Portfolio
Issue 56 ■ August 2010
Exclusive to Emirates First Class and Business Class
GREEN TIDE Ocean Power
THE NEW FRONTIER China Targets Hollywood
READY TO SERVE
Automated Retail Stores
César Alierta
Communications Giant
emirates.com
This issue August 2010
Portfolio
Exclusive to Emirates First Class and Business Class
Cover Story 18
César Alierta :l a^Z] h_ ma^ phke]Íl mabk] eZk`^lm m^e^\hffngb\Zmbhgl \hfiZgr% < lZk :eb^kmZ bl Z fZg maZm lahne]^kl `k^Zm k^lihglb[bebmr' BmÍl Z `hh] ch[ a^Íl ni mh ma^ mZld'
Features 24 New Bedfellows
40 China’s Blockbuster Ambition
Amid tight credit and low occupancy rates, both major
There’s no lack of ambition in China, which is evidenced by
chains and independent hotels have suffered. Now they
the country’s rapid economic growth and leadership role in
are looking to the future by working together.
many industries. But the international entertainment industry is not one of them. That may be about to change.
28 Danger for Kyoto’s Ancient Allure
44 Metro Gets It Right
Japan draws in relatively few tourists with historic sites like Gion, a geisha district in Kyoto. Now the nation is
In the heart of Delhi the success of the city’s subway
torn about how to attract more tourists without losing it
system, known as the metro, is an amazing feat. It offers
character.
new hope that India’s outdated urban infrastructure can be efficiently modernised.
32 Risky Bet on Rare Minerals
48 A Royal Vision
China mines 97 per cent of the world’s rare earth elements, giving it a virtual monopoly thanks to its low
King Leruo Tshekedi Molotlegi, the ruler of the Bafokeng
production costs. But now other players are thinking of
people in South Africa, is using the profits from a platinum-
entering the market.
fuelled sovereign wealth fund to build an ambitious future.
52 Ready to Serve
36 From Niche Market to Global Competitor The success story of Superdry clothes began with a
Forget the old-fashioned vending machines. Today they’re
young man making T-shirts 25 years ago. The company
known as the automated retail store and they’re ready to
is now looking at a huge global expansion.
do business.
56 A Pinch of Saffron Italian growers of the precious flower feel the squeeze as production costs rise and foreign competition increases.
44
28
1
Portfolio
2
Exclusive to Emirates First Class and Business Class
62
82
Essentials 59 Greece Banks on Tourism Debt-stricken Greece needs investment and tourists now more than ever. The opening of a new upmarket resort has officials asking if private investors hold the key.
62 An Artistic Deal Don and Doris Fisher, founders of the clothing chain Gap, put together an amazing art collection that was rarely seen by the public.
66 The Tides of Power The business of being ‘green’ is only getting bigger and the old idea of using ocean tides to generate power is now
74
being given a modern twist.
70 The Brain on Computers We consume three times more information today than we did 50 years ago thanks to technology. Researchers are now uncovering how it is affecting our thinking.
74 Cinderella Story Russian super-soprano Anna Netrebko can boast a real rags-to-riches story. Today, she is focused on motherhood, Wagner and perhaps a directing career.
78 City of Many Tongues New York is a melting pot of languages. Attempts are now underway to identify rare languages and save them.
Departments
82 Stars and Stripes Hummus
5 Notebook
Hummus, that Middle Eastern staple, is bridging cultural gaps
World business in a nutshell.
11 Observer
in America as new flavours capture local taste buds.
86 The Grand Tour
Spotting and analysing business trends.
16 Column: Margaret Heffernan The Invisible Gorilla
BMW claims that the 535i Gran Turismo defines a brandnew segment in the automobile market. They may be right.
88 Other Business Portfolio takes a light-hearted look at the latest business news.
Published for Emirates by
PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae
Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Deputy Editor Nick Rice Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Senior Designer Rehab Barham General Manager Production & Circulation S Sasidharan Production Manager C Sudhakar General Manager - Group Sales Anthony Milne Email: anthony@motivate.ae Business Development Manager Nicola Hudson Senior Advertisement Manager Scott Walker
INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA Okeeffe Media; Tel +61 89 381 7425, Fax +61 89 382 4850, okeeffekev@bigpond.com.au CHINA/HONG KONG Emphasis Media Limited; Tel +85 22 516 1048, Fax +85 22 561 3349, advertising@emphasis.net CYPRUS Epistle Communications & Media; Tel +35 72 246 6555, Fax +35 72 276 9999, nasreenk@epistlemedia.com FRANCE/SWITZERLAND Intermedia Europe Ltd; Tel +33 15 534 9550, Fax +33 15 534 9549, administration@intermedia.europe.com GERMANY IMV International Media Service GmbH; Tel +49 211 887 2310,Fax +49 211 887 2919, j.hoffmann@vhb.de INDIA Media Star; Tel +91 22 281 5538/39/40, Fax +91 22 283 9619, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, Fax +39 029 998 1376, lucia.colucci@fastwebnet.it JAPAN Skynet Media Inc.; Tel/Fax +81 43 278 6977, skynetmedia@y2.dion.ne.jp TURKEY Media Ltd; Tel +90 212 275 8433, Fax +90 212 275 9228, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, Fax +44 207 906 2022, nhopkins@spafax.com USA Redwood Custom Communications Inc.; Tel 212-473-5679 x 313 , Fax 212-260-3509, brigitte.baron@redwoodcc.com
Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.
10,370 copies December 2009 Printed by Emirates Printing Press, Dubai, UAE
Portfolio
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Notebook
5
GETTY IMAGES
BUSINESS NEWS IN BRIEF
Google's YouTube Defeats Viacom
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August 2010
6
Notebook Qtel’s Mobile Recycling Programme
Numbers Game
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raised last month in the sale of an important Édouard Manet self-portrait – one of only two that the artist ever painted. The previous record for a Manet was £16.3 million
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Portfolio
7
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Female Power Women have claimed three of the top five spots in the Forbes
online and social media. Queen of the talk show, Winfrey, earned
2010 Celebrity Power list with singer Lady Gaga making her first
a whopping $315 million and with a top rating in TV and radio
entry and Oprah Winfrey reclaiming her No.1 position. Forbes’
appearance she topped the annual list for the fourth time. Winfrey
ranking is a measurement of entertainment-related earnings over
replaced Angelina Jolie in last year’s No.1 spot. Jolie slipped down
the past 12 months, as well as exposure in print, television, radio,
to 18th in the latest ranking. Grammy-winning R&B singer, Beyonce Knowles rose to second spot with an estimated $87 million from her tour and album sales, in addition to deals in fashion, fragrance and other endorsements. Glam pop star Lady Gaga made the list for the first time, taking fourth place with estimated earnings of $62 million. Avatar’s director James Cameron took third place with earnings of $210 million, and golfer Tiger Woods also shared the
PHOTOS ON THIS PAGE: REUTERS
spotlight alongside the women by coming in fifth. His earnings were $105 million but the calculations for his web rank and social rank had plummeted. Despite the worldwide recession, Forbes said that celebrity earnings had remained “remarkably resilient, with this year’s stars having earned a collective $4.7 billion during the past year, up from $4.1 billion in 2009. August 2010
Notebook Resumés Rewritten
TEXT: HEBA HASHEM
Robert De Niro NOBODY BELIEVED a
problem by opening his
teenage Robert De Niro
own hotspots. Fifteen
when he told friends after
years on, De Niro has
an evening at the movies
launched more than 20
that he was going to be
restaurants around the
a film actor. He was only
world. When asked how
17 after all. But when he
many restaurants he has
dropped out of senior
invested in, he told New
high school to join Stella
York Magazine, “I don’t
Adler’s acting school, it
know, 23, 24, 25”. De Niro
was evident that his words
owns almost 20 Nobus
were no joke. Today, he
around the world; Ago
is one of the highest-paid
in LA and Florida; the
actors, known for heavily
award-winning Tribeca
studying the background of
Grill in New York; and
the characters he plays for
most recently, Locanda
maximum ‘method acting’.
Verde in Las Vegas. “I’m
Although commonly
not a foodie but I like
referred to as Italian-
good food. I have a good
American, De Niro is
appetite. You go to a hotel
only one-quarter Italian
and all of a sudden they’re
in ancestry. His father
giving you Western-
was half-Irish, half-Italian,
style stuff, and I say ‘I
and his mother of mixed
didn’t come here for this.
European origins. Born in 1943, De Niro’s childhood
GETTY IMAGES
8
Where’s the local stuff?”. Guessing De Niro’s
resembled a movie in
whereabouts has
itself. His mother Virginia Admiral was a
Bertolucci. Willing to go to any length
never been easier, because if he’s not
painter and his father Robert De Niro Sr.
to achieve realistic impersonation of his
filming a new movie, or overseeing his
an abstract expressionist.
characters, De Niro gained 30 kilograms
co-owned businesses, he would most
for his role in Raging Bull, which earned
likely be found savouring the best of
of playwrights, and it didn’t take long for
him the former world record for the ‘Most
Italian or Japanese cuisine at one of his
his infatuation with acting to manifest
Weight Gained for a Movie’.
restaurants. As he once said, “Nobody
As a child, De Niro was an avid reader
into a workaholic lifestyle. In 1974, De
As he proceeded through his life
has moved me from my seat yet. But, just
Niro spent four months learning to speak
of fame, the Hollywood superstar first
in case, I’ve bought my own restaurants”.
the Sicilian dialect in order to play Vito
stumbled upon his passion for restaurants
He also recently opened an 88-room
Coreleone in The Godfather: Part 2. A year
while filming Casino at the Hard Rock
luxury hotel in New York. De Niro can
later, De Niro wasn’t able to accept his
Hotel in Las Vegas. He quickly noticed
definitely put actor on his resume, but
first Oscar for Best Supporting Actor due
that the hotel’s restaurants lacked good
there’s also space for ‘major player in the
to filming commitments with Bernardo
food, and he decided to solve that
hospitality industry’. ■
Portfolio
ADVERTORIAL
SME ADVICE Consider it done
GULF FINANCE
W
elcome to our latest advice column for small and medium sized businesses, brought to you by Steve Williams, CEO at Gulf Finance. Throughout his columns, Steve talks about the challenges faced by many SMEs and shares his thoughts and advice on how to deal with these challenges and come out stronger on the other side. Gulf Finance is an ambitious, progressive finance company operating in the commercial and consumer markets. Gulf Finance offers a variety of straightforward lending and deposit based products and believe in providing their clients with exceptional execution service delivered through a team of highly experienced, deeply motivated financial professionals.
