Portfolio | November 2011 by Motivate Media Group

Portfolio

Issue 71 ■ November 2011

Exclusive to Emirates First Class and Business Class

Daniel Truchi Managing Assets

EMPOWERING THE POOR

India’s Ambitious Project

WIN BIG, LOSE BIG

The Fight for Tech Supremacy

BRAZIL BOOM

A New Expat Haven

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This issue November 2011

Portfolio

Exclusive to Emirates First Class and Business Class

Cover Story 32 Private Banker Lh\b^m^ @^g^kZe^ bl ma^ l^\hg] eZk`^lm ?k^g\a [Zgd Z_m^k ;GI IZkb[Zl Zg] hg^ h_ ma^ he]^lm Zl bm pZl _hng]^] bg *1/-' ;r \hfiZkblhg bml p^Zema fZgZ`^f^gm Zkf bl _Zbker rhng` Zl bm pZl ^lmZ[ebla^] bg *220' =Zgbê Mkn\ab% pah bl ghp ma^ èh[Ze <>H h_ Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg`% aZl [^^g ma^k^ ô^kr lmî h_ ma^ pZr Zl a^ chbg^] ma^ [Zgdbg` `khni bg *22/ mh \k^Zm^ ma^ ikboZm^ [Zgdbg` ]boblbhg bg :lbZ'

Features 40 Brazil’s Boom Entices Workers

56 Linking the Poor to Growth

While most of the world appears to be mired in the

Work is underway in India to create the world’s largest

economic doldrums, Brazil’s economy is booming. That

biometric database. It is hoped that by giving people

fact is drawing an increasing number of foreign workers

identities that can be instantly verified the country’s poor will

to the country.

benefit from the rapid economic growth.

46 Win Big or Die Fast

62 The Demise of Mass-Market Paperbacks

It’s a tough market, which is why technology companies are

Hardcovers, trade paperbacks and e-books have all eaten

cutting their losses with increasing speed if a new product

into the market share of the mass-market paperback that

doesn’t find instant acclaim.

used to accompany us on our travels.

50 Sharing the Wealth The 2,000 inhabitants of the Chinese village of Huaxi have become wealthy through a unique mix of capitalism and socialism that is being studied across the country.

Portfolio

Exclusive to Emirates First Class and Business Class

Essentials

67 LA Tee Break Business and leisure visitors to Los Angeles have one more reason to enjoy their stay here – municipal golf courses! The City of Los Angeles boasts the largest publically owned golf course system in the US, which are easily accessible to tourists.

74 Strolling Artists, Bearing iPhones iPhotography, which uses iPhones and apps to create unique pictures, is growing rapidly and turning into an art form.

80 A New Direction Chef Thierry Marx is always keen to take on new challenges. At the newly-opened Sur Mesure restaurant he is aiming to extend the boundaries of French cooking.

86 Daredevils With Deep Ambitions We know less about the oceans’ deep trenches than we do about the moon. That is set to change as wealthy entrepreneurs fund new expeditions to plumb the ocean depths.

90 Urban Evolution Most evolutionary scientists travel to exotic places such as the Amazon to do research. But an increasing number are focusing on cities, with

Departments

some startling findings.

16 Notebook

94 Five Star Drive

World business in a nutshell.

Mercedes-Benz S500 BlueEfficiency AMG is a

23 Observer

class leader.

Spotting and analysing business trends.

30 Column: Scott Barry Kaufman Does Work Passion Cause Burnout?

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

There are a lot of reasons why the long-wheelbase

96 Other Business Portfolio takes a light-hearted look at the latest business news.

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Junior Designer Roui Francisco Senior Production Manager S Sunil Kumar Production Manager C Sudhakar Senior Advertisement Manager Jaya Balakrishnan Email: jaya@motivate.ae General Manager – Group Sales Anthony Milne Email: anthony@ motivate.ae Business Development Manager Nicola Hudson Advertisement Manager Rameshwar Nepali

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Portfolio

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Notebook

BUSINESS NEWS IN BRIEF

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fZ]^ Zefhlm ghmabg` bg Cner Zg] :n`nlm' ■ Portfolio

Notebook Sinopec’s $2.1 Billion Deal

Numbers Game

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$25

million will be paid by Reebok International Ltd to settle claims made by millions of dissatisfied customers. The Federal Trade Commission has barred the brand from making claims that its athletic shoes strengthen calf muscles or tone the hamstring unless backed by scientific evidence.

