GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran PRODUCTION SUPERVISOR Venita Pinto
GROUP SALES MANAGER
Chaitali Khimji chaitali.khimji@motivate.ae
GROUP MARKETING MANAGER Joelle Albeaino WEB DEVELOPER Firoz Kaladi
CONTRIBUTORS
Joëlle Albeaino, Izzy Turner, Mark Mathew, Ahmed Abd El-Wahab, Varun Godinho
HEAD OFFICE
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LONDON Acre House, 11/15 William Road, London NW1 3ER, UK, E-mail: motivateuk@motivate.ae
Welcome to The Precious Issue.
Editor’s Letter
For our cover, we are proud to have partnered with Tiffany & Co and Alia Al Khafajy, Emirati founder and CEO of O K T A, who wears Tiffany & Co.’s iconic and designer collections that make for precious investments in Real Value on page 16.
Precious memories, precious advice and what has real meaning are at the core of this issue. MARLI New York unveils the latest precious additions to the LIFE collection in Precious Touch on page 56, de Savary London discusses scaling a business while retaining a quality frst mindset in Luxe Leather on page 32, Hannah Gaboardi, founder of the Hannah Gaboardi Clinic, combines the finest scientific advancements in trichology with bespoke treatments to elevate hair care to the next level in Precious Hair on page 74 and Faiza Bouguessa showcases the latest Bouguessa collection for FW24 in Precious Eye on page 42.
We also have exclusive interviews with Roxie Nafousi, self-development coach, inspirational speaker, and manifesting expert who discusses transforming your life and trusting your gut in Manifest on page 100 and Amira Sajwani, Founder & CEO of PRYPCO, who speaks on carving her unique path in real estate in Legacy Leadership on page 102.
PRECIOUS MOMENTS.
Last month we hosted the Emirates Woman – Woman of the Year Awards, 2024. The event was a special evening of celebration, connection, and a room full of women who not only support each other to succeed but actively share in the joy of seeing each other thrive. For us, this is a precious gift, and we are incredibly proud of the community we are building. Congratulations to all our nominees, winners and to our Emirates Woman– Woman of the Year, Ingie Chalhoub.
Thank you for being part of the EW family.
Amy Sessions PUBLISHER / EDITOR
Santos de Cartier Automatic
35mm medium stainless steel and 18-karat gold watch Dhs39,400 Cartier
Iriza 100 patent-leather pumps Dhs2,950 Christian Louboutin
Crystal-embellished straight jeans Dhs 2,745 Area
THE HERO BUYS
Single-breasted leather blazer Dhs 20,431 Saint Laurent
Crêpe satin gown Dhs1,154 Norma Kamali available at MYTHERESA
CONGRATULATIONS TO THE WINNERS
INGIE
Precious Touch – MARLI New York unveils the latest precious additions to the LIFE collection p.56
Fashion
The Edit – Embellished detailing to elevate your FW24 p.28
Luxe Leather –de Savary London p.32
Precious Threads –How Ambra Maddalena launched her namesake sustainable swimwear label that shares her love for the ocean p.38
A Fine Edit – From Amber Sceats, Dice Kayek, ILTA Studio, and more, discover a well-curated treasure
Precious Eye – Faiza Bouguessa, founder of Bouguessa, discusses the power of aesthetics in brand building and introduces upcycled textiles for FW24 p.42
Precious – Statement
Accessories for desk to dinner transitions p.30
trove of rare buys –exclusively available at Etoile La Boutique p.48
Precious Details –Founder and Artistic Director of Messika, Valérie Messika p.50
Crafting From Culture – Founder and Creative Director of Marushika, Manisha Verma p.60
Fine Objects –Whimsical and wonderful, British fine jeweller Cece Fein Hughes of Cece Jewellery crafts bespoke marvelswhere each creation is precious, piece of art to keep forever p.64
Beauty / Wellness
Hot New Buys –
An edit of the latest products for an elevated beauty routine p.70
Skin First – Founder of pHformula, Petru Van Zyl, discusses a resultsdriven approach to skin by building on strength for an optimal result that lasts long-term p.72
Precious Hair – Hannah Gaboardi, founder of the
CONTENTS
November 2024
Hannah Gaboardi Clinic, combines the finest scientific advancements in trichology with bespoke treatments to elevate hair care to the next level p.74
Beauty Shelf – Tania Santos Silva, founder of Lala Diamonds discusses her Hero beauty products p.77
AM/PM Beauty
– Founder of her namesake jewellery brand, Noor Fares shares her morning to evening beauty routine p.78
Lifestyle
Emirates Woman, Woman of the Year Awards 2024 –Championing incredible women of the region and beyond p.90
Manifest – Roxie Nafousi, self-development coach, inspirational speaker, and manifesting expert discusses transforming your life and trusting your gut p.100
Legacy Leadership –Amira Sajwani, Founder
Sleek Moves – BMW’s 7 Series and X7 merge power and prestige, characterised by their own bold individuality p.80
Scents & Sensibilities – Julien Pruvost, Creative Director at Trudon, discusses harnessing the power of scent to elevate every space p.112
& CEO of PRYPCO, on carving her unique path in real estate p.102
Precious – The Emirates Woman team shares all the sentimental pieces they value the most p.104
Sweet Fix – Co-founder Sarah Hamouda shares her journey as an entrepreneur p.110 Words of Wisdom
– Some of the most incredible women we know share their most precious advice p.114
Precious Peace of Mind
RTT, on creating a calm nervous system p.116
Personal Space –At home with Ann Hertha, founder of FE Agency p.118
The Wanderlust – The Lanesborough p.124
The New Hotspot – Gigi Rigolatto opens at J1 Beach p.128
Precious Beginnings –Mediclinic, a sanctuary of care p.132
Quality Care –Yaya Middle East p.134
– Marisa Peer, founder of Tiffany & Co.
A Precious Spirirt
The latest launches, new openings and hero buys
WORDS: SARAH JOSEPH
THE PERFECT BALANCE
Repossi’s “LimitedEditions” stands as a manifesto of craftsmanship and creativity. The collection is an alliance between the avant-garde spirit of the Maison and the excellence of Place Vendôme.
THE HERO BUYS
Oval-Frame
Acetate Sunglasses Dhs1,392 Saint Laurent Eyewear
Wool-Crepe Wide-Leg Pants Dhs5,570 Loro Piana
Demi Leather Bag Dhs9,130 Gabriela Hearst
Home Fragrance – Roasted Hazelnut Dhs414 Loewe
Terra Recycled Gold-Plated Necklace Dhs595 Laura Lombardi
Brown PVC Alexa Mules Dhs1,491 Amina Muaddi
Oversized Double-Breasted
Virgin Wool Blazer Dhs14,260 Loro Piana
A
WORDS: SARAH JOSEPH
@bouguessa Sharp tailoring and bold cuts.
@phformula Skin resurfacing formulas backed by science.
@messika Cutting edge diamond design.
@tiffanyandco Expertly crafting jewellery since 1837.
@heavenmayhem_ The cool girls accessory brand.
@desavarylondon Luxe leather outerwear.
@chaumet_arabia Classic pieces with a twist.
@gigi_beach_dubai Legendary lounging for the cool set.
@the_lanesborough Next level service with style.
R EAL VALUE
Alia Al Khafajy, Emirati founder and CEO of O K T A, wears Tiffany & Co.’s iconic and designer collections that make for precious investments
WORDS & CREATIVE DIRECTION: CAMILLE MACAWILI
PHOTOGRAPHY: ŽIGA MIHEL I
This page: Jean Schlumberger by Tiffany Twenty Stone Hoop Earrings in Gold With Diamonds, Sixteen Stone Narrow Pendant With Diamonds, Sixteen Stone Bracelet in Platinum, Gold & Diamonds, and Sixteen Stone Rings in Platinum and Gold With Diamonds and Tsavorites
Both pages: Elsa Peretti High Tide Earrings, Scorpion Necklace, Large Bone Cuff, Bone Ring, and Split Ring in Yellow Gold
Both pages: Tiffany Knot Drop Earrings, Double Row Necklace, Double Row Bracelet, Bangle, Wire Bangle, Double Row Rings, and Ring in White Gold With Diamonds
This page: Tiffany Hardwear Large Link Earrings in Yellow Gold With Pavé Diamonds, and Bold Graduated Link Necklace in Yellow Gold; Right page: Tiffany Titan by Pharrell Williams Pearl Earrings and Ring in Yellow Gold With Diamonds
Left page: Tiffany Lock Earrings in Rose and White Gold With Diamonds, Pendants in Rose Gold With Diamonds, Narrow Bangles in Rose and White Gold With Half Pavé Diamonds, Two Finger Ring in Rose and White Gold With Diamonds, and Ring in Rose Gold With Diamonds; This page: Tiffany T Open Hoop Earrings in Rose Gold With Diamonds, and Half Diamond Necklace in Rose Gold
Both pages: Jean Schlumberger by Tiffany
Twenty Stone Hoop Earrings in Gold With Diamonds, Sixteen Stone Narrow Pendant With Diamonds, Sixteen Stone Bracelet in Platinum, Gold & Diamonds, and Sixteen Stone Rings in Platinum and Gold With Diamonds and Tsavorites
A lia Al Khafajy, Emirati founder and CEO of O KTA, a multi-brand clean beauty and wellness platform dedicated to consciously-made products that puts authenticity first –shares her precious learnings and moments that have shifted and shaped her perspectiveprofessionally and personally
What is a pivotal moment that served as a catalyst to launching O K T A? O K T A was born from a personal journey to find skincare solutions that were missing here in our market. Having sensitive skin myself, I constantly reacted to many products on the market. This led me to want to discover more gentle solutions for my skin. Sourcing new brands through travels, and online researching started a new passion of finding new products, ingredients and learning insights from the global beauty industry. Realising the gap in the market, I had decided to bring clean non-toxic, e ective beauty solutions into the region through O K T A. Curating beauty and wellness brands that aligned with my values of sustainability, transparency, and e cacy, especially a er my own struggles to find holistic, mindful skincare is what drove me toward creating O K TA and it is what still drives me today.
The beauty industry is ever-evolving. How do you think the narrative is changing and how do you tackle that as a business owner in this space? I believe that we are now seeing a greater shi towards a focus on sustainability, transparency, and mindful consumption within the beauty industry; as we see this behaviour and shi across the board in all other industries including fashion, lifestyle and more. Our way of addressing these global shi s through O K T A is by sourcing and selecting brands that not only deliver results but are conscious of their environmental and ethical impacts. Beginning with ingredient transparency, ethical sourcing of natural and raw ingredients, sustainable packaging and manufacturing are all crucial factors and prerequisites that play a role in our decision making, along with, of course, the importance of their e cacy and proven results as skincare and beauty solutions. It’s about o ering consumers products they can trust.
What are key moments in your life that have defined or influenced your taste? I would have to say that the biggest influences would have to be my mother and perhaps being a child of the late 80s and 90s era had a bit of an influence on me. My mother always advocated the notion and idea of embracing our own natural beauty. Always so elegant and classic, she is someone who never wore makeup and if she did it was always a lipstick and some mascara. Watching that growing up embedded in me the idea of the beauty and elegance found in simplicity, nature and skin first. She did, however, allow me to have my own identity and personality in my style, building my own sense of taste and essentially what I gravitate towards within my personality. I’m always attracted to anything that looks and feels clean, simple, timeless and elegant but with something unqiue to
o er. From a fashion sense this is very much influenced by examples of late Carolyn Bessette K., 90s blue jeans and white tee, classic slip dress era. However, I also have adopted and adapted new learnings from my travels exploring new cultures and experiences. This has created a core base in prioritising authenticity, quality and the use of nature-inspired ingredients in beauty lifestyle and in fashion. How would you style the Ti any & Co. pieces from day-to-night? Oh, this is a di cult choice, because there’s so much to play with here and fun styling. I’d most probably go for the pieces from the collections that I gravitate towards. For example the Schlumberger collection gives a slightly mid-century vintage feel which I love. I’d either style it with a pair of well fitted blue jeans, white base and a blazer for a more casual yet put-together look. For a more feminine style, I’d go for a maxi column white or cream silk skirt, or slip dress with a well-tailored matching coloured blazer and a pair of neutral heels that can transcend from day-to-night, but for this look I’d probably go for the pieces from the Hardware collection which I see myself wearing o en to add modernity to the outfit, or the Knot collection pieces for a more classic look adding a bright red lip for the evening. This is The Precious Issue – within your career, what is some precious advice that has been imparted to you that has served you well? I once read a somewhere a quote that read, “Don’t compromise on your values, especially when it comes to integrity.” And that is something that stuck with me as it’s something I truly believe in. Navigating through life, be it from a personal scale or professional one, this is something fundamental to have and abide by to continue through your journey.
WORDS & STYLING: AMY SESSIONS
THE EDIT
Embellished detailing to elevate your FW24
Elena Small studded suede shoulder bag Dhs7,813 Khaite available at MYTHERESA
Ruched cutout jersey
maxi dress Dhs 3,645
Christopher Esber
Crystal-embellished straight jeans Dhs2,764 AREA available at MYTHERESA
The
Cheope patent-leather and silvertone pumps
Dhs3,800 The Attico
Doreen crystalembellished faille shoulder bag
Dhs1,136 Loeffler Randall available at NET-A-PORTER
Crystal-embellished high-rise straight-leg jeans Dhs4,600 AREA at NET-A-PORTER
Zip-embellished stretch-crepe
midi dress Dhs6,342 The Attico
Dice Pocket embellished leather shoulder bag
Dhs3,550 Loewe
Wool coat
Dhs12,235 The Attico
Love Affair 85 embellished suede pumps Dhs3,540 Aquazzura
Midnight studded Dhs9,300
Attico
PRECIOUS
Statement accessories for desk to dinner transitions
WORDS & STYLING: AMY SESSIONS
From top: Leaf Earrings Dhs119 Zara; Beaded pendant earrings Dhs99 Mango LEFT: SAINT LAURENT
Geometric crystal earrings Dhs149 Mango; Left: Gold-tone crystal clip earrings Dhs3,700 Saint Laurent available at NET-A-PORTER
Left: Croc-effect leather beltDhs2,800 Saint Laurent; Textured Earrings Dhs119 Zara
KNOWN AS JANE & TASH, THE NEWLY-LAUNCHED, DE SAVARY LONDON IS AN ITERATION OF WHAT HAPPENS WHEN A BRAND REACHES THE NEXT LEVEL. NATASHA DE SAVARY DISCUSSES BRAND BUILDING, THE CHALLENGES OF SCALING AND ELEVATING THE GAME IN OUTERWEAR
What does the first 30 minutes of you day look like, your morning routine? I am a mother of two little girls, so my mornings are very busy from the get-go – getting them dressed, fed and to nursery is the morning priority. My ideal morning is waking up 30 minutes before the girls and having that time for myself to do a quick 20-minute Pilates and enjoy my co ee! What was the vision from the outset for de Savary London and how has the rebranding marked a pivotal time for the brand? It was a very natural evolution. I was at that point with Jane & Tash where I felt it was ready to evolve. I started the brand when I was young and with no experience. As I have evolved, so did the brand. The rebrand was absolutely pivotal, we worked with a branding and creative company, and they were amazing as they immediately saw the vision and executed the logo and campaign shoot which allowed me and my team to spend the year leading up to the shoot focusing on putting together a really strong collection. I knew if we were going to rebrand successfully, we needed to demand people’s attention and the way we were going to do that was the combination of a strong collection and a great campaign shoot. We also built a new website as we wanted to serve the best online experience for our customers globally. The vision has always been to elevate the brand whilst always having in mind that we need to honour our existing customer base by maintaining our price and core product range whilst introducing a whole new o ering of products.
