Portfolio | October 2011

Portfolio

Issue 70 ■ October 2011

Exclusive to Emirates First Class and Business Class

REVIEWS FOR MONEY The Internet’s Dark Secret

STOLEN ART Where’s the Money?

CHINESE PEARLS A Glittering Business

Torsten Müller-Ötvös Celebrating the Flying Lady emirates.com

E VERY ROLE X IS MADE FOR GRE ATNE S S. THE DAY-DATE II, L AUNCHED IN

2008, ENHANCES THE LEGACY OF THE ORIGINAL DAY-DATE, WHICH WAS THE FIRST WATCH TO DISPLAY THE DATE, AS WELL AS THE DAY IN ITS ENTIRETY. NOW IN A L ARGER, MORE COMMANDING 41 MM SIZE, THE DAY-DATE II IS A NATURAL EVOLUTION OF A CLASSIC AND IS PRESENTED HERE IN PLATINUM.

t he d ay -date ii

INTRODUCING RALPH LAUREN’S FIRST EUROPEAN RESTAURANT AT HIS NEW LUXURY STORE ON THE LEFT BANK

173, boulevard Saint Germain, Paris Reservations: 33.1.44.77.76.00

NEW YORK 717 MADISON AVENUE EAST HAMPTON 23 MAIN STREET LAS VEGAS FORUM SHOPS DEVIKROELL.COM

This issue October 2011

Portfolio

Exclusive to Emirates First Class and Business Class

Cover Story 28 A Century of Ecstasy Mhklm^g F ee^k&}mo l% ma^ <>H h_ Kheel& Khr\^% aZl ie^gmr mh lfbe^ Z[hnm' Ma^ \hfiZgr p^Zma^k^] ma^ k^\^llbhg p^ee% lZe^l Zk^ ni% Zg] ma^ :lbZg fZkd^m bl `khpbg`' Ienl a^ l^^l ma^ [kZg]% Zemahn`a bm bl Zek^Z]r Zm ma^ ibggZ\e^ h_ ^q\enlbo^ fhmhkbg`% Zl aZobg` ^o^g fhk^ ihm^gmbZe'

Features 36 Selling Good Reviews Thanks to the internet word-of-mouth has gone mainstream through reviews posted on websites. But that has also resulted in an industry that churns out positive reviews for a price.

38 Outback Gold Fever The surging gold price is tempting an increasing number of Australians into giving up their jobs to pan for gold.

44 Squeezing the Most Out of Each Watt Since the accident at the Fukushima Daiichi nuclear plant only 17 out of Japan’s 54 reactors are on

38

line. This has prompted a nation-wide campaign to conserve electricity.

50 China’s Lustrous Pearls Cultured saltwater pearls have traditionally dominated the world market, but now Chinese freshwater pearls are taking a large slice of the business.

56 Social Media Background Checks Beware of what you do on social media sites and the web in general as it is standard behaviour for employers to investigate your past.

44

9

Portfolio

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Exclusive to Emirates First Class and Business Class

61

Essentials 61 Rio Revived With the FIFA World Cup finals due to arrive in 2014, and the Summer Olympic Games following two years later, Rio de Janeiro is undergoing a major facelift.

68 The Art of Time Switzerland-based Vacheron Constantin has been producing

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watches for 256 years. So if you want to find out what makes a luxurious timepiece tick, they are the people to ask.

72 A City at Sea If bigger is better then the Oasis of the Seas and her sister ship, the world’s largest cruise liners, are the undisputed rulers of the cruise industry.

76 Stealing Beauty What happens after a work of art is stolen? It is difficult

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to sell a famous piece of stolen art, but less well-known pieces can be moved fairly easily.

82 The World’s Best Restaurant The Danish restaurant Noma in Copenhagen has been crowned, for the second year running, ‘Best Restaurant in the World’ in the San Pelegrino World’s 50 Best Restaurants awards.

86 Luxury Mission With its launch in 2003 the Continental GT created a new segment of luxury cars and quickly became

Departments

Bentley’s most popular model. The changes on the 2012

13 Notebook

model have made this classic

World business in a nutshell.

19 Observer

coupe even better.

68

88 Other Business

Spotting and analysing business trends.

Portfolio takes a light-hearted look

26 Column: Andrew Potter The Magic of Steve Jobs

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

at the latest business news.

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Junior Designer Roui Francisco Senior Production Manager S Sunil Kumar Production Manager C Sudhakar Senior Advertisement Manager Jaya Balakrishnan Email: jaya@motivate.ae General Manager – Group Sales Anthony Milne Email: anthony@ motivate.ae Business Development Manager Nicola Hudson Advertisement Manager Rameshwar Nepali INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734, okeeffekev@bigpond.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, Fax +322 725 1522, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 FRANCE Intermedia Europe Ltd; Tel +33 15 534 9550, Fax +33 15 534 9549, administration@intermedia.europe.com GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, Fax +49 8151 550 9180, w.jaeger@imvmedia.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 27 230 373, Fax +852 27 391 815, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, Fax +91 22 2283 9619, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, Fax +39 029 998 1376, lucia.colucci@fastwebnet.it JAPAN Skynet Media, Inc.; Tel/Fax +81 43 278 6977, skynetmedia@y2.dion.ne.jp NETHERLANDS GIO Media; Tel +31 6 2223 8420, giovanni@gio-media.nl SOUTH AFRICA International Media Representatives; Tel +27 11 234 9875, gisela@imrsa.co.za SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, Fax +44 207 906 2022, nhopkins@ spafax.com USA Totem Brand Stories; Tel +212 896 3846, Fax +212 896 3848, brigitte.baron@totembrandstories.com

Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.

