FEBRUARY 2025
AIRLINE PARTNERSHIPS GOING SOLO
e exciting new collaborations that are soaring into the skies
Discover the top destinations for travelling to in solitude
MOUNTAIN HIGH PLUS
Zermatt o ers Swiss ski luxury with peak authenticity
Tried & Tested • Luxembourg Maldives • Fine Dining
06 UPFRONT
e latest airline, hotel, and travel news
10 SUSTAINABLE TRAVELLER
Best practices from across the region
12 GLOBAL NEWS
An update on international travel
24 OPINION
e allure of o -plan investments; embracing diversity in hospitality
28 AIR MILES
Charan Ranganath, author, researcher, and psychologist
29 ELEVATOR PITCH
Odile de Groot, general manager of Park Inn by Radisson Hotel and Apartments Kuwait
55 24 HOURS IN MALÉ
Local eats, markets, and cultural gems in the capital of the Maldives
66 POSTCARD
Hawar Resort by Mantis – a new eco-luxury destination on Bahrain’s UNESCO-recognised Hawar Island
TRIE D & TESTED AIRLINE
58 Emirates A350 premium economy class Dubai–Edinburgh
TRIE D & TESTED HOTEL
60 Holiday Inn & Suites Dubai Science Park, an IHG Hotel
61 Bab Samhan, a Luxury Collection Hotel, Diriyah
TRIE D & TESTED RESTAURANT
62 Le Relais de l’Entrecôte Dubai, at the ME Dubai by Meliá hotel
SMAR T TRAVELLER
64 Our guide to... celebrity chef-helmed restaurants in Dubai
18 A TASTE FOR INNOVATION
Celebrity chef Alvin Leung on his recipe for success
22 A CASE FOR DIS-LOYALTY
A new type of rewards scheme is ready to disrupt the market
30 REACHING FOR THE SKY
Air Astana is on a new path of growth that’s set to soar high
32 MILE-HIGH MATCHES
Exciting airline partnerships and collabs to take note of
34 DISCOVERING THE GRAND DUCHY
ere’s more to Luxembourg than nance and Schengen
38 A STORY OF THE SEA
Dive into Ras Al Khaimah’s treasured past of pearling
40 STRATEGIC SYNERGY
A new era of brand alliances are changing the business game
44 GOING SOLO
Still a growing trend, the future of solo travel looks bright
48 MOUNTAIN HIGH Zermatt o ers ski holidays with luxury and authenticity
52 DIRIYAH ON THE MOVE
What’s next for Saudi’s cultural home of kings
THE ART OF TOGETHERNESS
Rixos Al Mairid Ras Al Khaimah is rede ning the joy of familial bonding and outdoor exploration
In the Greek language, there are eight di erent words to signify “love”. Among them is one to mean familial love, another that means young love, as well as those for sel ess love, physical love, mania or obsession, self love, and enduring love. It’s oddly speci c, and yet makes more sense than using one catch-all term to describe this feeling of intense passion or deep a ection. A er all, loving your work and loving your family are both equally real feelings, albeit in very di erent ways.
For many people, the phrase “in a relationship” automatically suggests a romantic connection – but the truth is that there are many di erent types of relationship out there, a lot of which are not at all romantic but certainly just as important. Our relationship with our colleagues, for one. Or our relationship with our jobs. Our relationships with our friends, our business partners, our pets, our hobbies, our environment, our bodies, our selves... I could go on, but you get the gist. Whether we like to admit it or not, humans are a social species. e connections in our lives don’t have to be plentiful – but we do still need them in some form. And in order for them to be meaningful, they should be created authentically, with genuine intent and integrity. is is one of the driving forces behind Rixos Al Mairid Ras Al Khaimah (p.14). e team behind it is passionate about creating more chances for people to connect, no matter their background or needs – and in a world that increasingly realises the value of IRL (in real life) connections held with depth and sincerity, it’s proving to be a hit.
Business Traveller Middle East is jointly published by Motivate Media Group and Business Traveller Media Ltd
MOTIVATE MEDIA GROUP
Editor-in-Chief Obaid Humaid Al Tayer
Managing Partner and Group Editor Ian Fairservice
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Editor Yi-Hwa Hanna
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In recent years, the idea of the “brand collab” has become a norm. Business partnerships are not a new concept – joining forces with another person or party for mutual bene t is a notion that links back to our primal instincts: originality is an essential catalyst for evolution, but staying close to the herd helps to ensure our survival. Ideally, we’d all nd the perfect balance of both. In the age of digital, however, the notion has expanded. As brands partner with creators, or collaborate with each other in fresh ways, lucrative new methods are taking shape to tap into each other’s customer bases, and establish a more speci c and impactful identity. It’s a powerful marketing strategy, and one which – if done right – bene ts the customers of those brands as much as it does the brands themselves.
From aviation and hospitality to tourism industries (p.32 and p.40) partnering with a like-minded brand that can help both parties build a stronger relationship with customers is an increasingly important way to do business. Another type of relationship that’s taking over travel is the relationship with the self, as the appeal of solo travel continues to grow (p.44). Whether you’re taking your family on a ski trip (p.48), heading to a restaurant with your (business or romantic!) partner (p.64), or taking yourself out to explore some history (p.38 and p.52), we hope this month brings some meaningful new connections your way.
Yi-Hwa Hanna Editor
Celebrity
ISSUE’S
A growing trend in recent years, the future of solo travel is looking bright P.44
Contributors Helen Dalley, Zana Azeredo, Allyson Portee, Alice Holtham-Pargin
General Manager – Production S Sunil Kumar
Production Manager Binu Purandaran
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ONE OF THE MOST highly anticipated events on the annual calendar for the region’s travel industry, the Business Traveller Middle East Awards celebrate the very best in the business. e awards ceremony will bring together C-suite executives, key decision makers, and thought leaders to re ect upon and recognise the industry’s performance over the last 12 months, and gather insights into what lies ahead.
Nominations opened in January for 39 di erent categories spanning airlines, airports, and hotels –and they will close in early February, when the voting phase will begin. Votes are placed by the public, and the process to determine the winners is meticulous, impartial, and democratic. At every stage of the journey, we ask you – our readers – to get involved. e voting round will determine the shortlist, a er which winners will be announced at a gala event on the evening of 28 April 2025, at the InterContinental Dubai Festival City. Visit btme.ae for more details!
month,
QATAR AIRWAYS became the rst of the “ME3” carriers to resume ights to Syria last month, having relaunched ights to Damascus with a thrice-weekly service on 7 January 2025. e Doha-based airline last served the country’s capital Damascus nearly 13 years ago, but made the decision to restart ights following the fall of the Assad regime. e carrier’s reservation systems show the route operating on Monday, Friday, and Saturday. Few international airlines have operated services to or from Damascus International Airport in recent years. ere are a handful of routes served by Iranian and Iraqi carriers, while Syrian Air operates ights to destinations including Abu Dhabi, Doha, and Dubai, and Cham Wings Airlines also serves Abu Dhabi and other routes in the region. Qatar Airways said that the decision to restart operations to Syria “re ects the airline’s commitment to fostering regional connectivity and supporting passenger demand”. It added that it was “working closely with relevant authorities to ensure that all necessary safety, security, and operational standards are met ahead of the relaunch.”
THE UAE AIRLINE is on a journey to o icially become the world’s first “Autism Certified Airline™”, reinforcing its commitment to accessible and inclusive travel. The certification, granted by the International Board of Credentialing and Continuing Education Standards (IBCCES), will recognise Emirates’ e orts to enhance the travel experience for customers with autism and sensory sensitivities. The milestone will be formally marked in the coming months, following the completion of specialised training for more than 30,000 Emirates cabin crew and ground sta , building upon the airline’s previous training programmes. The Autism Certified Airline™ designation involves a thorough review by IBCCES, including stakeholder surveys, industry feedback, and audits of Emirates’ shortand long-haul flights. The airline will ensure that at least 80 per cent of customerfacing sta complete focused, specialised training on autism and sensory awareness, enabling them to assist passengers more e ectively.
PLAZA PREMIUM GROUP has announced a joint venture agreement with Egypt Aviation Services (EAS) and Cairo Airport Company (CAC) to operate lounges at Cairo International Airport. The group has taken over the management and operation of six lounges at the airport’s Terminals 1, 2, 3, and the Seasonal Terminal. Plaza Premium will also manage a forthcoming lounge by the F Gates of the airport’s Terminal 3. All of the facilities are being reflagged under the Plaza Premium Lounge by CAC and EAS brand. The move marks the group’s first airport lounges in Egypt.
Plaza Premium said that its “extensive presence in [Egypt’s] key source markets including Türkiye, Saudi Arabia, Dubai, Abu Dhabi, and other fast-emerging markets, especially China” would enable it to cater to travellers “from departure, transit, to return”.
Last year, Plaza Premium Group outlined plans to invest $300 million to fuel growth over the next three years, with key focus areas including market expansion and product diversification.
Our picks to make time fly by
READ: Why We Remember, Charan Ranganath
This book by author, researcher, and psychologist Charan Ranganath – who is also a professor at the Center for Neuroscience and Department of Psychology, and Director of the Dynamic Memory Lab at the University of California at Davis – didn’t just make it onto The New York Times Best Seller list – it made waves across the world. The book uses “cutting-edge science to explore how our present shapes our past, and how the stories we tell ourselves ultimately impact our futures”, reframing the way we approach memory – even in everyday remembrance – and how we can use this knowledge to grow and evolve personally as well as professionally. Read an interview with the author on p.28! Magrudy’s, Dhs90
LISTEN: Future Work/Life
Experienced founder and CEO Ollie
Henderson interviews top business and thought leaders in this podcast, covering topics on everything from how to think big in your career to AI as our new colleagues, mental fitness, working with Gen Z and Gen Alpha, building confidence, modern leadership, workplace disconnection, and more. Available on Spotify.
WATCH: The White Lotus Season 3
The highly-anticipated third season of the Emmy awardwinning anthology series –which centres around dark secrets and twisted truths in what’s meant to be a relaxing vacation setting – heads to East Asia for this season, set in a resort in Thailand. Available on HBO and Max.
THE NEW DIGITALLY native airline from Saudi Arabia – a subsidiary of the country’s Public Investment Fund –has announced a strategic partnership with Catrion, a leading Saudi Arabian catering company. Under this agreement, Catrion will provide inflight
catering and related services for Riyadh Air’s domestic and international operations for the next five years. The contract, valued at SAR 2.3 billion, marks a significant step in Riyadh Air’s preparations for its 2025 launch. The signing ceremony took place at Riyadh Air’s headquarters, attended by senior executives from both organisations. Catrion was chosen following a competitive bidding process, reflecting Riyadh Air’s commitment to quality while supporting the country’s Vision 2030’s objectives of boosting non-oil GDP contributions. Through the new partnership with Catrion, Riyadh Air aims to enhance local supply chains and incorporate traditional Saudi flavours into its offerings, showcasing the country’s rich culinary heritage through world-class menus.
THE LOW-COST AIRLINE from Oman now has Express Bag, Priority, and Online Check-In services, all of which are available for bookings made through any of SalamAir’s booking channels. e airline is driven by a mission to reinvent its approach to travel, and is also introducing a lower fare structure that provides passengers greater opportunities to save on travel costs. As part of this change, passengers can now save 1OMR from the cost of travel by checking in online. “We believe in letting passengers choose what products they want when they y,” said Adrian Hamilton-Manns, CEO of SalamAir. With the new Express Bag feature, passengers can now ensure their bag is among the rst to arrive at their destination. rough the new opt-in Priority service, passengers can now also choose to take an extra 10kg bag on the plane.
NAIF ALRAJHI INVESTMENT AND ACCOR have announced plans to introduce Accor’s TRIBE and TRIBE Living in Saudi Arabia. The French hospitality group’s new projects represent a new milestone in Saudi Arabia's Vision 2030 goal to blend urban innovation with global hospitality expertise. The properties will be part of King Salman Park’s first mixed-use development, spanning 290,000 sqm. Strategically located near key park attractions, the development will feature TRIBE Riyadh King Salman Park, a 250-room hotel with rooftop dining, wellness amenities, and meeting facilities, and TRIBE Living Riyadh King Salman Park, comprising 150 stylish serviced apartments with access to hotel dining and recreational amenities, including a shared clubhouse.
The TRIBE brand aims to redefine modern hospitality with its bold, design-led approach that o ers “everything guests need and nothing they don’t”. The brand centres around intelligently-crafted spaces that are unapologetically modern, stylish, and accessible – ideal for the new generation of travellers seeking comfort, functionality, and a ordability in a connected and contemporary setting.
THE INAUGURAL FLIGHT landed in early January, with Qatar Airways now operating two weekly flights to Abha International Airport (AHB) (on Thursdays and Saturdays), linking passengers to its extensive global network of over 170 destinations through Doha’s Hamad International Airport. With the addition of Abha, the Qatar national carrier now serves 11 cities in Saudi Arabia, including Riyadh, Jeddah, Medina, and Dammam. Qatar Airways first began operations in Saudi Arabia with its inaugural flight to Jeddah in 1997. The airline currently operates over 140 weekly flights to the kingdom, facilitating connectivity for more than 36,000 passengers weekly between Saudi Arabia and Doha. Known for its diverse landscapes, Aseer boasts the kingdom’s highest mountain peaks.
NEO SPACE GROUP (NSG), a subsidiary of Saudi Arabia’s Public Investment Fund, has entered into a de nitive agreement with Airbus Defence and Space to acquire UP42 – a nextgeneration Earth Observation (EO) digital platform developed by Airbus. e acquisition is pending regulatory approval – subject to the satisfaction of customary closing conditions, including required regulatory clearances – but if it follows through, it will mark a pivotal step in expanding NSG’s geospatial capabilities to meet Saudi Arabia’s growing demand for advanced EO solutions in line with Vision 2030.
THE NATIONAL AIRLINE of the UAE has o cially been named the Global Airline Partner of the Badminton World Federation (BWF) starting in the 2025 season. is makes Etihad the exclusive airline partner for major BWF events, including the BWF World Tour, World Championships, Sudirman Cup, and omas & Uber Cup Finals.
With 13 new destinations launching in 2025, the partnership will allow Etihad to connect with a larger, more diverse audience while reinforcing its commitment to global sports sponsorship. is partnership aims to elevate badminton’s visibility, enhance the fan experience, and provide unforgettable moments at premier tournaments.
Etihad will engage with fans at 21 tournaments across 14 countries, bringing its renowned Emirati hospitality to the events and o ering digital content to further engage the global badminton community. e partnership will be celebrated at the PETRONAS Malaysia Open 2025 in Kuala Lumpur. e agreement, brokered by Infront, marks a signi cant milestone for both Etihad and BWF, strengthening their commitment to bringing the sport closer to fans worldwide.
Idioms from around the world that have us scratching our heads. This issue, it’s an Arabic expression.
Phrase: Laisa lii fiiha naqa wa la jamal
Literally: I don’t have a camel in the caravan
Meaning: This matter doesn’t concern me / this situation has nothing to do with me
THE EMIRATI DISTRICT, a hub for empowering young Emirati entrepreneurs, has been launched at Dubai International airport (DXB). This initiative, led by the Federal Youth Authority in partnership with the Fatima bint Mohammed bin Zayed Initiative, is a key project within the first phase of the National Youth Agenda 2031 – a comprehensive roadmap that aims to position young Emiratis as regional and global role models while expanding their access to international markets. The hub will provide a platform for SMEs in high-growth sectors, that allows them to capitalise on the high footfall of the airport, which is estimated at six to seven million guests per year. Located between Concourses B and C in Terminal 3, it will also o ers specialised training programmes.
UAE TRANSPORT and logistics provider Emirates Transport has signed a landmark lease agreement with Motoboy Delivery Services to introduce zero-emission, 100 per cent electric delivery bikes into Motoboy’s third-party logistics fleet. The partnership, signed for a period of four years, will involve the deployment of 40 electric bikes to start with. It aims to help minimise ecological footprints while enhancing operational e iciency, and embracing a forwardthinking approach to logistics, combining environmental responsibility with cutting-edge innovation. Emirates Transport, a pioneer in green initiatives, has consistently championed alternative energy solutions and fleet optimisation strategies to reduce carbon emissions and environmental impact. The incorporation of energy-e icient delivery bikes not only strengthens Motoboy’s operational reliability but also aligns with the UAE’s Green Economy Strategy by fostering sustainable logistics practices, and supporting the Green Agenda 2030.
TRIPURA, a hilly state in northeast India, is set to introduce electric train services this month, marking a signi cant step in the state’s infrastructure development. is follows a 460 million electri cation project launched in 2022 to modernise the railway network and connect it to the country’s national grid. e shi to electric trains o ers key economic and environmental bene ts. Electric trains will reduce carbon emissions, while lowering operational costs by eliminating diesel dependency. e improved connectivity and faster travel times will make rail transport more attractive for passengers and businesses.
DUBAI SAFARI PARK introduced a range of engaging educational and recreational activities recently, aimed at promoting wildlife conservation and fostering environmental awareness. The park introduced a Night Safari Experience that o ers guests a rare glimpse into the nocturnal behaviors of over 90 species, including lions and tigers in their natural habitats. Strict measures ensure animal welfare is prioritised, with the safari
focusing only on species naturally active at night. A new charitable initiative called ‘Giving Nature’ also invited children to donate new or used toys as gifts for animals. Participants’ names are displayed on a special tree at the park, fostering a sense of compassion and responsibility for animal welfare among the youth. Contributions were accepted until 31 January 2025, but the tree is still viewable.
e electri cation of the Badarpur-Agartala route is almost complete, with the nal stretch through the Lumding-Badarpur section expected soon.
e project will enhance Tripura’s connectivity with the rest of India and serve as a model for other northeastern states.
In January, Aldar signed the largest syndicated deal linked to sustainability by a real estate company in the Middle East. The company raised US$2.45 billion in a Revolving Credit Facility, via a syndicate of 15 global lenders. The new facility, secured for five years, is linked to sustainabilitylinked Key Performance Indicators, including a commitment to measured Environmental and Social Governance targets, responsible business practices, and an aim to reach net zero by 2050.
Marriott Bonvoy’s ‘Ticket to Travel’ research reveals savvy spending, ‘brave-cations’ and heritage-focused trips will be key themes for leisure travel this year.
TRENDS tend to focus on speed, efficiency, and comfort. But what about when we put our holiday hats on?
After conducting a survey with 21,374 people across Europe, the Middle East, and Africa, Marriott Bonvoy has gained valuable insight into customer travel intentions for the forthcoming year.
Around 40% of respondents are planning to take more holidays than ever before – but what will these trips look like?
Artificial intelligence
Whether you like it or not, AI is here to stay. The futuristic technology is set to pick up speed in 2025, with more travellers using AI to plan their trips. Of those surveyed, 41% said they used AI tools such as chatbots to help plan or book a holiday in 2024, a drastic rise from 26% the year before. Unsurprisingly, it’s the youngsters leading the way; AI tools are most popular among those aged 18 to 24.
Travellers’ concern for the environment is another enduring force. While cleanliness (95%), price (92%) and location (91%) are still the most important factors across all markets, sustainability is also now a key consideration for 65% of holidaymakers.
More than half of people said that they’ve looked up how environmentally friendly their accommodation was after their holiday,
while 43% of UK travellers opt for eco-friendly travel alternatives, such as trains or other forms of public transport, over flights.
