Marketing Calendar
Plan your marketing messages around these upcoming holidays and proclamations.
January
National Blood Donor Month
Poverty Awareness Month
Glaucoma Awareness Month
Cervical Health Awareness Month
Eye Care Month
Birth Defections Prevention Month
Family Fit Lifestyle Month
Financial Wellness Month
January 1st - New Year’s Day
January 16th - Martin Luther King Jr. Day
1st - Polar Bear Plunge Day
2nd - Science Fiction Day
4th - Spaghetti Day
4th - Trivia Day
5th - Bird Day
9th - Law Enforcement Appreciation Day
11th - Clean off Your Desk Day
14th - Dress Up Your Pet Day
14th - World Logic Day
15th - Hat Day
Black History Month
American Heart Month
Responsible Pet Owner Month
Cancer Prevention Month
Children’s Dental Health Month
Spay/Neuter Awareness Month
February 14th - Valentine’s Day
February 20th - President’s Day
1st - National Freedom Day
2nd - Groundhog Day
2nd - Tater Tot Day
3rd - Wear Red Day
3rd - Golden Retreiver Day
4th - Facebook’s Birthday
4th - World Cancer Day
5th - World Nutella Day
9th - Pizza Day
10th - Flannel Day
15th - MLK’s Birthday
16th - Hot & Spicy Food Day
18th - Winnie the Pooh Day
19th - Popcorn Day
20th - Cheese Lover’s Day
20th - Take a Walk Outdoors Day
21st - National Hugging Day
22nd - Lunar New Year
23rd - Pie Day
24th - Compliment Day
24th - Peanut Butter Day
25th - Opposite Day
26th - Spouse’s Day 27th - Chocolate Cake Day
27th - Holocaust Remembrance Day
28th - Pediatrician Day
28th - Lego Day
29th - National Puzzle Day
30th - Croissant Day 31st - Backward Day
31st - Hot Chocolate Day
February
11th - Inventor’s Day
12th - Lincoln’s Birthday
12th - Super Bowl Sunday
13th - World Radio Day
15th - Clean Out Your Computer Day
17th - Random Acts of Kindness Day
17th - Caregivers Day
18th - Drink Wine Day
20th - Love Your Pet Day
20th - Muffin Day
21st - Sticky Bun Day
21st - Mardi Gras
21st - Pancake Day
22nd - Margarita Day
22nd - Walking the Dog Day
22nd - Washington’s Birthday
24th - Chili Day
24th - Skip the Straw Day
27th - Polar Bear Day
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How to Come Up with Ideas for Blog Posts: 9 Strategies You Can Use Today
Do you struggle to come up with ideas for blog posts? If so, you’re not alone, as bloggers across the world find themselves in this position. In fact, many people think that generating ideas for blog posts is one of the hardest things about blogging. But there is good news. It doesn’t have to be that way!
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To get you started here are 9 different strategies you can use today to produce valuable new content for your blog.
1) Pay attention to your surroundings
If you’re stuck on what to write about for your next blog post, one helpful strategy is to pay attention to your surroundings. Often, the people and places around us can spark new ideas.
Maybe you overhear an interesting conversation at a coffee shop or see something unexpected while out for a walk. By staying attuned to the world around you, you may just find your next great topic. Once you’ve identified a potential idea, it’s helpful to jot down a few notes. Always keep a notepad on you when you are out or simply use the notes app on your phone. That way, when you’re ready to sit down and start writing, you’ll have a clear direction to follow.
2) Take advantage of current events
Another way to find inspiration for new content is to look at current events. By staying up to date on the latest news, you can identify trends and hot topics that your audience might be interested in. For example, if you run a blog about fashion, you could write about the latest runway trends or celebrity style. If you have a business blog, you could discuss how recent developments in your industry might affect your readers. By keeping tabs on current events, you can ensure that your blog is always relevant and engaging.
3) Use data to come up with ideas
One of the best ways to come up with ideas for
blog posts is to use data. There are a few different ways to do this. First, you can look at Google AdWords Keyword Planner. This tool will show you how many people are searching for specific keywords, as well as how much competition there is for those keywords. You can also use Google Trends to see which topics are trending upwards in terms of search volume.
Another great way to use data to come up with ideas for blog posts is to look at your website analytics. See which pages on your site are getting the most traffic and try to produce a related blog post idea.
Finally, you can also use social media monitoring tools like Hootsuite Insights to see what people are saying about your brand or industry online.
4) Ask your audience for input
One way to create fresh headlines for blog posts is to ask your
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audience for input. You can do this by surveying your readers, asking questions on social media, or even holding a contest. Not only will this help to ensure your blog posts are relevant and interesting to your audience, but it will also help to build engagement and loyalty.
In addition, by involving your audience in the content creation process, you’ll be able to get feedback and ideas in real-time, making it easier to create high-quality content. So next time you’re feeling stuck for ideas, remember that your audience is a valuable resource.
5) Get inspired by other blogs
Let’s start out by saying you never want to copy another person’s blog, but what you can do is take an existing idea and put a fresh slant on it or run with it in a different direction.
