A Private Collection

An elevated take on traditional fragrance

WORDS:AMY SESSIONS Created by Hedi Slimane, author of the private collection of perfumes at maison Christian Dior in 2004, the Celine perfume collection draws its know-how from French high perfumery, in keeping with the tradition of the ‘couturier parfumeur’.

The Celine haute parfumerie collection is comprised of 11 perfumes. The names chosen by Hedi Slimane for each perfume stem from the couturier’s olfactory journal.

The journal of a couturier

The starting point and the root of the collection’s creation is Hedi Slimane’s olfactory journal, where each perfume relies on the memory of emotions, on a specific memory or the narrative of the couturier. Hence, there is a personal and sentimental character at the heart of the project and Hedi Slimane’s relationship with his perfumers.

Hedi Slimane’s powdery olfactory signature

All the perfumes are linked together by one singular olfactory imprint. A powdery note, highly prized by the couturier since his beginnings as a perfumer, dominates the collection, shading the singular features of each composition.

The bottle

The rectangular bottle designed by Hedi Slimane for Celine is in keeping with the great tradition of French glassmaking.

The Bespoke Blend

Infusing the best of West and East, Swiss Arabian has been leading the way in the fragrance realm in the UAE for over 45 years

With a rich history spanning over almost half a century, and as the first fragrance house in the UAE, Swiss Arabian has mastered the perfect blend with classic notes from Arabia infused with influences from the West. Ensuring expertise, heritage and cra smanship are at the forefront of all of their creations, the perfume house now has over 70 stores across the GCC and produces more than 35 million perfumes annually, exporting to over 80 countries globally.

With its ever-evolving and expanding range of fragrances, Swiss Arabian has recently introduced its latest collection inspired by a specific Arabic letter. Introducing the WAAW collection which takes notes from the letter – pronounced “waaw”. In the Arabic language, it is known as a powerful symbol of unity as it is used to join everything together, which is exactly what Swiss Arabian’s WAAW collection evokes – things that unite us.

With Eid Al Fitr approaching, it’s a time for celebration with your loved ones and it’s the perfect opportunity to give a gi with a loving and special meaning behind it, which is exemplified with this latest Swiss Arabian collection. The first series in the WAAW collection encompasses six fragrances – Gharaam, Hawa, Hayaam, Wajd, Walaa and Ishq – inspired by the various forms of love, as nothing unites hearts more than this unifying emotion. The six premium unisex scents in the WAAW Love collection retail for Dhs180 and are available for purchase in Swiss Arabian stores and online at swissarabian.com.

THE HERO FRAGRANCES

GHARAAM

Encompassing so notes of jasmine, sa ron and amber, this fragrance takes inspiration from the first stages of love and specifically means infatuation.

HAWA

Meaning desire, this fragrance fuses citrus scents and floral notes including mandarin, rose, orange flower and white jasmine.

HAYAAM

With the name meaning adoration, Hayaam is a fragrance that includes warm earthy ingredients like leather and woody amber infused with citrus notes. WAJD

Aiming to tell a story of passion, this fragrance features ingredients such as Turkish rose, red apples and patchouli.

WALAA

Encompassing the true meaning of deep love, this perfume evokes a sense of happiness with notes of lavender, mandarin orange and white jasmine.

ISHQ

A fragrance which is an ode to the powerful form of timeless love, Ishq infuses notes of warm black pepper and spicy sa ron and later depletes and di uses notes of roses and smooth leather.

