DECEMBER 2024
COMING TOGETHER TRAVEL WISHLIST MORE IS MORE PLUS
Hotels meeting rising demands for multi-generational travel
Key destinations to inspire your travel ideas for 2025 e most extravagant experiences in the Maldives Milan • Festive Markets
DECEMBER 2024
COMING TOGETHER TRAVEL WISHLIST MORE IS MORE PLUS
Hotels meeting rising demands for multi-generational travel
Key destinations to inspire your travel ideas for 2025 e most extravagant experiences in the Maldives Milan • Festive Markets
Personalisation, quality time, and authenticity take centre stage
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26 JET SET
e private aviation industry is experiencing a growth period that’s being called its golden era
Best practices from across the region
12 GLOBAL NEWS
An update on international travel
18 HOTEL VIEWS
e new Miami-inspired Delano Dubai hotel; e soon-to-come Baccarat Hotel & Residences Dubai
22 OPINION
Why VIP charter ights can actually help businesses grow; e rising potential of Saudi Arabia’s short-term letting market
25 ELEVATOR PITCH
Mohamad Saade, general manager of the Radisson Hotel & Residence Riyadh Olaya, Saudi Arabia
30 AIR MILES
Alex Warren, founder and owner of Zerzura Rare Books
44 24 HOURS IN JOHANNESBURG
Finding culture, history, and urban sophistication in the City of Gold, South Africa’s economic capital
66 POSTCARD
e Royal Mansour Marrakech: A crown jewel for a royal experience
32 HAPPY HELSINKI
e Finnish capital’s good vibes are underpinned by social and environmental responsibility
38 2025 TRAVEL WISH LIST
Our team of international editors share what’s on their destination radar for 2025
46 WINTER WONDERLANDS
Your guide to some of the best festive markets in the world
50 A PORTRAIT OF MILANO
Finding true luxury in Italy’s centre of high tastes
54 MORE IS MORE IN THE MALDIVES
e most extravagant experiences in the Maldives
58 FESTIVE FLAIR
Gi ideas for the holiday season
COMING TOGETHER
As the de nition of modern luxury continues to evolve, the draw of multi-gen travel rises with it
64
Ihave a confession to make. When I was a child, my family had an incredible festive tradition that was truly one of the highlights of my year. On the morning of December 25th, I would wake to a note in my stocking that contained a clue from Santa. Upon solving this clue, I’d find the location of a hidden treat – and with it, the next clue. This mystery-fuelled treasure hunt would keep us kids busy all day, and aside from creating magical memories, it strategically kept us out of my mum’s way while she made the holiday feast – a fact that as a middle-aged adult, I can now fully appreciate. The confession? One year, I overheard my eldest sister telling a friend how successfully she’d pulled off her clever scheme again. Rather than focus on the crushing devastation that Santa wasn’t real, I took a tactical approach: by keeping my mouth shut, she would keep arranging the hunt. Nowadays, my festive celebrations tend to centre more around getting some well-earned rest after a year of hard work, indulging in food and drink, and actually getting to see all of the people I’m usually too busy to see during the rest of the year (or Q4, at least).
In fact, ask pretty much anyone what their favourite part of the festive season is, and I’d wager that they will say it’s the chance to reconnect with loved ones that matters the most. No matter our culture, background, or religion, it’s the chance to make precious new memories that we often treasure above all. It’s little surprise, then, that one of the most powerful new travel trends of the past few years is multi-generational travel (p.14). Nostalgia may be big businesses, with the global nostalgia economy – yes, that’s an actual thing – currently valued at over US$350 billion, and projected to hit US$500 billion by 2030... but as someone who also enjoys my fair share of trips down memory lane, even I have to admit that there’s only so long we can spend reminiscing about the past. And as global society increasingly embraces the value of experiential over only material things, travel remains one of the best ways to make stellar new memories. Whether you’re chasing extravagant adventures on a postcard-worthy island (p.54), getting cozy at a holiday market (p.46), exploring some of the world’s most most glam (p.50) or joyful (p.32) destinations, ‘tis the season to grab your favourite people (whether that’s family, friends, or even just yourself, if solitude is what you crave!) and book that dream trip (p.38).
In our increasingly fast-paced world, where many of us can find ourselves drained by the seemingly endless demands for our attention, a life of luxury is increasingly being defined as one with the ability to buy back as much time as we need, with the freedom to choose to spend it on the interests and people that we actually care about, in a way that feels authentic to our individual lifestyles. I wish you all a season full of these joys – so that we may charge into 2025 full of gratitude, fresh motivation, and renewed energy.
Yi-Hwa Hanna Editor
Business Traveller Middle East is jointly published by Motivate Media Group and Business Traveller Media Ltd
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THE FIRST HOTEL built in Dubai’s iconic Jumeirah Beach Residence (JBR) area more than two decades ago, this transformation ushers in a new era for the the Sheraton Jumeirah Beach Resort. All of the newly-reimagined rooms have been equipped with the latest technologies, while the bathrooms have also been fully renovated, with bathtubs replaced by rain showers for better convenience and accessibility. The resort’s redesigned lobby has created a contemporary, inviting space designed to foster joyful work, leisure, and meaningful connections. The resort has also introduced two new dining outlets: Seafield Mediterranean Eatery and & More by Sheraton. The recreational facilities have also been revamped, with a refreshed private beach and spa, an outdoor temperaturecontrolled pool, and a dedicated children’s swimming pool. Visitors can enjoy activities such as beach volleyball, water sports, and table tennis, plus two squash courts.
THE SHANYRAK is Air Astana's rst-ever business lounge at Almaty Airport, marking a major milestone in the airline’s 22-year history Exclusively available to Air Astana business class passengers and eligible Nomad Club loyalty members departing on the airline’s international ights, it o ers hot and cold meals, snacks, and beverages. e lounge features separate work and rest areas, showers, and facilities for passengers with limited mobility. e Shanyrak can accommodate over 100 guests and is open 24 hours a day. is is the airline’s second lounge, complementing its international lounge in Astana.
RIYADH AIR has partnered with Panasonic Avionics Corporation to install their Astrova IFE system across its entire Boeing 787-9 eet. Astrova features sharp 4K OLED HDR 10+ screens which o er “cinema quality visuals” and high- delity audio. Passengers can connect to the system with their own wireless headphones via Bluetooth. Passengers will be able to browse IFE options ahead of ying via the Riyadh Air app, then launch their chosen content when they board the plane. e system will also save timestamps on lms and TV shows, so that they can resume watching from where they have le o on subsequent ights.
EUROPEAN FINE DINING RESTAURANT FZN by Björn Frantzén opened last month at Atlantis, e Palm. A sibling venue to the three-Michelinstarred Frantzén in Stockholm and Zén in Singapore, FZN will o er guests a culinary journey across two oors. It will showcase the acclaimed chef’s signature creative approach to modern European cuisine infused with Japanese in uences through a nine-course tasting menu. e experience will begin with a selection of canapés in a stylish living room, followed by a guided house tour and dinner in the dining room. e evening will wind down with drinks and petit fours – then nish with a view of Dubai’s skyline on the 18-seat terrace a erwards. e atmosphere is enhanced by a playlist of 300 songs curated by Björn himself. e chef – who was formerly a footballer for AIK from 1992 to 1996 – made waves in Scandinavia’s culinary scene when his restaurant Frantzén opened in Stockholm in 2008. e restaurant was awarded its rst Michelin star within just one year, and now not only holds three Michelin stars but is also currently listed as No.35 in the World’s 50 Best Restaurants list.
Our tips to make time fly by
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LISTEN: Origins with Cush Jumbo
This new podcast hosted by stage and screen actor Cush Jumbo OBE chronicles coming-of-age stories from celebrated entertainment figures including Dame Anna Wintour, David Schwimmer, and Michael Kors –discussing their childhood and early career struggles, which were formative in their later success.
WATCH: Wolfs
A-list actors George Clooney and Brad Pitt team up in this action comedy to play ‘lone wolves’ in this take from Apple Original Films, which debuted at Venice Film Festival last month. The duo are hired to cover up a high-profile crime, but nothing quite goes as planned. Head to Apple TV+ to watch what happens next.
GULF AIR has launched ights from Bahrain to Singapore, so travellers from London Heathrow and Manchester can now travel through to Singapore with the Gulf carrier. e service operates on a Boeing 787-9 Dreamliner, with 26 lie- at beds in the Falcon Gold (business class) cabin. Passengers travelling in Falcon Gold can use the namesake lounge at Heathrow T4, as well as the Falcon Lounge at Bahrain airport. Flights between London and Bahrain have been in service since the 1970s, while Manchester-Bahrain launched in June 2022. e new link o ers UK passengers an alternative route to nonstop carriers.
Idioms from around the world that have us scratching our heads. This issue, it’s a Spanish expression.
Phrase: Corto de luces
Literally: Short of lights
Meaning: Someone who’s not the brightest bulb in the box
Hamad International Airport welcomed more than 13.7 million passengers in Q3 2024
THIS REPRESENTS a robust 7.9 per cent growth compared to the same period last year. The passenger tra ic growth was driven by strong demand for air travel, with July marking the airport’s busiest month ever, with the airport having handled 4,742,068 passengers then. This was followed by 4,717,885 passengers in August, and 4,246,742 in September. Within the Middle East, the key growth countries were Saudi Arabia, the UAE, and Bahrain, while in Europe, the growth was led by Spain, United Kingdom, and Germany. The China market grew by over 43 per cent compared to the previous year.
ACCOR IS SET to open its fourth So tel property in Egypt, marking its largest property under the luxury brand. So tel Cairo Downtown Nile will open in January 2025 following a conversion, complete with 615 rooms and suites o ering panoramic views of the Nile. e hotel will also feature four F&B venues, including riverside dining options, a wellness centre with a spa, pool, and tness centre, plus over 2,000 sqm of events space. As well as o ering direct access to the Nile, the hotel is located near attractions such as the forthcoming Grand Egyptian Museum and the Giza Pyramids. e hotel joins sister properties including So tel Cairo Nile El Gezirah, So tel Winter Palace Luxor, and So tel Legend Old Cataract Aswan.
RADISSON HAS OPENED its second hotel in Kuwait – the country’s first Park Inn by Radisson Hotel. Located in the Mahlouba district south of Kuwait City, the new property is just a 30-minute drive away from Kuwait International Airport, within easy access of Al Kout Mall, Warehouse Mall, and Kuwait Towers. The new property has 180 rooms and 70 serviced apartments, all of which o er sea views. For food and beverage options, the hotel’s Al Maha restaurant serves a signature breakfast bu et, live cooking stations, and à la carte options for lunch and dinner, while guests can also find other dining options nearby, within walking distance. The hotel also has a fitness centre with panoramic sea views and easy access to a nearby beach, while business facilities include a cuttingedge conference centre with three multipurpose halls, including the grand Al Nuwair Ballroom, which is perfect for business and social gatherings.
IN A LANDMARK EVENT, Etihad announced ten new routes on one day last month, in what it described as “one of its most ambitious projects ever”. The new destinations include Algiers, Atlanta, Chiang Mai, Hanoi, Hong Kong, Krabi, Medan, Phnom Penh, Taipei, and Tunis. All of the routes will start in 2025 – Atlanta will operate four times weekly from 2 July, 2025, followed by a daily service to Taipei from 7 September. There will be three flights per week to Medan from 2 October, five flights per week to Phnom Penh from 3 October, and daily flights to Krabi from 9 October. The rest of these new routes will commence in November 2025.
HYATT HOTELS CORPORATION and ALDAU Development have opened the Hyatt Centric Cairo West – the rst art-centered lifestyle hotel in Cairo. e property o ers guests a contemporary stay that embodies the rich cultural heritage and vibrant art scene of Egypt. Nestled in the heart of the bustling city, the new hotel promises to take guests on an immersive journey through Egyptian history reimagined for modern travellers. e new lifestyle hotel o ers easy access to the Grand Egyptian Museum (GEM), the Giza Pyramids, and the Sphinx International Airport, making it ideally-located for art lovers and historians alike. It encompasses 301 guest rooms and suites that o er views of the Giza Pyramids, the hotel’s pools, or the stunning city views. e 10,225-square-foot pool, also features Cairo’s only built-in billiard table – located inside the swimming pool – as well as a fully-equipped aqua gym. Complementing this is a fully-equipped tness centre and, for the rst time in Egypt, the hotel also boasts an in-house podcast and guitar studio, o ering a unique experience for creative guests.
Follow the beat to the heart of Dubai's fashionable restaurant, art and cultural scene. Dubai's electric energy is yours.
Book your stay and enjoy exclusive beach and pool access at Four Seasons Resort Dubai at Jumeirah Beach.
DELVE INTO DUBAI
THE NEWEST ULTRA-LUXURY RESORT to open in the Saudi Red Sea o icially opened its doors to guests in November. With its silvery orb-shaped villas, Shebara Resort’s one-of-a-kind architecture is supported by a major commitment to sustainability through an inherent respect for the natural environment, o ering guests direct access to extraordinary underwater worlds, as well as service rooted in the Saudi tradition of Hafawah – genuine, caring hospitality from the heart. A year-round destination with summer temperatures that are notably cooler than other parts of the Arabian Peninsula, Shebara is located 25km from the mainland, and can be reached by a 30- to 40-minute boat ride or a 30-minute seaplane flight from Red Sea International Airport (RSI). It was designed by renowned, award-winning firm Killa Design, and its architecture is completely unique.
Dubai Yachts is raising the bar for sustainable water tourism. With growing demand eco-friendly water sports and travel activities, the company is supporting the UAE emirate’s commitment to sustainable tourism and broader environmental goals through a wide range of water activities that take nature’s best interests into consideration, including eFoil surfboards, electric jetskis, jet cars, and wakesurfing options.
DUBAI INTERNATIONAL AIRPORT’S work to cut carbon emissions has been recognised with a Level 4 “Transformation” accreditation from the Airports Council International (ACI) Airport Carbon Accreditation (ACA) programme, placing it among the top 5 per cent of participating airports worldwide to achieve this status. e Transformation certi cation is awarded to airports that realise absolute emissions reductions and drive systemic change with its stakeholders. Working in strategic alignment with the UAE’s wider goals, Dubai Airports is committed to playing a vital role in supporting the country’s Net Zero 2050 strategy. e airport has been working hard to minimise its environmental impact and enhance operational e ciency, with a comprehensive focus on decarbonisation, resource conservation, and the adoption of cutting-edge technologies.
Dubai Airports to get world’s largest airportbased rooftop solar panel installation project
DUBAI AIRPORTS has announced a landmark collaboration with Etihad Clean Energy Development Company, a wholly-owned subsidiary of DEWA, to launch the world’s largest roo op solar panel installation project at an airport. is phased project of total 39MWp of clean energy, which will be fully operational by 2026, involves the installation of 62,904 solar panels across Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC) airports, set to generate 60,346MWh annually. is marks a signi cant stride toward decarbonising airport operations. e solar panels, which will span passenger terminals and concourses across both airports, are expected to o set 23,000 tonnes of CO2 annually — equivalent to taking 5,000 cars o the road or powering 3,000 homes for a year. e energy generated will meet 6.5 per cent of DXB’s power needs and 20 per cent of DWC’s, reinforcing Dubai Airports’ long-term vision for cleaner, smarter, and more sustainable operations. To solidify this ambitious initiative, Dubai Airports and Etihad Energy Services Company formalised an agreement during the prestigious World Green Economy Summit organised by the Dubai Supreme Council of Energy, Dubai Electricity and Water Authority, and the World Green Economy Organization. e agreement was signed by Paul Gri ths, CEO of Dubai Airports and Dr. Waleed Alnuaimi, CEO of Etihad ESCO.
Icelandair to fly to Istanbul Icelandair has announced plans to add Istanbul to its route network. From 5 September 2025, the carrier will be offering flights to Istanbul International Airport four times a week from Keflavik International Airport, Reykjavik. The flight time will be around five hours and thirty minutes, operating on the Boeing 737 MAX 8 aircraft.
Emirates flies NBA cup to New York Emirates delivered the Emirates NBA Cup trophy to New York last month on its Airbus A380, emblazoned with a unique NBA livery, with basketball-themed cabin décor and themed meals available across all classes. The airline is the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup.
Emirates resumes Edinburgh flights Emirates has resumed flights between Dubai and Edinburgh after a hiatus of more than four years. The route was first launched in 2018, but suspended in 2020. It is initially being operated on the Boeing 777 due to delays of the initially-planned new A350, which was delivered in November 2024, and is scheduled for service from January.
Imbiba to open third hotel in London Leisure, lifestyle, and entertainment investor Imbiba will open its third hotel under the House of Gods brand. The 78-room property is set to open in 2025 in London’s Canary Wharf, in a complex with other Imbiba brands including an Amazing Grace music venue, a rooftop bar, and an events space operated by Camm & Hooper.
Hyatt and Grupo Piñero to join forces
Affiliates of Hyatt and Grupo Piñero will soon begin a long-term joint venture, headquartered in Palma de Mallorca, Spain, to manage Bahia Principe-branded hotels and resorts and own the Bahia Principe brand. The 50/50 venture is expected to expand Hyatt’s all-inclusive room portfolio by approximately 30 per cent.
Mama Shelter to debut in Amsterdam
Ennismore’s Mama Shelter
Amsterdam will be located in the city’s Noord district with 150 rooms, and four F&B venues including a rooftop bar, an all-day dining restaurant, restaurant bar, and terrace bar. It will also offer several meeting and events spaces, including “karaoke rooms and fully kitted breakout containers”.
