2 minute read
Dan Lok’s Journey: From Copywriting to High-Ticket Closing
This month, we sat down with Dan Lok to learn about how he rose from a challenging start in copywriting to become a self-made millionaire, business mentor and bestselling author. Dan’s mentees have generated over $34.2 billion in revenue as a direct result of his High-Ticket Closing Certification Program. Dennis Postema: How did you progress from copywriting to highticket closing?
Dan Lok: I’ve always had the entrepreneurial bug. I started my first business when I was in high school. I started and failed at thirteen businesses before having my first success. My first mentor, Alan, taught me marketing, copywriting and how the world and business work. I worked for Alan for over a year in my early twenties, kind of as an apprentice. After that, I started my own one-man advertising agency.
Back then, I was a nobody. I had no name, and I spoke broken English. I was just trying to get started and get some clients. I would call business owners I found in the Yellow Pages and offer to write their ads. I’ll never forget one call in particular. I was working from a one-bedroom apartment I shared with my mother. It was an inbound call. I picked up the phone and tried to sell my services, saying, “Hey, I can help you with writing copy,” and things like that. About three minutes into the conversation, the business owner on the other line said, “Stop. Stop.” I said, “Excuse me. Yeah, what?”
He said, “In the few minutes that we’ve been talking, you’ve made multiple grammatical errors. Your English is not good. I think you’re full of shit. I don’t think you’re a copywriter.” And he hung up. First, I was shocked, and then tears started falling, because I was trying to make a living, provide for my mom, and it was very difficult. I never had someone talk to me like that at a young age. If he’d said, “No, I’m not interested,” that’s one thing, but because of my own insecurities, because I knew my English wasn’t good … I was inexperienced. I didn’t want my mom to see me crying after the phone call. I needed time to gather myself. From then on, I said, “I don’t want to ever let this happen to me again. I’m going to get so damn good on the phone and so good at closing that this doesn’t ever happen again.” That planted a seed in my mind, and I studied all the books: Zig Ziglar, Tom Hopkins, Napoleon Hill— you name it. I was trying to find the answers. I would get these little index cards, write words on them, and memorize them. I would try to learn a new word every single day. I listened to the radio to improve my English. I joined Toastmasters to reduce my accent.
Not in a million years would I have imagined back then that I would have the following I have today, that I would have impacted the lives I have, that I would’ve written the books I’ve written.