WORDS: OLIVIA MORRIS

Scented Skincare

An exceptional edit of the best in fragrant skincare

IMAGES: GETTY AND SUPPLIED La Mer Crème de la Mer This powerful cream is rich in luxurious ingredients which hydrate and restore the skin. 500ml Dhs8148 available at Ounass

Chanel N°5 The Body Cream Infused with Chanel’s iconic fragrance, this luxurious body cream helps so en, comfort and hydrate skin for up to eight hours. Dhs425 available at sephora.ae

Rodial Vitamin C Brightening Pads With ingredients including citrus, pomegranate and other fruit extracts combined with salicylic acid and vitamin C, these pads from Rodial exfoliate and rejuvenate the skin and refine the appearance of pores. Dhs225 available at lookfantastic.ae

Sunday Riley C.E.O. Glow Vitamin C and Tumeric Face Oil Infused with advanced vitamin C and golden turmeric, this face oil from Sunday Riley gives the skin instant vibrance as well as antioxidant defence. 35ml Dhs310 available at sephora.ae

Fenty Skin Fat Water Full of rich antioxidants, this toner helps even out skin tone and gives the skin an overall brighter appearance. Dhs105 available at sephora.ae

Omorovicza Miracle Facial Oil Filled with a blend of precious and vitamin-rich ingredients, this face oil helps to restore youthful-looking skin. 30ml Dhs340 available at lookfantastic.ae

Tata Harper Elixir Vitae Serum Key ingredients in this Tata Harper hero skincare product include quadruple neuropeptide technology: powered by Spanish lavender and spilanthe, as well as dual weight hyaluronic acid. This, along with the 70 other ingredients, ensure youthful plumpness and volume to the skin are restored. 30ml Dhs2000 available at bloomingdales.ae

Charlotte Tilbury Charlotte’s Magic Cream Moisturizer Featuring eight magic ingredients including hyaluronic acid, vitamins C and E, as well as frangipani extract for a soothing fragrance, this moisturiser hydrates the skin instantly and ensures intense moisturisation for up to 24 hours. 30ml Dhs280 available at namshi.com

Jo Malone Vitamin E Gel This rich and luxurious gel contains vitamin E and antioxidants which protect the skin against the damaging e ects of the environment. 30ml Dhs500

The Beauty of Byredo

“I built Byredo to be anything, that’s the beauty of it,” Ben Gorham, Founder of Byredo, says. Here Gorham tells Emirates Woman why his brand is so much more than fragrance

WORDS: OLIVIA MORRIS

Can you talk us through the inspiration behind Byredo? A er failing as a professional basketball player I went to art school. Art school was a great time for me in terms of freedom and discovery – the opposite of training as a professional athlete where everything is all about discipline. It started with painting but then I became obsessed with scent as an expressive art form – it connects so many things to emotive responses. Smell is the sense most linked with memory and I wanted to play with that. It was a chance meeting with a perfumer that really crystalised this idea in my mind – and so Byredo was born. How has the brand evolved since it launched in 2006? I built Byredo to be anything, that’s the beauty of it. So, when there is an idea that can’t be bottled into a perfume we are free to express it in other ways. It all comes from the same place – the notion of something perfectly expressed, everything is an over spilling creative thought from something else. It all fits together into the full Byredo narrative. We feel really grateful that people have continued to support us and grow with us and it always comes down to the people – the people who buy and share our products or the people we collaborate with. We have a very open approach to creativity and collaboration at Byredo and it’s a big part of the brand, its evolution and its success.

We launched our makeup collection last October in collaboration with Isamaya Ffrench, which was over two years in the making. Some of the other collaborations over recent years have included an accessories collaboration with Craig McDean; a perfume with Virgil Abloh, called Elevator Music with limited edition clothing too. Our approach to collaborations mirrors our approach to Byredo products in every aspect – to create unique products that are carefully considered and come from a place of nostalgia and timelessness. Always working with people I admire and respect. The fragrance industry is vast – how do you stay relevant in the market? When I launched Byredo, the world was full of fragrances that were really binary in their approach to female and male scents and a lot of them looked and smelt the same. It didn’t make sense in my

