Portfolio | August 2010

Portfolio

Issue 57 ■ September 2010

Exclusive to Emirates First Class and Business Class

SWEET MEDICINE

India’s Healthy Ambition

THEATRE BOOM China’s New Act

THE RYDER CUP A Golfing Great

Ralph

Lauren Rags to Riches

emirates.com

This issue September 2010

Portfolio

Exclusive to Emirates First Class and Business Class

Cover Story 26

Rags to Riches KZeia EZnk^g bl ma^ nembfZm^ l^e_&fZ]^ fZg' ?khf anf[e^ [^`bggbg`l bg ma^ ;khgq ma^ _Zlabhg ]^lb`g^k aZl `hg^ hg mh \k^Zm^ Z _Zlabhg ^fibk^' ;nm abl iabehlhiar aZl k^fZbg^] ng\aZg`^]% mh ]^lb`g \ehma^l maZm a^ pZgml mh p^Zk'

Features 34 GM’s China Bonus Although General Motors had to be saved from bankruptcy by the US government, in China it has enjoyed stellar growth. That growth is vital to the company’s future and repaying US taxpayers.

39 Golf’s Big Pay Day The Ryder Cup has grown from a small event to an international golfing sensation thanks to a format change in 1979. Broadcast to more than 100 countries, the

39

Ryder Cup has also become big business.

46 Loyalty Pays Loyalty cards – those little paper cards that promise a free sandwich or coffee after 10 purchases – are going mobile thanks to new smartphone apps.

50 Latin America Races Forward A history of ups and downs has characterised many Latin American countries. But current growth is strong and new policies may mean that the boom is here to stay.

54 A Pharmaceutical Edge

54

International pharmaceutical firms have been on a buying spree in India. At the same time, the local drug industry is growing steadily and has lofty ambitions.

58 Paddy Art The Japanese village of Inakadate had little to offer tourists until it came up with the concept of planting rice to create intricate pictures. That’s pulled in the visitors, but the economic benefit has been negligible so far.

58

5

Portfolio

6

Exclusive to Emirates First Class and Business Class

63

Essentials 63 The Next Phuket?

The island of Boracay in the Philippines, 315 kilometres south of Manila in the Western Visayas region, has worldrenowned tropical beaches and growing visitor numbers.

68 A Long Journey In terms of physical distance Kakuben Lalabhai Parmar has travelled a long way from her Gujarati village.

But the change in her life is an even longer and more astounding journey.

72 Green Community The $500 million Dockside Green development in Victoria,

74

Canada, aims for negative carbon emissions through several innovative and money-saving features.

76

76 Curtains Up! New theatres are springing up across China and they need acts to fill their stages. But that’s not as straightforward as it sounds.

80 Trans-Atlantic Curveball Cricket and baseball have often been used, albeit in a good-natured way, to illustrate the divide between England and America. That gap has now been bridged with a new exhibition at Lord’s.

84 Selling Yourself

Departments

Using the internet generates information about our habits that are used by companies to make money. Wouldn’t it

9 Notebook

make sense that the user also benefits in some way?

World business in a nutshell.

17 Observer

86 American Icon The Cadillac SRX crossover gives a lot of bang for your

Spotting and analysing business trends.

24 Column: Ed Pilkington Can Tall Be Green?

buck. Good looks, luxury and safety are all part of the deal.

88 Other Business Portfolio takes a light-hearted look at the latest business news.

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Deputy Editor Nick Rice Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Senior Designer Rehab Barham General Manager Production & Circulation S Sasidharan Production Manager C Sudhakar General Manager - Group Sales Anthony Milne Email: anthony@motivate.ae Business Development Manager Nicola Hudson Senior Advertisement Manager Scott Walker

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10,370 copies December 2009 Printed by Emirates Printing Press, Dubai, UAE

Portfolio

There’s more to Cyprus than meets the eye

More than just a holiday destination with pristine

"Columbia's growth and expansion

white beaches and 300 days of sunshine, Cyprus

over the years is attributed to the

can also cater to your business needs ranging from registering and setting up your company’s operations to managing your EU, North African and Middle Eastern clients at a considerably lower cost.

As well as being an EU country and a member

uniqueness

of

Cyprus;

being

the island's strategic position at the crossroads of three continents, its comprehensive legal framework, double

tax

treaties

regime,

communication system, banking system, infrastructure in general and

of the European Monetary Union since 2008,

last but not least its highly educated

Cyprus enjoys the lowest corporate tax rate

labor force.”

in the EU of 10%. Cyprus belongs to those

Captain Dirk Fry, Managing Director Columbia Ship Management Ltd

jurisdictions on the OECD White List which have substantially implemented the internationally agreed tax standard.

"Our strategic position on the island allows us to serve an extensive range

CYPRUS

INVEST WITH CONFIDENCE

In addition to this, Cyprus provides efficient

of clients, by taking advantage of our

business services, has a transparent legal

broad network of 1300 branches

and regulatory system and is committed

across 80 countries worldwide.

to sustainable growth.

Société Générale Cyprus location

Cyprus welcomes both visitors and investors

East and North Africa, allows

at the crossroads of Europe, Middle

to work here, so, if you are searching for a new business base, consider Cyprus. It’s more than just beaches and sun.

Severis Bldg 9 Makariou III Ave. 4th Floor Lefkosia 1065, Cyprus

a plethora of business prospects in the region and beyond” Jean-Claude Boloux, General Manager Société Générale Cyprus

P.O.Box 27032 Lefkosia 1641, Cyprus

Tel + 357 22 441133 Fax + 357 22 441134 www.cipa.org.cy info@cipa.org.cy

Notebook

9

BUSINESS NEWS IN BRIEF

Billionaire Sees No Housing Bubble

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September 2010

Notebook

10

Elisabetta Gucci’s Dubai Hotel Stalled

Numbers Game

25

years in a row is the time that Japanese

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for the world’s longest life

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expectancy, with an average

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life span of 86.44 years as

]Zn`am^k h_ IZheh @n\\b È ma^

of 2009. Men average 79.59

_Zlabhg fh`ne pah ]^lb`g^]

years. That said, Japan is

ma^ eh`h% aZ] ieZgg^] mh hi^g

struggling to cope with the

a^k _bklm ahm^e bg =n[Zb Zm

rising welfare costs of its

ma^ ^g] h_ mabl r^Zk [nm Zg

rapidly aging society.

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320

times greater than

GETTY IMAGES

women have held the record

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79

years old is the age Nobel peace laureate Desmond Tutu

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has decided to step down from public life, saying, “the

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giant star, R136a1 spotted

time has come to slow down and watch cricket” after decades

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by the British astronomers

of struggling against injustice.

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the Sun’s mass

is the recently discovered

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of the University of Sheffield.

Previously, the heaviest known stellar giants were around 150 times the mass of the Sun.

The World In Figures

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to sell assets worth $30 billion

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in order to survive the crisis.

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-year-old bottles

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of Veuve Clicquot

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de Rothschild, was to raise

230

champagne were recently

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awareness about the perils of

discovered at the bottom of

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plastic waste.

the Baltic Sea by Swedish

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divers. These 30 perfectly

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preserved vintage bottles are

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by far the oldest

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champagne still

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drinkable in

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the world and

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could possibly

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be part of a

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consignment

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expedition, skippered by David

12,500

the Gulf of Mexico. BP intends

sent by

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recycled

France’s

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plastic

King Louis

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XVI to the

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billion is the

Russian

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Court.

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bottles were used to build the eco-friendly Plastiki – an 18-metre catamaran. The boat has successfully sailed

$32.2

amount that BP will have to

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pay to cover the costs of

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arrive at Sydney Harbour. The

cleaning up the oil spillage in

Zl ln\a'Ë Portfolio

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Notebook Is the Future Android?

The smartphone market is a battleground for dominance and in the US BlackBerry makers Research In Motion (RIM) dominates the market with 35 per cent, compared to the iPhone at 28 per cent and Google’s Android Operating System (OS) accounting for just 13 per cent.

But that may change in the future. Recent numbers from both the global marketing and advertising research company Nielsen and metrics firm Canalys suggest that Google’s Android platform will take the top spot. Nielsen says Android grabbed 27 per cent among new mobile subscribers in the US over the past six months, just beating out Apple’s 23 per cent share. Even more impressive is a report from Canalys that says Android grew by 886 per cent between April and June compared to the same period last year. Loyalty is also fairly high for Android, with 71 per cent of current Android users saying their next phone will be another Android device, according to Nielsen.

