Retail People Magazine – Issue 13

AL ARAIMI BOULEVARD The Mall Identity Opens in September 2018 Page 16

ALEF GROUP ZERO 6 Upcoming Lifestyle Destination Wins Two Awards Page 34

AL HOKAIR TIME New World Class Family Entertainment Destination Page 38

Special RECon MENA Edition ISSUE 13 OCT-DEC 2017

Circulated in 45 countries

REINVENTION A

M I D D L E

E A S T

C O U N C I L

O F

S H O P P I N G

C E N T R E S ’

M A G A Z I N E

CONTENTS

CONTENTS Middle East Council of Shopping Centres 803, BurJuman Business Tower PO Box 43972, Dubai, UAE Tel: +971 4 359 7909 Fax: +971 4 355 8818 www.mecsc.org David Macadam Chief Executive Officer david@mecsc.org

06 07

Welcome Note Contributors

Insights…

10 12 14

Gearing up for VAT with e-invoicing and e-archiving Going Deep on Food-tech A New Era of Shopping for Freshers

Lea Venezuela Director lea@mecsc.org

Shopping Centre Update…

Khaye Comanda Associate Director khaye@mecsc.org

News Brief….

16

18

Al Tayer Motors to Celebrate Ferrari’s 70th Anniversary in the UAE Upscale Coffee Brand Serves Up a New Store Design

Justin Espiritu Publishing & Database Management Coordinator publishing@mecsc.org

19

Chris Capstick Publisher

22

Projects Manager

24

Senior Designer

Sunil Kumar General Manager - Production

Murali Krishnan Production Manager Printed by Emirates Printing Press, Dubai

04. RETAIL PEOPLE . OCT-DEC 2017

32 33

26

NextGen Networking Event – Kuwait at 360 MALL Kuwait NextGen Networking Event – Jordan at The Boulevard, Amman, Jordan

In Focus….

34

VLCC and Cigalah Group Sign Partnership Worth Dh30 Million

36

38

40

Alef Group’s Upcoming Lifestyle Destination ‘Zero 6’ Wins Two Awards (Featured Mall) Alef Group’s Launches ‘Al Mamsha’ Sharjah’s First Car Free Pedestrian-Friendly Community (Featured Mixed-Community) Al Hokair Time – New World Class Family Entertainment Destination (Featured Leisure & Entertainment) A Corporate Marina Home Arise as it Marks 20 Years (Featured Retail Brand)

Board Members’ Corner 44

Features…

20

Digital Wayfinding Enhances Visitor Experience Nicholas Colditz, Product Manager Abuzz Solutions Stating a Case for the Value of Executive Search in the Mall and Retail Industries Piers Burton, Executive Director Eagles Spearing Consulting Productivity – The Unicorn of the Workplace?

Wanda Bronkhorst, Regional Director Priority Management Effective Feedback Made Easy Agni Skafidas, Founder OLAM Consultancy Firm

Events Gallery…

The Latest ABC Mall in Beirut Spells Opportunities

Ingrid Valles Rouf Majid

31

Garden-Themed Mall to Open in Dubai in 2018

New Mall Coming Up Within MBR City Saudi Jeweller L’Azurde Signs Deal to Buy Rival Abercrombie & Fitch Co. to Open First Store in Saudi Arabia Retailer Alshaya Invests in Alabbar’s Noon Ahead of its Launch this Year Media One Tower, Dubai Media City PO Box 2331, Dubai, UAE T: +971 4 427 3000 F: +971 4 428 2261 motivatepublishing.com connect@motivate.ae

30

Saudi Mall Undergoes Expansion

Ajman Holding to Launch Mirkaaz A New Shopping Destination

Christian Baldonanza Membership/Database Accounting Executive connect@mecsc.org

29

Al Araimi Boulevard – The Mall Identity

Dalma Mall Raises the Bar in Marketing and Engagement Initiatives

Mariz Matocdo Marketing Officer customercare@mecsc.org

JC Gayoma Membership Manager membership@mecsc.org

28

Optimise Casual Mall Leasing with Smart, Mobile Technology Said Haider, Regional Director of Middle East Operations, Yardi The Evolution of Online Retail David Macadam

Make Your Lifestlye Ambitious by Mohammad Alawi Chairman Shopping Malls Committee, Jeddah Chamber The Future is Temporary by Luca Cappuccitti, Head of Global Business Development & Strategy Design International

CEO, MECSC/ICSC MENA

MECSC Members’ Segment

Re-Inventing Music In Retail Phillip Atkinson, Creative Director Retail Music International The Biggest Opportunity Ever for Traditional Malls: Omnichannel Transformation, Diego de Vicente Founder and CEO, Moddo

46 50

MECSC Members On-Board MECSC Featured Member – Ishwar Chugani, CEO & Managing Director of Giordano Middle East (FZE) and member of the Management Committee of Giordano International, Hong Kong

We invite you to an experience beyond expectation we deliver a true sense of pleasure in everything we do, with a distinct focus on entertainment, edutainment and experiential shopping, we have curated the perfect destination mall which will entertain, educate, inspire and excite your senses as spending quality time with family and friends is one of lifeʼs greatest pleasures.