STEVE WILLIAMS
I
n its most simple terms, customer service is common sense. It is human nature to revisit a business that has delivered a good product with knowledge, help and courtesy, and in many mature markets it is fundamental to retaining and expanding a client base. It is no longer just a value added service, but rather a business essential. We have all experienced times when a business hasn’t paid as much attention to its front line staff as it should have, and it often seems as though the first points of customer contact go with having little or no training. That said, it is becoming increasingly evident that the view on customer service is dramatically changing, not just in our home countries, but worldwide. Take the UAE, just two months ago, tourist hotspot Dubai played host to the inaugural UAE Customer Service Week, supported by no less than the Minister of Interior, Sheikh Saif Bin Zayed Al Nahyan – a true sign that people are serious about delivering excellent customer service. The quality of service can be a huge differential that distinguishes a company from its competitors, and more importantly, results in return trade and referrals. At Gulf Finance, we enjoy a large part of our new business through word of mouth and recommendations. We realised long ago that even small tokens of extra service help to build lasting relationships. As a finance company, we have a wide spectrum of competitors but, as many of their clients will testify, these lenders do not maintain a personal bond with their clients, and
GULF FINANCE
CEO, Gulf Finance this has become particularly apparent in recent history since the financial screw was tightened. As a lender that reviews each case individually, we are able to deliver a personal service to each and every one of our clients. We have always emphasised the importance of this, not only to our customers, but to our staff. Customer satisfaction does not just refer to the quality of the product, but also to the experience in acquiring it – and what follows. From the front door of an office to the delivery of a service, there needs to be consistency. There needs to be a professional and friendly atmosphere as well as clarity, transparency and assistance - it is paramount that customers are in an environment which welcomes not only their trade, but their loyalty and support.
Steve joined Gulf Finance in 2008 with a mandate to transform the 10-year-old firm into a boutique finance company focused on small and medium sized enterprises. With more than two decades’ of leadership and hands-on experience in business banking, branch banking, customer segmentation, product development and customer treatment strategies, Steve knows his industry and his clients.
Many businesses have fallen short because they failed to appreciate that they cannot simply offer a product and everything will be smooth sailing, but rather that they must offer a service to compliment that product. No business has a right to customers, they are a privilege that must be earned and cherished. In any business, there has to be a collective effort and an understanding of what it means to provide a culture of service excellence, and this must be at the forefront of everybody’s minds, and at every step of the way.
Active in the Dubai based British Business Group, Steve is a former Director of Business Development for the association. He also is a Director for a Dubai-based venture capital firm and recently studied finance and accounting at the Executive Education department of the Stanford Graduate School of Business in California.
Sometimes, this isn’t an easy task. It takes more than a cup of coffee and a nice smile on reception to compel customers to return. Having said that, it is a good start and remember - if you don’t take care of your customers, someone else will.
Steve’s passion for his profession is matched only by his passion for sports, which include running, scuba diving and golf.
www.gulf-finance.ae | +971 4 405 0000 | sme@gulf-finance.ae
Consider it done.
Observer
11
BUSINESS NEWS IN BRIEF
Cliff Kushler is the inventor of predictive words typed on cellphones and co-developer of Swype, a new system for touch screen phones.
Reinventing Phone Typing, Again © 2010 NEW YORK TIMES NEWS SERVICE
Swype is the latest invention which looks set to change the way we write messages on our phones and other communication devices, reports Jenna Wotham.
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12
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Swype relies on finger movement and makes use of the full qwerty keyboard. Used correctly, it greatly increases typing speed.
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fhnl^% bgmh lhf^mabg` maZm _bml bg Z ih\d^m' Kushler and his team worked for seven years on Swype. His first software for mobile phones, T9, was a huge success.
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,+/'0 fbeebhg bg +)*)% Zg bg\k^Zl^ h_ 20 i^k \^gm _khf eZlm r^Zk' ■ Portfolio
Observer The World
Top 10
AXA’s British Business Sold for $4 Billion
MOST RELIABLE CARS FOR 2010 Problems per 100 vehicles
Porsche Lincoln Buick Lexus Mercury Toyota Honda Ford Mercedes-Benz Acura
110 114 115 115 121 128 132 141 142 143
GETTY IMAGES
Vehicle
K>LHENMBHG EM=% : ;KBMBLA [nrhnm _ng]% aZl k^Z\a^] Zg
SOURCE: FORBES.COM, ANEKI.COM
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AMERICA’S BESTSELLING CARS Vehicle
Segment
Ford F-Series Toyota Camry Toyota Corolla Ford Escape Chrysler Town & Country Kia Sorento Lexus RX Ford Mustang BMW 3-Series Mercedes-Benz ML Class
Pickup Truck Sedan Compact Car Crossover Minivan SUV Luxury Crossover Sports Car Luxury Sedan Luxury SUV
Year-to-date sales (as of June 1) 193,843 125,804 118,625 83,440 51,342 42,170 36,012 31,061 26,730 10,269
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SOURCE: FORBES.COM, ANEKI.COM
K^lhenmbhgÍl Zll^ml' ÊP^ [^eb^o^ mabl bl Z l^glb[e^ ]^Ze maZm pbee WORLD’S MOST BEAUTIFUL CARS (Listed in alphabetical order)
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Vehicle
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Price
Alfa Romeo 8C Spider
$301,600
Aston Martin Rapide Bentley Mulsanne Dodge Challenger SRT8 Ferrari 458 Italia Jaguar XJ Maserati Quattroporte Mercedes SLS AMG Porsche Boxster Spyder Rolls Royce Ghost
$197,850 $285,000 $43,680 $240,000 $113,000 (XJL Supersport) $120,250 $183,000 $61,200 $245,000
SOURCE: FORBES.COM, ANEKI.COM
August 2010
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13
Observer O N E 2 W AT C H
REUTERS
Philipp Humm
JX Invests in Vietnam’s Refineries
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T-Mobile USA,
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a subsidiary
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of the largest
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telecommunications
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company in Europe,
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Deutsche Telekom,
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decided to inject
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fresh ideas into the
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company in the
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face of aggressive
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domestic competitors.
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In a shake-up of
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top company ranks,
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Philipp Humm
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replaced long-time
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chief Robert Dotson
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as CEO-designate. Humm was the Chairman of the Board
GETTY IMAGES
14
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of Directors of T-Mobile Czech Republic, and responsible within the Deutsche Telekom Group for Sales and Services in Europe, as well as the management of national companies in Austria, Czech Republic, United Kingdom, the Netherlands and Poland. T-Mobile, after a two-year dip in its US business, sees
Damac and Versace to Build Luxury Beirut Tower =ZfZ\ Ikhi^kmb^l aZl Zgghng\^] ma^ eZng\a h_ =ZfZ\ Mhp^k
Humm as an ideal successor given his experience at the top
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ranks of the company since 2005. During his tenure as CEO
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of DT Deutschland Humm has been credited with taking over
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the company in a declining market and successfully turning
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it around to become Germany’s leading mobile operator in
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both subscribers as well as service revenues. He was also
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responsible for the successful market introduction of the
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iPhone in Germany in 2007. “It is a privilege for me to take
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over the reins from an established leader such as Robert,”
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with him and the T-Mobile USA Team during the transition
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phase, and I relish the prospect of leading such a proud
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company as T-Mobile USA – a force to be reckoned with in
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one of the largest markets in the world.
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Prior to joining Deutsche Telekom, Humm worked for
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10 years for a number of US based companies including McKinsey & Company, Procter & Gamble and Amazon in senior level positions.
GETTY IMAGES
TEXT: HILDA D’SOUZA
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]^o^ehi^kÍl oblbhg pbee k^lnem bg Z ikhc^\m ngebd^ Zgr hma^k'Ë Portfolio
15
Swiss ABB Wins $89 Million Contract from Saudi Electric LPBLL >G@BG>>KBG@ @KHNI :;; aZl [^^g ZpZk]^] Z 12 fbeebhg \hgmkZ\m mh [nbe] Z g^p ln[lmZmbhg bg KbrZ]a _hk LZn]b >e^\mkb\bmr <h !L><"' :;; pbee ]^lb`g% lniier% bglmZee Zg] \hffbllbhg ma^ ,1)(*,+(*,'1 dbehohem !DO" ln[lmZmbhg% Zg] pbee ^q^\nm^ ma^ \bobe phkd hg ma^ ikhc^\m pab\a bl ]n^ _hk \hfie^mbhg pbmabg ++ fhgmal% ma^ Lpbll _bkf lmZm^]' :\\hk]bg` mh :;;% ma^ g^p eZk`^&l\Ze^ ln[lmZmbhg bl [^bg` [nbem g^Zk ma^ Dbg` :[]neeZa ?bgZg\bZe =blmkb\m Zg] pbee _^^] _hnk lfZee^k ln[lmZmbhgl pbmabg ma^ ]blmkb\m' L>< ieZgl mh li^g] Zkhng] -/ [beebhg hg ihp^k `^g^kZmbhg% ,) [beebhg hg mkZglfbllbhg Zg] +) [beebhg hg ]blmkb[nmbhg [r +)*1' Ma^ LZn]b lmZm^&hpg^] _bkf Zelh ieZgl mh eZng\a bml _bklm bgm^kgZmbhgZe [hg] blln^ bg ^Zker +)**' Ê>e^\mkb\bmr ]^fZg] bg ma^ dbg`]hf aZl `khpg [r *+ i^k \^gm lh _Zk mabl lnff^k \hfiZk^] pbma eZlm r^Zk ]n^ mh Z `khpbg` ihineZmbhg ^q^\nmbo^ ob\^ ik^lb]^gm h_ _bgZg\^ Zm L><' Ma^ \hfiZgr ehhdl hg \hnkl^ mh ]hn[e^ bml \ZiZ\bmr bg ma^ g^qm ]^\Z]^'
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Commentary
16
MARGARET HEFFERNAN
The Invisible Gorilla BG HG> H? ILR<AHEH@RÍL fhlm
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THE TELECOMS DON Head of the world’s third largest telecommunications company, César Alierta is a man that shoulders great responsibility. It’s a good job he’s up to the task, reports Ruth Clegg..