Cathay Pacific relaunches Hong Kong-Riyadh
Oneworld member Cathay Pacific recommenced its nonstop passenger service between Hong Kong and Riyadh. The service is operated by its Airbus A350-900 aircraft, with business, premium economy, and economy cabins, departing from Hong Kong every Monday, Thursday and Saturday.
flydubai begins flights to Bhairahawa
The Dubai-based carrier’s new flight to Nepal is its second route to the country, since it first launched flights to Kathmandu in 2009. Since flydubai started flying from Dubai to Nepal, it has carried more than three million passengers between the two points. The new flights will operate daily from Terminal 2 of Dubai International Airport.
Aman to open new Maldives property
Aman is set to open a new 52key property with 16 branded residences in the Maldives’ Vaavu Atoll. The Aman Maldives was designed by longtime collaborator Kerry Hill Architects, and the private island oasis will be located within one of the most secluded and exclusive parts of the Maldives, known for its exceptional diving.
Perth to get its first airport hotel
Perth Airport has partnered with Accor to operate the first hotel on the airport estate under the Pullman Hotels & Resorts brand.
The new Pullman Perth Airport is set to open in 2027 with 240 rooms and suites across eight floors, a rooftop restaurant and bar, lobby lounge café, gym, sauna, meeting facilities, and co-working spaces.
As our idea of what constitutes true luxury in the modern day continues to evolve, the draw of multi-generational travel rises alongside it
In our increasingly fast-paced world, changing consumer demands and societal values have led to a shift in what we view as a true luxury. Status and labels have taken a step back as different values become highly-coveted: products or services that are tailored just for you; having enough time and space to be fully present in immersing yourself in an experience; being able to switch off from the world to indulge in self-care; and spending quality time with loved ones, for instance. Emotional fulfilment has become key to spending, and consumers are increasingly opting for authenticity
over performative box-ticking, choosing family and community over parasocial relationships, and becoming much more intentional with how they spend their time.
One travel trend exhibiting this shifting notion of luxury is the rise in multi-generational travel. Also known as 3G holidays (i.e. those involving three or more generations) or intergenerational travel, this is the family holiday transformed. Although the idea has been popular in some parts of the world – such as Asia and the MENA region – since the 2010s, the trend really came into its own after the COVID-19 pandemic. With many people around the world
OPPOSITE
finding themselves unable to visit loved ones due to the differentiating travel and entry restrictions in 2020, they got creative by finding a midpoint – and realised that this could be a profoundly rewarding new way to connect. And almost five years after the pandemic, the trend is showing no signs of slowing down.
In a recent Booking.com study, 58 per cent of travellers admitted that their parents had paid for part or all of their holidays. Among the reasons why 80 per cent of Boomers surveyed were happy to fund these trips for their now fully-grown children and grandchildren? Because they now prioritise shared experiences over
material wealth, and wish to help the younger generation – particularly those affected by the increasing cost of living – experience more of life through the joy of travel. Even more so if the generation that’s funding it gets to share it with them. In some parts of the world – such as China, India, Brazil, and the Middle East – where there has been a growing young middle to upper-middle class, many young parents are choosing to take their own parents along on the trips that they couldn’t afford as easily when they were growing up. Whoever’s paying, it’s typically the middle and younger generations taking the initiative – and deciding on the itinerary. A report from the US Chamber of Commerce Foundation found that Gen Z influences US$600 billion of family spending. Another report, from the all-inclusive Beaches Resorts in the Caribbean, found that 49 per cent of parents polled were swapping solo getaways for multigenerational trips. Of those surveyed, 50 per cent said they would prefer a multi-gen vacation over one with just their kids, and 76 per cent felt this would be the ultimate way to make memories as a family. Nostalgia for their own childhoods was a factor –60 per cent of parents surveyed said that some of their core memories of travel as children included their
DID YOU KNOW?
Turkish Airlines offers special deals for passengers booking in small groups, be it for friends, families or wedding parties. They also offer family loyalty memberships. To inquire further, it’s best to contact them directly.
grandparents, while 67 per cent wished they’d spent more time with them while they could.
When done right, it could mean lucrative bookings for groups that stay for longer
Despite the fact that researchers have uncovered significantly different travel habits between Boomers, Gen Xs, Millennials, and older Gen Zs, multi-generational travel could be a way to bridge the gap between them all. Although a catch-all approach could be challenging for hotels and tourism operators to navigate – especially at a time when niche interests are also finding their feet – when done right, it could mean lucrative opportunities involving larger bookings for groups that stay for longer, and spend more. The model doesn’t just work for families related by blood, either – private group travel is on the rise for “found family” too, with an increasing number of options being curated for groups of friends, ranging from anything from six to fifty guests.
In 2022, the group travel market size was estimated at US$311.97 billion, and studies have found that 33-40 per cent of the US$270 billion spent on leisure travel is
on multi-generational travel. Luxury travel advisory Virtuoso’s Luxury Travel Trend Watch: 2025, created in partnership with travel trend forecasting agency Globetrender, showcased that 2025 will be the first year in history wherein up to seven different generations can travel together. This includes the babies of Generation Beta (2025 to 2039) and their Generation Alpha (2010 to 2025) siblings, born to Gen Z (1997-2012) and Millennial (1981-1996) parents, alongside older family members from the Gen X (1965-1980) and Baby Boomer (1946-1964) era, and even the The Silent Generation (1928-1945). Dubbed “XZ Beta Travel”, this presents an opportunity for businesses across the spectrum to become a part of treasured family traditions. Along with the sentimental and financial reward, it can also inspire brand loyalty. Whether it’s for a life event – such as a milestone birthday or anniversary, a celebration-oriented family reunion, or a holiday occasion, such as the upcoming festive season – if you and yours are looking to get on board, here are some ideas for your next unforgettable family holiday.
One of the simplest ways to enjoy a family trip is to book a hotel that allows for interconnecting rooms, offering families the chance to stay together while they travel together.
In Dubai, Jumeirah Beach Hotel’s new Ocean Family Club rooms offer access to The Family Club and special club benefits, with adaptable amenities including Murphy beds. Also in the UAE, the Grand Plaza Mövenpick Media City offers Family Connecting Rooms that sleep up to six people – as does Spain’s Anantara Villa Padeirna Palace Benahavís Marbella Resort. Hilton offers these at many of its properties across the world, guaranteeing their availability at the time of booking through their Confirmed Connecting Rooms icon – thereby absolving the need to wait for check-in to confirm that your family will be just a door away.
Ski chalets are a natural choice for family or private group holidays. Offering a self-contained space surrounded by beautiful scenery, invigorating mountain air, and fun activities for people of every age – be it skiing, curling up with a book by the fire, or kicking back at the aprèsski – it’s a fulfilling way to get the most out of a singular destination. Two excellent picks include the Aman Le Melezin – a stunning property in the heart of Les Trois Vallées in the French Alps – and the Ultima Crans-Montana. The latter is a fairytale-worthy multi-award-winning retreat in Switzerland’s tranquil Plateau de Plan-Mayens, with two outstanding ski-in ski-out chalets that can house up to 38 guests across 16 bedrooms. Inside, you’ll find a private spa, cinema, games room, and cigar lounge, as well as a heated pool.
For those who love the great outdoors, a glamping getaway could hit the spot. A portmanteau of “glamour” and “camping”, great glamping spots can be found across the world, including Shinta Mani Wild in Cambodia; the Clayoquot Wilderness Resort in Vancouver, British Columbia; and the Glamping Village Totonoi at Mount
Fuji, Japan. In the UAE, Ras Al Khaimah’s Longbeach Campground makes it easy for families to pick-andmix among accommodation types. Aside from the Deluxe and Family Tents, there are 10 Safari Suite tents that can fit up to four people each (with private showers), and the iconic Panoramic Dome Suite Tent, which comes with its own bathroom, terrace, and spa bath. The latter can fit four adults and two kids, or six adults, and its glass exterior gives guests the chance to stargaze together. However your group divvies up where you sleep, it’s easy to come together at the infinity pool bar or the beach dining area, enjoy sports together, or watch a movie at the outdoor cinema.
If you’re dreaming of an African escape, the Chichele Presidential Lodge in Zambia’s South Luangwa National Park is scheduled to open in March 2025, with breathtaking access to exquisite natural surrounds. The property was the former home of Zambia’s first president, artfully reimagined for a modern clientele while retaining key elements of the original grand colonial décor. Of its ten suites, two are connected by a Safari Lounge with a private sitting room and dining room. They also come with a private veranda, plunge pool, outdoor shower, and butler’s lobby, as well as a dedicated golf cart to take you to and from the dining areas, gym and fitness areas, 18.5m rim-flow pool, and communal deck (where you’ll find yoga and meditation classes).
A trip there could be combined with one to the Lolebezi Safari Lodge in the Lower Zambezi National Park. The property boasts a private river setting within a five-hectare expanse of the UNESCO World Heritage Site, with four suites and two family units ideal for small groups. Here, luxury is centered around attention to detail and fine finishings in the midst of the most peaceful natural setting, with gourmet dining, an on-site spa, indoor and outdoor showers, and the chance to experience wildlife literally on your doorstep.
Although Africa is the leading place in the world to see the “Big Five”, there are other destinations offering unique safari experiences, including Sri Lanka, Borneo, Nepal, Brazil, and Australia. One can even be found in the UAE, at the Sir Bani Yas Island. Accommodation options include the Desert Islands Resort and Spa by Anantara, as well as the Anantara Sir Bani Yas Island Al Yamm Villa Resort, an all-villa sanctuary right in the heart of the private island’s Wildlife Park. Just 250km away from the UAE capital, there, you can see free-roaming Arabian oryx, ostrich, hyenas, cheetas, giraffes, gazelles, deer, sea turtles, dolphins, and more.
If activities are what get your family going, the UAE’s JA Beach Hotel has it all, from golf and mini golf to watersports and diving, tennis, eight different pools, a splash park adjacent to two kids clubs, a spa, a shooting club, and even its own equestrian centre. Their Premium One Bedroom Suite can fit up to two adults, three kids, and one infant, with its own foyer, separate living room, dedicated suite pool, and premium lounge access. If you prefer a mountain setting, the JA Hatta Fort Hotel's Three Bedroom Deluxe Villa offers guests just as much to do under the backdrop of the Al Hajar Mountains instead, with a private spa bath, private garden and pantry, and room for up to six adults and two kids.
For something even more exclusive, Four Seasons Hotels and Resorts offers Private Retreats in various locations around the world, including Mauritius, Anguilla, Japan, Costa Rica, Vietnam, and the US. In the
UAE, the Anantara Santorini Abu Dhabi Retreat can be fully booked out for private use – leaving all 22 of its stunning rooms and suites, its gorgeous infinity pool, and the use of its private cinema just for your group
A traditional style of building with a central courtyard surrounded by rooms and common areas, a Moroccan Riad could be considered the ultimate private villa. Among the most beautiful in Marrakech are Dar Darma, Le Farnatchi, La Sultana, Riad Palais Sebban, L’Hôtel Marrakech, and El Fenn – which is, quite literally, a former palace. Other jaw-droppingly beautiful places to stay in the pink city include the Royal Mansour Marrakech, La Mamounia, and the Four Seasons Resort Marrakech.
For equally royal courtyard-style accommodation but within the GCC, the recently-renovated Jumeirah Dar Al Masyaf’s Arabian Houses are a treasured secret for those in the know. Located within a series of
enchanting garden-filled waterways, they have Palm Houses, Cove Houses, Beach Houses, and Malakiya Villas.
While these can be booked on an individual room basis, you can also opt for a two-bedroom family room or suite, or a three-bedroom villa with a private plunge pool. For a truly dreamy retreat, the Royal Malakiya Villa boasts two floors of opulent living spaces that can sleep up to eight guests at a time, with its own plunge pool, en-suite spa bath, a PlayStation home theatre system, dedicated abra station, a private butler, private beach access, and complimentary entry to the waterpark. For bigger groups, the same amenities and more (including a private courtyard and Majlis) can be had by booking out the Beach House in its entirety, capable of accommodating up to 30 adults, or 20 adults and 20 children, at a time. With 1,300km of indoor and outdoor living space and stunning décor, it will be a trip to remember forever.
INTERVIEW YI-HWA HANNA
The Miami-inspired Delano Dubai has opened its doors on Bluewaters Dubai, with 251 guest rooms - including 84 suites - and an exclusively luxurious South Beach vibe. We chat with Gaurav Bhushan, Co-CEO of Ennismore, to learn more
Delano has quite a unique concept. Can you tell us a bit about it? Delano is more than just a hotel; it’s a lifestyle experience – and it was truly one of [these], if not the first. When Delano debuted in Miami in 1995, it revolutionised hospitality with its charismatic, modern, and stylish approach – standing apart from the traditional, often overly formal five-star service that was common at the time. It resonated instantly, quickly building a devoted following among stars and trendsetters alike, and continues to influence what we now recognise as modern hospitality. Delano Dubai is the latest chapter in this ongoing narrative, designed around those same ideals that made the original an icon. It captures that chic, high-energy social atmosphere with spaces like the legendary Rose Bar and Blue Door, complemented by wellness offerings through our partnership with HWH Studio. Delano Dubai delivers a magnetic experience that will resonate deeply with long-time brand enthusiasts while captivating a newer audience.
Why was this the right time to bring this brand to the Middle East? The region, especially Dubai, is a booming luxury travel market with a growing population of discerning guests seeking immersive experiences. Yet even with the unmatched array of high-luxury experiences in Dubai, we saw the opportunity to bring a genuinely fresh vision to the region, much like the original location brought to Miami. The combination of understated style and a buzzing social atmosphere is unique and, we believe, highly relevant. So often, sophistication means quiet, and high energy means flashy. Delano Dubai steers clear of clichés to deliver that perfect balance of what today’s luxury guests seek in travel and beyond.
Why Bluewaters Dubai? Bluewaters Dubai is an iconic destination with an exclusive yet accessible feel that is perfectly suited for our type of guest. It provides stunning waterfront views, proximity to Dubai’s prime attractions, and a sense of seclusion that’s ideal for a boutique luxury experience. The vibrancy of Bluewaters resonates with the brand’s DNA, offering an immersive environment that caters to both international travellers and the local community looking for a unique, refined escape. We are honoured to partner with Dubai Holding on this exciting project.
The rooms have some interesting names. What's the philosophy behind this? Delano Miami introduced “Delano White.” The corridors of the hotel were softly lit, leading guests into crisp, bright white rooms that would surprise and awaken the senses. More than simply decor, it elicited an emotional, sensory reaction. This design signature is used to the same emotive effect at Delano Dubai and is captured in our room names – Rising Light, Waking Eclipse, Midnight Dawn. Each expresses the feeling of moving from dark to
light; of senses being pleasantly surprised and a growing lightness.
Wellness is clearly important to the Delano brand. Why is this key in this day and age? Today’s travellers prioritise holistic wellbeing as part of their lifestyle, and Delano’s wellness offerings respond to this need. In a city like Dubai – where wellness is at the forefront – it’s essential to cater not only to the global market but also to the local community seeking balance and rejuvenation. Wellness here isn’t just an amenity; it’s central to the experience of luxury, encompassing restorative treatments, mindful spaces, and cutting-edge fitness options. A small but illustrative example can be found in the in-room weighted blankets, which are scientifically proven to aid in deeper, more restorative sleep. Additionally, our strategic partnership with HWH Studio, led by wellness expert Adrienne Everett, reflects this commitment. As Delano Dubai’s wellness architect, Adrienne brings bespoke fitness and mindfulness experiences that blend seamlessly into our guests’ stays, ensuring they can recharge and find balance.
What will make Delano Dubai stand out in this sophisticated market? I believe our strength lies in Delano’s unique blend of sophisticated style, immersive social spaces, and personalised service. Our signature outlets Blue Door and Rose Bar, from the original Miami property, bring a unique nightlife and dining experience, and our partnership with the RIKAS Group in opening La Cantine Beach and Gohan, as well as Paris Society’s Maison Revka, only enhances our food and beverage offerings with these established and celebrated partners. The design-led spaces and tailored wellness offerings provide a refined and memorable stay, unmatched in Dubai’s hospitality landscape. Lastly, the five-bedroom Delano Penthouse designed by La Bottega Interiors and set exclusively across the seventh floor with a personal elevator entrance is unrivalled.
What’s your favourite aspect of this property?
Delano Dubai brilliantly showcases all facets of Ennismore: creative storytelling, exceptional design, exceptional programming, a brand-led experience and dynamic F&B outlets. I have no doubt this approach will resonate with and foster community in the market, and build on the legacy of the iconic Delano brand.
The birthplace of the Kingdom A 300-year-old legacy
On track to open within the next few years, the Baccarat Hotel & Residences Dubai are set to be a shining new addition to the city’s Downtown skyline
In 2026 or 2027, Dubai will welcome a new shining star to its list of oustanding hotels and residences: the Baccarat Hotel Dubai. e UAE’s rst property from the iconic French luxury brand – world-famous for its ne crystal –will be located in the heart of Downtown Dubai, with 145 keys, a plethora of buzzworthy dining experiences, and jaw-dropping architecture. Every view in the crystalline towers will o er views of the Burj Khalifa.