147,200 SQ.M SHOPPING DESTINATION

3,000

OPENING

SEPTEMBER 2018 FOR LEASING OPPORTUNITIES:

E: lease@ablvd.com T: +968 910 22 222 Al Khoudh, Sultanate of Oman.

CARPARK SPACES

10

220+

SCREENS CINEMA COMPLEX

RETAIL SHOPS

40+

LARGEST

FOOD & BEVERAGE EXPERIENCES

KIDS WORLD IN OMAN

Leasing and Management by

www.ablvd.com

WELCOME

AL ARAIMI BOULEVARD The Mall Identity Opens in September 2018 Page 16

ALEF GROUP ZERO 6 Upcoming Lifestyle Destination Wins Two Awards Page 34

AL HOKAIR TIME New World Class Family Entertainment Destination Page 38

Special RECon MENA Edition ISSUE 13 OCT-DEC 2017

WELCOME The November 2017 issue of the Retail People Magazine is now the celebration of the third anniversary for this publication!

Circulated in 45 countries

Thank you ALL for your generous support for your time, effort and your financial support.

Our MECSC team is truly blessed to have the support of our many sponsors, exhibitors and business partners. Thank you!!

REINVENTION A

M I D D L E

E A S T

C O U N C I L

O F

S H O P P I N G

C E N T R E S ’

M A G A Z I N E

ON THE COVER:

We have made it a priority within the MECSC is to ensure that we have many channels of communication open to our members and to the retail industry at large. The Retail People Magazine is a very successful communication vehicle which is delivered quarterly. Delivered to 45 Countries we have international impact and reach with the Retail People Magazine.

This issue of the Retail People Magazine is our favorite issue because of our celebration of the RECon Conference. In each edition we include the latest retail trends, successes, concepts and information from the MENA region and beyond.

Working together in the MENA region we have a stake in the future of the retail industry locally and globally.

Our team works daily supporting the retail business step by step with strong relationships which are built on trust and transparency. As Members, the more involved you become in the MECSC / ICSC, the more opportunity you have to learn and share with others who face similar daily challenges.

The team at the MECSC understands that all members are genuinely interested in learning more about the retail industry, how to improve their business and most importantly foster a true interest in sharing their experiences.

Our success at the MECSC is to facilitate this relationship through building and sharing information. We are doing just that and more.

Thank you to H.E. Majid Al Ghurair

MECSC Board Chairman Chairman of the Dubai Chamber of Commerce, President of BurJuman Shopping Centre

Marwan Eskandarani

MECSC Board President Group Business Development Director – GCC Kamal Osman Jamjoom Group LLC

Andrew Williamson

National Director – Head of Retail MENA, JLL

Our contributing authors have done an amazing job again this month. The articles for the November issue are full of very current perspectives. Once again the MECSC App has been updated, upgraded and relaunched for the RECon Conference. Our members enjoy using this MECSC App because it links our members together while showcasing the events at the RECon Conference.

Several terrific articles this quarter including short term leasing and one of the best ways for tracking revenue. Gearing up for VAT with e-invoicing and e-archiving. Freedom Pizza and the high tech aspects of pizza. Music in retail and how to win customers. Measuring productivity in your business. How to deliver constructive feedback. The new Al Hokair ‘Time’ concept is fully described. Two of our Board Members write on ‘Make your Lifestyle Ambitious’ and the ‘Future is Temporary’ round out our latest articles for your reading pleasure.

Avijit Yadav, CMD, CSM, CLS, CDP, CRX

Our team at the MECSC would like to thank all contributing authors for providing these great articles. Your time and efforts are truly appreciated! We love to showcase your points of view to our readers.

Khalid Suleiman Aljasser

Thank you also to our members, advertisers and supporters who make each Retail People Magazine edition better and better each quarter!

Chief Operating Officer GLA Property Management Co. LLC Chief Executive Officer Arabian Centres Real Estate Co.

Luca Cappuccitti

Head of Global Business Development & Strategy Design International

Maimunah Shebani Managing Director The Retail Agency

Marcello Larizza, CSM, CRX

General Manager Line Investments & Property LLC

Mohammad Alawi

Chairman Shopping Malls Committee Jeddah Chamber

06. RETAIL PEOPLE . OCT-DEC 2017

DAVID MACADAM Chief Executive Officer MECSC

MARWAN ESKANDARANI MECSC Board President Group Business Development Director – GCC Kamal Osman Jamjoom Group LLC

CONTRIBUTORS

C NTRIBUTORS Łukasz Spirała 10

14

Business Development Manager Infinite IT Solutions

Ian Ohan 12

Emre Pelin

Said Haider

Partner Andarakis Advisory Services

Regional Director - Middle East Yardi

20

Phil Atkinson

David Macadam 22

CEO MECSC

24

Creative Director Retail Music International

28

Nicholas Colditz Product Manager Abuzz Solutions

Diego de Vicente 26

CEO & Founder Moddo

Piers Burton 29

Executive Director Eagles Spearing Consulting

Wanda Bronkhorst 30

Chief Executive Officer Olam Group

38

Luca Cappuccitti

44

Head of Global Business Development & Strategy Design International

Regional Director Priority Management Middle East

Mishal Abdulmohsen Al Hokair

Agni Skafidas 31

Founder & CEO Freedom Pizza

Deputy CEO & GM of Entertainment Division Al Hokair Group

Mohammad Alawi 44

Chairman - Shopping Malls Committee Jeddah Chamber

OCT-DEC 2017 . RETAIL PEOPLE .07

INSIGHTS

Gearing up for VAT with e-invoicing and e-archiving

V

AT introduction will transform the way trading companies across the GCC conclude business transactions. With several months still left till the VAT go-live date, now is the right time for companies across the GCC to evaluate technological capabilities of existing IT solutions and implement new enterprise software to get ready for VAT implementation.