August 2010
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César Alierta has built Telefónica into one of the world’s largest telecommunications companies. It operates in 25 countries with a customer base of 273 million globally and revenues of €52.9 billion in 2009.
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CORBIS
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Alierta, (centre), Chairman of the Board of Directors of Telefónica, Isidro Faine (left), Vice Chairman of the Board, and Ramiro Sanchez De Lerin Garcia-Ovies, General Legal Secretary of the Board of Directors of Telefónica, at a shareholders meeting in Madrid.
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“Another highlight of Alierta’s career came in 2006 when he engineered the successful $31.4 billion acquisition of mobile phone giant O2 – bringing Telefónica’s dominance to the shores of the UK.”
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Spanish Prime Minister José Luis Rodriguez Zapatero, German Chancellor Angela Merkel and Alierta at the CeBIT 2010 show in Hanover, Germany. Telefónica O2 Germany has a growing presence with more than 21 million customers.
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“Not only has the acquisition of O2 protected Telefónica from the global recession – even in the global economy’s darkest days in 2008 there was still a 2.7 per cent rise in sales – the company has been able to launch a number of projects to help struggling areas of society.” Customers use Telefónica’s public phones in São Paulo. Latin America has been one of the company’s strongest growth points and it dominates the market.
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Telefónica has continued to aggressively expand its networks in Europe. Europe’s second-largest phone company saw its 2010 first-quarter profit rise by two per cent, thanks to its European operations outside Spain. Portfolio
Profile
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“Alierta has changed the lives of thousands, particularly in Latin America. Numerous corporate and social responsibility projects are under way in some of the most impoverished areas of the continent.”
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:f^kb\Z' :g] M^e^_ gb\Z bl ikhn] mh [^
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PHOTOS ON THIS PAGE: GETTY IMAGES
Two rivals shared the stage during the Mobile World Congress (GSMA) in Barcelona. Alierta (right) and Vittorio Colao, CEO of Vodafone, outlined the future of communications.
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Mbf^ pbee m^ee pa^ma^k a^ \Zg ln\\^ll_neer
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]b`bmZe m^e^\hffngb\Zmbhgl ^gobkhgf^gm
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Zg] mkZgl_hkfZmbhg% bl Z \hgg^\m^] EZmbg
bg ma^ r^Zkl mh \hf^' ■
New technology meets classic architecture in Gran Via, Madrid. The Telefónica Tower was designed and built in the 1920s and used to be one of the city’s biggest buildings. August 2010
Customers browse Apple iPhones on display at a Telefónica store in Madrid. On February 24 this year Telefónica repurchased seven million shares in one day in the largest acquisition of company shares so far this year.
Hospitality
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John Willard Marriott Jr (left), chairman and CEO of Marriott International, and Ian Schrager, a hotel entrepreneur, are working together to form a new hotel brand called Edition.
New Bedfellows
Amid tight credit and low occupancy rates, both major chains and independent hotels have suffered. Now they are looking to the future by working together, reports Susa Stellin. Portfolio
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“While some hotel executives bristle at the ‘umbrella brand’ image, it fits the stormy weather the industry just passed through – though dark clouds still loom.”
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ma^ bg]^i^g]^gm ahm^el% pab\a aZo^ [^^g lmkn``ebg` mh lnkobo^ pbmahnm ma^ ]^^i ih\d^ml h_ ma^bk [b` \hfi^mbmhkl' IZbkbg` ni Zeehpl ma^ \aZbgl mh `khp pbmahnm [nbe]bg` Zg] ma^ bg]^i^g]^gml mh ZmmkZ\m fhk^ `n^lml' ÊHg^ h_ ma^ k^Zlhgl _hk mabl bl ma^ ]^\ebg^ h_ \hglmkn\mbhg%Ë lZb] ;chkg AZglhg% Z ikh_^llhk bg ma^ ahlibmZebmr ikh`kZff^ Zm G^p Rhkd Ngbo^klbmr' ÊIn[eb\ \hfiZgb^l pZgm mh d^^i `khpbg`' : pZr mh ghm ]benm^ ma^ [kZg] bl mh \k^Zm^ Z l^iZkZm^ `khni ng]^k ma^ iZk^gm \hfiZgr nf[k^eeZ'Ë
© 2010 NEW YORK TIMES NEWS SERVICE
Pabe^ lhf^ ahm^e ^q^\nmbo^l [kblme^ Zm ma^ Ìnf[k^eeZ [kZg]Í bfZ`^% bm _bml ma^ lmhkfr p^Zma^k ma^ bg]nlmkr cnlm iZll^] makhn`a È mahn`a ]Zkd \ehn]l lmbee ehhf' H\\niZg\r kZm^l bg ma^ Ngbm^] LmZm^l% mahn`a lmZkmbg` mh bfikho^% Zk^ ^qi^\m^] mh ^g] ma^ r^Zk Zm .0 i^k \^gm% Z[hnm lbq ihbgml [^ehp ma^ ehg`&m^kf Zo^kZ`^' Khhf August 2010
Working with a large hotel chain has numerous advantages for independent hotels. They can make use of the chain’s central booking system, become part of their loyalty schemes, receive more exposure and benefit from central buying.
Hospitality
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Hospitality
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Marriott International started the Autograph Collection in January, which creates affiliations with independent hotels. It includes the Celebration Hotel in Florida, part of the Kessler Collection.
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“Schrager would be hard-pressed to get financing to develop projects on his own, and Marriott, having sat out the boutique hotel craze, needs a hipper offering in its portfolio.”
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Danger for Kyoto’s Ancient Allure : =HEIABG IHHE% : I>G@NBG iZkd Zg] Z `bZgm pZo^ ihhe \hne] lhhg chbg ma^ bfi^kbZe&^kZ mhpgahnl^l Zg] Zg\b^gm ;n]]ablm m^fie^l bg Drhmh% © 2010 NEW YORK TIMES NEWS SERVICE
Japan draws in relatively few tourists with sites like Gion, a geisha district in Kyoto. The nation is torn about how to attract more, reports Hiroko Tabuchi.
CZiZgÍl _hkf^k bfi^kbZe \ZibmZe' : ikhihl^] ZjnZkbnf \hfie^q bg \^gmkZe Drhmh% bg e^Z_r Nf^dhcb IZkd Zm ma^ \^gmk^ h_ ma^ \bmr% aZl \Znl^] fbq^] k^Z\mbhgl' : [kZbg\abe] h_ ma^ Hkbq K^Ze >lmZm^ <hkihkZmbhg% ma^ ikhc^\m \hne] [k^Zma^ g^p eb_^ bgmh DrhmhÍl mhnkblf Portfolio
Tourism
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Archers perform in a ritual ceremony at the Shimogama Shrine. Kyoto is caught in a conflict between tradition and modernisation.
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Kyoto is famed for its ancient temples, such as the Heian Jingu Shrine, but these are of little appeal to Chinese tourists who have a rich history back home. City officials believe the proposed aquarium will be a major attraction.
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“Kyoto’s residents and its visitors care more about preserving old neighbourhoods,” Kajita said. “We have the wrong idea of economic development, and it is destroying our city.”
Tourism
30
Tourists look at a maiko (apprentice geisha) in Gion, the famous geisha district of Kyoto. Critics believe that Kyoto’s rich past needs more protection from development.
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Unequal Exchange
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Japan has long overlooked the economic importance of tourism, critics say, but new initiatives may encourage more visitors from abroad.
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9
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6
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Source: Japan National Tourism Organization The New York Times
“Government officials blame the lack of budgettravel options in Japan, as well as its high costs, for the country’s unpopularity as a tourist destination.” N.Y. Times News Service Date: 05/11/10 Graphic Slug: KYOTO-TABUCHI-BSPR Size: Size: 1.8 x 3.8 With Story: (BC--KYOTO-TABUCHI-BSPR--NYT)
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“Local officials say that the aquarium will be especially good in attracting tourists from China, more of whom have come in recent years.” ÊFZdbg` mabg`l aZl [^^g Z CZiZg^l^ h[l^llbhg% lhf^mabg` maZm Z]oZg\^] ^\hghfb^l ]h% pabe^ mhnkblf pZl _hk ihhk \hngmkb^l%Ë D^kk lZb]' ÊGhp ma^ bfihkmZg\^ aZl _ebii^]3 bg mh]ZrÍl ^\hghfr% bmÍl lh_mpZk^ ho^k aZk]pZk^' ;nm ma^r aZo^ [^^g Zle^^i bg Mhdrh'Ë Drhmh h__b\bZel lZr maZm mhnkblf \Zg \h^qblm pbma fh]^kg ]^o^ehif^gm' ÊH_ \hnkl^ p^ \Zk^ Z[hnm DrhmhÍl l\^g^kr Zg] pbee phkd mh ik^l^ko^ bm%Ë Umekoji Park is the site of the proposed aquarium. Many locals believe that Kyoto has already lost too many green spaces.
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Shinsho Kajita is the leader of a growing protest movement against development.
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August 2010
Tourism
31
Mining
32
Risky Bet on Rare Minerals
China mines 97 per cent of the worldâ&#x20AC;&#x2122;s rare earth elements, giving it a virtual monopoly thanks to its low production costs. But now other players are thinking of entering the market, reports Keith Bradsher.
Portfolio
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© 2010 NEW YORK TIMES NEWS SERVICE
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“Low prices for rare earth elements from China contributed to cuts at the Mountain Pass mine before it closed in 2002. They also discouraged most entrants to the industry until the last two years, when prices began to climb because of strong demand.”
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The Molycorp Minerals rare earth mine in Mountain Pass, California, intends to reopen and expand the mine. Molycorp is making a big bet that its mine, now a rusting relic, can be made competitive again.