“ e view was very important to us, as was the site’s proximity to business districts like Dubai International Financial Centre. We believe the brand, and our partnership with the brand, can represent itself really well in an urban setting like this. We felt the need for a luxury development in Downtown, and we think it will rede ne [the area],” says Abdulla Binhabtoor, CEO of Shamal Holding – the investment rm behind the project.
e partnership has come at a time when branded residences are on a notable rise. “We see ourselves as curators. When we work on a development, we look for the right brand that ts what we’re trying to do; the right development partner, and then combine that data. We then nd the right architect, the right interior designer, and so on,” Binhabtoor says. In this case, the right partners included H&H Development as the developer, SH Hotels & Resorts – which
operates the Baccarat Hotels brand globally – and the award-winning Studio Libeskind leading the architectural design, which will feature interiors cra ed by 1508 London. “We are believers in mixed-use developments – residences combined with a hospitality component – since this enables you to deliver a full 360 experience,” Binhabtoor says. “A brand like this has a log of legacy; a lot of tradition, and a lot of beauty in the way it represents itself. It’s not about [reaching] a certain demographic, nor about the brand or the residence. It’s about how a guest or resident would be living in a space that aligns itself with the particularly de ned lifestyle of the brand,” he adds.
Raul Leal, CEO of SH Hotels and Resorts, explains that a key factor in the rise of branded residences is the emotional connection a brand has with its customers.
“And when you think about Baccarat, it’s been around for 260 years – that’s quite a connection,” he says. “I think today, people fall in love with these kinds of brands, and aspirationally, they want to be a part of them in some way. [ ey’re] an extension of what people are looking for more of in their life.
ey love the fact that we’re able to provide the essence of a brand inside a building like this, with all the hospitality amenities, and aspects that make [them] feel like they are part of it. It’s really about the emotional connection that people feel to some of these wonderful brands that have been around for a long, long time. It o ers something that isn’t your cookie cutter experience,” he says.
In the case of the Baccarat, Leal explains, what will make this project stand out is that it will re ect consumer preferences – “which is really the trend today,” he says. “I think Baccarat will be special from that perspective because it’s unique, it’s intimate, and we will provide a level of service that will bring a uniqueness [to what is being o ered in this standard of luxury in the market]. It will have extremely high standards of service, while also o ering a little more playfulness and approachability, which is what a lot of new consumers are looking for today – a place where they can feel comfortable at home, but at a very high level. We think it’s really about understanding the consumer well, and knowing what they want in advance, then delivering all that. And that’s really what great brands of the future are doing now.”
It’s not about selling a label here, but rather, a lifestyle. Whether you’re a resident, a guest, or a local just dropping by to enjoy some of the hospitality offerings, the property is poised to become a key attraction within the area. “What defines the development is the micro-environment that it will create around it. It will change the landscape of the neighbourhood,” Binhabtoor says.
Outside of the residential towers, the hotel part of the property will play host to a range of oustanding food and beverage options that will likely draw customers from all across the city. The famous Baccarat Bar will be among them – apt to become a highly coveted spot for after-work catch-ups, as well as an elegant nightlife haunt. Some venues will be managed by the hotel, while other complimentary venues will be run by other operators, each drawing in a wider scope of guests all seeking the same sophisticated yet welcoming feeling of modern luxury.
“This energy will gradually transcend into the whole neighbourhood, and then it starts changing as a whole,” Binhabtoor says.
At this stage, the teams are putting in a vast amount of their time and energy on the details from a design and experience perspective, to make sure that they get the right product from the ground up. Once that has been achieved, the hotel, food and beverage, and even spa options will add the extra layers enriching it.
“As owners of a mixed-use development, who are staying with the project – we’re not just developing something and then going away, but rather, we’ll continue to be involved with it – we want to make sure that every component of the property continues to work well together,” Binhabtoor says.
“While we have residents, we’ll also have guests at the property. We’re looking after that entire ecosystem. And after it’s open and running as a part of our community, we’re going to keep applying the same attention that we’re applying today, to build it.”
The team promises that aside from the legacy of the renowned 260-year-old brand, the liveability factor is also going to be very high. This best-in-class philosophy is an extremely important part of the Baccarat ethos. “As we scale around the world, we don’t want to just show up in a community and say, ‘Okay, we’re here.’ It has to be very comfortable, and it has to be alluring
in different ways. We have to provide exceptional service as well, and one of the things that will make the Baccarat Hotel & Residences Dubai unique is that we’ll do lots of community-driven activations,” says Leal.
A choice-driven community aspect that is crafted with local partners will be a key part of the experiential vibe. The activations in question will be arts-driven, and seamlessly incorporate aspects of pop culture alongside the brand’s intimate, elegant reputation. “It’s pretty clear to us that, in this day and age, the true meaning of luxury is about having choices,” Leal says, explaining that while the highest levels of service and execution must be there no matter what, what people want is plenty of choice – from what they want to access, to how they’re able to access it. Binhabtoor agrees: “People [tend to] gravitate towards beautiful things and beautiful environments. So, in creating developments like this, we want to make sure that we have that cohesion,” he says.
The entire team behind the Baccarat Hotel & Residences Dubai, from Shamal Holding to H&H Developments, and SH Hotels & Resorts, is aligned when it comes to their idea of what defines luxury. To them, it’s not about dressing items with gold or marble –or crystal – but rather, creating a feeling of
something treasured, through the experience of what we see, feel, and connect with within a space. Ultimately, their goal is to design a space that makes people feel good.
The human-first connection is central to all of this. For instance, while customers can access an app, those who prefer to speak to a human being can still pick up the phone to do so. To them, the role of technology is still, first and foremost, to facilitate better service. AI can be used to gather data to find out how they can better serve their consumers, for example. “Technology makes you more informed. If you’re more informed, then you’re more able to predict and anticipate.
In a hospitality environment, if the people behind the scenes are more well-informed, then they will be more easily able to deliver a better experience for customers,” says Binhabtoor. “We certainly don’t see robots running around our luxury hotels anytime in the near future,” says Leal. “We don’t want to lose that connection with our customers, at the end of the day,” Leal adds.
“The success of any project has to do with the alignment of all the stakeholders working on the project. I think with this project, all of us who are involved in the development share the same vision and share the same attention and same energy about it. And that’s how great products and services are produced,” says Binhabtoor.
From privacy to personalisation, chartering a private flight isn’t just an enjoyable luxury – it can be a key advantage for busy high-level executives
Flexibility, privacy, and time-saving efficiencies are key factors driving a growing preference among top business executives for VIP charter flights. This is increasingly becoming the norm across various business sectors and industries as these executives are constantly seeking ways to optimise their productivity, reduce stress, and streamline their travel routines. Whether it’s attending crucial meetings, negotiating deals, or managing global operations, the need for efficient travel solutions has become imperative.
One of the most significant advantages of chartering a private flight is the ability to customise the entire journey. Unlike commercial travel, which is bound by fixed schedules, routes, and policies, a chartered flight allows for a tailor-made experience. Travellers can choose their departure time, pick the most convenient airport, and even adjust the flight plan if needed – all without the constraints that come with commercial air travel. This level of personalisation is a game -changer for those whose business requires constant adaptation and responsiveness.
Flight customisation is not limited only to flight schedule. Every aspect of the in-flight experience can be tailored to meet specific needs, whether it’s creating an environment conducive to work or relaxation. High-level executives can conduct private meetings in the air, make conference calls, or simply unwind in a luxurious setting. Onboard facilities such as high-speed wifi and gourmet catering ensure that the passenger’s experience is not only productive but also comfortable. Privacy is another critical factor that has contributed to the growing demand for VIP charter flights, particularly in regions like the Middle East. Known for its fast-
expanding private aviation market, the region is projected to see its market value grow from US$566 million to US$943 million by 2029. The increasing number of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) relocating to the region has further boosted this demand. While private aviation was once associated with celebrities and royalty, it is now becoming the preferred travel mode for many top-level business professionals who prioritise discretion and confidentiality.
The appeal of VIP charter services lies not just in luxury but also in security. In an age where concerns about privacy breaches and cyber threats are growing, the ability to control one’s environment becomes essential. Private jet travel ensures that sensitive business discussions remain confidential, and the small number of passengers allows for a safer and more controlled space. For executives dealing with high-stakes negotiations or mergers, this level of privacy is not just a perk – it’s a necessity. Additionally, the convenience of private aviation cannot be overstated. Executives operating in major financial hubs such as Dubai, Riyadh, or Doha can travel between cities with ease. Dubai’s Al Maktoum International Airport, which opened its VIP terminal in 2016, now handles around 17,000 private jet flights annually – a figure that has steadily risen. The ability to bypass the usual hassle of commercial airports translates into significant time savings. This is especially important for those whose schedules are packed with back-to-back meetings or international commitments.
It is worth noting that VIP charter flights are not solely for those who own private jets.
Despite the premium price associated with VIP charters, there are numerous options that make this mode of travel more accessible than one might expect. Various options, including on-demand charters, aircraft leasing, and jet card programmes, make private aviation more accessible to a wider audience. On-demand charters, for instance, allow for flexible, one-time bookings tailored to specific requirements without the long-term commitment of ownership. These flexible models are particularly popular in the Middle East, where businesses often require frequent, short trips between regional centres.
The growing demand for private aviation is supported by substantial infrastructure developments across the region. In Riyadh and Dubai, ongoing airport expansion projects are enhancing the capacity to accommodate the increasing number of private jet movements. Government initiatives and global events such as major business expos have also contributed to a rise in VIP charter flights, particularly for business purposes. In fact, according to the Middle East Business Aviation Association, 70 per cent of private jet flights in the region are for business, underscoring the integral role that private aviation plays in the professional landscape.
As the world becomes increasingly interconnected, the demand for fast, efficient, and secure travel options will only continue to grow. VIP charter flights represent not just luxury, but a vital tool for professionals seeking to navigate the complexities of global business. The future of travel excellence is where customisation, privacy, and efficiency converge to create an unparalleled experience for those who refuse to compromise.
Unlock one-of-a-kind experiences with Marriott Bonvoy Moments
ROOM UPGRADES ARE LOVELY. A free night is a treat. But front-row seats at sold-out events – now that’s memorable. Every time you stay or dine at a participating Marriott Bonvoy property, travel with a partner such as SIXT, or host an event, you can earn points for future stays or once-in-a-lifetime experiences through Marriott Bonvoy Moments.
The authentic Bavarian experience began with traditional embroidered dirndls and leather lederhosen delivered to our door at Le Méridien Munich. At Irmi, the hotel’s modern German restaurant, a private drinks reception and spread of Bavarian food awaited the Marriott Bonvoy members who successfully bid on the VIP Oktoberfest experience.
Our host Julian was excellent, recommending German beers we should sample and the ‘dos and don’ts’ of Oktoberfest. Fully briefed and dressed for the occasion, our group was escorted to the Oktoberfest site to explore areas such as Oide Wiesn (Old Oktoberfest) with quaint wooden carousels and puppet shows. Finally, it was time to enter the
Marstall tent – one of the favourites, with a sweeping red roof and live upbeat music.
Thousands of visitors descend on these tents early in the morning to secure seats – so it was a relief to have our spaces reserved. Our table was in prime position too: in the centre of the tent, right below the stage. Swept along with the spirited crowds, we found ourselves wielding amber steins and dancing on the benches.
Hacker tent was the final stop of the night, with canopies of painted stars extending overhead and a brass band on a revolving stage. Loaded platters of roast pork, potato dumplings, and Wiener Schnitzel arrived at our reserved table, along with yet more beer –the perfect end to experiencing Oktoberfest Marriott Bonvoy style.
Case study 2: NFL box tickets at Tottenham Hotspur
The 62,850-seater Tottenham Hotspur Stadium was packed out for the 2024 NFL London Games in October – but thanks to Marriott Bonvoy Moments, I had a ticket. American football fans sporting emerald green or purple jerseys streamed into the gleaming stadium to watch the show down
between the New York Jets and the Minnesota Vikings.
With our box passes ready, we headed up to Level 2 for the Sideline Suites where the Marriott Bonvoy box awaited us. We were welcomed with a glass of fizz and met the other members who had used their points to bid on one of the exclusive NFL Moments packages.
Our group was well taken care of, with a stocked bar manned by dedicated staff and a continuous stream of elevated game snacks. When the action started, we headed into our private seating area. Between the smiling cheerleaders, the mascots on the sidelines and the pitch action, I never knew quite
“Thousands of visitors descend on these tents - so it was a relief to have our spaces reserved”
where to look, but the atmosphere was electric. Points were scored, tackles were made, and the clock ticked down to zero. Vikings – 23, Jets – 17, exhilarating memories – 1.
New Moments across the world are constantly added to the website. These can be redeemed with Marriott Bonvoy points through auctions or fixed prize packages – with a few special Moments available for just one point!
Upcoming Moments include a private Maison Mumm Champagne experience with a stay at La Caserne Chanzy Hotel & Spa, Autograph Collection on 20-21 February 2025 (bid by 13 January). Alternatively, bid by 19 December to enjoy an evening with Nigella Lawson at St. Pancras Renaissance Hotel, London on 29 January.
As Saudi Arabia’s rules change around Airbnb and holiday home rentals, what does the future hold for short-term letting in the kingdom?
Earlier this year, Saudi Arabia marked a significant milestone in its burgeoning growth story, with the announcement that the kingdom had welcomed over 100 million tourists.
Sporting events such as boxing, golf, and football have provided huge levers to attract the crowds and refresh the image of the kingdom over recent years, as it makes huge strides towards Vision 2030. But it might come as a shock to find out that the Airbnb sector is also coming on leaps and bounds. Dubai has shown itself to be one of the most profitable cities for Airbnb owners in the world, and Saudi now has its eyes on replicating, if not surpassing, those achievements. In fact, the number of properties currently on the short-term rentals market in Saudi is already around 50 per cent of the inventory we have in Dubai – so they are catching up quickly.
Since a new bylaw was announced in February 2023, the short-term market has opened up a lucrative income stream for Saudi citizens who are property owners. The new legislation has also attracted the attention of foreign investors who want to be ready and waiting if non-citizens are eventually allowed to rent out their home. For now, Saudi citizens might be the only ones allowed to rent out their properties in such a way, but of course any tourists and residents of other nationalities can be tenants.
The law is like that of Dubai, where the property owner must apply for a permit and submit title deeds and relative documents to complete their application. There are also rules around how prices are displayed, and the images of the property must be accurate and up to date. Standards around cleanliness and maintenance are taken very seriously to protect tourists, and the authorities require visitors to present their ID to gain access –
in the same way you must do to stay in hotels in the region.
Mega developments in the kingdom such as Neom, the Saudi Red Sea, and AlUla all hold big potential for hospitality – and with thousands of new hotel keys being added to the inventory in the next few years, tourism will continue to boom. But as we have witnessed in the UAE, visitors’ needs have changed and not everyone wants the traditional hotel stay anymore. This opens up a very exciting opportunity for the short term rental market, and I am looking forward to seeing how this develops
According to data from AirDNA, Riyadh for example, currently has 7,871 listings – a 143 per cent increase on the previous year. The appetite is there, and the market will mature more and more as investment comes in and the kingdom’s infrastructure grows. Another interesting piece of this story is that housing and real estate features heavily on the agenda for Vision 2030, with a key promise to increase access to affordable, safe and well-located housing for first-time buyers. The Housing Report showed that the home ownership rate reached over 63 per cent at the end of 2023, an increase of 16.7 per cent from 2016. The kingdom’s target for home ownership by 2030 is 70 per cent and it looks well on track to reach this. Naturally, with more homeowners comes more stock for the short-term rental market and this is something businesses like ours are very keen to be a part of.
As per recent figures, revenue from short-term rental services in Saudi Arabia is projected to reach over US$600 million in 2024 in the wake of the combined effect of the country’s policies to boost inward tourism and foreign investments.
provides a selection of expertly cra ed dishes that can be enjoyed at any time.
Business Traveller Middle East gives Mohamad Saade, general manager of Radisson Hotel & Residence Riyadh Olaya, five minutes to pitch his property to prospective guests
In the vibrant heart of Riyadh, Radisson Hotel & Residence Riyadh Olaya is perfectly positioned to o er business travellers, leisure guests, and long-term residents a delightful experience. Located in the bustling Olaya district, Radisson Hotel & Residence Riyadh Olaya provides easy access to the city’s business hubs, government o ces, and top-tier retail destinations. Just minutes from the King Abdullah Financial District, Riyadh Boulevard, and other iconic landmarks, our hotel is ideal for business travellers who seek seamless connectivity and unparalleled service. For those looking to explore Riyadh’s rich cultural heritage, guests can easily visit historical attractions such as the National Museum, Al-Masmak Fortress, and Diriyah, the birthplace of the Saudi state.
Whether you’re here for a short visit or an extended business trip, we provide a range of accommodations to cater to every need. Our hotel features a variety of contemporary guest rooms and fully-furnished serviced apartments, making it a perfect choice for both short-term guests and long-term residents.
Each of our rooms and apartments is designed with comfort, style, and functionality in mind. With modern interiors, ergonomic workspaces, highspeed internet, and in-room entertainment options, business travellers can maintain productivity while enjoying the comforts of home. Our serviced apartments also come equipped with fully functional kitchens and living spaces, allowing guests to settle in comfortably for longer stays whether you’re in town for a week or a month.