Printed by Emirates Printing Press, Dubai, UAE

Portfolio

Notebook

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BUSINESS NEWS IN BRIEF

Coca-Cola Pursues Chinese Growth <H<:&<HE: <H% MA> PHKE=ÍL eZk`^lm lh_m&]kbgd fZd^k% bl bgo^lmbg` bg [hmmebg` ieZgml Zg] ]^ebo^kr mkn\dl bg <abgZ Zl bm mZk`^ml Zg bg\k^Zl^ bg Zo^kZ`^ i^k& i^klhg \hglnfimbhg _khf ma^ \nkk^gm mph ]kbgdl Z fhgma' Ma^ fZd^k h_ Likbm^% <abgZÍl [^lm&l^eebg` lh_m ]kbgd% ieZgl mh bgo^lm - [beebhg pbma bml <abg^l^ [hmmebg` iZkmg^kl Lpbk^ ;^o^kZ`^l Zg] <H?<H <h\Z&<heZ ;^o^kZ`^ <h bg <abgZ ho^k mak^^ r^Zkl _khf +)*+ mh pb]^g bml e^Z] ho^k kboZe I^ilb<h' Fhlm h_ maZm pbee [^ li^gm mh [nbe] fhk^ [hmmebg` ieZgml% [nr mkn\dl% ^qiZg] ]blmkb[nmbhg bg_kZlmkn\mnk^ Zg] Z]] \hhe^kl' FZkmbg CZgl^g% k^`bhgZe ]bk^\mhk h_ ma^ \hfiZgrÍl [hmmebg` [nlbg^ll bg <abgZ% Lbg`Zihk^ Zg] FZeZrlbZ lZrl lZe^l pbee ikh[Z[er bg\k^Zl^ Zm Z Êab`a ]hn[e^&]b`bmË kZm^ bg <abgZ mabl r^Zk Zg] g^qm' ÊB_ rhn \hfiZk^ ma^ gnf[^k h_ [^o^kZ`^l p^ l^ee i^k i^klhg bg <abgZ% bmÍl khn`aer cnlm ho^k mph i^k fhgma' B_ rhn mZd^ Z \hngmkr ebd^ F^qb\h% ma^r Zelh ]kbgd mph% [nm i^k ]Zr'Ë CZgl^g lZb] ma^ \hfiZgr phne] ikh[Z[er [nbe] _Z\mhkb^l bg Lb\anZg ikhobg\^ bg lhnmap^lm^kg <abgZ Zl p^ee Zl ^qiZg] \ZiZ\bmr [r Z]]bg` fhk^ fZgn_Z\mnkbg` ebg^l' IeZgl mh Z]] [hmmebg` ieZgml ho^k ma^ g^qm mak^^ r^Zkl Zk^ lmbee [^bg` \hfie^m^]% a^ lZb]' Ma^ <h\Z&<heZ lrlm^f aZl fhk^ maZg -) _Z\mhkb^l bg <abgZ Zg] ^fiehrl bg ^q\^ll h_ -1%))) i^hie^% Z\\hk]bg` mh Z lmZm^f^gm [r ma^ \hfiZgr' <abgZ lZe^l lnkiZll^] hg^ [beebhg ngbm \Zl^l bg ma^ lbq fhgmal makhn`a Cng^% ]hn[e^ ma^ kZm^ h_ +)).% pa^g bm lhe] maZm Zfhngm _hk ma^ lh]Z fZd^k bg <abgZ pbma /*'. i^k \^gm h_ ma^ fZkd^m eZlm r^Zk% _heehp^] [r I^ilb pbma +2 i^k \^gm' ■ October 2011

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Notebook Underground Revival

Numbers Game

71

$2.3

billion is the loss that Swiss bank UBS suffered due to rogue equity trades by a London broker. The trades date back to 2008 and indicate a huge security failure in the bank’s accounting system.

GRAPH EAST

per cent hike in salary has been awarded to Qantas chief Alan Joyce for his work this year in restructuring the airline, despite giving 1,000 workers their marching orders. The generous raise from $2.94 million to $5 million has been strongly slammed by the Qantas union.

271

billionaires in China, as per the latest Hurun rich list, shows that the country’s ultra-rich are multiplying rapidly. Up from 130 billionaires, the Chinese tycoons have doubled in the past two years giving China the second-largest number of billionaires in the world after the US.

The World In Figures

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billion may be injected into the US economy as the Obama administration tries to boost job growth next year. The injection will come in the form of tax cuts, infrastructure spending and direct aid to state and local government.

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5.42% $10

billion Nord Stream pipeline has been turned on by Russia, giving the federation its first direct export link to western markets by bypassing Ukraine and other central European countries. Nord Stream will initially supply up to 27.5 billion cubic metres of gas to Germany, France, the UK, the Netherlands and Denmark.

gain in the Yahoo share price following the firing of former Yahoo CEO, Carol Bartz, and amid renewed speculation of sales of all or part of the struggling internet company.

Bartz’s departure was a result of a comprehensive strategic review set up by the board.

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14

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$2.1

billion bid sees on the Middle East’s former BP boss Tony most competitive Hayward make his comeback to list, Qatar has retained its top the oil industry. The co-founder spot. The Gulf state, according of investment firm Vallares plans to the World Economic Forum’s to merge with Turkey’s Genel Global Competitive Index, ranked Energy International, the largest 14th in the list, climbing three oil producer in the Kurdistan places since the last report. region of Iraq.

No.1

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Notebook

GOOGLE CLEANS HOUSE Under new CEO Larry Page,

Notebook and Subscribed

Google is shifting gears

Links are getting culled.

Aardvark – a question and

and putting its focus onto monetising its existing business

answer service Google acquired

more effectively. As a result

for $50 million just last year – will

the company is pulling the

also be folded, but engineers

plug across a host of products.

at Google and Aardvark said

Notable among the out-

the technology it pioneered

going products is FastFlip, a

would live on. Aardvark uses the

the company’s Q3 earnings call.

our new products – Google+

product that allowed Google

contacts in a person’s network

“First, there is search and our

and Commerce and Local.”

News users to ‘flip’ through

to provide answers to questions

ads products, the core driver

pages of several online news

via the web at Vark.com, instant

of revenue for the company.

countless products and

publications from one location.

messaging, email or Twitter.

Next, we have products that

services with its 28,000

“Now I think about our

are employing high consumer

employees, but investors

Google Desktop, Google

products in three separate

success – YouTube, Android

applauded its strategy to

Web Security, Image Labeler,

categories,” Page said during

and Chrome. Then we have

focus on money-spinners.

Besides FastFlip, Sidewiki,

Google has spawned

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Cash is King

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October 2011

15

16

Notebook DUBAI EVENT NAME: ITCA DUBAI EXHIBITION 2011 WEBSITE: ITCADUBAI.COM DATE: 25-27 OCTOBER, 2011 VENUE: DUBAI INTERNATIONAL CONVENTION & EXHIBITION CENTRE ?hk ma^ l^o^gma r^Zk bg Z khp% BM<: =n[Zb \hgmbgn^l mh ^gchr bml lmZmnl h_ [^bg` ma^ k^`bhgﾃ考 hger ]^]b\Zm^] mkZo^e \Zm^kbg` l^kob\^l ^qab[bmbhg \hgg^\mbg` e^Z]bg` Zbk% \knbl^ Zg] kZbe mkZo^e hi^kZmhkl Z\khll ma^ F>G: k^`bhg pbma bgm^kgZmbhgZe lniieb^kl' Lahp\Zlbg` g^p ikh]n\m eZng\a^l ]^lb`g^] li^\b_b\Zeer _hk ma^ mkZo^e l^\mhk% ma^ mak^^&]Zr ^o^gm bl Zg hiihkmngbmr _hk ^qab[bmhkl mh [hhlm ma^bk ik^l^g\^% ^qiehk^ Zg] ^lmZ[ebla g^p [nlbg^ll ienl l^ee Zg] lb`g ]^Zel' Ma^ ab`a&ikh_be^ ^o^gm \nefbgZm^l pbma ma^ fn\a&Zgmb\biZm^] IZq Bgm^kgZmbhgZe K^Z]^klabi :pZk]l `ZeZ gb`am' :bkebg^l bg ma^ _bo^ k^`bhgl h_ ma^ phke]3 Fb]]e^ >Zlm% :_kb\Z% :lbZ% >nkhi^ Zg] Ma^ :f^kb\Zl k^\^bo^ ahghnkl ng]^k oZkbhnl \Zm^`hkb^l'