VAT registered businesses in the GCC will have to comply with new requirements, such as charging VAT on supplies, calculating VAT deductible or granting access to VAT documents during audits.

These new obligations make a good case for e-invoicing and e-archiving solutions. Electronic invoicing and archiving offer compliance with the upcoming legal changes and ensure transparency in the circulation and storage of transaction documents.�

NICOLAS SAADÉ III Partner at Pioneer Auditing

10. RETAIL PEOPLE . OCT-DEC 2017

Charging VAT on supplies Under VAT, companies across the GCC will be required to charge VAT on supplies at a correct rate. This new duty will be particularly time-consuming to trading companies with a big volume of invoices. Yet, e-invoicing solution can be a big help in this area, since it can automatically match a correct VAT rate to a particular product.

Calculating VAT deductible VAT introduction implies the necessity to calculate VAT deductible on purchases. This new regulation can be easily covered by the e-invoice suite which automatically calculates the correct amount so there is no need to run the numbers manually.

INSIGHTS

Fewer overdue payments

Sharp cost cuts

100% data accuracy

e-invoicing

SELLER

Accounts Receivable

Quicker order processing

Print Out

Mailroom

Calculating the total net amount of VAT to pay / to refund Following the introduction of VAT, GCC companies will be obliged to calculate the total net amount of VAT to pay or to refund. E-invoicing is an answer to this challenge. Thanks to validation mechanisms embedded in the e-invoice suite, the net amount is always checked for its accuracy before being processed any further.

Cash flow Under VAT, companies should give even better attention to their cash flow management. Cash flow management, i.e. settling bills and collecting payments, is directly linked to the timing of VAT recovery on costs. Electronic invoicing solution by far improves accounts payable and accounts receivable processes. As a consequence, VAT recovery on costs takes place faster.

Tax audits In the UAE, tax audits will be carried out by the Federal Tax Authority (FTA) to examine if a company is compliant with

Post

Mailroom

BUYER

Routing

the provisions of the Tax Law. Electronic archiving appears to be a true enabler in preparing for tax audits, providing the FTA with temporary access to e-documents via the administration panel. There, the tax authority can retrieve both a printable document and an original file of this document. Importantly, time stamping and access control – the security measures embedded in the e-archiving solution – are compliant with the Federal Law No. (1) of 2006 on Electronic Commerce and Transactions in the UAE. Apart from VAT compliance, e-invoicing and e-archiving deliver extra value to businesses, both sellers and buyers.

Electronic invoicing solves a number of challenges that each business that issues or receives paper invoices knows only too well: typing errors, disputes between trading partners arising from overpayment, underpayment, incorrect data, long invoice validation period, incorrect accounting codification to name just a few. In addition to this, with e-archive suite, businesses can achieve substantial operational savings on administrative duties and space rental.

Registration

Accounts Payable

ŁUKASZ SPIRAŁA Business Development Manager Infinite IT Solutions Łukasz Spirała is responsible for implementations of enterprise solutions at trading companies across the GCC region, including Transmed, Al Khayat Investments, Scitra, Gulf International, Khimji Ramdas among others. Member of the Middle East Council of Shopping Centres (MECSC).

Audit-proof archiving Time stamp Electronic signature Access control

OCT-DEC 2017 . RETAIL PEOPLE .11

INSIGHTS

FREEDOM PIZZA Going Deep on Food-tech With Ian Ohan, Founder & CEO of Freedom Pizza and Co-founder Big Dwarf

T

IAN OHAN Founder & CEO of Freedom Pizza and Co-founder Big Dwarf Ian Ohan is an entrepreneur who created and founded Freedom Pizza has more than 25 years’ experience in real estate, investment, hospitality and technology with 20 of those years in the GCC region. Alongside Freedom Pizza, Ian established Big Dwarf FZE an e-commerce, food-technology company that continues to develop Freedom Pizza’s much loved digital platform that runs at over 50% online order rate and is growing fast, making it one of the leading platforms in the market.

12. RETAIL PEOPLE . OCT-DEC 2017

he foodservice industry is one of the largest industries in the world and, in my view, one of the least prepared in terms of embracing technology.

It left its doors wide open, ripe for disruption. Consumers have always, and still want, the same thing - they want great food and great service, but there’s a new sheriff in town – convenience and meet his (or her) deputies – choice and speed.

Enter the disruptor, hearing the demands of today’s consumer and answering with vigour – hello food technology, hello convenience, hello choice.

Ten years ago, technology answered – it allowed people to order online and also gave them choice. Enter the food aggregators. They charge merchants between 5% and 10% for each transaction – yes the industry and the consumers like this – for the industry – easy money, free

marketing and it doesn’t have to worry about scary technology – thank you technology.

But more recently it seems that people really like delivery, which makes sense.

There is the realization that delivery is important to consumers and the tech sector responds with third-party delivery. This presents a challenge as the logistics behind delivery can be difficult.