REUTERS

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$23

billion windfall by way of assets that were unspent by Colonel Muammar Gaddafi’s regime came as a surprise profit to Libya’s revolutionary government. The money is extra cash that had been budgeted for by the Gaddafi regime but never spent. The fortune will be spent in financing the country’s post-war recovery efforts.

The World In Figures

on the recent world golf world ranking sees former world number one Tiger Woods drop out of golf’s top 50 for the first time since October 1996. Woods has been steadily loosing ranking points since the 2009 Australian Masters.

kilograms of 22 carat gold, 15 kilograms of silver and numerous gemstones adorn the bling version of Tata Motor’s Nano car. The $4.6 million priced car, a one-off showpiece, is a tribute to India’s 5,000 year history in craftsmanship.

was formerly owned by Swiss tycoons, the Zuellig brothers.

1,99

million-squarekilometres of the central Pacific, an ocean area four times the landmass of California, has been marked out to create the world’s largest shark sanctuary by the Marshall Islands government. The initiative is the latest to protect sharks.

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Notebook

TIME TO PAY A DIVIDEND? Apple has more than $76

friendly manner – meaning a

billion in cash and marketable

dividend or a stock buyback

securities on its balance sheet.

that could reduce share count

Putting this into perspective,

and boost earnings per share.

Apple could buy Netflix, ARM

Apple has about 938 million

60 50

80 billion 70

Holdings, Research in Motion

shares outstanding, according

and Nokia at their current

to its most recent earnings

market values and still have

report. A dividend payout of

about $15 billion in cash left.

one per cent per share would

But Apple has never been

equal to $4 annually and cost

Apple $3.75 billion.

that is unlikely to change after

*THROUGH FISCAL THIRD QUARTER SOURCE: APPLE

into large acquisitions, and

Apple executives have

Steve Jobs’ death and the

long said that the company

appointment of Tim Cook as

is retaining cash to take

CEO. Still, Wall Street analysts

advantage of strategic

“powder dry”. Not that Apple

stock’s up more than 20 per

are stepping up calls for Apple

opportunities. Jobs said a year

shareholders are suffering

cent this year and nearly 50 per

to use its cash in an investor-

ago that Apple was keeping its

without a dividend as the

cent in the past 12 months.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*

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November 2011

Notebook DUBAI EVENT NAME: DUBAI AIR SHOW WEBSITE: DUBAIAIRSHOW.AERO DATE: 13-17 NOVEMBER, 2011 VENUE: AIRPORT EXPO Ghp bg bml ++g] r^Zk% ma^ *+ma ^]bmbhg h_ ma^ [b^ggbZe lahp bl `^Zkbg` ni mh [^ ma^ [b``^lm r^m% pbma ni mh *%))) ^qab[bmhkl _khf .) \hngmkb^l Zg] fhk^ maZg ..%))) oblbmhkl ^qi^\m^]' >lmZ[ebla^] Zl Z fZchk ô^gm _hk d^r lêe^kl% [nr^kl Zg] ]^\blbhg fZd^kl mh Z\\^ll ma^ Fb]]e^ >Zlm Z^khliZ\^ fZkd^m% mabl r^ZkÍl ô^gm bl pbmg^llbg` Z *) i^k \^gm `khpma bg ma^ gnf[^k h_ iZkmb\biZgml% ^qab[bmhkl Zg] eh\Zmbhg liZ\^' G^p \hfiZgb^l Z\\hngm _hk lhf^ +) i^k \^gm h_ `khpma _hk mabl ^]bmbhg pabe^ k^`neZk iZkmb\biZgml ln\a Zl :nlmkZebZ% ?kZg\^% Chk]Zg Zg] ma^ NL: aZo^ bg\k^Zl^] ma^bk ^qab[bmbhg iZobebhg mh himbfbl^ ma^bk ô^gm ik^l^g\^' Mh \Zm^k mh ma^ bg\k^Zl^] [nlbg^ll% ma^ :bkihkm >qih ^qab[bmbhg Zk^Z bl [^bg` ^qm^g]^] Zg] ma^ \aZe^m Zg] lmZmb\ Zbk\kZ_m ]blieZr Zk^Z aZo^ [^^g k^&]^lb`g^] mh Z\\hffh]Zm^ fhk^ hnm]hhk ^qab[bml'