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Mining
33
Mining
34
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Betting on Rare Earths
An index of companies, primarily Australian and Canadian, that mine or hold a class of minerals known as rare earths has surged in the last 16 months.
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KBFO RARE-EARTH INDEX
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12,000
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0 ’04 ’05 ’06 ’07 ’08 ’09 Source: Kaiser Bottom-Fish Online The New York Times
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“With each start-up typically raising $10 million to $30 million and signing up one or two long-term customers, the ventures are fragmenting the market’s search for reliable supply sources beyond China.” ÊFhlm h_ ma^f pbee `^m gb\^ laZk^
N.Y. Times News Service ikb\^l _hk Z pabe^ Zg] ma^g paZm `h^l ni% Date: 04/27/10 \hf^l ]hpg%Ë lZb] Cn]bma <a^`pb]]^g% Graphic Slug: MINERALS BRADSHER BSPR Size: Size: 1.8 x 4.1 Z fZgZ`bg` ]bk^\mhk Zg] ehg`&mbf^ kZk^ With Story: (BC--MINERALS BRADSHER BSPR--NYT)
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35
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Molycorp Minerals is busy draining its rare minerals pit in California. But the company still has to raise another $350 million to get fully operational.
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Z\ab^o^l% fZgr li^\bZeblml lZr maZm Zg John Benfield, a senior chemical engineer at Molycorp Minerals rare earth mine. Benfield said the pricing of the rare earths doesn’t make sense – they’ve been way too low for way too long.
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August 2010
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36
From Niche Market to Global Competitor From left: Superdryâ&#x20AC;&#x2122;s Theo Karpathios, head of international business; James Holder, co-founder; and Julian Dunkerton, co-founder, in Cheltenham, England. Portfolio
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August 2010
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The success story of Superdry clothes began with a young man making T-shirts 25 years ago. The company is now looking at comprehensive global expansion, reports Julia Werdigier.
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Fashion
W
37
Fashion
38
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“Supergroup’s share sale raised £120 million after demand for the shares exceeded the number available for sale.” Superdry has thrived thanks to its ability to find a niche market in mens’ casual clothing. The unisex windbreaker with three zips has sold more than a million units.
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Fashion
39
Superdry weathered the recent recession well and is expanding at a steady pace. Thirteen stores are planned for the United Arab Emirates, as well as South Korea, Hong Kong and Taiwan.
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August 2010
Media
40
China’s Blockbuster Ambition
There’s no lack of ambition in China, which is evidenced by the country’s rapid economic growth and leadership role in many industries. But the international entertainment industry is not one of them. That may be about to change, reports Edward Wong.
An actress waits for a scene to be shot in the $100 million movie that plans to rival Hollywood blockbusters. Left: Jon Jiang (left) a producer, and Miao Mao, a director, on the set of Empires of the Deep which is China’s most ambitious movie ever.
© 2010 NEW YORK TIMES NEWS SERVICE
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Above: Extras wait for makeup. Empire of the Deep is a total departure from traditional Chinese movies by using international actors. Left: Empires of the Deep is using the latest cameras with 3-D technology.
“The first movie by a mainland Chinese director that achieved wide global appeal was Hero, the 2004 swordplay spectacle directed by Zhang that earned $177 million worldwide.” Portfolio
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“Sceptics have zeroed in on other problems during a half-year of production: shoddy shooting schedules, late payments to cast and crew members, and a revolving door of disaffected directors.”
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Shi Yanfei, a Chinese actress, during the shooting of a scene.
Two actors rehearse their lines on set. Empire of the Deep plans to rival movies like Avatar and Gladiator. It is part fantasy, part computer generated and features elaborate sets.
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August 2010
:ee ma^ ebg^l Zk^ [eZgd' ■
Media
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Transport
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Metro Gets It Right In the sweaty heart of Delhi, the success of the cityâ&#x20AC;&#x2122;s subway system, known as the Metro, is a feat bordering on miraculous. It offers new hope that Indiaâ&#x20AC;&#x2122;s outdated urban infrastructure can be dragged into the 21st century, reports Lydia Polgeeen. Portfolio
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© 2010 NEW YORK TIMES NEWS SERVICE
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August 2010
“New Delhi, as the capital, is alone among India’s largest cities in having control over its own money and destiny. The Metro is the most visible example of that advantage.”
Transport
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Transport
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The Metro drivers are rigorously trained using the latest technology at a training facility.
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“The Metro has contracted out as much of its work as possible, keeping its payrolls slim and its management structure as simple as possible, officials say. They jettisoned the ubiquitous string-tied paper files, emblematic of India’s vast bureaucracy, doing as much work as possible electronically.”
India’s rapidly growing cities are facing many challenges. It is hoped that the success of Delhi’s Metro will serve as a blueprint for other metropolitan areas.
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l^kbhnler% lZb] I' D' IZmaZd% pah kngl
p^ Zk^ hi^g mh Zee b]^Zl'Ë
fn\a phkd Zl ihllb[e^ ^e^\mkhgb\Zeer' Portfolio
fhgbmhk' Pbma Z [en^ [Z]`^ Z__bq^] mh abl \a^lm% a^ iZmkhel ma^ mkZbg \Zkl _hk mph ahnkl bg ma^ fhkgbg` Zg] ^o^gbg`% ehhdbg` _hk i^hie^ [k^Zdbg` ma^ kne^l' A^ k^\^bo^l gh \hfi^glZmbhg% ghm ^o^g _k^^ F^mkh kb]^l' Ma^ F^mkhÍl kne^l Zk^ lmkb\mer ^g_hk\^]' Libmmbg`% Z \hffhg aZ[bm h_ Ghkma^kg Bg]bZg f^g% bl _hk[b]]^g' Lh bl lbmmbg` hg ma^ _ehhk% Z aZ[bm _khf Bg]bZÍl h_m^g& ljnZeb] kZbepZrl% pa^k^ iZll^g`^kl pbmahnm mb\d^ml ljnZm hg ma^ _ehhk h_ ho^k\khp]^] mkZbgl' >Zmbg` Zg] ]kbgdbg` Zk^ Zelh _hk[b]]^g' Ln\a kne^l \aZ_^ Z`Zbglm ma^ Zgrmabg`& `h^l \aZhl h_ nk[Zg eb_^ bg Bg]bZ% LaZkfZ lZb]' ÊI^hie^ Zld f^% ÌPar Zk^ rhn [hma^kbg` f^8ÍË a^ lZb] hg Z k^\^gm Pawan Sharma, a civil servant, was so impressed with the Metro that he signed up to be a volunteer monitor. He patrols the train cars for two hours in the morning and evening.
Z_m^kghhg Zl a^ \Zche^] Z rhng` kb]^k mh lmZg] ni% ghm ljnZm hg ma^ _ehhk' Ê;nm B m^ee ma^f% ÌMa^ `ho^kgf^gm aZl `bo^g nl
“Some critics of the Metro system say that the project ran roughshod over environmental concerns and landrights issues, two factors that typically cause long delays in infrastructure projects.” mabl gb\^ _Z\bebmr' Par ]h rhn pZgm mh lihbe bm8ÍË LaZkfZ lZb] a^ aZ] mh [^ lmkb\m bg mabl \khp]^]% a^\mb\ \bmr' The Metro is scrupulously clean, impeccably maintained and almost unfailingly punctual. Its cars are the latest models, complete with air-conditioning and power outlets to let commuters charge their mobile phones and laptops.