Some analysts believe that Android may become as ubiquitous as Windows. Just like Windows, Android isn’t tied to a specific device, and anyone can develop on top of the platform.

GETTY IMAGES

12

HSBC’s Airport Deal

Drugmakers Hit by Cost Cuts

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Notebook Resumés Rewritten

TEXT: HEBA HASHEM

Alice Cooper with Cooper releasing 31 albums to date, with a new album scheduled for release this year.

However, these days Cooper spends more time on the golf course than in the studio. The musician has credited the sport as playing a major role in helping him overcome his addiction to alcohol, and has even gone as far to say that when he took up golf, it was a case of replacing one addiction with another. The importance that golf has had in his life is also reflected in the title of his 2007 autobiography, Alice Cooper, Golf Monster. The rock star, who has participated in several Pro-Am competitions, plays the game six days a week. Since 1997, he has hosted an annual golf competition, the Alice Cooper Celebrity AM Golf Tournament, GETTY IMAGES

14

all proceeds from which go to his charity, the Solid Rock Foundation.

Cooper has also appeared in commercials for Callaway Golf equipment

VINCENT DAMON FURNIER, OR

Cooper’s initial success. Cooper and

and was a guest of veteran British player

Alice Cooper by his stage name, is an

his band were originally signed as an

and broadcaster Peter Alliss on the TV

American rock musician who has been

act after playing an unsuccessful gig at

show A Golfer’s Travels. He also wrote

singing, writing and performing for nearly

a club in Venice, California. The music

the foreword to the Gary McCord book,

50 years.

manager Shep Gordon saw something

Golf for Dummies. In August 2006,

that could be made into a positive when

Cooper took part in an annual celebrity

and garage rock, Cooper has pioneered

Cooper and band emptied the entire

golf version of the Ryder Cup called the

a theatrical brand of heavy metal that

venue of customers after playing for

All Star Cup in South Wales. He won on

was created to shock. In fact, his

only ten minutes. Gordon introduced

the first day, but lost on the second day.

performances were so appalling that in

Cooper to legendary musician and record

Commentators at the competition, which

Britain, former Labour MP David Blunkett

producer Frank Zappa, who signed

was broadcast live on UK television,

called for the show to be banned, saying

Cooper up to a three-album deal. The

made numerous references to Cooper

“I’m horrified by his behaviour – it goes

performances gained notoriety and

being the best player. Moreover, in an

beyond the bounds of entertainment.”

Cooper was a significant contributor to

interview with VH1, friend and fellow

the new sub-genre of ‘shock rock’. A long

golfer Pat Boone notably said that Cooper

and successful music career has followed

was “this close to being a pro.”

Inspired by horror movies, vaudeville

However, it was this kind of outraged reaction that contributed to Alice

Portfolio

Observer

17

BUSINESS NEWS IN BRIEF

CORBIS

Kapil Sibal, India’s human resource development minister, has described the development of a cheap tablet-style laptop as a “dream project” of his.

India’s $35 TouchScreen Computer A new tablet-style computer could represent an Indian 'solution of tomorrow', reports Heba Hashem.

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September 2010

Observer

The new tablet computer is aimed at students and could eventually replace bulky old computers in the classroom.

GETTY IMAGES

18

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“The device, which will be officially launched next year, has no hard disk.

Instead it relies on a memory card, similar to mobile phones. Planned to run on the Linux operating system, the new device can also operate on solar power.”

Bg]bZg Bglmbmnm^ h_ M^\agheh`r% Zg] ma^ Bg]bZg Bglmbmnm^ h_ L\b^g\^% ]n^ mh Z lehp k^lihgl^ _khf ma^ ikboZm^ l^\mhk' :emahn`a ma^ ikb\^ mZ` bl lmkbdbg`er ehp% ma^ ]^ob\^ bl lZb] mh [^ _^Zlb[e^ [^\Znl^ h_ ]^\k^Zlbg` aZk]pZk^ \hlml' :emahn`a l^o^kZe `eh[Ze fZgn_Z\mnk^kl% bg\en]bg` Zm e^Zlm hg^ _khf MZbpZg% aZo^ lahpg bgm^k^lm bg fZdbg` ma^ ]^ob\^% gh ]^Zel aZo^ [^^g Z`k^^] Zl r^m' ■ Portfolio

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The World

Top 10 TOP 10 BILLIONAIRES SAVING THE PLANET Rank

Name

Personal Worth

1 2 3 4 5 6 7 8

Bill Gates Gordon Moore Richard Branson George Soros Ted Turner Michael Dell Micheal Bloomberg Sergey Brin & Larry Page Jeff Skoll Zhengrong Shi

$40 billion $2.6 billion $2.5 billion $11 billion $1.9 billion $12.3 billion $16 billion $12 billion

9 10

$1.8 billion $1.1 billion

Pledge $28 billion $5 billion $3 billion $1 billion $1 billion $1 billion $235 million 1% of equity and yearly profits $40 million $2 million

SOURCE: WORTH.COM

City Calgary Honolulu Ottawa Helsinki Wellington Minneapolis Adelaide Copenhagen Kobe Oslo

Country Canada United States Canada Finland New Zealand United States Australia Denmark Japan Norway

Eco-City Index* 145.7 145.1 139.9 139.8 138.9 137.8 137.5 137.4 135.6 135.6

SOURCE: MERCER.COM *Index includes the following criteria: Water availability, water potability, waste removal, sewage, air pollution and traffic congestion.

TOP 10 GREENEST COUNTRIES Yale University’s ranking of 149 countries according to an environmental performance index (EPI) – a weighting of carbon and sulphur emissions, water purity and conservation practices.

SOURCE: EPI.YALE.EDU

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High-ranking eco-cities optimise use of renewable energy sources and generate the lowest possible quantity of pollution.

Country Iceland Switzerland Costa Rica Sweden Norway Mauritius France Austria Cuba Colombia

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TOP 10 ECO-CITIES

Rank 1 2 3 4 5 6 7 8 9 10

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EPI Rank 1 2 3 4 5 6 7 8 9 10

EPI Score 93.5 89.1 86.4 86.0 81.1 80.6 78.2 78.1 78.1 76.8

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Observer TAX FREEDOM DAY Tax Freedom Day is the first day of the year in which a nation as a whole has theoretically earned enough income to fund its annual tax burden.

Naturally this depends on the taxation rate, so the bigger the tax burden, the longer it takes.

GERMANY

180 DAYS

27 MAY

NORWAY

210 DAYS

20 JULY

SWEDEN

210 DAYS

20 JULY

UK

150 DAYS

US INDIA

99 DAYS 76 DAYS

9 APRIL

14 MARCH

SOUTH AFRICA DAYS

30 MAY

50

132 DAYS

10 MAY

100

150

200

250

300

360

ILLUSTRATION: TARAK PAREKH

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Asia’s Sukuk Charge BleZfb\ [hg] h__^kbg`l Zk^ l^m mh Z\\^e^kZm^ bg ma^ g^qm *1 fhgmal% e^] [r _bklm&mbf^

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Adidas Scores The 2010 FIFA World Cup in South Africa has given the German sports goods maker a huge boost as sales of items like TM

replica shirts, boots and balls soared. Adidas made the kits for 12 World Cup teams, including champion Spain, hosts South Africa and third ranked Germany. Rivals Nike made the kits for 10 teams at the tournament, while Puma lagged with seven teams.

Reiterating its target for football-related sales of above €1.5 billion during 2010, Adidas said sales of football products were up 60 per cent on the year in the second quarter to end June. Adidas Chief Executive Herbert Hainer said that overall, Adidas is targeting 2010 sales of more than €11 billion, which would be a new record for the company.

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O N E 2 W AT C H

Dan Akerson Dan F. Akerson, 61, has been tipped to take over as Chief Executive of General Motors Company on September 1 when Ed Whitacre Jr. will step down after nine months as the boss of the US automaker, headquartered in Detroit. Whitacre has been credited for turning GM around and positioning it for success after the company was hit hard by recession. Under his stewardship the company has swung back to profitability and is boasting its second straight quarterly profit of $1.3 billion, its highest profit since 2004. Akerson, though a new hand at the wheel, has served on GM’s board since July 2009. Whitacre has expressed his confidence in the new chief saying, “he will do a great job”. Like Whitacre, who used to run AT&T, Akerson has a strong background in telecommunications, having been CEO at Nextel Communications and XO Communications in the past 15 years. Currently he leads the global buyout division of private-equity giant, Carlyle Group. He also serves on the board of American Express and Freescale Semiconductor – one of the world’s largest suppliers of computer chips used in cars.