Merchants need to be prepared to pay third parties between 20% to 30% of the order as a commission for the delivery. Restauranteurs are really experiencing the macro shift of consumers online, but are paying handsomely for it.

INSIGHTS

So, we now have a land slide of consumers taking advantage of all of this new convenience and choice. It is irreversible and will only continue to grow. It is important to remember that online orders do not generally represent market growth, rather a re-allocation in what and how people are eating – quite plainly, people are not eating more.

Unprepared merchants feel they have no choice but to use these services. Merchants need to be prepared to pay third parties between 20% to 30% of the order as a commission for the delivery. Restauranteurs are really experiencing the macro shift of consumers online, but are paying handsomely for it.

In terms of data, what I find interesting is that if a merchant never collected data from its customers, then it doesn’t see the value of the data that the food-tech companies are collecting on its behalf. The data grab is exacerbated by intensifying competition between, aggressive and well-funded food aggregators and third-party delivery companies.

Remember, they are competing amongst themselves for merchants and customers – the proverbial chicken and egg. The customer is the prize, the merchants are the pawns or put in a more pedestrian way, the bait.

This is a fundamental misalignment of interest.

Third party delivery is doubling down – moving into the real estate game. In a bold move, they are racing to establish multi-kitchen delivery facilities around the world, inviting multiple merchants and operating as a delivery hub. This is an innovative business model with many merits, however, it is interesting to consider why a tech company is exposing itself to the world of bricks and mortar, the very antithesis of its focused digital and asset light strategy. It is perhaps logical that the next step would be to start to invest in the businesses of food and beverage tenants – in effect become the merchants themselves.

Whilst the future is difficult to predict with certainty, it would appear that scale, control of consumer relationship and nimbleness are the winning recipe of this arena. It is also clear that the current disruptors are not the final form – they will be disrupted themselves. For the gladiators, it might be a game of winner takes all and in a game of all or nothing, there are no holds barred.

Established in 2015 by serial entrepreneur Ian Ohan, Freedom Pizza is a locally owned “made in the UAE” business making delicious, honest pizzas we can all feel good about.

Using wholesome grains, the freshest local ingredients and free of preservatives and additives, the delicious taste of Freedom is delivered (right and fast) by its experienced and professional delivery team, every time. With nine locations in the UAE and growing, Freedom Pizza is about keeping its customers, its company and its community free – to share new ideas, love and great pizza.

To learn more about Freedom Pizza, go to freedompizza.com. Tell us what you think.

OCT-DEC 2017 . RETAIL PEOPLE .13

ICNOSNI G T EHNT TS S

Dubai’s Waterfront Market: A New Era of Shopping for Freshness

D

ubai’s Deira Corniche could be the new hotspot for a one-of-a-kind market experience for avid shoppers. Imagine a ‘wet’ market where selling and buying of the catch of the day and the most succulent fruit and vegetable finds are highlighted by an endless negotiation where prices go even lower than those found at supermarket chains. Then as one moves along to the dedicated meat and poultry section, one is certainly reminded of the traditional butcher shop where customers can select specialty cuts and sections as well as get a free advice on cooking instructions from the butcher.

These scenes take place in a state-of-the-art facility covering 120,000 square metres of air-conditioned shopping. This is the new Waterfront Market located at the intersection of Al Khaleej Road and Abu Hail Streets in Deira.

The Waterfront Market offers a new concept in retail, combining the heritage of an old-style public market with the comforts of modern facilities, offering over 50 retail outlets ranging from a pharmacy to money exchange and banking, to cafes and restaurants as well as select indulgent finds such as oud and perfumery. The Waterfront Market is rapidly growing, marked by large and growing footfall, new retailers with specialty leasing areas and new services springing up almost every day. The Waterfront Market has allotted a provision for expansion for future retailers and services available, yet the value proposition for this unique development has been overwhelming based on consumer sentiment.

14. RETAIL PEOPLE . OCT-DEC 2017

EMRE PELIN Partner Andarakis Advisory Services Emre Pelin is partner at Andarakis Advisory Services, a leading management and branding consultancy working for over 80 clients across 18 industries. Emre has extensive experience across the fast moving consumer goods, oil & gas, retail and real estate industries. Emre’s career history extends from the United States, Turkey, United Arab Emirates and the Kingdom of Saudi Arabia, where Emre has served clients across assignments including corporate strategy, marketing, branding and change management in both private and public sector companies.

CONTENTS

This property retail development employs an innovative system of selling fresh goods through staff training and stringent inspections so that products remain fresh and handled with best-in-class hygiene practices. The initiative certainly reflects in the freshness that is found at every corner of the market and the overall comfort one experiences with the air-conditioned mall and ample parking at the heart of Deira’s bustling commercial district.

FRESH FINDS The Waterfront Market delivers freshness on numerous levels; from fresh food ingredients across seafood, fruits and vegetables and meats and poultry, to a new location facing the Deira Islands on the corniche with an inspiring and welcoming promenade, to a new purpose-built asset that is designed to provide products that remain accessible to all visitors. The new facilities bring in comfort to tourists and residents looking for a clean and refreshing market experience in Dubai.