ÊLfZee mabg`l Z]] ni mh [b` mabg`l%Ë a^ lZb]' ÊB_ rhn ^Zl^ ni ma^r pbee lmZkm libmmbg` bg ma^ mkZbgl' Ma^r pbee lbm hg ma^ _ehhk Zg] ieZr \Zk]l' Ma^ pahe^ lrlm^f
Lhf^ \kbmb\l h_ ma^ F^mkh lrlm^f lZr
k^ieb\Zm^]% lbg\^ G^p =^eab bl e^ll ]^gl^er
maZm ma^ ikhc^\m kZg khn`alah] ho^k
ihineZm^] maZg fhlm eZk`^ Bg]bZg \bmb^l%
^gobkhgf^gmZe \hg\^kgl Zg] eZg]&kb`aml
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pbee [^\hf^ Z f^ll'Ë Bg]^^]% bm k^fZbgl mh [^ l^^g b_ ma^ =^eab F^mkh pbee k^fZbg Zl p^ee&kng Zl bm bl mh]Zr% Zg] pa^ma^k bml e^llhgl \Zg [^
blln^l% mph _Z\mhkl maZm mrib\Zeer \Znl^ ehg` ]^eZrl bg bg_kZlmkn\mnk^ ikhc^\ml' Hma^kl
GH HG> Ziik^\bZm^l ma^ F^mkh fhk^
Ziieb^] ^el^pa^k^' Lk^^]aZkZg k^\^gmer
lZr maZm bm aZl ghm bgm^`kZm^] _neer pbma
maZg kb]^kl' IZpZg LaZkfZ% Z \bobe l^koZgm
aZ] a^Zkm [riZll lnk`^kr Zg] bl hg
ma^ \bmrÍl oZlm g^mphkd h_ [nl^l% pab\a
pah \hffnm^l _khf ma^ p^lm^kg ln[nk[
^qm^g]^] f^]b\Ze e^Zo^% Zg] a^ ieZgl mh
Zk^ fn\a \a^Zi^k Zg] \ho^k _Zk fhk^
h_ =pZkdZ% pZl lh bfik^ll^] pbma ma^
k^mbk^ hg\^ ma^ F^mkh bl \hfie^m^]
`khng]' Ghk bl bm \e^Zk maZm bm \Zg ^Zlber [^
F^mkh maZm a^ lb`g^] ni mh [^ Z ohengm^^k
eZm^k mabl r^Zk' ■
August 2010
Transport
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Investment
48
A Royal Vision REUTERS
King Leruo Tshekedi Molotlegi, the ruler of the Bafokeng people in South Africa, is using the profits from a platinumfuelled sovereign wealth fund to build an ambitious future, reports Celia Dugger. Portfolio
49
M
A> A:G=LHF> RHNG@ dbg` h_ ma^ ;Z_hd^g` i^hie^ \hgcnk^] Z ,2%)))&l^Zm lmZ]bnf _khf ma^ [nla bg ma^
ahi^ maZm hg^ ]Zr ma^ Phke] <ni phne] \hf^ mh mabl ]nlmr ho^k`khpg obeeZ`^' ÊE^mÍl [nbe] mabl mabg` _hk ma^ _nmnk^%Ë hg^ h_ abl Z]obl^kl% @^hk`^ Danghn% k^\Zee^] abf lZrbg`' Ma^ fhlm pZm\a^] lihkml ^o^gm hg ^Zkma _bgZeer Zkkbo^] bg Iahd^g`% Lhnma :_kb\Z% hg Cng^ *+% Z ]^\Z]^ Z_m^k ma^ lmZ]bnf ^goblbhg^] [r Dbg` FheepZg^ E^[hg^ Fhehme^`b BB hi^g^]' A^ ]b^] h_ lnk`b\Ze \hfieb\Zmbhgl Zm ,.' :l ma^ :f^kb\Zg Zg] >g`ebla _hhm[Zee m^Zfl ieZr^] ma^bk _bklm `Zf^ hg mabl _b^e] h_ ]k^Zfl% ma^ KhrZe ;Z_hd^g` GZmbhg% pbma bml ieZmbgnf&_n^ee^] ZlibkZmbhgl mh `k^Zmg^ll% _hng] bml^e_ bg ma^ bgm^kgZmbhgZe lihmeb`am' <abe]k^g ^q\bm^] Z[hnm ma^bk \hffngbmrÍl \hfbg` fhf^gm h_ _Zf^ ikhn]er iZkZ]^] makhn`a ma^ eZg^l h_ ma^bk obeeZ`^l' : khrZe k^fgZgm bg fh]^kg&]Zr Lhnma :_kb\Z% ma^ ;Z_hd^g` aZo^ \hgm^fihkZkr k^e^oZg\^ _hk ma^ \hgmbg^gm' Ma^bk \nkk^gm fhgZk\a% Dbg` E^knh Mla^d^]b Fhehme^`b% Zg Zk\abm^\m Zg] ma^ rhng`^k [khma^k h_ Dbg` E^[hg^ BB% bl mkrbg` mh [k^Zd ma^ k^lhnk\^ \nkl^ maZm aZl [khn`am \hkknimbhg Zg] aZk]labi mh fZgr :_kb\Zg gZmbhgl kb\a bg `he]% ]bZfhg]l% hbe% ieZmbgnf Zg] hma^k gZmnkZe k^lhnk\^l' ÊMa^ \hgmbg^gm bl lmkn``ebg`%Ë lZb] E^knh% -+' ÊMa^k^Íl `hm mh [^ lhf^pa^k^ pa^k^ mabg`l Zk^ ]b__^k^gm' :g] maZmÍl paZm bglibk^l f^' :k^ p^ `hbg` mh [^ Z \hgmbg^gm h_ [^``Zkl _hk^o^k% pa^k^ mabg`l cnlm [k^Zd8 Pa^k^ rhn aZo^ Zee ma^l^ k^lhnk\^l Zg] eZg]8 Ma^k^Íl gh k^Zlhg par bm lahne] [^'Ë A^ lZb] a^ pZl lmkbobg` mh k^fZd^ abl lfZee ]hfbgbhg È Z[hnm aZe_ ma^ lbs^ h_
King Leruo Tshekedi Molotlegi, the 36th recorded monarch of the Bafokeng people, was enthroned in August 2003 after the death of his brother.
August 2010
© 2010 NEW YORK TIMES NEWS SERVICE
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50
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Z lmZg]Zk] h_ ^q\^ee^g\^ _hk Zf[bmbhnl
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[nm ma^bk \hffngZeer hpg^] eZg] lbml Zmhi Zg ^lmbfZm^] -) i^k \^gm h_ ma^ phke]Íl k^l^ko^l h_ ieZmbgnf% Z fbg^kZe fhk^ oZenZ[e^ maZg `he]' Fhlm h_ ma^
“Leruo says he wants to preserve that fortune against the day when the platinum is depleted, so he relies mainly on interest and dividends to finance development.” fhg^r _khf bm aZl [^`ng _ehpbg` mh ma^
The Bafokeng people recently gained greater attention owing to its Royal Bafokeng Stadium, where six of the FIFA 2010 World Cup games were played.
;Z_hd^g` hger bg ma^ iZlm ]^\Z]^% [nm ma^bk bg\k^Zlbg`er ]bo^klb_b^] bgo^lmf^gm ihkm_hebh% pab\a aZl jnZ]knie^] bg oZen^ ho^k ma^ iZlm _bo^ r^Zkl% bl ghp phkma -', [beebhg% eh\Ze h__b\bZel lZr' E^knh lZrl a^ pZgml mh ik^l^ko^ maZm _hkmng^ Z`Zbglm ma^ ]Zr pa^g ma^ ieZmbgnf bl ]^ie^m^]% lh a^ k^eb^l fZbger hg bgm^k^lm Zg] ]bob]^g]l mh _bgZg\^ ]^o^ehif^gm' ÊA^Íl ghm Z ihineblm%Ë lZb] GbZee <Zkkhee% Z _hkf^k bgo^lmf^gm [Zgd^k _hk =^nml\a^ ;Zgd pah bl \ab^_ ^q^\nmbo^ h_ KhrZe ;Z_hd^g` Ahe]bg`l' ÊA^Íl ghm `hbg` mh [ehp ma^ iZmkbfhgr h_ ma^ ik^obhnl `^g^kZmbhgl'Ë Ma^ dbg`Íl `k^Zm^lm iZllbhg bl ^]n\Zmbhg' A^ k^\knbm^] abl ab`a l\ahhe fZma^fZmb\l
King Leruo’s greatest passion is education. He wants the Royal Bafokeng Nation to be a meritocracy. Portfolio
Miles
ZIMBABWE
200
BOTSWANA
Phokeng
SOUTH AFRICA
Rustenburg NORTH-WEST
Johannesburg SWAZILAND
Kimberley MOZAMBIQUE LESOTHO REUTERS
Indian Ocean The New York Times
Approximately 40 per cent of the world’s platinum is on Bafokeng land. King Leruo is putting the proceeds into a sovereign wealth fund.
N.Y. Times News Service Date: 06/15/10 Graphic Slug: BAFOKENG-DUGGER-LSPR Size: Size: 1.8 x 2.3 With Story: (BC--BAFOKENG-DUGGER-LSPR--NYT)
“The king, an athlete who lifts weights at a gym in nearby Rustenburg and talks education theory with McLachlan, is an intensely private man.” anf[e^ [Z\d`khng]%Ë E^knh lZb]' Ma^ dbg`% Zg Zmae^m^ pah eb_ml p^b`aml Zm Z `rf bg g^Zk[r Knlm^g[nk` Zg] mZedl ^]n\Zmbhg ma^hkr pbma F\EZ\aeZg% bl Zg bgm^gl^er ikboZm^ fZg pahl^ Z]obl^kl lZr a^ l^g]l ma^f phkd&k^eZm^] ^fZbe Zg] m^qm f^llZ`^l bgmh ma^ ^Zker ahnkl h_ ma^ fhkgbg`' Hg^ h_ ma^f% LnlZg <hhd% Zg :f^kb\Zg
Work is nearly finished on the Lebone school, a new $72 million education complex in Phokeng. The 800 talented pupils who attend it will mostly be on scholarships.
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fnlm [nr _ZkfeZg]% pbma mbme^l pabm^l
ma^ ZiZkma^b] ^kZ Zg] Z_m^kpZk]% ma^
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]bZfhg] fbg^l ang]k^]l h_ fbe^l ZpZr
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Z \Zggr kne^k k^`Zk]^] Zl ma^ _Zma^k h_ ma^ gZmbhg% ]^\b]^] maZm ma^ ;Z_hd^g` August 2010
@^g^kZmbhgl eZm^k% ieZmbgnf pZl ]bl\ho^k^] ng]^k mabl o^kr eZg]' =nkbg`
E^knh lZb] a^ ahi^] a^ pZl fZdbg`
ÊBÍf mabgdbg` Z[hnm paZm B \Zg ]h mh]Zr%Ë a^ lZb]% ÊÌlh maZm pa^g BÍf `hg^% +)) r^Zkl _khf ghp% ma^r pbee lZr% ÌP^ aZ] lhf^[h]r pbma _hk^lb`am'ÍË ■
Investment
51
GETTY IMAGES
Retail
52
The new generation of vending machines is popping up everywhere. Dutch farmer Gert-Jan Lagerweij uses a vending machine to sell boxes of eggs to passersby. Portfolio
Ready to Serve Forget the old-fashioned vending machines. Today they’re known as the automated retail store and they’re ready to do business, reports Stephanie Rosenbloom.
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A ZoomSystems automated vending store sells consumer electronics at Newark Liberty International Airport in Newark, New Jersey.
© 2010 NEW YORK TIMES NEWS SERVICE
O
Mary Beth Polony uses a ZoomSystems automated vending store at the Danbury Fair Mall to buy skin care products.
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<aZg`bg` \hglnf^k ik^_^k^g\^l Z[hnm
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[kb\d&Zg]&fhkmZk lmhk^l Zk^ bglibkbg`
August 2010
: lmn]r in[ebla^] bg +))1 [r G<K
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Retail
53
lahil Zm ma^ [^Znmr \hngm^k% Zg] B pZgm
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par' FZee lmhk^l ikh]n\^ Z[hnm ,,) Z
fZ\abg^l mabl r^Zk [^_hk^ `hbg` _nee
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]bli^gl^ _k^^ lZfie^l'
Ma^ fZ\abg^l È pab\a [kb]`^ ma^ `Zi
“Mall stores produce about $330 a square foot a year, while a 28-square-foot ZoomShop can generate $3,000 to $10,000 a square foot a year.”