The Californian-born chief is a tested executive with extensive operating and management experience having served in several

TEXT: HILDA D’SOUZA

key roles. His corporate management experience, track record and deep understanding of global operations provide the strong foundation that is required for leading the world’s largest automaker, which is gearing up for an eagerly anticipated initial public offering.

September 2010

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Observer

Counting the Cost According to BP the ‘static kill’ of its ruptured Gulf of Mexico oil well has worked, which is a big step towards sealing it. In this procedure, special drilling fluid known as mud is pumped into the well, forcing the oil back down. The desired outcome is that the pressure of the mud controls the oil pressure in the well. Calculating exactly how much oil was spilled is ongoing and the final tally may still change.

The latest calculations conclude that 4.9 million barrels of oil poured into the Gulf of Mexico after the blowout of BP’s Macondo well. According to scientists, this estimate is accurate to within 10 per cent. But one thing is sure, the Macondo blowout is the greatest accidental marine oil spill in history.

GETTY IMAGES

22

At its peak, the Macondo well was spewing out 62,000 barrels a day and reduced to 53,000 by the end. These figures make a mockery of initial estimates that started at 1,000 barrels a day.

Cisco Reveals Tablet Device

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Intel Buys Anti-Virus Firm Bgm^e pbee Z\jnbk^ F\:_^^% fZd^k h_ Zgmb&obknl Zg] hma^k l^\nkbmr lh_mpZk^% _hk 0'/1 [beebhg bg \Zla% hk -1 i^k laZk^' Ma^ [hZk]l h_ [hma \hfiZgb^l aZo^ ngZgbfhnler Ziikho^] ma^ ]^Ze% [nm bmÍl lmbee i^g]bg` F\:_^^ laZk^ahe]^k Zg] k^`neZmhkr ZiikhoZe' F\:_^^ pbee [^\hf^ Z paheer hpg^] ln[lb]bZkr h_ Bgm^e Zg] pbee k^ihkm mh bml Lh_mpZk^ Zg] L^kob\^l @khni' ;hma \hfiZgb^l Zk^ [Zl^] bg LZgmZ <eZkZ% <Zeb_hkgbZ' ?hng]^] bg *210% F\:_^^ aZl lhf^ /%*)) ^fiehr^^l% Zg] lZp + [beebhg bg +))2 k^o^gn^' Bgm^e pbee [^g^_bm _khf F\:_^^Íl ^gmk^g\a^] ihlbmbhg bg ma^ l^\nkbmr _b^e]% Zg] F\:_^^ fZr [^ Z[e^ mh himbfbl^ bml ghmhkbhnler i^k_hkfZg\^&ang`kr lh_mpZk^ ghp maZm bmÍl Z iZkm h_ ma^ \hfiZgr maZm ikhob]^l ma^ <INl mh fZgr \hfinm^kl' Bgm^e [^eb^o^l maZm l^\nkbmr bl ghp cnlm Zl bfihkmZgm mh ma^ \hfiZgr Zl ^g^k`r ^__b\b^g\r Zg] bgm^kg^m \hgg^\mbobmr'

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Commentary

24

ED PILKINGTON

Can Tall Be Green?

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lmkbiibg` hnm ^Z\a h_ ma^ >fibk^ LmZm^Íl

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IZne Kh]^ h_ Chaglhg <hgmkhel% Zg

Thanks to a retrofit, the Empire State Building is becoming greener. It will cut its carbon footprint by 100,000 metric tonnes over the next 15 years.

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CORBIS

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rags Riches to

Ralph Lauren is the ultimate self-made man. From humble beginnings in the Bronx the fashion designer has gone on to create a fashion empire. But his philosophy has remained unchanged, to design clothes that he wants to wear, reports Ayesha Khan.

September 2010

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Ralph Lauren opened his store on Madison Avenue long before the street became a fashion centre. Since then the firm has continually expanded and reported revenues of $5 billion for the fiscal year 2009.

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Profile

29

Ralph Lauren walks the runway at the Ralph Lauren Spring 2010 fashion show in New York.

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“I don’t view it as a business, I view it as something that I was looking for in the stores, but wasn’t finding.”

Profile

30

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(L-R) President of Memorial Sloan-Kettering Cancer Centre Dr. Harold Varmus, founder and president of RLC Center Dr. Harold Freeman, Ralph Lauren, Tour de France champion Lance Armstrong, and Mayor Michael Bloomberg attend the Fifth Anniversary Celebration of the Ralph Lauren Centre for Cancer Care and Prevention.

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Lauren with his wife Ricky. The two were childhood sweethearts and have been married for 45 years.

“Life can be short and you should get on with doing what you love to do; what makes you grow. I got through it and went back to work without skipping a beat.”

Portfolio

CORBIS

Profile

32

CORBIS

GETTY IMAGES

A model takes to the catwalk during the Ralph Lauren fashion show at the Spring 2010 Mercedes-Benz fashion week in New York City.

Earlier this year Lauren was decorated Chevalier de la Legion d'honneur by French President Nicolas Sarkozy in Paris.

A Ralph Lauren store in London displays the latest Wimbledon styles. Forbes estimates Lauren’s wealth at $4.6 billion, which would make him the 173rd richest person in the world

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THE LONDON VIEW

INDICATIVE VIEW FROM THE 50TH FLOOR OF THE TOWER TO THE EAST

The exclusive launch of The Tower, One St George Wharf Saturday 18th September 2010 Overlooking the River Thames and the historic Houses of Parliament, The Tower, One St George Wharf will be one of Europeâ&#x20AC;&#x2122;s tallest residential towers.

Exceptional interior design, elegant exteriors and breathtaking views.

Concierge service provided by internationally renowned Harrods Estate Asset Management.

To be among the very first to preview the ultimate London address by appointment only please contact: TERRY WRIGHTSON

+ 44 (0)2 0 7042 7700 towersales@stgeorgesl.com

Motoring

34

GM’s China Bonus

Although General Motors had to be saved from bankruptcy by the US government, in China it has enjoyed stellar growth. That growth is vital to the company’s future and repaying the US taxpayers, report David Barboza and Bao Beibei.

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© 2010 NEW YORK TIMES NEWS SERVICE

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A customer looks at vehicles on display at a Buick dealership in Shanghai. In the first half of 2010, GM’s sales in China rose 48.5 per cent over the same period last year.

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Motoring

35

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GM has about 13 per cent of the Chinese car market. China's last emperor was a Buick fan, which may explain why they are selling particularly well.

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Motoring

36

General Motors’ president and managing director for China operations, Kevin Wale (third from left), took part in the groundbreaking ceremony of the company’s advanced technical centre in June. The new Shanghai research facility will develop electric car, lightweight material and alternative fuel technology for China and the world.

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Sport

39

Golfâ&#x20AC;&#x2122;s Big Pay Day The Ryder Cup has grown from a small event to an international golfing sensation thanks to a format change in 1979. Broadcast to more than 100 countries, the Ryder Cup has also become big business, reports Tony Smart.

Corey Pavin, captain of Team USA, and Colin Montgomerie, Team Europe captain, pose with the coveted Ryder Cup Trophy.

Team Europe has won seven and drawn one of the 12 Ryder Cups since 1985.

September 2010

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Sport

40

The Celtic Manor Wales Open, played on the Twenty Ten course, was a dress rehearsal for October's Ryder Cup. Thanks to a natural amphitheatre, spectators have a fantastic view over the 18th green.

Portfolio

Sport

42

The Twenty Ten course was purpose built for the Ryder Cup at a cost of £20 million. It has been designed so that large numbers of spectators can move easily between holes and enjoy the best views possible.

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REUTERS

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Passions run high at the Ryder Cup as the USA and Europe’s top golfers try to bring the coveted trophy home.

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REUTERS

Sport

44

US Ryder Cup captain Azinger celebrates with his team after they defeated the European team to win the 37th Ryder Cup Championship at the Valhalla Golf Club in Louisville in 2008.