IMAGES: SUPPLIED mind to have a separate fragrance for men and women. Restaurants are not female and male-specific and they don’t serve female and male food so why have this for the beauty industry. What I love most about Byredo is that we don’t fit into one category or one definition – that is probably the biggest di erence. Of course, we are at our core a beauty brand, but our spirit is free and obsessed with perfection – and that tension between the two means we really can create anything. In terms of fragrance, what does Byredo represent? When I started Byredo, I would create products from a completely subjective place, I would tap into this idea of “collective memory” or “collective emotion” and you realize that your position is more about proposing and inspiring, or igniting an emotional memory. So, that became the vehicle: Byredo was very much about just putting ideas out there that you feel people can relate to in a genuine way and I’ve continued on that path. Over the years I’ve really understood the notes that I like and how to bring these together to create the smells that I connect with. I work with the same perfumer in Paris I’ve worked with from the beginning, who also understands my preferences and so over time we have become a fine-tuned partnership. The notes and ingredients themselves for me create the framework but it’s ultimately the emotion they bring to people that really drives the desired result. Where does the fragrance market currently stand? We are in a fortunate position where we don’t look at the fragrance market in order to create. But I can say personally that this period of global upheaval has given new resonance to our most recent scents like Mixed Emotions and Open Sky. As people have been home we have seen a surge in home fragrances and handcare. Fragrance is really a luxury and something that is so personal to the wearer. It can’t be seen and isn’t always easy to identify but I think that people want that sense and celebration of self-identity. There are more niche and artisan brands on the market now and even more ways to wear fragrance. Our hair perfumes are one of my favourite products, and also Toile which can be used on your fabrics. You’ve recently opened a store in The Dubai Mall. Why did you choose the Middle East as a location for a flagship store? This is our first standalone store in the Arab World, our first beauty store in Dubai and one of the first boutiques to carry our new makeup collection in the store. So it was somewhat of a milestone for us in the Middle East. As with every Byredo retail space, we wanted to create something new yet familiar, so we landed on extraordinarily vivid colours and texture contrasts that frame and display the pure lines of the beauty products.

With this new beauty store concept, there is a unique evolution of the Byredo universe that echoes our founding principles. We have used the best materials to create something visceral. I really want people to experience the many emotions of Byredo when they enter the store and by contrast the purity of our products. What have been the main hurdles you’ve had to overcome since launching the brand? What I always like to remind people of is that, when I started Byredo, I didn’t really know anything about fragrances, about fashion, about people in this industry. I had lost the one thing I did well in life – which was sports – and I started this brand without any preconceived ideas about what other people were doing.

One of Byredo’s founding notions was that, even though I would create products from a subjective place, I wanted to tap into the idea of a collective memory, or collective emotion. And it’s much easier to do that if you take your ego out of the equation and realise that your role is more about igniting an emotional memory. Byredo became a vehicle for putting ideas out into the world which I felt people could relate to in a genuine way. And I’ve continued on that path. And what have been the milestones? We have been so lucky to celebrate many milestones as a young brand of just 15 years. Most recently I’m incredibly proud of the success of our makeup launch, which sought to disrupt the notion that beauty is something a brand dictates and allow people to express their creativity and own ideas about what beauty means to them. Ultimately, beauty is subjective – and Byredo makeup reflects that. You can see this idea in the launch image we created with Jessie Kanda. It is such a radical departure from most beauty campaigns, which was a deliberately ambiguous choice and designed to be interpreted by the eye of the beholder. That’s how we arrived with a collection where gender and identity boundaries are refuted, industry conventions are dismissed. This is ‘The Fragrance Issue’ – what is your signature scent? One day I want to make a fragrance called Bens! In the meantime I love Palermo a lot, it’s a so fragrance that I could wear. It smells of grapefruits, bergamot, lime with lots of musky notes.