Look at other blogs in your niche and see what topics they are covering. Not only will this give you ideas for topics that you may not have thought of before, but it will also allow you to see how other bloggers
are approaching these topics.
You can also use online forums to see what people are talking about in your industry. By paying attention to these conversations, you can ensure that your blog is always providing valuable and timely information to your readers.
could follow hashtags like #foodporn or #nom. By keeping up with what’s trending on social media, you’ll always have fresh ideas for your blog!
7) Create lists and roundups
One type of post that is always popular among readers is the listicle. Whether it’s a roundup of the best new restaurants in town or a list of tips for saving money, these posts are easy to read and usually generate a lot of engagement.
Besides being popular with readers, lists and roundups are also easy to put together. If you’re struggling to come up with new ideas for your blog, try creating a listicle. It might surprise you at how popular these posts can be.
6) Use social media to find inspiration
By following relevant hashtags and influencers on social media, you can get a constant stream of inspiration for new blog post topics. For example, if you’re a fashion blogger, you could follow hashtags like #ootd (outfit of the day) or #styleinspo. Or if you’re a food blogger, you
8) Think outside the box
As a blogger, it can be easy to get stuck in a rut, writing about the same topics over and over. However, it’s important to keep your content fresh and interesting, both for your readers and for yourself.
Here are a few ideas for thinking outside the box
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when it comes to blog posts:
• Write about a controversial topic in your niche. This can generate heated discussion and debate, which can be great for engagement. Just be sure to approach the topic respectfully and in an open-minded way.
• Share an experience that is outside of your usual comfort zone. This could be something as simple as trying a new food or going to a new place. By writing about it, you’ll not only have interesting content, but you might also inspire your readers to do something new themselves.
• Interview someone who is popular within your niche. This is a great way to provide your readers with new perspectives and insights. Just be sure to choose someone who will be candid and open in their answers.
By thinking outside the box, you can come up with fresh ideas for blog posts that will keep your readers coming back for more. So don’t be afraid to experiment - you might
just surprise yourself with what you come up with!
9) Get creative!
There are a few tricks you can use to get your creative juices flowing. First, take some time to brainstorm potential topics. Write anything that comes to mind, no matter how silly or mundane it may seem.
Once you have a list of potential ideas, try to find a unique angle or approach that you can take. For instance, if you’re writing about the benefits of exercise, you might focus on how it can improve mental health, or if you’re writing about ways to save money, you could concentrate on ways to generate additional income. By getting creative, you’ll be able to come up with fresh ideas that will capture your readers’ attention.
Generating new ideas for blog posts can be a daunting task, but by using the strategies listed above, you’ll be able to think up plenty of fresh content ideas that will engage and interest your readers. So don’t be afraid to get creative, you never know what might inspire you.
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6 Powerful Neuromarketing Strategies You Can Implement Right Away
Neuromarketing is the study of how the brain influences consumer behavior. In a nutshell, neuromarketing is the science of how people make decisions. It’s based on the theory that human brains are wired with certain biases and preferences that affect the decision-making process. It also shows that you can use these insights to better target customers and increase sales.
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Neuromarketing helps marketers understand how people make decisions, which in turn allows them to use that knowledge to influence buying behavior. Neuromarketing isn’t just something big companies do -- it’s also a powerful tool for small businesses and startups. Here are some ways to tap into the power of neuromarketing.
Use the Halo Effect
The halo effect is when a customer perceives that one aspect of a product or service is good, so they assume other aspects of the business are too. The halo effect can be used to create a positive impression of a company or product. For example, a company known for its customer service may be perceived as having superior products.
Here’s another example. If you have a pizza shop and create an advertisement with “delicious” written on
it, customers will associate the words in your ad with your business and assume everything else about it must be great too.
Here’s how to use this strategy:
Use the same font and color scheme for multiple elements in your sales funnel. For example, use it on a landing page and again at checkout when offering discounts on future products. This ensures that the positive impression created by the font and color is extended to all aspects of the buying experience.
Tap Into the Power of Social Proof
Social proof occurs when people see that others are doing something and want to do it themselves. Social proof is a psychological phenomenon where people copy the actions of others to feel like they
belong. It’s a form of conformity that allows individuals to fit in with a group. And it’s incredibly powerful because it’s based on the natural desire for acceptance.
People see social proof all around, from the clothes people wear to the music they listen to. It’s especially evident online, where people are constantly bombarded with recommendations. In neuromarketing, social proof is a powerful tool for driving sales and increasing engagement with a brand. A good example of this strategy in action is Amazon’s “Customers who bought this also bought...” The same technique can be used with other digital advertising platforms such as Facebook Ads or Google Adwords.
You can use social proof in different ways: from displaying positive reviews on your website; including
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testimonials from happy clients; sharing how many people have checked out a product or service recently; highlighting celebrities who use your products/services (or even just mentioning them); showing how many people have shared content about your brand across social media channels (such as Facebook posts). It’s a strategy that can boost your sales.