[^mp^^g he]&_Zlabhg^] lmhk^l Zg] hgebg^ MA> G>P fZ\abg^l Zk^ ]^lb`g^] mh
lahiibg` È Zk^ ghm hger [^bg` bglmZee^] bg
ikhob]^ Z _^^ebg` h_ ]bl\ho^kr Zg] \aZkf
Zbkihkml Zg] fZeel' Ma^r Zk^ fZm^kbZeblbg`
ShhfLahil `^g^kZm^ *)%))) mh -)%))) Z ljnZk^ _hhm% a^ lZb]' ShhfLrlm^fl% [Zl^] bg LZg ?kZg\bl\h% \aZk`^l ma^ [kZg]l bg bml fZ\abg^l Z _^^ maZm bg\en]^l ma^ \hlm h_ k^gm Zm Zg Zbkihkm hk fZee' EZg]ehk]l Zelh mrib\Zeer mZd^ Z i^k\^gmZ`^ h_ ma^ lZe^l' :l Lfbma ghm^l% ma^ ZmmkZ\mbhg `h^l [^rhg] iZrkhee Zg] k^gmZe ^qi^gl^l' B_ Zg Zbkihkm \ehl^l Z m^kfbgZe% hk b_ \nlmhf^k According to recent studies, consumers expect some form of self-service and actually prefer buying products through screens and button pushing.
mkZ__b\ bl lehp bg Z iZkmb\neZk fZee \hkkb]hk% ma^ fZ\abg^ \Zg [^ ngien``^] Zg] fho^]' FZ\abg^l aZo^ _^p^k bgo^gmhkr ikh[e^fl Zg] e^ll ma^_m maZg Z mkZ]bmbhgZe lmhk^' :]]bmbhgZeer% ma^ fZbg pZr Z [kb\d& Zg]&fhkmZk lmhk^ ]bl\ho^kl paZm bml \nlmhf^kl pZgm bl pa^g ma^r \a^\d hnm' :nmhfZm^] fZ\abg^l% bg \hgmkZlm% e^Zkg Z[hnm \hglnf^klÍ lahiibg` aZ[bml _khf ma^ fhf^gm ma^r [^`bg nlbg` ma^ fZ\abg^ [^\Znl^ ^o^kr \eb\d bl mkZ\d^]' ÊMabl bl ma^ l^\hg] \hfbg`%Ë lZb] <akblmhia^k =' LZer^kl% ma^ Znmahk h_ Z g^p [hhd% O^g]bg` FZ\abg^l3 <hbg^] <hglnf^kblf% maZm \akhgb\e^l ma^ kbl^ h_ GETTY IMAGES
Retail
54
Touchscreen technology, popularised by the iPhone, is now integral to the modern vending machine.
ma^ fZ\abg^l% _khf ma^ [hhf bg ma^ *1))l Mnmmb&?knmmb `nf ^kZ mh mh]Zr' ÊP^Ík^ lmZkmbg` mh l^^ fhk^ Zg] fhk^ p^bk]^k bm^fl Zg] p^bk]^k fZ\abg^l'Ë :m ma^ Portfolio
Retail
55
GETTY IMAGES
James Bryant, shows off items that can be bought from the Semi-Automatic, a vending machine, which dispenses items in the $10 to $1 million plus range at the Mondrian hotel in Miami Beach.
lZf^ mbf^% ma^ \eZllb\ o^g]bg` fZ\abg^ [nlbg^ll È lZe^l h_ lh]Z Zg] lgZ\dl È bl ankmbg`' K^l^Zk\a [r B;BLPhke] lZb] ma^ bg]nlmkr bl bg ]^\ebg^ [^\Znl^ h_ mk^g]l mhpZk] fhk^ a^Zemar ^Zmbg`% bg\k^Zl^] \b`Zk^mm^ k^`neZmbhg% ]^\ebgbg` bg]nlmkbZe phkd _hk\^l Zg] fhk^ \hfi^mbmbhg _khf _Zlm&_hh] k^lmZnkZgml Zg] \hgo^gb^g\^ lmhk^l hi^g eZm^ hk +- ahnkl' K>O>GN>L ?HK o^g]bg` hi^kZmhkl Zk^ ^qi^\m^] mh [^ **', [beebhg mabl r^Zk% Z\\hk]bg` mh B;BLPhke]% ni _khf **'* mh `khp hger hg^ i^k \^gm Z r^Zk makhn`a +)*.% ]hpg _khf Z mph i^k \^gm `khpma kZm^ ho^k ma^ _bo^ r^Zkl ^g]bg` +)*)' Ma^ g^p_Zg`e^] fZ\abg^l% pab\a \hlm ,%))) mh m^gl h_ mahnlZg]l h_ ]heeZkl%
“Other parts of the world are less conflicted. In Europe and Asia consumers buy underwear, umbrellas, toys, pizza and organic strawberries from machines.” August 2010
GETTY IMAGES
[beebhg bg +))2' R^m ma^ bg]nlmkr bl ^qi^\m^]
An employee of Japan’s electronics giant Hitachi demonstrates the prototype model of an auto vending machine that uses Hitachi’s finger vein authentication system to charge users.
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\Zg _bg] Z o^g]bg` fZ\abg^'Ë ■
Food
56
A Pinch of Saffron Italian growers of the precious flower feel the squeeze for selling a pinch or two, reports Elisabeth Rosenthal.
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]he^] hnm bg cn]b\bhnl ibg\a^l Zm nil\Ze^
Zg] hg mh ma^ `eh[Ze fZkd^m'
_hkf^k \hgo^gm maZm bl hpg^] [r ma^ eh\Ze
k^lmZnkZgml bg BmZer Zg] Z[khZ]% Z \^gmkZe bg`k^]b^gm h_ ]bla^l ebd^ kblhmmh FbeZg^l^' Ma^ _Zf^] G^p Rhkd \a^_ FZkbh ;ZmZeb \Zeel EÍ:jnbeZÍl lZ__khg Êma^ [^lm lZ__khg bg BmZer'Ë Bg +)).% lZ__khg `khpg a^k^ pZl ZpZk]^] BmZerÍl Ìikhm^\m^] ikh]n\mÍ lmZmnl% ebd^ IZkfb`bZgh&K^``bZgh Zg] ikhl\bnmmh ]b IZkfZ% Z\dghpe^]`bg` bml ^qmkZhk]bgZkr \nebgZkr lmZg]bg`' ;nm _hk ma^ 20 _Zfbeb^l pah \nemboZm^ lZ__khg È fZgr aZo^ _hk `^g^kZmbhgl È
© 2010 NEW YORK TIMES NEWS SERVICE
ma^ lib\^ f^Zgl fhg^r Zg] eZ[hnk% a^eibg` ma^f ^Zkg Zg ^qmkZ .%))) mh *)%))) Z r^Zk' Bm bl `khpg bg lfZee iehml h_ eZg] Zg] aZko^lm^] [^_hk^ ]Zpg ^Z\a Znmnfg' ;nm lbg\^ lZ__khg l^Zlhg bl lh [kb^_% e^ll maZg mph fhgmal _khf ieZgmbg` mh aZko^lm% `khpbg` bm bl gh hg^Íl ikbfZkr h\\niZmbhg'
The saffron bulbs are planted in August and produce flowers in October. The planting and harvesting process is very labour intensive. Portfolio
57
`ho^kgf^gm% pab\a Zelh a^ei^] ma^f [nr Z ihp]^k iZ\dZ`bg` fZ\abg^ _hk Z[hnm *+%)))' Ngmbe +))-% ma^ \hhi^kZmbo^ l^Ze^] ma^ [Z`l pbma Z ahm bkhg' LZ__khg% mahn`am [r fZgr ablmhkbZgl mh aZo^ hkb`bgZm^] bg ma^ Fb]]e^ >Zlm% aZl [^^g Z ab`aer ikbs^] lib\^ lbg\^ Zm e^Zlm ma^ 0ma \^gmnkr ;< Zg] pZl Zelh nl^] Zl Zg bg`k^]b^gm bg f^]b\bg^l% ]r^l Zg] i^k_nf^l' Bm bl ghp `khpg bg Z pb]^ oZkb^mr h_ \hngmkb^l% bg\en]bg` Bg]bZ% BkZg% Fhkh\\h% LiZbg% @k^^\^ Zg] BmZer' Ma^ ]b__^k^gm oZkbZgml aZo^ ]bo^kl^ ZkhfZl Zg] mZlm^l' Bm bl ab`aer eZ[hnk bgm^glbo^ mh ikh]n\^ Zg] lhe] Zm ho^k ,)) i^k hng\^ !+1
Valentino di Marzio is the president of the saffron production cooperative in Navelli, which currently has 97 members.
Saffron sells for more than $300 per 28 grammes. A small field annually yields about 750 grammes.
`kZff^l"' Bm mZd^l -%))) _ehp^kl mh ÊRhn g^^] ma^ pahe^ _Zfber mh a^ei [^\Znl^ hg^ hk mph i^hie^ bl ghm ^ghn`a
100
Miles
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Civitaretenga
M&labkm Zg] c^Zgl' Ê?hk *. ]Zrl% rhnÍk^
Navelli
Adriatic Sea
Rome
ni [^_hk^ ma^ lng kbl^l Zg] rhnÍk^ k^Zeer anlmebg` _hk mph ahnkl'Ë
ABRUZZI
Hg\^ ma^ lmb`fZl Zk^ ]kb^]% ma^r Zk^
ITALY
d^im bg ma^ pZk]kh[^l ]nkbg` ma^ r^Zk Zg] [khn`am mh ma^ _hkf^k \hgo^gm l^o^kZe gb`aml Z p^^d% pa^k^ ma^ \hhi^kZmbo^
Tyrrhenian Sea
iZ\dZ`^l ma^ lZ__khg mh _bee hk]^kl' Lhf^ Zk^ lhe] pahe^ bg ebmme^ `eZll cZkl Zg] lhf^ Zk^ aZg] `khng] bgmh ihp]^k' : lfZee
SICILY
Mediterranean Sea The New York Times
fZd^ Zg hng\^ h_ ihp]^k% mahn`a fZgr \a^_l ik^_^k mh nl^ ma^ lmb`fZl% \Zee^] mak^Z]l% pahe^' Iebgr ]^l\kb[^] lZ__khg lfn``ebg` bg
The saffron filaments have to be seperated from the blossom by hand.