IMAGE: SUPPLIED

WORDS: OLIVIA MORRIS

A Family Affair

What made you want to conquer the world of fragrance? Fragrances have always been around me. My grandparents had a garden with so many smells, it changed all year round which was amazing. My mother also worked in fragrances so I was always surrounded by lots of raw materials and always smelled di erent fragrances. There is something special about fragrances. It can instantly bring you somewhere else or remind you of someone that mattered. It has such a strong emotional e ect. I believe that is why we chose to do what we do. When someone smells one of our fragrances and is transported for a minute and is truly moved, it is the most amazing thing. That is why we do our job. How does Ormaie stay relevant in an abundant market? I feel by staying very honest in the creation process you stay relevant. If you talk about things that are profound to you it will speak to other people. Cultivating a know-how is also very important I feel. For us it is all the artisans we work with, the people cultivating the flowers, only using natural ingredients, but also the bottles, from the glassmakers to our bottle caps in wood polished by hand. That know-how becomes more and more profound and people can feel it in the product. In terms of fragrance, what does Ormaie represent? It is always hard to say but I hope we represent a sort of poetry in fragrance making. We try to express what matters to us and we hope it brings emotion and beauty to the people we interact with. What is the current state of the fragrance market? I feel more and more people are attracted to smaller brands that try to bring something new. I truly believe if these brands stay true to their values and stay very creative with amazing quality products they have the potential to become the strong actors of tomorrow. Baptiste Bouygues founded his fragrance How would you say the GCC region is di erent from others in terms of fragrance? The culture brand, Ormaie, with his mother in 2018 of fragrances is just amazing. Every person I meet here has a wide knowledge of fragrances with family being at the heart of it. and raw materials. Everyone has a story. There is such beauty I find in the fact that Built on a sense of nostalgia combined fragrances have been such a part of the region and the culture for centuries. I also love the with creativity, Bouygues reveals the story fact that some scents are so unique to the region, they really tell a story about the people. behind the brand and why he won’t Since launching your brand, what have been the main challenges you’ve had to overcome? sway from the family values at its core Frankly, we have been quite lucky. People seem to respond in a positive way to what we tried to express. Obviously, the global situation has probably made the business a Can you talk us through the inspiration be- amazing. My mother is one of the best cre- bit more complicated but we have been very hind Ormaie? Ormaie is all about expressing ative directors in the world when it comes fortunate overall. and translating moments, people or feelings to fragrances, it’s a real pleasure working And what have been the milestones? Opening that were important to me. We wanted to put with her. What is interesting in the develop- in new regions is always a great milestone for creativity at the centre of everything we did. ment of new fragrances is that we have the us. We try to find partners that understand I believe when you want to be truly creative same olfactive memory. We lived in the same us everywhere in the world and we have been you need to search into something you know places. I can tell her, “I feel like this smells very fortunate so far. Opening in Bloomingand that is what will speak to people. Yvonne too much like the soap in my grandmother’s dale’s was actually a great milestone for us. for example was the name of my grandmoth- kitchen” and she will know exactly what I It’s probably one of the places where the best er and the inspiration is the beautiful roses am talking about. fragrance brands are present and it was a and Parchoulis she always wears but with a How has the brand evolved since it launched? true honour to be amongst them. We are also modern twist. Papier Carbone is the smell I We launched in 2018 and three years down coming out with a few products this year and remember from my school. I also wanted to the line, our values have not changed at all. I believe that will also be a great feeling. We use only natural ingredients. We find there We very much stay a family where creativity take a very long time to create and we always is beauty and poetry in creating a fragrance matters the most. We are a bit bigger now look forward to the reaction of people. with only natural ingredients. There is but we stay very human-sized. We feel lucky This is ‘The Fragrance Issue’ – what is your something exceptional about nature I find, that the vision we had surrounding Ormaie signature scent? I wear Le Passant. My fait really touches your soul. is being realized and people seem to like it. ther always wore lavenders and I have also What has it been like working alongside your We love that every step of the way new art- always worn them. There is something very mother for the past five years? It has been ists or artisans add their part to the story. French about it, I find.