Reduce Decision Fatigue
You may have heard of decision fatigue, a phenomenon that occurs when people get tired of making choices. It’s similar to overthinking, and it can affect buying decisions.
For example, let’s say you’re in the market for a new laptop. You go to your favorite electronics store and think about which one you want. Is it a Windows or Mac? Intel Core i5 or 7th-generation AMD APU? 4K display or 1080p? On and on it goes!
Therefore, some companies try to make the information on their websites look as simple as possible to minimize decision fatigue. They do this by only offering one
option at a time (instead of multiple options) and increasing the contrast between each option (so it’s easier to decide).
One way to use this strategy is to remove all unnecessary features from your website or keep them out of sight until customers click or tap on them. The goal is to show them exactly what they came looking for on page load, so they don’t have to make too many decisions.
Target Customers During Peak Buying Times
To find out when your customers are most likely to buy, you must look at their buying habits. For some products, peak buying times might be around the holiday season. For others, it may be Black Friday or any other day of the week. If you’re selling a consumer product that isn’t tied to a particular time of year, then you can capitalize on any time when customers are making big purchases.
Make sure your website has all the information that consumers want and need whenever they shop online. This includes images and descriptions of each item as well as
detailed product pages where users can read more about what makes each product different from competing ones. Send emails about discounts or new products during specific periods throughout the year. Use social media channels like Facebook Ads Manager, so businesses can target ads based on seasons or holidays instead of just age groups or gender demographics alone across platforms.
Use Emotional Triggers
Emotional triggers are powerful. You can use them to influence customer behavior and drive sales, increase engagement with your brand, and even improve the quality of your product or service.
Examples of emotional triggers include:
• Music/sound - For example, playing classical music in an intimate setting can help create a more romantic mood.
• Light - The right lighting will make you feel more relaxed or energetic depending on the
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time of day and other factors that impact how our minds work (e.g., weather conditions).
• Color - Different colors have different effects on people’s emotions and behaviors.
For example, blue has a calming effect on emotions while red is more activating and energizing.
Increase the Value of Your Product or Service
Increasing the value of your product or service is a crucial part of marketing,
as it increases customer satisfaction and loyalty. You can do this by adding features that benefit your customers and make them feel more secure in their purchase choice.
For example, if you’re selling products online, an effective way to increase perceived value is by offering free domestic shipping on all orders over $50 or $100, depending on the type of purchases being made (e.g., clothing vs. electronics). This not only gives customers peace of mind that they won’t have to pay extra for delivery but also makes
them feel like they are getting something for free! Similarly, giving away promotional codes with every purchase can help increase perceived value as well because it gives users access to discounts without having to spend extra money themselves!
Neuromarketing techniques can also help you understand how customers experience existing products or services, which will help shape your approach as you move forward with future campaigns. Take advantage of it! It works.
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Do Not Quit: Powerful Reminders from Jessie Lee
This month, we spoke with Jessie Lee. Jessie runs a network marketing company and an education platform. She’s dedicated to coaching other entrepreneurs and helping them achieve their goals. After 12 years as an entrepreneur, Jessie Lee knows her stuff! We asked her about achieving success and the path she took along the way.
Dennis Postema: What is success to you?
Jessie Lee: Joy. I think many people look at
success and think it’s about money, accolades, attention, trips, cars, planes, whatever. It’s not. Success is the pursuit of joy, of whatever makes you happy.
It’s difficult to describe. It’s when you get to a place of childlike curiosity, and you’re not worried what other people think or say about you because you know who you are.
Children dance like nobody’s watching. They play in the mud when they’re supposed to be
“good,” but they’re doing something they enjoy, and it lights them up. You can’t fake that.
In a world full of fakeness, you can tell when somebody is radiant. You can tell when a person is in a state of flow, when they’re happy.
Success is always going to be about joy for me. There is no dollar amount. The money will come. It’ll all be there in time. I have all of that, and none of it makes me feel joy in the way that being me and
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living my best life does.
Dennis: What are some fundamentals for success?
Jessie: Too many people quit. It’s unbelievable. You have this idea of what you want to do, where you want to go, and your vision is so clear—I don’t understand how people quit on that. How are you quitting things that you claim are important to you?
Where in your mind’s eye did it tell you to quit working on the children’s center, or the dog rescue, or digging wells in Africa?
Successful people don’t quit. Successful people are quick executors. I say yes quickly if I am going to say yes, and I say no if I’m going to say no quickly. I don’t sit around thinking about it or questioning it. I make a decision, I stick to it, and then I execute it.
Successful people aren’t worried about what others are saying. They say to themselves, “I said I want to do it, so I’m going to do it.”
We take risks, but we mitigate them, too, by taking risks into
consideration, and then we say, “But I made the decision, so I’m going forward with it.” That’s a rare quality, but it’s one that all successful people have. People say, “What if you don’t make the right decision?”
No matter how you look at it, it’s the right decision. You’re saying to yourself, “I am making this decision, and if life turns out the way I don’t expect it to, it’s going to be OK, and it’s going to lead me to something better,” and that’s a different mentality from, “Let me sit here and overthink it and procrastinate on it.”
