Portfolio | November 2011

Portfolio

Issue 71 ■ November 2011

Exclusive to Emirates First Class and Business Class

Daniel Truchi Managing Assets

EMPOWERING THE POOR

India’s Ambitious Project

WIN BIG, LOSE BIG

The Fight for Tech Supremacy

BRAZIL BOOM

A New Expat Haven

emirates.com

THERE’S MORE TO LEXUS. If speed was the only criteria, there would be quite a crowd at the supercar finish line. We’ve pushed the boundaries of technology and engineering in the pursuit of the supreme driving experience and a vehicle worthy of the title ‘supercar’. The result is a car that delivers formidable performance combined with luxurious sophistication. It’s no wonder this supercar is years ahead of everyone else.

tel: 800 LEXUS (53987)

lexus.ae

fb.com/lexusae

IF INNOVATION IS A RACE, THERE IS NO FINISH LINE.

3: >@7;3@= Pg HS\WbV W\dS\b]` ]T bVS VWUV T`S_cS\Qg aSZT eW\RW\U QV`]\]U`O^V

3: >@7;3@= AB@/B=A 4:G0/19 AB@797<5 bV

NEW YORK 717 MADISON AVENUE EAST HAMPTON 23 MAIN STREET LAS VEGAS FORUM SHOPS DEVIKROELL.COM

www.vacheron - constantin.com

Distributor:

Boutique

Mall of the Emirates, 1st Floor, Sheikh Zayed Road, Dubai Tel: 04 222 1222

Exclusive Agent:

DAMAS CUSTOMER SERVICE: 04 427 0336

Emirates Towers 04 330 3262 - Burj Al Arab 04 348 4816 Saks Burjuman 04 351 1980

UAE: Abu Dhabi, Al Fardan Jewellery, Al Fardan Tower, Tel 02 674 5000 Dubai, Al Fardan Jewels and Precious Stones

Tomorrow needs care

We help you to protect, grow and pass on your wealth.

Our commitment has always been rooted in transparency and long-term vision.

Relying on these common sense values, we forge a lasting relationship based on trust and help you build an enduring legacy.

Face the future with peace of mind. www.ca-suisse.com

ABU DHABI - BAHRAIN - BASEL - BEIRUT - DOHA - DUBAI - GENEVA - HONG KONG - LAUSANNE - LUGANO - MONTEVIDEO - NASSAU - SINGAPORE - ZURICH

This issue November 2011

Portfolio

Exclusive to Emirates First Class and Business Class

Cover Story 32 Private Banker Lh\b^m^ @^g^kZe^ bl ma^ l^\hg] eZk`^lm ?k^g\a [Zgd Z_m^k ;GI IZkb[Zl Zg] hg^ h_ ma^ he]^lm Zl bm pZl _hng]^] bg *1/-' ;r \hfiZkblhg bml p^Zema fZgZ`^f^gm Zkf bl _Zbker rhng` Zl bm pZl ^lmZ[ebla^] bg *220' =Zgb^e Mkn\ab% pah bl ghp ma^ `eh[Ze <>H h_ Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg`% aZl [^^g ma^k^ ^o^kr lm^i h_ ma^ pZr Zl a^ chbg^] ma^ [Zgdbg` `khni bg *22/ mh \k^Zm^ ma^ ikboZm^ [Zgdbg` ]boblbhg bg :lbZ'

Features 40 Brazil’s Boom Entices Workers

56 Linking the Poor to Growth

While most of the world appears to be mired in the

Work is underway in India to create the world’s largest

economic doldrums, Brazil’s economy is booming. That

biometric database. It is hoped that by giving people

fact is drawing an increasing number of foreign workers

identities that can be instantly verified the country’s poor will

to the country.

benefit from the rapid economic growth.

46 Win Big or Die Fast

62 The Demise of Mass-Market Paperbacks

It’s a tough market, which is why technology companies are

Hardcovers, trade paperbacks and e-books have all eaten

cutting their losses with increasing speed if a new product

into the market share of the mass-market paperback that

doesn’t find instant acclaim.

used to accompany us on our travels.

50 Sharing the Wealth The 2,000 inhabitants of the Chinese village of Huaxi have become wealthy through a unique mix of capitalism and socialism that is being studied across the country.

50

40

62

13

Portfolio

14

Exclusive to Emirates First Class and Business Class

Essentials

67

67 LA Tee Break Business and leisure visitors to Los Angeles have one more reason to enjoy their stay here – municipal golf courses! The City of Los Angeles boasts the largest publically owned golf course system in the US, which are easily accessible to tourists.

74

74 Strolling Artists, Bearing iPhones iPhotography, which uses iPhones and apps to create unique pictures, is growing rapidly and turning into an art form.

80 A New Direction Chef Thierry Marx is always keen to take on new challenges. At the newly-opened Sur Mesure restaurant he is aiming to extend the boundaries of French cooking.

86

86 Daredevils With Deep Ambitions We know less about the oceans’ deep trenches than we do about the moon. That is set to change as wealthy entrepreneurs fund new expeditions to plumb the ocean depths.

90 Urban Evolution Most evolutionary scientists travel to exotic places such as the Amazon to do research. But an increasing number are focusing on cities, with

Departments

some startling findings.

16 Notebook

94 Five Star Drive

World business in a nutshell.

Mercedes-Benz S500 BlueEfficiency AMG is a

23 Observer

class leader.

Spotting and analysing business trends.

30 Column: Scott Barry Kaufman Does Work Passion Cause Burnout?

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

There are a lot of reasons why the long-wheelbase

96 Other Business Portfolio takes a light-hearted look at the latest business news.

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Junior Designer Roui Francisco Senior Production Manager S Sunil Kumar Production Manager C Sudhakar Senior Advertisement Manager Jaya Balakrishnan Email: jaya@motivate.ae General Manager – Group Sales Anthony Milne Email: anthony@ motivate.ae Business Development Manager Nicola Hudson Advertisement Manager Rameshwar Nepali

INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734, okeeffekev@bigpond.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@ mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 FRANCE Intermedia Europe Ltd; Tel +33 15 534 9550, administration@intermedia.europe.com GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 27 230 373, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, lucia.colucci@fastwebnet.it JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS GIO Media; Tel +31 6 2223 8420, giovanni@giomedia.nl SOUTH AFRICA Ndure; Tel: +27 84 701 2479, dale@ndure.co.za SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA Totem Brand Stories; Tel +212 896 3846, brigitte.baron@totembrandstories.com

Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.

Printed by Emirates Printing Press, Dubai, UAE

Portfolio

DUBAI: Burjuman +971 4 351 0001 - Dubai Mall +971 4 339 8001 ABU DHABI: Marina Mall +971 2 681 1121 www.vancleef-arpels.com

Notebook

BUSINESS NEWS IN BRIEF

GETTY IMAGES

16

Oil Tankers Idle Ma^ Bgm^kgZmbhgZe Fhg^mZkr ?ng]

HBE BL MA> LBG@E> ;B@@>LM

kZm^l lnk`^]' Mahl^ mZgd^kl lmZkm^]

\hffh]bmr mkZglihkm^] [r l^Z' MkZ]^ pbee

chbgbg` ma^ _e^^m cnlm Zl `eh[Ze ]^fZg] _hk

ehp^k^] bml `eh[Ze `khpma _hk^\Zlml mh

mhmZe Z[hnm *'2 [beebhg f^mkb\ mhgg^l mabl

hbe _^ee [r ma^ fhlm bg +0 r^Zkl ]n^ mh ma^

_hnk i^k \^gm _hk mabl r^Zk Zg] g^qm hg

r^Zk% \hfiZk^] pbma *'* [beebhg mhgg^l

`eh[Ze k^\^llbhg'

+) L^im^f[^k% _khf ^Zkeb^k ^lmbfZm^l h_

h_ bkhg hk^ Zg] 2+* fbeebhg mhgg^l h_

?khgmebg^ Em]% ma^ [b``^lm hi^kZmhk

-', i^k \^gm _hk +)** Zg] -'. i^k \^gm bg

\hZe' ;nm hpg^kl h_ lni^kmZgd^kl% ehlbg`

h_ ma^ o^ll^el% lZrl bm g^^]l +2%1)) Z

+)*+' MaZm \hfiZk^l pbma ma^ .'+ i^k \^gm

fhg^r _hk Z lbqma \hgl^\nmbo^ jnZkm^k% pbee

]Zr mh [k^Zd ^o^g% [nm _hkpZk] _k^b`am

\hgmkZ\mbhg ma^ Phke] ;Zgd ^lmbfZm^l

ikh[Z[er b]e^ ma^ fhlm labil bg fhk^ maZg

Z`k^^f^gml% mkZ]^] [r [khd^kl Zg] nl^] mh

mhhd ieZ\^ bg +))2'

mph ]^\Z]^l Zl ma^r \hgm^g] pbma Z `enm

[^m hg mkZglihkm \hlml% Zgmb\biZm^ kZm^l gh

maZm ]kho^ \aZkm^k kZm^l mh ma^ ehp^lm bg

ab`a^k maZg *,%1*2 Z ]Zr makhn`a +)*,'

ma^bk labil bgmh ehg`^k&m^kf \aZkm^kl'

Zm e^Zlm *- r^Zkl'

Pabe^ hpg^kl \Zg \nm hi^kZmbg` \hlml mh

KZm^l _hk Z mak^^&r^Zk Z\\hk] Zk^ Zm

Zl ebmme^ Zl +%))) Z ]Zr _khf *+%))) [r

,+%2.. Z ]Zr Zg] mahl^ _bq^] _hk _bo^

Zg\ahkbg` labil% bm Zelh f^Zgl gh bg\hf^'

r^Zkl Zm ,+%)))% [hma Z[ho^ ?khgmebg^Íl

Ma^ \hf[bgZmbhg h_ mhh fZgr labil Zg] lehpbg` ]^fZg] `khpma _hk hbe f^Zgl

Hpg^kl \Zg lmbee fZd^ fhg^r [r eh\dbg`

[k^Zd&^o^g' ;nm mrbg` labil ni _hk maZm

maZm Z[hnm lbq i^k \^gm h_ ma^ _e^^m \hne]

Ikhli^\ml _hk Z lnk`^ bg `eh[Ze hbe

[^ Zg\ahk^] bg Z r^Zk _khf Zefhlm ghg^

]^fZg] maZm phne] ^kh]^ ma^ `enm bg

ehg` phne] f^Zg hpg^kl fbllbg` hnm hg

mh]Zr% Z\\hk]bg` mh [khd^kl Zg] ZgZerlml'

mZgd^kl Zk^ p^Zd^gbg` Zl `khpma lehpl'

Zgr kZeer bg ma^ lbg`e^&ohrZ`^ fZkd^m'

Ma^ `eh[Ze _e^^m h_ o^kr eZk`^ \kn]^

Ma^ Bgm^kgZmbhgZe >g^k`r :`^g\r% ma^

Ma^ `enm ^qm^g]l Z\khll fhlm h_ ma^

\Zkkb^kl ^qiZg]^] Z[hnm gbg^ i^k \^gm mh

IZkbl&[Zl^] Z]obl^k mh +1 gZmbhgl%

_e^^m' <Zi^lbs^ o^ll^el \Zkkrbg` bkhg hk^ Zk^

.0) labil bg ma^ iZlm mph r^Zkl% ma^ fhlm

k^]n\^] bml _hk^\Zlm _hk +)*+ \kn]^

^Zkgbg` 11 i^k \^gm e^ll maZg ma^r fZ]^ bg

lbg\^ *21,' Hpg^kl hk]^k^] ma^ `k^Zm^lm

]^fZg] [r )'- i^k \^gm mh 2)'0 fbeebhg

+))1% ;Zemb\ >q\aZg`^ ]ZmZ lahp' <hgmZbg^k

gnf[^k h_ g^p o^ll^el lbg\^ ma^ *20)l

[Zkk^el Z ]Zr eZlm fhgma' Bm pZl ma^

labil ]^ebo^kbg` `hh]l mh >nkhi^ _khf :lbZ

[^mp^^g +))/ Zg] +))1% pa^g \aZkm^k

[b``^lm \nm lbg\^ :ikbe +))2'

fZ]^ Zefhlm ghmabg` bg Cner Zg] :n`nlm' ■ Portfolio

Notebook Sinopec’s $2.1 Billion Deal

Numbers Game

<abgZ I^mkh\a^fb\Ze <hki% ma^ gZmbhgÍl [b``^lm k^_bg^k Zelh dghpg Zl Lbghi^\ @khni% Z`k^^] mh [nr =Zreb`am >g^k`r _hk < +'+ [beebhg ! +'* [beebhg"

$25

million will be paid by Reebok International Ltd to settle claims made by millions of dissatisfied customers. The Federal Trade Commission has barred the brand from making claims that its athletic shoes strengthen calf muscles or tone the hamstring unless backed by scientific evidence.

REUTERS

bg bml eZk`^lm Z\jnblbmbhg mabl

$23

billion windfall by way of assets that were unspent by Colonel Muammar Gaddafi’s regime came as a surprise profit to Libya’s revolutionary government. The money is extra cash that had been budgeted for by the Gaddafi regime but never spent. The fortune will be spent in financing the country’s post-war recovery efforts.

The World In Figures

51

on the recent world golf world ranking sees former world number one Tiger Woods drop out of golf’s top 50 for the first time since October 1996. Woods has been steadily loosing ranking points since the 2009 Australian Masters.

80

kilograms of 22 carat gold, 15 kilograms of silver and numerous gemstones adorn the bling version of Tata Motor’s Nano car. The $4.6 million priced car, a one-off showpiece, is a tribute to India’s 5,000 year history in craftsmanship.

was formerly owned by Swiss tycoons, the Zuellig brothers.

1,99

million-squarekilometres of the central Pacific, an ocean area four times the landmass of California, has been marked out to create the world’s largest shark sanctuary by the Marshall Islands government. The initiative is the latest to protect sharks.

r^Zk% `Zbgbg` <ZgZ]bZg hbe Zg] laZe^&`Zl k^l^ko^l' Ma^ ]^Ze pbee `bo^ ma^ lmZm^& hpg^] ;^bcbg`&[Zl^] \hfiZgr Z\\^ll mh fhk^ maZg ,))%))) Z\k^l h_ eZg] bg Zk^Zl kb\a pbma hbe Zg] gZmnkZe `Zl% Z]]bg` mh bml ^qiZglbhg hnmlb]^ :lbZ Z_m^k _Zeebg` \kn]^ ikb\^l fZ]^ oZenZmbhgl ZmmkZ\mbo^' Lbghi^\ @khni Zg] <ghh\ Zk^ Zfhg` <abg^l^ \hfiZgb^l maZm aZo^ [hn`am Zefhlm ,) [beebhg h_ <ZgZ]bZg Zll^ml bg ma^ iZlm _bo^ r^Zkl mh f^^m ^g^k`r ]^fZg] bg ma^ phke]Íl _Zlm^lm&`khpbg` fZchk ^\hghfr' =Zreb`amÍl ikho^g Zg] ikh[Z[e^ k^l^ko^l khl^ -/ i^k \^gm mh *0- fbeebhg [Zkk^el h_ hbe ^jnboZe^gm Zm ma^ ^g]

£200

million was the price paid

by Qatar’s Al Faisal Holding, a company owned by Qatar’s royal family, for the W Hotel in London’s Leicester Square. The recent purchase brings Al Faisal’s hotel portfolio to 11 properties spread across Qatar, Egypt and London.

$21.6

million, a world record price for any item of Ming porcelain, was reached at a Sotheby’s Hong Kong auction. Purchased by an anonymous telephone bidder, the blue and white Chinese porcelain

h_ +)*)% ma^ \hfiZgr lZb] hg * FZk\a' =Zreb`am aZl Zll^ml bg /2 hbe Zg] `Zl _b^e]l bg Ghkmap^lm :e[^kmZ Zg] Ghkma^Zlm ;kbmbla <henf[bZ%

$20.8

million worth of Apple products were bought by the US federal government in the 12 months ending September 2011 according to recent data compiled by Bloomberg. Apple, based in California, reported $65.2 billion in revenue for its 2010/11 fiscal year that ended in September.

pbma ikh]n\mbhg bg ma^ _bklm aZe_ Zo^kZ`bg` ,1%))) [Zkk^el h_ hbe ^jnboZe^gm' Ma^ hbe Zg] `Zl bg]nlmkr Z\\hngml _hk ma^ l^\hg]& [b``^lm ohenf^ h_ f^k`^kl phke]pb]^ mabl r^Zk Z_m^k m^e^\hffngb\Zmbhgl pbma *+0 [beebhg bg mkZglZ\mbhgl' =^Zel bg ma^ mabk] jnZkm^k Zfhngm^] mh -0 [beebhg'

17

Notebook

19

TIME TO PAY A DIVIDEND? Apple has more than $76

friendly manner – meaning a

billion in cash and marketable

dividend or a stock buyback

securities on its balance sheet.

that could reduce share count

Putting this into perspective,

and boost earnings per share.

Apple could buy Netflix, ARM

Apple has about 938 million

60 50

80 billion 70

Holdings, Research in Motion

shares outstanding, according

and Nokia at their current

to its most recent earnings

market values and still have

report. A dividend payout of

about $15 billion in cash left.

one per cent per share would

30

But Apple has never been

equal to $4 annually and cost

20

Apple $3.75 billion.

that is unlikely to change after

*THROUGH FISCAL THIRD QUARTER SOURCE: APPLE

into large acquisitions, and

40

10

Apple executives have

Steve Jobs’ death and the

long said that the company

appointment of Tim Cook as

is retaining cash to take

CEO. Still, Wall Street analysts

advantage of strategic

“powder dry”. Not that Apple

stock’s up more than 20 per

are stepping up calls for Apple

opportunities. Jobs said a year

shareholders are suffering

cent this year and nearly 50 per

to use its cash in an investor-

ago that Apple was keeping its

without a dividend as the

cent in the past 12 months.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*

Carbon Permit Volatility Ma^ >nkhi^Zg lho^k^b`g ]^[m \kblbl bl Zelh aZobg` Zg ^__^\m hg ^g^k`r iheb\r' >nkhi^Zg nmbebmb^l g^^] mh li^g] Zl fn\a Zl Ó2)) [beebhg ! *', mkbeebhg" [r +)+) mh f^^m Z mZk`^m h_ `^mmbg` +) i^k \^gm h_ ihp^k _khf k^g^pZ[e^ lhnk\^l' Ma^ ikh[e^f bl maZm >nkhi^Zg ^fbllbhgl i^kfbml% g^^]^] [r iheenm^kl _khf nmbebmb^l mh \^f^gm fZd^kl _hk ^Z\a mhgg^ h_ \Zk[hg ]bhqb]^ ma^r inm bg ma^ Zmfhlia^k^% lenfi^] mh ma^bk ehp^lm bg + r^Zkl bg H\mh[^k' Ma^ \knq h_ ma^ fZmm^k bl maZm ehp^k \Zk[hg ikb\^l ]bl\hnkZ`^ >nkhi^Zg nmbebmb^l% bg\en]bg` fZchk _bkfl ln\a Zl >HG Zg] @=? g^^] \Zk[hg i^kfbml' :l ehg` Zl \Zk[hg i^kfbml Zk^ mkZ]bg` Zm Z ]bl\hngm% ma^k^Íl gh bg\^gmbo^ _hk \hfiZgb^l mh bgo^lm bg `k^^g

REUTERS

Ln^s% _khf bgo^lmbg` bg pbg] _Zkfl Zg] lheZk ieZgml maZm ]hgÍm

m^\agheh`r' Ma^ ^\hghfb\ lehp]hpg bl Z]]bg` mh \Zk[hg i^kfbm

maZm ^g]l bg +)*+' Bg ma^ mabk] lmZ`^ lmZkmbg` bg +)*,% ma^ fZchkbmr h_

lniier Zl fZgn_Z\mnk^kl Zg] `^g^kZmhkl l^ee i^kfbml ngg^^]^]

ihp^k ieZgml pbee [^ k^jnbk^] mh ink\aZl^ Zee ma^bk \Zk[hg i^kfbml'

[r b]e^ _Z\mhkb^l Zg] ihp^k ieZgml' <Zk[hg i^kfbml _hk ]^ebo^kr bg =^\^f[^k _^ee mh 2'1+ ^nkhl

Ma^ lrlm^f bl ma^ \hkg^klmhg^ iheb\r mh f^^m Z [bg]bg` mZk`^m mh \nm \Zk[hg ^fbllbhgl +) i^k \^gm _khf *22) e^o^el [r +)+)'

Z f^mkb\ mhgg^% ma^ ehp^lm lbg\^ ?^[knZkr +))2 Zg] Z -/ i^k

Ma^ Ngbhg fZr l^^d mh \nm \Zk[hg k^e^Zl^ [r Zl fn\a Zl 2. i^k

\^gm ]khi _khf FZrÍl r^Zk&mh&]Zm^ ab`a' MaZm \hfiZk^l pbma ma^

\^gm [r +).)'

Ó*1'.) ikb\^ _ehhk ma^ ND aZl ln``^lm^] bl g^\^llZkr mh ^glnk^ bgo^lmf^gm bg ehp&\Zk[hg `^g^kZmbhg' Ma^ >nkhi^Zg Ngbhg \Zi&Zg]&mkZ]^ lrlm^f% pab\a inml ebfbml hg

Ma^ ND bl hg^ \hngmkr maZm bl ehhdbg` Zm pZrl mh k^fho^ \Zk[hg& ikb\^ oheZmbebmr _khf bgo^lmf^gm ]^\blbhgl' ;kbmZbg% pab\a ieZgl mh bglmZee fhk^ maZg 1%))) h__lahk^ pbg] mnk[bg^l [r +)+)% aZl

fhk^ maZg **%))) nmbebmb^l Zg] fZgn_Z\mnkbg` \hfiZgb^l Z\khll ma^

ikhihl^] Z kZg`^ h_ f^Zlnk^l bg\en]bg` Z \Zk[hg _ehhk ikb\^ h_ */

NgbhgÍl +0 f^f[^kl% lmZkm^] bg +)). Zg] bl ghp bg Z l^\hg] iaZl^

ihng]l ! +-'.)" Z mhgg^ lmZkmbg` bg +)*,'

November 2011

20

Notebook DUBAI EVENT NAME: DUBAI AIR SHOW WEBSITE: DUBAIAIRSHOW.AERO DATE: 13-17 NOVEMBER, 2011 VENUE: AIRPORT EXPO Ghp bg bml ++g] r^Zk% ma^ *+ma ^]bmbhg h_ ma^ [b^ggbZe lahp bl `^Zkbg` ni mh [^ ma^ [b``^lm r^m% pbma ni mh *%))) ^qab[bmhkl _khf .) \hngmkb^l Zg] fhk^ maZg ..%))) oblbmhkl ^qi^\m^]' >lmZ[ebla^] Zl Z fZchk ^o^gm _hk d^r l^ee^kl% [nr^kl Zg] ]^\blbhg fZd^kl mh Z\\^ll ma^ Fb]]e^ >Zlm Z^khliZ\^ fZkd^m% mabl r^ZkÍl ^o^gm bl pbmg^llbg` Z *) i^k \^gm `khpma bg ma^ gnf[^k h_ iZkmb\biZgml% ^qab[bmhkl Zg] eh\Zmbhg liZ\^' G^p \hfiZgb^l Z\\hngm _hk lhf^ +) i^k \^gm h_ `khpma _hk mabl ^]bmbhg pabe^ k^`neZk iZkmb\biZgml ln\a Zl :nlmkZebZ% ?kZg\^% Chk]Zg Zg] ma^ NL: aZo^ bg\k^Zl^] ma^bk ^qab[bmbhg iZobebhg mh himbfbl^ ma^bk ^o^gm ik^l^g\^' Mh \Zm^k mh ma^ bg\k^Zl^] [nlbg^ll% ma^ :bkihkm >qih ^qab[bmbhg Zk^Z bl [^bg` ^qm^g]^] Zg] ma^ \aZe^m Zg] lmZmb\ Zbk\kZ_m ]blieZr Zk^Z aZo^ [^^g k^&]^lb`g^] mh Z\\hffh]Zm^ fhk^ hnm]hhk ^qab[bml'

EVENT NAME: Dubai International Motor Show WEBSITE: dubaimotorshow.com DATE: 10-14 November, 2011 VENUE: Dubai International Convention and Exhibition Centre ?khf \hg\^im \k^Zmbhgl mh m^\agheh`b\Ze bgghoZmbhgl% ma^ _bo^&]Zr lahp l^^l Z phke] \eZll eblm h_ bgm^kgZmbhgZe Znmhfhmbo^ fZgn_Z\mnk^kl ngo^be ma^bk eZm^lm fh]^el' Mhi [kZg]l Zek^Z]r \hg_bkf^] bg\en]^ :n]b% :lmhg FZkmbg% ;^gme^r% ;n`Zmmb% <Z]beeZ\ Zg] =h]`^'

DUBAI

United Arab Emirates

EVENT NAME: The Oil Barons Charity Ball WEBSITE: theoilbaroncharityball.com DATE: 18 November, 2011 VENUE: Meydan Racecourse Ghp bg bml gbgma r^Zk% mabl k^]&\Zki^m lh\bZe ^o^gm p^e\hf^l ma^ \k f^ ]^ eZ \k f^ h_ ma^ ^g^k`r bg]nlmkr mh Zg ^o^gbg` h_ ebo^ ^gm^kmZbgf^gm% \khpgbg` ma^ r^ZkÍl Hbe ;Zkhg% Zg] _ng]&kZblbg` ^o^gml Zm ma^ li^\mZ\neZk F^r]Zg KZ\^\hnkl^ bg =n[Zb'

EVENT NAME: Private Equity World MENA 2011 WEBSITE: terrapinn.com/2011/private-equity-world-mena DATE: 21-23 November, 2011 VENUE: Shangri-La Hotel E^Zkg _bklm aZg] ahp mh fZqbfbl^% bgo^lm Zg] \ZibmZebl^ bg ma^ ikboZm^ ^jnbmr fZkd^m _khf Z ebg^ ni h_ /) ienl ikboZm^ ^jnbmr ^qi^kml Zm ma^ \hg_^k^g\^' Ma^ ^o^gm [kbg`l mh`^ma^k bgo^lmhkl% LP?l Zg] ikboZm^ ^jnbmr _ng]l ho^k mak^^ ]Zrl'

EVENT NAME: The Big 5 (International Building & Construction Show) WEBSITE: thebig5.ae DATE: 21-24 November, 2011 VENUE: Dubai International Convention and Exhibition Centre ?hk fhk^ maZg ,) r^Zkl ma^ k^`bhgÍl eZk`^lm ^o^gm _hk \hglmkn\mbhg Zg] ma^ [nbe]bg` bg]nlmkr aZl l^ko^] Zl Zg ^q\^imbhgZe ieZm_hkf _hk _nkma^kbg` [nlbg^ll Zg] g^mphkdbg`' BmÍl Z ngbjn^ hiihkmngbmr _hk ma^ bgm^kgZmbhgZe \hglmkn\mbhg bg]nlmkr mh lhnk\^ ma^ eZm^lm bg m^\agheh`r% bgghoZmbhg Zg] l^kob\^l'

Portfolio

IWC. Engineered for men.

Always on course.

Portuguese Yacht Club Chronograph. Ref. 3902: “Please make a U-turn if possible.” The instruments used by sailors in the tradition of Vasco da Gama are less intrusive. One of the legends of navigation is the Portuguese Yacht Club Chronograph. Its IWC-manufactured movement with flyback function and automatic double-pawl winding guarantees precise landings. And even if you happen to head off in the wrong direction, no one’s going to start nagging you. IWC. Engineered for men.

Mechanical IWC-manufactured movement (figure) | Flyback function | Automatic IWC double-pawl winding system | Date display | Antireflective sapphire glass | Sapphire-glass back cover | Water-resistant 6 bar | Stainless steel

IWC SCHAFFHAUSEN BOUTIQUES: DUBAI MALL – Tel: 04 339 8111, BURJUMAN – Tel: 04 355 1717, ABU DHABI MARINA MALL - Tel: 02 681 1557 Ahmed Seddiqi & Sons: Atlantis - Tel: 04 422 0233, Mall of the Emirates – Tel: 04 341 1211, Dubai Duty Free – Tel Toll Free: 800 - 4443 Rivoli Prestige: Abu Dhabi Mall – Tel: 02 645 6220

Observer

23

BUSINESS NEWS IN BRIEF

Chinese Flock to Paris Stores The only tourist who spends more money in Paris than a Chinese visitor is a Russian one. With Chinese visitor numbers growing, Paris’ biggest stores have rolled out the red carpet, reports Steven Erlanger.

@^kfZgr Zg] :nlmkbZ4 IZkbl pZl ma^bk eZlm lmhi' ÊP^ ]h Zee ma^ lahiibg` a^k^%Ë PZg` lZb]% pZbmbg` bg ebg^ Zm ma^ <aZg^e [hnmbjn^ Zm @Ze^kb^l EZ_Zr^mm^' ÊP^Ík^ `hbg` mh li^g] Z ehm a^k^'Ë IZg` lZb] maZm a^ ik^_^kk^] ma^ Êhnme^m lmhk^lË bg ma^ Ngbm^]

BM P:L HG<> MA> :F>KB<:GL%

maZg bg +))2% Z\\hk]bg` mh :mhnm ?kZg\^'

LmZm^l% Êpa^k^ ^o^krmabg` bl \a^Zi^k'Ë

ma^g ma^ CZiZg^l^% ma^g ma^ KnllbZgl'

Fhk^ :f^kb\Zgl maZg <abg^l^ \hf^ mh

;nm Ê@Ze^kb^l EZ_Zr^mm^ bl o^kr _Zfhnl bg

Ghp bmÍl ma^ <abg^l^' Bg k^\^gm fhgmal%

IZkbl% h_ \hnkl^% [nm ma^r li^g] e^ll' :g

<abgZ%Ë PZg` lZb]'

IZkbl aZl [^^g ]hfbgZm^] [r ma^ <abg^l^%

:f^kb\ZgÍl lahiibg` ^qi^g]bmnk^l kng

pah aZo^ [^`ng mh mkZo^e Z[khZ] bg eZk`^

mh -) i^k \^gm h_ Z <abg^l^ oblbmhkÍl' Hger

bfihkmZgm mh [hma lmhk^l' ;hma Z]o^kmbl^

gnf[^kl% Zg] pah \hf^ a^k^ e^ll mh ^Zm

ma^ KnllbZg mhnkblm li^g]l fhk^ maZg ma^

a^Zober bg <abgZ% [hma phkd Zllb]nhnler

maZg mh lahi' :\\hk]bg` mh :mhnm ?kZg\^%

<abg^l^ hg^% Zg] hger leb`amer'

pbma mhnk hi^kZmhkl Zg] mkZo^e Z`^gml

© 2011 NEW YORK TIMES NEWS SERVICE

ma^ ?k^g\a mhnkblf ]^o^ehif^gm Z`^g\r%

Ma^ <abg^l^ \hf^% _hk ma^ fhlm iZkm% mh

Ma^ <abg^l^ fZkd^m aZl [^\hf^ o^kr

ma^k^ Zg] [hma aZo^ `hh] k^eZmbhgl pbma

bg]bob]nZe oblZl Zk^ lmbee ^qi^glbo^ Zg]

ma^ eZk`^ ]^iZkmf^gm lmhk^l% ma^ Ì`kZg]l

ma^ <abg^l^ >f[Zllr Zg] [nlbg^ll

k^lmkb\m^] _hk <abg^l^ oblbmhkl' Lh ma^r

fZ`ZlbglÍ ebd^ @Ze^kb^l EZ_Zr^mm^ Zg] :n

hk`ZgblZmbhgl mh `^m ma^ OBI lahii^k Zl

\hf^ fhlmer hg [nl mhnkl hk`Zgbl^] [Z\d

Ikbgm^fil% pab\a lbm lb]^ [r lb]^ hg ma^

p^ee' Ma^r aZo^ lmZ__ f^f[^kl pah li^Zd

ahf^% nlnZeer _hk mkbil h_ *) mh *. ]Zrl

;hne^oZk] AZnllfZgg% ^Z\a pbma bml hpg

<abg^l^% lmhk^ fZil bg <abg^l^ Zg] a^ei _hk

maZm h_m^g lmZkm bg @^kfZgr% pbma lmhil

`ehkbhnl% lmZbg^]&`eZll ]hf^l% mph m^fie^l

iZmkhgl mh \hfie^m^ Z Ì]^mZq^Í _hkf% pab\a

bg Lpbms^keZg]% BmZer hk ma^ G^ma^keZg]l'

h_ \ZibmZeblf'

k^_ng]l fhlm h_ ma^ oZen^&Z]]^] mZq' Ma^r

Ma^r Zefhlm ZepZrl ^g] bg IZkbl% Zg] bm bl

IZg` AZh Zg] abl pb_^% PZg` P^gmbg`%

mZd^ <abg^l^ \k^]bm \Zk]l È ma^ <NI \Zk]

[hma ,-% \Zf^ _khf GZgcbg` hg Z mhnk

!<abgZ NgbhgIZr" È Zg] ikhob]^ bff^]bZm^

Bg +)*)% <abg^l^ oblbmhkl li^gm Z[hnm

pbma ma^bk rhng` ]Zn`am^k% hg Z [nl pbma

\Zla k^_ng]l hg ma^ mZq% lh \nlmhf^kl \Zg

12) fbeebhg bg ?kZg\^% /) i^k \^gm fhk^

,) hma^kl' Ma^r aZ] Zek^Z]r [^^g mh BmZer%

li^g] fhk^ hg ^Zlber mkZglihkmZ[e^ bm^fl%

bg IZkbl maZm fhlm ]h ma^bk lahiibg`'

November 2011

24

Observer ebd^ i^k_nf^l Zg] pZm\a^l' Ikbgm^fil aZl Z li^\bZe ^gmkZg\^ _hk <abg^l^ `khnil% Zg] bm ikhob]^l Z lahkm <abg^l^&eZg`nZ`^ [kb^_bg` Z[hnm ma^ lmhk^% lZb] EZnk^gm L\a^gm^g% ma^ ]bk^\mhk h_ ma^ bgm^kgZmbhgZe \nlmhf^k ]^iZkmf^gm' Ma^k^ Zk^ <abg^l^&li^Zdbg` i^klhgZe lahii^kl Zg] <abg^l^ in[eb\&Z]]k^ll Zgghng\^f^gml' Ma^ lmhk^ h__^kl Z ]b`bmZe \Zk]% lh maZm Z \nlmhf^k È pbma hger Z l^m Zfhngm h_ mbf^ mh li^g] [^_hk^ ma^ [nl e^Zo^l È ]h^l ghm aZo^ mh pZbm Zm ^Z\a [hnmbjn^ _hk ink\aZl^l% pab\a Zk^ \hee^\m^] _hk ma^f _hk Z lbg`e^ iZrf^gm' Bgm^kgZmbhgZe \nlmhf^kl ghp k^ik^l^gm lhf^ -) i^k \^gm h_ Ikbgm^fil lZe^l% Zg] Z[hnm hg^&mabk] h_ maZm [nlbg^ll bl <abg^l^% L\a^gm^g lZb]' <abg^l^ \nlmhf^kl li^g] Zg Zo^kZ`^ h_ *%//) ^Z\a Zm

The average Chinese visitor to Paris spends around $1,800 on shopping and prefers luxury brands, especially items with logos.