EVENT NAME: Dubai International Motor Show WEBSITE: dubaimotorshow.com DATE: 10-14 November, 2011 VENUE: Dubai International Convention and Exhibition Centre ?khf \hg\^im \k^Zmbhgl mh m^\agheh`b\Ze bgghoZmbhgl% ma^ _bo^&]Zr lahp l^^l Z phke] \eZll eblm h_ bgm^kgZmbhgZe Znmhfhmbo^ fZgn_Z\mnk^kl ngo^be ma^bk eZm^lm fh]^el' Mhi [kZg]l Zek^Z]r \hg_bkf^] bg\en]^ :n]b% :lmhg FZkmbg% ;^gme^r% ;n`Zmmb% <Z]beeZ\ Zg] =h]`^'

DUBAI

United Arab Emirates

EVENT NAME: The Oil Barons Charity Ball WEBSITE: theoilbaroncharityball.com DATE: 18 November, 2011 VENUE: Meydan Racecourse Ghp bg bml gbgma r^Zk% mabl k^]&\Zki^m lh\bZe ô^gm pê\hf^l ma^ \k f^ ]^ eZ \k f^ h_ ma^ ^g^k`r bg]nlmkr mh Zg ô^gbg` h_ ebo^ ^gm^kmZbgf^gm% \khpgbg` ma^ r^ZkÍl Hbe ;Zkhg% Zg] _ng]&kZblbg` ô^gml Zm ma^ li^\mZ\neZk F^r]Zg KZ\^\hnkl^ bg =n[Zb'

EVENT NAME: Private Equity World MENA 2011 WEBSITE: terrapinn.com/2011/private-equity-world-mena DATE: 21-23 November, 2011 VENUE: Shangri-La Hotel E^Zkg _bklm aZg] ahp mh fZqbfbl^% bgo^lm Zg] \ZibmZebl^ bg ma^ ikboZm^ ^jnbmr fZkd^m _khf Z ebg^ ni h_ /) ienl ikboZm^ ^jnbmr ^qi^kml Zm ma^ \hg_^k^g\^' Ma^ ^o^gm [kbg`l mh`^ma^k bgo^lmhkl% LP?l Zg] ikboZm^ ^jnbmr _ng]l ho^k mak^^ ]Zrl'

EVENT NAME: The Big 5 (International Building & Construction Show) WEBSITE: thebig5.ae DATE: 21-24 November, 2011 VENUE: Dubai International Convention and Exhibition Centre ?hk fhk^ maZg ,) r^Zkl ma^ k^`bhgÍl eZk`^lm ^o^gm _hk \hglmkn\mbhg Zg] ma^ [nbe]bg` bg]nlmkr aZl l^ko^] Zl Zg ^q\^imbhgZe ieZm_hkf _hk _nkma^kbg` [nlbg^ll Zg] g^mphkdbg`' BmÍl Z ngbjn^ hiihkmngbmr _hk ma^ bgm^kgZmbhgZe \hglmkn\mbhg bg]nlmkr mh lhnk\^ ma^ eZm^lm bg m^\agheh`r% bgghoZmbhg Zg] l^kob\^l'

Portfolio

IWC. Engineered for men.

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IWC SCHAFFHAUSEN BOUTIQUES: DUBAI MALL – Tel: 04 339 8111, BURJUMAN – Tel: 04 355 1717, ABU DHABI MARINA MALL - Tel: 02 681 1557 Ahmed Seddiqi & Sons: Atlantis - Tel: 04 422 0233, Mall of the Emirates – Tel: 04 341 1211, Dubai Duty Free – Tel Toll Free: 800 - 4443 Rivoli Prestige: Abu Dhabi Mall – Tel: 02 645 6220

Observer

BUSINESS NEWS IN BRIEF

Chinese Flock to Paris Stores The only tourist who spends more money in Paris than a Chinese visitor is a Russian one. With Chinese visitor numbers growing, Paris’ biggest stores have rolled out the red carpet, reports Steven Erlanger.