EVENT NAME: Telecoms World Middle East WEBSITE: terrapinn.com/conference/telecoms-world-middle-east DATE: 3-6 October, 2011 VENUE: Jumeirah Emirates Towers Fhk^ maZg .)) m^e^\hf ikh_^llbhgZel pbee [^ Zmm^g]bg` mabl \hg_^k^g\^ pa^k^ d^r ]^\blbhg fZd^kl h_ e^Z]bg` k^`bhgZe hi^kZmhkl ]bl\nll ma^bk ihlbmbhg% `khpma lmkZm^`b^l Zg] Zk^Zl h_ _nmnk^ bgo^lmf^gml'

DUBAI

United Arab Emirates

EVENT NAME: Gitex Technology Week 2011 WEBSITE: gitex.com DATE: 9-13 October, 2011 VENUE: Dubai International Convention and Exhibition Centre K^ghpg^] Zl ma^ k^`bhgﾃ考 [b``^lm \hglnf^k m^\agheh`r _^lmboZe% mabl ^o^gm bgobm^l mhi gZf^l bg ma^ Bg_hkfZmbhg Zg] <hffngb\Zmbhg M^\agheh`r l^\mhk _khf Z\khll ma^ `eh[^ mh k^o^Ze ma^bk eZm^lm ikh]n\ml Zg] l^kob\^l mh *,/%))) bg]nlmkr k^ik^l^gmZmbo^l'

EVENT NAME: Index 2011 WEBSITE: indexexhibition.com DATE: 22-25 October, 2011 VENUE: Dubai World Trade Centre Ma^ +*lm ^]bmbhg h_ F>G:ﾃ考 eZk`^lm Zg] ehg`^lm ^lmZ[ebla^] Bgm^kbhk Zg] =^lb`g >qab[bmbhg pbee \hgmbgn^ mh ^qiZg] bml fZkd^m e^Z] [r _^Zmnkbg` [kZg] g^p ebg^nil h_ mhi bgm^kgZmbhgZe [kZg]l _khf -2 \hngmkb^l'

EVENT NAME: International Bar Association Annual Conference WEBSITE: int-bar.org/conferences/Dubai2011 DATE: 30 October-4 November, 2011 VENUE: Dubai International Convention & Exhibition Centre MahnlZg]l h_ ikboZm^ ikZ\mbmbhg^kl% bg&ahnl^ \hngl^el% cn]`^l Zg] [Zk e^Z]^kl pbee iZkmb\biZm^ bg l^llbhgl Zg] phkdlahil Z]]k^llbg` blln^l kZg`bg` _khf Zk[bmkZmbhg mh anfZg kb`aml Zg] ma^ ^mab\l h_ ma^ e^`Ze ikh_^llbhg'

Portfolio

19

Observer BUSINESS NEWS IN BRIEF

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Wired for Sound Psychoacoustics, the study of sound perception by the human auditory system, has become an invaluable tool in designing hearing aids, cochlear implants and bringing the concert hall to your living room, reports Guy Gugliotta.

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© 2011 NEW YORK TIMES NEWS SERVICE

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i^k_hkf^] bg Z i^k_^\m liZ\^' FZgr

_bgZeer bm pZl Zl b_ ma^ oblbmhk p^k^ lbmmbg`

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October 2011

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20

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Portfolio

Observer

22

O N E 2 W AT C H TEXT: HILDA D’SOUZA

Overvalued?

Tim Cook

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On the heels of Steve Jobs’ resignation in August, Apple Inc.,

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the American multinational corporation that designs and markets

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consumer electronics, computer software and personal computers named Timothy D. Cook as its new chief executive officer.

The news did not come as a surprise as Cook has spent

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30 years distinguishing himself in the computer industry. He

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spent the early years of his career at IBM and Compaq and

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the past 14 years as Steve Jobs’ lieutenant at Apple.

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The Alabama native was appointed by Jobs in 1998 as

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senior vice president to oversee the manufacturing of Apple

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computers. Cook revolutionised Apple’s supply chain and built

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strong relationships with external manufacturers. He’s been

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credited for reducing inventory by virtually eliminating stockpiled inventory, closing down warehouses and getting products into consumers’ hands as directly from the manufacturing factories

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as possible. Cook also convinced Apple to steer away from

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manufacturing its own components and instead partner with

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external manufacturers like Foxconn. He was promoted to

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chief operating officer in 2007 and spearheaded Apple’s

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Macintosh division.

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Cook is an industrial engineer by training, and also IMAGES IN THIS PAGE: GETTY IMAGES

Stock Exchanges

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earned a master’s degree in business administration from

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Duke University, US.

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Cook may not mirror the same charismatic dynamism of Jobs, however, the industry views him as an intelligent and a capable

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leader. How he meets the immediate challenges in furthering the

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company’s digital video plans will be closely watched.

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Distributor:

Boutique Mall of the Emirates, 1st Floor, Sheikh Zayed Road, Dubai Tel: 04 222 1222

Exclusive Agent:

DAMAS CUSTOMER SERVICE: 04 427 0336

Emirates Towers 04 330 3262 - Burj Al Arab 04 348 4816 Saks Burjuman 04 351 1980

UAE: Abu Dhabi, Al Fardan Jewellery, Al Fardan Tower, Tel 02 674 5000 - Dubai, Al Fardan Jewels and Precious Stones, City Center Tel: 04 295 3780

Observer

Microsoft Targets Tablet Market Microsoft missed a couple of beats as professionals and consumers began to spend more time on tablets and smartphones to work and socialise. With Windows 8, Microsoft aims at regaining the ground it has lost to Apple.

According to Gartner, sales of touch tablets will grow nearly four times, to 69.8 per cent this year. Apple’s iPad has consistently dominated the tablet market, with competitors coming and leaving the market without affecting its growth. But it’s time the world got an alternative to iPad. If Microsoft can take a significant bite of the fast growing tablet market, it will boost the company’s profit as well.

Windows is a huge force in the operating system market.

The company enjoys a market share of 90 per cent for desktop operating systems. When Windows 8 will work with tablets, people will want a device running on a Windows operating system.

Several vendors are lining up for the support of the Windows 8 tablet, with Samsung and Dell bringing it to the market. The price will be driven by the hardware specs of the tablet. Different vendors will create rival tablets to drive the competition in terms of specs and prices. Apple has made it difficult for the vendors to buy the hardware needed to make tablets in a large volume.