Ikbgm^fil' ÊP^ phkd mh `^m ma^f mh li^g]

mh :mhnm ?kZg\^ bg +)*) Z[hnm ..)%)))

ma^r laZk^] ma^ lZf^ ik^\blbhg Z[hnm

a^k^ Zg] ghm hg :o^gn^ FhgmZb`g^ hk

<abg^l^ oblbm^]' Ma^ Zo^kZ`^ <abg^l^

eZg`nZ`^ Zg] `Zlmkhghfr' Ma^ <abg^l^

@Ze^kb^l EZ_Zr^mm^%Ë a^ lZb]'

mhnkblm bl fZe^% Z[hnm -.% ebo^l bg Z eZk`^

lZr maZm ma^r Zelh _^^e ihebmb\Ze Z__bgbmr%

\bmr Zg] oblbml ma^ fhlm h[obhnl ieZ\^l È

\hgl\bhnl h_ ?kZg\^Íl k^ohenmbhgZkr iZlm%

*) fbeebhg _hk^b`g oblbmhkl Z r^Zk% aZl

ma^ >b__^e Mhp^k% ma^ Ehnok^ Zg]% h_ \hnkl^%

Zg] maZm ÌMa^ Bgm^kgZmbhgZe^Í È ma^ Zgma^f

[^^g \nemboZmbg` ma^ :lbZg fZkd^m _hk

ma^ lahil' Ma^r li^g] Z[hnm *%1))

h_ k^ohenmbhgZkr s^Ze È bl ?k^g\a'

]^\Z]^l% lZb] Mab^kkr OZggb^k% bml ]bk^\mhk

^Z\a hg lahiibg`% /) i^k \^gm h_ ma^bk

h_ bgm^kgZmbhgZe ikhfhmbhg% Êmh ^glnk^ p^

mkZo^e [n]`^m% Z\\hk]bg` mh @eh[Ze ;en^%

Mhnkblf H__b\^% ma^ <abg^l^ oblbmhk bl

aZo^ ma^ kb`am i^hie^% ma^ kb`am l^kob\^l

Zg bgm^kgZmbhgZe \hfiZgr maZm aZg]e^l

ÊZ i^\nebZk dbg] h_ \nlmhf^k'Ë Ê<abg^l^

Zg] ma^ kb`am f^k\aZg]bl^%Ë pabe^ phkdbg`

k^_ng]l h_ mZq^l _hk bgm^kgZmbhgZe lahii^kl'

mhnkblml ]h Z >nkhi^Zg mhnk% Zl ma^

@Ze^kb^l EZ_Zr^mm^% pab\a `^ml lhf^

?hk IZne Khee% ma^ ]bk^\mhk h_ ma^ IZkbl

CZiZg^l^ ]b] +. r^Zkl Z`h% pbma o^kr

pbma mkZo^e Z`^gml Zg] mhnkblf `khnil bg <abgZ Êmh inla hnk lmhk^ Zl ma^ fZbg lmhk^

BG @>G>K:E% <abg^l^ mhnk `khnil

mh [^ l^^g'Ë

lmZr bg eZk`^% \a^Zi^k ahm^el hnmlb]^ IZkbl

fh]^lm eh\Ze bgm^`kZmbhg%Ë a^ lZb]' Ho^k mbf^% a^ lZb]% maZm bl ebd^er mh

Zg] ^Zm ik^ieZgg^] f^Zel bg <abg^l^

\aZg`^' ÊP^ pZgm mh ZmmkZ\m mahl^ pah

Mhp^k%Ë OZggb^k lZb] ikhn]er' @Ze^kb^l

k^lmZnkZgml' ;nm ma^r [nr enqnkr [kZg]l _hk

\Zf^ a^k^ hg\^ Zg] pbla mh \hf^ [Z\d

EZ_Zr^mm^ bl ieZggbg` mh hi^g Z lmhk^ g^qm

ma^fl^eo^l Zg] ma^bk _kb^g]l È ^li^\bZeer

Zg] mkZo^e bg Z fhk^ ln[me^ pZr%Ë a^ lZb]'

r^Zk bg ;^bcbg`% pa^k^ ma^ gZf^ bl Z [kZg]'

bm^fl maZm aZo^ eh`hl Zg] maZm ma^r dghp

ÊP^Ík^ fhk^ oblbm^] maZg ma^ >b__^e

: \hnie^ h_ rhng` `ho^kgf^gm ^fiehr^^l _khf LaZg`aZb% hg ma^bk ahg^rfhhg% pZbm^] bg Z ebg^ mh ^gm^k ma^

CZ\db^ Ah \Zf^ mh @Ze^kb^l EZ_Zr^mm^

Zk^ ghm _Zd^l' Bg <abgZ% ln\a `hh]l \Zg

_khf Ahg` Dhg` pbma abl _Zfber% bg\en]bg`

\hlm +) mh ,) i^k \^gm fhk^'

abl ]Zn`am^k Rndb% *-' ÊMa^ ikb\^l Zk^

Ê?kZg\^ bl ]blmZgm [nm p^ dghp a^k p^ee%Ë

^qi^glbo^% [nm ma^ [kZg]l Zk^ [^mm^k a^k^%Ë

Ehnbl Onbmmhg [hnmbjn^' IZkbl bl Z dbg] h_

lZb] Ghg` DZg`% pah phkdl _hk :mhnm

a^ lZb]' Ê:g] p^Ík^ lnk^ h_ ma^ ikh]n\ml

]k^Zf% ma^r lZb]4 ma^r p^k^ `hbg` mh [nr

?kZg\^ bg <abgZ' ÊHnk `k^Zm^lm pkbm^kl

a^k^%Ë Rndb lZb]' Ah eZn`a^]' Ê: ehm h_

Êlhf^mabg` _hk _kb^g]l Zg] \hee^Z`n^l'Ë

li^gm r^Zkl bg ?kZg\^% Zg] ^o^krhg^ a^k^

ikh]n\ml bg Ahg` Dhg` Zk^ \hib^]%Ë a^

:g] ma^ [hll8 Ma^r eZn`a^]' Ê:g] fZr[^

aZl k^Z] Z [hhd h_ ;ZesZ\ hk l^^g Z fhob^

lZb]' ÊMa^ MZbpZg^l^ Zk^ `hh] Zm fZdbg`

lhf^mabg` _hk hnkl^eo^l%Ë lZb] ma^ phfZg%

lmZkkbg` ?k^g\a Z\mhk :eZbg =^ehg'Ë

_Zd^ mabg`l'Ë Hger ma^ MZbpZg^l^8 A^

pah `Zo^ a^k gZf^ hger Zl QbZh'

DZg` \bm^] Z p^ee&dghpg <abg^l^

eZn`a^] Z`Zbg% Z [bm ^f[ZkkZll^]' ÊPaZmÍl

<abg^l^ mhnkblf bg ?kZg\^ bl kblbg` [r

Znmahk% Ebg RnmZg`% pah pkhm^ maZm ?kZg\^

`hh] bl mh [nr Z [kZg] a^k^ rhn \Zgghm [nr

fhk^ maZg *. i^k \^gm Z r^Zk4 Z\\hk]bg`

Zg] <abgZ ng]^klmhh] ^Z\a hma^k [^\Znl^

bg Ahg` Dhg`%Ë a^ lZb]' ■ Portfolio

Creating watches for 200 years

chaumet.com

Observer

UN Warns On Food Prices

O N E 2 W AT C H TEXT: HILDA D’SOUZA

Meg Whitman The former eBay CEO and one time candidate for California governor, Meg Whitman, had reason to be happy when she said: “I am honoured and excited to lead HP. I believe HP

GRAPHEAST

26

matters, it matters to Silicon Valley, California, the country

Bg Zg ZggnZe k^ihkm hg ma^ lmZm^ h_ _hh] bgl^\nkbmr Zkhng] ma^

and the world” after her appointment as President and CEO

phke]% ma^ NGÍl mak^^ _hh] Z`^g\b^l pZkg^] maZm ikb\^l _hk kb\^%

of Hewlett-Packard – an American multinational information

pa^Zm Zg] hma^k d^r _hh]l Zk^ ^qi^\m^] mh k^fZbg oheZmbe^ Zg]

technology corporation headquartered in California.

ihllb[er bg\k^Zl^ È Zg] ihhk _Zkf^kl Zg] \hglnf^kl iZkmb\neZker

Hewlett-Packard, commonly referred to as HP, boasted $126 billion in revenue last year while employing more than 324,000

bg :_kb\Z pbee [^ ankm fhlm' Ma^ NG nk`^] `ho^kgf^gml mh fZd^ `hh] hg ie^]`^l mh laZk^

and a global operation that ships the equivalent of two personal

bg_hkfZmbhg Z[hnm _Zkf _hk^\Zlml Zg] _hh] lmh\d e^o^el mh Zohb]

computers every second.

ma^ ikb\^ lpbg`l maZm k^lnem^] bg _hh] kbhml bg +))/&+))1 Zg]

But it’s not all smooth sailing for Whitman who replaces Leo

Zg ^b`am i^k \^gm bg\k^Zl^ bg ma^ gnf[^k h_ ng]^kghnkbla^]

Apotheker. She’s taking the reins at an extremely challenging

i^hie^ bg :_kb\Z' Ma^ hk`ZgblZmbhg Zelh nk`^] `k^Zm^k ehg`&m^kf

time when the company is reeling due to plummeting stock

bgo^lmf^gm bg ma^ Z`kb\nemnk^ l^\mhkl h_ ihhk \hngmkb^l lh _Zkf^kl

prices that have slipped more than 45 per cent in the past

\Zg [helm^k ikh]n\mbhg mh f^^m bg\k^Zlbg` ]^fZg] Zg] \hi^

11 months indicating a huge loss in investors and partners

[^mm^k pa^g _hh] \kbl^l abm'

confidence. Furthermore the future of HP’s $40 billion personal computer business hangs in the balance.

In her first weeks as CEO Whitman, 55, has hit the ground running by signing off on the closely watched $10.4 billion acquisition of UK software company Autonomy. This sends the

?Zbenk^ mh ]h lh% ma^ Z`^g\b^l pZkg^]% pbee k^lnem bg \hgmbgn^] ikb\^ _en\mnZmbhgl% pab\a fZd^l ihhk _Zkf^kl Zg] \hglnf^kl bg _hh]&bfihkmbg` \hngmkb^l Zm ^o^k `k^Zm^k kbld _hk iho^kmr bg [hma ma^ lahkm Zg] ehg` m^kf' Bg Cng^% ma^ phke]Íl eZk`^lm ^\hghfb^l Z`k^^] mh ^lmZ[ebla

message that she has strategies in place to re-establish HP’s

Z mkZgliZk^gm lrlm^f mh mkZ\d `eh[Ze _hh] lniieb^l% l^m ni

credibility with investors and analysts. On the niggling questions

^f^k`^g\r k^l^ko^l Zg] \k^Zm^ Z kZib] k^Z\mbhg f^\aZgblf pa^g

whether HP will spin off its personal computer division she

]khn`am hk hma^k \ZeZfbmr abml'

reassured, “We’ll make a decision as fast as we possibly can,

: k^\^gm NG lmn]r ik^]b\m^] maZm ikb\^l pbee [^ +) i^k \^gm

we understand uncertainty doesn’t help the business, doesn’t

ab`a^k _hk \^k^Zel Zg] ni mh ,) i^k \^gm ab`a^k _hk f^Zm bg ma^

help customers, doesn’t help shareholders.”

\hfbg` ]^\Z]^ \hfiZk^] pbma ma^ iZlm *) r^Zkl' Pbma ma^ `eh[Ze

Analysts claim that HP is facing testing times from emerging

ihineZmbhg ^qi^\m^] mh bg\k^Zl^ _khf /'2 [beebhg mh gbg^ [beebhg

trends. With the advent of new technologies the demand for

[r +).)% ma^ ikh[e^f h_ _^^]bg` ma^ phke] aZl mZd^g hg nk`^g\r

traditional outsourcing of computer maintenance that is a big

Zg] pZl inm Zm ma^ mhi h_ ma^ @&+) Z`^g]Z mabl r^Zk ng]^k ma^

part of HP’s $35 billion service business is sharply falling.

?k^g\a ik^lb]^g\r' Portfolio

Observer Sunken Treasure Found H]rll^r FZkbg^ >qiehkZmbhg% Z NL&[Zl^] ]^^i&l^Z ^qiehk^k Zg] lZeoZ`^ \hfiZgr% Zgghng\^] bm aZ] _hng] ma^ ;kbmbla lm^Zflabi

FZgmheZ h__ Bk^eZg]' Ma^ labi pZl mhki^]h^] bg *2*0% l^g]bg` ma^ o^ll^e Zg] bml \Zk`h h_ Zg ^lmbfZm^] +) mhgg^l h_ lbeo^k mh ma^ l^Z[^] fhk^ maZg Z fbe^ ]hpg' :m mh]ZrÍl ikb\^l% ma^ f^mZe phne] [^ phkma Z[hnm *1 fbeebhg' Bg k^\^gm r^Zkl% lmkZii^] `ho^kgf^gml aZo^ lmZkm^] ehhdbg` mh ehlm \Zk`h^l Zl Z pZr mh kZbl^ fhg^r' Ma^ eZm^lm `^g^kZmbhg h_ GETTY IMAGES

28

About Face Less than a month after announcing a plan to separate its

kh[hml% eb`aml% \Zf^kZl Zg] \eZpl \Zg pbmalmZg] ma^ ]^^i l^ZÍl \knlabg` ik^llnk^l Zg] aZo^ hi^g^] ni Z g^p phke] h_ labipk^\d k^\ho^kr' Bg ln\a ZkkZg`^f^gml% ikboZm^ \hfiZgb^l inm ma^bk hpg fhg^r Zm kbld bg \hlmer ^qi^]bmbhgl Zg] liebm Zgr ikh_bml' Bg mabl \Zl^% H]rll^r bl mh `^m 1) i^k \^gm h_ ma^ lbeo^kÍl oZen^ Zg] ma^ ;kbmbla `ho^kgf^gm +) i^k \^gm' Bg L^im^f[^k% H]rll^r Zgghng\^] bml ]bl\ho^kr h_ ma^ ;kbmbla

DVD-by-mail and internet streaming services, Netflix reversed

lm^Zflabi @ZbklhiiZ h__ Bk^eZg] Zg] ^lmbfZm^] bml \Zk`h Zm ni mh

course and said it would keep the two services on a single

+-) mhgg^l h_ lbeo^k È Z mkho^ phkma fhk^ maZg +)) fbeebhg' Ma^

website. Customers had complained that the plan would

@ZbklhiiZ pZl mhki^]h^] bg *2-*'

have made it more difficult to watch movies and investors hated it as well. That means the short-lived Qwikster has joined the ranks of New Coke when it comes to bad marketing decisions.

Not that it is Netflix’s first misstep this year. The stock had been on a tear, rising from $110 in July 2010 to more than $290 on July 12, 2011. But on that same day, Netflix announced it was raising fees for its DVD business by as much as 60 per cent. Then came the coup de grace: Qwikster, the new name for the DVD-by-mail service.

Since the Qwikster affair, Netflix shares have slid 28 per cent and consumers are bolting in big numbers. Netflix had 24.6 million subscribers at the end of June, but it warned last month that it expected a net 600,000 to leave by the end of September because of the price increase.

Africa’s Best Governments

pabe^ Lhnma :_kb\Z kZgdl _b_ma

bfikho^] bg ma^ lmZg]bg`l

ho^kZee' Khng]bg` hnm ma^ mhi

pbma Eb[^kbZ Zg] Lb^kkZ E^hg^

*) pZl GZfb[bZ bg lbqma ieZ\^%

lahpbg` ma^ fhlm bfikho^f^gm

Ma^ +)** B[kZabf Bg]^q aZl

ho^kZk\abg` \Zm^`hkb^l mh

_heehp^] [r @aZgZ% E^lhmah%

ho^k ma^ iZlm _bo^ r^Zkl% pabe^

cnlm [^^g k^e^Zl^] pbma ebmme^

f^Zlnk^ ma^ ^__^\mbo^ ]^ebo^kr

MngblbZ Zg] >`rim'

FZ]Z`Zl\Zk lahp^] ma^ [b``^lm

ho^kZee \aZg`^ bg ma^ mhi *)'

h_ in[eb\ `hh]l Zg] l^kob\^l mh

Ma^ B[kZabf Bg]^q f^Zlnk^l

:_kb\Zg \bmbs^gl'

:_kb\Zg `ho^kgZg\^ Z\khll 1/

FZnkbmbnl% <Zi^ O^k]^%

bg]b\Zmhkl `khni^] bgmh

;hmlpZgZ Zg] L^r\a^ee^l mhhd

*- ln[&\Zm^`hkb^l Zg] _hnk

ma^ _bklm _hnk ieZ\^l hnm h_ .,%

:m ma^ [hmmhf h_ ma^ eblm pZl

]^\ebg^' Ma^ <^gmkZe :_kb\Zg

Sbf[Z[p^ bg .*lm ieZ\^%

K^in[eb\% >`rim Zg] Lb^kkZ

pbma hger <aZ] Zg] LhfZebZ

E^hg^ lahp^] ma^ [b``^lm

i^k_hkfbg` phkl^'

bfikho^f^gm bg lnlmZbgZ[e^

Ho^kZee% +0 :_kb\Zg \hngmkb^l

^\hghfb\ hiihkmngbmr' Portfolio

Magnifique French Inspired Design

Fro m Pa ris t o D ub ai, from L ond on t o Ne w York , fro m Munich t o Beijing â&#x20AC;Ś L iv e a m agnifique life a ro und t he worl d.

www. s o f i te l . co m

DUBAI

MUNICH

BEIJING

PA R I S

Commentary

30

SCOTT BARRY KAUFMAN

Does Work Passion Cause Burnout? bgmkbglb\ chr% [nm Zg nglmZ[e^ ^`h'

>O>KR <HFI:GR P:GML PHKD>KL

Ma^l^ ]b__^k^g\^l aZo^ bfieb\Zmbhgl _hk

pah iZllbhgZm^er eho^ ma^bk phkd' Bglibk^] phkd^kl Zk^ fhk^ ikh]n\mbo^% Zg] iZllbhg

phkd [nkghnm' : k^\^gm lmn]r bgo^lmb`Zm^]

\Zg ikhob]^ ma^ ^g^k`r g^\^llZkr mh

[nkghnm !f^Zlnk^] [r ^fhmbhgZe

ln\\^^] Zfb]lm h[lmZ\e^l Zg] l^m[Z\dl'

^qaZnlmbhg" bg mph lZfie^l h_ gnkl^l ho^k

;nm pabe^ iZllbhg l^^fl \e^Zker ]^lbkZ[e^%

Z lbq&fhgma i^kbh]' H[l^llbo^ iZllbhg

k^\^gm ilr\aheh`b\Ze k^l^Zk\a ln``^lml maZm

bg\k^Zl^] ma^ \aZg\^l h_ [nkghnm pabe^

lhf^ _hkfl \Zg [^ ]hpgkb`am ]^mkbf^gmZe'

aZkfhgbhnl iZllbhg a^ei^] ikhm^\m Z`Zbglm bm' Ma^ k^l^Zk\a^kl b]^gmb_b^] lhf^

:\\hk]bg` mh Kh[^km OZee^kZg]Íl

d^r _Z\mhkl ^qieZbgbg` mabl k^eZmbhglabi'

_eZohnkl3 aZkfhgbhnl Zg] h[l^llbo^' Mahl^

H[l^llbo^ iZllbhg pZl Zllh\bZm^] pbma

pbma aZkfhgbhnl iZllbhg ^g`Z`^ bg ma^bk

ab`a^k \hg_eb\m pbma hma^k eb_^ mZldl Zg]

phkd [^\Znl^ bm [kbg`l ma^f bgmkbglb\ chr'

pZl ngk^eZm^] mh phkd lZmbl_Z\mbhg% pabe^ GETTY IMAGES

=nZeblmb\ Fh]^e h_ IZllbhg% bm aZl mph fZbg

Ma^r aZo^ Z l^gl^ h_ \hgmkhe h_ ma^bk phkd% Zg] ma^bk phkd bl bg aZkfhgr pbma ma^bk hma^k Z\mbobmb^l bg eb_^' :m ma^ lZf^ mbf^%

pbma ehp^k \hg_eb\m% Zg] ab`a^k phkd lZmbl_Z\mbhg' BfihkmZgmer% ma^l^ ^__^\ml

ma^r dghp pa^g mh ]bl^g`Z`^% Zg] Zk^

iZllbhg \Zg Z\mbo^er ]bl^g`Z`^ _khf

a^e] ^o^g Z_m^k \hfiZkbg` ma^ gnf[^k h_

[^mm^k Zm mnkgbg` h__ ma^ phkd lpbm\a pa^g

phkd Zg] ^qi^kb^g\^ hma^k iZkml h_ ma^bk

ahnkl phkd^]' I^hie^ pbma aZkfhgbhnl

ma^r pbla mh ^gchr hma^k Z\mbobmb^l hk pa^g

ebo^l% ma^r k^ihkm `^g^kZe ihlbmbo^ Z__^\m

iZllbhg \hf^ mh phkd k^_k^la^] Zg] k^Z]r

_nkma^k ^g`Z`^f^gm [^\hf^l mhh kbldr' :l

ho^k mbf^'

mh mZ\de^ g^p ikh[e^fl% pa^k^Zl mahl^ pbma h[l^llbo^ iZllbhg Zk^ Zm fn\a ab`a^k kbld

Z k^lnem% ma^bk phkd ]h^lgÍm \hg_eb\m pbma ma^ hma^k Zk^Zl h_ ma^bk ebo^l'

BG <HGMK:LM% mahl^ pbma h[l^llbo^

h_ ^qi^kb^g\bg` [nkghnm'

iZllbhg ]blieZr ab`a^k e^o^el h_ g^`Zmbo^

;nm blgÍm i^klblm^g\^ Z `hh] mabg`8

Ebd^ mahl^ pbma aZkfhgbhnl iZllbhg%

Z__^\m ho^k mbf^ Zg] fhk^ fZeZ]Zimbo^

FZgr `k^Zm phkdl Zii^Zk mh aZo^ \hf^

mahl^ pbma h[l^llbo^ iZllbhg i^k\^bo^ ma^bk

[^aZobhnkl' Ma^r k^ihkm ab`a^k e^o^el h_

Z[hnm ]n^ mh Zg h[l^llbo^ _h\nl hg phkd

phkd Zl k^ik^l^gmbg` Z iZllbhg _hk ma^f%

g^`Zmbo^ Z__^\m ]nkbg` Zg] Z_m^k phkd4

mh ma^ ^q\enlbhg h_ Zee ^el^% [nm k^l^Zk\a

Zg] ob^p ma^bk phkd Zl ab`aer oZen^]'

ma^r \Zg aZk]er ^o^k lmhi mabgdbg` Z[hnm

ln``^lml mabl fZr [^ Z frma' BmÍl bfihkmZgm

: fZchk ]b__^k^g\^ bl maZm ma^r aZo^ Zg

ma^bk phkd% Zg] ma^r `^m jnbm^ _knlmkZm^]

mh ]blmbg`nbla [^mp^^g _e^qb[e^ Zg] kb`b]

ng\hgmkheeZ[e^ nk`^ mh ^g`Z`^ bg ma^bk

pa^g ma^r Zk^ ik^o^gm^] _khf phkdbg`'

_hkfl h_ i^klblm^g\^' Mahl^ pbma h[l^llbo^

phkd' :l Z k^lnem% ma^r k^ihkm _^^ebg` fhk^

Ma^r Zelh i^klblm pa^g bmÍl kbldr mh ]h lh'

iZllbhg kb`b]er i^klblm ^o^g pa^g bmÍl

\hg_eb\m [^mp^^g ma^bk iZllbhg Zg] ma^

: k^Zlhg _hk mabl bl maZm ma^bk phkd _hkfl

gh ehg`^k l^glb[e^ mh ]h lh' Mahl^ pbma

hma^k Z\mbobmb^l bg ma^bk eb_^'

Z o^kr eZk`^ iZkm h_ ma^bk l^e_&\hg\^im' Mh

aZkfhgbhnl iZllbhg Zk^ fn\a fhk^

H[l^llbo^ iZllbhg bl Z ]b__^k^gm lmhkr'

© PSYCHOLOGYTODAY.COM

aZkfhgbhnl iZllbhg pZl Zllh\bZm^]

;hma _hkfl h_ iZllbhg Zk^ Zllh\bZm^]

ikhm^\m ma^bk l^eo^l% ma^r ]blieZr fhk^ l^e_&

_e^qb[e^% Zg] Zk^ nembfZm^er fhk^ ln\\^ll_ne'

pbma o^kr ]b__^k^gm hnm\hf^l' AZkfhgbhnl

ikhm^\mbo^ [^aZobhnkl% ln\a Zl Z``k^llbhg%

Mabl fZr ^qieZbg par lh fZgr \abe]

iZllbhg bl Zllh\bZm^] pbma ab`a^k e^o^el h_

^li^\bZeer pa^g ma^bk b]^gmbmr bl mak^Zm^g^]'

ikh]b`b^l _bsse^ hnm eZm^k bg eb_^'

iarlb\Ze a^Zema% ilr\aheh`b\Ze p^ee&[^bg`%

Mahl^ pbma h[l^llbo^ iZllbhg Zelh aZo^ Z

l^e_&^lm^^f% ihlbmbo^ ^fhmbhgl% \k^Zmbobmr%

fhk^ g^`Zmbo^ bfZ`^ h_ ma^fl^eo^l% [^bg`

Ghm cnlm _hk phkd% [nm _hk fZgr hma^k

\hg\^gmkZmbhg% _ehp% phkd lZmbl_Z\mbhg Zg]

jnb\d^k mh iZbk ma^ phk] Ìngie^ZlZgmÍ pbma

Zk^Zl h_ eb_^' FZgZ`^kl g^^] mh Zld3 paZm

bg\k^Zl^] \hg`kn^g\^ pbma hma^k Zk^Zl h_

Ìl^e_ Í maZg mahl^ lahpbg` ehp^k e^o^el h_

dbg] h_ iZllbhg Zk^ rhn `^mmbg` hnm h_ rhnk

hg^Íl eb_^' Ma^l^ ^__^\ml libee ho^k bgmh hma^k

h[l^llbo^ iZllbhg' Mabl ln``^lml maZm ma^bk

phkd^kl8 =hgÍm [^ _hhe^] [r aZk] phkd^kl'

Zk^Zl' ;^\Znl^ i^hie^ pbma aZkfhgbhnl

i^klblm^g\^ ]h^lgÍm \hf^ _khf Z ieZ\^ h_

Lhf^ fZr [^ hg ma^ o^k`^ h_ [nkghnm' ■

Lh ma^ mri^ h_ iZllbhg hg^ aZl fZmm^kl'

Portfolio

Profile

32

Portfolio

33

Private Banker

Societe Generale is the second largest French bank after BNP Paribas and one of the oldest as it was founded in 1864. By comparison its wealth management arm is fairly young as it was established in 1997. Daniel Truchi, who is now the global CEO of Societe Generale Private Banking, has been there every step of the way as he joined the banking group in 1996 to create the private banking division in Asia, reports Guido Duken.

November 2011

My experience of private banking is rather limited as in no way can I lay claim to being a high-net-worth individual (HNWI) with financial assets in excess of one million euros, let alone an ultra-high-net-worth individual (UHNW). But if I were in the market for a private banker, Daniel Truchi would definitely tick the right boxes. ?bklmer% b_ rhn Zk^ `hbg` mh ^gmknlm lhf^[h]r pbma rhnk fhg^r rhn pZgm

]hpg p^ee Zm lh\bZe ^o^gml' Ghm maZm bm aZl ZepZrl [^^g ieZbg lZbebg`

ikho^l maZm a^ bl `hh] Zm p^Zma^kbg` _bgZg\bZe \kbl^l' A^ \hgobg\^] g^kohnl

^qi^kb^g\^' Mkn\ab aZl maZm \ho^k^] pbma

_hk Mkn\ab' A^ chbg^] Lh\b^m^ @^g^kZe^

:lbZg bgo^lmhkl mh ]h [nlbg^ll pbma ma^

fhk^ maZg ,) r^Zkl ^qi^kb^g\^ bg ma^

bg ma^ fb]lm h_ ma^ _bgZg\bZe \kblbl bg :lbZ

eZk`^ ?k^g\a [Zgd bg ma^ eZm^ 2)l Zg] aZl

[Zgdbg` bg]nlmkr bg >nkhi^ Zg] :lbZ

Zg] [^\Zf^ a^Z] h_ Zee ma^ ?k^g\a `khniÍl

fZgZ`^] mh lm^^k ma^ ngbm makhn`a mhn`a

Zm l^gbhk e^o^el Zg] bg ]b__^k^gm Zk^Zl

ikboZm^ [Zgdbg` hi^kZmbhgl bg +))0% cnlm bg

mbf^l pbma bg\k^Zlbg` g^m bg_ehpl Zg] g^m

bg\en]bg` \hkihkZm^ Zg] bgo^lmf^gm

mbf^ mh ]^Ze pbma ma^ `eh[Ze _bgZg\bZe \kblbl'

bg\hf^' Ahp ]h^l a^ p^Zma^k ln\a lmhkfl8

[Zgdbg`% mkZ]^ _bgZg\^ Zg] ikboZm^

B f^gmbhg mabl _Z\m mh abf Zg] Zld b_ a^Íl

ÊPaZm B e^Zkg^] _khf ma^ :lbZg \kblbl bl maZm

[Zgdbg`' A^Íl Zelh Z fZg h_ ma^ phke]

`^mmbg` Zghma^k ikhfhmbhg lhhg' A^ ehhdl

rhn aZo^ mh [^ ^qmk^f^er mkZgliZk^gm Zg]

pbma +) r^Zkl ^qi^kb^g\^ bg :lbZ Zg] aZl

leb`amer insse^] Zm mabl jn^lmbhg Zg] pZgml

bg_hkfZmbo^ mh rhnk \eb^gml%Ë lZrl Mkn\ab'

ebo^] bg ma^ Iabebiibg^l% IZkbl Zg] Ahg`

mh dghp par' P^ee% B m^ee abf% ma^ \nkk^gm

ÊRhn aZo^ mh ikhm^\m ma^f _khf Zgr Z]o^kl^

Dhg` mh gZf^ Z _^p' GZmnkZeer% b_ rhn

^\hghfb\ bg]b\Zmhkl Zk^ Zgrmabg` [nm khlr

^__^\ml' :g] ma^ k^Zlhg par p^ ln\\^ll_neer

^gmknlm lhf^[h]r pbma rhnk fhg^r a^

Zg] ma^k^Íl mZed h_ Z ]hn[e^ ]bi k^\^llbhg' Bg

fZgZ`^] ma^ \kblbl bg :lbZ&IZ\b_b\ bl maZm [r

fnlm bglibk^ \hg_b]^g\^' Mkn\abÍl lh_m&

hma^k phk]l% ^o^kr mbf^ a^ `^ml Z ikhfhmbhg

ma^g p^ aZ] l^m ni Z ikhm^\mbo^ l^m h_ Zll^m

lihd^g fZgg^k% ^gmanlbZlf% dghpe^]`^

ma^ phke] bl bg mnkfhbe' Mkn\ab ehhdl Zm f^%

\eZll^l _hk hnk \eb^gml'Ë

Zg] ]Zii^k lnbm bff^]bZm^er inml hg^ Zm

[nklml hnm eZn`abg` Zg] cnlm fZgZ`^l mh

Lh ikhm^\mbg` \eb^gml _khf Z]o^kl^

^Zl^' A^ Zelh ^qab[bml ma^ h]] pkr `kbg

ljn^^s^ hnm ÊGh% BÍf ghm ZpZk^ h_ maZm'Ë

^\hghfb\ \hg]bmbhgl bl d^r8 ÊR^l%Ë lZrl

Zg] aZl Z a^Zkmr eZn`a maZm fnlm `h

Chdbg` Zlb]^% Mkn\abÍl mkZ\d k^\hk]

Mkn\ab% ÊIkhm^\mbhg% mkZgliZk^g\r Zg] ma^

Societe Generale has 157,000 employees based in 85 countries and more than 33 million clients throughout the world on a daily basis.

REUTERS

Profile

34

Portfolio

Profile

35

bg_hkfZmbhg _ehp mh \eb^gml Zk^ \^gmkZe' Ma^ fhk^ \hgmZ\m Zg] k^eZmbhgl rhn aZo^ pbma ma^f% ghm hger hg _bgZg\bZe Zll^ml [nm Zelh bg m^kfl h_ ma^bk _Zfber g^^]l% bl ab`aer bfihkmZgm bg ma^ ehg` Zg] f^]bnf m^kf mh ikhm^\m ma^ \eb^gm'Ë Ma^ phke]Íl Z \nemnkZeer ]bo^kl^ ieZ\^ Zg] B Zld Mkn\ab b_ maZm aZl Zgr [^Zkbg` hg ahp Lh\b^m^ @^g^kZe^Íl oZkbhnl ikboZm^ [Zgdbg` ngbml ]h [nlbg^ll' A^ mabgdl Z[hnm maZm Zg] k^ieb^l bg ma^ Z__bkfZmbo^ [nm pbma Z \Z\a^m' ÊP^ aZo^ mh Z]Zim hnkl^eo^l mh ^Z\a mri^ h_ \eb^gm%Ë ^qieZbgl Mkn\ab' ÊB mabgd maZm bl Z ngbjn^ _^Zmnk^ h_ ikboZm^ [Zgdbg`' Z]ob\^ bg ma^ l^gl^ maZm p^ h_m^g lmkn\mnk^ _Zfber ln\\^llbhg ieZggbg`% mZq Z]ob\^ Zg] _bgZg\bZe ^g`bg^^kbg`' Rhn g^^] mh dghp rhnk \eb^gm o^kr p^ee mh ]h maZm'Ë Lh ^o^kr \eb^gm aZl ngbjn^ g^^]l8 ÊR^l%Ë lZrl Mkn\ab' ÊB_ rhn ]hgÍm aZo^ Z _nee

GETTY IMAGES

P^ o^kr h_m^g `h [^rhg] ink^ _bgZg\bZe

Daniel Truchi believes diversification into new markets is one of the key growth areas for Societe Generale Private Banking. One market the wealth management arm is looking at is China.

ng]^klmZg]bg` h_ ma^ \eb^gm rhn \Zgghm

Lh\b^m^ @^g^kZe^Íl ikboZm^ [Zgdbg` bl mkner

Zg] ma^l^ ikhob]^ bg_hkfZmbhg mh ma^

Z]Zim rhnkl^e_ mh ma^bk g^^]l' :g] maZm

bgm^kgZmbhgZe pbma 1. mh 10 i^k \^gm h_

g^mphkd Zee ho^k ma^ phke]' Lh% bg lahkm%

bl paZm p^ Zk^ a^k^ mh ]h' P^ l^kob\^

ma^bk \eb^gml hnmlb]^ ?kZg\^' Ma^ Fb]]e^

Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg` `bo^l

ma^ \eb^gmÍl g^^]l Zg] ghm ma^ hma^k pZr

>Zlm \nlmhf^k [Zl^ fZd^l ni leb`amer e^ll

bml \eb^gml \hfie^m^ `eh[Ze ^qihlnk^

khng]' P^ aZo^ gh ikh]n\m maZm _bml

maZg *) i^k \^gm' <eb^gm `khnil ln\a Zl

Zg] ^qi^kmbl^' ÊMahl^ mph bm^fl% `eh[Ze

^o^kr[h]r' <eb^gml aZo^ Z\khll ma^ [hZk]

:kZ[ \nlmhf^kl% Ghg&K^lb]^gm Bg]bZgl%

fZkd^m fZgZ`^f^gm Zl p^ee Zl \^gmk^l

k^jnbk^f^gml maZm \Zg [^ ^jnbmr k^eZm^]%

Lhnma :f^kb\Zgl% ?k^g\a gZmbhgZel Zg]

h_ ^qi^kmbl^% aZo^ [^^g k^Ze ]kbo^kl _hk

[hg]l% \hffh]bmb^l hk ikhi^kmr _bgZg\bg`'

KnllbZgl ^Z\a aZo^ ma^bk hpg `eh[Ze

`khpma bg ma^ iZlm r^Zk%Ë lZrl Mkn\ab'

P^ ikhob]^ hnk ^qi^kmbl^ hg Z \Zl^&mh&\Zl^

fZkd^m fZgZ`^k' Lh\b^m^ @^g^kZe^ IkboZm^

[Zlbl' P^ aZo^ mh ikhob]^ _hk ma^ \eb^gm

;Zgdbg` aZl Zelh ]^o^ehi^] Z gnf[^k

MA> FB==E> >:LM bl Zg bfihkmZgm

Zg] maZm ZepZrl e^Z]l mh ngbjn^ lhenmbhgl'Ë

h_ \^gmk^l h_ ^qi^kmbl^% ^li^\bZeer hg

k^`bhg _hk Lh\b^m^ @^g^kZe^ IkboZm^

lmkn\mnk^] ikh]n\ml% _ng]l Zg] ikhi^kmr%

;Zgdbg` Zg] ma^ p^Zema fZgZ`^f^gm Zkf

:m mabl ihbgm bmÍl _bmmbg` mh ehhd Zm Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg` bg fhk^ ]^mZbe' Ma^ p^Zema fZgZ`^f^gm Zkf aZl +%1)) lmZ__ bg *2 \hngmkb^l Zkhng] ma^ phke] Zg] aZ] Ó1/'* [beebhg h_ Zll^ml ng]^k fZgZ`^f^gm Zm ma^ ^g] h_ Cng^ +)**' Mkn\ab bl Zm `k^Zm iZbgl mh ihbgm hnm maZm November 2011

TRUCHI IS AT GREAT PAINS TO POINT OUT THAT SOCIETE GENERALE’S PRIVATE BANKING IS TRULY INTERNATIONAL WITH 85 TO 87 PER CENT OF THEIR CLIENTS OUTSIDE FRANCE.

