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May 30, 2021
A bright future Nielsen’s Sarah Messer examines what Saudi Arabia’s Vision 2030 means for the media industry
C
hanges are afoot in Saudi Arabia. This is not, of course, a surprise to anyone who has been in the region for a while. When King Salman ascended to the throne in 2015, and Crown Prince Mohammed Bin Salman (affectionately known as MBS) was appointed later, in 2017, a series of decrees and announcements quickly followed, bringing change within the kingdom that would start to transform the entire landscape with historic and monumental developments. The modernisation within the country is evident. As a resident of the UAE, I’ve been a regular visitor to Riyadh and Jeddah since 2012. Whilst pockets of conservative Saudi still exist, the excitement and anticipation from the people on the street has increasingly been there to hear for anyone who cares to ask. The Saudi taxi driver from the airport who is so happy when he considers what the changes mean for his children’s future; the Arab-expat small business owner who has spent her whole life in KSA, and who now
SAUDI ARABIA REPORT 2021
