Emirates Man - September 2024

Abbas Sajwani – Founder and CEO, AHS Properties and Board Member, DAMAC

THAT SOCIAL CLUB THAT SOCIAL CLUB

EDITOR-IN-CHIEF

Obaid Humaid Al Tayer

MANAGING PARTNER AND GROUP EDITOR Ian Fairservice

PUBLISHER/EDITOR Amy Sessions amy.sessions@motivate.ae

SENIOR ART DIRECTOR Olga Petroff

DIGITAL EDITOR Ruman Baig

DIGITAL STYLE EDITOR Sarah Joseph

FASHION EDITOR Camille Macawili EDITORIAL ASSISTANT Londresa Flores

GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran PRODUCTION SUPERVISOR Venita Pinto

CHIEF COMMERCIAL OFFICER Anthony Milne

GROUP SALES MANAGER

Chaitali Khimji chaitali.khimji@motivate.ae SALES MANAGER

Daniela Mihai daniela.mihai@motivate.ae

GROUP MARKETING MANAGER Joelle Albeaino WEB DEVELOPER Firoz Kaladi

CONTRIBUTORS

Ahmed Abd El-Wahab, Mark Mathew, Sanoor Rasheed, Varun Godinho, Vaarunya Bhalla

HEAD OFFICE

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Editor’s Letter

Welcome to Emirates Man – The FW24 Issue.

This is your guide to being in the know. From grooming to tech, we’ll ensure you’re ahead of the curve when it comes to the latest gadgets. If you’re into watches, our resident watch geeks will deliver all the detail you need to make the right investment. We interview the guys making moves on a global and local scale and we’ll tell you where the coolest places are to hangout. Welcome to the club.

LOOK SMART, LIVE SMARTER.

For the cover we are honoured to have Founder and CEO of AHS Properties and Board Member at DAMAC, Abbas Sajwani, who discusses setting new benchmarks and shaping the real estate market in the region in New Heights on page 16.

Watch obsessives will enjoy the latest installment from The Watch Addict on page 12, discovering the details of a hands-on workshop, examining a mechanical timepiece in a Swiss watch manufacture in A Test of Time – on page 34. We have exclusive interviews with

those delivering excellence beyond expectation at every level from Tom Chapman, co-founder ABASK.com who discusses building the new name in chic homeware in The Risk Taker on page 42, to Franco Loro Piana, CEO and Founder of SEASE, who shares his brand building journey based on pursued passions in Owning It on page 46 and Chief Commercial and Sustainability Officer, Richard Johnson who speaks to the retail landscape, scaling and why Mytheresa is successfully navigating the pitfalls of ecommerce in The Commercial Mastermind on page 40.

The coolest kit you can buy is curated in The Boys Toys on page 10, the essentials for a modern man’s beauty regime in Well Groomed on page 14 and we spend some one-on-one time with Humaid Al Masaood Al Mehairbi, Founder of Otaku in Personal Space on page 72.

Style and substance are intrinsically linked, Emirates Man delivers both.

Look smart, live smarter.

Amy Sessions PUBLISHER / EDITOR

CONTENTS

p.08

Monitor News

p.10

The Boys Toys

p.12

The Watch Addict

p.14

Winter Hands

p.16

New Heights –Cover Interview with Abbas Sajwani

p.20

The Runway Report FW24

p.32

Transition Piece – Luxe layering for FW24

p.34

A Test of Time –Participating in a handson workshop examining a mechanical timepiece in a Swiss watch manufacture

p.38

The Edit – Haute hoodies for elevated downtime

p.40

The Commercial Mastermind – We discuss the retail landscape, scaling and why Mytheresa is successfully navigating the pitfalls of ecommerce

p.42

The Risk Taker – Tom Chapman, co-founder ABASK.com, discusses

building the new name in chic homeware

p.46

Owning It – Franco Loro Piana, CEO and Founder of SEASE, shares his brand-building journey based on pursued passions

p.50

Soft Focus –Loro Piana FW24

Fitness & Grooming

Lifestyle

p.60

A Lifetime of Creativity –Elie Khouri, Founder and CEO of Vivium Holding, discusses design, detail and creativity

p.64

Making His Mark –Chef-entrepreneur Yazid Ichemrahen shares his pastry-led journey

p.66

Espresso – The coolest spots to know now for your daily caffeine fix

p.68

The Pioneer – An interview with Paul Evans, co-founder and CEO of Solutions Leisure Group p.70

The Global Tastemaker – Nicolas Budzynski, CEO of La Petite Maison, on the brand’s journey, expansion strategies, and the challenges of maintaining consistency

p.54

Leather – The best fragrances with leather notes for a masculine man

p.56

The Champion – How the MMA Champion Mounir Lazzez became the first fighter born and raised in an Arab country to be signed to the UFC

p.58

Take the Plunge – Dani Afiouni, Founder and CEO of Longevity Wellness

p.72

Personal Space – In the office with Humaid Al Masaood Al Mehairbi, Founder of Otaku

p.76

Bodrum Calling – The MAINE Founder Joey Ghazal on scaling the brand along the Aegean coast of Türkiye

p.80

The Wanderlust – Four Seasons at The Surf Club

A New Season

The latest launches, new openings, and hero buys

WORDS: CAMILLE MACAWILI

REFINED TASTE

Brioni’s made-in-Italy verve boasting artisanal cra and year-round wear potential brings low-key luxe and supreme ease into your back-to-o ce look.

THREE TO OWN

THE HERO BUYS

Cashmere Polo Shirt Dhs5,164 Tom Ford

Buckle Large Leather Belted Handbag Dhs23,500 Prada

Straight-Leg Cashmere Trousers Dhs4,674 Celine Homme

Chelsea Cap-Toe BurnishedLeather Oxford Shoes Dhs4,598 Edward Green

Royal Oak O shore POA Audemars Piguet

Beluga XX Caviar, 20g Dhs947 Gourmet House Caviar

Vanisia Scented Candle, 220g Dhs419 Creed

CONCRETE ESPRESSO MACHINE

Made from hand-cast concrete, AnZa Concrete takes your morning espresso ritual to the next level. A

design statement, it features concrete shell touchpoints, porcelain steam knob and portafilter, detachable steam wand, and steel and brass accents. Dhs3,584 AnZa

WHOOP 4.0

Join the WHOOP bandwagon and get back on track to achieving your health and fitness goals. This wearable fitness device not only captures biometric data to measure hydration, duration of exercise, hours slept, and more, but also enables you to log your nutritional consumption, stress levels, and ca eine intake. WHOOP also coaches you throughout the day and provides insight-driven recommendations to improve overall health and optimise performance. Dhs919 WHOOP

THE BOYS TOYS

WORDS: CAMILLE MACAWILI

TRIO TRAY 3-IN-1 MAGSAFE DUAL CHARGING PAD

A sleek wireless charging tray for your everyday gadgets so you’re always ready to go fully charged. Cra ed in full grain

leather and wood, it is designed with a built-in Apple Watch charger plus additional USB-A and USB-C ports and a tray area to organise other desk essentials.

Dhs661 NYTSTND

ONTRAC HEADPHONES

When work requires your full focus, Dyson’s OnTrac delivers best-in-class noise cancellation to block out unwanted noise. Engineered for all-day comfort, it is cra ed

with so microfibre ear cushions and caps, available in four colourways that can be customised to match your style, and boasts an enhanced sound range and 55 hours of uninterrupted run time. Dhs1,999 Dyson

SANTOS DE CARTIER CUFFLINKS, PEN AND WALLET SET

Invest in timeless back-to-o ce accessories that will leave a lasting impression in any work setting such as Santos de Cartier set, which includes a pair of sterling silver cu inks with a palladium finish and navy blue lacquer, ballpoint pen with palladium-finish details, and a six-credit card holder in calfskin. Dhs6,301 Cartier

CLOSER ALL-DAY BRIEFCASE

Head back to the o ce in style in Métier’s Closer All-Day briefcase. Handcra ed in Italy, it features a relaxed “perfect slouch” silhouette, lightweight construction that fits up to a 16” laptop, an array of organisational options, and a detachable shoulder strap so you can go hands-free. Dhs14,876 Métier

THE WATCH ADDICT

A RIPPLE IN TIME

A deep dive into a watch that reignites one’s passion for horology

WORDS: SANOOR RASHEED

Being a watch fan means that I’m constantly feeding an itch to scroll through watch feeds (hundreds of them on a good day) and follow brands and their journey over the years. I have seen many watches, and I have been impressed by a lot of them too. But when things get a bit monotonous, you need something that will strike an inner chord and refresh the true feelings that make you appreciate watches and watchmaking in the first place. And one watch that does just that is the Czapek Promenade Goutte d’Eau which was released in 2024.

I’m certain you lingered on its photo before you started reading this – and that’s precisely the point. The first time I came across this watch on my feed, my finger was stuck

to the screen for way longer than usual and I found myself truly lured and hypnotised by its effect. What a beauty, I thought. The appreciation of its beauty was also accompanied by a sudden sense of curiosity. At once, I wanted to know all about it. The material, the colour, the pattern, whose idea it was, the process by which this beauty came to life – I wanted to know everything about it.

Czapek is a brand with a formidable legacy that spans centuries. The founder of the brand, François Czapek and Antoine Norbert de Patek, had joined forces to establish Patek, Czapek & Cie in 1839 which eventually dissolved, and as a result two companies were born: Czapek & Cie. and Patek & Cie (which later became Patek Philippe). Czapek faced challenges and eventually

closed only to be revived in 2015 by a small group of watch enthusiasts which makes for quite an interesting story in itself. No doubt that even today their watches speak.

Let’s start with the name. Goutte d’Eau in English means “drops of water”. That name refers to the effect created on the beautiful watch face. The dial is made using grand feu enamel, an intricate art demanding immense skill and patience. This technique involves firing enamel at high temperatures, a process with a high failure rate. Czapek collaborated with Donzé Cadrans, renowned for their enamel expertise, to achieve this stunning water-ripple effect. The result is a dial that exudes a soothing calm with rich colours and mesmerising textures.

I was equally impressed by the in-house automatic caliber SXH5, making the watch a beauty from both sides. The micro rotor movement beats at 4hz and has a power reserve of 60 hours which is more than decent. It has a unique and unmistakable architecture displaying seven bridges which drew inspiration from the François Czapek pocket watch design from the 19th century. Another unique fact about this watch is that the micro rotor powering the watch is made of recycled platinum – well that’s a first, as in how does one end up with excess platinum to recycle?

The watch is 38mm in diameter, which to me is the perfect size for a watch. Lug to lug, it measures 42mm. The dial is protected by a box-shaped sapphire crystal and the case offers 50m of water resistance.

Although the dial resembles water, one would be smart to keep it far away from it. The watch comes on a Nubuck leather strap, and is priced at CHF 18,000 or AED 76,500. It is limited to 100 pieces. The deliveries for these watches are scheduled for the second half of 2025, so you may still stand a chance to own one!