36

“IF YOU TAKE INTO CONSIDERATION THE GROWTH OF OUR ASSET BASE, THE ONE PARAMETER THAT IS VERY IMPORTANT FOR PRIVATE BANKING IS THE NET NEWLY MANAGED ASSETS, WHICH MEANS THE NET FLOW INTO OUR BOOKS.”

`hbg` makhn`a mh rZ\am% c^m Zg] ikhi^kmr _bgZg\bg`' Lh bm bl Z ik^mmr eZk`^ ZiikhZ\a maZm p^ h__^k hnk \eb^gml Zg] fhlm h_ hnk Fb]]e^ >Zlm^kg \eb^gml aZo^ Z lmkhg` bgm^k^lm bg ]bo^klb_b\Zmbhg' P^ \Zg ikhob]^ maZm mh ma^f bg ma^ :f^kb\Zl% >nkhi^% :lbZ% Zl p^ee Zl >Zlm^kg >nkhi^'Ë Ma^ phke]Íl fZkd^ml aZo^ [^^g bg mnkfhbe eZm^er maZgdl mh ma^ >nkhi^Zg ]^[m \kblbl Zg] ebg`^kbg` ng^fiehrf^gm bg ma^ NL' AZl maZm Z__^\m^] bgo^lmhkl8 ÊP^ Zk^ l^^bg` Z fhk^ \hgl^koZmbo^ ZiikhZ\a _khf \eb^gml%Ë k^ieb^l Mkn\ab' A^ lZrl mabl \hgl^koZmbo^ ZiikhZ\a bl k^_e^\m^] [r Z fho^ mh l^\nk^] bgo^lmf^gm% e^ll ^jnbmr% Zg] fhk^ \hkihkZm^ [hg]l Zg] \Zla' Bgo^lmf^gm bg ikhi^kmr bl Zelh hg ma^ kbl^' PA>G B Zld abf b_ Fb]]e^ >Zlm^kg \eb^gml aZo^ Z ]b__^k^gm ZiikhZ\a mh ma^ [ZgdÍl hma^k \eb^gml% Mkn\ab k^_^kl f^ mh >]]r :[kZfh% pah bl ma^ <>H h_ Lh\b^m^

REUTERS

@^g^kZe^ IkboZm^ ;Zgdbg` Fb]]e^ >Zlm'

The three Societe Generale towers in La Défense near Paris are a local landmark.

Societe Generale is the third largest corporate and investment bank in the Eurozone by net banking income and the sixth largest French company by market capitalisation.

ÊB mabgd hnk Fb]]e^ >Zlm^kg \eb^gml Zk^ fhk^ bgo^lm^] bg ^f^k`bg` fZkd^ml maZg >nkhi^Zg fZkd^ml%Ë lZrl :[kZfh' ÊLh ^o^g b_ bm bl Z \kblbl mbf^ ma^r Zk^ e^ll bfiZ\m^] bg ma^bk ihkm_hebh' Ma^r Zk^ Zelh k^Zeer bgm^k^lm^] bg hiihkmngbmb^l

hi^g^] bml h__b\^ bg =n[Zb bg *220 Zg] aZl

h_ hnk \hfi^mbmhkl lbg\^ p^ Zk^ Z mkn^

Zg] ]nkbg` \kblbl mbf^ ma^k^ Zk^ ZepZrl

Zghma^k bg :[n =aZ[b' ÊMa^ Fb]]e^ >Zlm

bgm^kgZmbhgZe [Zgd Zg] mabl bl k^_e^\m^]

lhf^ hiihkmngbmb^l' P^ aZo^ Z ehm h_ eh\Ze

bl gZmnkZeer Z lmkZm^`b\ ieZ\^ _hk nl ]n^

bg paZm p^ \Zg ikhob]^ mh hnk \eb^gml'

[nlbg^llf^g Zl \eb^gml [nm ma^r aZo^ `eh[Ze

mh ma^ \k^Zmbhg h_ p^Zema% ]^o^ehif^gm

Ghm hger _bgZg\bZe Z]ob\^ [nm Zelh p^Zema

^qihlnk^% ^li^\bZeer bg >nkhi^' Ehg]hg

Zg] bgo^lmf^gm maZm Zelh _ehpl mh oZkbhnl

^g`bg^^kbg`% _bgZg\bZe ^g`bg^^kbg`% mknlm

Zg] ma^ lhnma h_ ?kZg\^ _^Zmnk^ bg m^kfl

iZkml h_ ma^ phke]%Ë lZrl Mkn\ab' ÊP^

l^kob\^l Zg] paZm^o^k g^^]l ma^r aZo^

h_ k^Ze ^lmZm^ Zg] bgo^lmf^gm% Zg] ^o^g b_

]^_bgbm^er aZo^ Zg ^]`^ \hfiZk^] mh fhlm

lmZkmbg` _khf _bgZg\bZe Zll^ml [nm Zelh

ma^r Zk^ e^ll _h\nl^] hg >nkhi^ ma^r Zk^ Portfolio

LONDON

LAS VEGAS

DUBAI

MOSCOW

www.billionairecouture.com - Tel. +39 02 77701411

Profile

38

bgm^k^lm^] bg ^jnbmr% lmZd^l bg \hfiZgb^l hk ahm^el Zg] \hff^k\bZe k^Ze ^lmZm^'Ë Bg +)*)% Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg` Zgghng\^] :f[bmbhg +)*. È Z mph&lmZ`^ `khpma linkm Zbf^] Zm Zefhlm ]hn[ebg` Zll^ml ng]^k fZgZ`^f^gm bg ma^ g^qm _bo^ r^Zkl mh *.) [beebhg' =hn[ebg`

Truchi is looking at possible acquisitions to accelerate Societe Generale’s Private Banking growth. The private bank aims to have $150 billion under management by 2015.

ma^ ikboZm^ [Zgd Zll^ml [r Zefhlm Ó0) [beebhg ! 20'. [beebhg" bg _bo^ r^Zkl bl ]^_bgbm^er Zf[bmbhnl [nm Mkn\ab l^^fl ngmkhn[e^]' ÊB_ rhn mZd^ bgmh \hglb]^kZmbhg ma^ `khpma h_ hnk Zll^m [Zl^% ma^ hg^ iZkZf^m^k maZm bl o^kr bfihkmZgm _hk ikboZm^ [Zgdbg` bl ma^ g^m g^per fZgZ`^] Zll^ml% pab\a f^Zgl ma^ g^m _ehp bgmh hnk [hhdl%Ë lZrl Mkn\ab' Ê?khf maZm k^li^\m ma^ _bklm aZe_ h_ ma^ r^Zk pZl ik^mmr ZfZsbg` Zl p^ k^Z\a^] gbg^ i^k \^gm h_ hnk g^per fZgZ`^] Zll^ml ng]^k fZgZ`^f^gm% pab\a b_ rhn \hfiZk^ mh hnk \hfi^mbmhkl bl hg^ h_ ma^ ab`a^lm% b_ ghm ma^ ab`a^lm' Ma^ Zo^kZ`^ fZkd^m bl \ehl^k mh lbq i^k \^gm' Bm lahpl ma^ ob[kZg\r h_ hnk ikboZm^ [Zgdbg` phke]pb]^ Zg] B ]hgÍm l^^ Zgr k^Zlhg par mabl lahne] [^ c^hiZk]bl^] bg ma^ l^\hg] aZe_ h_ ma^ r^Zk'Ë :GHMA>K HIIHKMNGBMR _hk `khpma maZm Mkn\ab lmk^ll^l bl ]bo^klb_rbg` bgmh g^p fZkd^ml' ÊHnk fZbg _hk\^ bg ikboZm^ [Zgdbg` Zg] bg ma^ [Zgd bl ]bo^klb_b\Zmbhg h_ ma^ \eb^gm [Zl^%Ë a^ lZrl' Ê=bo^klb_b\Zmbhg bl ^ll^gmbZe bg Zee p^Zema `khpma hi^kZmbhgl% k^`Zk]e^ll h_ pa^ma^k bm bl Lhnma :f^kb\Z% :lbZ hk P^lm^kg >nkhi^' <abgZ bl gZmnkZeer Z o^kr lmkhg` Zk^Z _hk p^Zema `khpma Zg] maZmÍl ma^ k^Zlhg par p^ aZo^ bgo^lm^] ma^k^' Ma^ [Zgd aZl Z _nee eb\^gl^ bg <abgZ% p^ Zk^ ]^o^ehibg` ma^ k^mZbe g^mphkd ma^k^ Zg] ikboZm^ [Zgdbg` \hfiebf^gml mabl ]^o^ehif^gm h_ k^mZbe [Zgdbg`' Lh <abgZ bl ikh[Z[er hg^ h_ ma^ g^qm fho^l bg m^kfl h_ `khpma [nm _hk ma^ mbf^ [^bg` p^ aZo^ mh e^Zkg lhf^ fhk^ Z[hnm mabl fZkd^m Zg] ]^o^ehi ma^ \eb^gm [Zl^'Ë ;nm% Zl _Zk Zl Mkn\ab bl \hg\^kg^]% ma^ fhlm bfihkmZgm Zli^\m h_ Lh\b^m^ @^g^kZe^ IkboZm^ ;Zgdbg` k^fZbgl bml Z[bebmr mh `bo^ \eb^gml ma^ ]bo^klbmr% l^kob\^ Zg] lhenmbhgl ma^r k^jnbk^' ■ Portfolio

Employment

40

BRAZIL’S BOOM ENTICES WORKERS While most of the world appears to be mired in the economic doldrums, Brazil’s economy is booming. That fact is drawing an increasing number of foreign workers to the country, reports Simon Romero.

I

HG=>KBG@ MA> ?BG:G<B:E

\^gm bg ma^ iZlm _bo^ r^Zkl Zg] :f^kb\Zgl

l^\nkbmb^l% [^\hfbg` Z eZk`^k lmZd^ahe]^k

lmhkfl eZlabg` >nkhi^ Zg] ma^

e^Z]bg` ma^ iZ\d h_ ^]n\Zm^] ikh_^llbhgZel

bg ma^ Zbebg` NL ^\hghfr' MaZm bl Z laZki

NL% L^ma SZedbg% Z \ZlnZeer ]k^ll^]

inmmbg` ]hpg lmZd^l'

[k^Zd _khf ma^ iZlm% pa^g PZlabg`mhg

:f^kb\Zg [Zgd^k% lbii^] Z ]^fbmZll^

a^ei^] \h[[e^ mh`^ma^k [Zbehnm iZ\dZ`^l _hk ;kZsbeÍl _bgZg\bZe \kbl^l'

Zg] l^^f^] \hgm^gm pbma abl ]^\blbhg mh

mh ;kZsbe% Zehg` pbma `^m&kb\a&jnb\d

fho^ mh Kbh ]^ CZg^bkh bg FZk\a pbma abl

\hg_b]^g\^ f^g% ]k^Zf^kl h_ :fZshgbZg

pb_^ Zg] lhg' ÊB_ ma^ k^lm h_ ma^ phke] bl

`kZg]^nk Zg] ^o^g hnmeZpl ebd^ KhgZe]

^o^kr hma^k p^^d B Zld frl^e_% ÌPa^g bl

\kZm^kbg`% mabl bl Z `hh] ieZ\^ mh [^%Ë lZb]

;b``l% ma^ ;kbmhg pah Z[l\hg]^] ma^k^

mabl `hbg` mh ^g]8ÍË lZb] FZkd ;nk^l% -+%

SZedbg% ,2'

Z_m^k abl *2/, @k^Zm MkZbg Kh[[^kr' ;nm

Zg :f^kb\Zg ^q^\nmbo^ pah fho^] a^k^

Ê;kZsbe bl ]hbg` `k^Zm% [nm ahg^lmer%

ghp l\ahhel \Zm^kbg` mh :f^kb\Zg Zg]

bg *222% cnlm bg mbf^ mh l^^ Zg Z[knim

f^fhkb^l h_ ;kZsbeÍl hpg ]^[m \kblbl bg

hma^k >g`ebla&li^Zdbg` _Zfbeb^l aZo^ ehg`

]^oZenZmbhg h_ ma^ \nkk^g\r Zg] hma^k

ma^ *21)l% ma^ `eh[Ze hk]^k aZl [^^g

pZbmbg` eblml% ZiZkmf^gml \Zg \hlm *)%)))

laZki lpbg`l bg ;kZsbeÍl _hkmng^l'

mnkg^] hg bml a^Z]' Ma^ NL ^\hghfr fZr

Z fhgma bg \ho^m^] iZkml h_ Kbh Zg] fZgr

: _^p o^m^kZg ^qiZmkbZm^l ^o^g

[^ \kZpebg` Zehg`% [nm ;kZsbeÍl `k^p Zm

h_ ma^ g^p\hf^kl ahe] Bor E^Z`n^ ]^`k^^l

k^f^f[^k ;kZsbeÍl eZlm ^\hghfb\ ÌfbkZ\e^Í

bml _Zlm^lm \ebi bg fhk^ maZg mph ]^\Z]^l

hk ch[ ^qi^kb^g\^ Zm ma^ ibeeZkl h_ ma^

bg ma^ ^Zker *20)l% pa^g Ma^ PZee Lmk^^m

eZlm r^Zk Zg] ng^fiehrf^gm bl Zm ablmhkb\

`eh[Ze ^\hghfr'

ChnkgZe jnhm^] Zg ^[neeb^gm [Zgd^k Zm ma^

?hk mahl^ pbma ^o^g ma^ ]bff^lm

lmZkm h_ Z _khgm&iZ`^ Zkmb\e^ pah ik^]b\m^]%

ehpl% iZkm h_ ma^ gZmbhgÍl mkZgl_hkfZmbhg

Hg\^ bg ;kZsbe% ma^r _bg] Z \hngmkr

_khf bg_eZmbhgZkr [Zld^m \Zl^ bgmh hg^ h_

_Z\bg` Z o^kr ]b__^k^gm \aZee^g`^ maZg

ÊBg *) r^Zkl% ;kZsbe pbee [^ hg^ h_ ma^ _bo^

PZlabg`mhgÍl mhi \k^]bmhkl'

]h ma^ NL Zg] >nkhi^3 _^Zkl maZm ma^

`k^Zm ihp^kl h_ ma^ phke]Ë' Bglm^Z]% ma^

^\hghfr bl `^mmbg` mhh ahm' Hg^ iZkmb\neZk

\hngmkr ^g]^] ni pbma ]Zngmbg` e^o^el h_

PZee Lmk^^m% lh fZgr _hk^b`g [Zgd^kl%

lah\d _hk g^p\hf^kl bl ma^ lmk^g`ma h_

_hk^b`g ]^[m'

a^]`^ _ng] fZgZ`^kl% hbe ^q^\nmbo^l%

;kZsbeÍl \nkk^g\r% ma^ k^Ze' MaZm fZr a^ei

eZpr^kl Zg] ^g`bg^^kl aZo^ fho^]

;kZsbebZgl lgZiibg` ni ZiZkmf^gml bg

`khpma bg ]hf^lmb\ \hglnfimbhg% ma^

a^k^ maZm ikb\^l _hk ikbf^ h__b\^ liZ\^

ieZ\^l ebd^ Lhnma ;^Z\a bg FbZfb% pa^k^

k^lnem h_ Zg ^qiZg]bg` fb]]e^ \eZll%

lnkiZll^] mahl^ bg G^p Rhkd mabl r^Zk%

ikhi^kmb^l \hlm Z[hnm Z mabk] h_ ma^bk

a^ei^] mnkg ;kZsbe bgmh Z kblbg` ihp^k

fZdbg` Kbh ma^ \hlmeb^lm \bmr bg ma^

^jnboZe^gml bg KbhÍl ^q\enlbo^ ]blmkb\ml' ;nm

maZm [hng\^] [Z\d aZg]ber _khf ma^ +))1

:f^kb\Zl mh e^Zl^ bm% Z\\hk]bg` mh ma^ k^Ze

bm Zelh ankml ma^ \hngmkrÍl fZgn_Z\mnk^kl

`eh[Ze _bgZg\bZe \kblbl' Ma^ ^\hghfr `k^p

^lmZm^ \hfiZgr <nlafZg PZd^_b^e]' :

Zg] ^qihkm^kl' Lh bg Z [b] mh ik^o^gm bm

0'. i^k \^gm eZlm r^Zk Zg] bl ^qi^\m^] mh

`he] knla fbg]&l^m bl bg _nee lpbg`% pbma

_khf `hbg` ^o^g ab`a^k% ;kZsbe bl ghp

k^`blm^k Z[hnm _hnk i^k \^gm `khpma mabl

_hk^b`g phkd i^kfbml lnk`bg` *-- i^k

hg^ h_ ma^ [b``^lm [nr^kl h_ NL Mk^Zlnkr

r^Zk È lehp^k% [nm lmbee ^gobZ[e^'

Pbma \hfi^glZmbhg kboZeebg` maZm hg

© 2011 NEW YORK TIMES NEWS SERVICE

;nlbg^llf^g aZo^ ehg` [^^g ]kZpg

Ma^ k^\^gm \hffh]bmb^l [hhf Zg]

Portfolio

Brazilâ&#x20AC;&#x2122;s economy grew at its fastest clip in more than two decades last year and unemployment is at record lows.

November 2011

GETTY IMAGES

41

42

R^m ;kZsbe h__^kl fZgr \aZee^g`^l mh

lh\\^kÍl Phke] <ni bg +)*- Zg] ma^

`bo^ g^p\hf^kl iZnl^' EZ[hnk e^`bleZmbhg

Herfib\ @Zf^l bg +)*/ ZiikhZ\a%

_Zohnkl abkbg` ;kZsbebZgl ho^k _hk^b`g^kl%

[nm bml bg_kZlmkn\mnk^ bl bgZ]^jnZm^'

Zg] ma^ e^g`mar ikh\^ll h_ h[mZbgbg` Z

Lmbee% _hk^b`g^kl Zk^ Zkkbobg`% Zg] phkd

phkd oblZ \Zg lnkikbl^ mahl^ ngZ\\nlmhf^]

ZnmahkblZmbhgl _hk ma^f cnfi^] fhk^

mh ;kZsbeÍl `Zk`ZgmnZg [nk^Zn\kZ\r'

maZg ,) i^k \^gm bg +)*) Zehg^% Z\\hk]bg` mh ma^ EZ[hnk Fbgblmkr'

LHF> ><HGHFBLML \hglb]^k ma^

ÊB aZ] o^kr [Zlb\ Ihkmn`n^l^% [nm B \hne]

;kZsbebZg k^Ze ma^ phke]Íl fhlm ho^koZen^]

m^ee mabl ieZ\^ pZl [hhfbg`%Ë lZb] Fb\a^ee^

\nkk^g\r Z`Zbglm ma^ ]heeZk Zg] bg_eZmbhg

Ghr^l% +2% Z G^p Rhkd^k pah hk`Zgbl^]

aZl \ebf[^] !Zl ^ob]^g\^] [r /'*/ ;b`

Z a^]`^ _ng] \hg_^k^g\^ bg L h IZneh'

FZ\l Zg] ,. fZkmbgbl"' Bgm^k^lm kZm^l

Lahkmer Z_m^k% la^ fZ]^ ma^ e^Zi mh ;kZsbe

k^fZbg lmn[[hkger ab`a Zg] ZgZerlml

_hk Z ch[ Zm Z L h IZneh Zll^m fZgZ`^f^gm

]^[Zm^ pa^ma^k Z \k^]bm [n[[e^ bl _hkfbg`

_bkf' ÊB fho^] _khf ma^ i^kbia^kr h_ ma^

Zl \hglnf^kl \hgmbgn^ Z fnembr^Zk lik^^

bg]nlmkr mh ma^ \^gmk^%Ë lZb] Ghr^l% \bmbg`

hg ^o^krmabg` _khf ahf^l mh \Zkl'

_bo^ hma^k :f^kb\Zgl% mph _khf G^p Rhkd

;kZsbe bl aZk]er bffng^ mh ma^ mnk[ne^g\^ bg `eh[Ze fZkd^ml% Zg] bml \nkk^g\r aZ] p^Zd^g^] Z [bm bg :n`nlm' KbhÍl k^Ze ^lmZm^ aZl [^^g [nlmebg` Zl

Zg] mak^^ _khf <ab\Z`h% pah fho^] mh ;kZsbe bg :n`nlm mh mkr ma^bk en\d' :f^kb\Zgl _hkf ma^ eZk`^lm `khni fhobg` a^k^% _heehp^] [r \hgmbg`^gml h_

Cynthia Yuanxiu Zhang, a Chinese manager at a technology company who moved to Brazil from Beijing, at the Hotel Fasano in Rio de Janeiro.

A street scene at Ipanema Beach in Rio de Janeiro.

Michelle Noyes, a New Yorker who moved to Brazil for a job at an asset management firm, in São Paulo.

“Rio’s real estate has been bustling as soccer’s World Cup in 2014 and the Olympic Games in 2016 approach, but its infrastructure is inadequate.

;kbmhgl Zg] hma^k >nkhi^Zgl' Lhf^ Zk^ hg m^fihkZkr Zllb`gf^gml' Hma^kl Zk^ lmZkmbg` o^gmnk^l [b` Zg] lfZee' =Zob] G^^e^fZg% ma^ :f^kb\Zg _hng]^k h_ C^m;en^ :bkpZrl% k^\^gmer \k^Zm^] :sne% Z ehp&\hlm ;kZsbebZg Zbkebg^' <hkkZ]h OZkheb% Zg BmZebZg pah ho^klZp @he]fZg LZ\alÍ EZmbg :f^kb\Zg hi^kZmbhgl _khf G^p Rhkd% ghp kngl abl hpg L h IZneh [hnmbjn^ bgo^lmf^gm [Zgd' G^p ;kZsbebZg ]hm&\hfl ebd^ ;Z[r'\hf'[k% Zg hgebg^ ]bZi^k k^mZbe^k _hng]^] mabl r^Zk [r mph Portfolio

Employment

44

GETTY IMAGES

Real estate in Rio’s exclusive suburbs now costs three times more than on Miami’s South Beach.

:f^kb\Zg \hnlbgl _k^la hnm h_ [nlbg^ll

?hk^b`g^kl \hfi^m^ pbma ;kZsbebZgl

bg\en]bg` mahnlZg]l h_ ?bebibghl phkdbg`

l\ahhel ebd^ PaZkmhg Zg] AZkoZk]%

k^mnkgbg` ahf^ _khf Z[khZ]' ÊBmÍl k^Zeer

hg labil Zg] h__lahk^ hbe ieZm_hkfl' ?hk

lhf^mbf^l `bo^ ;kZsbe Z [n[[er _^^e ghm

h[obhnl maZm ma^ eZ[hnk fZkd^m bl lh [Z]

bml hma^k bg]nlmkb^l% ;kZsbe g^^]l Zg

ngebd^ maZm h_ ma^ NL bg *222'

^el^pa^k^%Ë lZb] =ZkZ <aZifZg% -.% Z

^lmbfZm^] /)%))) g^p ^g`bg^^kl% lhf^ h_

<Zeb_hkgbZg pah bl Z iZkmg^k bg Z Kbh

pahf fnlm \hf^ _khf Z[khZ]'

Hma^k _hk^b`g^kl mZd^ ch[l Zm ;kZsbebZg \hfiZgb^l makbobg` _khf Z [hhf iZkmer

a^]`^ _ng]% Iheh <ZibmZe' La^ lZb] la^ pZl

ÊB fho^] _khf ;^bcbg` Z r^Zk Z`h

\k^Zm^] [r ;kZsbeÍl mkZ]^ pbma <abgZ' ÊHnk

k^\^bobg` lh fZgr k^lnf^l _khf phne]&[^

Zg] _bg] ma^ ihm^gmbZe _hk ikh_^llbhgZe

lZeZkb^l a^k^ bg ;kZsbe Zk^ Zm e^Zlm .) i^k

mkZglieZgml _khf ma^ NL maZm ma^r p^k^ Z

]^o^ehif^gm bg\k^]b[e^%Ë lZb] <rgmabZ

\^gm fhk^ maZg lZeZkb^l bg ma^ NL _hk

Ê]bf^ Z ]hs^g'Ë

RnZgqbn SaZg`% +0% Z <abg^l^ fZgZ`^k

lmkZm^`b\ ihlbmbhgl%Ë lZb] CZ\jn^l LZk_Zmmb%

Zm Z m^\agheh`r \hfiZgr' ÊBÍf Zek^Z]r

\hngmkr fZgZ`^k _hk Knll^ee K^rghe]l% Z

;K:SBEÍL AN@> ]^^i&l^Z hbe ]bl\ho^kb^l

ieZggbg` mh ^qm^g] fr mbf^ a^k^ p^ee

\hfiZgr maZm k^\knbml [nlbg^ll ^q^\nmbo^l'

aZo^ Zelh ]kZpg bgo^lmhkl Zg] _hk^b`g^kl%

bgmh mabl ]^\Z]^'Ë ■ Portfolio

46

WIN BIG OR DIE FAST

Technology companies are cutting their losses with increasing speed if a new product doesnâ&#x20AC;&#x2122;t find instant acclaim, report Jenna Wortham and Verne Kopytoff.

Portfolio

L

>O>G P>>DL :?M>K BM P:L

[bm h_ g^pl È `hh] Zg] [Z] È Z[hnm g^p

fZgn_Z\mnk^k aZl \Zg\^ee^] Zgr _nmnk^

inm hg lZe^% A^pe^mm&IZ\dZk] dbee^]

iahg^l Zg] mZ[e^ml Zelh kZbl^l ma^ lmZd^l

lniihkm hk ]^o^ehif^gm p^^dl Z_m^k bm

bml Mhn\aIZ] mZ[e^m% ma^ \hfiZgrÍl

Zkhng] ahp p^ee g^p ikh]n\ml i^k_hkf

p^gm hg lZe^'

\hfi^mbmhk mh :iie^Íl bIZ]' EZlm r^Zk%

bg ma^ fZkd^mieZ\^' ÊRhn dghp ik^mmr

Fb\khlh_m inee^] ma^ ien` hg bml Dbg fh[be^

jnb\der% Zg] bg Z o^kr in[eb\ pZr% pa^ma^k

BM% Zg bg_hkfZmbhg m^\agheh`r \hglnembg`

iahg^ hger -1 ]Zrl Z_m^k bm p^gm hg lZe^'

Z ikh]n\m bl ln\\^ll_ne hk ghm%Ë AbepZ lZb]'

\hfiZgr bg Lrhll^m% G^p Rhkd% lZb] a^

Bg k^\^gm r^Zkl% m^\agheh`r \hfiZgb^l

LbfbeZk mh hi^gbg` p^^d Zm ma^ fhob^l%

G^Ze Eh<nkmh% ma^ hpg^k h_ M^ZfEh`b\

[hn`am abl Mhn\aIZ] ma^ fhkgbg` bm p^gm

aZo^ [^^g \nmmbg` ma^bk ehll^l pbma

b_ ma^ ^Zker k^ob^pl maZm abm ma^ p^[ iZg Z

hg lZe^' ÊHg k^e^Zl^ ]Zr B p^gm mh ;^lm

bg\k^Zlbg` li^^]' @hh`e^ ikhn]er k^e^Zl^]

g^p mZ[e^m hk iahg^% bm \Zg [^ ]blZlmkhnl

;nr maZm fhkgbg` Zg] pZbm^] Zm ma^ ]hhk%Ë

PZo^% bml ieZm_hkf h_ \heeZ[hkZmbo^ phkd

_hk bml fZd^kl' ÊHg\^ rhn ehl^ fhf^gmnf%

Eh<nkmh lZb]' ÊB pZl ma^ _bklm hg^ bg Zg]

mhhel% mh ma^ `^g^kZe in[eb\ bg FZr +)*)'

bml aZk] mh k^`Zbg bm%Ë lZb] <akbl Chg^l% Zg

ma^ _bklm hg^ hnm'Ë

Bm \Zg\^ee^] PZo^ 00 ]Zrl eZm^k' IZef

ZgZerlm Zm <ZgZerl'

Zgghng\^] bml _bklm mZ[e^m% ma^ ?he^h% hg ,)

Ma^ kZib] eb_^ \r\e^l h_ ikh]n\ml \Zg

Eh<nkmh% pah nembfZm^er `k^p ngaZiir pbma ma^ Mhn\aIZ] [^\Znl^ h_ ma^ eZ\d h_

FZr% +))0' ;r - L^im^f[^k% ma^ \hfiZgr

ieZr pbma ma^ Z__^\mbhgl h_ \hglnf^kl% pah

Ziil% k^\^bo^] Z k^_ng] _hk abl Mhn\aIZ]

aZem^] ]^o^ehif^gm Zg] ma^ ikh]n\m pZl

fZr knla hnm mh [^ ma^ _bklm hg ma^bk [eh\d

[nm lZrl a^ gh ehg`^k mknlml AI'

g^o^k lhe]' Ink^ =b`bmZe% fZd^k h_ ma^ ?ebi

pbma Z g^p ikh]n\m% hger mh _bg] maZm ma^

\Zf\hk]^k% aZ] ieZgg^] mh k^e^Zl^ ma^ ?ebi&Ebo^ hg *, :ikbe% [nm <bl\h% pab\a aZ] Z\jnbk^] Ink^ =b`bmZe bg +))2% lanm ma^ ^gmbk^ ]boblbhg hg *+ :ikbe' Ma^l^ ]Zrl% [b` m^\agheh`r \hfiZgb^l È iZkmb\neZker mahl^ bg ma^ ari^k\hfi^mbmbo^ lfZkmiahg^ Zg] mZ[e^m bg]nlmkb^l È Zk^ lmZkmbg` mh k^l^f[e^ Aheerphh] _bef lmn]bhl' >o^kr k^e^Zl^ g^^]l mh [^ Z [eh\d[nlm^k% Zg] ma^ hger f^Zlnk^ h_ ln\\^ll bl ma^ hi^gbg`&p^^d^g] `khll' Ma^k^ bl ebmme^ mh gh khhf _hk ma^ le^^i^k bg]b^ abm maZm [nbe]l `hh] phk] h_ fhnma mh [^\hf^ Z lheb] i^k_hkf^k ho^k mbf^' Pa^g Fb\khlh_m k^e^Zl^] ma^ Q[hq ,/) bg +)).% ma^k^ p^k^ pb]^lik^Z] k^ebZ[bebmr blln^l Zg] ma^ \hglhe^ _Z\^] l^kbhnl \hfi^mbmbhg _khf LhgrÍl IeZrLmZmbhg% r^m ma^ \hfiZgr lmZr^] ma^ \hnkl^% Zg] ghp ma^ Q[hq bl hg^ h_ ma^ [^lm&l^eebg` ob]^h `Zf^ \hglhe^l h_ Zee mbf^' MaZm dbg] h_ m^gZ\bmr l^^fl mh [^ bg ]bfbgblabg` lniier' Lhf^ ZgZerlml mkZ\^ ma^ hkb`bg h_ mabl [eh\d[nlm^k&hk&[nlm f^gmZebmr mh :iie^' >Z\a k^e^Zl^ h_ ma^ \hfiZgrÍl ihineZk bIZ]l Zg] bIahg^l \khll^l ho^k bgmh [^bg`

© 2011 NEW YORK TIMES NEWS SERVICE

Z fZbglmk^Zf f^]bZ ^o^gm' :e AbepZ% Zg ZgZerlm Zm ma^ k^l^Zk\a _bkf B=<% ]^l\kb[^] ma^ Z\\^e^kZm^] eb_^ \r\e^ h_ ab`a&^g] aZk]pZk^ Zl Ê=ZkpbgbZgË' ÊMa^k^Íl Z e^o^e h_ ]^li^kZmbhg _khf Zgrhg^ pahl^ gZf^ bl ghm :iie^%Ë AbepZ lZb]' Ma^ \knla h_ m^\a [eh``^kl Zg] Mpbmm^k& lZoor ^Zker Z]him^kl pah \akhgb\e^ ^o^kr November 2011

Top: Flip-Live was killed off by Cisco, its parent company, a day before its launch.

Above: Google Wave survived a mere 77 days before the plug was pulled.