_b^e] rb^e]l hger Z[hnm 0.) `kZf^l% [nm maZm \Zg [kbg` Z _Zfber Zefhlm 1%)))' Mh i^ki^mnZm^ ma^ mkZ]bmbhg Zfhg`
“You need the whole family to help because one or two people is not enough to do this work.”
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ma^ _bklm \^gmnkr :=' Mh]Zr% [^_hk^ eZk`^
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maZm bm \hgmZbgl gh _ehkZe ]^[kbl hk Zkmb_b\bZe
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ZkhfZ Zg] \hehnk' Pa^g ma^ _ehp^kl [ehllhf% ma^r fnlm [^ N.Y. Times News Service Date: 05/18/10 ib\d^] [^_hk^ ]Zpg% pabe^ ma^r Zk^ \ehl^]% Graphic Slug: SAFFRON-ROSENTHAL-BSPR BG G:O>EEB% =b FZksbh% ma^ \hhi^kZmbo^Íl lh Zl ghm mh ehl^ Zgr h_ ma^ lmb`fZÍl ihp]^k' Size: Size: 1.8 x 2.5 With Story: (BC--SAFFRON-ROSENTHAL-BSPR--NYT) ik^lb]^gm% ]^l\kb[^] abl ]^ohmbhg mh ma^ >Z\a ]Zr% Z_m^k ib\dbg`% ma^ hkZg`^% k^]&
R^m LZkkZ% pah aZl [^^g aZko^lmbg` lZ__khg lbg\^ la^ pZl mak^^% bl himbfblmb\' Bg Z]]bmbhg mh ma^ 20 f^f[^kl h_ ma^ \hhi^kZmbo^ pah \Zg nl^ ma^ li^\bZe
lib\^ Zl Z ÊiZllbhg'Ë A^ Z]]^]% ÊB bga^kbm^]
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ikh]n\m ]^lb`gZmbhg ghp% ma^k^ Zk^ *)
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aZg]4 ma^r Zk^ bff^]bZm^er ]kb^] ho^k Z _bk^
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frl^e_ pbma mabl h[eb`Zmbhg'Ë
h_ g^nmkZe phh]% ebd^ Zefhg] hk hZd% maZm
ma^r Zk^ `hh] i^hie^% pbee k^li^\m ma^ kne^l
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Zg] mZd^ bm l^kbhnler%Ë la^ lZb]' ■
Bg ma^ h__&l^Zlhg% ma^ _Zfbeb^l m^g] mh August 2010
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Essentials
THE BEST OF LEISURE AND LIFESTYLE
Greece Banks on Tourism Debt-stricken Greece needs investment and tourists now more than ever. The opening of a new upmarket resort has officials asking if private investors hold the key, reports Helena Smith.
August 2010
59
60
Essentials
Tourism
The picturesque town of Pylos is reaping the economic benefits of the recently opened €1billion Costa Navarino resort.
A
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Costa Navarino boasts 445 deluxe rooms and suites, 123 with private infinity pools. Private investment, such as Costa Navarino, could help Greece tackle its deficit.
aZl fZgZ`^] mh ]h paZm gh `ho^kgf^gm aZl ]hg^ lh _Zk% pab\a bl mh ln\\^ll_neer Portfolio
61
]^\^gmkZebl^' ObeeZ`^l maZm p^k^ hg\^ ]^Z]
LiZkd^] [r i^klblm^gm ikhm^lml ho^k
Bg ma^ _Z\^ h_ _nkma^k lmkbd^l ho^k iZr
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ngbo^klZeer Zl <ZimZbg OZllbebl% Zefhlm *.
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pa^ma^k bm bl ma^ kb`am _hkfneZ'Ë
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Costa Navarino has done well since opening its luxurious doors in July, but Greek hoteliers have reported a 12 per cent drop in bookings this year.
;nm bg ma^ f^Zgmbf^% ma^ k^lhkm aZl ]^fhglmkZm^] ahp ikboZm^ bgo^lmhkl% [hma [b` Zg] lfZee% \hne] ieZr Z khe^ bg ma^ k^[bkma h_ \Zla&lmkZii^] @k^^\^' ■
a^ ]h^lgÍm pZgm i^hie^ a^k^ mh aZo^ mh `h makhn`a paZm a^ ]b]% pab\a bl mh e^Zo^ ma^ k^`bhg mh _bg] phkd' :l Z ikhc^\m mabl bl 1) i^k \^gm Z[hnm [hhlmbg` ma^ ^\hghfr h_ F^llbgbZ% Zg] +) i^k \^gm Z[hnm [hhlmbg` ma^ k^lhkm'Ë GH HMA>K l^\mhk \hne] a^ei k^`Zbg @k^^\^Íl \hfi^mbmbo^g^ll È hk h__l^m bml kblbg` ]^[m Zg] lakbgdbg` ^\hghfr È fhk^ maZg mhnkblf' Pbma hg^&bg&_bo^ ch[l ]^i^g]^gm hg ma^ bg]nlmkr% bm `^g^kZm^l \ehl^ mh +) i^k \^gm h_ @=I' ;nm mabl r^Zk aZl [^^g phkl^ maZg fhlm% pbma ahm^eb^kl k^ihkmbg` Z ]khi h_ Zefhlm *+ i^k \^gm bg [hhdbg`l \hfiZk^] mh +))2% pab\a pZl bml^e_ Z ihhk r^Zk' August 2010
The 18-hole championship golf course was designed by US Masters Champion and Ryder Cup Captain Bernhard Langer.
Essentials
62
Art
An Artistic Deal
Don and Doris Fisher, founders of the clothing chain Gap, put together an amazing art collection that was rarely seen by the public. Now an innovative deal has been struck with the San Francisco Museum of Modern Art, reports Carol Kino.
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aZo^ `hm mh [^ \Zk^_ne ghm mh mhn\a ma^ Zkmphkd Ë
© 2010 NEW YORK TIMES NEWS SERVICE
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Portfolio
63
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The Fisher collection includes more than 1,100 works, including a Triple Elvis by Warhol. Part of the collection is currently on show at the San Francisco Museum of Modern Art.
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PHOTOS ON THIS PAGE: GETTY IMAGES
lZb] :kg^ @ebf\a^k% _hng]^k h_ ma^ IZ\^ @Zee^kr bg G^p Rhkd% Zg] Zelh Êbg ma^ Mhi *) Zfhg` fh]^kg fnl^nfl bg ma^ phke]'Ë ;^g^skZ lZb]% Ê?khf hnk [hZk] mh hnk Above: In 1968 Andy Warhol came up with his ‘Brillo Box’ sculptures, some of which are in the Fisher collection. Opposite page: Charles Schwab, left, chairman of San Francisco Museum of Modern Art, Robert Fisher and Neal Benezra, Museum of Modern Art director. August 2010
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64
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Gerhard Richter’s painting 256 Colors at the Gap headquarters is another important artwork.
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Apple Core, by Claes Oldenburg and Coosje van Bruggen, is displayed by the cafeteria entrance at the Gap headquarters in San Francisco.
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“When Julie Alonso, a marketing executive, began working at the Gap, Art was installed near an elevator, and she, like many other new employees, spent weeks wondering why he never did any work.”
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GETTY IMAGES
_nee kZg`^ h_ Zg h^nok^% pab\a ÊfZd^l ma^
In 1969 Gap opened its first shop in San Francisco. The company grew rapidly, allowing the Fishers to amass their art collection.
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fnl^nf bg ma^ Ik^lb]bh% ma^ *2ma&\^gmnkr Bruce Nauman’s neon sculpture Life Death, Knows Doesn’t Know.
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REUTERS
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Eli Broad (right) is a billionaire philanthropist with a major art collection. Unlike the Fishers, he doesn’t shun the limelight.
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“Unlike many collectors, who often serve on a range of museum boards, Fisher’s sole allegiance was to the San Francisco Museum of Modern Art and to San Francisco, his birthplace.”
The San Francisco Museum of Modern Art will house the Fisher collection from 2016.
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Essentials
66
Environment
The Western Passage in Maine has very high tides and a strong current that reaches 10 kilometres per hour. That’s why Ocean Renewable Energy has selected it as the site to test its first electricity-generating turbine.
The Tides of Power
The business of being ‘green’ is only getting bigger. Henry Fountain reports on generating electricity by going with the flow. ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ
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© 2010 NEW YORK TIMES NEWS SERVICE
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67
ISTOCK PHOTO
GETTY IMAGES
OpenHydro’s Open-Center Turbine is designed to be deployed directly on the seabed. The first six-metre test unit produces enough energy to supply 150 average European homes and save the emission of over 450 tonnes of CO2 greenhouse gas per year.
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Pacific Gas and Electric has launched an estimated $1.5 million research programme to study the possibility of submerging turbines under the water in San Francisco Bay to gather energy from tidal flows. A previous study conducted by the Electric Power Research Institute in 2006 concluded that the tides that pass under the iconic Golden Gate bridge are the best on the US West Coast to generate power.
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The Electric Power Research Institute estimates that about 13 gigawatts of power could be generated at the sites with high tides it has studied. The US already generates about 35 gigawatts from wind power and the potential is much higher.
“Tidal researchers have learned a lot from work on wind power. Flowing water behaves much like flowing air, but because water is denser, it contains far more energy for a given volume.” ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ
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Dr. Robert Thresher believes that tidal power will start exactly like wind power with small projects and learning by trial and error.