What is the DNA of de Savary London and have these evolved over time? Our core values have always remained the same and that includes empowering women around the globe and elevating your everyday fashion. Sustainability is also an important part of de Savary London, so we always launch new styles using a pre-order model to minimise any material waste and cramanship time. De Savary London pieces are timeless, they transcend seasons and trends. The quality ensures longevity of the products, and this is key to our DNA and also bridging the gap between super brand prices and the high street. Did you always know you were going to build a global brand and expand beyond London, or has it evolved organically? Not at all – everything happened very organically. I started my business at 23. My business partner and I at the time started by doing pop-up parties in Surrey at ladies houses. The idea was, if you sold five parkas at your party you would get a free parka and we would add diamante personalisation which was the fashion at the time! We then did a pop-up at a hair salon in Chelsea and unknowingly a buyer from Harrods had been in for a blowdry that morning. The following week I was feeling frustrated with how to grow the brand and my now mother-in-law said to me – ‘You just need to go into Harrods and show them your products’. A er thinking that was a crazy idea, I simply felt what have I got to lose – so I went into Harrods and up to the fourth floor wearing my parka and asked the shop assistant if I
“The quality ensures longevity of the products, and this is key to our DNA and also bridging the gap between super brand prices and the high street”
could speak to someone from the buying team. A er initially getting a ‘no’, I insisted if there was anyone from the back o ce I could speak to and the intern at the time came to meet me. I introduced myself and before I got to say where I was from, she said ‘Is that a Jane & Tash parka?’ I was shocked but apparently the name of the brand had come up in a meeting as her boss had seen us in the hair salon pop-up. We then had a meeting the following week and six months later we were stocking on the fourth floor of Harrods with exclusive designs and a take-over of the fourth floor, which was surreal.
At the time I was still in a full-time entry-level job in the city. I took a short break from the role and never ended up going back. Can you elaborate on your design process and what inspiration comes from each collection? Everything is very classic in the collection and new pieces are o en born from the success of an earlier product paired with constantly listening to and learning from our customers. We are not trend led, everything we do is designed to live in your wardrobe forever. I love mood boarding ideas, sketching on my iPad and we then build a tech pack in-house to send to the pattern cutter at our factory. We will then experiment with a range of materials until we are 100 per cent happy with the final product. How do you approach sourcing optimal materials and has this been a challenge as the brand has scaled? I’ve worked with my factory now for many years, we speak on a daily basis and video call. They now have a strong understanding of the brand and the quality we strive to create. This feeds through to ensuring we find the best materials for the jackets we want to create and to ensure they are long-lasting and of a high quality. How did you approach finding the right manufacturers? Back in 2016 I did a few trips to trade shows around the world and then flew to meet their factories –it was really a process of trial and error in the early days. We were let down a few times and whilst that was extremely stressful at the time, those learnings have got us to where we are today in terms of production and the strong relationships we have built with our suppliers. We are the biggest client to our factory and as the brand has grown, so has our factory. You have a brand which has a physical product – what advice do you have for anyone wating to launch a brand when it comes to the cost of producing stock, preorder? Too much stock can be the killer of a fashion brand and I have always been so aware of that whilst being conscious that we need to have sustainable values, and not overconsume on materials and people’s time. My brand was born on a pre-order model as I started it with zero investment, and I would work constantly with my factories to ensure items were made as quickly and e ciently as possible for our customers. Now that we have grown, we do forecast stock to aim to have our popular items in stock for next-day delivery to o er that expected level of service. What has been the most e ective marketing that has delivered sales and how do you see social media impacting this? The brand has really been built on the back of support from social media, not only because we had minimal budget when we started but because the influencers who wear our products genuinely love the product. We also have incredible women every day posting the brand and that excitement will never fade. I am very lucky to have content creators and influencers who have loved the products since day one and are genuine ambassadors for the brand. What has been the biggest challenge in scaling the brand to date? I honestly think that the last month which was rebrand month was a really challenging one, whilst also being the most incredible month for us. The response we had to the rebrand was so positive and the
level of sales we received with the new collection blew my mind – so there was the challenge of managing pre-order expectations whilst making all the products as soon as we could and ensuring quality was not compromised. We also moved into a 3PL (third party logistics company) which was a big adjustment but so well timed for us to manage the scale at which we are growing.
What has been the biggest reward? I am obsessed with de Savary London. The aesthetic, the messaging, the product. I feel extremely proud of what we have created and seeing customers buy and genuinely loving the product is the biggest reward. We have big plans for de Savary London and envision it being a lifestyle brand not just a clothing brand.
“I am obsessed with de Savary London. The aesthetic, the messaging, the product. I feel extremely proud of what we have created and seeing customers buy and genuinely loving the product is the biggest reward”
Who has inspired you in terms of business and life and why? I am extremely lucky to have close group of amazing friends in business who really li me up when I am having a bad day and o er me honest advice on everything. I am also inspired on a daily basis by my husband who runs multiple successful businesses, some of which he has grown from the ground up, albeit in totally di erent industries but he always gives me great advice and can help me problem-solve pretty much anything. On top of that there are women in business that I constantly inspired by, and I love listening to podcasts. Do you believe in visualisation and how has it impacted your life? Yes, I absolutely believe in visualisation, and I have learnt to practise this on a daily basis. I once read the quote ‘She designed a life she loved’ and that’s exactly what I work toward every day. It’s so important to recognise how far you’ve come and by looking back at vision boards I made a year ago to then see that those goals have become a reality always pushes me onto the next challenge. What daily practices do you undertake to ensure you stay in your best energy? Daily movement is so important for me even if it’s walking my dog or my girls to nursery. Undistracted time with my family and my children is also an absolutely necessity for me daily. Naturally, there are so many operational tasks required of me in running the business but being an inherently creative person, I always allow myself at least ten minutes of mood boarding and designing during the day to keep my positivity and drive high. What advice would you give to someone wanting to start their own brand or business? I love the saying ‘Fear kills more dreams than failure ever will.’ You can find a hundred reasons not to do something, but you’ll never know the outcome if you don’t give it a go. On a more practical business side, I think that finding your niche in your chosen industry is critical. For me it's finding those timeless wardrobe hero products that you can sell season a er season. This is The Precious Issue – what is the most precious piece of advice you’ve ever been given? Ultimately you need to love what you do. Whilst the finances are important for a business to survive, if your sole focus is to make money, it’s going to distract you from your true potential. While business can be challenging and o en bring you close to tears, it’s important to celebrate the wins however small they may be and recognise why you love it.
What inspired you to launch Ambra Maddalena? Originally, it started as a small project a er I finished my double degree in Broadcasting and Journalism at university and a fashion internship at our local newspaper’s glossy fashion magazine. It soon grew into a brand that inspired a movement of sustainable yet fun swimwear loved by many, I still get asked to bring a swim range out every now and again. At the time in 2017, eco-friendly or sustainable clothing was mainly reserved for loose, hemp styles in muted tones. I wanted to launch a brand that showed you that you didn’t have to compromise style for sustainability. I am and have always been inspired by Italy, due to my background and our first campaign leaned heavily into that. We hired a yacht to sail down the Swan River in Perth and I gave the captain a bottle of rum to say thank you for his time on the day. My budget was so low at the time and we used the photographer's partner and a model through Instagram, however the results were incredible – it was the best launch campaign.
PRECIOUS THREADS
How Ambra Maddalena launched her namesake sustainable swimwear label that shares her love for the ocean
WORDS: SARAH JOSEPH
Being based in Australia, how did your love for the ocean emulate through the brand? My connection to the ocean is paramount to who I am. I start and end every summer’s day with a swim. It’s my sanctuary of peace and place to cleanse. If I have had a bad day or something hasn’t gone right, I run to the sea and it’s truly like a fresh and clean slate for the rest of the day. My partner and I currently live across from the beach and we get to watch the sunset over the ocean every single day. There are few moments in my life where the ocean has le me speechless, recently on the Amalfi coast I floated in-between two cli s with my ears underwater and listened to rocks and shells wash across the ocean floor. Growing up in the south-west of Western Australia, the beaches are like nothing I have seen anywhere else. The water is crystal clear and the sand is white and even though I am so blessed to travel and see the world – there is really no place like my home. The pieces are created with ECONYL, a high quality reusable and regenerated nylon fibre – tell us more. When I started working with my first manufacturer, I said I wanted to be as sustainable as possible in every aspect of the supply chain. He mentioned that a new Italian Nylon was available and that it was made from the collection and regeneration of ocean plastic and waste – I was sold. Growing up by the ocean in Western Australia, it was and is so important to me to take care of our oceans. The ocean to me has an energetic pull that I can’t get away from and a cleansing ability that I have always turned to. ECONYL was strict with who they positioned themselves with and once I had signed the contract to partner with them, we were on our way! From there, I aimed to have as many aspects of the business as sustainably conscious as possible – from using cotton bags and 100 per cent paper satchels for shipping, ordering the minimum so that we weren’t le with any dead stock to removing individual packaging for bulk orders. I thought to have the stock arrived unpackaged and unlabelled was a great idea at the time but it ended up being a lot of extra work on my side as when they shipped hundreds of bikinis to me, it meant I had to ri e through boxes and boxes of loose bikinis when someone ordered online.
The brand is made in Bali – talk us through the creative process. My creative process could start with something as small as a flower or a moment in time, I really try to not force it and just be inspired by life’s small moments. As I moved into regular fashion seasons with agents when I introduced clothing into the mix, it was harder for me to be so free as I now had strict deadlines to work to. Now, I don’t think fashion seasons online are so strict – at Ambra Maddalena, we say it’s always summer somewhere! I will sketch or illustrate designs with watercolour and then work with my three manufacturers on their specialty. I have one for clothing and crochet, one for swimwear and one for our sheer dresses. Once I receive the fabric swatches and decide on a texture, I then send o colour choices and our custom prints
for swatches to test the final colour on the fabric. I have always worked with a graphic designer to create custom prints for our clothing. Once I have approved the swatches of prints and colours, the next part I do is a little di erent to others – I think! Traditionally, samples are made in a toile and once the final fit is approved, it is then sampled in the toile until perfect in the final fabric for the photoshoot. I do it a little di erently in the sense I would get the first sample done in the final fabric, photograph it for the look book and if it went into production, I would then finalise the fit of the approved styles. This was a little trick I found later on to save on sampling costs and shipping back and forth as out of range of 50, only 10 or so would make it to bulk production. Each silhouette is designed to fit your form – how did you perfect this? I work very closely with my pattern maker, Bridie, who actually was my very first intern. We have built a close relationship over the years and we try very hard to make the fits as flexible as possible, where possible – whether that be a relaxed fit around the body and elasticated sleeves for our dresses or belts that don’t have fixed holes. Additionally, our famous sheer fabrication is an ultra stretchy, lightweight and crinkle free material that is a cotton and nylon blend that has a lot of stretch in it. We currently o er size S, M and L that fits at 6-16 but are looking to expand the size range further as we move our dispatch centre to the UK as of October 2024.
Your brand has been worn recently by Kylie Jenner, Hailey Bieber and Roxie Nafousi – how does it feel to have built a global brand? I’ll never get over Kylie Jenner, Hailey Bieber, Rita Ora, Kate Walsh and Shanina Shaik in our dresses. I will be forever thankful to girls from Toorak to Texas who have purchased our dresses for their holidays. We just launched a new range of fig, lavender and kiwi coloured styles that we loved seeing over our account this European summer. I personally took them on my holiday to Italy and I was reminded (again) how great these dresses are for summer holidays. Keeping sustainability front of mind when creating a brand requires you to go the extra mile – how have you undertaken this? It really does add additional consideration and work to the brand. Although Ambra Maddalena has had some amazing successes, it is still a very small brand and 100 per cent funded by me. Sometimes I think: “Oh I want glossy packaging and big boxes and new tags and custom tissue paper for every drop” but for me – it’s too much wastage and I feel sick when I think of it all going to landfill just because I ordered too much of one thing. I have a policy that we have to use everything we have in stock (in terms of packaging) before we order more. I do understand that customers want a nice unboxing experience and I want to give that However, knowing that most of what comes with an order gets thrown in the bin, I think we have found a nice middle ground. When a customer orders online, we use these branded paper bags, 1 x card (which has a holiday checklist you can tick o when you land in your destination, I personally love this!) and of course, the dress. When we ship in bulk to stores, we use a paper starch bag that breaks down in the compost. On top of the wastage consideration in packaging, using ecofriendly components is costly and the brand absorbs that cost so that our customers don’t have to sacrifice style for sustainability. I also try to repurpose dead stock as much as possible – I had one intern make small bags for bikinis out of archived one piece swimsuits that we gi ed with online purchases a couple of years ago. What advice would you give to your younger-self? To be more informed about the costs of running the business. With how my personality is, I o en just think “things will just work out” and I may have not done as much research into the costs of something or as much as I should have. I would say to myself that it’s not possible to run a successful business on your own with you trying to do abso-
lutely everything. Outsource what you are not good at and focus on what you are good at. I know that’s not original, but it’s true. If you can’t a ord to pay someone, look to find a mentor or try to exchange something you are good at that could help the person helping you. I exchanged a lot of photography sessions back in the day for a meeting here and there. I wish I had someone early on that took care of the financial side whilst I could just be creative, that’s where I made a few mistakes.
What’s next for the Ambra Maddalena? We are moving our dispatch to the UK which I am so excited by. A lot of our customers are in the UK and we are very excited to be o ering them faster and cheaper shipping. We are also creating a small capsule of RTW pieces and a new range of sheer dresses for European summer. We are also looking to partner with likeminded people and businesses for lifestyle activations so that we can build a community for our followers. This is The Precious Issue – what precious qualities do you think are necessary to succeed in business? To be kind. So many of my opportunities and connections have come about from just simply being kind. I have always been unapologetically myself in every instance, whether that being a little chaotic with how I express my thoughts and excitement, or being overly thankful and grateful to everyone I work with or being honest about business struggles and mistakes. Although it can be embarrassing and humbling to share that a season may not have gone as well as you had hoped, or you are comparing your brand to what you see online, being honest in a way that’s comfortable for me has opened up a lot of conversations that have ultimately helped me in the end.
“So many of my opportunities and connections have come about from just simply being kind”
Faiza Bouguessa, founder of Bouguessa, discusses the power of aesthetics in brand building and introduces upcycled textiles for FW24
Precious Eye
WORDS: CAMILLE MACAWILI
“Seeing how our pieces resonate with different cultures and are styled in ways that reflect each individual’s personality is a constant source of inspiration. It feels like we’ve created more than just clothing – we’ve built a community of empowered women”
What was the catalyst to launch the brand? The catalyst for Bouguessa was the urge I had for years to create my own fashion brand. I saw a gap in the market for a luxury fashion label that combines modest wear within a range of ready to wear with minimalism, refinement and sophistication while subtly embracing the codes of international fashion trends. I wanted to create a brand that elevates women’s confidence – one that was born in the Middle East but
speaks to women globally through its timeless and empowering designs.