Tracing your roots ‘Heritage holidays’ are set to be the new big thing in 2025. Particularly popular among younger generations, these are holidays for people wanting to explore their family history or learn about their heritage first hand.
“One increasingly popular moneysaving method is to book trips during the shoulder season”
For these travellers, Marriott Bonvoy found the driving factor is believing “it’s important to know where your family come from and understand what their life was like”. Others are keen to visit ancestral homes (45%) and reconnect with long-lost relatives (29%). This trend highlights a growing demand for culturally rich, meaningful travel experiences that connect individuals with their roots.
It turns out that being in holiday mode helps us pluck up the courage to try something new. From tasting exotic foods to engaging in adrenaline filled activities and even striking up a conversation with a complete stranger –visiting foreign shores turns us into bigger daredevils. Age plays a role here, with 82% of 25–34-year-olds reporting feeling braver on holiday, versus just 39% of travellers aged over 65.
Savvy spending
Everyone loves a deal, no matter their budget, and bargain hunters have some new tactics up their sleeve. One increasingly popular money-saving method is to book trips during the shoulder season, when prices are lower. Almost 75% of people said they have considered travelling during off-season to get better value. For other moneyminded travellers, analysing exchange rates will be taken into consideration when choosing their next holiday destination.
Belfast airport gets a Premier Inn
A Premier Inn property will open at Belfast International Airport by 2026. The hotel will be situated opposite the airport’s long-stay car park, within walking distance of the terminal building. It will have 81 rooms, an on-site restaurant and bar, and landscaped bars, with 125 car park spaces plus seven mobility-impaired spaces.
Etihad opens US preclearance lounge
The new lounge at Abu Dhabi’s Zayed International Airport is dedicated to customers flying to the US, located close to the US Customs and Border Protection Preclearance facility. It’s open to Etihad Guest Platinum and Emerald members, as well as those travelling in business, first, or The Residence. Entry can also be purchased.
UK to expand ETA scheme globally
The scheme – granting electronic visa applications for short stays to certain passengers travelling to or transiting through the UK –temporarily exempts passengers transiting airside, who do not pass through UK border control. The scheme is being extended worldwide, to 48 more countries already, and then 34 more in April.
Abu Dhabi partners with Girona FC
The Department of Culture and Tourism – Abu Dhabi has become the main sponsor of La Liga’s Girona FC for the club’s first team training kit over two years, with the chance to extend. Starting from next season, the “Experience Abu Dhabi” logo will feature on the La Liga club’s first team’s training wear.
Rocco Forte to open second Milan hotel
Set to be the group’s tenth hotel in Italy, it will open later this year. The former Balioni Hotel Carlton will reopen as The Carlton Milan, following an extensive refurbishment. It will have 70 rooms and suites, a restaurant and lounge bar, a wellness centre with a spa and fitness centre, and a rooftop bar with 360-degree views.
Turkish Airlines has introduced a new range of amenity kits for both business class and economy passengers. Inspired by six Turkish UNESCO World Heritage sites at Nemrut, Gobeklitepe, Cappadocia, Ephesus, Ani, and Troy, these kits were created in collaboration with the Turkish National Commission for UNESCO.
The first and only private airline in Bhutan launched a seasonal ParoHong Kong service on 27 January, with 16 rotations scheduled during peak holiday periods. The carrier will operate its two-class Airbus A319 aircraft to Hong Kong, including 12 business class recliners in a 2-2 configuration and 114 economy class seats.
The Sri Lanka-founded luxury hotel chain brand has become the latest member of the Global Hotel Alliance. The new partnership has added 17 hotels and resorts across Sri Lanka and the Maldives to GHA’s portfolio, including Cinnamon Grand Colombo, Cinnamon Velifushi Maldives, and Cinnamon Citadel Kandy.
The world’s busiest route of 2024 Aviation analytics firm OAG published a report on the busiest international airline routes for 2024, and Hong Kong-Taipei topped the list. The route was up from third place in 2023. Hong Kong-Taipei had a total of 6.8 million seats in 2024, up 48 per cent on last year, but still down 15 per cent on pre-pandemic 2019.
Ritz-Carlton to open in Xiamen, China
Marriott International has signed an agreement with a local developer to introduce The Ritz-Carlton to Xiamen in China’s Fujian Province. Located in the city’s Siming district, it will be part of a mixed-use development, which is slated to become the tallest landmark in Xiamen and the wider Fujian province.
Rixos Al Mairid Ras Al Khaimah is a new kind of all-ages playground redefining the art of bonding and outdoor exploration for families, couples, friends, and individuals alike
Picture this: You wake up in a lavish king-sized bed with the highest-quality sheets, to the tranquil sound of nature outside, whether that’s the peaceful quiet of a gentle mountain breeze, or the singing of birds. Outside of your beautiful suite, there’s a spacious terrace where you can enjoy the fresh air, perhaps with
a view of the sea. Your partner and your children are already up, and you can hear their laughter from the room next door – they didn’t wake you yet because they know how hard you work, and they wanted you to get a bit of rest before an action-packed day of making unforgettable memories. A er a delicious breakfast at Turquoise – the hotel’s all-day dining
ABOVE: There are 14 di erent types of room available at Rixos Al Mairid Ras Al Khaimah
venue, which boasts an international bu et of outstanding quality complete with live cooking stations – there is a seemingly endless list of things to do. Here, you can enjoy 1.5km of white sandy beach – the longest private beach in Ras Al Khaimah – then go exploring in the nearby desert dunes. You can also hike amidst the majestic mountains nearby – or just kick back and enjoy the view. When you’re hungry, there is a multitude of diverse food and beverage outlets to choose from among a selection of 10 di erent venues, that you can enjoy unlimited access to.
If you’re in the mood for some pool time, there are seven to choose from – including a serene saltwater pool with epic views. In the mood for an adrenaline rush? The hotel can arrange a series of fun activities for you in the adventure-loving emirate, from a visit to a pearl farm where you can learn about the UAE’s historic pearl-diving culture, to the chance to zipline or enjoy a barbeque cooked using ancient fire-based techniques on the UAE’s highest mountain, Jebel Jais.
Don’t want to leave the resort? You can still get active through group fitness classes, gym sessions, yoga classes, and other daily wellness programmes. There’s a kids club with an enormous list of games, masterclasses, and more for them to choose from – and they’ll walk out feeling like a VIP. There’s also a teens club, where they can make friends and connect with other young adults in a supervised albeit adult-free zone, with tournaments, workshops, and games to keep them engaged. While they’re there, you can make use of the spa – perhaps a couples massage with your partner, or a soothing facial or body therapy. When you’re all feeling restored and rejuvenated, the entire family can come together to enjoy one of the resort’s many entertainment offerings: it hosts a jam-packed calendar throughout the year, with
everything from dance shows to live music and more.
Throughout your entire stay, you won’t have to deal with the fuss of a bill or carrying much with you : The entire resort is all-inclusive, unless you’re opting in to one of the handful of special services on the chargeable list (which can just be added to your tab to settle at checkout), such as in-room dining, a car rental, an offresort water sport activity, or some beautification at the in-house salon.
Designed to be the ultimate escape for families, couples, and travellers looking to enjoy a balance of elegance and adventure, the team behind this property has made it their mission to create an environment that allows people to truly switch off and bond, in a way that is tailored to their needs.
ABOVE: There are seven different pools at the resort, including a serene saltwater pool
BELOW: At Orient, you can take a culinary journey to the ancient Silk Road as traditional Turkish cuisine is reimagined with a modern twist
If you want (or need) to get a little work done while you’re there, you can utilise one of the many comfortable seating areas in the rooms or suites, or take a laptop down to the pool bar or one of the lounges (including an adults-only cigar lounge, and another with stunning sunset views)… or make use of one of the meeting rooms.
Whatever your choice – and however long you’re planning to stay –one thing is pretty much guaranteed: that you’re going to head home feeling truly restored, having had the chance to not only relax but also truly connect with your loved ones in the most fulfilling ways. It’s the ultimate beachfront getaway, where a tailored blend of heritage and opulence allow you to discover the authentic charm of Ras Al Khaimah, served up with exceptional hospitality.
It’s an entirely new approach to the idea of a “family-friendly resort”.
“We have reimagined the traditional family-friendly resort by merging upscale grandeur with family-oriented amenities. Unlike conventional models that prioritise functionality over aesthetics, we have introduced world-class facilities and vibrant entertainment programmes alongside elegant dining and sophisticated spaces. The inspiration for this concept comes from understanding modern families’ desires for experiences that blend relaxation, enrichment, and exclusivity,” says Sherif Kasseb, Rixos Al Mairid Ras Al Khaimah’s General Manager.
“Historically, family-friendly resorts have focused on practicality, often sacrificing refinement to cater to younger guests. At Rixos Al Mairid Ras Al Khaimah, we have changed that narrative by offering sophisticated spaces and high-end services that appeal to all age groups. This transition reflects the modern traveller’s preference for destinations that offer both quality and inclusivity. Families today seek enriching, opulent experiences that allow them
to bond without compromising on comfort or elegance,” Kasseb explains.
“To me, a family-friendly resort is a destination where every family member, regardless of age, feels valued and catered to. At Rixos Al Mairid Ras Al Khaimah, this concept comes to life through tailored experiences, offering activities and services that foster togetherness while respecting individuality. It’s about creating an environment that is safe, fun, and indulgent, allowing families to connect and make lasting memories,” he adds.
Creating a property that manages to cater to guests of all ages while retaining an exclusive, elegant feel isn’t easy – but the team here has found a clever and seamless way to pull it off.
“ The foundation lies in understanding the diverse needs of our guests and creating tailored offerings. We provide dedicated spaces like the Rixy Kids Club and Teens Club for younger guests, tranquil adult-only zones, and shared activities for families,” Kasseb says. He continues: “To elevate the experience further, we offer premium à la carte dining options, including L’Olivo Italian Restaurant, which serves exquisite Italian cuisine in an elegant setting, and Orient Turkish Restaurant, where guests can indulge in the rich flavours of Türkiye in a refined and culturally immersive atmosphere. Every detail, from design to service, is carefully curated to ensure harmony between fun and refinement, maintaining the resort’s splendid
ambiance and creating unforgettable moments for every guest.”
The Rixos brand’s all-inclusive, allexclusive model is key to this offering. Kasseb explains that at this property, it perfectly complements the familyfriendly upscale experience by offering guests unlimited access to gourmet dining, engaging activities, and world-class entertainment. The idea is to relax and enjoy each moment without the worry of additional costs, fostering an atmosphere of freedom and indulgence. “[It’s] all inclusive and all for you,” he says.
This extremely warm, inviting, and hospitable environment is closely tied to the Turkish heritage that is an essential part of the Rixos brand. “Turkish heritage is deeply woven into the DNA of Rixos Al Mairid Ras Al Khaimah. Our beachfront resort beautifully blends the intricate architecture of Andalusian, Arabian, and Turkish influences, creating a unique and immersive experience. From vibrant Turkish mosaics to graceful arches and lush gardens, the warmth and attentiveness of our staff to the dining culture and vibrant entertainment programmes, guests experience the essence of Türkiye throughout their stay. This commitment to celebrating family and togetherness creates an atmosphere that feels welcoming and inclusive, making every guest feel like part of the Rixos family,” Kasseb says.
There are plenty of ways for families to bond and create lasting memories
We provide a sanctuary where guests can focus on creating memories
at Rixos Al Mairid Ras Al Khaimah. “[You] can enjoy quality time together at our special family pool, or participate in shared activities such as cooking masterclasses, lively carnivals, or exciting watersports. Evening entertainment programmes bring everyone together with captivating performances that appeal to all ages. Every moment at the resort is designed to foster connection and joy, creating the perfect backdrop for unforgettable family experiences,” Kasseb says.
Despite the emphasis on group connection, the team behind this property understand the importance of striking a harmonious balance between individual and shared experiences – and they’ve worked hard to find ways that guests can enjoy the best of both. “While children are entertained with engaging activities at the Rixy Kids Club or Teens Club, supervised by our professional entertainment team, adults can
indulge in a rejuvenating treatment at Naturelife Spa, stay active in our stateof-the-art gym studio or outdoor Jungle Gym, or participate in unique activities like fly yoga, TRX, or sunset yoga. For guests without children, or for parents seeking quality time together, we have created exclusive adult-only spaces, such as La Bodega Cigar Lounge and Arela Bar, as well as dedicated adult-only beach and pool areas. For adventure enthusiasts, I highly recommend exploring Ras Al Khaimah’s renowned attractions, including the adrenaline-filled experience of the world’s longest zipline at Jebel Jais. This approach ensures that every guest can recharge and enjoy their holiday in their own unique way, while still coming together to create cherished moments of connection.”
Although Rixos Al Mairid Ras Al Khaimah is a dream escape for families, that isn’t the only subset they cater to. It’s a place for anyone who seeks some type of connection, whether that’s a couple, a group of friends, or even a solo traveller looking to reconnect with themselves though the sense of freedom and wide range of activities offered here, in a beautiful setting with
ABOVE: There is an extensive list of things to do here, from water sports to mountain-based activities, wellness and fitness offerings, and more
BELOW: The property's allinclusive model means guests can tuck into the restaurants as often as they wish to
friendly and welcoming staff to cater to your every need.
“While families are at the heart of Rixos Al Mairid Ras Al Khaimah, our audience is diverse and dynamic, catering to self-indulgers who seek pampering and high-end amenities, and adventure seekers who like find a myriad of thrilling activities and excursions, from water sports to exploring the natural beauty of the surrounding area. Additionally, couples and friends looking for a getaway will appreciate the romantic and social aspects of the resort,
with serene beachfront settings, exquisite dining options, and vibrant communal spaces to relax and connect,” Kasseb says.
They’re also already ready to provide for even the largest types of groups, such as weddings and business gatherings. “For those celebrating special occasions, we offer the perfect backdrop for weddings and events, as it is well-equipped to handle every type of gathering, from conference calls to grand and elegant receptions,” he says.
Whatever you’re going there for, ultimately, this resort is all about helping people bond, and build upon their partnerships and relationships of all kinds. “Connection is at the core of everything we do at Rixos. In today’s fast-paced, digitally-driven world, people long for meaningful, offline interactions,” Kasseb says. He continues: “Our resort provides a sanctuary where guests can focus on creating memories, whether within families, friendships, or romantic partnerships. This resonates strongly with modern travellers seeking a break from the distractions of everyday life, offering an opportunity to reconnect and recharge.”
Hot on the heels of the relaunch of his Dubai-based restaurant, Demon Duck, we caught up with celebrity chef Alvin Leung on his recipe for success
Alvin Leung is a busy man. When we meet, he’s in Dubai for the relaunch of his restaurant at the Banyan Tree Dubai, Demon Duck, before ying to Hong Kong that night, Toronto two days later, and Paris three days a er that. But when you know a little bit about his life story – how this now worldrenowned culinary icon rose from being a self-taught chef into one holding two Michelin stars for one of
his restaurants, and is a familiar face on top culinary TV shows – it makes sense. A er all, you don’t get to where he did, and the way he did, without a genuine sense of drive – the kind that takes you places, both literally and guratively.
Born in London, England, Leung moved to Toronto, Canada, with his family at a young age. Although he trained as an engineer – he has a degree in engineering from the University of Toronto, and worked
ABOVE: Demon Duck’s custard tart, served with lemon and nutmeg crème fraiche and berries
as one for decades therea er – one of his rst jobs was actually in the culinary eld, to a degree: as a waiter. A er he moved to Hong Kong , an opportunity arose for him to take over a friend’s speakeasy. e restaurant was called Bo Inosaki, and Leung purchased it for £3,000, before renaming it Bo Innovation. And innovate he did. Leung gave himself the moniker “ e Demon Chef” – named a er the Greek word “Daimôn”, meaning “good-spiritedness”
– and created a new blend of fusion cuisine and molecular gastronomy that he dubbed “X-Treme Chinese”. Since then, he has continued to push boundaries, both with his cuisine and his reputation. Leung’s approach is undeniably spirited, yet it is underlined by a keen sense of self-awareness that is decidedly authentic. When I pull out my list of questions, he warns me:“Sometimes, I sneak in answers that may not be relevant ” When I tell him that that’s part of the joy of a face-to-face interview, he adds, “I’m very lazy when writing back, because I hate typing!” Lazy is not a word I’d ever use to describe him, though. Besides his evidently strong work ethic, he says he hasn’t let his reputation go to his head. I ask him how important the power of celebrity is when it comes to modern branding, and he responds, “It depends on what you define as a celebrity.”
To him, it’s not the label itself that matters – it’s how that label gives you the platform to make an impact. “To a lot of people, especially to the newer generation, I’m a dinosaur. When I was in school, we were still using FORTRAN – that’s how old I am. If your label is one that’s qualified, set up to be [noticed], then people will say, ‘Oh, let’s go meet Alvin Leung!’ It’s like a Michelin star. It’s a ranking
BELOW: Demon Duck at Banyan Tree Dubai
BOTTOM: Alvin Leung
that will enhance people’s interest. If you’re Chef Alvin Leung – a known name – then people will say, ‘Alright, we’ll make an effort to see him.’ If you’re Alvin Leung who has earned Michelin stars, then people will make more effort to see you. If you’re celebrity chef Alvin Leung, then people will be dying to meet you – so in that respect, it is important.” Leung says that, love it or hate it, personal branding is indeed important in this day and age. “But does it change me?” he muses. He admits that in the past, it would have mattered to him more – saying that back then, when people labelled him the greatest chef, he said his head may have “blown up”. “But it
doesn’t anymore. Because at the end of the day, it’s how I feel about myself, and how you feel about me. There’s an expression that I feel is very relevant here: ‘You are not who you are. You are not who you think you are. You are not who you think I am. You are who I think you think I am.”
Having had multiple appearances on the silver screen – including, most notably, as a judge on MasterChef Canada, as well as appearances on Wok Stars, Around the World in 80 Plates, Maverick Chef, and Seoul at Home – Leung is a veteran of the culinary world’s grip on modern TV. When I ask why he thinks food and cooking shows have become so popular in recent years, he says it’s chiefly because they touch on things that people know about. “I think all of these what we call ‘reality shows’ allow us, or the viewers, to imagine themselves to possibly be part of that dream. Cooking is definitely something that everyone can do. There are some bad cooks, and very good cooks, and very talented cooks out there – but everyone can do it. Or perhaps it’s because I’m a natural at it, I don’t see it as something that’s difficult! Some people say, ‘I’m so passionate about food, I love cooking,’ and they can be so bad [at it]. I think it’s about the way they proceed. If you pursue it with a bit of confidence to experiment, to keep trying, to keep growing, and to keep becoming better, you can always do better. I would say passion too, but I think passion is overrated.”
Despite his vast experience as a culinary show judge, Leung says it’s hard for him to give advice – or, at least, good advice – to budding chefs. Not without knowing someone personally. “I don’t want to give the wrong advice. If I don’t know what you’re good at, what you’re bad at, what our passions are, then I don’t know any of your mechanisms. My own path – the condition, the promise – will be very different for your path. Your ascension will be different. The parameters for your success may be quite different than mine,” he says.
“I do always tell my chefs, though, to put in the extra effort – if you do
that, you’ll always get noticed, and you’re always going to do better. Putting in the extra effort will not hurt you, and I feel like that’s advice that could go for every field.” Leung explains that under this philosophy, the confidence-blocking factors that could stop people from trying to reach for greater heights can be reframed: that rather than being intimidated by the things you don’t know, perhaps we could think of them as things we simply haven’t realised yet. And once we do realise more and more things, we’ll find the “key” – and become more successful, perhaps even becoming a trailblazer.
