passed away a few months ago, and I hadn’t seen her for a few years, but she’s with me. I can feel her every moment, the things she taught me. I remember she always bought spices in twos. I asked her why she bought two, and she said, “Because then, if one finishes, I have one immediately.” She always had a plan ready. When Mamin wanted things, she would figure it out. She didn’t have any website, she didn’t know how to use tech, but she was able to make money using her own skills, and that’s what I wanted to share in “Money Makers.” You don’t need sparkly things. Most of the time, entrepreneurs are thousands of dollars in debt, but they haven’t found any clients because they’re so focused on ads or websites or having a great office, having great team members—all without having the clients. I wanted to bust through the BS that the industry has created. You don’t need all that. What matters is: Go out there and find the right person for you.
5
In England, my husband and I started an organic business delivering produce from the farm to the customers’ door.
We just had a simple business, and didn’t have any website, any ads, any flyers—nothing. All I did was go to my friends and ask, “I’ve got chickens. Do you want to buy some organic chickens?” It was just as simple as texting, emailing, calling, and that’s how I made money. I wanted to share that it really is simple. If you take away all the glittery stuff and master the fundamentals, you will always be a moneymaker.
a system, a person, or anything you can think of.” Simplicity isn’t about adding things, but what can you take out? What is it that you don’t need in your business? Keep things simple, take away everything else, and make life easy for others. Dennis: So it’s about keeping your eye on the prize?
Izdihar: Absolutely. My son loves playing hockey and wants to be an NHL Dennis: There’s a chapter player. The key to him and in the book called his team winning comes “Simple.” Do you want to down to one thing only: share what that means? Keep your eye on the puck. That’s all that you do. Izdihar: The chapter called The same with business. “Simple” started when Focus on helping people I was in Bali at a female every single day without entrepreneur’s retreat. I wanting something in was sitting in the water, return, without expecting living the life, and one something. of my coaches, a multiseven-figure business Dennis: Can you tell us owner with six kids— a bit about the Loving someone I respect—said, Sales chapters? “Izzy, I’m gonna tell you this: If you want to do your Izdihar: I remember when business, you have to keep I was in a leadership things simple.” program, I had to call people. I couldn’t do it. I That is the key. Keep would hope they wouldn’t things simple. One be there. I hated every guideline I wrote in the moment of it. I felt like a chapter was, “What can pushy salesman, talking you take out to streamline to strangers. I hated it so your business? It can be much. Then there was a a process, a software, point where I learned that