OPEN FOR BUSINESS The Waterfront Market maintains a strong partnership with local farmers and herders as well as international distribution networks to ensure fruits and vegetables reach the marketplace on time and in pristine condition.

International standard procedures such as cooling and ventilation are followed to keep the nutrients intact in the food and prevent depletion as well as avoid wastage.

The Waterfront Market, which is set to take its position as Dubai’s destination for fresh food ingredients, offers convenient operating hours for its different sections – the fish & seafood section is open 24/7, with a one hour break every 11:00 PM for facility cleaning; both the fruits & vegetable and meat & poultry sections are open from 6:00 AM to 1:00 AM while local shops located within the market operate from 10:00 AM to 10:00 PM. Those wishing to take part or witness the fish auctions can come at 11:00 PM to 1:00 AM for the local catch of the day and also from 2:00 AM to 6:00 AM for the catch coming from Oman.

While the main markets have either been opened to the public or are under fit-out stage, sections of the Waterfront Market remain available for lease for a wide variety of retailers looking to take advantage of the facilities and high level of footfall that is poised to increase as more sections of the Waterfront Market are launched.

OCT-DEC 2017 . RETAIL PEOPLE .15

SHOPPING CENTRE UPDATE

The Mall Identity Al Araimi Boulevard

O

man, described as the “Jewel of Arabia”, is the inspiration behind Al Araimi Boulevard. It was intended to bring in the beautiful natural elements of Oman within comforts of a shopping mall. As a result, the creation of Al-Araimi Boulevard (ABLVD).

The sand dunes from the Empty Quarter, the calming sounds of water from the Aflag and the lush greenery that blooms in Salalah during the summer time, were the key sources of inspiration. Shoppers will experience all these elements of Oman’s natural beauty while strolling around the mall.

ABLVD is in a prime location 20km from Muscat. Catchment area within 10-minute drive covers the areas Al Seeb, Al Khoudh, Mabelah and Barka. A middle-class

16. RETAIL PEOPLE . OCT-DEC 2017

population of 1,000,000 are within 30 minutes’ drive representing the highest segment of disposable income concentrated in one area.

Being built on a sizeable plot of 86,000 sqm surrounded by four roads, the mall gets direct access from three major roads, Sultan Qaboos road, the Equestrian intersection and Al-Salam road. ABLVD has a buildup area of 155,425 sqm and a leasable area of 70,500 sqm with over 3000 carparks. The construction of the AAB started in May 2016 and scheduled to be completed by September 2018.

ABLVD is leased and will be managed

by Design International Mall Management (DIMM), which has an extensive experience in mall management and leasing.

For all food fanatics: you’re in for a treat! At ABLVD, food is life’s greatest joy. That’s the reason for amplification of dining experience.

Having one of the largest food courts in Oman, the F&B outlets will include a vast selection of both global and regional food brands that are known and loved by all.

ABLVD has many features designed by Kaosys® a wellestablished interior design company with an impressive repertoire of diverse interior design projects that are unique to ABLVD. The facility list consists a nursery where the little ones will receive fun and care while the adults can enjoy some leisure time shopping.

With the launching of the largest Family Entertainment Center in all of Oman, for the ones who aspire to do fun and entertainment, it will be time to Go Big soon at ABLVD. Topping the wish list, Al Araimi Boulevard will be having a 10-screen cinema theatre allowing all an easy escape from reality and enjoy a movie.

An Interactive Wall will be introduced to visitors, a first of its kind in Oman. The Interactive Wall is filled with movable coins that visitors can rotate around to create statements or bring out the creative artist hidden within them, a nice break while enjoying the retail therapy.

Calming sound and sight of water splashing of large reflective pond and water fountain at Boulevard terrace will give visitors a therapeutic effect. It will help you rejuvenate after a long day filled with shopping and entertainment.

The journey at ABLVD is never ending. It will make you feel inspired, excited, enchanted and in awe. Al Araimi Boulevard will be a story of introducing entire satisfaction to all end users, a place where all needs are catered under one beautiful roof.

OCT-DEC 2017 . RETAIL PEOPLE .17

NEWS BRIEF

News Brief Saudi Mall Undergoes Expansion Saudi Arabia sees new expansions across physical retail. Red Sea Mall, one of the biggest shopping centers in Jeddah City is currently in progress of completing its $53.3m (SAR200m) expansion, which is the largest mall expansion in Saudi Arabia. The mall will be adding, even more, international brands and entertainment facilities, which highlight their obligation to Aidrous Al Bar develop and grow the retail industry. Aidarous Engr.

Executive Member of Al Bar, Executive Member of Red Sea Markets Red Sea Markets, owning Company Ltd, the owning company of company of Red Sea Mall Red Sea Mall said: “We consider the mall’s expansion essential to the Red Sea Markets Co. and to the local community, and we are contributing to the local economy and other industries and sectors by catering to the rising demands for commercial rental space.”

Dalma Mall Raises the Bar in Marketing and Engagement Initiatives Dalma Mall continues to offer an engaging lifestyle filled with excitement through its summer initiatives.