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November 2011

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The average Chinese visitor to Paris spends around $1,800 on shopping and prefers luxury brands, especially items with logos.

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bg Ahg` Dhg`%Ë a^ lZb]' ■ Portfolio

Creating watches for 200 years

chaumet.com

Observer

UN Warns On Food Prices

O N E 2 W AT C H TEXT: HILDA D’SOUZA

Meg Whitman The former eBay CEO and one time candidate for California governor, Meg Whitman, had reason to be happy when she said: “I am honoured and excited to lead HP. I believe HP

GRAPHEAST

matters, it matters to Silicon Valley, California, the country

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and the world” after her appointment as President and CEO

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of Hewlett-Packard – an American multinational information

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technology corporation headquartered in California.

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Hewlett-Packard, commonly referred to as HP, boasted $126 billion in revenue last year while employing more than 324,000

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and a global operation that ships the equivalent of two personal

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computers every second.

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But it’s not all smooth sailing for Whitman who replaces Leo

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Apotheker. She’s taking the reins at an extremely challenging

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time when the company is reeling due to plummeting stock

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prices that have slipped more than 45 per cent in the past

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11 months indicating a huge loss in investors and partners

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confidence. Furthermore the future of HP’s $40 billion personal computer business hangs in the balance. In her first weeks as CEO Whitman, 55, has hit the ground running by signing off on the closely watched $10.4 billion acquisition of UK software company Autonomy. This sends the

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message that she has strategies in place to re-establish HP’s

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credibility with investors and analysts. On the niggling questions

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whether HP will spin off its personal computer division she

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reassured, “We’ll make a decision as fast as we possibly can,

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we understand uncertainty doesn’t help the business, doesn’t

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help customers, doesn’t help shareholders.”

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Analysts claim that HP is facing testing times from emerging

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trends. With the advent of new technologies the demand for

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traditional outsourcing of computer maintenance that is a big

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part of HP’s $35 billion service business is sharply falling.

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Observer Sunken Treasure Found H]rll^r FZkbg^ >qiehkZmbhg% Z NL&[Zl^] ]^^i&l^Z ^qiehk^k Zg] lZeoZ`^ \hfiZgr% Zgghng\^] bm aZ] _hng] ma^ ;kbmbla lm^Zflabi

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About Face Less than a month after announcing a plan to separate its

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DVD-by-mail and internet streaming services, Netflix reversed

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course and said it would keep the two services on a single

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website. Customers had complained that the plan would

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have made it more difficult to watch movies and investors hated it as well. That means the short-lived Qwikster has joined the ranks of New Coke when it comes to bad marketing decisions. Not that it is Netflix’s first misstep this year. The stock had been on a tear, rising from $110 in July 2010 to more than $290 on July 12, 2011. But on that same day, Netflix announced it was raising fees for its DVD business by as much as 60 per cent. Then came the coup de grace: Qwikster, the new name for the DVD-by-mail service. Since the Qwikster affair, Netflix shares have slid 28 per cent and consumers are bolting in big numbers. Netflix had 24.6 million subscribers at the end of June, but it warned last month that it expected a net 600,000 to leave by the end of September because of the price increase.

Africa’s Best Governments

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Magnifique French Inspired Design

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Portfolio

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Societe Generale is the second largest French bank after BNP Paribas and one of the oldest as it was founded in 1864. By comparison its wealth management arm is fairly young as it was established in 1997. Daniel Truchi, who is now the global CEO of Societe Generale Private Banking, has been there every step of the way as he joined the banking group in 1996 to create the private banking division in Asia, reports Guido Duken.

November 2011

My experience of private banking is rather limited as in no way can I lay claim to being a high-net-worth individual (HNWI) with financial assets in excess of one million euros, let alone an ultra-high-net-worth individual (UHNW). But if I were in the market for a private banker, Daniel Truchi would definitely tick the right boxes. ?bklmer% b_ rhn Zk^ `hbg` mh ^gmknlm lhf^[h]r pbma rhnk fhg^r rhn pZgm

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Societe Generale has 157,000 employees based in 85 countries and more than 33 million clients throughout the world on a daily basis.