Leung lent his mentorship to a new TV show in 2024: The Maverick Academy on Netflix, wherein a young chef was chosen as his protégé. The show was marketed as “a quest for the next culinary prodigy and business partner” – and Leung is as proud of his winning candidate as he is of his other mentees. “In life, for me, the pleasure is always sharing. And I mean this wholeheartedly. In life, from sharing a meal, to drinking wine, to cooking for someone, it really gives me more pleasure if somebody else is getting more from it, or getting something from it at least,” Leung says. “This is how I live. If you’re happy, I’m happy. If you’re not happy, then I’m not happy with myself because I haven’t been able to make you happy. That’s always been my philosophy.” Leung enjoys seeing his mentees earn accolades, but equally, he enjoys being surprised by contestants throughout every stage of a show like this. “Sometimes, you’ll say ‘I know this guy’s an idiot’ and then you find out he’s not. Or maybe vice versa – but not as often! There is such pleasure in the surprise Sometimes, you’re able to squeeze that little bit extra, or a perfect moment, out of somebody that you didn’t think you’d ever get it from. It’s a discovery. That gives me a lot of excitement.” If one were to write a recipe for a great culinary career, there’s one key ingredient that Leung feels is indispensable: intelligence. Leung
himself states that he is not shy about being proud of his own intelligence.
“You should never be modest about that,” he says. With intelligence, and self-awareness, he explains, someone can begin to learn how to give themselves advice, so to speak : constantly reflecting upon their own journey in a way that could help them grow, improve, evolve, into something greater. Leung himself has long strived to embrace what he describes as radical self-honesty to make room for more authenticity. Other factors that play a role, he says, are passion, hard work, talent, luck, and connection: “Because unfortunately, who said the world was fair?” When these things come together, it creates what he describes as the products of a perfect storm. When he finds the people who do have that potential, Leung is passionate about nurturing them. As a business owner, he is realistic: he explains that when you own as many restaurants as he now does, it’s impossible to know everyone’s
individual names, or know all of his staff personally – but he does have to know what drives them. “Is it money? Is it credit? Is it glory? Is it love? You’ve gotta find out that ‘what’s right for me’ factor, then squeeze every single bit of potential out of that.”
“It’s like an ingredient – you can get the best out of good ingredients, and you can get the best out of a bad ingredient. It’s how to utilise it.”
If he’s tried to do so, and the result still hasn’t worked out, then Leung believes that perhaps it is then time to finally toss out the ingredient, so to speak – but he wants to know that by the time he does so, he will have tried his best to work with it first at least
ABOVE: Slow-roasted demon duck - aged 14 days and served with house-made duck sauce, calamansi buns and pancakes, and condiments; Lobster gao, vegetable gao, and chicken and truffle fun gao
This realistic approach also lends itself to his philosophy on business. With so many hotels now investing in celebrity chef-led restaurants, it could be easy to think of this kind of F&B venue as an easy draw for more guests – but Leung is quick to point out that it’s not just about the flash, but about the return on investment. A celebrity chef’s restaurant isn’t just placed in a hotel to be a media magnet, but to actually turn a profit, and do so sustainability, he explains – proudly adding that his indeed does. He adds that this draw could equally come from bringing on an already-established chef, or by nurturing a property’s own culinary talent to develop them into a star of their own right.
Leung has made his mark in the Middle East through the popularity of his venue in Dubai – and he is interested in venturing into Saudi Arabia, should the right circumstances come up. “[There are] a lot of opportunities there. But I think I’m still going to take it with caution – it has to be the right partner, with the right concept, at the right price.” When that synergy comes together, the bottom line for him always boils down to the food itself. “At the end of the day, you always come back for the taste. If it tastes good, you’ll come back. If it’s just a good experience, you’ll go ‘I had it, it’s nice’, but do you want to go back? Not really. Not without the right taste. Taste is always king.”
Singapore Airlines Boeing 777-300ER is back in the Dubai skies from 30 March 2025
Singapore Airlines (SIA) will operate a Boeing 777-300ER featuring a four-class cabin configuration – First Class, Business Class, Premium Economy Class and Economy Class" – between Dubai and Singapore from 30 March 2025, ensuring an unparalleled travel experience for all passengers. This reintroduction aligns with SIA’s initiative to strengthen its presence in premium markets.
The return of the Boeing 777-300ER First Class services between Dubai and Singapore promises unparalleled luxury.
The premium cabins on these flights are designed as personal sanctuaries in the sky, whether to work, dine, or simply relax.
The First Class seats feature a fixedback shell design with curved side panels to provide a clear demarcation of personal space, for added privacy.
Other features include an ergonomically sculpted cushion, an adjustable headrest for greater seating comfort, a padded headboard for extra support, and an additional mattress layer to ensure passengers can enjoy a good rest.
Singapore Airlines' Business Class seats blend modern sophistication with functionality, addressing business travellers’ requirements for more flexibility, comfort, and privacy.
Business Class seats offer two seating positions – the Lazy Z and the Sundeck
– which provide even greater flexibility for customers to be able to choose their preferred ways to work or relax.
Lazy Z allows for a cradling position, ensuring weight is centered and balanced while seated. Sundeck offers a lounging position that extends the base and foot of your seat, so you can stretch out and rest your legs on the ottoman.
Unwind in the Premium Economy Class spacious cabin, where passenger comfort and convenience are the top priorities. The premium economy class offers passengers a contemporary and stylish travel experience, designed to provide elevated comfort throughout their journey.
Each Premium Economy Class seat boasts a width ranging from 18.5 to 19.5 inches, an 8-inch recline, and a seat pitch of 38 inches.
Passengers can look forward to an enhanced in-flight entertainment experience with active noise-cancelling headphones, and a sleek 13.3-inch full HD touchscreen monitor.
Indulge in a fantastic dining experience with an improved and expanded selection of food and beverage options. Passengers have the option to pre-select and reserve their main course from the Premium Economy Class Book the Cook menu up to 24 hours before flight departure
Premium Economy Class passengers can also enjoy exclusive amenities for self-care made by Out of the Woods® using eco-friendly materials. Amenity kits are available upon request on flights 7 hours and above.
Ennismore's travel and food membership programme is ready to change the game for a global community of avid explorers
Long before I realised that Dis-loyalty was created by Ennismore, I already knew it was something di erent. Its ads had appeared all over my social media feeds, the algorithm wisely targeting me as an ideal candidate due to my proclivity for variety in the places where I eat, travel, stay, and play.
A new travel and food membership that brings together more than 75 hotels and 150 restaurants in a way that “beats boring”, once I realised that it was created by Ennismore, it made sense. A er all, this diverse lifestyle hospitality company is a global collective of entrepreneurial and founder-built brands, all with creativity and purpose at their heart – as the brand’s website also proclaims. It’s a company that clearly champions originality, and ideas that dare to be di erent.
Unlike other hospitality loyalty schemes, Dis-loyalty doesn’t make members wait to complete a certain number of repeat visits until they can claim their rewards – instead, it actually encourages them to mix
things up and discover new hotels and experiences, by o ering greater discounts to those who venture somewhere they haven’t been before. It also charges its members for the membership. Most other loyalty programmes entice people to sign up for free, wherein they’ll typically start accruing reward points from an a liated stay. With Dis-loyalty, anyone can sign up for the cost of Dhs60 a month – and once you do, it’s an instant grati cation scenario.
From the moment you become a member, you’ll get perks such as 50 per cent o just-opened hotels within the rst three months a er opening; 20 per cent o every rst-time stay in every hotel; 10 per cent o return stays; 10 per cent o food and drink in restaurants, bars, and co ee shops at Ennismore properties, and “65 free barista-made drinks”– one for every day of the year. Members can also enjoy limited-time bene ts, such as signature “Dis-loyalty Drops.”
“ We envision Dis-loyalty becoming a global community of explorers who share a passion for discovery,” says Saran Pasricha, Ennismore’s Founder and Co-CEO. “As Ennismore continues to expand, we’ll introduce new destinations, exclusive perks, and tailored experiences. e goal is to keep the programme dynamic and evolving, always o ering members fresh reasons to embrace their adventurous spirit. Whether it’s through new hotel openings, collaborations, or innovative digital features, we want Dis-loyalty to remain at the forefront of modern
hospitality,” Pasricha adds.
The concept is a focus on curated quality, based on simplicity and transparency, in a way that, as Pasricha puts it, “flips the conventional loyalty model on its head, prioritising discovery and variety over routine.” He explains: “ What makes Dis-loyalty truly unique is its philosophy of rewarding exploration. Members receive discounts for trying new destinations, including some of Ennismore’s newest hotel openings, like the recent arrival of Mama Shelter in Dubai, The Hoxton’s upcoming opening in Florence, or the forthcoming Mondrian Gold Coast in Australia.”
The drive behind giving members bigger discounts for going somewhere new is at the heart of the programme’s adventurous spirit. “At Dis-loyalty, we believe that exploration and discovery makes life more interesting. The traditional loyalty scheme model rewards people for sticking to the familiar, but we wanted to disrupt the industry and flip that idea on its head. We’re inspired by the belief that there’s far more value in venturing out of your comfort zone and trying something new, whether it’s a trip to a new restaurant, visiting an entirely new city or new hotel, or listening to a new song, ” Pasricha says. “Our philosophy is rooted in celebrating curiosity and giving people a tangible reason to embrace it. By offering bigger discounts for trying something new, we’re not just rewarding disloyalty – we’re encouraging a mindset that values adventure and
variety. It’s about creating a win-win: supporting the variety of businesses within the Ennismore collective whilst giving our members unique experiences they might not have otherwise had,” he continues.
Dis-loyalty was first launched during summer 2023, and it was the right time for such a scheme to enter the market. An article by the prestigious global consulting firm Boston Consulting Group (BCG) in December 2024 shared that on
BELOW: Dis-loyalty was promoted in the UAE in 2024 at an exclusive event at the SLS Dubai Hotel & Residences (pictured at right)
the whole, loyalty programmes are growing – and so are customer expectations around them. For the report, BCG studied more than 10,000 people in nine countries, representing three major regions: North America, Europe, and AsiaPacific. They found that people are joining more programmes, but are typically less loyal and engaged overall. But they also found that people are most loyalty to paid memberships. It makes sense – the BCG piece shared that the increased competition has made people more aware of what they can get out of these programmes, and their expectations are higher as a result. If they’re willing to commit to a paid programme, there’s a secured interest from the start – and if they have already invested in a programme, they’re more likely to make sure they get their return on investment by actually using it. Among consumers’ higher expectations are more personalisation and more value. This includes a more relevant selection of benefits, even if it is smaller “Memberships like Dis-loyalty are becoming increasingly appealing to consumers because they offer immediate value, personalisation, and a sense of community. Traditional loyalty schemes in the hospitality industry often follow a predictable model: the more you spend, the more you unlock. While this works for frequent corporate travellers or high spenders, it can alienate those who travel less frequently or are looking for flexibility. [Our] approach resonates in a world where travellers are seeking choice, diversity, and tailored experiences rather than being locked into a single ecosystem,” Pasricha says. Pasrischa explains that the aim was for the programme to be a true gamechanger in an industry that’s ripe for innovation. In a world where more and more consumers are seeking a way to feel at once more connected yet more independent – to be part of something greater than themselves, while also not losing their individuality – perhaps a bit of Dis-loyalty is the answer.
As Dubai continues to chart its path towards its Vision 2030, it offers a prime opportunity for overseas property buyers through off-plan investments
Dubai has always stood as a symbol of luxury, innovation, and exponential growth. Off-plan investments promise attractive returns that contribute to making the emirate an ideal destination for forward-thinking investors.
Embracing Dubai’s Vision 2030
Dubai’s Leadership 2030 Vision underscores the city’s dedication to sustainable growth, economic diversification, and enhancing residents’ quality of life. Central to this is the real estate sector, which is set to accommodate a growing population and a dynamic economy. Off-plan properties, developed prior to construction, are integral to this strategy, offering flexible investment opportunities that meet both current and future market demands.
Off-Plan Advantage
Investing in these properties presents several compelling benefits for international buyers:
1. Competitive Pricing: Off-plan properties are typically priced lower than completed developments, allowing investors to enter the market at a more affordable rate. This price advantage can lead to significant capital appreciation upon completion.
2. Flexible Payment Plans: Developers often provide staggered payment plans, enabling investors to spread their commitment over the construction period. This flexibility makes high-value investments more accessible and manageable.
3. High Rental Yields: Dubai’s robust tourism and expatriate communities ensure a consistent demand for rental properties. Off-plan investments can deliver attractive rental returns, especially in strategic locations poised for growth.
Dubai’s population is expanding rapidly, driven by its status as a global business hub and a preferred destination for expatriates. This growth generates substantial demand for residential and commercial properties. Off-plan developments are strategically designed to meet this demand, ensuring that supply aligns with the city’s expansion. By investing early, buyers can secure prime locations expected to appreciate significantly as infrastructure and amenities develop around them.
Dubai boasts a diverse array of neighbourhoods, each offering unique charm and investment potential. Established areas like Dubai Marina, Downtown Dubai, and Business Bay continue to attract investors due to their central locations and proximity to key landmarks. Emerging districts such as Dubai South and Al Furjan are also gaining popularity, presenting lucrative opportunities for those looking to invest in the next phase of Dubai’s growth.
A standout feature of investing in Dubai’s real estate market is the accessibility to Golden Visas. Introduced to attract and retain global talent, Golden Visas offer long-term residency options to investors, entrepreneurs, and skilled professionals. Purchasing property in Dubai can qualify investors for these visas, providing security and stability to live and work in the emirate. This incentive not only enhances the attractiveness of off-plan investments but also fosters a sense of belonging and commitment to Dubai’s future.
Dubai leads the way in sustainable and smart city initiatives. Many off-plan projects incorporate cutting-edge technologies and eco-friendly designs, ensuring new developments are both luxurious and environmentally responsible. From energyefficient buildings to smart home integrations, these advancements align with global trends and appeal to the environmentally conscious.
Navigating the market requires expertise and local knowledge. As the sales director of a leading Dubai real estate brokerage, I have witnessed firsthand the transformative impact of strategic investments on individual portfolios and the broader market. Partnering with a reputable brokerage ensures that buyers receive comprehensive guidance, from selecting the right property to understanding legal frameworks and maximising returns.
Dubai’s real estate market is on an upward trajectory, driven by visionary leadership, strategic planning, and a commitment to excellence. Off-plan investments offer a unique gateway for overseas buyers to participate in this growth story, unlocking new horizons and securing a stake in one of the world’s most dynamic cities. Whether you’re seeking a lucrative rental property, a luxury residence, or a strategic commercial space, there are unmatched opportunities to achieve your investment goals. Dubai shines as a beacon of opportunity and innovation. As the city continues to expand and evolve, now is the perfect time for overseas property buyers to explore the myriad possibilities that off-plan investments present.
Looking to elevate your events with unparalleled and seamless service? The Holiday Inn Riyadh the Business District, an IHG hotel, has you covered
Located in one of the most vibrant areas of Riyadh, the Holiday Inn Riyadh Business District is in the heart of the Saudi capital’s Business District. The hotel is the first-ever Open Lobby hotel in the Middle East, featuring an innovative design that merges all of its public spaces into one cohesive, open area that enables guests to eat, drink, work, relax, or socialise on their own terms.
It’s a different kind of welcome – one that allows you to truly feel at home, with a simultaneously tailored experience that also feels distinctly like part of a thriving community.
It’s this same sense of community that makes it such an excellent place to host events. The property’s outstanding meeting facilities are cleverly designed to be ideal spaces for networking and socialising, whether your function is business or lifestyle-related.
Specially designed for Riyadh conferences and weddings, Zaytouna Ballroom Hall links two main banquet halls (Zaytouna 1 & 2) with two pre-function areas. Zaytouna 1 is designed to accommodate guests across 495m2 of space, while Zaytouna 2 has a capacity of 277m2.
In addition to ample spaces for coffee breaks, meals, and connection, the prefunction areas have also been designed with cultural needs in mind, with separate, private areas for men and women as needed.
There are also two fully-equipped conference rooms. Majdool is designed to accommodate up to 45 guests with over 93m2 of space, while Sagi can fit up to 30 people in a 64m2 space – and both rooms can be opened up to offer extra function space. If you still need more, an additional board meeting room is available that can fit up to 12 guests in more than 44m2 of space. The event venues can be also connected and adapted to meet your specific needs.
All of the meeting rooms and banquet halls feature natural light, cutting-edge audio and video equipment, and with a separate hotel entrance specifically for the event venues and banquet halls, guests are assured an even more seamless experience. Getting there is convenient too: thanks to
its strategic location on Airport Road, King Khalid International Airport is just 10 minutes away; Business Gate and Granada Business Park are both within a 15 minute drive, and Riyadh Front – with its excellent shopping, dining, and entertainment offerings – is also within easy reach.
Whether you’re booking a wedding or a conference, a team building session or a reunion of old friends to celebrate a special occasion, the Holiday Inn Riyadh the Business District’s events facilities have everything you need – for business, leisure, and everything in between.
Every culture comes with its unique strengths and challenges when we live in an increasingly global world – and understanding them can be an asset
Imagine a young girl on a small island, gazing out over endless waves, simply knowing deep down that her life will stretch far beyond the horizon she can see. I was that girl. Growing up on a small island in the Philippines, I was instilled with the values of resilience, humility, and an intense work ethic – qualities that shaped my perspective on success, as a quiet yet powerful force. In a world where ambition is often equated with being loud and flashy, the “Asian mindset” values determination, focus, and respect. It’s something I embody and challenge in my leadership today. I’m sharing my story to remind us that while our roots shape us, they do not limit us.
My journey took me to the unceasing pace of the city, transforming both my life and career. I didn’t just move geographically; I evolved, navigating challenges that were sometimes difficult, often isolating, and always demanding growth. I walked countless miles – physically and mentally – through different cultures, mindsets, and obstacles, to redefine what it means to be an Asian woman in leadership in the Middle East. In Dubai – a city renowned for its diversity and boundless opportunities – I’ve learned to break out of predefined boxes and embrace my unique strengths. The UAE’s rich tapestry of cultures and backgrounds not only inspires innovation but also encourages us to celebrate our differences, allowing me to thrive in an environment that values both ambition and inclusivity.
A key aspect of this journey is my “Asian mindset,” which can be understood in two contrasting dimensions. The positive side is rooted in hard work, respect, determination, humility, and resilience. This can empower individuals to rise above challenges and
embrace their potential. It emphasises the value of collective success over individual glory, fostering a spirit of collaboration and perseverance. Those with this mindset often approach obstacles as opportunities for growth, seeing each challenge as a stepping stone toward achieving their goals.
In contrast, the negative mindset is marked by feelings of oppression, low self-esteem, and naivety. It can stem from cultural expectations to be overtly modest and deferential, often leading to self-doubt and a reluctance to assert one’s voice. Some of us have internalised the belief that our contributions are less valuable, making us hesitant to seek recognition or advocate for our needs. This mindset can create barriers, not only to personal achievement but also to the advancement of our communities.