With the start of Ramadan the mall rolled out a digitally organized 50-day Summer Raffle Promotion, giving away 2 Nissan Patrol Cars, followed by Dalma Mall’s Kids Extravaganza activation which filled the summer weekends booming with Fun, Exploration and Creativity. The mall also hosted a much talked about evening with Bollywood Superstars Shah Rukh Khan and Anushka Sharma, where every single inch of the massive 255,000 square meter mall was filled with eager fans through-out the evening. Dalma Mall is steadily gaining recognition from the local community and visitors of Abu Dhabi, registering an approximate footfall of 50,000 on daily basis. Numerous other activations and promotions held throughout the season including the ADSS 2017 Mega Raffle, Power Rangers Mega Force Meet & Greet and a weeklong non-ticketed Tom & Jerry Live Stage Show and Cheese Maze Game continue to attract traffic to the mall.

Ajman Holding to launch MIRKAAZ, a new shopping destination In line with the ambitious Ajman 2021 vision, Ajman Holding, a strategic organization that operates a diverse range of subsidiaries and associate companies in the country, has announced that it will launch a new shopping destination. Titled Mirkaaz, the new mall will attract over 1 million visitors with 100+ shops, international restaurants, a cinema, a family entertainment area, botanical gardens, a health & fitness centre, and a hypermarket. Mirkaaz is the first mall in the UAE to feature a sprawling Atrium Roof. Strategically located at the juncture of Sharjah and Ajman, 15 minutes away from Sharjah, and just 20 minutes from the Dubai International airport, the mall will be easily accessible via Sheikh Mohammed Bin Zayed Road. With more than 1.2 million tourists expected to visit the Emirate and 45 new accommodation units to be set up in the Emirate, Mirkaaz will be the optimal shopping area for families, youth, professionals, affluent singles, business owners and investors.

18. RETAIL PEOPLE . OCT-DEC 2017

Al Tayer Motors Celebrate Ferrari’s 70th Anniversary in the UAE

Al Tayer Motors announced plans to celebrate this coming weekend the 70th anniversary of Ferrari in the UAE. On day one, a number of Ferrari owners will travel in a motorcade to Jumeirah Beach Residence area and onwards to the Yas Viceroy Hotel in Abu Dhabi. The following (Left to Right) – Ms. Michelle Lee, Vice President day, 70 red Prancing Horse cars Customer Experience and Marketing at Al Tayer Motors and Mr. Dieter Knechtel, Chief Executive will form a giant number 70, at Officer - Far East & Middle East, Ferrari at the the Du Arena in Ferrari World Ferrari 70th Anniversary Press Conference, Abu Dhabi for a unique photo- Al Tayer Motors Ferrari showroom opportunity. Announcing the plans at a press briefing in Ferrari showroom in Dubai, Michelle Lee, Vice President Customer Experience and Marketing at Al Tayer Motors said: “We wanted to make this a special event for our loyal Ferrari customers who are so deeply connected to the brand. What better way than to begin the celebrations at our recently opened state-ofthe-art service centre in Dubai and culminating at the world’s first Ferrari inspired theme park in the nation’s capital.”

Source: LinkedIn (https://lnkd.in/fvXiwVz)

Upscale coffee brand serves up a new store design

Dubai: When coffee company Nespresso was founded in 1986, the firm sold its machines — and the capsules — out of a call centre for the next 15 years. It wasn’t until 2000 that Nespresso opened its first shop in Paris. Now, the call centres make up less than 20% of Nespresso’s sales, while online accounts for 50% and brick-and-mortar Manuel Sancho stores contribute a further 30%, according to Business Development Manuel Sancho, Business Development Manager, Manager, Middle East Middle East and Africa. “We used to only sell and Africa coffee through call centres, but we gradually evolved,” Sancho said in an interview with Gulf News. “In the UAE, the majority of our sales come from our stores, as people like to shop physically, see and taste them.” In July, the single-serve coffee company opened the doors to a newly renovated shop in Mall of the Emirates, having undergone a facelift to bring it in line with other Nespresso stores globally. “This concept is part of the evolution of the company. Every six years, we release a new design for our stores and we update them all.”

Source: Gulf News Business Sector (http://bit.ly/2yszNQf)

Garden-themed mall to open in Dubai in 2018 The new 1.2 million sqm retail space will add to pressure on developers for best lease terms.

A garden-themed mall opening its doors here in 2018 is expected to give an added boost to Dubai's retail landscape. Not only will it give shoppers a nature-inspired destination in a city where 60% of residents visit a mall once a week; it will also bring the mall experience closer to a fast-developing district. And, that too, from the same guys that gave Dubai its world-renowned Miracle Garden, a magnet for tourists. This is what the people behind Cityland Mall — coming up near Global Village and that will create nearly 1.2 million square feet — is intent on. “Gardens and food really are the new anchors

NEWS BRIEF

for malls of this decade,” Fahim Sharfuddin, CEO of Cityland Group, which also built the Miracle Garden and Butterfly Garden in Dubai and Paradise Garden in Al Ain. But the Cityland Mall and other such shopping destinations now in the pipeline are likely to add pressure on developers to offer best lease rates for retailers.

Source: Gulf News Business Sector (http://bit.ly/2vAK63I)

VLCC and Cigalah Group Sign Partnership Worth Dh30 Million Six VLCC wellness centres in the Kingdom in the next three years VLCC, a beauty and wellness brand, and Saudi conglomerate Cigalah Group, have announced a strategic partnership to launch VLCC wellness centres in Saudi Arabia, starting with Jeddah in November, the company said in a statement on Thursday. VLCC currently operates 20 wellness centres across the UAE, Oman, Bahrain, Qatar and Kuwait. VLCC has also been selling its range of skin care, hair care and body care products across GCC and launched these products in KSA in 2014. It is estimated that a total investment of over Dh30 million will go into setting up these centres.