REUTERS

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Daniel Truchi believes diversification into new markets is one of the key growth areas for Societe Generale Private Banking. One market the wealth management arm is looking at is China.

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TRUCHI IS AT GREAT PAINS TO POINT OUT THAT SOCIETE GENERALE’S PRIVATE BANKING IS TRULY INTERNATIONAL WITH 85 TO 87 PER CENT OF THEIR CLIENTS OUTSIDE FRANCE.

“IF YOU TAKE INTO CONSIDERATION THE GROWTH OF OUR ASSET BASE, THE ONE PARAMETER THAT IS VERY IMPORTANT FOR PRIVATE BANKING IS THE NET NEWLY MANAGED ASSETS, WHICH MEANS THE NET FLOW INTO OUR BOOKS.”

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REUTERS

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The three Societe Generale towers in La Défense near Paris are a local landmark. Societe Generale is the third largest corporate and investment bank in the Eurozone by net banking income and the sixth largest French company by market capitalisation.

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LONDON

LAS VEGAS

DUBAI

MOSCOW

www.billionairecouture.com - Tel. +39 02 77701411

Profile

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Truchi is looking at possible acquisitions to accelerate Societe Generale’s Private Banking growth. The private bank aims to have $150 billion under management by 2015.

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Employment

BRAZIL’S BOOM ENTICES WORKERS While most of the world appears to be mired in the economic doldrums, Brazil’s economy is booming. That fact is drawing an increasing number of foreign workers to the country, reports Simon Romero.

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Portfolio

Brazilâ&#x20AC;&#x2122;s economy grew at its fastest clip in more than two decades last year and unemployment is at record lows. November 2011

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Cynthia Yuanxiu Zhang, a Chinese manager at a technology company who moved to Brazil from Beijing, at the Hotel Fasano in Rio de Janeiro.

A street scene at Ipanema Beach in Rio de Janeiro.

Michelle Noyes, a New Yorker who moved to Brazil for a job at an asset management firm, in São Paulo.

“Rio’s real estate has been bustling as soccer’s World Cup in 2014 and the Olympic Games in 2016 approach, but its infrastructure is inadequate.

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Employment

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Real estate in Rio’s exclusive suburbs now costs three times more than on Miami’s South Beach.

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WIN BIG OR DIE FAST

Technology companies are cutting their losses with increasing speed if a new product doesnâ&#x20AC;&#x2122;t find instant acclaim, report Jenna Wortham and Verne Kopytoff.

Portfolio

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Top: Flip-Live was killed off by Cisco, its parent company, a day before its launch. Above: Google Wave survived a mere 77 days before the plug was pulled.

Technology

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Hewlett-Packard had high hopes for its TouchPad tablet.

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The Power Mac G4 Cube never sold well as customers found it too expensive.

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[hZk]l Z[hnm ahp mh _bg] Z Mhn\aIZ]' AIÍl \Zee \^gmk^ pZl ho^kpa^ef^]' Ê:ee mabl \eZfhnkbg` _hk ma^ Mhn\aIZ]% dbg] h_ [bmm^klp^^m%Ë AIÍl \nlmhf^k l^kob\^ Zkf lZb] bg Z ihlm hg Mpbmm^k' ■ Portfolio

China

SHARING THE WEALTH

The 2,000 inhabitants of the Chinese village of Huaxi have become wealthy by a unique mix of capitalism and socialism, reports Michael Wines.

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Huaxi’s 328-metre skyscraper, called New Village in the Sky, is scheduled for an October opening.

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paZm^o^k g^p [nlbg^ll^l ma^r [hn`am' Portfolio

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November 2011

China

Huaxi’s citizens own numerous business ventures as a collective, including the local steel factory.

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“Huaxi’s affairs are run by a company, reported to shelter 57 subsidiaries, including seven more holding companies. The town has interests in everything from extruded aluminium to traditional medicine to spun polyester cloth to real estate.”

The 2,000 residents of Huaxi have a very high standard of living. The town is clean, well planned and many of the residents live in houses. Due to space limitations more towers are being built.