Success isn’t about being the loudest
– it’s about knowing your worth, and ensuring others see it
for what we deserve – this not only benefits us but also opens doors for those who come after us. Let’s move away from the mentality of being overlooked. Speak up, share your thoughts, embrace your role, and improve your journey to leadership. Together, we can create a more inclusive future for the next generation. In hospitality, my passion is to create experiences that connect with people and leave lasting memories. Each encounter, every shared moment, is an opportunity to go above and beyond – not for immediate reward, but because it enriches the bigger picture. This approach transcends job titles. It’s a commitment to leave a positive imprint on the people and places around us.
Recognising and addressing these contrasting mindsets is essential for our growth. We must strive to transform the negative aspects, and foster a more empowered perspective that honours our cultural roots while encouraging self-advocacy. By doing so, we can pave the way for the next generation to thrive without the burdens of self-doubt or conformity. Each of us has a unique voice and value that deserves recognition. If you feel overlooked or undervalued, remember: success isn’t about being the loudest. It’s about knowing your worth and ensuring others see your contributions. We should not settle for less simply because we come from a less normalised background. It’s vital to advocate
I strive to inspire others to embrace their strength and be bold in their pursuits. In a city like Dubai, where the hospitality sector is thriving, we must challenge the norms and redefine what leadership looks like, breaking through barriers with confidence and determination. By supporting one another and lifting each other up, we can create a more inclusive and empowering environment for future leaders. Together, let’s encourage a culture where ambition is celebrated, and every voice is heard. Keep dreaming, keep striving, and never settle for less than your worth. True success is built on persistence, resilience, and a belief in the unique value you bring. And to my younger self – the little island girl with big dreams – I say thank you for daring to look beyond the shorelines. Our journey is only beginning.
Author, Researcher, and Psychologist
Your book Why We Remember delves into how memory forms our experience of the world. How would you sum up the power of memory in a single line? Memory is not an archive of the past, it is a resource to help us navigate the future.
You recently spoke at the 2025 Emirates Airline Festival of Literature. How can reading help our memory and cognitive function?
First, research shows that reading skills –which reflect how much experience you have with reading – predict how well you can remember information that you read. The better you are at reading, the faster you can learn information that would be in a textbook, website, newspaper, etc.
Second, reading pays off because memory is the fuel for human imagination. Generative AI tools that produce stories, music, etc. do not have the unique experiences of a human in the real world. By seeking out unusual and diverse sources of inspiration (both fiction and nonfiction), we can build memories that can help us be more creative and innovative.
Third, reading can protect us from the growing wave of misinformation around us. “Cheap” sources, like websites, blogs, and social media platforms are driven by algorithms designed to maximise engagement, rather than provide useful information. These platforms are rife with misinformation, often politically motivated. Reading nonfiction from experts can expose us to alternative perspectives, counterintuitive ideas, and help to inoculate us from the misinformation that surrounds us.
Your book covers how memory can affect nearly every aspect of our lives. Can you explain this briefly? Our sense of who we are is constantly changing and developing as we acquire new memories. Daniel Kahneman, a psychologist who won the Nobel Prize for economics, said we have two people inside us: the “experiencing self,” that lives every moment, and the “remembering self,” which only captures small fragments of our past. But the remembering self is the one who calls the
shots. If I ask if you feel happy or sad, or where you’d like to be 10 years from now, or who are the people you love, you will draw upon your memories to answer these questions.
How can this affect our success in business?
In 2024, I wrote an article in Harvard Business Review explaining how the principles of memory research can help us communicate more effectively. Whether it’s writing an email, making a sales pitch, or giving a speech to a large audience, communication is only effective if people can remember your message. If you really understand the principles of why we remember and forget, you can make sure that what you say will stick.
What’s the first thing you do when arriving at a new destination? Hang up my dressy clothes so they don’t get more wrinkled. On the more interesting side, I try to take a walk around wherever I’m staying so I get a sense of where I am and what the place is like. Also, it helps to move after spending a lot of time sitting on a plane, and if it’s sunny, it can help to beat jet lag.
What three things do you always pack?
Aside from the usual (toiletries, clothes, medications, etc) I bring my airpods to listen to music and cut out the noise from the plane, computer glasses because I am nearsighted and need special glasses for mid-distance
vision, and a swimsuit. You never know when there will be a nice hotel pool or hot tub.
What is your earliest memory of a holiday as a child? I don’t know if this is my earliest travel memory, but I remember when I was very young, my parents took me on a trip to Mumbai, India (then it was called Bombay). We stayed in the Taj Mahal hotel, which was really like a palace, and I even got to meet Miss India. We also visited Elephanta Island. It’s one of my favourite travel memories.
What’s one travel memory that you hope to hold onto forever? When I turned 40, I made a last minute plan to bring my family to Maui, Hawaii. We did a kayaking tour, and about 30 minutes in, we were right near two humpback whales, a mother and a baby. The baby kept circling us out of curiosity and the mother kept a watchful eye from below, and periodically came up to take a peek before going back under. It was magical.
What is your go-to in-flight entertainment?
I know this is boring, but I really like to work on planes. I put on noise cancelling earbuds, put on some loud rock or electronica or jazz depending on my mood, pay for internet access, then respond to tons of emails, write and edit papers, and take care of tasks I’ve been procrastinating on. Then when I get tired of that, I’ll usually put on the entertainment system and look for a TV show or movie to wind down. A comedy if possible.
How do you spend your air miles? I usually end up hoarding them because I stack our vacations around work trips! But I like to use them to upgrade to business class if possible.
What’s your ultimate bucket list destination?
I have a few, but the Maldives islands are the first that came to mind. About 15 years ago, I was invited to give a talk at this conference in Moorea in French Polynesia, and it was the most beautiful place I’d ever seen. For the last night, I splurged to get an over water bungalow, and ever since then I’ve been dying to do it again. The Maldives would be a great place to replicate that experience and do some amazing aquatic activities. Greece, New Zealand, and Costa Rica are also on that list. I’d also love to go somewhere to see the Aurora Borealis. And of course, I’m grateful I was able to come to Dubai for the festival!
Business Traveller Middle East gives Odile De Groot, general manager of Park Inn by Radisson Hotel & Apartments Kuwait, five minutes to pitch her property to prospective guests
I am pleased to announce the opening of Park Inn by Radisson Hotel & Apartments Kuwait, marking a significant milestone in our expansion within this dynamic market. Situated in the thriving Mahboula district, just south of Kuwait City, our hotel offers a perfect blend of comfort, modern design, and a prime location, making it a top choice for both business and leisure travellers.
The Mahboula district offers an exciting mix of convenience and access to key attractions. The hotel is just a short 30-minute drive from Kuwait International Airport, ensuring a smooth and efficient journey for all our international guests. For those visiting Kuwait for leisure or business, the hotel is ideally located with easy access to the Warehouse Mall and Ahmadi area. Guests can also take advantage of the nearby Al Kout Mall, just a 10-minute drive away, offering ample shopping and dining options.
Kuwait itself is an intriguing destination, offering visitors a captivating fusion of rich history and modern development. From the traditional charm of Souq Al-Mubarakiya to
the architectural marvels of Kuwait Towers, this city effortlessly blends its heritage with contemporary advancements. The bustling cityscape, coupled with world-class shopping destinations like The Avenues Mall, makes it a premier place to explore and enjoy. For those seeking relaxation, Kuwait’s picturesque beaches and the serene Arabian Gulf coastline provide a tranquil retreat. The city’s rich cultural offerings, arts scene, and renowned culinary experiences ensure there’s always something for everyone.
Our new hotel offers the signature feel-good vibe that the Park Inn by Radisson brand is renowned for. From the moment you step into our all-marble lobby, you’ll be greeted by a modern and welcoming atmosphere that reflects the dynamic nature of Kuwait itself. The hotel has 180 contemporary rooms and 70 serviced apartments, each offering breathtaking sea views. Whether you’re staying for a short getaway or an extended visit, we cater to every type of traveller with our spacious accommodations and thoughtful amenities, such as a fully-equipped kitchenette in our apartments.
For business travellers, we offer a state-ofthe-art conference centre equipped with three versatile meeting rooms, including the grand Al Nuwair Ballroom. These facilities are ideal for hosting both corporate events and social gatherings, from conferences to weddings, with all the latest technology and ample space.
Dining at Park Inn by Radisson Hotel & Apartments Kuwait is an experience in itself. Al Maha restaurant offers breakfast buffet, featuring an open kitchen. Guests can indulge in international flavours, prepared with the finest ingredients, while enjoying views of the surrounding city and sea.
For those looking to unwind and maintain their wellness routine, the hotel features a fitness centre that offers panoramic views of the Arabian Gulf. Our gym is equipped with cutting-edge Technogym cardiovascular and strength-training equipment, as well as saunas and steam rooms to provide guests with a comprehensive wellness experience. Whether you’re starting your day with a morning workout or winding down after a busy day, it’s the perfect place to refresh and re-energise.
As we open our doors, we are especially proud of our commitment to diversity and gender equality. This is a key aspect of our values, as we believe that diverse perspectives contribute to a richer and more innovative hospitality experience.
Our team is incredibly excited to deliver an elevated experience to our guests, showcasing the best of Kuwaiti hospitality and the exceptional standards of the Park Inn by Radisson brand. With its unique blend of modern luxury, strategic location, and top-tier facilities, we are confident that Park Inn by Radisson Hotel & Apartments Kuwait will quickly become a destination of choice for visitors to Kuwait. Whether you’re here for business, leisure, or a combination of both, we look forward to welcoming you and offering an unforgettable stay.
The word “shanyrak” is a familiar one to Kazakhs around the world. Literally, it’s the physical backbone of a yurt – a portable round tent that’s usually insulated with animal skins or felt, and used by various nomadic peoples across inner Asia, including in Kazakhstan. It is the structure upon which the yurt is built. It forms part of the skeleton, so to speak, installed within the central part of the tent, at the pinnacle of its ceiling: a circular structure typically with a cross-cross design that, without a covering, would be a skylight. When covered, it still represents the vision of a blue sky. e shanyrak also symbolises the safety of home and family continuity. It’s a symbol of life and eternity, seen on the State Emblem of the Republic of Kazakhstan. It is also the name of Air Astana’s new lounge in Almaty – the national Kazakh carrier’s rst-ever business class lounge in the country’s former capital (until 1997) and largest metropolis. e lounge is open 24 hours a day, and can accommodate up to 100 guests at a time. e Shanyraq is Air Astana’s second lounge overall – the airline also has an international lounge in Astana – but it is its rst in Almaty. Inside, you’ll nd separate work and rest areas, showers, and accessibility-friendly
features for passengers with limited mobility, as well as a range of hot and cold meals, snacks, and beverages. Access is exclusively available to Air Astana’s business class passengers and eligible Nomad Club loyalty members departing on their international ights. If you’re a Gold or Diamond member of the Nomad Club, not only will you gain entry to the lounge yourself, but you can also bring a guest with you for free, provided they’re travelling on the same Air Astana ight with a commercial ticket.
is increased commitment to leisure is part of the brand’s recent evolution, explains Galymzhan Bazilbayev, Air Astana’s Regional General Manager for the Gulf and Saudi Arabia. e new direction was a fortunate pivot that emerged as a silver lining postCOVID-19. Prior to the pandemic, the airline only had a couple of destinations that were focused on primarily leisure travel, but when global travel all but ground to a halt –with their businessfocused routes
heavily impacted – they realised that leisure destinations were among those that were picking up rst and faster. So they changed their strategy.
Bazilbayev explains that the airline began adding routes to speci c leisure destinations, capitalising on the fact that even a er lockdowns ended across the world, people’s desire to travel had expanded. Following months of being shut indoors, with many people undergoing existential questioning, more and more customers decided that it was time to stop waiting for life to happen, and to live it now – including travelling more, to all of the places they’d always dreamed of going. And Air Astana was happy to oblige, by o ering more and more new routes that could o er customers the chance for new experiences ful lling that need.
Even when business travel returned with a he y comeback, the global mindset around travel had shi ed e concept of “bleisure” had entered the lexicon, and people began to explore more during business trips, whether through more sightseeing in between meetings and conferences, or extending their work travel through additional days that allowed for more personal exploration. e rise of remote work, too, opened up a new desire for exibility in travel – and Air Astana was quick to respond.
Now, the airline o ers a wide range of routes to destinations for both business and leisure, designing them in a way that can be easily combined for maximum enjoyment. Air Astana signed a codeshare with Etihad Airways in December 2024, opening up a whole host of new destinations for passengers from both airlines, and in the past year, has also launched new routes to Vietnam, Saudi Arabia, ailand, and Abu Dhabi. It has expanded its routes to China and Korea, o ered seasonal ights to the Maldives, and now ies nonstop to London’s Heathrow, and Germany’s Frankfurt, while planning to launch ights to Tokyo.
Currently, the airline – under the Air Astana Group, which is the largest airline group in Central Asia and the Caucasus regions in terms of revenue and eet size – ies to more than 30 destinations across Asia, the CIS, Europe, and the Middle East, with plans to keep expanding rapidly. Since Air Astana successfully completed its IPO in February 2024, Bazilbayev was unable to disclose what upcoming routes the airline may be adding in the coming year, but it is evident that the plan is to continue its growth.
e Air Astana Group also has a low-cost carrier, that is a 100 per cent owned subsidiary of Air Astana. Called FlyArystan, it was launched in 2019, and it operates under a separate airline code to Air Astana. e airlines are run as their own entities, like cousins as opposed to siblings, but as both brands grow, there does seem to be the hope that they will be able to collaborate more down the line. Ultimately, the goal of the individual Air Astana brand remains the same: to always do more for their customers. “We are always working to create more opportunity to provide a stronger extended network for our valuable clients,” Bazilbayev says. Outside of the growing network, the airline also takes a lot of pride in their customer service. Hospitality is an integral aspect of Kazakh culture, and it’s important that this is re ected in the airline. “One thing Kazakhs
appreciate, for instance, is that when they y back to the country from overseas, we really want them to feel a strong sense of welcome as they are returning home,” Bazilbayev says. Regardless of whether you’re ying to or from Kazakhstan, service is a key aspect for Air Astana: “We want people to feel the [beauty] of Kazakhstan’s culture through everything from the food to the service – and providing an extremely professional, high level of service
ABOVE: A yurt, which is a traditional nomadic home
BELOW: Charyn Canyon National Park in Kazakhstan
through everyone from our cabin crew to our ground sta is very important to us,” Bazilbayev explains. ey’ve clearly achieved this goal, with the airline having won multiple international awards for their high standards, inclusive of this great service. Kazakhstan’s culture is also clearly re ected through Air Astana’s in ight dining. With traditional Kazakh dishes being quite heavy, it could have been challenging to serve authentic cuisine onboard – but determined to let local avours shine through, Air Astana found a way to tweak some classic dishes for in ight compatability. e airline changes the menu every three months, to ensure that its frequent yers – of which there are many – will never get bored of the selection.
With Air Astana continuing to expand its network to include more international destinations – and o ering the fantastic MySTOPOVER programme, which allows transit passengers to discover Almaty and Astana from just US$19 – the number of people set to discover this airline at the heart of Eurasia can only keep growing.
From loyalty programmes and music streaming services to sporting events and industry legends, it’s been a busy 12 months of exciting collaborations for the region’s airlines
For airlines across the world, the last year has been a good one for partnerships. As the demand for brand collaborations continues to rise across the world (read p.40-43 to learn more about this growing trend), the aviation industry has also given wings to the world of possibilities that can arise from a successful strategic partnership.
In 2024, British multinational low-cost airline easyJet partnered with fellow British multinational grocery retailer Tesco, with the former becoming one of the latter’s Clubcard partners – thereby enabling Tesco Clubcard members to exchange points for credit against holiday packages. Tesco partnered with a wide range of brands to o er their customers this new feature, including Hotels. com, Hoseasons, P&O Cruises, Cosmos, and Forest Holidays, as well as the Virgin Atlantic Flying Club – and now, easyJet too.
Another British airline, British Airways, extended their partnership with loyalty card scheme Nectar until 2028. Owned by Sainsbury’s, the second-largest chain of
supermarkets in the UK , Nectar members can now convert points into BA’s Avios loyalty currency, and BA Executive Club members can convert Avios points into Nectar points (which can be spent on purchases at Sainsbury’s, as well as Argos, eBay, and Esso). Nectar also teamed up with Marriott Bonvoy last year, for a 2025 launch that will enable people to earn and link their points-earning and spending ability through bookings at participating Marriott properties.
Another exciting food-based partnership made its way onboard last year: At the end of 2024, U.S. airline Delta began a rst-of-itskind partnership with Shake Shack, o ering the hugely popular fast casual restaurant chain’s burgers to its rst class customers on routes over 900 miles. e meal has to be ordered in advance – customers can place an order from a week to up to 24 hours in advance through the Fly Delta app (or via an email link). First o ered on routes out of Boston from 1 Dec 2024, the airline plans to expand this o ering for other destinations and markets throughout 2025.
While airlines across the Middle East have yet to add something like that to their list of o erings, there’s been a range of thrilling new partnerships signed over the past year that are only going to make ights easier, more enjoyable, and more accessible for all. Here are some to take note of.
In November 2024, Emirates partnered with Spotify to provide access to the service on ights to more than 140 destinations worldwide. Passengers can now enjoy the Swedish audio streaming and media service provider’s vast library of podcasts, music, and signature playlists through the airline’s awardwinning in ight entertainment system, ice.
OPUL Jets upgraded its eet last winter through a partnership with SpaceX’s Starlink Aviation, equipping the premier private jet charter provider’s compatible eet with the latest in satellite internet technology. e Starlink system promises download speeds
ranging from 40-220 Mbps and upload speeds of 8-24 Mbps, with latency under 99 milliseconds. is allows passengers to stay connected whether they’re conducting business, watching live events, and more.
legend Ricardo Kaka; English football star Rio Ferdinand; Fabrizio Romano, one of the world’s leading football journalists; Paris Saint-Germain Feminines football star Sakina Karchaoui ; football content creator OussiFooty; and the airline’s own cabin crew.
Etihad Airways Air Astana Etihad began a bilateral codeshare with the Kazakhstan ag carrier in December 2024, giving Etihad’s customers access to 10 destinations through Air Astana’s gateways in Almaty and in Astana – all of which are new to Etihad’s network – and opening up Etihad Airways’ ights to Air Astana customers. Passengers of both airlines can now make a single booking with a streamlined checkin process, with their baggage seamlessly transferred to their nal destination.
partnership. is agreement, initially covering ights between Istanbul and Beijing, marks a signi cant milestone in the strategic collaboration between the two airlines, and lays the groundwork for future expansions.
e UAE’s national carrier and Air Seychelles entered into a codeshare agreement in December 2024, allowing customers to travel seamlessly between the two destinations. As a result of the partnership, six weekly ights will take place between Abu Dhabi and Mahé from May 2025. Members of Etihad Guest will be able to earn miles on the codeshare ights.
Etihad Airways BWF
e airline announced an agreement with the Badminton World Federation’s (BWF) global commercial agency, Infront, in January 2025. Now the exclusive O cial BWF Global Airline Partner, Etihad will be present at prestigious BWF World Tour events, the BWF World Tour Finals, BWF World Championships, BWF Sudirman Cup Finals, and BWF omas and Uber Cup Finals.
e UAE airline and ITA – Italia Trasporto Aereo S.p.A., which is the ag carrier of Italy – signed an agreement to expand their existing interline agreement into a full codeshare partnership last year. rough the partnership, Emirates customers will gain from ITA’s access to Florence, Genoa, Palermo, and Trieste via Rome, while ITA Airways passengers will be able to connect to Emirates’ extensive route network via Dubai.