DIY Servers Gain Ground

REUTERS

24

Microsoft CEO, Steve Ballmer

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Portfolio

Commentary

26

ANDREW POTTER

The Magic of Steve Jobs LM>O> CH;L LM>II>= =HPG :L

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TEXT BY FEATUREWELL ILLUSTRATION: TARAK PAREKH

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Pabe^ ma^ Ì*21-Í Z] kZg hger hg\^%

lrlm^f h_ hnk phke]' ■ Portfolio

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A CENTURY OF

ECSTASY Torsten Müller-Ötvös, the CEO of Rolls-Royce, has plenty to smile about. The company weathered the recession well, sales are up, and the Asian market is growing.

Plus he sees the brand, although it is already at the pinnacle of exclusive motoring, as having even more potential, reports Nick Cooper.

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29

October 2011

30

Above, the limitless blue skies.

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Vintage Rolls-Royce vehicles on display at the Goodwood Festival of Speed. The three day event attracts up to 150,000 motoring fans.

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Torsten Müller-Ötvös (left) briefs journalists at the Goodwood Festival of Speed about Rolls-Royce’s latest plans.

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bml pZr mh Bg]bZ bg *2*. Zg] la^ ]b^]% _hnk The Spirit of Ecstasy emblem, which was created in 1911, is also known as ‘Emily’, ‘Flying Lady’ and ‘Silver Lady’.

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October 2011

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32

Goodwood Estate, in West Sussex, is a major sport and leisure venue. The RollsRoyce Motor Cars manufacturing plant and global headquarters is located on the south end of Goodwood Estate.

Torsten Müller-Ötvös at the Goodwood Festival of Speed. Rolls-Royce is a headline sponsor of the event.

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The Rolls-Royce 102EX is an electrically powered Phantom that may go into production.

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“WE ARE NOT IN A TYPICAL CAR COMPETITION, BUT IN A COMPETITION OF: ‘ON WHAT DO I SPEND MY MONEY?’”

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k^ZlhgZ[e^ Zllnfimbhg maZm bm \hne] [^ ZoZbeZ[e^ lhf^mbf^ bg ma^ g^Zk _nmnk^' Ma^ \hfiZgrÍl ehg`&m^kf ikhli^\ml bl h_ `k^Zm bfihkmZg\^ mh bml <>H' ÊB pZgm mh e^Z] mabl [kZg] bg Z ikhli^khnl Zg] `k^Zm _nmnk^ pabe^ fZbgmZbgbg` Kheel&Khr\^ Zm ma^ ibggZ\e^ ihlbmbhg pa^k^ bm bl' Ma^k^ bl gh [^mm^k \Zk [kZg]' Gh[h]r ^el^ bl l^eebg` fhk^ \Zkl bg ma^ l^`f^gm ho^k Ó+))%)))' Ghm ?^kkZkb% ghm ;^gme^r% ghm ;n`Zmmb È hger Kheel&Khr\^' :g] maZm lahpl rhn ahp ik^lmb`bhnl ma^ [kZg] bl' :g] maZmÍl pa^k^ B pZgm mh d^^i bm'Ë ■ Portfolio

36

From left: Claire Cardie, Myle Ott and Jeffrey Hancock, Cornell University researchers who recently published a paper about creating a computer algorithm for detecting fake reviewers.

SELLING GOOD REVIEWS Thanks to the internet word-of-mouth has gone mainstream through reviews posted on websites. But that has also resulted in an industry that churns out positive reviews for a price, reports David Streitfeld.

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Ebg\ab Dphd% Zg ZllblmZgm ikh_^llhk Zm LrkZ\nl^ Ngbo^klbmr pah bl k^l^Zk\abg` Portfolio

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Is That Review a Fake?

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abk^ lhf^[h]r mh ]h bm'Ë

Deceptive reviews on the Web can be very hard even for experts to identify as fake. A team of researchers at Cornell University has been developing sophisticated automated methods to detect them, based on analysis of the text. Here are some of the features that their algorithm looks for, using this example of a fake hotel review.

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STRONG DECEPTIVE INDICATORS

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A focus on who they were with

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In this example, “My husband;” also words like “family”.

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Fake reviews tend to use “I” and “me” more often.

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Hotel and city names were less common in truthful reviews, which focus more on details about the hotel itself, like “small” or “bathroom”.

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ma^r `^m fhk^ k^ob^pl maZg ikh]n\ml pbma ihhk kZmbg`l' ;nm

Michigan from our room was gorgeous. Room service was really good and quick, eating in the room looking at that view, awesome! The pool was really nice but we didn’t get a chance to use it. Great location for all of the downtown Chicago attractions such as theaters and museums.

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nice stay! The rooms were large and comfortable. The view of Lake

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ÊMa^k^ bl ]^_bgbm^er Z [bZl mhpZk] ihlbmbo^ \hff^gml'Ë Ibg\aÍl bgm^kob^pl pbma fhk^

Very friendly staff and knowledgable, you can’t go wrong staying here.”

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maZm hger Z _^p ^o^k pkhm^ SLIGHT DECEPTIVE INDICATORS

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k^ob^p lbm^l'

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“My husband and I stayed in the [hotel name] Chicago and had a very

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hg ^q\^imbhgZe [nm mrib\Ze h_ G^`Zmbo^ k^ob^pl Zelh Z[hng]

Greater use of first-person singular

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Knll^ee =b\d^k% :fZshgÍl

bl ,'0 lmZkl hnm h_ _bo^% [hk]^kbg`

High adverb use

“Very” and “really” are both used twice; “here” is used once.

High verb use

“Get”, “go”, “use”, “can’t”, “didn’t”, “eating”, “had”, “looking”, “stayed”, “was” (three times), “were”.

Use of “!” and positive emotion

Deceptive reviews tend to use exclamation points, while truthful reviews used more punctuation of other kinds, including “$”.

Source: Myle Ott (Natural Language Processing Group, Cornell Univ.)

THE NEW YORK TIMES

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>o^krhg^ bl Z[ho^ Zo^kZ`^'Ë ■

October 2011

Internet

37

Commodities

38

OUTBACK GOLD FEVER The surging gold price is tempting an increasing number of Australians into giving up their jobs to pan for gold, reports Matt Siegel.

Portfolio

39

HNK R>:KL :@H% F:K<H

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ÊB aZii^g^] mh mZed mh ma^ `^gme^fZg maZm pZl [^abg] ma^ \hngm^k% Zg] a^

© 2011 NEW YORK TIMES NEWS SERVICE

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Gold prospectors Marco Nero, left, and Dean Eisler with a collection of their gold nuggets at the Miners Den, a mining equipment store in Parramatta, Australia.

