Emirates Woman - September 2024

THE VISIONARY ISSUE Creating

THAT SOCIAL CLUB THAT SOCIAL CLUB

EDITOR-IN-CHIEF

Obaid Humaid Al Tayer

MANAGING PARTNER AND GROUP EDITOR Ian Fairservice

PUBLISHER/EDITOR Amy Sessions amy.sessions@motivate.ae

SENIOR ART DIRECTOR Olga Petroff

DIGITAL EDITOR Ruman Baig

DIGITAL STYLE EDITOR Sarah Joseph

FASHION EDITOR Camille Macawili

EDITORIAL ASSISTANT Londresa Flores

GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran PRODUCTION SUPERVISOR Venita Pinto

CHIEF COMMERCIAL OFFICER Anthony Milne GROUP SALES MANAGER

Chaitali Khimji chaitali.khimji@motivate.ae SALES MANAGER

Daniela Mihai daniela.mihai@motivate.ae

GROUP MARKETING MANAGER Joelle Albeaino

WEB DEVELOPER Firoz Kaladi

CONTRIBUTORS

Joëlle Albeaino, Izzy Turner, Mark Mathew, Ahmed Abd El-Wahab, Varun Godinho

HEAD OFFICE

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Welcome to The Visionary Issue.

Editor’s Letter

Emirates Woman has always sought to champion visionaries and admired those able to think differently and who challenge traditional ways of looking at solutions. The UAE is in itself a country which inspires this way of thinking and for so many of us, where we thrive to embody newness, embrace change and to lead by running the extra mile with a visionary mindset.

With this in mind, for our cover we partnered with Etoile Group who celebrate their 40th anniversary this year. Founder and President Ingie Chalhoub reflects on her success, setbacks and strengths as well as shares about what it takes to guide a team, the secret to leadership and the passion and dedication it has taken to consitently achieve groundbreaking steps for over four decades. Ingie is truly a visionary and we are very proud to have her on the cover of this issue and to hear her story in The Visionnaire on page 14.

transformative journey and forward-thinking vision for Sharjah’s museums – blending heritage with innovation in Shaping Culture on page 102 and Alia Al Shamsi, Cultural Programming Manager at Louvre Abu Dhabi, discusses pioneering and curating an expansive and engaging view of the art world and creating experiences that resonate with the regional and international community in Forces of Culture on page 106.

DARE TO BE DIFFERENT

In this issue, Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3) discusses delivering creativity to the region through visionary thinking and attention to detail in The Creative Visionary on page 96, Aisha Rashid Deemas, Director General of Sharjah Museums Authority, shares her

Her Excellency Dr. Aisha Butti Bin Bishr, Director General of the Smart Dubai Office has played an important role in transforming Dubai and we hear her thoughts on what is next for the region in A True Visionary on page 104, while also on home soil renowned Emirati entrepreneur Sheikha Al Mheiri shares insights into her multifaceted business journey and her vision for the future in Innovative Visionary on page 100. Further afield we celebrate Jess Hunt, Co-founder of REFY who has reimagined beauty in a crowded industry and won in The Beauty Visionary on page 80 and Founder of Forma Pilates, Liana Levi expands on how she’s carved a niche in the wellness world in Precision Form on page 84.

If you want to feel inspired, this issue is for you. Dare to be different.

Amy Sessions PUBLISHER / EDITOR

Corset cotton jersey T-shirt

Dhs1,985 DION LEE

Ottoman scented candle, 270g Dhs372 TRUDON

Square-frame acetate and gold-tone sunglasses

Dhs1,569 MIU MIU

THE HERO BUYS

Deconstructed cutout silk midi skirt Dhs2,762 ACNE STUDIOS available at Mytheresa

Silk crop top Dhs2,825 ACNE STUDIOS available at Mytheresa

Fashion

Pinstripes – Pinstripes to make your mark in p.40

Optics p.44

Shape Shifters – A fine edit of visionary designs that has shaped the jewellery space p.46

Staying Power – Design

duo Erin Webb and Nour Hammour inject their signature edge into the sophisticated leather p.52

A Lasting Legacy

– Giorgio Armani’s remarkable career is a testament of his passion, risk and tenacity in the business. p.58

The Visionary Creative – How Nadine Kanso, founder of Bil Arabi, innovated the jewellery space by incorporating a rich heritage of the art of calligraphy p.64

Beauty / Wellness

The Adornment

Visionary – How Maria Tash has carved a niche in the body adornment space as a pioneer in piercing p.62

New Standards –Seven abaya brands setting new bars with their vision, artistry and style p.70

The Regional Vanguards

– Jacob Abrian, Founder & CEO of Arab Fashion Council and Mohammed Aqra, Chief Strategy Officer p.74

The Beauty Visionary –Jess Hunt, Co-founder of REFY has reimagined beauty in a crowded industry and won p.80

Going Global – Talitha Holly, Founder of Fox & Vamp is taking her brand global with a vision of elevating quality in the hair industry p.82

Precision Form – How the Founder of FORMA Pilates, Liana Levi has carved a niche in Pilates p.84

Hot New Buys – An edit of the latest products for a slick beauty routine p.78

The Runway Report FW24 p.20

CONTENTS

September 2024

A Honed Vision – An interview with Maria Hatzistefanis, Founder of Rodial Group p.86

Health First – Founding Partner of UAE

Peptides, Dean Henry on longevity, anti-ageing, disease prevention and vitality p.88

Level Up p.90

Beauty Shelf – UAE

Triathlon Athlete Hana Al Nabulsi p.92

AM/PM Beauty – Liana Levi, Founder and CEO of FORMA Pilates p.94

Lifestyle

The Creative Visionary –Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), on delivering creativity to the region p.96

Innovative Visionary –An interview with Emirati entrepreneur Sheikha Al Mheiri p.100

Shaping Culture –

Aisha Rashid Deemas, Director General of Sharjah Museums Authority, on her

The Wanderlust –FORESTIS Dolomites has been quietly affirming its high status as a visionary model for sustainability and authenticity in the hospitality space p.132

Personal Space – In the office with Humaid Al Masaood Al Mehairbi, Founder of Otaku p.124

forward-thinking vision for Sharjah’s museums p.102

A True Visionary – How HE Dr. Aisha Butti Bin Bishr, Director General of the Smart Dubai Office, has played an important role in transforming Dubai p.104

Forces of Culture –An interview with Alia Al Shamsi, Cultural Programming Manager at Louvre Abu Dhabi p.106

Reaching New Heights p.108

Elevating Traditions –

An interview with CEO of Erth, Shaikha Al Kaabi p.120

Legacy Redefined –Restaurateur Samyukta Nair on merging heritage, design and culinary innovation p.122

Bodrum Calling –

An interview with The MAINE Founder Joey Ghazal p.128

Etoile Group

At the Forefront

The latest launches, new openings and hero buys

WORDS: SARAH JOSEPH

REDEFINING CLASSICS

Nanushka’s visionary approach to vegan leather is set to continue with the Fall/Winter 2024 collection ‘Reframing’ exploring the transformative power of fabric manipulation and the beauty of understated silhouettes.

1 2 THREE TO OWN

3

THE HERO BUYS

Edel One-Shoulder Ruched Stretch-Satin Top Dhs2,187 Tove

Sasha Waxed-Twill Wide-Leg Pants Dhs1,289 Paige

+ KHAITE 1983C cat-eye acetate and gold-tone sunglasses Dhs1,481 Oliver Peoples

Yellow Gold Malak Ring Dhs23,526 Nada Ghazal

Replical Soul of The Forest 100ml for Dhs756 Maison Margiela

Embellished Crinkled-Leather Ballet Flats Dhs5,050 Alaïa

Whitney Leather Shoulder Bag Dhs12,570 Tom Ford

@nadinekanso

A visionary designer, reshaping the landscape of Arabic calligraphy.

@mrsrodial

Founder of cult-hero skincare brands Rodial and Nip + Fab.

@erth.uae

A beacon of Emirati hospitality in the UAE’s capital.

@sharjahart

Born to support the development of a flourishing arts environment in the Gulf.

COMPILED BY:

SARAH JOSEPH

@aisha_binbishr

An instrumental leader in Dubai’s citywide smart digital transformation.

@jesshunt2

Co-founder of REFY – the brand that’s elevating the beauty space.

@melissawoodhealth The OG of the mindful movement.

@mariatash Created to curate the perfect ear.

@formapilatesla

The cool girls Pilates studio taking the US by storm.

The Visionnaire

Cover Star: Ingie Chalhoub

CREATIVE DIRECTION: AMY SESSIONS

PHOTOGRAPHY: ŽIGA MIHEL I

As Etoile Group celebrates its 40th anniversary, founder and President Ingie Chalhoub reflects on her success, setbacks and strengths. Having the ultimate combination of remarkable leadership, pure passion and exceptional vision, she continues to lead and drive further expansion while remaining authentic to its pioneering spirit.

WORDS: CAMILLE MACAWILI

the Middle Eastern market. Since then, we’ve expanded our portfolio and established ourselves as a multifaceted luxury group.My vision has always centered on blending cultural heritage with modern luxury, and this has evolved with the times. We’ve embraced technological advancements, such as e-commerce and digital marketing, to stay relevant in an increasingly digital world.

Maintaining authenticity has also been key, especially as we’ve scaled over the years. Our commitment to quality and innovation has never wavered, along with continuously remaining dedicated to empowering young designers to ensure that the next generation of talent is provided with the opportunities to make their marks on this dynamic industry. This not only keeps us rooted in our original values but also pushes us to continually innovate.

Our focus on customer-centricity has always been a priority and has led us to develop authentic relationships with our clients and partners. We’ve adapted to changing consumer preferences while staying true to the pioneering spirit that defines us. This balance of tradition and innovation has been key to our sustained success and growth in the ever-evolving luxury market.

In a challenging and ever-changing retail market, how do you ensure the business is continually set up for success and stays ahead of the curve? Staying ahead in the luxury retail and fashion market requires a proactive approach and constant innovation and adaptability. We invest heavily in market research to understand evolving consumer trends and preferences. Embracing technology has also been crucial; our omni-channel presence ensures a seamless shopping experience across both physical and digital platforms. Additionally, fostering strong and long-lasting partnerships and connections with global brands and local designers helps us offer unique and exclusive collections that keep our clientele engaged and loyal. I believe our agile and forward-thinking mindset as an organisation allows us to navigate and truly thrive in a dynamic environment that is constantly changing.

What do the first 30 minutes of your day look like, your morning routine? The start of my day is dedicated to setting a positive and focused tone. I like to begin with a moment of mindfulness, reflecting on the day’s goals and aligning my thoughts. This is then followed by a cup of tea or coffee. After that, I review any urgent emails and messages to check if there are any pressing matters before completing a quick workout. This routine helps me stay grounded, energised, and ready to tackle whatever the day has to bring. As founder of Etoile Group, you revolutionised the fashion and retail industry by bringing the biggest luxury brands to the region. How was your vision received back then? The launch was met with a sense of anticipation and curiosity about the region’s readiness for high-end fashion. Although I was faced with some skepticism and challenges, I believed strongly in the untapped potential and sophistication of our market and its consumers. The initial challenges were overcome through strategic partnerships and deepening my understanding of both the global luxury landscape and local tastes. In doing so I was able to gain the trust of international brands and ensure their collections resonated with our local clientele. How has it evolved since it launched 40 years ago and has it been challenging to maintain authenticity to your vision as the brand has scaled? Over the past four decades, Etoile Group has undergone a remarkable transformation. When we launched in the early 1980s, our focus was on bringing high-end European fashion to

How do you manage those who are resistant to innovation and change? Managing resistance to change involves open communication and demonstrating the value of innovation. I believe in involving all stakeholders in the process and addressing their concerns transparently and strategically. Highlighting successful case studies and the long-term benefits of embracing new ideas also helps in shifting more resistant perspectives. It’s also essential to provide support and training to ease transitions, as this ensures that everyone from within the organisation feels equipped and confident in adapting to new approaches. Creating a culture that celebrates innovation and continuous improvement is also key as it also helps foster collective growth.

With a seismic shift in retail, Middle Eastern consumer behaviour and how they shop, how are you embracing this change? Staying attuned to the evolving needs and preferences of regional consumers is critical. Our investment in e-commerce and digital platforms has allowed us to cater to the increasing demand for online shopping while maintaining the luxurious experience our clients

“This journey has shown me that while strategic planning is essential, the ability to adapt is equally as powerful”

expect. We also prioritise creating exclusive, personalised and immersive shopping experiences, both online and in-store, that meet the unique needs of each of our clients. Additionally for each of our brands we try to always push for exclusive collections and pieces that are just for our GCC region such as the Ramadan capsule collections, which accentuates our commitment to our clientele. By leveraging data analytics, we can also tailor our offerings to meet the specific desires of our clientele. Additionally, working with like-minded partners, especially in terms of sustainability and ethical practices, has become increasingly central to our strategy, which is aligned with the growing consciousness of our clients. What is your approach to leadership and how do you ensure these values filter down through the different departments that you oversee? I try to root my leadership style in authenticity, collaboration, and empowerment. I do my best to lead by example, while demonstrating a strong work ethic and commitment to our values. Open communication is also crucial, and I ensure that all departments are aligned with our vision through regular meetings and encouraging two-way communication. Embracing a culture of continuous learning and development is also key. By providing opportunities for growth and recognising achievements, our team can be continuously motivated and inspired to excel to the best of their abilities.

What has being an entrepreneur taught you about passion, resilience and following your instincts? It has highlighted that passion is the driving force behind success and taught me that resilience is crucial in overcoming setbacks and navigating challenges. Following and trusting my instincts has often led to solutions and opportunities that others might overlook. This journey has shown me that while strategic planning is essential, the ability to adapt is equally as powerful. These lessons have also helped shape my approach to business and enriched my personal growth and understanding of leadership. What have been the most pivotal milestones of your career so far – and how has it shaped your understanding of success? The establishment of the first Chanel boutique in Kuwait in 1983 is definitely a key milestone, followed by expansion of Etoile Group brand portfolio into the wider GCC region in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, and most recently Bahrain. 1998 also represented a pivotal year with the opening of Valentino, Ralph Lauren, and Tod’s in the region.

deed a continuous journey of growth and evolution, driven by a commitment to excellence and a passion for creating exceptional experiences. It entails navigating through work cycles, with their ups and downs, including challenges such as COVID-19 or political instabilities. Embracing these hurdles and forging ahead with resilience is paramount. Success isn’t effortless; it demands steadfast dedication to our vision amid adversity. Embracing change and challenges while supporting our employees throughout has been pivotal. Our journey is marked by ambition, hard work, and setbacks that serve as invaluable learning experiences, reinforcing the groundwork for a prosperous future.

What advice would you give to your younger self? Trust in your vision and stay true to your passion. Don’t be afraid to take risks and embrace challenges as opportunities for growth. Remember that resilience and adaptability are key to navigating the world of luxury fashion and retail. Surround yourself with a supportive and talented team of like-minded individuals, and never underestimate the power of building strong relationships. Lastly, always prioritise maintaining an innovative and sustainable mindset, as they are essential for long-term success and impact.

“Each achievement underscores the importance of staying true to our values while embracing innovation”

What is the secret to managing multiple aspects of life personal and professional successfully? The secret lies in prioritization and time management. Setting clear boundaries and goals for both realms helps me maintain my focus and efficiency. It’s also important to allocate specific time for family and personal interests, which helps me recharge and maintain a healthy work-life balance. Starting by recruiting highly qualified talent, mentoring, coaching them and then prioritizing effective delegation. Trusting my team to handle responsibilities allows me to focus on strategic tasks. Building a cohesive team that shares my vision ensures tasks are completed with dedication and excellence. With employees, I foster an environment without hierarchy or barriers, maintaining an opendoor policy. I regularly engage with new joiners, conduct weekly market and boutique visits, and treat everyone equally. Connecting with people is key to fostering strong relationships. In essence, balancing personal and professional life requires discipline, organisation, and a supportive team.

2024 is also a significant year for Etoile Group, launching 11 new stores across the GCC region. We opened ETRO boutique in KSA and revamped the ETRO boutique in Dubai Mall with a unique concept, the first of its kind in the world. Boutiques for Tod’s and Aquazzura were also opened in Galeries Lafayette Dubai Mall, as well as the re-opening of the Tod’s & Hogan boutiques in Lebanon. We also delivered openings of the Tod’s Flagship Boutique at Kingdom Centre (Mamlaka) in Riyadh, an uplifted Chanel Boutiques at El Khayyat Centre in Jeddah & Salhiya in Kuwait, the Aquazzura Store in Riyadh as well as openings for Chanel, Etro, Tod’s and Aquazzura boutiques in Marassi Mall in Bahrain and Aquazzura in Kuwait.

These strategic openings and accomplishments have taught me that success is the result of strategic vision, adaptability, and perseverance. Each achievement underscores the importance of staying true to our values while embracing innovation. It is in-

One of the most important things is being close to my family, partner, and children, supporting them in their daily lives and challenges through open communication and involvement. Organisation and planning are also crucial, along with prioritising self-care. Investing time in activities that nurture my physical and mental well-being keeps me energised and resilient.

This is The Visionary Issue – what do you envision as the future of Etoile Group and which new brands are on your radar? I believe the future of Etoile Group is centered around expansion and innovation. We aim to broaden our reach beyond our current markets, exploring new territories and opportunities in the region and beyond. We will continue to collaborate with both global luxury brands and emerging local designers, bringing unique and exclusive collections to our clientele. New brands on our radar include those that prioritise sustainability and craftsmanship, reflecting our commitment to quality and ethical practices. Ultimately, our vision is to remain a leader in luxury retail and fashion, continuously evolving to meet the needs of our sophisticated consumers while staying true to our pioneering spirit.

WORDS: CAMILLE MACAWILI

SHEER MADNESS

Khaite, Ferragamo and Chloé delivered tasteful sheer numbers with fusions of feminine drapes. The most notable? Saint Laurent’s sheer-heavy FW24 collection, no doubt. Leave it to Anthony Vaccarello to make sophisticated styles injected with his signature edge that are equal parts wearable and provocative.

SAINT LAURENT

VALENTINO

COPERNI

FERRAGAMO

BOHEMIAN REMIX

Boho makes a big comeback for FW24 –leading the pack is Chloé’s Chemena Kamali, whose debut runway show left the industry buzzing. This time, eclectic looks are injected with a dose of fresh energy and cool ease as also showcased at Isabel Marant and Etro.

CHLO É

ISABEL MARANT

ETRO

THE TRENCH

ACNE STUDIOS

Cinched or undone, trench coats flowed through the FW24 collections as seen at Gucci, Isabel Marant, Chloé, and Stella McCartney. British designer Daniel Lee flexes his command of sartorial genius at Burberry.

COPERNI

BURBERRY

DOSE OF DENIM

Denim remains an all-year staple and for FW24, it is served with effortless polish that flatters the figure with touches of clever manipulations as seen at Fendi, Alaïa, and Stella McCartney. The next big hit? Acne Studios’s denim shirt with an oversized upturned collar.

ACNE STUDIOS

ALA

FENDI

BOTTEGA VENETA

CHLO É

KHAITE

SCHIAPARELLI

SLICK LEATHER

A luscious display of elevated and enduring leather pieces to mix, match, and revel in all season long were showcased on the FW24 runways – from Gucci, Khaite, and Bottega Veneta. The hero buy for Fall? We’re betting on Khaite’s oversized duster leather coats.

KNIT

Knit – but not as you know it. On the FW24 runways, the likes of Victoria Beckham, Bottega Veneta, and Erdem demonstrated a polished take played up with refined tailoring for supreme wearability, whatever the setting.

PROENZA SCHOULER

ACNE STUDIOS

BEVZA

TAILORING

Max Mara, Toteme, and Ferragamo collectively paint a sartorial portrait of the empowered sophisticate for FW24. Blazers and trousers are tailored with clever spins that bring sensational impact. Do not miss: the industry-favourite coordinating short suit set at Gucci.

VICTORIA BECKHAM

GUCCI

DIOR AMI

POWER PUFF

Oversized cloud-like knits and outerwear are the statement FW24 piece you never knew you needed as spotted at Acne Studios, Celine, and Alexander McQueen. Stella McCartney went to great lengths and champions the trend with sustainably chic numbers. Pieter Muller conjures a spectacular vision and stamps it with Alaïa attitude through wool accents.

ALEXANDER MCQUEEN

STELLA MCCARTNEY

JACQUEMUS

SCULPTED

Jacquemus, Louis Vuitton, and Saint Laurent reimagine the offbeat sophistication for FW24 with sculptural silhouettes and exaggerated shoulders. Equally nostalgic and futuristic, the mood is elevated and set to carry you through the new season with power and poise.

STELLA MCCARTNEY

LOUIS VUITTON

ALEXANDER MCQUEEN

KHAITE

DRAMATIC DRAPES

For FW24, drapes continue to reign supreme with dialed-up updates that bring a refreshing sophistication and sculptural intrigue to occasion dressing. Among the highlights include Alaïa’s most-talked-about collection that features dimensional dresses crafted with a single wool yarn and Loewe’s sculptural.

SCHIAPARELLI

ROKSANDA ALA

CUTTING EDGE

The FW24 runways deliver a medley of floor-sweeping hems and details. Bottega Veneta’s Matthieu Blazy and Louis Vuitton’s Nicolas Ghesquière nail the trend with dramatic fringes whilst Victoria Beckham served all the right pieces –including a chic chain-heavy bustier top.

BOTTEGA VENETA

LOUIS VUITON

PROENZA SCHOULER

ROKSANDA

The empowering accessory was seen across Khaite, Versace and Valentino FW24 runways, serving up a sophisticated balance for the next season.

VERSACE

VALENTINO

LOUIS

VUITON

BOTTEGA VENETA

FENDI

TEXTURED

If you only get one thing for FW24, a textured accessory is guaranteed to be a conversation starter and a wardrobe keeper. Fendi, Khaite, and Bottega Veneta paraded a variety of selections that are simply too good to resist.