I find really successful people lean into fire, ready, aim, rather than ready, aim, fire.
Another thing successful people keep in mind is that things do not happen to them, they happen for them.
Six years ago, I was at a Tony Robbins event. It was a transformational point in my life. I realized that all of this crazy stuff that has happened in my life is my power. Successful people turn everything
that happens to them into power. Unsuccessful people turn it into pain. It’s the difference between saying, “I’m going to be a victor,” and saying, “I’m going to be a victim.”
Successful people don’t say, “You wouldn’t understand what happened to me as a child.”
It happened, yes, but it can be the fuel that sets your life, your career, your passions, your everything on fire. Maybe you want to change the world and help all of those people that are down here by lifting them up, and now you’re uniquely qualified to do so. Successful people see the pains of their past as fuel.
Resourcefulness is important too. If I had an event going on in my garage, but my garage was a mess, I don’t do manual labor, so I would hire someone else to do it. I would offer answers to any business questions, or I would offer cash, to get it done. I don’t do everything. Nobody does everything—that’s why we hire employees. Business owners have to be resourceful constantly to make sure things get done.
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There are a million other things that go into success, like consistency, grit, hustle, determination, personal development, investing in coaches, paying for mastermind events, and being in the right room. Study the habits of successful people. We all do the same things, just tied up in a different package with a different bow on it.
Dennis: Do you feel like you have made it? If so, at what point did you realize this?
Jessie: Oh God, no.
There is this split, where I am aware of my success. I don’t have to look at the menu for prices at restaurants anymore. I’ll buy five appetizers, have a nibble of each, and then give them away. I do what I want. I travel anywhere I want.
But my past is still right here, so sometimes I think, “Oh my gosh, it could come get me any time. I could lose it all. I could lose my houses, my cars, my wealth. What if all of my funds and investments and everything go to zero?”
Then the logical side of
me says, “Jessie Lee, you built all this. This is real. You just wrote a book, it went viral, and now you’re onstage.
You are the woman who did all of this.”
I have to remind myself that my skills carry, whether I lose everything or not, whether my wealth expands or contracts. That keeps me sane. I have to balance that with moving toward my vision.
People need to stay between those extremes. Don’t forget where you came from, but also keep in mind that there is a bigger purpose for you. What are you running toward? Where are you going? What’s important to you? What is your higher calling?
It’s a dual dynamic. Am I done growing? Absolutely not. I am nowhere near done. I know I’m successful, and I’ll take moments to acknowledge that, and then I take a breath and I get going again. Maybe that isn’t
healthy, but I’m being honest here.
Have I made it? No. Do I know I’m successful? Yes.
Dennis: What are some of the biggest adversities you have overcome?
Jessie: Yeah, about ten million of them.
There is absolute adversity when you are a powerful woman. I do not like to blame men or women for this. I think it’s just the way it is.
I’ll ask a male speaker, “How much did you get booked for?” They’ll say, “Thirty thousand dollars.”
That’s the general range of my speaking fee, too, depending on the event. When I pitch the exact same pay, I get told, “Oh no, sorry, that’s way outside of our budget for speakers.”
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When I am connected to all of the speakers at the event, and am friends with many of them, I know what they are asking for.
I’ll then say, “No, I am not giving you a discount. My price is going up this year, actually, so you should have taken the $30,000 offer, because now it’s a $50,000 offer.”
Are you playing with me? Quit playing with me. You shouldn’t be playing with me, you should be praying to have me on your stage.
I think women don’t speak up enough. They let people walk all over them. It’s a societal problem. It’s frustrating, but I don’t let it hold me back. I almost think of it as a superpower, like, OK, I’ll be the one to do it. Let me be the trailblazer. I’ll be the one to show others, “You know what? You’re going to regret the day you didn’t book me.”
I have had major betrayals. All successful people do. Some slap you across the face because you never saw them coming. I have had a lot of people use me for things. It creates trust issues.
adversities for me to overcome. I have had times where I wanted to be liked, but the entrepreneurial road is often a lonely one until you start scaling and moving up. Sometimes you feel like you have to suppress yourself and not be your authentic self. You feel worried about comments and haters, so you don’t put as much content out.
Dennis: What drives you?
There have been many
All of these things go through your head sometimes, but ultimately, it comes down to what kind of person you are. When you know who you are and what your character is and you feel confident when you go to sleep at night, it pushes you forward. Entrepreneurs need to know that there will be roadblocks that stop you, even if only for a minute. There will be challenges, pain, and struggles, but you need to keep moving forward, even when it’s hard, even when you feel like it’s impossible, even when you feel like you’re being pushed with your back against the wall. You will be shocked at what you can accomplish if you keep going, even if you’re crawling. Crawl before you walk. It makes a difference.
Jessie: I feel like I was put on Earth to do what I’m doing. I really believe I am supposed to be the one. I am the one for my family—I broke the generational curses by saying, “No more. This is not how we are going to do things from my bloodline down. We are stopping this now, we are correcting what we can from the past, and we are moving forward.”