WORDS: CAMILLE MACAWILI

WINTER HANDS

Hand care essentials packed with nourishing formulas for a smooth FW24

Reverence Aromatique Hand Balm, 75ml Dhs125 Aesop; Suede Hand Lotion, 450ml Dhs250 Byredo; Bergamot & Hinoki Hand Cream, 60ml Dhs80 Salt & Stone available at SEPHORA; Cold Plasma Plus+ Hand Therapy, 59ml Dhs131 Perricone MD; Pommade Concrète, 75ml Dhs134 Officine Universelle Buly 1803; Les Mains Hermès Hand Cream, 50ml Dhs320 Hermès available at OUNASS; Sailing Day Hand Cream, 30ml Dhs175 Maison Margiela available at OUNASS; Santal Cream Hand Wash, 300ml Dhs129 NONFICTION; Basil Hand Pomade, 55ml Dhs130 Le Labo

NEW HEIGHTS

Founder and CEO of AHS Properties and Board Member at DAMAC, Abbas Sajwani, sets new benchmarks in shaping the real estate market in the region. Armed with a forwardthinking vision and lessons learned, the Emirati entrepreneur propels innovation and luxury to offer an unparalleled living experience for the next generation

WORDS: CAMILLE MACAWILI PHOTOGRAPHY: MARK MATHEW

Tell us about your approach to leadership. How do you approach it and ensure these values filter down through the company? Leadership isn’t just a title, it’s a mindset and a way of life. My understanding of leadership began at a young age, working alongside my father Hussain Sajwani and observing his meticulous approach to managing every detail. This early exposure taught me the importance of involvement and attention to detail. In my daily routine, I stay actively engaged with my team, overseeing processes, and following up on tasks. I believe in open communication and often brainstorm ideas with my team, valuing their input and opinions. By encouraging everyone to leverage their strengths and perform at their best, we can achieve remarkable results. Mistakes are a part of the learning process, and I emphasise the importance of learning from them and making the right choices moving forward. Innovation and luxury are signatures of AHS Properties. How did you define this – was this your vision from the outset? Luxury is not for everyone; it’s a distinct niche in real estate that represents a lifestyle. From the outset, my vision for AHS Properties was rooted in a passion for luxury properties. For me, luxury is more than just buying a property; it’s about creating an exceptional living experience. Before starting AHS Properties, I have always been intrigued about the ideal locations, as the site is the cornerstone of any luxury project. The exterior and interior design, amenities, and features – every detail matters in a luxury property. We aim to create a life experience, not just a property. Whenever we start a new project at AHS, I put myself in the client’s shoes to understand their needs and dreams for their home. A home should be for a lifetime, and thus, luxury must embody a unique lifestyle. Have you seen investor mindset change in the luxury real estate space since you founded AHS Properties in 2021? Absolutely. Initially, clients were often focused on larger spaces, especially end users. However, the mindset has changed. Now, clients prioritise having everything they need within their units to minimise the need to go out. This includes amenities like indoor and outdoor pools, spas, cinema rooms, offices, and more expansive living spaces. At AHS Properties, we have adapted to these changes by offering customisation options for our clients. This allows them to redesign their units based on their specific needs and preferences. We anticipate client needs to continue evolving, and we are committed to providing the flexibility and features that cater to these emerging demands. What is the biggest risk you’ve ever taken, and did it pay off? Risk is essential in busi-

ness. Without risk, growth and expansion are limited. Personally, I thrive on taking calculated risks to achieve my goals. The launch of AHS Properties during the peak of the pandemic was undoubtedly a major risk. Many cautioned against it, citing economic uncertainty and global challenges. However, I believed in the opportunity, observing how Dubai managed the crisis and its resilient economy attracting wealthy individuals seeking stability. Recognising this trend, I decided to proceed despite the prevailing uncertainties. Thanks to strategic planning and a deep understanding of the market dynamics, AHS Properties has flourished. We’ve capitalised on the unique circumstances presented by the pandemic and Dubai’s appeal, successfully establishing ourselves in the market. Have you had any mentors on your journey? And if so, what knowledge did they impart? My father, Hussain Sajwani, has been my ultimate mentor and role model. From a young age, he guided me through the intricacies of business and instilled in me the importance of leadership and team management. His support was pivotal when I embarked on launching AHS Group and AHS Properties. His encouragement and belief in the niche I chose for AHS Properties were instrumental in my decisionmaking process. I am immensely grateful for his guidance and proud to be his son. What do you know now that you wish you had known at the start of your career? Looking back, I realise the importance of the learning journey and the growth that comes from experiencing challenges firsthand. While it’s natural to wish for foresight, I believe that discovering insights along the way has been fundamental to my development as an entrepreneur. Mistakes, innovations, and the process of creating and managing businesses have shaped my understanding and approach. Embracing this continuous learning cycle has been essential to my journey, and I now appreciate the value of every step taken. During challenging times, how do you put negative thoughts and emotions to good use? In challenging moments, I maintain a positive outlook by reminding myself that diffi-

culties are temporary and can lead to positive outcomes. Reflecting on past challenges and how we overcame them reinforces this belief. I prioritise open communication with my team, fostering discussions to explore and implement effective solutions. Believing in our mission and being surrounded by talented individuals ensures that we navigate challenges smoothly and emerge stronger. By channeling negative thoughts into proactive problem-solving and maintaining confidence in our capabilities, we turn adversity into opportunities for growth and success. What’s on the horizon for your business and yourself? At AHS Properties, our vision remains on delivering exceptional ultra-luxury living experiences in prime locations. We are committed to elevating the standards of luxury real estate by not only meeting but exceeding our clients’ expectations. Looking ahead, we aim to expand our portfolio with innovative projects that redefine luxury living. Our focus will be on incorporating unique amenities and thoughtful design elements that resonate with discerning buyers. Personally, I aspire to further refine my skills and insights to effectively steer AHS Properties toward continued success and excellence. Together with my team, we are poised to embrace new opportunities and challenges, staying true to our commitment to exceptional quality and client satisfaction. How do you make time for yourself after a long day? Balancing work and personal life is essential for me. While my days are primarily focused on business, I prioritise quality time during meals with my family and friends. These moments allow me to unwind and connect with loved ones, which I truly enjoy. When it comes to longer breaks, such as family trips, I remain connected to work but in a more limited capacity. This allows me to prioritise and delegate tasks while still being available if needed. This balance enables me to recharge and enjoy meaningful time with my family while ensuring business operations continue smoothly. Finding these moments of relaxation and connection amidst a busy schedule is vital for maintaining well-being and sustaining productivity in both personal and professional aspects of life.

“BY CHANNELING NEGATIVE THOUGHTS INTO PROACTIVE PROBLEM-SOLVING AND MAINTAINING CONFIDENCE IN OUR CAPABILITIES, WE TURN ADVERSITY INTO OPPORTUNITIES FOR GROWTH AND SUCCESS”

THE

WORDS: CAMILLE MACAWILI

T HIS PAGE (CLOCKWISE FROM TOP RIGHT): HERMÈS, FENDI, SAINT LAURENT, OFFICINE GENERALE

CORPORATE CULTURE

all took references for FW24 from corporate culture to usher in hardworking styles that set the pace for the season. Clean, structured lines mean serious business and make a smart investment.

Fashion heavyweights Saint Laurent, Balenciaga, Fendi and Prada

T HIS PAGE (CLOCKWISE FROM TOP LEFT): LOUIS VUITTON, JW ANDERSON, PRADA

BOMBER JACKETS

Some things never go out of style – bomber jackets are one of them. From varsity style to top-heavy silhouettes, you’ll find something at Zegna, Prada and JW Anderson to wrap yourself warm in. Our hero pick? Gucci’s MA-1 inspired padded bomber for a lustrous twist on a multi-year classic.

DENIM

On its own or doubled up, denim takes a leading role in the FW24 runways. Creative geniuses at AMI, Dior, Louis Vuitton, to name a few, delivered looks infused with modern cool that can be easily dressed up or down.

LEATHER

Luxurious leather in rich, autumnal hues continue to be de rigueur across the FW24 runways and guarantee drama when used monochromatically. Take tonal styling cues from Versace, Gucci, and Ferragamo for a bold yet streamlined effect.

THE VILLAIN

Fashion houses such as Saint Laurent, Alexander McQueen, and Fendi could not resist the sinister appeal of villains and took their sartorial references for FW24. Designs included plenty of modern elements so that the outfits read current instead of costume-y.

T HIS PAGE (CLOCKWISE FROM TOP LEFT): SAINT LAURENT, ALEXANDER MCQUEEN, DOLCE & GABBANA

COSY KNIT

Cosy knits and oversized proportion play are a wardrobe staple this FW24. Amp up your knitwear roster with minimal, refined styles from Bottega Veneta, Zegna, and Loewe or alternatively opt for a touch of boho as seen at Etro and Louis Vuitton.

T HIS PAGE (CLOCKWISE FROM TOP LEFT): BOTTEGA VENETA, FENDI, AKNVAS

LEFT PAGE (CLOCKWISE FROM TOP LEFT): ZEGNA, ETRO, LOEWE

PINSTRIPES

Burberry, Giorgio Armani and Systems made a strong pitch for bringing back pinstripes this season, notably occupying the ‘money’ moment between smart and casual. Sharp tailoring combines with fashion-forward detailing for a healthy dose of sporty attitude to ensure this doesn’t feel dated.

AFTER HOURS

Regency-inspired touches offer a luxe alternative to after hours. Dolce & Gabbana, Etro and S. S. Daley made black-tie dressing feel elevated, rich in heritage yet still modern. Layered drapes show off subtle romanticism, while silky-satin fabrics provide sophisticated sheen.

LOAFERS

A good pair of shoes is the cornerstone of every best-dressed man’s wardrobe. For FW24, loafers came in different styles and forms with iterated versions such as refreshed fabrications and details as seen at Prada, JW Anderson, and Fendi.

THE MAN TOTE

Workwear totes in varying sizes are big for fall in menswear. Crafted in the softest leather, key power players such as Prada, Bottega Veneta, and Fendi showcased an array of both slouchy and structured to lug around or carry under your arm.

T HIS PAGE (FROM TOP): FENDI, JW ANDERSON, PRADA

RIGHT PAGE (CLOCKWISE FROM TOP LEFT): FENDI, FERRAGAMO, PRADA, BOTTEGA VENETA

WORDS & STYLING: AMY SESSIONS

TRANSITION PIECE

Luxe layering for FW24

From top left: Suede Western Shirt Dhs23,103 Tom Ford; Logo-Embroidered Wool Sweater Dhs3,479 CELINE HOMME; Logo-Embroidered Wool Cardigan Dhs1,081 Maison Kitsuné; Wave Logo-Appliquéd Ribbed Cotton Sweater Dhs552 Dime available at MR PORTER; Cotton Rib Henley Dhs2,167 Tom Ford; Striped Brushed-Wool Sweater Dhs1,435 PIACENZA 1733; Bryce Striped Brushed-Knit Sweater Dhs1,256 A.P.C.; Joseph Logo-Embroidered Cotton Cardigan Dhs1,020 A.P.C.; Linen Cardigan Dhs369 Zara

A TEST OF TIME

WORDS: VAARUNYA BHALLA

The Longines Heritage Military is a modern-day reissue of a 1940s pilot’s

Participating in a hands-on workshop examining a mechanical timepiece in a Swiss watch manufacture is nothing short of a transformative experience

watch supplied to the RAF in WW2

Winter, 2016. A small town nestled in the Bernese Jura area of Switzerland. I’m wearing a white lab coat and have latex sheaths covering my fingers. The room is pristine, and the floors are clean enough to scoop cheese fondue off with a piece of bread. I’m seated at a work bench with the innards of a pocket watch movement scattered around in little plastic trays and receptacles before me. Hesitantly, I replace the tiny gear wheels, the miniscule screws and the diminutive plates back from where I had disassembled them over the past half hour. The senior watchmaker training us comes over to have a look. Then, with a quick couple of winds of the crown, this ingenious device, this little metal heart springs back to life and takes on its gentle, unmistakable rhythm. Mechanical timepieces are truly magical things. I smile.

care and attention they deserved. These watchmakers had trained for decades and had pored over ancient technical diagrams to master this intricate craft.

At our boutiques in the GCC, we occasionally had the privilege of welcoming guests who owned watches like these. Timepieces that had been handed down to them by their grandparents or parents. The pride and joy they had in possessing these heirlooms was beyond anything I had ever encountered before. To the owners, these pieces were worth their weight in mithril and had stories anchoring them to a fondly remembered place in history. Their watches had personality and they were certainly far from the cookie-cutter, mass produced objects that the fashion industry is sometimes unfairly accused of foisting on to the consuming public. They had something called ‘patina’.

“PEOPLE WOULD ACQUIRE ITEMS THAT WOULD NOT ONLY LAST BUT WOULD BECOME INCREASINGLY MORE VALUABLE WITH THE PASSAGE OF TIME AND WITH SIGNS OF USE”

As an executive in the luxury sector in Dubai, I came to love working with timepieces. I looked forward to every opportunity I had to interact with anyone from the rarified world of horology. I also had the incredible fortune of being invited to visit the Manufactures of some of the most respected watchmakers in the world. The scene I described above is from a visit to St Imier, the home of Longines. Over half a decade, I basked in the warmth of their hospitality multiple times. Yet each visit was special and unique. I loved to spend time walking through their in-house museum and archives, discovering something fascinating each time. It blew my mind that some of these watchmaking brands still had access to components and parts from nearly a century ago and also that they had dedicated specialists working there who would be able to repair and restore heritage timepieces with the

‘Patina’. The first time I heard that word was in a lecture hall at university, listening to Professor John Desmond, whose hugely popular ‘Consuming Behaviour’ was one of my favourite subjects. He explained it brilliantly. It was the characteristic that set aside an item of quality, built with the intention of being used and then lovingly passed down to subsequent generations. People would acquire items that would not only last but would become increasingly more valuable with the passage of time and with signs of use. These items would be prized for their ability to perform their duty along with the ability to signal the ravages of age. This concept fascinated me. An item with Patina was a signifier of status. Apparently, it told the world that while anyone can buy new items, the people who wore high-

quality items built to last over generations were somehow custodians of a higher, more elusive category of affluence.