CHLO É RALPH LAUREN

THE SLOUCH

For FW24, finishing touches with slouchy silhouettes are worth investing in. Chief among them: Chloe’s compact bracelet bag and thigh-high leather boots, Isabel Marant’s cowboy boots, and Louis Vuitton’s updated trunk shoulder bags.

CLOCKWISE FROM TOP LEFT: BOTTEGA VENETA, ISABEL MARANT, CHLOÉ

This page and oposite top right:

Source Unknown

WORDS & STYLING: AMY SESSIONS

Cropped Back

Pinstripe Shirt, Sky Blue Dhs404

PINSTRIPES TO MAKE YOUR MARK IN

THE EDIT

+ Suna Fujita oversized embroidered pinstriped silk and cotton-blend twill shirt Dhs7,600 Loewe

Right: Wide leg pinstriped trousers Dhs299 Mango

Below: Ripley pinstripe twill wide-leg pants Dhs1,112 The Frankie Shop available at MYTHERESA

Left: Ripley pleated pinstriped twill wide-leg pants Dhs1,047

The Frankie Shop

Paneled pinstriped wool vest Dhs6,045 Alexander McQueen

Pinstriped wool maxi skirt Dhs4,170 Alexander McQueen

Double-breasted pinstriped wool-twill blazer Dhs13,450 Saint Laurent SAINT

and

This page

left page (middle):

Pintstripe Blazer

Dhs429 Mango; Pintstripe Waistcoat

Dhs249 Mango

OPTICS

The coolest frames for back to the office

WORDS & STYLING: AMY SESSIONS

Triomphe oval-frame optical glasses Dhs1,670 Celine Eyewear

Polished round-frame glasses Dhs1,350 Tom Ford Eyewear

Baguette square-framed gold-tone optical glasses Dhs1,680 Fendi Eyewear

Left page: Square glasses Dhs1,152 Celine Eyewear available at MYTHERESA; DiorSignatureO N1U glasses Dhs1,510

Dior Eyewear; This page:Aviator acetate sunglasses Dhs1,451 Saint Laurent available at MYTHERESA

Tortoiseshell glasses Dhs1,120 Tom Ford Eyewear available at FARFETCH

Rimless optical glasses Dhs1,835 Bottega Veneta Eyewear

Shape Shifters

A fine edit of visionary designs that have shaped the jewellery space

PHOTOGRAPHY: MARK MATHEW

WORDS: CAMILLE MACAWILI

Left page: Berbere 2 rows ring in pink gold paved with diamonds, Berbere ring 2 rows, 1 nude lacquer and 1 diamond paved with diamonds, Berbere ring 3 plain rows in pink gold; This page: Blast ring in pink gold 5 rows, 1 row with oval cut diamond; All Repossi

Left page: Tip-Top link gold bracelet in yellow gold; This page: Tip-Top link gold drop earrings in yellow gold; All Marli New York

Left page: Cleo diamond slim slip-on bracelet in rose gold; This page: Cleo Rev full diamond ring in rose gold; All Marli New York

Staying Power

DESIGN DUO ERIN WEBB AND NOUR HAMMOUR INJECT

THEIR SIGNATURE EDGE INTO THE SOPHISTICATED LEATHER PIECES

OF NOUR HAMMOUR, A BRAND THAT DELIVERS STYLE AND STAYING POWER SEASON AFTER SEASON

CAMILLE MACAWILI

What do the first 30 minutes of your day look like, your morning routine? Nour Hammour (NH): I like to start my day early, usually around 6.30am. That quiet time is precious to me; it’s when I can gather my thoughts and check my agenda. I’ll hop in the shower and mentally sort through everything I need to do. With four young children, my days can get a bit chaotic, so staying organised is absolutely key. Having a plan allows me to be more present with my kids in the morning. Once the household starts stirring, it’s all about getting everyone ready and out the door – coffee in hand, of course. I really cherish taking my kids to school before heading to the office. It’s a small ritual that keeps me grounded and connected to what truly matters.

Erin Webb (EW): I’d say it’s a typical morning for a motherentrepreneur. Unless I’m flying to Istanbul, my 1-year-old daughter is usually my alarm clock. With a large part of our business in the USA, Nour and I are often on WhatsApp early, catching up on what happened overnight and deciding on our priorities for the day. All this happens while I’m getting the girls ready and out the door. I try very hard to be fully present within my roles. When I’m with my daughters, I’m completely there with them as mom, giving my undivided attention. And when I’m at work, I’m fully focused on that. It’s a balancing act, but it’s the rhythm of our lives right now, and I wouldn’t have it any other way.

You launched your brand in 2013, how have things evolved since then? NH: When we launched Nour Hammour in 2013, our vision was to create a brand of leather outerwear that empowers women to feel comfortable, beautiful, and confident. Coming straight out of college, we had a lot to learn, but we always prioritised the product above all else. The brand has truly grown alongside us since those early days.

In the beginning, we made it a point to personally connect with every client who purchased a jacket, whether in our showroom or at one of our many pop-up events. Those interactions were invaluable, giving us deep insights into what women truly want from their outerwear and what resonates with them on a personal level.

You can really see that understanding reflected in our latest collections. We’re always striving to learn and elevate our offerings. On the business side, the growth has been extraordinary. What started as just the two of us creating one-off pieces with incredible artisans has blossomed into a fantastic team that’s expanding rapidly. Now, we’re selling our jackets all over the world, which is honestly mind-blowing.

EW: Launching a luxury womenswear brand in Paris is not for the faint of heart. But social media was a seismic shift in gaining access and exposure. What was once an exclusive industry controlled by a handful of editors and buyers transformed into a decentralised audience of real people - that didn’t exist before. The immediacy and connection are incredible, however the relentless demand for content has sped up the industry’s pace. Trends come and go quickly now, and we stay very aware of the fact that the pressure to constantly innovate can threaten a brand’s identity. I take great care with that and would consider it my number one priority. How many styles did you launch with and how was your vision received back then? NH: We started with just a handful of styles –around five core pieces that showcased our vision of distinctive and customisable outerwear. Our aim was to create timeless designs that women could make their own, and we were thrilled to see how well that vision resonated with our early customers. The initial reception really validated our belief in the need for versatile and stylish outerwear that empowers women. Since

then, we’ve grown significantly, but that foundational commitment to individuality and elegance remains at the heart of everything we do.

EW: When we began, it was all about the essentials – just five core styles. The whole vibe was very much a Parisian “IYKYK” moment. It was all word of mouth, and the leather jacket scene was pretty sparse – only a few brands had hero leather jackets – but nobody was doing specifically leather outerwear. We listened to what women loved and what was missing from the market, and we refined our collection until it caught the eye of Ken Downing at Neiman Marcus. And that’s how we made our debut in the USA.

Your timeless all-leather pieces are designed to last. Was it challenging to find the right production, and how have you had to adapt as the brand has scaled?

NH: Finding the right production partners was definitely a challenge in the beginning. We were committed to ensuring that every piece was crafted with

“Setbacks are part of the process, not the end of the road. They’re the universe’s way of redirecting you and refining your vision”

the utmost care and quality, so we invested a lot of time in sourcing the best artisans and manufacturers who truly shared our vision. Once we found a great partner, we focused on building strong, lasting relationships. We work with only a select few production partners, and we’re incredibly loyal to them. One partner, in particular, has been instrumental in our growth. When we started working together in 2019, she had just a couple of machines in a small workshop. Fast forward to this year, and we’ve moved into a large factory with 15 machines as she scaled her operations alongside ours. This ability to grow together while maintaining our commitment to quality is something we take very seriously, and it profoundly influences how we approach our collections.

fect combination of comfort and ease, a flattering silhouette, and a touch of glamour and a sort of nonchalance. I had that feeling with all of our most popular pieces: the Gotham, the Bleeker, the Hatti, the Dakota…

The Birthday Coat in particular is very special to me – it was created as a birthday present to myself a few years ago, because I wanted an easy coat that I could wear over everything, something soft and warm but also chic and nonchalant. As soon as the first sample arrived, every person in our office ordered one for themselves – it is the perfect winter coat. The brand had a formative influence as it emerged as one of the first contemporary brands. Is there pressure to change the single-category model it was built upon? EW: Outerwear is at the heart of everything we do – it’s what we absolutely love to wear and design. But we’re not rigid about it. We’re thoughtfully and intentionally expanding into new product categories, which has been a fun process. We’re always thinking about our client, focusing on what the woman who loves our outerwear truly needs in her life. It’s about creating pieces that resonate with her, enhancing her wardrobe in a way that feels natural and essential.

EW: Leather is one of the most complex materials to work with in fashion. Leather is not as forgiving as some other materials – it demands vigilance in sourcing, quality control, techniques to cut, stitch, and finish. The biggest production challenge has definitely been maintaining the high standards of quality while the business grows. Ensuring that each piece meets our rigorous craftsmanship requirements, even as demand grows, requires a delicate balance. We’ve had to carefully select partners, usually women, who share our commitment to excellence and continually refine our processes to uphold our standards. It’s a constant process of adaptation and control, but it’s essential to ensure that every piece remains as exceptional as we envision, and our clients love us for.

The Middle East is a key market for the brand. What do you think women in the region find so appealing about the brand and product? NH: The brand truly embodies a sense of empowerment, celebrating the strength and femininity of women. This message resonates deeply in the Middle East, where women are increasingly embracing their identities and expressing themselves through fashion. There’s a powerful connection between our designs and the cultural shifts happening in the region.

What are some of the highlights, for you, looking back on the past ten years? EW: Looking back on the past ten years, my absolute highlight has been working with Nour. We met in Paris at grad school and so we had this really profound academic respect for each other. I feel incredibly fortunate that we found each other and that our journey has been such seamless collaboration. We are both super tenacious – which I think along with mutual respect, is the cornerstone of our success. Together, we’ve built a dynamic team of smart, cool and most importantly, kind young women from all over the world, working side by side in our Paris offices, and it’s been nothing short of inspiring.

“It’s a constant process of adaptation and control, but it’s essential to ensure that every piece remains as exceptional as we envision, and our clients love us for”

EW: Our Middle Eastern clients are definitely some of our most fun to work with. They love fashion, love discovering new brands and love to take risks. We love to welcome our Middle Eastern clients at our Parisian showroom to style their winter escapes to the city and the mountains.

Do you see buying patterns in terms of global sales and the Middle East? NH: I definitely think the Middle Eastern clients are more attuned to the latest movements in fashion – there is a unique appreciation for luxury, and a high demand for exclusive, limited-edition items. We do a lot of personalisation for them, and they love to tailor their pieces perfectly. They are also quite loyal and will often return season after season to buy new pieces for their jacket collections. Which pieces have been most popular to date and was this as you predicted? EW: Before the shearling trend really took off, we spent about two years developing a shearling category that was supple, warm and light as a feather – compared to the really heavy shearlings on the market – and all of which are Gold Certified by the Leather Working Group. It’s essential to us that our designs keep you looking sophisticated while also letting you live a real life: heading to a meeting, taking a train, picking up your kids from school.

NH: Usually when a piece is going to be a hit, I’ll know the moment I try it on for the first time. It’s a feeling – that per-

NH: Absolutely – the highlight has been working with Erin. I consider myself incredibly lucky to get to take on every challenge that comes our way (and there have been many difficult ones) alongside someone I admire so much and with a team that I adore. We get to grow together and learn from each other – and it’s so much fun. What advice would you give to yourself starting out? EW: Trust in the process. Every setback, every disappointment, every ‘no’ happens for a reason and has shaped the path of our business. Setbacks are part of the process, not the end of the road. They’re the universe’s way of redirecting you and refining your vision. Each challenge is a chance to learn, adapt, and come back stronger. They’ve shaped our resilience and guided us towards our success. NH: Be patient but resilient. It takes time to build a brand and become established in the industry. Never lose the drive to keep pushing forward and learning. Focus on the customer and making a great product for them – everything else will follow.

The brand has been popular amongst celebrities and influential women - how does this feel? EW: It’s honestly a huge honour. These women can wear anything – they have access to every brand and work with the most iconic stylists out there. To be the go-to off-duty choice for celebrities, models, and CEOs is really something special and tells me we’re doing something right.

NH: The excitement never fades! It’s not just about the visibility – it’s about seeing our pieces become part of their story and their statement. That kind of validation and excitement keeps us inspired.

This is The Visionary Issue - how do you view the future of Nour Hammour? EW: We are building a Parisian luxury fashion house. A label that’s hyper-sophisticated, metropolitan, but unfussy. We’re all about capturing that essence of strength and transformation, reflecting the nature of women’s lives and styles. And to give a small teaser, we are currently designing our first store…

NH: I see the brand expanding into new territories, not just geographically but creatively as well. Ultimately, I see Nour Hammour evolving into a lifestyle brand that embodies a bold approach to life. We’re here to make a lasting impact in the lives of the women who wear our designs.

A LASTING LEGACY

WORDS: CAMILLE MACAWILI

Giorgio Armani’s remarkable career is a testament of his passion, risk and tenacity in the business. We look back at the 90-year-old design maestro’s significant milestones and visionary moments

CRAFT & COUTURE

At 90, and a year shy from celebrating his namesake label’s 50th anniversary, Giorgio Armani shows no signs of slowing down. His career, spanning over five decades, is a prime example to his unwavering dedication to the craft. In 2006, Armani established Armani Privé and joined the haute couture calendar in Paris, allowing him to showcase impeccable craftsmanship on a grander scale that celebrates the female form. Armani approaches design with passion, authenticity and a relentless pursuit of continuous improvement. He does so by resisting the whim to give in to trends and instead, creates sophisticated pieces enhanced by the finest materials and exceptional artisanal craftwork.

CELEBRITIES & CINEMA

Today, Giorgio Armani’s creations are a staple on the red carpet favoured by A-list Hollywood celebrities such as Cate Blanchett,

tably, gave rise to what is about to become now, an estimated $12 billion (approximately Dhs47 billion) empire.

CREATIVITY & COMMERCE

Margot Robbie, Jessica Chastain, and Nicole Kidman, to name a few. The Italian designer's deep bond with cinema gave way to a moment that has catapulted the brand into celebrity zeitgeist and lit the fuse for its international expansion. In 1980, Armani created costumes for a young Richard Gere for Paul Schrader’s “American Gigolo”, which introduced a notion of fluidity and ease of movement to menswear. This onscreen global resonance had a profound impact that has changed the way men and women across the world dressed and inevi-

With no formal business training and armed only with a true passion for fashion, the Italian icon steadily marched to the beat of his own drum over the course of 40 years and created a precise singular vision with remarkable consistency that goes beyond clothing. This dedication to business has paved the way for the creation of an entire Armani universe – a complete lifestyle that spans across ready-to-wear, couture, beauty, furniture, hotels and cafés. Crucial to its success is maintaining its independent spirit. Up to this day, Armani continues to give equal attention and oversee both sides of the business: management and creative and keeps hold of this independence and control by not engaging in any outside investments and mergers with an international luxury conglomerate – a high risk that has paid off and successfully turned the fashion brand into a lifestyle.

WORDS: SARAH JOSEPH

The

ADORNMENT VISIONARY

How Maria Tash has carved a niche in the body adornment space as a pioneer in piercing

Talk us through your background. My journey into the world of jewellery and piercing began at a young age. I grew up in suburban Long Island, New York, and I was deeply influenced by the vibrant goth and punk Manhattan music and fashion scenes of the 1980s. The street fashion and culture in this period was inspirational, and I would also attend many jewellery conventions. These influences must have blended into my subconscious. The exposure to unconventional styles and an early fascination with multiple piercings ignited my passion for creating unique jewellery that blends fashion, beauty, and fine jewellery. I have a degree in science from Barnard College at Columbia University. My time there taught me how to be rigorous and how to do thorough research. I used these skills in my designs using new patented mechanisms, and for creating software like my Tash Studio try on. I also attended the Fashion Institute of Technology in Manhattan. What inspired to launch your namesake jewellery brand, Maria Tash? I’ve been compelled to design jewellery since I was a young teenager playing with silver wire and drawing designs on paper. When I decided after college to open a store in the East Village of Manhattan, I called it Venus Modern Body Arts Inc. I was afraid to put my name on the door in the beginning, and then after several years, I knew I wanted public recognition of my designs. That’s when I started using my name – about 11 years after I opened my first store. I wanted to become known for creating unusual looks by merging the elegance and exquisite craftmanship of the best in fine jewellery with the boldness of piercing. What makes a perfectly curated ear? There are many well curated ears. They look deliberate – each piece chosen for a reason, each piece relating to each other for a reason, and then custom fit to the skin. Great curations speak about the taste of the wearer and their individual style. It’s also a reflection of different physical aspects such as how skin tone dictates the metal colour chosen, and how they fit on the anatomy. Great curations have rings and studs that relate to each other by telling a story – like a diamond lotus flower with marquise diamond petals falling off and “landing” in different parts of the ear. I’ve also created celestial looks where different sizes of round diamonds in different parts of the ear create the illusion of stars with different distances in space. Ultimately the look should be coherent and deliberate. The exquisite blue gems and diamonds are an addition to the ear curation – tell us more. I believe you are speaking about the light blue diamonds. I wanted a stone that was not white but had the scintillation and light performance of our white diamonds. The light blue HTHP stones are natural diamonds that are subjected to a high temperature that induces their colour. The blue is a joyful light one, like the sky on a clear day, and is complementary to most apparel choices. Which Maria Tash Jewellery piece is your go-to? I have several pieces I wear daily and rarely change. One of my favorites is the floating diamond tassel earrings in 18k yellow gold, size 6.5mm. I wear a pair in my left and right helix piercings and sometimes shunt them to my lobes when feeling more conservative. The white pear and round diamonds match and scintillate with a white gold dominant jewellery theme, and the subtle yellow gold setting works with apparel with distinctive gold threads. They are intricate, lightweight, and full of movement. How is a Maria Tash piercing experience unique? There are several factors that make our piercing and styling experience differentiated and excellent beyond stringent sterile procedures and a luxurious environment. I am known for a piercing aesthetic called forward facing – an angle that best flatters the wearer and is most applicable to

earlobes. All Maria Tash piercers are trained in this specific angling. We also have specialised Maria Tash tools to aid in the preview of a stud placement, so clients do not have to only rely on what a piercer thinks will work and can make accurate choices for placement. These tools show the full surface area of a stud so clients can move it prior to a piercing – it’s vastly superior to a dot on the surface of the skin. We have similar preview tools for ring placement and moving prior to piercing. I’ve also developed software that collects and tracks the piercers’ placements and angles after piercing as a part of my quality control. I also have Tash Studio software I developed and patented which allows clients to design their look and bring it to staff to clearly communicate their desired effect.

With many celebrities wearing your designs, do you have a favourite red carpet moment? I really enjoyed when Rihanna wore some of my statement diamond pieces for the MET gala. She has done so twice, and they were wonderful and proud moments.

What were some of the challenges you faced and how did you overcome them? Starting and operating a retail business in Manhattan, for me, came with working long hours for many years, seven days a week. I think this took a toll on my personal life, as I was always at work or thinking about work. There were also periods where cash flow was tight, in the early years, and I did not take a salary when necessary to keep the ship afloat in addition to borrowing money from my family. Years later, and many store locations later, the challenges changed. They are now more about inventory management and cash flow, long distance management, and creating excellent training programmes. The challenges continue to be there, they just take different forms as you grow.

“I wanted to become known for creating unusual looks by merging the elegance and exquisite craftmanship of the best in fine jewellery with the boldness of piercing”

What do you do to stay focused, motivated and empowered? I still love to design, more than any other aspect of my job outside of meeting clients and helping them realise their vision. New York City is a hub of creativity and inspiration and helps to keep me productive. I have a demanding job and want to accomplish as much as I can, so self-care is a top priority. I eat very cleanly now, as I want as much energy, mental clarity, and skin quality as possible. I do Pure Barre several times per week, and on the weekends attend a dance class Off Broadway. This type of body movement and my love of dance keeps me in touch with my body and its importance, not just my mind. I also go to acupuncture regularly. What advice would you give to aspiring women entrepreneurs? I feel very compelled to get the designs in my head out and into the public realm. I think it is important to identify what you naturally think about frequently, what you love to do, and then understand what your natural talents are. If you can find a way to create a business out of what you love and are good at, it can be a source of deep joy and not feel like work. As a designer you want to develop signature styles that over time people recognise as your brand. In the luxury sector it is important to understand high-end materials, and create products that are distinctive, durable, and top quality.

This is The Visionary Issue – what is your vision for the future? My vision is to continue to expand the Maria Tash’s brand globally while staying true to our core values of innovation, individuality, and quality. I will continue to create looks people have never seen before –both through my jewellery design and how they are applied to the body through novel piercing locations. I love creating looks where people question how it works and think the effect is beautiful. I want people to feel beautiful, empowered, and happy as a result of my work and to bring the vision to major cities around the world.

WORDS: SARAH JOSEPH

TheCreativeVisionary

How Nadine Kanso founder of Bil Arabi, innovated the jewellery space by incorporating a rich heritage of the art of calligraphy

What inspired you to launch your namesake jewellery brand, Bil Arabi?Artistic photography used to be my primary medium of self-expression and in 2006, we launched Bil Arabi to take this a step further as a wearable form of self-expression, part of your identity that elegantly takes shape in the form of jewellery. Bil Arabi was born out of my desire to show the world the rich culture and heritage of our region – something that I hold very close to my heart – artistically expressed through the beautiful Arabic language. I strongly believe in the power of calligraphy, the brand has since evolved to become a symbol of self-expression, reflecting modern Arab identity in the 21st century and celebrating individualism through timeless, statement pieces. At Bil Arabi, our goal is to create pieces of jewellery that go beyond purely aesthetics – each piece is mindfully crafted to tell its own story, bringing together deep meaning and messages that symbolise Arab identity.