I think about my nana every day. She raised me, and she did her best job, and I ask myself, “Am I making her proud? Would this make her smile down from heaven, or would she be like, ‘JESSIE LEE’?”
She called me Little Jessie. I feel like her legacy is living through me, and I think more people need to think about that. Your ancestors are living through you, so you get to carry that legacy.
It’s not even just that, though. I think about that for myself too: What legacy am I leaving for others to continue? It can’t end with you if you’ve done it right. You need to set things in place for everybody else
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to move forward. I want people to say, “I can do it because Jessie Lee did it. I have the opportunity to change the world in this way. Everybody told her she was doing it the wrong way, or that it’s impossible, and she proved all of them wrong.”
Like many entrepreneurs, I started pushing out of anger and to prove people wrong. I no longer live in that state. Now, I push for a legacy, for impact, for joy, and to show others that we can get out of where we are right now, but we have to move forward.
Every time I look out, I feel like if I stop moving forward, if I give up, if I don’t put out the content, if I don’t show up on the stages, if I don’t write the book or do the podcast, it becomes a floating question in my head: Who needed the message that I am not putting out today?
I have had hundreds of people message me, saying, “What you said in that video, or that podcast, made me smile for the first time in months. You made me think about things differently. I’m in a safer place and I’m here today because you made me feel like I could do something
with my life.”
That’s not just me. Every single person reading this has the ability to do that. Too many people say, “What are people going to think about me if they see me online? What are they going to say? I don’t like how my voice sounds online. I don’t like how I look on camera. I don’t like how I sound on a podcast,” and you don’t put out the content that could have changed somebody’s life.
We all have a ripple effect. You don’t know how far it’s going to go. You don’t know whose lives you’re impacting, who you’re making smile or think a little bit differently, whose mind’s eye you’re opening up.
By the time you and I leave this Earth, there could be millions of people whose lives were changed by words that came from us. That’s why I keep going. There are people who need me to keep showing up because they’re not showing up for themselves yet.
It’s easy to sleep in, to skip the gym, to not create content. It’s not easy to put the pen to paper and journal. But when
you remember that your ancestors are watching, or your kids are watching, it moves you.
Dennis: What does an average day consist of for you?
Jessie: Nearly every day of my life is laid out in nonnegotiables because I value my time. Little percentages and chunks of your day end up taking over your entire world. Many people don’t think about that enough. The time you spend in bed, or scrolling through TikTok, or watching movies—all of that time that you spend doing things that you don’t care about, but you say, “Ah, it’s just an hour.”
An hour turns into 5% of your life, then 10% of your life, then 12% of your life. Next thing you know, you’ve accomplished nothing.
I am a dog mom. My dogs never leave my side. They’re totally obsessed with me. I never wanted to wake up early in the morning, but when I rescued one of them eight years ago, she decided that we are not going to bed late and that we are waking up early. She was so stubborn. I did not want
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to wake up at six o’clock in the morning, but she was like, “Oh, we are going to be up or I’m going to pee on the floor.”
She’s still like that—well, she doesn’t pee on the floor anymore, but she makes it known that it’s time to wake up.
I’m up before sunrise. I love watching the sunrise. I live in Texas, so you know we have some good sunrises and sunsets.
My day is structured. Every morning is the same routine, right down to the amount of water I drink. I work out every day. Personal development and a daily walk are nonnegotiables. My routine gets me in the mindset to win.
Every single day, I reach out to somebody that makes me feel stretched, which is something that not enough people do. You might think, “I don’t have these people to reach out to that would stretch me.”
You’re not thinking right. I reach out to celebrities and business moguls that I want to follow. None of them ever messaged me back personally. If I got
a response, it might be a heart from their social media manager on their account. But I reached out with the intention that I was going to be further along. Reaching out has been part of my daily method of operation because it requires you to ask yourself, “Do I have the audacity to message her right now? I should read a book before I message them. Let me read a chapter, because I need to be in the mindset of a winner before I message them.”
You become like the five people you spend the most time with. Many people will say, “My five people are terrible,” and ask me for advice.
Unfollow or mute all of these terrible people. Fill your social media feed with people that you want to be like so that you start visualizing yourself in the car with them, or at events where they’re smiling at you from a few yards away like the Cheshire cat, wanting to meet you or talk to you about investments, or ask you for marketing tips or sales tips or book tips or whatever. You have to give
yourself a fighting chance. If you keep spending time, even virtually, with the right people, with positive people instead of negative people, then that will have a positive effect on you.
If you spend all your time around miserable couples who talk about divorce constantly, do you expect to have a healthy relationship?
Spend time focusing on the people whose relationships are beautiful and communicative, the couples who care about each other’s interests and hobbies, the couples who are respectful to each other and are clearly in love, and maybe your own relationship will improve.
I eat my meals at the same time every day. I reach out to the same amount of people every day. I have everything structured in regard to my business. If a meeting can be done in ten minutes, then it should be ten minutes long, not an hour long. I prioritize things that bring more return on investment. I systematize things as often as possible.