October 2011

Commodities

40

Gold nuggets and items found by prospectors Nero and Eisler. Thanks to the high gold price it is now far more viable to make a living from prospecting.

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“One defining feature of the current gold rush, many say, is the age of those joining up. Whereas prospecting for gold has traditionally been a hobby associated with the elderly, many of those moving out to the country are well below retirement age.”

_Z\mhkl ikhiibg` ni `he] ikb\^l% ZgZerlml lZr' K^\^gmer% ma^ ]blinm^ bg ma^ Ngbm^] LmZm^l ho^k ma^ ]^_b\bm \^bebg` Zg] ma^ ]hpg`kZ]bg` h_ ma^ ]^[m kZmbg` [r LmZg]Zk] IhhkÍl aZo^ ikhfim^] Zg bg\k^Zl^ bg ma^ ikb\^ h_ `he] Zl bgo^lmhkl aZo^ lhn`am hnm Zg bgo^lmf^gm maZm bl Z mkZ]bmbhgZe aZo^g' OheZmbe^ lmh\d fZkd^ml Portfolio

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Commodities

42

“Dumesny said the last nugget he had found weighed 8.5 grammes.

“Four or five years ago that was worth only a hundred bucks, and now it’s worth a bit over three hundred dollars.”

ni% Zg] B mabgd maZmÍl fZbger [^\Znl^ h_ ma^ ikb\^ h_ `he]%Ë lZb] =^Zg >ble^k% ob\^ ik^lb]^gm h_ ma^ Ikhli^\mhkÍl Ahf^ Ikhli^\mbg` <en[ bg Lr]g^r% pab\a kngl iZ\dZ`^ mhnkl mh ikhli^\m _hk `he]' With the price of gold rising to nearly $2,000 an ounce, some Australians are quitting their jobs and buying into a modern gold rush that offers splendid rewards, but not a lot of certainty.

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Basic gold prospecting still relies on corrugated sieves and is relatively cheap to get into. But some prospectors can afford to go high-tech with $6,000 metal detectors.

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Zg] ma^ ]^[m \kblbl bg >nkhi^ Zk^ Zelh

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jnbm^ Z _^p rhng`^k _^eehpl lahpbg`

lZb] pbma Z eZn`a' ■ Portfolio

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Our vision for your future

Corporate CEP40 (Emirates Portfolio 231x176) October Issue

44

Neon lights and giant television screens have been turned off in Tokyo this summer to conserve electricity.

Squeezing the Most Out of Each Watt Since the accident at the Fukushima Daiichi nuclear plant only 17 out of Japanâ&#x20AC;&#x2122;s 54 reactors are on line. This has prompted a nation-wide campaign to conserve electricity, reports Norimitsu Onishi.

Portfolio

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Energy

45

Mh [Z\d ni ma^ \Zee mh \hgl^ko^% ^e^\mkb\bmr k^ihkml maZm _hk^\Zlm ma^ ]ZrÍl ihp^k

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=Zbb\ab gn\e^Zk ieZgm Zg] ma^ k^lnembg`

Zl ma^ l\hk\abg` lng Zg] anfb] Zbk' Ma^r

© 2011 NEW YORK TIMES NEWS SERVICE

mh ^o^g `k^Zm^k e^g`mal lbg\^ ma^ gn\e^Zk

Michio Kuniyuki monitors the empty rooms of Rikkyo University for unnecessary use of electricity as part of the school’s effort to reduce their consumption.

October 2011

Energy

46

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Mitsuharu Taniyama cools off in front of a fan, that some companies have forbidden employees to use, as he dims the lights at his insurance business to conserve electricity.

“Local governments are holding contests soliciting conservation ideas; households are cutting back beyond the hours during which conservation is in effect, from 9 am to 8 pm.”

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Portfolio

Energy

48

“Conservation has made Tokyo, a city famous for its neon lights and giant television screens, a little dimmer this summer. It has caused the Japanese to forgo, for now, the energy-hungry gadgets and appliances that provide life here with particular pleasures.”

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ÊBÍ] mnkg^] h__ fr pZlae^m%Ë LZ^db lZb]% Ê[nm B lmhii^] ]hbg` maZm'Ë ■ Portfolio

Partnership in Private Banking.

For us, private banking is firmly based on real partnership.

Also with you: +971 4 428 82 00 or www.claridenleu.com Clariden Leu Asset Management (Dubai) Ltd., Dubai

S W I S S P R I V AT E B A N K I N G S I N C E 17 5 5

This information has been distributed by Clariden Leu Asset Management (Dubai) Limited. Related financial products or services are only available to professional clients which qualify as clients under the Dubai Financial Services Authority rules. Clariden Leu Asset Management (Dubai) Limited is duly licensed and regulated by the Dubai Financial Services Authority (DFSA).

Innovation

50

China’s Lustrous Pearls Saltwater pearls have dominated the world market, but now Chinese freshwater pearls are taking a large slice of the business, reports Keith Bradsher.

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© 2011 NEW YORK TIMES NEWS SERVICE

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Portfolio

51

GETTY IMAGES

For two decades, China has been the worldâ&#x20AC;&#x2122;s biggest pearl producer, flooding the market with small and cheap pearls of costume-jewellery quality.

But now some producers are using new techniques to push into the lower reaches of the market for gem-quality pearls.

October 2011

Innovation

52

“While he was happy with the reception that Grace’s onecentimetre white pearls were receiving, Zhan seemed more proud of an innovation he called Edison pearls – orbs that come in vivid purple, pink and bronze, bright hues seldom seen before except in dyed pearls, and in sizes of up to 1.9 centimetres.”

Workers go out in a boat to inspect mussels at the Grace Pearl company farm in Zhuji.

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Chinese pearl farmers use the triangle shell mussel that can produce 24 to 32 pearls per shell.

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Portfolio

Innovation

54

Workers sort and organise pearls, according to colour and size at the Grace Pearl sorting facility.

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Workers earn $15 to $23 a day to perform implantations. Blue-collar wages have nearly doubled in Zhuji over the past three years as more young Chinese move to the cities.

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© 2011 NEW YORK TIMES NEWS SERVICE

Employment 56

Portfolio

57

SOCIAL MEDIA BACKGROUND CHECKS Beware of what you do on social media sites and the web in general as it is standard procedure for employers to investigate your past, reports Jennifer Preston.

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October 2011

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Max Drucker is the CEO of Social Intelligence, a California-based company that screens potential employees through internet background checks.

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58

Mark Zuckerberg, CEO of Facebook, is facing complaints about the privacy settings on the popular social media site.

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PHOTOS: GETTY IMAGES

LinkedIn, Facebook, Twitter and MySpace are just some of the sites harvested by employers to do background checks on prospective employees.

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“75 per cent of recruiters are required by their companies to do online research of candidates.

And 70 per cent of recruiters in the United States report that they have rejected candidates because of information online.”