Our hotel is equipped to meet the diverse needs of modern travellers, particularly those on business. We have state-of-theart meeting rooms and event spaces for conferences and social gatherings. In between meetings or a er a long day of work, guests can unwind at our tness centre, relax by the indoor pool, or enjoy a rejuvenating session in the sauna and steam rooms. We provide a balanced experience where work and leisure seamlessly coexist. e dining is an experience in itself. We are home to an array of food options, each o ering a distinct culinary journey. Guests can enjoy gourmet international cuisine at our all-day dining restaurant. For a more casual setting, our lobby lounge and outdoor terrace o er a selection of beverages and light bites – ideal for informal meetings or a quick break. And our 24-hour room service
Sustainability is a key pillar of our operations at Radisson Hotel & Residence Riyadh Olaya and for Radisson Hotel Group alike. We are committed to reducing our environmental impact through innovative and responsible practices. Our hotel is equipped with energy-e cient systems, and we have implemented measures such as watersaving and waste-reduction initiatives. We are also proud participants of Radisson Hotel Group’s Responsible Business programme, which focuses on reducing carbon emissions and promoting sustainable hospitality.
We are committed to supporting local communities by sourcing local produce and collaborating with local suppliers. By fostering these partnerships, we not only reduce our carbon footprint but also contribute to the local economy.
We pride ourselves on delivering the friendliest standard of hospitality, infused with the warmth and generosity of Saudi culture. Our dedicated team is committed to creating memorable moments for every guest. I o en say: “Hotels are merely buildings; it’s the people within them that create the true essence of hospitality.”
Whether you are a business traveller seeking convenience, a family on vacation, or a guest planning a long-term stay, we invite you to experience the perfect blend of comfort, delightful, convenient, and authentic Saudi hospitality at Radisson Hotel & Residence Riyadh Olaya.
The private aviation industry is experiencing a major growth period, which some are calling its golden era – and the Middle East and North Africa region is in prime position to help it soar
Demand for private planes in the Middle East and North Africa region is booming. The regional market is currently estimated at US$566 million, and by 2029, this figure is expected to reach US$943 million.
Once primarily considered a status symbol for the rich and famous, in recent years, private aviation has increasingly become seen as a wise investment for busy executive leaders, High Net-Worth Individuals (HNWIs), and Ultra High Net-Worth Individuals (UNHWI). Offering a level of convenience, flexibility, and personalisation that commercial travel typically can’t match, there aren’t just more clients seeking private jet travel now – they’re also typically younger than they were in the
past, and opting in for different reasons. Those choosing to charter private flights are appealed by the tailored, hassle-free solutions that can not only save them time and stress, but that can also take them more easily to more remote places. Flying private allows them to work onthe-go in more peace and comfort, and enjoy a higher level of privacy and security for peace of mind – and in a fast-paced modern world that increasingly prioritises experiential value, the industry is ready to heed this call.
The global business jet market size is expected to grow from U$45.9 billion in 2024 to US$66.97 billion by 2032. The figures have soared past pre-pandemic levels, at more than 32 per cent above those in 2019 – and the MENA region is not only among its most notable contributors, but even largely shaping it.
Thanks in no small part to changing regulations that have made it easier and more appealing for HNWIs and UNHWIs to flock to the region, there’s no denying that the Middle East has become a wealth magnet. In 2024, the UAE was listed as receiving the highest level of wealth migration in the world, with an estimated 6,700 millionaires relocating there before the end of the year. As well as Dubai and Abu Dhabi, Saudi Arabia’s Riyadh is contributing to this boom, with the number of centi-millionaires in these financial centres projected to rise by 150 per cent by 2040.
With many of these individuals displaying a growing preference for private flights, the industry has been quick to rise to the demand. At the start of 2024, the Mohammed bin Rashid Aerospace Hub at the UAE’s Dubai South reported that 2023 had its highest-ever business aviation movements. UK-based air charter specialist Chapman Freeborn, which was founded in 1973, has made new key appointments among its leadership this year, while it aims to build a stronger presence in the MENA market. Opul Jets expanded into the Middle East this year, launching its first aircraft in the region by designating ExecuJet’s facility at Al Maktoum International Airport as the exclusive base for all their charter flights. Gama Aviation has now completed the first phase of their new UAE-based facility, the Sharjah Business Aviation Centre, and RightJet launched its first-ever Private Jet Lounge at Dubai’s luxurious Jumeirah Burj Al Arab hotel. Private jet charter company FlySociety opened its first office in the Middle East this year, in the
heart of Dubai’s financial district, while UAEfounded Jet Luxe has been rapidly expanding its global footprint, with the premier private aviation company now boasting a presence in Dubai, Miami, Mexico, London, Paris, and Hong Kong – with more to come Tito Soares, CEO of FlySociety, attributes the rise in private air travel to the growing demand for efficiency, flexibility, and time saving, as business leaders and HNWIs increasingly seek seamless, personalised experiences. “Globally, on-demand services have become essential for managing time in today’s fast-paced world. In the Middle East, growth is fuelled by a booming economy, an increase in UHNWIs, and the region’s strategic position as a business and tourism hub,” Soares says. He explains that their commitment to bespoke services that cater to the growing demand for convenience, exclusivity, and time-saving is what makes them so attractive to clients – and that establishing a presence in the Middle East was a key next step for them. “After several successful years and the establishment of a strong foundation in Europe, we recognised the perfect moment for international expansion. Dubai was the clear choice, with its business-friendly environment, world-class infrastructure, top-tier aviation sector, and highly skilled talent pool – each aligning perfectly with FlySociety’s [own] ambitions.
The timing is ideal, as Dubai continues to lead in innovation and economic diversification, consistently attracting UHNWIs, and creating unparalleled growth opportunities across the region and beyond,” he adds.
Nicolas Castanheira, CMO of Jet Luxe, echoes the sentiment. “Countries within the GCC have successfully diversified their economies in recent years, and are focused on sustainable industries that can fuel their growth, through investment opportunities that are not available elsewhere. This shift, combined with the recent geopolitical turmoil, has created an influx in UHNWIs to this relatively safe and prosperous region. This has fuelled an ever-increasing demand for the convenience and exclusivity of private
travel,” he says. Castanheira also attributes the uptick in interest in private air travel to what he calls the “Uber-ification” of private jets: “Passengers are increasingly prioritising time, flexibility, and efficiency, which is the perfect match for private travel. The market has also become ultra competitive, especially since 2020 – passengers are now spoilt for choice, with more competitive prices driving new users to this now more affordable market. Concurrently, the Middle East has created the perfect ecosystem and infrastructure for the business aviation industry to thrive.”
Despite the boom, Soares, at least, says he wouldn’t call this a “golden era” for private air travel – not yet, anyway. “[There are] ongoing challenges with both demand and supply. While the volume of flights has increased, flexibility and availability remain significant obstacles. The industry is still far from meeting the high expectations of clients. At FlySociety, we firmly believe that quality should always be the cornerstone of private aviation, not just the quantity of flights,” he says. Soares believes that on-demand flights are the primary area of growth, driven by demand for personalised, flexible travel, and convenient access to remote destinations, among other factors. “As highnet-worth individuals and business leaders
prioritise time efficiency and eco-conscious solutions, the industry must evolve to meet these changing needs,” Soares says. He adds that FlySociety is addressing these demands by prioritising the provision of efficient, sustainable, and on-demand charter solutions with a focus on seamless personalisation.
Yet with sustainability coming under the spotlight for the aviation industry as a whole in recent years, the environmental impact of private air travel has sparked cause for concern. A study in Communications Earth & Environment found that annual CO2 emissions from private aviation rose by 46 per cent between 2019 and 2023. Amidst questions of how private jets may be fuelling climate change, celebrities who have become known for their penchant for flying private have been facing criticism and public pressure. Hot on the heels of her global Eras Tour, pop star Taylor Swift was reported as having the highest private jet emissions of any celebrity in the world, while flight tracking and history has been shared online for celebrities from Elon Musk – who has a fleet of private jets – to Kylie Jenner, Oprah Winfrey, Jay-Z, and more. And it isn’t just the glamour or amount they fly that people are talking about – it’s also how much pollution their travel habits are causing.
The environmental aspect is not something the industry is ignoring, however – far from it. Much like the commercial aviation market, private jet companies are making a concerted effort to incorporate more environmentally-
friendly initiatives, through sustainability practices that are being embedded in their core philosophies.
We anticipate a focus on cleaner, more efficient solutions, as well as more ecoconscious electric and hybrid aircraft
Castanheira, for instance, espouses the importance of Sustainable Aviation Fuel (SAF) and carbon offset programmes: “Although there is still a lot of work to be done in this area, passengers are becoming more aware of the need to become sustainable, and companies are having to adapt to this new requirement. We provide SAF options on several flights worldwide. Our Flight Care team also focuses heavily on continuous fleet optimsation initiatives; this is part of our DNA and company culture,” he says. “The industry as a whole has been working together to develop infrastructure both regionally and globally to support this progress. Plus, major advancements in hydrogen-fuelled aircraft could reshape aviation in the coming years.”
FlySociety, too, has been quick to respond to the need for greater sustainability through innovation. “Sustainability is a significant concern within the industry, particularly in relation to emissions and environmental impact. We take this responsibility seriously and are
actively working on solutions to minimise our carbon footprint. We are committed to developing initiatives that will make a meaningful difference, and will share more details on our efforts at the MEBAA Show 2024 this December,” Soares says.
The industry’s optimism for a future that capitalises on the growing demand while simultaneously getting greener is supported by the rapid breakthroughs in technology. “Over the next five to 10 years, we anticipate steady progress in private aviation technology, with a focus on cleaner, more efficient solutions, as well as the growth of eco-conscious electric and hybrid aircraft. Looking 15+ years ahead, we expect advancements in automation and AI to optimise operations, alongside broader technological innovations and improved infrastructure that will make private aviation more accessible,” Soares says.
Technology and sustainability are clearly at the top of the agenda for the private aviation industry. And with the Middle East laying the groundwork for an even brighter future – evidenced in the meteoric rise of its business, touristic, investment, and residential appeal –its effect on the growth of private jet travel will certainly be one to watch.
FORM Hotel, situated in the vibrant city of Dubai, is known for its excellence in design innovation and cultural resonance. It currently stands as the only Design Hotels-certified property in the Middle East and focuses on redefining hospitality through its seamless blend of timeless design, cultural authenticity, and modern luxury. Houssam Mansour, General Manager of tge FORM Hotel Dubai, reflects on the strategies and vision that have propelled this premium property to outstanding achievements.
Tell us about the FORM Hotel. What makes this property stand out?
FORM Hotel Dubai sets itself apart by being more than just a hotel – it’s an architectural masterpiece and a cultural hub. As the first and only Middle Eastern property certified by Design Hotels, FORM Hotel is a tribute to creativity, individuality, and craftsmanship. Every detail within this hotel reflects thoughtful design, from the custom furniture crafted by contemporary artists to the clean, minimalist lines that characterise its architecture. The interiors are warm and sophisticated, balancing a modern aesthetic with timeless elegance. In a serene location where guests can escape the bustle of Dubai’s urban energy, its location and design harmoniously integrate elements of Dubai’s maritime heritage with contemporary luxury. Guests are invited to explore the essence of Dubai through a lens of award-winning design innovation and cultural immersion.
The hotel is located in the cultural district of Al Jaddaf. Why was this location key?
The choice of Al Jaddaf Cultural Village as the home for FORM Hotel was intentional and deeply rooted in Dubai’s history. Al Jaddaf is renowned as a cultural and hospitality hub and houses UAE’s first fully sustainable building and the solar-powered headquarters of the Dubai Electricity and Water Authority (DEWA). This dynamic district is also home to prominent landmarks such as the Al Jalila Children’s Specialty Hospital, the Mohammed Bin Rashid Library – the largest in Dubai – and a thriving visual arts scene. A cultural hotspot, Al Jaddaf boasts attractions like Dubai Culture Village, Zabeel Stadium, Dubai Creek, the Floating Bridge, Dhow Wharfage, and the Al Jaddaf Waterfront Sculpture Park.
What does it mean for you to be part of the Design Hotels collection?
Design Hotels, part of Marriott Bonvoy’s premium brands, feature an extraordinary collection of over 250 meticulously -crafted hotels located across the
globe. FORM Hotel’s certification by Design Hotels is indelible proof of its commitment to providing a truly unique guest experience. This prestigious collection is synonymous with properties that stand out for their distinct character, architectural significance, and storytelling.
For FORM Hotel, being part of Design Hotels means delivering an experience that is as much about aesthetic beauty as it is about creating meaningful connections with guests. The hotel’s ethos revolves around storytelling—each space narrates a chapter of Dubai’s history, culture, and modern evolution. This affiliation demonstrates FORM Hotel’s vision of redefining hospitality through a marriage of visionary design and cultural relevance.
What benefits can guests expect with the hotel being part of Marriott Bonvoy?
As part of Marriott’s world-renowned loyalty programme, we offer our guests a range of exclusive benefits that enhance their stay. All members can earn 10 points for every US$1 spent, making their stays both rewarding and memorable. Bonvoy members enjoy perks like late checkout, room upgrades, complimentary breakfast, and more, ensuring their loyalty is met with premium recognition. This partnership bridges our bespoke hospitality with Marriott Bonvoy’s extensive global network, enabling guests to enjoy personalised service while reaping the rewards of one of the world’s most expansive loyalty programmes. It’s a winning combination of exclusivity and accessibility.
Can you share some insights from your personal hospitality journey?
I began my career in hospitality aged just 21 as a management trainee at Forte Grand in Abu Dhabi – now known as Le Royal Méridien Abu Dhabi. Since then, I’ve had the privilege of working with several esteemed international chains around the world. Recently, as a seasoned Lebanese hotelier with over 25 years of experience in the MENA region, I celebrated my third anniversary with FORM Hotel Dubai, which I consider the pinnacle of my career. I am incredibly grateful for the support of our owners, whose commitment and care have been vital to our success, and our hardworking, handpicked team.
Founder and Owner of Zerzura Rare Books
Zerzura is Dubai’s first rare and vintage bookshop. What inspired you to open it? I studied literature and languages at university, so was always interested in the world of books and the slightly romantic idea of having a shop. Then after COVID, I wanted a change in career, and to work with a tangible product that you can hold and touch, rather than something digital. There’s a resurgent appetite for physical books (bookshops seem to be cool again) and the population in Dubai is bigger and more diverse than before, so I thought it was time.
What makes rare books a good investment? First, it’s a personal investment – something with emotional value to enjoy over time or even pass down through the generations. What you buy is very much an individual choice – it might be a first edition of your favourite book, a book signed by your favourite author, or something that reminds you of a specific person, place, or moment. Financially speaking, investing in first edition books in very good condition can be a solid long-term store of value, especially for well-known titles that have popular TV or film adaptations. And you can start with a small budget.
How does the Middle East’s fairly new rare books market compare to others? The most established markets are the US, the UK, and Europe, plus maybe a few other pockets like Japan or Russia. But you can find niche booksellers and book collectors all over the world. It’s true that the market in the Gulf is much smaller and newer, but this is a quickgrowing region and I think it will develop further, especially with greater awareness.
How do you source books? Do you travel a lot? I buy a lot from the UK, which is a fantastic place to source all kinds of stock. But I regularly buy from lots of other countries too – recent examples include New Zealand, Belgium, Canada, Syria, and Lebanon. It’s quite hard to find stock in the UAE, but I regularly hunt around for hidden gems. I do
travel a bit for work, but I’d love to spend more time at book fairs in different places.
What types of special requests do you get from clients? A weird and wonderful range! It could be someone looking for help on gift ideas, or a specific book they can’t find easily. Some examples of things I’ve sourced this year are a collection of Kazakh poetry, a rare book on Dubai, an early set of The Lord of the Rings, an obscure map of Brazil, and all the original Bridgerton novels!
What usually sells the best here? Often it’s books that are well-known across many different countries and languages, so first editions of things like Tolkien, Khalil Gibran, Tintin, Agatha Christie, Roald Dahl, and Jane Austen. People also like books that look and feel “old”, even if they’re not especially rare, which I think is because we live in such a new and modern city. Interesting and unusual books on the UAE or the Middle East are also popular.
What are your personal favourites? I’m not a literary snob, and will read anything that keeps the pages turning. In terms of collecting, I like books that are unique in some way –for example, inscribed by an author, or that would be virtually impossible to find again. As for genres, I like Cold War espionage, travel
and exploration, history, biographies, and anything that will make me laugh.
Are there any especially prized books in your own collection? I’m a big fan of film music, so I’ve got books signed by John Williams (who composed all the themes for Star Wars, Indiana Jones, Harry Potter, etc) and John Barry (who wrote the James Bond scores). Hopefully I’ll never need to sell them…
How do you like to spend your vacation time? Visiting and spending time with family is always important, as is a change of scenery –I often crave rain, hills, and cold air. I’m also trying to visit at least one new country every year and see places I haven’t seen before. This year it was Vietnam, which was great.
If you could travel to any fictional world, which one would it be? It’s not an entirely invented universe, but it would be the 1980s fictional rural England created by Jilly Cooper. I’ve been watching the TV adaptation of her novel Rivals, on Disney Plus, and it’s made me nostalgic for that childhood period.
What are three things that you always pack? Running shoes, earplugs, and a book.
What’s your earliest childhood holiday memory? A blurred general memory of (usually wet) summer holidays in England, often involving visiting stately homes, castles, and assorted gardens. I remember going on a plane for the first time, and the thrill of being pushed back in your seat during take-off.
What is your go-to choice of in-flight entertainment? Definitely Tetris! The best computer game ever invented. It’s addictive and makes the time go quickly, and you can compare your scores against other passengers.
How do you spend your air miles? Very boring answer: I redeem them against flights. I have a credit card that earns miles on Emirates so they gradually stack up that way.