Arguably, this quality is what sets the luxury watch business apart. The great watchmaking brands, no doubt, are tireless innovators. Yet they also have a deep respect for heritage and tradition. They produce items that are built to last, using many of the same basic underlying techniques and principles that the industry has mastered over centuries. Consumer electronics will be

obsolete before you can say ‘circuit-board’ but a well-built mechanical timepiece, if serviced properly, can run for generation after generation. It is, therefore, veritably a time machine. As I write this piece, I glance at the smoothly gliding second hand on my wristwatch. I remove the watch and casually flip it over to examine its movement through the transparent sapphire case-back. Watching its rhythmic undulations is hypnotic. In an instant, I’m transported back to that wintry morning in St Imier, the sunlight

streaming in through giant windows on to the watchmaking floor, the feeling of the loupe on my eye. As I consider the beauty of this artifact before me, I think of its connection to its own anonymous creator, possibly a stern-faced watchmaker, leaning over a workbench, assembling its components with surgical precision and fondness. From cold metal, he would have evoked something that mirrors the cadence of the universe itself. I can’t help but smile. Mechanical timepieces are truly magical things.

Left page: The Longines Museum in St Imier; This page: Longines Watch manufacture, St. Imier, 1942

Right from top: Logo-Embroidered Cotton-Blend Jersey Hoodie Dhs1,478 Ami Paris; Logo-Flocked Cotton-Jersey Hoodie Dhs4,393 Saint Laurent; Incognito Oversized Layered Stretch-Cotton Jersey Zip-Up Hoodie Dhs12,045 Balenciaga

Left: Cashmere zipup hoodie Dhs13,726 Brunello Cucinelli available at MYTHERESA

Haute hoodies for elevated downtime

WORDS & STYLING: AMY SESSIONS

Left from top: Explorer Hoodie Dhs260 The Giving Movement; Logo-Appliquéd Stretch-Cotton Jersey Hoodie Dhs4,785

Gucci; Logo-Appliquéd CottonJersey Hoodie Dhs4,785 Gucci available at MR PORTER

Right: Logo-Print Cotton-Jersey Hoodie Dhs2,930 Off-White available at MR PORTER

The Commercial Mastermind

We discuss the retail landscape, scaling and why Mytheresa is successfully navigating the pitfalls of ecommerce with Chief Commercial and Sustainability Officer, Richard Johnson

WORDS: AMY SESSIONS

What do the first 30 minutes of your day look like/your morning routine – and how non-negotiable are these practices? The first moments of the morning are crucial as they set the tone for the entire day. I wake up early and start with a deep breathing exercise, a form of meditation for both body and mind. Then, I take a cold shower – the colder, the better. If time permits, I go for a run or have a light workout, especially when I’m traveling. Of course, life often gets in the way, and I get caught up with the kids school run and a hundred other things that need my attention. What drew you to Mytheresa and how did your previous roles set you up for success in your current one? I knew Mytheresa would be a good fit when I first met Michael Kliger, our CEO, in Paris for tea and a conversation. His philosophy of prioritising the customer and fostering strong relationships with our brand partners resonated deeply with me. Many companies claim to do this, but only the best truly deliver. I’ve had the privilege of working with remarkable companies before Mytheresa, each expanding my understanding of the world. Notably, my time in Dubai with Al Tayer, overseeing the buying for Harvey Nichols & Bloomingdale’s, was transformative. The innovative spirit of the region, embodied by leaders like Khalid Al Tayer and Eda Kuloglu, left a lasting impact. Ultimately, it’s the people and the philosophies you encounter that shape your path forward.

How much do you rely on analytics and how much on gut feel when it comes to business?

In luxury fashion it’s a 50-50 scenario, many big-name designers have built substantial businesses with iconic items which consistently sell well over years, season-in season-out. However, our customers also value innovation and especially the new and unexpected. While our extensive analysis is vital, it has its limits. Our buying team excels at knowing when to rely on historical data and when to trust their instincts, making educated bets on new, untested ideas. The buy at Mytheresa is incredibly strong – is having a distinct eye important and how can being too ‘safe’ with a buy impact a business? Every business needs a clear point of view, and Mytheresa is no exception. We don’t offer every option from every collection; instead, we invest time working with design teams to develop products that fill gaps and serve our audience effectively. As a multibrand retailer, we have a unique perspective, seeing all collections each season. This allows us to provide valuable input to designers, resulting in a curated product selection that deeply engages our customers.

How important is understanding the varying markets globally to successfully scaling in ecommerce and how does this impact

customer acquisition and retention? Understanding local cultures, attitudes, and needs is essential. To engage and serve people effectively, you must first understand them. This involves developing diverse, multicultural teams internally and seeking local expertise when needed. As a global retailer, appreciating the dramatic and subtle differences between markets like Abu Dhabi, New York, and Shanghai can be crucial to success. You have an entrepreneurial spirit – what is the biggest risk you’ve ever taken, and what was the tipping point of it pay off? I view progress more as growth and expansion rather than risk. The question I ask myself most often is whether I’m still learning and if the answer is a clear yes, then I know the journey isn’t finished. Mostly, it’s been the moments when I’ve realised I’m not learning as much as I have been that have prompted a major change of role, relocation or direction. Probably the greatest risk I took was moving to London many years ago, where I didn’t know anyone, started a career in fashion which wasn’t a conventional choice at that time and throwing myself into the deep end with

no experience at all. It’s led to an incredibly colourful career, full of fascinating creative people and has allowed me to travel the world which is one of my greatest passions. What are the brand pillars of Mytheresa and what is it they are doing differently in the ecommerce space to see such successes? Mytheresa places the highest level of importance on building a community for luxury enthusiasts who have a shared love of fashion and make luxury part of their day-today lifestyle. Everything we do – logistics, technology, buying, merchandising, and creativity – is geared toward exceptional service. To truly engage this caliber of client we need amazing products, which are thoughtfully designed by some of the most creative minds in the world, but also deliver exceptional physical experiences. We work hard to stay true and focused on that vision and so we know that we’re not for everyone. Often a lot of the battle is not allowing ourselves to become distracted by other opportunities, remaining consistent and loyal to ourselves. What brings clarity to your life both professionally and personally? Purpose, both pro-

fessionally and personally. Being a parent, having kids focuses me in a way nothing else can; shaping a positive future for them may ultimately be our greatest achievement which means helping them navigate an increasingly complex and unpredictable world as well as the efforts we should all be making in respect of the sustainability of our lifestyles, so they inherit a world as beautiful as the one my generation was born into.

Professionally speaking, Mytheresa is a continually evolving company even if the central purpose and idea hasn’t changed. We’re now the leader in luxury online fashion as evidenced by our customer feedback and our results. However, there is always more to do and ways we can improve. In the post-pandemic world, online shopping is now firmly embedded in people’s lifestyles and we’re finding new ways to become closer to clients and understand them better. If you had to pick one, what is the best tool for combating negativity and leading a life focused on positivity? Mindfulness and selfawareness are powerful tools in combating negativity. By staying present and acknowledging our thoughts and emotions without judgment, we can focus on what truly matters and lead a more positive, fulfilling life. Gratitude is a gamechanger. How has this shown up in your life? Gratitude is truly a gamechanger, it’s very human to take for granted what we already have and think of this as the norm. It’s important to regularly pause, look around and to ‘smell the roses’ as we say in England. If you’re truly grateful for where you are and the people around you it’s impossible to feel unrealised or distracted –and by giving you will inevitably receive. Have you had any mentors on your journey and if so, what knowledge did they impart? I’ve been fortunate to learn from many great individuals, as I’ve always prioritised building personal relationships. If you look closely enough you will find everyone you meet will do something better than you and that’s something we can all recognise and once uncovered is a gift. What new tools and ways of communicating is Mytheresa looking at harnessing to engage the new generation of customers? We are constantly exploring new digital tools and platforms to better connect with the new generation of luxury consumers. Leveraging social media, immersive virtual experiences, and personalized AI-driven interactions are just a few ways we’re innovating to meet the evolving expectations of our customers.

“MYTHERESA PLACES THE HIGHEST LEVEL OF IMPORTANCE ON BUILDING A COMMUNITY FOR LUXURY ENTHUSIASTS WHO HAVE A SHARED LOVE OF FASHION AND MAKE LUXURY PART OF THEIR DAY-TO-DAY LIFESTYLE”

THE RISK TAKER

TOM CHAPMAN, CO-FOUNDER OF ABASK.COM, DISCUSSES BUILDING THE NEW NAME IN CHIC HOMEWEAR

WORDS: AMY SESSIONS

“EVERY DECISION I MAKE IS INSTINCTIVE AND THE ONLY TIMES I HAVE EVER REGRETTED A DECISION IS WHEN I HAVEN’T ACTED ON INSTINCT”

What do the first 30 mins of your day look like, your morning routine – and how non-negotiable are these practices? I am always in awe when I read about disciplined morning routines. Travelling as much as I do, it is a little challenging to stay consistent – a poor excuse, I know – but I do my best to do a breath-work session each morning and either see my yoga teacher or private trainer which Zoom makes so much easier. After this, I pick up my phone for the first time and spend five minutes writing down what I want to achieve that day (along with reviewing what I haven’t achieved from the previous day) and drink two glasses of lemon water. I generally skip breakfast is favour of a few black coffees and then I hit the road. What was the catalyst to launching ABASK and how did your previous background of Co-Founder of MATCHESFASHION support this? The lightbulb moment came when my wife, Ruth, and I were building our home in the Los Angeles, and we couldn’t find all the beautiful things we wanted to fill it with in one place. I have always been a passionate supporter of artisanal talent, and I love sharing the stories behind products, places, and people. Suddenly, it became clear that I could apply this passion to the gap in the market and the idea for ABASK was born. Over the years since we founded MatchesFashion, I have learnt a great deal about running a successful retailer and have met many fascinating design aficionados and colleagues at the top of their game along the way which both helped in making ABASK a reality. How is ABASK doing things different and why is this resonating with clients? Firstly, we are a retailer rather than a marketplace which makes a crucial difference. We buy the stock which helps our makers in growing their businesses and this enables us to ship anywhere in the world within three days rather than our customers having to order something and wait for months, and as we manage the shipping, we ensure the very best possible customer service. We pride ourselves on bringing our customers exquisite craft and design pieces that they can’t find anywhere else and at least half the products we sell are exclusive to ABASK. The growing collection of objects that we have curated covers many rooms of the house, including the bedroom and bathroom, the kitchen and the dining room, the games room and the study with more rooms on the way. We are also thrilled to have been able to work with many storied silverware and glassware companies to reissue design icons from their archives such as Lobmeyr, Augarten, and Venini. How much do you rely on gut feel when it comes to business? Every decision I make is instinctive and the only times I have ever regretted a decision is when I haven’t acted on instinct. That said, I also love to discuss these decisions with people I respect and trust, inviting the opposite opinion to test my own thoughts and process. Of course, I’m often wrong, but that’s okay. Sometimes, the best lessons come from failure. Do you see any patterns in the request you get? As we approach ABASK’s two-year anniversary, we are definitely starting to see strong trends and patterns emerge; for example, at least half of our orders are placed by men, which I

didn’t think would necessarily be the case, and we have had enormous traction in the US and increasingly in the Middle East. We have seen a very enthusiastic response to our minimalist everyday pieces – such as Kaneko’s tableware – and our curation of exquisite handmade games, such as Alexandra Llewelyn’s hand-marquetry backgammon boards. There is also rarely a high-value order that doesn’t include one of our antique and vintage objects, such as a 1930s Lalique Crystal Ice Bucket or Parker pen from the 1920s. It’s clear that our customers come to us to find something that is one of a kind. ABASK launched in November 2022, from concept to launch how long was the incubation period of ABASK and were there many iterations of the concept? From the first conversation with my partner and co-founder Nicolas Pickaerts to the launch was nine months, which seems fast but far greater miracles happen at the same time! I believe it’s so important to not overthink things and risk being paralysed by fear of getting something wrong. We are very happy to learn as we go – the ABASK.com you see today is very different from a year ago with thousands more objects and several more rooms; it’s also different to the ABASK.com you’ll see next year. We have many more things we want to do and are excited to unveil, for example, this autumn we are also very excited to launch The Closet that will feature a host of exclusive ready-to-wear designer collaborations that mirror the same exquisite credentials of our home-design pieces. The branding is stunning – did you have a clear vision of this from the outset? That’s very kind of you, thank you. We worked with a great company in the states called Red Antler who really captured what we wanted to achieve. Then we commissioned the brilliant French artist Sarah Martinon to design the artwork for the ABASK packaging and boxes as we wanted it to be recognisable as well as celebrate design and creativity. Beautiful packaging is something everyone likes to keep, and we like the idea that our boxes will always remind our customers of ABASK.