Describe the Bil Arabi woman. The Bil Arabi woman is strong and bold, while staying true to her Arab roots and culture. My vision of the Bil Arabi woman is someone elegant, with an eye for sophisticated design, and who makes a statement wherever she goes – be it through her striking personality, her bold choice of outfit, or simply a combination of different elements that leave a lasting impression. Beyond an Arab clientele, I welcome women to dive deeper into the Bil Arabi universe to discover more about and fall in love with everything that the region has to offer. The Middle East flaunts a spectrum of nationalities, and Bil Arabi aims to adorn these women with its jewellery as a testament to the region that they call home. You’ve recently collaborated with Jumeirah Marsa Al Arab to create a unique story for all – could you elaborate on the collaboration. I love collaborations that explore beyond the world of jewellery. The collaboration with Jumeirah Marsa Al Arab offered me a platform to express my ideas through a different medium, while maintaining Bil Arabi’s signature of Arabic calligraphy, as seen through the collection of tableware produced in collaboration with Bernardaud. The design for the tableware is centred around the word Maraheb, which perfectly ties in the ethos of both brands. It is a combination of two Arabic words: Marhaba, which translates to ‘welcome’, represents the warmth and sense of belonging of Arab culture, that is also at the core of Jumeirah’s identity, while Hubb – which means ‘love’ – is a core value of Bil Arabi as incorporated within a series of its designs and collections. The final design is a simple yet powerful expression, honouring the region’s heritage while embodying the spirit of hospitality and love. It features

my handwriting in a brushstroke style calligraphy that creates the illusion of an anchor to symbolise strength and individuality and was inspired by the opulence, inimitable glamour, and meticulous craftsmanship of superyachts of which Jumeirah Marsa Al Arab was designed.

How is the Arabic language intimately tied to your photographs and jewellery designs?

Arabic calligraphy is an art form that blends beauty, simplicity, and elegance. I’ve always been intrigued by vintage Arabic film posters. Reflecting on my earliest exposure, I recall studying graphic design at university, where I first encountered Arabic calligraphy.

As I grew older, I realised its potential to be more than just a form of writing – it could be elevated into an art form. This insight inspired me to integrate typography and calligraphy into my designs, making them fundamental to my creative work. My designs subtly express themes of identity, heritage, and individuality. If my jewellery could speak, it would say, “Embrace your roots, express yourself boldly, and let your unique story shine through in Arabic.”

Your work provides a distinctive blend of contemporary and traditional Middle Eastern elements – tell us more. Blending traditional calligraphy with bold, unconventional elements is a process of experimentation and creativity. I draw inspiration from my Middle Eastern roots and contemporary influences, aiming to connect tradition with modernity. It is about infusing timeless elegance with a fresh, dynamic energy, creating pieces that resonate with a diverse audience.

What led you to becoming a fine art photographer? I have always drawn inspiration from various sources, including photography, art, and travel. These pursuits allow me to explore different perspectives, cultures, and forms of self-expression. Photography captures moments of beauty and truth, art transcends boundaries, and travel broadens my horizons. They collectively fuel my creativity and enrich my understanding of the world. Artistic Photography was my primary medium of self-expression and jewellery came next as the ultimate form of wearable self-expression. It’s like adorning yourself with a bold proclamation of who you are as an Arab. I love that it’s not only visually striking but also deeply personal. Your photography pushes the boundaries between memory and reality. What techniques are you using in your studio to achieve this? Indeed, I try to push the boundaries between memory and reality through my work. My photographs always have a nostalgic air to them, yet I aim to re-centre the viewer and bring them back to the ‘present moment’. Beyond the techniques and mediums, I use to do this, I would say a huge part of it is born

“I try to push the boundaries between memory and reality through my work”

obstacles. I believe that each Arab woman has such a unique story to share with the world, and I would love to encourage the younger generation to strive toward achieving their goals without allowing self-doubt to hold them back.

out of my visualization and how I see the world. I enjoy combining the elements of the past with the future and this is expressed by hand, or the use of words, collages and mixed media that is incorporated into my work. What’s one piece of advice you’d give to your younger self. If I could offer advice to my younger self, it would be to think big and have the strength to find your individual voice at an early age. I would encourage my younger self to embrace audacious dreams and have faith in my abilities to overcome

This is The Visionary Issue – what is your vision for the future? My vision for the future is to spread love, find peace and create a better world for the generations to come. Our goal for the future is always bright and hopeful, and where we currently stand in the world has left people questioning their existence with all the hate and negativity. I really hope that we are able to overcome this by putting love, empathy and kindness at the forefront. It isn’t always about the end goal, but rather how we, as humans, can make this a better experience for each other along the way.

FUTURE VISION

The French duo at Coperni hone in on fashion and technology to put on a visionary spectacle for FW24

WORDS: CAMILLE MACAWILI

ABADIA

Shahd’s exceptional craftsmanship rooted in culture define Abadia’s empowering lineup. Crafted responsibly using ethical practices, each piece marries impeccable tailoring with feminine silhouettes – a model of considered luxury. @abadiaofficial

Taller Marmo

Much of Taller Marmo’s international revere is in its occasionwear designs masterminded by duo Riccardo Audisio and Yago Goicoechea, who started the label in Dubai in 2013. Perenially inspired by the 1970’s spirit, kaftans and dresses take on fluid forms and silhouettes, and are punctuated with decorative elements. @tallermarmo

Below and opposite page: Taller Marmo; Middle: ABADIA

Seven abaya brands setting new bars with their vision, artistry and style

NEW STANDARDS

WORDS: CAMILLE MACAWILI

Left page (clockwise from top left): Zah Design, SALFA, Essentials by D, 1309 Studios; This page: TASH

Zah Design

Established in 2016 by Emirati designer Zahra Hammada, Zah Design incorporates a new twist on the traditional abaya, where lithe, lengthening proportions are enhanced with the addition of minimalistic decorative elements including geometric arts and cultural motifs. @zah_design

1309 Studios

Inspired by nature and the brand’s Qatari roots, 1309 Studios visionary designs are grounded in a contemporary bohemian aesthetic realised by founder and Creative Director Ghada Al Subaey. The current collection, “The 11th Odyssey,” continues to prove Ghada’s command in crafting traditional garments crafted with an edge through artful prints created in collaboration with Arab artists and offset by a dreamy, effeminate mood – it’s a new vision of modest cool. @1309studios

SALFA

‘SALFA’, which translates to ‘tale’ in Arabic, embeds a storytelling approach to every collection and design. The Emirati outerwear brand focuses on high-quality materials and timeless designs with a preppy utilitarian appeal made with conscious practices. @salfa.ae

Essentials by D

Essentials by D harnesses its strength in design across abayas with soft fortitude and effortlessly cool appeal. The Qatari label showcases garments tailored

with precision and contemporary influences meant for a downtown sophisticate. @essentialsbyd

TASH

The Emirati brand founded in 2021 is the brainchild of Mahra Al Marzooqi, who harnesses her design expertise and tailoring talent into a line-up of sustainable abayas infused with

contemporary silhouettes and extraordinary colour selection that challenge the norm. The all-year standouts? The two-tone reversible and trench abayas are exemplary day-to-night capsule wardrobe staples. @tash.ae

VANGUARDS THE REGIONAL

WORDS: CAMILLE MACAWILI

Left page: Reborn; This page: Mrs. Keepa

Since its inception in 2015, the Arab Fashion Council has been at the forefront championing Arab talents regionally and globally. Here, Jacob Abrian, Founder & CEO of Arab Fashion Council and Mohammed Aqra, Chief Strategy Officer, share the talents emerging from the region who are making an impact through their vision.

THE BRAND Dima Ayad

THE WHY: Dima Ayad redefines inclusivity in fashion by creating luxurious pieces that celebrate all body types. Her dedication to empowering every woman through her designs has made her a standout in the regional fashion scene.

THE BRAND Mrs. Keepa

THE WHY: Mrs. Keepa, where ready-to-wear meets couture, creates avant-garde yet timeless

pieces by the French-Egyptian designer Mariam Yeya. Her work beautifully narrates a story of cultural fusion, solidifying her as a visionary in the region’s fashion landscape. Sustainability is a core value of the brand, with many designs crafted to be re-styled in various ways, enhancing their longevity and wearability.

THE BRAND Born in Exile

THE WHY: Born in Exile is leading the way in bringing Libyan heritage to the forefront of the fashion industry. By infusing traditional Libyan elements into contemporary fashion, the brand creates cool, everyday wear that bridges the past and present, bringing a fresh and authentic perspective to the industry.

THE BRAND Reborn

THE WHY: Reborn Society by Zeynab El-Helw stands out through its strong commitment to sustainability and ethical fashion. Their collection is made from 100 per cent certified organic cotton, and they’ve partnered with UNHCR to support refugees worldwide, including children, orphans, vulnerable families, the elderly, and single mothers, setting a powerful example for the industry.

THE BRAND

Heba Al Jasmi

THE WHY: Heba Al Jasmi masterfully blends tradition with modernity, celebrating Middle Eastern craftsmanship in her designs. Her attention to detail and her ability to infuse cultural elements into contemporary fashion make her one of the most exciting designers to watch.

This page: Dima Ayad; Right page: Born in Exile

Hot New Buys

WORDS: SARAH JOSEPH

An edit of the latest products for a slick beauty routine

MYSTICAL NOTES

A curious blend of pineapple, patchouli and bergamot. Wild Stride Eau de Parfum (100ml) Dhs710 Thomas Kosmala

Designed to control shine on the go. Pore Eclipse Non-Comedogenic Matte Blue Stick Dhs145 Milk Makeup

Pearl Pigments

It instantly illuminates your complexion with Vitamin E extracts. Glow Cream Dhs892 Dr. Barbara Sturm

A Botanical Blend

Created to strengthen lip barrier function in one swipe. Fair Beige Nude

A BLURRED EFFECT

It warms the complexion with a bronzing sun-kissed glow. Softsculpt Bronzing & Shaping Serum Dhs155 Makeup By Mario

A DEEP CLEANSE

It soothes the skin while reducing the appearance of pu ness. ThermoGlow Pro Device Dhs1,245 Dr. LEVY Switzerland

THE ANTIOXIDANT GURU

Plant-derived ingredients for deep-rooted hydration. High Performance Face Serum Dh495 Macrene Actives

Lip Gloss Dhs95 SKKN By Kim

TheBEAUTY VISIONARY

Jess Hunt, Co-founder of REFY has reimagined beauty in a crowded industry and won – we ask her how she catapulted the beauty brand through its timeless beauty buys

WORDS: SARAH JOSEPH

Talk to us through your background. Prior to launching REFY I started my journey off as a full-time personal assistant for the NHS – I loved this job, and it definitely pays homage to how organised I am today. Whilst being at the NHS, I started posting pictures on Instagram of my looks when I went out with my friends at the weekend, all things beauty and fashion. My following began to grow and that was when brands started reaching out to me and offering to work with me on collaborations. I modelled full-time alongside growing my Instagram presence which gave me so many incredible opportunities to help me develop my understanding of brands. I met my now business partner Jenna Meek on shoot at one of my modelling jobs and after seeing how long my brow routine was, we developed the concept for a product that would simplify while delivering the same high performance results. A couple months later, the idea of REFY became a reality. It has nearly been four years since we launched, and I could not have dreamt up what we have achieved, I love my role as a co-founder and creative director, getting to put the lessons I have learned throughout my career to good practice making REFY the incredible brand it is today along with our fantastic team. What inspired you to launch REFY? Like I mentioned above, I was doing my brows when I first met Jenna on a shoot. At the time, I was using around five different products and two brushes to achieve my desired look – and even after all this it wasn’t keeping my eyebrows in place all day. After speaking with Jenna, we knew this could be simplified and after a couple of emails and calls back and forth REFY was born, the rest is history. Ever since the launch of our Brow Collection in November 2020 our mission has stayed the same, we started by wanting to simplify my routine and that is why our aim with REFY is to simplify beauty. REFY is known for its infamous Brow Sculpt – tell us more about this award-winning innovation. The REFY Brow Sculpt has really changed the game for me and so many others when it comes to Brows. It was so hard to perfect and took a long time to get it right but when we did it, it was like winning the lottery. I remember our Head of Product, sending a video to the lab of PVA glue as this was the best way for us to describe the consistency we wanted. Innovation was at the forefront of Brow Sculpt and really was a world first product and today remains one of our best-selling products. Your social is so strong – how do you constantly innovate and engage your audience? My genuine love for shooting and creating content keeps me consistent. I love creating moodboards and planning our REFY Campaigns – it has always been something that has come easily to me and I have always enjoyed. Although, content scheduling apps, calendars, research and regular catch ups with the creative team are also very important factors to remain consistent and accountable.

What’s a non-negotiable in your skincare routine? I would have to say REFY Skin Trio, this has been a staple in my skincare routine since receiving the first sample! It is a 3-in-1 mineral SPF 50, Moisturiser and Brightening Serum. It has Apple Extract to brighten and moisturise, Plant-derived Squalane to soften and smooth Skin texture and Algae Extract which acts as a skin superfood, to brighten, soothe and control oil. We designed this product to provide maximum protection and the perfect base for makeup.

Share your favourite hacks to achieve your signature feathered brows? I have recently started using the REFY Brow Sculpt and REFY Brow Tint together. I love how both of them complement each other. They make sure your eyebrows are completely free of any other skincare or makeup prep prior to applying your brow products. This will ensure you have perfect brows all day.

REFY has grown a huge following on TikTok – what is the secret to this? I think it’s our understanding of the audience that has helped us successfully grow on TikTok. It helps that a lot of the team are big lovers of the platform. The key with TikTok is to remember it’s an entertainment platform, not a social media platform, so a keen insight into the audience and what they enjoy watching helps us craft

“The REFY Brow Sculpt has really changed the game for me and so many others”

content that is engaging and often goes viral. As a social first brand it is so important to us to communicate with our audience where they are, so we’re always talking to them directly about what they want to see from us and ensuring this is considered in all of our planningour community really are massive drivers in our strategy. What advice would you give to aspiring women entrepreneurs? Figure out your purpose. Having a strong purpose or mission will make any decision you face so much easier. When you are so sure of this, your focus can remain consistent. Ask yourself, ‘Does this make sense for what I’m trying to achieve?’, if it does then you know you’re on the right path.

What were some of the challenges you faced and how did you overcome them? Learning to let go to allow the brand to grow. I love being involved in every detail and when we started REFY the team was much smaller and I could get into every detail of the brand, but as we grew it felt more unproductive to be checking over every single thing. I realised it just wasn’t the best use of my time or allowing me to dedicate more focused time and energy into what I am best at. Hiring people that are better than you and have different skills to you is the key to building, making and maintaining a successful brand and business. I have learnt so much from the REFY team and gained so many new perspectives on things, REFY would be nothing without the incredible team behind the scenes.

This is The Visionary Issue – what is your vision for the future? For REFY, my vision is to be the brand known for simplifying beauty. We want to solve beauty problems that exist for our customers so they can get the elevated makeup look they want with ease and that lasts so they can spend more time living and loving life. We are continuing to grow globally, and my vision is to continue to expand here and grow further in international territories so everyone can have a truly REFY experience.

“When you get really clear with how you want to feel each and every day

What was the vision from the outset for Fox & Vamp? My vision has always been to empower women, by creating the most confident version of themselves. I am extremely passionate about educating people that high quality hair extensions fitted by specialists will not only look extremely natural but will also help improve your overall hair health. We have always been advocates for a very natural look, with a strong emphasis on hair and scalp health at the forefront of what we do. My vision today remains the same, and whether you have your hair done in our Chelsea Flagship salon, or you are clipping our seamless clip-ins at home, our goal is that something as simple as hair can be a catalyst for someone feeling good and using that to move their lives on. Today we are focused on our community, our clients are at the forefront of everything we do. They talk and we listen, we are now constantly trying to deliver on what people are asking. Whether its post-partum hair loss, hormonal changes, finer hair that never grows, poor scalp or hair health, or simply a desire for extra length, we have the solution for everybody. Did you always know you were going to build a global brand and expand beyond London, or has it evolved organically? Everything has felt very organic and never forced, I have just always listened to my clients and community. I never set out to create my own hair line for example, I was originally sourcing the hair for myself but then started to custom blend for my clients when we couldn’t find it elsewhere. The word spread and soon people started to contact me for hair, so it seemed the obvious next step. I started with permanent methods, but our community and clients regularly asked about easy solutions to fit at home that weren’t bulky, and easy to apply and again still looked very natural, which lead to me creating our seamless clip-in range last year. What was the catalyst to launching the extensions and how do they differ from the standard offering in the market? I am so passionate about high quality, ethically sourced, natural looking hair extensions that improves overall hair quality and I just couldn’t find that in the market. Globally, the extensions market is firstly oversaturated with poor quality hair that doesn’t last or look natural; and secondly the education around hair extensions training is actually very poor, leading

WORDS: AMY SESSIONS

Going Global

Talitha Holly, Founder of Fox & Vamp is taking her brand global with a vison of elevating quality in the hair industry

and visualise how it helps you walk through life differently, your world will slowly start to shift”

to badly placed hair extensions. We stand out as we will not compromise on quality. The multinational ethically sourced colour blends have taken years to create, and everything is regularly tested on myself and my team to ensure comfort before we produce the range. I have always listened to my clients many of whom have followed us for years. Consistently, they have wanted fuller hair around the sides where it doesn’t naturally grow, but they all have lack of time. And so I created our seamless side filler hair extensions. Nobody else offers these, extensions that you can apply yourself at home and give perfect results in under three minutes. You’ve also launched a range of brands accessories from silk hair ties to brushes. Where did you begin to know how to curate these and how long did the process take. Were there several iterations before the final result? Through the years our clients pressed us to create the best brushes and hair ties to ensure they kept their hair in optimum health. The current accessories we have, along with the clip-in range provide the best way to preserve your hair extensions along with your natural hair. I worked and still work with an incredible designer based in LA, she did our branding and designed all our packaging for these products. It was important to have the brand be a representation of myself and who the brand is, the packaging is chic, effortless and looks great to display on socials.

It always starts with an idea, for example, that we want silk scrunchies and a brush, but ours need to be the best, helping to solve the issues our customers are experiencing. Our hair extensions brush has a bespoke mix of cruelty-free boar and nylon bristles designed to detangle hair, whilst protecting and repairing the hair but never pulling. Our scrunchies are the highest momme of mulberry silk, yet affordable. Creating and sourcing the products of course takes time, investment and patience but when they finally are in your hands, it feels surreal and so rewarding. Then testing them and having great feedback from our clients is when you know that all your hard work has paid off. What has been the biggest challenge in scaling the brand to date? For me personally I’ve always wanted to create sustainable growth in my business, so scaling without a huge cash injection has taken longer than I would like, especially for somebody as impatient as myself, with as many ideas as I have! It also means everything the business makes goes straight back out, so I have to ensure I am making smart decisions as I don’t have the huge buffer to fall back on. Ensuring the same

quality and experience that our Fox and Vamp flagship salon in London gives, whilst we grow and offer our products via multiple different venues globally, is imperative to me. Educating new stylists that wish to use our hair going forward is a massive focus for me and we are looking at innovative ways to do this and ensure the high standard remains the same. What has been the biggest reward? Watching Fox and Vamp grow is rewarding. The business started off with just myself and a vision in 2019, in my London apartment. I hand delivered flyers to 500 or more apartments on the complex and got one appointment, but that one client was the start of the journey for me. However, still to this day my biggest reward will always be the impact and affect our hair has on people, the instant confident builder will never get old. Who has inspired you in terms of business and life and why would you consider them visionary? I am absolutely obsessed with Matthew McConaughey, he is an unbelievably inspiring and I’m fascinated by his perspective of life, he is my go-to listen on YouTube, Podcasts or anywhere I can listen to his visionary mission. In terms of business, I have so much respect for Rodial Founder Maria Hatzistefanis, I recently got to work with Maria at a Charity event I co-hosted, she has achieved such global success, yet is still extremely humble, hardworking and happy to offer mentorship advise. Do you believe in visualisation and how has it impacted our life? I have always imagined the life I wanted to live and the person I wanted to be, even as a young child before manifestation was a recognised method. Before every job, move, or anything big in my life I have always visualised it first, I just didn’t realise then that it was a powerful tool helping to create my reality. The stories you feed and fill yourself up with are what you start to believe. It’s never too late to rewrite that story. What daily practices do you undertake to ensure you bring your visions to life? When you get really clear with how you want to feel each and every day and visualise how it helps you walk through life differently, your world will slowly start to shift. Taking small (consistent) steps each day steps are what I believe is truly what leads to visualisation becoming a reality. I ask myself how good I want to feel each day and I consciously put that into action. My small habits such as hot water and lemon first thing, non-negotiable movement each day etc, lift me up if I am feeling down and struggling with energy. It is the exact same practise for business, I keep a business vision board on my iPhone

and regularly look at it. It is so satisfying to look back and see what has been achieved. What advice would you give to someone wanting to start their own brand or business? Don’t be scared to evolve. In my own journey, I realised when it was time to move away from being client focused every day. It was a difficult decision. But I focused on building a team who complemented my skills and aligned with the brand. I can honestly say my team are incredible, professional and capable, allowing me to focus on expanding the business knowing that my clients are in the best hands. Recognising when it’s time to embrace the next chapter is crucial. We often feel like we’re meant to stay in one place for too long, but that’s not always the case.

Another piece of advice I’d offer is to immerse yourself in your industry and never stop learning. Even if you think you’re too old to intern or assist, don’t hesitate. I am currently doing several training courses, and I find they fill me up as I love to always continue to evolve and grow. Be prepared to work hard and don’t worry if you fail, this will be a great lesson in the end. Understand you will not win every move, but the key is to pivot when necessary. I have also come to realise not to focus on everybody else, just focus on you and where you are going. I am lucky that I love what I do, it keeps me going when times are tough. There is a roller coaster of emotions starting and growing a business, but if you are passionate about your brand and have a purpose, ultimately you will keep going. Most importantly, believe in yourself and your brand vision unapologetically. This is The Visionary Issue – what vision are you currently working on bringing to life? I have always looked at extensions as much more than hair, I have seen the impact our work can have on people, in helping them find a solution to something they are holding deep within themselves, a concern, a lack of confidence, a feeling that people won’t understand them, or simply a wonderful way to make themselves feel great. And I want to help as many people as possible out there.