Qatar Airways Starlink Aviation
In May 2024, Qatar Airways became the rst leading airline in the MENA region to introduce complimentary Starlink wi onboard. Introduced on three of its Boeing 777300 aircra by the last quarter of 2024, the airline plans to progressively extend SpaceXpowered technology across its entire modern eet within the next two years. Passengers can now enjoy “one-click-access” enabling smooth video streaming, online gaming, enriched web browsing, and more.
Saudi Arabia’s new digitally native airline signed an agreement with Delta Air lines in summer 2024, for a long-term partnership including interline and codeshare connectivity, loyalty; maintenance, repair, and overhaul services; and more. Riyadh Air also signed an interline agreement with Singapore Airlines last summer, which will incorporate frequent yer programme compatability, and more.
e Qatar national carrier signed a codeshare agreement with Ireland’s Aer Lingus last year, further strengthening its ongoing partnership with International Airlines Group (IAG). e codeshare has enabled connections between Qatar Airways and Aer Lingus ights through Dublin, London, and Manchester, giving Qatar Airways codeshare coverage with all IAG carriers, including British Airways, Iberia, and Vueling.
A subsidiary of Saudi’s Public Investment Fund (PIF), Riyadh Air signed a cooperation agreement with Turkish Airlines just over a year ago, to take e ect as soon as possible a er the Saudi carrier’s launch by mid-2025. It will extend to the two airline’s loyalty programmes as well as codeshare services.
Qatar Airways UEFA Champions League
e Qatar national carrier also became the O cial Airline Partner of the UEFA Champions League in 2024, in a deal that will run until 2030. To celebrate, a video was released featuring Brazilian football
Türkiye’s ag carrier, Turkish Airlines, and People’s Republic of China’s ag carrier airline Air China Limited (CA) signed a freesale codeshare agreement last year, transitioning from their long-standing blocked space
Qatar Airways had a busy 2024 – it also partnered with global tennis icon Novak Djokovic, appointing the sporting legend as their Global Brand Ambassador and Wellness Advisor. e airline will leverage its global network and branding opportunities to connect Djokovic and his extensive fan base. is will include unique activations and premier tennis tournaments, including hospitality experiences for passengers and partners at Grand Slam events. Djokovic wasn’t the only celebrity the carrier paired up with in 2024 – they also appointed comedian, actor, and entrepreneur Kevin Hart as their new Global Brand Ambassador in December.
It might be one of the world’s smallest countries, but there’s more to Luxembourg than finance and the Schengen area… and the Schengen area…
Luxembourg is the only remaining Grand Duchy in the world –a monarchy where the sovereign ruler holds the title of Grand Duke or Grand Duchess (His Royal Highness Grand Duke Henri has been head of state since 2000).
Encircled by France, Belgium and Germany, the tiny landlocked country has played a notable role in European politics. It was one of the six founding members of the European Union, and its capital, Luxembourg City, is one of the four institutional seats of the European Union, together with Strasbourg, Brussels and Frankfurt.
Luxembourg is also home to the small village of Schengen, where the historic convention that allows people to travel freely between different European countries was signed. The Schengen Museum, which explains the historical framework of this landmark convention, is set to reopen in June 2025, and will feature the MS Princesse Marie-Astrid ship onboard which the agreement was signed. It’s one of the least populated countries in Europe, with around 672,000 residents, but it also has one of
Benedictine monks in the 1600s and is now a site for modern cultural events and exhibitions.
Luxembourg’s main business hub is Kirchberg, which is dominated by wide streets, lush greenery and sleek buildings – particularly striking is KPMG’s offices, with its weathered steel facade. Visitors will also notice contemporary outdoor installations, like Julian Opie’s towering trio, Walking in the City, and The Tall Banker by German art collective Inges Idee, depicting a suited gent standing almost eight metres tall, carrying a briefcase and bowler hat.
The European Convention Center is here, as are cultural landmarks such as the Philharmonie Luxembourg and the Museum of Modern Art (Mudam), where you’ll find works by British duo Gilbert & George and Luxembourg-born artist Su-Mei Tse.
Luxembourg is renowned as a leading financial hub – it’s home to the largest investment fund centre in Europe and the second largest globally after the US – but the country wants to reduce its reliance on the financial sector.
Luxembourg’s Vision 2030 is firmly
resources in space,” says Eric Thill, minister for culture and minister delegate for tourism. He adds that the country is home to one of the world’s largest satellite operators, Société Européenne des Satellites (SES), which supplies video and data connectivity to broadcasters, internet service providers and mobile networks around the world.
It’s a very international place, but small, so you always see someone you know
Thill says around 25 per cent of visitors to Luxembourg are here on business, and this is a figure they are keen to build on. “As we’re a small country, everything is easy to reach, so if you’re organising a convention, that’s a real advantage. Of course, we have the financial hub but it’s important to diversify and we are working on that.”
One of the major convention spaces is Luxexpo The Box, boasting seven multifunction halls and nine conference rooms in the 34,250 sqm venue. September 2024 saw one of the centre’s biggest regular events, The Arch Summit, an annual two-
the most diverse populations. “Around 70 per cent of Luxembourg City’s residents aren’t from Luxembourg,” reveals my guide Milly Theisen as we stroll along the city’s medieval corniche. The panoramic promenade on top of 17th-century ramparts is often referred to as “the balcony of Europe” for the stunning views afforded over the city’s UNESCO World Heritage-listed fortifications.
“It’s a very international place, but small, so you always see someone you know,” she adds, as we gaze down at the Alzette river and Neimënster Abbey, which was first built by
focused on diversifying its economy by promoting industries like space technology – in particular space mining and satellite technology – alongside clean energy and life sciences. Luxembourg is home to the European Space Resources Innovation Centre (ESRIC), the world’s first innovation centre entirely dedicated to space resources. It also hosts an annual conference, Space Resources Week, at the European Convention Center.
“We were the first country to organise a European congress for the space sector and the first country to have a legal framework to use space
CLOCKWISE FROM TOP LEFT: Views over the European Convention Center; the city’s trademark sandstone buildings; Street shopping; European Museum Schengen; Art by Julian Opie; The Philharmonie Luxembourg; Aerial view over Schengen
day event for Vodafone for more than 5,000 delegates. Thill says it hopes to welcome more large-scale events. “We’re just at the beginning but there’s a lot of potential. We’re in the middle of Europe and it’s just ten minutes from the airport to the convention centre.”
Speaking of the airport, new developments are afoot. Part of a broader initiative to transform the area into an aviation gateway and economic hub, the Skypark Business Centre is set to make its debut in
Eat like a grand duke or duchess at this trio of stand-out restaurants 36
Public House
Young chefs like Anne Knepper are putting Luxembourg’s culinary scene on the map by championing local ingredients and organic wine producers. Beautifully presented in a minimalist dining room softly lit by a cool neon installation, the vegetarian tasting menu features a sourdough crisp made with leftovers, light-as-a-feather carrot meringue with fig leaves and tomato four ways (burnt cherry tomato, stewed tomato, tomato crumble and tomato foam) topped with marigold oil. publichouse.lu
OekoSoph
A tranquil, cosy oasis in Pafendall with a view of the
Alzette river reached in ten minutes on the panoramic lift, OekoSoph’s sunny terrace is just the spot to unwind over a lazy lunch. Like Knepper at Public House, chef Lou Steichen uses as much organic, local produce as he can and runs the restaurant with the help of volunteer members from Mouvement Ecologique. Help yourself at the buffet, sampling Luxembourg’s legendary kniddelen, dumplings usually served with bacon, cheese and mustard sauce, along with herby potatoes, and cauliflower cheese. oekosoph.lu
Léa Linster
The first woman to win world culinary championship Bocuse d’Or, Léa Linster’s restaurant in Frisange – 20 minutes from Luxembourg City – is now helmed by her son, Louis, who was recently named Chef of the Year by French restaurant guide Gault & Millau. Boasting beautiful views of the countryside, this one Michelin-starred eatery serves up modern French cuisine, including The Famous Galette (salmon, caviar and crème fraîche) and monkfish with curry, daikon and yuzu. Don’t miss Boutique Léa Linster Delicatessen back in the city on Rue de L’Eau for her famous madeleines (crunchy on the outside and soft inside) and a glass of Luxembourg’s sparkling wine, Crémant, on the terrace. lealinster.lu
2025. Designed by architectural firms Metaform and Bjarke Ingels Group (BIG), it will include office space, shops, restaurants and a 130-room Moxy hotel.
In a bid to woo UK travellers, Luxair introduced a new flight from Manchester in April – there’s now three a week. There are also ten weekly BA flights from Heathrow and 29 with Luxair from London City. On arrival, getting around couldn’t be easier – Luxembourg is the only country in the world to offer free public transport countrywide, an initiative introduced in 2020; the tram runs from the city to Luxexpo The Box, the largest events space in the city, every three to six minutes at peak times.
Those travelling into Luxembourg from neighbouring countries can board the TGV from Paris, which takes two and a half hours, while Luxembourg to Frankfurt takes around three hours 50 minutes on Germany’s InterCity Express.
Tourism is another way for the country to diversify its economy. “It’s currently responsible for more than 40,000 jobs, and tourism will become more important to the economy in the coming years,” says Felix Thill, public relations and international
press at Luxembourg for Tourism.
While most visitors will stay in Luxembourg City or its second biggest city, Esch-sur-Alzette, close to the French border, the government is keen to shine a light on the north, with Ettelbruck and Diekirch being touted as the creative capitals of the north as part of Vision 2030.
Ettelbruck, famous for its urban street art, hosts an annual street fest Ettelbrooklyn – complete with guided street art tours, live music, comedy and dance, while Diekirch also hosts a string of festivals in the summer months.
“These are not even in the top ten of Luxembourg’s cities, but we’re keen to create something in the north. Plus it only takes around 30 minutes to reach these destinations from the city centre,” Thill adds.
In Ettelbruck, I encounter a vivid blaze of murals on the sides of houses and schools before arriving at an open-air gallery under the Deich Bridge showcasing 16 pieces of street art. It was curated by Luxembourg’s much-loved graffiti artist, Sumo, who incorporates positive messages and trademark “Crazy Baldheads” into his work, which has appeared on two of Luxair’s passenger planes.
“We wanted to make an open air gallery where everyone could come and it’s free,” explains Ettelbruck City
Luxembourg is the only country in the world to offer free
public transport countrywide
Tourist Office’s chargée de direction, Mélanie Gautier, as she points out an atmospheric fresco by French artist Mantra featuring a young woman in the woods with a butterfly tattoo. Ettelbruck’s new burger joint, Flux, meanwhile, showcases graffiti by Sumo and other local artists.
At his studio on Rue de Strasbourg, Sumo is enthusiastic about the country’s creative vision. “Luxembourg has a reputation for being a financial place, and even though we’re a very small country, there’s some great music, some beautiful art being made, and some really great cafés where you can just hang out and have a drink.” Along with his studio, the artist has a
chocolate pop-up boutique in the city, Josy’s, where you can pick up items including colourful pralines and chocolate pizza wrapped in neonbright graffiti packaging. “There’s not that many things you can gift to people if you visit Luxembourg. I wanted to create something different and turn my art into something edible,” he explains.
Back in the city centre, there are plenty of places to soak up Luxembourg’s inclusive, sunny, cosmopolitan vibe, including buzzy squares like the Place d’Armes and Place Guillaume II, where you can people watch over a glass of Crémant or two. Underneath the city’s beloved golden lady statue near the NotreDame Cathedral, meanwhile, people lounge on deckchairs at sunset, enjoying glasses of Aperol Spritz and plates of nachos from the food truck.
If only a rooftop terrace will do, head to De Gudde Wëllen on the Corniche. From this lofty spot, I sip a Luxembourg Pinot Gris under the warm lights of the bulbs strung through the trees and take in the sundappled vistas of the abbey and those iconic black slate roofs.
By embracing everything from space tech and street art, Luxembourg is spreading its wings. In its quest to become much more than a financial centre, it has an almost unshakeable optimism much like Sumo’s street art, whose messages include “Stay young and invincible” and “The only way is up!”
Ras Al Khaimah’s Suwaidi Pearls isn’t just a fun tourist attraction for travellers and residents alike – it’s a heartfelt glimpse into the UAE’s treasured past
Tucked away in a quiet, elegant, and unassuming part of Ras Al Khaimah’s Al Rams area – along the tranquil Al Rams Corniche – a small white building wears a sign proclaiming the name “Suwaidi Pearls”. For a growing number of people, it’s a gateway to one of the richest aspects of the UAE’s history: the ancient tradition of pearl diving.
A pursuit that dates back to hundreds or even thousands of years ago, Ras Al Khaimah’s pearling industry goes back to as early as the 12th century. Not just the foundations of a thriving trade that would be a key factor in evolving the UAE, pearl diving in ancient Arabia was also an art, and a way of life.
The warm waters and vibrant sea life of the region made for excellent fishing. With the wealth of its undersea riches including various species of pearl-producing oysters, and the UAE’s position as an ideal hub for traders from Mesopotamia and the Indus
Valley to ancient Egypt and the Far East, pearling became one of the most significant economic activities in the area. In fact, prior to the discovery of oil, it was the chief source of income for the people of the UAE. Nowadays, few people still do it – but Emirati national Abdulla Rashed Al Suwaidi’s family is among those who are keeping the culture alive. In fact, Al Suwaidi is a pioneer in this regard: In 2004, he set up a company called Suwaidi Pearls, which established him as the world’s first Arabian Pearl farmer.
The farm was opened in honour of Al Suwaidi’s late grandfather, Mohammed. The latter was a ghous – diver, in Arabic – who searched for Arabian pearls for more than five decades, through these methods that are part of the UAE’s cultural fabric. Mohammed came from a long line of pearl divers himself, and Suwaidi Pearl’s founder – Mohammed’s grandson, Abdulla – is one of the rare few who still practices the art in the traditional way: not with apparatus fuelled by modern technology, but using Khoht (finger guards
made of camel leather), Al Ftam (a nose clip, historically made of turtle bone or turtle shell), Al Zaibal and El Yeda (ropes tied to the leg and Al Hasat – a stone weight), and AlDaeein (a basket to carry the oysters in).
On his website, Al Suwaidi writes that many of his earliest memories are of those with his grandfather, whom he joked was ‘half man, half fish’. Indeed, the family’s history is a story of their relationship with the sea – and by finding a new way to tell this tale, they’ve created a unique draw for visitors to the emirate.
Where Abu Dhabi is often revered for its culture and grand entertainment facilities, and Dubai for its seemingly endless list of things to see and do (and eat and try), Ras Al Khaimah has become known as the UAE’s go-to destination for adventure and nature-lovers. A slower pace of life can be found here if you wish, with stunning beaches and sweeping golf courses, but if an adrenaline rush is what you’re after, it can easily be found atop Jebel Jais – the highest mountain in the UAE, and part of the Hajar range that rises to 1,934m above sea level. Atop the mountain, you can zipline, go sledding, climb ropes, do a Via Ferrata, visit a viewing deck, or simply go hiking, not to mention also dine at the highest restaurant in the UAE. But at its base, on the Al Rams Corniche and in the waters in front of it, you’ll find the Suwaidi Pearls farm. Here, tourists can book in for a tour of the farm that will teach them about the country’s ancient pearl trade, as well as the science behind it – how pearls are created, how oysters can help the eco-system, and how pearl farming is actually conducted – as well as its cultural significance in the region. The cost of a tour begins from Dhs250 per person, and for a little extra flair, you can even add on a Sunset SUP (Stand Up Paddleboarding) experience for an additional fee – or just opt for a SUP on its own. But personally, especially if you’ve never been before, I’d strongly recommend not missing out on a visit to the farm. The trip – which sets off from the corniche several times a day – takes around two and a half hours in total. From the Suwaidi Pearls office – a warm and inviting place that even boasts a majlis out back, from which you can enjoy a view of the water (and delicious servings of piping hot Arabic qahwa and classic karak), you’ll take a roughly 20-25 minute journey to the farm in a dhow. The
boat – a traditional sailing vessel – carries up to 38-40 people at a time, and along the way, you’re offered more tea or coffee, fresh juices, and fruit, to enjoy amidst the sea breeze.
Once at the farm – a modest two-storey structure in the middle of the sea – your journey will begin with an introduction into pearl farming. A practice invented in Japan in the 1920s, the methods behind the creation of cultured pearls are delicate and multi-faceted, much like the pearls themselves. Al Suwaidi himself still dives to find natural-formed pearls the traditional way in his personal time. His farm pays homage to traditional UAE pearling methods while enabling the production of this luxury item to continue from the country even in modern times.
The business is a farm first and foremost – it supplies and sells pearls to jewellers and highend brands across the world, and its opening to the public is a more recent draw.
It can take years to create one pearl. The farm breeds oysters, and once they’re grown –which can take up to nine months – each one is opened by hand, to have a tiny round bead placed inside the tissue. The oysters are then placed back underwater for at least another year more, being closely monitored and cleaned as needed, until a full pearl is produced. The success rate of this method is around 60 per cent – much higher odds than in nature, where chances of finding an oyster with a natural pearl are more like one in a million. The demonstration – which is available in Arabic and English – is thorough and informative, as well as interactive: you’re given the chance
to hold an oyster in your hand, touch the sea sponge that surrounds it, and closely observe the apparatus used in the production. A note for vegans and those passionate about animal ethics, though: cultured pearl farming isn’t considered vegan-friendly.
Once you’ve learned how they’re made, you can watch your guide take an oyster out in front of the group to see if there’s a pearl inside. One person is asked to select it by chance, and if that’s you, and a pearl is found inside, you can opt in to keep it for a fee. If you’re not the chosen one, you can pay to be: for Dhs450, anyone can choose an oyster to see what’s inside. There is no guarantee that you’ll pick one with a pearl –it’s like the marine equivalent of a scratchand-win lotto ticket. But if you’re successful, the pearl and pearlescent oyster shell will be cleaned and packaged for you to take home.
Next, you’ll head upstairs to learn about the pearls’ value – financially as well as culturallyspeaking – and how this value is decided, both traditionally and in modern times. Your guide will take you through a literal treasure chest of items and knowledge, before leading you back down for an explanation of the diving apparatus and structure. You’ll then learn about the tools and structures of a pearling day and season. To close, you can explore a very well-preserved traditional pearling boat. By the time you head home, you’ll likely have a new appreciation for these labourintensive and practically surgical techniques – and new knowledge about the ancient art form that is traditional Emirati pearl diving.
A new era of brand alliances is changing the game across the travel business and beyond
In many ways, we are living in the era of the “collab”. Brand partnerships are not a new concept – they’ve been around since the 1920s, at least – but in the current day, they’ve evolved. They’re no longer a rare concept, like an artist supplying a signature design for a big brand once in a blue moon.
In the current day, brand collaborations are par for the course, with everything from big fast food brands to major fashion labels teaming up with other notable names – sometimes in the most unexpected combinations – to make a splash. Whether it’s celebrities, influencers, beauty brands, food and beverage businesses, sports labels, automotive companies, real estate, tech-based equipment, and yes, even the travel and tourism industry – from hotels and airlines to luggage brands – a
BELOW: In 2024, Hilton Hotels in the region partnered with the Jon Bon Jovi- and Jesse Bongiovi-founded Hampton Water beverage brand
growing number of industries are realising the power of pairing up.