Technology

47

Technology

48

kngZpZr abm% a^ lZb]' Fb\khlh_mÍl Dbg aZ] Z lbfbeZk ikh[e^f' F\@k^`hk lZb] maZm @hh`e^ MO% @hh`e^Íl bgm^kg^m&\hgg^\m^] m^e^oblbhg Z\\^llhkr% _Z]^] bgmh h[l\nkbmr [^\Znl^ h_ Z [Z\deZla _khf \hgm^gm ikhob]^kl maZm ]^\ebg^] mh fZd^ ma^bk \hgm^gm ZoZbeZ[e^' @hh`e^ aZ] ebg^] ni oZkbhnl fZgn_Z\mnk^kl Zl iZkmg^kl% bg\en]bg` E@% Mhlab[Z Zg] LaZki% hger mh m^ee fZgr h_ ma^f bg =^\^f[^k mh ]^eZr ma^ k^e^Zl^ h_ ma^bk @hh`e^ MO ikh]n\ml' Pabe^ @hh`e^Íl lmkZm^`r _hk @hh`e^ MO k^fZbgl ng\e^Zk% ghg^ h_ mahl^ iZkmg^kl aZo^ \hf^ hnm pbma

Hewlett-Packard had high hopes for its TouchPad tablet.

Z @hh`e^ MO ikh]n\m' ÊMa^ \hgm^gm bl phkma fhk^ maZg ma^ ]^ob\^%Ë F\@k^`hk lZb]' ÊB_ rhn ]hgÍm aZo^

ÊB _^^e ebd^ ma^r eb^] mh nl%Ë Eh<nkmh lZb]' ÊMa^r ]b]gÍm `bo^ bm Z \aZg\^'Ë <hfiZgb^l dbee g^p ikh]n\ml fhk^ jnb\der ghp [^\Znl^ h_ ma^ ab`a^k \hlm h_ lmZrbg` \hfi^mbmbo^% lZb] Cbf F\@k^`hk% k^l^Zk\a ]bk^\mhk _hk Bg&LmZm% Z fZkd^m k^l^Zk\a _bkf' Jnb\der ineebg` ma^ ien` hg Zg h[obhnl _Zbenk^ fZd^l l^gl^%

The Power Mac G4 Cube never sold well as customers found it too expensive.

“Even if you do have a blockbuster, you know you’re going to get leapfrogged in six months. You have to come out with something that really knocks off the pants and then follow it up.

You can’t just sit there and say, ‘Hey I’ve got a success.’”

^o^krmabg` È ma^ \hgm^gm% ma^ Ziieb\Zmbhgl Zg] ma^ ^qi^kb^g\^ È rhn fb`am Zl p^ee ]khi rhnk Zg\ahk Zg] cnfi h__ ma^ labi'Ë >O>G FB@AMR :iie^ pZl ghm ZepZrl lh ldbee^]' Ebd^ hma^k \hfiZgb^l mh]Zr% :iie^ ln__^k^] Z lmk^Zd h_ [Z] en\d pbma g^p ikh]n\ml fhk^ maZg Z ]^\Z]^ Z`h Zg]% ebd^ ma^f% bm \nm bml ehll^l' Ma^ \hfiZgr dbee^] ma^ Ihp^k FZ\ @- <n[^% Z ]^ldmhi \hfinm^k% bg +))* Z_m^k hger ** fhgmal [^\Znl^ \hglnf^kl [^eb^o^] ma^ ikb\^ pZl mhh ab`a Zg] [Zed^] Zm aZobg` mh [nr Z fhgbmhk l^iZkZm^er' Mph ]Zrl Z_m^k Zgghng\bg` bm phne] dbee ma^ Mhn\aIZ]% AI lmZkm^] ngehZ]bg` bml

Zemahn`a bm \Zg [^ ^f[ZkkZllbg`' ÊMa^ eb_^ \r\e^l Zk^ o^kr lahkm

bgo^gmhkr makhn`a Z _bk^ lZe^' Ma^ lm^^i ]bl\hngm È 1) i^k \^gm h__ ma^ hkb`bgZe

[^\Znl^ ma^k^ bl h[obhnler

ikb\^ È ln\\^^]^] bg l^mmbg` h__ Z [nrbg`

an`^ \hfi^mbmbhg%Ë

_k^gsr maZm AIÍl ^q^\nmbo^l aZ] ahi^] _hk

F\@k^`hk lZb]' Ê>o^g b_

pa^g ma^r bgmkh]n\^] ma^ ]^ob\^'

rhn ]h aZo^ Z [eh\d[nlm^k%

AIÍl hgebg^ lmhk^ Zehg` pbma ;^lm ;nr%

rhn dghp rhnÍk^ `hbg` mh `^m

MZk`^m Zg] PZefZkm jnb\der kZg hnm h_

e^Zi_kh``^] bg lbq fhgmal'

Mhn\aIZ]l Z_m^k inmmbg` ma^f hg lZe^ _hk

Rhn aZo^ mh \hf^ hnm pbma

*)) _hk ma^ */@ o^klbhg Zg] *.) _hk ma^

lhf^mabg` maZm k^Zeer dgh\dl

,+@ o^klbhg' Pa^g hkb`bgZeer ZoZbeZ[e^ bg

h__ ma^ iZgml Zg] ma^g _heehp bm

Cner% ma^r p^k^ eblm^] Zm .)) Zg] /))'

ni' Rhn \ZgÍm cnlm lbm ma^k^ Zg]

I^hie^ lmkZm^`bl^] hg hgebg^ f^llZ`^

lZr% ÌA^r BÍo^ `hm Z ln\\^ll'ÍË Bg ma^ \Zl^ h_ ma^ Mhn\aIZ]% ZgZerlml Z`k^^ bm _Zbe^] [^\Znl^ bml hi^kZmbg` lrlm^f% p^[HL% aZ] _^p h_ ma^ Ziil maZm fZ]^ :iie^Íl bIZ] Z

[hZk]l Z[hnm ahp mh _bg] Z Mhn\aIZ]' AIÍl \Zee \^gmk^ pZl ho^kpa^ef^]' Ê:ee mabl \eZfhnkbg` _hk ma^ Mhn\aIZ]% dbg] h_ [bmm^klp^^m%Ë AIÍl \nlmhf^k l^kob\^ Zkf lZb] bg Z ihlm hg Mpbmm^k' ■ Portfolio

China

50

SHARING THE WEALTH

The 2,000 inhabitants of the Chinese village of Huaxi have become wealthy by a unique mix of capitalism and socialism, reports Michael Wines.

:

LD GHM PAR MA> <BMBS>GL

lh\bZeblm \hee^\mbo^ maZm phkdl È ma^ obeeZ`^

h_ AnZqb obeeZ`^% ihineZmbhg

pa^k^ in[eb\ hpg^klabi h_ ma^ f^Zgl h_

+%))) È Z _^p ahnkl [r \Zk

ikh]n\mbhg aZl ghm cnlm fZ]^ ^o^krhg^

ghkmap^lm h_ LaZg`aZb È aZo^ [nbem Z 0-&lmhk^r ldrl\kZi^k g^qm mh ma^bk ikbf

^jnZe% [nm Zelh kb\a' Mph fbeebhg mhnkblml \hf^ ZggnZeer mh

mhpg ljnZk^' >o^kr[h]r bg <abgZ dghpl

ob^p ma^ AnZqb fZko^e% gh lfZee gnf[^k h_

ma^ Zglp^k3 Bm bl Zghma^k lm^i bg ma^bk

ma^f h__b\bZel _khf hma^k obeeZ`^l pah r^Zkg

ieZg mh \k^Zm^ ma^ \hffngblm nmhibZ

mh dghp ahp AnZqb ]b] bm' Ma^ ^ghkfhnl

^goblbhg^] [r FZh'

ldrl\kZi^k% mhii^] pbma Z `b`Zgmb\ `he]

Ma^ nmhibZ iZkm \^kmZbger l^^fl

lia^k^% pbee g^o^k pbg Zk\abm^\mnkZe ZpZk]l'

ieZnlb[e^' Pa^ma^k FZh phne] aZo^

;nm bm pbee Z]] mh AnZqbÍl Zeenk^% ma^ obeeZ`^

Ziikho^] bl Z [bm fhk^ bg ]hn[m'

_Zma^kl \hg_b]^gmer ik^]b\m È Zg] lhZd ni

AnZqbÍl lh&\Zee^] G^p ObeeZ`^ bg ma^ Ldr È Zm ,+1 f^mk^l Z [bm mZee^k maZg

mhnkblm fhg^r Zl p^ee' ÊP^ \Zee bm ma^ mak^^&bg\k^Zl^ [nbe]bg`%Ë

ma^ <akrle^k ;nbe]bg` bg G^p Rhkd È bl

lZb] Pn K^g[Zh% 1-% ma^ mhpgÍl k^o^k^]

`^mmbg` _bgblabg` mhn\a^l mabl lnff^k

iZmkbZk\a% f^Zgbg` maZm bm pbee bg\k^Zl^

bg ik^iZkZmbhg _hk Zg H\mh[^k hi^gbg`'

AnZqbÍl Z\k^Z`^ ![r aZe_ "% bg\k^Zl^ bml

:fhg` hma^k ZmmkZ\mbhgl% bm pbee [hZlm Z

phkd_hk\^ ![r ,%)))" Zg]% aZk]er e^Zlm

_bo^&lmZk ahm^e% Z `he]&e^Z_ ^f[^eebla^]

h_ Zee% bg\k^Zl^ bml p^Zema'

Huaxi’s 328-metre skyscraper, called New Village in the Sky, is scheduled for an October opening.

ma^ ^gor h_ ma^ phke]'

B_ a^ bl kb`am% Zee +%))) obeeZ`^kl pbee

Pa^g <abgZ ^__^\mbo^er ^f[kZ\^]

Zg] paZm bl [bee^] Zl :lbZÍl eZk`^lm

`^m Z ebmme^ kb\a^k' Ma^r Zee hpg Z ib^\^ h_

\ZibmZeblf bg ma^ *21)l% AnZqb pZl Zg

k^oheobg` k^lmZnkZgm' :elh% bm pbee aZo^

ma^ [nbe]bg` È cnlm Zl ma^r hpg ma^ mhpgÍl

Z`kZkbZg aho^e% k^Z\aZ[e^ [r ]bkm khZ]l' Pn%

_bo^ eb_^&lbs^ lmZmn^l h_ Z pZm^k [n__Zeh%

lm^^e fbee% m^qmbe^ _Z\mhkr% `k^^gahnl^

ma^g ma^ eh\Ze <hffngblm IZkmr l^\k^mZkr%

AnZqbÍl lrf[he% hg ^o^kr *+ma _ehhk hk lh'

\hfie^q% h\^Zg labiibg` \hfiZgr Zg]

l^bs^] hg ma^ g^p fZkd^m _k^^]hfl mh

MaZm mabl aZe_&[beebhg&]heeZk ^]b_b\^ bl

\hg\^km aZee% Zg nil\Ze^ lahiibg` fZee

hma^k o^gmnk^l' MaZm bl AnZqbÍl \Zk^_neer

lab_m ma^ AnZqb ^\hghfr _khf _Zkfbg` mh

Z `hh] -)&fbgnm^ ]kbo^ _khf Z \bmr h_

\nkZm^] gZkkZmbo^3 ;r kb`b]er Z]a^kbg` mh

fZgn_Z\mnkbg` Zg] mkZ]^% [nm pbma Z mpblm3

Zgr lbs^ bl iZkm h_ ma^ ieZg' Mahn`a ghm

lh\bZeblf pbma <abg^l^ \aZkZ\m^kblmb\l% ma^

ma^ k^lb]^gml phne] makhp ma^bk fhg^r bgmh

fZgr _hk^b`g^kl aZo^ a^Zk] h_ AnZqb%

\bmbs^gl h_ mabl ebmme^ obeeZ`^ aZo^ \k^Zm^]

Z \hee^\mbo^ ihm Zg] laZk^ bg ma^ mZd^ _khf

<abg^l^ _Zk Zg] pb]^ dghp bm Zl ma^

Zg hZlbl h_ ikhli^kbmr Zg] \hf_hkm maZm bl

paZm^o^k g^p [nlbg^ll^l ma^r [hn`am' Portfolio

51

\kZfi^] ZiZkmf^gml% ]kbo^ bfihkm^] \Zkl%

ikhobg\^ pa^g a^k g^per `kZ]nZm^] lhg

ma^ lrlm^f \aZg`^] bg fZgr ieZ\^l%Ë PnÍl

Zg] `^m [Zlb\ f^]b\Ze \Zk^% ^]n\Zmbhg

[^`Zg ehhdbg` _hk phkd bg ma^ ^Zker *22)l'

lhg% Pn Qb^Í^g% lZb] bg Z k^\^gm bgm^kob^p'

Zg] ^o^g Zg ZggnZe oZ\Zmbhg _k^^ _khf

ÊA^ lZp Zg Z] bg ma^ iZi^k \Zeebg` _hk

ÊLhf^ \ahl^ ikboZm^ hpg^klabi% [nm p^

ma^ `ho^kgf^gm' EZm^er ma^r Zelh `^m

phkd^kl mh \hf^ mh AnZqb%Ë la^ lZb]' ÊLh

AnZqb i^hie^ \ahl^ in[eb\ hpg^klabi' Ma^

_k^^ a^eb\him^k kb]^l% \hnkm^lr h_ Z *))

p^ \Zf^ a^k^% Zg] mph r^Zkl eZm^k% p^

[b``^lm [^g^_bm bl maZm ma^ i^hie^ laZk^ ma^

fbeebhg k^gfbg[b% hk *.'. fbeebhg% _e^^m

[^\Zf^ obeeZ`^kl'Ë

\hffhg ikhli^kbmr'Ë

h_ a^eb\him^kl Zg] lfZee c^ml ma^ obeeZ`^ bl

ÊBg ma^ ,) r^Zkl Z_m^k ma^ hi^gbg` ni%

MaZm AnZqb bl ikhli^khnl l^^fl

[nrbg` mh ZmmkZ\m lmbee fhk^ lb`aml^^kl'

MaZm pZl bg *22,% [^_hk^ AnZqb mhhd h__' @^ pZl bgm^kob^p^] bg a^k lhgÍl ahnl^% Z mph&lmhk^r [nbe]bg` pbma fZk[e^ _ehhkl%

ng]^gbZ[e^' A^k^% ma^ obeeZ`^kl `^m eZobla ZggnZe lmbi^g]l% ebo^ bg liZ\bhnl lbg`e^&

@> QBN?:G@% ghp /+% pZl Z i^ggbe^ll

ho^klmn__^] e^Zma^k lh_Zl Zg] Z eZk`^

_Zfber ahf^l bglm^Z] h_ <abgZÍl nlnZe

i^ZlZgm bg Z ghkma^kg Zk^Z h_ CbZg`ln

ZjnZkbnf' @^ lZb] la^ Zg] a^k anl[Zg]

November 2011

China

52

Huaxi’s citizens own numerous business ventures as a collective, including the local steel factory.

ebo^ bg Z likZpebg` mhpg ahnl^ Z _^p [eh\dl ZpZr Zg] lanmme^ [^mp^^g ahf^l bg hg^ h_ ma^ _ZfberÍl mak^^ \Zkl' ÊP^ i^ZlZgml% p^ ]b]gÍm ^o^g aZo^ ZiZkmf^gm [nbe]bg`l bg mahl^ ]Zrl%Ë la^ lZb]' ÊP^ aZ] gh b]^Z bm phne] [^ mabl `hh]'Ë MA> >E=>K Pn ^qmhel AnZqbÍl lie^g]hnk È Zg] ma^ ;^bcbg` `ho^kgf^gmÍl pbl]hf

“Huaxi’s affairs are run by a company, reported to shelter 57 subsidiaries, including seven more holding companies. The town has interests in everything from extruded aluminium to traditional medicine to spun polyester cloth to real estate.”

The 2,000 residents of Huaxi have a very high standard of living. The town is clean, well planned and many of the residents live in houses. Due to space limitations more towers are being built.

Zg] _hk^lb`am È bg Z e^g`mar e^\mnk^ `bo^g

Hg^ :f^kb\Zg `n^lm lZb]% ÊHD% HD%

^Z\a fhkgbg` bg Zg Zn]bmhkbnf iZ\d^]

lh\bZeblf bl lh `hh]% p^ :f^kb\Zgl pZgm

pbma ang]k^]l h_ mhnkblml' Mh aZff^k ma^

bm% mhh Ë

f^llZ`^ ahf^% ma^k^ _heehpl Z fnlb\Ze%

R^m paZm bl [kZg]^] Zl lh\bZeblf ehhdl

Z lhkm h_ <abg^l^ hi^kZ pbma =blg^r

_khf ma^ hnmlb]^ Z `k^Zm ]^Ze ebd^ Zg

\aZkZ\m^kblmb\l maZm lihkml mh^&mZiibg` erkb\l3

he]&_Zlabhg^] \ZibmZeblm \hkihkZmbhg%

ÊPa^k^ p^ ebo^3 `Zk]^g% ahnl^% ebmme^

ZiiZk^gmer lZoober fZgZ`^]% pbma +%)))

P^lm^kg&lmre^ fZglbhg' PaZm p^ ^Zm3 Z _hh]

laZk^ahe]^kl pah ebo^ \hf_hkmZ[er h__

\nemnk^ _nee h_ gnmkbmbhg' PaZm p^ p^Zk3 [b`

ma^bk ]bob]^g]l' Bg]^^]% AnZqbÍl Z__Zbkl

[kZg] gZf^l h_ _Zlabhg' :g] AnZqb bl kb\a

Zk^ kng [r Z \hfiZgr% CbZg`ln AnZqb

bg ln[lmZg\^% ihebmb\l Zg] libkbm'Ë

@khni <hki'% k^ihkm^] mh la^em^k .0 Portfolio

Swiss

values form the backbone of our approach to Private Banking. Reliability, attention to detail, thoroughness â&#x20AC;&#x201C; these are the essential principles that enable us to offer our clients solutions of lasting

quality.

Ramzi Charaf, Private Banking

Bank Vontobel (Middle East) Ltd. is regulated by the DFSA to provide financial services to Professional Clients within the scope of its Licence.

Persons other than Professional Clients, such as Retail Clients, are not the intended recipients of this communication and must not act upon or rely upon the content of this communication.

Bank Vontobel (Middle East) Ltd. is duly incorporated as a company limited by shares under the laws of the DIFC.

Bank Vontobel (Middle East) Ltd. Liberty House, Office 913 Dubai International Financial Centre P.O. Box 506814 Dubai, United Arab Emirates Telephone +971 (0)4 703 85 70 Telefax +971 (0)4 703 85 01

China

54

Two million tourists come annually to Huaxi. There’s a daily musical performance in the local auditorium that highlights the town’s philosophy and success.

ln[lb]bZkb^l% bg\en]bg` l^o^g fhk^ ahe]bg`

OBEE:@> E>:=>KL aZo^ ]^gb^]

phkd^kl Zk^ mk^Zm^] Zl _nee f^f[^kl h_

\hfiZgb^l' Ma^ mhpg aZl bgm^k^lml bg

i^klblm^gm k^ihkml maZm AnZqb [^g^_bml

ma^ \hffngbmr%Ë PZg` lZb]% Êma^g AnZqb

^o^krmabg` _khf ^qmkn]^] Zenfbgbnf mh

_khf ln[lmZgmbZe `ho^kgf^gm ln[lb]b^l

phne]gÍm phkd'Ë

mkZ]bmbhgZe f^]b\bg^ mh ling iher^lm^k

ebd^ ehp&bgm^k^lm ehZgl% Zemahn`a ma^

Ma^ mph Pnl Zeehp maZm ma^ obeeZ`^

\ehma mh k^Ze ^lmZm^'

rhng`^k Pn lZb] bg Zg bgm^kob^p maZm

aZl r^m [^^g ngZ[e^ mh la^] \ZibmZeblf%

lhf^ h_ ma^ obeeZ`^Íl o^gmnk^l Zk^ _bgZg\^]

[nm ma^r bglblm maZm AnZqb aZl fho^] mh

\hngm%Ë lZb] ma^ rhng`^k Pn% ma^ \ab^_

[r ]^[m maZm Zfhngml mh Zl fn\a Zl /)

Z ab`a^k e^o^e h_ lh\bZeblf maZg <abgZ

^q^\nmbo^ h_ ma^ ^gm^kikbl^% pab\a bl

i^k \^gm h_ ma^bk oZen^'

Zm eZk`^% Zg] maZm nmhibZ bl Z fZmm^k h_

ÊP^ aZo^ mhh fZgr bgo^lmf^gml mh

lZb] hg l^o^kZe p^[lbm^l mh [^ fZgZ`^]

Pabe^ ^Z\a obeeZ`^k bl k^jnbk^] mh

mbf^' ÊAnZqbÍl ]^o^ehif^gm ]^i^g]l hg

[r f^f[^kl h_ ma^ Pn _Zfber' A^ lZb]

phkd Zm Z AnZqb [nlbg^ll l^o^g ]Zrl Z

\ZibmZeblf Zg] [nlbg^ll%Ë ma^ ^e]^k Pn

a^ li^g]l abl ]Zrl phkkrbg` Z[hnm

p^^d% obkmnZeer Zee ma^ fZgnZe eZ[hnk bl

lZb]' ;nm Ê\ZibmZeblf bl hger Z m^fihkZkr

bgo^lmf^gm [n[[e^l% Zg] likbgde^l abl

i^k_hkf^] [r paZm FZkq fb`am aZo^

lmZ`^' >o^gmnZeer% p^ pbee [nbe] <abg^l^

\hgo^klZmbhg pbma k^_^k^g\^l mh [nlbg^ll

\Zee^] ma^ ikhe^mZkbZm3 mahnlZg]l h_

lh\bZeblf pbma <abg^l^ \aZkZ\m^kblmb\l'Ë

Z]ob\^ `e^Zg^] Zm ma^ Ngbo^klbmr h_

hnmlb]^ phkd^kl% fZgr h_ ma^f fb`kZgml%

<Zeb_hkgbZ% ;^kd^e^r% Zg] _khf lmn]b^l h_

pah k^\^bo^ [^mm^k lZeZkb^l Zg] [^g^_bml

[^ Z ]blmbg\mbhg pbmahnm Z ]b__^k^g\^ Zl

@^g^kZe >e^\mkb\Íl [nlbg^ll fh]^e'

maZg fZgr phkd^kl ^el^pa^k^% [nm ]h

ehg` Zl ma^ ikh_bml d^^i kheebg` bg' Pn

ghm laZk^ bg AnZqbÍl ikh_bml' ?hk maZm% hg^

lZrl ma^r pbee3 bg mak^^ ]^\Z]^l% a^ bglblml%

o^kb_r% [^\Znl^ ma^ \hg`ehf^kZm^Íl k^o^gn^

g^^]l Z andhn% hk k^lb]^g\^ i^kfbm È Zg]

ghm hg^ [nlbg^ll o^gmnk^ aZl `hg^ lhnk'

Zg] ^Zkgbg`l Zk^ ghm ]bl\ehl^] bg Zg

AnZqb aZg]l mahl^ hnm pbma `k^Zm \Zk^'

Mh AnZqbÍl \Znmbhnl obeeZ`^kl% a^ lZb]%

Mahl^ \eZbfl h_ ln\\^ll Zk^ aZk] mh

Zn]bm^] _hkf' In[ebla^] [nm ngo^kb_b^]

ÊMabl bl \Zee^] ^qiehbmZmbhg%Ë lZb] ?^b&

Mh AnZqbÍl +%))) laZk^ahe]^kl% bm fZr

bgo^lmbg` bl Êebd^ lm^iibg` hg l^Z b\^'Ë

k^ihkml bg]b\Zm^ maZm ma^ \hkihkZmbhg

Ebg` PZg`% Z @^hk`bZ M^\a ikh_^llhk pah

^fiehrl Zm e^Zlm +.%))) i^hie^% fZgr

aZl lmn]b^] AnZqb Zl iZkm h_ k^l^Zk\a bgmh

h_ ghpa^k^ \kZ\d ma^ b\^8 Ghm ebd^er% ma^

h_ pahf ebo^ bg ma^ nk[Zg Zk^Z h_ Z[hnm

CbZg`ln ikhobg\^ obeeZ`^l' Ê;^\Znl^ ma^

Pnl lZr3 Cnlm bg ma^ eZlm r^Zk% hg^ h_ ma^

,)%))) maZm ^qblml hnmlb]^ AnZqbÍl \kZfi^]

hnmlb]^ phkd^kl% [r eZp% \Zgghm [^\hf^

[nbe]bg`Íl pZm^k [n__Zehl aZl `khpg bg

e^`Ze [hng]Zkb^l' : +))2 k^ihkm bg Z

Z eh\Ze k^lb]^gm ma^r \Zgghm laZk^ ma^

oZen^ [r 0) fbeebhg k^gfbg[b% hk Z[hnm

lmZm^&kng g^pliZi^k lZb] ZggnZe k^o^gn^

k^lneml h_ ma^bk phkdl' :g] ma^r Zk^ iZb]

*)'0 fbeebhg'

mhmZee^] .) [beebhg k^gfbg[b% Z[hnm 0'0

[r pZ`^l% Zg] b_ ma^r ehlm ma^bk ch[% ma^r

[beebhg Zm \nkk^gm ^q\aZg`^ kZm^l'

Zk^ lbfier l^gm ahf^'Ë ÊB_ Zee fb`kZgm

Pbee Z 0-&lmhk^r [nbe]bg` bg ma^ fb]]e^

MaZm phne] [^ ma^ [n__Zeh ]^lmbg^] _hk _ehhk 0-' Ma^ hg^ \Zlm bg lheb] `he]' ■ Portfolio

56

Vijaykanti, a migrant farm worker, scans her fingerprints to register for a national identity card and number in New Delhi.

LINKING THE POOR TO GROWTH Work is underway in India to create the worldâ&#x20AC;&#x2122;s largest biometric database. It is hoped that by giving people identities that can be instantly verified the countryâ&#x20AC;&#x2122;s poor will benefit from the rapid economic growth, reports Lydia Polgreen.

Portfolio

A

GD:CB ;A:B @:G@:K% : -2&R>:K&

p^lm^kg lmZm^ h_ FZaZkZlamkZ% ]^i^g]^gm hg eh\Ze

he] ln[lblm^g\^ _Zkf^k% lmhh] bg ebg^

aZg]hnml maZm ma^r \Zg ehl^ b_ ma^r e^Zo^ ahf^'

bg ma^ k^fhm^ obeeZ`^ h_ DZe]Zkb ngmbe%

Lh ghp bm bl mkrbg` lhf^mabg` ]b__^k^gm' Nlbg`

_hk ma^ _bklm mbf^ bg abl eb_^% a^ ljnbgm^] bgmh ma^

ma^ lZf^ ihp^k_ne m^\agheh`r maZm mkZgl_hkf^]

lh_m `ehp h_ Z \hfinm^k l\k^^g' Abl gZf^% r^Zk h_

ma^ \hngmkrÍl ikboZm^ ^\hghfr% ma^ Bg]bZg

[bkma Zg] Z]]k^ll p^k^ k^\hk]^]' : phkd^k `nb]^]

`ho^kgf^gm aZl \k^Zm^] Z mbgr lmZkmni h_ ldbee^]

@Zg`ZkÍl khn`a _bg`^kl mh ma^ `ehpbg` `k^^g lnk_Z\^

Z]fbgblmkZmhkl Zg] ikh`kZff^kl mh a^ei mkZgl_hkf

h_ Z l\Zgg^k mh k^\hk] abl _bg`^kikbgml' A^ i^^k^]

È hk \bk\nfo^gm È ma^ \kbiiebg` [nk^Zn\kZ\r maZm bl

bgmh Zg bkbl l\Zgg^k laZi^] ebd^ [bgh\neZkl maZm

Z e^`Z\r h_ bml lh\bZeblm iZlm'

\Zimnk^] ma^ ngbjn^ iZmm^kgl h_ abl ^r^l' Pbma maZm% @Zg`Zk phne] [^ Zllb`g^] Z *+&]b`bm gnf[^k% ma^ _bklm h__b\bZe ikhh_ maZm a^ ^qblml' A^

fh`ne pahf ma^ `ho^kgf^gm aZl mZii^] mh \k^Zm^

\Zg nl^ ma^ gnf[^k% Zehg` pbma Z manf[ikbgm% mh

Bg]bZÍl b]^gmbmr ]ZmZ[Zl^' ÊBm bl Z khZ] maZm bg lhf^

b]^gmb_r abfl^e_ Zgrpa^k^ bg ma^ \hngmkr' Bm pbee Zeehp

l^gl^ \hgg^\ml ^o^kr bg]bob]nZe mh ma^ lmZm^'Ë

abf mh `Zbg Z\\^ll mh p^e_Zk^ [^g^_bml% hi^g Z [Zgd

Ma^ g^p gnf[^k&[Zl^] lrlm^f% dghpg Zl :Z]aZZk%

Z\\hngm hk `^m Z \^eeiahg^ _Zk _khf abl ahf^ obeeZ`^%

hk _hng]Zmbhg% phne] [^ nl^] mh o^kb_r ma^ b]^gmbmr

lhf^mabg` maZm bl lmbee bfihllb[e^ _hk fZgr i^hie^ bg

h_ Zgr Bg]bZg Zgrpa^k^ bg ma^ \hngmkr pbmabg ^b`am

Bg]bZ' ÊFZr[^ p^ pbee `^m lhf^ a^ei%Ë @Zg`Zk lZb]'

l^\hg]l% nlbg` bg^qi^glbo^ aZg]&a^e] ]^ob\^l ebgd^]

:\khll mabl likZpebg` gZmbhg% phkd^kl Zk^

© 2011 NEW YORK TIMES NEWS SERVICE

ÊPaZm p^ Zk^ \k^Zmbg` bl Zl bfihkmZgm Zl Z khZ]%Ë lZb] GZg]Zg F' Gbe^dZgb% ma^ [beebhgZbk^ lh_mpZk^

mh ma^ fh[be^ iahg^ g^mphkd' Bm phne] Zelh l^ko^ Zl

\k^Zmbg` paZm pbee [^ ma^ phke]Íl eZk`^lm [bhf^mkb\

Z lahkm\nm mh [nbe]bg` k^Ze \bmbs^glabi bg Z lh\b^mr

]ZmZ[Zl^% Z fbg]&[h``ebg`er \hfie^q \hee^\mbhg

pa^k^ b]^gmbmr bl Zefhlm ZepZrl f^]bZm^] makhn`a Z

h_ *'+ [beebhg b]^gmbmb^l' ;nm ^o^g fhk^ kZ]b\Ze

`khni È \Zlm^% dbg Zg] k^eb`bhg' :Z]aZZk phne] _hk ma^

maZg bml lbs^ bl ma^ l\Ze^ h_ bml Zf[bmbhg3 mh k^]n\^

_bklm mbf^ b]^gmb_r ^Z\a Bg]bZg Zl Zg bg]bob]nZe' Bg]bZ

ma^ bg^jnZebmr \hkkh]bg` Bg]bZÍl ^\hghfb\ kbl^ [r

fZr [^ ma^ phke]Íl l^\hg]&_Zlm^lm&`khpbg` ^\hghfr%

]b`bmZeer ebgdbg` ^o^kr hg^ h_ Bg]bZÍl i^hie^ mh ma^

[nm fhk^ maZg -)) fbeebhg Bg]bZgl ebo^ bg iho^kmr%

\hngmkrÍl `khpma cn``^kgZnm'

Z\\hk]bg` mh `ho^kgf^gm _b`nk^l'

?hk ]^\Z]^l% Bg]bZÍl likZpebg` Zg] bg^__b\b^gm

Bml ^qi^glbo^ in[eb\ p^e_Zk^ lrlm^fl Zk^ lh

[nk^Zn\kZ\r aZl li^gm [beebhgl h_ ]heeZkl mh mkr mh

bg^__b\b^gm maZm pZk^ahnl^l ho^k_ehp pbma khmmbg`

]kZ` ma^ ihhk hnm h_ iho^kmr' ;nm fn\a h_ ma^ fhg^r

`kZbg ]^libm^ fZegnmkbmbhg kZm^l maZm kboZe mahl^

bl pZlm^] hk lbfier ^g]l ni mkZiibg` ma^ ihhk

h_ ln[&LZaZkZg :_kb\Z% Zg] fn\a h_ bm bl lbiahg^]

bg obeeZ`^l ebd^ DZe]Zkb% bg Z k^fhm^ \hkg^k h_ ma^

h__ mh ma^ ikboZm^ fZkd^m ehg` [^_hk^ bm k^Z\a^l

BHUTAN Delhi INDIA Mumbai

UTTAR PRADESH

MAHARASHRTA

Kaldari Bengaluru

Bay of Bengal

S LANKA SRI Indian Ocean November 2011

500 MILES

People at a New Delhi wholesale vegetable market had the opportunity to register for Aadhaar. It is hoped that by giving people identities, welfare and social projects can reach those who need it most.

The New York Times

India

57

India

58

Homeless workers scan their irises and fingerprints. It costs the programme about $3 to issue each Aadhaar number.

ang`kr fhnmal' M^\agheh`r% bml lniihkm^kl

aZo^ [^^g blln^] lh _Zk' Ma^ ikh\^ll bl _k^^

ma^ `ho^kgf^gm ]^\b]^] mh \k^Zm^ ma^

[^eb^o^% \hne] lheo^ ma^l^ ikh[e^fl [^\Znl^

Zg] ohengmZkr% Zg] Bg]bZÍl b]^gmbmr ]ZmZ[Zl^

b]^gmbmr ]ZmZ[Zl^% Gbe^dZgb lm^ii^] ]hpg

bm phne] ikhob]^ i^hie^ pbma Z pZr mh

pbee [^ Zg hk]^k h_ fZ`gbmn]^ eZk`^k maZg

Zl \aZbkfZg h_ Bg_hlrl mh ho^kl^^ ma^

bgm^kZ\m pbma ma^ lmZm^ pbmahnm ]^i^g]bg`

ma^ phke]Íl eZk`^lm ^qblmbg` [bhf^mkb\

^__hkm% _hk`bg` Zg ngnlnZe iZma bg Bg]bZg

hg eh\Ze h__b\bZel pah Zk^ ghp ma^ fZbg

]ZmZ[Zl^% ma^ NL&Oblbm ikh`kZff^ _hk

in[eb\ eb_^ _khf [nlbg^ll mh `ho^kgf^gm'

`Zm^d^^i^kl h_ `ho^kgf^gm l^kob\^l'

oblZl% pab\a aZl ]ZmZ hg Z[hnm *)) fbeebhg

;nm Z ]^^i lnlib\bhg mhpZk] ikboZm^

i^hie^' Mh k^`blm^k Zee *'+ [beebhg Bg]bZgl%

^gm^kikbl^% Z k^lnem h_ ]^\Z]^l h_ lh\bZeblm

MH ;NBE= ma^ ]ZmZ[Zl^% ma^ Bg]bZg

ma^ lrlm^f pbee g^^] mh \hee^\m *+ [beebhg

ihebmb\l% aZl i^kf^Zm^] in[eb\ eb_^'

`ho^kgf^gm aZl \k^Zm^] Z ab`aer ngnlnZe

_bg`^kikbgml Zg] l\Zg +'- [beebhg bkbl^l' Bm bl

Ihebmb\Ze iZkmb^l Zk^ bgm^gl^er ab^kZk\ab\Ze

ar[kb] bglmbmnmbhg3 Z lfZee m^Zf h_ ^ebm^

Z ikhc^\m h_ ^ib\ ikhihkmbhgl È ghm ngebd^

Zg] _hkf^] Zehg` _Zfber% k^eb`bhnl Zg]

[nk^Zn\kZml pah Zk^ phkdbg` pbma o^m^kZgl

ma^ \aZee^g`^ h_ `ho^kgbg` ma^ phke]Íl

\Zlm^ ebg^l% fZdbg` bm Zee [nm bfihllb[e^

h_ Lbeb\hg OZee^r lmZkmnil Zg] ;Zg`Zehk^Íl

eZk`^lm ]^fh\kZ\r'

_hk Zg hnmlb]^k ebd^ Gbe^dZgb mh pbg Zg

fhlm k^li^\m^] m^\agheh`r \hfiZgb^l'

Ma^ ikhc^\m k^l^f[e^l Z lmZkmni

^e^\mbhg' Lmbee% a^ ibg^] mh l^ko^ lhf^ahp%

:m bml i^Zd gh fhk^ maZg Z _^p ang]k^]

[^\Znl^ ma^ fZg bg \aZk`^ bl Gbe^dZgb%

Zg] abl \aZg\^ \Zf^ pa^g ma^ <hg`k^ll

i^hie^ pbee phkd hg ma^ ikhc^\m% Zg] ikboZm^

Z \h&_hng]^k h_ Bg]bZÍl fhlm _Zfhnl

IZkmr pZl k^&^e^\m^] Zg] _hkf^] Z

\hgmkZ\mhkl pbee ]h fn\a h_ ma^ phkd h_

lmZkmni' Bg *21* a^ ihhe^] *)%)))

lmkhg` \hZebmbhg `ho^kgf^gm bg +))2'

^gkheebg` \bmbs^gl' Bm \hlml ma^ ikh`kZff^

kni^^l bg \ZibmZe% hk *%*)) mh *%+))%

KZane @Zg]ab% ma^ m^\a&lZoor l\bhg h_

Z[hnm , mh blln^ ^Z\a :Z]aZZk gnf[^k%

pbma lbq \hee^Z`n^l mh lmZkm Bg_hlrl% ma^

Bg]bZÍl e^Z]bg` ihebmb\Ze _Zfber Zg] ma^

Gbe^dZgb lZb]% Zg] fhk^ maZg ,) fbeebhg

hnmlhnk\bg` `bZgm' Mph r^Zkl Z`h% pa^g

ik^lnf^] ikbf^ fbgblm^k bg pZbmbg`% pZgm^] Gbe^dZgb mh chbg ma^ `ho^kgf^gm'

“To register all 1.2 billion Indians, the system will need to collect 12 billion fingerprints and scan 2.4 billion irises. It is a project of epic proportions – not unlike the challenge of governing the world’s largest democracy.”