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Loyalty Pays Loyalty cards – those little paper cards that promise a free sandwich or coffee after 10 purchases, but instead get lost or forgotten – are going mobile. And merchants are looking for ways to marry the concept to games that customers can play to earn more free items and, it is hoped, spend more money, reports Claire Cain Miller. ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤ ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤ ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤

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Loopt Star allows users to share their location and participate in a game that rewards users for visiting certain places regularly. This, in turn, has turned into a valuable marketing tool for businesses, who can choose how to reward behaviour.

Portfolio

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September 2010

Starbucks has its own iPhone loyalty card, built by mFoundry.

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Marketing

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CardStar, Loopt Star and CardBank each have their own take on loyalty programmes, and they face plenty of competition in a growing market. ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤ ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤ ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤ ≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤≤

“Most users will eventually choose one service because they are unlikely to pull out their cellphones and check in using multiple services.”

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Sam Altman, left, and Alok Deshpande, co-founders of Loopt, use their Loopt Star application at a Starbucks. Consumers get a free drink after every 15 visits.

Portfolio

ISTOCK PHOTO

Growth

50

Latin America Races Forward A history of ups and downs has characterised many Latin American countries. But current growth is strong and new policies may mean that the boom is here to stay, reports Simon Romero.

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© 2010 NEW YORK TIMES NEWS SERVICE

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Growth

51

Brazilian president Luiz Inácio Lula da Silva (left) addresses the audience as the president of Brazil’s Vale do Rio Doce, Roger Agnelli, looks on, during the inauguration ceremony of the new ThyssenKrupp CSA Siderurgica Do Atlantico plant close to Rio de Janeiro in June. The plant aims to produce five million tonnes of steel annually, which will result in a 40 per cent increase in Brazilian exports.

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September 2010

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“Latin America’s growth largely reflects a deepening engagement with Asia. China surpassed the United States last year as Brazil’s top trading partner.˝

GETTY IMAGES

Growth

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Felipe Castillo, the mayor of Los Olivos in Lima, Peru, is investing tax dollars in a public university for 4,000 students.

Chile saved revenues from its copper exports, which allowed it to enact a stimulus plan last year and rebuild after the February earthquake.

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More wealth is making itself felt across Latin America. In Buenos Aires, Argentina, the Abasto Shopping Centre is doing brisk business.

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Pbmabg ma^ BF? bml^e_% EZmbg :f^kb\ZÍl k^\ho^kr bl mkZgleZmbg` bgmh g^p ihebmb\Ze Portfolio

Growth

53

The trading floor inside the Interbank building in Lima. Deep inequalities still exist between different industries, as well as parts of the country.

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ma^f^l h_ mabl \^gmnkr'Ë

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=^^i bg^jnZebmb^l Zelh i^klblm% ^li^\bZeer

;nm lhf^ h_ paZm `ebmm^kl bg I^knÍl

k^\^gmer Zm ma^ **&lmhk^r lmkn\mnk^% bg Z lenf maZm aZl [^`ng mh mZd^ hg ma^

“Latin America’s recovery is translating into new political sway, particularly for Brazil, which has paid its debt to the fund and is seeking to enhance its voting stake in it.˝ September 2010

mkZiibg`l h_ Z ehp^k&fb]]e^&\eZll ]blmkb\m' ÊFZr[^ ma^ lmn]^gml Zm mabl bglmbmnmbhg%Ë a^ lZb]% Êpbee ehhd Zm ma^ fblmZd^l h_ hnk ^\hghfb\ iheb\r bg ma^ iZlm Zl ma^ mkZ`b\ _^Zmnk^l h_ Z [r`hg^ ^kZ'Ë ■

Medicine

54

A research associate at Piramal Lifesciences Limited fills medical capsules at a research laboratory in Mumbai.

A Pharmaceutical Edge International pharmaceutical firms have been on a buying spree in India. At the same time, the local drug industry is growing steadily and has lofty ambitions, reports Heather Timmons.

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55

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Ajay Piramal, chairman of the Piramal Group, believes that new drugs can be discovered by Indian companies at a tenth of the cost of Western pharmaceutical giants.

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ghmhkbhnl _hk fZdbg` bffbmZmbhgl h_

© 2010 NEW YORK TIMES NEWS SERVICE

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September 2010

56

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“Dr. Reddy’s original diabetes drug has completed Phase 3 clinical trials – the last step before seeking Food and Drug Administration approval – the farthest of any of its peers."

New drugs aimed at inflammation, metabolic disorders and cancer are being developed in India.

Portfolio

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mh `ho^kgf^gm _b`nk^l% ni +. i^k \^gm

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_hk iaZkfZ\^nmb\Ze l\b^gmblml% Zl p^ee Zl

_khf ma^ r^Zk [^_hk^' K^\^gm `khpma%

Zg] _hk^b`g _bkfl bg \hnkml Zkhng] ma^

ehg`^k ^qi^kb^g\^ ]^Zebg` pbma P^lm^kg

mahn`a% aZl [^^g laZ]hp^] [r jnZebmr

phke]' :g] [b` iaZkfZ\^nmb\Ze \hfiZgb^l

k^`neZmhkl' Ma^ ?=: aZl blln^] Z[hnm 2))

ikh[e^fl' Ma^ ?=: \bm^] KZg[Zqr

lmbee _bg] l^\nkbg` ikhm^\mbhg h_ ma^bk

ZiikhoZel mh _Z\bebmb^l bg Bg]bZ mh ^qihkm

_hk fZgn_Z\mnkbg` obheZmbhgl l^o^kZe

bgm^ee^\mnZe ikhi^kmr bg Bg]bZ ]b__b\nem'

]kn`l hk kZp fZm^kbZel _hk ma^ bg]nlmkr

mbf^l bg k^\^gm r^Zkl% Zg] bg ?^[knZkr

F^Zgpabe^% hnmkb`am \hngm^k_^bm ]kn`

mh ma^ Ngbm^] LmZm^l% ma^ oZlm fZchkbmr bg

hk]^k^] Z k^ob^p h_ ma^ \hfiZgrÍl `eh[Ze

fZdbg` k^fZbgl kZfiZgm bg Bg]bZ%

k^\^gm r^Zkl% \hfiZk^] mh cnlm ho^k ,))

fZgn_Z\mnkbg` hi^kZmbhgl' Bg FZr%

^q^\nmbo^l Zg] ZgZerlml lZr' : lmn]r mabl r^Zk

ln\a ZiikhoZel _hk <abgZ'

LZgh_b&:o^gmbl k^\Zee^] oZ\\bg^l fZ]^ [r

h_ iaZkfZ\^nmb\Zel _khf Bg]bZg pahe^lZe^kl

LaZgmaZ ;bhm^\agb\l maZm p^k^ ]blmkb[nm^]

_hng] maZm ,'/ i^k \^gm h_ ma^ Ì]kn`lÍ aZ] gh

Zg] ma^ \hlm Z]oZgmZ`^ bl an`^%Ë lZb]

mh ma^ Phke] A^Zema Hk`ZgblZmbhg Z_m^k

Z\mbo^ bg`k^]b^gml paZmlh^o^k'

Lp^maZ LaZgmbdnfZk% Z k^l^Zk\a ZgZerlm

nl^kl \hfieZbg^] Z[hnm pabm^ l^]bf^gm bg ma^ obZel' Bg Cng^% Z_m^k _ehZmbg` fZmm^k

:ee h_ pab\a bl par lhf^ ]kn` ^q^\nmbo^l bg ma^ Ngbm^] LmZm^l lZr maZm

Bg]bZg \hfiZgb^l aZo^ ÊZ ehm mh h__^k

bg <a^ggZb pbma ?khlm LneeboZg% pah ik^]b\m^] fhk^ [nrhnml h_ Bg]bZg _bkfl [r `eh[Ze `bZgml bg ma^ g^Zk _nmnk^'

“India’s long tradition of generics has fostered a robust educational system for pharmaceutical scientists, as well as longer experience dealing with Western regulators.˝ September 2010

<abg^l^ _bkfl Ê]hgÍm aZo^ ma^ m^\agb\Ze \ZiZ\bmr mh ikh]n\^ lhiablmb\Zm^] ]kn`l%Ë lZb] LaZgmbdnfZk' ÊB_ rhn pZgm mh fZd^ lbfie^k ]kn`l ebd^ Zlibkbg%Ë la^ lZb]% Êrhn fZgn_Z\mnk^ ma^f bg <abgZ'Ë ■

Medicine

57

Innovation

58

A medieval samurai battles a fierce warrior monk in a football field-sized example of paddy art in the Japanese town of Inakadate.