So, my big visions for the next couple of years are: Firstly, expanding our learning and education so that as many stylists as possible can employ our techniques and products and reach as many clients as possible. And secondly, I am looking at how we prolong the life of people’s extensions and the investment they make into treatments. I am so excited about this as again it is something our community has been asking for and my vision is to keep helping to solve people’s problems, even with something as simple as hair!

PRECISION

How the Founder of Forma Pilates, Liana Levi has carved a niche in the world of Pilates

What inspired you to launch Forma? I started Forma because I wanted people to experience Pilates the way I did; the elegance in the precision and the deep understanding of the mind-body connection. What are the key benefits of The Forma Method? The Forma Method focused on allowing the body to lengthen and strengthen plus gives our clients a deeper understanding of the body, building endurance and a stronger core.

Each session is tailored to meet clients’ needs –was this the plan from the outset? Yes, every person’s body and needs is different so it has always been important for me to tailor to meet each individual’s unique needs rather than assuming what works for one person works for everyone.

What does wellness mean to you? Wellness means quality of life, investing in your well-being.

Forma Pilates provides reformer and mat-based pilates classes online – how did the concept come about? Many of our clients were travelling and wanting to continue training. The demand got so high that instead of sending people individual workouts to do on-the-go, I decided to launch Forma online! Today we have thousands of Forma online subscribers doing our workouts around the globe, and it is amazing to see how much it has grown.

As a next-generation Pilates instructor, what are the basic skills you want to instill in your students? The most important skill is being able to create and strengthen your mind-body connection.

Launching a business is a huge undertaking – what have been the challenges and did you ifnd balance at times? There were both so many challenges, and also so much growth. Truthfully there was no balance, but I felt so supported and my community inspired me and motivated me to continue growing. Besides consistence – what are the main principles to be followed in Pilates? Flow and connection. Pilates requires concentration, connection, and understanding of the body and breath.

How have you approcahed scaling while retaining the same level of quality? Everything has happened so organically and naturally within its own time. To most it’s “scaling”, to me it’s growing our community and building relationships – as we focus on this, the rest will come.

This is The Visionary Issue – what is your vision for the future? To continue to grow, not only as a business but as a woman, trainer, entrepreneur and leader in this industry. I want to continue to listen, learn, create and innovate in the health and wellness world but also inspire many woman to follow their passion and dreams.

“Wellness means quality of life, investing in your well-being”

FORM

WORDS: SARAH JOSEPH

WORDS: CAMILLE MACAWILI

Maria Hatzistefanis, founder of Rodial Group, remains a beauty vanguard at the forefront of the beauty industry. We discuss her journey of building a multi-milliondollar beauty powerhouse with a honed vision form the outset

What do the first 30 minutes of your day look like, your morning routine? I like to find the calm when I wake up, it sets me up for the day ahead. I sometimes meditate, read a few pages from a book, have herbal tea, and just embrace the quiet. I work out in the morning then head to the office, so my day is always crazy from the moment I leave the house, and that’s why I like the first 30 mins to be calm! What pillars of DNA define Rodial as a visionary brand? And how do you incorporate these values down to your team and company culture? I started Rodial 25 years ago with zero investment, and I still own the brand 100 per cent today. Although this means that we may not have the big budgets of the huge corporate brands, it means that we can be nimbler and work with a more entrepreneurial spirit. This is what I inject into my team, I challenge them to think outside of the box, be solution driven, and find ways to make an impact. We need to work harder to keep up with the competition, however it is extremely rewarding when our efforts work, and we make it happen. Rodial is at the forefront of advanced technology and formulations. How did you find yourself entering the skincare space? I explore this in my book, How to Make It Happen, which shows my journey of starting Rodial. I was actually working in banking, and I was a bad employee! I wasn’t passionate about the job, and I became complacent, resulting in being fired. Although at the time this was devastating, it forced me to decide what I wanted to actually do with my life. I had an interest in skincare and at the time all of the products on the market were super simple for cleansing and toning, I saw a gap in the market for a more results driven product using rare and effective ingredients for fast results. This was how I came up with Rodial.

A Honed Vision

In refining formulations, how do you cultivate maximum efficacy? I am always looking for new and unique ingredients that really offer a point of difference for our products. For example, Dragons Blood is actually a sap found in a tree in the Amazon with incredible healing and protection qualities. I came across the ingredient and was obsessed with it from the start – it is actually bright coral, and the locals use it on cuts and burns. This is where I start when creating products, I find something rare and amazing as the core, and then build the other actives around it. What are Rodial’s hero products and how do they work? From skincare, our hero products are Dragons Blood Sculpting Gel, which works to lift and sculpt the skin through extreme plumping and hydration, we sell one a minute globally! Our Bee Venom Moisturiser and Eye Cream are our most luxurious anti-ageing products packed with peptides to smooth and firm the skin. From complexion, our Banana Lowlighter is a cult essential, designed to brighten and enhance the complexion. We sell out all the time and it is one of our best-selling products ever! The beauty market is broad – how do you stay relevant? We do not follow the crowd; we stay true to who we are and what our customer uses. For example, lots of brands nowadays launch lots of new products constantly which is against our strategy. Fast beauty and over consumption is a problem at the moment, it is wasteful, unsustainable and results in customer fatigue. We keep our new launches

tight, with only a few launches a year and keep focusing on our hero products.

Rodial is celebrating its 25 years in the beauty business. Why do you think the brand has remained a cult favourite over the years? I think that we keep our customer top of mind, and focus our products on what the Rodial woman really wants and uses. Our products have been copied over and over again by other brands, but we offer products like Dragons Blood and Bee Venom that stand above the rest. Also, I think the addition of our capsule complexion collection has really helped us to access a new audience who love that products such as Banana Lowlighter and Lip Oil contain skincare benefits too.

What’s one non-beauty thing everyone can do to improve their health, and have it show in their skin? Nutrition is really important and something I am really passionate about and has such an effect on your overall wellbeing, not just your skin. Really look at your diet and ensure you are eating enough vegetables, greens, proteins, and take vitamins. This is something that really does contribute to skin health.

Summer’s over – what skincare products should we be adding to our routine? Hot weather can be drying on the skin, so I like to ramp up my hydration products. I use the Dragons Blood Sculpting Gel which is packed full of Hyaluronic Acid for extreme hydration and plumping. I also find that my skin can be a little congested after using a lot of SPF, so the VIT C Pads are great for de-clogging the pores with low level acids, along with brightening with Vitamin C even any pigmentation or sunspots.

As a visionary beauty entrepreneur, how do you deal with being told no? I have been told no my whole career! At the beginning I would take it really personally and it would affect my confidence. As time has gone on, I have developed a thick skin and I take it in my stride now. I accept the feedback, make some changes and then I go back and ask again in six months or one year, a no is never a no forever.

Knowing what you know now, what would be your advice to budding entrepreneurs looking to make a similar move? If you are looking to start a business in beauty, I would be really careful with the core idea of your collection. The beauty industry is really over saturated right now, you need to have a firm grip on creating something really different as there is so much out there, the competition is fierce. This is The Visionary Issue – how do you view the future of beauty? My honest answer is that there are too many brands, more launching every single day. The reality of running a beauty brand is actually very hard, and it takes a long time to stabilise and turn a profit. My prediction is that the consumer will go back to heritage brands they love and trust.

WORDS: SARAH JOSEPH

HEALTH FIRST

Founding Partner of UAE Peptides, Dean Henry, on improving health optimisation, longevity, anti-ageing, disease prevention and vitality

Talk us through your background. My passion for health and fitness began at an early age. Growing up in a sports-centric household, I was on track for a promising athletic career until a knee injury abruptly changed my path. This unexpected turn of events, along with my daughter's peanut allergy diagnosis, ignited a deep dive into the world of health and nutrition. I firmly believe that true wellness starts from within. My protocols centres on guiding clients toward balance through natural methods, including lifestyle changes, functional fitness, supplements, and therapeutic nutrition. My enthusiasm for health and wellness spans a wide range of areas, from biohacking and health optimisation to peptides, gut health, autoimmune issues, sports performance, and energy optimisation. Whether tackling individual autoimmune challenges, addressing hormone imbalances, or improving gut health, energy levels, or aesthetics, my goal is to help clients achieve their desired results. My main objective is to educate others on the possibilities and necessities of maintaining a high-quality, healthy lifestyle. This commitment led me to become certified as a functional medicine coach. Since 2016, I have been actively involved in numerous ventures within the health and wellness industry, advising, investing in, or founding multiple companies across the UAE, Europe, and the UK.

What inspired you to launch UAE Peptides? Our inspiration to launch UAE Peptides came from a personal passion for health and wellness, combined with a keen interest in the potential of peptides to revolutionise medical treatments. I saw a gap in the market in the UAE and the wider region for high-quality peptide products and believed there was a significant opportunity to bring these innovative solutions to a new audience. Our goal has always been to improve health outcomes and enhance the quality of life for our customers through lifestyle and nutrition, which includes supplements and peptides.

UAE Peptides is the first of its kind in the region – can you expand on how the brand has grown since its launch. Since our launch, UAE

Peptides has seen remarkable growth. We started with a small, dedicated team and a focused product line. Today, we have expanded our o erings to include a wide range of peptide bioregulators. Our growth has been driven by a commitment to quality, rigorous scientific research, and a customercentric approach. We have established strong partnerships with healthcare professionals and clinics, and our products are now starting to be widely recognised and trusted in the region. The Blood Vessel Bioreregulator improves the performance of blood cells – tell us more. The Blood Vessel Bioregulator is a groundbreaking bioregulators designed to enhance the health and function of blood vessels and blood cells. It works by promoting the natural regeneration and repair of vascular tissues, which can lead to improved circulation, increased oxygen delivery to tissues, and overall better cardiovascular health. This product is particularly beneficial for individuals with cardiovascular conditions, athletes, and anyone looking to improve their vascular health and longevity. We also pair this bioregulator with almost every other bioregulator to act as a carrier and help promote blood flow to the organ or other targeted areas.

A high stress job can cause massive fatigue – what are you best tips to improve this. Physical activity helps to reduce stress and boost energy levels. Any activities that require a team or a group, can create some real positive stimulation for the mind. Eating a balanced diet rich in nutrients can improve overall well-being and energy. Ensuring you get enough quality sleep is crucial for recovery and stress management. Practices like meditation, yoga, and deep breathing can help manage stress. Sun, or Light Therapy promotes mental well-being and reduce stress by enhancing serotonin production and regulating circadian rhythms. A morning cold plunge boosts mental clarity and reduces stress by stimulating endorphin release and improving circulation. The key here is not get stressed about doing any of these protocols, do what you can when you can.

Why do peptides play an important in this day and age?

Peptides play a crucial role in modern medicine and wellness due to their versatility and e ectiveness in targeting specific physiological processes. They are used in treatments for a variety of conditions, including metabolic disorders, cardiovascular diseases, and to optimise the immune system. Additionally, peptides have applications in anti-aging therapies and sports medicine. Their ability to mimic natural bio-

logical processes makes them a powerful tool in both therapeutic and preventive health measures. What advice would you give to aspiring entrepreneurs? Find a gap in the market or an unmet need that you are passionate about addressing. Entrepreneurship comes with challenges and setbacks. Stay persistent and learn from failures. Delivering high-quality products or services will build trust and loyalty with your customers. Surround yourself with mentors, advisors, and a supportive team. Always keep your customers’ needs and feedback at the forefront of your business decisions. Peptide bioregulators have a longstanding history. However, how will they contribute to the future of medicine and health? Peptide bioregulators are poised to play a significant role in the future of medicine and health.

They o er targeted and e cient therapeutic options with fewer side e ects compared to traditional drugs. As research advances, we can expect to see more personalised medicine approaches using peptides, tailored to individual genetic profiles and specific health conditions. Additionally, peptides are likely to be at the forefront of anti-aging treatments, regenerative medicine, and chronic disease management, ultimately contributing to longer, healthier lives.

This is The Visionary Issue – what is your vision for the future? My vision for the future is one where bioregulator and peptide therapies become integral parts of mainstream medicine, for both human and veterinary medicine. I would like to see the mainstream have access to personalised treatments, that not only manage diseases but also enhance overall wellness and longevity. At UAE Peptides, we are committed to pioneering these innovations and driving forward the next generation of health solutions, improving quality of life on a global scale.

“My vision for the future is one where bioregulator and peptide therapies become integral parts of mainstream medicine”

The Middle East’s TikTok content creators are changing the social media game

Dr. Diana Chehab

DENTIST IN THE UAE

WORDS: SARAH

Tell us more about the content you produce on TikTok? On TikTok, I focus on creating content that makes dental care approachable and engaging for everyone. My videos blend professional insights with a personable style, covering various aspects of dental health, cosmetic dentistry, and practical tips. I share advice on maintaining good oral hygiene, from brushing techniques to flossing tips and product recommendations. I also showcase before-and-after transformations from cosmetic procedures like teeth whitening and veneers, while debunking common myths about dental care in an easy-to-understand way. Additionally, I simplify complex dental topics to educate my followers and share patient testimonials to highlight the positive impact of good dental care. My goal is to make dental health less intimidating and more accessible to a broad audience. A career in social media requires consistency – what are your top tips? To maintain consistency on social media, I emphasise the importance of planning content ahead with a calendar, batch filming to save time, and staying on brand with a consistent message. I also highlight the need to engage with my audience on TikTok, adapt to trends, balance professionalism with personality, and monitor performance to refine my strategy. This approach helps me stay consistent and effectively connect with my audience. How do you balance the power of authenticity plus meaningful relationships on TikTok? Balancing authenticity and meaningful relationships on TikTok means staying true to yourself while actively engaging with your audience. Share content that reflects your genuine personality and values, ensuring that your message aligns with both your personal and professional identity. Simultaneously, prioritise building connections by responding to comments, seeking feedback, and creating content that resonates with your followers’ needs and interests. This approach fosters trust and loyalty, helping you maintain a strong, authentic presence while cultivating meaningful relationships.

How do you balance the power of authenticity plus meaningful relationships on TikTok? In the future, I plan to expand my presence on social media by continuing to innovate and stay ahead of trends in the dental industry. I aim to develop more educational and engaging content that not only informs but also inspires people to prioritise their dental health. Additionally, I envision collaborating with other professionals and brands to reach a broader audience. My goal is to create a positive impact, both online and in my practice, by combining my expertise with a strong, authentic connection to my community.

Dr. Jana Bou Reslan

TRAINER & LIFE COACH

Tell us more about the content you produce on TikTok? As a TikTok content creator, my primary focus is on spreading positivity and goodness. My content is rooted in educational psychology, where I blend positivity with practical strategies to enhance well-being and communication. Drawing from my experience as a teacher, I share insights on emotional intelligence, self-awareness, and personal growth. Additionally, I create content that introduces viewers to the concepts of my master classes, offering a glimpse of the skills they can develop in areas such as content creation, assertiveness, and self-confidence. A career in social media requires consistency – what are your top tips? To maintain consistency on social media, I recommend three key practices. Create a content plan that aligns with your authentic self. If you have a multi-faceted personality, embrace it – show that you can be both professional and casual, deep and simple, funny and impactful in changing lives. This way, you won’t need to worry as much about planning and scheduling posts in advance, because you’re staying true to who you are. Set achievable goals to keep yourself motivated and focused. Don’t forget to take breaks from content creation. For example, I take a break every summer, and I believe my audience respects that. Engage with your audience regularly to build a strong community. By following these steps, you can ensure a more authentic, steady, and impactful presence on social media. How do you balance the power of authenticity plus meaningful relationships on TikTok? I balance authenticity and meaningful relationships by adhering my values and sharing genuine experiences. I engage with my audience

L E V E L U P

through comments, live sessions, and personalized content, creating a sense of community and trust. By being open and relatable, I build deeper connections while delivering content that truly resonates with my followers. This is The Visionary Issue – what are your plans for the future? My future plans focus on expanding my impact and helping others succeed. I’m preparing to launch a new series of master classes on topics like content creation, public speaking, and personal development, aimed at equipping people with the tools and confidence to excel in their fields. Beyond my personal growth, I’m dedicated to expanding my company, which supports individuals in creating and filming their own master classes from start to finish. We assist with every aspect of the process, from planning and scripting to filming and marketing. By helping others showcase their expertise, I aim to build a community of thought leaders who inspire and educate on a global scale.

Chef Wadad Zarzour

CHEF, RECIPE DEVELOPER, FOOD INFLUENCER

Tell us more about the content you produce on TikTok? My aim always is to deliver a meaningful message through the recipes that I share on TikTok. My recipes usually highlight some cooking tips or a useful hack. I also like to highlight a specific ingredient whether seasonal or regional that can be beneficial. A career in social media requires consistency – what are your top tips? To maintain consistency on social media, it’s essential to plan your content ahead of time. Start by mapping out your content for the week. Dedicate specific time blocks for content creation, whether it’s brainstorming ideas, recording, or editing. Throughout this process, keep your core goal in mind – whether it’s building a brand, sharing knowledge, or inspiring others on TikTok. By staying organised and focused, you can consistently deliver valuable content that resonates with your audience. How do you balance the power of authenticity plus meaningful relationships on TikTok? Being genuine and providing value are essential in building a meaningful presence on TikTok. Beyond that, actively engaging with the TikTok community is just as important. Responding to comments, participating in trends, and interacting with other creators not only strengthens your connection with your followers but also broadens your reach. This is The Visionary Issue – what are your plans for the future? My future plan is to have my own restaurant and I’m seeing it happening soon.

Raghad

SKINCARE CONTENT CREATOR

Tell us more about the content you produce on TikTok? I focus on creating content that resonates with my audience, blending entertainment with value. I create mixed content between fashion, lifestyle, and entertainment where I aim to inspire, educate, and connect with my audience through TikTok. Whether it’s through trending challenges, personal stories, or tips, I always strive to provide something that feels fresh and engaging. A career in social media requires consistency – what are your top tips? Consistency is crucial in social media. My top tips to stay inspired, as I continuously look for inspiration, whether it’s from other creators, trends, or everyday life, to keep my content fresh. Also, plan ahead and keep a content calendar that helps me stay on track with regular postings. How do you balance the power of authenticity plus meaningful relationships on TikTok? Authenticity is key to building trust with your audience. I focus on being myself, sharing genuine experiences, and interacting with my followers.

This is The Visionary Issue – what are your plans for the future? My goal is to continue evolving and growing while staying true to my core values of authenticity and connection. As a dental student, my future plans include completing my studies and gaining hands-on experience through clinical practice. In the long term, I aim to open my own practice where I can provide top-quality care while integrating innovative techniques. I’m also interested in using social media to support my dental career.

Zainab Al-Eqabi PHARMACIST

Tell us more about the content you produce on TikTok? My content on TikTok mirrors my personality and various interests and hobbies. I share motivational stories, document my adventures, and indulge in various cultural and lifestyle activities. This includes everything from my road trips and para-athletic pursuits to cooking experiments and beauty tips. At the end of the day, my goal is to provide content that is genuine, spontaneous, and resonates with my community, reflecting who I am and what I’m passionate about. The platform allows me to be my authentic self, sharing raw, spontaneous, and fun content. It’s a space where I can truly express who I am. I recently had the opportunity to be part of TikTok Live SHEroes project which celebrates and supports women-led businesses and creators in the MENA region by giving them a platform to share their stories in real-

time. This interactive, empowering initiative enabled me and other women to share our authentic stories with a live audience, creating a supportive and inclusive environment. A career in social media requires consistency – what are your top tips? Staying consistent on digital platforms can be difficult sometimes, but staying true to your authentic voice and core message is key. I always try to have a content plan that ensures a steady flow of posts while keeping them diverse and engaging. I also find that engaging with my community not only motivates me but also reminds me of the positive impact of my content, which always gives me the extra boost I need to stay consistent. Being authentic is so important because it transforms posting from a chore into a fulfilling hobby by also trying to manage the stress that comes with my job through my flexible approach. How do you balance the power of authenticity plus meaningful relationships on TikTok? For me, it’s all about being real in the content I share and actively engaging with my audience. It’s not always easy to talk about personal topics, but whenever I open up about my experiences and feelings, I notice how it helps me connect on a deeper level with my community. I make it a point to respond to their comments and join conversations, which helps me builds those meaningful relationships. TikTok does a great job of connecting me with people who have similar interests and values, which helps build a supportive and interactive community. This approach allows me to stay true to myself while creating a positive and empowering environment for everyone.

This is The Visionary Issue – what are your plans for the future? My passion and that little voice inside my head saying, “Why give up?” drive me to stay focused and determined, no matter how tough things get or how long it takes. If a goal seems out of reach and I know it’s a closed door, I’ll move on and set my sights on the next one. I really believe in the power of attraction – if I keep visualising my goals and stay resilient, they’ll come true when the time is right. But I also know that some things just aren’t meant to be, and I’m okay with letting them go. I trust that there are better things waiting for me. I’m really passionate about growing both personally and professionally. I’m excited to keep expanding my influence as a content creator and finding new ways to inspire my audience. I’m looking forward to new experiences, challenges, and adventures, whether in sports or through new hobbies I pick up along the way. I believe that anything is possible if you set your mind to it, no matter who you are. My goal is to keep dreaming big and see where those dreams take me. With hope, belief, desire, smart planning, and hard work, nothing is impossible.

The Beauty Shelf

UAE triathlon athlete Hana Al Nabulsi shares her hero beauty picks

Good Genes Lactic Acid

Treatment 15ml for Dhs190

Sunday Riley

This is something I use religiously, every night before I go to bed, I mix this cream with the Luna sleeping oil, it has helped keep all my pimples away which was something I struggled with, specifically when my trainings are outdoors.

