Stuck at Home? Try Implementing These

Dennis Postema: Tell me just me and then grew States, which costs less about business growth to five people, then 10 and allows me to grow and the people you’ve people, 20 people, then and scale the business talked to during the 40 people. It’s because much faster. pandemic. each person has a role in a growing system. If Right now, I think more Andy Audate: The you want to scale your people are at home and pandemic has been business and grow from looking for work. So the challenging for many being a solopreneur to entrepreneurs that are people’s health. However, having five or 10 people able to shift are going to for business growth online, virtually, the biggest thing find top talent in this day this is a prime opportunity is to put a process in place and age virtually rather because more people for every single procedure than trying to get people are home, spending or task and document it who are willing and able time on their phones, using task management to come to an office. And giving entrepreneurs an software. you hire virtual employees opportunity to get direct the same way you would access to our potential So when someone needs do it in person, but you do consumers. to do a cold call or make it on Zoom. an Instagram video, they This is the prime have clear instructions Dennis: How would opportunity to get things there from the CEO. Then you teach other done, but also to grow and the task management entrepreneurs to get scale a business, utilizing software allows us to what’s in their head onto the support of a virtual change the name of who’s paper? team. I just read yesterday responsible for different that Pinterest spent $89.5 tasks, allowing you to grow Andy: Mentorship. Man, million to break the lease and scale your business as mentorship is the key. on one of their offices in people come and go and San Francisco because leave your company or If I wanted to go into they’re transitioning to they go to different roles the insurance business being remote. So I believe in your company. and I wanted to scale an that’s the direction we’re insurance business, I’d call going in, in the next 15 Dennis: What kind of you! So find a mentor who years. changes have you made, knows the business and going all virtual? then find a way to repay Dennis: What advice can them for that mentorship you give to entrepreneurs Andy: Prior to the using the five currencies. as far as building a pandemic, I was operating remote team and doing it out of an office. I had an A lot of people don’t know properly? executive assistant and about these currencies. three sales guys on the The first is money, which Andy: I think it comes phones. Now, I operate is the most common down to systems. My with two virtual assistants currency. But people don’t organization started with based outside the United really want money. They

want what money can get them. They don’t want a hundred-dollar bill—they want the food the $100 can buy.

The number two currency is knowledge. You can use your knowledge to repay someone for their knowledge. Like if I know social media, I can teach it to you, and you can teach me about insurance.

The third currency is relationships. This is all about introducing a a system of trading a know, like, and trust, and essentially spend money, spend time, spend energy, spend relationships, spend a barter, spend something. Get in front of that person, spend something in exchange for the knowledge that they have and that can elevate you.

Dennis: Talk to me a little about how you not only find a mentor but how much that impacts what you’ve done.

Andy: Persistence always wins. Even the wind, if it goes long enough, it’ll break down the biggest tower. So I would find someone in the direction that I want to take my life and I would say, “I would like to work for you. I would like to learn from mentor to people you you.” They’re probably know who can help them going to say they’re busy, in some way. but if you continually go to them time and time again, The fourth currency is asking for the opportunity, energy. You can volunteer at some point, it’s going to to work for the mentor, in be easier for your wouldexchange for mentorship. be mentor to say yes than The last currency is barter, over and over again. to have you coming back product for a product or And also when you’re a service for a service or a going back, offer more service for a product. value than you did the last time. Bring them coffee, Using these five currencies, wine, customers—keep get a mentor, get in front going and then eventually of someone that you the mentor is going to

switch and say, “You know what, man? I’ll make it happen because it seems like you really want this.”

Mentors really, truly want to give. But they don’t want to give to people who are not going to value what they’re giving.

Dennis: Tell me about what products you offer for cultivating a mindset.

Andy: Progression Conferences is one stream of what we really offer. It’s a one-day business event for people who are looking to start and scale their business. I started this conference because when I made my first million dollars, I stopped there. I was 19, living in an impoverished area, and I thought the number one goal was to make a million dollars.