Portfolio

59

Paddy Art

The Japanese village of Inakadate had little to offer tourists until it came up with the concept of planting rice to create intricate pictures.

That’s pulled in the visitors but the economic benefit has been negligible so far, reports Martin Fackler.

””””””””””””””””””””””””””

G

>:KER MPH =><:=>L Z`h% Dhb\ab AZgZ]Z% Z \e^kd bg ma^ obeeZ`^ aZee% k^\^bo^]

Zg ngnlnZe k^jn^lm _khf abl lni^kbhk3 _bg] Z pZr mh [kbg` mhnkblml mh ma^ lfZee \hffngbmr h_ BgZdZ]Zm^ bg knkZe ghkma^kg CZiZg maZm aZl kb\^ iZ]]b^l Zg] Ziie^

© 2010 NEW YORK TIMES NEWS SERVICE

hk\aZk]l% [nm ghm fn\a ^el^'

September 2010

AZgZ]Z% Z mZ\bmnkg [nm \hgl\b^gmbhnl fZg% lZb] a^ li^gm fhgmal pkZ\dbg` abl [kZbg' Ma^g hg^ ]Zr a^ lZp l\ahhe \abe]k^g ieZgmbg` Z kb\^ iZ]]r Zl Z \eZll ikhc^\m' Ma^r nl^] mph oZkb^mb^l h_ kb\^ ieZgml% hg^ pbma ]Zkd inkiebla lmZedl Zg] ma^ hma^k [kb`am `k^^g hg^l' Ma^g bm lmkn\d

Innovation

60

“The images have become so intricate and detailed that the mayor, Koyu Suzuki, says visitors often ask if they are actually drawn on the paddies with paints.” ””””””””””””””””””””””””””

lZrl oblbmhkl h_m^g Zld b_ ma^r Zk^ Z\mnZeer ]kZpg hg ma^ iZ]]b^l pbma iZbgml' A^ lZb] bm bl ma^ lnkikbl^ _Z\mhk maZm [kbg`l i^hie^ a^k^% Zg] maZm ma^ obeeZ`^kl [^eb^o^ ma^r fnlm ikh]n\^ ^o^k fhk^ bgmkb\Zm^ ib\mnk^l _hk mhnkblml mh d^^i \hfbg` [Z\d' ÊP^ aZo^ gh l^Z Zg] gh fhngmZbgl% [nm paZm p^ ]h aZo^ ie^gmr h_ bl kb\^%Ë lZb] Lnsndb% 0)' ÊP^ Koichi Hanada, a clerk in the village hall, was asked by the mayor to come up with a plan to lure tourists to Inakadate. He finally came up with the idea of paddy art.

aZo^ mh \k^Zm^ Z mhnkblf bg]nlmkr nlbg` hnk hpg bg`^gnbmr'Ë K^lb]^gml h_ BgZdZ]Zm^ ahi^ ma^ iZ]]r Zkm pbee k^obmZebl^ ma^bk ]^\ebgbg` obeeZ`^' Ebd^ fn\a h_ knkZe CZiZg% ma^ obeeZ`^ aZl

abf% par ghm ieZgm ma^ \hehnk^] oZkb^mb^l bg ln\a Z pZr mh _hkf phk]l Zg] ib\mnk^l8

_Zee^g hg aZk] mbf^l _khf Z lakbgdbg`

RUSSIA

HOKKAIDO

abm%Ë a^ lZb]' Ma^ k^lnem pZl paZm bl ghp \Zee^]

r^Zk lbg\^ *22,% obeeZ`^kl aZo^ \k^Zm^] ib\mnk^l [r nlbg` kb\^ iZ]]b^l Zl ma^bk \ZgoZl% Zg] ebobg` ieZgml Zl ma^bk iZbgm Zg] [knla' :l ma^ obeeZ`^Íl \k^Zmbhgl aZo^ `khpg bg\k^Zlbg`er eZk`^% \hfie^q Zg] iher\akhf^% ma^r aZo^ ]kZpg `khpbg` f^]bZ Zmm^gmbhg Zg] ahk]^l h_ ma^ \nkbhnl' E:LM R>:K% fhk^ maZg *0)%))) oblbmhkl \eh``^] ma^ gZkkhp lmk^^ml h_ mabl jnb^m \hffngbmr h_ 1%-.) fhlmer Z`bg` k^lb]^gml% \Znlbg` mkZ__b\ cZfl Zg] pZbmbg` _hk ahnkl mh l^^ ma^ ebobg` Zkm'

ÊLh fZgr mabg`l aZo^ `hg^ pkhg`%

Inakadate

iZ]]r Zkm% Zg] bm aZl [^^g Z [b` ^ghn`a abm mh inm mabl obeeZ`^ hg ma^ fZi' >o^kr

ihineZmbhg% Z \knlabg` ]^[m ehZ] Zg] ]^\ebgbg` k^o^gn^l _khf Z`kb\nemnk^'

ÊB ]b]gÍm dghp bm phne] [^\hf^ ln\a Z

Sea of Japan

[nm ma^ iZ]]r Zkm e^ml ma^ \hffngbmr _^^e mh`^ma^k Z`Zbg%Ë lZb] Dnfbdh Dn]h%

Akita

0,% pah kngl Z ghh]e^ k^lmZnkZgm' Lh _Zk% ma^ obeeZ`^ aZl _Zbe^] mh mnkg bml

JAPAN

Z\\hfieblaf^gml hg ma^ kb\^ iZ]]b^l

Pacific Ocean

HONSHU

mh bml _bgZg\bZe [^g^_bm' Ma^ oblbmhkl pah ghp _ehh] ma^ obeeZ`^ ]nkbg` ma^ lnff^k

Tokyo

`khpbg` l^Zlhg% pa^g ma^ kb\^ lmZedl `khp Miles

200

The New York Times

mZee ^ghn`a _hk ma^ ib\mnk^l mh [^\hf^ oblb[e^% ]h ghm li^g] fn\a' ÊMhnkblml \hf^% lZr ahp phg]^k_ne bm bl Zg] ma^g

gZmbhgZe lmZie^' Mh \k^Zm^ mabl r^ZkÍl

cnlm e^Zo^%Ë lZb] DZmlnZdb ?ndnlab% ma^

fhk^ maZg 1%))) lmZd^l mh `nb]^ ma^f

h_ ma^ Zk\aZ^heh`b\Ze k^fZbgl h_ +%)))&

N.Y. Times News Service a^Z] h_ ma^ obeeZ`^ aZeeÍl ^\hghfb\ l^\mbhg' _hhm[Zee _b^e]&lbs^] ib\mnk^ h_ Z f^]b^oZe Date: 07/27/10 ;^_hk^ ma^ iZ]]r Zkm% ma^ obeeZ`^Íl hger lZfnkZb [Zmmebg` Z _b^k\^ pZkkbhk fhgd% Graphic Slug: PADDY-FACKLER-NSPR Size: 1.8 x 2.0 \eZbf mh _Zf^ pZl ma^ ]bl\ho^kr bg *21* obeeZ`^kl nl^] Z \hfinm^k fh]^e mh ieZ\^ With Story: (BC--PADDY-FACKLER-NSPR--NYT)

bg ieZgmbg` kb\^ ieZgml maZm aZo^ [^^g

r^Zk&he] kb\^ iZ]]b^l% fZdbg` bm hg^ h_ ma^

maZm bl i^kaZil hger ihllb[e^ bg CZiZg%

`^g^mb\Zeer ^g`bg^^k^] mh ikh]n\^ mak^^

he]^lm kb\^&`khpbg` k^`bhgl bg liZkl^er

Zl ma^ ikh]n\m h_ Zg ZfZe`Zf h_ ab`a

fhk^ \hehnkl È ]Zkd k^]% r^eehp Zg] pabm^'

ihineZm^] ghkma^kg CZiZg' Ma^ obeeZ`^ mkb^]

m^\agheh`r% iZbglmZdbg` i^k_^\mbhgblf

Ma^ bfZ`^l aZo^ [^\hf^ lh bgmkb\Zm^

mh \ZibmZebl^ hg ma^ ]bl\ho^kr [r [nbe]bg` Z

Zg] Zg Zg\b^gm ZmmZ\af^gm mh kb\^% ma^

Zg] ]^mZbe^] maZm ma^ fZrhk% Dhrn Lnsndb%

G^hebmab\&ma^f^] Zfnl^f^gm iZkd ]nkbg`

Bg]^^]% ma^ bfZ`^l Zk^ lhf^mabg`

Portfolio

ma^ [^mm^k ^\hghfb\ mbf^l h_ ma^ *21)l%

iZ]]b^l% mahn`a ghg^ Zii^Zk mh [^ Zl

pa^g Mhdrh `^g^khnler lahp^k^] k^`bhgl

bgmkb\Zm^ Zl BgZdZ]Zm^Íl'

pbma fhg^r _hk in[eb\ phkdl'