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Employment

59

61

Essentials

THE BEST OF LEISURE AND LIFESTYLE

RIO REVIVED

GETTY IMAGES

With the FIFA World Cup finals due to arrive in 2014, and the Summer Olympic Games following two years later, Rio de Janeiro is undergoing a major facelift, reports Norman Sklarewitz.

October 2011

Essentials

62

Travel

No trip to Rio is complete without enjoying the view from Sugarloaf Mountain that rises 400 metres above the city.

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_Z\bebmb^l% Z ]rgZfb\ eb_^lmre^% Zg] lZ_^mr' Ma^ blln^ h_ k^lmhk^] in[eb\ lZ_^mr PHOTOS: MICHAEL HILLER/STOREE.SE

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“Plenty of this booming civic action, however, is totally unrelated to the FIFA World Cup and, further down the road, the 2016 Summer Olympics that Rio will host. Anyone who visited Rio as recently as four or five years ago will discover plenty that’s entirely new to the local scene.”

bg Kbh aZl bfikho^] ]kZfZmb\Zeer' ÊI^hie^ Portfolio

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63

Cariocas pay professional artists to decorate their walls to advertise their businesses and keep graffiti artists at bay.

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The beach vendors now have to be licensed and are regulated by the municipality to ensure food and drink quality.

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HI>GBG@ BG +)*+ pbee [^ ma^ g^p October 2011

:g] bm k^Zeer bl' Bg ma^ mk^g]r EZiZ

Essentials

Travel

GETTY IMAGES

64

Maracana, Rio’s main stadium, is undergoing a massive renovation for the 2014 FIFA World Cup.

Copacabana is one of the most famous beaches in the world and one of Rio’s bestknown attractions.

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Maracana’s Hall of Fame preserves the footprints of the world’s most famous football players in cement.

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Essentials

Travel

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Beach artists celebrate each major Rio milestone by sculpting it in sand and earning some tourist tips in the process.

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66

The gondolas that take visitors up Sugarloaf Mountain were upgraded three years ago.

The whole of Rio is getting a facelift for the upcoming FIFA World Cup and the 2016 Olympic Games.

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dbehf^mk^l h_ ]Zssebg` [^Z\a' ■ Portfolio

68

TIME

THE ART OF

Switzerland-based Vacheron Constantin has been producing watches for 256 years. So if you want to find out what makes an exclusive timepiece tick, they are the people to ask, reports Guido Duken.

Portfolio

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“It takes 30 per cent more time and a lot more skill to produce a watch to Geneva seal standards.”

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bl Z [kZg] h_ Kb\a^fhgm @khni% ma^ Lpbll

ma^ @^g^oZ L\ahhe h_ Ahkheh`r' Mh inm bm

enqnkr `hh]l ahe]bg` \hfiZgr'

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A Grand Complication pocket watch in 20-carat gold by Vacheron Constantin fetched $1.8 million at a Christie’s auction in June this year.

The watch was made for the famous American car manufacturer James Ward Packard (1863 – 1928).

October 2011

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69

70

During the openworking process every part of the movement is polished and embellished.

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maZm OZ\a^khg <hglmZgmbg ikh]n\^l ma^ Christian Selmoni is the artistic director of Vacheron Constantin.

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Essentials Jewellery

Vacheron Constantin’s unique Métiers d’Art ‘Chagall & l’Opéra de Paris’ series consists of 15 watches. The watch dials feature the art of Grand Feu enamel painting, based on a centuries-old Geneva technique that has remained the exclusive preserve of a handful of artisans.

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“We are a company that has been here for 256 years and we are perceived as a technical but classic brand. Our positioning is on the very high end of the watch segment.”

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`hh] \aZee^g`^ mh aZo^'Ë ■

October 2011

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72

A City at Sea If bigger is better then the Oasis of the Seas and her sister ship are the undisputed rulers of the cruise industry. Nick Rice spent a week aboard the world’s largest cruise ship.

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Portfolio

Essentials Accommodation

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October 2011

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Essentials

Accommodation

Above: Wave riding pools, jacuzzis, rock climbing walls and tennis and basketball courts are part of the amenities.

Below: Twenty chefs and 222 cooks keep the food coming.

Oasis of the Seas consumes 86,400 eggs a week.

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“There are plenty of activities onboard, but most won’t help you burn any calories. There are Vegas– style shows, a casino, audience participation games and comedy gigs.”

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October 2011

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76

Essentials

Art

STEALING BEAUTY What happens after a work of art is stolen? It is difficult to sell a famous piece of stolen art, but less well-known pieces can be moved fairly easily, reports Dan Duray.

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77

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Leonardo da Vinci’s Mona Lisa was stolen from the Musee du Louvre by Vincenzo Peruggia in 1911. The painting was recovered in 1914.

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© THE NEW YORK OBSERVER

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Edvard Munch’s The Scream was stolen from the Munch Museum in Oslo by armed robbers. It was later recovered.

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Essentials

78

Art

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PHOTOS ON THIS PAGE: REUTERS

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“If they’re not incredibly famous works whose theft would make the front page of The New York Times, that stolen work of art would easily enter the legitimate market. There is no title document that usually goes with a work of art.”

French police remove the empty painting frames from the Musee d'Art Moderne de la Ville de Paris after the brazen theft of five paintings worth $620.8 million in 2010.

Portfolio

Essentials

Art

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““You buy any painting that is hand-painted, it doesn’t matter if it’s original. It still has a value. You buy a painting because you like it.”

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makhn`a Z l^kb^l h_ aZg]l Zg] bg ^Z\a

iZbgmbg` a^ ]b]gÍm mabgd a^ pZl [nrbg` Z

bg\k^f^gm bm fb`am bg\k^Zl^ bg oZen^% bm

ab]]^g fZlm^kib^\^ h__ ma^ [Z\d h_ Z mkn\d'

fb`am ]hn[e^ bg oZen^'Ë

KZma^k% pa^g a^ l^e^\m^] ma^ phkd _khf ma^ fZgr maZm IZe^g\bZ Zee^`^]er [khn`am mh ma^ lmhk^% a^ lZb] a^ ]b]gÍm \hglb]^k ma^ GETTY IMAGES

BG MA>L> \Zl^l% ma^ i^klhg pah lmZg]l mh ehl^ fhg^r bl ma^ eZlm i^klhg pah [hn`am bm' MZd^ ma^ \Zl^ h_ :g`^e IZe^g\bZ% pah pZl Zkk^lm^] mabl iZlm :ikbe hg \aZk`^l maZm a^ lmhe^ lhf^ ..)%))) bg Zkm bg Z mph&fhgma AZfimhgl [nk`eZkr lik^^ maZm bg\en]^] lh\bZebm^ ChZgg^ =Zobl AZeebg`[r