What are the core values that define the Bouguessa aesthetic? At the heart of Bouguessa is a commitment to quiet luxury, quality cra smanship, and empowering women through timeless, versatile pieces. We aim to create garments that transcend trends, allowing women to express their style in a way that feels authentic. Partnering with Harvey Nichols-Dubai felt natural as their discerning clientele values exclusivity and high-quality fashion, aligning perfectly with our brand ethos.
What are some challenges you faced with the FW24 collection? For FW24, we introduced upcycling as a key approach for the first time. We wanted to give new life to some of our iconic pieces from last year by reimagining them with enhanced details. For instance, the Osa coat and Hend long trench coat were updated with fresh, two-tone variations. This allowed us to not only create new designs but also reduce waste and stay true to our commitment to sustainability. Alongside these, we incorporated modern tweed, cashmere, and bold silhouettes to o er a balance of innovation and timeless elegance.
As a young, independent designer how do you navigate the global market and the increasing pressure in fashion? Navigating the global market requires a balance of staying true to your brand identity while adapting to the industry's fast pace. I focus on maintaining authenticity in Bouguessa’s designs and ensuring that every piece reflects our core values. Building a strong team and network has also been crucial. The pressure can be intense, but I believe in creating at a sustainable pace and staying committed to our long-term vision.
What are your favourite pieces from the exclusive collection available at Harvey Nichols Dubai? The two-tone Zelda suit and the Loujean shirt are two of my favourite pieces from this collection. They represent the perfect balance between structure and comfort, with subtle two-tone details that give them a modern yet timeless edge. These pieces speak to Bouguessa’s core values of understated elegance and versatility.
What were the highlights at the private suite takeover you had recently at Harvey Nichols Dubai? The private suite takeover was such
an exciting opportunity to o er an intimate and personalised shopping experience. Guests had exclusive access to the collection and the chance to engage with the brand on a deeper level. It was also a great opportunity for me to connect with the Harvey Nichols customers, understand their needs, and celebrate the cra smanship behind each piece in a unique, luxurious setting.
Your pieces have become a core part of wardrobes on a global scale – how does this feel? It’s incredibly humbling and rewarding to know that Bouguessa has become a goto brand for women worldwide. Seeing how
our pieces resonate with di erent cultures and are styled in ways that reflect each individual’s personality is a constant source of inspiration. It feels like we’ve created more than just clothing – we’ve built a community of empowered women.
This is The Precious Issue – what's one precious piece of advice for designers wanting to start their own line? Stay true to your vision but remain adaptable. Fashion is an ever-evolving industry, and while it’s important to be patient, to hold on to your core values, you must also be open to learning and adjusting along the way.
A Fine Edit
From Amber Sceats, Dice Kayek, ILTA Studio, and more, discover a well-curated treasure trove of rare buys – exclusively available at Etoile La Boutique
WORDS: CAMILLE MACAWILI
Geena Earrings Dhs885 Amber Sceats
Emirates Woman’s Fashion Editor Camille Macawili, highlights some of The Hero Buys to invest in for party season
Sequin Maxi Dress Dhs3,070 LoveShackFancy
“We take pride in offering a unique and expertly curated offer of local and international brands that cater to all aspects of our customer’s needs including eveningwear, contemporary and resort wear. Every season, we partner with brands to offer exclusive, oneof-a-kind pieces that can only be found at Etoile La Boutique.”
Rachael Spink, Buying Manager at Etoile La Boutique
Founder and Artistic Director of Messika, Valérie Messika, hones in on precious detailing for the Midnight Sun II collection, a series of signature designs in scaled forms
During September’s SS25 Fashion Week, Messika hosted the fourth edition of its High Jewelry show in Paris. The guestlist was as spectacular as the runway, with Natalia Vodianova, Cardi B, Camille Razat, Ashley Graham, Georgina Rodríguez and more in attendance.
A continuation of the Midnight Sun saga, these latest creations adorned runway models including Michael Jackson’s daughter Paris Jackson, Taylor Hill, Nora Attal, and iconic 90s supermodel Eva Herzigova, who closed the spectacular show. The show closed with a heartfelt gathering of all that walked with Valérie Messika – who brings a sense warmth, community and cool to every show she creates.
Supernature: Messika revisits the timeless diamond choker in a sculptural o ering with generous settings that adorns the neck with majesty and excess.
Gold Midnight Sun: An ultra-bu ed gold curve with a smooth finish features an explosion of stellarly-orchestrated placement of pave diamonds for a hypnotic stellar style. Fragments of Time: Worn by 90s supermodel, Eva Herzigova, this Haute Couture diamond-set tie necklace drips with spectacular gems skillfully combined in tandem.
A Thousand Fires: Valérie Messika takes it to the extreme and combines almost 10,000 yellow diamonds and white stones that make up this electrifying creation.
Velvet Rope: Velvet Rope features an all-white gold, diamond and turquoise composition. The hero piece? The multi-strand necklace with intertwined chains layered to perfection.
Star Chaser: From three-finger rings, ear cu s, to oversized necklaces, the Star Chaser boldly combines the smooth roundness of pearls with a sharp rhombus pattern in diamonds and gold for a design that is decidedly assertive and artistic.
Fiery: Fiery yet ladylike, this set is a showcase of playful character with edge and attitude. The subtle shi s and interplay of shapes create the perfect arrangement of a palette of South Sea, Tahitian, Akoya and freshwater pearls.
WORDS: CAMILLE MACAWILI
Precious Touch
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IMAGES:
CRAFTING FROM CULTURE
WORDS: CAMILLE MACAWILI
Founder and Creative Director of Marushika, Manisha Verma, has her finger on the pulse when it comes to crafting pieces that combine style and culture
In her latest collection, Sirikit, Verma explores the intricacies of the age-old art of Madhubani, where precise tailoring meets precious detailing.
What do the first 30 minutes of your day look like, your morning routine? I start my day at 5am with yoga followed by an intense workout and this gets me ready for the day. I also make a point to include family time; a quick cup of home-brewed tea with my husband while getting our kids ready for school. Talk us through your background. How did you find yourself entering the fashion space? From a young age, I had a creative bent of mind, and this motivated my choice both personally and professionally over the years. I took extensive courses in art during my school years, which piqued my interest in design. While pursuing my Bachelor’s, I explored both fashion and textile which led me to doing my Masters in Apparel Production & Merchandising, thereby exploring the many facets of the fashion industry. How did your life experiences in Japan, KSA, Kuwait and UAE help and inform you as a designer? I find inspiration in nature and local cultures; this has essentially shaped my journey as a creative person. In Japan, I was deeply influenced by the beauty of cherry blossoms and muted tones, which now reflects in my colour palette. I have been in the region for almost 17 years now, and every country that I have lived in has helped me broaden my perspective. I am captivated by the grit of women juxtaposed with the elegance and beauty with which they carry themselves. My designs are for the woman of today who carries herself with strength, resilience and a slight vulnerability. Artistry and craftsmanship are signatures of Marushika – how did you define this? Every piece created at Marushika is a blend of meticulous cra smanship and intricate embroidery, paired with precision tailoring. We have so far launched two collections, Idaya and Sirikit. With both these collections we believe that artistry lies in creating designs which celebrate femininity through beautiful details and timeless elegance.
How would you describe the Marushika woman? The Marushika woman embodies confidence, strength, and purpose. She’s multifaceted, just like the colours in our collections – from bold jewel tones like emerald and gold to so er hues like lavender and beige, reflecting both strength and tenderness. The Sirikit collection uses an age-old art of Madhubani. What inspired this and can you expand more on the techniques used? I was exposed to Madhubani art as a kid, and it le a lasting impression on my mind. When I conceptualised Marushika, I knew I had to use this art-form, but the idea was to modernise it to suit the region and various nationalities that live here. Today, I work with a team of local artists from Madhubani and I have reinterpreted this traditional art form in a contemporary way, integrating its intricate patterns into modern cuts and silhouettes, o ering a luxurious yet wearable collection that honours both tradition and innovation. Have you had any mentors along the way and if so, what knowledge did they impart? My biggest mentor has always been my mother. Her love for painting, garment construction, and
“Diversity is what excites me the most. The region offers an incredible landscape for local and regional designers giving everyone space to grow and challenge themselves”
knitting deeply influenced me. She nurtured my passion for art, pushing me in the right direction while encouraging my creativity. What excites you about the fashion industry in the UAE and the Middle East region? Diversity is what excites me the most. The region o ers an incredible landscape for local and regional designers giving everyone space to grow and challenge themselves. The mix of modern trends and traditional influences creates a dynamic, evolving fashion scene which benefits both the customers and the designers.
What have been the hurdles you’ve encountered throughout your career and how did you overcome this? I started my career back in India learning and exploring various parts of the fashion industry. Post marriage, I started moving countries a lot and that was a challenge initially until I settled for ten long years in KSA where I worked on my design and creative skills and studied a lot about the region. When I moved to Dubai during the pandemic and finally decided to start my own brand, it took me three long years from concept to execution as the market was evolving and I had to find the perfect moment to launch Marushika.
What have been the defining moments in your career? One of the most defining moments for me was winning honors at my Bachelor’s showcase for my final collection, which was inspired by Madhubani art. Being recognised for staying true to my cultural roots, while standing out in the entire textile department, was an incredible achievement. The second most defining moment came during my Masters, where I sat and constructed individual garments which enhanced my knowledge and skill set. Today, I can proudly say that I can go from concept to a finished piece all by myself.
This is The Precious Issue – to you, which is the most precious piece you’ve created to date? Each piece holds a special place in my heart, but two stand out: the Solitude Dress from the Idaya Collection and the Blue Jumpsuit from the Sirikit Collection. Both pieces reflect the essence of what I strive for – timeless beauty and cultural storytelling.
WORDS: CAMILLE MACAWILI
Fine Objects
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WORDS: SARAH JOSEPH
An edit of the latest products for an elevated beauty routine
Rare Notes
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This skin-enhancing mist that sets, hydrates, and protects all in one step. Light Reflecting Makeup Setting Mist Dhs185 NARS
RADIANT GLOW
This brightens the skin for an e ortless lit-from-within glow. Glowy Super Gel – Lightweight Dewy Multipurpose Illuminator Dhs110 Saie
Instant Hydration
This Hyaluronic Acid-infused formula improves skin radiance for makeup application. Bergamot Glow Dhs220 Dolce & Gabbana
Di-Peptide Complex
Revolutionising collagen regeneration by restoring elastic fibre function. Golden Lift Tightening Serum 30ml Dhs526 Lancaster
A PEARLESCENT FINISH
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The dual-sided wand catches every lash for eye-opening length and definition. Limitless Lash Lengthening Clean Mascara Dhs110 ILIA
FULLER LIPS
The blur-gel technology helps to smooth and reduce lip lines. Blur Liner Dhs78 REFY
WORDS: SARAH JOSEPH
SKIN FIRST
Founder of pHformula, Petru Van Zyl, discusses a results-driven approach to skin by building on strength for an optimal result that lasts long-term
What was the catalyst to launch pHformula? I launched pHformula due to a passion for professional skincare and a desire to create e ective, scientifically backed treatments and products that address specific skin concerns. My personal struggle with active acne-prone skin was a significant catalyst for launching pHformula. Having experienced the frustration and emotional impact of persistent acne, I became determined to create e ective, scientifically backed solutions for others facing similar challenges. Combining my passion for professional skincare with expertise in dermatology and cosmetic chemistry, pHformula was born.
The brand focuses on skin resurfacing – was this the plan form the outset? Yes, skin resurfacing has always been a core focus for pHformula. However, our approach di ers significantly from traditional peeling methods. Rather than merely exfoliating the outer layers, our resurfacing technology is designed to rebuild the skin from within. This controlled chemical skin resurfacing utilises our proprietary PH-DVC (pH-Delivery Vehicle Complex). Unlike aggressive peeling methods that can lead to unwanted side e ects like post-inflammatory hyperpigmentation (PIH), our PH-DVC technology minimises risks while promoting optimal skin renewal. What are the key ingredients that make pHformula unique? pHformula’s proprietary PH-DVC technology is what makes our skin resurfacing formulations unique. The innovative complex in our formulations ensures controlled proton release, minimising side e ects associated with traditional peelings. PH-DVC combines three key components: an advanced delivery system for quick epidermal penetration and skin barrier recovery, Boswellia serrata gum to reduce irritation and promote tissue preservation, and Respiderm to decrease cellular stress and enhance hydration. With this unique synergy, PH-DVC maximises results, enhances skin quality, reduces irritation, and preserves optimal skin health, achieving radiant, healthy-looking skin.
You believe in beauty backed by science –can you expand on how you deliver this? At pHformula, we redefine beauty as empowering individuals to feel confident in their own skin. Our approach combines cutting-edge science with a holistic understanding of skin health. Our formulations merge clinical expertise with pharmaceutical grade ingredients carefully selected for their e cacy and safety. We avoid using ingredients that can be harmful or irritating ensuring our products prioritise skin and overall well-being. This inside-out and outside-in philosophy guides our product development. Our skin specialists play a vital role in this process,
“Rather than merely exfoliating the outer layers, our resurfacing technology is designed to rebuild the skin from within.”
providing personalised guidance and support to address unique skin concerns. With a deeper understanding of skin health, we help clients achieve radiant, confident skin that reflects their inner beauty.
How do your products target di erent skin types? At pHformula, we understand that inflammation is a universal underlying factor across all skin types, o en triggering various skin concerns. Our groundbreaking approach prioritises inflammation reduction, yielding exceptional results in addressing specific skin disorders. By targeting inflammation at its source, we empower skin to function optimally, revealing a healthier, more radiant complexion. Our proprietary PH-DVC methodology is designed to: Effectively address Hyperpigmentation, Ageing, and Acne, delivering personalised solutions for all skin types. Our experienced skin specialists collaborate closely with clients to tailor treatments, ensuring customised care that meets individual needs.
What are some common skin issues you see living in a climate like the Middle East and how do you solve this? In the Middle East, we recognise that environmental factors can intensify skincare concerns such as Hyperpigmentation, Ageing, and Acne. To address these issues, we adopt a holistic approach that targets the underlying inflammation driving these conditions. Our expertise in inflammation reduction enables us to develop tailored solutions for Middle Eastern skin types, characterised by increased melanin production, leading to hyperpigmentation, premature ageing due to sun exposure and dehydration and acne-prone skin, exacerbated by humidity and temperature fluctuations. Our PH-DVC methodology and personalised treatment prescriptions empower our skin specialists to enhance skin resilience. By addressing inflammation and customising our approach, we help Middle Eastern clients achieve healthier, more radiant skin. What’s the latest innovation at pHformula –how can we incorporate this in our routine?
Our latest innovation is in sun protection: a revolutionary, multifunctional SPF product. This lightweight, eye-safe formula not
“By targeting inflammation at its source, we empower skin to function optimally, revealing a healthier, more radiant complexion”
only shields the skin from harmful UV rays but also repairs DNA damage, addressing a critical aspect of skin health The key features of the SPF include carefully selected reef-friendly filters, broad spectrum protection from UVB, UVA, HEVL and IR and advanced technology to repair DNA damage. Proven clinical studies demonstrating soothing e ect and reduced redness caused by environmental factors. This innovative SPF product aligns with our commitment to science-backed, results-orientated experience.