?^^ebg` maZm ma^r aZo^ [^^g e^_m mh

kb\^ gZf^] Ebmme^ Fk' Kb\^&Kb\^' Ma^ fZrhk aZl `kZg]^k ieZgl' A^ ^goblbhgl bg\k^Zlbg` ma^ gnf[^k h_ iZ]]r

_^g] _hk ma^fl^eo^l [r MhdrhÍl li^g]bg`

Zkm lbm^l Zg] [nbe]bg` g^p _Z\bebmb^l _hk

ni% Zg] ma^ iZkd ghp lbml p^^]&_bee^]

\nml% obeeZ`^kl lZr ma^r fnlm _bg] pZrl mh

oblbmhkl% bg\en]bg` ihllb[er Z _ehp^k&ebg^]

Zg] h_m^g ^fimr' Ma^ iZkd bl hg^ k^Zlhg

\ZibmZebl^ hg ma^ bg_enq h_ oblbmhkl' Rhsh

khZ]% mh mnkg BgZdZ]Zm^ bgmh Zg ÌZkm obeeZ`^Í'

ma^ obeeZ`^ bl ghp lZ]]e^] pbma Z ]^[m

Dbdn\ab% ma^ a^Z] h_ ma^ \aZf[^k h_

ÊP^ nl^] mh mk^Zm ^\hghfb\ [^g^_bml Zl

h_ *)/ fbeebhg% mak^^ mbf^l Zl eZk`^ Zl

\hff^k\^% lZrl ma^ obeeZ`^ fnlm ]^o^ehi

Zg Z_m^kmahn`am%Ë lZb] >bcb Dn]h% a^Z] h_

bml mhmZe ZggnZe [n]`^m' ObeeZ`^kl lZr ma^

g^p lhno^gbkl' Mkn^ mh _hkf bg CZiZg% ma^r

ma^ obeeZ`^ \hng\be' ÊGhp p^ k^Zebl^ ahp

e^ll ^qi^glbo^ iZ]]r Zkm bl [^mm^k lnbm^]

bg\en]^ Z \nm^ fZl\hm% Z lfbebg` `kZbg h_

bfihkmZgm ma^r Zk^'Ë ■

Ma^ in[eb\ phkdl lib`hm aZl lbg\^ ]kb^]

mh ma^ \nkk^gm e^Zg^k ^kZ' Ma^ iZ]]b^l \hlm cnlm ,.%))) i^k r^Zk mh k^gm% ieZgm Zg] fZbgmZbg' Pabe^ ma^ obeeZ`^ ]h^l ghm \aZk`^ oblbmhkl mh l^^ ma^ iZ]]r Zkm% bm ]h^l Zld _hk ]hgZmbhgl% pab\a eZlm r^Zk [khn`am bg 0)%)))% fhk^ maZg ^ghn`a mh \ho^k ma^ \hlml' HG : k^\^gm Z_m^kghhg% makhg`l h_ oblbmhkl \khp]^] Zg h[l^koZmbhg ]^\d Zm ma^ mhi h_ ma^ obeeZ`^ aZee% pab\a bl [nbem bg ma^ laZi^ h_ Z f^]b^oZe CZiZg^l^ \Zlme^% mh l^^ ma^ iZ]]r Zkm [^ehp' Fhlm ikZbl^] BgZdZ]Zm^ _hk bml bg`^gnbmr' ÊHma^k iZkml h_ CZiZg g^^] mh e^Zkg mabl libkbm%Ë lZb] FZlZdh LZmh% /2% Z k^mbk^] m^Z\a^k _khf :dbmZ% _bo^ ahnkl ZpZr' Ohengm^^kl ieZgm Zg] fZbgmZbg ma^ iZ]]b^l' Bg ma^ likbg`% lhf^ *%+)) obeeZ`^kl

Initially, the pictures were made up only of dark green and purplish rice plants. But thanks to genetically engineered rice plants, dark red, yellow and white have been added to the palette.

mnkg^] ni mh ieZgm ma^ aZe_ ]hs^g iZ]]b^l _hk ma^ r^ZkÍl iZ]]r Zkm' MaZm bl Z _Zk \kr _khf ma^ _bklm iZ]]r Zkm bg *22,% pa^g AZgZ]Z Zg] +) _^eehp phkd^kl _khf ma^ obeeZ`^ aZee fZ]^ Z lbfie^% mph&\hehnk^] ]^lb`g k^ik^l^gmbg` Z g^Zk[r fhngmZbg' :ehg` ma^ pZr% ma^ ikhc^\m aZl e^Zkg^] _khf bml fblmZd^l' Bg +)),% Z ib\mnk^ h_ ma^ FhgZ EblZ ^g]^] ni ehhdbg` Êik^`gZgm%Ë Lnsndb lZb]% [^\Znl^ la^ pZl mhh gZkkhp Zm ma^ mhi Zg] [ehZm^] Zm ma^ [hmmhf' Mh \hkk^\m ma^ l^gl^ h_ i^kli^\mbo^% ma^ obeeZ`^kl Zld^] Z eh\Ze ab`a l\ahhe m^Z\a^k mh nl^ Z \hfinm^k mh fZi hnm pa^k^ mh ieZgm ma^ kb\^ lmZedl lh ma^ ib\mnk^l phne] aZo^ ikhi^k ikhihkmbhgl pa^g ob^p^] _khf ma^ mhi h_ ma^ obeeZ`^ aZee' Ma^ obeeZ`^ aZl Zelh liZpg^] bfbmZmhkl' :m e^Zlm Z aZe_ ]hs^g hma^k \hffngbmb^l Z\khll CZiZg ghp \k^Zm^ ib\mnk^l bg September 2010

Last year, more than 170,000 visitors came to Inakadate to view the paddy art. It took 1,200 volunteers to plant the rice.

Innovation

61

63

Essentials

THE BEST OF LEISURE AND LIFESTYLE

The Next Phuket?

Š 2010 NEW YORK TIMES NEWS SERVICE

The Philippines has been pushing hard to attract more tourists to its sandy shores, and beautiful Boracay appears to be the headline act, reports Lionel Beehner.

September 2010

64

=

hgÍm mkr mh ahh_ bm mh ma^ g^per k^eh\Zm^] Cng`e^ ;Zk% Zm e^Zlm ghm _khf ;hkZ\ZrÍl fZbg lmkbi% Pabm^ ;^Z\a%

pa^k^ bm nl^] mh [^ Z fZbglmZr È rhnÍee g^o^k _bg] bm' Bglm^Z]% aZbe Z fhmhkbl^] kb\dlaZp mh ;neZ[h` ;^Z\a% aZg` Z kb`am iZlm Z [Zkk^g lmkbi h_ [Zf[hh laZ\dl% Zg] ehhd _hk ma^ \hehnk_ne% `ahnebla eZgm^kgl ]Zg`ebg` _khf ma^ \h\hgnm mk^^l% pab\a `bo^ mabl mbdb [Zk ma^ jnbkdr _^^e h_ Z Mbf ;nkmhg&bglibk^] `n^kkbeeZ \Zfi' Ma^ ]^\hk pbee ikh[Z[er [^ _ZfbebZk mh fhlm ;h[ FZke^r&eblm^gbg` [^Z\a [nfl% kb`am ]hpg mh ma^ khhlm^k gZf^] I^]kh ]hsbg` hg ma^ [Zk% ma^ labkme^ll ?bebibghl ^Zmbg` `kbee^] _bla% Zg] ma^ *) \h\dmZbel pbma _ngdr gZf^l' :ee maZmÍl fbllbg` bl Z ]knf \bk\e^' R^m mabl dbg] h_ Zgrmabg`&`h^l ob[^ bl `^mmbg` aZk]^k mh _bg] bg ;hkZ\Zr% Z li^\d h_ Zg bleZg] lfZ\d bg ma^ fb]]e^ h_ ma^ Iabebiibg^l maZm bg k^\^gm r^Zkl aZl [^^g fZdbg` ma^ e^Zi _khf ehp&d^r mkhib\Ze [Z\dpZm^k mh Lhnma^Zlm :lbZÍl g^p^lm ahm lihm' >o^g ma^ Cng`e^ ;Zk% pab\a nl^] mh [^ ljn^^s^] bg Zehg` ma^ fZbg pZedpZr h_ Pabm^ ;^Z\a% aZ] mh fho^ mabl r^Zk Z_m^k [^bg` ikb\^] hnm' BmÍl ghp bg Z ]^lheZm^ \ho^ hg ma^ hma^k lb]^ h_ ma^ bleZg] È Zl \ehl^ mh Lb[^kbZ Zl rhn \Zg `^m hg Z lebi h_ eZg] Z[hnm ^b`am dbehf^mk^l ehg` Zg] *'.