What’s your ultimate bucket list destination? I’d really like to see Mount Everest. I’m not interested in climbing it, but just being able to see the highest place on earth really appeals. I’ve read a lot about the 1920s expeditions that tried to reach the summit, and it still has this kind of romantic aura about it.
There's plenty to smile about when you visit the Finnish capital, with the tourism experience defined by a way of life underpinned by social and environmental responsibility
For seven years running, Finland has proudly held the title of the happiest country in the world, topping the UN World Happiness Report – a prestigious survey covering over 140 nations. And when you visit its vibrant capital, Helsinki, you can feel that happiness radiating from its people. ere’s something quietly upli ing in the air. e city’s streets, impeccably clean and safe, pulse with a gentle energy, while locals move about with a sense of calm contentment.
eir care for their surroundings –both natural and urban – is evident at every corner, but nowhere more so than at the stunning “Oodi” Central Library, opened in December 2018. is modern marvel is more than just a library; it’s a buzzing hub of community life, o ering everything from 3D printers and graphic design equipment to sewing machines, music studios, and even a kitchen.
Oh, and let’s not forget the sleek roo op terrace with pleasant views, and the multiple hang out spaces where you can kick back with a book, play a game of chess, or simply unwind with a nap.
It’s an architecturally striking space, functioning as a communal living room where locals treat it with the same respect they do their own homes – something rare to nd in any bustling metropolis.
“And here in Helsinki, everything just works,” says our lively and charismatic guide, Maddalena Benedetti, a proud local with Finnish-Italian roots. Her enthusiasm for her home city is infectious, and when asked what she loves most about Helsinki, her eyes light up: “It’s the fresh air and nature – the forest and the sea – both right on our doorstep,” she says. “In summer, I can take a quick dip, and in winter, I’m crosscountry skiing practically outside my apartment!”
ABOVE: The greatest outdoors is part of Helsinki’s appeal
BELOW: The Oodi Central Library
But that’s not all: “ e transport system is fantastic – trams, buses, metro – always on time. Plus, our public heating system means our homes are cozy and warm, and it’s so a ordable, especially compared to other European cities.”
And of course, no conversation about Finland would be complete without mentioning the beloved sauna. For most Finns, it’s a second living room, and many Helsinki homes, including Maddalena’s, are equipped with their very own.
Locals often combine the hot, steamy sauna experience with ice bathing; a quintessentially Finnish tradition.
For visitors, Helsinki’s public saunas offer the chance to get in on this blissful ritual. A standout spot is Löyly, a stunning wooden structure on the waterfront featuring three woodfired saunas, a year-round outdoor swimming pool, and a restaurant serving comforting Finnish classics like meatballs and creamy salmon soup. With more than 3.3 million saunas spread across a country of just
BELOW: Helsinki includes an archipelago of islands in the Baltic Sea
BOTTOM: The famous Finnish sauna
5.5 million people, there’s plenty of relaxation to go around – another reason to keep the locals smiling.
Holistic approach to sustainability Helsinki’s appeal as a place to live is what makes it an attractive place to visit. It’s not a city packed with icons like the Eiffel Tower, Statue of Liberty, Tower of London, Colosseum, Sydney Harbour Bridge, the Burj Khalifa, or the Pyramids of Giza, and it’s all the better for it.
That’s not to say there is nothing to see – Helsinki is steeped in history and boasts a fascinating culture and design heritage, not to mention a gastronomic offering appealing to even the most discerning foodies – but it’s the instant immersion in
the city’s way of life, sensitive to people and planet, that is the key destination draw. If it stays this way, Helsink’s tourism industry will grow sustainably, and the city will never be a victim of over-tourism.
The locals are proud of Helsinki’s all-encompassing approach to sustainability – it makes them happy – and Maddalena was visibly surprised and delighted when I recalled how in 2019, the capital was the first European city to deliver a voluntary sustainable development report to the United Nations (UN).
Since then, Helsinki has taken the lead in sustainable development and planning, aligning its efforts to the UN’s Sustainable Development Goal (SDG) framework, including the roll out of its Carbon-neutral Helsinki 2035 Action Plan.
Currently ranking third in the European Cities SDG Index, the city has set a target of becoming carbon neutral by 2030, attaining carbon zero status by 2040 and aiming to become carbon negative after that.
Measures in place are broad ranging and include phasing out coal by 2025, switching to electric boilers, heat pumps, cooling plants, biofuel plants, and solar power.
Helsinki-Vantaa Airport is already carbon neutral, and its solar power plant is now the largest airport solar power plant in the Nordics, while the The Port of Helsinki aims for carbon neutrality in its own operations by the end of next year.
Helsink’s exceptional public transport network, with electric buses, trams, and a growing light rail system, reflects the city’s commitment to cutting emissions. Coupled with an extensive bikesharing system and thousands of kilometres of bike paths, it provides residents and visitors with lowimpact transportation.
Projects like Kalasatama integrate renewable energy and smart-home solutions into residential areas, and many buildings are retrofitted with smart technology to meet carbon neutrality goals.
Helsinki’s innovative approach to sustainability is evident throughout the city. Look carefully during your visit, and you might even spot the Trombia Pree automated street sweeper, quietly keeping the roads clean.
Recycling is made easy and encouraged everywhere, and many shops feature upcycled products, highlighting the city’s commitment to reducing waste. At Helsinki-Vantaa Airport, there’s even a store and café selling high-end pre-loved clothing - I was tempted by an upcycled Gucci belt, and the freshly made salad was divine.
Helsinki is also a participant in the global Seabin Project, with floating bins strategically placed around its harbours to collect marine litter, further reducing plastic pollution in the Baltic Sea.
Most sustainable tourism destination
Helsinki’s wide-ranging sustainability initiatives are deeply embedded in every aspect of its society, supporting the city’s ambitious goal to become the world’s most sustainable tourist destination by 2026. Significant progress has already been made: in 2023, Helsinki ranked 4th out of 100+ destinations in the Global Destination Sustainability Index, a leap from its 12th-place ranking in 2012.
By the end of this year, Helsinki aims to secure the Green Destinations certificate, with the goal of earning the Sustainable Travel Finland (STF) label by 2025. The STF programme offers tourism companies and destinations a comprehensive toolkit for developing sustainable practices, making it easier to adopt eco-friendly measures systematically. This seven-step programme, available to all tourism stakeholders in Finland, is free and designed to drive sustainable tourism.
Companies and destinations that achieve the STF label benefit from a continuous development model, access to the latest information on sustainable travel trends, marketing support, and enhanced visibility through Visit Finland’s channels.
Beyond environmental sustainability, Helsinki is also a leader in social and ethical responsibility.
The city received the EU Access City Award and the European Capitals of Inclusion and Diversity Award in 2023, underscoring its commitment to creating an accessible and inclusive environment. This encompasses both tourists and tourism workers, with the city’s tourism sector actively providing jobs for young people, immigrants, and unemployed residents.
Social responsibility has been woven into Helsinki’s tourism strategy, with the city regularly monitoring residents’ views on tourism and adjusting policies in response to any negative feedback.
Technology also plays a pivotal role in this approach, as platforms like Data Lokki provide real-time tourism data to support informed decisionmaking across the industry.
as
In Helsinki, the resident and visitor experience are deeply intertwined – a true manifestation of responsible tourism in action.
A standout example of this is the city’s Think Sustainably service, designed to help both locals and tourists make more eco-conscious choices. This service filters content from the MyHelsinki.fi website, recommending sustainable services such as restaurants, shops, sights, events, and accommodations.
Developed in collaboration with the independent think tank Demos Helsinki and local sustainability experts, the service reinforces the city’s commitment to a more sustainable way of life for everyone.
Responsible dining is thriving in the Finnish capital, with a growing number of eco-friendly restaurants focused on local, organic, and seasonal ingredients. Examples include Nolla, Finland’s first zero-waste restaurant, and Olo, a Michelin-starred venue known for its locally-sourced ingredients and sustainability-driven dishes inspired by the Finnish landscape. Farang, an Asian restaurant part of the Think Sustainably service, helps residents and visitors make greener choices.
Taking sustainability even further, Dishi 18, a Japanese restaurant, now charges guests for wasted food, a policy that has reportedly led to some diners hiding uneaten sushi rice!
Our guide Maddalena mentioned how this unique approach sparks awareness about food waste.
We also enjoyed a meal at Adlerfelt on the archipelago of Suomenlinna, where the small portions and seasonal dishes were designed to minimise waste. The restaurant’s ethos revolves around the responsible use of organic ingredients, with the menu changing multiple times throughout the year to highlight local produce. During our visit, the autumn menu featured dishes such as egg with funnel chanterelle mushrooms, deer tartare, fingerling potato gnocchi, lightly smoked Arctic char, and a dessert of Finnish pear with lemon. Notably, €1 from each dish sold goes to the John Nurminen Foundation, supporting efforts to protect the Baltic Sea.
Sustainability is also at the heart of one of Helsinki’s newest luxury destinations, The Hotel Maria. This urban sanctuary, hailed as Helsinki’s most luxurious hotel yet and a wellness haven in its own right, is home to two standout restaurants –The Garden Terrace and Lilja – both of which emphasise sustainable, smallscale producers. At these venues, wild fish is sourced from local fishermen, and reindeer meat comes from a contract farm in Finnish Lapland.
As Katrina Moksi, General Manager of The Hotel Maria, explains: “We
The 'Guide to sustainable visit in Helsinki' encourages travellers to be responsible during their visit. Here are the sustainable choices it suggests you can make:
WHEN PLANNING YOUR TRIP
Travel off-peak, avoiding busier holiday periods. Stay longer - it reduces your daily carbon footprint. Pack light - less luggage equals fewer emissions generated. Sign the Sustainable Finland Pledge when you arrive.
WHILE IN HELSINKI
Get to know Helsinki residents, by visiting market halls, market squares, cafés, public saunas and the Oodi Central Library. Visit areas outside the city centre, explore nature, and enjoy the
BELOW: Exploring Helsinki’s forests is a sustainable option for visitors
actively promote sustainability with our partners, considering various aspects of sustainability in every purchase and partnership. We’re proud to be driving demand for high-quality, sustainably produced local goods in Finland.” The hotel’s dedication to environmental and social responsibility was recognised in its first year of operation with the prestigious Green Key certificate, awarded for meeting the growing expectations of sustainability-conscious customers.
Managed by the international Foundation for Environmental Education (FEE), the Green Key certificate is aligned with the Sustainable Travel Finland programme. In addition to its commitment to sustainable sourcing, The Hotel Maria
maritime Helsinki. Avoid crowds, particularly at the weekend, when famous spots can get busy. Why not visit a peaceful rocky beach in eastern Helsinki or go on a berrypicking trip in a Finnish forest?
Support local and responsible businesses, services, and products, including restaurants focusing on vegetarian food, local production, and waste reduction, craft shops and flea markets. Look out for companies with the Sustainable Travel Finland badge. Explore Helsinki on foot, by bike, or using public transportation. Helsinki is a compact and safe city with excellent public transportation system. Look for Kaupunkipyörä (City Bikes), Helsinki's bike-sharing system. Drink clean tap water, which is readily available. Return bottles and cans to recycling machines, which can be found in every food store.
prioritises minimising environmental impact through energy efficient lighting, cutting-edge climate control, renewable energy, recycling programmes, and partnerships with local artisans – all embodying Helsinki’s vision of a sustainable future.
Setting global benchmarks
Helsinki’s respect for nature and people creates an environment that draws visitors for reasons far beyond popular landmarks. The city’s commitment to social responsibility, its innovative sustainability initiatives, and its accessible infrastructure demonstrate a holistic approach to modern living and tourism.
As it works toward becoming the world’s most sustainable tourist destination by 2026, Helsinki sets a powerful example of how cities can thrive by fostering a harmonious relationship between residents, visitors, and the planet.
Whether it’s enjoying a sauna by the sea, exploring eco-conscious restaurants, or experiencing carbon-neutral urban development, Helsinki offers an enriching experience grounded in responsible and joyful living, keeping residents and visitors happy, which is exactly how tourism should be.
Suomenlinna sea fortress is a UNESCO World Heritage Site located just off the Helsinki coast. The fortress was shaped by three historic eras. There are 6km of walls, 100 cannons, exciting tunnels, and beautiful parks, easily accessed all year by public transport (HSL) ferry from the Market Square (daily) or the HSL maintenance ferry from Katajanokka (on weekdays).
Löyly Sauna, an eco-friendly sauna complex on the Baltic Sea, was built using FSC-certified wood. It employs energy-efficient systems and encourages visitors to embrace Finnish sauna culture with respect for nature by jumping into the Baltic Sea to cool off. Helsinki Central Library Oodi is a living meeting place at Kansalaistori square, opposite Parliament Building. This non-
commercial, urban public space was designed in partnership with the city's residents to reflect their wishes and needs. Open to all, it's a place to read, work, meet friends, be creative, or just relax. Green urban spaces, with Central Park (Keskuspuisto), a vast urban forest offering hiking, biking, and cross-country skiing opportunities, and Kaisaniemi Botanic Garden, an oasis in the city centre emphasising biodiversity conservation. Sustainable shopping destinations can be found all over Helsinki, including many second-hand stores, Garden on the 2nd floor of Kämp Galleria; FRENN; Lapuan Kankurit; and Finnish Fairytale.
When browsing MyHelsinki.fi, sustainable choices are denoted with a green tab.
With its pristine waters, rich marine life, and unlimited scope of possibilities for tourists and investors alike, the Saudi Red Sea is o icially open – and ready to claim its crown as the world’s newest spectacular coastal destination
From Italy’s Amalfi Coast and France’s Cote d’Azur, to Spain’s Costa del Sol, Australia’s Gold Coast, and South Africa’s Garden Route, people across the world have long been drawn to the world’s most famous coastal destinations. Perhaps it’s the golden sunsets, or the uniquely relaxing yet invigorating combination of salty sea air and the sound of waves – or simply the aweinspiring feeling we get when looking
at an ocean expanse, and being able to discover the magical underwater world that lives beneath.
Whatever the draw is for the individual, coastal destinations that are rich with beautiful beaches and warm waters are a magnet for tourists – and the ensuing development of thriving seaside resort communities. In many island nations, such as those of the Mediterranean, South Pacific Ocean, and Caribbean, this tourism is central to the economy.
Coastal tourism is big business. The global market is expected to grow at a rate of 5.7 per cent (CGAR) from 2024 to 2031, going from US$3.24tr in 2023 to US$5.06tr by 2031 – and within the world’s top destinations for it, the value of this market in the Middle East is rapidly rising, coming in only after the Americas.
These projected figures, although truly impressive, are hardly surprising to those in the know, especially when considering the untapped potential of the recentlylaunched Saudi Red Sea coast. Saudi o icially launched its newest thrilling tourism destination, the Saudi Red Sea, this season, and with three distinct areas each o ering its own unique experience for travellers, the area is tapped to be the next big thing in coastal tourism.
Celebrated for its pristine waters full of vibrant marine life, the Saudi Red Sea is home to white sand beaches, thriving coral reefs, and cutting-edge hotels from both leading international hotel brands as well as Saudi’s own Red Sea Global.
Covering an expansive stretch of 1,800km, the Saudi Red Sea's stunning coastline showcases some of the best of the region’s natural beauty, marine life, and diverse recreational options –
and following global anticipation for the outstanding projects that have been in development there during recent years, it’s now officially open for bookings.
The Saudi Red Sea offers an extensive variety of land and water activities, making it a premier choice for those seeking a mix of adventure, relaxation, and luxury. With over 1,000 islands, 500 dive sites, more than 300 types of coral, 1,200 different species of fish, and untouched beaches, it’s the perfect destination for travellers seeking exclusive experiences across a biodiverse marine environment.
The area has three main regions: the North, known for its emphasis on luxury, nature, and adventure; the Centre, beloved for its urban entertainment and fun seaside activities; and the South, known for its rich heritage and tradition, and its untouched nature.
The world’s next superyacht destination
In the North region, guests will find premier yachting facilities, diving excursions, and wellness-focused activities that appeal to those seeking the highest standards in luxury and exclusive experiences. The area is home to Sindalah – the first destination to open from NEOM, that’s already creating buzz as the world’s next premier yachting hub. Just 17 hours by boat from leading Mediterranean yachting destinations, it was designed by leading yacht designer Luca Dini, with a state-of-theart 86-berth marina and an exclusive yacht club. The area also offers superb land-based activities, from stargazing and hiking across volcanic plains, to a one-of-a-kind, technologically-advanced
golf club set among clifftop coves and sandy dunes. Luxury resorts already open here include Sindalah, Nujuma – a Ritz-Carlton Reserve, the Six Senses Southern Dunes, the St. Regis Red Sea Resort, and Shebara, all known for their eco-friendly designs, scenic views, and top-tier amenities.
A thriving centre of activity
In the Centre region, opportunities for entertainment and economic gains abound. There is an endless amount of things to do here, from horse riding on Jeddah’s beaches, watersports at King Abdullah Economic City (KAEC), fishing and sailing from Dourat AlArous Marina, snorkelling around Bayada Island’s coral reefs, or guided tours through Al Balad, Historic Jeddah – a UNESCO site filled with rich history. For those who appreciate the finer things, the Jeddah Yacht Club is a hub with luxury dining, a beach club,
and a marina spa. Adrenaline-chasers will find plenty of water sports and more at YAM Beach in King Abdullah Economic City, while the city is also home to AROYA Cruises – the first Arabian cruise line. The area will also come alive with major upcoming events, including the Saudi Arabian Grand Prix and Balad Beast music festival. Accommodations like The Jeddah EDITION, or boutique hotels Beit Jokhdar, Beit Al Rayess and Beit Kedwan in the historic district, add to the area’s appeal for both business and leisure travellers. A short walk from the Corniche is another outstanding property: the Shada hotel, a female-run homegrown hotel brand.