This is The Precious Issue – what precious qualities do you think are necessary to succeed in business? To succeed in business, precious qualities include passion which is a driving force behind innovation; integrity which promises ethical decision-making and transparency, resilience which highlights adaptability in the face of challenges; curiosity, that sheds light on embracing learning and growth; and finally, empathy which focuses on understanding customer needs and concerns.
“The biggest reward with being a trichologist is seeing the development of patients, not only physically but their mental health and confidence shift”
What does the first 30 mins of you day look like, your morning routine? My alarm will go o at six in the morning. The first 30 minutes prepares me for the day ahead. I start with a cinnamon latte and check my schedule which is always back-to-back with meetings and appointments in the clinic. Ca eine is essential to get me in the zone. I will begin by removing my silk wrap which is an important part of my night-time routine to protect my hair before getting in the shower to carry on my daily hair-care routine using products like Nioxin and Shu Uemura and a quick blow dry before heading out the door in my scrubs. I jump in a black cab and am in the clinic before eight o’clock every morning to avoid any busy London tra c.
What was the vision from the outset for the Hannah Gaboardi clinic and what was the catalyst to launching? I have worked in the hair industry for over 15 years, whilst being a hairstylist I came across many women with hair-loss which resulted in them feeling insecure with their appearance. I found there was little direction or help and hair-loss was a taboo and shameful subject for most women. The final catalyst was a personal experience with my best friend. A er a tough battle with triple negative breast cancer, she was le with no hair. I saw how this impacted her greatly and felt the need to focus on this not only for her but many women who have gone through illnesses which a ect hair. I studied trichology and opened up my own clinic five years ago and have never looked back.
WORDS: AMY SESSIONS
PRECIOUS HAIR
Hannah Gaboardi, founder of the Hannah Gaboardi clinic, combines the finest scientific advancements in trichology with bespoke treatments to elevate hair care to the next level
What is the DNA of the Hannah Gaboardi clinic and have these evolved over time? The DNA of The Hannah Gaboardi Clinic started with multiple factors, my passion for haircare but also an empathetic and personal approach for women struggling with hair-loss. One of the fundamental pillars of the clinic is our customised treatment plans for patients, we factor in their personal and medical history to create the most successful plan. Some of our patients prefer a holistic approach where we alter their plan to less medication but factors like meditation or acupuncture to calm down the nervous system. As the clinic grows, we have evolved further, we value keeping up to date on newest innovations and products and updating this regularly for our patients to achieve best results. We also think it is fundamental to speak about hair-loss and work with charities and hospitals to raise awareness and help patients who may be less fortunate as this is the reason I started the clinic in the first place.
You take an in-depth approach to rebuilding what was lost and retaining what still exists – can you expand on the process? At the Hannah Gaboardi Clinic we pride ourselves in a scientific but also personal approach, we understand that hair-loss is a personal experience, and all patients have an individual bespoke plan. This is done through a DNA test which tests their genetics against all hair-loss medications on the market, this is essential and e cient, saving our patients vital time. We also conduct full panel blood tests, which shows what could be a ecting the hairloss internally, what essential vitamins and minerals deficiencies may be going unnoticed, as trichologist and hair specialist look at di erent levels than general doctors. Alongside an athome plan for all our patients, this allows patients to have control and improve the overall appearance of their hair. Our goal is for patients to feel confident enough in restoring their hair and avoid having surgeries or covering their hair-loss with wigs.
How important is a 360-degree approach to hair health in terms of food combined with your technique? At the Hannah Gaboardi Clinic we provide each patient with an at-home food plan to incorporate into their daily lives. A healthy balanced diet is extremely important for hair growth, a diet which includes iron rich foods along with nutrients like biotin and zinc, vitamin C and D help the body absorb what is necessary for healthy hair. A healthy diet is not only important to reduce hair-shedding which may be caused by deficiencies but helps create healthy plasma, which gives a higher success rate when having PRP injections.
How long does it take to start seeing a di erence? All individuals have a di erent time scale depending on how progressed their hairloss is. When patients follow their bespoke hair plan, taking supplements, using products and medication regularly, results begin to significantly show in a little of 12 weeks.
What are some of the worst culprits for hair thinning? There are many causes to hair thinning. In women one of main causes are hormonal changes, postpartum or menopause. Menopause can cause hair thinning and female pattern hair loss due to hormonal changes, primarily the drop in estrogen and progesterone. Lower estrogen shortens the hair growth cycle, while higher relative levels of androgens (like DHT) can shrink hair follicles, leading to thinning. Health issues like vitamin deficiencies, anaemia and thyroid imbalance is the main cause of hair shedding, alongside environmental factors like stress.
For those with female patterned hair loss, what can be done or reversed? Female Pattern Hair-loss is not reversible, however it can be managed and improved. In early stages of FPHL having the correct medication and treatments can maintain and reduce significant hair-loss. Medication is a long-term plan, medication like Minoxidil works by widening blood vessels, improving blood flow to hair follicles, and potentially prolonging the growth phase of hair follicles, which can lead to hair regrowth and a reduction in hair loss. A more advance prescription medication like finasteride or dutasteride works by reducing DHT (dihydrotestosterone) levels, a hormone linked to hair thinning. Treatments like PRP injections help by stimulating the scalp and promote new growth by revitalising hair follicles. With a combination of PRP and the correct medication patients gain visible progress and no further hair-loss. Did you always know you were going to build a global brand and expand beyond London, or has it evolved organically? I would have never guessed we would have expanded and grown in such a short amount of time; I’ve always envisioned going global as there is such a lack of direction when it comes to hair-loss. With the demand of women who su er with hair thinning and hair loss, it has become a less taboo subject leading to more conversations within friendships and families. Word of mouth has helped our business grow more organically. How did you approach partnering with the right labs to build your brand? As we grew and worked alongside the best doctors and surgeons, we created great relationships with our partnering labs. We believe that the most important thing is to look for besides results are values and honesty when adding to our brand. Before partnering and introducing any products to our patients, I make sure to trial them on myself. if it is not of the best quality and line up with my ethical views I will not move forward with any companies. All products and treatments have been trialled by our team.
What has been the most e ective marketing that has delivered sales and how do you see social media impacting this? For marketing we thrive on our results, we promote our page through an honest and realistic method. By using case studies with their before and a er results speak for themselves. Instagram does help patients internationally find our services and help them with guidance on their need for help.
What has been the biggest challenge in scaling the brand to date? The biggest challenge with the brand up to date is not being able to disconnect. Starting your own business from the ground up is extremely tedious and daunting. However, it is so rewarding and I love what I do. There is also high demand from patients to only see the face behind the brand and although I truly appreciate being so trusted, it is easy to fall into the trap of working extremely long hours resulting in being exhausted and overwhelmed.
What has been the biggest reward? The biggest reward with being a trichologist is seeing the development of patients, not only physically but their mental health and confidence shi . Hair-loss can be a vulnerable and embarrassing subject for a lot of women. A er visiting the clinic and being under our care it is rewarding to see their personal growth and removing negative stereotypes in terms of hair-loss.
“A healthy diet is not only important to reduce hair-shedding which may be caused by deficiencies but helps create healthy plasma, which gives a higher success rate when having PRP injections”
Who has inspired you in terms of business and life and why? My inspiration in terms of business was heavily influenced by the powerful women I grew up around. From the age of 11 I was raised by my grandmother who always taught me the importance of independence and self-su ciency. She taught me to fight hard for what I wanted as I saw her to do this herself, a hard worker, dedicated to do good and this has helped me achieve all I have today.
Do you believe in visualisation and how has it impacted our life? Manifestation and visualisation are extremely important for my business and personal goals. I prioritise making mood and vision boards, setting targets every quarter. This helps me keep on track while having a busy schedule. I also swear by manifestation books like Manifest by Roxie Nafousi, which help me keep grounded and plan for the future.
What daily practices do you undertake to ensure you stay in your best energy? With a busy schedule it is extremely important to keep to a healthy routine, this includes de-stressing and that could be by going for a facial or at the gym. Prioritising self-care is what helps me be the best version of myself, making sure I take my supplements, especially 5htp which helps balance my mood, journaling in the evening and having eight hours of rest keeps my energy high for the week. What advice would you give to someone wanting to start their own brand or business? My advice for someone wanting to start their own business is to always trust yourself, self-confidence is vital. When you trust your gut instinct you will always thrive. It is important to never trust small-minded people, they will never see the bigger picture. Life is about risks, and it is confidence, passion and hard work that get you to your goal.
This is The Precious Issue – what is the most precious piece of advice you’ve ever been given? The most precious piece of advice that has always stuck with me is: ‘be careful how you treat people on your way up, you may meet them again on the way down.” This has always reminded me to stay grounded and remember why I started being a trichologist.
The Beauty Shelf
Tania Santos Silva, founder of Lala Diamonds, discusses her hero beauty products
Alien Eau de Parfum Women
Perfume 60ml for Dhs540
Thierry Mugler
I’ve been wearing Alien since its launch in 2005. I’ve tried many di erent perfumes but always go back to it. It’s one of those things where people can smell me even if I’m not there.
Wash – Savon Liquide 500ml for Dhs111 Skandinavisk
During my Nordic travels, one of the hotels I stayed at had this amazing shower gel. I’m all about senses, if you close your eyes while showering with this one it’s like having a bath in the middle of a forest of pine treesenchanting.
Regenerating Body Oil 100ml for Dhs461 Ignae
This body oil is made in Azores, a Portuguese island. It keeps my skin hydrated for 12 hours. I’m a fan of it.
Leave-in Molecular Repair Hair
Mask 50ml for Dhs275 k18
If you’re like me and always changing your hair colour, you can’t skip this one. It worksit’s insane! I can’t leave without this hair mask.
Dore CC Cream 15ml for Dhs95 Erborian
Erborian is magic – Korean magic. It works in all weather conditions, gives you uniform skin, and is another favourite. The BB cream for eyes is also amazing.
Size Matters Eyelash Mask
Dhs40 Andreia Professional
Wow, this mascara is amazing! With just two strokes, my lashes look darker, bigger, and more voluminous.
Vinoclean Makeup Removing Cleansing Oil 75ml for Dhs99
Caudalie
For my oily and sensitive skin, this works wonders. It removes makeup, including eye makeup,
COMPILED BY: JOELLE ALBEAINO
and is gentle, leaving my skin feeling clean.
Brow Wiz Pencil Dhs120
Anastasia Beverly Hills
Good brows structure the face. These are my go-to daily brow brush and pencil.
Full-Bodied Foundation Brush 110 Dhs185 FENTY Beauty
A good foundation can’t work without a good brush, and this one is another favourite. Face and body. It works wonders.
Double Wear - Stay-in-Place
Foundation Dhs235 Estée Lauder
I’ve tried many foundations, and this is by far the best one for my skin. I mix 3W1 with 4N1.
Rosy Glow Blush Dhs175
Dior Backstage
Gives you summer vibes with a glow. Day and night.
Pro Filt'r Instant Retouch
Concealer Dhs119 FENTY Beauty
Use the concealer time and again - gently. Rihanna knows best. When properly blended, it turns your under-eye into glass skin. Love, love, love!
Original Skin Retexturizing Mask With Rose Clay 75ml for Dhs147 Origins
I do at-home facials at least twice a week, and this product is always included.
Vinoperfect Dark Spot
Correcting Glycolic Night Cream
50ml for Dhs176 Caudalie
I’ve been using it for the last couple of months, and my skin loves it. Dark spots are also fading, so I highly recommend it.
Blemish and Age Defense
Corrective Serum 50ml for Dhs505 SkinCeuticals
Well, we can’t leave without retinol and other acids, can we? This is one of my night favourites.
WORDS: SARAH JOSEPH
AM TO PM BEAUTY
Founder of her namesake jewellery brand, Noor Fares shares her morning to evening beauty routine
Talk us through your morning routine. I wake up in the morning at 7am and meditate while sitting in the dark on my bed. I then wash my face with the hydraring Shereene Idriss Facewash. While I brush my teeth with my sonicare toothbrush, my facewash is still on my acne prone skin. I then pat my face dry with a towel and then apply a serum followed by a light moisturizer by Shereene Idriss. However, I avoid using sunscreen unless the sun is very strong and I have to be exposed to it.
How does your evening routine di er? I put on incense and so music while I wash my face and brush my teeth. I take a shower or a bath. I brush my body with a dry brush, applying upward strokes to my skin, then I put on body moisturiser. I keep the lights very dim to prepare my brain to sleep. Most nights I put on my Dennis Gross red light mask to treat acne and scarring. It also acts as an anti-ageing. I get in bed with my kids who are already asleep and read a chapter of a book.
I avoid using electronic devices at night. Luckily, I am a good sleeper, and I fall asleep within minutes of switching o the lights and putting my head on my pillow. I like to use a silk pillow to avoid creases on my skin when I wake up. What are your go-to skincare products? I tend to use gentle, non-irritating skincare products that soothe and protect the skin’s barrier. Some go-to skincare products include the Shereene Idriss Major Fade Hyper Serum, The Biologique
Clockwise from top left:
Vital Skin Foundation Stick Dhs320 Westman Atelier; Jaipur Chant Eau De Parfum 50ml for Dhs550 Sana Jardin; Eye Defining Pen Dhs248 Tom Ford Beauty; Hydration Shampoo Dhs132 rahua; Exfoliating and Purifying Lotion P50 Biologique Recherche; Super Slick Lip Balm Breeze Dhs170 SIMIHAZE BEAUTY
Recherche Lotion P50, The Laroche Posay Zinc Spray, the Kama Ayurveda Body Wash and the Quantaderm Body Cream. Are you a fan of masks? Yes, I love doing a mask once or twice a week. My go to mask is Cellcosmet, which combines revolutionary cellular technology leaving my skin super so . How would you describe your approach to makeup? I have very sensitive skin that is prone to breaking out so even though I love makeup, I try not to wear it on every
day. I enjoy doing my own makeup and I am a fan of glitter and shimmer. What can always be found in your makeup bag? I always tend to keep my makeup quite natural for a youthful look. Hence, most of my makeup products include, the Atelier Westman foundation stick, the Atelier Westman highlighter, the Simihaze lipstick, the Huda Beauty mascara and Tom Ford liquid eyeliner. Which fragrance are you loving at the moment? Sana Jardin Jaipur Chant because
the scent transports me to India. Sana Jardin is an eco-conscious brand who uses flower waist to produce natural perfumes. I always wear the same for evening. Talk us through your hair routine. I only wash my hair thoroughly once a week with two shampoos and conditioner. On other days I just rinse it and apply conditioner on the ends. I use the Rahua shampoo and conditioner.
What is the most unusual item in your makeup bag? An Estée Lauder face roller.
SLEEK MOVES
STYLING: CAMILLE MACAWILIPHOTOGRAPHY: ŽIGA MIHEL I
BMW’s 7 Series and X7 merge power and prestige, characterised by their own bold individuality. Together, its commanding presence and elegant exclusivity showcases a progressive character at the forefront of luxury
MAKEUP & HAIR: KAROLINA KUROWICKA; FASHION ASSISTANT: ALE PLATZ; VIDEOGRAPHER: AHMED ABDELWAHAB; MODELS: ANDJELA BOSHESHKA AND ZAHRA HUSSAIN; LOCATION WITH THANKS TO ADDRESS GRAND CREEK HARBOUR; STYLING WITH THANKS TO MAGDA BUTRYM, ELISABETTA FRANCHI, AND MICHAEL KORS
2024
Championing incredible women of the region and beyond, the evening was a chic black-tie affair with a focus on positivity and integrity
This year the event returned with the aim to shine a light on and celebrate the outstanding achievements of women in their industries who live by the values we at Emirates Woman align ourselves with – integrity, authenticity, excellence, and strength.