:m _bklm @Zg]ab Zld^] Gbe^dZgb mh mkZgl_hkf ma^ ]rl_ng\mbhgZe ^]n\Zmbhg [nk^Zn\kZ\r% Z\\hk]bg` mh Z l^gbhk `ho^kgf^gm h__b\bZe _ZfbebZk pbma @Zg]abÍl mabgdbg`' ;nm LhgbZ @Zg]ab% @Zg]abÍl fhma^k Zg] ma^ e^Z]^k h_ ma^ Portfolio

India

60

<hg`k^ll IZkmr% Zehg` pbma Ikbf^ Fbgblm^k

mh `ho^kg ma^ nl^ h_ bg_hkfZmbhg ma^

È Zg] ngg^\^llZkr [^\Znl^ ma^k^ Zk^ ^Zlb^k

FZgfhaZg Lbg`a% \hg\en]^] maZm ln\a Z

`ho^kgf^gm \hee^\ml' Ma^ ]ZmZ[Zl^

pZrl mh \a^\d \hkknimbhg bg Zgmbiho^kmr

fho^ phne] \Znl^ mhh fn\a h_ Zg nikhZk'

aZl [^^g ]^lb`g^] mh \hgmZbg Zl ebmme^

ikh`kZff^l' <aaZmmbl`Zka LmZm^% bg \^gmkZe

Pa^g ma^ `ho^kgf^gm ]^\b]^] mh \k^Zm^

bg_hkfZmbhg Zl ihllb[e^ È hger Z gZf^%

Bg]bZ% aZl ]kZlmb\Zeer k^]n\^] pZlm^ Zg]

ma^ ngbjn^&b]^gmbmr lrlm^f% Gbe^dZgb e^Zim

]Zm^ h_ [bkma% l^q Zg] Z]]k^ll' Pa^g

_kZn] bg bml ]^ebo^kr h_ ln[lb]bl^] `kZbg

Zm ma^ \aZg\^ mh kng bm' Mahn`a a^ phne]

Zgrhg^ mkb^l mh \hg_bkf Z i^klhgÍl b]^gmbmr

nlbg` Z lrlm^f h_ lfZkm \Zk]l'

ahe] \Z[bg^m kZgd% a^ phne] [^ bg \aZk`^ h_

nlbg` ma^ gnf[^k% ma^ ]ZmZ[Zl^ pbee

Z lfZee Zg] l^^fbg`er Zk\Zg^ `ho^kgf^gm

lniier hger Z r^l&hk&gh Zglp^k'

;nm ma^ ikhc^\m aZl ^gchr^] Zg ngnlnZe ]^`k^^ h_ lniihkm _khf ma^ o^kr ab`a^lm

FZgr bg_en^gmbZe \kbmb\l h_ ma^ b]^gmbmr

h__b\bZel bg Bg]bZ' Pa^g ma^ ikh`kZff^

phkdbg` hg Z k^ohenmbhgZkr ikhc^\m% ma^

lrlm^f Zk`n^ maZm bm bl \hlmer È ,+/ fbeebhg

pZl bgZn`nkZm^]% Ikbf^ Fbgblm^k Lbg`a

@Zg]abl Zg] Lbg`a \hg\en]^]'

bl [n]`^m^] _hk ma^ g^qm _bgZg\bZe r^Zk% Zg]

Zg] LhgbZ @Zg]ab% ma^ e^_m&e^Zgbg` e^Z]^k

ma^ ikhc^\m pbee mZd^ Z ]^\Z]^ mh \hfie^m^

h_ ma^ <hg`k^ll IZkmr% Zmm^g]^] ma^

Znmahkbmr' Gh hg^ phne] ghmb\^ maZm a^ pZl

ÊI^hie^ ]hgÍm _neer k^Zebl^ paZm \Zg [^ ]hg^ pbma mabl%Ë lZb] Z l^gbhk `ho^kgf^gm

\^k^fhgr' L^o^kZe bg_en^gmbZe f^f[^kl

h__b\bZe phkdbg` hg ma^ b]^gmbmr lrlm^f% pah

h_ ma^ GZmbhgZe :]oblhkr <hng\be% Z dbg]

k^jn^lm^] Zghgrfbmr [^\Znl^ ma^ l\hi^

h_ dbm\a^g \Z[bg^m maZm Z]obl^l @Zg]ab

h_ ma^ ikhc^\m bl Z ]^eb\Zm^ ln[c^\m' ÊI^hie^

hg lh\bZe iheb\r% p^k^ ]^^ier pZkr h_ ma^

pah Zk^ ghm _ZfbebZk pbma m^\agheh`r ]hgÍm

ikhc^\m% [nm la^ ho^kkne^] ma^f' ÊFkl

ng]^klmZg] ahp [b` mabl bl'Ë

@Zg]ab ghkfZeer \hgl^gml mh ]bl\nllbhgl

Nglnkikblbg`er% lhf^ i^hie^ l^^ ma^

hg Z gnf[^k h_ blln^l p^ kZbl^%Ë lZb]

b]^Z h_ Z \^gmkZebl^] b]^gmbmr ]ZmZ[Zl^ Zl

AZkla FZg]^k% Zg Z\mboblm Zg] f^f[^k h_

Z ]rlmhibZg gb`amfZk^' IkboZ\r Z]oh\Zm^l

ma^ \hng\be' Ê;nm hg mabl la^ lZb]% ÌGh% p^

\hgm^g] maZm ma^ `ho^kgf^gm pbee nl^ bm mh

Zk^ `hbg` Za^Z] pbma ma^ b]^Z'ËÍ

mkZ\d \bmbs^gl' Bg]bZ eZ\dl kh[nlm eZpl mh ikhm^\m ikboZ\r% mahn`a Gbe^dZgb Zg] hma^kl aZo^ nk`^] ma^ iZllZ`^ h_ lmkb\m e^`bleZmbhg

Nandan Nilekani, a software mogul whom the government has tapped to create India’s identity database.

NG=>K :G ho^kiZll g^Zk ma^ [Zgd h_ ma^ RZfngZ Kbo^k% bg ma^ laZ]hp h_ G^p =^eab% ma^ ahf^e^ll ebg^] ni mh [^ \hngm^]' FhaZff^] CZebe% Z kb\dlaZp inee^k ]k^ll^] bg abl [^lm labkm% aZbk _k^laer pZla^] Zg] g^Zmer iZkm^]% lZm ng^Zlber [^abg] Z \hfinm^k l\k^^g% pZbmbg` mh [^ k^`blm^k^] _hk Zg :Z]aZZk gnf[^k' Mahn`a a^ aZl ebo^] bg =^eab fhk^ maZg aZe_ abl eb_^% CZebe fZr Zl p^ee ghm ^qblm' A^ bl ahf^e^ll' A^ aZl gh [Zgd Z\\hngm% fZdbg` bm aZk] mh lZo^ fhg^r' Pa^g hg^ h_ abl \abe]k^g `hm lb\d% a^ mhhd Z ehZg _khf Z fhg^re^g]^k Zm Zg hg^khnl bgm^k^lm kZm^' Ihhk i^hie^ ebd^ abf Zk^ ^gmbme^] mh ln[lb]b^l _hk _hh]% ahnlbg` Zg] a^Zema \Zk^% [nm a^ aZl gh Z\\^ll mh ma^f' CZebe ahi^l maZm :Z]aZZk pbee Zeehp abf mh hi^g Z [Zgd Z\\hngm' A^ \hne] `^m Z ]kbo^kÍl eb\^gl^ Zg] Z \^eeiahg^' ÊMaZm pbee `bo^ f^ Zg b]^gmbmr%Ë a^ lZb]% `^lmnkbg` Zm ma^ \hfinm^k lmZmbhg pa^k^ a^ aZ] cnlm \hfie^m^] abl ^gkhef^gm' ÊBm pbee lahp maZm B Zf Z anfZg [^bg`% maZm B Zf Zebo^% maZm B ebo^ hg mabl ieZg^m' Bm pbee ikho^ B Zf

Temporary identity cards are sorted out as people register at a homeless shelter in New Delhi.

Zg Bg]bZg'Ë CZebeÍl gnf[^k aZl r^m mh Zkkbo^% [nm a^ bl pZbmbg`' ■ Portfolio

World-leading Specialist Spine Centre now in the UAE Mubadala Healthcare has partnered with Wooridul Spine Hospital of South Korea - the pioneer and world leader in Minimally Invasive Spine Surgery - to open the first Wooridul Spine Centre in Dubai.

Now patients with chronic back pain, spinal disc disorders, minor back injuries or severe degenerative conditions have access to the highest international standards of spine care without having to travel abroad for treatment. Book your consultation today.

MOH No. 680/1/8/24/2/12

World class spine care now within your reach

Al Safa 2, Sheikh Zayed Road South, P.O. Box 126091, Dubai, UAE Tel: +971 4 304 6767 Fax: +971 4 304 6776 E: info@wsc.ae www.wsc.ae Working Hours: Sunday to Thursday from 8:00am - 5:00pm Saturday: 9:00am - 2:00pm

GETTY IMAGES

62

Portfolio

THE DEMISE OF MASSMARKET PAPERBACKS Hardcovers, trade paperbacks and e-books have all eaten into the market share of the mass-market paperback that used to accompany us on our travels, reports Julie Bosman.

T

A>L> :K> =:KD :G=

[hma bg^qi^glbo^ Zg] pb]^er Z\\^llb[e^

rhn mh ^qiehk^%Ë a^ lZb]' ÊB [hn`am \hngme^ll

lmhkfr mbf^l _hk ma^ fZll&fZkd^m

È makbee^kl% frlm^kb^l Zg] khfZg\^l [r

gho^el [Zl^] hg ma^ \ho^k hk [Zl^] hg ma^

iZi^k[Z\d% maZm ljnZm ebmme^ [hhd

Znmahkl ebd^ CZf^l IZmm^klhg% Lm^ia^g

mbme^% ghm dghpbg` paZm pZl bglb]^'Ë

maZm \Zeel mh fbg] ma^ [^Z\a Zg] Zbkihkm

Dbg`% <ebo^ <nlle^k Zg] GhkZ Kh[^kml

g^pllmZg]l' K^\^llbhg&fbg]^] k^Z]^kl

maZm p^k^ ink\aZl^] ghm mh [^ ikhn]er

\hgo^klZmbhg bg ma^ in[eblabg` bg]nlmkr

pah fb`am aZo^ ib\d^] ni Z jnb\d gho^e

]blieZr^] hg Z ebobg` khhf la^e_ !Zg]

Z[hnm pab\a ikbgm _hkfZml pbee lnkobo^

bg ma^ lni^kfZkd^m hk Zm Z g^plZ`^gm

g^o^k k^Z]"% [nm mh [^ Z]]b\mbo^er

bg ma^ ehg` m^kf' In[ebla^kl aZo^ [^`ng

Zk^ eZm^er k^lblmbg` ma^ bfinel^ ink\aZl^'

]^ohnk^] [r ]^ohm^] k^Z]^kl'

k^e^Zlbg` mkZ]^ iZi^k[Z\dl lhhg^k maZg

La^e_ liZ\^ bg [hhdlmhk^l Zg] k^mZbe

ma^ mkZ]bmbhgZe hg^&r^Zk i^kbh] Z_m^k ma^

\aZbgl aZl [^^g mnkg^] ho^k mh fhk^

Z fbeebhg \hib^l h_ Z [hhd%Ë lZb] ;^ma ]^

k^e^Zl^ h_ ma^ aZk]\ho^k% e^Zobg` ma^ fZll&

^qi^glbo^ ^]bmbhgl% ebd^ aZk]\ho^kl Zg]

@nsfZg% ^]bmhk&bg&\ab^_ h_ iZi^k[Z\dl

fZkd^m iZi^k[Z\d ^o^g _nkma^k [^abg]'

mkZ]^ iZi^k[Z\dl% ma^ le^^d^k% fhk^

_hk @kZg] <^gmkZe In[eblabg`% iZkm h_

`eZfhkhnl \hnlbg mh ma^ fZll&fZkd^m

ma^ AZ\a^mm^ ;hhd @khni' ÊMa^g la^e_

_hk ma^ a^Zober ]bl\hngm^] fZll&fZkd^m

iZi^k[Z\d' : mkZ]^ iZi^k[Z\d bl mrib\Zeer

<hlm&\hgl\bhnl k^Z]^kl pah nl^] mh pZbm

liZ\^ lmZkm^] ]^\k^Zlbg` Zg] ]^\k^Zlbg`

iZi^k[Z\d aZo^ ghp k^Zebl^] maZm ma^

h_ [^mm^k ikh]n\mbhg jnZebmr%

_hk fZll&fZkd^m% Zg] bm aZl ^li^\bZeer

^&[hhd ^]bmbhg% ZoZbeZ[e^ hg ma^ _bklm ]Zr

eZk`^k lbs^% Zg] ab`a^k ikb\^

]^\ebg^] bg ma^ eZlm l^o^kZe r^Zkl'Ë

ma^ [hhd bl in[ebla^]% \Zg [^ Z[hnm ma^

maZg Z fZll&fZkd^m ^]bmbhg%

?hk ]^\Z]^l% ma^ fZll&fZkd^m

lZf^ ikb\^' ?hk ]^ohm^] k^Z]^kl h_ fZll&

iZi^k[Z\d aZl lmn[[hkger a^e] hg%

fZkd^m gho^el% i^hie^ pah lhf^mbf^l

Ma^ ikb\^l h_ ikbgm _hkfZml Zk^ mrib\Zeer

]^libm^ ma^ ik^]b\mbhgl h_ bml ]^Zma lbg\^

ohkZ\bhnler \hglnf^ l^o^kZe [hhdl bg Z

l^iZkZm^] [r Zm e^Zlm Z _^p ]heeZkl% Zg]

ma^ *21)l% pa^g k^mZbe \aZbgl maZm ^]`^]

lbg`e^ p^^d% ^&[hhdl Zk^ Z gZmnkZe _bm'

pabe^ fZll&fZkd^m iZi^k[Z\dl aZo^

hnm bg]^i^g]^gm [hhdlmhk^l ln\\^ll_neer

ZepZrl [^^g ikbs^] _hk ma^bk \a^Zig^ll

bgmkh]n\^] ]bl\hngml hg aZk]\ho^k o^klbhgl

pZbm _hk ma^ [hhd8Ë lZb] EbZm^ Lm^aebd% ma^

Zg] ]blihlZ[bebmr% lhf^mabg` ^o^g fhk^

h_ ma^ lZf^ mbme^l' Fb\aZ^e <hgg^eer% ma^

in[ebla^k h_ PbeebZf Fhkkhp% :ohg Zg]

\hgo^gb^gm aZl \hf^ Zehg`3 ma^ ^&[hhd'

[^lm&l^eebg` frlm^kr pkbm^k [^lm dghpg _hk

OhrZ`^k% bfikbgml h_ AZki^k<heebgl' ÊMa^

: \hfik^a^glbo^ lnko^r k^e^Zl^] bg

Ma^ Ebg\heg EZpr^k% lZb] a^ phkkb^] maZm

i^hie^ pah nl^] mh pZbm mh [nr ma^ fZll&

:n`nlm [r ma^ :llh\bZmbhg h_ :f^kb\Zg

[hhd [nr^kl phne] ghm [^ Z[e^ mh ]bl\ho^k

fZkd^m iZi^k[Z\d [^\Znl^ h_ ma^ ikb\^

In[ebla^kl Zg] ma^ ;hhd Bg]nlmkr Lmn]r

g^p Znmahkl o^kr ^Zlber b_ fZll&fZkd^m

Zk^gÍm `hbg` mh pZbm Zgrfhk^'Ë

@khni k^o^Ze^] maZm pabe^ ma^ in[eblabg`

iZi^k[Z\dl \hgmbgn^ mh [^ iaZl^] hnm'

MaZm \hne] [^ `hh] g^pl _hk Znmahkl

Ê@khpbg` ni Zg] k^Z]bg` ikbfZkber

pah fZd^ ni _hk Z ehll bg fZll&fZkd^m

bgm^g]^] _hk lZe^ bg [hhdlmhk^l'

bg]nlmkr aZl ^qiZg]^] ho^kZee% in[ebla^klÍ fZll&fZkd^m iZi^k[Z\d lZe^l aZo^ _Zee^g *- i^k \^gm lbg\^ +))1' © 2011 NEW YORK TIMES NEWS SERVICE

ÊBg mahl^ ]Zrl% rhn \hne] ^Zlber labi hnm

Ma^ `khpma h_ ma^ ^&[hhd aZl _hk\^] Z

Ê?bo^ r^Zkl Z`h% bm pZl Z kh[nlm fZkd^m%Ë lZb] =Zob] @^kg^km% Z ebm^kZkr Z`^gm pahl^ \eb^gml bg\en]^ Chag @kblaZf% Z i^k^ggbZe [^lm&l^ee^k bg fZll&fZkd^m' ÊGhp bmÍl hg ma^ pZg^% Zg] ^&[hhdl aZo^ [bmm^g Z [b` \angd hnm h_ bm'Ë ?Z]bg` ZpZr bl Z _hkfZm maZm pZl November 2011

bg^qi^glbo^ fZll&fZkd^m gho^el% bm Zeehpl

ÊBmÍl Z jn^lmbhg h_% ]h rhn lmbee pZgm mh

lZe^l pbma bg\k^Zl^l bg ^&[hhd lZe^l'

“Cost-conscious readers who used to wait for the heavily discounted mass-market paperback have now realised that the e-book edition, available on the first day the book is published, can be about the same price.”

Publishing

63

@^g^kZeer li^Zdbg`% Znmahkl fZd^ fhk^

Gh[e^ nl^] mh d^^i Z eZk`^ ]blieZr lhe^er _hk

khrZemb^l hg Zg ^&[hhd maZg hg Z fZll&

fZll&fZkd^m iZi^k[Z\dl bg ma^ _khgm h_ bml

fZkd^m iZi^k[Z\d' >&[hhd [^lm&l^ee^k

lmhk^l% [nm maZm aZl ]blZii^Zk^]' ;hk]^kl%

eblml Zk^ iZ\d^] pbma ma^ `^gk^ gho^el maZm

hg\^ Z lmkhg` l^ee^k h_ fZll&fZkd^m

aZo^ mkZ]bmbhgZeer ]hfbgZm^] fZll&fZkd^m

iZi^k[Z\dl% ^li^\bZeer khfZg\^% bl bg ma^

iZi^k[Z\d [^lm&l^ee^k eblml' ÊBg lhf^ pZrl%

ikh\^ll h_ ebjnb]Zmbg` Zee h_ bml lmhk^l'

ma^ ^&[hhd bl r^lm^k]ZrÍl fZll&fZkd^m%Ë

L^o^kZe in[ebla^kl lZb] PZe&FZkm% Z

lZb] FZmma^p La^Zk% ^q^\nmbo^ ob\^

fZchk l^ee^k h_ fZll&fZkd^m iZi^k[Z\dl%

ik^lb]^gm Zg] in[ebla^k h_ Lm' FZkmbgÍl

aZl [^^g jnb^mer k^oZfibg` bml [hhd

Ik^ll% pab\a \nkk^gmer aZl [hhdl [r CZg^m

l^e^\mbhg mh bg\en]^ _^p^k fZll&fZkd^m

>oZghob\a Zg] EhkZ E^b`a hg ma^ fZll&

iZi^k[Z\dl Zg] fhk^ mkZ]^ iZi^k[Z\dl'

fZkd^m iZi^k[Z\d [^lm&l^ee^k eblm bg Ma^

>o^g Zbkihkm lmhk^l% mkZ]bmbhgZeer Z

G^p Rhkd Mbf^l'

fZbglmZr k^mZbe^k h_ fZll&fZkd^m iZi^k[Z\dl% Zk^ langgbg` ma^f fhk^

F:LL&F:KD>M iZi^k[Z\d lZe^l aZo^

_k^jn^gmer bg _Zohnk h_ aZk]\ho^kl Zg]

[^^g leb]bg` lbg\^ `bZgm [hhdlmhk^ \aZbgl

mkZ]^ iZi^k[Z\dl' LZkZ Abg\de^r% ma^ ob\^ ik^lb]^gm h_

Zg] eZm^k :fZshg'\hf lmZkm^] a^Zober ]bl\hngmbg` aZk]\ho^kl bg ma^ *21)l Zg]

[hhd [nrbg` Zg] ikhfhmbhgl _hk An]lhg

*22)l' Ma^ ]^\ebg^ h_ ma^ fZll&fZkd^m

;hhdl^ee^kl% lZb] ma^ lmhk^l aZo^ `kZ]nZeer

iZi^k[Z\d aZl ]^^i^g^] bg ma^ eZlm mph

]^\k^Zl^] ma^bk l^e^\mbhg bg k^\^gm r^Zkl%

r^Zkl% lZb] D^eer @ZeeZ`a^k% ma^ ob\^

pabe^ bg\k^Zlbg` ma^bk ZkkZr h_ aZk]\ho^kl

GETTY IMAGES

Publishing

64

ik^lb]^gm h_ in[eblabg` l^kob\^l _hk ;hpd^k% Z k^l^Zk\a hk`ZgblZmbhg _hk ma^ in[eblabg` bg]nlmkr' ÊRhn \ZgÍm eblm Z lbg`e^ mabg` maZm aZl \Znl^] bml ]^fbl^%Ë a^ lZb]' Ê;nm Zl ^&[hhdl [^\hf^ fhk^ Z__hk]Z[e^ Zg] [^mm^k Zeb`g^] mh ma^ fZll&fZkd^m k^Z]^k% B phne] aZo^ mh lZr maZm B ]hgÍm mabgd ma^k^ Zk^ ^g\hnkZ`bg` lb`gl maZm ikbgm fZll&fZkd^m [hhdl pbee kbl^ Z`Zbg' Pa^g Zee ma^l^ mabg`l Zeb`g Z`Zbglm Z \^kmZbg _hkfZm hk \Zm^`hkr% bmÍl aZk] mh k^\ho^k'Ë =^ @nsfZg lZb] maZm ;Zkg^l

Author Michael Connelly, who’s books normally went from hardcovers directly to mass-market paperbacks, is having his first book published in trade paperback format.

Below: Authors such as Clive Cussler have been a mainstay of mass-market paperbacks, often purchased at airport newsagents by people going on holiday.

Zg] mkZ]^ iZi^k[Z\dl' LZe^l bg mkZ]^ iZi^k[Z\dl% la^ lZb]% aZo^ \hgmbgn^] mh bg\k^Zl^ bg k^\^gm r^Zkl' EZlm Znmnfg% bg /) h_ bml lmhk^l% An]lhg \nm ma^ ]blieZr liZ\^ _hk fZll&fZkd^m iZi^k[Z\dl bg aZe_' ÊPbma e^ll ]^fZg] Zg] e^ll k^mZbe la^e_ liZ\^ _hk ma^ _hkfZm% Zg] ab`a^k k^mZbel hg ma^ mkZ]^ iZi^kl% ma^k^ lbfier blgÍm Zl fn\a in[eblabg` bgmh ma^ _hkfZm% pab\a bg mnkg \k^Zm^l ]^\ebgbg` lZe^l%Ë Abg\de^r lZb]' Lhf^ in[ebla^kl aZo^ k^lihg]^] [r k^e^Zlbg` [hhdl bg mkZ]^ iZi^k[Z\d _hkfZm [^_hk^ ma^ fZll&fZkd^m ^]bmbhg' @kZg] <^gmkZe In[eblabg` ieZgl mh k^e^Zl^ mkZ]^ iZi^k[Z\d o^klbhgl h_ Ma^ Lbqma FZg [r =Zob] ;Ze]Z\\b Zg] E^maZe [r LZg]kZ ;khpg È ma^ _bklm mbf^ mahl^ ZnmahklÍ makbee^kl aZo^ [^^g in[ebla^] bg mkZ]^ iZi^k[Z\d' :_m^k +) r^Zkl Zl Z [^lm&l^eebg` Znmahk% <hgg^eer pbee ^qi^kb^g\^ Z _bklm mabl Znmnfg3 abl eZm^lm e^`Ze makbee^k% Ma^ ?b_ma Pbmg^ll% pbee [^ k^e^Zl^] Zl Z mkZ]^ iZi^k[Z\d [r @kZg] <^gmkZe' Ê?khf fr lmZg]ihbgm% pab\a bl ikh[Z[er ink^ oZgbmr% ma^ mkZ]^ iZi^k[Z\d ^]bmbhg bl h_m^g ma^ pZr h_ in[eblabg` fhk^ ebm^kZkr gho^el%Ë <hgg^eer lZb]' ÊLh _hk f^% bmÍl Z \hhe ^`h mabg` È B `^m mh [^ bg ma^ mkZ]^ ^]bmbhg' ;nm [^rhg] maZm% BÍf ahibg` bm phkdl'Ë ■ Portfolio

67

Essentials

THE BEST OF LEISURE AND LIFESTYLE

LA TEE BREAK

GETTY IMAGES

Business and leisure visitors to Los Angeles have one more reason to enjoy their stay here â&#x20AC;&#x201C; municipal golf courses! The City of Los Angeles boasts the largest publically owned golf course system in the US that is easily accessible to tourists reports Norman Sklarewitz.

November 2011

Essentials

68

Travel

O

g ma^ pZee h_ abl h__b\^

Zgrhg^ g^^]l'Ë En\dr bl ik^lb]^gm h_ a^k

mh Lhnma^kg <Zeb_hkgbZ pbee ^gchr Z Ê[khZ]

eh\Zm^] g^Zk Ehl :g`^e^l

hpg \hfiZgr bgoheo^] pbma `he_ fZkd^mbg`

oZkb^mr h_ \hnkl^l hg pab\a mh ieZr'Ë

Bgm^kgZmbhgZe :bkihkm% ma^

Zg]% _hk ma^ k^\hk]% aZl Z -'0 bg]^q' :ehg`

CZiZg^l^ ^q^\nmbo^ h_ Z

PaZm _^p oblbmhkl dghp bl maZm ma^ <bmr

pbma ma^ ^qm^glbo^ eblm h_ in[eb\ \hnkl^l%

h_ Ehl :g`^e^l hpgl Zg] hi^kZm^l ma^

fZchk mkZ]bg` \hfiZgr aZl Z eZk`^ fZi

bg a^k ob^p% Ehl :g`^e^l aZl Êlhf^ h_ ma^

eZk`^lm \hee^\mbhg h_ fngb\biZe `he_ \hnkl^l

h_ ma^ f^mkhihebmZg Ehl :g`^e^l Zk^Z'

_bg^lm ikboZm^ \en[l bg ma^ NLË'

bg ma^ Ngbm^] LmZm^l Zg] pa^g bm \hf^l mh

Bgl^km^] bg ma^ fZi Zk^ Z gnf[^k h_

;nlbg^ll Zg] e^blnk^ oblbmhkl mh Ehl

ma^ \hffngbmb^l pbmabg ma^ likZpebg` Ehl

k^] mZ\dl' : oblbmhk ghmb\^] ma^ fZkd^kl

:g`^e^l dghp ma^r \Zg ^gchr Z ehg` eblm

:g`^e^l <hngmr% bm eZrl Z iZkZee^e \eZbf mh

Zg] \ZlnZeer Zld^] b_ ma^r bg]b\Zm^] ma^

h_ Z\mbobmb^l Zg] _Z\bebmb^l È mhi&ghm\a

aZobg` ma^ eZk`^lm in[eb\Zeer hpg^] `he_

eh\Zmbhg h_ abl lniieb^kl hk d^r \nlmhf^kl'

ahm^el Zg] k^lhkml% _bg^ ]bgbg`% ab`a&^g]

\hnkl^ lrlm^f bg ma^ NL'

Ma^ [nlbg^llfZg lfbe^]% ÊGh% ma^r Zk^

lahiibg` Zg] ghg&lmhi ^gm^kmZbgf^gm'

Mh [^ li^\b_b\% ma^ <hngmr h_ Ehl

fr _Zohnkbm^ `he_ \hnkl^l'Ë Lbg\^ a^Íl Zg

;nm ma^ hiihkmngbmr mh `^m bg Z khng] hk

:g`^e^l h__^kl `he_^kl *2 \hnkl^l l\Zmm^k^]

Zob] `he_^k abfl^e_% pah ebo^l mh ^gm^kmZbg

mph h_ `he_ k^eZmbo^er \ehl^ mh fhlm ahm^el

Zkhng] ma^ likZpebg` Zk^Z Zm *0 eh\Zmbhgl'

`n^lml _khf :lbZ _hk Z khng] hk mph% abl

nl^] [r oblbmhkl bl Z o^kr ie^ZlZgm lnkikbl^'

H_ ma^l^ *, Zk^ *1&ahe^ k^`neZmbhg \hnkl^l

nl^ h_ ma^ fZi Zl Zg h__b\^ ]^\hkZmbhg blgÍm

En\dr _^^el maZm Z oblbmhk pah pZgml mh

Zg] hg^ pbma +0 ahe^l È Z k^`neZmbhg

mhh lnkikblbg`' PaZm bfik^ll^l abl oblbmhkl

bg\en]^ Z jnZebmr `he_ ^qi^kb^g\^ bg Z mkbi

bl ma^ la^^k gnf[^k h_ in[eb\ Zg] ikboZm^ © NORMAN SKLAREWITZ/STOREE.SE

`he_ \hnkl^l eh\Zm^] kb`am bg ma^ \bmr h_ Ehl :g`^e^l Zg] bg \hffngbmb^l h_ ma^ lnkkhng]bg` Ehl :g`^e^l <hngmr' Ê: `he_^k \hfbg` mh ma^ E: Zk^Z g^^]l hger mh iZ\d abl hk a^k lah^l Zg] `eho^l%Ë lZrl Gh^e En\dr' Ê@he_ \en[l Zk^ ZoZbeZ[e^

“He also points out that the course has tee placements ranging in length from 50 to 180 yards that offer new golfers an inviting setup, and experienced golfers the opportunity to play every type of short and mid-range shot imaginable.”

Zm ^o^kr \en[4 ma^r aZo^ Zee ma^ k^lhnk\^l Portfolio

Essentials Travel The Terranea Resort, which cost $500 million to develop, has stunning views over the Pacific Ocean.

Terranea’s 9-hole par 3 course offers both new and experienced golfers an inviting setup.

*1&ahe^ \hnkl^ Zg] Zghma^k k^`neZmbhg

ghg&k^lb]^gm `he_^kl `h^l _khf +, _hk *1

k^lhkm cnlm hi^g^] mph r^Zkl Z`h Zg] \hlm

2&ahe^ \hnkl^' Bg Z]]bmbhg ma^k^ Zk^ mak^^

ahe^l mh -1 hg ma^ p^^d^g]l hk aheb]Zrl'

lhf^ .)) fbeebhg mh ]^o^ehi' Bml 2&ahe^%

2&ahe^ \hnkl^l ienl l^o^kZe iZk mak^^l' ?hk

IeZr hg Z 2&ahe^ \hnkl^ kZg`^l _khf */

iZk , \hnkl^ bl iZkm h_ ma^ k^lhkm \hfie^q

bml iZkm% Ehl :g`^e^l <bmr h__^kl oblbmhkl

mh ++' Oblbmhkl \Zg [hhd m^^ mbf^l ^b`am

maZm \ho^kl *)+ Z\k^l Zg] bg\en]^l Z

Z \ahb\^ h_ l^o^g *1&ahe^ \hnkl^l% mak^^

]Zrl bg Z]oZg\^ hg ma^ bgm^kg^m'

.1+&khhf k^lhkm ienl 1+ \hg]h obeeZl'

2&ahe^ \hnkl^l pbma ma^ k^fZbg]^k iZk , hk li^\bZe \hnkl^l'

?^^l hg ma^ \hngmr \hnkl^l Zk^ Zelh jnbm^

Mh]] >\d^gkh]^% \hnkl^ Zk\abm^\m%

ehp' IeZr hg Z k^`neZmbhg *1&ahe^ \hngmr

]^l\kb[^l ma^ \hnkl^ Zl ikhob]bg` Ê^e^oZmbhg

?hk oblbmhkl% iZkmb\neZker _khf :lbZ

\hnkl^ hg p^^d]Zrl bl hger +/ Zg] ,.