Automation is super important to my lifestyle. My days are always
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flowing, and everything on the calendar is nonnegotiable, including the parts of the day that say, “Give gratitude,” and the parts of the day that say, “Stop and breathe for a minute.”
Stand up and breathe. Sometimes the notification might pop up the moment the clock strikes 2:45. It doesn’t matter. Stop and breathe.
Go for a walk, you’ve been sitting for too long. Drink water.
Sometimes you think, “I’m always going to remember to drink water,” but then you don’t because you’re focused on other things.
Do everything with intention. If you’re choosing to just live a life, then you think it’s not a big deal to miss things every now and then. If you say you have a big vision for your life, but you don’t live every single day with intention, then you will never hit those goals.
Dennis: What is your reaction to haters and naysayers?
Jessie: I pretend they don’t
exist. I used to respond to them in a positive way, or in a way that I thought would empower other entrepreneurs, and while those people did like my responses, responding to the hateful comments brought me down to the haters’ energy.
You don’t have anything to prove. If you have a bunch of haters, you’re doing something right, because people do not talk about things that they are not envious of. Small-minded people talk about people, OK people talk about events, and good people talk about ideas.
I know exactly who I am.
My followers know exactly who I am. I practically live on live video. You either like me or you don’t like me, but I love me, I am a good person, I make the world a better place, and I change people’s lives. If you want to talk about it from a negative standpoint, then by all means, but something is wrong with you.
If you pay too much attention to hateful comments, then you start changing your content to prove the haters wrong. You won’t even realize that you’re doing it.
Dennis: What is your number one overall goal, in business or in life?
Jessie: I’m really focused right now on not only my network marketing business, which I’m always passionate about, but my own education platform that I recently came out with.
I’m finally business coaching. I’ve wanted to do this for years, but now it’s the perfect time. I launched it in November. It’s so fun for
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me. I’m passionate about watching more people make the income and impact that they want in their lives.
I have a big residual passive income goal to reach by the end of 2023.
I’m really focused on that and expanding and stretching out my brand. I’ve been hiring new people, so that’s exciting, and I’m aggressively expanding.
I’m doing all of that while being joyful.
Dennis: How important are mentors and coaches to you, and can you name a few and the impact they have had on your life and career?
Jessie: Write these three things down: mentors, coaches, masterminds. They are time machines.
“How are you so far along at your age?”
Because I jumped in time machines every single time I had the opportunity. I spent money, bought the ticket to the time machine, climbed inside, and time traveled to the future, over and over again.
People want to do things the hard way because they think it’s noble. “I’m going to be noble if I struggle for an extra forty years.”
No, you’re not. You’re going to look like an imbecile.
If I can climb into the brain of somebody who is 90 years old and has 75 years’ experience in something and I can read their book, listen to their podcast, follow their videos, listen to their CDs or, in some cases, cassette tapes, find out what their program was, learn all of it in a week, instead of taking 75 years, I’m going to buy that. Take my $10,000 or whatever. It’s an investment.
Dennis: What is the best advice you have ever received?
Jessie: The Zig Ziglar quote, “You’ll have everything you want in life if you help enough people,” because it’s allencompassing. You have to be a servant leader, you have to give back, and you have to be a good person.
You can be wildly successful, as ambitious and successful and abundant as you want to
be, and you can do all of it by being a good person. Many people think that they’re going to make all of this money and then they’re going to turn into demons or something. They’re so scared. But you can do it all and you can do it all with a real smile on your face with genuinely good intentions in your heart. You can absolutely shift the world.
That quote took me out of this, “I have to win, I have to win, I have to make money,” mindset and turned it into, “Shut up and serve.”
Dennis: What gives you so much joy? What tips do you have for others to achieve that level of joy?
Jessie: I started falling in alignment with what I really wanted to do. This year, 2023, is my 12th year as an entrepreneur. I was way out of alignment on a lot of things. I did things to please others, and I did what I thought I was supposed to do, to build a life that others considered joyful or successful.
When I started saying, “I don’t like doing that,” or asking myself, “Why am
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I doing that? Who am I trying to impress?” my life improved.
I went to Europe, spent $100,000 in a week on designer clothes, flew on a private jet, bought all kinds of things, went to various places, and socialized with certain people, all because I thought that’s what successful people do.
It all went back to, “Jessie Lee likes basic stuff.”
There is some bougie stuff I like, but at the core of it, I’m a girl from the country who grew up with very little in a super broken home.
This past summer, I spent a month lying around in
the deserts of Jordan. You could see straight into the Milky Way.
Joy, for me, is renting a Jeep with the roof off and getting drenched by freezing rain in Hawaii and you’re laughing so hard it hurts. Joy is saying yes to whatever food you want to eat and wherever you want to go and whoever you want to be around. Joy is building businesses around what you love.
Too many people build businesses out of integrity to who they are. I am joyful, happy, excited, and energetic moving toward my goals and my life the way I want to because it feels so free.
Am I working? Yes. Am I working harder than you? Maybe. I don’t know. Probably. But it feels so good, and you can’t fake that. That’s where the energy comes from, that’s where the excitement comes from, that’s where the passion comes from.