Luna Sleeping Night Oil 15ml

Dhs215 Sunday Riley

I use this with the Good Genes Lactic acid, I find that they complement each other. I use this as a preventive for skin aging.

Whipped Greens Oil-Free Foaming Cleanser with Moringa and Papaya 150ml Dhs106 Farmacy

I have a thing for creams that turn into foam. I love how my skin feels after using this cleanser, and the fact that the formula is packed with greens just makes it even better.

Castor Oil Eyelash Applicator

Dhs55 Amina’s Skin Care

This is my secret to full eyebrows – my grandma at a young age had always taught us the same and I use them religiously, even sometimes as part of my make up routine to lift my eyebrows.

Seabuckthorn Shampoo 240ml

Dhs184 Living Libations

I’m all about holistic products, I’ve never been a fan of bigname brands when it comes to my skin, hair and body products. I find myself looking for the least ingredients possible when purchasing shampoos. This shampoo has all the goods from rosemary oil to jojoba oil to chamomile, the list goes on. I have fine hair, so what I choose to use is vital to keeping it healthy especially since I am always in contact with chlorine.

COMPILED BY: JOELLE ALBEAINO

Shine On Hair Conditioner 240ml

Dhs184 Living Libations

Just like my shampoos, my conditioners also matter and with this product there’s just as much essential oils as the shampoo. I love the scent of it and how my hair feels fully hydrated after using it.

HoliRoots™ Hair Mask 237ml

Dhs145 Fable & Mane

I use this product once or twice a week, I love the smell and the way it hydrates my hair. It has some interesting ingredients like coconut, which is my favourite.

MahaMane™ Detangling

Leave-in Conditioner 140ml

Dhs125 Fable & Mane

I love the way I apply this product on my hair, I use it on damp hair right after each wash, but I

also apply it on dry hair especially if it’s feeling dry, which is very common during the hot months in Dubai.

Hair Growth Spray Dhs113 Georgie Mane

I discovered this on Instagram. I had hit a plateau with my hair growth and like I said I love using minimal ingredients and as organic and pure as I possibly can; and this only consists of four ingredients, one being castor oil. My hair grew a lot just after three months of using it.

Fullest Volumizing Mascara Dhs103 ILIA Beauty

Just like all my other products, I always opt for clean makeup.

Something I’m proud of is my eyelashes, people always ask me if I’ve done something to them and honestly, it’s just my routine that keeps them looking great. I always go for products with the least amount of ingredients and ones I can actually pronounce. That’s my philosophy with all my products.

Aloe Vera Face & Body Cream

Dhs73 Amina’s Skin Care

I try to go as clean as possible with all my products, and this is a stable in my routine. I usually use the Aloe Vera moisturiser after I’m done with my training outdoors to soothe my skin after heat and sun exposure.

Beauty Bliss

DISCOVER LUXURY HAIR CARE IN THE HEART OF RAS AL KHAIMAH

WORDS: RUMAN BAIG

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With a serene atmosphere, state-of-theart facilities, and a team of highly skilled professionals, Artilla offers an experience that is unparalleled. From classic cuts and

colours to avant-garde styling, every aspect of your hair journey will be meticulously attended to. Whether you're looking for a quick touch-up or a complete transformation, Artilla is committed to delivering exceptional results that exceed your expectations. Indulge in a range of premium hair services, while enjoying your downtime at the Sofitel Al Hamra Beach Resort. Experience the difference of Jamilla Paul's signature touch and leave Artilla Boutique Salon feeling refreshed and rejuvenated.

Visit Artilla Boutique Salon at Sofitel Al Hamra Beach Resort and discover the epitome of luxury hair care in Ras Al Khaimah.

BY: SARAH JOSEPH

AM TO PM BEAUTY

Liana Levi, Founder and CEO of FORMA Pilates on her morning to evening beauty routine

Talk us through your morning routine. Water first, always. The first thing in the morning I take small sips of at least 500ml of water. Next, for my morning skin routine, I do a quick hydration mask while I take my supplements which include Vitamin C, Glutathione, with mineral water. Then I make my matcha with colostrum, review my schedule for the day and/or prep classes after which, I’m out to begin the day.

How does your evenign routine differ? I love to have one self care routine or activity to men-

tally decompress from a work day; typically yoga, meditation, massage, facial or a short evening stroll. I have an early dinner, typically a home cooked meal, and a detox tea. Then I do my night-time skin routine, a good read or TV show, and am off to bed by 10pm. What are your go-to skincare products? I am loving my new iS Clinical serums and SkinCueticals correcting serums since I have been indulging in the sun a lot this summer. My staples – a rich eye cream, SkinCeuticals oil, hyaluronic acid serum from Mimi Luzon, and Oil

Clockwise from top left:

Baccarat Rouge 540 – Eau de Parfum 70ml for Dhs1,180 Maison Francis Kurkdjian; C E Ferulic Dhs758

SkinCeutricals; Fresh Face Mask 50ml Dhs363 Mimi Luzon; Essence Absolue 200ml Dhs349 Shu Uemura; Hydration Peptide Cream 75ml for Dhs305 Shani Darden; Active Serum Dhs431 IS Clinical

free moisturizer with peptides by Shani Darden. Are you a fan of masks? Not really, but during the summer I swear by Mimi Luzon’s fresh face mask because it really helps control oil buildup and clogging. How would you describe your relationship with makeup? Love/hate – less is more for me. I love the no makeup, make up look with quality, clean products! What can always be found in your makeup bag? Blush and mascara. Always! Which fragrance are you loving at the moment?

Baccarat Rouge is my go-to. As I am a creature of habit, I stick to what works for me and always use Baccarat Rouge. The scent includes notes of sa ron, Moroccan bitter almond notes, and is enhanced with cedar and musky elements. Talk us through your hair routine. My hair routine is very minimal – a er years of coloring my hair, I really try to let it air dry naturally with an occasional blow out. I love a natural beach wave look. I use Anablue and Shu Uemura hair serums with which I’m obsessed.

THE CREATIVE VISIONARY

WORDS: AMY SESSIONS

Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), discusses delivering creativity to the region through visionary thinking and attention to detail

“I love the unique design identity that Dubai is creating for itself through

How have you approached your role and how does d3 grow with a visionary mindset? My approach to my role at Dubai Design District (d3) is guided by a deep-seated passion for creativity and belief in the positive contribution great design and creativity can lend to our lives and society. I strive to foster an environment that encourages innovation, growth, learning, collaboration, and the exchange of ideas. Our vision at d3 is always to be a vibrant and leading global hub of design excellence and creativity, and this vision shapes our strategy and decision-making process for all that we do. We constantly seek ways to enhance our community, nurture talent, and stimulate innovation to further Dubai’s status as a UNESCO City of Design and a hub for the greatest creative minds. Which undertakings and achievements to date have you been able to visualise before they occurred? A significant part of our success at d3 has been the ability to visualise and foster our design community’s growth by providing the facilities, infrastructure and platforms they require to prosper and collaborate. We always believed in the immense potential of d3 as a vibrant ecosystem for creative minds at all stages of their career journeys to create and excel. Today, we are proud to see that vision flourishing, with a significant number of designers from our community making their mark globally, affirming our early belief in their talent and potential. More specifically, the launch of Dubai Fashion Week and its founding vision. In 2022, it was clear to us and our partners at the Arab Fashion Council what we needed to do for the fashion community in Dubai and the region to support and grow Dubai’s contribution to the global fashion narrative given the significant opportunity and increasing wealth of talent here. We set to work evolving the successful legacy of Arab Fashion Week to launch the official Dubai Fashion Week as the definitive fashion fixture in the region in early 2023. Every edition of Dubai Fashion Week has seen this vision grow and flourish. Do you practise visualisation techniques? Visualisation techniques are a vital and integral part of my strategic planning and implementation process. It is important to envision the outcome you want to achieve, as it helps in charting the path towards it. This practice provides clarity and focus and serves as a source of motivation, driving us to turn our visions into reality. What feeds your ability to feel inspired and how do you cultivate these practices to consistently approach life with a fresh perspec-

tive? My inspiration comes from the dynamic and diverse community at d3. The creativity, innovation, and resilience I see daily fuel my drive. To maintain a fresh perspective, I engage and network with diverse stakeholders, attend industry events, and stay updated with global trends. These practices keep me connected with the pulse of the industry and allow me to bring new insights into our work at d3. I love meeting people to make new connections and partnerships.

My travels also inspire me immensely. I am a lifelong learner committed to learning through exploration, travel and dialogue. I enjoy exploring different cultures, walking their streets, exploring their galleries, and discovering new food. This is a source of so much inspiration. I love the unique design identity that Dubai is creating for itself through the mix of the local and the global. My time in Milan in the Spring for d3’s firstever event in Italy was particularly inspiring. How do you approach challenging old ways of thinking in business to make room for the new? Challenging old ways of thinking is crucial for innovation and staying relevant. At d3, we encourage open dialogue, diverse perspectives, and a culture of continuous learning. This approach helps us question established norms and explore new possibilities. By creating a space where unconventional ideas are welcomed, we pave the way for groundbreaking solutions and strategies. Our creative community at d3 is at the forefront of new ideas and approaches. Great minds and talents surround us. The goal is to keep expanding this further.

Why is the UAE visionary to you? The UAE is visionary because of its relentless pursuit of progress and innovation. Its commitment to fostering a knowledge-based economy, promoting creativity, and embracing diversity is truly inspiring. The nation’s rapid transformation and ambitious future plans reflect a visionary mindset that drives constant growth and development.

This is the Visionary issue – who, to you, is a visionary? A visionary sees potential where others don’t, challenges the status quo, and drives change and ambition. In the context of the UAE, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, embodies these qualities. His leadership has transformed Dubai into a global city known for innovation and creativity. His forward-thinking approach and unwavering commitment to progress serve as an inspiration for all of us at d3.

the mix of the local and the global”

INNOVATIVE

Sheikha Al Mheiri, a renowned Emirati entrepreneur, shares insights into her multifaceted business journey and her vision for the future

WORDS: RUMAN BAIG

What have been the biggest milestones in your career to date? The creation and growth of MAD Hospitality stands out as a defining milestone. It’s more than just a business –it’s a living embodiment of my passion, creativity, and commitment to community. Every day, I’m driven by the purpose it brings, and I’m grateful for the journey it has allowed me to take.

How has your creative vision evolved from the outset? MAD Hospitality taught me that creativity thrives in the space between trial and error. I learned to embrace setbacks as part of the process, rather than barriers. This evolution has made me more confident in taking risks and exploring unconventional paths, knowing that growth often comes from the unexpected.

As a visionary, how do you perceive your role in shaping the business landscape for women in the region? My role is deeply rooted in fostering community and support. I’m committed to mentoring and uplifting fellow female Emirati entrepreneurs because I believe our collective strength can drive more significant change than any individual effort. Empowering others is at the heart of shaping a more inclusive and dynamic business landscape. What’s your approach to identifying and developing ventures that will resonate with the market? I believe the market craves experiences that go beyond products. My approach is to tap into the emotional and cultural connections that people seek. By understanding these deeper needs, I develop ventures that resonate on a personal level, creating lasting impressions.

Which projects have defined your entrepreneurial journey the most? Each project I’ve

taken on has played a crucial role in shaping my entrepreneurial path. From Society to various collaborations, every venture contributes a unique piece to my story, adding layers of experience, learning, and growth that define who I am today.

Which pivotal moments in your career have taught you the most, and how do these lessons influence your decision-making today?

One pivotal moment was facing a significant challenge in the early days of MAD Hospitality. It was a test of resilience that taught me the importance of adaptability. This lesson now guides my decision-making, where I balance strategic thinking with the flexibility to pivot, when necessary, always keeping the bigger picture in mind.

What have been the biggest challenges to date and how did you overcome them? Balancing innovation with respect for tradition has been one of my most significant challenges. I’ve navigated this by fostering inclusivity and adaptability, ensuring that my ventures honour cultural heritage while still pushing creative boundaries. This balance is key to staying true to my roots while embracing the future.

How did you ensure you’re always looking at concepts with a fresh mindset and how does travel or culture inform this? Keeping a fresh mindset requires constant exposure to new ideas and perspectives. Travel plays a crucial role in this – immersing myself in diverse cultures, art, and ways of thinking broadens my horizons. Yet, my core inspiration remains deeply rooted in the rich traditions of the UAE. This blend of global influence and local heritage creates a fertile ground for creativity that is both innovative and profoundly meaningful.

This is The Visionary Issue – who to you is visionary and why? A visionary is someone who not only dreams but also brings those dreams to life, challenging the status quo and creating opportunities for others. I admire those who dare to push boundaries, not just for their own success but to pave the way for a better, more inclusive future.

“This blend of global influence and local heritage creates a fertile ground

VISIONARY

for creativity that is both innovative and profoundly meaningful”

SHAPING CULTURE

Aisha Rashid Deemas, Director General of Sharjah Museums Authority, shares her transformative journey and forward-thinking vision for Sharjah’s museums – blending heritage with innovation

Can you talk us through your career to date? My journey in the cultural and museum sectors has been both rewarding and transformative. I began my career with the Sharjah Museums Authority in 2008 as a Curator at the Sharjah Museum of Islamic Civilization, where I managed collections, organised exhibitions, and fostered national and international collaborations. This role allowed me to deeply engage with the cultural heritage of our region. In 2012, I was promoted to Director of Executive Affairs at the Sharjah Museums Authority. In June 2023, I was appointed Director General of the Sharjah Museums Authority. My focus remains on sustainability, cultural preservation, and community engagement. I believe museums are crucial not only in preserving our heritage but also in fostering social connections and engaging the community. What inspired the establishment of Sharjah Museums Authority, and how has its mission evolved since 2006? The Sharjah Museums Authority (SMA) was established in 2006 by His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, the Ruler of Sharjah. The vision behind its creation was to preserve and promote Sharjah’s rich cultural heritage, making it accessible to residents and visitors alike. At the time, the already existing museums were brought together under the umbrella of SMA to weave a strong network of museums that would serve as educational, cultural, and social hubs, reflecting the emirate’s legacy in arts and culture. Over the years, these museums have been developed and new projects initi-

ated. SMA now manages 16 museums covering diverse topics such as Islamic art, archaeology, natural history, and contemporary art. You are visionary in your outlook. How do you plan on shaping the cultural landscape of Sharjah through SMA? Sharjah has been named the Capital of Arab Culture, the Capital of Islamic Culture and the World Book Capital in 1998, 2014 and 2019 respectively. Driven by the vision of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council of the UAE and Ruler of Sharjah, SMA and all the cultural entities in the emirate work on preserving our rich heritage while embracing innovative practices that engage both the local and global communities. What this means for the museums, and for me personally as Director General of SMA, is a focus on the role of the museums towards the community in terms of social engagement, inclusion and diversity, and various means of knowledge transfer such as: documentation and research, partnerships and exchange, and education and awareness. How do you balance cultural preservation with the need for modern, engaging exhibitions? Balancing cultural preservation with modern, engaging exhibitions is central to our mission at the Sharjah Museums Authority. We honour Sharjah’s rich heritage by showcasing and safeguarding it through our extensive collections and exhibitions, and we ensure that we implement the highest museum standards in the preservation of collections, exhibition design and community programming. Modern engaging exhibitions may incorporate modern technology and innovative strategies, however, what really lies at the heart of engagement is speaking to the needs of your audiences. For instance, our latest “Journey of Discoveries” exhibition at the Sharjah Archaeology Museum offers an interactive hands-on

experience designed specifically for children, allowing them to play freely while also teaching them a lot about the field of archeology and its significance. Understanding the developmental needs of children in this case here is the main engagement factor. We have also integrated technologies like augmented reality (AR) into our exhibitions, enhancing visitor interaction and making the museum experience more immersive. What’s your vision for the role of Emirati women in the art and culture space, and how do you plan on empowering them? Emirati women have always been integral to our nation’s cultural fabric, and my goal is to ensure they continue to play a central role in shaping the future of the arts and culture sectors in the UAE. At Sharjah Museums Authority, we prioritise education and professional development, offering platforms for women to share knowledge, engage in cultural dialogues, and contribute to preserving and promoting our heritage. This includes mentorship and leadership programmes, partnerships with universities, and practical experiences that help women build their careers and assume prominent roles in the cultural landscape. I am also dedicated to fostering an inclusive environment where women’s voices are heard and valued. Through exhibitions, educational programmes, and community initiatives, we highlight the contributions of women, ensuring their achievements are recognised and celebrated. By providing the tools, opportunities, and support needed, we empower Emirati women to become leaders in the art and culture space, driving positive change and innovation in our cultural sector. How does SMA ensure each museum remains unique while contributing to Sharjah’s cultural narrative? Each museum under SMA has a distinct thematic focus, which allows it to offer a unique perspective on Sharjah’s heritage. For instance, the Sharjah Heritage Museum is dedicated to Emirati culture, while the Sharjah Calligraphy Museum celebrates Arabic calligraphy. The Sharjah Museum of Islamic Civilization highlights Islamic art and culture, serving as a bridge between the past and present. This thematic diversity ensures that each museum contributes uniquely to Sharjah’s broader cultural narrative while preserving its specialised focus. We also emphasise community involvement and education, making our museums active centres of learning and cultural exchange. Through exhibitions, workshops, and public programmes, SMA’s museums engage the local community and foster an appreciation of Sharjah’s heritage among younger generations. Moreover, SMA participates in international cultural diplomacy, promoting Sharjah’s cultural heritage on a global scale through exhibitions and collaborations. These strategies ensure that each museum retains its uniqueness while contributing to a cohesive and dynamic cultural narrative that reflects Sharjah’s rich history and its role in the broader UAE cultural landscape. What strategies do you use to attract diverse audiences to Sharjah’s museums? To attract diverse audiences, SMA focuses on diverse offerings both in terms of exhibitions as well as programmes. We also ensure our services and facilities cater to the diverse needs of our audiences. All of our museums are accessible physically and intellectually. Physical access ensures the constant upgrade to allow for optimum accessibility to buildings for various audiences with different abilities and of all age groups; this includes wheelchair access, Braille labels and touch tours, and a wide range of services for mothers, children, families and the elderly. Multiple museums have been awarded the certificate of Accessible for Disability in the Museum category by The World Disability Union (WDU). Furthermore, our museums are also recognised as ‘Child Friendly’ and ‘Age Friendly’ within the efforts of the emirate as a whole to be both child and age friendly.

WORDS: RUMAN BAIG

Could you share some of the proud moments and key milestones the SMA team has achieved together? I have witnessed numerous proud moments and key milestones that reflect the collective success of our dedicated team. One of the most notable milestones was the recognition of our unique SAWA Museum Studies Program, which received the AGYA award in 2019, in recognition for initiatives and projects that promote the role and value of humanities in research, education and society and in communicating humanities to a broader public, and again honoured with the Best Cultural Collaboration Award at the Leading Cultural Destinations Awards in 2020. Another proud moment was the successful, unique and unprecedented collaboration of friendship between the Sharjah Museums Authority and the Vatican Anima Mundi Museum in 2014 on the occasion of Sharjah being named Capital of Islamic Culture. A joint exhibition was devised to give a glimpse of the diverse ways of life Muslims pursue all over the world, their customs and cultural traditions and the fascinating stories that lie behind some of the objects they made and used. Through this collaboration, not only were unique artefacts from the Vatican’s collection shown in the first-ever collaboration with an Arab and Muslim museum, but it also resulted in increased intercultural knowledge of each other and documented and presented elements of Muslim cultural heritage in Sharjah, the Vatican, and later on in Australia as the joint exhibition travelled further to be shown at the National Museum of Australia in 2019.

What role do you see technology playing in the future of museums in Sharjah? Technology is pivotal to the future of museums in Sharjah, enhancing our ability to engage and educate diverse audiences while preserving our cultural heritage. At SMA, we view technology as a tool to complement, rather than replace, the traditional museum experience. We are integrating cutting-edge technologies like augmented reality (AR) and virtual reality (VR) into our exhibitions. Looking ahead, we will continue exploring new technological advancements that enhance the visitor experience, support educational initiatives, and foster greater connection with our cultural heritage. By staying at the forefront of technological innovation, we aim to ensure Sharjah’s museums remain relevant and dynamic spaces that resonate with both local and international audiences. This is The Visionary Issue – what is your vision for the future and who according to you is visionary? I hope that the museums in Sharjah will continue to evolve and grow as our country continues to evolve and grow. Culture is integral to community development and museums are at the core of that. Museums are dynamic platforms for knowledge exchange and the sustainable development of museums has the power to bridge the past, present and future. Ultimately, my vision is for Sharjah to be recognised not only as a hub of cultural heritage but also as a beacon of innovation and sustainability in the museum sector. A visionary in my opinion is a person who can read and understand their current environment in a holistic manner such that they are able to foresee how this environment can evolve and grow in the future.

“Dubai, in particular, has become a model for gender balance, with women

A TRUE VISIONARY

How Her Excellency

Dr. Aisha Butti Bin Bishr, Director General of the Smart Dubai Office has played an important role in transforming Dubai

WORDS: SARAH JOSEPH

smart city blueprint tailored to Dubai’s needs, the integration of advanced digital infrastructure, and the implementation of groundbreaking initiatives like the Dubai Data Initiative and the Happiness Meter. These efforts were underpinned by a commitment to sustainability and long-term planning, ensuring that the benefits of smart transformation were inclusive and far-reaching. You created ‘The Smart City Index’ in collaboration with ITU and the United Nations – talk us through the journey. The Smart City Index was developed as a global benchmarking tool to help cities measure their progress in implementing smart city initiatives. In collaboration with the International Telecommunication Union (ITU) and the United Nations, we created this index to provide cities with a comprehensive framework to assess their infrastructure, governance, and citizen engagement efforts. The journey was both challenging and rewarding, as it involved collaboration with global experts and city leaders to ensure the index was relevant and actionable for cities worldwide. The Index was part of a broader vision to set new global standards for smart city initiatives, positioning Dubai as a leader in this space.