You have an entrepreneurial spirit – what is the biggest risk you’ve ever taken, and what was the tipping point of it pay off?

For better or worse, I have always been a risk taker. I hate standing still and like to be on the move which requires regular risk taking! It’s hard to pin down one risky decision, as everything is relative to the time and place one is at in life, but if pressed I would say that it was selling MatchesFashion, the company I built with my wife for 30 years. I was told that I wasn’t allowed to do anything for four years which going back to point above proved to be an interesting period of finding what my new purpose would be! Two years ago, those four years were up, and ABASK was born. It was a good decision. How do you approach scaling without compromising on quality? For the sector we are in, that can be challenging as so many makers are small and just don’t have the production capabilities – for example, there are only so many Damascus steel knives that our brilliant maker Ben Bodman can make from his workshop on his family farm in Wiltshire, England. We also don’t want to put our artisans under pressure and so we are constantly on the hunt for new makers

“I BELIEVE IT’S SO IMPORTANT TO NOT OVERTHINK THINGS AND RISK BEING PARALYSED BY FEAR OF GETTING SOMETHING WRONG”

in new locations around the world; so far this year we have launched over 150. We are also actively pursuing innovative partnerships and collaborations, such as our recent Studio Shamshiri x ABASK double-faced cashmere blanket collection and the forthcoming Douglas Friedman x Lobmeyr glassware collection that brings together the celebrated interiors photographer with Vienna’s oldest glassmakers. At the end of the day, effective scaling always comes down to ensuring the best possible customer experience because customer loyalty is the key to our continued success. What brings clarity to your life both professionally and personally? The ocean. We have just built a house on the beach in the Bahamas and listening to the waves and swimming in the crystal-clear water is the most cleansing experience. Professionally, it’s surrounding myself with far more intelligent and experienced people than myself. I’m a generalist, which is to say I know a little about a lot of things, but not a lot about anything! I believe people thrive in a challenge culture where everything we do we want to challenge ourselves on how we can do better and never be complacent. My clarity comes from discussion and debate as listening to others’ views, opinions, and suggestions – especially if they are different to mine – helps me test my conviction.

What have been your biggest challenges to date and how did you overcome them? My family and I have been incredibly fortunate that we all have our health, but there have been challenging times, although I think if there weren’t then we wouldn’t be pushing ourselves hard enough. We very nearly lost our business 12 years ago when the bank said we were growing too fast and at the very last moment we managed to find a way forward. I think the secret to overcoming life’s obstacles is to embrace the challenge, focus on a solution, and single-mindedly get out there and resolve it. If you had to pick one, what is the best tool for combating negativity and leading a life focused on positivity? Breath work and meditation. Making sure you stop at least once a day, sit in silence, and reflect on what you could do better is a very positive practice. Gratitude is a gamechanger. How has this shown up in your life? I am so grateful for everything in my life; from my wonderful family and the incredible people I get to work with, to the extraordinary makers and designers we get to collaborate with and witness the care and passion that goes into everything they do. For me, gratitude has to always be shown to the people you surround yourself with and that is karmic. I don’t want to sound smug, but every day I wake up and I pinch myself and think, ‘Wow, I get to have a creative and a business outlet.’

Have you had any mentors on your journey and if so, what knowledge did they impart? My wife and kids are my greatest mentors. I learn so much from their honesty about what I could do better and where I should focus my attention. It’s funny, you think you are there to teach your kids, but the truth is – in my case – they are the ones teaching me and I’m so grateful to them.

What is the most important thing to be mindful of in the current luxury landscape for a company to be profitable I and how important is the element of community? To realise that your customers have a choice. Every decision we make starts with, what will the customers experience be? How can we exceed their expectations? How can we surprise and delight them? A business such as ours builds from recommendations, brilliant customer service and relationships with everyone we come into contact with.

What new tools and ways of communicating is ABASK looking at harnessing to engage the new generation of customers? We staged several physical pop-ups last year, such as at the Salon design exhibition in NYC as well as hosting fun and intimate lunches and dinners where we lay the table with pieces from our makers and every setting is different to the next. These events have been fantastic way of organically growing our community and connecting people to each other and to our makers and their craft. This year we are planning a wonderful collaboration with the New York-based R & Company who represent some of the most talented 20th- and 21st-century designers and has a wonderful collection of vintage pieces from all over the world. We are delighted to be staging a popup at their gallery and representing 12 different unique artists.

OWNING IT

WORDS: CAMILLE MACAWILI

ROOTED FIRMLY IN FAMILY LEGACY AND QUIET LUXURY, SEASE STANDS OUT FOR ITS TECHNICAL, FUNCTIONAL LIFESTYLE AND URBAN WEAR FOR A MAN ON-THE-GO. FRANCO LORO PIANA, CEO & FOUNDER OF SEASE, SHARES HIS BRAND-BUILDING JOURNEY BASED ON PURSUED PASSIONS

“THERE IS NO FUTURE WITHOUT ETHICAL ENTREPRENEURSHIP”

What do the first 30 minutes of your day look like, your morning routine? I usually wake up and say good morning to my kids first thing. I have breakfast with them and play as much as possible before taking them to kindergarten. This is the best part of my day, infinite joy! When I can, let’s say twice a week, I do some yoga, basically stretching and breathing. Sometimes I also wake up and run to the tennis court. I really love to play tennis.

What inspired you to launch SEASE and did you always know you wanted to launch a brand of your own? When I used to live in NYC, I had a dream to design a kit of essential pieces for my windsurfing escape to Montauk. A bag that contains all you need to live your passion to the fullest – from your wetsuit, cashmere hoodie, to music, books, etc. This idea remained pending in my mind for at least 10 years. Then when I quit my family business, I decided to start my own brand, kind of on the same reasoning I had back in the days.

What core DNA lies at the center of the brand? The vision of the brand is for sure to inspire people to live authentic experiences and reconnect with nature through outdoor passion driven lifestyle. With SEASE, we redefine tradition through design and performance. We combine high-quality materials, like precious natural fibers, with technology to reach performance and functionality. It’s all about inspiring through life experience, authenticity, heritage, quality and innovation. The brand is rooted in an active lifestyle. What drove this decision creatively? Not difficult to answer, SEASE is an extension of what I love to do in life. I am passionate about outdoor sports like sailing, surfing and skiing. I wanted to create a functional yet sophisticated wardrobe, designed for outdoor activities meant for the city, where activewear is merged with everyday life. What are your brand signatures and how did you define this? I am positive that SEASE has a strong identity, a unique combination of design, materials and shapes, different from anything else in the market. The hybridisation of sartorial tradition and contemporary design, and our modern styling creates a special twist with a strong personality. Our products don’t really need a logo to be recognised. These are the most important signatures in my opinion.

You had a formative influence on luxury brand establishment and development. How has this affected your own brand-building process? For sure, the most important takeaway I got is to deeply understand the customers’ needs and behaviour in such an important and demanding market. This allowed me to position and shape

the new brand accordingly. I really think there was a lack of authenticity and performance in the luxury market.

You champion a consumer conscious mindset. Was sustainability a key factor from the outset? I believe it is not the only factor of success for a brand, but it is a mandatory value that every brand must take into consideration. There is no future without ethical entrepreneurship.

Tell us more about your efforts to drive sustainability within your brand. The goal is, for sure, to create a roadmap to reduce – as fast as possible – the impact of our supply chain and industries in general. SEASE’s mission is to create value while respecting the planet. The products are engineered through a sustainable protocol in terms of raw materials, supply chain process and use of natural resources. SEASE uses mostly natural, organic fibers like precious wool and cashmere, fine linen and hemp. More importantly, we believe that we have the duty to educate our clients, the final consumer, to make conscious choices. This important challenge can be won only through education and culture. Greenwashing marketing is not the solution. Which pieces have been most popular to dateglobally and within the Middle East? It is too early to judge, but our windbreaker called Jib Set is a very functional and easy to wear piece that has been a great success so far.You built everything yourself from the outset. What did this teach you? For sure that if you do it yourself, you will make mistakes and you are the only one to blame. You are the one who suffers but at the same time you will get the biggest reward and satisfaction.

SOFT FOCUS

WORDS: CAMILLE MACAWILI

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The Champion

How the MMA Champion Mounir Lazzez became the first fighter born and raised in an Arab country to be signed to the UFC

WORDS: SARAH JOSEPH

Talk us through your background. I was born in Tunisia and have been passionate about martial arts from a young age. I began my professional MMA career in 2012, eventually becoming the first fighter born and raised in an Arab country to be signed to the UFC. My journey took me to Dubai, where I’ve established myself as both a fighter and a businessman, launching the 971 MMA Gym and the 971 Fighting Championship, which have both become central to the combat sports community in the region.

Can you share how you have built out your daily fitness routine? My routine is a balance between strength, conditioning, and technical skill development. Mornings usually start with cardio – either running or swimming – followed by strength training that includes weightlifting and plyometrics. Midday sessions are dedicated to striking drills and grappling, while afternoons focus on skill development and sparring. I also incorporate recovery techniques such as stretching, physical therapy, and adequate rest to maintain peak performance. What is our strategy in the ring? My fighting style is rooted in precision and technique, particularly in striking, which is why I earned the nickname “The Sniper.” I rely on my background in Muay Thai and kickboxing to deliver accurate, powerful strikes while using footwork and head movement to avoid damage. My style is about strategic, well-timed attacks rather than overwhelming force.

You’re known as ‘The Sniper’ due to your expert precision and instinct – how does it feel? Being called “The Sniper” is a recognition of the years of hard work I’ve put into perfecting my striking game. It’s an honour to be known for precision, as it embodies the core of what I strive to achieve in every fight – accuracy, patience, and calculated aggression. It feels rewarding to see those skills translate into success in the octagon.

You’ve secured many knockout wins and picking up several world titles – can you expand on this? Knockout wins are the culmination of preparation, strategy, and execution. Each title and victory represents overcoming challenges and pushing my limits. Winning the DFC welterweight title and making my mark in the UFC are milestones that I’m incredibly

“CONSISTENCY

proud of, as they reflect not only my skills but also the resilience and dedication required to compete at the highest level. In Abu Dhabi, October 2019, you secured a first round knockout victory. What was the mindset to help you achieve this? Going into that fight, my mindset was laser-focused on execution. I visualised the win during training, and on fight night, I was calm and ready to capitalise on any opening. I trusted my preparation and instincts, which allowed me to deliver a decisive performance early in the fight. What have been the biggest challenges you’ve faced to date and how did you overcome them? Early in my career, the lack of resources and exposure in Tunisia made it difficult to progress. Moving to the UAE was a pivotal decision that provided better opportunities. Adapting to the UFC’s high standards was another challenge, but I overcame it through relentless training, focus, and learning from each fight. Injuries and the mental toll of the sport have also been challenges, but I’ve tackled them with disciplined recovery and a resilient mindset.