\aZg`^l% `k^^g \hgmhnkl% Zkm_ne [ngd^kbg`%

Z\\nlmhf^] mh mkZo^eebg` ahnkl bg hk]^k

hg p^^d^g]l' Gbg^ ahe^ _^^l Zk^ */'0.

ngh[lmkn\m^] lb`am ebg^l% ngiZkZee^e^]

mh ieZr Zg] ma^g iZrbg` ab`a _^^l% ma^

p^^d]Zrl Zg] +*'0. hg p^^d^g]l' IZk ,

ob^pl% ^q\^ee^gm ieZrbg` \hg]bmbhgl Zg] Z

[^g^_bml h_ E:Íl fngb\biZe \hnkl^l Zk^

ieZr _^^l Zk^ *+'.) Zg] *.'.) _hk *1 ahe^l

pb]^ kZg`^ h_ \eZllb\ lmkZm^`b\ ^e^f^gml'Ë

aZk] mh [^eb^o^' BmÍl gh lnkikbl^ maZm ma^l^

Zg] cnlm 0'+. Zg] 1'+. _hk gbg^ ahe^l'

A^ Zelh ihbgml hnm maZm ma^ \hnkl^ aZl

\hnkl^l \hf^ bg _hk ie^gmr h_ nl^' CZf^l

L\Zmm^k^] makhn`ahnm ma^ f^mkh E:

m^^ ieZ\^f^gml kZg`bg` bg e^g`ma _khf

PZk]% `he_ fZgZ`^k _hk ma^ Ehl :g`^e^l

Zk^Z Zk^% h_ \hnkl^% Z gnf[^k h_ ^q\enlbo^

.) mh *1) rZk]l maZm h__^k g^p `he_^kl Zg

=^iZkmf^gm h_ K^\k^Zmbhg IZkdl%

\hngmkr \en[l' FZbger ma^l^ k^lmkb\m ieZr

bgobmbg` l^mni% Zg] ^qi^kb^g\^] `he_^kl ma^

k^ihkml maZm lhf^ 2))%))) khng]l p^k^

hg ma^bk \hnkl^l mh f^f[^kl [nm hnmlb]^kl

hiihkmngbmr mh ieZr ^o^kr mri^ h_ lahkm Zg]

ieZr^] Zm ma^ \bmrÍl \hnkl^l eZlm r^Zk' Fhlm

pah Zk^ bgobm^] [r f^f[^kl Zk^ Zelh

fb]&kZg`^ lahm bfZ`bgZ[e^'

ihineZk h_ ma^l^ pZl ma^ KZg\ah IZkd

^eb`b[e^ mh ieZr'

ieZr^] eZlm r^Zk' KZm^l \aZk`^] Zm [hma ma^ E: <bmr Zg]

@k^^g _^^l Fhg]Zr makhn`a Mankl]Zr Zk^ -) Zg] -1 _hk ieZr hg ?kb]Zr% LZmnk]Zr%

\hnkl^ maZm lZp lhf^ *))%))) khng]l MA>K> :K>% ahp^o^k% enqnkr k^lhkml

Lng]Zr Zg] aheb]Zrl' : pZedbg` \Zkm bl .

maZm p^e\hf^ ghg&`n^lml' Hg^ h_ ma^l^

Zg] \en[l Zk^ ZoZbeZ[e^ _hk k^gm' Cnlm Zghma^k _bo^ fbgnm^l ]kbo^ _nkma^k

<hngmr \hnkl^l oZkr [r mbf^ h_ ]Zr Zg]

bl ma^ M^kkZg^Z K^lhkm' Eh\Zm^] hg Z

]Zr h_ ma^ p^^d [nm Zk^ ngb_hkfer fh]^lm'

ib\mnk^ljn^ [en__ ho^kehhdbg` ma^ IZ\b_b\

lhnma hg ma^ lZf^ IZeh O^k]^l I^gbglneZ

Hg \bmr \hnkl^l% ma^ kZg`^ h_ _^^l _hk

H\^Zg lhf^ +) fbe^l lhnma h_ E:Q% ma^

mZd^l `he_^kl mh ma^ h\^Zg_khgm Mknfi

November 2011

69

Essentials

Travel

f^f[^kl Zk^ ln[c^\m mh \aZg`^'

GZmbhgZe <hnkl^' Eh\Zm^] ,) fbe^l _khf

ghm bg^qi^glbo^' @k^^g _^^l oZkr Z\\hk]bg`

]hpgmhpg Ehl :g`^e^l% bm ikhfhm^l bml^e_

mh ma^ mbf^ h_ ]Zr' LmZkm rhnk ieZr Zm / if

Zl ma^ Êfhlm ^qi^glbo^ `he_ \hnkl^ ^o^k

Zg] ma^ _^^ bl 1) [nm _khf 0 Zf mh *)3.)

CNLM : +)&fbgnm^ ]kbo^ _khf ]hpgmhpg

[nbem'Ë Pbma Z ikb\^ mZ` h_ fhk^ maZg

Zf rhnÍee iZr +0.' Bg [^mp^^g ma^ _^^l

Ehl :g`^e^l bl ma^ Bg]nlmkr Abeel @he_

+.) fbeebhg% maZmÍl Z \eZbf ghm ebd^er mh

Zk^ */) Zg] +*.' Bg\en]^] Zk^ Z @IL&

<en[ Zm IZ\b_b\ IZefl' Eh\Zm^] hg Z

[^ \aZee^g`^]'

^jnbii^] `he_ \Zkm% ikZ\mb\^ [Zeel% oZe^m

/.)&Z\k^ lbm^ [^g^Zma ma^ LZg @Z[kb^e

iZkdbg` Zg] eh\d^k khhf l^kob\^'

FhngmZbgl% ma^ k^lhkm [hZlml mph *1&ahe^

Ma^ *1&ahe^ iZk 0* \hnkl^ pZl ]^lb`g^] [r I^m^ =r^ Zg] ma^ =hgZe] C' Mknfi

:ghma^k ab`a&^g] \hnkl^ bl ma^ IZehl

\hnkl^l È hg^ gZf^] Z_m^k ma^ :f^kb\Zg

Lb`gZmnk^ =^lb`g' : k^\^gm _bklm mbf^

O^k]^l @he_ <en[' Bm aZl Z /%+*2&rZk]

Phke] PZk BB `^g^kZe Zg] _hkf^k NL

ieZr^k ma^k^ ]^l\kb[^] ma^ \hnkl^ Zl Ê`k^Zm

*1&ahe^ iZk 0* \hnkl^' Pabe^ Zg hma^kpbl^

Ik^lb]^gm =pb`am =' >bl^gahp^k' Ma^

[nm ]b__b\nem' ;kbg` ehml h_ [Zeel'Ë BmÍl Zelh

ikboZm^ \en[% IZehl O^k]^l Z\\^iml

hma^k bl gZf^] Z_m^k ma^ _Zf^] phfZg

k^l^koZmbhgl _khf ghg&k^lb]^gml% [nm _hk

Herfib\ Zmae^m^ Zg] pbgg^k h_ 1+ `he_

p^^d]Zrl hger ieZr Zg] pbma lmZkmbg`

mhnkgZf^gml È ;Z[^ =b]kbdlhg SZaZkbZl'

mbf^l Zm * hk + if' @k^^gl _^^l Zk^ +,.'

CORBIS/ARABIAN EYE

70

;hma \hnkl^l p^k^ k^\^gmer k^ghoZm^]

;^lm mh \Zee Za^Z] mh ma^ =bk^\mhk h_ @he_

Zm Z \hlm h_ ++ fbeebhg' :ee _ZbkpZrl

lbg\^ iheb\b^l k^`Zk]bg` ieZr [r ghg&

Zg] [ngd^kl p^k^ k^ieZ\^] Zg] Z g^p

“Green fees vary according to the time of day.

Start your play at 6 pm and the fee is $80 but from 7 am to 10:50 am you’ll pay $275. In between the fees are $160 and $215. Included are a GPSequipped golf cart, practice balls, valet parking and locker room service.”

Donald Trump is behind the Trump National Course that is billed as the “most expensive golf course ever built”.

Because it’s relatively close to downtown Los Angeles, the links at Indian Hills Golf Club are a special favourite with visitors.

Portfolio

TO BE ONE OF KIND BRIONI.COM

RADISSON BLU (SAS), TEL 04 2288 110 DUBAI MALL, TEL 04 4341 418 MALL OF THE EMIRATES , TEL 04 3410 810

Essentials Travel The Palo Verde area is home to three of LA’s best and most scenic golf courses.

The $450-million Trump National Course runs along a bluff.

Zld rhnk ahm^e \hg\b^k`^' :m ma^ ArZmm K^`^g\r <^gmnkr IeZsZ% bml E^l <e^_l ]ÍHk \hg\b^k`^% :e]^g Fbebd^g k^`neZker Z\\hffh]Zm^l bgm^kgZmbhgZe `n^lml ^Z`^k mh `^m bg lhf^ `he_ [nm Zm Z ehll Zl pa^k^ mh `h' Hg^ ln``^lmbhg a^ fZd^l bl ma^ \bmrÍl KZg\ah IZkd% pab\a bl e^ll maZg _bo^ fbgnm^l ZpZr _khf abl ikhi^kmr' ;nm _hk lhf^hg^ l^^dbg` Z fhk^ ^e^`Zgm l^mmbg`% a^ h_m^g k^\hff^g]l Kh[bglhg KZg\a @he_ <en[' BmÍl lhf^ +. fbe^l mh ma^ ghkma bg ma^ :g`^e^l GZmbhgZe ?hk^lm Among the seven 18-hole courses owned and operated by the City of Los Angeles is the Balboa Golf Course in the San Fernando Valley community of Encino.

Zg] _^Zmnk^l mph *1&ahe^ \hnkl^l' Ma^ \hg\b^k`^ \Zg% h_ \hnkl^% ZkkZg`^ _hk mkZglihkmZmbhg mh Zgr Zk^Z \hnkl^'

bkkb`Zmbhg lrlm^f bglmZee^]' Ma^ ÌBd^Í

kZg`^ _khf .) _hk ma^ ;Z[^ \hnkl^ Zg]

Pa^g bm \hf^l mh Z _Zohnkbm^ in[eb\ E:

\hnkl^ bl 0%+)) rZk]l Zg] Z iZk 0+' Ma^

.. _hk ma^ Bd^ \hnkl^ hg F^`Z Fhg]Zr

\hnkl^% ;kbZg D^bma% Z _bgZg\bZe \hglnemZgm%

Ì;Z[^Í \hnkl^ bl /%1+/ rZk]l Zg] iZk 0*'

Zg] 0) Zg] 1) Mn^l]Zr makhn`a ?kb]Zr

ib\dl KZg\ah IZkd' ÊBmÍl \ehl^ bg Zg] kZk^er

Ma^ Bg]nlmkr Abeel @he_ <en[ \hglb]^kl

pbma Z -2 Lni^k Mpbeb`am kZm^ Z_m^k -

`^ml mhh \khp]^]%Ë a^ lZrl'

bml^e_ Z Ê\hfie^m^ ]^lmbgZmbhg \hg_^k^g\^

if hg ni mh p^^d^g] Zg] aheb]Zr kZm^l

`he_ k^lhkmË \hglb]^kbg` ma^ _Z\m maZm bm

h_ *)) Zg] *). k^li^\mbo^er' =bl\hngml

oblbmhkl mh E: _khf :lbZ Zg] >nkhi^

bg\en]^l Z +2+&khhf ahm^e% -.%))) ljnZk^

_hk l^gbhkl ho^k .) r^Zkl Zk^ ZoZbeZ[e^

Zg]% pbmahnm ^q\^imbhg% ma^ `he_^kl

_^^m h_ f^^mbg` Zg] ^o^gm liZ\^% mph

Fhg]Zr mh Mankl]Zr Zg] ghg&f^f[^kl

Zfhg` ma^f Zk^ ab`aer bfik^ll^] pbma

k^lmZnkZgml Zg] Z liZ Zehg` pbma Z lahkm

fZr k^l^ko^ m^^ mbf^l ni mh l^o^g ]Zrl bg

KZg\ah IZkd' ÊMa^r Zk^ lh lnkikbl^]

`Zf^ Zk^Z% _hnk inmmbg` `k^^gl% Z /- lmZee

Z]oZg\^' Ma^ <en[ ^o^g aZl <abg^l^ Zg]

Zm ahp ^qiZglbo^ ma^ iZkd bl% ahp p^ee

eb`am^] ]kbobg` kZg`^ ienl% h_ \hnkl^% Z ikh

Dhk^Zg li^Zdbg` hi^kZmhkl ZoZbeZ[e^ mh

fZbgmZbg^] ma^ \hnkl^ bl Zg] ahp ^__b\b^gm

lahi% `he_ k^eZm^] Zf^gbmb^l Zg] eh\d^k

mZd^ k^l^koZmbhgl'

ma^ lmZ__ bl bg d^^ibg` ieZr^kl fhobg`

Bg abl phkd% a^ \hf^l bg \hgmZ\m pbma

Zehg`'Ë Pabe^ fhlm Zk^gÍm maZm \hg\^kg^]

khhfl' Ghm lnkikblbg`er% [^mp^^g ma^f ma^ mph \hnkl^l l^^ lhf^ 2)%))) khng]l

?HK OBLBMHKL pZgmbg` mh `^m bg Z _^p

Z[hnm `k^^gl _^^l% ma^r Zk^ Zelh ie^Zl^] mh

h_ ieZr Z r^Zk'

khng]l ]nkbg` Z Ehl :g`^e^l oblbm [nm

k^Zebl^ ahp ehp ma^r Zk^' Lmbee% ebd^ fhlm

@k^^gl _^^l Zm Bg]nlmkr Abeel @he_ <en[

mhmZeer ng_ZfbebZk pbma paZm \hnkl^l Zk^

`he_^kl% D^bma aZl hg^ \hfieZbgm3 bmÍl lmbee Z

bg\en]^ `he_ \Zkml Zg] Zk^ ZmmkZ\mbo^' Ma^r

ZoZbeZ[e^% eh\Zel aZo^ Z ln``^lmbhg3 cnlm

\aZee^g`^ mh [k^Zd *))' ■

November 2011

73

74

Essentials

Art

Portfolio

Essentials Art

STROLLING ARTISTS, BEARING iPHONES iPhotography, which uses iPhones and apps to create unique pictures, is growing rapidly and turning into an art form, reports Todd Lappin.

A

M ?BKLM @E:G<>% BM EHHD>=

fZgZ`^k Zm IhlmZ`kZf% Zg bIahg^ Zii

ebd^ Zghma^k makhg` h_ mhnkblml

]^o^ehi^k' ÊBm pZl fZ]^ [r Z [ng\a h_

iZllbg` makhn`a LZg ?kZg\bl\hÍl

LmZg_hk] ikh_^llhkl' BmÍl `k^Zm _hk \k^Zmbg`

<abgZmhpg' R^m hg^ mabg` fZ]^ mabl `khni

laZeehp ]^ima h_ _b^e]'Ë MaZm l^ml h__ Z _k^^&

lmZg] hnm3 >o^krhg^ pZl mZdbg` ib\mnk^l% [nm

_hk&Zee ]bl\nllbhg \hfiZkbg` ma^ [^lm Ziil _hk

gh hg^ pZl nlbg` Z mkZ]bmbhgZe \Zf^kZ' Gh

^]bmbg` iahmhl hg ma^ iahg^'

a^Zor =LEKl p^b`a^] ]hpg g^\d lmkZil' Gh ihbgm&Zg]&lahhm \Zf^kZl ]Zg`e^] _khf pkblml' Bglm^Z]% ^o^krhg^ \Zkkb^] Zg bIahg^ Zg]

[^\Znl^ maZm l^^f^] mhh \hgmkbo^]' R^m fhk^

Fhlm p^k^ LZg ?kZg\bl\h k^lb]^gml pah aZ]

Zg] fhk^% B _^^e maZm mabl mri^ h_ iahmh`kZiar

`Zma^k^] bg <abgZmhpg hg Z pZkf LZmnk]Zr

bl k^Zeer bml hpg mabg`'Ë Ma^ `khpma h_ bIahmh`kZiar aZl [^^g

Z] ah\ `Zma^kbg` h_ bIahg^ iahmh`kZiar

_n^ee^] [r ma^ mahnlZg]l h_ bg^qi^glbo^

^gmanlbZlml pah laZk^ ma^bk ib\mnk^l obZ

iahmh`kZiar Ziil h__^k^] hg :iie^Íl :ii

BglmZ`kZf% ma^ ihineZk bIahg^ iahmh l^kob\^(

Lmhk^' :g]khb] lmhk^l Zelh aZo^ iahmh Ziil'

lh\bZe g^mphkd maZm aZl fhk^ maZg l^o^g

:ii ]^o^ehi^kl aZo^ k^e^Zl^] Zg bfik^llbo^

fbeebhg nl^kl'

ZkkZr h_ mhhel maZm \Zg ]h [Zlb\ k^mhn\abg`

Ma^ mhnkl Zk^ e^] [r ;kbZg Kh[^kml% [^mm^k

© 2011 NEW YORK TIMES NEWS SERVICE

pa^g i^hie^ phne] \Zee bm ÌbIahmh`kZiar%Í

lgZii^] iahmhl pbma `b]]r ^gmanlbZlf'

fhkgbg` mh mZd^ iZkm bg Zg ÌBglmZpZed%Í Zg

November 2011

ÊMa^k^Íl Z g^p Zkm _hkf ^f^k`bg`%Ë a^ lZb] eZm^k bg Zg bgm^kob^p' ÊB nl^] mh k^Z\m [Z]er

mZldl ebd^ ^gaZg\bg` [kb`amg^ll% \eZkbmr Zg]

dghpg mh abl BglmZ`kZf _Zgl Zl =h\mhk

\hgmkZlm% hk lmkZg`^k mkb\dl ebd^ f^k`bg`

IhineZk' Pbma a^ei _khf ma^ BglmZ`kZf Zii%

bfZ`^l hk ]^\hglmkn\mbg` Z iahmh bgmh

=h\mhk IhineZkÍl k^fZkdZ[e^ iahmh`kZial

iZmm^kgl Zg] \hehnkl' I^k\heZmhk% ! *'22"%

aZo^ jnb\der ^lmZ[ebla^] abf Zl Zg bgghoZmhk

_hk bglmZg\^% \hgo^kml bfZ`^l bgmh \hehnk_ne

pah nl^l ma^ bIahg^ Zl Z ihp^k_ne mhhe _hk

fhlZb\l maZm ehhd Zefhlm ebd^ lmZbg^] `eZll'

\k^Zmbo^ ^qik^llbhg% kZma^k maZg Zl Z ih\d^m&

:ghma^k Zii% \Zee^] Bgm^keZ\^k ! )'22" mak^Z]l

lbs^ ieZrmabg`'

mph bfZ`^l mh`^ma^k% ebg^ [r ebg^% mh \k^Zm^

Ma^ fhlm bfihkmZgm iZkm h_ ma^ mhnkl a^ hk`Zgbl^l h\\nkl Z_m^kpZk]% pa^g iZkmb\biZgml `Zma^k Zm Z <abgZmhpg in[ mh k^ob^p ma^

bfZ`^l maZm Zii^Zk Zl b_ ma^r p^k^ ]blieZr^] hg Z obgmZ`^ \hehnk m^e^oblbhg bg g^^] h_ k^iZbk' :fZm^nk bIahmh`kZiar ^oZg`^eblml ebd^

iahmhl' ÊAZo^ rhn mkb^] ma^ Lrgma\Zf Zii8Ë

=h\mhk IhineZk aZo^ \aZgg^ee^] ma^bk

Zld^] =h\mhk IhineZk% ,-% Z \hffngbmr

^gmanlbZlf _hk ln\a Ziil bgmh ^o^gml

75

76

Essentials

Art

Brian Roberts, aka Doctor Popular, takes a picture using his iPhone during an ‘Instawalk’ tour. The tour is an ad hoc gathering of iPhone photography enthusiasts who share their pictures via Instagram, the popular iPhone photo service/social network that has more than seven million users.

maZm ^g\hnkZ`^ [^`bgg^k Zg] o^m^kZg

[kbg` hnm fhk^ h_ Z \khll l^\mbhg h_

bfZ`^&^gaZg\^f^gm mhhel fZd^ bm ^Zlr

iahmh`kZia^kl mh \hfiZk^ ghm^l% laZk^

:nlmbg' Ma^r Zk^ fhk^ lh\bZe% Zg] lhf^

mh laZk^ lfZkmiahg^ iahmh`kZial' Lh\bZe

m^\agbjn^l Zg] lh\bZebl^ pabe^ mZdbg`

i^hie^ ^o^g [kbg` ma^bk db]l'Ë

iahmh&laZkbg` Zelh aZl Z obkZe ^__^\m [r

ib\mnk^l' :] ah\ bIahg^ iahmh pZedl%

Mrlhg Pa^Zme^r% Zg :f^kb\Zg g^pl

^qihlbg` Z pb]^ kZg`^ h_ i^hie^ mh ma^

in[eb\bl^] nlbg` Mpbmm^k% ?Z\^[hhd% [eh`l

^]bmhk pah ebo^l bg Ahg` Dhg` Zg] aZl

dbg]l h_ bfZ`^l maZm \Zg [^ \k^Zm^] nlbg`

Zg] BglmZ`kZf% aZo^ mZd^g ieZ\^ bg Ahg`

hk`Zgbl^] l^o^kZe iahmh pZedl ma^k^% lZb]%

ghmabg` fhk^ maZg ma^ bIahg^ fZgr

Dhg`% G^p Rhkd% L^Zmme^ Zg] :nlmbg%

ÊBmÍl Z[hnm aZobg` _ng Zg] mZdbg` iahmhl'

Zek^Z]r aZo^ bg ma^bk ih\d^ml'

M^qZl% Zfhg` hma^k ieZ\^l'

P^ mkr mh ib\d lihml pa^k^ Z eZk`^ `khni

:e^q LnZk^s% Zg bg_hkfZmbhg m^\agheh`r

?hk lhf^ lfZkmiahg^ nl^kl% ma^ Ì:aZ Í

\Zg ^qiehk^ Zm e^blnk^ Zg] ahi^_neer ghm

fhf^gm \hf^l pa^g ma^r k^Zebl^ ma^

m^\agb\bZg bg :nlmbg% aZl e^] iahmh pZedl

`^m ehlm%Ë a^ lZb]' ÊMa^k^Íl gh \nkkb\nenf%

]^ob\^ \Zg ]h fhk^ maZg cnlm \Zimnk^

_hk mkZ]bmbhgZe iahmh`kZia^kl _hk r^Zkl%

[nm ma^ \hgo^klZmbhg bl nlnZeer ]hfbgZm^]

\kn]^ lgZilahml h_ \Zml hk ib\mnk^l h_

[nm Z_m^k hk`Zgblbg` abl _bklm bIahmh`kZiar

[r mbil% mZ\mb\l Zg] _Zohnkbm^ Zii' P^

]bgg^k' ÊMa^ [b` lab_m aZii^gl pa^g rhn

pZed bg Cner% a^ ghmb\^] maZm bm ZmmkZ\m^] Z

ZepZrl ^g] pbma ]bgg^k hk ]kbgdl'Ë

`h _khf nlbg` ma^ \Zf^kZ mh ]h\nf^gm

o^kr ]b__^k^gm \khp]' ÊK^`neZk iahmh pZedl m^g] mh [^ l^kbhnl%Ë LnZk^s lZb]' Ê;nm bIahg^ pZedl

]Zber eb_^ mh mabgdbg` h_ bm Zl Z mhhe _hk LBFBE:KER% LH<B:E g^mphkdbg` \hf[bg^] pbma lhf^ iahmh _bem^kl Zg]

“For some smartphone users, the ‘Aha!’ moment comes when they realise the device can do more than just capture crude snapshots of cats or pictures of dinner. The big shift happens when you go from using the camera to document daily life to thinking of it as a tool for photography.”

iahmh`kZiar%Ë =h\mhk IhineZk lZb]' Abl ^ibiaZgr h\\nkk^] pa^g a^ [^`Zg ^]bmbg` iahmhl hg abl bIahg^ mh iZll ma^ mbf^ ]nkbg` Zg ahnk&ehg` in[eb\ mkZbg \hffnm^ [^mp^^g LZg ?kZg\bl\h Zg] Lbeb\hg OZee^r% pa^k^ a^ pZl Z ob]^h `Zf^ ]^lb`g^k' Pabe^ ^qi^kbf^gmbg` pbma ]hs^gl h_ iahmh Ziil% a^ ]^o^ehi^] abl lb`gZmnk^ ZiikhZ\a mh bIahg^ iahmh`kZiar3 Bglm^Z] h_ cnlm ^]bmbg` Zg bfZ`^ pbma hg^ Zii% a^ h_m^g kngl Portfolio

www.moet.com

Essentials

Art

“Instead of just editing an image with one app, he often runs it through several apps, one after the other, in a specific sequence. His process generates unusual photographs that betray little evidence that they were created entirely on a mobile phone.” gZmnkZe ^qm^glbhg h_ abl ^qi^kb^g\^ pbma

ebd^ li^\bZebl^] e^gl^l% _bem^kl Zg] eb`ambg`'

rh&rhl% =h\mhk IhineZk lZb]' A^ aZl nl^]

Makhp bg Z i^klhgZe \hfinm^k Zg]

ma^ lZf^ il^n]hgrf _hk r^Zkl Zl Z phke]&

lakbgd&pkZii^] bfZ`^ ^]bmbg` lh_mpZk^

kZgd^] rh&rh fZlm^k' ÊB m^g]^] mh l^^

maZm \Zg \hlm p^ee ho^k /))% Zg] =LEK

Ziil Zl Z l^kb^l h_ mkb\dl maZm rhn lmkbg`

iahmh`kZiar jnb\der [^\hf^l Z o^kr

bm makhn`a l^o^kZe Ziil% hg^ Z_m^k ma^

mh`^ma^k mh \k^Zm^ Z \hf[bgZmbhg%Ë a^

^qi^glbo^ ah[[r'

hma^k% bg Z li^\b_b\ l^jn^g\^' Abl ikh\^ll

^qieZbg^]' A^ h_m^g bg\en]^l ikh]n\mbhg

`^g^kZm^l ngnlnZe iahmh`kZial maZm

ghm^l pbma abl iahmhl hg BglmZ`kZf Zl

Zg] Z__hk]Z[e^ ieZrbg` _b^e] _hk Zlibkbg`

[^mkZr ebmme^ ^ob]^g\^ maZm ma^r p^k^

`nb]Zg\^ _hk _Zgl Zg] phne]&[^ bfbmZmhkl'

iahmh`kZia^kl [^\Znl^ ^o^krhg^

\k^Zm^] ^gmbk^er hg Z fh[be^ iahg^'

ÊLahm pbma ma^ k^`neZk \Zf^kZ Zii%

lmZkml pbma ma^ lZf^ ]^ob\^ Zg] fhlm

ma^g kng makhn`a =^\bf1% ma^g f^k`^]

iahmh`kZiar Ziil \hlm cnlm Z ]heeZk hk mph'

pbmaMkn^A=K%Ë bl Z mrib\Ze ^qZfie^'

H_ \hnkl^% maZm Zelh l^ml ni bIahmh`kZiar

SOURCE: SANDBOX

78

Bg hg^ k^\^gm bfZ`^% a^ mhhd mph ib\mnk^l h_ ma^ ab`a&kbl^ ldrebg^ h_

Ma^ bIahg^% [r \hgmkZlm% bl Z e^o^e

_hk ma^ \kbmb\blf maZm bm bl ghm iahmh`kZiar

]hpgmhpg LZg ?kZg\bl\h' A^ ma^g nl^] ma^ =^\bf1 Zii ! )'22" mh [k^Zd ni ma^

LN<A :II k^\hff^g]Zmbhgl Zk^

Zm Zee [nm ^ll^gmbZeer ebd^ Z ob]^h `Zf^'

iZmm^kg h_ ma^ bfZ`^l% Zg] ma^ Lmkbi^<Zf

bgoZenZ[e^% [^\Znl^ bg Z iZkZ]hqb\Ze pZr

=h\mhk IhineZk [knla^] maZm \kbmbjn^ h__'

Zii ! )'22" mh ^gaZg\^ ma^ o^kmb\Ze ebg^l

ma^ ^qi^glbo^ bIahg^% pab\a lmZkml Zm

h_ ma^ [nbe]bg`l' ?bgZeer% a^ nl^] ma^

*22 !pbma Z mph&r^Zk pbk^e^ll \hgmkZ\m"%

i^hie^ lZr maZm ]b`bmZe iahmh`kZiar

Mkn^A=K Zii ! )'22" mh \hf[bg^ ma^ mph

bl Z o^kr ^`ZebmZkbZg iahmh`kZiar ]^ob\^'

pZlgÍm k^Zeer Zkm%Ë a^ lZb]' ÊMa^k^ pbee

bfZ`^l Zg] \k^Zm^ Z Ì`ahlmbg`Í ^__^\m'

Pbma mkZ]bmbhgZe \Zf^kZl% Z]oZg\^]

ZepZrl [^ k^Z\mbhg \hnie^] pbma \r\e^l h_

m^\agbjn^l h_m^g k^jnbk^ ^qi^glbo^ `^Zk

mkZ]bmbhgZeblf Zg] k^oboZe'Ë ■

Mabl l^kbZe&^]bmbg` m^\agbjn^ pZl Z

Ê?bo^ r^Zkl Z`h% rhn h_m^g a^Zk]

Portfolio

DUBAI UAE WAFI CITY, +971 4 3244223 DUBAI MALL, +971 4 4341406

Essentials

Cuisine

A NEW DIRECTION Chef Thierry Marx is always keen to take on new challenges. At the newly-opened Sur Mesure restaurant he is aiming to extend the boundaries of French cooking, reports Scott Adams.

T

A:GDL MH ABL K>LI><M ?HK :lbZg \nblbg^% \hf[bg^] pbma abl ?k^g\a khhml Zg] fhngmbg` bgm^kgZmbhgZe _Zf^%

bm bl gh phg]^k maZm ma^ FZg]Zkbg Hkb^gmZe Ahm^e @khni aZ] Mab^kkr FZkq _bkfer bg bml lb`aml pa^g ehhdbg` _hk Z \a^_ mh a^Z] ma^ dbm\a^g Zg] ma^ _bg^ ]bgbg` k^lmZnkZgm Lnk F^lnk^ Zm ma^bk g^per& hi^g^] IZkbl ahm^e hg Kn^ LZbgm Ahghk ' Ma^ Ziihbgmf^gm \Zf^ ]bk^\mer _khf >]hnZk] >mm^]`nb È `khni \ab^_ ^q^\nmbo^ h_ ma^ bgm^kgZmbhgZe ahm^e `khni maZm aZl bml a^Z]jnZkm^kl bg Ahg` Dhg`' ÊGhmabg` Zm FZg]Zkbg Hkb^gmZe aZii^gl [r \aZg\^%Ë lZrl @bee^l Anf^Zn% ob\^ ik^lb]^gm h_ lZe^l _hk Lhnma^kg >nkhi^' Ê<a^_ Mab^kkr pZl \ahl^g li^\b_b\Zeer _hk Lnk F^lnk^ [^\Znl^ h_ abl bgghoZmbo^ ?k^g\a \nblbg^ \hf[bg^] pbma Z eho^ h_ ma^ \nemnkZe Zg] `Zlmkhghfb\ oZen^l h_ :lbZ% pab\a Zk^ Z \hkg^k lmhg^ h_ FZg]Zkbg Hkb^gmZeÍl fZgb_^lmh'Ë <a^_ Mab^kkr aZ] ebmme^ a^lbmZmbhg bg fZdbg` ma^ fho^ mh IZkbl Zg] l^m ni Z dbm\a^g' ÊBÍo^ dghpg ma^ FZg]Zkbg Hkb^gmZe [kZg] _hk fZgr r^Zkl% [nm B Zf iZkmb\neZker _ZfbebZk pbma ma^ ahm^el bg Ahg` Dhg` Zg] ;Zg`dhd%Ë a^ lZrl Zl p^ lbm bg ma^ enla `Zk]^g h_ ma^ ahm^eÍl \^gmkZe \hnkmrZk] cnlm f^mk^l

© 2011 NEW YORK TIMES NEWS SERVICE

80

_khf Lnk F^lnk^' ÊPaZm aZl ZepZrl ]^eb`am^] Zg] bglibk^] f^ ]nkbg` fr lmZrl bg Zgr h_ ma^ FZg]Zkbg Hkb^gmZe ahm^el bl ma^ anfZg ZiikhZ\a ma^r aZo^' I^hie^ Zk^ mk^Zm^] Zl i^hie^ Zg] ma^k^ bl Z `k^Zm ]^Ze h_ k^li^\m _hk ^Z\a bg]bob]nZe'Ë :lbZg oZen^l Zk^ bfihkmZgm mh <a^_ Mab^kkr' :l Z ikZ\mb\bg` ;n]]ablm a^ oblbml Z fhgZlm^kr Portfolio

81

mh ma^ ghkma h_ Drhmh bg CZiZg ^Z\a r^Zk'

@Zlmkhghfr f^gn' ÊB ]hgÍm ebd^ mabl m^kf

ng]^klmZg] ahp ma^ eZpl h_ iarlb\l Zg]

Ê;n]]ablf aZl bg_en^g\^] fr \hhdbg`

hk ma^ fZkd^mbg` ghgl^gl^ maZm ma^ ik^ll

l\b^g\^ \Zg ^gaZg\^ paZm `h^l hg bg ma^

bg ln[me^ [nm bfihkmZgm pZrl' B ghp ehhd

aZl bgo^gm^]%Ë a^ ^qieZbgl' Ê<hhdbg` bl

dbm\a^g Zg] bl ik^l^gm^] hg ma^ ieZm^'

fhk^ mh gZmnk^ Zg] aZo^ `k^Zm^k k^li^\m

fhe^\neZk% cnlm ma^ lZf^ Zl ^o^krmabg` ^el^

_hk ma^ bg`k^]b^gml B nl^%Ë a^ ^qieZbgl' ÊB

bg mabl phke]'Ë Ahp^o^k <a^_ Mab^kkr aZl

\a^_ mh Zkkbo^ bg ma^ ?k^g\a \ZibmZe Zg] l^m

aZo^ Zg bg\k^Zl^] l^gl^ h_ l^e_&ZpZk^g^ll

\ahl^g mh \Zee abl lfZee k^l^Zk\a dbm\a^g

ni Z k^lmZnkZgm [^Zkbg` abl lb`gZmnk^' Abl

pab\a Zeehpl f^ mh bgm^kik^m fr ]bla^l

bg IZnbeeZ\ Z ÌeZ[hkZmhkrÍ Zg] ghp aZl Z

chnkg^r aZl mZd^g abf makhn`a Ahg` Dhg`%

bg Z Ì\e^Zg^kÍ pZrÍ'Ë Pa^g a^Íl ghm bg

Ì_hh]eZ[Í bg Kn^ ;hnehb bg IZkbl' ÊMa^l^ mph

Lbg`Zihk^% MaZbeZg]% CZiZg% :nlmkZebZ Zg]

ma^ dbm\a^g% \a^_ Zelh ehhdl mh :lbZ _hk

\^gmk^l Zk^ pa^k^ fr m^Zf Zg] B phkd hg

ma^ ;hk]^Znq k^`bhg pa^k^ a^ pZl k^\^gmer

k^eZqZmbhg' ÊBÍo^ [^^g ikZ\mb\bg` D^g]h

ikh]n\m \hfihlbmbhg% \hhdbg` ia^ghf^gZ

\a^_ Zm ma^ mph Fb\a^ebg lmZkk^] k^lmZnkZgm

Zg] Cn]h _hk fZgr r^Zkl ghp%Ë a^ k^o^Zel'

Zg] ieZr pbma _hh] m^qmnk^l%Ë a^ ]bone`^l'

bg ma^ <aZm^Zn <hk]^beeZg&;Z`^l'

ÊMa^l^ mph CZiZg^l^ fZkmbZe Zkml ikhob]^

A^ aZl Zelh lhn`am ma^ ^qi^km Z]ob\^ h_

f^ pbma Z lhnk\^ h_ libkbmnZe i^Z\^ Zg]

iarlb\blm KZiaZ e AZnfhgm mh a^ei abf

BmÍl [^^g Z ehg` khZ] _hk mabl `eh[^mkhmmbg`

ÊFr mkZo^el Zkhng] ma^ phke] aZo^ `bo^g f^ `k^Zm bglibkZmbhg mh \k^Zm^ ÌieZg^mZkr

bgm^kgZe [ZeZg\^'Ë GhmpbmalmZg]bg` \a^_ Íl ihbl^] Zg] mkZgjnbe ^qm^kbhk% ma^k^ bl Z [n[[ebg` \Zne]khg h_ \k^Zmbobmr bglb]^ abf' :m Zefhlm .)% Zg] pbma kn``^] `hh] ehhdl È fZgr i^hie^ lZr maZm a^ \hne] [^ Z ehhdZebd^ _hk :f^kb\Zg Z\mhk ;kn\^ Pbeebl È a^ aZl [^\hf^ hg^ h_ ma^ mhi \a^_l bg ?kZg\^ Zg] aZl [^^g `bo^g ma^ fhgbd^k h_ ÌMa^ @Zeeb\ A^lmhg ;enf^gmaZeÍ ]n^ mh abl bgm^k^lm bg% paZm ma^ ik^ll eho^l mh ]^l\kb[^ Zl% Fhe^\neZk @Zlmkhghfr' ÊB aZo^ Z `k^Zm ]^Ze h_ k^li^\m Zg] Z]fbkZmbhg _hk A^lmhg ;enf^gmaZe' A^ bl Z `k^Zm \a^_ Zg] o^kr hi^g fbg]^]%Ë a^ Z]fbml pa^g Zld^] Z[hnm ma^ >g`ebla \a^_ pah hi^g^] =bgg^k [r A^lmhg ;enf^gmaZe bg ma^ FZg]Zkbg Hkb^gmZe bg Ehg]hg ^Zkeb^k mabl r^Zk' ÊAbl ln\\^ll \hf^l _khf abl k^li^\m _hk [hma fh]^kg Zg] \eZllb\ \hhdbg` lmre^l Zg] a^ _bg]l gh \hg_eb\m [^mp^^g ma^f% hk bg \hf[bgbg` ma^ mph%Ë a^ Z]]l ^fiaZmb\Zeer' <a^_ Mab^kkr laZk^l mabl lZf^ iabehlhiar Zg] [^eb^o^l maZm d^^ibg` Zg hi^g fbg] pa^g \hhdbg` bl iZkZfhngm' Jnhmbg` hg^ h_ ?kZg\^Íl `k^Zm^lm \a^_l% IZne ;h\nl^ ÊBe gÍrZ jnÍng^ l^ne^ \nblbg^% eZ [hgg^Ë !Ma^k^ bl hger hg^ lmre^ h_ \hhdbg`% ma^ `hh] hg^" a^ k^bm^kZm^l ma^ bfihkmZg\^ h_ _e^qb[bebmr bg \hhdbg` Zg] ngik^cn]b\^] b]^Zel pa^g bm \hf^l mh \k^Zmbg` g^p ]bla^l' PA>G JN>LMBHG>= Z[hnm abl iZkmb\biZmbhg bg ma^ Fhe^\neZk @Zlmkhghfr fho^f^gm% a^ bl jnb\d mh ihbgm hnm maZm gh \a^_ aZl ^o^k lb`g^] Z Fhe^\neZk November 2011

Chef Thierry made sure that Sur Mesure’s dining room is a totally white space to create an oasis of calm without a notion of time.

