WORDS: SARAH JOSEPH
Leap of Faith
Head of Operations & Marketing for Elborno Medical and Cosmetic Clinic, Sina Hamade discusses making bold decisions and going against the grain
ing a business and building an empire. He taught me the value of building authority in my chosen niche. What excites you about the beauty industry in the UAE and the GCC region? I’m extremely excited that the UAE is a hub not only for invasive but also non-invasive cosmetic treatments. Each service is offered by some of the most talented doctors from all around the world in this field. The latest and most
innovative technology and machinery is used for each service, especially as the beauty industry has shown enormous growth over the past few years in the GCC region. What’s your key to success? It’s all a matter of perception and how we look at our lives. It’s important to understand what we want to make of our lives in the long run. For a winning mindset, it’s essential to think positively with a clear vision. Having the ability to dream without boundaries and the willingness to work hard till our goals are reached are also contributing qualities to have. How effective has social media been in maintaining a network for you? Social media has had a series of benefits in my career and has greatly added value to it. The best PR is through word of mouth. When people are satisfied and happy with a service that you’ve provided them with, many people recommend a certain treatment on their social media platform which is the best exposure in the digital world. Social media has helped accelerate my network globally, with many asking for advice on how to set up their clinics. This is ‘The Renegade Issue’ – how would you define a renegade? I would describe a renegade as someone who is breaking barriers, following their passions and going against the grain.
“It’s important to understand what we want to make of our lives in the long run.” 90 emirateswoman.com
EW_102021_P90_Sina Hamade.indd 90
IMAGE: SUPPLIED
What do the first 30 minutes of your day look like, your morning routine? I wake up around 6:30am and start my day with a cup of coffee. As I’m sipping on my coffee, my brain is taking notes of all the tasks to complete for the day. I then shower, dress and leave for work. The first thing I do when I reach work is write down the tasks for the day ahead. What is your key to networking and meeting potential clients? Networking in our field is highly essential. It’s about forming trust and helping one another work towards their goals. It’s important to exchange information on challenges, experiences and goals as this is the key benefit of networking because it allows you to gain new insights into something that you may not have thought of otherwise. Who have been your mentors throughout your career? My mentor is a general surgeon whom I worked with in the USA before I moved to the UAE. He took me under his wing and taught me everything I needed to learn about cosmetic work. I was extremely inspired by the outcome and the happiness his patients had, which eventually pushed me to proceed further in this field. I learned how to deal with different types of patients under his mentorship. Additionally, he was focused on scal-
BEAUTY
9/30/21 1:11 PM