In a study by global market research company Forrester, companies with mature partnership strategies were found to grow nearly twice as fast as other companies, and were significantly more likely to achieve
more profitability. The study was commissioned by Impact – one of the world's leading partnership management platforms – but other research backs this up. In a separate Forrester study, more than half of the companies surveyed gained more than 20 per cent of their revenue through partnerships, with 49 per cent reporting that revenue levels rose after taking on partnership programmes. It also found that more than 70 per cent of respondents agreed that partnerships are a central element for their sales and marketing strategy, and key to delivery on overall revenue goals. Technology and fashion companies, in particular, have done well by teaming up with affiliates, partner brands, and individuals within the creator economy. A few years ago, more than 20 per cent of Zoom’s international business bookings were driven by their partner ecosystem,
and this has continued to grow so much that by 2024, the company had adopted a partner-first mindset for its EMEA market. Reports claim that a whopping 95 per cent of Microsoft's commercial revenue comes from its partner ecosystem, and according to SponsorUnited, tech brands generated US$295 million in sponsorship revenue through partnerships with sporting brands – across NFL, NBA, MLB, and NHL teams – during the 2022–23 season.
Airlines across the world have also been teaming up with sporting associations, popular food brands, celebrities, and hospitality brands. Hotels, too, have been joining forces with big names from other industries: In 2023, the Rosewood London celebrated its 10-year anniversary, and to honour the occasion, it asked British designer Anya Hindmarch to deck out its lobby with her signature aesthetic, while she also promoted her line of travel accessories there.
The hotel has also partnered with legendary jewellery brand Garrard, for a stunning festive season display. In 2021, The Peninsula Hotel Hong Kong worked alongside Chanel so the French luxury fashion house could decorate the hotel’s facade with its iconic logo, jewellery, and perfume.
Another famous French fashion brand, Dior, has taken on a unique travel partnership: through a branded spa found on-board the Eastern & Oriental Express, A Belmond Train, in Southeast Asia. Taking over an entire carriage in the train, the ‘‘spa on rails’’ features Dior's Toile de Jouy motif, and uses Dior's Prestige skincare products in its treatments. The luxury French brand had also partnered with Splendido, A Belmond Hotel, for a similar offering in its gardens, calling the pop-up the ‘Jardin des Rêves Dior’. In its home city of Paris, Dior also has a Dior Spa at the Hôtel Plaza Athénée –which was Dior’s first-ever spa venture.
Earlier this year, Hilton Hotels partnered with exercise brand Peloton to offer in-room workout videos, while Delta Air Lines announced a partnership with rideshare giant
Uber. Singapore Airlines partnered with Le Labo for its new amenity kit this year, and Air France signed a deal with French master perfumer Francis Kurkdjian to create its new signature home fragrance, titled AF001 – named after the flight number for the carrier's former Concorde flights between Paris and New York City. In 2024, Hilton Hotels partnered with Hampton Water beverages – a company founded by rockstar Jon Bon Jovi and his son, Jesse Bongiovi – to distribute their brand at Hilton properties in the Middle East. In an effort to better highlight local culture, the Slemani Rotana – a five-star hotel in Iraq – inked a deal with local artist Tablochin to offer
TOP: The Royal Opera House Muscat has partnered with The Mandarin Oriental, Muscat, for the 2024-2025 season
ABOVE: Through the partnership, guests staying at The Mandarin Oriental, Muscat, can gain access to special packages, and private balcony seating with extra privileges at the Opera House
guests a more culturally-immersive experience. The Mandarin Oriental, Muscat, also celebrated culture with local talent, by partnering with The Royal Opera House Muscat for the 2024-2025 season. Through 24 May this year, guests of the hotel can enjoy special packages and experiences in conjunction with shows at opera house, including pre- and post-theatre menus, a room package with access to premium seats, and the chance to be seated at The Mandarin Oriental Balcony – a private balcony with meet-and-greet privileges. Meanwhile, to give their customers an easier way to access more touristic experiences in the UAE, Premier Inn Middle East partnered with leading UAE-based destination management company Arabian Adventures to offer guests exclusive discounts and enhanced availability for tour packages. Marriott International established a partnership with Sotheby’s, enabling unique events such as a workshop with Swiss watchmakers Girard-Perregaux, and a limited-edition culinary journey with chef and visual artist Laila Gohar. In one particularly groundbreaking event involving food and beverage, the UAE’s One&Only One Za’abeel partnered with not just one but seven globally-renowned chefs for a onenight-only dinner at The Link, a
restaurant located within the world’s longest cantilever, perched between the dual towers of the property, rising 100m above Dubai. It was held at The Infinity Room – a hidden dining venue – for only 20 guests, and involved a six-course menu, charged at Dhs15,000 per person. The star-studded line-up included Anne-Sophie Pic, the most Michelin-decorated female chef in the world; Paco Morales, who earned three Michelin stars for his dynamic take on Andalusian cuisine at restaurant Noor; Tetsuya Wakuda; dynamic duo Bo Songvisava and Dylan Jones; Mehmet Gürs; and Dabiz Muñoz,
TOP: Hilton Hotels has partnered with exercise brand Peloton to elevate its in-room on-demand fitness offering
ABOVE: The Infinity Dinner at The Link, One&Only One Za'abeel, in 2024
OPPOSITE PAGE FROM TOP: The Dior Spa on the Eastern & Oriental Express, A Belmond Train; In 2024, Emirates partnered with VOYA to create a signature fragrance
who was named World’s Best Chef three years in a row. In a more everyday (but equally as covetable and sociallyimpactful) partnership, Dubai-based leisure destination The Club at Palm West Beach partnered with Stanley Cup – a reusable bottle brand that made global headlines for its viral popularity in recent years – to offer guests a one-month-only exclusive package. The deal, for Dhs495 per person, would gift customers their very own Stanley Cup – an item so often sold out across the globe that it had a 150,000-person waitlist at one point – plus a bottle of rosé to fill
it with, access to the club’s pool and beach for the day, plus a pizza and a discount on their next visit.
The list could easily go on: The Rosewood Abu Dhabi teamed up with renowned French pâtisserie chef Pierre Hermé last year to open the exclusive Arabian-inspired Majlis by Pierre Hermé. The Milestone Hotel in London has partnered with French luxury fashion house Hermès to create an Hermès Suite. In China, Hyatt Hotels is collaborating with South Korean-owned athleisure brand FILA to create FILA HOUSE – the world's first FILA-branded hotel –in Shanghai. Marriott International partnered with popstar Taylor Swift for part of her groundbreaking The Eras Tour. Last year, the Four Seasons Hotel Toronto partnered with the Toronto International Film Festival –in previous years, the same festival had partnered with The St. Regis Toronto. Swimwear collections, too, have been a lucrative way for hospitality brands and retail labels to unite: W Retreats in Asia Pacific has partnered with Australian label We Are Handsome, The Standard Hotels has teamed up with New York-based Onia, and iconic swimwear brand Vilebrequin works with more than 100+ hotels worldwide, even having created special limited-edition collections with some, such as St. Regis Hotels & Resorts.
It’s easy to see where the appeal comes from. A successful strategic partnership will offer both parties access to each others’ audience, making advertising campaigns more far-reaching and more cost-effective. The association of the two can help to nurture each other ’s reputation and, with that, add credibility. Dubbed The Halo Effect, this phenomenon is a form of cognitive bias described as the procolivity for one person, brand, company, or other entity's positive feedback about another to positively influence how others feel and think about the other party. A successful partnership can attract publicity, increasing exposure to new market segments, and help to build buzz around a brand. For instance, a
collaboration between a larger and respected but perhaps dated brand, and a newer and smaller but more culturally-relevant one, can make the former seem more appealing to younger audiences, while for the latter, the long-standing reputation of the former can give them gravitas. Collaboration through such partnerships can fuel innovation. It offers a chance to pool resources, giving both parties a chance to create and access things that they might not otherwise reach alone. Not only can this help satisfy consumers’ increasing desire for something unique – by creating a limited-edition offering that can help brands stand out in a crowded space – it’s also a nifty way to sidestep a general tired sentiment around overt classic advertising. With consumers being pummeled with ads from all sides – on every social media channel, on the radio, on their TVs, as they drive down the road, on websites, and in shops – discovering a unique brand collab can feel refreshingly authentic. In a way, a well-thought collaboration can prove to customers that brands aren’t just asking them to spend more for the sake of loyalty –but rather, that they’re willing to put
in the effort to come up with something truly creative and special. It’s not that consumers want brands to work harder for their money per se – instead, it’s a way for brands to work smarter, and redefine what value customers can gain. Consumers are not the only ones winning here – a good partnership can help to boost both parties’ indirect trade flows. It can
Partnerships can fuel innovation, and offer a chance to pool resources
influence consumer decision-making in fresh ways. Ultimately, a strong partnership can help to boost both brands’ overall growth and evolution.
The key to success is ensuring you pick the right partner. Trust must be established, and the collaboration must appear to be an authentic one, founded upon aligned goals and values. Before committing to a partnership term, both parties must share the same respect for upholding this enhanced direction for both brands’ reputation and business values. The Key Performance Indicators (KPIs) and Return on Investment (ROI) must be clearly laid out, with clear measures established for what will define it a success. If the stars do align, however, finding the right synergy can be the ultimate investment.
In many ways, humans are hardwired to collaborate. Years of evolution have taught us that connection with others is essential for our growth as well as safety and, at times, survival. As a species, our simultaneous desire for individuality as well as community can be a tricky paradox to navigate, but in both business and life, one universal truth seems to remain: that as long as you are with the right people, you can be stronger together.
Travelling alone can be intimidating – but it can also offer a sense of freedom, self-discovery, and the chance to create the ultimate personalised itinerary. A rising trend for the past several years, the future of solo travel is looking bright
or many people, the idea of travelling solo can be daunting. Whether it’s the potential loneliness factor, questions like “ What am I going to do with all that time alone?”, the safety aspect, navigating the practical or admin-based aspects of one’s itinerary, or facing one of the biggest social fears – the thought of dining alone – for those who have never done it before, going somewhere unfamiliar in the world without company can be stressful, or even scary.
For the frequent business traveller, however, the thought of travelling alone is typically a good deal less intimidating: a er all, we’re used to it. And yet even then, travelling alone for work is not the same as travelling alone for leisure. Wherein work might ll your days with important tasks and a sense of purpose guided by someone other than just you – and you’ll have the assured company of being around other people at some point (whether for meetings, conferences, or meals such as business lunches or a networking dinner with drinks), – there’s also the comforting knowledge that an organisational team is at hand should you need to reach out.
WORDS YI-HWA HANNA
Bleisure travel – that which combines both business and leisure – is a safe middle ground. By taking a trip that combines both business and pleasure, a traveller can take baby steps into venturing into new foreign places unaccompanied. With half of the trip still being work-related, the feeling of vulnerability and risk is signi cantly reduced. To many, a bleisure trip can be a stepping stone for those trying to get used to the idea of travelling alone, and helps to build their con dence for personal exploration and self-supported adventure. And yet in recent years, solo travel has surged in popularity, becoming one of the
fastest-growing trends in tourism. Research from ABTA – a trade association for travel agents – has found that solo travel (for leisure purposes) has undergone a year-on-year rise since 2019. While in the past, statistics found that younger travellers (aged 25-34) were the most keen to travel on their own, the 35-44 age group has exhibited a considerable increase in interest in recent years, exhibiting the biggest year-on-year jump.
According to a trend piece by Forbes, in 2017, only 27 per cent of people travelled solo. By 2019, this rose to 39 per cent, 47 per cent in 2021, and 50 per cent by 2023. In 2024, the #solotravel hashtag had more than 6.5 billion views on TikTok, and at least 9 million associated posts on Instagram. Meanwhile, a survey by Skyscanner found that at least 43 per cent of respondents had already travelled solo that year, with plans to do so again in 2025 –that’s not counting the ones who haven’t tried it yet, and may yet decide to do so this year.
Women, in particular, are also leading this movement; a 2024 survey by Road Scholar revealed that 85 per cent of solo travellers are women, while another by Future Partners – a company specialised in tourism market research – found that nearly 40 per cent of overall female travellers are interested in taking a solo trip in 2025.
The reasons attributed to this trend’s rising appeal vary. For one, it’s safer than ever before – technology like online maps and navigation systems have made it easier to get around, as has the rise of ride-hailing apps. Improved roaming services have enabled
more people to stay connected no matter where they are, and greater access to data means you can find the right places to go in a snip. It’s also made it easier to reach out to and connect with other solo travellers, all without the fear of having to walk up to a stranger in-person with a riskier “hello”. Travel companies, too, have created a form of self-fulfiling prophecy for journeying solo As more places offered packages designed for independent travellers looking to go it alone – whether for a truly solitary trip or as a chance to meet up with other travellers also going it alone – more consumers exhibited interest. It makes sense, if you think about it: with the idea of potentially making new friends, or having the support of a company planning your itinerary and offering help if needed, it’s a means of going it alone without feeling like it’s entirely on your shoulders. The pandemic, too, gave the trend a push. The lockdowns and societal shifts of 2020 forced people to become more used to spending time alone whether they liked it or not. And as many realised that they didn’t want to spend their lives missing out on more travel just because they were waiting for someone to go with them, they decided to just go it alone.
With the global solo travel market anticipated to grow at a CAGR of 13.5 per cent between 2024 to 2033 – and be worth upwards of US$1,508 billion within less than a decade from now – there’s never been a better time to embark on your own solo journey. Here are ten ideal destinations to get you started.
Named in a 2024 report by Kayak as the world’s best city for solo travel in not just Europe but the world, Berlin is celebrated for its vibrant arts scene, historical landmarks, and inclusive atmosphere. The city’s extensive public transport network makes it easy to explore, and its thriving café culture and nightlife provide ample opportunities to connect with locals and fellow travellers. There’s an enormous variety of things to do here, from exploring history to nature and the nightlife scene, and its relatively budget-friendly average meal and hotel prices make it more accessible to a wider scope of travellers.
Renowned for its overwater villas and remote appeal, the Maldives might seem like a couples’ paradise, but it’s also an excellent choice for solo travellers. Many resorts there now cater to individuals with activity-packed stays, from wellness retreats to diving courses, spa getaways, or simply the chance to enjoy some relaxation and introspection in peaceful solitude. With most resorts being found on an exclusive island, safety and security aren’t a concern like they may be in cities. And with staff available to take care of one’s every need, it’s hard to feel lonely – or bored. From a painting class with the resident artist at Le Méridien Maldives Resort & Spa to watching a movie at Gilli Lankanfushi’s Island Jungle Cinema, the InterContinental Maldives Maamunagau Resort’s wellness offerings (complete with nutrition-focused meals at The Retreat), or the ability to get involved with the in-house marine biology team’s conservaton efforts at Hurawalhi Island Resort, it’s a dreamy destination for those who relish tranquil solitude.
Japan’s renowned public transportation system, low crime rate, and rich cultural offerings make it a haven for solo travellers underlined by a culture based on mutual respect and kindness. Whether you’re exploring bustling Tokyo (where there is never a shortage of things to do), delving into Osaka’s excellent culinary scene, or marvelling at Kyoto’s history and beautiful temples, you won’t be alone in being alone, since Japanese culture is one
that not only normalises dining solo, but even celebrates it. Japan is also particularly welcoming to female travellers, with women-only accommodations and carriages on trains both available
The Saudi Red Sea coast is rapidly emerging as a top destination for luxury and adventure. New resorts such as Amaala, the Six Senses Southern Dunes, and NEOM’s Sindalah island are designed with sustainability and inclusivity in mind, offering an enormous range of activities like diving, snorkeling, and wellness experiences to keep you busy and fulfilled. The region’s pristine beauty and commitment to safety make it an appealing choice for solo travellers, including women. In fact, in 2023, Saudi Arabia ranked second only after Japan among the G20 countries declared the safest in the world, making it a fantastic place for solo female travellers.
If you’re a culture vulture, this city that combines European charm with North American appeal is one to add to your list. Not only is it easily walkable, with a great and safe public transport system, there are also plenty of historic landmarks, art galleries, museums, festivals, musical performances, theatres, and comedy shows to enjoy. This bilingual city is also a melting pot of delicious food, with outstanding restaurants, cute cafés, and vibrant food markets to explore – before you burn off any over-indulgence with some activity at one of its many green spaces. It was also voted among the safest cities to visit in the world, for women in 2022 and in general in 2024.
This North American city scored second in Kayak’s list of best solo travel destinations in the US (coming in only after Washington D.C.). With its walkable streets, rich history, and wide range of things to do, it’s a delightful place to explore on your own. Visit its countless museums (on everything from art to science and more), walk the Freedom Trail, take in a game at Fenway Park, tuck into the fantastic culinary scene, read a book in the stunning public library, or enjoy a live show.
With great infrastructure that makes it easy to get around – plus a long list of things to do – whether you’re going to Lisbon, Porto, or beyond, this sunny spot on the Iberian Peninsula ticks all the boxes for a great solo travel destination. Check out the historical landmarks, museums, and fantastic restaurants in the cities, or visit Algarve for its tranquil beaches. Its affordability compared to the rest of Europe, and lack of crime (aside from the risk of pickpocketing, perhaps), add to its safe and easy appeal.
The City of Light is a dream destination for solo adventurers, with its iconic landmarks, world-class museums, and endless cafés perfect for people-watching – an activity that is happily done alone. While the usual precautions are advised – i.e. watching out for pickpockets and scammers in crowded areas, and avoiding walking down dark alleyways alone if possible – Paris is a pretty safe place for solo travellers. It may have a reputation as a romantic destination, but in this case, the romance isn’t just for couples – it can also be for romancing the self, through everything from art exhibit visits to introspective walks, and letting yourself pause and dream like the many famous artists that have found inspiration here through the decades.
Denmark consistently ranks as one of the world’s happiest and safest countries, making it a great choice for solo travellers. Copenhagen’s bike-friendly streets, innovative cuisine, and “hygge”-inspired atmosphere (i.e. a vibe that celebrates the art of coziness, comfort, and conviviality) create a sense of comfort and connection whether you’re alone or in good company. The city is relatively small and easy to get around, there’s a low crime rate, and there are plenty of cultural attractions. If you’re really missing human contact, be sure to visit The Human Library, where you can choose a person to tell you their life stories, as you “borrow” them for a half-hour to act as a living book, so to speak.
With perfectly powdered slopes, jaw-dropping views, and outstanding après-ski, Zermatt is an alpine paradise full of substance and soul, serving up classic luxury without the pretense
While some tourists pose for a photo holding a Toblerone bar in front of the Matterhorn mountain that inspired its logo, others attach their boots to skis. It’ s found in Zermatt, Switzerland’s German-speaking winter wonderland – where snow-dusted chalets meet state-of-the-art ski lifts, and the charm of a car-free village mingles with the luxury of five-star accommodations.
For the past 20 years, my family and I have returned to Zermatt every winter. It has become more than just a ski destination for us; it’s our refuge from the Middle East’s very mild winters, and a chance to see snow – a draw that’s guaranteed all year long.
Its
BELOW: A ski lift in Zermatt, Switzerland
BOTTOM: Matterhorn mountain ranges
towering peaks, rivers, and quaint villages seem straight out of a snow globe
Zermatt is chic without being pretentious – a rare balance that makes it perfect for both long-time visitors and first-time explorers. Let me take you through why this alpine village continues to enchant us year after year.