What’s your approach to discipline? Consistency and hard work are at the core of my discipline. My mantra is simple: stay dedicated to your goals, and never lose sight of why you started. Training is non-negotiable, and I believe in giving 100 per cent every day, whether in the gym, in business, or in life. How is the UAE supporting upcoming UFC fighters in the country? The UAE is becoming a major hub for MMA in the region, with initiatives like the 971 MMA Gym and other facilities providing world-class training environments. The government and private sector are also supportive, offering resources and platforms for fighters to develop their skills and gain exposure. There’s a growing community here that fosters talent, and I’m proud to contribute to that ecosystem. What lies ahead for the future? I’m focused on continuing my fighting career while expanding the reach of 971 Fighting Championship. The goal is to elevate MMA in the region, giving more fighters the opportunity to showcase their talents on a global stage. I’m also committed to growing 971 MMA Gym, ensuring it remains a top training destination for fighters from around the world.

AND HARD WORK ARE AT THE CORE OF MY DISCIPLINE”

Take the Plunge

Dani

Afiouni, Founder and CEO of Longevity Wellness on making the first mobile ice baths accessible to all in the UAE

WORDS: SARAH

JOSEPH

Can you talk us through your background?

My background is deeply rooted in a diverse range of extreme sports and endurance challenges. As an expedition climber, endurance athlete, long-distance runner, triathlete, and skydiver, I have dedicated my life to pushing the limits of physical and mental endurance. I’ve had the privilege of climbing over 25 summits worldwide, including six of the highest peaks on each of the seven continents. Additionally, I’ve explored both the North and South Poles multiple times. These experiences have not only tested my limits but also led to numerous breakthroughs in my own health and performance. They underscored the impor-

tance of optimal training and recovery for achieving peak performance. Motivated by these insights, I realised that the principles and technologies that enabled my successes could greatly benefit others. In 2019, I founded Longevity Wellness Hub with the vision of bringing advanced wellness solutions to Dubai and the wider region. What inspired you to launch Longevity Hub? The inspiration to launch Longevity Hub stemmed from a deep-rooted passion for adventure, exploration, and a commitment to holistic wellness. I wanted to create a space where individuals could access cutting-edge technologies and treatments that support both physical and mental

health. The idea was to blend advanced scientific approaches with a personalised touch, ensuring that everyone could benefit from tailored wellness solutions. Longevity Hub was born out of this vision – to provide a sanctuary where people can not only recover but also enhance their performance, prevent injuries, and achieve a balanced state of well-being. Our goal is to empower individuals to “Age Well and Live Better,” by offering a range of innovative therapies and a holistic approach to health. This wellness hub doesn’t focus on a one size fits all approach – can you expand on this approach? At Longevity Hub, we firmly believe that each individual’s journey to health and wellness is unique. That’s why we steer clear of a one-size-fits-all approach. Instead, we offer personalised wellness plans tailored to each person’s specific needs, goals, and health status. Our advanced technologies, such as Quantum Body Scanning, allow us to assess the energetic state of the body and identify potential areas of concern. We also take into account an individual’s lifestyle, preferences, and fitness levels. Whether it’s through our Hyperbaric Oxygen Therapy, Infrared Sauna, Red Light Therapy, or Cold-Water Immer-

sion, each treatment is designed to complement the individual’s overall wellness plan. The Quantum scanner is the latest technology onboard – what are the benefits and how does it work? The Quantum Scanner is our latest and most advanced technology at Longevity Hub, offering a comprehensive and non-invasive analysis of an individual’s health. The process is multifaceted and begins with biometric fingerprinting and molecular-level assessments using hair or fingernail samples, followed by a voice assessment. Biometric Fingerprinting is the initial step involves scanning the fingerprints to gather basic yet crucial biometric data. This information helps us understand genetic predispositions and potential health risks. Next the molecular-Level Assessment: A small sample of hair or a fingernail clipping undergoes a detailed molecular-level assessment. This analysis provides insights into the body’s mineral and toxin levels, offering a long-term record of biochemical activities and overall health. Finally, the voice assessment involves analysing the frequencies and tones of the client’s voice. This innovative approach provides insights into energy levels, brain activity, and emotional states. By combining these methods, the Quantum Scanner can provide a detailed picture of the body’s current state, including organ function, nutrient levels, toxin presence, allergies, and food intolerances. The scan is painless and takes only a few minutes, but the insights it offers are profound. After the assessment, we analyse the data to identify any imbalances or disturbances in the body. Based on these findings, we devise a personalised wellness plan tailored to the individual’s unique needs.

The Hyperbaric Oxygen Chamber at Longevity can work wonders – what are some of the key benefits? The Hyperbaric Oxygen Chamber at Longevity Wellness Hub is truly a game-changer when it comes to enhancing health and wellness. By delivering pure oxygen in a pressurised environment, it offers numerous benefits for both physical and mental health. Here are some of the key benefits. One of the most significant benefits of Hyperbaric Oxygen Therapy (HBOT) is its ability to accelerate the body’s natural healing processes. By increasing oxygen levels in the bloodstream, it promotes faster healing of injuries, wounds, and surgical sites. Athletes, in particular, find this beneficial for quicker recovery from intense training sessions and injuries. HBOT is effective in reducing inflammation and swelling. By promoting oxygenation at the cellular level, it helps decrease inflammatory responses, making it an excellent therapy for conditions like arthritis and other inflammatory disorders. The therapy enhances blood flow and im-

proves circulation throughout the body. This increased blood flow ensures that oxygen and essential nutrients are efficiently delivered to tissues and organs, supporting overall health and vitality. With increased oxygen levels, the body’s immune system becomes more robust. This helps in fighting off infections more effectively and maintaining overall health. This detoxification process supports overall health and wellbeing, promoting a clearer mind and more energised body. HBOT can enhance skin health by promoting collagen production and improving skin elasticity. This results in a more youthful and radiant complexion, making it a popular choice for those looking to maintain healthy, glowing skin. Cold Therapy has huge potential wellness benefits – is this therapy for everyone? Cold Therapy, also known as cryotherapy or cold-water immersion, has gained significant recognition for its powerful benefits in health and wellness. At Longevity Wellness Hub, we utilise Cold Therapy to help individuals optimise their physical and mental well-being. Here are some of the key benefits: It reduces inflammation and alleviates pain. By constricting blood vessels, it helps decrease swelling and numbs nerve endings, providing relief from muscle soreness, joint pain, and inflammation-related conditions such as arthritis. Athletes and fitness enthusiasts often use Cold Therapy to speed up muscle recovery after intense workouts. The cold temperatures help reduce muscle damage and soreness, allowing for quicker recovery and improved performance in subsequent training sessions. Cold exposure stimulates blood flow as the body works to maintain its core temperature. This improved circulation ensures that oxygen and nutrients are efficiently delivered to tissues and organs, supporting overall health and vitality. Regular exposure to cold temperatures can strengthen the immune system. It enhances the body’s defense mechanisms, making it more resilient against infections and illnesses. Cold Therapy has been shown to have positive effects on mental health. It can boost mood, reduce stress, and improve mental clarity. The release of endorphins triggered by cold exposure helps combat symptoms of depression and anxiety. Cold Therapy promotes better skin health by tightening pores and improving blood flow to the skin. This results in a clearer, more radiant complexion and can help reduce the appearance of cellulite. While Cold Therapy offers numerous benefits, it’s important to note that it may not be suitable for everyone. Individuals with certain medical conditions, such as cardiovascular issues, Raynaud’s disease, or severe hypertension, should consult with their healthcare provider before undergoing cold therapy. Additionally, preg-

nant women and individuals with hypersensitivity to cold should avoid this treatment. What does your personal daily routine look like? My daily routine is meticulously crafted to ensure both physical vitality and mental sharpness. I begin each morning by standing on a nail board for 10 minutes, a practice that stimulates circulation and energizes my body. This is followed by a cold shower, which invigorates me and sharpens my focus for the day ahead. Next, I engage in physical training, which varies from running to a tailored workout regimen depending on the day. During my runs, I take advantage of the time to strategise and innovate on our business model at Longevity Wellness Hub. This blend of physical exercise and mental planning helps me stay fit while continuously advancing our business. Overall, my routine not only readies me for the physical demands of the day but also equips me with the mental clarity needed to tackle challenges and seize opportunities effectively. How has the wellness landscape evolved in the UAE since you’ve launched? Since launching Longevity Wellness Hub, I’ve witnessed a significant evolution in the wellness landscape in the UAE. Initially, wellness in the region was largely focused on traditional fitness and luxury spa treatments. However, there has been a remarkable shift towards a more holistic approach, integrating advanced technologies and personalised health solutions. Today, the UAE’s wellness sector embraces a broader spectrum of services, from cutting-edge recovery techniques to innovative mental health support. What’s next on the roadmap? Looking ahead, Longevity Wellness Hub is excited to continue its expansion across the UAE. We have plans to open new facilities in key locations such as Al Qudra, DIFC, and The Palm, among others. These new centers will bring our cutting-edge wellness solutions closer to our growing community. In addition to our UAE expansion, we are also exploring opportunities to extend our reach beyond the region. Our goal is to bring our innovative approach to wellness to more countries across the Middle East, further establishing our presence as a leader in holistic health and performance enhancement. We’re eager to continue pushing the boundaries of wellness and to make our services accessible to a broader audience, ensuring that more people can benefit from our unique blend of technology and personalised care.

OUR GOAL IS TO EMPOWER INDIVIDUALS TO “AGE WELL AND LIVE BETTER”

WORDS: AMY SESSIONS

A Lifetime of Creativity

Elie Khouri, Founder and CEO of Vivium Holding, the company behind Cassina’s maiden store in the UAE discusses design, detail and creativity

What is the DNA of Cassina? Cassina is a historic brand that sits at the intersection of art, design and craftsmanship. Its DNA is steeped in the values of pure design excellence, authenticity and a commitment to research and innovation. This is what drives the brand to create timeless and functional works of art – a pursuit that has been consistent over the last 100 years. How does the Cassina store in the UAE select the pieces which are dispayed in-store? The Cassina store presents a holistic view of the brand’s offering, covering everything from living to dining, bedroom and outdoor pieces. It is also a space that embodies The Cassina Perspective, an eclectic framework that blends classics from the iMaestri collection with contemporary creations. When curating pieces for the store, we focus on striking a balance between three main criteria: showcasing the versatility and depth of the brand’s collections, highlighting novelties (new releases) and catering to the taste of regional clientele. Unlike other furniture providers in the Middle East, we showcase a lot of bold colours and designs. By doing so, our attempt is to push boundaries and tempt customers to be more playful with their interiors; get them to take creative risks by pairing, for instance, their beige essentials with a bold statement piece from Cassina. This is important for us because we don’t think of ourselves as just a store. Our role is that of a catalyst that infuses the interior design scene with a fresh outlook. Cassina has not only pushed the boundaries of design but also created designs which feel modern decades later. How do you think their approach to design has been able to do this so succesfully? Cassina has mastered the art of timelessness through collaborations with greats who have written design history. Since the 60s, the brand has faithfully reproduced some of the most iconic pieces of 20th-century furniture by masters including Le Corbusier, Charles Rennie Mackintosh and Charlotte Perriand. And even as they do so, they innovate by introducing new materials and fabrics. This is the magic of Cassina – the ability to add new dimensions to an existing design and keep it fresh, relevant and contemporary. The Utrecht chair by Gerrit Rietveld and Soriana by Afra and Tobia Scarpa are fine examples of how Cassina has prolonged the longevity of iconic designs and revived them into modern classics.

expect to pay a premium. But this premium will be worth every cent because the piece will not only embellish your home, but also become a heirloom that can be passed on to the next generation. You will never get that with regular furniture, because it is meant to be functional and a last a season or two. Good design is that which fills your life with beauty and memories for a lifetime.

When have you had to be creative in business? Right from the get go! I have been working in a creative business since the start of my career in Advertising. Creativity in Adverting is about producing content that sparks a connection, evokes emotion and moves your audience to action. With that background, when I dedicated my life to full entrepreneurship and set up my family office, I began to define creativity as a means of problem solving. It is about multiperspective thinking, mitigating issues and getting the best out of people. Being creative in business is about converting a No to a Yes. It’s something I believe in and practise every day and I empower my team to do so too.

What does creativity mean to you? Creativity for the sake of creativity is meaningless. To me, creativity is about enhancing human connections and finding solutions that make life better. Being creative is not something that can be taught. It is an attitude one has to cultivate in everyday situations. It is about being agile, positive and not taking No for an answer.