Magnification

Luis Miguel, Head of BVLGARI’s perfume division, takes us through the latest olfactory launch; Allegra – an Italian sensorial journey

What inspired the concept of Allegra? Allegra represents the BVLGARI way to magnify the Italian Superlative Emotions. Italy and Rome are a great source of inspiration, from its landscapes, flavours, passion, lively social encounters, or its magnificent “festa”; the emotions we feel were translated into magnificent perfume experiences by Master Perfumer Jacques Cavallier, allowing our clients to personalize and amplify their own perfume experience with the use of Magnifying: very concentrated, exclusive and highly qualitative essences. What is the DNA of the collection? As above, beyond the Italian emotions, we want to bring innovation in the area of personalisation, which is currently on trend, especially for the most discerning clients. The design concept is bold and colourful – was it a decision from the outset to stand out from the monochrome palette of many fragrances? By definition, BVLGARI is bold, daring and innovative. We are the masters of Color Gemstones as jewellers. We decided to break the clutter of the high-end collections to make a strong statement in the way how we bring to life who we are as brand. The design of the flacon is inspired by the iconic cabochon cut, present in the most exquisite pieces of High Jewellery. Tell us about the art of layering applied to this collection? We wanted to bring an intuitive way for our clients to personalise their fragrance experience. Magnifying allows our clients to apply high concentrated monoingredient essences on top of the Eau de Parfum, to showcase a facet of the Eau de Parfum that is highly desired by the client’s own particular taste. For example, if you apply Fantasia Veneta Eau de Parfum, and you want to amp it up a notch, you would apply it on top our Magnifying Patchouli.

“We wanted to bring an intuitive way for our clients to personalise their fragrance experience.”

Are there any exceptional ingredients which have been incorporated into this collection? Absolutely, ingredients present in the Eau de Parfum and especially in the Magnifying Essences have been cra ed and faceted exclusively for BVLGARI by Master Perfumer Jacques Cavallier. These ingredients are not available in its exact form to any other brand in the market. We started with 5 of the most iconic gems of nature in perfumery, like Rose, Bergamot, Musk, Vanilla and Patchouli. What are your personal favourite notes? I have a great passion for musk in general, and in the ALLEGRA collection we have managed to cra a very enveloping, caressing and pure white musk. When you apply it, it feels like it touches you. The packaging of this collection is sustainably focused. Tell us about this? We have maximized the use of eco-conception techniques in the design, creation and manufacturing of our packaging. The flacons of the Eau de Parfum are made of 96% glass. Even our caps are made of glass which facilitates recycling for our clients. They simply have to unscrew the pump, and in one step they can recycle the entirety of the body and cap of the flacon. We have collaborated with our paper strategic suppliers to use paper that is 100% FSC certified and in addition, we have used the biproducts of Italian lemon peels in the paper mix, which helped to consume 40% less paper. This is ‘The Fragrance Issue’ – which specific scent evokes fond childhood memories for you? The most memorable fragrance experience from childhood is definitely the scent of wet grass in a humid summer morning in Venezuela. I simply adored lying down on the grass and smelling its scent.

The Beauty Shelf

Haneen Odeh, founder of Snob Salon in Dubai, takes us through her hero beauty products

Tobacco Vanille Dhs491 Tom Ford If you’ve ever met me, chances are I’m wearing this fragrance. It’s my signature scent and I can’t live without it. Skin Food Original Ultra-Rich Cream Dhs66 Weleda This moisturiser is the one I reach for the most when I need something to rescue my dry skin. It might be heavy for some, but there’s a lighter version too to suit all skin types. Regenerating Cleanser 125ml Dhs370 Tata Harper Made with 100 per cent natural ingredients, this cleanser gently exfoliates the skin while deep cleansing pores and easing skin congestion. It’s what I use every morning! Baies Candle Dhs258 Diptyque Gorgeous blackcurrant notes are what this candle is all about. I love how it makes the house smell, and it’s my favourite to light up as I wind down for the evening. Clarity Tonic Dhs75 Pixi This toner that contains both AHAs and BHAs is the answer to our maskne problems. All those pesky breakouts on the jaw and chin are gone since I started using this toner. Highly recommend.