The journey to Zermatt feels like part of the adventure. From Zurich or Geneva, the approximately three-hour trip winds through serene alpine landscapes after the town of Visp. Its towering peaks, sparkling rivers, and quaint villages seem straight out of a snow globe.
The trains are comfortable and efficient, with large windows offering uninterrupted views of the Swiss countryside. As the train ascends through the valley, the landscape becomes increasingly dramatic between December and April, filled with snow-laden trees and frozen waterfalls. By the time you arrive in Zermatt, the scene is set for an unforgettable adventure. For an extra-special experience, we sometimes upgrade to the Glacier Express panoramic carriage, which offers 360-degree views of the stunning surroundings
Over the years, we’ve tried a variety of accommodations, but two stand out. For those who crave convenience, 22 Summits is a favourite. This boutique hotel offers apartments featuring fully-equipped kitchens, living rooms, two to four bedrooms, daily cleaning, and a hotel-style breakfast, so families don’t have to worry about cooking before hitting the slopes. Located just steps from the Matterhorn Express lift, these accommodations ensure minimal time spent in transit and maximum time on the slopes.
When we’re in the mood for something lively, we stay at Zermama – a chic yet welcoming hotel with an aprèsski bar that’s as stylish as it is friendly. Situated next to the Sunnegga cable car, it’s perfect for skiers looking to unwind after a long day. Its playful décor and warm atmosphere make it particularly popular with younger travellers and groups, but we’ve always felt at home here, too.
Zermatt is home to over 360km of ski runs and 54 cuttingedge lifts, including gondolas and chair lifts equipped with the latest vertical foldable gates. The infrastructure is excellent – state-of-the-art gondolas, minimal queuing, even in peak season, and meticulous slope signage with apps that can track your every move.
Snow is guaranteed here 365 days of the year, thanks to the glacier – a dream come true for skiers and snowboarders alike. Long, flat runs cater to beginners, while off-piste routes thrill seasoned adventurers.
For families, the blue and red runs of Gornergrat and Riffelberg are ideal. These were the runs where my daughter learned to ski, and they’re perfect for building confidence. Advanced skiers can venture off-piste or even cross the border to Cervinia, Italy, for a dual-country ski experience. Non-skiers, too, can ride the Matterhorn Glacier Paradise cable cars to the Italian side, savouring unparalleled views and Swiss-Italian cuisine at high altitudes. Sunnega runs are mostly sunny and the cable car to Rothorn leads to the new take-off point for paragliding. Choose a day with thermal winds and you can stay for up to an hour flying over the slopes.
The ski schools in Zermatt are some of the best in the Alps, offering private and group lessons for all ages and abilities. For children, there are dedicated beginner zones with magic carpets and gentle slopes, ensuring a fun and safe introduction to skiing. My child learned to ski with Stoked, a friendly and well-organised school.
One of our family traditions is taking the Gornergrat Railway, Europe’s highest open-air cogwheel train. The 33-minute ascent to 3,089m is a spectacle of alpine grandeur, with panoramic views of the Matterhorn and 28 other peaks over 4,000m tall. At the summit, the Gornergrat observatory offers breathtaking vistas and a perfect photo opportunity
The observatory is also a stargazer’s dream, with crystalclear skies offering unparalleled views of constellations and planets. Guided nighttime tours are available, allowing us to experience the magic of the alpine sky under expert guidance.
Another highlight of Zermatt is the Matterhorn Glacier Paradise observatory, the highest cable car station in Europe. From here, you can gaze across a staggering 38 alpine peaks that tower over 4,000m, stretching as far as Mont Blanc in France and the distant peaks of Italy. On clear days, the sweeping vistas reveal an endless sea of snow-capped mountains that seem to touch the sky. After the gondola, take the elevator to the panoramic terrace and take in the magnificence of nature’s grandeur.
Culinary delights on and off the slopes
On the slopes, we have our favourite dining destinations
Zum See on the Furi run serves perfectly grilled steaks and hearty pasta dishes in a rustic yet refined setting. Alphitta, located on the Riffelalp run, has a carrot and ginger soup – arguably the best on the planet – and two adorable resident dogs. Over on the Findeln run, Chez Vrony combines posh ambiance with exquisite alpine fare.
Back in town, the Zermatterstübli restaurant – run by a Portuguese crew – offers a fresh take on Swiss classics, from
gooey fondue to smoky raclette. Be sure to book ahead, as Zermatt’s dining scene is as popular as its ski slopes.
When the sun fades and the leg muscles call it a day, the young adults head to Hennu Stall on the Furi run. By far the most popular après-ski venue, with lively music, dancing, and a great bar, it’s the perfect way to socialise and toast a day well spent.
For quieter moments, we love visiting the Parish Church of St. Mauritius, a village landmark since 1913. Its most striking feature is the ceiling painting, titled “Noah’s Ark,” created in 1980 by Florentine artist Paolo Parente. The vibrant depiction of animals boarding the ark is joined by the unexpected sight of an underwater skier, a zombie inside a TV, and magical underwater creatures.
During the holiday season, the village is transformed into a winter wonderland, with festive lights adorning Bahnhofstrasse and chalets decked out in sparkling decorations. It’s the kind of place where Christmas magic feels palpable. But it’s in April, with Zermatt Unplugged at full blast featuring dozens of performers, when lovers of music and nature unite here
Zermatt’s car-free policy ensures an idyllic environment, free from the noise and pollution of traffic. Electric buses run every six minutes, and taxis are plentiful for those who prefer private transport. Ski passes include bus access, making it easy to navigate the village.
With a cinema, an ice rink, sledding, and endless hiking trails, Zermatt caters to a wide range of interests. Activities and dining reservations should be booked in advance, especially during peak winter months, to ensure a seamless experience.
For those planning an extended stay, the town’s wellstocked three supermarkets make self-catering a convenient option. Don’t miss the opportunity to sample regional cheeses, cured meats, and chocolate – perfect for a cozy night in by the fire.
Boasting one of the destination’s most enviable settings, Anantara Mina Al Arab Ras Al Khaimah Resort sits on a private peninsula of golden sands, overlooking a mangrove lagoon and the open ocean. Bask in the emirate’s first overwater villas. Savour global flavours with exquisite dining experiences. Embark on sea adventures or cocoon yourself in spa tranquility.
From a new Dolce&Gabbana boutique to the new Assouline restaurant, and the unveiling of seven new luxury hotels to come, Diriyah is set to be one of the hottest places in Riyadh
The rst time I visited Diriyah, it was for a fashion show, to see Saudi designer Abdulrahman AlRomaizan unveil a collection at Bujairi Terrace in 2023. I was taken by the Najdi architecture and the richness that it exudes, but I had no idea why Diriyah is symbolic to Saudi culture, nor why it is called “ e City of Earth.” ough at the show, Jerry Inzerillo, the group CEO for Diriyah kept saying the tagline:
“there’s only one Diriyah,” I wondered too what this meant.
Since that rst visit, I have been to Diriyah several times, and it’s mesmerising to see the burgeoning changes happening in the ancestral home of the Al Saud family. Every year, Diriyah – a ectionately known as e City of Earth, because it is made totally from earth, hence the name – unveils its new slate of developments. At the end of 2024, a new Dolce&Gabbana was opened
in Diriyah – the brand’s largest onelevel store Assouline opened a new restaurant, and ground for seven new luxury hotels was broken, as well as a multi-billion-dollar Qurain Cultural District and Northern District.
Inzerillo has more than high hopes for Diriyah. Since Saudi Arabia’s inception of becoming a G20 country in 2008, and its 2018 vast turnaround led by its Crown Prince that began to open up the country, Inzerillo sees the kingdom as being an economic bridge between East and West. “We have a young dynamic, forwardthinking, with a quality of lifethinking leader [talking about Crown Prince Mohammed bin Salman] and leadership with his Council of Ministers,” Inzerillo tells me. “Because the kingdom wasn’t open to tourism until September 2019, and remember we lost two years with Covid, there were misconceptions. ere were topographical misconceptions. Many people don’t know it snows in Saudi Arabia and we’re hosting the Asian Winter Games in 2029. It’s a very large country ( ve times the size of California), it controls 45 per cent of the Red Sea, has eight UNESCO
sites, and Saudi has the biggest sand desert and the biggest palm grove.”
At the moment, there’s not so much to see in Diriyah right now outside of the UNESCO World Heritage Site, At-Turaif and the F&B o erings at Bujairi Terrace. e skyline in Diriyah is lled with cranes, bulldozers, and construction, but lots is coming ,
and fast. In 2023, Diriyah unveiled to the world three luxury hotels: an Aman, Oberoi, and Six Senses, along with the Royal Diriyah Golf Club designed by 20-time PGA champion Greg Norman, the Royal Diriyah Equestrian and Polo Club, and the Royal Diriyah Opera House. e golf course is in Wadi Safar, which Inzerillo has likened to Los Angeles’ prestigious Hotel Bel-Air. ese three hotels will surround the golf course. In 2023 it was hard to envision their placement as it was all desert rock and construction materials. Visiting it a year later at the end of last year, I could see the course is almost complete with clear markers for where these hotels and their residences will be placed around the course. Totally surrounded by cranes and greenery, the 27-hole course (9-hole academy course and 18-hole championship course) and driving range is now taking shape in Wadi Safar. roughout the course, visitors and players will nd native species of trees and shrubs found around Wadi Safar. To not interfere with the natural habitat, the course sits on plateaus, where the wadis
and valleys are essentially untouched. Once complete, the members-only golf club will include a golf clubhouse, academy, sports centre, gym, spa, pro shop, and indoor simulator.
In total, there will be 42 hotels in Diriyah, and in November 2024 Inzerillo and his team of executives broke ground for seven of these 42 hotels at their annual “Bashayer – Delivering Our Future” event. The hotels include Raffles Diriyah, Armani Diriyah, Orient Express Diriyah, Baccarat Diriyah, Corinthia Diriyah, Fauchon L’Hotel Diriyah and Rosewood Diriyah. “With the 42 hotels they are less than 7,000 keys. Riyadh is for everybody, but Diriyah, we don’t want to make it Disney. We love Disney. Qiddiya, our other giga project is built for larger numbers and pop culture. Diriyah is a cultural heritage jewel, so the hotels are meant to be in the 5-star range, and smaller. All the hotels we announced have 60, 80, 120 – a few with 200 rooms, but it’s meant to be the higher end of the market because we have to control the amount of people coming in and out. It’s priceless as a UNESCO site and an asset,” says Inzerillo.
Also announced at Bashayer 2024 are the Qurain Cultural District and Northern District, two multi-billion dollar educational and arts districts. Both of these districts are where culture will meet modern living, where the arts, retail, office, and residential spaces for people to live, work, shop locally, and dining spaces will be had.
One thing that’s distinct about Saudi culture, in comparison to its GCC neighbours, is the kingdom’s ability to hold onto to its Saudi-ness. Saudis have an incredible ability to innovate, open up, and move with the times while also not losing their own traditions and culture. The cultural offerings in the Qurain Cultural District will include a cinema, museums, writing academies, traditional Najdi architecture and mud buildings, Arab music, culinary, performing arts and theatre. The Northern District will be a place
of learning, with the King Salman Foundation, a university, museums, and a bustling public square. Weaved throughout these districts will be 5-star hotels like the 195-room RitzCarlton with residences, an Address Hotel, and a Capella Hotel.
Diriyah is a cultural heritage jewel. It’s priceless as a UNESCO site, and as an asset
Another nice thing about Diriyah is that while major construction is going on, At-Turaif is always open for a tour, which is a must. A UNESCO World Heritage Site, At-Turaif is where the first Saudi State was founded between 1727-1818. Bujairi Terrace is the spot to dine for dinner, with 11 restaurants, eight cafés, one retail restaurant, and one major luxury boutique. Wadi Hanifah, though not complete, offers relaxing walking areas through a swath of Date Palm trees. Be on the lookout for the new Dolce&Gabbana boutique, which sits beside the Bahrainifusion restaurant Villa Mamas, that opened
in December 2024 in Bujairi Terrace. “We are excited to unveil Dolce&Gabbana’s new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace, our premier dining and retail destination,” said Inzerello in announcement notes.
It’s the largest Dolce&Gabbana store in Saudi Arabia at 1,500 sqm, and their largest one-level store in the world. What’s most distinct about the store is how it blends Italian style with Saudi Najdi architecture, where there’s black marble flooring matched with mudbrick walls. In the centre of the store, you will find the DG Caffè where you can sip on hot drinks, and order items from the curated menu that has been tailored to Saudi tastes. Surrounding the café is Dolce&Gabbana’s home décor, womenswear, menswear, accessories, fine jewelry, watches, and beauty. What’s also unique is the exclusive abaya section. For Domenico Dolce and Stefano Gabbana, it’s been important for their brand to celebrate cultures, and the abayas are a nod to the women of the region, designed modestly with Italian flair.
Also newly opened at Bujairi Terrace is Maison Assouline’s firstever restaurant and piano lounge, featuring a Mediterranean menu of high-quality ingredients. With a very mysterious and masculine environment, the restaurant’s striking red velvet seating contrasts with the wood touches from the tables and walls, giving off vibes of a period piece film set in 1930s Arabia. Assouline is known for their curated coffee table books and sleek ambience.
It is predicted that by 2030, Diriyah will attract 50 million visits a year due to the cultural and hospitality offerings the project will produce. Dolce&Gabbana isn’t the only retail brand set to open in Diriyah, as there are hopes for other partnerships that will serve as a benchmark for Diriyah’s future lifestyle development. “Come to a beautiful country, interact with warm, hospitable and genuine people, and see where Arabia started,” urges Inzerillo.
WORDS YI-HWA HANNA
traditional breakfast made of chopped tuna, onion, coconut, lime juice, and chilli), and freshly-baked roshi (Maldivian atbread).
e restaurant has earned a reputation for having some of the best mocktails in Malé.
A er lunch, delve into the city’s architectural and spiritual heritage with a visit to the Grand Friday Mosque. An architectural marvel made of coral stone that dates back to 1656, its intricate carvings and serene interiors are a beautiful sight. Non-Muslim visitors are allowed inside between prayer times but modest dress is required – long sleeves, trousers or skirts, and a headscarf for women are required. You can also enjoy it from the outside.
Known as the “King’s Island”, the capital of the Maldives is a bustling centre well worth a visit during your next layover to or from one of the country’s many stunning luxury resorts
If you’re coming directly from Velana International Airport, you can take a taxi, a private speedboat, or the public ferry. e latter is easy to use, with the ferry terminal found right outside the airport terminal. It operates frequently (every 15 minutes during the day, or every 30 minutes at night), takes just 10 minutes, and costs just US$1, or 10 MVR.
Wearing light-breathable clothing is advised, so if you’re planning on a Malé stopover between ights, we suggest packing an extra out t in your hand luggage. For hands-free exploration, suitcases and larger bags can be stored at the airport’s baggage storage facility, chargeable at USD$7-10 per item for up to 24 hours.
Once you’re in town, begin your morning at the Malé Fish Market. Located near Republic Square, it’s a roughly 20-minute walk away from the ferry terminal. Open from 5am
to 10pm every day, this vibrant market is a cornerstone of Maldivian daily life, and here, you can watch shermen unload their catch of fresh seafood, with everything from tuna – the main ingredient in the country’s national dish –to local reef sh. Even if you’re unlikely to make a purchase, it’s a great place to take some photos and soak in the colourful atmosphere.
From the market, take a short stroll to Republic Square. is bustling landmark is surrounded by key government buildings and o ers another snapshot of regular Maldivian life. If you prefer to spend more time indoors, head to Sultan Park, where you can check out the Maldives National Museum, located in Sultan Park. Here, you can learn about the country’s history through artefacts ranging from ancient royal regalia to items from the Maldives’ pre-Islamic era.
When you’re ready for a bite of lunch, head to Symphony Solo, a re ned dining spot o ering authentic Maldivian cuisine in a clean, welcoming environment. For a taste of authentic local cuisine, you can try dishes such mas riha (spiced sh curry), mas huni (a
To view another treasured mosque and key cultural element of the city, hop in a taxi to see the King Salman Mosque next. Like the Grand Friday Mosque, this one is also open from 9am to 5pm daily except for being closed during prayer times. Where the Grand Friday Mosque boasts ancient and historical appeal, however, this one is a modern marvel: completed in 2022, it blends traditional Islamic architecture with contemporary design. Non-Muslim visitors are typically not permitted inside, but it’s worth a visit to view the beautiful exterior and enjoy the serene surroundings.
At both, photography is allowed in designated areas, but in order to remain respectful of prayer times and worshippers, it is heavily advised to take note of prayer times, approach thoughtfully, and avoid disrupting worshippers or ceremonies.
Come evening, if you’re looking for a waterfront dinner with open-air seating and he y seafood platters, grilled reef sh, steaks and salads, pastas – including Italy-meetsMaldives options featuring smoked tuna with silky spaghetti – then head to Salt Café & Restaurant. Located on the 6th and 7th oor of the Shinetree Building, it’s just a six to seven minute walk away from the ferry terminal, where you can catch your ride back to the airport. Wash it down with some hot, sweet tea, and a serving of bondibaiy – a Maldivian rice pudding – before heading back for your next ight.
BACKGROUND At the end of 2024, Emirates took delivery of its first Airbus A350, a landmark move in the airline’s storied history, as it’s the first time the Dubai-born carrier has added a new aircraft type to its fleet since 2008. The A350 now services three routes: Edinburgh, Kuwait, and Bahrain, and in the coming years some 65 A350s will join the Emirates fleet.
THE LOUNGE Business lounge access isn’t included for premium economy passengers, but is complimentary for Emirates Skywards members with silver status and above. The Business Lounge in Concourse B is your first taste of Emirates’ aviation excellence, with regularly topped up food stations of Western, Asian and Middle Eastern dishes, that you’re welcome to return to time and again. The business centre is well-equipped and quiet if you’re wanting to get some work done, and there’s an array of seating options from comfy couches to relaxing armchairs for preflight relaxation. A trip to the Champagne Lounge, where you can enjoy a bubbly flight through four signature sips, is a lovely way to get your holiday started.
It’s the rst time the carrier has added a new aircra type to its eet since 2008
THE PRODUCT
for a round-trip Dubai
Edinburgh in February in premium economy start from Dhs7,570
CONTACT emirates.com
The A350 has been designed as a futuristic new addition to the Emirates fleet. The wide-body, modern aircraft is designed with extra-high ceilings and wider aisles across all cabin classes, so the plane somehow feels more spacious. There’s more space for economy class passengers to stretch out thanks to the seat configuration, and throughout the plane the overhead storage lockers are larger than the airline’s other aircrafts.
Screens have all been upgraded too, and whether it’s the 13.3-inch in economy and premium economy, or the 20-inch in business class, all screens are now cinematic 4K, for your viewing pleasure. The touchscreen ability also somehow feels more reactive. And one feature many Emirates travellers will be pleased about is that once you’ve decided what to watch, you can skip through the ads at the start. The ice system has also had an upgrade, and there’s now five cameras to chart your journey from, and the menu is also available to view on ice. Adding to the array of movies, TV shows, podcasts, music and games already available, they’ve
also added an impressive collection of magazines to read onboard, from business and tech to lifestyle and entertainment.