What are some of the main changes you’ve witnessed in Dubai over the years?

Over the years, Dubai has evolved from a traditional trading hub to a global leader in innovation and technology. One of the most significant changes has been the shift towards a data-driven, knowledge-based economy, supported by robust digital infrastructure and a clear legislative framework. The city has also embraced a holistic and inclusive vision of smart transformation, encompassing all aspects of urban life – from governance and mobility to healthcare and education. This transformation has been guided by a focus on sustainability, inclusivity, and the well-being of all residents, making Dubai a model for other cities around the world.

Talk us through your background. I have over 27 years of experience in ICT development and the public sector, with a deep focus on digital transformation. My career began in the UAE government, where I held various roles that allowed me to contribute to the nation’s vision for innovation and progress. One of the most significant milestones in my career was being appointed as the first woman to develop a smart city from the ground up. As the founding Director General of Smart Dubai, now known as Digital Dubai, I had the privilege of leading the city's transformation into one of the world's smartest and most connected cities. My work has always been guided by a people-centric approach, where technology serves as an enabler to enhance the quality of life and promote happiness among residents.

Dubai has witnessed a massive citywide smart transformation – can you expad on the strategy for this? Dubai’s transformation into a smart city was driven by a comprehensive and strategic vision that emphasised not just technological advancement but also the well-being of its citizens. The Smart Dubai initiative was built on a foundation of collaboration across sectors, innovative use of technology, and data-driven governance. Key components included the development of a unique

How are women playing a key role in Dubai’s future initiatives? Women are at the forefront of many of Dubai’s future initiatives, particularly in technology and innovation. The UAE has made significant strides in promoting gender equality, and this is evident in the high percentage of women in leadership roles across various sectors. In the digital space, women are leading key projects that are not only shaping the future of Dubai but also setting global benchmarks. The success of these initiatives is a testament to the UAE’s commitment to empowering women and ensuring they play a central role in the country’s development. What is your advice to young individuals aspiring to become successful in their respective fields? My advice to young individuals is to embrace lifelong learning and stay curious. The world is changing rapidly, and staying ahead requires a commitment to continuously upgrading your skills and knowledge. It’s also important to find a purpose that aligns with your career goals. Success comes from not just achieving personal milestones but also making

leading major initiatives that are shaping the future of the city”

a positive impact on the community and society at large. Lastly, don’t be afraid to take risks and step out of your comfort zone; this is where true growth happens.

What are some of the key initiatives at Smart Dubai Office that made the emirate stand out globally, in your previous role as a Former Founding Director of the city? Some of the key initiatives that have put Dubai on the global map include the Dubai Blockchain Strategy, which aimed to make Dubai the first city to be fully powered by blockchain technology, and the Dubai Data Initiative, which focuses on making data a key driver of the economy.

Another significant initiative was the Happiness Agenda, which uses technology to enhance the well-being of citizens and residents. These initiatives, among others, have established Dubai as a global leader in smart city development. The UAE has a high percentage of women employees – how is the country leading with this gender balance? The UAE’s leadership has always emphasised the importance of gender balance in driving national development. The country has implemented progressive policies that encourage women’s participation in the workforce, particularly in high-impact sectors like technology and innovation. This commitment to gender equality is reflected in the significant number of women in leadership positions across the country. Dubai, in particular, has become a model for gender balance, with women leading major initiatives that are shaping the future of the city.

Technology is the means to achieve the ultimate goal of a smart city –what are some of the advanced introductions in Dubai? Dubai has introduced several advanced technologies as part of its smart city journey. Artificial intelligence (AI) is being used extensively to improve public services and enhance city management. The Internet of Things (IoT) is creating more connected and efficient urban environments, while blockchain technology is revolutionising the way transactions are conducted and data is managed. These technologies are not just making Dubai smarter; they are setting a new standard for what is possible in smart city development globally.

This is The Visionary Issue – what is your vision for the future? My vision for the future is to see cities around the world not only become smarter but also more sustainable and inclusive. I believe that technology should be a means to create better, more equitable living conditions for all citizens. In Dubai, we are working towards a future where the city’s growth is driven by innovation, but where the well-being of its people remains the top priority. I envision a world where cities collaborate and share knowledge to create a better, more connected future for everyone.

Forces of Culture

WORDS: CAMILLE MACAWILI

Alia Al Shamsi, Cultural Programming Manager at Louvre Abu Dhabi, discusses pioneering and curating an expansive and engaging view of the art world and creating experiences that resonate with the regional and international community

What do the first 30 minutes of your day look like, your morning routine? This has been a struggle to answer as much as it was also a realisation, that I have no routine! There are days the snooze button is my best friend, while other times it’s waking up to the scratching noise of the dogs wanting to be let out, or rush to ensure my son is up in time for breakfast before school. But I can tell you the most heavenly 1 minute of that 30-minute chaos is coffee.

What inspired you to enter the art space? I’ve always known that my path would lead me to the arts, but the journey to my specific role in this museum is quite special. Fifteen years ago, as a Masters student writing my

thesis, I researched into the concept of the Louvre Abu Dhabi and pondered how an iconic Parisian museum could meaningfully contribute to the UAE and the region’s arts and culture landscape. Now, approximately seven years after the opening and as I reflect on my journey, I find that I can not only answer that question – central to my thesis –but I’ve also had the privilege of playing an active role in shaping its impact.

Louvre is a world-class cultural beacon. How does it feel to be a part of an institution with such a rich and storied heritage and how have you seen it evolve from strength to strength? I travelled to see and study art, it’s a dream to be able to work in this field

and to have unlimited access to works of art I studied and to be able to be part and contribute to a world and universal narrative. The strength we see is for all the passionate employees and visitors who continue the story of humanity whether being the source of inspiration on one that tells the story.

As the Cultural Programming Manager, what do you aim to achieve and what are the initiatives that are currently driving this? To play a key role in the cultural conversation and witness our programme premieres making their mark on the global stage, contributing to the international cultural landscape.

How do you balance the support for the local cultural landscape while inviting a global outlook? The core of our Cultural Program lies in encouraging cultural dialogues, through public experiences such as film screenings, talks, dance performances, and music events. By bringing together global and local talents, we foster experiences of both and spotlight our shared humanity, celebrating the connections that unite us all.

What are the significant changes you’ve observed in the way Middle Eastern art and culture are perceived globally? It’s truly an exhilarating time to be part of the arts and culture scene in our region, with the Saadiyat Cultural District, and its upcoming openings of world-class museums the promise is not only to enrich our local community but with a mission to impact the global stage of arts and culture. These cultural landmarks will proudly showcase and celebrate humanity’s artistic and cultural achievements, putting our region at the forefront of contributing to the global art and cultural dialogue.

What has been the most pivotal moment of your career so far? At an international conference, I approached the museum director of one of the world’s most important institutions to introduce myself. To my surprise, he responded, “You don’t need to introduce yourself. We’re all familiar with your impressive achievements at the Louvre Abu Dhabi.”

As an Emirati, Arab, Muslim woman, this recognition wasn’t just a personal achievement – it was a significant moment of pride and a testament to representing my nation on the global stage of arts and culture. Alternatively, what have been the challenges and how did you overcome them? I smile as I weigh the terms “budget cuts” against “becoming sustainable.” This challenge is not unique to me; we’ve all seen how the art and culture world struggled during COVID, with global funds running dry. However, this

difficulty has prompted a shift towards sustainable thinking. The key lesson has been the power of partnership and collaboration with other institutions and entities. Not only have these collaborations brought fresh perspectives and enriched our programmes, but they’ve also allowed our team to gain new skills from one another. The ecosystem now feels more interconnected, and having colleagues across various institutions creates a collective effort to enhance the arts and culture in the UAE and the region. Instead of working in isolation, we’re seizing opportunities for meaningful collaboration.

How do you hope to leave a lasting footprint on the arts and culture scene? The true legacy I leave behind is my incredible team and the platform we've built to help local talent launch their careers. This country and its people have generously offered me countless opportunities, and my deepest hope is to pass that generosity forward, nurturing and supporting the next generation of talent. Are there any upcoming exhibitions or activations that you're excited about or proud of this year? I am incredibly excited for the upcoming season, which will introduce a range of new experiences including the launch of a Culinary Secret Dinners inspired by our opening exhibition, Post Impressionism: Beyond Appearances. Then, following the success of Masquerave featuring Peggy Gou, we're thrilled to announce its return with a fresh theme and a new DJ, perfectly aligned with our 2025 exhibition, Kings & Queens of Africa: Forms and Figures of Power.

How do you make time for yourself after a long day? Whether it’s helping with homework, going for a bike ride, or watching a retro classic together (currently Monk), I truly cherish these moments with my son. After the lights go out, I unwind with some journaling, reading, yoga, and meditation.

This is The Visionary Issue – how do you see your role in creating and promoting Middle Eastern artists on an international stage evolving in the future? I envision my role evolving into a catalyst for enhancing the global presence of Middle Eastern artists. My focus will be on creating more opportunities for collaboration and exposure on an international scale. This means not only promoting their work but also building bridges between local and global platforms. By doing so, I aim to ensure that the rich and diverse artistic expressions of the Middle East are recognised worldwide, contributing to a more inclusive and dynamic global cultural landscape.

Reaching New Heights

THE VISIONARY WOMEN SETTING NEW STANDARDS FOR SUCCESS

WORDS: SARAH JOSEPH

Sheikha Hind Bahwan

FOUNDER - OJAR

How do you feel empowered? I feel deeply empowered by the rich cultural heritage that I have inherited from Oman, which has been passed down through generations in my family. The traditions and rituals of Middle Eastern perfumery are a profound source of inspiration for me. This cultural legacy, with its beautiful and timeless rituals, empowers me to create something unique that bridges the past with the present. Being able to honour and showcase Omani heritage to the world through OJAR gives me a strong sense of pride. How do you maintain discipline? Maintaining discipline is about staying connected to my purpose. Setting clear objectives and following my vision helps in managing the various aspects of a brand.

Who do you find visionary and why? I find visionaries in those who dare to innovate across various industries while remaining authentic and true to their roots. They are those who see beyond the present and are not afraid to challenge themselves to create something new and extraordinary.

This is The Visionary Issue – what is your vision for the future? My vision for the future of OJAR is to continue being innovative and celebrating the fusion of East and West through our fragrance collections. Moreover, I hope to see more and more entrepreneurs in the Middle East, especially women, pursuing their dreams and embracing the power of their heritage in their journeys.

Khadija Al Bastaki

SENIOR VICE PRESIDENT –DUBAI DESIGN DISTRICT (D3)

How do you feel empowered? Knowledge is a source of empowerment. Learning and engaging with the world around me through dialogue, networking and travel feed my insatiable curiosity and empower me at work and in my personal life. It’s one of the reasons why I regularly meet with business owners in Dubai Design District (d3) – it’s not only a way for me to keep an eye on the challenges and opportunities they face so that we can adapt our offerings and support, but it also allows me to always remain on the cutting edge of the design and creative industries. Moreover, I feel

empowered when I empower others. Identifying ways to uplift businesses and professionals, especially females within my own team and the broader creative sector, through guidance, mentorship, and leadership opportunities reflects my commitment to passing on the opportunities I have been granted. How do you maintain discipline? My discipline is driven by passion. I firmly believe that when you are passionate about your work, you naturally invest your all. I’m a staunch advocate of the creative industries, constantly wanting to see the sector and our community grow with innovative ideas and brands. The ambition to elevate d3’s community, expand its reach and impact, and find new ways to address its challenges or enhance its businesses keeps me vigilant in my role. It’s something you’ll see reflected in our community as well. d3 is home to diverse, brilliant, creative minds, from entrepreneurs to industry veterans and newcomers, and they all share such deep passion for what they do. It drives them to continue advancing in their fields, exploring unique ways to push the creative envelope and playing a role in defining Dubai’s creative sector and essence. Who do you find visionary, and why? His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, deeply inspires me. His vision transformed Dubai into a global trade and investment hub, and he’s someone who, very early on, saw the value of building a robust, creative economy. His forward-thinking approach and commitment to excellence are incredible characteristics and much of what I hope to emulate in my personal and professional life.

This is The Visionary Issue – what is your vision for the future? My vision involves a future where creativity and design thrive and contribute to the greater good of people and

Khadija Al Bastaki

Sheikha Hind Bahwan

the planet. Dubai is well-positioned to be a decisive player in the global creative industry, with businesses and education hubs across our district exploring key themes such as sustainability and innovation. I plan to expand that community with more extraordinary thinkers and designers and foster a creative environment that leverages design thinking across all sectors.

Ingie Chalhoub

FOUNDER & PRESIDENTETOILE GROUP

How do you feel empowered? Empowerment, to me, stems from a combination of purpose, resilience, and the ability to inspire and uplift others. Throughout my journey, I have drawn strength from my efforts to make a meaningful impact not only in fashion but in the lives of those around me. I believe that being a woman in business, particularly in a region where the luxury market was still in its early stages when I started, has given me a unique perspective on empowerment. I feel empowered when I can break barriers and pave the way for other women to succeed, whether through mentoring, supporting emerging talent, or advocating for greater inclusion in the industry. Giving back is so important to me so my philanthropic endeavours have also been a significant source of power. Every achievement I’ve reached and every challenge I’ve overcome has contributed to my sense of self determination that drives me forward. How do you maintain discipline? I believe that discipline is the foundation upon which all achievements are built. Maintaining discipline is about setting clear goals and consistently working towards them, no matter the challenges that arise. It requires a balance of passion and perseverance, knowing

when to push forward and when to take a step back. Staying disciplined also involves being adaptable, recognising when to adjust strategies without losing sight of the ultimate objective. I keep myself grounded by sticking to a routine that prioritses both my professional and personal well-being. Surrounding myself with a dedicated and supportive team also plays an important role, as their commitment and drive motivate me to stay focused and disciplined in all that I do. Who do you find visionary and why? I find Sheikh Mohammed bin Rashid Al Maktoum, truly visionary. His leadership has transformed Dubai into a global hub of innovation, luxury, and culture. He has consistently pushed the boundaries of what a city can achieve, spearheading ambitious projects. His commitment to economic diversification, technological advancement, and sustainability has positioned Dubai as a leader on the world stage. Sheikh Mohammed’s forward-thinking approach and unwavering determination inspire me, as he exemplifies how visionary leadership can turn bold ideas into reality.

This is The Visionary Issue – what is your vision for the future? My vision for the future focuses on fostering creativity and innovation as we navigate the evolving landscape of AI and new technologies. We’re experiencing a significant shift in how business operates,

with changes happening at an accelerating pace. As the world continues to evolve, we must embrace this transformation by adapting to new norms and reimagining our approaches. Integrating new technologies will enhance our capabilities while challenging us to think differently and develop innovative and creative solutions for the future. To thrive, we must stay agile, flexible, and open to change, actively shaping the future rather than just keeping up with it. It’s about staying flexible, being open to change, and leading the way in a world that’s constantly evolving.

Duha Al Ramadhan

FOUNDER - AUBADE

How do you feel empowered? I feel empowered when I look back and see that I chose the road less travelled, that I took risks, that I faced challenges in my journey but still came out of it stronger and more determined than ever. It’s been so rewarding to see the business that I’ve built, the team that has grown, and the community that we’ve created.

How do you maintain discipline? I’ve always been a Type A personality, so maintaining discipline is second nature to me. However, on days when I feel myself slipping, I know it’s a sign for me to slow down and take time

Duha Al Ramadhan

Ingie Chalhoub

for myself to reset, recharge, and refocus. Who do you find visionary and why? Steve Jobs. He once said, “People don’t know what they want until you show it to them”, and to me, that’s what made him the ultimate visionary.

This is The Visionary Issue – what is your vision for the future? I envision a more sustainable future where fast fashion and trends phase out, where recycling, reselling and repurposing supersede overconsumption, where less is more.

Amna Al Habtoor

FOUNDER - ARCADIA BY AMNA

How do you feel empowered? I feel empowered by the ability to balance my roles as a mother of four and the creative force behind Arcadia. Juggling the demands of motherhood while nurturing my passion for perfumery gives me a profound sense of strength and purpose. Knowing that I can create beautiful, meaningful scents that resonate with people, all while being a dedicated parent, empowers me every day. It is the love and support of my family that fuels my creativity and drive to push Arcadia to new heights.

How do you maintain discipline? Maintaining discipline is crucial, and I achieve it through a structured routine and setting clear goals. I prioritise tasks and stay focused on the bigger picture, which helps me navigate through daily challenges. Surrounding myself with a dedicated team who shares my vision also keeps me accountable and motivated.

Who do you find visionary and why? I find Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, peace be upon

him, to be a true visionary. His foresight and leadership transformed a desert nation into a global hub of innovation, culture, and economic growth. His legacy continues to inspire me to dream big and work towards making those dreams a reality.

This is The Visionary Issue – what is your vision for the future? My vision for the future is to further strengthen Arcadia’s brand on an international scale, connecting people across the globe through the power of scent. I aim to continue creating fragrances that unite emotions and memories, allowing individuals from all walks of life to find a piece of themselves in each bottle. By expanding our reach and impact, I hope to build a community where our shared experiences and stories are celebrated and preserved through the art of perfumery.

Hanan Sobati

FOUNDER - ARABIAN GAZELLES

How do you feel empowered? I feel empowered by the incredible community of women who share my passion for supercars and adventure. Leading the Arabian Gazelles, I draw strength from the enthusiasm and camaraderie of our members. Watching women break stereotypes inspires me and fuels my drive to push boundaries and create new opportunities.

How do you maintain discipline? Discipline comes from setting clear goals and staying committed to them. Being part of a supportive community helps keep me accountable. Moreover, my passion for what I do makes discipline feel less like a chore and more like a natural part of the journey.

Who do you find visionary and why? I’ve been fortunate enough to live in Dubai and witness firsthand the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. It’s only natural that he’s my ultimate example of what it means to be a visionary. His commitment to excellence and empowerment deeply resonates with my own values and aspirations. What is your vision for the future? My vision for the future is one where women are equally represented and celebrated in all fields, including the automotive industry. I see the Arabian Gazelles expanding globally, connecting women from diverse backgrounds to network, support one another, and pursue their passions fearlessly.

Maral Artinian

FOUNDER - MARLI NEW YORK

How do you feel empowered? Feeling empowered is a state of mind that comes from within. By being self aware and understanding my strengths, weaknesses, my values and my goals are some ways I feel empowered. Also, by believing in myself and my abilities, taking care of myself physically, emotionally and mentally through healthy habits. I always say it’s important to maintain consistent routine in our life as it keeps us in balance. Acknowledge and celebrate your achievements no matter how small they are. Everything starts small and it grows. How do you maintain discipline? Discipline is like a muscle that needs to be exercised regularly to grow stronger. Therefore, I established a daily routine that includes time for work, rest and do something I love; fulfilling my soul, something that helps me to stay on track. I stay focused on high priority tasks first, and break them down into smaller, manageable chunks.

Who do you find visionary, and why? This is a tough one as I admire many individuals for what they did and accomplished in their lives. His Highness Sheikh Mohammad’s Vision is

Hanan Sobati

Amna Al Habtoor

one of the greatest vision that we have witnessed in the past decade. His vision has transformed Dubai into modern, thriving city and a hub for business, tourism, and innovation.

This is The Visionary Issue – what is your vision for the future? Stay committed to my vision. Driven by the belief in the intrinsic beauty of life, MARLI New York mirrors a balanced, confident, and authentic generation. Personal passion and connection hold paramount importance for me.

Juana Martini

COFOUNDER - JUANA SKIN

How do you feel empowered? I draw immense empowerment from my passion for wellness and its transformative ability to enhance lives and unlock potential. As a mother of three, I take great pride in witnessing how individuals can thrive when they harness the right energy, which is fundamentally rooted in a healthy mind and body. For me, wellness transcends trends; it is the essential cornerstone of a fulfilling life.

How do you maintain discipline? For me, maintaining discipline is all about teamwork. My son and I make a great pair when it comes to sticking to our routines. When one of us feels a bit discouraged or worn out, the

other is right there to lift spirits and keep us on track. Having that family support makes all the difference in following our healthy daily habits. It’s a journey we share, and that connection fuels our commitment!

Who do you find visionary, and why? To me, Serena Williams is a true visionary, inspiring women and mothers to realise their full potential through health and wellness. By sharing her journey, including her experiences

with postpartum depression, she highlights the importance of mental health. Her commitment to fitness and advocacy for equality in sports empower women to embrace their strength and prioritise their well-being, showcasing that health is key to unlocking our potential.

What is your vision for the future? My vision for the future is both straightforward and profound: I envision a world where every individual has the resources and support necessary to unlock their full potential. This encompasses nurturing physical vitality, fostering mental well-being, and cultivating emotional balance. It’s a vision that transcends age, geography, and circumstance, creating an environment where no potential goes untapped. Ultimately, I aspire to contribute to a future where everyone can thrive, and their unique gifts can illuminate the world.

Lucy Goff

FOUNDER - LYMA

How do you feel empowered? I don’t think anyone feels empowered all the time and with building a business the challenges come thick and fast but you can never let it shake the confidence you have in yourself. I am a firm believer in manifesting and setting intentions, I trust my intuition entirely and won’t get swayed by negativity from others. Instead, I concentrate on what I know; that I’m a hard worker, that I give every project my all and that in LYMA, I’ve built a great brand that can create meaningful change. Never underestimate how empowerment comes from the way you present yourself either. All too often, aesthetics are underplayed as vanity when they are so integral to our identity. The LYMA Laser enables me to transform my skin on my own terms with zero damage and maximum results. Empowering my skin gives me more confidence to go out into the world

Maral Artinian

Juana Martini

Lucy Goff

and achieve what I need to. LYMA is a power for good and that’s written all over my face. How do you maintain discipline? Discipline is a daily practice. I don’t give myself the option not to be disciplined because naturally I am somebody who likes to put things off, so I’ve had to work hard to train my brain over the years. I focus on momentum which builds motivation, so by keeping on that path, showing up with consistency and dedication, steady progress will come. It’s true in all aspects of life – work, relationships, fitness and even skincare.

