SAUDI AGENCY DIRECTORY
May 30, 2021
Type of agency: PR Founded: 1998 Head of company: Mohamed Al Ayed, President & CEO Saudi offices: Riyadh and Jeddah info@traccs.net www.traccs.net +966 11 293 2077 (Riyadh); +966 12 662 5757 (Jeddah) TRACCS is the MENA region’s largest independent communications consultancy, headquartered in Riyadh, with more than 200 professionals working across 13 countries.
LEADERSHIP PANEL
A multiple award-winning practice, TRACCS is the only MENA-based agency to be featured in the Global Top 250 PR Agency Ranking by PRovoke (#166 in 2021). Founded with the goal of building an indigenous Arab public relations industry, it is the only communications practice with a sustained commitment to nurturing the talent of young communicators across the region, and today has the largest pool of Arabicspeaking communications professionals, with 85 per cent of its team comprised of native Arabic speakers. SERVICES: Strategic advisory; media engagement; content development; crisis management; CSR; digital; Enrich (communications training); internal communications
Mohamed Al Ayed
Majdi Al Ayed
President and Chief Executive Officer
Executive Vice President
KEY CLIENTS: Public Investment Fund (PIF) of Saudi Arabia, Saudi Arabian Airlines, Ministry of Sports, Ministry of Communications and Information Technology, Ministry of Environment, Water and Agriculture, Saudi Arabian Military Industries, Saudi Customs, Saudi Data and Artificial Intelligence Authority, Center of Legal Studies and Research, Bahri, SIPCHEM, Amazon KSA, Mohammed Bin Salman College of Business and Entrepreneurship and King Abdullah University of Science and Technology. AWARDS: TRACCS has won 76 international and regional awards and distinctions for service and creative excellence from PRovoke (formerly known as The Holmes Report), The Sabre Awards, IPRA and PRCA.
Sarah Al Ayed
Roger Mezher
Chief Strategy Officer
Chief Financial Officer
73