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Portfolio
Essentials Environment <h[l\hhd ;Zr% hg ma^ hma^k lb]^ h_ >Zlmihkm' Hg^ \hg\^kg Z[hnm mb]Ze mnk[bg^l bl maZm ma^r \hne] dbee hk bgcnk^ _bla maZm lpbf makhn`a ma^f' Pabe^ ma^ lmn]r k^lneml Zk^ ghm r^m bg% LZn^k lZb] abl \hfiZgrÍl mnk[bg^ pZl ]^lb`g^] mh khmZm^ k^eZmbo^er lehper È Z[hnm hg\^ Z l^\hg] È mh fbgbfbs^ ma^ ]Zg`^k' CZ\h[lhg lZb] maZm ^gobkhgf^gmZe k^ob^pl \hne] [^ Z Êlb`gb_b\Zgm ank]e^Ë _hk ]^iehrf^gm h_ mb]Ze ^g^k`r lrlm^fl' ÊMa^l^ ]^ob\^l Zk^ `hbg` bg g^p ieZ\^l% ieZ\^l pa^k^ ma^k^ aZlgÍm [^^g bg]nlmkbZe ]^o^ehif^gm%Ë a^ lZb]' ÊLh ma^k^ Zk^ ehml h_ jn^lmbhgl'Ë <HLM BL Zghma^k [b` \hg\^kg' ÊP^Ík^ Verdant Power’s Free Flow Kinetic Hydropower System uses three-bladed, horizontalaxis turbines deployed underwater to generate clean renewable energy from tidal and river currents.
“Clearly our first units in the water are not going to be competitive with coal. Our challenge is to get enough of them in the water and refine the manufacturing processes and other things we have to do to get them cost competitive.”
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Environmentalists are worried that the turbines could kill or injure fish. One answer to that is that the turbines can be designed to turn relatively slowly.
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69
Essentials
70
Technology
Š 2010 NEW YORK TIMES NEWS SERVICE
Does information overload cause distraction? Research is starting to point in that direction.
The Brain On Computers We consume three times more information today than we did 50 years ago thanks to technology. Researchers are now uncovering how it is affecting our thinking and behaviour, reports Matt Richtel. Portfolio
71
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August 2010
72
fnembmZld^kl [Zl^] hg ma^bk Zglp^kl mh jn^lmbhgl Z[hnm ahp ma^r nl^] m^\agheh`r% Zg] mahl^ pah p^k^ ghm' Bg Z m^lm \k^Zm^] [r Hiabk Zg] abl \hee^Z`n^l% ln[c^\ml Zm Z \hfinm^k p^k^ [kb^_er lahpg Zg bfZ`^ h_ k^] k^\mZg`e^l' Ma^g ma^r lZp Z lbfbeZk bfZ`^ Zg] p^k^ Zld^] pa^ma^k Zgr h_ ma^ k^\mZg`e^l aZ] fho^]' Bm pZl Z lbfie^ mZld ngmbe ma^ Z]]bmbhg h_ Z mpblm3 ;en^ k^\mZg`e^l p^k^ Z]]^]% Zg] ma^ ln[c^\ml p^k^ mhe] mh b`ghk^ ma^f' Ma^ fnembmZld^kl ma^g ]b] Z lb`gb_b\Zgmer phkl^ ch[ maZg ma^ ghg&fnembmZld^kl Zm k^\h`gblbg` pa^ma^k k^] k^\mZg`e^l aZ] \aZg`^] ihlbmbhg' Bg hma^k phk]l% ma^r aZ] Even at the breakfast table the Campbells are using technology. Ongoing research is showing that multitaskers are less efficient at juggling problems.
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“As computers have changed, so has the understanding of the human brain. Until 15 years ago, scientists thought the brain stopped developing after childhood.”
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Essentials Technology The Cost of Multitasking Heavy multitaskers don’t perform as well as light multitaskers when faced with distractions.
Heavy multitaskers are also significantly slower than light multitaskers when switching between tasks.
Task performance with and without distractions
Time to perform tasks In milliseconds
2.00 units
1,500 LIGHT MULTITASKERS
1.75
1,200
HEAVY MULTITASKERS
900 LIGHT 1.50 600
HEAVY MULTITASKERS
1.25
300
1.00
0 0
2
4
Number of distractions
6
Repeating the same task
Switching to a new task
When multiple distractions are present, the difference in performance between light and heavy multitaskers is statistically significant. Sources: Eyal Ophir and Clifford Nass, Stanford University
THE NEW YORK TIMES
N.Y. Times News Service aZl g^nkheh`b\Ze Z]oZgmZ`^l' Bg bfZ`bg` Date: 06/08/10
Graphic Slug: CONCENTRATION-RICHTEL-BSPR lmn]b^l% LfZee h[l^ko^] maZm bgm^kg^m Size: Size: 4.5 x 4.4
With Story: (BC--CONCENTRATION-RICHTEL-BSPR--NYT) nl^kl lahp^] `k^Zm^k [kZbg Z\mbobmr maZg
The brain is wired in such a way that information from sight and sound overrides the part that helps a person focus. Email, instant messages, online chat and the internet all demand immediate attention.
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Connor, the Campbell’s son, recently got lower marks in school which his parents blame on technology. That information overload causes distraction is being supported by research.
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73
74
Cinderella Story
Russian super-soprano Anna Netrebko can boast a real rags-to-riches story. Today, she is focused on motherhood, Wagner and perhaps a directing career, reports Tom Service. GG: G>MK>;DH BL
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Portfolio
Essentials Profile
75
CORBIS
Netrebko, who now lives in Vienna, performing at the annual Opera Ball. The event is the highlight of the Austrian capital's ball season.
August 2010
76
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PHOTOS: REUTERS
pbma Z _bssbg` o^klbhg h_ =hgbs^mmbÍl EZ
“You don’t have to be a psychological genius to point out that there are parallels between Manon’s character and Netrebko’s. She loves the lifestyle her fame has given her.”
Anna Netrebko (right) performs with Elena Bashkirova at the piano during the German game show Wetten Dass (Bet it...?) in Salzburg. The opera diva doesn’t shy away from performing popular music. Right: In 2007, Netrebko applied for and received Austrian citizenship. Here she is pictured with Austria’s Chancellor Alfred Gusenbauer at the Golden Pen Awards. Portfolio
Essentials Profile
Netrebko at Vienna’s traditional Opera Ball. Her stylish image has won her numerous luxury lifestyle endorsements.
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Netrebko is famed for her portrayal of Manon in Massenet’s opera. She has reprised the role three times in different productions.
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EZnk^gm I^eer% rhn aZo^ [^^g pZkg^]' ■
August 2010
77
Essentials
78
Culture
Valnea Smilovic, 59, left, with her mother, 92, in Queens. They still speak Vlashki, a language spoken by the Istrians.
City of Many Tongues
© 2010 NEW YORK TIMES NEWS SERVICE
New York is a melting pot of many tongues. Sam Roberts reports on the array of languages in the great metropolis and how they are being saved. MA> <A:G<>L H? HO>KA>:KBG@
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Ma^l^ Zk^ cnlm lhf^ h_ ma^ eZg`nZ`^l maZm fZd^ G^p Rhkd ma^ fhlm ebg`nblmb\Zeer Portfolio
Essentials Culture
Inna Livitz, a graduate student, conducts a linguistic class at New York University. Experts believe that New York may be home for as many as 800 languages.
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The Endangered Language Alliance identifies and records dying languages, and encourages native speakers to teach them to their compatriots.
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August 2010
79
80
Essentials
Culture
James Lovell, public school music teacher, second from right, leads a small Garifuna class at the Biko Transformation Centre in New York.
“The quickening pace of language endangerment and extinction is viewed by many linguists as a direct consequence of globalisation.”
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August 2010
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Essentials
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Cuisine
Stars and Stripes Hummus
Hummus, that Middle Eastern staple, is bridging cultural gaps in America as new flavours capture local taste buds, reports John Edge.
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© 2010 NEW YORK TIMES NEWS SERVICE
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Essentials Travel
Traditionally, Middle Eastern hummus is made of chickpeas, sesame paste, lemon and garlic. It is often accompanied by small savoury pastries and pita bread. August 2010
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”Set on a gentrifying retail corridor north of downtown Minneapolis, Holy Land began with a simple product and a basic marketing plan.”
Deli Worker Rachel Munger restocks the hummus and spreads selection at the Wedge Co-Op in Minneapolis.
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Hummus sales are growing steadily. Fifteen years ago it was a $5 million business. Today it dominates the refrigerated flavoured spreads category that sells $325 million annually.
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Hummus is taken seriously in the Middle East. Fifty chefs in the Arab village of Abu Ghosh beat the Guinness World Record on January 8, 2010, with a 4,087.5 kilogram hummus dish.
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In order to entice American consumers, hummus comes in various flavours. Guacamole-flavoured hummus has proved popular.
Red peppers is an American staple. No cholesterol and trans fat also means that hummus is a healthy snack.
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August 2010
Ê>o^krmabg` bl ihllb[e^%Ë PZ]b lZb]% cnlm
85
86
Essentials
Test Drive
The Grand Tour
BMW claims that the 535i Gran Turismo defines a brand-new segment in the automobile market. They may be right, reports Guido Duken.
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Portfolio
87
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The GT offers plenty of space and comfort. The dashboard, which mimics the 7 Series, is practical, easy to use and puts everything at your fingertips.
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“Put it into Sport or Sport+ and the suspension stiffens up, the revs almost redline before the eightspeed automatic transmission changes and the engine comes alive under the bonnet with a pleasing growl.” August 2010
There’s no shortage of space. Passengers in the rear have the same legroom as in a 7 Series. The rear seats can be folded down to give a total boot space of 1,700 litres.
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mabl \Zk'Ë ■
Essentials
Other Business
Greece Sells State Land to Save Economy
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REUTERS
World's Biggest Gold Coin Sold for ¤3.27 Million Z[hnm *)) dbeh`kZfl% ma^ ib^\^ bl hg^ h_ _bo^ <ZgZ]bZg *%)))%))) FZie^ E^Z_
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Traffic Jackpot
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The new austerity measures may be biting in Europe, but at least some motorists in southern Italy hit the jackpot when a truck carrying ¤2.5 million in coins overturned on a highway. In the accident, the truck's rear door popped open and released what looked like a massive slot machine win. Before police arrived, motorists stopped their cars and made off with about ¤10,000 in one and two euro coins. The coins were fresh from the Italian mint and on their way to local banks. The story and pictures made the front page of many Italian papers alongside grim articles about the coming austerity budget that will force many to make sacrifices. One newspaper called it ‘The miracle of the coins.’ Police said the truck’s driver and one passenger had suffered minor injuries.
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REUTERS
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