We would like to extend our thanks to MC Rosemin Opgenha en, and guests including Khadija Al Bastaki, Senior Vice President of Dubai Design District, Ingie Chalhoub, Found-
er and President, Etoile Group, Amina Taher, Vice President Brand, Marketing, & Sponsorships at Etihad Airways (previous) and Founder, AT The Agency and Sheikha Al Mheiri, Entrepreneur and Founder, MAD Hospitality.
Over the last five years we have built on the 40-year heritage of Emirates Woman, cemented long-standing relationships, and fostered new ones to truly build a brand that is dedicated to championing and supporting the incredible women of the region and beyond.
“I
won the most prestigious title of the night, and I am so happy about it. I am so inspired by all the winners and even the nominees, I am glad to have won the Woman of the Year award.”
INGIE CHALHOUB EMIRATES WOMAN –WOMAN OF THE YEAR
Amy Sessions, Publisher/Editor of Emirates Woman, Ingie Chalhoub – Founder and President of Etoile Group, and Anthony Milne, Chief Commercial Officer of Motivate Media Group
“Awards globally do matter, but winning in my home country means the world to me.”
DIMA AYAD THE REFINEMENT ISSUE
“I
am honoured, humbled and excited to win this award. I am very grateful for it.”
ALIA
ZAKI THE WINTER ESCAPE ISSUE
“It feels so nice to even be nominated, let alone win. I didn’t think I would, but it feels great.”
SARAH LINDSAY THE ALIGNMENT ISSUE
“It is such an honour to win this amazing award and be amongst such amazing women.”
REBECCA TRESTON THE TECH ISSUE
“Winning this award reaffirms my belief that staying true to oneself is the most powerful tool for personal and collective growth. I am grateful for this recognition.”
HER HIGHNESS
SHEIKHA MOZAH BINT
MARWAN AL MAKTOUM THE AUTHENTICITY ISSUE
“As a young Emirati brand, I am very grateful and proud to have won this prestigious award. I thank Emirates Woman for discovering entrepreneurs and giving them a platform to be showcased.”
AISHA BINHENDI THE ABUNDANCE ISSUE
“I am so honoured and proud to win this award.”
HAYA JARRAR THE CREATIVITY ISSUE
“Honestly, unexpected. It’s been truly an honour and I am over the moon to be recognised amongst such an inspiring group of women.”
DINA ELSHURAFA THE BODY ISSUE
“Absolutely amazing. I couldn’t be happier to be recognised for what I do in the beauty industry.”
MICHELE BARCLAY THE SUMMER ESCAPE ISSUE
“Thank you to Emirates Woman and thank you to the team that has worked so hard on creating this platform.”
INGIE CHALHOUB THE VISIONARY ISSUE
“Winning this award came at the right time in my career. I owe this chapter to my family, friends and you guys for supporting me no matter what decision I make and where I am in my life.”
AMINA TAHER THE BOLD ISSUE
“Besides being a great personal achievement, this recognition emphasises d3’s instrumental role in nurturing a global community that is driving Dubai’s creative economic strategy and collaboratively advancing the goals of the Dubai Economic Agenda D33.”
KHADIJA AL BASTAKI THE EDITOR’S CHOICE
Amna Mohammad Karmostaji
Dr. Eng. Suaad Alshamsi
Ryan Gibb
Rosemin Opgenhaffen
Amina Taher
Amy Sessions and Khadija Al Bastaki
Xavier Hottinger and Nadine Kanso
Odette Campbell and Gabriella Bjersland
Omar El Bustami and Hadil Al-KhaitibLayla Kardan
MANIFEST
Roxie Nafousi, self-development coach, inspirational speaker, and manifesting expert discusses transforming your life and trusting your gut
What does your morning routine look like? My morning routine is all about setting myself up in the best possible way — mentally, emotionally, and spiritually. I wake up early (but naturally, I haven’t used an alarm in years!), and the first thing I do is repeat positive affirmations. This is when my subconscious is most susceptible, so I take advantage of that moment to instil empowering thoughts. Then, I make myself a cup of co ee and enjoy it in peace. I also find 5-10 minutes to meditate, which helps me centre myself and set my intentions for the day. This routine isn’t about perfection; it’s about creating a space where I feel aligned and ready for whatever comes. Did you always know you would be entrepreneurial, and what was the catalyst for this? Honestly, I don’t think I always knew it would look like this. But I did always know I wanted to do something where I could positively impact people. I definitely think my entrepreneurial spirit comes from my dad – watching him navigate come from nothing was so inspiring to me, and he was teaching me about business from when I was just kid. The catalyst was really when I began to understand the power of my own mindset –realising that my thoughts were shaping my reality. I saw how stepping into my authentic self-allowed me to create a life I wanted, rather than the one I thought I ‘should’ live. That realisation led me down a path of taking risks, trusting my intuition, and embracing my entrepreneurial spirit. Have you always trusted your gut? No, trusting my gut wasn’t always my natural state. In my early years, I second-guessed myself a lot. I remember times when fear or shame spoke louder than my intuition. But every time I ignored my gut, I felt the misalignment deeply. Over time, I realised that my intuition was my most honest guide. Trusting it has taken practice, especially when it’s led me down paths that others didn’t always understand. Now, it’s a non-negotiable –my gut is my compass. It was a bold move to write a book — did you already have connections in the publishing world, or was it a leap of faith? It was absolutely a leap of faith. When I decided to write MANIFEST, I didn’t have any connections in the publishing world, but I knew I had a message that needed to be shared. I believed in the value of what I wanted to say, and I trusted that if I put my heart and soul into it, it would help whoever was meant to read it. It was about staying open and not letting my own doubts get in the way.
You’re now speaking to hundreds at your events – were you nervous before your first
WORDS: AMY SESSIONS
event of this size, and how did the public speaking start? I was definitely nervous before my first big event. I’d done smaller talks and workshops but stepping onto a stage with hundreds of people watching was something else entirely. The nerves were there, but they were mixed with excitement. I hosted my first workshop in November 2019, and it’s been incredible to watch them grow – for me it’s my favourite part of my job. Even if I’m having a tough day, getting on stage brings me alive because I love feeling the energy of everyone in the room. What is the most important thing you’ve manifested? The most important thing I’ve manifested is my confidence. I’ve created a life that aligns with who I truly am and has allowed me to be proud of the person I am, and that’s been the greatest gi of all. Everything else – the career, the relationships, the opportunities – they all came from first finding and manifesting my own self-acceptance and authenticity. It’s a continuous journey but manifesting that core sense of self is the foundation for everything else. What supports our ability to manifest? Belief and alignment are key. You need to truly believe that what you desire is possible, and you need to act in a way that aligns with that belief. It’s about being clear on what you want, taking inspired action, and letting go of any attachment to the outcome. Self-worth plays a huge role as well – you need to believe that you’re deserving of what you’re manifesting. What hinders our ability to manifest? Doubt and fear are the biggest barriers. Self-sabotage, limiting beliefs, and an unwillingness to step out of your comfort zone can all hinder manifestation. When we hold on to beliefs that say we’re not good enough or that it’s not possible for us, we block the flow. It’s crucial to identify those limiting beliefs and replace them with ones that serve us. Manifesting requires courage – the courage to think big, act big, and trust the process. You highlight turning jealousy into inspiration. Where does jealousy come from, and have you ever experienced this from your circle as you became more successful? Jealousy o en comes from a feeling of lacking – like there’s not enough to go around, or like someone else’s success highlights something we feel we’re missing. I’ve definitely felt jealousy in the past, and I’ve also felt it from others. It’s human, but what matters is how we choose to respond to it. Instead of letting it fester, I use it as a signpost. It’s a reminder of what I value and what I desire for myself. When we see jealousy as a form of inspiration, it becomes a motivator instead of a barrier.
You’ve also transformed your body – did you change your approach to wellness with your mindset? Absolutely. My physical transformation wasn’t just about changing how I looked – it was about aligning my body with how I wanted to feel. I realised that wellness isn’t about punishment or fitting into a specific mould; it’s about self-love, movement that brings joy, and nourishing myself from a place of care. Shi ing my mindset from restriction to love made all the di erence. How do you balance being commercial while staying true to yourself? For me, it’s all about authenticity. I make sure that whatever I do is in alignment with my values and who I am. When an opportunity comes up, I ask myself: Does this feel right? Is this in line with my message and the life I want to create? I’ve learned that the truer I am to myself, the more successful I’ve been. People resonate with authenticity, and when you’re genuine, everything flows naturally – even the commercial aspects.
Social media is part of the mainstream. How do you manage to do this in such an e ortless way? It hasn’t always felt e ortless! I think what helps is being real – not just sharing the highlight reel but also the struggles, the lessons, and the growth. I make a point to connect, not just broadcast. My audience feels like a community to me, and that’s what makes it special. I try to remember that social media is a tool – it’s about using it with intention, sharing from a place of value, and not letting it define my worth. What advice would you give to someone wanting to bring their best self to the surface? Start by getting honest with yourself. Who are you when no one is watching? What do you truly value? Bringing your best self forward is about removing the layers of what you think you should be and stepping into who you are, unapologetically. Embrace your uniqueness, be willing to get uncomfortable, and trust that you are enough just as you are. And remember – your best self isn’t a final destination, it’s a lifelong journey.
What does being bold mean to you, and who for you is bold and brave? Being bold is about being true to yourself, even when it’s not easy. It’s about taking risks, choosing authenticity over comfort, and going a er what you want, despite the fear. To me, boldness is in the everyday actions –the decisions that align us with our truest selves. My sister, Rana, is one of the boldest people I know. She shows up for her community, she’s fiercely herself, and she’s not afraid to be vulnerable. That, to me, is the ultimate form of bravery.
WORDS: RUMAN BAIG
LEGACY LEADERSHIP
Amira Sajwani, Founder & CEO of PRYPCO, on carving her unique path in real estate, leveraging innovation to make property investment accessible to all while forging a legacy beyond her family’s entrepreneurial roots
PRYPCO aims to democratise real estate investments. How did you conceptualise this? PRYPCO was born from the vision of making real estate accessible to everyone by breaking down traditional barriers. Through technology, we created a platform that simplifies the process and enables “Real Estate Freedom.” PRYPCO Blocks, our fractional ownership vertical regulated by DFSA, allows investments in Dubai real estate with as little as AED 500, making property ownership achievable for all. We've fully funded nine properties already, proving strong demand and highlighting the growing interest in Dubai’s real estate market.
What does “Real Estate Freedom” mean at PRYPCO? “Real Estate Freedom” is about removing restrictions so that individuals can buy, sell, manage, and invest without financial barriers. PRYPCO o ers a one-stop solution, covering everything from mortgage options to the UAE Golden Visa. With PRYPCO Mortgage, we’ve partnered with over 18 UAE banks to o er e cient home loan services, including pre-approvals and competitive refinancing options. In August 2024, we hit our highest single-month disbursal of AED 500 million, reflecting the demand and impact of our approach in Dubai’s property market. What innovations are coming next in real estate, and how is PRYPCO preparing? The proptech landscape is evolving, and PRYPCO is ready to lead. We’ve unified various real estate services into one platform, making it accessible to brokers, agents, buyers, and developers. This consolidation simplifies the real estate journey, catering to the growing interest in Dubai as a place to live and invest.
I’m thrilled to see the industry transformation we’ll bring in the years ahead. You’ve launched ventures across di erent sectors. What drives your entrepreneurial diversity? Growing up, I watched my father, Hussain Sajwani, diversify DAMAC Group across six industries worldwide. That taught me to adapt and evolve continuously. Inspired by his journey, I founded PRYPCO and Amali Properties with my brother, Ali, aiming to innovate across sectors. Diversification challenges us to drive growth and make a meaningful impact in every industry we enter. What advice would you o er to aspiring female entrepreneurs? Resilience is key. The entrepreneurial path is challenging, but perseverance, adaptability, and a commitment to continuous learning are essential. Embrace each challenge as an opportunity for growth. Trust your abilities, break through barriers, and know that every experience shapes your success.
How do you balance managing multiple ventures with personal commitments? I’m highly organised and address tasks immediately to maintain balance. E ective delegation and an empowered team are crucial. While weekdays are work-focused, I ensure quality family time, like putting my daughters to bed, and I fully disconnect on weekends. This balance lets me be present in both my career and family life.
What do you consider your greatest entrepreneurial achievement? My greatest achievement is seeing the impact of PRYPCO and our other ventures on clients and communities. We’ve democratised real estate investment, fostering financial inclusion and al-
lowing people from diverse backgrounds to build wealth. Success, for me, is about creating positive change, addressing real needs, and contributing to society’s betterment. How did your educational background shape your approach to business and leadership? Education taught me critical thinking and problem-solving, both essential for e ective leadership. It instilled a focus on ethical and sustainable business practices, which I carry into every venture.
As an advocate for women in business, what changes would you like to see in the UAE’s business ecosystem? The UAE has made significant strides in empowering female entrepreneurs, but more funding tailored to women-led ventures and mentorship programmes would further support women’s success and reinforce the UAE's leadership in gender equality.
What does success mean to you, both professionally and personally? Professionally, success is building sustainable businesses that positively impact their communities. Personally, it’s balancing career with giving back to the community and enjoying a fulfilling life with my family.
This is Precious Issue – what is the most precious thing to you? Family is my most cherished aspect of life; they are my foundation and support system. We were raised to prioritise family above all else and to always look out for one another. This principle guides us not only in our personal lives but also in our business endeavours. It’s the reason we have been able to build a successful family business across generations, and we owe this to our father, Hussain Sajwani, and our mother.
PRECIOUS
The Emirates Woman team shares all the sentimental pieces they value the most
Amy Sessions
PUBLISHER / EDITOR
EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? Measure twice, cut once. What is a precious memory to you? It will never be something I don’t appreciate, seeing people thrive because of a connection I have had some small part in making. There are too many to mention but getting behind a person
or brand in its early days, recognising that talent and helping it grow is magical and I am always grateful for my gut which guides me to these opportunities. We all feel our best when we act in service of others. What was a precious trip you’ve been on and why? My first trip to an AMAN unlocked a new level for me of what can be done in terms of high-touchpoint service and attention to detail. I’ve been a huge fan ever since. What value that you uphold to you is the most precious? Integrity and authenticity.
Olga Petro SENIOR ART DIRECTOR EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? The most precious advice I’ve ever received is to tackle everything with passion and kindness because they really spread to those around you. Passion
drives creativity and determination, while kindness sets off a ripple effect that makes everything more uplifting. Whether it’s at work, in relationships, or just going through everyday life, putting that kind of energy and care into what you do, creates a cycle of positivity that’s truly contagious. What is a precious memory to you? Those carefree moments that remind me to enjoy life!
What was a precious trip you’ve been on and why? The most precious trip I’ve ever taken was to Chile, where I explored both the Atacama Desert and Patagonia in the far south. Patagonia’s towering mountain peaks, vast landscapes, and beautiful fjords were absolutely breathtaking, while Atacama’s unique beauty was equally awe-inspiring. Being immersed in nature and the peaceful silence made the entire experience truly unforgettable. What value that you uphold to you is the most precious? Honesty.