Source: Gulf News Business Sector (http://bit.ly/2wWbOaV)

The Latest ABC Mall in Beirut Spells Opportunities The $300m project represents a joint venture with Bahaa Rafic Hariri Group.

Lebanon’s newest mall has opened its doors wide, and helping the property’s manager to add to its considerable retail stock. In fact, the venture between Bahaa Rafic Hariri Group and ABC s.a.l. is to be the largest commercial project, right in the heart of Beirut. The ABC Verdun will host around 200 shops, including 29 F&B outlets, a cinema multiplex, a children’s area, and a 1,800 square metre garden. The development cost is estimated at $300 million (Dh1.1 billion) plus. “This project is estimated to create over 2,000 job opportunities, giving the city a muchneeded boost,” said Robert Fadel, Chairman and CEO of ABC. The mall will be accessible from multiple directions and serviced by 1,700 parking spaces. A representative for Shaikh Bahaa said in a statement, “We have always considered Lebanon the country of prosperity and opportunity regardless of the economic challenges Lebanon continues to struggle against. This important partnership with ABC has allowed us to look forward to a brighter future for the country.”

Source: Gulf News Business Sector (http://bit.ly/2yibV5V)

New Mall coming up within MBR City

the board has approved the signing of a memorandum of understanding (MoU) with Tamkeen Industrial & Trading Company to acquire 100% equity stake of Izdiad Commercial Company of Arabia.

L'azurde, which raised SR477.3 million ($127 million) from its initial public offering in 2016, makes gold and diamond jewellery in Saudi Arabia and Egypt and distributes to wholesale markets in 52 countries, mainly in the Middle East. The statement said the duration for the MoU is for a period of eight weeks from the signing date, extendable on the parties' agreement. The transaction is expected to be financed by bank credit facilities and cash generated from operational activities.

Source: Arabian Business (http://bit.ly/2yIuzkm)

Abercrombie & Fitch Co. to open first store in Saudi Arabia

Abercrombie & Fitch Co. is set to open its first store in Saudi Arabia in September as part of its franchise and joint venture agreement with leading retailer Majid Al Futtaim. The 728sqm store located at the new extension of the Red Sea Mall in Jeddah will include a shop-in-shop for the Abercrombie Kids brand.

It will offer the Fall/Winter collection for men, women, and children.

Majid Al Futtaim first introduced the Abercrombie & Fitch brand in the region in Kuwait, where it opened at 360 Mall and The Avenues.

It followed with a flagship store in the UAE’s Mall of the Emirates in December 2015 that also saw the launch of the brand’s first fragrance boutique. “We are excited to be expanding both the Majid Al Futtaim Fashion brand portfolio and the Abercrombie & Fitch label in the Middle East, and continuing to bring highly sought after brands to the KSA region. The expansion and upcoming presence shows Majid Al Futtaim Fashion’s continued investment in the success of its franchise partnership,” said Shireen El Khatib, CEO of Majid Al Futtaim Fashion.

Source: Arabian Business (http://bit.ly/2yJ64Uk)

Dubai Hills Mall forms part of the sprawling Dubai Hills Estate, which is a Meraas joint venture with Emaar.

Retailer Alshaya invests in Alabbar’s Noon ahead of its launch this year

A new mall with 2 million square feet of leasable area has been announced, located within the sprawling MBR (Mohammad Bin Rashid) City. To feature over 750 outlets, the mall is located at the intersection of Umm Suqeim Street and Al Khail Road. Scheduled for a late 2019 opening, the Dubai Hills Mall is a joint venture between Meraas and Emaar Properties. The two master developers are already associated with the high-end Dubai Hills Estate community that is taking shape.The mall as well as the earlier announced Meydan One destination represents the spread of Dubai’s retail capacity from Burj and the Downtown area into the newer parts of the city. Within MBR City itself, a slew of residential offerings are being created, and which the new retail spaces will tap into.

E-commerce site Noon was slated to launch in the UAE in January, and has now begun operations.

Source: Gulf News Business Sector (http://bit.ly/2yGsSE5)

Saudi Jeweller L'azurde Signs Deal to Buy Rival Retailer says agreement inked to acquire 100% equity stake of Izdiad Commercial Company of Arabia.

Saudi jewellery giant L'azurde has announced plans to buy a competitor operating in the affordable luxury sector in the Gulf kingdom. L'azurde for Jewelry Company said in a statement that

Kuwait-based retailer MH Alshaya has acquired a stake in the new $1bn e-commerce site backed

by Dubai businessman Mohamed Alabbar, Noon.com. The value of the deal and size of the stake were not disclosed.

Alshaya will also become a seller on Noon’s marketplace platform, listing a portfolio of international brands covering the fashion, health and beauty and home and lifestyle categories, a statement said.