Above: Boracay has two main beaches: White Beach and Bulabog Beach, which are on opposite sides of the island. The four-kilometre-long White Beach has been voted as one of the world’s best. Right: There are also numerous smaller and less popular beaches all around the island. Bottom right: The best way to see the beauty of Boracay and its various beaches is by Paraw (native outrigger sailboat) or Banca (motorised outrigger).

dbehf^mk^l pb]^' Ma^ Iabebiibg^lÍ mhnkblf fbgblmkr aZl inla^] mh ikhfhm^ Zg] ]^o^ehi

;nm maZm bl \aZg`bg`' Bg ma^ _bklm jnZkm^k

Zee&rhn&\Zg&^Zm [n__^ml Zg] k^lhkml pbma

fZgr h_ bml ikbs^] bleZg]l Zg] mh ]kZp

h_ mabl r^Zk% ma^ \hngmkrÍl ikbf^ mhnkblf

fhk^ oblbmhkl maZg ma^ nlnZe p^^d^g]^kl

l^Zlhg% ma^ gnf[^k h_ _hk^b`g oblbmhkl

_khf FZgbeZ hk ahg^rfhhg^kl _khf

mh ma^ Iabebiibg^l pZl ni [r ^b`am i^k

h_ ]^o^ehif^gm aZo^ inm lmk^ll hg mabl

Dhk^Z' ;hkZ\Zr% pbma bml ehg` lmk^m\a^l

\^gm _khf ma^ lZf^ i^kbh] Z r^Zk Z`h4

_kZ`be^ bleZg]' Mh ^Zl^ khZ]pZr \hg`^lmbhg%

h_ ihp]^kr pabm^ lZg] Zg] dbm^&lnk_bg`&

;hkZ\Zr% pab\a bl e^ll maZg Zg ahnkÍl _eb`am

Z g^p [rpZr bl ng]^k \hglmkn\mbhg%

Zg]&]bo^&_kb^g]er \hkZe k^^_l% k^fZbgl ma^

_khf FZgbeZ% aZ] Z +) i^k \^gm libd^ bg

Zg] ieZgl Zk^ bg ieZ\^ mh \e^Zg ni ma^

\khpg c^p^e% b_ ghm r^m ma^ \Zla \hp% h_ ma^

mhnkblf' EZlm r^Zk% mabl bleZg]Íl /.)%)))

l^pZ`^&mZbgm^] pZm^kl _Zkma^k h__lahk^'

Iabebiibg^ BleZg]l'

mhnkblml È Z mabk] h_ ma^f _hk^b`g È

F^Zgpabe^% Z gnf[^k h_ g^p @Zml[r&

fZkd^] Zg Zee&mbf^ ab`a% Z\\hk]bg` mh ma^

^ljn^ obeeZl Zg] oZ\Zmbhg ahf^l Zk^ eZrbg`

]^iZkmf^gm h_ mhnkblf'

\eZbf mh ma^ bleZg]Íl ebf^lmhg^ \eb__l Zg]

ÊMa^rÍk^ `hbg` \kZsr hg ;hkZ\Zr [^\Znl^ ma^r pZgm bm mh [^\hf^ ma^ g^qm MaZbeZg]%Ë lZb] FZk`Znq IZeZn% ,-% Z eh\Ze ]bobg`

Fhlm h_ ma^ bleZg]Íl ZmmkZ\mbhgl \Zg

fhk^ pZm^k_Zeel maZg ma^ :fZshg' Ma^ kblbg` ihineZmbhg Zg] _k^gsb^] iZ\^

obk`bg \hZlmebg^' >qiZglbhg h_ ma^ \ehl^lm

Zg] rh`Z bglmkn\mhk hkb`bgZeer _khf LiZbg%

[^ _hng] Zehg` Pabm^ ;^Z\a% bml _bo^

Zbkihkm% bg <Zmb\eZg% Z lahkm _^kkr ahi _khf

k^_^kkbg` mh MaZbeZg]Íl mhnkblmr lahk^l'

dbehf^mk^l h_ lh_m lZg] ebg^] pbma mab\d

ma^ bleZg]% bl Zelh ieZgg^]'

Ê;hkZ\Zr bl fn\a gb\^k% b_ rhn Zld f^% [nm

`kho^l h_ lpZrbg` iZefl' ?hk [^mm^k hk

bmÍl Zelh fn\a _Zkma^k _hk fhlm i^hie^%

phkl^% mabl iZkm h_ ;hkZ\Zr aZl ^f[kZ\^]

[Z\diZ\d^kl Zk^ `bobg` pZr mh _Zg\r k^lhkml

pab\a bl par bmÍl lmbee ngdghpg'Ë

bml bgg^k Iand^m pbma [Zkdbg` fZll^nl^l%

pbma Zee ma^ i^kdl' Ma^ mk^^&ahnl^&ebd^

;Zk^&[hg^l \Z[ZgZl \Zm^kbg` mh

Portfolio

Essentials Travel

September 2010

65

66

Essentials

Travel

From Mount Luho lookout point the whole of Boracay is visible. The island is dog-bone shaped and has an area of around 10.32 square kilometres.

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Visitors walk in the water off Bolabog Beach. Boracays many attractions has seen it become Southeast Asia's newest hot spot.

Portfolio

Essentials Travel lgZbe la^eel' Hk fZd^ ma^ a^Zkm&lmhiibg` ]^l\^gm bgmh Z g^Zk[r ebf^lmhg^ \Zo^% Zkf^] hger pbma Z _eZlaeb`am Zg] Z rhng` `nb]^% mh bgli^\m ma^ ljn^Zdbg` _knbm [Zml Zg] ljnbkfbg` lgZd^l !p^Zk lah^l% ghm _ebi&_ehil% Zl ma^ ]^l\^gm bl lebii^kr"' Ma^ e^ll&[nlmebg` lb]^ h_ ma^ bleZg] g^Zk ;neZ[h` ;^Z\a bl Zelh p^ee phkma Z oblbm% pbma bml Lp^]bla&hpg^] lnk_ lahil Zg] ljnZm [Zf[hh anml maZm ]hn[e^ Zl `n^lmahnl^l' Ma^ [kZ\dbla pZm^kl Zk^ ghm k^Zeer _hk lpbffbg`% [nm ma^ lm^Z]r pbg]l Zg] laZeehp \ho^l fZd^ bm hg^ h_ ma^ phke]Íl ik^fb^k lihml _hk dbm^& Zg] pbg]&lnk_bg`' :l \khp]l _bem^k^] makhn`a ma^ [^Z\alb]^ \Z_ l% Zg Í1)l \ho^k [Zg] [^em^] hnm mng^l hglmZ`^ pabe^ ma^ =Cl

Top: The outdoor D’Mall is one of the main places to shop and eat on Boracay.

Left: There are numerous small islands that can be explored by hiring a boat.

Above: A red lobster on display at a restaurant on White Beach.

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67

Essentials

68

Culture

Kakuben Lalabhai Parmar, an artisan from Madhutra, India, is an informal ambassador for Sewa and the Crafts Council of India.

A Long Journey

In terms of physical distance Kakuben Lalabhai Parmar has travelled a long way from her Gujarati village.

But the change in her life is an even longer and more astounding journey, reports Guy Tebay.

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Portfolio

69

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September 2010

Parmar shows off a mirror shard that she uses in her embroideries. She buys the shards by the kilogramme and cuts them into various shapes using the sharpened edge of a terra cotta roof tile.

