INTERNAL

We ask a group of incredible women how they innovate within their company culture

Zoya Zakr

FOUNDER OF THE FLOWER SOCIETY

What does innovation mean to you? It’s something out of the ordinary, it doesn’t always need to be a radical change, but its impact lies within the value it creates to end users. In my business, it’s linked to creativity in line with the brand positioning we created for our brand. Disruption is an extreme form of innovation, and we believe this is possible in all kinds of businesses when being close to customers and their needs.

How do you innovate in your company culture? Innovation at The Flower Society comes from every team member. Our company has a bottom-to-top policy, no hierarchy or stiff layers so creativity can flow. Innovation also comes from our loyal clients becoming part of the brand as they inspire us.

Claire Miller

Founder And Ceo Of The Skincare Edit

What does innovation mean to you? In my idealistic view, products, ideas, or methods make the world a better place. As an entrepreneur and facialist within the beauty field, I am excited by the advancements we have seen in skincare formulation. Yet, I feel passionate and responsible that, as a wider industry, we need to examine some real challenges too and not shy away from the complicated issues such as climate change and sustainability that require more innovation.

How do you innovate in your company culture? The Skincare Edit was created from a desire to do things better. Sustainability is at the heart of every decision we make as a team, from the brands we partner with to product selection, shipping, packaging, and delivery to how we describe the suitability of our products to customers. We want customers to make informed decisions for their skin without commercial hype – with only truth and transparency, which leads to better results and less waste. Our promises are honesty, results-driven products, sustainability, and transparency. For better sustainability, we need to look beyond just the products and the journey they take to get to us, ensuring the carbon footprint is as little as possible. As a beauty retailer and distributor, this is how we try to play our part in innovation.

Amna Al Habtoor

FOUNDER OF ARCADIA

What does innovation mean to you? To me, innovation is synonymous with originality. Thinking outside the box, trial and error, fresh perspectives, and advanced methods are all how I perceive innovation. How do you innovate in your company culture? It’s imperative that I adopt a non-hierarchal management approach – I feel that allows a corporate mindset that is always open to change, growth, and hence, innovation. I enforce this in different ways, such as having an open workspace with all my team members and encouraging collaboration between everyone in the company.

Emma Sawko

FOUNDER OF WILD & THE MOON

What does innovation mean to you? Innovation is what shakes the world and changes paradigms. And when you want to introduce a new way of eating, in a region where each community is attached to their food culture as a part of their identity, when you want people to be more environmentally conscious in an environment that does not help, when you want them to take care of their health and vitality even though they did not seem to care that much… It takes a whole lot of innovation and shaking! My luck is that the UAE is a young country with a fresh look at everything and tonnes of enthusiasm for innovation. Since we opened, I have witnessed a shift in mentalities, and I believe the green revolution has started here. I’m also delighted to see more and more young women among the new generation of entrepreneurs and innovators. I had the honour of being nominated for the prestigious Bold Women Awards in Paris, where I was surprised to meet hundreds of strong women, all entrepreneurs, many of them true innovators in their fields. I felt touched and grateful for this new generation of bold, empowered women, most of them with a gentler, greener, and altruist takes on success. We all need to encourage our daughters to be bold and innovative.

How do you innovate in your company culture? To become the first vegan, organic, and locally sourced restaurant in the UAE, we necessarily had to innovate. So much, in fact, that it gave my team and myself many headaches. Of course, we created our recipes from scratch with plant-based ingredients and no compromise on the taste. We also wanted minimal environmental impact and worked with architects who built the space using mainly recycled materials. We also had to innovate with nearly every aspect of the project, including finding 100% biodegradable bottles or containers, ways to minimize waste (we aim to be a 0% waste restaurant), or carbon footprint. We can say that innovation is in Wild & the Moon’s DNA.