. I felt like a pushy salesman, talking to strangers. I hated it so much. Then there was a point where I learned that