When selecting key pieces that last a lifetime – is there a rule of thumb/what should we be considering? My top rule of thumb is to invest in a brand that has history and heritage, because with it comes the guarantee of quality and reliability. The second thing to look for is who the brand is engaging with to design their pieces. Good designers create products that combine simplicity of form, functionality, aesthetics and longevity. If you are looking for a piece that will endure,

“CREATIVITY FOR THE SAKE OF CREATIVITY IS MEANINGLESS. TO ME, CREATIVITY IS ABOUT ENHANCING HUMAN CONNECTIONS AND FINDING SOLUTIONS THAT MAKE LIFE BETTER”

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Making His Mark

The meticulous chef-entrepreneur bringing a new dining concept, NAHATÉ Dubai to the region, Yazid Ichemrahen, shares his pastry-led journey, the importance of perseverance and being eternally curious

WORDS: CAMILLE MACAWILI

What do the first 30 minutes look like, your morning routine? I start my mornings by drinking a large glass of water and often heading to the gym on an empty stomach. I prefer to exercise before eating because it makes me feel good and sets me up for a hearty breakfast. Therefore, I make it a point to include physical activity every day.

When did your love for food begin and how did you get your start in the culinary space? I began baking because of my foster family, who took me in after I became an orphan. The family’s two sons, Laurent and Dany regularly made cakes. On Wednesdays, if I was well-behaved, I was allowed to assist them. This playful activity, where I received a lot of attention, awakened in me a passion for pastry-making and the art de vivre.

What led to the scaling of your career in the Middle East region - what excites you about it? To start with, my family is from Morocco. But the first time I visited the Middle East was in Qatar in 2016. I knew nothing about the region. However, in Dubai, Qatar or Jeddah, I was impressed by the level of education, multicultural and cosmopolitan way of living, the importance attached to safety and cleanliness, but also by the fact that consumption is much higher here than elsewhere. The Middle East has a rich history spanning many centuries. But what’s even more interesting is that it’s almost the only region in the world to have experienced such rapid development over the last thirty years. So, working here is not only a desire for me, it’s also an honor, and I’m very proud of that.

Tell us more about the NAHATÉ concept and what sets it apart from the rest? NAHATÉ Dubai is more than just a concept; it’s a place with a real soul. A home away from home, filled with sincere love and care for every visitor. Even the story of how we met with the founders reflects the essence of NAHATÉ. I was in Dubai on another contract when I was contacted on Instagram by Sam Florentsev and Jenya Makeeva, a power couple behind the brand, in a very

simple and human way. They had simply congratulated me and expressed how pleased they had been with my film, which they were under no obligation to do. Just imagine, there are millions of people who saw my film and didn’t congratulate me or even thought about it. Jenya and Sam’s simple gesture showed me that they are sincere and modest people. They invited me to dinner, which led to a discussion about their soon-to-be opened restaurant and nightclub project in Dubai. I was impressed by the way Sam and Jenya pay meticulous attention to every detail and demand the highest quality in everything they do. Working alongside them is very rewarding. It’s a huge project that pushes me to challenge myself to meet not only my own expectations, but also theirs and those of future visitors to NAHATÉ Dubai. This concept is unique for me, because it doesn’t just look like another architect’s creation. One can really feel the joy, energy and passion of the founders in every detail. So that’s more than admirable. I’m attached to this project, to this house of NAHATÉ Dubai, because it’s a story of the heart, and above all, it’s a story of love.

Where do you source your ingredients and how does this add to the experience at NAHATÉ? My ingredients come from all over the world: pistachios from Sicily, hazelnuts from Piedmont, almonds from Valencia, chocolate from Venezuela and flour from France. It’s really important to choose the right raw materials, because that’s what makes the desserts so special. Beyond being an excellent pastry chef, one has to be even better at choosing the raw materials one uses.

To you, what are the must-try standout dishes at NAHATÉ? My favourite dish and absolute must-have are the pinzette with king crab and avocado. It’s all I like to eat because it’s healthy, with protein and vitamin B9. Also, the caviar pasta. It’s one of my favourites, as is the beef tartare, because it’s a fusion vision that’s really different from what’s being done elsewhere. The tartare is mixed with wasabi fish roe, which adds a spicy touch to the flavour.

How do you consider each element and ingredient that goes into a dish and where do you get inspiration from? I source my inspiration from everything around me: architecture, art, fashion and, above all, women. Because women are the vectors of new trends. They’re the ones who consume the most, and they’re also the ones who wear fashion every day. I try to create my products by choosing the best raw materials and trying to sublimate them with acidity, bitterness and crunch. How do you approach scaling without compromising quality? I approach quantity with quality in mind. Our internal training is really meticulous, taking every detail into account. Above all, my dishes are ultra-simple yet sophisticated in their assembly.

How do you balance the creative and commercial sides of the business, and do you feel more drawn to one than the other? I’m not drawn to one or the other as the two go together. It’s really important to master each area of the business. However, I follow a specific approach when working on different things. When it’s a question of artistic vision, I focus on it in the evening because this is the time when I feel a surge of inspiration. In the morning, I’m researching and developing new creations, projects, marketing, and all sorts of things. How have you found social media has supported scaling the business and personal brand growth? It brings credibility and, of course, visibility. At the same time, social media is not real life. You can have 20 million people as followers, but it can be only 0.0001 per cent of them who will actually check on you regularly. So, I use it, but I try not to look at

it too much or pay too much attention to what’s happening there. I prefer to remain myself in all circumstances. Have you had any mentors along the way and if so, what knowledge did they impart? I’ve had a lot of di erent mentors. They’re not just professional or pastry chefs. I look a lot at what the big groups like LVMH, Kering, and L’Oréal are doing, to get an understanding in how they work in different sectors. It’s not only for the luxury segment, but also the mass-market. For example, I try to keep an eye on the Ferrero Group, which owns Ferrero Rocher, Kinder, and Tic Tac. I do this so as to always remain active and evolve what I propose to my customers and partners. Even if they’re not in the same markets and businesses as me, it’s still very enriching and interesting. I try to ask the founders of such different groups to be my mentors to keep me going. You’ve clearly worked incredibly hard to get where you are today. Are there any milestones you are most proud of? I’m most proud, of course, of having taken part in the Coupe du Monde de Desserts Glacés, of having won it, of having set up stores that have succeeded (for the most part), but also of having set up other stores that have sunk because it’s when you fail that you question yourself – it’s enough to keep moving forward. Beyond that, I’m quite proud to have a team of collaborators who are loyal, help me, travel with me, follow me in all my crazy ideas. I think that the greatest pride of an entrepreneur is to be able to keep the sta with

whom he evolves, rather than to achieve individual victories. How did your hardships in life impact your approach to business and how did you overcome these challenges? They have helped me to learn how to be humble and, above all, to tell myself that even when I don’t succeed with a dessert, a store or a project, I have to keep going and persevere. What’s next for Yazid Ichemrahen – the man and the brand? My next step is to do a great opening for NAHATÉ Dubai. What I’d really like is for the opening to be a success, and for people to say it’s fantastic without too much marketing needed. I want people to say that it’s extraordinary. That would be a great source of personal pride, not just for me, but also for Jenya, Sam and the whole team. When I start a job or a project, I want people to say that I’m the best, or that I helped bring the project to a successful conclusion. Not only because it helps me to feel that I deserve it, but also because it’s personally satisfying. And then, I’ll probably open my own patisserie in Paris and work on projects in New York.

“NAHATÉ DUBAI IS MORE THAN JUST A CONCEPT; IT’S A PLACE WITH A REAL SOUL. A HOME AWAY FROM HOME, FILLED WITH SINCERE LOVE AND CARE FOR EVERY VISITOR”

Orijins

ESPRESSO

The coolest spots to know now for your daily caffeine fix – served with a splash of vibe

WORDS:

CAMILLE MACAWILI

Minimalist, good-looking, and cool, Orijins, which opened in 2021 fits perfectly in DIFC’s Gate Village 8. And it takes its coffee seriously too as evident in the coffee grinding and blending apparatus that sits atop its monolithic granite and marble bar counters. For summer, ask the knowledgeable baristas to craft you a finely tuned iced v60 drip – an aromatic and rich serve with a crisp and short finish. @orijins

Earth Roastery

Founder Ali Al Fahad was inspired by the specialty coffee scene in the US where he witnessed artisanal coffee culture and returned home to Kuwait to establish his own specialty roastworks and was followed by the opening of cafés across Kuwait, Qatar, and UAE. In 2024, Earth Roastery established its first flagship coffee shop in Al Quoz 3, Dubai. The café crafts some seriously delicious coffee variations using its bespoke blends. If you want to re-create or concoct your own fix at home, you can order Earth Roastery’s flavour-packed beans online including Takengon from Indonesia, Tolima from Colombia, Humure from Rwanda and more. @earthroastery.ae

The Grey

The UAE homegrown brand by MAD Hospitality, The Grey treats coffee with an irreverence that you won’t easily find anywhere else. Located on Al Wasl Road in Al Safa, the interiors are elegant and relaxing as you wait for the baristas, dressed in all black, to carefully prepare artisanal freshly brewed cups. We recommend trying a simple flat white or the Café con Panna: an exquisite blend of expresso and cream, which has been beloved by locals. They also sell stunningly packaged beans that look so good, you’ll be loath to open them. @thegreydxb

Soub

Design plays a big role in this secluded spot in The Valley 77, Khawaneej. The space, designed with midcentury and modern furniture, is conceived for unhurried catch ups and a place to linger whilst you enjoy your coffee, maybe with a slice of Soub’s Banana Cake or Canelés with a velvety caramel cream. @soub.social

Orto

Tucked in Jumeirah, Orto has become a go-to spot for both passing cyclists and a family-friendly crowd keen for a cup (or two) of coffee and a pared-back place to pause. An interior of Scandi greys and white awash the interiors which allows their selec-

agave. The tables and chairs are arranged to encourage socialising and provide a forum for open discussions. @honoryouronda

FLO’C

tion of colourful cups and refreshing summer beverages to stand out. Aside from a fine espresso and their signature The Orto, you can also savour in their delicious menu including vegan options. @ortodubai

ONDA

ONDA is a design-led replenishments bar situated in Al Wasl. While technically it is a place for healthy bites, juices, and smoothies, the menu also includes one-of-a-kind beverages such as the Dirty Dulce Cold Brew Freddo, Cold Brew Ginger Tonic decorated and served with a lemon peel, Date Refuel which is an iced matcha, topped with spiced date

With two locations across Dubai, FLO’C is a design haven for the purist as well as for coffee connoisseurs. We recommend going to Nad Al Sheba, where the food, too, is a highlight - offering a selection of hearty and nourishing breakfast selections from avocado toasts to yogurt cups and more. @floc.ae

bkry

The latest addition in Alserkal Avenue, bkry is more than just an artisanal bakespace. In bkry, meticulously and locally sourced beans from roastery Archers are brewed to pure perfection in a venue that drips with Scandi-cool. @bkry.space

Left page: ONDA; This page: (below) bkry, Orijins, Soub; (right) FLO’C

The Pioneer

Solutions Leisure Group co-founder and CEO Paul Evans, on foundational breakthroughs and the key insights that have ignited and grown a global business

WORDS:

CAMILLE MACAWILI

What do the first 30 minutes of your day look like, your morning routine? I usually wake up around 6am and have a quick coffee on our terrace with my partner, Dom. We’re fortunate to live on Palm Jumeirah, and that sense of calm you get overlooking the water as the sun comes up over the horizon is something special. I’ll then check messages and scan emails, touch base on any meetings I have during the day and get ready for a workout. Depending on the day, I’ll either walk the beach and take some time to reflect and ground myself or go to the gym. We’ve been training with the boys from Benzone for a few years now and they’ve been epic. So-much-so they now host a bootcamp for our team three times a week on our office rooftop, which I’ll try and get to once a month, too.

What are the pillars of DNA that define Solutions Leisure Group as a brand? Our mission is to create the moments people live for, and we’re working hard to ensure we live and breathe that through every channel. From our team members to our guests, the brand design and the experience creation, the moments matter, big and small.