Ruman Baig
DIGITAL EDITOR
EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? The most precious advice given to me was by a mentor who said - “People may not remember what you did, but they will always remember how you made them feel.” This is something I live by.
What is a precious memory to you? From the time I turned 18 and became financially independent, I wanted to take my parents on the holy pilgrimage to Makkah and Madinah in Saudi Arabia. This year, I fulfilled this wish and travelled with them. I may have many other wishes that I will tick o my bucket list, but this will forever be the most precious.
What was a precious trip you’ve been on and why? This summer I travelled to Sri Lanka, and for many reasons, this trip will always remain precious to me. The scenic beauty of a wildlife national park, hugging the panoramic Indian Ocean, provided me with the best of both worlds mother nature had to offer. The company of childhood best friends is always an additional bonus.
What value that you uphold to you is the most precious? For me, respect and integrity remain to be the cornerstone of everything I do.
Sarah Joseph
DIGITAL STYLE EDITOR
EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? To always live life to the fullest. Life is too short to live one with regrets. If you want to start that business, travel or try a new activity – go for it, don’t wait too long.
What is a precious memory to you? It’s always the small joys that make me happy. Having an a ernoon tea with my father was one of the most precious memories I’ve had this year at Josette. We laughed and enjoyed some amazing pastries together. What was a precious trip you’ve been on and why? This year, I went to Milan with my best friends, and it was one of the most memorable experiences. We had the most delicious pasta, visited sites such as the Duomo, the Fondazione Prada and even enjoyed some vintage shopping. Milan truly has my heart, and I can’t wait to go back. It was beautiful to observe the style of everyone there – both old and young.
What value that you uphold to you is the most precious? For me, integrity and empathy are extremely important. We never know what someone is going through – hence, a smile or a helping hand can always go a long way.
Camille Macawili
FASHION EDITOR
EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? Sometimes you don’t get what you want not because you’re a failure, but because it’s not meant for you and eventually it will make sense. If it does find its way back, there were some lessons needed in between. This applies to all the facets of my life whether it’s a bag, a relationship, or a personal goal. What is a precious memory to you? My solo trips are some of my precious memories I treasure – that’s when I find out things, I didn’t know about myself. What was a precious trip you’ve been on and why? It would have to be our family trip to Tokyo last year where all of us in the family - my parents, brothers, sisters-in-law, including my nieces and nephews, were able
to join despite all the challenges with logistics and planning a holiday for a group of 11 people. It’s precious to me to have everyone in a new place and create core experiences – something I will never forget! What value that you uphold to you is the most precious? Open mindedness, empathy, and ambition. Having a set of these values can push you forward personally and professionally – if you allow it to!
Joelle Albeaino
GROUP MARKETING MANAGER EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? ‘If it costs you your mental health, then it’s too expensive.’In a world that o en demands so much, it's easy to sacrifice our mental peace. Always choose what calms your soul and let go of anything that dims your light. What is a precious memory to you? A core memory for me is when I decided to get my dad's name tattooed on my arm in Arabic, using his handwriting. I took a piece of paper where he had written his name and went to the tattoo parlour. When I got home and he saw it, he started crying. That moment was truly special and emotional. What was a precious trip you’ve been on and why? In 2019, I celebrated my birthday in Amsterdam, my favourite city! I try to visit o en because I love it there. I was with a few close friends, and the entire trip was fantastic. For my birthday eve, we had dinner at my favourite seafood restaurant, and it was heart-warming to be surrounded by positive energy and great people. What value that you uphold to you is the most precious? I can say that my three core values are empathy, adaptability, and courage. Empathy at the heart of it all and it’s the foundation that helps me connect with others on a deeper level.
Chaitali Khimji
GROUP SALES MANAGER
EMIRATES WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? To always believe in myself and never give up. Embrace your confidence always and you’ll be closer to your goals.
What is a precious memory to you? My most precious and beautiful memory will always be me holding my newborn son for the first time in my arms. It felt like the most precious and beautiful gi of life. What was a precious trip you’ve been on and why? My trip to Mauritius was one of my most memorable holiday, spent with my loved ones and celebrating a milestone birthday on beautiful beaches with scenic views.
What value that you uphold to you is the most precious? Integrity, passion and positivity are most precious values I uphold in my personal and professional life.
Vibha Monteiro
DESIGNER
EMIRATES
WOMAN & EMIRATES MAN
What is the most precious piece of advice you’ve been given? Always make time for the people who matter; life gets busy, but loved ones are important.
What is a precious memory to you? The moment I completed my first lap in the pool. Overcoming my lifelong fear of water felt exhilarating. It changed how I perceived my fears as well.
What was a precious trip you’ve been on and why? The most precious trip I experienced was a spontaneous one to Coorg, India, with friends during college. As someone who usually relies on meticulously planned itineraries, it taught me the joy of catching an unplanned bus at dawn, eating like the locals and not having to worry about making it to my next planned spot on time. What value that you uphold to you is the most precious? Compassion – Showing empathy and kindness towards others.
WORDS: SARAH JOSEPH
SWEET FIX
Co-founder of Dubai’s Viral chocolate, FIX Dessert
Chocolatier, Sarah Hamouda, shares her journey as an entrepreneur
What inspired you to launch FIX Dessert Chocolatier? My journey to launching FIX began with a really intense pregnancy craving for something unique and delicious that I couldn’t find in stores. This sparked the idea: why not create my own chocolate bars that go beyond the ordinary? I wanted to cra a special product that combined my passion for culinary arts with unexpected flavours and textures. It wasn’t just about making chocolate; it was about creating an experience that would make people say, “Wow, this is di erent!” And that’s how FIX was born – a fusion of my love for innovative desserts and my entrepreneurial spirit. How have your previous roles supported launching FIX? Before launching Fix Dessert Chocolatier, I had a diverse career in business, primarily in the education sector, where I consulted for Ministries in the Middle East. This experience honed my leadership skills and strategic thinking. My love for travel has introduced me to various cultures, inspiring me with their unique flavours and traditions. I’ve always had a passion for creating and innovating, and finally decided to merge my business expertise with my desire to cra unique experiences. This journey with FIX allows me to express my creativity daily and share my passion for chocolate with the world.
All your bars are handmade – how important is the quality of ingredients to you and why? Quality and consistency are everything for us! Each of our bars is handmade, and we take immense pride in selecting only the best ingredients. We believe that the true flavour
The flavours are all inspired by the Middle East – tell us more. Our flavours are a celebration of di erent cultures and traditions in the Middle East. We draw inspiration from beloved treats like dates, baklava, and knafeh, while also embracing experimentation and innovation. The beauty of Dubai is its melting pot of cultures, allowing us to mix local favourites with global influences. For instance, we incorporate ingredients like cardamom and sa ron into our chocolates, creating combinations that are both familiar and intriguing. Each flavour tells a story, and we love sharing it with our customers.
Sheikh Hamdan bin Mohammed Al Maktoum created a bespoke – how did this feel in terms of achieving recognition as a brand? Collaborating with His Royal Highness Sheikh Hamdan bin Mohammed Al Maktoum was truly a surreal experience! It was an incredible honour to cra a unique flavour tailored to his personal taste, particularly one featuring Emirati Halawa. The whole process took months of development, and seeing our work recognised by someone so influential in the community was incredibly humbling. It’s moments like these that remind us why we do what we do. The support from His Royal Highness fuels our passion and motivates us to keep innovating and pushing the boundaries of creativity. What advice would you give to your younger self? If I could speak to my younger self, I’d definitely say, “Don’t hold back – embrace your creativity!” There were times I hesitated to pursue my culinary dreams because I was focused on my corporate career. Looking back, I realise that blending my business expertise with my passion for food has been one of my most fulfilling journeys. I’d encourage myself to trust in my vision and be fearless in pursuing what truly excites me. Life is too short not to follow your passion!
and texture of our chocolate can only shine through with high-quality components. When a bite is taken from one of our bars, it should be a transformative experience –rich, indulgent, and unforgettable. We’re committed to using premium ingredients that elevate the overall experience, ensuring that our chocolates are not just treats, but memorable moments.
After going ‘viral’ scaling to match demand takes grit – how do you maintain quality? It’s been quite a wild ride since we went viral! What started as just my husband and I in our kitchen has rapidly grown into a larger team, which we plan to expand further. The surge in demand has been both exhilarating and overwhelming, especially a er that viral TikTok video! To maintain quality, we focus on streamlining our processes without compromising on cra smanship. We’re constantly exploring ways to increase our production capacity while ensuring that each bar reflects the love and care we put into it. It’s definitely a balancing act, but our commitment to quality always comes first.
What is next for FIX? We’ve got some really exciting plans in the pipeline! The community we have built has been incredibly vocal about wanting more flavours, especially a er the launch of our Midnight Edition. Based on their feedback, we’re already brainstorming new combinations that will keep our o erings fresh and innovative. Plus, we’re eager to expand beyond Dubai, with plans to launch in Abu Dhabi on Deliveroo. It’s a thrilling time for us, and I can’t wait for our fans to experience what we have coming up! Currently, the only way to purchase our bars is through this partnership has been a game-changer for us, as it allows our fans to have our chocolate delivered right to their doorsteps – making it incredibly convenient. Before this partnership, our delivery options were quite limited, but now customers can enjoy our desserts on-demand. We’re thrilled to be able to reach more people and make it easier for everyone to indulge in our chocolate! This is The Precious Issue – what are the precious qualities necessary to succeed in business? I believe that resilience, adaptability, and genuine passion are absolutely essential for success in business. The journey is o en filled with ups and downs, so having the grit to push through challenges is crucial. It’s also important to stay connected with your community – listening to their feedback helps guide your growth and keeps your o erings relevant. Ultimately, it’s all about creating meaningful connections and delivering an experience that resonates with people.
“It’s all about creating meaningful connections and delivering an experience that resonates with people”
WORDS: CAMILLE MACAWILI
SCENTS & SENSIBILITIES
Julien Pruvost, Creative Director at Trudon, discusses harnessing the power of scent to elevate every space
Renowned for cra ing beautifully designed and fragranced candles, Trudon has been elevating spaces since the 1600s, always aligning with its core DNA of focusing on artisanal excellence and optimal fragrance.
What do the first 30 minutes of your day look like, your morning routine? It might sound a bit intense, but I wake up early before my wife and children. I brush my teeth, meditate for about four minutes, take a three-minute cold shower, and follow it up with the Wim Hof breathing method. A er that, I do some stretching exercises and finish with a large glass of water. The brand has been around for 300+ years. How has the brand evolved since its inception and maintained such a following? Trudon’s identity as a “brand” really started to develop in the mid-2000s. Before that, we primarily focused on making products similar to what our ancestors made, like church candles, candles for lighting, and decorative pieces. The modern scented candles we produce today came much later in our history. Although we’ve been craing scented candles since the late 18th century, today’s version blends centuries of expertise with modern-day living. This combination of tradition and authenticity has allowed us to attract a loyal following in recent decades. Why do you think the brand has been so successful? Did you ever imagine it to be where it is today? Trudon’s success stems from staying true to its roots while generously sharing its history and heritage through its products and storytelling. We’ve managed to strike a balance between classicism and modernity, which resonates with people.
What are the core principles that define the DNA of the brand? Our fragrances are deeply rooted in history, with themes that reflect universal concepts. There’s Religion, which captures the essence of spirituality, Royalty, which connects us to French history and our regal past, and Revolution, which symbolises renewal and avant-garde thinking.
What led to scaling the brand and the launch of the new store in DIFC? As a heritage luxury brand, we strive to make our products accessible around the world. Dubai, with its strong perfume culture and global appeal, is a perfect fit for Trudon. Having a store in such a dynamic city, a cultural hub of the world, is not only logical but also a privilege.
“This combination of tradition and authenticity has allowed us to attract a loyal following in recent decades”
What are your brand signatures and which products are driving sales in the Middle East? Our signature candle fragrances include Ernesto, Cyrnos, and Joséphine. For fine fragrances, Mortel, Mortel Noir, Elae, and Bruma are very popular. In terms of size, our single wick Classic candles are always in demand, but our giant five-wick candles also make an impact, especially for larger spaces or as a statement décor piece. Trudon has grown into a major brand with stores worldwide. Design wise, how do Trudon’s creative sensibilities appeal to the local culture and market? We always stay aware of local preferences, but in today’s fast-paced world, trends and habits change quickly. Our
approach is to o er a diverse range of fragrances, each cra ed with Trudon’s signature touch. It’s important to provide variety while maintaining our unique identity. Trudon has become a signifier of good taste. How would you characterize the packaging and visuals of Trudon? Trudon’s packaging is a blend of history and modern aesthetics. It’s classic, timeless, and versatile – something you can gi to anyone, from a spouse to a friend or colleague. The design is so well thought out that people often keep the boxes and candle vessels long a er they are done with their candles. Your vision is crucial. How do you see the brand developing over time and what’s on the horizon? Trudon will continue to grow in the world of fine fragrances. We plan to expand our collection with more creative and unique scents while continuing to honor our wax cra smanship, as it will always represent its raison d’être.
This is The Precious Issue – during your precious time, which Trudon essentials do you reach out to after a hard-earned week? I like to use the Cyrnos di user for my entryway and light an Alabaster Vesta candle in my living room. If I’m entertaining, I’ll set the table with our taper candles, like the Madeleines.
COMPILED BY: RUMAN BAIG
WORDS
Some of the most incredible women we know share their most precious advice
Ingie Chalhoub
FOUNDER AND PRESIDENT, ETOILE GROUP
“Trust in your vision and stay true to your passion. Don’t be afraid to take risks and embrace challenges as opportunities for growth. Surround yourself with a supportive and talented team of like-minded individuals, and never underestimate the power of building strong relationships. Lastly, always prioritise maintaining an innovative and sustainable mindset, as they are essential for long-term success and impact.”
Nadine Kanso
FOUNDER, BIL ARABI
“Think big and have the strength to find your individual voice at an early age. I would encourage my younger self to embrace audacious dreams and have faith in my abilities to overcome obstacles. I believe that each Arab woman has such a unique story to share with the world, and I would love to encourage the younger generation to strive toward achieving their goals without allowing self-doubt to hold them back.”
Khadija Al Bastaki
SENIOR VICE PRESIDENT, DUBAI DESIGN DISTRICT
“Challenging old ways of thinking is crucial for innovation and staying relevant. At d3, we encourage open dialogue, diverse perspectives, and a culture of continuous learning. This approach helps us question established norms and explore new possibilities. By creating a space where unconventional ideas are welcomed, we pave the way for groundbreaking solutions and strategies. The goal is to keep expanding this further.”
Sheikha Al Mheiri
FOUNDER, MAD HOSPITALITY
“I learned to embrace setbacks as part of the process, rather than barriers. This evolution has made me more confident in taking risks and exploring unconventional paths, knowing that growth o en comes from the unexpected.”
Yasmin Al Mulla
FASHION DESIGNER
“Embrace the power within yourself and dare to pursue your dreams. Starting a business is an extraordinary journey of self-discovery and growth. Trust your instincts, and believe in the unique vision you have for your venture. Remember that passion and purpose are the driving forces that will keep you motivated through challenges and triumphs alike.”