Smuggling stolen antiquities is a huge business. This Mayan bust was looted from a site in Guatemala and discovered

by New York custom officers.

ihllb[bebmr maZm bm fb`am [^ Znma^gmb\' ÊBm bl Z ]^\hkZmbo^ bm^f%Ë lZb] ma^ fZgZ`^k' ÊRhn [nr Zgr iZbgmbg` maZm bl aZg]&iZbgm^]% bm ]h^lgÍm fZmm^k b_ bmÍl hkb`bgZe' Bm lmbee aZl Z oZen^' Rhn [nr Z iZbgmbg` [^\Znl^ rhn ebd^ bm'Ë A^ aZ] ghmb\^] maZm ma^ iZbgmbg` pZl lb`g^] Zm ma^ [hmmhf% [nm lZb] bm ]b]gÍm _Z\mhk bgmh abl ]^\blbhg mh [nr bm' ÊLhf^mbf^l% Z iZbgmbg` pbee \hf^ bg maZm bl lb`g^] [r ma^ Zkmblm%Ë a^ lZb]% Ê[nm maZm ]h^lgÍm f^Zg maZm bmÍl hkb`bgZe'Ë Pab\a^o^k pZr% ma^ fZgZ`^k Zg] Ab]]^g Mk^Zlnk^ ^g]^] ni *%.)) ihhk^k Zg] gh iZbgmbg` mh lahp _hk bm' Ma^ ngpbmmbg` ink\aZl^k h_ lmhe^g phkdl bl aZk]er b]^Ze _hk ma^ Zf[bmbhnl mab^_' Mahl^ ehhdbg` mh `^m ma^ fhlm [Zg` _hk ma^bk [n\d phne] ]h p^ee mh l^ee Zl ab`a hg ma^ eZ]]^k Zl ihllb[e^% b_ ghm phkd pbma ma^ [eZ\d fZkd^m ]^l\kb[^] [r FZkbg^eeh' =^m^\mbo^ ?blalm^bg% mahn`a% aZ] ^o^g [engm^k Z]ob\^ pa^g Zld^] _hk ma^ [^lm pZr mh Zohb] [^bg` \Zn`am Z_m^k rhnÍo^ lmhe^g Z ib^\^ h_ Zkm' ÊMakhp bm ZpZr Ë

REUTERS

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The two-tonne Henry Moore sculpture A Reclining Figure was stolen in 2005 and melted down for its bronze. It was valued at $5.2 million.

a^ lZb]% laZdbg` abl a^Z] bg Zg Zfnl^] pZr' ÊMa^k^ k^Zeer bl gh Zglp^k' =hgÍm ]h bm% lm^Ze lhf^mabg` ^el^' Ma^rÍk^ ghm ^Zlr mabg`l mh l^ee'Ë ■ Portfolio

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Essentials

Cuisine

THE WORLD’S BEST RESTAURANT The Danish restaurant Noma in Copenhagen has been crowned, for the second year running, ‘Best Restaurant in the World’ in the San Pelegrino World’s 50 Best Restaurants awards, thanks to its unique and innovative rendering of native produce, reports Scott Adams.

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lmk^m\a^] hger Zl _Zk Zl [^^k Zg] [Z\hg% bl

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ma^ nl^ h_ pbe]% _hkZ`^] _hh]l Zg] m^kkhbk&

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l^glZmbhg Zm GhfZ mh [^bg` bg ma^ ^r^ h_ Z

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^__^\ml Zee Z\khll <hi^gaZ`^g' Ê>o^krhg^Íl

ankkb\Zg^' ÊBmÍl \Zef% ma^k^Íl gh pbg]% [nm

ma^ \bmr mh `eh[Ze \nebgZkr lmZk]hf'

[nlbg^ll aZl ib\d^] ni% `hnkfZg]

rhn \Zg l^^ Zkhng] rhn maZm ma^k^Íl \kZsr

mkZo^ee^kl Zk^ \hfbg` a^k^ fhk^ maZg

lmn__ aZii^gbg`' BmÍl \hhe'Ë

Ma^ Z\\heZ]^l \hf^ Zl gh lnkikbl^ mh mahl^ pah aZo^ ^gchr^] GhfZÍl bg`^gbhnl%

[^_hk^% Zg] i^hie^ Zk^ fn\a fhk^ ^q\bm^]

?khf abl dbm\a^g% bg ma^ \hgo^km^]

Noma is situated in an old shipping warehouse in Copenhagen’s trendy Christianshavn district.

Portfolio

Essentials Cuisine pZm^klb]^ pZk^ahnl^ bg ma^ \bmrÍl mk^g]r <akblmbZglaZog ]blmkb\m% ma^ \a^_ aZl aZ] ln\a Zg bfiZ\m hg k^lmZnkZgml phke]pb]^ maZm i^hie^ ghp k^_^k mh ma^ ÌGhfZ ^__^\mÍ' A^ aZl [^^g \k^]bm^] pbma k^&^lmZ[eblabg` abl k^`bhgÍl \nblbg^' Mabl \hne] ^Zlber `h mh hg^Íl a^Z]% [nm iZkm h_ <a^_ K^g Íl \aZkf bl abl anf[e^ hnmehhd' ÊB mabgd bmÍl Z [bm [he] mh lZr maZm p^ aZo^ k^&^lmZ[ebla^] hnk ^gmbk^ ^Zmbg` \nemnk^%Ë a^ Z]fbml' ÊP^ ]hgÍm aZo^ ma^ Z[lhenm^ mknma _hk ahp \hhdbg` lahne] [^ bg hnk k^`bhg' P^Ík^ cnlm mkrbg` mh ]h ma^ [^lm p^ \Zg' P^ ieZgm^] ma^ l^^]l% Zg] i^hie^ Zk^ ghp bglibk^]' Ma^k^ bl ghp Z fho^f^gm mh Z\ab^o^ `k^Zmg^ll Zfhg` \a^_l% inko^rhkl Zg] _Zkf^kl'Ë

Chef René Redzepi’s cooking philosophy is based on seasonal ingredients that are locally sourced.

<A>? K>G{ bl ^qiehkbg` ma^ k^`bhg Zkhng] <hi^gaZ`^g makhn`a bml ikh]n\ml Zg] bml `Zlmkhghfr' Ma^k^ blgÍm F^]bm^kkZg^Zg&mri^ p^Zma^k a^k^ hk Z ,))&r^Zk&he] \hhdbg` \nemnk^ mh _Zee [Z\d hg _hk a^ei' BmÍl cnlm Z fZmm^k h_ ]^m^kfbgZmbhg Zg] ^qiehkZmbhg' ÊMa^ l^Zk\a _hk `Zlmkhghfb\ mknma lahne] \hf^ _khf pbmabg nl%Ë a^ fnl^l' ÊMabl k^`bhgÍl \nebgZkr chnkg^r fb`am mZd^ fZgr% fZgr r^Zkl mh \hf^ _nee \bk\e^'Ë :g] lh \hne] `^mmbg` Z mZ[e^ Zm GhfZ' P^ee% ghm r^Zkl% [nm fhgmal' RhnÍee g^^] mh ieZg Zm e^Zlm mak^^ fhgmal bg Z]oZg\^ mh l^\nk^ Z mZ[e^% Zg] ^o^g ma^g bmÍl ghm ^Zlr% Zl ma^r m^g] mh [^ [hhd^] Zl lhhg Zl k^l^koZmbhgl hi^g' Ma^k^ bl \^kmZbger Z [nss Zl rhn \khll October 2011

Fresh scallops are served with shaved garden vegetables and edible flowers.