Who do you find visionary and why? I started LYMA at age 40, when I threw away the rulebook and embarked on the biggest professional challenge of my life. I find those who’ve done similar visionary. So often we hear about Mark Zuckerberg starting Facebook and Bill Gates with Microsoft when they were 19 years old but in truth they were raging anomalies. The truth is the average age of entrepreneurs in the US is 42. Martha Stewart was 41 when her first cookbook

was published, and she’s now a global icon, Arianna Huffington founded The Huffington Post at age 55. One of my closest friends, Bella Freud, is 63 and more creative, vital and ingenious than ever. These women are true visionaries and incredibly inspiring to me. This is The Visionary Issue – what is your vision for the future? My vision is staying firmly where it always has, in inspiring the power to change. It’s in my DNA not to accept the status quo, nor to be limited by others’ interpretations of what’s possible. I set out to change peoples lives with an evidence-based nutraceutical and then empower their skin with the world’s most powerful at-home laser technology. Both those things were deemed impossible at the time and yet both broke barriers. I think a woman with a vision is a powerful thing and no one should dare underestimate her.

Hind Sebti

FOUNDER - WHIND

How do you feel empowered? I actually don’t use the word “empowerment” as it implies that we are waiting for someone or something else to give us power when it’s more actionable to do it for ourselves. I believe in the power of freedom, one of my most cherished values. Freedom to dream and freedom to make that dream come true. And that’s what led me to entrepreneurship. How do you maintain discipline? A vision is the north star that fuels discipline. We tend to glamourise passion and motivation but those by nature are fleeting emotions. The power is found in the grit of discipline. And discipline is driven by a belief in one’s dream and one’s ability to work confidently, tirelessly, and consistently towards it. A visionary is someone that sees what others can’t see, a clear destination with often a nonlinear journey and what makes the journey worthwhile is the absolute desire and belief to make that vision happen. Who do you find visionary and why? My cofounder and partner at Waldencast Michel Brousset for having the dream and ambition to create Waldencast as a global best-inclass beauty and wellness platform that creates, acquires and scales the next generation of high growth purpose driven brand. And making it happen.

This is The Visionary Issue – what is your vision for the future? When it comes to beauty, which is the industry I know well, I envision the perfect balance of old and new – the rise of a revamped version of Ayurveda and ancestral beauty with a modern twist. This was the vision that drove me to create a whind – a brand that is rooted in its ancestral Moroccan heritage and rituals but reinventing them by infusing high performance ingredients, without compromising on the sensorial indulgent experience nor the high performance results.

Fajer Fahad

FOUNDER - BEAULINE BEAUTY

How do you feel empowered? Feeling empowered is a constant struggle, as you have great days and not so great days. My empowerment is connected to positivity, I strive to find the positive in every situation. What empowers me is knowing that there is always three answers. Yes, not yet or there’s soemthing better. How do you maintain discipline? Being focused helps me maintain discipline. I try to be realistic of what I can achieve everyday. Scheduling has been a big part of it, that’s what helps me stay organised which in turn contributes to being disciplined.

Who do you find visionary and why? I am very lucky to have visionaries all around me. Women who have disrupted industries with their brands and brains. They have become my inspiration for growth.

This is The Visionary Issue – what is your vision for the future? My vision for the future is to scale @beaulinebeauty and make it the ultimate beauty and health e-commerce site. In parallel, my sister Dr Farah Fahad and I will be launching our range of supplements this fall. Sunshine Supplements will revolutionise the way we think of health. Our aim is to simplify one’s daily routine through the range of our products. It’s simple: If you feel good, you look good.

Sara Rahbari

FOUNDER - CHIC LE FRIQUE

How do you feel empowered? Empowerment for me comes from a sense of owning up to the choices I make and being accountable, my challenges, and my progress. Building my brand, Chic Le Frique was never about seeking validation from others but about creating something that felt true to my vision. The ability to turn ideas into action, to witness growth, and to know that I’ve built something

Sara Rahbari

Hind Sebti

Fajer Fahad

from the ground up gives me a quiet, unwavering confidence. Empowerment isn’t always loud; it’s in the resilience to move forward when no one’s watching and trusting my instincts, even when the path ahead is unclear. How do you maintain discipline? Discipline isn’t about rigidity but about balance. I keep myself aligned by setting clear intentions rather than rigid schedules. In running a business, there are always unforeseen challenges, but I’ve learned to focus on what truly matters each day. I also believe in giving myself grace – allowing flexibility without losing focus on the bigger picture. Discipline for me is more about consistency than perfection, and it comes from knowing why I started and how far I want to go. What do you find visionary and why? To me, being visionary is about seeing opportunities where others see obstacles. It’s about understanding that the future isn’t a destination but something we continuously shape. I find inspiration in women who redefine the status quo –not because it’s easy, but because they have the courage to challenge it. Whether it’s in fashion, technology, or social causes, visionary people are those who see beyond the now and build something that moves us forward.

What is your vision of the future? I envision a future where inclusivity and sustainability are the driving forces behind innovation. Whether it’s in fashion, like what I strive for with Chic Le Frique, or in larger societal shifts, I see a world where businesses are built with purpose and responsibility. I hope for a future where creative expression flourishes without compromising the well-being of our planet or people, and where the empowerment of individuals isn’t a trend but a foundational value.

Hana AlNabulsi

EMIRATI TRIATHLETE

How do you feel empowered? I feel empowered by what I do, writing my own story and building a pathway for the next generation. How do you maintain discipline? I’m very goal oriented, and purpose driven. So with that, my discipline is built along the way. Also, being held accountable which comes by the people I spend my time with and train with. It’s easy to go off course, so it’s always important to keep those who will hold you accountable close by.

Who do you find visionary and why? I would say it would be my coach Joao Arteche, and my dad. They saw the vision of this path way before I was able too. They’ve helped me build my strategy and execute it. Even at my lowest in my journey, they carried the vision and made sure I’d go back on the path.

This is The Visionary Issue – what is your vision for the future? My vision for the future to is build a more normalised perspective of women in sport, especially within the Arab region. I also want to build a scouting and funding scheme for women athletes in the region; Once I’ve left no stone unturned in my path and bring in my experiences and expertise into this scheme.

Fatma AlHashimi

FASHION DESIGNER

How do you feel empowered? To feel empowered comes from within through a conscious act of practising manifestation and gratitude. I believe in working hard for my dreams and goals while always expressing my gratitude for all the things I have achieved. Together, it helps me feel empowered and ready to take on any challenge.

How do you maintain discipline? I believe it’s all about your mindset. Staying stead-

fast to your goals helps you take control of the situation and maintain discipline in order to achieve them.

Who do you find visionary and why? His Highness Sheikh Mohammed Bin Rashid Al Maktoum is a visionary! With a clear vision, a steadfast spirit and unwavering commitment, he has transformed Dubai to the city we all love which is something I find truly inspiring. This is The Visionary Issue – what is your vision for the future? My vision for the future is filled with surrounding myself with my loved ones and creating memories to cherish for a lifetime. Professionally, I envision a future where Hashimi continues to grow globally.

Fatima Alkaabi

YOUNG EMIRATI INVENTOR

How do you feel empowered? I feel empowered by the ability to create and innovate solutions that can positively impact my community. Knowing that my inventions can address real-world challenges and improve lives gives me a strong sense of purpose and motivation. Additionally, being a young Arab Muslim woman representing my culture and breaking barriers in science and technology empowers me to push boundaries and inspire others. How do you maintain discipline? Maintaining discipline is all about having a clear vision and staying committed to my goals. I set specific, achievable milestones and prioritise my tasks accordingly. The support from my family and mentors has also been crucial in helping me stay focused. Regularly engaging in activities that challenge my mind, such as participating in events and conferences, keeps me motivated and disciplined in my pursuit of knowledge and innovation. Who do you find visionary and why? I find Sheikh Mohammed bin Rashid Al Maktoum,

Fatima Alkaabi

Fatma AlHashimi

Hana AlNabulsi

the Vice President and Prime Minister of the UAE and Ruler of Dubai, to be a true visionary. His leadership and commitment to transforming the UAE into a hub of innovation and excellence are truly inspiring. His vision for a knowledge-based economy and his emphasis on empowering the youth and embracing future technologies resonate deeply with my own aspirations. His ability to foresee the future and take bold steps towards achieving it is something I greatly admire.

This is The Visionary Issue – what is your vision for the future? My vision for the future is one where innovation and technology are harnessed to solve social challenges and improve lives, particularly in underserved communities. I envision a world where young people, especially girls in the Arab world, are empowered to pursue their passions in science and technology without limitations. I also see a future where the UAE continues to lead as a global center for innovation, with a strong focus on sustainability, education, and social good. My goal is to contribute to this vision by continuing to create inventions that have a meaningful impact and by inspiring the next generation of innovators.

Dr. Eng Suaad Alshamsi

FIRST UAE FEMALE AIRCRAFT ENGINEER

How do you feel empowered? We’ve all been there. We feel stuck by feelings of selfdoubt and inadequacy. These feelings overwhelm us, leaving us feeling unempowered, out of control, and even hopeless. Although these feelings are just a part of the human condition, there are many things that you can do to get out of that slump and feel more

empowered in your life. Positive affirmations during struggles helps us to take action to finish what we have to do and challenge the negative thoughts. It gives us the ability to do what we love with passion, always. How do you maintain discipline? In life, I’ve created a structured environment with clear routines and minimise distractions beside breaking down tasks into manageable steps and use visual aids like checklists or timers along with meditation to help improve concentration and reduce impulsivity, which can make discipline easier to maintain. At work I avoid talking down to employees and try my best to communicate without anger and explain why the behavior is a problem, learning how to use corrective measures, not threatening statements by guiding employee through correctional steps and get all sides to the story ending with finish with positive discipline. Who do you find visionary and why in the UAE? The United Arab Emirates (UAE) is a remarkable success story of transformation, modernisation, and visionary leadership. Its journey from a collection of desert emirates to a thriving global hub has been guided by a select group of leaders and pioneers. The main figures responsible for developing the UAE are Sheikh Zayed bin Sultan Al Nahyan, fondly known as the “Father of the Nation,” who played a pivotal role in the formation and development of the UAE. Also, the leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum has improved lives, elevated goals, illustrated the power of human potential and supported all of us. This is The Visionary Issue – what is your vision for the future? To touch the lives of as many people as possible, empowering them to achieve personal and career happiness and success because I believe we might not be able to prepare for the future, however we can prepare the new generation for the future.

Elham Husein Haji Husein Almarzooqi

UAE’S FIRST PROFESSIONAL FEMALE EMIRATI CELLIST

How do you feel empowered? As the first professional female Emirati cellist, I feel empowered by breaking barriers in a dominantly male profession and paving the way for future generations of Emirati musicians. I am incredibly appreciative and fortunate for the help provided by my community, especially from the invaluable support and guidance of Firdaus Orchestra and Expo City Dubai. As the only Emirati musician in Firdaus Orchestra; this support has inspired me to continue my musical journey.

How do you maintain discipline? I’m always up for a challenge, and I believe that pushing

myself beyond my comfort zone is the only way to achieve this. However, in order to accomplish this, time management is essential, particularly when balancing a mother of two children and two successful careers in music and law. It needs a strong mentality to maintain discipline, and you should not be afraid to delegate certain aspects of daily life to enable you to get to where you need to be. Who do you find visionary and why? Expo City Dubai, Firdaus Orchestra, and Firdaus Studio, in my opinion, perfectly capture all the qualities of visionaries. I am honoured to be the only Emirati musician in the allfemale Firdaus Orchestra, which was formed for EXPO 2020 and comprises musicians from over 28 nationalities. Under the leadership of HE Reem Al Hashimy, their dedication to supporting women in the arts motivates me to explore new creative avenues and

Elham Husein Haji Husein Almarzooqi

Dr. Eng Suaad Alshamsi

Sahar Parham Al Awadhi

elevate Emirati musicians on the world stage. This is The Visionary Issue – what is your vision for the future? As an Emirati female musician, I wish to inspire and empower the next generation of young artists, and also experiment with different genres of music. I would hope that we can see more Emirati artists on the global stage breaking boundaries and using music as a universal language to connect our community with the rest of the world.

Sahar Parham Al Awadhi

FIRST EMIRATI PASTRY CHEF

How do you feel empowered? Believing in yourself is the most sustainble form of empowerment. I truly believe in my vision and philosophy and where I want to see myself going and I know I that when I do that, the community that I have built feels it and fuels it. When the core of your ecosystem (yourself) is strong, everything falls into place beautifully. How do you maintain discipline? Discipline is an important part of being a chef and I use that in my personal life too. The best way to remain disciplined is to always set your goals, be organised, use your resources and work towards your goal. Always remind yourself why you started something and be flexible enough to get yourself there. It creates a great foundation for success.

Who do you find visionary and why? Sheikh Mohammed Bin Rashid Al Maktoum is the perfect role model of a visionary. As an Emirati, I have been lucky enough to witness the growth and development of Dubai. Our leaders include us in their vision and support us with ours as we grow together into what Dubai and the UAE is today and its an incredible privildge to grow with the country in it’s foundation. This is The Visionary Issue – what is your vision for the future? My vision for the future is for Emirati cuisine to be recognised and loved world wide through my food.

Rhea Jacobs FOUNDER - RHÉ

How do you feel empowered? In general, I feel empowered when I’m surrounded by the people I love and when I’m doing what I love, whether its working on my brand Rhé as an entrepreneur or when I’m shooting on set as a model and digital creator. In habit, I feel empowered by speaking to myself the way I would to someone I love. Our inner dialogue and tone is paramount, especially on the hard days. The next is selfcare, it’s essential to maintain a daily selfcare routine that enables me to pour into my cup as I pour into the many roles I fill during the day. Selfcare routines like

journaling, starting my day with meditation, working out, setting a routine while working towards a vision also vastly helps. How do you maintain discipline? At the end of the day we are all human and its challenging to stay constantly motivated, consistent and disciplined to your goals. I use the 80-20 rule where 80 per cent of the time I need to have the drive and passion to fulfill my goals and stay on track with my vision. However 20 per cent of the time I do give my self the grace I need incase I slip up. And I make sure I react with kindness and just pick up where I left off the next day.

Who do you find visionary and why? My mother, a woman that truly did go against the grain not only as an individual, she was the first one to venture into fashion in our family. My mother worked as a buyer and merchandiser for a company that produced for Old Navy and Abercrombie & Fitch. I deeply admire her ability to not only embody strength, empowerment and guts but also softness, grace and nurture whenever the many hats she wore demanded it. I wouldn’t be here if it weren’t for her vision, belief and dedication.

This is The Visionary Issue – what is your vision for the future? My personal vision is to lead a life with purpose, intention and meaning with my family where we work towards fulfilling our dreams and a having a fulfilled life of joy, quality and love. My vision as an entrepreneur is to put Rhé on the global map and build it to being a household name that truly does make a difference in the fabric of our society by making selfcare and wellness accessible and realistic to our vast community. My vision as a model and content creator is to be a leader in my field using my voice to positively and creatively make a respectable impact.

Yasmin Al Mulla

FASHION DESIGNER

How do you feel empowered? Empowerment, for me, comes from a deep connection to my heritage and the values instilled in me by my family and community. This sense of purpose fuels my creativity and gives me the courage to push boundaries, both in my work and in my personal life. Empowerment also

Rhea Jacobs

comes from embracing the journey – each challenge and success along the way makes me more resilient and determined. How do you maintain discipline? Discipline is the backbone of any creative endeavour. For me, it is about setting clear goals and being mindful of the steps needed to achieve them. Who do you find visionary and why? I am deeply inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum. His visionary leadership has transformed Dubai into a global hub of innovation, culture, and

progress. His ability to merge tradition with modernity, while staying true to the values that define us as a nation, is truly remarkable. I admire his relentless pursuit of excellence and his commitment to empowering the next generation, which resonates deeply with my own aspirations as an artist and designer. This is The Visionary Issue – what is your vision for the future? My vision for the future is one where art and design continue to bridge cultures and create meaningful connections between people. I envision a world where creativity is not only celebrated but also harnessed as a powerful tool for social change. As an Emirati, I am committed to preserving our rich cultural heritage while embracing innovation and sustainability. I hope to inspire others, especially young women, to follow their passions and contribute to a future where art and culture are integral to shaping our society.

Barkha

Shewakramani

FOUNDER - BARKHA BEAUTY

How do you feel empowered? Feeling empowered is a combination of self-awareness, confidence, and taking proactive steps in

your life. I believe in surrounding myself with supportive friends and mentors who help me to become the best version of myself. How do you maintain discipline? Discipline starts with taking care of your physical, emotional, and mental well-being. I often try to set clear goals, followed by a game plan and regular monitoring of progress. Personally I feel accountability and a positive mindset sets a visionary apart. Who do you find visionary and why? As clichéd as it sounds, nobody can be a bigger visionary than Sheikh Mohammed. To have created a global metropolis from desert that has attracted high net worth individuals from all the world is remarkable and will go down as one of the most successful stories of our

times. To have a vision is one thing but to implement it and change the city’s skyline and entire infrastructure is commendable. This is The Visionary Issue – what is your vision for the future? Having multiple businesses and a teenage son sometimes feels like I’ve spread myself too thin. My vision for the near future would be to strike a balance between work and personal life with less last minute travel plans and a more structured routine. My brand Barkha Beauty has recently gone vegan and is about to launch in India and several other countries. The coming year also brings the comeback of my talk show where I will be interviewing internationally known celebrities about their lives and have a more candid chat about their daily struggles.

Barkha Shewakramani

Yasmin Al Mulla

Photograph by Yousef Al Harmoodi

Painting by Faisal Abdul Qader

“Every aspect of Erth is designed to ensure that each visit is a meaningful

WORDS: CAMILLE MACAWILI

Elevating Traditions

Shaikha Al Kaabi, Erth’s visionary CEO, outlines a path to global prominence for Emirati hospitality

What do the first 30 minutes of your day look like, your morning routine? My day begins with a moment of prayer, which sets a tranquil and focused tone. I then engage in light exercise to invigorate my body and mind. After that, I review my schedule to ensure I am well-prepared for the day’s meetings and projects, including our work at Erth Abu Dhabi, Ecole Ducasse Abu Dhabi Studio, and Erth Al Hosn. This routine reflects our broader organisational values, emphasising mindfulness and preparation. It mirrors our approach to staff development at Erth, where we support both long-standing team members and young Emirati talent in creating a productive and harmonious work environment.

What is the USP of Erth Abu Dhabi and how do you approach things differently? Erth Abu Dhabi distinguishes itself through its seamless integration of Emirati heritage with modern luxury. Our unique selling proposition is the authentic Emirati experience we offer, showcased in our architecture, hospitality, and culinary offerings. We provide a diverse range of facilities, including a 350-meter private Blue Flag certified beach and an elegantly designed swimming pool, all within Abu Dhabi’s vibrant cultural and business hubs. Our commitment to staff development and retention is also a key differentiator. We have a remarkable legacy of long-serving staff – some have been with us for over 25 years –demonstrating the stability and excellence we bring. Additionally, we actively invest in nurturing young Emirati talent, ensuring a dynamic and innovative team that enhances our guest experience and reflects our commitment to both tradition and modernity. Can you define the inspiration behind the design? The design of Erth Abu Dhabi is a tribute to the visionary legacy of His Highness Sheikh Zayed bin Sultan Al Nahyan, the founder of the UAE. His vision for a recreational space for the UAE Armed Forces has been realised with a design that celebrates Emirati culture and heritage. The architecture draws inspiration from the falcon – a

exploration of our cultural legacy”

symbol of strength and vision – while the interiors reflect the beauty of the UAE’s landscapes, the warmth of its people, and the richness of its history. This respect for tradition extends to our staff’s dedication. We blend traditional influences with modern design, ensuring that both our architecture and our service approach honour our cultural roots while appealing to contemporary tastes.

Erth Abu Dhabi menus celebrate the rich heritage of history and UAE culture. What is Erth’s culinary vision? At Erth, our culinary vision is to elevate Emirati cuisine by merging traditional flavours with contemporary techniques. We prioritise sustainability by sourcing ingredients locally, which supports the local economy and reflects our commitment to environmental stewardship. Our goal is to offer guests an authentic taste of the UAE, presenting the depth and diversity of our culinary traditions within a modern context. This approach to cuisine is mirrored in our staff development efforts. We emphasise training that integrates traditional culinary techniques with modern practices, ensuring that our team can deliver dishes that resonate with both our heritage and global culinary trends.

To you, what are the key standout dishes? Our standout dishes feature innovative takes on traditional Emirati recipes. For example, our Farid Inspired Ravioli Fusion combines slow-cooked lamb with regag bread and pasta, served with a rich lamb emulsion sauce. Our Luqaimat dessert is a delightful contrast of textures – crisp on the outside, with a soft, airy center, glazed with date syrup and sprinkled with sesame seeds. Each dish is thoughtfully crafted to reflect our culture and heritage.

Erth Abu Dhabi offers a unique environment to experience traditional Emirati cuisine – was this the plan from the outset? From the beginning, our vision for Erth was to create a destination where guests can deeply engage with Emirati culture. We aimed to offer more than just a dining experience; we wanted to provide an immersive journey through our traditions and heritage. Every aspect of Erth is designed

to ensure that each visit is a meaningful exploration of our cultural legacy. Our commitment to this vision is supported by our team, including both long-serving staff and emerging Emirati talent.

How important is it to use traditional techniques and how do you combine this with contemporary design? Maintaining authenticity is crucial, so we blend traditional cooking techniques with modern innovations. This approach allows us to honor our culinary heritage while also appealing to a global audience. By integrating time-honoured methods with contemporary design, we create dishes that are deeply rooted in tradition yet aligned with modern tastes.