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@khni <hki'% k^ihkm^] mh la^em^k .0 Portfolio

Swiss

values form the backbone of our approach to Private Banking. Reliability, attention to detail, thoroughness â&#x20AC;&#x201C; these are the essential principles that enable us to offer our clients solutions of lasting

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Bank Vontobel (Middle East) Ltd. is regulated by the DFSA to provide financial services to Professional Clients within the scope of its Licence. Persons other than Professional Clients, such as Retail Clients, are not the intended recipients of this communication and must not act upon or rely upon the content of this communication. Bank Vontobel (Middle East) Ltd. is duly incorporated as a company limited by shares under the laws of the DIFC.

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China

Two million tourists come annually to Huaxi. There’s a daily musical performance in the local auditorium that highlights the town’s philosophy and success.

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MaZm phne] [^ ma^ [n__Zeh ]^lmbg^] _hk _ehhk 0-' Ma^ hg^ \Zlm bg lheb] `he]' ■ Portfolio

Vijaykanti, a migrant farm worker, scans her fingerprints to register for a national identity card and number in New Delhi.

LINKING THE POOR TO GROWTH Work is underway in India to create the worldâ&#x20AC;&#x2122;s largest biometric database. It is hoped that by giving people identities that can be instantly verified the countryâ&#x20AC;&#x2122;s poor will benefit from the rapid economic growth, reports Lydia Polgreen.

Portfolio

GD:CB ;A:B @:G@:K% : -2&R>:K&

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BHUTAN Delhi INDIA Mumbai

UTTAR PRADESH

MAHARASHRTA

Kaldari Bengaluru

Bay of Bengal

S LANKA SRI Indian Ocean November 2011

500 MILES

People at a New Delhi wholesale vegetable market had the opportunity to register for Aadhaar. It is hoped that by giving people identities, welfare and social projects can reach those who need it most.

The New York Times

India

Homeless workers scan their irises and fingerprints. It costs the programme about $3 to issue each Aadhaar number.

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“To register all 1.2 billion Indians, the system will need to collect 12 billion fingerprints and scan 2.4 billion irises. It is a project of epic proportions – not unlike the challenge of governing the world’s largest democracy.”

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India

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Nandan Nilekani, a software mogul whom the government has tapped to create India’s identity database.

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Temporary identity cards are sorted out as people register at a homeless shelter in New Delhi.

Zg Bg]bZg'Ë CZebeÍl gnf[^k aZl r^m mh Zkkbo^% [nm a^ bl pZbmbg`' ■ Portfolio

World-leading Specialist Spine Centre now in the UAE Mubadala Healthcare has partnered with Wooridul Spine Hospital of South Korea - the pioneer and world leader in Minimally Invasive Spine Surgery - to open the first Wooridul Spine Centre in Dubai. Now patients with chronic back pain, spinal disc disorders, minor back injuries or severe degenerative conditions have access to the highest international standards of spine care without having to travel abroad for treatment. Book your consultation today.

MOH No. 680/1/8/24/2/12

World class spine care now within your reach

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GETTY IMAGES

Portfolio

THE DEMISE OF MASSMARKET PAPERBACKS Hardcovers, trade paperbacks and e-books have all eaten into the market share of the mass-market paperback that used to accompany us on our travels, reports Julie Bosman.

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“Cost-conscious readers who used to wait for the heavily discounted mass-market paperback have now realised that the e-book edition, available on the first day the book is published, can be about the same price.”

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Author Michael Connelly, who’s books normally went from hardcovers directly to mass-market paperbacks, is having his first book published in trade paperback format. Below: Authors such as Clive Cussler have been a mainstay of mass-market paperbacks, often purchased at airport newsagents by people going on holiday.

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Essentials

THE BEST OF LEISURE AND LIFESTYLE

LA TEE BREAK

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Business and leisure visitors to Los Angeles have one more reason to enjoy their stay here â&#x20AC;&#x201C; municipal golf courses! The City of Los Angeles boasts the largest publically owned golf course system in the US that is easily accessible to tourists reports Norman Sklarewitz.

November 2011

Essentials

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“He also points out that the course has tee placements ranging in length from 50 to 180 yards that offer new golfers an inviting setup, and experienced golfers the opportunity to play every type of short and mid-range shot imaginable.”