COMPILED BY: OLIVIA MORRIS

Brow Freeze Dhs102 Anastasia Beverly Hills This is the ultimate product I use to create that “laminated” look that you’re seeing all over social media. A styling wax, it’s easy to use and keeps my brows brushed up all day.

Powder-No-Powder Dhs184 Dior Backstage Literally powder, but no powder. This product sets my makeup but doesn’t look – or feel – like I have any powder on. It’s incredible. Tinted Face Oil Dhs180 Kosas This Tinted Face Oil is an ultralightweight foundation o ering deep hydration, medium coverage and all-day wear. It has a serum-like formula and the finish is extremely natural and skin-like. I’ve been wearing this for months and get complimented on it all the time. No.3 Hair Perfector Dhs130 Olaplex I recently had my hair bleached and this is my saviour! It rebuilds broken hair bonds so your hair is stronger. Absolutely recommend for any colour treated hair.

Oi All-In-One Hair Milk Dhs126 Davines Love this lightweight but deeply hydrating hair milk. Especially on my dry ends! Can be used on wet hair to control the frizz or on dry hair to refresh the look! C.E.O Glow Vitamin C And Tumeric Face Oil 35ml Dhs310 Sunday Riley I love vitamin C and especially this one from Sunday Riley. It’s packed full of antioxidants and its formula ensures that it reaches the deepest layers of the skin. It’s also deeply hydrating and gives me a wonderful glow.

IMAGES: SUPPLIED

COMPILED BY: SARAH JOSEPH

AM TO PM BEAUTY

Sylvie Loday, Co-founder of EX-NIHILO and perfume expert, talks us through her beauty routine

Talk us through your morning routine. When I first wake up, I jump straight into the shower to feel energized, put on my daily morning mask and then look at my phone to catch up on any messages and begin planning for the day. Before I go into work, my Nespresso co ee is a must. I then jump on my scooter and head to the o ce. How does your evening routine di er? I always try to get some exercise done before dinner. I meet my personal trainer three times a week for an intensive body workout and the other day I practise stretching or yoga. Before COVID-19, I used to o en go to restaurants for dinner, one of my favourites close to work is ‘The Balagan’. However, since the global crisis started, restaurants have been shut and so I enjoy cooking at home. What are your go-to skincare products? I really enjoy clean beauty products, I use the Vintner’s Daughter, an active treatment essence to activate Vitamin C and hyaluronic acid in my skin. In order to keep my skin moisturised throughout the day, I use the Augustinus Bader Rich Cream which feels absolutely like heaven. Are you a fan of masks? Yes, every morning I use the Tammy Fender Restorative Radiance Mask, it’s so exquisite and it feels incredible as it goes on to your skin, leaving it dewy, firm and totally hydrated. What’s your approach to makeup? I enjoy makeup as it makes me feel good and it’s where I can experiment, even though I’m not so daring with colours. I like a very

Clockwise from top left: Iced Out highlighter Dhs178 Anastasia Beverly Hills; Active Botanical serum Dhs735 Vintner’s Daughter available at Revolve.com; Honoré Delights Eau de Parfum Dhs1,337 for 100ml EX NIHILO available on ounass.ae; Restorative Radiance Masque Dhs863 for 114g Tammy Fender; Shine Serum Dhs145 for 30ml Sachajuan available on faces.com; The Rich Cream Dhs1,099 for 50ml Augustinus Bader

IMAGES: SUPPLIED natural summer glow for a dewy look, for instance the Iced Out Highlighter by Anastasia Beverley Hills which provides an illuminating radiance. What can always be found in your makeup bag? Besides a perfume and a hand sanitizer, I would say a mascara for sure. Just adding a little goes a long way. Which fragrances are your current favourites? That’s a tough question, but I would have to say Honoré Delights. It is our latest gourmand creation and although you would expect it to be a heavy ‘Pastry’ kind of scent, in reality, it’s a blooming, warm and reassuring perfume. How do you choose your evening fragrance? I would say it varies depending on the weather. If it’s sunny, I want something airy like Fleur Narcotique and if it’s cold then something warm such as Gold Immortals, but I’m usually trying to figure out di erent proposals of upcoming creations. So, I use my time to try them on and see how di erent people react to it, it’s quite fun.