Dr. Aisha Butti Bin Bishr
DIRECTOR GENERAL, SMART DUBAI
“Embrace lifelong learning and stay curious. The world is changing rapidly, and staying ahead requires a commitment to continuously upgrading your skills and knowledge. It’s also important to find a purpose that aligns with your career goals. Success comes from not just achieving personal milestones but also making a positive impact on the community and society at large. Lastly, don’t be afraid to take risks and step out of your comfort zone; this is where true growth happens.”
Dr. Eng. Suaad Alshamsi
FIRST UAE FEMALE AIRCRAFT ENGINEER
“We’ve all been there. We feel stuck by feelings of self-doubt and inadequacy. These feelings overwhelm us, leaving us feeling un-
empowered, out of control, and even hopeless. Although these feelings are just a part of the human condition, there are many things that you can do to get out of that slump and feel more empowered in your life. Positive a rmations during struggles helps us to take action to finish what we have to do and challenge the negative thoughts. It gives us the ability to do what we love with passion, always.”
Duha AlRamadhan
FOUNDER, AUBADE
“The road ahead isn’t easy, there will be moments that will break you, there will be days you want to give up and just quit the business you’ve started. But you will always come out of it stronger and more resilient than before.”
Fatma Al Otaiba
FOUNDER, ODEEM
“Age should never hold you back, take the leap fearlessly, regardless of your stage in life. Embrace learning as you go, whether in a familiar territory or uncharted waters. Avoid comparison and focus on your unique journey. Embrace the supportive environment the UAE provides for women in business and seize every opportunity to thrive. You have the potential to make a remarkable impact, so believe in yourself and let your entrepreneurial spirit soar.”
Butheina Kazim
FOUNDER, CINEMA AKIL
“My advice for women is to not be afraid to be considered an outcast or maverick as most great ideas, voices, and originality come from the bravery of those in the periphery. You don’t need a role model – just jump to your own calling and carry your voice firmly.”
Huda Kattan
FOUNDER, HUDA BEAUTY
“Trust your gut. I think that your very first, deep-down instinct will most likely lead you to the right decision for you. Another important practice for me is self-love. Loving yourself is a discipline that I take very seriously in both my personal life and work life. Not only will it leave you feeling good, but also stay creative, live comfortably and most importantly, be present.”
Her Highness Sheikha Jawaher bint Abdullah Al Qasimi
DIRECTOR, SIFF AND FANN
“I feel there is always more to achieve and more to o er, especially in the education and media industry. Aim for more success and achievements in the near future, whether it be small or on a global scale, it all makes a di erence.”
Amira Sajwani
FOUNDER AND CEO, PRYPCO
“Never give up on your dreams. No matter what anyone tells you, remain steadfast in your aspirations. No matter how many times you feel discouraged by someone telling you cannot, don’t sway your determination. Refuse to be swayed by those who dismiss your potential. To those venturing into a new business, I advocate starting o with confidence and commitment to success. You may encounter obstacles or barriers, but these should never be allowed to thwart your progress. So, embrace each challenge as an opportunity to learn and grow, and remember that the road to success may be marked by trials, but there is no limit to what you can achieve in the world of business.”
Alison Loehnis
FORMER PRESIDENT, NET-A-PORTER
“Trust your instinct. Go with your gut. Don’t be a slave to your CV. If it’s something that you find interesting and if it’s the right move for you, then it’s the right move for you and
whether it creates the CV that you have always dreamed of don’t worry about that so much. I would say find out what you like to do, take your time, ask questions and just go for it. I know that might sound easier said than done, but you have to kiss a few frogs, so to speak. Your first job is not necessarily the job you stay with forever and that’s okay.”
Nora Al Ramadhan
CO-FOUNDER AND CEO, APOTHECA BEAUTY
“Allow your femininity to be your advantage and source of strength; ask for help when you need to, forgive yourself and do not get discouraged. O en, when one door closes, another opens.”
Fatma Almheiri
ENTREPRENEUR
“Stay adaptable, resilient, and committed to your vision. Entrepreneurship requires dedication, but with determination and passion, women can achieve success in their business ventures.”
Salama
Mohamed FOUNDER, PEACEFULL
“Invest in yourself and when needed, ask for help and guidance from experts within their desired fields or industries. External parties can be beneficial and helpful in many ways, other than fiscal. They can also o er support, advice, direct and sometimes, that is worth more than an investment.”
Her Highness
Sheikha Latifah Al Maktoum
EMIRATI INTERNATIONAL SHOW JUMPER
“Surround yourself with like-minded people, those who bring out the best version of you. I cannot control everything and sometimes that can be hard to accept. I have learned though that I can only control what I do and how I react to things so that’s what I try to focus on.”
Fajer Fahad
CO-FOUNDER, BEAULINE BEAUTY
“Keeping everyone motivated when things are hard or when we are busy can be the most challenging. Communication is key in any organisation.”
Her Highness
Sheikha Sana Al Maktoum
FOUNDER, SANA AL MAKTOUM FINE JEWELLERY
“The persistence to always move forward and improve in Dubai trickles down from His Highness Sheikh Mohammed bin Rashid Al Maktoum and flows through the veins of every resident of the city. That mindset is infectious and helps me strive to do better every day.”
Dr Barbara Sturm
FOUNDER, DR BARBARA STURM
“It’s interesting to look at di erent facets of life and be inquisitive about multiple things. I always liked to swim against the mainstream, and I see skin and overall wellness through the prism of combatting inflammation through ingredient science.”
Mona Bin Kalli
FORMER EXECUTIVE DIRECTOR, DUBAI LADIES CLUB
“Living a fearless life is not about never feeling afraid or taking unnecessary risks. It’s about gathering the courage to face your fears and move forward in spite of them. Feel it, breathe through it and do it anyway. Actions build courage. I am blessed for my family; they are my motivation and inspiration.”
Amina Muaddi
FOUNDER, AMINA MUADDI
“I su ered a lot from stress when I started my first company. I would advise people to learn how to accept things they cannot change. God knows better, his plan is always better than ours.”
OF WISDOM
WORDS: AMY SESSIONS
PRECIOUS PEACE OF MIND
We discuss creating a calm nervous system and what a precious gift peace of mind is with Marisa Peer, founder of RTT (Rapid Transformational Therapy)
Why is it important for us to cultivate a calm nervous system, and what can happen if we don’t? Cultivating a calm nervous system is vital for our overall well-being. When our nervous system is calm, we can think clearly, make better decisions, and connect more deeply with ourselves and others. On the other hand, con stant stress or anxiety can lead to various mental and physical health issues, including depression, insomnia, digestive problems, and a weakened immune system. If le unaddressed, these challenges can even escalate into more serious health concerns. Imagine trying to navigate life in the midst of a storm without a safe harbour. Prioritising calm al lows us to weather life’s challenges with grace and resilience, helping us feel grounded and in control no matter what comes our way.
What do you find are the biggest disruptors to a peaceful mind, and how can RTT help to solve this? The biggest disruptors to a peaceful mind o en stem from negative self-talk, unresolved trauma, unhelpful belief systems, a lack of connection to your purpose and passions, and the burden of societal pressures and comparisons. This is where Rapid Transformational Therapy (RTT) comes in, shining a light on these issues and providing a powerful pathway to uncover and reframe the root cause of the problem rather than just addressing the surface symptoms. During an RTT session, we work together to reframe any limiting beliefs that have been holding you back and fuelling your inner critic. We then replace those beliefs with a new, empowering narrative that allows you to take control of your thoughts and emotions. This process creates space for peace and clarity to flourish in your life.
ers’ needs over our own well-being. Many people find themselves feeling overwhelmed, burnt out, or even resentful because they haven’t taken the time to focus on their own peace and happiness.
To address this, I encourage everyone to start setting clear boundaries and confidently communicating their needs. I know this can be challenging, especially if you grew up in an environment where you were often the caregiver or where your needs were overlooked, making self-neglect feel like the norm. This is where RTT can truly be a game changer as it helps you uncover the root causes of your struggles with setting boundaries and your tendency to peopleplease. Through this transformative process, you can rewire your mind to understand that protecting your peace is not just a right; it’s a vital necessity for living a fulfilling and joyful life. You deserve that!
What do you see as recurring issues related to not protecting our peace, and how do you tackle this? Recurring issues o en stem from a lack of boundaries and the tendency to prioritize oth-
Do you think it is more and more important to teach the benefits of RTT at a younger age, and how are you achieving this with the new projects you’re undertaking in schools? Absolutely! I am passionate about supporting children in discovering their true potential, which is why I developed the "I Can’t to I Can" fiveday challenge. The programme is designed for children aged 6 to 11 and guides them to transform their inner critic into an enthusiastic inner cheerleader, fostering a powerful “I can” mindset. A er seeing remarkable success in the UK and US, it has now reached thousands of schools globally, creating a positive impact on young minds everywhere. I’m particularly excited that we recently introduced this initiative in Dubai and across the UAE, and we are now expanding it into a year-long programme. By introducing RTT concepts at a young age, we’re helping the next generation build resilience, embrace their worth, and navigate life confidently by empowering them to handle their
emotions and challenges early on so that they grow into confident, happy, and successful adults who know their worth and fulfill their full potential.
Perspective can be a precious way to reframe a narrative. What causes us to have what we do not want in our lives? How quickly can you see a di erence in how someone shows up for themselves post an RTT session? Perspective is a powerful tool for reframing our story and shi ing how we experience life - because o en, the stories we tell ourselves originate from our childhood experiences and the conditioning we’ve received - which then solidify into our core beliefs about who we are and our place in the world.
Thoughts like “I’m not enough” or “I don’t deserve success” can create a cycle of lack, keeping us stuck in patterns that hold us back from growth and fulfillment. These limiting beliefs can influence our decisions and shape our self-perception, making it challenging to pursue our true desires and fulfill our true potential. However, a er just one session of RTT, many people report feeling a noticeable lightness and newfound empowerment as they recognise how these outdated beliefs have shaped their choices. So, they start to show up di erently in their lives – and instead of making decisions based on fear or self-doubt, they align their actions with their authentic selves. This transformation is nothing short of amazing to witness! What is the link between behaviour and our perceived identity, and how do we go about changing this? Our behavior is deeply connected to how we see ourselves in the world. If we carry the belief that we are unworthy or incapable, our actions will o en reflect that inner narrative. But here’s the beautiful truth: we can change this story! With RTT, individuals dig deep and uncover the core beliefs that shape their identity - allowing them to identify where those limiting thoughts and beliefs came from - and replace them with more empowering ones that resonate with their true selves and help them move forward. It’s all about aligning our actions with the truth of who we really are: capable, deserving, and worthy of all the wonderful things life has to o er! This shi isn’t just transformative; it’s liberating - as when we begin to see ourselves through a lens of love and potential, our behaviour naturally follows suit, opening the door to a life filled with endless possibilities.
Do you think a lack of peace of mind can ever be seen as a positive in that it highlights where we are not living authentically? Yes, absolutely! A lack of peace of mind serves as a powerful signal that something is out of alignment or balance in our lives, and we should always consider this a sign to reassess our values, relationships, and choices. By recognising this discomfort as a guide, we can then shi and take proactive steps to create a life that connects more deeply with our true selves - embracing those moments of unrest as catalysts for growth and transformation. You are a world-renowned speaker – what is the most precious piece of advice you’ve ever been given that you can impart to others? One of the most valuable pieces of advice I’ve ever received is to remember that “You are enough, just as you are.” This simple yet profound reminder has been a guiding principle in my life and my work. It’s also essential to understand that your worth isn’t contingent upon achievements or external validation. Admitting this truth opens the door to a more authentic and fulfilling life.
Feeling enough is a precious key to becoming our ultimate selves. Where can someone start who has not yet begun this journey? Feeling that you are enough is a vital key to unlocking your true potential and stepping into your ultimate self. If you’re just beginning this beautiful journey, start by embracing self-compassion. It’s essential to treat yourself with the same kindness and understanding that you would o er a dear friend. Look at how you are speaking to yourself and make those words a little kinder. And make time for self-care. Begin your day with
the powerful a rmation, “I Am Enough.” Say it out loud, write it in your journal, or post it somewhere you’ll see it daily. This simple phrase holds incredible power to shi your mindset! Next, take a moment to acknowledge your strengths and accomplishments – no matter how small they may seem. Every little victory counts! Celebrate these wins and let them remind you of your worth. Surround yourself with positive influences — people who upli you and remind you of your greatness. If you find yourself feeling particularly stuck or struggling with crippling self-doubt, RTT could help by providing you with the tools and insights you need to break free from limiting beliefs and embrace your value. Remember, this journey is all about progress, not perfection. Each step you take towards self-acceptance brings you closer to the radiant, authentic self you are meant to be.
Embrace the journey with love and patience, and know that you deserve all the goodness life has to o er!
In moments of doubt or negative energy – how do you change the narrative? Do you believe audio can reprogramme not only the mind but also tell the body what to do in terms of healing, etc.? In those moments when doubt and negativity creep in, I find it incredibly helpful to consciously shi my focus to gratitude. It’s like flipping a switch! I take a moment to reflect on my past successes – big and small – and acknowledge the wonderful aspects of my life that I truly appreciate. This practice not only li s my spirits but also reminds me of my capabilities, helping me to reclaim my power.
Audios can play a vital role in this process. I genuinely believe that the right sounds, whether it’s guided meditations, soothing music, binaural beats, or empowering a rmations, can change our energy and reprogramme our minds. This is why we always create a transformational audio for clients to listen to for 21 days a er an RTT session. Why 21 days? Well, it takes 21 days to make or break a habit and rewire your mind for success. When we listen to this audio, we’re not just filling our ears; we’re planting seeds of positivity and change deep within our subconscious mind. What is your most precious memory? One of my most precious memories is time spent with my grandmother, she always believed in me and saw something in me that no one else did. her faith in me was a game changer and looking back I saw that if one person believes in you, if one person says “I see something wonderful In you” that brings about emotional resilience. I then became that one person for many of my own clients and have trained over 17,000 therapists across the globe to also be that one person. It’s such an easy thing to do but can be life changing for the person you do it to.
My father was my biggest inspiration too – as a head teacher he was highly motivated to improve the self esteem of every child he came into contact with – and watching him do this motivated me to follow a similar path helping others and seeing the importance of nurturing self-belief. It’s something I cherish and carry with me in my work every day.
WORDS: CAMILLE MACAWILI
PHOTOGRAPHY: AHMED ABDELWAHAB
PERSONAL SPACE
At home with Ann Hertha, founder of FE Agency
How long have you been in this space? After living in Dubai for 12 years, we finally purchased our first house and transformed it into a space that truly reflects our taste and style. In December, we received the keys and wasted no time starting renovations. Despite a complete overhaul, we were able to move in a er just three months. Unfortunately, the heavy rains earlier this year caused delays, and our outdoor area was only finished in June. Typically, we spend the summer months in Europe, but this year we were equally thrilled to return to our new home and open it up for the new season. Have you custom-built any bespoke pieces? The list of our custom-built interior items is
extensive. I have a deep passion for fashion and interior design, both of which reflect my identity and values. Throughout our renovation process, I prioritised sourcing locally and upcycling. Working with local cra smen has been key in bringing my vision to life and supporting local is also one of the pillars at FE Agency. Various pieces in our home, such as the dining table, sofa, and bathroom counters, were designed by me and produced locally. We also repurposed materials, like tiles and marble, for di erent areas of our home. The kitchen countertop is upcycled marble from a Bottega Veneta event and the wooden pergola that frames the outdoor dining space is made from our old dining table.