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Essentials Travel The Terranea Resort, which cost $500 million to develop, has stunning views over the Pacific Ocean.

Terranea’s 9-hole par 3 course offers both new and experienced golfers an inviting setup.

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Essentials

Travel

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CORBIS/ARABIAN EYE

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“Green fees vary according to the time of day. Start your play at 6 pm and the fee is $80 but from 7 am to 10:50 am you’ll pay $275. In between the fees are $160 and $215. Included are a GPSequipped golf cart, practice balls, valet parking and locker room service.”

Donald Trump is behind the Trump National Course that is billed as the “most expensive golf course ever built”.

Because it’s relatively close to downtown Los Angeles, the links at Indian Hills Golf Club are a special favourite with visitors.

Portfolio

TO BE ONE OF KIND BRIONI.COM

RADISSON BLU (SAS), TEL 04 2288 110 DUBAI MALL, TEL 04 4341 418 MALL OF THE EMIRATES , TEL 04 3410 810

Essentials Travel The Palo Verde area is home to three of LA’s best and most scenic golf courses. The $450-million Trump National Course runs along a bluff.

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November 2011

Essentials

Art

Portfolio

Essentials Art

STROLLING ARTISTS, BEARING iPHONES iPhotography, which uses iPhones and apps to create unique pictures, is growing rapidly and turning into an art form, reports Todd Lappin.

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November 2011

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Essentials

Art

Brian Roberts, aka Doctor Popular, takes a picture using his iPhone during an ‘Instawalk’ tour. The tour is an ad hoc gathering of iPhone photography enthusiasts who share their pictures via Instagram, the popular iPhone photo service/social network that has more than seven million users.

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“For some smartphone users, the ‘Aha!’ moment comes when they realise the device can do more than just capture crude snapshots of cats or pictures of dinner. The big shift happens when you go from using the camera to document daily life to thinking of it as a tool for photography.”

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www.moet.com

Essentials

Art

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Portfolio

DUBAI UAE WAFI CITY, +971 4 3244223 DUBAI MALL, +971 4 4341406

Essentials

Cuisine

A NEW DIRECTION Chef Thierry Marx is always keen to take on new challenges. At the newly-opened Sur Mesure restaurant he is aiming to extend the boundaries of French cooking, reports Scott Adams.

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Chef Thierry made sure that Sur Mesure’s dining room is a totally white space to create an oasis of calm without a notion of time.

Essentials

Cuisine

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“We have to convince the very demanding Parisian clientele,” he explains. “There is already a huge offering of Michelin starred restaurants in Paris, and it’s important that we find our own public and place in the city.”

Sur Mesure offers a choice of set menus with either five or nine dishes. Each menu has a carefully planned flavour and text progression. Portfolio

Essentials

Cuisine

The newly-opened Mandarin Oriental Hotel in Paris is situated at a prime location on Rue St Honoré.

Innovation is key at Sur Mesure. Here veal is served between toasted bread and accompanied by green apple fritters.

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Chef Thierry was awarded his first Michelin star in 1988 at Roc en Val in Tours, and another at Cheval Blanc in Nîmes in 1991. At Château Cordeillan-Bages he held two Michelin stars since 1999.

“The choices I have made provide a rounded experience where the flavour and texture progression is carefully thought out for maximum pleasure.”

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fh]^kg ?k^g\a \hhdbg` bl a^Z]bg`' ■ Portfolio

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Essentials

Science

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We know less about the oceans’ deep trenches than we do about the moon. That is set to change as wealthy entrepreneurs fund new expeditions to plumb the ocean depths, reports William Broad.

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: \hfiZgr [kh\ank^ lZrl bgo^lmhkl \Zg

Graham Hawkes is a veteran designer and maker of undersea vehicles. His winged craft is financed by Richard Branson and is scheduled for tests later this year.

PHOTOS ON THIS PAGE: GETTY IMAGES

Chris Welsh (left) and Richard Branson at the Virgin Media Group announcement at the Newport Harbour Yacht Club in California. Welsh will pilot the submersible during the attempt to reach the bottom of the Challenger Deep.