Talk us through your hair routine. It just depends on my wardrobe of the day really, I will have it tied up in a bun and another day I’ll have it down in a wavy texture. What is the most unusual item in your makeup bag? The most unusual item I would say are the di erent sample creations that I carry inside my bag. When we develop a new scent, I like to have them on me. I’ll take one out to try, depending on the setting I’m in and begin to analyze it even more and see what I think about that creation.

WORDS: OLIVIA MORRIS

A Rich History

Having reached its 60-year milestone, fragrance powerhouse Diptyque discusses their incredible brand story and exclusive new fragrance launch for the Middle East

Diptyque has such a rich history of over 60 years. How has the brand evolved? Diptyque’s adventure starts with a story of love and friendship that lasted 40 years between Christiane Gautrot, a graduate of the Ecole des Arts Decoratifs, Yves Coueslant, a graduate of the Ecole du Louvre and Desmond Knox-Leet, a painter from the Ecole des Beaux-Arts – three transdisciplinary creatives. They decided to create a place where they would only sell what they liked. As “merchants of nothing” they hunted, found, decorated and diverted everything that inspired them. Their chic bazaar opened in 1961 at 34 Boulevard Saint Germain in Paris, they presented a collection of surprising and unique items like magical lanterns, precious toys, homemade treasures like printed fabrics and Diptyque’s very first scented candles Aubépine (Hawthon), Thé (Tea), Cannelle (Cinnamon) in 1963.

The brand’s creations have never been driven by the market or fashion trends, but rather created to arouse the imagination. They only exist out of the desire to share an emotion, a memory, an inspiration, initiate stories and unleash the imagination. No compromises have ever been made when it comes to the quality, the ingredients or the raw materials sourced, that are always the finest used to create our products: the olfactory experience is all that matters.

The years go by and our spirit remains the same: inventive, free, amazed and collaborative to bring enchantment and inspiration. The fragrance market is broad – how do you stay relevant? What is important is to stay true to yourself, to your values while evolving, innovating. You have to know how to grow without losing your soul and always remaining free to create. We could say that we have a motto at Diptyque or a belief that imagination gives people wings. As long as our fragrances will arouse this state of mind and the world will love to dream and escape, we will continue to create. In terms of fragrance, what does Diptyque represent? Free and fertile, Diptyque shares its creations and its look on the world amongst its community, and everyone that follows the Maison. Artistic, the Maison invites everyone to imagine their worlds, to imagine themselves, to free their wandering imagination, to always be delighted and inspired. The brand speaks to everyone, curious men and women, open-minded and interested in a new approach of the world of fragrance for themselves and for their home. Our client are looking for quality of course but mostly creativity. Has the brand pivoted or changed over the last year since the pandemic? The niche fragrance universe has exploded in recent years because everyone desires to find a fragrance that speaks specifically to them, that evokes what they want to reveal about themselves. But it is also a search for more singular compositions, even sometimes disruptive. The pandemic has reinforced everyone’s needs to create an intimate, warm interior, we could even say protective. It is undeniable that home fragrances still have a bright future ahead. The di erent fragrance rituals instill moments of happiness that re-enchant everyday life. Diptyque bring something that people will not find anywhere else. What they look for above all else is the richness of the range of scents, the originality of the fragrances, products with a strong personality, as well as innovative products, especially for home and products with a personal and emotional approach.

IMAGES: SUPPLIED