The Game Changer

Embody Fitness is taking training and body transformation to the next level. We discuss innovation and staying at the forefront of the industry with Founder James Miller

How is Embody Fitness changing the game in terms of fitness and what are the core values at the heart of its DNA? Embody Fitness is unique in terms of how closely and scientifically we work with our clients so that we can basically guarantee life changing results in just a few months now. Our core values always focus on putting our clients at the centre of everything we do. Then having a strong team ethic to ensure our clients get the very best of our team in all areas of our expertise from strength and conditioning, nutrition, recovery and sports therapy. Coming to Embody is like walking into your family away from home, we all have each others backs and are there to support, encourage, have fun and achieve amazing results. The equipment is state of the art – how challenging was it to define what was needed for a superlative fit out and to execute that? My partner and I have a strong vision for what our facilities need to look and feel like and how they should transport our clients as soon as they enter our doors. We are very design led and attention to detail is really important to us. So many fitness centres lack inspiration, design and basic cleanliness and we really want to continue to push the boundaries in terms of what can be achieved. We believe through the combination of combining a highly professional team through to award winning design-led facilities means our clients remain inspired and motivated and can achieve the life changing results they are looking for but never achieved previously. You have a recovery suite which focuses on temperature extremes. Why is this key to optimizing the body and mind? I am a strong believer in hot cold therapy treatment having practiced this for a while myself. So we decided to incorporate a state of art recovery suite with the latest in infra-red saunas and ice baths to bring this experience to our clients. The latest research is showing so many new and important health benefits, I believe most people would benefit in their lives from this type of therapy in some way. From improved muscle recovery, stronger immunity, reduced stress and anxiety, improved sense of wellbeing, fighting cancer, supporting detoxification and weight loss to improvement in chronic pain and auto-immune diseases there are just so many benefits to be gained. What has been the innovation that has changed the game in your life, career or business and how so? Given I am turning 50 soon, I really grew up just ahead of the technology boom, so I would say Apple launching their IPod and then the iPhone changed the way we used to live our lives so much. When my children see an “old fashion” fixed line telephone or casette recorder they just laugh and given how much of our lives exists on our mobile phones these days you can see why. What or who is innovative to you and why? Someone I grew up with who inspired me for their constant innovation was Richard Branson. He has launched more than 400 entrepreneurial initiatives across pretty much every sector and has even joined the race to outer space. A person who is always willing to put themselves in the arena, never afraid to fail, to buck norms and be persistent in their pursuit to create opportunities for a better world is always going to inspire me in how I want to live my life.

WORDS: SARAH JOSEPH

Resync

This futuristic studio provides a host of advanced wellness technologies to heal and repair muscle pain, improve performance, increase the speed of recovery and support ageing. Lighting is masterfully used not only in the treatments but also to softly illuminate walls and guide clients through their customer journey.

THE MUST TRY:

Red Light Therapy

The Alley

Fresh out of a sci-fi movie, this glow-in-the-dark padel centre, situated in the heart of Al Quoz marks the first of its kind in the region. Each padel court comes with its own speaker system, so you can even play your personal music making each session a memorable one.

THE MUST TRY: Glow in the Dark Padel

1Rebel

One of the most luxurious fitness destinations situated in the heard of DIFC, brings a beautifully crafted space with high-intensity workouts. The signature Reshape workout is designed to push limits while improving endurance, speed and strength with a fully immersive experience.

THE MUST TRY: Reshape

Fitness First

Fitness First Middle East is one of the world’s leading health and fitness chains with over 56 clubs across 46 locations in the Middle East. A must-try is the HydroKombat class. It includes movements from martial arts, an intensive rhythm and energetic music for a fresh and explosive routine. Designed to improve your cardiovascular and muscular endurance, this innovative workout fights water resistance.

THE MUST TRY:

HydroKombat

1Beat DXB

The team of experts encourage you to discover new exercises and unleash your potential one step at a time. Burn calories at higher rates with the VersaClimber that promises a raised post exercise metabolism. This allin-one gym machine is a low impact high-intensity exercise for effective results by moving the muscle groups of your body simultaneously,

THE MUST TRY: Cl1mb

ReFIVE Spa

Take a vacation from the stresses of daily life with this contemporary urban spa that offers the perfect cocoon at Five Palm Jumeirah. Plunge into cold waters at the Ice Bath for a series of benefits including faster muscle recovery, improved sleep patterns, stress reductions and even boosting immunity.

THE MUST TRY: Ice Bath

Iyashi Dôme

The Iyashi Dôme detox module is a unique Japanese development that creates a pleasant and absolutely safe activation of detoxification. This 30-minute treatment uses infrared radiation to remove toxins out of the body, stimulates recovery and manages the weight, eliminates agerelates changes and restores the energy balance in Dubai’s Sunset Mall.

THE MUST TRY:

Iyashi Dôme treatment