November 2011

Essentials

Science

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Portfolio

James Cameron is also financing an attempt to reach the bottom of the Challenger Deep. Cameron made extensive use of submersibles while filming the wreck of the Titanic at 3,800 metres depth.

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\hffngbmr%Ë a^ lZb]% Ê[^\Znl^ ma^r aZo^ ln\a ebfbm^] _ng]bg` Zg] Z\\^ll mh Triton Submarines is building a $15 million submersible that can seat two people.

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Essentials

Environment

URBAN EVOLUTION Most evolutionary scientists travel to exotic places such as the Amazon to do research. But an increasing number are focusing on cities with some startling findings, reports Carl Zimmer.

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Essentials Environment

Highbridge Park N.J.

Broadway

New York’s isolated parks are home to some unique evolutionary adaptations.

Riv

BR ON X

Central Park

QU EEN S

Foundry Cove Harriman State Park

MA N HAT TAN

N.Y. BROOK LYN

1 mile

Brooklyn Botanic Garden

N.J. N.Y.C.

Jamaica Bay 20 miles THE NEW YORK TIMES

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[r Fnglab&Lhnma Zg] abl \hee^Z`n^l Date: 08/02/11

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November 2011

Essentials

Environment

Rob Dunn, who is working with James Danoff-Burg, a field biologist from Columbia University, looks around the base of a tree for diverse ant species on a median in New York.

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Ellen Pehek, a senior ecologist with the New York City Parks Department, holds a northern dusky salamander found in a small creek running through Highbridge Park.

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New York has a blend of ant species. Some are native while the nonnative species have arrived more recently thanks to human intervention.

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COME VISIT – COME ENJOY With its five-star facilities and diverse yachting and watersports opportunities, Yas Marina has everything to satisfy the enthusiastic and discerning boat owner. It’s your gateway to unforgettable experiences aboard and ashore. Enjoy a day on the boat, or a round of golf at Yas Links. Family fun and thrills at Yas Marina Circuit or Ferrari World. Entertain aboard or enjoy Stars ‘n’ Bars before taking in one of the many world-class concerts at Yas Arena. Or indulge at Cipriani or Yotto Restaurant and dance the night away at Allure Nightclub. To help wind down after all the excitement, relax at the luxurious Yas Hotel Spa, take a leisurely swim in the pool, or lounge in style while savouring the memories of a perfect stay. At Yas Marina, there really is something for everyone.

To book a berth, please call +971 50 220 0275 or 800-MARINAS or email samer.eladem@cnyasmarina.com WWW.CNMARINAS.COM/YAS ABU DHABI | ITALY | MALTA | TURKEY | WEST INDIES

OR VISIT WWW.YASISLAND.AE

IMAGES (TOP) YAS MARINA (FROM LEFT TO RIGHT) ROOFTOP SWIMMING POOL AT THE YAS HOTEL; CONCERT AT YAS ARENA; TRACKSIDE BERTHS

Essentials

Test Drive

FIVE STAR DRIVE There are a lot of reasons why the long-wheelbase Mercedes-Benz S500 BlueEfficiency AMG is a class leader, reports Guido Duken.

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The interior is typically Mercedes with a simple yet stylish look and everything at your fingertips.

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The V8 5-litre engine boasts twin turbochargers and an intercooler that propels the S500 from 0-100 km/h in five seconds.

Essentials

Other Business

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Milking It A young fashion designer from Hanover,

prototypes, QMilch is made almost entirely

Germany, is revolutionising high fashion by

from casein. The fibre comes out in

designing clothes with a staple she can

strands and is then spun into yarn on a

find in her fridge – milk.

spinning machine.

Anke Domaske, 28, has developed a

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litres of milk to produce an entire dress,

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which costs about €150 euros ($199)

It is also the first man-made fibre

to €200.

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has many health benefits according to

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circulation and body temperature. Domaske’s fashion label Mademoiselle

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Chi Chi – a favourite among the likes of

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Mischa Barton and Ashlee Simpson – has

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now started weaving the milk fibre into

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its collection.

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Domaske said it would take about six

fabric called QMilch made from high

Milk fabric has been around since the

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1930s but was always produced in

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unecological ways. Unlike earlier

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