A gateway to Saudi’s heritage and wildlife
The South is ideal for those seeking slower-paced, nature-centered experiences. Cultural tours include the opportunity to explore the historic Al Dosariyah Castle, built in 1933 and perched on a mountain with sweeping port views. Nature enthusiasts can venture to the “Neighbor of the Moon” Fifa Mountains, with peaks over 1,800m, or discover the Farasan Islands, home to lush mangrove forests and diverse wildlife. For coastal luxury, the Novotel Jazan on the Corniche, or the ecoconscious Radisson Blu Resort – which is near the Farasan Islands and scenic North Corniche Park – offer easy access to rich diving options.
A thrilling opportunity to be the first Travel to the Saudi Red Sea is now easier than ever through an expanded eVisa programme, including a streamlined eVisa process available to travellers from 66 countries, as well as 96-hour stopover visas for select nationalities.
With easy access by air, road, and sea – and key hubs including Jeddah’s King Abdulaziz International Airport and the Red Sea International Airport offering regular direct flights from major cities, the doors to this incredible new tourism hotspot are officially open.
Whether you’re a tourist, an investor, or someone passionate about discovering how this destination is pioneering environmental initiatives alongside worldclass luxury, for the trailblazers who like to stay ahead of the curve, there’s never been a better time to book in.
Looking for travel inspiration for the year ahead?
We ask our team of international editors what’s on their radar
The Kingdom of Bhutan has long captured my imagination, earning a coveted spot on my travel bucket list for its stunning landscapes, vibrant culture, inherent spirituality, and commitment to sustainability. This scintillating Himalayan gem embodies old-world tranquillity and is renowned for its breathtaking mountains, lush valleys and serene monasteries. Not to mention, the country’s commitment to Gross National Happiness ensures visitors are able to appreciate its unique way of life. One of Bhutan’s most
captivating aspects is its colourful festivals, or tshechus, which showcase the country’s rich heritage and spirituality. The Paro Tshechu, celebrated in spring, is particularly alluring with its mesmerising mask dances, traditional music and the grand unveiling of the sacred thangka (silk painting).
Bhutanese cuisine and local flavours also excite me. I can’t wait to try the national dish, ema datshi – a spicy cheese and chilli dish, alongside other delicious offerings like momos and red rice.
NICK
GOODYER EDITOR, BUSINESS TRAVELLER ASIA-PACIFIC
’m drawn to remote islands. What I like about them is they’re always slightly quirky and decidedly different from the countries that own them. Christmas Island (the Indian Ocean one) is chiefly famous for its annual mass migration of crabs, which makes it a hit with David Attenborough and other TV naturalists. It’s also a haven for seabirds, and the guano deposits that have built up over millennia have resulted in a lucrative phosphate mining operation. The diving is spectacular, as you’d expect in pollution-free waters, and the beaches are also incredible – if a car is parked on the track, you drive on and find a deserted one. Not that there are many tourists –the island only gets about 3,000 visitors a year.
SKATHMANDU
TIJN
KRAMER EDITOR-IN-CHIEF, BUSINESS TRAVELLER THE NETHERLANDS
ometimes I enjoy the anticipation of a trip as much as actually travelling. One upcoming highlight is the IATA Annual General Meeting, a short but powerful meeting of airline leaders, which will be taking place in Delhi in June. I’ll be keeping a close eye on the rapid development of Indian airlines. Where Europe seems to be reaching the limits of growth, the sky over India seems to be the limit – a story that screams to be written (watch this space!). And in the spirit of combining the useful with the pleasant, it will give me the opportunity to finally fly onwards to Kathmandu, Nepal – hopefully my 132nd destination – to do a scenic tour of Mount Everest. Speaking of (high)lights…!
YI-HWA HANNA EDITOR, BUSINESS TRAVELLER MIDDLE EAST
love exploring new destinations and finding hidden gems. I’ve been to more than 60 countries (so far!) but there are always more amazing places to discover. In 2024, Bosnia & Herzegovina was a highlight for me, but in 2025, I’d like to explore more of Central Asia. I went hiking in Kyrgyzstan’s Jyrgalan Valley seven years ago and it was one of the most stunning, remote places I’ve ever seen. Camping in the wilderness near the Kazakh border is an experience that will stay with me forever, and now, I’d like to visit the other side of the Trans-Ili Alatau mountains, in Kazakhstan.
I predict Kazakhstan will be a big destination for 2025. There’s so much natural beauty in Almaty, from Kolsai Lake to the sunken ‘frozen forest’ at Lake Kaindy and the otherworldly Charyn Canyon National Park, that it’s perfect for those looking to jump on the burnoutbeating trend of escapist travel in nature. Astrotourism is another trend the region can accommodate, with stargazing enthusiasts able to get their fix at the Tien Shan Astronomical Observatory, or the
Assy-Turgen plateau. The city has plenty for culture vultures too – the second edition of the Triennale of Sound Art and New Music is due to open there in October 2025.
MICHAEL MÖSER EDITOR, BUSINESS TRAVELLER GERMANY
t. Moritz in winter. Images immediately come to mind of the elite snow polo tournament on the frozen lake, fast bobsleigh rides, expensive sports cars, and thick fur coats. But for me, skiing in the Engadin is at the top of the list. e piste area is known to be one of the nest the world has to o er. Luckily for me, I received
an invite from an old friend who lives in Bergell, a 45-minute drive south of St. Moritz. It’s an ancient stone village where time seems to have stood still –just like the mountain villages on old black and white postcards.
Skiing days are elevated by wonderful mountain panoramas, perfect slopes, and top Swiss service.
When I last visited my ski buddy, we skied both sides of the valley of St. Moritz – from Piz Nair and Corviglia to the slopes of Corvatsch and the Diavolezza. Come March, when the sun’s rays unleash their gentle power, but the snow is still perfectly powdery, skiing here becomes pure enjoyment, and all business is forgotten.
GOOD-TO-KNOW
On engadin.ch there is the “Sleep + Ski” o er, where you can get a ski pass for just CHF47 per night in one of 100 Engadin hotels.
‘Skiing days are elevated by wonderful mountain panoramas, perfect slopes and top Swiss service’
‘The train acts as the ultimate luxury transfer to the Incamystical citadel’
IHANNAH BRANDLER DEPUTY EDITOR, BUSINESS
f, like me, South America is at the top of your bucket list then follow in the footsteps of Paddington’s latest adventure and prioritise a trip to the Peruvian city of Cusco in 2025. e capital of the Inca empire has much to impart on 21st-century travellers – its worship of Pachamama (Mother Earth) is an upli ing approach to life in today’s worrisome climate. Encircled by snowy peaks and sacred Andean lands is a historic town
consisting of anti-seismic Inca ruins, Spanish colonial plazas, vibrant street art, and copious bowls of chunky ceviche – none of the wafer-thin nonsense you’re served at expensive impersonators overseas.
Cusco is best known as the gateway to Machu Picchu, accessible by the adventurous 42km Inca trail or the stylish Belmond rail alternative. e Hiram Bingham train acts as the ultimate luxury transfer to the mystical
Inca citadel, dazzling with a civilised dining experience, vintage interiors and scenic routes through the Peruvian jungle – plus an open-air platform for astonishing photo backdrops. e destination is all the more impressive, particularly when the mist clears to reveal the magical lands of Machu Picchu. And get ready for an energetic return rail trip, where a cocktail carriage descends into dancing thanks to a live band and (one too) many pisco sours.
LLAS VEGAS
ERIC NEWILL EDITOR, BUSINESS TRAVELLER US
ong a showcase for the extravagant, Las Vegas continues to top itself with ever more fantastic properties and attractions. A er recently launching both the Sphere – a futuristic circular arena featuring a 16K wraparound screen as its facade – and the lavish Fontainebleau hotel (at 67 stories, the state’s tallest occupiable structure), the city is anticipating an even more gargantuan resort, LVXP, which will include a trio of towers, a Wet ’n Wild waterpark and an 18,000-seat
basketball stadium. Meanwhile, the Oakland A’s are relocating to Las Vegas this season, playing in nearby Summerlin while awaiting a domed ballpark designed by pioneering Danish architect Bjarke Ingels.
On the dining front, Yellowstone creator Taylor Sheridan has opened Four Sixes Ranch Steakhouse inside the Wynn, a Texas-barbecue-driven concept that’s going up against a new outpost of New York’s iconic Peter Luger Steak House at Caesars Palace.
EDEN HERBSTMAN, MANAGING EDITOR, BUSINESS TRAVELER US
ree-shaded canals, bike-friendly paths, and tulip-drenched elds have painted fantasies of Amsterdam in my mind for years, and I can’t think of a better time to visit the Dutch capital than in 2025 for its 750th birthday. e city is looking pretty spectacular for such an age, with new hotels like Rosewood Amsterdam leaving their mark. I plan to spend time exploring renowned institutions such as Rijksmuseum, Stedelijk Museum of Amsterdam, and Concertgebouw, which will host ‘Dutch Heritage: ode to elonious Monk’ in January, before hopping on a river cruise to enjoy the city by water. Hidden speakeasy Door 74 is top of my list for its seasonal cocktail menu – and I’ll be building in recovery time at Badhuis, Amsterdam’s oldest sauna dating back to 1903.
‘It is laden with all the charmfairytale tourists look for in a European destination’
DWROCŁAW, POLAND ALICE
ri ing on 12 islands cut with winding canals, and an assortment of 130 bridges to rival Venice, Wrocław is laden with all the fairytale charm tourists look for in a European destination. e shining Cathedral Island neighbourhood was my favourite – it’s the oldest part of the city, with a gothic cathedral and a princely castle, and is accessed only by a steely green bridge. At nightfall, the cobblestones and bare brickwork glow orange at the hand of a 19th-century-style lamplighter who rounds the streets every evening. Another highlight is exploring Wrocław University: pearly baroque columns and pastel frescoes, and an excellent viewpoint to see the city from. While wandering the city, look for pintsized gnome statues around the pavement. What began as a peaceful protest against the Soviet regime in the 1980s has become a quirky attraction for visitors – the stock trader gnome is a must-see. Wrocław ticks all the boxes for travellers in 2025 looking for o -the-beaten-path destinations.
WORDS ZAHIRAH MARTY
Johannesburg, South Africa’s economic capital, o ers a vibrant blend of culture, history, and urban sophistication. Whether you’re in town for meetings or just passing through, the “City of Gold” promises a rich and dynamic experience
Kick o your day with breakfast at e Saxon Hotel, Villas & Spa, a serene and luxurious retreat in Sandhurst. A former residence of Nelson Mandela, this historic hotel has a lush garden setting and its sumptuous breakfast features both local and seasonal ingredients. Once you’ve had your ll, make your way to the Apartheid Museum. No visit to Johannesburg is complete without a stop here. is museum o ers a powerful and educational journey through South Africa’s tumultuous past and its path to democracy. Plan to spend at least an hour here. e rest of your morning can be spent discovering Johannesburg’s arts scene. For a glimpse into Johannesburg’s history and vibrancy, consider booking a guided street tour of Soweto. e township is a cultural hub, home to Nelson Mandela’s former house and other signi cant landmarks. For the adventurous traveller, head to the Orlando Towers for a bungee jump or free fall from the top of these iconic cooling towers. Johannesburg is also home to some of Africa’s nest contemporary art. Spend some time exploring the art district in Rosebank, which features renowned galleries such as Everard Read, Goodman Gallery, Stevenson, Circa, and Gallery MOMO. ese galleries o er an impressive local and international selection. Head to Marble in Rosebank for lunch. is popular restaurant specialises in live- re
cooking, o ering dishes that highlight South African avours with a modern twist. Try the wood- red steaks or seafood, and pair your meal with a ne local wine. For a quicker option, try Proud Mary, a modern eatery and wine bar nearby known for its small plates, gourmet mains, and sharing menu and drinks.
As the nancial hub of Johannesburg, Sandton is where most business travellers nd themselves. e area boasts high-end o ce spaces, conference centres, and co-working lounges, making it ideal for meetings and networking. If you’re staying at hotels like e Michelangelo or e Maslow, you’ll also have access to business-friendly amenities such as meeting rooms, fast wi , and executive lounges. Between meetings, take a stroll through Sandton City Mall. is vast shopping centre o ers a mix of luxury international brands and local boutiques, making it the perfect place to pick up gi s or indulge in some retail therapy.
For a relaxing evening with stunning city views, head to e Living Room in Maboneng for sundowners. is roo op bar is a trendy spot lled with greenery, o ering great cocktails and a laid-back atmosphere as the sun sets over Johannesburg’s skyline. For dinner, make your way to e Marabi Club, a speakeasy-style jazz venue in downtown. is
vibey spot o ers live jazz performances and an outstanding menu featuring traditional fusion dishes. e lamb curry and biltong dishes come highly recommended.
If you’re in the mood for unique cocktails, end your evening at Sin+Tax, Johannesburg’s renowned speakeasy. Known for its inventive and masterfully cra ed drinks, this hidden gem o ers an intimate setting and a menu that pushes the boundaries of mixology. Alternatively, if you’re looking for an evening activity through which to rest and recharge, why not consider a treatment at your hotel spa? Whether you’re seeking luxury, convenience, or something more boutique, Johannesburg has a wide variety of hotels to suit every taste. Located in a peaceful suburb, e Houghton Hotel o ers a ve-star retreat with spacious rooms, a world-class spa, and exceptional service – perfect for unwinding a er a busy day. For a chic boutique experience, stay at 54 on Bath in Rosebank. Known for its elegant decor and excellent service, this hotel provides easy access to Johannesburg’s art galleries and shopping districts. Other great picks include the Voco in Rosebank, part of the IHG hotel group, or e Michelangelo Hotel. in Sandton’s Nelson Mandela Square. With opulent comfort and easy access to high-end shopping, restaurants, and business hubs, it’s excellent option for both business and leisure.
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Tis the season to indulge in seasonal treats, beautiful settings, and the joyful sense of community of a winter festive market
With their beautiful glowing lights, fairytale feel, delicious food and drink, and holiday cheer, festive markets can be one of the most special ways to celebrate the winter season. Here are some incredible options to check out around the world.
It’s often said that the world’s first Christmas markets came from Germany, with some dating as far back as the Middle Ages. But it was Dresden’s Striezelmarkt – originally a oneday occasion held to provide the city’s citizens with a sale on meat for their festive meal, after their traditional Advent fast – that is claimed to be the first genuine Christmas market. Named after a traditional festive cake – the Strüzel, also known as the Stroczel or Stollen – it was first held in 1434, and has since transformed into an enormous event with 240+ stands, a 25m-high fir tree decorated with a 2,900m-long string of lights, 16,200 sparkling LEDs, and the XXL Herrnhut star at the top. This year’s market began on 27 November and will continue until 24 December, with crafts, food and drink, jaw-dropping décor, a full calendar of live entertainment, and even a Christmas carol singing competition. In this beautiful Saxon city in eastern Germany, which is full of castles and fairytale-worthy architecture, it’s sure to be a magical experience.
Austria’s capital has an impressive amount of Christmas markets to choose from, with each one an unforgettable arena of sparkling lights, spiced holiday punch, and gifts and treats galore. Take a photo under the candlelit archway at the entrance of the Viennese Christmas Market on City Hall Square, then head to the Vienna Ice World at the Christmas Market to show off your ice skating skills. If you have kids in tow, take them to the 12m-high multilevel carousel in the park, where you’ll also find a reindeer train, nativity scene trail, children’s chalet, and specialised skating ring. Visiting with a partner? Declare your love at the tree of hearts. If it’s music your after, make your way to the Am Hof Christmas Market for 4pm onwards – or opt for a baroque, imperial setting at Schönbrunn Palace, Belvedere Palace, or Liechtenstein Garden Palace.
This year, Armenia’s biggest-ever Christmas market will run from December 20 to 24 at the Karen Demirchyan sports complex in the capital. There will be games, a chance to meet Santa, watch movies and live performances, shop for gifts, and of course, sample plenty of food and drink –and for those who can’t get enough of the fun, there’s also a free bus service running every hour, that will take visitors to and from another of the city’s famous holiday markets in Republic Square. At the latter, the municipality-run market boasts an enormous sparkling tree, alongside Santa meet-and-greets, photobooths, and plenty of spots in
FROM TOP: A festive
are so popular, hotels book up a year in advance
OPPOSITE PAGE: The Christmas market in Dresden, Germany
which to cozy up with loved ones over warm drinks and tasty treats. It’s open daily from 19 December until 6 January, 2025
For people who love tradition, spending part of the winter holiday season at Strasbourg’s Christkindelsmärik market –the oldest Christmas market in France – is an unforgettable way to celebrate the end of the year. Held in 2024 from 27 November to 27 December, this market attracts around two million people per year – and with accessibility increasing during the past decade (such as with the introduction of the TGV service to the city in 2007), this number is growing. In fact, it’s so popular that those keen on visiting overnight can actually book a hotel up to a year in advance It even has its own dedicated website – noel.strasbourg.eu – complete with a special Christmas guide and map. Considering the city is estimated to make at least €16 million from it each year (and some of the hotels here making 15-17 per cent of their yearly income from its visitors), it’s little wonder that it is such a joyous cause for celebration.