70

Essentials

Culture

“Now as a globetrotter, an informal ambassador for Sewa and the Crafts Council of India, 40 million to 60 million people gain at least part of their living making handicrafts – she finds herself in circumstances she could never have foreseen.”

Parmar (right) and Uma Swamina, another Sewa member, took New York in their stride.

Parmar says the biggest change in her life was when she was allowed to leave the house and participate in society.

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Parmar and Swamina tour the Temple of Dender at the Metropolitan Museum of Art in New York. Parmar pointed out a number of similarities between Indian handicrafts and those of other countries, both ancient and modern.

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ADVERTISEMENT FEATURE

Essentials

72

Environment

Gr n Community The $500 million Dockside Green development in Victoria, Canada, aims for negative carbon emissions through several innovative and money-saving features, reports Linda Baker.

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© 2010 NEW YORK TIMES NEWS SERVICE

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Pedestrian walkways and ponds at Dockside Green, a 15-acre mixed-use development, along the harbour in Victoria. The development uses the ponds as part of a wastewater recycling system.

Portfolio

73

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An efficient ferry service and cycling paths make commuting easy for people living in the Dockside development.

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September 2010

“There is an effort to incorporate residential mixed use in balance with preserving a working harbour, which is very much a part of Victoria’s tradition and economic engine.”

74

Essentials

Environment

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Victoria grew around its harbour, which is why waterfront property is being developed as mixed-use residential to maintain the city’s character. The Legislative Building is located directly on the Inner Harbour.

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At Dockside Green nothing is wasted.

Stormwater runoff cascades along pathways en route to the greenway and exterior lighting includes low-level and full cut-off lighting.

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“A passive solar design, fresh air ventilation and efficient appliances help reduce energy use in Dockside Green buildings by about 50 per cent compared with conventional buildings.

Because wood waste is considered a zero emission fuel, Dockside Green residents are not charged a carbon tax for heat and hot water.”

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September 2010

75

76

Curtains Up! New theatres are springing up across China and they all need acts to fill their stages. But that’s not as straightforward as it sounds, reports Sonia Kolesnikov-Jessop.

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© 2010 NEW YORK TIMES NEWS SERVICE

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For years the Chinese state used to sponsor performances, but the government is now cutting back.

That means that both local shows, such as Sound of Yunnan, and international acts have to rely on ticket sales and sponsorships.

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“Although China’s government is pushing for a more marketoriented approach to performing arts, many theatres and arenas rely heavily on the China Arts and Entertainment Group.”

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The newly opened Guangdong Museum of Art in Guangzhou, designed by Rocco Yim, is among China’s efforts to add more cultural attractions. But more cultural attractions also mean increased competition for declining state funding.

77

Essentials

Art

GETTY IMAGES

78

Well-known Western musicals are of particular interest to Chinese theatre programmers. A production of Cats did a successful tour of 11 Chinese cities in 2007 and 2008.

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“We still need to do a lot of audience building.

People in Guangzhou are used to eating out at night. They’re not used to going out to the theatre and buying tickets.”

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@nZg`sahn% ma^ Hi^kZ Ahnl^ aZl Zg

Portfolio

Essentials Art

The Guangzhou Opera House was designed by the famous architect Zaha Hadid. It opened in May this year with a performance of Turandot, which was directed by the Chinese filmmaker Chen Kaige and featured international stars.

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Andrew Lloyd Webber’s Phantom of the Opera had a lucrative 12-week Shanghai run in 2006. The Really Useful Group, founded by Webber, will make 40 per cent of its revenue from Asia this year, with China a small but growing market segment.

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79

80

Essentials

Sport

Adam Chadwick is the curator of Lordâ&#x20AC;&#x2122;s museum. The exhibition Swinging Away: How Cricket and Baseball Connect traces the development of cricket and baseball, and how each game has influenced the other.

Portfolio

81

Trans-Atlantic Curveball

Cricket and baseball have often been used, albeit in a good-natured way, to illustrate the difference between England and America. That gap is now been bridged with a new exhibition at Lord’s, reports John Burns.

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September 2010

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82

Essentials

Sport

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A display at the Lord’s Cricket Ground shows the evolution of both baseball and cricket balls to the forms and variations used in the modern game.

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83

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A statue of a batsman at Lord’s Cricket Ground emphasises that a gracefully played stroke is more important than the end result. That has changed in the Twenty20 format where it is all about putting runs on the board.

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REX FEATURE

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A statue of Babe Ruth at the Baseball Hall of Fame in Cooperstown, New York. Babe Ruth epitomised baseball thanks to his win at all costs attitude and the ability to hit the ball out the park.

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Swinging Away: How Cricket and Baseball Connect is at Lord’s in London until December 2010. From April 2011 to February 2012 the exhibition will be at Cooperstown, New York.

Essentials

Technology

Selling Yourself Using the internet generates information about our habits that are used by companies to make money. Wouldn’t it make sense that the user also benefits in some way? That’s the rationale behind a new startup, reports Steve Lohr.

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Ginsu Yoon and Ian Wilkes are the co-founders of the start-up company Bynamite that aims to give consumers control over their personal information.

© 2010 NEW YORK TIMES NEWS SERVICE

84

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85

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“Bynamite is by no means antiadvertising. It does not block ads. Its website recommends free tools, like AdBlock and NoScript, for people who want ads blocked. In essence, the company has a libertarian, freemarket ethos.”

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86

Essentials

Test Drive

American Icon

The Cadillac SRX crossover has a lot of bang for your buck. Good looks, luxury and safety are all part of the deal, reports Guido Duken. <:=BEE:< BL :L FN<A :G

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Portfolio

87

Wood trim, an upholstered instrument panel, and red, white and blue instrument cluster all help to give the SRX its distinctive class and style.

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“Under the bonnet the SRX has a standard 3.0-litre V6 that kicks out 198kW at 6,950 RPM and has a torque peak of 302 Nm at 5,100 revs.”

September 2010

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88

Essentials

Other Business

Back From the Dead It is only fitting that Hammer Film Productions Ltd., the maker of 1960s Dracula films starring Christopher Lee, has risen again. The firm is prowling for co-investors as it returns to moviemaking with a remake of a Swedish vampire tale. Founded in 1934, Hammer became known for horror with the release of The Quatermass Xperiment in 1955 and The Curse of Frankenstein. The studio continued making movies until 1979.

Hammer and its library of 295 titles was acquired by London’s Exclusive Media Group in 2007. Let Me In, set for release on October 1 in the US, enters theatres as audiences have flocked to Summit Entertainment LLC’s Twilight teen-vampire movies and cable’s HBO airs its third season of True Blood. The studio, which has raised $100 million for operations and production, is looking for an equally enthusiastic response at the box office to attract money to co-finance future films.

Too Good Looking?

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THE MOST PRESTIGIOUS

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ARABI A N GU LF

Rent Today To Get

3 months free rental

R AS A L K h a i m a h - UA E

and 3 months Free Electricity (Conditions Apply)

Free furniture | One year free maintenance Saeed amenities service (First time in UAE) Finance scheme provided by developers Easy paymentâ&#x20AC;&#x2122;s schedule Starting from AED 300,000 24hrs security Studio, 1, 2 & 3 BR , Sea View (condition apply)

Palace Hotel

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220,346 Sqm Island for sale

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MRA VILLAGE ARIAL GOLF LAGOON VIEW

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GOLF & MARINA APT

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10

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R 0 % EA D so Y ld ou t

TOWN HOUSE 3BR 90 RE % AD so Y ld ou t

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Individual Villas - 3, 4 & 5 Bedrooms with high finishing Golf Apartments offering studio & One Bedroom Marina Apartments offering studio, 1, 2 & 3 Bedroom Royal Breeze offering studio, 1, 2 & 3 Bedrooms Marina with 200 Berth facilities & Yatch club 5 Star Hotel - AL Hamra Fort Hotel & Beach Resort 7 Star Hotel - AL Hamra Palace Hotel

Dr Ayoob Al Faraj

18 Hole Championship Golf Course + Golf Club House

General Manager

Al Hamra Real Estate 050 486 5944

Studio, 1, 2, 3 BR

2 Storey Shopping Mall with over 200 Shops

Mr Omar: 050 4320171 - Ms. Bahia: 050 4665053 - Mr Suhail: 050 6479926 Mr Ibrahim: 050 4323367 - Mr Mohammed: 050 4873910

TOLL FREE 800 AL HAMRA OR 800 2542672

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