Our approach to staff development follows this philosophy. We provide training that combines traditional practices with contemporary methods, ensuring that our team is equipped to meet evolving expectations while preserving our cultural heritage.

The culinary journey experience at Erth Abu Dhabi is exceptional – can you expand on how you’ve achieved this in such a location? Creating an exceptional culinary journey at Erth involves meticulous attention to detail and a commitment to excellence. We have showcased our capabilities at significant local events, such as serving over 15,000 meals daily at key Abu Dhabi events and providing diverse experiences during major cultural and business gatherings in the city. These achievements reflect the dedication of our team, including longstanding professionals and young Emirati talent, who contribute to delivering exceptional experiences.

This year, the Erth restaurant has been awarded one Michelin Star by The Michelin Guide. How does it feel to accomplish this title? Receiving a Michelin Star is a profound honor and a testament to the dedication and talent of our entire team. It validates our commitment to elevating Emirati cuisine on a global stage and motivates us to continue innovating and pushing the boundaries of the culinary arts.

What has been the biggest challenge to date and how did you overcome it? One of our greatest challenges has been balancing the preservation of our cultural heritage with the evolving demands of modern hospitality. We have navigated this challenge by staying true to our cultural roots while embracing innovative practices. This approach has allowed us to honour our traditions while meeting contemporary expectations. Our staff development strategy has been crucial in this process. By investing in both seasoned professionals and emerging talent, we ensure that our team is well-equipped to address these challenges effectively.

This is The Visionary Issue – how do you view the future of Erth Abu Dhabi? Looking ahead, our vision for Erth is to become not just a premier destination in Abu Dhabi, but a global beacon of Emirati hospitality. We aim to continue celebrating and sharing our rich cultural legacy while expanding our international presence. Our commitment to both heritage and innovation, supported by our dedicated team of long-standing staff and new talent, will guide us as we strive to make a lasting impact on the global stage.

“Our commitment to both heritage and innovation, supported by our dedicated team of long-standing staff and new talent, will guide us as we strive to make a lasting impact on the global stage”

Legacy Redefined

Restaurateur Samyukta Nair shares her journey of merging heritage, design and culinary innovation across global markets

WORDS: RUMAN BAIG

How as your background influenced your approach to business and design? My bachelor’s degree in Sociology with Psychology enabled me to undertake an M.Sc. in International Business from The University of Nottingham and springboard to doing an Executive MBA degree from Ecole Hoteliere de Lausanne, Switzerland. Looking back, these versatile disciplines enabled me to gain a subliminal understanding of the way the world works, develop a deep appreciation for its diversity and culture and hone my entrepreneurial spirit.

Your transition from the Head of Design and Operations at The Leela to launching your own luxury sleepwear label and then opening several restaurants is intriguing. What motivated this shift, and what were some of the initial challenges you faced? I feel incredibly lucky that one practice fed into the other even at the most fundamental level of family conversation, which has been a huge source of inspiration. I remember my father and grandfather at the dinner table, the discussions ranging from the new trends in hospitality, food, fashion to world politics – it was the best kind of education one could hope for. While the legacy established by my forebears is incredible, I was always left yearning to create something of my own. Very much like them here I am, now giving it all a shot with our collection of restaurants at LSL Capital namely, Jamavar, Bombay Bustle, MiMi Mei Fair, KOYN & Socca, co-founded with my father Dinesh. I guess you can call it coming a full circle. I’d have to admit the transition seemed natural but quick and the hardest part has been leaving home, moving to London and making it on my own. However, I am incredibly grateful to have an amazing team, work alongside wonderful collaborators and grateful for the opportunity to be able to do what I do and showcase them on the world’s culinary stage, which as we begin a new chapter in Dubai is even more exciting. Truth be told, I often fall but pick myself by the bootstraps and run along with the show. How has your family legacy shaped your vision and values in the hospitality industry?

From many memories and moments spent at the dining table, I noticed that my family had a deeply sophisticated way of thinking about hospitality and design, and while it is publicly visible in The Leela Palaces Hotels & Resorts – an Indian chain of hotels they founded, it was also evident in small, perfect things – the way my grandfather, Captain

ics? For me, thoughtfully designed spaces are important but really make an impact if complemented with decadent food and gracious service. Finding an expression of design that is complementary to a dining experience is what we always strive towards. Especially true in an era where more is more, true power really lies in the edit.

You are about to launch Jamavar Dubai, expanding your portfolio in the Middle East. What attracted you to the region? We are incredibly excited to be bringing Jamavar to Dubai’s culinary stage and can’t wait to open doors to our new home on The Boulevard by The Opera on the 30th of August. The Middle East is home to a burgeoning food scene and is a growing hub for hospitality concepts. The forefront of my endeavour is to be able to build a supportive community as we have in London that will enable us to take the essence of Indian hospitality as we know it to the rest of the world.

How do you plan to adapt Jamavar’s fine dining experience to suit the cultural and culinary preferences of the Dubai clientele? Jamavar has been popular with audiences in the Middle East as they have a sophisticated understanding of Indian food. The space itself remains inspired by the Viceroy’s home in New Delhi but makes references to India’s royal past with a palatial flair as it houses a boutique cocktail bar, an opulent dining hall and an intimate residential outdoor terrace. Signature Jamavar classics will feature on the menu, but being South Indian we have always wanted to explore that paradigm further, which under the leadership of Culinary Director Surender Mohan and Executive Head Chef Purushottam Naidu is what we are looking to do in Dubai. Can you share any insights or strategies you have developed to navigate the competitive and diverse market of the Middle East? And how is it different from the European market? Hospitality is competitive, no matter what market you are in. Across brands, we prefer looking at our businesses from a glocal approach that allows us to think global in nature but act local especially when it comes to specific tastes and preferences. How do you envision the future of your business portfolio? I like to think of our portfolio as a collection of restaurants that serve up bespoke culinary experiences born out of my nostalgic memories with loved ones. First and foremost, I am excited to soon open doors to MiMi Mei Fair, our Chinese concept inspired by Empress MiMi’s travels as she makes her way to her home away from home, in Dubai in November. As a successful female entrepreneur in a competitive industry, what advice would you give to aspiring businesswomen looking to make their mark in the hospitality industry? No matter what, there is no shortcut for hard work. Staying focused on developing a clear understanding of what you want to do and how you want to do it will always serve better in the long run. You cannot do everything by yourself, putting together a good team and empowering them to make decisions is a winning strategy. Processes make the world go round and the glass ceiling exists only if you want it to.

Nair, wore a pocket square or how my grandmother, Leela, served up a storm against the backdrop of a perfectly laid table. I learned from my father to appreciate food and flavour, but also that it’s best served with a side of warmth. Bless my mother for being the best teacher I could have asked for and sharing with me her discernment in taste and attention to detail. Early on I was taught that if you don’t stand for something you are going to fall for everything and that has been a guiding principle that enabled me to really take the time to develop a point of a view. Especially in a world like today to be your authentic self and put forward a body of work that resonates with you deeply is akin to art. For me, the only way I know it is if you live it and breathe it, it’s a lot easier to be it. Each of your restaurant ventures has a distinct identity and culinary focus – how are these defined from concept to creation? Every concept begins as an idea that comes up in conversation between my father and I, usually over a meal. As a family we enjoy eating a range of cuisines, many of them rooted in memories from our time spent in New York during my growing years. Food is always the starting point and finding the right talent and space to creatively translate our vision is front and centre. Fleshing this out further from an idea into a concept is nothing but a labour of love – one that I spend months obsessing over with my incredible creative and operational teams. When you value authenticity as much as we do at LSL Capital, paying attention to details becomes important – that’s where the magic lies. Your restaurants are known for their exceptional design and atmosphere. How do you balance a focus on gastronomy with aesthet-

This is the Visionary Issue, what’s your vision for the future? While our systems improve and become more efficient in the day and age of AI, my only hope for the future is for hospitality to continue to be a deeply personal experience filled with thoughtful touchpoints.

In the office with Humaid Al Masaood Al Mehairbi, Founder of Otaku

PERSONAL SPACE

WORDS:

PHOTOGRAPHY: AHMED ABDELWAHAB

CAMILLE MACAWILI

How long have you been in this space? We discovered this space back in 2020, and after feeling it was the perfect place, we made the move in April 2021. Have you custom-built any bespoke pieces? Our bespoke pieces hold a special place in our hearts. Firstly, our collaboration with August Fifth resulted in the creation of the “symmetry of stillness” in-

stallation, where a candle is lit every day, producing beautiful and dramatic effects with its melting wax and mirrored reflection. Additionally, our custom wooden chairs draw inspiration from Japanese simplicity, featuring half backrests to bring harmony to our coffee bar bench. How do you think the interior reflects you? Drawing from my experiences as a travel-

ler, especially Japan, the interior design reflects my admiration for architecture and diverse cultures. I always aim to craft spaces that exude timelessness, surrounded by art, vintage pieces, raw materials, and a sense of tranquility. Describe your taste. My taste can be summed up in: appreciating beauty in both the old and the new.

BODRUM CALLING

Restaurateur and The MAINE founder Joey Ghazal on scaling the homegrown restaurant brand along the Aegean coast of Türkiye

WORDS: CAMILLE MACAWILI

What inspired you to launch The MAINE in Bodrum? The Maxx Royal Bodrum is one of the most stunning developments Bodrum has seen in years. Joining such a visionary project was an easy decision to make, to be among such esteemed names as Caviar Kaspia, Wolfgang Puck’s Spago, and the renowned Scorpios from Mykonos. The location and views are truly exceptional. While Bodrum offers plenty of beach clubs for daytime relaxation, there are fewer options for dining and late-night entertainment. With The MAINE’s reputation as a top live entertainment venue, its presence at the Maxx Royal Bodrum Resort is the ideal way to elevate Bodrum’s nightlife. What is the USP of The MAINE Bodrum and what excites you about it? Absolutely, no two MAINE locations are alike – each one is distinct. We put a lot of effort into tailoring every location to reflect the unique character of its neighbourhood, adapting our menu and offerings to meet the specific needs of the market. The MAINE Bodrum is no different – everything is crafted to create a lively night-time experience in a destination that has been lacking in this area. However, what remains consistent across all our locations is our signature ambiance, a menu that delights, and a warm, welcoming service culture. Our aim is to deliver an unforgettable experience that resonates with the local community while upholding the core values and high standards that define The MAINE brand. Whether it’s the vibrant atmosphere, carefully curated dishes, or attentive service, every MAINE location offers a dining experience that blends global sophistication with local charm.

What are the natural attributes that have helped you make a success of The MAINE? The charm of The MAINE lies in its broad appeal to a diverse range of individuals. Each location is uniquely tailored to its surroundings, attracting different groups of people. Yet, a common thread runs through every MAINE: you can always count on high-quality, comforting meals paired with exceptional service. Those who appreciate great food and a welcoming atmosphere know they’ll find it at The MAINE, which is what draws people in and keeps them coming back. What are some of the key dishes to try at the restaurant? Fried Chicken & Caviar –it’s a must-try on the Bodrum menu and one of the most interesting flavour combinations you’ll ever have.

night out in Bodrum. We chose dark, muted interiors to create a moody, romantic ambiance, enhanced by warm amber lighting that makes guests feel alluring – and perhaps a little mischievous – as the night unfolds, the music intensifies, and the drinks start flowing. What is most important to you when expanding internationally? Choosing destinations that our core Dubai clients frequent regularly. By having locations in London, Ibiza and Bodrum, we are able to give our guests a taste of home, while at the same time surprising and delighting them with each different iteration of The MAINE. What is always constant is the quality food and drinks, friendly service, warm ambience and lively atmosphere that they’ve grown to expect.

What has been the highlight, for you, looking back on the past five years? The past five years have been a rollercoaster, when you think we went through COVID, where we had to close all our restaurants, opened four new venues including one in Business Bay and in London and pivot towards seasonal summer outlets in Ibiza and Bodrum. I think the big highlight for me has been introducing MAINE to three new international markets. Introducing people to this UAE homegrown brand has been the big highlight of the past five years.

The MAINE is known for its beautifully crafted interiors and a lively atmosphere – can you elaborate on the creative process and design elements chosen for the space? My team and I handle the décor for all our venues. Our goal was to design a space that complements rather than competes with the breathtaking beauty of the surroundings. Situated on a hilltop with unobstructed 360-degree views of the Aegean Coast, The MAINE Bodrum draws its stylistic inspiration from our other summer destination, The MAINE Ibiza. It embraces a dark, brutalist, and monastic simplicity, with a candle-lit atmosphere that sets the stage for a memorable

As a restaurateur, what do you wish you knew five years ago? The restaurant industry has changed dramatically in the past five years. There has been a major shift towards luxury high concept brands and entertainment experiences, especially in Dubai there has been a giant shift towards beach clubs. Most restaurant groups have become branded houses with a collection of multiple brands, whereas we have been largely focused on developing one brand internationally. Hindsight is 20/20 as they say, but when we look back, we have no regrets and are proud of the organic and natural evolution of the brand.

What does Bodrum offer for the discerning traveller as a destination? Bodrum is a captivating blend of rich history and stunning natural beauty, offering something for everyone. The vibrant nightlife, luxurious beach clubs, and world-class dining make it an ideal destination for those seeking both relaxation and excitement. The crystal-clear waters of the Aegean Sea provide perfect conditions for a leisure-based trip. Additionally, Bodrum’s warm Mediterranean climate and charming, whitewashed architecture create an inviting atmosphere that enchants visitors year-round. This is The Visionary Issue – what do you foresee for yourself and the brand in the next ten years? We are approaching our tenth-year anniversary for The MAINE this year. We have six MAINEs in four countries, with four additional MAINEs in the pipeline over the next three years. While we are focused on consolidating all of our efforts over this time and strengthening the brand equity, the next ten years will be about growing the team and about introducing The MAINE to new markets.

WORDS: RUMAN BAIG

Alpine Escape

Ultima Collection expands into the heart of Switzerland with three extraordinary properties that redefine the pinnacle of luxury living

At the core of Ultima Collection is a commitment to delivering extraordinary experiences. Each property offers bespoke services tailored to your every desire. Fully serviced chalets, villas, residences and hotels from the Swiss Alps to the Mediterranean shores.

ULTIMA GENEVA

QUAI WILSON

A LAKEFRONT OASIS

Recently unveiled on July 15, 2024, Ultima Geneva Quai Wilson is a masterpiece of contemporary design nestled on the shores of Lake Geneva. This exclusive haven offers five opulent full-floor residences, each a sanctuary of refined taste and unparalleled privacy. Immerse yourself in the harmonious blend

Ultima Gstaad Promenade

of historic charm and modern elegance, where every detail is meticulously crafted with the finest Italian materials. Indulge in spacious bedroom suites, and unwind in the wellness area featuring a Jacuzzi, sauna, hammam, and personalised treatment rooms.

ULTIMA COLOGNY MODERN LUXURY BY THE LAKE

Opening in the summer of 2025, Ultima Cologny presents two state-ofthe-art lakefront villas. Floor-toceiling glass showcases the stunning beauty of Lake Geneva, while the interiors boast luxurious furnishings and a seamless flow between indoor and outdoor living. Experience ultimate relaxation in the wellness and entertainment area,

featuring a cinema, games room, and cutting-edge fitness facilities.

ULTIMA GSTAAD PROMENADE ALPINE GRANDEUR

Opening its doors in December 2024, Ultima Gstaad Promenade is the crown jewel of the Swiss Alps, located in the heart of the famous Promenade in Gstaad. This sprawling private chalet offers an unparalleled experience of luxury and space with resort-like facilities. With eight-bedroom suites, a dedicated guest house, and a wellness floor complete with a spa, cinema, playroom, and even a private disco, this chalet is a world unto itself. Immerse yourself in the breathtaking mountain views from the expansive terrace, or relax by the indoor pool.

Ultima Cologny

Ultima Geneva Quai Wilson

THE WANDERLUST

For those looking to switch off in style, FORESTIS Dolomites has been quietly affirming its high status as a visionary model for sustainability and authenticity in the hospitality space

THE STAY

WORDS: CAMILLE MACAWILI

FORESTIS is situated in the thick of the South Tyrolean Alps and directly across a UNESCO World Heritage Site, Dolomites – such a location is already impressive on its own. Replete with alpine kitsch, the spaces are kept minimal, spacious and understated – taking on the earth’s natural palette to convey a feeling of serenity. The

rooms and suites, all equipped with 21stcentury hotel amenities and technology, embrace nature and offer guests a breathtaking view of the massive mountains.

THE DINING

Forest Cuisine by FORESTIS draws on freshly foraged ingredients to serve works of gourmet art. Helming the kitchen is native South Tyrolean Roland Lamprecht who expertly combines Mediterranean cuisine with seasonal Alpine ingredients by personally scouring the surrounding meadows and mountainside to source and showcase the finest flavours and produce.

THE WELLNESS

With stillness, serenity and self-care being the hallmarks of the brand, FORESTIS Spa certainly delivers. The vast wellness space boasts a superlative facilities and treatments including multiple saunas that supports deep relaxation; a Silent Room where guests are supposed to enjoy moments of silence after a sauna session; a state-of-the art gym; a striking stone pool, that seamlessly connect the indoors and outdoors, flowing with pure Plose mountain water for true laps of luxury. For sun salutations, the Wyda Room is a modern space made for practising centuries-old Celtic yoga.

THE DIRECTORY

A

Accessorize (04) 3399098

Adidas (04) 2325690

Aerin (04) 4098888

Aesop (04) 3293030

Agnès b. (04) 3520391

Ahmed Seddiqi & Sons (04) 3398881

Aigner (04) 4341333

Alberta Ferretti (04) 3398957

Aldo (04) 2328162

Alex Perry +44(0) 2039622362

Alexander McQueen (04) 3398760

Alexander Wang +44(0) 2039622362

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Alighieri +44(0) 2039622362

Altuzarra Online at Farfetch

Anita Ko +44(0) 2039622362

Amina Muaddi (800) 5383573

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Areej (04) 3405223

Armani Exchange (04) 3399472

Assouline (04) 4384546

Aquazzura (04) 3882367

Ayesha Depala (04) 5136415

B

Banana Republic (04) 3398462

Balenciaga (04) 3951769

Bally (04) 3231643

Balmain (056) 1883796

Bambah (055) 224 1538

Baruni (050) 4579249

Ba&sh (04) 3854557

BCBG Max Azria (04) 4340627

Benefit Cosmetics (04) 3951978

Blaze Milano (800) 044 5703

Bloomingdale’s Dubai (04) 3505333

Bottega Veneta (04) 3951201

Boucheron (04) 3410039

Boutique1.com (04) 3951200

Burberry (04) 3998243

Bulgari (04) 3308834

Byredo (800) 74676277

BySymphony (04) 3106900

C

Cartier (04) 3951000

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Charlotte Olympia (04) 3994122

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Chaumet (04) 3398758

Chloé (04) 3300700

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Church’s (800) 5383573

City Walk 800 637227

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Damas (04) 4459468

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Dr Sebagh Online at noon

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F

Fendi (04) 3399782

Farfetch (800) 0320327

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French Connection (04) 2273848

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Galeries Lafayette (04) 3399933

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Gérard Darel (04) 3399780

Giambattista Valli +44 (0) 2039848044

Gianvitto Rossi (800) 5383573

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Giuseppe Zanotti (04) 3413117

Givenchy (04) 4227073

Globe Trotter

Online at matchesfashion

Golden Goose (04) 3355218

Gucci (04) 3398576

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H&M (04) 4190346

Harry Winston (04) 3398972

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Holland & Barrett (04) 3882401

I & J

Ibn Battuta Mall (04) 3621900

Inglot (04) 2228344

Jacquemus (04) 3951200

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Jaeger-LeCoultre (04) 3398769

JetSet (04) 3995005

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Juicy Couture (04) 3475591

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Karen Millen (04) 3398608

Kate Spade (058) 1030866

Kenneth Cole (04) 3555872

Kenzo (04) 3308455

Khalil Al Sayegh (04) 2276555

Kiehl’s (04) 2886376

Kristina Fidelskaya (04) 3627500

Kurt Geiger (04) 3413883

LLacoste (04) 3410575

Lanvin (04) 3555310

Le Labo (04) 4190953

Level Shoes (800) 5383573

Loewe (04) 3253754

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Mall of the Emirates (04) 4099000

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Manolo Blahnik (04) 3398122

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Mark Cross +1 8885509675

Marks & Spencer (800) 62637

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Missoni (04) 3951400

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Namshi.com (800) 626744

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Ounass 800 686277

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Paris Gallery (04) 3308289

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Prada (04) 3049700

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Ralph & Russo (04) 874 8593

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Rolex (04) 3627500

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Saint Laurent (04) 3410113

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Stella McCartney (04) 3399179

Sunglass Hut (04) 3995824

Swarovski (04) 3685573

T

Tabitha Simmons

Online at Farfetch

Tata Harper (04) 5245555

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Temperley (04) 3398169

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The Attico (04) 4483444

The Body Shop (04) 3410551

The Nail Pavillion (04) 4229791

The Nail Spa (600) 544001

The Dubai Mall (800) 382246255

The Outlet (04) 4264900

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Tiffany & Co. (04) 3398350

Tips & Toes (04) 3412020

Tod’s (04) 3413033

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Vacheron Constantin (04) 2406323

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W

Wafi Mall (04) 3244555

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X, Y & Z

Yves Salomon (04) 5245555

Zadig & Voltaire (04) 3399186

Zara (04) 3308567

Zayan The Label (04) 3440104

Zimmermann (800) 74676277

BOLD VISION

Alaïa’s FW24 lineup of jewels exalts the visionary genius of Azzedine Alaïa’s savoir-faire and design philosophy

Bobine Cuff

Dhs10,467

Alaïa

WORDS: CAMILLE MACAWILI