Rockefeller Centre – with its ginormous tree and ice skating rink – and the iconic Plaza Hotel are among the most famous places to experience the Christmas spirit in the Big Apple, and not just thanks to the Home Alone movies. In fact, brunch at the Plaza – a Fairmont-managed hotel – is so iconic that there was even once an excellent BBC documentary on it (titled Christmas In New York: Inside the Plaza), and the property even offers a Home Alonethemed stay. This year’s involves a twonight stay with VIP tickets to “A Nostalgic Night with Macaulay Culkin”, featuring a special screening of Home Alone at the New Jersey Performing Arts Center, which includes a moderated interview, Q&A, and photo-op moment with Culkin himself. Guests will be driven to and from the event in a stretch limo, which will come complete with an extra-large cheese pizza and ice-cold Coca-Cola – just like Kevin McCallister ’s favourite. Once back in the room, they can indulge in a truly decadent ice cream sundae through in-room dining, involving 16 scoops of assorted ice cream, whipped cream, maraschino cherries, M&M’s, brownie bits, chocolate, caramel, and raspberry sauce. If that’s a dream that’ll have to wait until a future year, however, you can still find wonderful festive markets all over town, including the Bryan Park Winter Village by Bank of America, the Urbanspace holiday markets at Union Square and Columbus Circle, and at the Macy’s Herald Square flagship store.
almonds, and smoked meats, and sip on Christmas tea and coffee, before exploring the many stalls chock full of beautiful Latvian handicrafts (from patterned mittens to candlesticks), edible gifts (don’t miss the local honey), jewellery, eco-friendly wooden toys, and more. Visit Santa’s house, send him letters to Lapland, and enjoy the sounds of local musicians and choirs in this resplendent snowy setting, where the streets are scented with cinnamon, ginger, and punch throughout the season
If you’ve never been to this beautiful Baltic destination in northeastern Europe, this is a perfect excuse to go –and if you’ve been before, it’s a great reason to return. In 2024, Riga’s Old Town Christmas Market will open in early December 2024 at Doma Square, until the first week of January 2025, and will offer a smorgasbord of delicious holiday treats. Nibble on gingerbread, roasted
If the cold, wintery vibe of Christmas isn’t what you’re after and you’d prefer something more warm and sunny, why not consider a festive visit to the Seychelles? In this beautiful island country, hot chocolate and mulled wine are typically replaced with a different kind of punch, while the roast dinner near the fireplace is swapped for barbecues on the beach. Many of the hotels in the country also take the festive season seriously, offering creative ways to celebrate for both guests and residents alike. One such brand is Hilton Hotels & Resorts – with at least seven properties in various parts of the Seychelles among the Hilton portfolio, each one offering their own take on festive celebrations, there’s plenty of holiday spirit to be found. In 2023, the Labriz Gastrolounge, Bel Ombre, and DoubleTree by Hilton Seychelles Allamanda Resort & Spa held a joint Christmas celebration, with a Holiday Bazaar featuring crafts made by local artisans, products from local businesses, and local delicacies to eat and drink, bolstered by live entertainment and activities for the whole family.
Although Azerbaijan is a predominantly Muslim country, many of its residents still enjoy celebrating the festive season through a Christmas market. One of the most atmospheric is the one that takes place inside the Icherisheher, or Old City, each year. What it lacks in size it makes up for in festive spirit, and there is something special about being able to walk through the medieval
old town before coming to the series of gingerbread house-shaped stalls serving hot chocolate and other heartwarming drinks, amidst handicra s, games for kids, gi s, and more. If you’d like to soak in the atmosphere for longer, you can enjoy dinner at one of the nearby restaurants. In the more modern part of the city, you’ll nd stunning Christmas-themed light displays throughout town, from giant reindeer pulling sleighs to trees and more, that makes for a truly spectacular display. e market near Fountain Square is known for its motto of “Cold Hands, Warm Heart”, and it boasts a charitable element for extra feel-good vibes. Wherever you are, one great holiday activity to do in the city is to book a Christmas walking tour, where local guides will regale you with ancient legends and stories about this special time of year.
Basel, Switzerland
is beautiful Swiss destination is now an easy ight away from Dubai thanks to a new route from ydubai, and from 28 November to 23 December 2024, it’s also home to one of the most beautiful and largest Christmas markets in the country. e Basel Christmas market on Barfüsserplatz and Münsterplatz are a delight to stroll through with a mulled drink in hand, before enjoying stunning views of the Rhine with the glowing festive lights in the background. In fact, this glow is a central attraction – called the “Sea of Lights”, the view from Basel Cathedral is epic. Don’t miss the chance to head to City Hall to write your wishes in its Wish Book, tuck into holiday-themed food at the Christmas food mile in Kleinbasel, or marvel at the 13m-tall Christmas pyramid on Barfüsserplatz.
Think you can't find a true festive market feel in the GCC? Think again! These UAE picks tick many boxes, even without the snow.
Madinat
Jumeirah Festive Market
One of the most beloved, long-standing winter holiday markets in the UAE, this takes place from 6 to 31 December 2024 at Fort Island. From 3pm to late on Monday to Thursday, and 12pm to late on Friday to Sunday, 1750sqm of the beautiful souk and waterway-filled setting will o er delicious food, cool crafts, a snow fight zone, a North Pole train ride, a Venetian carousel, a 36foot Christmas tree, and more.
Winter City at Expo City
From 6 to 31
December, Expo City’s Al Wasl Plaza will transform into a wonderland with its own magical toy factory, created in partnership with Toys R Us. Inside, family fun includes the chance to meet Santa Claus, join his elves in a workshop, explore the North Pole market, and listen to the all-women Al Firdaus orchestra perform heart-warming holiday tunes. Entry is Dhs40 per person; free for kids under five.
ABOVE: Basel is home
Winter Garden at Habtoor Grand
This popular festive market in the heart of the city promises fun for all ages through all of December – and until 31 January 2025! You’ll definitely want to extend the feeling of holiday fun through this outdoor market serving up excellent food and drink, live entertainment, and plenty of good vibes for catching up with friends and family alike.
Finding true luxury through history, craftsmanship, and a definitively stylish lifestyle, in Italy's centre of fashion and high tastes
WORDS IAIN AKERMAN
Like many cities across Europe, Milan is beginning to experience the negative effects of overtourism. So much so that a proposed ban on the sale of gelato and pizza after midnight, as well as the enforcement of earlier closing times on the outdoor areas of restaurants and bars, are currently under discussion. Huge crowds, after all, don’t sit well with a city known for luxury, nor do they engender any semblance of refinement or exclusivity.
For a continent beset by the woes of mass tourism, this is nothing new. Venice has sought to curb the curse of overtourism by introducing tourist entry fees, limiting cruise ships, and encouraging off-season tourism. Barcelona, meanwhile, has restricted the number of tourist accommodation licenses, implemented a tourism tax, and also promoted off-peak visits. In Milan, where 8.5 million tourist arrivals were recorded in 2023, surpassing even pre-pandemic levels, there has been a concerted effort to reduce the level of single-night stays. Enticing visitors from the GCC, who tend to stay longer and spend more, is therefore a priority.
Earlier this year, the city launched a promotional campaign called ‘Milano, more than a trip. A lifestyle’,
ABOVE: Milan Design
Week 2024: Audi
House of Progress
BOTTOM: Ferragamo
Runway Show
OPPOSITE PAGE: Piazza di Portrait Milano
sold the promise of a very particular vibe that can’t be found in other Italian cities. Milan, after all, is more than just a place to visit – it’s a mood, a style, a certain chic. You only have to walk through the Quadrilatero della Moda, a series of streets lined with high-end fashion boutiques, or visit Lampo Milano – Scala Farini, a funky new creative and exhibition space within the city’s historic railway yard, to know this to be true.
But if you’re worried about the possibility of overcrowding, the best thing to do is rise early. The Galleria Vittorio Emanuele II, a richly ornate 19th-century shopping gallery, and the Piazza del Duomo, the city’s central square, begin to fill up around
mid-to-late morning, so be on your way no later than 9am if you want to avoid the crowds. Formed by two arcades in the shape of a Latin cross and covered by a giant glass and iron dome, the galleria was designed by Giuseppe Mengoni and houses some of Milan’s most luxurious boutiques. It is also home to Marchesi 1824, one of the city’s oldest pastry shops.
We arrived around mid-morning, and there was already a queue. The venue, although not the original on Via Santa Maria alla Porta, is all refined interior design, velvet-lined furniture, and distinctive shades of avocado, sage, and celery green. It’s all very Wes Anderson – meticulously crafted with a mesmerising blend of pastels and immaculate pastry cabinets. I opted for a cappuccino and a smooth Venetian and cream doughnut before heading to the Duomo di Milano, a magnificent cathedral lying at the eastern tip of the Piazza del Duomo.
It is from the Duomo di Milano that many of the historic centre’s streets radiate, including those leading to the Quadrilatero della Moda (or Quadrilatero d’Oro), where fashion houses such as Prada, Gucci, and Versace have their flagship stores. For anyone with a taste for haute couture, or a hint of sartorial style, strolling along Via Monte Napoleone, Europe’s most expensive street, or Corso Venetia, one of the city’s most exclusive avenues, is an unforgettable experience.
It is off the Corso Venetia that you can find a former archiepiscopal seminary, now transformed into a destination concept by the Ferragamo Group. Neglected and abandoned for years, from 2019 onwards the Baroque masterpiece was renovated and converted under the guidance of architect Michele De Lucchi and interior designer Michele Bönan, before opening in 2022. The end result is Portrait Milano, a remarkable property that combines hospitality, fashion, design, and wellness. Owned and run by the Lungarno Collection (part of the Ferragamo Group), Portrait Milano is much more than a hotel. It’s an attraction in its own
right – a place where art, design, and luxury converge. Given the group’s heritage – it was founded by the shoe designer Salvatore Ferragamo – it’s an understandable celebration of craftsmanship and elegance.
Entrance from Corso Venezia is via a magnificent Baroque portal, followed by a small cobbled street that leads to the Piazza del Quadrilatero. The largest square – or courtyard – in Milan’s fashion district, the piazza is framed by 17th-century colonnades featuring paired columns set across two stories. The lower level houses the boutique stores Antonia and So-Le Studio, as well as Beefbar Milano and the swanky bar Rumore. The Longevity Spa’s pool, with its vaulted ceiling resting on 10 granite columns, is accessed via the piazza, too. The upper level, meanwhile, forms part of Portrait Milano’s hospitality offering, which includes 73 rooms and suites spread across four floors.
Everything about Portrait Milano screams luxury. The interior of my studio deluxe garden room featured walnut wood panelling, larch flooring, bronzed brass handles, and a dazzling white Carrara marble bathroom. The door frames were made of peperino, a stone of volcanic origin, while lush scarlet cushions added striking splashes of colour to the otherwise restrained palette. According to Bönan, the hotel’s decor is inspired by the parlours of 1950s Milan, with the influence continuing in the hotel’s reception and library, located on the ground floor, just to
Along from the reception is 10_11, a bar, garden, and restaurant serving everything from black cod with Swiss chard and sesame, to rabbit wrapped in porchetta stuffed with sausage and artichokes. It was 10_11’s secluded, picturesque garden that formed the view from my balcony during my two-night stay. Downstairs, standing in the Piazza del Quadrilatero, you’d never guess you were in the heart of Milan, with almost instant access to Corso Venezia and the hyper chic Via Sant’Andrea. Here, tranquility prevailed. The imminent threat of mass tourism seemed a million miles away, as did the worries of the world.
We set off walking in high spirits. To the west of Quadrilatero della Moda, or to the north-west of Duomo di Milano, lies Brera, a lively district filled with cafés and restaurants that spill liberally into the streets leading to the Pinacoteca di Brera. It is in the Pinacoteca di Brera that you can see some of the masterpieces of Italian art, including Caravaggio’s Supper at Emmaus. If you want to see Leonardo da Vinci’s The Last Supper, which is located further west in the convent of Santa Maria delle Grazie, book well in advance. Believe me, we learnt the hard way.
In Brera, we stopped to eat at Brera 29 Cucina & Cocktails, soaking up the atmosphere on a warm autumn afternoon. As with most Italian cities, gently strolling along the narrow cobbled streets, eating, chatting, and admiring the sights, is the best way to explore Milan. We ate pizza and salad, indulge in sandwiches from All’Antico Vinaio, and savoured the steak at Al Mercante, a family-run restaurant a stone’s throw from Duomo di Milano. The crowds – if that’s what they were –were a distant memory.
flydubai operates daily flights to Milan Bergamo Airport (BGY) from Dubai International’s (DXB) Terminal 3. Return business class fares from DXB to BGY start from Dhs12,570 and economy class lite fares start from Dhs1,990. Return business class fares from BGY to DXB start from €3,050 and economy class lite fares start from €480. Flights are available to book on flydubai.com, via the official flydubai app, the UAE contact centre on (+971) 600 54 44 45, flydubai's travel shops, or through its various travel partners.
WORDS LEE COBAJ
From sky dives to submersibles, we explore the most extravagant experiences available in the Maldives
Made up of 1,192 coral islands looping around 26 shimmering atolls in the remote Indian Ocean, there are few destinations more closely associated with aspirational A-list-level travel than the Maldives. Unique experiences come as standard – hopping on seaplanes own by barefoot pilots, swimming with four-metre-wide manta rays, jet-skiing across empty lagoons in shades of blue you didn’t know existed – but that’s just the start. In a bid to attract big spenders, luxury hotels across the country have invested millions of dollars into one-ofa-kind facilities, from zip-lines zooming through the jungle and underwater restaurants to cuttingedge spa facilities, award-winning wine cellars and research-grade observatories. Here’s our pick of the most OTT things to do –should your credit limit allow it.