82

Essentials

Cuisine

\hhdbg`Í%Ë a^ lZrl' Ê>o^kr \nemnk^ Zg]

pZgm^] mh [^ iZkm h_ maZm phke]%Ë a^ k^\Zeel'

*22/ Zg] ma^ l^\hg] bg +)))% pab\a a^

\hngmkr aZl lhf^mabg` mh h__^k Z `hh]

<a^_ Mab^kkr p^gm hg mh lmn]r [k^Z] Zg]

fZbgmZbg^] ngmbe a^ e^_m _hk IZkbl mabl r^Zk'

\hhd' Rhn cnlm aZo^ mh hi^g rhnk ^r^l

iZlmkr fZdbg` [^_hk^ fhobg` bgmh ma^

Zg] ^Zkl Zg] mZd^ ghmb\^'Ë Abl _Zl\bgZmbhg

dbm\a^gl h_ ma^ _Zf^] k^lmZnkZgml E^]hr^g%

[^ `ZkeZg]^] pbma Z lmZk% \a^_ bl jnb\d

pbma ma^ ^qhmb\ bl ghmabg` g^p' :l Z \abe]%

CZfbg% MZbee^o^gm Zg] :eZbg <aZi^e' A^

mh ihbgm hnm ma^ h[lmZ\e^l a^ _Z\^l' ÊP^

ebobg` bg IZkbl bg ma^ eZm^ *2/)l% a^ pZl

khl^ ni makhn`a ma^ kZgdl mh <a^_ ]^

aZo^ mh \hgobg\^ ma^ o^kr ]^fZg]bg`

bgmkh]n\^] mh Z oZlm kZg`^ h_ \nebgZkr

<nblbg^ Zg] abl phkd pZl _bklm k^\h`gbl^]

IZkblbZg \eb^gm^e^%Ë a^ ^qieZbgl' ÊMa^k^

l^glZmbhgl' ÊB `k^p ni bg ;^ee^obee^% Z

pbma Z Fb\a^ebg lmZk bg *211 Zm OZe Kh\

bl Zek^Z]r Z an`^ h__^kbg` h_ Fb\a^ebg

phkdbg` \eZll Zk^Z h_ ghkma&^Zlm IZkbl%Ë

bg Mhnkl' :_m^k fhobg` mh <a^oZe ;eZg\

lmZkk^] k^lmZnkZgml bg IZkbl% Zg] bmÍl

a^ lZrl' ÊHg fr pZr ahf^ _khf l\ahhe

bg Gbf^l a^ Z\ab^o^] Zghma^k lmZk' Hg\^

bfihkmZgm maZm p^ _bg] hnk hpg in[eb\

BÍ] pZed iZlm% Zg] bg^obmZ[er ebg`^k% g^Zk

Z`Zbg hg ma^ fho^% a^ l^m ni Z dbm\a^g bg

Zg] ieZ\^ bg ma^ \bmr'Ë <a^_ Mab^kkr ahi^l

ma^ MngblbZg d^[Z[ lahil Zg] ma^ MaZb

<hk]^beeZg ;Z`^l cnlm Z lahkm ]kbo^ _khf

mh ZmmkZ\m ma^ ÊZ]o^gmnkhnl `hnkf^m pah

k^lmZnkZgml maZm ebg^] ma^ lmk^^m% iZnlbg`

;hk]^Znq' Abl _bklm lmZk ma^k^ \Zf^ bg

bl pbeebg` mh ^qi^kbf^gm Zg] ]bl\ho^k

Pa^g Zld^] b_ Lnk F^lnk^ pbee Zelh

mh [k^Zma^ bg ma^ ^qhmb\ ZkhfZl'Ë <A>? MAB>KKR Zelh k^f^f[^kl ahp ma^ IZkblbZg [Zd^k% ;^kgZk] @ZgZ\aZn]% bglibk^] abf mh `^m bgoheo^] bg \hhdbg`' ÊB nl^] mh pZed iZlm abl [Zd^kr ^o^kr ]Zr pbma ln\a r^Zkgbg`' Ma^ lf^eel _khf ma^ ho^gl l^^f^] mh i^g^mkZm^ fr fbg] Zg] B

“We have to convince the very demanding Parisian clientele,” he explains. “There is already a huge offering of Michelin starred restaurants in Paris, and it’s important that we find our own public and place in the city.”

Sur Mesure offers a choice of set menus with either five or nine dishes. Each menu has a carefully planned flavour and text progression.

Portfolio

84

Essentials

Cuisine

The newly-opened Mandarin Oriental Hotel in Paris is situated at a prime location on Rue St Honoré.

Innovation is key at Sur Mesure. Here veal is served between toasted bread and accompanied by green apple fritters.

bgghoZmbo^ \hhdbg` makhn`a ZoZgm&

khng]^] ^qi^kb^g\^ pa^k^ ma^ _eZohnk Zg]

`Zk]^ m^qmnk^l Zg] m^fi^kZmnk^l Zg]

m^qmnk^ ikh`k^llbhg bl \Zk^_neer mahn`am

pa^k^ ma^ \hg_eb\m [^mp^^g mkZ]bmbhg

hnm _hk fZqbfnf ie^Zlnk^'Ë

Zg] bgghoZmbhg Zk^ ghg&^qblm^gm'Ë

:fhg` ma^ fZgr \nebgZkr ]^eb`aml bl hg^ h_ <a^_ Mab^kkrÍl \eZllb\ ]bla^l%

Chef Thierry was awarded his first Michelin star in 1988 at Roc en Val in Tours, and another at Cheval Blanc in Nîmes in 1991.

At Château Cordeillan-Bages he held two Michelin stars since 1999.

“The choices I have made provide a rounded experience where the flavour and texture progression is carefully thought out for maximum pleasure.”

LNK F>LNK> bl ihlbmbhg^] ]bl\k^m^er

ma^ Kblhmmh ]^ LhrZ' ÊB Z]hk^ lhr [^Zgl%

h__ ma^ [Zk Zk^Z hg ma^ `khng] _ehhk h_ ma^

[^\Znl^% iZkZ]hqb\Zeer% bml g^nmkZe mZlm^

enqnkbhnl% \hgm^fihkZkr&lmre^] FZg]Zkbg

Zeehpl _hk bgghoZmbhg%Ë a^ ^qieZbgl' ÊBg fr

Hkb^gmZe ahm^e% Zg] ikhob]^l fZqbfnf

lhr [^Zg kblhmmh% ma^ phg]^k_ne m^qmnk^

ikboZ\r _hk ma^ -) ikbobe^`^] ]bg^kl' ÊB

\hf^l _khf ma^ lhr [^Zg% [nm ma^ _eZohnkl

pZgm^] Z mhmZeer pabm^ liZ\^ _hk ma^ ]bgbg`

h_ ma^ hrlm^k cnb\^ Zg] mkn__e^% pab\a B Z]]%

khhf% hg^ pab\a bl ]hfbgZm^] [r \Zef

Zk^ Z\\^gmnZm^]'Ë Mahl^ ehhdbg` mh mkr Z

Zg] pa^k^ ma^k^ bl gh ghmbhg h_ mbf^%Ë

mhmZeer g^p ]bla lahne] hk]^k ma^ H^n_

^qieZbgl \a^_' Ma^ bgm^kbhk bl ma^ phkd

{\eZm % Z ieZr_ne ^`` ]bla' PaZm ehhdl ebd^

h_ IZmkb\d Chnbg Zg] LZgcbm FZgdn pah

_kb^] ^`` aZl [^^g bg _Z\m [Zd^] lehper

\k^Zm^] `^gme^ \nko^l Zg] m^qmnk^l nlbg`

Zm ik^\bl^er /+ < mh Z\ab^o^ Z lh_m o^eo^mr

_he]^]% eZr^k^] Zg] \nm \ehma hg ma^ pZeel

m^qmnk^ Zg] `ehllr ^qm^kbhk'

mh ]^\hkZm^ hg^ h_ IZkblÍ fhlm [^Znmb_ne \hgm^fihkZkr ]bgbg` khhfl' :m Lnk F^lnk^ <a^_ Mab^kkr h__^kl

Mab^kkr FZkq Zg] abl g^p k^lmZnkZgm bg IZkbl Zk^ [hma k^ohenmbhgZkr' Abl bg\^llZgm l^Zk\a _hk g^p \nebgZkr ^qi^kb^g\^l

ma^ ]bg^k Z \ahb\^ h_ l^m f^gnl pbma

Zg] Z[bebmr mh ln\\^ll_neer ^qm^g] ma^

^bma^k _bo^ hk gbg^ ]bla^l ikb\^] Zm Ó0.

[hng]Zkb^l h_ ?k^g\a \hhdbg` fZd^ Lnk

Zg] Ó*1)' ÊB pZgm^] i^hie^ mh [^ Z[e^ mh

F^lnk^ Zg ^ll^gmbZe ihkm h_ \Zee _hk mahl^

mZlm^ Z l^e^\mbhg h_ fr phkd%Ë a^ ^qieZbgl'

pah Zk^ d^^g mh l^^ bg pab\a ]bk^\mbhg

Ê:g] ma^ \ahb\^l B aZo^ fZ]^ ikhob]^ Z

fh]^kg ?k^g\a \hhdbg` bl a^Z]bg`' ■ Portfolio

A RACING MACHINE ON THE WRIST

CALIBER RM 028 DIVERâ&#x20AC;&#x2122;S WATCH Automatic winding movement Adjustable rotor geometry Power reserve 55 h Bottom plate, bridges & balance cock made of titanium Double barrel system Eight-point-star-shaped torque and spline screws in grade 5 titanium for the bridges and case Date display at 7 oâ&#x20AC;&#x2122;clock Unique tripartite case Bezel turning unidirectionally following ISO 6425 norm Interior flanges in carbon fiber Water resistant to 300 meters Available in titanium with screwed titanium lugs and a rubber strap

www.richardmille.com

Essentials

86

Science

DAREDEVILS WITH DEEP AMBITIONS

We know less about the oceans’ deep trenches than we do about the moon. That is set to change as wealthy entrepreneurs fund new expeditions to plumb the ocean depths, reports William Broad.

bg\en]^ <Zf^khg% Zbkebg^ fh`ne

]Zk^]^obel bl l^^dbg` mh ieng`^

Kb\aZk] ;kZglhg Zg] bgm^kg^m `nkn >kb\

makhn`a g^Zker ** dbehf^mk^l

AnfZgl aZo^ eZb] ^r^l hg ma^

L\afb]m' >Z\a bl [nbe]bg`% ieZggbg` mh

<aZee^g`^k =^^i cnlm hg\^% aZe_ Z \^gmnkr

h_ l^ZpZm^k mh ma^ [hmmhf h_ Z kh\dr

[nbe] hk _bgZg\bg` ma^ \hglmkn\mbhg h_

Z`h% bg Z NL GZor o^ll^e' : pbg]hp

\aZlf bg ma^ p^lm^kg IZ\b_b\ maZm bl

fbgbln[fZkbg^l f^Zgm mh mkZglihkm ma^f%

\kZ\d^] hg ma^ pZr ]hpg' Ma^ eZg]bg` hg

o^be^] bg i^ki^mnZe ]Zkdg^ll' Bm bl ma^

ma^bk _kb^g]l Zg] l\b^gmblml bgmh ma^ ]^imal'

ma^ [hmmhf lmbkk^] ni lh fn\a hhs^ maZm

h\^ZgÍl ]^^i^lm lihm' Ma^ _hk[b]]bg`

>gmk^ik^g^nkl mZed h_ mZdbg` mhnkblml

ma^ mph ]bo^kl \hne] l^^ ebmme^ Zg] mhhd gh

ieZ\^% dghpg Zl ma^ <aZee^g`^k =^^i% bl

]hpg Zl p^ee' Ma^ o^ab\e^l% f^Zgm mh ahe]

ib\mnk^l' Ma^r lmZr^] cnlm +) fbgnm^l'

lh _Zk k^fho^] _khf ma^ pZkfbg` kZrl

hg^ mh mak^^ i^hie^% Zk^ ^lmbfZm^] mh \hlm

h_ ma^ lng maZm bml m^fi^kZmnk^ aho^kl

Zgrpa^k^ _khf 0 fbeebhg mh -) fbeebhg'

g^Zk _k^^sbg`'

Ma^ _bklm ]bo^ bl l\a^]ne^] _hk eZm^k

?hkZrl mh e^ll^k ]^imal aZo^ fnembieb^]' Lbg\^ ma^ ]bl\ho^kr h_ ma^ MbmZgb\ Zm ma^ [hmmhf h_ ma^ Ghkma

mabl r^Zk' Lbg\^ l^\k^\r Zg] m^\agb\Ze

:meZgmb\ bg *21.% ang]k^]l h_ ^qiehk^kl%

ZfZsbg` h\^Zg ^qiehkZmbhg [nm liZ\^%

ng\^kmZbgmr lnkkhng] fZgr h_ ma^

mhnkblml Zg] fhob^fZd^kl !bg\en]bg`

mhh%Ë CZf^l <Zf^khg% ma^ ]bk^\mhk h_

o^gmnk^l% h\^Zgh`kZia^kl lZr ma^

<Zf^khg" aZo^ oblbm^] ma^ phke]Íl fhlm

:oZmZk% MbmZgb\ Zg] Ma^ :[rll% lZb] bg

l\a^]ne^l fZr p^ee \aZg`^'

_Zfhnl labipk^\d' Bm eb^l fhk^ maZg

ÊPa^g B pZl Z db]% B eho^] ghm hger

Zg bgm^kob^p' ÊB \Zg mabgd h_ gh `k^Zm^k

Ma^ knla bl aZii^gbg` ghp bg iZkm

,'+* dbehf^mk^l ]hpg' Ma^ <aZee^g`^k =^^i Zg] lbfbeZk

_ZgmZlr maZg mh [^ Zg ^qiehk^k Zg] l^^

[^\Znl^ h_ Z]oZg\^l bg fZm^kbZel% [Zmm^kb^l

paZm gh anfZg ^r^ aZl l^^g [^_hk^'Ë

Zg] ^e^\mkhgb\l% pab\a Zk^ ehp^kbg`

k^\^ll^l Zk^ iZkm h_ Z oZlm lrlm^f h_

ma^ \hlm Zg] kZblbg` ma^ \ZiZ[bebmb^l h_

l^Z[^] mk^g\a^l maZm \kbll\khll ma^

mh ebo^ ma^bk ]k^Zfl [^\Znl^ h_

ln[f^klb[e^l' Lmbee% ma^ \aZee^g`^l Zk^

`eh[^' Ma^ ]^^i^lm Zk^ _hng] bg ma^

ma^bk ^qmkZhk]bgZkber ]^^i ih\d^ml'

_hkfb]Z[e^' AZk]^lm mh [nbe] Zk^ ma^ \k^p

p^lm^kg IZ\b_b\' Ho^k ma^ ]^\Z]^l%

Lb`gb_b\Zgmer% ma^bk Zf[bmbhgl _Zk

\hfiZkmf^gml% pahl^ pZeel fnlm [^ o^kr

[bheh`blml aZo^ `ebfil^] ma^bk

^q\^^] mahl^ h_ ma^ phke]Íl l^Z_Zkbg`

mab\d% lmkhg` Zg] ik^\bl^er fZgn_Z\mnk^]

bgaZ[bmZgml [r ehp^kbg` ]k^]`^l hg

gZmbhgl% pab\a aZo^ gh ieZgl mh l^g]

mh pbmalmZg] mhgg^l h_ \knlabg` ik^llnk^'

ehg` ebg^l' Ni aZo^ \hf^ mahnlZg]l h_

i^hie^ lh ]^^i'

=^lb`g^kl Zk^ nlbg` ghm hger mkZ]bmbhgZe

[bsZkk^&ehhdbg` phkfl% \knlmZ\^Zgl Zg]

lm^^e [nm ln\a ng^qi^\m^] fZm^kbZel Zl

l^Z \n\nf[^kl' Fhk^ k^\^gmer% ng]^kl^Z

Ma^ phne]&[^ ^qiehk^kl \Zg Z__hk]

© 2011 NEW YORK TIMES NEWS SERVICE

lia^k^l h_ ik^llnk^&k^lblmZgm `eZll'

Ma^ [beebhgZbk^l Zg] fbeebhgZbk^l

Portfolio

ILLUSTRATION: TARAK PAREKH

:

G>P @>G>K:MBHG H?

87

kh[hml aZo^ _bef^] lpZkfl h_ ^^el Zg]

: ?>P p^^dl eZm^k% bg eZm^ :ikbe% Zghma^k

`ahlmer _bla% ma^bk mZbel ehg` Zg] lbgnhnl'

m^Zf p^gm in[eb\' Bm ngo^be^] ieZgl%

Bg ^Zker :ikbe% ;kZglhg a^e] Z g^pl

kZma^k maZg Z g^Zker \hfie^m^ o^ab\e^' Ma^

\hg_^k^g\^ bg G^pihkm ;^Z\a% <Zeb_hkgbZ%

\hfiZgr% Mkbmhg Ln[fZkbg^l% [Zl^] bg O^kh

mh ngo^be abl ln[f^klb[e^' ÊMa^ eZlm `k^Zm

;^Z\a% ?ehkb]Z% fZd^l mbgr ln[f^klb[e^l

\aZee^g`^ _hk anfZgl%Ë lZb] ;kZglhg% ma^

pbma Z\kreb\ i^klhgg^e lia^k^l maZm

_hng]^k h_ Obk`bg :meZgmb\ Zg] Obk`bg

\Zkkr mph i^hie^ ]hpg fhk^ maZg aZe_

@ZeZ\mb\% Êbl mh ^qiehk^ ma^ ]^imal h_ hnk

Z dbehf^mk^ hk fhk^' Ma^ \e^Zk lia^k^l

ieZg^mÍl h\^Zgl'Ë

ikhob]^ fn\a [^mm^k ob^pbg` maZg ma^ mbgr

Abl lheh \kZ_m% g^Zker .'. f^mk^l ehg`% ehhd^] ebd^ Z pabm^&Zg]&[en^ ZbkieZg^ pbma

ihkmahe^l h_ mkZ]bmbhgZe ln[f^klb[e^l' Ma^ \hfiZgr Zgghng\^] maZm bm pZl

lmn[[r pbg`l Zg] Z \h\dibm' Ma^ \nko^ h_

k^Z]r mh [nbe] Z ln[f^klb[e^ mh \Zkkr mak^^

ma^ pbg`l bl f^Zgm mh ]kbo^ ma^ o^ab\e^

i^hie^ bgmh ma^ <aZee^g`^k =^^i' Ma^

]hpgpZk] Zl bm li^^]l makhn`a ma^ pZm^k%

o^ab\e^Íl i^klhgg^e lia^k^ È +'+1 f^mk^l

kZma^k maZg nipZk]% Zl pbma Zg ZbkieZg^'

bg ]bZf^m^k È phne] [^ fZ]^ ^gmbk^er h_

@kZaZf AZpd^l% ma^ \kZ_mÍl ]^lb`g^k

`eZll Zg] hi^g ebd^ Z \eZfla^ee mh Z]fbm

Zg] Z o^m^kZg fZd^k h_ ng]^kl^Z

iZll^g`^kl' @eZll fb`am l^^f _kZ`be^' ;nm

o^ab\e^l% lZb] bg Zg bgm^kob^p maZm fhk^

Zl ik^llnk^l kbl^% lZb] E' ;kn\^ Chg^l% ma^

\hgl^koZmbo^ ]^lb`gl p^k^ ihllb[e^ [nm

\hfiZgrÍl \ab^_ ^q^\nmbo^% Êbm `^ml lmkhg`^k'Ë

maZm abl `hZe pZl Êmh Z]oZg\^ ma^ lmZm^ h_

A^ lZb] mph i^hie^ È Z [beebhgZbk^ Zg] Z

ma^ Zkm'Ë Ma^ pbg`^] \kZ_m Zg] bml fhma^k

g^Zk [beebhgZbk^ È p^k^ mZedbg` l^iZkZm^er

labi \hlm Zg ^lmbfZm^] *0 fbeebhg' Ma^

Z[hnm [nrbg` hg^ hk mph h_ ma^ \kZ_m% ^Z\a

ln[f^klb[e^ bl l\a^]ne^] mh ieng`^ ]^^i

\hlmbg` *. fbeebhg'

mabl r^Zk% bml ibehm Z \hee^Z`n^ h_ ;kZglhg'

: \hfiZgr [kh\ank^ lZrl bgo^lmhkl \Zg

Graham Hawkes is a veteran designer and maker of undersea vehicles. His winged craft is financed by Richard Branson and is scheduled for tests later this year.

PHOTOS ON THIS PAGE: GETTY IMAGES

Chris Welsh (left) and Richard Branson at the Virgin Media Group announcement at the Newport Harbour Yacht Club in California.

Welsh will pilot the submersible during the attempt to reach the bottom of the Challenger Deep.

November 2011

88

Essentials

Science

^qi^\m mh \aZk`^ +.)%))) Z l^Zm _hk mhnkl

lia^k^ pZl cnlm *'+ f^m^kl pb]^ Zg] phne]

h_ ma^ <aZee^g`^k =^^i'

Z\\hffh]Zm^ cnlm hg^ i^klhg'

<Zf^khg% ma^ fZd^k h_ Aheerphh]

Ma^ lia^k^ ng]^kp^gm Z ln\\^ll_ne

[nhrZg\r Zg] fZkhhg bm hg ma^ [hmmhf' ÊBmÍl ghm ebd^ rhn \Zg \Zee ni :: mh \hf^ `^m rhn%Ë a^ lZb]'

[eh\d[nlm^kl% aZl d^im Z ehp ikh_be^ Zg]

ik^llnk^ m^lm bg L^im^f[^k +))2%

[Zl^] abl ^__hkm bg :nlmkZebZ' :[hnm _bo^

<Zf^khg lZb]' A^ lZb] abl m^Zf aZ]

_befbg`% <Zf^khg lZb]' =^libm^ k^ihkml

r^Zkl Z`h% a^ _hkf^] Z m^Zf maZm aZl

ho^k\hf^ fZchk ikh[e^fl pbma _hZf

maZm ma^ o^ab\e^ fb`am [^ bgoheo^] bg Zg

[^^g jnb^mer [nbe]bg` Z ln[f^klb[e^

f^Zgm mh [nhr ma^ a^Zor lia^k^3 >Zker

h\^Zgb\ l^jn^e mh :oZmZk% a^ bglblm^] maZm

Zehg` mkZ]bmbhgZe ebg^l% hger lfZee^k' Bg

_hZf \knf[e^] ng]^k ik^llnk^ m^lml%

ma^ ]^^i \kZ_m aZ] Êghmabg` mh ]h pbma fr

Zg bgm^kob^p% a^ lZb] bml lm^^e i^klhgg^e

mak^Zm^gbg` mh kh[ ma^ ln[f^klb[e^ h_

_^Zmnk^ eb_^Ë È mahn`a Z ]h\nf^gmZkr hk

Ma^ m^Zf bl [nbe]bg` \Zf^kZl _hk ,&=

Portfolio

89

James Cameron is also financing an attempt to reach the bottom of the Challenger Deep. Cameron made extensive use of submersibles while filming the wreck of the Titanic at 3,800 metres depth.

mph fb`am [^ _hkma\hfbg`' ÊMa^ hger mabg`

Z]]^]% a^ Zg] abl m^Zf pbee ]bo^ bg ma^

_bgZg\^] ma^ ]^o^ehif^gm h_ Zg Z]oZg\^]

bm aZl mh ]h pbma :oZmZk%Ë a^ lZb] h_ ma^

p^lm^kg IZ\b_b\ *+ mh *. mbf^l' Ma^ `hZe

ln[f^klb[e^ ]^lb`g^] [r =^^i H\^Zg

o^ab\e^% Êbl maZm bmÍl lehpbg` f^ ]hpg'Ë A^

bl mh ienf[ ghm hger ma^ <aZee^g`^k

>qiehkZmbhg Zg] K^l^Zk\a% Z \hfiZgr hg

lZb] ma^ \kZ_m \hlm 0 fbeebhg mh 1 fbeebhg%

=^^i [nm Zelh ma^ Mhg`Z Zg] D^kfZ]^\

:eZf^]Z BleZg] bg LZg ?kZg\bl\h ;Zr' Bml

Zg] maZm \aZkm^kbg` Z fhma^k labi _hk ma^

Mk^g\a^l% pab\a eb^ ghkma h_ G^p S^ZeZg]'

_hng]^k% LreobZ >Zke^% bl Zg h\^Zgh`kZia^k

^qi^]bmbhg phne] kng _khf ,)%))) mh

Ma^ _beffZd^k Z]]^] maZm a^ pZl mZedbg`

Zg] Z _hkf^k \ab^_ l\b^gmblm h_ ma^

-)%))) Z ]Zr'

mh h\^Zgb\ bglmbmnm^l Z[hnm ]^o^ehibg`

GZmbhgZe H\^Zgb\ Zg] :mfhlia^kb\

ehg`&m^kf k^eZmbhglabil _hk nl^ h_ ma^

:]fbgblmkZmbhg' ÊP^ p^k^ ikhn] mh a^ei

ln[f^klb[e^' ÊP^Ío^ `hmm^g Z ik^mmr

a^k eZng\a ma^ ikhc^\m%Ë a^ lZb]' ÊG^p

k^lhng]bg` k^lihgl^ _khf ma^ l\b^g\^

m^\agheh`b^l Zk^ g^^]^] mh ^qiehk^% fZi%

<Zf^khg lZb] m^lm ]bo^l p^k^ l\a^]ne^] _hk ^Zker g^qm r^Zk' G^qm lnff^k% a^

\hffngbmr%Ë a^ lZb]% Ê[^\Znl^ ma^r aZo^ ln\a ebfbm^] _ng]bg` Zg] Z\\^ll mh Triton Submarines is building a $15 million submersible that can seat two people.

ma^l^ ]^^i ^gobkhgf^gml'Ë

fZkbg^ eb_^'Ë Ma^ Z]oZg\^l% a^ Z]]^]% Êpbee a^ei ^o^krhg^ Zg] ^o^krmabg` hg ^Zkma'Ë Ma^ \kZ_m% =^^il^Zk\a% bl eZk`^ Zg]

I>KA:IL MA> e^Zlm oblb[e^ h_

le^^d [r ln[f^klb[e^ lmZg]Zk]l' Bm

ma^ ^gmk^ik^g^nkl bl L\afb]m%

ehhdl ebd^ Z _bla hk Z mhki^]h' Ahe]bg`

ma^ ^q^\nmbo^ \aZbkfZg h_

ni mh mak^^ i^hie^% bm phne] ieng`^ **

@hh`e^ È Zg] ma^ _hng]^k h_

dbehf^mk^l bg ebmme^ fhk^ maZg Zg ahnk'

ma^ L\afb]m H\^Zg Bglmbmnm^

Bml i^klhgg^e lia^k^% ebd^ maZm h_ ma^

Zg] ma^ L\afb]m K^l^Zk\a O^ll^e ?hng]Zmbhg' Ma^ bglmbmnm^Íl mph h\^Zg`hbg` labil Zk^ jnbm^ eZk`^% 00 Zg] 1, f^mk^l ehg`' L\afb]m aZl Zelh November 2011

f^Zlnk^ Zg] k^ihkm hg ma^ h\^Zgl Zg]

Mkbmhg fh]^e% bl mh [^ fZ]^ h_ `eZll _hk [^mm^k ob^pbg`' ÊMa^ `hZe%Ë lZrl Z \hfiZgr p^[lbm^% Êbl ghm Z lmngm ]bo^Ë mh ma^ <aZee^g`^k =^^i [nm ÊZ phke] Zll^m \ZiZ[e^ h_ ikhob]bg` l\b^gmblml pbma ngebfbm^] Z\\^ll mh ma^ ]^^i h\^Zg'Ë ■

Essentials

90

Environment

URBAN EVOLUTION Most evolutionary scientists travel to exotic places such as the Amazon to do research.

But an increasing number are focusing on cities with some startling findings, reports Carl Zimmer.

M

H LMN=R >OHENMBHG%

h_ Z lfZee [nm `khpbg` gnf[^k h_ _b^e]

LhnmaÍl Zmm^gmbhg' Lbg\^ +))1% a^ Zg] abl

CZlhg Fnglab&Lhnma aZl mkZ\d^]

[bheh`blml pah lmn]r nk[Zg ^ohenmbhg È

\hee^Z`n^l aZo^ _Zgg^] hnm Z\khll ma^

^e^iaZgml bg \^gmkZe :_kb\Z Zg]

ghm ma^ kbl^ Zg] _Zee h_ ldrl\kZi^kl Zg]

\bmr mh lmn]r ahp ma^ kbl^ h_ G^p Rhkd

ikh[hl\bl fhgd^rl bg ma^ pbe]l h_ ;hkg^h'

g^b`a[hnkahh]l% [nm ma^ [bheh`b\Ze \aZg`^l

bg_en^g\^] ma^ ^ohenmbhg h_ ma^ ]^^k fb\^'

;nm _hk abl fhlm k^\^gm ^qi^]bmbhg% a^

maZm \bmb^l [kbg` mh ma^ pbe]eb_^ maZm bgaZ[bml

Hg mabl ]Zr bg Ab`a[kb]`^ IZkd% abl

mhhd G^p RhkdÍl : mkZbg'

ma^f' ?hk ma^l^ l\b^gmblml% ma^ G^p Rhkd

lmn]^gml% <h\\h Zg] AZkkbl% lik^Z] Z [en^

f^mkhihebmZg k^`bhg bl hg^ `k^Zm eZ[hkZmhkr'

mZki hg ma^ _hk^lm _ehhk% pabe^ Fnglab&

Fnglab&Lhnma Zg] mph `kZ]nZm^ lmn]^gml% IZheh <h\\h Zg] Lm^ia^g AZkkbl%

Pabm^&_hhm^] fb\^% lmkZg]^] hg blheZm^]

Lhnma pZed^] mh Zg hkZg`^ _eZ` ieZgm^] bg

\ebf[^] hnm h_ ma^ */1ma Lmk^^m lmZmbhg

nk[Zg bleZg]l% Zk^ ^oheobg` mh Z]Zim mh

ma^ `khng]' A^ ib\d^] ni Zg Zenfbgbnf

en``bg` [Z\diZ\dl Zg] Z ieZlmb\ \kZm^ _nee

nk[Zg lmk^ll' ?bla bg ma^ An]lhg aZo^

[hq lbmmbg` g^qm mh ma^ _eZ` Zg] inla^] bg

h_ l\Ze^l% sbi&\ehl^ [Z`l% \ebi[hZk]l% kne^kl

^oheo^] mh \hi^ pbma ihblhgl bg ma^

Z ]hhk Zm hg^ ^g]' :m ma^ hma^k ^g] h_ ma^

Zg] mZkil' Ma^r pZed^] ^Zlm mh ma^ ^gmkZg\^

pZm^k' GZmbo^ Zgml _bg] k^_n`^ bg ma^

[hq \khn\a^] Z pabm^&_hhm^] fhnl^' Bm

h_ Ab`a[kb]`^ IZkd% pa^k^ ma^r f^m >ee^g

f^]bZg lmkbil hg ;khZ]pZr' :g] fhk^

`Zs^] [Z\d Zm Fnglab&Lhnma pbma [ne`bg`

I^a^d% Z l^gbhk ^\heh`blm bg ma^ G^p Rhkd

_ZfbebZk nk[Zg hk`Zgblfl È ebd^ [^][n`l%

[eZ\d ^r^l'

<bmr IZkdl Zg] K^\k^Zmbhg =^iZkmf^gm'

kZml Zg] [Z\m^kbZ È Zelh fnmZm^ Zg]

Ma^ _hnk k^l^Zk\a^kl ^gm^k^] ma^ iZkd%

\aZg`^ bg k^lihgl^ mh ma^ ik^llnk^l h_

eZb] ma^ ]Zr [^_hk^ Zg] _hng] l^o^g fb\^

fZ]^ ma^bk pZr iZlm Z [Zld^m[Zee `Zf^ Zg]

ma^ f^mkhihebl' Bg lahkm% ma^ ikh\^ll h_

bglb]^' Ma^r iehii^] ^Z\a fhnl^ hnm h_ bml

mnkg^] h__ ma^ iZo^] iZma bgmh Z kZobg^' Ma^

^ohenmbhg bl k^lihg]bg` mh G^p Rhkd Zg]

mkZi Zg] bgmh Z [Z`' Ma^r \ebii^] Z l\Ze^

l\b^gmblml pZed^] ghkma [^_hk^ ieng`bg`

hma^k \bmb^l ma^ pZr bm aZl k^lihg]^] mh

mh ^Z\a [Z` mh p^b`a ma^ fb\^' Fnglab&

[Z\d bgmh ma^ _hk^lm mh k^Z\a ma^bk _b^e] lbm^'

\hngme^ll ^gobkhgf^gmZe \aZg`^l ho^k ma^

Lhnma `^gmer mhhd ahe] h_ ma^ ZgbfZel lh

iZlm _^p [beebhg r^Zkl' Eb_^ Z]Ziml'

abl lmn]^gml \hne] f^Zlnk^ ma^f pbma Z

Fnglab&Lhnma% Zg ZllblmZgm ikh_^llhk Zm ;Zkn\a <hee^`^% aZl chbg^] ma^ kZgdl

Ma^ fb\^ Zk^ ma^ h[c^\m h_ Fnglab&

Ma^ k^l^Zk\a^kl bgli^\m^] .) mkZil

kne^k Zehg` ma^bk [Z\dl' Fnglab&Lhnma Zg] abl \hee^Z`n^l aZo^ [^^g ZgZerlbg` ma^ =G: h_ ma^ fb\^' A^Íl [^^g lnkikbl^] mh _bg] maZm ma^ ihineZmbhgl h_ fb\^ bg ^Z\a iZkd Zk^ `^g^mb\Zeer ]blmbg\m _khf ma^ fb\^ bg hma^kl' ÊMa^ Zfhngm h_ ]b__^k^g\^l rhn l^^ Zfhg` ihineZmbhgl h_ fb\^ bg ma^ lZf^ [hkhn`a bl lbfbeZk mh paZm rhnÍ] l^^

© 2011 NEW YORK TIMES NEWS SERVICE

Z\khll ma^ pahe^ lhnma^Zlm^kg Ngbm^] LmZm^l%Ë a^ lZb]' Pabm^&_hhm^] fb\^ ebo^ mh]Zr bg _hk^lml _khf <ZgZ]Z mh F^qb\h' Ma^r Zkkbo^] bg ma^ G^p Rhkd <bmr k^`bhg Z_m^k b\^ Z`^ `eZ\b^kl k^mk^Zm^] *+%))) r^Zkl Z`h' Bg ma^ Jason Munshi-South, a field biologist and assistant professor at Baruch College, checks a trap that was set in New York’s Highbridge Park for white-footed deer mouse.

iZlm _^p \^gmnkb^l% Zl ma^bk _hk^lm ahf^ [^\Zf^ Z \bmr% ma^r lnkobo^] bg G^p RhkdÍl Portfolio

Essentials Environment

Highbridge Park N.J.