It’s like I’m living my best life. I’m not living the best life that you think I’m supposed to live, I’m living the best life that I think I’m supposed to live.
Want to join Jessie Lee’s coaching program? Text the word BIZ to 972-2367576. Find Jessie Lee on Instagram and TikTok @ iambosslee, or through Facebook by searching Jessie Lee Ward. Her inbox is always open!
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4 Ways to Generate Income From
Your Email List
Are you looking for ways to generate income from your email list? If so, you are in the right place. Here are four different methods you can use to make money from your subscribers, including promoting affiliate products and services, selling digital downloads, and more! So, whether you are just starting out or are looking for new ideas, read on for some great tips.
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Turn Your Thank-You Page Into a Tripwire
Most online businesses today know the importance of building an email list. After all, your list is full of people who have already shown an interest in what you offer by opting in to receive your emails. However, many businesses fail to capitalize on this valuable resource.
One way to make the most of your email list is to turn your subscriber thankyou page into a tripwire. A tripwire is an irresistibly low-priced offer that is designed to convert firsttime buyers into lifelong customers. By offering a tripwire on your thank-you page, you can quickly earn money from your email list while also building goodwill with your subscribers.
Of course, not just any offer will do. To be effective, your tripwire should be carefully curated to appeal to your target audience and should be priced at a level that feels like a steal. When done correctly, a thank you page tripwire can be an extremely effective way to grow your business.
Create an Autoresponder to Sell Around the Clock
An autoresponder is a
series of email messages that are sent automatically to your subscribers after they sign up for your list. This can be a great way to earn more money from your email list, as it allows you to send follow-up messages and promotional offers to your subscribers on a regular basis. Plus, it can save you time by automating your email marketing tasks. If you’re not using an autoresponder, then you’re missing out on a valuable tool that can help you increase your income and build better relationships with your subscribers.
The number of emails in your autoresponder and the frequency with which you send them out will depend on your goals and your audience. If you’re just trying to stay in touch with a list of subscribers, then a few emails a month should suffice. However, if you’re trying to sell a product or service, then you’ll need to be more aggressive with your email marketing.
In general, it’s a good idea to start with a welcome email, followed by a series of informational emails, and then conclude with a call to action. As for the frequency, it’s best to err on the side of caution
and not send more than two emails per week. This will give your subscribers enough time to digest the information and check out your call to action.
Sell Digital Downloads
There are a lot of benefits to selling digital products. For one, they’re relatively easy to create and deliver, so you don’t have to worry about inventory or shipping. And because they’re digital, you can reach a global audience with your products. But perhaps the biggest benefit of selling digital products is that they’re a great way to monetize your email list.
When you sell physical products, you’re limited to the number of people who can buy them. But when you sell digital products, there’s no limit to how many people can purchase. Plus, digital products are often priced lower than physical products, so they’re more affordable for your customers.
With the advent of the internet, there are now myriad possibilities for selling digital products. eBooks, podcasts, video courses, and software are just some of the many
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options available to entrepreneurs.
In addition, there are several platforms that make it easy to sell digital products, such as Gumroad, Sendowl, and Thrivecart. With minimal overhead and infinite scalability, it’s an ideal way to start generating income through your email list.
Promote Affiliate Products and Services
There are many ways to monetize a subscriber list, but one of the most straightforward is to promote affiliate products and services. As an affiliate, you earn a commission on sales generated from your referrals. This can be a great way to earn money from your subscriber list because it requires little effort on your part, and you can choose products that are relevant to your audience. Furthermore, promoting affiliate products can help to build trust with your subscribers by demonstrating that you are not simply trying to sell them something but that
you are recommending a product that you believe in.
As an email marketer, it’s important to carefully consider the affiliate companies you work with. Not all companies have the same terms and conditions, and it’s important to be aware of any potential discrepancies before you start promoting their products.
For example, some companies may have a clause in their terms of service that prohibits the use of certain marketing practices, such as using pre-checked opt-in boxes. Others may have more restrictive policies around email delivery, requiring that no affiliate links appear in emails. Instead you will have to take the reader back to your website,
where they can check out the product or service. By taking the time to review the terms of each affiliate company you work with, you can help ensure that you’re in compliance with their rules and avoid any potential problems down the road.
By taking advantage of the various methods available, you can create multiple streams of income from your email list. Whether it’s selling digital products, promoting affiliate offers, or offering an upsell on your thank-you page, there are plenty of ways to monetize your list and generate a steady stream of revenue.
With the right strategy, you can use your email list to generate your desired income level, and to then increase that, you just need to grow your list further. So start exploring these options today and turn your email list into a powerful tool for generating income.
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Using Visual Marketing for Greater Engagement 27
Visual marketing is one of the most powerful ways to get your brand in front of more people. It can help you gain more followers on social media, showcase what you offer, and enhance your messaging -- but it can do much more.
Why visual marketing?
According to Forbes, people process images 60,000 times faster than text. That’s a powerful advantage if you’re trying to draw attention to your products. Let’s explore the different ways your business can use visual marketing to boost engagement and sales.