Whilst we fly by the seat of our pants at the rate of change, we’re often steering, we remain grounded with our pillars: Excellence is the standard; Leadership is the strength; Relationships are the source and Mindset is the solution.

Solutions Leisure Group offers lifestyle and holistic experiences. Was this the plan from the outset? Freek and I first landed in Dubai in 2013 after 13 years developing the entertainment destination that is, today, Egypt’s Hurghada Beach. Our little brown Dutch bar soon turned into 20 venues, turning the sleepy seaside town into a tourism and nightlife hotspot. But the Arab Spring came,

and we lost it all, making the move to Dubai with nothing much more than the clothes on our backs. It was here we noted that, amidst the glitz and glam of the Dubai social scene, there was very little for the everyday patron; the average guest who just wanted to enjoy quality food, great vibes and a consistently good time. So, we introduced the oncefavourite Q43 restaurant and bar to the region, quickly followed by our acquisition of the iconic Karma Kafe, and conceptualisation of Asia Asia and Lock, Stock & Barrel. We saw our brands growing with our guests, and realised it wasn’t about creating a product anymore, but, instead, a lifestyle. Something that serviced various needs, both emotive and physical. People wanted community and experience – a break away from the day to day with a guaranteed consistency of enjoyment. So, we focused on the quality and experience as the heart of our venue design to enable our product to, not just meet, but exceed expectations. We introduced the family entertainment sector with Wavehouse, and then Central, which soon saw the industry follow. Both within the group itself and within our venues, we are focused on lifestyle experiences that are brand-led and culture-based. We no longer hire for the experience our rockstars have, but for the experience they can create. They are brand ambassadors – a visual and verbal representation of who each brand is and what it stands for. We see every person who joins us as entering our home, creating a lifestyle experience that exuberates fun, energy and ignites trust through a relationship that is, both, valued and nurtured. You built everything yourself from the outset. How did you overcome the challenges? We’ve always been known for our middleman sector, but that’s certainly changed

these past few years. The F&B scene in the UAE is becoming fiercer and fuller than ever, and I think our team has gone above and beyond to really set the bar across design, marketing and operations. They own their brands – own their careers and have blown me away with their dedication and passion as a whole. It might not have changed the industry, as such, but it’s certainly separated the term employees from the team. I feel our real ability to overcome challenges has been our ability to come together. The last few years has seen a real shift in the way brands unite. We no longer deem ourselves as competing, but rather complementing each other, creating opportunities that feed our industries and create epic moments we really do live for. And that’s pretty remarkable. Big brands are opening doors to smaller ones, enabling some incredible creative collaborations that feel authentic and accessible. Similarly, competitive brands are working together to bring out the best in one another and enter entirely new markets. It’s like the world began to trust and open its mind and stop working so hard against one another. That openness has led to some super cool experiences being created – and some we are looking forward to being a part of. What are the pivotal milestones you are most proud of - and how has this shaped your understanding of success? From seven venues, to 21, and counting, in the space of 24 months, my proudest achievement? My team. The past decade of business has shown that, throughout everything Solutions Leisure has grown through; all that the group has come to be known for - it was because the team are, as I call them, Spartans. Commitment, discipline, courage, and the fortitude required to stand one’s ground to push through. Those are the characteristics of a Spartan. We have come together in adversity, learning through the challenges and celebrating the wins, because I know they are stronger together. Through the hard work, kindness, and all-embracing nature of each team member, it’s honestly one of the best places to work in the Middle East - if not the world. The team’s ability to take it all in their stride pushed Solutions Leisure into an entirely new ballgame. And that invigorating sense of reaching new heights in the group has put us where we are today; confident, motivated, inspired and ready for the next challenge.

How do you approach scaling without compromising quality and what factors do you consider when launching a new venture? We decide against the safe route, branching into partnerships that enable us to conceptualise projects that aren’t just hospitality-focused, but experience-led, driven by

brand immersion and memorable moments. It isn’t about how hard we work, but how smart; how creative we are and how much we trust our gut when it comes to what’s next for the industry.

This mindset grew the group from six to 21-and-counting venues in just three years, introducing a whole new sector of beauty, wellness, fitness and retail to its portfolio, and expanding into Abu Dhabi and Ras Al Khaimah. Our approach? As a group, we don’t define our target market anymore. And, as controversial or as ridiculous as that may sound, it’s because they’ve become such an integral part of us; so, embedded in how we design, operate and imagine the brands we deliver, they naturally evolve into what we need them to be.

Instead, we’re conceptualising experiences. The Boujee Boot Sale at So Much Trouble makes our consumers the brand ambassadors, giving them a place to sip and shop one another’s vintage and pre-loved luxuries. Our bespoke brunch crawl personalizes our venue with an exclusive chauffeured party bus between each stop. What had worked before, didn’t work now, so finding an omni-channel approach to dining and socialising slowly opened doors to a new sector for the region; one we wanted to grab by the horns and make our ownentertainment. Be comfortable in what you don’t know, both in leadership and collaboration. A key player to some of the leadership partnerships we’ve implemented in our group leans exactly to this – complementary skill sets and ideologies that drive our senior management to think differently, more laterally and outside their own box. Similarly, we’ve removed the stigma around aligning ourselves with our competition. We’re not here to gate keep – we want to work with those that better us; that better our product and service and create more enhanced moments for guests. From putting branded F&B outlets into our own, to branching out from our usual entertainment, we don’t say now, and we don’t keep our secrets to success to ourselves. It’s all about the end game. Have you had any mentors along the way and if so, what knowledge did they impart? Freek and my business partners. You don’t succeed alone. I think that’s something many people overlook. They see success as solely individual – as something they need to achieve by themselves. But I’ve learnt that isn’t the case. Success is collaborative. You need to surround yourself with individuals that bring out the best in you; that inspire you, compete with you and drive you to be the absolute best you can be. Individuals who know when to push the gas as much as when to slow down.

What advice would you give to yourself starting out? Embrace the challenge. It’s meant to be hard – that’s the thrill, that’s what makes it all worthwhile, that’s what gives it a purpose. Where do you get the motivation to be consistent and are there any practices which have helped you with this? I am big on perspective. We spend so much of our early life worrying; comparing ourselves and trying to keep up. Time wasted trying to be something we think we should be, instead of leaning into the journey and grabbing a hold of opportunities as they arise. Enjoy the absurdity and find excitement through

the growth. Celebrate the milestones and find passion through the journey. That’s what keeps it interesting. What new projects are in the pipeline for Solutions Leisure Group? 2025 is our biggest year yet. We’ve got an entire new destination to develop with one of the most iconic brands in the GCC, an exciting partnership with one of the world’s most recognised fivestar hotels for our wellness division, and a further expansion of some of our staple brands including some pretty major collaborations and experiences, like Stanley Cup, Roll DXB, Namshi, Ounass and more...

“OUR MISSION IS TO CREATE THE MOMENTS PEOPLE LIVE FOR, AND WE’RE WORKING HARD TO ENSURE WE LIVE AND BREATHE THAT THROUGH EVERY CHANNEL”

“INDUSTRY TRENDS EVOLVE. WE’VE SEEN A SHIFT TOWARDS ENTERTAINMENT-FOCUSED EXPERIENCES IN RECENT YEARS, BUT THERE IS ALSO A REVIVAL OF TRUE FINE DINING”

How has your vision for the brand evolved since you became CEO? While I was working in Bahrain, La Petite Maison opened in Dubai (2010), and from the start, it had that “je ne sais quoi” when people talked about it. This was largely due to its excellent and consistent food, as well as its friendly and professional service. I had the opportunity to try it for the first time while I was working for Zuma, thanks to the close links between the two, as Arjun Waney co-founded both, and we consider ourselves sister companies. I felt a strong connection to the concept and frequently considered it as my next career step, likely because I am French and because of its similarities with Zuma in terms of positioning and business operations.

In 2019, the position of Global Operations Director became available, and I was approached by Raphael Duntoye, co-founder and chef patron of La Petite Maison. His passion and drive were truly inspiring, and I saw a clear opportunity to leverage my experience for the brand’s international structuring and development. It turned out to be an excellent match.

How do you balance the need for brand consistency with the unique characteristics and demands of different international markets?

Our cuisine concept is French Mediterranean, and our menu is unique and well-loved everywhere, as is our design approach. Guests consistently seek attentive and friendly service, which remains a core aspect of our brand. However, we can adapt and evolve other aspects as needed. Trends may vary from one market to another, and the world is

constantly changing. The key is to listen to both our guests and team members to identify the right opportunities for the future. We’ve invested significant effort in clearly defining and maintaining the vision of our founders while understanding what works for the brand in different markets. We’ve also learned to take calculated risks and not fear failure as long as it leads to progress. How do the operational strategies differ when opening LPM locations in Europe compared to the Middle East, particularly Dubai and KSA? The main differences lie in marketing and finance. In the Middle East, particularly in Dubai, the brand is well-known and supported due to the success of the Dubai location. Dubai has been a significant market for the F&B industry in the region, often setting trends that influence other Middle Eastern countries. Historically, many concepts were imported to the region, whereas in Europe, concepts tend to be homegrown, reflecting a focus on freshness and quality. As we grow, we are continuously learning and improving our positioning and marketing. We have observed that European guests often prefer familiar options, which guides us in refining our approach. This also informs our pricing strategy, considering the greater sensitivity to high prices due to inflation in Europe.

The second aspect is financials, particularly the cost of running a business, which varies significantly between the Middle East and Europe. Europe is much more expensive, with many factors to consider, including rent negotiations, wages (due to

The Global Tastemaker

WORDS: RUMAN BAIG

Nicolas Budzynski, CEO of La Petite Maison, discusses the brand’s journey, expansion strategies, and the challenges of maintaining consistency in an evolving market

high employment costs), taxes, and a longer return on investment. As mentioned earlier, the higher costs and longer time needed to establish a business in Europe result in greater risks when opening and running a business there. In summary, operational strategies in the Middle East can be short – to medium-term, while in Europe, they should be medium– to long-term. Operators need to be prepared to take more risks and have strong financial backing. This is one reason why more and more brands in Europe prefer a partnership or management agreement model, as it reduces the risks compared to investing independently. What unique challenges have you encountered in European markets, and how have you addressed them compared to those in Dubai and Saudi Arabia? As briefly mentioned earlier, we have observed that guests in Europe often prefer familiar options and are more cautious with their spending. I believe the socio-economic environment in Europe is different from that in the Middle East since the region is considered a new economy and is very dynamic. People (guests) are in the Middle East to work and progress in their careers, as opposed to Europe, where people are there to live.

Another challenge is the recruitment and retention of team members, which has become particularly difficult in Europe. With the rise of Generation Z, we’ve had to adapt our recruitment strategies and adjust our systems to meet the needs of younger team members, who often lack long-term career aspirations due to the accessibility of information and opportunities through technology and the internet. We face similar challenges in the Middle East; however, the ease of providing work permits to various nationalities helps us access a broader pool of potential recruits.

What insights have you gained from the expansion into European markets that you have applied to your operations in Dubai and KSA? Efficiencies in general: Our European locations push us to be extremely attentive to costs, which helps us examine our operations in the Middle East and continually discuss where we can become more efficient in running our business. While not all ideas are turned into actions, this process helps us compare practices and find inspiration. What prompted the decision to implement a four-day work week at LPM’s Middle East venues, and what has been the impact on employee well-being and business perfor-

mance? The first question we asked ourselves was, “Why not?” Coming out of COVID and facing fierce competition in Dubai and Abu Dhabi with numerous new restaurant openings, we needed to be creative and bold compared to our competitors. While I’m not sure how many other businesses have adopted a similar approach, I can assure you that many F&B professionals have questioned us about it. So far, we and our employees are pleased with the results. We were able to implement this change because our business is stable and can be accurately anticipated throughout the year. This change provides team members with more rest time, allowing them to return to work refreshed and fully recharged. As a result, turnover has reduced, and there has been no negative impact on wages.

In terms of revenue, the ability to push the team harder has led to improved eciencies and operating hours, which has directly contributed to an increase in revenue by driving more covers through the doors. How do you ensure that LPM stays both timeless and relevant as industry trends evolve? Industry trends evolve. We’ve seen a shi towards entertainment-focused experiences in recent years, but there is also a revival of true fine dining, with a strong emphasis on food quality and consistency and less focus on music and entertainment.

