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ModernHaus SoHo New York City
ModernHaus SoHo, New York
BACKGROUND Thor Equities Group opened ModernHaus SoHo in April (2021) featuring 114 rooms, each with a stunning New York City view – something no other Manhattan hotel can claim. Housed in the former James Hotel, it’s SoHo’s best nightlife spot, thanks to its 18th-floor rooftop bar, JIMMY, with a pool and 360-degree views of lower Manhattan. Drawing heavily from SoHo’s art heritage, the property features a one-of-a-kind art collection, personally curated by Thor’s director, Jack J. Sitt.
WHAT’S IT LIKE? “With ModernHaus SoHo, our goal was to create a communal living room and gathering point in SoHo for New Yorkers and visitors alike,” explains Sitt. “The idea of community was built into every component of the property; I wanted to mimic the one-stop-shop feeling of a members’ club, but keep it accessible for all, which is rare for NYC.” He wanted guests to use ModernHaus as “the living room of SoHo – a social gathering point in the neighbourhood for any type of occasion or celebration, as formal or informal as they like”, and this has been achieved. There’s also plenty of outdoor space, including the iconic rooftop pool area, creating an urban resort vibe. Inspired by the Bauhaus art movement of the beginning of the 20th century, ModernHaus SoHo›s design focuses on clean lines, geometric harmony, and large windows. BEST FOR A sociable stay
DON’T MISS Drinks at JIMMY
PRICE From US$445 per night
CONTACT 27 Grand Street; +1-212-465-2000; modernhaushotel.com
on Grand Street, surrounded by art galleries, restaurants, delis and shops – a cosmopolitan location that Sitt notes is increasingly attracting GCC guests.
ROOMS They are a good size compared to other New York City hotel rooms and as you step inside, you are mesmerised by skyscraper views. Beds have crisp white linen and are extremely comfortable. A modern two-seater blue sofa and round marble table add a contemporary touch, and bathrooms are spacious with a walk-in showers.
FOOD AND DRINK Veranda’s globally inspired American menu has been created by Michelin-star chef George Mendes and hospitality industry veteran David Rabin. With a retractable roof, this convivial venue is perfect for all seasons. And JIMMY, the rooftop pool deck bar, has become one of Manhattan’s top nightspots. “Our goal at JIMMY was to be a public version of a private club like Dumbo House or Soho Beach House in Miami,” says Rabin. “We think JIMMY works best when the crowd is curated to reflect the diversity that makes NYC tick. So, we work hard to make sure JIMMY
WHERE IS IT? In Manhattan’s southwest SoHo neighbourhood
feels friendly and all ‘mixed up’. The formula seems to have worked because we’re busier than ever.” From a wide selection of mocktails to snacks like Vadouvan-spiced popcorn, hummus, and grass-fed dry-aged cheeseburger sliders, there’s plenty to tempt. On the second floor is Jumpin Jacks, a living room by day, serving breakfast, plus highend co ees and pastries to have or to go, and a cocktail bar by night – a destination where guests can unwind.
BUSINESS The Signature Room is a 3,100-square-foot events venue with a private dining room, striking terrazzo bar, and seating area with velvet seating. It caters to gatherings large and small.
LEISURE There’s a large, 17th-floor gym with cardio and strength-training equipment.
VERDICT It’s a ordable modern luxury with a cool and relaxed atmosphere and friendly sta . It’s a great place to hang out with colleagues, friends or clients you know well. Allyson Portee