But now I realize that a million is just a thousand dollars a thousand times— and you can easily make a thousand mistakes if you are big-headed, right? I was big-headed and I made more than a thousand mistakes. I’ve lived in luxurious apartments, got maids, bought cars and the whole nine yards. And I went downhill. I made money, then I closed everything down because I thought that a million dollars was a jackpot. Then I just never looked at the bank account. I thought it was unlimited money. Fast forward a year, I looked in the account and it was almost at zero. So I had to rebuild myself within six months.

What this taught me is that the solution wasn’t to take a big stride from point A to point B. The solution was to get to the position to progress on a daily basis, just get better every day. And eventually, you’ll turn around and see the progression that you created.

I also have the brand marketing system. I’ve used it to grow my brand and my business in the last 700 days, and I’ve been able to accumulate about 600,000 leads or contacts and turn those leads and contacts into paying clients who are on a subscription program or on a high-ticket program or working with me as a partner.

I’ve seen people go from making $2000 a month to generating $12,500 to $20,000 a month after learning lessons from the Brand Marketing Summit. Now, because of COVID-19, I have the Virtual Brand Marketing Summit.

At the summit, what I teach is that if you get 100 people to know you, a percentage will do business with you. So, out of 100, let’s say 10% are purchasing your product, that’s 10 people. If you grow that number from 100 to 1000, 100 people will buy. If you grow that 1000 to 10,000, 1000 people will buy. If you grow that to 100,000 people that know you through my marketing, then 10,000 people will purchase your product. So if you scale the amount of people that know you, you’ll get more people to buy your product, and the way that we scale the business is utilizing the support of virtual assistants who can run the business completely autonomously without you needing to be there. I teach every single person that at the Brand Marketing Summit.

Dennis: How important are programs and constant improvement for entrepreneurs?

in yourself, something I’m always doing—but constant improvement is also about making decisions. About five years ago, I made a decision to become a speaker. Right after I decided to become a speaker, I went on Facebook and searched for ways to become a motivational speaker. I typed in my information on a Les Brown website, the motivational speaker, and I got a call from someone and he’s like, “Hey, would you like to join Les Brown’s program? It’s nine online courses, and you get calls once a week. It’s five grand.” I told the guy $5,000 is a lot of money for just videos. I could go on YouTube and watch videos. But what I learned is that the relationship is key. So there’s going to be a group or a community that are all paying five grand. It’s a no-brainer to be in this community.

So I paid the five grand, and I never watched a video. Next thing you know, I’m in this community and I rise to the top. I think that the reason I rise to the top in any area is because I show up, and what I mean by show up is, I show up physically but I also show up powerfully, which means I am seen and I am heard. So if I’m in a room of 150 people, and I’m like, “What’s up, Les?” I am seen and I am heard and my presence dominates.

After finishing the course, I made a decision, from that point forward, I’m a motivational speaker. Right after that, my friend invited me to a bar in downtown LA, I mean, in Hollywood. I go to the bar, and a woman turns to me and she’s like, “Hey, so what do you do?” That morning, I had decided to be a motivational speaker, so I looked her right in the eye and said, “I’m a motivational speaker.” And she said, “Oh my gosh, that’s great because I’m a teacher and I have students, and I need them to be motivated. Can I get your number?” My first speaking engagement was just some kids. And I saw the formula that took place and started doing that in the business world. Everything changed.

To find out more about Andy and his progression system, visit: https://online. andyaudate.com/.

How Andy learned to appreciate lowcost products:

Prior to COVID, all we had were high-ticket products and sales, ranging from $5,000 to $50,000. One day, one of my team members came to me and said, “I’m talking to so many people who are just not at the $5,000 range. They want to get started, but they’re not at the $5,000 range.” She advised me to have lower-cost products, and I was so reluctant, man, because of the negative hearsay about low-cost products. I was very reluctant, but once I made the switch, COVID-19 happened and, bam, our business still grew because we had the low-cost products that she had us set up based on what she’d learned from a sales course she had taken.