This trend is global, not just in Dubai. It is crucial for us to remain true to the values and concepts created by our founders, as these are the reasons for LPM’s international success. We will always prioritise food quality and consistency in a comfortable environment, served by a friendly and professional team – this is non-negotiable. However, depending on the location and time of year, we may enhance our o erings to meet the needs and curiosity of our guests. We pay close attention to our bar programme, which is linked to the music and entertainment we provide from time to time.

Interiors cannot be duplicated in outdoor environments, so for our summer locations, we create di erent decor while maintaining a similar feel. This approach is seen in Mykonos, Limassol, and future summer locations. We also focus on regularly refreshing our venues. London was refreshed in 2020, Dubai in 2022, Abu Dhabi and Hong Kong this year, with Miami and Riyadh planned for next year. These updates include new upholstery, paintings, improved lighting, and sound systems, helping us stay fresh while maintaining our core identity. Finally, training our team members is a major focus. We need e cient systems to ensure that new employees understand and uphold the LPM standard, so guests do not experience a drop in quality, whether in food, service, bar, wine, or overall management. How do you ensure exceptional guest experiences are consistently delivered at all LPM locations worldwide? Training, training, and more training, with a strong emphasis on retention and recruitment as well. Without our people, the brand and concept standards cannot be consistently maintained. This is and will always remain the key. Additionally, we need to manage our enthusiasm for discovery and comparison to others. While we enjoy exploring with clear risk assessments, we focus on being inspired by others only when it is truly valuable rather than being distracted by what others are doing. What does it mean for LPM to be recognised on the World’s 50 Best Restaurants Middle East and Africa list and in the MICHELIN Guide? This is a fantastic achievement for our teams and the brand, especially a er 14 years in Dubai and seven in Abu Dhabi. It demonstrates our commitment to quality and our ability to remain consistently excellent, which is one of our strengths. Both recognitions come from esteemed professionals in the industry, making these honours particularly special. The World’s 50 Best Restaurants Middle East and Africa list is judged by tastemakers, while the MICHELIN Guide is evaluated by their own experts, who regularly dine at top restaurants in the region and around the world.

PERSONAL SPACE

WORDS: CAMILLE MACAWILI

PHOTOGRAPHY: AHMED ABDELWAHAB

In the office with

Humaid Al Masaood Al Mehairbi, Founder of Otaku

How long have you been in this space? We discovered this space back in 2020, and after feeling it was the perfect place, we made the move in April 2021.

Have you custom-built any bespoke pieces? Our bespoke pieces hold a special place in our hearts. Firstly, our collaboration with August Fifth resulted in the creation of the “symmetry of stillness” installation, where a candle is lit every day, producing beautiful and dramatic effects with its melting wax and mirrored reflection. Additionally, our custom wooden chairs

draw inspiration from Japanese simplicity, featuring half backrests to bring harmony to our coffee bar bench.

How do you think the interior reflects you?

Drawing from my experiences as a traveller, especially Japan, the interior design reflects my admiration for architecture and diverse cultures. I always aim to craft spaces that exude timelessness, surrounded by art, vintage pieces, raw materials, and a sense of tranquility. Describe your taste. My taste can be summed up in: appreciating beauty in both the old and the new.

“INTRODUCING PEOPLE TO THIS UAE HOMEGROWN BRAND HAS BEEN THE BIG HIGHLIGHT OF THE PAST FIVE YEARS”

Bodrum Calling

Restaurateur and The MAINE founder

Joey Ghazal on scaling the homegrown restaurant brand along the Aegean coast of Türkiye

WORDS: CAMILLE MACAWILI

What inspired you to launch The MAINE in Bodrum? The Maxx Royal Bodrum is one of the most stunning developments Bodrum has seen in years. Joining such a visionary project was an easy decision to make, to be among such esteemed names as Caviar Kaspia, Wolfgang Puck’s Spago, and the renowned Scorpios from Mykonos. The location and views are truly exceptional. While Bodrum offers plenty of beach clubs for daytime relaxation, there are fewer options for dining and late-night entertainment. With The MAINE’s reputation as a top live entertainment venue, its presence at the Maxx Royal Bodrum Resort is the ideal way to elevate Bodrum’s nightlife. What is the USP of The MAINE Bodrum and what excites you about it? Absolutely, no two MAINE locations are alike – each one is distinct. We put a lot of effort into tailoring every location to reflect the unique character of its neighbourhood, adapting our menu and offerings to meet the specific needs of the market. The MAINE Bodrum is no different – everything is crafted to create a lively night-time experience in a destination that has been lacking in this area. However, what remains consistent across all our locations is our signature ambiance, a menu that delights, and a warm, welcoming service culture. Our aim is to deliver an unforgettable experience that resonates with the local community while upholding the core values and high standards that define The MAINE brand. Whether it’s the vibrant atmosphere, carefully curated dishes, or attentive service, every MAINE location offers a dining experience that blends global sophistication with local charm.

What are the natural attributes that have helped you make a success of The MAINE? The charm of The MAINE lies in its broad appeal to a diverse range of individuals. Each location is uniquely tailored to its surroundings, attracting different groups of people. Yet, a common thread runs through every MAINE: you can always count on high-quality, comforting meals paired with exceptional service. Those who appreciate great food and a welcoming atmosphere know they’ll find it at The MAINE, which is what draws people in and keeps them coming back.

What are some of the key dishes to try at the restaurant? Fried Chicken & Caviar – it’s a must-try on the Bodrum menu and one of the most interesting flavour combinations you’ll ever have.

The MAINE is known for its beautifully crafted interiors and a lively atmosphere - can you elaborate on the creative process and

design elements chosen for the space? My team and I handle the décor for all our venues. Our goal was to design a space that complements rather than competes with the breathtaking beauty of the surroundings. Situated on a hilltop with unobstructed 360-degree views of the Aegean Coast, The MAINE Bodrum draws its stylistic inspiration from our other summer destination, The MAINE Ibiza. It embraces a dark, brutalist, and monastic simplicity, with a candle-lit atmosphere that sets the stage for a memorable night out in Bodrum. We chose dark, muted interiors to create a moody, romantic ambiance, enhanced by warm amber lighting that makes guests feel alluring – and perhaps a little mischievous – as the night unfolds, the music intensifies, and the drinks start flowing.

What is most important to you when expanding internationally? Choosing destinations that our core Dubai clients frequent regularly. By having locations in London, Ibiza and Bodrum, we are able to give our guests a taste of home, while at the same time surprising and delighting them with each different iteration of The MAINE. What is al-

ways constant is the quality food and drinks, friendly service, warm ambience and lively atmosphere that they’ve grown to expect. What has been the highlight, for you, looking back on the past five years? The past five years have been a rollercoaster, when you think we went through COVID, where we had to close all our restaurants, opened four new venues including one in Business Bay and in London and pivot towards seasonal summer outlets in Ibiza and Bodrum. I think the big highlight for me has been introducing MAINE to three new international markets. Introducing people to this UAE homegrown brand has been the big highlight of the past five years.

As a restaurateur, what do you wish you knew five years ago? The restaurant industry has changed dramatically in the past five years.

There has been a major shi towards luxury high concept brands and entertainment experiences, especially in Dubai there has been a giant shi towards beach clubs. Most restaurant groups have become branded houses with a collection of multiple brands, whereas we have been largely focused on developing one brand internationally. Hindsight is 20/20 as they say, but when we look back, we have no regrets and are proud of the organic and natural evolution of the brand.

What does Bodrum o er for the discerning traveller as a destination? Bodrum is a captivating blend of rich history and stunning natural beauty, o ering something for everyone. The vibrant nightlife, luxurious beach clubs, and world-class dining make it an ideal destination for those seeking both relaxation and excitement. The crystal-clear waters of the Aegean Sea provide perfect conditions for a leisure-based trip. Additionally, Bodrum’s warm Mediterranean climate and charming, whitewashed architecture create an inviting atmosphere that enchants visitors year-round.

WORDS: RUMAN BAIG

ALPINE ESCAPE

Ultima Collection expands into the heart of Switzerland with three extraordinary properties that redefine the pinnacle of luxury living

At the core of Ultima Collection is a commitment to delivering extraordinary experiences. Each property offers bespoke services tailored to your every desire. Fully serviced chalets, villas, residences and hotels from the Swiss Alps to the Mediterranean shores.

ULTIMA GENEVA QUAI WILSON

A Lakefront Oasis

Recently unveiled on July 15, 2024, Ultima Geneva Quai Wilson is a masterpiece of contemporary design nestled on the shores of Lake Geneva. This exclusive haven offers five opulent full-floor residences, each a sanctuary of refined taste and unparalleled privacy. Immerse

Ultima Gstaad Promenade

yourself in the harmonious blend of historic charm and modern elegance, where every detail is meticulously crafted with the finest Italian materials. Indulge in spacious bedroom suites, and unwind in the wellness area featuring a Jacuzzi, sauna, hammam, and personalised treatment rooms.

ULTIMA COLOGNY

Modern Luxury by the Lake Opening in the summer of 2025, Ultima Cologny presents two state-ofthe-art lakefront villas. Floor-toceiling glass showcases the stunning beauty of Lake Geneva, while the interiors boast luxurious furnishings and a seamless flow between indoor and outdoor living. Experience ultimate relaxation in the wellness and entertainment area,

featuring a cinema, games room, and cutting-edge fitness facilities.

ULTIMA GSTAAD PROMENADE

Alpine Grandeur

Opening its doors in December 2024, Ultima Gstaad Promenade is the crown jewel of the Swiss Alps, located in the heart of the famous Promenade in Gstaad. This sprawling private chalet offers an unparalleled experience of luxury and space with resort-like facilities. With eight-bedroom suites, a dedicated guest house, and a wellness floor complete with a spa, cinema, playroom, and even a private disco, this chalet is a world unto itself. Immerse yourself in the breathtaking mountain views from the expansive terrace, or relax by the indoor pool.

Ultima Cologny

Ultima Geneva Quai Wilson

THE WANDERLUST

Miami is having a moment. The Four Seasons at The Surf Club, Surfside is as cool as it sounds…

THE STAY

A hallmark in the Miami Beaches area, The Four Seasons at The Surf Club, brings a new era of luxury, with celebrated dining and a world-class spa, to its Surfside shores.

Experience unparalleled luxury with this Miami Beach accommodation, offering exquisite Surfside hotel rooms and suites all delivering the level of comfort and service you’d expect. Its guest rooms and

WORDS: AMY SESSIONS

ocean bungalows showcase stunning Atlantic views and specialty suites designed for indoor-outdoor living, The Surf Club epitomises the height of luxury in Surfside, ensuring an unforgettable stay with exceptional elegance and superior service.

THE DINING

Once the name of The Surf Club’s restaurant prior to its reimagination, The Lido celebrates laid-back, leisurely eating reminiscent of an Italian summer. As one of the best ocean-front dining experiences in the Miami Beaches, you’ll want to book twice. The Crudo bar is also one not to miss, tucked away within Lido Restaurant it blends the best of Japan and Italy in an unexpected twist you’ll remember.

THE WELLNESS

Relax and unwind in one of the Daytime Cabanas nestled within the oceanfront gardens

of The Surf Club alongside historic Cabana Row. This stunning set up is the perfect place to indulge in some peace, fitted with tropical rattan furniture, terrazzo floors, and the comforts of air conditioning you’ll have all the comforts of being inside with the benefit of clean sea air. Elevate your wellbeing at The Four Seasons Surfside Spa at The Surf Club, another must-try. A haven of wellness innovation, enjoy unique experiences like Inner Harmony and Recovery and Rescue, indulge in its Florida Escapes, and explore transformative treatments all in the most serene of sourroundings.

THE EXPERIENCE

Explore the wild heart of Florida with an Everglades tour hosted by Four Seasons. Delve into the unique landscapes of the Everglades aboard a private airboat, immersing yourself in the exciting ecosystem teeming with diverse wildlife and verdant marshes.

BUSINESS CASUAL

Business in the front, casual at the back – slide into Bottega Veneta’s Sunday Slippers to ease you into FW24

WORDS: CAMILLE MACAWILI

Sunday Slippers Dhs4,300 Bottega Veneta