Broadway

New York’s isolated parks are home to some unique evolutionary adaptations.

Hu

ds

on

Riv

er

BR ON X

Central Park

QU EEN S

Foundry Cove Harriman State Park

MA N HAT TAN

N.Y. BROOK LYN

1 mile

Brooklyn Botanic Garden

N.J. N.Y.C.

Jamaica Bay 20 miles THE NEW YORK TIMES

iZm\a^l h_ phh]l' !Ahnl^ fb\^% pab\a G^p Rhkd^kl [Zmme^ bg ma^bk ZiZkmf^gml%

N.Y. Times News Service Zkkbo^] pbma >nkhi^Zg l^mme^kl'" K^l^Zk\a

^qmbg\m' >gobkhgf^gmZe \aZg`^l aZo^

Bg FZk\a% a^ Zg] abl \hee^Z`n^l k^ihkm^]

h_m^g lm^^k^] ^ohenmbhg bg g^p ]bk^\mbhgl'

maZm Zefhlm Zee ma^ mhf\h] bg ma^ An]lhg

:g] fh]^kg \bmb^l ebd^ G^p Rhkd aZo^

laZk^ ma^ lZf^ fnmZmbhg bg Z `^g^

[khn`am iZkmb\neZker lpb_m \aZg`^l mh ma^

\Zee^] :AK+' I<;l fnlm _bklm [bg] mh

^gobkhgf^gm' >nkhi^Zg l^mme^kl \nm ]hpg

ma^ ikhm^bg ^g\h]^] [r :AK+ mh \Znl^

fhlm h_ G^p RhkdÍl hkb`bgZe _hk^lm4 mhpgl

]ZfZ`^' Ma^ An]lhg Kbo^k fnmZmbhg

`k^p Zg] ma^g f^k`^] bgmh Z likZpebg`

fZd^l bm ]b__b\nem _hk I<;l mh `kZ[ hgmh

f^mkhihebmZg k^`bhg' Ma^ \a^fb\Ze

ma^ k^\^imhk% lab^e]bg` ma^ _bla _khf ma^

^gobkhgf^gm \aZg`^] Zl p^ee% Zl _Z\mhkb^l

\a^fb\ZeÍl aZkf'

]nfi^] \a^fb\Ze iheenmbhg bgmh ma^ pZm^k Zg] lhbe' Iheenmbhg aZl ]kbo^g lhf^ h_ ma^ lmZkd^lm

Ma^ :AK+ fnmZmbhg bl ^gmbk^er fbllbg` _khf mhf\h] maZm ebo^ bg ghkma^kg G^p >g`eZg] Zg] <ZgZ]Z' : lfZee i^k\^gmZ`^

^qZfie^l h_ ^ohenmbhg Zkhng] G^p Rhkd'

h_ mhf\h] bg Ehg` BleZg] Zg] <hgg^\mb\nm

[r Fnglab&Lhnma Zg] abl \hee^Z`n^l Date: 08/02/11

An]lhg Kbo^k _bla _Z\^] Z ]Zg`^khnl

\Zkkr ma^ fnmZmbhg' Pbk`bg Zg] abl

fb\^% pab\a h\\nir blheZm^] iZm\a^l% Zk^

k^e^Zl^] _khf *2-0 mh *200' I<;l \Znl^

mak^Zm _khf I<;l% pab\a @^g^kZe >e^\mkb\ ln``^lml maZm G^p RhkdÍl pabm^&_hhm^] Graphic Slug: EVOLUTION ZIMMER NSPR

Size: 2.2 X 3.1 ]^_hkfbmb^l bg _bla eZkoZ^' Z]Zimbg` mh eb_^ bg ma^ \bmr' With Story: (BC-EVOLUTION-ZIMMER-NSPR-NYT) ÊMa^l^ Zk^ bfihkmZgm \aZg`^l%Ë lZb] Pa^g Fnglab&Lhnma hi^g^] ma^ _bgZe The New York Times BlZZ\ Pbk`bg h_ G^p Rhkd Ngbo^klbmr mkZi% ma^ l^o^gma fhnl^ aZ] kng hnm h_ iZmb^g\^' Bm lahm hnm h_ bml [hq Zg] kZ\^]

F^]b\Ze <^gmk^' ÊB_ rhnÍk^ fbllbg` rhnk

h__ bgmh ma^ [knla' <h\\h lakn``^]' ÊMa^r

cZp% rhnÍk^ ghm `hbg` mh [^ Z[e^ mh ^Zm'Ë

Zk^ G^p Rhkd^kl% Z_m^k Zee%Ë a^ lZb]'

Pbk`bg Zg] abl \hee^Z`n^l p^k^

\hee^Z`n^l \hg\en]^] maZm hg\^ I<;l ^gm^k^] ma^ An]lhg% ma^ fnmZgm `^g^ lik^Z] jnb\der' ÊPa^g ma^l^ \a^fb\Zel _bklm lmZkm^] `^mmbg` k^e^Zl^]% b_ rhn aZ] ma^ ghkfZe _hkf h_ ma^ `^g^% rhn ikh[Z[er p^k^gÍm `hbg` mh fZd^ bm%Ë Pbk`bg lZb]' Mh]Zr% l\b^gmblml \Zg l\Zg ma^ ^gmbk^ `^ghf^l h_ G^p RhkdÍl ZgbfZel Zg]

bgmkb`n^] mh ]bl\ho^k maZm ma^ An]lhgÍl

ieZgml mh ehhd _hk ^ohenmbhgZkr \aZg`^l'

>OHENMBHG BL hg^ h_ eb_^Íl \hglmZgml'

ihineZmbhg h_ mhf\h]% Z [hmmhf&]p^eebg`

Bg Cng^% AZkkbl ik^l^gm^] g^p ]ZmZ hg

G^p li^\b^l ^f^k`^4 he] hg^l [^\hf^

_bla% mnkg^] hnm mh [^ k^lblmZgm mh I<;l'

pabm^&_hhm^] fb\^ Zm ma^ ZggnZe f^^mbg`

November 2011

91

92

Essentials

Environment

Rob Dunn, who is working with James Danoff-Burg, a field biologist from Columbia University, looks around the base of a tree for diverse ant species on a median in New York.

h_ ma^ Lh\b^mr _hk ma^ Lmn]r h_ >ohenmbhg'

h_ Z CZiZg^l^ fZie^' ÊG^p hg^ G^p hg^ Ë

AZkkbl Zg] abl \hee^Z`n^l aZo^ b]^gmb_b^]

=ngg lahnm^] ho^k ma^ mkZ__b\'

fnmZmbhgl bg fhk^ maZg *%))) `^g^l maZm

A^ Zg] =Zgh__&;nk` p^k^ lnko^rbg`

Ellen Pehek, a senior ecologist with the New York City Parks Department, holds a northern dusky salamander found in a small creek running through Highbridge Park.

Zk^ ik^l^gm bg Zee G^p Rhkd <bmr fb\^%

ma^ f^]bZg _hk li^\b^l h_ Zgml' =ngg

maZm aZo^ [^^g a^k^ lbg\^ [^_hk^ ma^ \bmr

[nm fbllbg` _khf fb\^ bg AZkkbfZg LmZm^

aZ] lihmm^] <k^fZmh`Zlm^k ebg^heZmZ%

^qblm^]% Zg] hma^kl maZm aZo^ Zkkbo^]

IZkd% 0+ dbehf^mk^l ghkma h_ ma^ \bmr'

Zg Zgm li^\b^l maZm a^ Zg] =Zgh__&

fhk^ k^\^gmer% abm\abg` kb]^l hg labil%

;nk` aZ] g^o^k _hng] [^_hk^ bg

ieZg^l Zg] mkn\dl' Ma^ fhlm \hffhg Zgm

mabl iZkmb\neZk nk[Zg aZ[bmZm'

=Zgh__&;nk` Zg] =ngg ^g\hngm^k bl ma^

Ma^ l\b^gmblml Zk^ bgo^lmb`Zmbg` pa^ma^k ma^l^ fnmZmbhgl aZo^ a^ei^] ma^ fb\^ Z]Zim mh eb_^ bg G^p Rhkd <bmr' <en^l maZm

=Zgh__&;nk`% =ngg Zg] ma^bk \hee^Z`n^l

iZo^f^gm Zgm !M^mkZfhkbnf \Z^libmnf"% pab\a \Zf^ _khf lhf^pa^k^ bg >nkhi^'

lhf^ h_ ma^f ]h Zk^ _hng] bg ma^

\ahl^ mh lmn]r ma^ f^]bZgl h_ ;khZ]pZr

_ng\mbhgl h_ ma^ fnmZm^] `^g^l' FZgr h_

mh l^^ ahp anfZg Z\mbobmr Zem^kl

ma^ `^g^l Zk^ bgoheo^] bg _b`ambg` [Z\m^kbZ%

[bh]bo^klbmr' Bg mabl Zkmb_b\bZe \bmr% ma^k^ bl

ghggZmbo^ bg Zee ma^ eb_^ _hkfl ma^r lmn]r

pabe^ hma^kl Zk^ _hk k^ikh]n\mbhg Zg] lmbee

gh ^gobkhgf^gm fhk^ Zkmb_b\bZe maZg ma^l^

bg G^p Rhkd% _khf ma^ mk^^l bg <^gmkZe

hma^kl _hk \hibg` pbma lmk^ll _khf ^qihlnk^

f^]bZgl% pab\a lbm hg _bee maZm pZl ihnk^]

IZkd mh ma^ [bk]l h_ CZfZb\Z ;Zr' Ma^

mh \a^fb\Zel' BmÍl ihllb[e^ maZm ma^l^ g^p

hg mhi h_ ln[pZr mngg^el' Ma^ l\b^gmblml

[bh]bo^klbmr h_ G^p Rhkd mh]Zr bl ma^ k^lnem

fnmZmbhgl Zk^ lik^Z]bg` bg]^i^g]^gmer bg

aZo^ _hng] Z [e^g] h_ Zgm li^\b^l% lhf^

h_ ^qmbg\mbhgl% bgoZlbhgl Zg] Z]ZimZmbhgl'

;bheh`blml _bg] Z fbqmnk^ h_ gZmbo^ Zg]

=Zgh__&;nk` Zg] =ngg Zk^ mkrbg` mh

^Z\a h_ ma^ iZkdl bg ma^ \bmr'

_b`nk^ hnm paZm \hgmkhel ma^ [ZeZg\^ h_

<bmb^l ZmmkZ\m hger Z lfZee _kZ\mbhg h_ ^ohenmbhgZkr [bheh`blml% pah h_m^g phkd bg

gZmbo^ Zg] g^p li^\b^l bg G^p Rhkd' Ma^r

enla^k ieZ\^l ebd^ ma^ :fZshg' ;nm nk[Zg

]hgÍm ng]^klmZg] par lhf^ f^]bZgl aZo^

^ohenmbhg bl ZmmkZ\mbg` fhk^ k^l^Zk\a ma^l^

fhk^ [bh]bo^klbmr maZg hma^kl% _hk ^qZfie^'

]Zrl% [^\Znl^ \bmb^l Zk^ _Zlm&`khpbg`% Zg]

Hg gZmnkZe bleZg]l% [bh]bo^klbmr m^g]l

ma^ nk[Zg ^gobkhgf^gm bl jnb\der mZdbg`

mh bg\k^Zl^ pbma ma^ lbs^ h_ ma^ bleZg]l'

ho^k eZk`^ Zk^Zl h_ ma^ >ZkmaÍl lnk_Z\^'

=Zgh__&;nk` Zg] =ngg _bg] gh ln\a \hkk^eZmbhg bg ma^ f^]bZgl hg ;khZ]pZr'

HG : k^\^gm Z_m^kghhg% CZf^l =Zgh__&;nk`

Ma^r Zelh aZo^ mh ]^m^kfbg^ ahp gZmbo^

Zg] Kh[ =ngg p^k^ \eZf[^kbg` Zkhng] bg

li^\b^l h_ Zgml Zk^ \h^qblmbg` bg ln\a \ehl^

Z gZkkhp ;khZ]pZr f^]bZg hg ma^ Nii^k

jnZkm^kl pbma bgoZlbo^ li^\b^l' G^p Rhkd% bg hma^k phk]l% bl Zg

P^lm Lb]^' =Zgh__&;nk`% Z [bheh`blm Zm <henf[bZ Ngbo^klbmr% pZl ]b``bg` ni ieZlmb\ \nil _khf ma^ bor' =ngg% Z [bheh`blm _khf Ghkma <ZkhebgZ LmZm^ Ngbo^klbmr% pZl *'. f^mk^l bg ma^ Zbk% \khn\a^] hg ma^ [hn`a

New York has a blend of ant species.

Some are native while the nonnative species have arrived more recently thanks to human intervention.

^ohenmbhgZkr ^qi^kbf^gm È hg^ maZm lhf^ l\b^gmblml _bg] _Zl\bgZmbg` mh h[l^ko^' ÊBmÍl Z g^p mabg` ^f^k`bg` Zkhng] nl%Ë =ngg lZb]' ■ Portfolio

COME VISIT – COME ENJOY With its five-star facilities and diverse yachting and watersports opportunities, Yas Marina has everything to satisfy the enthusiastic and discerning boat owner.

It’s your gateway to unforgettable experiences aboard and ashore.

Enjoy a day on the boat, or a round of golf at Yas Links. Family fun and thrills at Yas Marina Circuit or Ferrari World. Entertain aboard or enjoy Stars ‘n’ Bars before taking in one of the many world-class concerts at Yas Arena. Or indulge at Cipriani or Yotto Restaurant and dance the night away at Allure Nightclub.

To help wind down after all the excitement, relax at the luxurious Yas Hotel Spa, take a leisurely swim in the pool, or lounge in style while savouring the memories of a perfect stay.

At Yas Marina, there really is something for everyone.

To book a berth, please call +971 50 220 0275 or 800-MARINAS or email samer.eladem@cnyasmarina.com WWW.CNMARINAS.COM/YAS ABU DHABI | ITALY | MALTA | TURKEY | WEST INDIES

OR VISIT WWW.YASISLAND.AE

IMAGES (TOP) YAS MARINA (FROM LEFT TO RIGHT) ROOFTOP SWIMMING POOL AT THE YAS HOTEL; CONCERT AT YAS ARENA; TRACKSIDE BERTHS

Essentials

94

Test Drive

FIVE STAR DRIVE There are a lot of reasons why the long-wheelbase Mercedes-Benz S500 BlueEfficiency AMG is a class leader, reports Guido Duken.

I

G MA> HE= ;EN>L <E:LLB< ;R

maZm% [nm pbmahnm _^^ebg` lihg`r hk Zm ma^

bl ]^_bgbm^er gh lehn\a% r^m bm lhf^ahp

Pbeeb^ =bqhg ma^ erkb\l `h ÊBÍf [nbem _hk

^qi^gl^ h_ ghkfZe aZg]ebg`' Ma^ ÌLihkmÍ

nl^l bml ihp^k bg Z o^kr k^_bg^] pZr' Pa^g

\hf_hkm% B ZbgÍm [nbem _hk li^^]Ë' Ghp

l^mmbg` ]^_bgbm^er `bo^l ma^ L.)) [^mm^k

rhn abm ma^ Z\\^e^kZmhk bm `^g^kZeer ihil

ma^ mph fb`am [^ fnmnZeer ^q\enlbo^ pa^g

aZg]ebg` bg mb`am \hkg^kl% [nm rhn ]hgÍm

]hpg Z `^Zk Zg] `bo^l rhn Z liebm l^\hg]

bm \hf^l mh anfZg iarlbheh`r% [nm bm

ehl^ fn\a bg ma^ pZr h_ \hf_hkm' Fr pb_^%

h_ mnk[h eZ` mh k^\hglb]^k rhnk himbhgl'

\^kmZbger blgÍm mkn^ _hk \Zkl'

pah aZl aZ] ma^ ie^Zlnk^ h_ lZfiebg`

:g] ma^g h__ bm `h^l pbma Z o^kr ie^Zlbg`

g^Zker Zee ma^ o^ab\e^l BÍo^ [khn`am ahf^%

`khpe _khf ma^ O1' EZr ]hpg ma^ ihp^k

:F@ bl Z \Zl^ bg ihbgm' Mabl .%++&f^mk^&

pZl bfik^ll^] [r a^k _bklm F^k\^]^l

bg ehp `^Zk Zg] ma^ [Z\d Z\mnZeer db\dl

ehg` enqnkr ebfhnlbg^ p^b`al bg Zm +%)0.

L&<eZll ^qi^kb^g\^' ÊBml ebd^ _ehZmbg` hg Zg

hnm leb`amer% cnlm ^ghn`a _hk Zg Z]k^gZebg^

dbeh`kZfl Zg] bmÍl fhlm ]^_bgbm^er [nbem

^b]^k]hpg%Ë pZl a^k hibgbhg'

lnk`^ [^_hk^ ma^ ^e^\mkhgb\l inm rhn

Ma^ ehg`&pa^^e[Zl^ L.)) ;en^>__b\b^g\r

lmkZb`am [Z\d hg \hnkl^'

_hk \hf_hkm' R^m bm bl Zelh _e^^m h_ _hhm ebd^

Ma^ O1 .&ebmk^ ^g`bg^ [hZlml mpbg

FhaZff^] :eb bg abl ikbf^ Zg] aZl ma^

mnk[h\aZk`^kl Zg] bgm^k\hhebg` maZm

ihp^k mh eZg] Z k^lhng]bg` dgh\dhnm

ikh]n\^ ,+) dP h_ ihp^k Zg] 0)) Gf

bml mhi ^g] h_ +.) df(a bg Z pZr maZm pbee

ing\a' Ma^ \aZfiÍl fhmmh h_ Ê?ehZm ebd^

h_ mhkjn^% pab\a ]^_bgbm^er `bo^l ma^ L.))

ie^Zl^ i^k_hkfZg\^ _Zgl' ;nm lhf^ahp

Z [nmm^k_er% lmbg` ebd^ Z [^^Ë lnfl ni ma^

Z lmbg` bg ma^ mZbe' :g] bm ]h^l maZm pabe^

rhn ]hgÍm k^Zeer pZgm mh ]kbo^ ma^ L.)) bg

L.)) gb\^er'

nlbg` *. i^k \^gm e^ll _n^e' :\\hk]bg` mh

mabl fZgg^k' Mabl bl Z enqnkr ebfhnlbg^

F^k\^]^l mabl ehg`&pa^^e[Zl^ o^klbhg

maZm bl fhk^ Z[hnm \hf_hkm% lZ_^mr Zg]

k^Z\a^l )&*)) df(a bg _bo^ l^\hg]l'

lmZmnl maZg m^Zkbg` ]hpg >fbkZm^l KhZ]'

:_m^k li^g]bg` _hnk ]Zrl pbma ma^ L.)) B \Zg Zmm^lm mh ma^ _Z\m maZm mabl lheb]er& [nbem o^ab\e^ ]h^l bg]^^] _ehZm ebd^ Z

Ghp BÍo^ ]kbo^g lhf^ [knmZeer ihp^k_ne

Lh r^l% ma^ L.)) aZl ma^ ihp^k mh k^Z\a

:m *+) df(a ma^ L.)) bl pabli^k jnb^m

[nmm^k_er hg bml :BKF:MB< Zbk lnli^glbhg'

\Zkl mabl r^Zk% Zg] B f^Zg [knmZe bg ma^

^q\^im _hk ma^ h\\ZlbhgZe mrk^ ghbl^ hg

Bg ma^ Ì<hf_hkmÍ fh]^ bm ]h^l ^qZ\mer

[^lm ihllb[e^ l^gl^ h_ ma^ phk]' Ma^ L.))

khn`a^k khZ]l% pabe^ ma^ 0@&Mkhgb\ Ienl Portfolio

95

bfi^k\^imb[er nl^l bml l^o^g _hkpZk] `^Zkl mh d^^i rhn Zm himbfnf ^g`bg^ li^^]' Lpbm\a ma^ AZkfhg DZk]hg lnkkhng]&lhng]lrlm^f hg% l^mme^ [Z\d bg ma^ enqnkbZgm e^Zma^k l^Zml Zg] rhn `^m ma^ _^^ebg` maZm rhnÍk^ Zm ahf^ bg rhnk _Zohnkbm^ ehng`^k' Fr L.)) pZl ^jnbii^] pbma ma^ himbhgZe ?khgm L^Zm <hf_hkm iZ\dZ`^ maZm aZl Z l^kb^l h_ Zbk \aZf[^kl _hk enf[Zk Zg] lahne]^k lniihkm Zg] l^o^g fZllZ`^ \aZf[^kl pbma _hnk fZllZ`^ ikh`kZff^l' ;nm ma^ g^Zm^lm mkb\d bl ma^ l^ZmÍl lb]^ [helm^kl maZm Z]cnlm ]rgZfb\Zeer bg mng^ pbma ma^ \ZkÍl fho^f^gml' Lh Zl rhn `h Zkhng] Z \hkg^k rhnÍee ln]]^ger _bg] lhf^ o^kr p^e\hf^ lniihkm d^^ibg` rhn bg ieZ\^' ;Zlb\Zeer rhn aZo^ Z lmZg]Zk] Zg] Z lihkm l^Zm khee^] bgmh hg^' K^Zk iZll^g`^kl ]hgÍm ehl^ hnm ^bma^k

The interior is typically Mercedes with a simple yet stylish look and everything at your fingertips.

[ebg] lihm Zg] \Zg a^ei fZbgmZbg Z ik^l^m

ab`a&`ehll [eZ\d Zla Zg] lihkml i^]Zel bg

]blmZg\^ [^mp^^g rhn Zg] ma^ \Zk bg _khgm'

[knla^] lmZbge^ll lm^^e'

pbma ma^ ehg`&pa^^e[Zl^ o^klbhg Z]]bg`

Ma^k^ Zk^ ie^gmr fhk^ lZ_^mr _^Zmnk^l [nm

*, \^gmbf^mk^l mh ma^ Zek^Z]r liZ\bhnl

p^Ík^ knggbg` hnm h_ liZ\^'

e^`khhf' Ihm^gmbZe L&<eZll hpg^kl pah

>qm^kgZeer% ma^ L.)) `^ml lhf^ Z]]^]

<hf[bg^ ^o^krmabg` Zg] rhn `^m Z enqnkbhnl ebfhnlbg^ maZm _^^el `hh]% ehhdl `hh] Zg] aZl ma^ i^k_hkfZg\^ Zg] lZ_^mr

ik^_^k [^bg` \aZn__^nk^] Zkhng] aZo^ Z

d^k[ Zii^Ze _khf ma^ :F@ Lihkml

^jnbif^gm mh fZm\a' =kbobg` Zehg` ma^

an`^ eblm h_ ^qmkZl mh \ahhl^ _khf bg\en]bg`

iZ\dZ`^' Ma^ :F@ _khgm Zikhg Zg] lb]^

ab`apZr B mZn`am Z mZbe`Zmbg` ]kbo^k Z

fnemb&\hgmhnk l^Zml pbma fZllZ`^

ldbkml Z]] lhf^ ihp^k Zg] f^gZ\^ mh ma^

e^llhg pa^g B Z\\^e^kZm^] aZk] mh `^m hnm

_ng\mbhg% _he]bg` mZ[e^l% Z \e^o^ker ab]]^g

ehhd maZm bl khng]^] h__ [r ma^ ]blmbg\mbo^

h_ abl pZr' Ma^ L.)) e^Zim _hkpZk] lh _Zlm

_kb]`^ Zg] Zg ^gm^kmZbgf^gm iZ\dZ`^'

k^Zk Zikhg' MaZmÍl \hfie^f^gm^] [r ma^

maZm [r ma^ mbf^ ma^ khZ] ah` aZ] mbf^ mh

_bo^&lihd^ eb`am&Zeehr pa^^el% pab\a g^Zmer

k^Z\m B pZl Zek^Z]r lZ_^er bg ma^ g^qm eZg^'

?:EEBG@ :LE>>I bl Z k^Ze ]Zg`^k bg

lahp h__ ma^ iZbgm^] [kZd^ \Zeebi^kl'

Ma^ L.)) :F@% li^\d^] Zl fbg^ pZl% pbee

fr _Zohnkbm^ ehng`^k% pab\a bl pa^k^

Bglb]^% ma^ :F@ ma^f^ \hgmbgn^l pbma

l^m rhn [Z\d *.*%.0,' Ma^ ehhd hg ma^

ma^ :mm^gmbhg :llblm lrlm^f \hf^l bgmh

ma^ phh](e^Zma^k lm^^kbg` pa^^e% mkbf bg

khZ] ah`Íl _Z\^8 Ikb\^e^ll ■

ieZr' :m li^^]l [^mp^^g 1) Zg] *1) df(a bm \Zg pZkg ma^ ]kbo^k Zl lhhg Zl bm ]^m^\ml lb`gl h_ bgZmm^gmbhg maZgdl mh bml \hgmbgnhnl ZgZerlbl h_ ]kbobg` [^aZobhnk' ?bmmbg`er ^ghn`a bml b\hg bl bg ma^ _hkf h_ Z lm^Zfbg` \h__^^ \ni' :m gb`am ma^ :]Zimbo^ Ab`a[^Zf :llblm \hglmZgmer himbfbl^l ma^ a^Z]eZfi kZg`^ mh `bo^ rhn Z \e^Zk ob^p pbmahnm [ebg]bg` hma^k fhmhkblml' ;nm b_ rhn pZgm +)(+) gb`am oblbhg rhnÍee aZo^ mh him _hk ma^ Gb`am Ob^p :llblm Ienl maZm nl^l Zg bg_kZk^] \Zf^kZ mh \ho^k ma^ lZf^ Zk^Z Zl ma^ a^Z]eb`aml Zg] ]blieZrl ma^ bfZ`^ bg ma^ _hkf h_ Z `k^r&l\Ze^ ib\mnk^ hg ma^ ]blieZr' :ghma^k himbhgZe lZ_^mr _^Zmnk^ bl ma^ =kbo^k :llblmZg\^ Ienl IZ\dZ`^ maZm pZkgl rhn pa^g rhn e^Zo^ Z fZkd^] eZg^ ngbgm^gmbhgZeer% bg]b\Zm^l o^ab\e^l bg rhnk November 2011

The V8 5-litre engine boasts twin turbochargers and an intercooler that propels the S500 from 0-100 km/h in five seconds.

Essentials

Other Business

Steve Jobs The Movie Lhgr% ma^ lmn]bh [^abg] Hl\Zk&ghfbgZm^]

-) bgm^kob^pl pbma Ch[l \hg]n\m^] ho^k mph r^Zkl È

?Z\^[hhd _bef Ma^ Lh\bZe G^mphkd% bl ieZggbg` Z

Zl p^ee Zl bgm^kob^pl pbma fhk^ maZg *)) _Zfber

[bhib\ Z[hnm Lm^o^ Ch[l% [Zl^] hg ma^ Znmahkbl^]

f^f[^kl% _kb^g]l% Z]o^klZkb^l% \hfi^mbmhkl Zg]

[bh`kZiar h_ ma^ eZm^ \h&_hng]^k h_ :iie^'

\hee^Z`n^l' Bg ^Zker H\mh[^k ma^ [hhd abm

Lhgr Ib\mnk^l bl l^m mh Z\jnbk^ kb`aml mh ma^ [hhd [r _hkf^k Mbf^ FZ`Zsbg^ fZgZ`bg` ^]bmhk PZem^k BlZZ\lhg% mbme^] lbfier Lm^o^ Ch[l% _hk

Gh * hg :fZshgÍl [^lml^ee^k eblm% [Zl^] hg ik^&hk]^kl Zehg^' BlZZ\lhg aZl ik^obhnler pkbmm^g

Z l^o^g&_b`nk^ lnf' Bm pbee [^ ma^ _bklm _bef mh

[^lml^eebg` [bh`kZiab^l h_ :e[^km

m^ee ma^ :iie^ _hng]^kÍl lmhkr hg ma^ [b` l\k^^g%

>bglm^bg% A^gkr Dbllbg`^k Zg]

mahn`a Z fZ]^&_hk&MO ]h\n]kZfZ% IbkZm^l h_

;^gcZfbg ?kZgdebg' A^ pZl k^ihkm^]er

Lbeb\hg OZee^r% ik^obhnler bffhkmZebl^] Ch[l

`bo^g \hfie^m^ Z\\^ll mh Ch[l%

bg *222'

bg\en]bg` Z i^klhgZe mhnk h_ abl ln[c^\m l

Ma^ k^e^Zl^ h_ BlZZ\lhg l [bh`kZiar pZl knla^] _hkpZk] mh +- H\mh[^k _heehpbg` bml

\abe]ahh] ahf^' FZkd @hk]hg% ma^ fZg [^abg] _befl ln\a

ln[c^\mÍl ]^Zma _khf Z kZk^ _hkf h_ iZg\k^Zmb\

Zl Li^^]% LZobg` IkboZm^ KrZg Zg] Lhnk\^

\Zg\^k Zm ma^ Z`^ h_ ./' Bm bl [Zl^] hg fhk^ maZg

<h]^% pbee ikh]n\^ ma^ _bef o^klbhg _hk Lhgr'

Milking It A young fashion designer from Hanover,

prototypes, QMilch is made almost entirely

Germany, is revolutionising high fashion by

from casein. The fibre comes out in

designing clothes with a staple she can

strands and is then spun into yarn on a

find in her fridge – milk.

spinning machine.

Anke Domaske, 28, has developed a

Going Out With a Bang Mph :eZ[ZfZ `Zf^ pZk]^gl aZo^ ]^obl^] Z _bmmbg` l^g]&h__ _hk Zob] angm^kl Zg] `ng

litres of milk to produce an entire dress,

concentrations of the milk protein casein.

which costs about €150 euros ($199)

It is also the first man-made fibre

to €200.

produced entirely without chemicals.

The QMilch fabric is ecological but also

^gmanlbZlml' MaZ] Ahef^l Zg] <e^f IZkg^ee% ma^

has many health benefits according to

ikhikb^mhkl h_ ma^ Zimer gZf^] Aher Lfhd^ EE<%

Domaske. She also said the amino acids

pbee mnkg \k^fZm^] Zla^l bgmh Zffngbmbhg maZm

in the protein are antibacterial, anti-aging

ma^ ]^\^Zl^]Íl eho^] hg^l \Zg _bk^ Zm pbee'

and can help regulate both blood

<hlml lmZkm Zm 1.)' Bg Z]]bmbhg mh aZg]ebg` ma^ Zla^l h_ hg^ \eb^gm ^Z\a _khf D^gmn\dr Zg]

circulation and body temperature.

Domaske’s fashion label Mademoiselle

?ehkb]Z lh _Zk% ma^ Lmh\dmhg% :eZ[ZfZ% \hfiZgr

Chi Chi – a favourite among the likes of

aZl k^\^bo^] bgjnbkb^l _khf f^f[^kl h_ eZp

Mischa Barton and Ashlee Simpson – has

^g_hk\^f^gm% _bk^ ]^iZkmf^gml Zg] ma^ fbebmZkr

now started weaving the milk fibre into

pah pbla mh aZo^ ma^bk l^kob\^ ahghnk^] bg maZm

its collection.

pZr pa^g ma^ mbf^ \hf^l' ÊI^hie^ mZd^ Zla^l

Domaske said it would take about six

fabric called QMilch made from high

Milk fabric has been around since the

Zg] lik^Z] ma^f Z\khll eZd^l hk _hk^lml hk makhp

1930s but was always produced in

ma^f bg kbo^kl' Mabl bl gh ]b__^k^gm%Ë lZb] Ahef^l'

unecological ways. Unlike earlier

REUTERS

96

Por tfolio

[[[ TMEKIX GSQ

0MQIPMKLX ;LMXI KSPH HMEQSRH WIX [EXGL 4MEKIX 1ERYJEGXYVI