The outdoor space was a major project, with secondhand tiles, where the cracked pieces found new life in the outdoor shower. We created spaces for entertaining and socialising, such as an outdoor dining and BBQ area, game corner and a sunken Majilis with a fire pit. Each detail in our home holds special meaning, like the railroad sleeper used for the staircase, which reminds me of a cherished memory in Bali when my husband proposed. But my favourite is for obvious reasons my custom walk-in closet. How do you think the interior reflects you? I love combining the simplicity and functionality of Scandinavian design with the rich textures and colours of Middle Eastern
“My home is a representation of my past, present, and future and brings me a sense of comfort and happiness to be surrounded by things that remind me of the places and people that have shaped me into the person I am today”
and African influences. My home is a mix of clean lines, natural elements, and pops of vibrant hues inspired by my travels. Our green statement pool and the wilderness planted around is, for example, inspired by a trip to the Seychelles. My home is a representation of my past, present, and future
and brings me a sense of comfort and happiness to be surrounded by things that remind me of the places and people that have shaped me into the person I am today. I believe that creating a space that reflects who you are and where you’ve been is essential in making a house feel like a home. It’s im-
portant to me that every corner of my home tells a story and evokes a sense of warmth and comfort for not only myself but also for my family and guests.
I hope that anyone who visits my home can feel the love and care that I have put into creating a space that is truly me.
THE WANDERLUST
The Lanesborough merges London grandeur and cosiness with tradition and contemporary buzz, all while protecting the precious art of next-level service
WORDS: CAMILLE MACAWILI
THE STAY
Exceptional rooms and spacious suites, a stay at The Lanesborough is fit for modern royalty. The only hotel in London to o er round-the-clock, dedicated butler service in each room and suite, guests are assured every need is well served - with thought, surprise and charm. Rooms are uniquely refurbished with luxurious interiors and responsive technology, while the Buckhingham Suites o er stately surroundings and a royal views of the iconic Wellington Arch. The palatial Regency elegance of The Presidential Suite extends across a grand living room, private terrace and five bedrooms, making for an even more magnificent stay.
THE DINING
One of London’s pre-eminent dining destinations, The Lanesborough is a feast for all the senses, celebrated for its exceptional culinary o erings.
At The Garden Room, enjoy bubbly beverages and light dishes in an intimate setting, with a heated terrace for cosy lounging. The stately Withdrawing Room is sumptuously decorated with hand-painted Trompe L’oeil marbling and chandeliers, is a quiet space just o the lobby for co ee, cream tea and cocktails, at your leisure. Finally, at The Lanesborough Clup & Spa Restaurant, healthy dishes are created in partnership with the in-house nutritionist, o ering high-protein snacks, smoothies and juices which are available throughout the day.
THE WELLNESS
A lifestyle club for the modern Londoner, The Lanesborough Club & Spa is one of London’s most exclusive private members’ fitness and health clubs. The expansive fitness and wellness space o ers guests and members access to internationally recognised experts as well as a wide range of treatments – from advanced aesthetic treatments, body massages, facials, grooming and more.
THE NEW HOTSPOT
WORDS: SARAH JOSEPH
Giorgo Goritsa, General Manager, Gigi Rigolatto on opening the first restaurant at J1 and delivering a taste of Italy
Talk us through the concept of Gigi Rigolatto. Gigi Rigolatto isn’t an Italian restaurant; it’s the restaurant of an Italian – a character who embodies a flamboyant and festive “Alla Grande!” way of life, welcoming guests into his world. From cityscape retreats to seaside escapes, Gigi’s spirit infuses each of his homes, combining extravagance with elegance, conviviality with refinement. Gigi Rigolatto captures the essence of Italy’s festive art of living, brought to life by a charismatic and whimsical Milanese traveller. Each restaurant is cra ed as one of his grand residences, each with its own unique style, where guests are greeted with his inimitable panache.
What are the key signature dishes to try? According to our chef Luca Tresoldi, the musttry signature dishes include Vitello Tonnato, Fagiolini Verdi, Gnocchi al Pomodoro, Spaghettoni Cacio e Pepe, Risotto Limone e Caviale, Filetto di Tonno, Tagliata di Filetto, Tartufo Pizza, Tiramisu, Pistachio Gelato, and Greek Yogurt Ice Cream. Each dish promises a memorable experience that celebrates the essence of Italian cuisine. The space is designed by by French-Mexican architect Hugo Toro – what are the main Italian elements infused in the décor? According to Gigi’s Architect Hugo Toro, it’s all about texture and warmth. The beauty of Italian design lies in the contrast between raw materials and refined surfaces, creating a captivating depth. The architecture is bold yet intimate, framing views of the surrounding landscape. Italian style embodies a spirit of generosity, with design and lighting inspired by familiar, domestic elements that invite people to gather and share moments around the warm glow of a candle.
The concept store is stocked with a curated mix of designers – name a few. Adding to the allure, Gigi’s concept store o ers a curated selection of over 40 international brands and more than 100 meticulously chosen products. From swimwear, beachwear, and accessories to household items, beauty products, and jewellery, the store is truly a shopper’s paradise. Here, you can discover renowned designer brands such as Le Ninè, Nick Fouquet Hats, Oserée, Tartine & Chocolat, Waimari, Jacquemus, Le Kasha, Charo Ruiz and more. Additionally, the store features exclusive Gigi-branded items, including scented candles, men’s shirts, pétanque balls, and capulettes, all embodying the essence of Gigi’s distinctive lifestyle. The Mediterranean-style garden is the highlight – tell us more about the space. Accord-
ing to Hugo Toro, the Mediterranean-style garden is a serene oasis that captures the essence of an Italian landscape. Its meandering pathways, lush greenery, and intimate seating nooks provide a sense of seclusion while preserving a natural flow throughout the space. The garden’s thoughtfully layered design balances open areas with cozy corners, evoking the ambiance of a classic Italian villa. It o ers a relaxed, homely atmosphere, making it the perfect place for guests to unwind and immerse themselves in nature. The concept marks a new chapter in the city’s beachfront scene – what sets it apart?
Gigi Rigolatto sets itself apart in the city’s beachfront scene by being the first venue to open at J1 Beach, introducing a unique blend of Italian charm and luxury to this vibrant new destination. The Mediterraneanstyle garden and the venue’s distinctive architecture create a setting like no other, with lush pathways, intimate seating areas, and a seamless indoor-outdoor flow that embodies the relaxed elegance of an Italian seaside retreat. This combination of stunning design, exclusivity, and festive spirit ensures Gigi o ers a lifestyle experience that stands out as a new icon on the Dubai coast.
“Working with passion isn’t always easy, but when done with heart, it becomes the most crucial element”
The private cabanas ensure guests have exclusivity – could you elaborate on the concept. Our guests seek exclusivity and privacy, and our cabanas provide the perfect option for this. Each cabana o ers a secluded retreat where guests can relax and enjoy their time away from the crowds, ensuring a truly intimate experience. Additionally, they o er easy access to the pool and beach, allowing guests to e ortlessly transition between relaxation and recreation.
Bougainvillaeas encapsulate the space –what are some of the other fauna around the Beach House? Bougainvillaeas add vibrant colour and encapsulate the space around the Beach House, complemented by star jasmine, pittosporum, and select citrus species. The lush setting is further enhanced by a few elegant palm trees, creating a rich and diverse Mediterranean-inspired landscape. Each aspect including the kids area has been taken care of – tell us more about Gigi Circus. Gigi Circus is not just a magical destination for adults; it’s also a delightful haven for children. Thoughtfully designed with our youngest guests in mind, Gigi Circus provides a dedicated space where children can play, learn, and explore under the attentive care of expert supervisors. This allows families to relax and enjoy their time, knowing their little ones are safe and happily entertained. This is The Precious Issue – what precious qualities do you think are necessary to succeed in business? According to Hugo Toro, “Working with passion isn’t always easy, but when done with heart, it becomes the most crucial element. It shines through in the design process, inspiring the studio team, and is ultimately reflected in the final result.”
WORDS: RUMAN BAIG
Precious Beginnings
Mediclinic is a sanctuary of care, compassion and community for expectant and
new parents
Mediclinic, a renowned healthcare provider with hospitals across Dubai, Abu Dhabi and Al Ain, has carved a niche in o ering exceptional maternity care that goes beyond the ordinary. Their commitment to treating each pregnancy and birth as a unique, precious experience is evident in every facet of their services.
From the moment a couple steps into one of Mediclinic’s maternity wards, they are enveloped in a warm, welcoming atmosphere. The compassionate sta , including experienced obstetricians, neonatologists, midwives and maternity coordinators, are dedicated to providing personalised care
plans tailored to the individual needs of each expectant mother and family.
The hospital’s facilities are designed to provide comfort, safety, and peace of mind. Spacious labour and delivery suites, water birth options, advanced neonatal care units and luxurious postnatal rooms create an environment conducive to bonding and relaxation. Thoughtful touches like room scent menus, pillow menus and celebratory first meals enhance the experience.
Mediclinic understands that the journey to parenthood extends beyond the physical aspects of pregnancy and birth. They o er a comprehensive range of services to support the overall well-being of expectant and new
mothers. Antenatal classes, lactation consultations, baby massage classes, midwife and mental health support, dietetics and women’s health consultants are just a few examples of the resources available. Beyond medical care, Mediclinic fosters a sense of community among new parents by providing opportunities for parents to connect with others experiencing similar milestones to create a supportive network.
From pre-conception fertility services to postpartum care, combined with personalised care and state-of-the-art facilities, Mediclinic is committed to providing exceptional support at every stage of the maternity journey.
QUALITY CARE
Rui Pinto and Marilena Hadgianni of Yaya Middle East talk to us about creating a platform that is streamlining the process of find the right help for your child – making it a stress-free journey
What are the core values or mission of Yaya Middle East? RP: Finding a nanny in the UAE can feel like a complex task; that’s why we created Yaya – to simplify the process. We are a mobile app that serves as a one-stop shop, connecting families with trusted, qualified caregivers seamlessly, making it simple, affordable, and transparent.
How does Yaya di erentiate itself from other caregiver platforms? RP: Yaya sets itself apart as the only dedicated mobile app for finding independent childcare in the UAE, o ering a seamless and feature-rich experience for both nannies and families. We o er multiple ways for families to communicate within the app itself – so they have full control over when and how they share their contact information.
Yaya also empowers caregivers by allowing them to create profiles and apply for jobs directly, giving nannies the ability to make informed choices that best suit their needs. Since nannies are actively engaged on our platform, we minimise the chances of families encountering outdated profiles. Our algorithm automatically deactivates inactive users, ensuring that families have access to up-to-date and reliable caregiver options. What truly sets us apart is our people-first approach – we’re dedicated to making the process of finding care simple and e ective. What is Yaya’s long-term vision for growth and expansion? MH: We’re incredibly excited about what’s coming next. Launching a mobile app to facilitate finding nannies in the UAE was just the first step in our journey. While we are focusing on transforming Yaya into a complete 360-degree childcare super app within the UAE, our long-term vision includes expanding beyond the UAE market. We aim to introduce Yaya to other countries in the Middle East in the very near future, so stay tuned! How does Yaya leverage technology to ensure the safety, reliability, and quality of caregivers? RP: Technology allows us to adapt quickly and continuously improve our platform. Since our launch, we’ve introduced features to enhance family safety, such as identity document verification through Emirates ID or passport checks. By leveraging technology to cross-reference multiple data points and conducting thorough interviews, we ensure a comprehensive evaluation of candidates on our platform. Our team dra s each bio a er reviewing all the details, so families receive personalised profiles they can trust. Quality is at the heart of our business. Even with nearly 100 applications a day, only about 20-30 per cent pass our rigorous screening process. Families using Yaya benefit from this commitment to high standards – they can easily access our “Top Yaya Picks,” a curated selection of exceptional candidates, or find caregivers with verified references. Our advanced filtering system, one of our standout features, enables families to refine their search and connect with the ideal caregiver e ortlessly. By combining cuttingedge technology with thorough human review, we deliver a reliable, and seamless experience for families at every stage of the process.
WORDS: RUMAN BAIG
What personal experiences or observations led you to start Yaya?
MH: When our son was born, we faced the challenge of finding a trustworthy nanny who could become part of our family. We tried the usual options – asking friends, checking with nannies in our community, and browsing through multiple forums and platforms –but o en found that profiles lacked verification or weren’t the right fit. We saw an opportunity to enhance the experience with a dedicated mobile app, in-app messaging, and real-time updates – all while being free of charge. This inspired us to create Yaya – a platform designed to provide families like ours with a seamless, reliable, and accessible solution at no cost.
What were the biggest challenges you faced during the early stages of building Yaya? RP: One of our biggest early challenges was finding the right talent to bring our vision to life. Partnering with an external developer didn’t give us the agility we needed. Realising this, we decided to build our own in-house development team. This was a pivotal move that transformed our ability to operate e ciently. With a dedicated team, we’ve become much more agile – reducing our idea-to-implementation cycle from over a month to less than a week. This agility allows us to constantly evolve and improve Yaya to better meet our users’ needs.
What have been the most valuable lessons you've learned throughout your entrepreneurial journey? RP: Having worked in the corporate world for nearly 15 years with large consultancies, I used to joke with my entrepreneur friends about the freedom of ‘being your own boss.’ But starting my own business taught me that entrepreneurship demands an all-in commitment. There are no real days o , and even during downtime, I’m constantly thinking about how to improve Yaya. The lesson here is that to succeed, you must fully believe in your idea and be 100% dedicated; otherwise, it’s easy to lose momentum.
We’ve also learned the importance of resilience. In the corporate world, failures are o en cushioned by teams and processes, but as entrepreneurs, setbacks feel personal and happen more frequently. Developing a thick skin, learning from each experience, and continuously moving forward is essential. Turning challenges into opportunities defines true success in entrepreneurship.
What are your aspirations for the future of Yaya? RP: Professionally, we’re excited about the new developments we’ll be launching soon. Our goal is for Yaya to become the ‘go-to’ childcare app for every parent in the UAE, catering to all childcare needs – not limited to nanny services. We aim to create a comprehensive platform where families can find everything from newborn care to specialised services, all in one place.
This is The Precious Issue – a precious piece of advice you’d like to pass down? RP: My advice is to surround yourself with the smartest and most capable people you can find. Especially as a small company, the right team will challenge you, support your vision, and contribute ideas that help your business evolve. Embrace technology and stay curious about new advancements. AI can be a game-changer – it’s like having an extra team member who can automate tasks and streamline processes without needing a paycheck. Continuously seek ways to improve and automate your operations to stay ahead.
MH: Keep your users at the heart of everything you do. Listen to their feedback and adapt accordingly. Stay humble and remember that there’s always more to learn. Challenges are inevitable, but each one is an opportunity to grow and improve.
THE DIRECTORY
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PRECIOUS ROOTS
An ode to Chloé creator, Gaby Aghion, the iconic Nomade Nuit d’Égypte weaves together a crafted blend of precious notes that elevates the olfactive experience
Nomade Nuit d’Egypte Eau de Parfum, 75ml Dhs615 , Chloé