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Cuisine

Noma was founded in 2004 by Chef René (bottom right) and Claus Meyer (bottom left). Both founders are proponents of the New Nordic Cuisine Movement, which seeks to foster local agriculture, encourage environmentally friendly production, and establish food with a uniquely Nordic identity among the world’s great cuisines.

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ikh]n\^] _khf lfZee [en^ [^kkb^l gZmbo^

Zg] ma^ Z\b]bmr h_ ^Z\a ]bla bl \Zk^_neer

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mh =^gfZkd% pabe^ rhnÍk^ l^mmebg` bg pbma

ahg^] mh d^^i rhn pZgmbg` fhk^' Ma^

fZ]^ \nebgZkr ablmhkr' :g] r^m% _hk Zee bml

rhnk lgZ\dl' Ma^ _bklm lfZee ]bla^l \hf^

e^Zibg`&h__ ihbgm _hk <a^_ Íl ZliZkZ`nl

\nmmbg`&^]`^ jnZebmb^l% bmÍl Z ]blZkfbg`er

hnm mab\d Zg] _Zlm% fhlm h_ ma^f ^Zm^g bg

Zg] likn\^ ]bla bl ma^ _Z\m maZm ma^r `khp

ehp&d^r Zg] _kb^g]er k^lmZnkZgm' Ma^ _h\nl

hg^ hk mph [bm^l' :g Zefhlm ghg&^qblm^gm

mh`^ma^k bg ma^ _b^e]' PkZii^] bg likn\^

hg ma^ l^gl^ h_ ieZ\^ bl ma^ ]kbobg` _hk\^

in__ h_ LiZgbla fhll% \kbli^] Zg] ]nlm^]

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_hk ^o^krmabg` ma^r ]h a^k^% _khf ma^ nl^

pbma _bg^ ^Zkmar ihk\bgb ihp]^k4 pahe^

hg Z k^lbghnl _eZohnk' BmÍl ieZm^]&ni pbma

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]^eb\bhnl%Ë Zl <a^_ ^gmanl^l% lahhml h_

bg ma^ ]bgbg` khhf pab\a l^Zml -) `n^lml'

h_ \ab\d^g ldbg Zg] enfi_bla kh^ Zk^

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[r cnb\bg` \aZk&`kbee^] `k^^g ZliZkZ`nl'

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ma^ fhk^ lbg`neZk Zg Z]o^gmnk^'

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ahm%Ë <a^_ K^g lZrl' ÊMa^ ebjnb] maZm rhn

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“The focus on the sense of place is the driving force for everything they do here, from the use of Nordic ingredients on the plate to the stone, timber, fur and other materials used in the dining room which seats 40 guests.”

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Essentials Cuisine

A small sardine is embedded in a crispy ball flavoured with seaweed.

f^gn bl o^kr eh\Ze%Ë lZrl <a^_' Ê<nemnkZeer mhh% B pZgm mh _heehp bg mabl ]bk^\mbhg% Zl a^k^ bg L\Zg]bgZobZ ma^k^ bl Z o^kr lmkhg` mkZ]bmbhg h_ \hee^\mbg` pbe] _hh]' Fnlakhhf ib\dbg` bl Zefhlm Z kbmnZe _hk Noma, despite its many accolades, is a homely restaurant.

Stone, wood and other local materials create a Nordic atmosphere that complements the food.

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nl^] \hkk^\mer% \Zg Zelh fZd^ nl fhk^

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Zg] phh] lhkk^e' :l ma^r k^lm% ma^r lbi Zg

\k^Zmbo^% fhk^ lh\bZeer ^g`Z`^]% pbma Z _k^la

_hkZ`bg` pbee laZi^ fr lmZ__ Zl \a^_l' B

bg_nlbhg fZ]^ pbma gZmbo^ `kZll^l Zg]

ng]^klmZg]bg` Zg] oblbhg' Bm bl ma^ mhhe mh

dghp bm aZl laZi^] f^'Ë >eZ[hkZmbg` hg abl

`kZbgl Zl ma^r e^Zkg Z[hnm ma^ o^kr mabg`l

hi^g Z pbg]hp hg ma^ \nemnkZe% ablmhkb\Ze%

iabehlhiar a^ ^qieZbgl maZm b_ rhn l^^ ahp

maZm Zk^ nl^] bg ma^ GhfZ dbm\a^g'

lh\bZe Zg] l\b^gmb_b\ \hgm^qm h_ ma^ _hh] Zee h_

Z ieZgm `khpl Zg] rhn mZlm^ bm bg&lbmn rhn October 2011

Ma^l^ mkbil Zk^ Zelh Zg hiihkmngbmr

Mabl ]Zkbg`% [nm l^glbmbo^ \a^_ lmkhg`er

nl \hhd Zg] l^ko^ ^o^kr ]Zr' ■

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86

Essentials

Test Drive

LUXURY MISSION

With its launch in 2003 the Continental GT created a new segment of luxury cars and quickly became Bentley’s most popular model. The changes on the 2012 model have made this classic coupe even better, reports Guido Duken.

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Portfolio

87

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The Continental GT’s interior now has a centre console that houses the new eight-inch touchscreen that possesses the latest navigation technology and places the car’s audio system, telephone and comfort settings at your fingertips.

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The exterior is now far sleeker thanks to some subtle changes. The more squared-off rear end now has stronger haunches and wrapped LED tail lights.

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October 2011

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Essentials

Other Business

Americans Still Coolest They may be witnessing their global superpower influence decline in the face of challenges from other emerging players on the world stage, but Americans have been voted the world’s ‘coolest nationality’ in an international poll.

REUTERS

88

Social networking site Badoo.com asked 30,000 people across 15 countries to name the coolest nationality and also found that the Spanish were considered

Bling and Ring

the coolest Europeans and Brazilians the

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coolest Latin Americans.

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In Europe the Italians, French, British and Dutch followed the Spanish in the cool stakes. Mexicans and Argentinians rounded off the top three cool nations in Latin America.

The Belgians were voted the least cool

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nation in the world, followed by the Poles,

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Turks, Canadians and Germans.

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Dutch Dream Big

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