OUR SEAT The seat we’re assigned, 14J, is an aisle seat in a 2 – 3 – 2 configuration in the premium economy cabin. The 21 premium economy seats on the A350 are dressed in the same luxe cream leather as business class, and each pitch is generously-sized so that passengers get comfy foot rests and reclining seats, perfect for getting some much-needed shut eye on a mid-haul flight.
FOOD AND DRINK A condensed iteration of the business class menu awaits economy passengers, and on our flight, a prettily plated salmon tartare (a nod to the route’s final destination), a flavourful shallot-crusted Aberdeen angus tenderloin, and a rich and creamy chocolate caramel cake are served on Royal Doulton china with a trio of wine options from a choice of white, red, and sparkling. It’s far fancier than economy, and even comes with a choice of breads silver-served.
VERDICT Closer to business than economy, premium economy on the A350 is the class to book for a taste of business without the full fare, for upgraded dining and additional comfort. Alice Holtham-Pargin
BACKGROUND The hotel first opened in December 2022, as a hotel that isn’t just located in the future-forward Science Park area, but one that walks the talk with a green-centric sustainability-friendly policy.
WHERE IS IT? In Science Park, an upand-coming area with research facilities, labs, o ices, and more in the medical, wellness, pharma, and technology sectors. It’s adjacent to Al Barsha and Arjan (where the Dubai Miracle Garden is located), about a 25-minute drive from Dubai International Airport, and within easy access of multiple attractions incuding Dubai Hills Mall, Dubai Butterfly Garden, Mall of the Emirates, and numerous renowned golf clubs.
WHAT’S IT LIKE? This beautiful hotel is so well-appointed, with unique art (including an Arabic calligraphy display seen when you walk in) and impressive commitment to sustainability that it would be easy to forget that it’s a large chain brand. It is part of the IHG Rewards loyalty programme (wherein your membership will get you a discount on its F&B outlets and more), and although you won’t see it during your day-to-day, the property has an on-site water bottling plant as part of its mission to reduce plastic use, conserve water and energy, and cut waste. The sta is diverse, friendly, and helpful, and the property is just as appealing for longstays as it is for short-term guests.
ROOMS The beds in its 324 rooms are comfortable, with thoughtful details such as the provision of clearly-marked hard and
The property has an on-site water bottling plant as part of its mission to reduce plastic use
soft pillows, a decent desk and good chair, reading area, and strong walk-in showers. If you’re staying for longer – or just want more space – the suites o er excellent value, with a large separate living room, dining area, and kitchen complete with a microwave, full-sized refrigerator, wather and dryer, sofa (which can be turned into a sofa bed), and a lush large bathtub in the bedroom’s
BEST FOR Long stays
DON’T MISS
A visit to the nearby Dubai Miracle Garden
PRICE
Internet rates for February start from Dhs685 per night for a standard room
CONTACT
Dubai Science Park, Al Barsha South, +971 4 567 1400 and +971 800 017 0050
bathroom. All of the rooms are bright, clean, and filled with natural light.
The dining o erings at this property are truly fantastic. Although there is only one main all-day dining venue (Kitchen25), the quality of food found here is great and the breakfast had some of the most delicious livestation omelettes we had had in a while. The spread also has considerate options for those with dietary restrictions. Casual and quick bites can be found at Cafe Verde all day, with the lobby lounge spot also serving up branded co ees and making for a great coworking spot. Upstairs, there’s a pool bar and shisha lounge, as well as a McGettigan’s – an Irish pub with locations across Dubai. This one is particularly enjoyable, with a cozy, brasserie-like feel and an extensive menu of delicious classic pub grub. There’s also a solid room service menu – plus hip local cafe Maisan15 is just a 10-minute walk away.
MEETINGS This is a fantastic hotel for business and leisure events alike, with a 400 sqm main ballroom and two 300 sqm rooms that can each be divided into smaller sections, or combined, to fit anything from 20 to 250 guests. Facilities include comprehensive multimedia and A/V support, o ice supplies, meeting registration services, event consultation, catering, admin support, and more, to make everything as easy as possible for guests.
LEISURE There’s a beautiful outdoor pool open daily from 8am to 8pm, plus a very well-equipped, clean, and modern gym – as well as a sauna, steam room, and wellness spa where you can enjoy everything from massages to facials and body treatments.
VERDICT A thoughtfully-run property with a sincerely wonderful team, great value, and facilities that prioritise function with comfort, this is a real hidden gem. Yi-Hwa Hanna
BACKGROUND The first opened hotel in Diriyah, it’s quintessentially Saudi, charming and nice to look at. Part of Marriott’s Luxury Collection of hotels, it’s where you can stay when you want something real and authentic.
WHERE IS IT? Located in historic Diriyah, where the first Saudi state was founded, the hotel is a short walk to Bujairi Terrace and its top-notch dining options.
WHAT’S IT LIKE? Steeped in Najdi architecture, the hotel is a mixture of a traditional Saudi and modern hotel. You’ll find the details of Saudi charm etched in the design work, seen throughout the hotel. The inner courtyard is calming and relaxing, taking you back in time to what life must have been like in mud brick homes.
ROOMS There are 134 rooms, 106 guest rooms, and 28 suites. All rooms incorporate Najdi interior design, including locally sourced and hand-dyed linens. If you need a rollaway bed, some rooms o er this, but do ask for it beforehand. I stayed in a guest King room that o ered views of one of the hotel alleyways. It was very spacious and what was most fascinating was the Najdi details on the walls, ceiling, cushions, pillows, and furniture. The windows let in a lot of natural sunlight, and that along with the taupe tone walls and skylight, opens up the room, making it feel larger than it already is. There are luxury details in every corner of the room. The bathroom is spacious with a walk-in shower, and tan tones with marble and gold accenting. The rooms, as well as the hotel, o er relaxation from the tra ic and hustle of Riyadh.
FOOD AND DRINK There is all-day dining available at the hotel, from inroom-dining to two on-site restaurants.
All food at the hotel incorporates traditional Saudi cuisine in some way. In room dining includes a Chicken or Lamb Muglgal – a traditional Saudi breakfast with Saudi spices; or a Kibdeh Platter, a local delicacy with tenderly cooked lamb with indigenous spices and Arabic bread for breakfast. There are also Western breakfast options of eggs, eggs benedict, and shakshuka. All-day breakfast items range from a burger to a club sandwich, pasta, and pizza, to salmon and Naeemi Lamb Chops. The restaurant Jareed is all about a Najdi o ering. Medheef and the Wujar Lobby café o er all-day dining with an international menu o ering. Taleed by Michael Mina will bring the famed chef’s touch to Hejazi cuisine.
The courtyard takes you back in time to what life must have been like in mud brick homes
MEETINGS Meetings and events are available at the hotel, which incorporates the hotel’s Najdi style theme. There are various configurations for lounge event setups, open kitchen, banquet style, conference room, E-Shape, U-Shape, T-Shape tables set up for meetings, theatre-style, receptions, and classroom set ups for any event.
LEISURE There is a fitness room for men and women, that includes treadmills, elliptical machines, exercise bikes, and weight lifting equipment. There is also an indoor pool.
VERDICT Stay here. You’ll be swept away by the Najdi architecture and ambience of the hotel. You’ll also like its proximity to the hustle and bustle of Bujairi Terrace. Allyson Portee
BEST FOR Najdi architecture
DON’T MISS The indoor pool
PRICE Online midweek rates in February for a Jal Guest room 1 King room prepay non-refundable, non-changeable start from SAR 3,285 (rates for a prepaid Jal Guest room start at SAR 3,650).
CONTACT
7628 King Faisal Ibn Abd Al Aziz Road, Samhan, Diriyah, Riyadh, Saudi Arabia, 13712 marriott.com
BACKGROUND This beloved French restaurant brand was founded in 1959, and has grown into a global sensation. This would be an impressive feat in itself, but what makes it even wilder is that all of this was achieved by only serving one main meal: a walnut salad followed by steak and fries smothered in a “secret sauce”. Even in its native Paris – where the original restaurant still exists in the city’s 17th arrondisement –you’ll see queues snaking out the door as people line up for a taste. Often referred to only as L’Entrecôte, it’s one of three iconic groups of restaurants with a similar name, owned by di erent members of the founding family – and this one is widely known as the most iconic. It did first launch in Dubai in 2015, but with a slightly di erent vibe, only to pause and regroup. The relaunch was announced with great fanfare in October 2024, and doors opened on 10 January, 2025.
Others have tried to mimic the famous secret sauce, but none can compare to the original
THE VENUE Every detail is designed to replicate the original Parisian bistro exactly. From the famous red awning and classic French music, to the closely-stacked chairs and the tables covered in embossed white paper that the waitresses – in iconic white-collared, aproned black dresses – will scribble your steak temperature on directly, you’ll instantly be transported to France. Inside, you’ll find deep wood panelled walls, warm lighting, and vintage Belle Époque posters, while outside, you can see the Burj Khalifa from the terrace, made peaceful with a fence of cleverly-placed greenery.
WHAT’S IT LIKE? Your very French experience will begin before you even enter: with a queue. The restaurant has a noreservations policy, and its fans are dedicated. I showed up at 6:03pm and was the second in the line. By the time the doors opened
at 6:30pm, there were at least 30 people behind me. When I left by 7:45pm, there were another 30+ waiting. But the crowds take it all in good spirits, as part of the experience.
FOOD AND DRINKS The walnut salad is delightfully fresh, its near-invisible dressing giving it a moreish zing, and the sirloin steak is tender, juicy, and cooked to perfection. The fries (allumettes) are crispy and golden, and you’re left to adjust how much salt you want to add to them, or if you want to just slather them in the
famous sauce. It’s easy to see why it’s such a highly-guarded secret. Buttery and rich with a herb base, it’s so good you’ll want to slather it on everything. In fact, it may ruin you for other steak sauces. Others have tried to mimic it, but none can compare to the original. Although there is only one main course here, the dessert menu is extensive, including a crème brulée, vacherins (a tower of meringues, fruit, and ice cream), cake, a melba tulip (a delicate biscuit layered with ice cream, fresh strawberries, redcurrant coulis, Chantilly cream, and flaked almonds), and my personal favourite, the chocolate profiteroles: light choux pastry buns filled with vanilla ice cream, smothered in a warm dark chocolate sauce and slivered almonds.
SERVICE Service is fast – not because they’re trying to rush you (yet do be mindful of those waiting!), but because it makes sense with the one-entrée menu. The sta are polite and e icient, managing the eager flow of guests like a well-oiled machine.
VERDICT Worth the wait and hype. If you like steak frites, and Paris, put this on your list, vite. I’ll see you in the queue! Yi-Hwa Hanna
HOURS
12pm - 3:30pm, and 6:30pm -11:30pm daily
LOCATION
Ground Floor, ME Hotel, The Opus by Omniyat
DRESS CODE
Smart casual
CONTACT
On Instagram, at @relaisdelentrecotedubai
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Dubai has established itself as a global culinary hotspot, with a wide range of fine dining o erings that encompass a melting pot of flavours, curated by some of the world’s most renowned chefs. These restaurants a iliated with celebrity chefs promise an unforgettable dining experience.
Akira Back
Renowned for his innovative fusion of Japanese and Korean cuisines, Korean-born and Colorado-raised chef Akira Back’s namesake restaurant in Dubai has been recommended by the Michelin Guide during 2022, 2023, and 2024. Expect bold flavours,
artful presentations, and signature dishes like tuna pizza and miso black cod.
Location: W Dubai – The Palm
Ariana’s Persian Kitchen
At this beautiful restaurant inspired by the décor of a majestic home in Iran, chef and cookbook author Ariana Bundy showcases her Persian heritage with a modern twist. The menu highlights fragrant, home-style dishes such as sa ron kebabs and pomegranate stew in a regal yet accessible setting.
Location: Atlantis The Royal
Brasserie Boulud
This Dubai-based brasserie by legendary French chef and
restaurateur Daniel Boulud –whose eponymous restaurant, Daniel, in NYC, boasts a Michelin star – o ers a taste of Paris through classic French dishes like escargots and beef bourguignon served contemporary flair.
Location: Sofitel Dubai The Obelisk
Carna by Dario Cecchini
Italian “celebrity butcher” Dario Cecchini brings his expertise to Dubai in this “nose-to-tail” championing restaurant that focuses on premium cuts and traditional Tuscan recipes. Signature dishes include Florentine steak and bone marrow carpaccio, and olive oil cake served in a home-style sharing platter.
Location: SLS Dubai Hotel & Residences
CZN Burak
At this Downtown spot, social media sensation Burak Özdemir – famous for his oversized dishes and signature smile, that he holds with generally unbroken eye contact in his popular videos online – o ers a menu of Turkish delights served with theatrical flair, from kebabs and roasts to baklava and more.
Location: Sheikh Mohammed Bin Rashid Bouelvard
Demon Duck by Alvin Leung
Known as the “Demon Chef” – a self-proclaimed nickname – chef Alvin Leung was self-taught
before becoming a renowned chef with multiple restaurants, and appearing as a judge on MasterChef Canada since its debut in 2014. At his Dubai-based restaurant, you’ll find Asian comfort food with bold fusion twists and outstanding flavours. Don’t miss the signature duck!
Location: Banyan Tree Dubai
Studio Frantzén
Before becoming a chef, Björn Frantzén – a Swedish chef who earned three Michelin stars each for his Stockholm and Singporebased restaurants, Frantzén and Zén – was a footballer for AIK. He has two Dubai-based restaurants – FZN at Atlantis, The Royal, and Studio Frantzén, at Atlantis, The Palm. The latter o ers a unique culinary fusion of French-Asian cuisine.
Location: Atlantis, The Palm
Gordon Ramsay’s Bread
Street Kitchen & Bar
One of the most famous – and notorious, and beloved – celebrity chefs in the world, Gordon Ramsay’s Dubai outpost serves British classics with a modern twist. Don’t miss the beef Wellington or sticky to ee pudding. If you’re in the mood for Italian, his Street Pizza venue can be found in the same hotel.
Location: Atlantis, The Palm
Heston Blumenthal’s Dinner
A true pioneer of molecular gastronomy who is known as one of the most creative chefs in the world, Heston Blumenthal’s restaurant at Atlantis showcases jaw-dropping dishes like meat fruit and tipsy cake – that will have your eyes feasting as well as your tastebuds.
Location: Atlantis, The Royal
Indego by Vineet
Chef Vineet Bhatia was the first Indian chef to earn a Michelin star, for his London-based restaurant,
Zaika. Here, he redefines Indian cuisine with elegant, modern interpretations of classic dishes. Fun fact: Before he became a chef, he wanted to be a pilot!
Location: Grosvenor House, A Luxury Collection Hotel
Kinara by Vikas Khanna
This restaurant by celebrity chef, author, restaurateur, and filmmaker Vikas Khanna celebrates India’s regional flavours in a venue that also serves up what is described as a “journey of the senses” – all in a stunning lakeside setting.
Location: JA Lake View Hotel at The Resort – JA Beach Hotel
Krasota Dubai
If you like to eat with your eyes as much as your mouth, put this immersive gastronomic theatre on your list pronto. Merging fine dining with digital art, Krasota o ers a multi-sensory experience curated by chef Vladimir Mukhin, known for his innovative Russian cuisine.
Location: Address Downtown Hotel
L’Atelier de Joël Robuchon
The late Joël Robuchon’s Dubai venture continues his legacy with rich, sumptuous, refined French cuisine. Signature dishes include caviar-topped mashed potatoes and seared foie gras.
Location: DIFC Gate Village
La Dame de Pic
French chef Anne-Sophie Pic was the fourth-ever female chef to win three Michelin stars, and holds 10 Michelin stars across her restaurant portfolio. At her Dubai-based restaurant, you’ll find a menu of elegant French dishes with delightfully unexpected flavour profiles.
Location: The Link, One&Only One Za’abeel
La Mar by Gastón Acurio
Chef Gastón Acurio isn’t just a chef
– he’s an ambassador for Peruvian cuisine. This restaurant serves ceviche, tiraditos, and anticuchos in a chic,waterfront setting with stunning skyline views.
Location: Atlantis, The Royal
Nobu Dubai
Chef Nobu Matsuhisa’s iconic, multi-award-winning Dubai restaurant is world-renowned, and fuses Japanese techniques with Peruvian flavours for an unforgettable meal. Signature dishes include black cod miso and yellowtail jalapeño.
Location: DIFC Gate Village
Nusr-Et Steakhouse
Chef Nusret Gökçe – also known as Salt Bae – made global headlines for his theatrical style of applying salt (and distinct personality). At his Dubai-based restaurant, diners will find premium steaks that can be served with the brand’s signature gold-leaf options for even more luxury.
Location: Restaurant Village, Four Seasons Resort Jumeirah
Pierre’s TT
Oustanding French chef Pierre Gagnaire is known for his iconoclastic reputation that doesn’t just push boundaries and redefine what culinary art looks like, but also does it exceptionally well. His Dubai-based restaurant manages to be both modern and classic at the same time, at once ostentatious and accessible, and altogether sensational – the perfect setting for his playful French-inspired dishes.
Location: InterContinental Dubai Festival City
Rhodes Twenty10
The late Gary Rhodes’s legacy lives on at this steakhouse remains a favourite for its sophisticated, British-inspired menu and impeccable service. If you want a perfectly-grilled steak
or a piping hot rare cut, you can count on that here.
Location: Le Royal Méridien Beach Resort & Spa
Row on 45
This restaurant by Jason Atherton claimed two Michelin stars recently, and for good reason. This bespoke fine dining restaurant serves its meals in an intimate culinary setting with just 22 seats (and a 17-course tasting menu split into three acts). It’s a unique spot that doesn’t just promise a meal, but a whole experience.
Location: Grosvenor House, A Luxury Collection Hotel
STAY by Yannick Alléno
With two Michelin stars to its name, this elegant venue by chef Yannick redefines French dining with signature dishes like langoustine ravioli and his acclaimed pastry library. If you’re after a special occasion dinner spot, this is it.
Location: One&Only The Palm
StreetXO
One of the most highly-decorated chefs in Madrid – and the world (his Madrid-based DiverXO restaurant was named the third-best in the world in 2023), David Muñoz brought his avant-garde street food concept to Dubai last year, blending global flavours with vibrant presentations for bites you’ll remember long after you’ve gone home.
Location: One&Only One Za’abeel
The Lana’s Riviera by Jean Imbert
Be transported to sun-drenched Mediterranean climes in this chic French restaurant by renowned chef Jean Imbert. The menu celebrates fresh, seasonal ingredients, resulting in fresh, high-quality meals that true foodies will appreciate.
Location: The Lana – Dorchester Collection
Hawar Resort by Mantis, an eco-luxury destination on Bahrain’s UNESCO-recognised Hawar Island, opened its doors on 29 January 2025. The resort, which blends sustainability with cultural heritage and contemporary sophistication, opened for bookings at the end of December. Located just 20km off Bahrain’s mainland, it aims to set a new standard for eco-conscious travel in the region, offering guests a serene escape with 104 accommodations, including rooms with a private beach as well as overwater villas with pools and direct beach access. The resort also encompasses a tranquil beachfront spa, a kids’ and teens’ club, and a Bear Grylls Adventure Zone – as well as five dining outlets, highlighted by C-Salt: a venue offering seasonal pop-ups and celebrity chef appearances.
This is your quintessential destination for a culinary journey through the flavors of the Mediterranean, set against the breathtaking backdrop of Dubai Canal and the iconic Burj Khalifa.