VIP stays at the Private Reserve
All of Gili Lankanfushi’s villas are set over the water, including six extra special ‘Robinson Crusoe’ villas that can only be reached by tender, leaving the jungly island and its luminous white beaches undisturbed. But the star of the show is Gili’s Private Reserve, an over-water aqua-fantasy of multi-level rooms, oating walkways and sprawling sundecks. Aside from two enormous bedrooms (complete with glass panels in the oor) the Reserve also has an in nity pool, a waterslide into the ocean, a cinema, a gym, steam room, sauna, and a private speedboat to use whenever you like. gili-lankanfushi.com
Talk about making an entrance. At pioneering eco-luxe retreat Soneva Fushi, guests can swoop to breakfast, high tea or dinner along a 200-metre zip-line. Set between wooden towers, rope bridges and the lush jungle canopy, the line runs at a height of ve to ten metres (which feels higher than it sounds), ending at ne-dining treehouse restaurant, Flying Sauces. Here, sleek sustainable cuisine is served at a circular table on the roo op with spectacular views overlooking the Indian Ocean. e appetitebuilding adventure takes around 75 minutes from brie ng to soaring. soneva.com
Dependent on the tides, it’s not usually possible to spend the night on a Maldivian sandbank – except at Finolhu, where the all-natural coral island is tailed by a broad one-kilometre-long sandbank that never completely disappears. Here, guests staying for at least three nights can upgrade to glamp in a transparent bubble room set on this private patch of sand. e experience includes a sand-between-your-toes dinner and a night staring at the Milky Way and Orion’s Belt from bed. finolhu.com
You can nd underwater hotel rooms in Dubai, Singapore, and the Australian Whitsundays, but none are a patch on e Muraka at Conrad Maldives Rangali Island. More than a sunken box with a window, e Muraka is an opulent two-level presidential villa with the main bedroom – a ten-metre cylinder of 18-centimetrethick acrylic – submerged 16 feet below the surface of one of the most biodiverse spots on the planet. Wake up to sunbeams refracting through the Indian Ocean unveiling a rainbow of wrasse, butter y sh and parrot sh. Sleep with creatures of the night: moray eels, nurse sharks and uorescent corals. hilton.com
If you can’t stretch to the Muraka’s starting rates of £7,830 per night you can always visit the Conrad’s underwater restaurant, Ithaa, which o ers a three-course meal from £135 per person. While Ithaa was the rst on the scene, similarly priced subaquatic dining rooms can be found at Hurawalhi, Ozen Life Maadhoo, Niyama Private Islands, and Anantara Kihavah. hurawalhi.com; theozencollection.com; niyama.com; anantara.com
Set in the ravishing Lhaviyani Atoll, Kudadoo Maldives Private Island has taken the all-inclusive concept to A-list levels. e tagline is ‘Anything. Anytime. Anywhere.’ And the resort is good to their word, showering guests with unlimited activities (including dives and motorised watersports), freeowing Champagne (or any other tipple), gourmet meals and as many wellness treatments as you can squeeze into your stay – from private yoga classes to PT sessions, ai massages, Chinese re exology, Tibetan singing bowls, reiki, and breathwork in a Himalayan salt room. kudadoo.com
COMO Maalifushi is the only resort in the southern aa Atoll, giving it a wonderful air of isolation that you won’t nd at resorts near the capital. Amp up those castaway vibes with an overnight stay on Lavadhoo, the resort’s very own uninhabited island. It’s close enough to the main island that you won’t feel spooked but distant enough to get up to whatever you want without fear of prying eyes. ere’s a shower room and toilet, but otherwise the experience is kept al fresco, with a corridor of lanterns leading through the jungle to a dining table and plump double bed set on the water’s edge. comohotels.com
Perfect your swing at Velaa Private
ere are ve golf courses in the Maldives but the best can be found at A-list escape Velaa Private Island, set in the northerly Noonu Atoll. Designed by Ryder Cup champion and winner of six PGA Tour titles, José María Olazábal, the luscious course covers seven holes and 170 metres of greens set between brilliant white beach and gira e-tall palm trees. Need some tips? ere’s also a swing studio o ering one-to-one tuition with actual PGA professionals. velaaprivateisland.com
Even the entry-level villas at Jumeirah Olhahali Island are gigantic, with circular living rooms, spa-worthy bathrooms, lengthy in nity pools and rambling roof terraces. By day, the roo ops make the perfect spot to photograph the island’s calico beaches and electric-blue lagoon. A er dark, there’s no better place for a movie night, complete with oversized loungers, your favourite chilled beverage and boxes of popcorn. Guests can choose any movie that has been o cially released, but we recommend you take advantage of the real-life surround sound and pick a ick with a maritime theme – think Jaws or Castaway – with the Indian Ocean murmuring in the background. jumeirah.com
Want the full underwater experience but don’t want to learn how to scuba dive? Try a trip on Patina’s two-person submersible, Ocean Pearl. One of the most technologically advanced vessels in the country, the ultra-agile submarine is tted with four navigation systems, acoustic imaging, sonar, robotic arms and pilots trained in collaboration with the US Coastguard. Able to descend to more than 100 metres, the bubble-like cabin makes for enthralling 360-degree views of coral walls, underwater caves, rivers of stripy yellow snapper, lion sh, parrot sh, sea turtles, and manta rays, if you’re lucky. patinahotels.com
The St. Regis Vommuli is the only resort in the Maldives to be awarded three stars on e World of Fine Wine magazine’s prestigious ‘World’s Best Wine List’ awards. e 2,000-strong collection is housed in Decanter, a gold-toned underground wine cellar that doubles as a private dining room. Lining the walls are 615 Old and New world labels curated from across 23 countries, including one worth around US$50,000. Showstoppers include a bottle of Portuguese Madeira, Sercial Campanario, dating back to 1755, and a 2014 Domaine de la Romanée-Conti ‘Romanée-Conti’, a limited production Burgundy that is wildly sought a er by collectors and investors. marriott.com
A second entry for Soneva shows just how forward-thinking this eco-brand is. Join Silicon Valley techies, Hollywood stars, European socialites, and Asian nepo babies at the Maldives’ most advanced wellness facility. Programmes are bespoke and blend ancient practices (Ayurveda, Traditional Chinese Medicine, herbalism) with the latest cutting-edge medical advances, such as cryotherapy chambers that drop to -110 degrees (said to burn 800 calories in 24 hours); body steam suits that in ate like balloons while oxygenating the body; and platelet-rich-plasma micro-needling facials that obliterate ne lines. e most futuristic is stem cell therapy, which involves infusions of specially grown bone-marrow-derived stem cells, administered in a treetop spa suite. soneva.com
Low levels of light pollution combined with wide-open skies make the Maldives a top spot for some amateur astronomy. Set in the Baa Atoll UNESCO Biosphere Reserve, Anantara Kihavah has an over-water observatory equipped with a 3.8-metre diameter revolving dome housing the strongest telescope in the Maldives (a Meade 16-inch LX200). It’s also attached to an over-water cocktail bar, where you can sip coconut rum punches while Kihavah’s resident Sky Guru shares their knowledge of ancient legends alongside scienti c explanations of spectacular astrological phenomena. anantara.com
Get a bird’s eye view of this extraordinary island nation, not from a seaplane but on a skydive at Ifuru Island, the only resort in the country with a professional drop zone – created by world champion skydiver Will Penny. e adrenaline-fuelled journey takes o from Ifuru’s private runway before ascending to an ear-popping 13,500 feet (for a sense of height, oxygen masks drop down on commercial aircra when the cabin altitude reaches 14,000 feet). Tethered to an instructor, you then leap into one minute of free-fall until you hit 5,500 feet and the parachute deploys. e nal ve-minutes allow you to gently dri back down to the Raa Atoll. ifuruisland.com
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Tried, Tested, Tasted.
BACKGROUND Hotel Maria, located in four restored historic buildings (18851930), fully opened in June 2024. Owned by three-time Olympic gold medallist Samppa Lajunen, it is protected by the Finnish Heritage Agency, Green Key certified, and recognised by Sustainable Travel Finland. The hotel is part of Preferred Hotels & Resorts’ Legend Collection and Historic Hotels Worldwide.
WHAT’S IT LIKE? Hotel Maria introduces a new era of luxury Nordic hospitality in Helsinki, blending old-world charm with modern design. Its historic buildings, once home to government and military o ices, preserve original details enhanced throughout the hotel. The interior is bathed in subtle hues of grey, blue, white, silver, and gold, with contemporary chandeliers maximising light, which is much-needed in the winter. Local art complements the décor, adding a modern touch. At first glance, Hotel Maria is a sophisticated city hotel, but when explored, a wellness destination unfolds with a world-class spa at its heart, not to mention multiple rooms and suites with dedicated spa facilities.
WHERE IS IT? In Kruununhaka, Helsinki’s upmarket residential district where even at the weekend, it’s so quiet, you could almost hear a pin drop. Yet it’s only a 10-minute stroll from the city centre, Presidential Palace, Senate Square and the must-visit Oodi library.
ROOMS With 117 rooms and 38 suites, each unique thanks to the preserved original features, it’s worth doing your homework before booking. Some suites o er saunas, steam rooms, terraces, and spa baths, and there are plenty of interconnecting room options. Just a heads-up: some rooms have Queen beds, others have King-size. I stayed in a Deluxe Room, which felt like a mini suite with a separate living area, sofa, TV, co ee table, minibar, and a safe. The en-suite had
Hotel Maria oozes re ned but relaxed luxury, Finnish style
a walk-in rain shower, bathtub, double vanity, and Bulgari amenities. Flu y towels, robes, and comfy slippers were a perfect touch, along with high-end linens and chic lighting – including a chandelier.
FOOD AND DRINK For Nordic and international cuisine, The Garden Terrace is perfect for lunch or dinner, with courtyard seating available in summer. Don’t miss pre- or post-dinner drinks at the cosy Bar Maria, where Finnish gin steals the show. Experience fine dining at Lilja, fusing French and Finnish flavours. Standout dishes include ‘Mackerel with Buttermilk and Wasabi’ or ‘Rainbow Tomatoes with Garden Herbs’ to start, followed by ‘Perch with Langoustine and Grilled Butter’ for the main course. Finish o with desserts like ‘Rhubarb with Ginger & Rose’. Portions
BEST FOR Wellness breaks and weekend getaways
DON’T MISS
Spa time and drinks at Bar Maria – probably best in that order
PRICE
From €298 per night.
CONTACT
Mariankatu 23, 00170 Helsinki hotelmaria.fi; +358-0-988600100; reception@hotelmaria.fi
are just the right size, reflecting the French influence, and the friendly team expertly explains each dish. Breakfast at Lilja is a treat too, with Finnish berries, great co ee and cooked à la carte options. Local ingredients shine throughout, and the hotel even has its own farms, growing produce and rearing reindeer!
BUSINESS Perfect for intimate business and social gatherings, venues include the light-filled Maria Ballroom (up to 100 standing), the Valley room for private dining or boardroom-style meetings (seating 12), the Lily room for meetings of up to four people, plus outdoor spaces and the sophisticated living areas of the suites.
LEISURE The Maria Wellness Club, featuring a separate spa and deluxe fitness centre, is arguably the hotel’s focal point. The spa is a serene haven reflecting the Finnish tradition of wellness, o ering a traditional sauna, unique steam room, cold plunge pool, a hot tub, and an experience pool. The centrepiece is a beautiful glassroofed atrium with a fountain, daybeds, and a fireplace, providing a calming atmosphere for relaxation. Meanwhile, the fitness facility provides a great mix of cardio and strength training equipment, as well as a separate mirrored studio for classes.
VERDICT Hotel Maria oozes refined but relaxed luxury, Finnish style. It bathes you in light, cocoons you in warmth, and indulges you with gastronomic treats and wellness experiences. It suits all types of travellers – and reasons for travel – and is a great base from which to explore the city’s highlights. Gemma Greenwood
BACKGROUND Banyan Tree’s spas aren’t just spas – they’re part of the brand’s origin story. Their very first resort, opened in 1994 in Phuket, Thailand, was envisioned as a sanctuary for the senses, and well-being has always been a core part of that philosophy. The Banyan Tree Spa Dubai was reopened this October with a fresh look and feel. The brand’s “8 Pillars of Well-Being” philosophy – connection, growth, groundedness, nourishment, rest, movement, practice, and mindfulness – aims to o er a holistic and immersive experience.
WHAT’S IT LIKE? Full of earthy tones and natural textures, the spa comes across as a true haven of tranquility. It is luxurious but welcoming, feeling like a friendly maze with wellness treats behind every door.
WHERE IS IT? On the lower-level of the Banyan Tree Dubai, on Bluewaters Island. It’s 300m away from Palm Jumeirah, about a 40-min drive from Dubai International Airport.
THE VENUE Upon entering, you’ll walk into a large, open reception area – that also has a small boutique area with handpicked products, from holistic wellness buys to clothing, fedoras, jewellery, and more – before being led into elegant, neutraltoned rooms.
One of the most unique aspects is
A 60-minute massage begins from Dhs690; The Rainforest Experience is Dhs350
CONTACT
banyantree.com/ united-arab-emirates/ dubai/spa; +971 50 864 2876; spa-dubai@ banyantree.com
its Signature Rainforest Experience. A special multisensory journey that you’ll only find at a Banyan Tree Spa, there are separate areas for men and women, each with the same range of hydrothermal therapies. It begins with a rain walk featuring water jets from the ceiling and walls, after which you can warm up in the steam room and sauna. There’s an ice component here too, along with two types of Jacuzzi-style baths. This takes the standard hotel spa’s wet room to a delightful new extreme, and is so invigorating, relaxing, and refreshing (all at once) that the Rainforest Experience alone would make for a worthy reason to visit this spa. The treatments menu includes a wide variety of massages, as well a list of facials, scrubs, and conditioning treatments. They also o er holistic well-being experiences such as yoga classes and sound healing. I opted for a deep tissue massage, and to my delight, this wasn’t your average “nice atmosphere, but not much of a lasting e ect” spa treatment – my therapist really got stuck in, ensuring that by the time I walked out, I was fully relaxed and free of pain. I especially enjoyed the music, which was the ideal volume and distinct enough to transport me to another mental plane.
is a unique multisensory journey only found here
SERVICE Rarely have I ever felt this sincerely welcomed by a reception at any spa, anywhere. My masseuse really cared about my individual needs, fully reflecting their ethos of trying to personalise each treatment as much as possible. My one unmet wish was that I wish I’d been told to arrive for the Rainforest Experience earlier. The standard experience is for 60 minutes, and you are advised to do it prior to a treatment, to open up the pores and prepare the body. Since my massage took place quite late in the evening – ending closer to closing time – I only began my Rainforest Experience 30 minutes before my massage. Although this was enough for me to wash away the pains of the day, an hour would have given me enough time to enjoy it at a slower pace – and dry my hair before going into the massage after. More advice on this would have been welcome, but perhaps they were just being too polite! They had helpfully advised me to bring a swimsuit and wear loose clothes, though.
VERDICT A dreamy spa that not only lives up to the brand’s award-winning reputation, but is also a welcome addition to Dubai’s luxury spa scene. It’s the perfect gift for the holidays, whether to share with your family or friends, or for treating yourself.
Yi-Hwa Hanna
Looking to travel in style – or at least with more convenience and comfort – the next time you fly? We round up the airlines that o er a chau eur service for premium customers, providing them with an end-to-end luxury experience by organising transport from the airport to their home/hotel or vice-versa. Note that most services are complimentary, but are not applicable on codeshare or partner airlines, and are not available for reward flights or transfers between airport terminals.
China’s flag carrier o ers a luxury car transfer for passengers travelling to/from the mainland. Customers will be whisked from the airport to the city centre by a fleet of Mercedes Benz E Class, Mercedes Benz EQE and Hongqi H9 vehicles.
Location: The service is available across cities including Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi’an, Shenzhen, Wuhan, Changchun, and Xiamen.
Eligibility: The rules for routes and fare classes di er depending on the airport. Passengers travelling to/from Europe must be in fare classes F, A, J, C, D, Z and R. Bookings must be made four hours prior to the flight.
Premium customers flying with the French flag carrier can avail of a chau eur service in partnership with HertzDriveU at several airports across France.
Location: Within a 75km radius of Paris-Charles de Gaulle, Bordeaux, Lyon, Marseille, Nantes, Nice, Toulouse airports. Outside of the radius, the cost is at the customer’s expense.
Eligibility: La Première (first class) customers. Passengers must book up to six hours before the transfer by calling the dedicated La Première number.
Passengers arriving at or departing from Brussels Airport can sign up for a complimentary door-to-door chau eur service – provided that they are travelling to/from Africa, the US, or Europe, and live in one of Belgium’s neighbouring countries.
Location: Passengers can be
picked up/dropped o in various cities across the Netherlands, the north of France, Luxembourg, or Germany’s North RhineWestphalia region.
Eligibility: Single passengers with a minimum fare level of €2,500 excluding airport taxes; or up to four passengers from the same European address and with a combined fare of minimum €2,500 excluding airport taxes.
Unlike most airlines, the UAE carrier o ers a chau eur service in most locations where it operates – and has done for many years.
Location: The service is currently available in over 70 cities. The airline works with partners in each city to transport guests within a set distance –for all UK airports, for instance, this applies to arrivals and departures within a 70-mile radius. Any excess mileage is charged for a fee.
Eligibility: First class passengers and business class passengers with Saver, Flex, or Flex Plus fares. Customers must book their chau eur drive service at least 12 hours before departure.
ETIHAD
Etihad Airways o ers free airport transfers at its Abu Dhabi hub for premium customers, using a fleet of Mercedez Benz limousines.
Location: Between Zayed International Airport and the customer’s home or hotel in the UAE. The service is also available between flights if you’re stopping over in Abu Dhabi (and your ticket includes all applicable taxes).
Eligibility: The Residence and first class passengers, plus
business class passengers with comfort or deluxe fares. Etihad Guest members may also benefit from complimentary access to the service based on their tier status and the custom benefits chosen. Passengers must book their chau eur at least 12 hours before their departure.
KUWAIT AIRWAYS
Kuwait’s flag carrier o ers a chau eur service within the state for pick-up and drop-o from the airport.
Location: The service is available to/from any destination in Kuwait.
Eligibility: Royal, first, and business class passengers. Passengers must book their chau eur at least 24 hours prior to departure, or any time prior to arrival.
London-based travellers will be pleased to hear that the SriLankan flag carrier’s sole chau eur service is at Heathrow Airport. The airline partners with Addison Lee for transfers to/from the airport.
Location: Within a 45-mile radius of Heathrow Airport for pick-up or drop-o . Any excess mileage is charged for a fee.
Eligibility: Business class passengers at Heathrow Airport. Passengers must request the service at least 30 hours prior to departure.
Bizarrely, the carrier’s ‘Exclusive Drive Service’ is not available at its home hub in Istanbul, but rather in the US.
Location: The service is o ered within a 35-mile radius of 20 North American destinations (Atlanta, Boston, Chicago,
Houston, Los Angeles, Miami, Montreal, New York, San Francisco, Toronto, and Washington DC), but only when travelling from Abu Dhabi, Dubai, Doha, Kuwait, Beirut, Tel Aviv, Tehran, Cairo, Mumbai, Delhi, Karachi, Lahore, Islamabad, Dhaka, Nairobi, Riyadh, Dammam, Amman, Jeddah, and Bahrain, the US, and Canada.
Eligibility: Business class passengers with fares C, D, K, J and Z (and economy passengers for a fee). Passengers must reserve the service at least 24 hours prior to departure. Round-trip customers can use the service both ways (airport to city and city to airport), whereas one-way inbound ticket holders can only use it for the city-airport direction, and one-way outbound ticket holders for the airport-city direction. The Exclusive Drive service is also available for those with connecting flights the same day (or next day due to time zone) at Istanbul Airport.
Pre-pandemic Virgin provided a complimentary chau eur service to its Upper Class (business class) customers. Unfortunately this benefit was dropped in 2020, and the UK carrier now o ers a fee-paying chau eur service using a fleet of Mercedes E-class cars (with an Estate car available for larger luggage capacity).
Location: All airports where Virgin operates, apart from Havana and Lagos.
Eligibility: Available to anyone on a Virgin Atlantic flight for a fee. The airline also allows passengers to pick someone up en-route from a separate address. Guests can add special requests with 12 hours’ notice –including ski/bike racks and pets.
Described as one of the finest hotels in Africa – and one of the best luxury hotels in the world – the Royal Mansour Marrakech transforms the idea of a traditional Moroccan medina into a modern palace that will make anyone feel like royalty. The vision of the King of Morocco, King Mohammed VI, it’s little surprise that plenty of other royalty, heads of state, and celebrities from around the world have chosen to stay there. The resort is made up of 53 riads – garden courtyard villas associated with historic Maghreb and and Al-Andalus architecture – spread across six acres of verdant gardens. As a medina within a medina, so to speak, a visit there will feel like travelling into another time, and place, with hidden tunnels and walkways, secret doors, and peaceful spots of seclusion that will make you feel like the rest of the world has melted away. Within this captivating other world, you’ll find sensory delights in the form of exquisite fine dining, stunning indoor and outdoor pools, dreamy rooftops, and a decadent spa, all underlined by outstanding service.
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