For show-and-tell
Use social media to show what you do. Visual marketing helps your customers understand what you do and how it benefits them. You could shoot a video or photo shoot of your team working on a project or create a gallery of images that visually show the steps involved in putting together an item from start to finish.
If you sell products, use visual marketing to demonstrate how easy they are to use and what sort of results people get from using them. To use visual marketing for product demonstrations,
create images and videos that communicate your product’s features and benefits. Using high-quality visuals that are visually appealing and professionally produced is the key to effectively demonstrating a product and engaging customers. Additionally, when creating visuals for product demonstrations, highlight the features and benefits of the product, as well as the competitive advantages it offers customers. Be sure to optimize your visuals for all devices, including mobile phones and tablets, to ensure customers have the best possible experience.
To share something useful
As a business owner, you’re probably familiar with the idea of creating content for your website. You know you need to post blog posts or videos, maybe some infographics and other types of visuals. But another type of visual marketing can help increase conversions and sales: sharing useful content on social media platforms like Facebook and Instagram (and even Twitter).
What is “useful”? Usefulness comes in many forms -from tips to hacks to howto guides to infographics.
You can present it in many ways, including images or videos. If you want more people to share your posts and engage with them, they must feel they have value. Therefore, ensure your visual marketing provides enough value to be shareable.
To humanize your brand
People want to do business with people, not a company. The more you can humanize your brand, the more relatable it will be. One way to do this is to use real people in your marketing. You can do this by posting photos of employees, customers, and products on social media.
Adding a personal touch will help build trust with the consumer and make them feel like they know you better as a company. For example, if you’re running an email campaign for new customers about how great your product is, show some pictures that show how happy people are when they use it.
To build your social media following
Visual marketing is a powerful strategy for building a social media following. Posting engaging visuals, such as images,
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graphics, and videos, helps capture attention and encourage followers to share your content. But look beyond photos and videos. Creating infographics or other visuals with interesting facts and data can help attract followers looking for detailed information. Use a consistent look and feel to your visuals to create a certain level of recognition for followers.
Use images, videos, and infographics that are relevant to your brand and accurately reflect the values and message you are trying to communicate. Additionally, it is important to remain active on social media to keep followers engaged and interested. Finally, use hashtags relevant to your visuals and brand to increase visibility and reach. By utilizing visual marketing, businesses can effectively build their social media following.
Provide a better user experience
Visuals are a terrific way to make your site more inviting. They can also help you show off your brand and products, making it easier for people to find what they’re looking for. If you’re selling a physical product, imagery is an easy way to showcase how
the item looks in person. If you’re offering services instead of products, visuals will allow potential clients to get an idea of how they’ll look while working out or eating at one of your restaurants, for example.
Even if someone isn’t ready to buy something from you yet, or maybe not at all, they might just be curious about what it’s like to work with you or use your products. Providing high-quality images on social media pages like Instagram allows them to get a taste without leaving their desk chair (or couch). It also gives them something interesting, so they’ll want to keep coming back!
Enhance your messaging
Use visuals to help your audience understand your message. Visuals can be used to reinforce the message you’re trying to send, add value to your audience, and help you deliver the message more effectively.
Use visuals to help your audience understand the points that matter most. If you’re writing a blog post about how many hours should be dedicated to social media marketing per day, consider including graphics that show how
this compares with other marketing activities like email or paid advertising. Graphics can also break text into smaller sections -- perfect for long-form content on blogs or white papers.
There are different ways to use visual marketing, and they’re all worth trying.
Visual marketing is a costeffective way to attract attention and communicate with your audience. There are many ways to use it, so don’t be afraid to experiment and try new things. You can use visual marketing to showcase your products and services, but there are plenty of other ways.
Visual marketing is important because it helps you engage with customers in new and exciting ways. You can share information about new products or services, make announcements about upcoming events, or even show off the work you’ve done for others in the past.
So, what are you waiting for?
Get out there and start using visual marketing to boost your business. Bottom line: Visuals for your marketing strategy are a must if you want your brand to stand out from the crowd.
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January is traditionally the coldest month of the year in the Northern Hemisphere and the warmest month of the year in the Southern Hemisphere.
Leap years exempted, January always begins on the same day as October. In leap years, January always begins on the same day as April and July.
January Milestones:
• Jan. 1st, 1908 - The 1st New Year’s ball drop in Times Square, NYC
• Jan. 3rd, 1847 - Yerba Buena renamed San Francisco
• Jan. 9th, 2007 - Apple’s iPhone was unveiled
• Jan. 13th, 1986 - Johnny Cash performed his famous Folsom County Jail show
• Jan. 14th, 1990 - ‘The Simpsons’ premiered on Fox
• Jan. 15th, 2001 - Wikipedia debuted online.
• Jan. 18th, 1977 - Snow fell in Miami and The Bahamas. It was the only time in recorded hisory that it happened
• Jan. 21st, 1972 - The first convention of Star Trek fans was held in New York City’s Statler-Hilton Hotel
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