Announced in November last year, Noon – which is also backed by Saudi Arabia’s Public Investment Fund – was slated to launch in the UAE in January, but is yet to begin operations. The statement on Wednesday affirmed that the site was on track to “launch later this year”, although no specific date was revealed. Mohammed Alshaya, Executive Chairman of Alshaya, said: “We see great value in our partnership with Noon, which complements our existing online channels. Our partnership with Noon will allow us to expand our customer base, reach new market segments, and participate in the next level of growth in regional e-commerce.”

Source: Gulf Business (http://bit.ly/2wlfgMT)

OCT-DEC 2017 . RETAIL PEOPLE .19

C EOANTTUERNET S F

Optimise Casual Mall Leasing with Smart, Mobile Technology

S SAID HAIDER Regional Director – Middle East Yardi Said Haider (Lebanese national) joined Yardi in 2012 and has more than 11 years of sales and business development experience in the Middle East region. He headed the sales of Oracle practice at Global Technology Services, a wholly owned subsidiary of the Emirates National Oil Company (ENOC), a Government of Dubai Company.

Additionally, Said has held sales and marketing positions with technology and service companies in Dubai and Abu Dhabi. He holds a B.Sc. degree in Computer Science from the Lebanese American University in Beirut.

20. RETAIL PEOPLE . OCT-DEC 2017

pecialty leasing or casual mall leasing gives the opportunity to add seasonal variety to malls, additional excitement to open areas of the mall, increased choice for consumers and of course additional revenue streams for owners and operators looking to maximise mall revenue.

The challenge today is how do mall operators manage specialty leases easily using technology? Traditionally, management tools catered only for longterm leases – how has modern technology reinvented the offering of lease flexibility for operators to easily engage with retailers to offer short-term leases.

Yardi has driven innovation in its cloud-based, mobile-enabled solutions to offer operators the chance to reinvent the way they manage specialty leases.

Complimenting Yardi’s core lease management tool Leasing Manager, Yardi Casual Mall Leasing is a solution developed specifically for specialty leasing.

Yardi Casual Mall Leasing takes care of short-term leases right from initial lead capture through to contract negotiations and lease management. Typically, shortterm leases do not bill for service charge, tax or insurance; Yardi CML allows mall operators to manage these particular items whilst reconciling total mall revenue.

All leasing data is synced to the Yardi Voyager database, Yardi’s core real estate management and accounting solution.

Through online dashboards, users of Casual Mall Leasing are able to manage the entire leasing cycle efficiently from anywhere, on any device. Unit availability searches can be carried out on reservation diagrams and after reservation and evaluation of contract terms can be approved to generate a lease. Once the lease agreement is activated, Voyager commences charging the tenant.

Yardi has driven innovation in its cloudbased, mobile-enabled solutions to offer operators the chance to reinvent the way they manage specialty leases. Complimenting Yardi’s core lease management tool Leasing Manager, Yardi Casual Mall Leasing is a solution developed specifically for specialty leasing.

Mall operators can use Casual Mall Leasing dashboards in conjunction with Leasing Manager to assess leads, deals in the pipeline, pending approvals, tenant activities and interactive property maps.

Obtaining the optimum tenant mix through streamlined rentable space management is essential to maximise mall revenue.

When assessing which specialty leases to confirm, it’s important to consider how they might impact other retailers. Use interactive floorplans and business intelligence tools alongside Casual Mall Leasing to ensure short-term and often seasonal leases will complement existing retailers.

Whether the lease is long or short, it’s imperative to the success of the shopping centre to be managed well and to manage well, technology plays a fundamental role.

FEATURE

The Evolution of Online Retail

Update October 2017

I DAVID MACADAM CEO, MECSC – ICSC Middle East & North Africa With a career spanning 36 years in the retail industry, David is a regular contributor to local and international newspapers including Gulf News and Khaleej Times and numerous Magazines with articles on topics associated with current retail industry trends, commercial real estate and residential property challenges and opportunities.

He has appeared on CNN, BBC, Bloomberg, Dubai One, Dubai City 7 TV, Selfie TV and Dubai Zee television as a retail expert in the MENA region. In radio, on Dubai Eye 103.8, David is regularly on air as the retail industry expert, retail property market commentator and guest.

A Canadian, resident in the UAE for thirteen years. David has held leading roles in the region with major shopping centre development companies and advisory firms before taking over in 2013 as the CEO of the MECSC.

22. RETAIL PEOPLE . OCT-DEC 2017

n my role as CEO of the MECSC / ICSC people ask me frequently what is going on with online retail - globally and regionally. Travelling the world again this year to participate in major retail conferences has provided me current insights into the retail industry which I will share with you in this article.

Those of us in the retail industry know all too well that our industry is constantly in a state of change. Embracing change and looking ahead with a view to course correcting to ensure survival and to keep ahead in the game is part of our daily lives.

Retail in the US market is a good place to begin. When you include all aspects of the retail industry in the US annually we see a $5+ Trillion business.

Total online sales account for 9% of the retail industry sales there. Amazon, the largest online retailer has a 3% market share of the retail industry in the US. Consumer spending, a major driver of the US economy accounts for over 65% of the US economic activity. Retail sales as measured include all goods and services from all venues and channels.

A recent study from ICSC in New York indicated that these US retail sales numbers for physical stores are delivered through a retail infrastructure of approximately 65 square feet of retail for every man, woman and child in the US. These numbers are inclusive of all retail including shopping centres, high street retail, big box retail and all other forms of physical stores such as automotive sales. By comparison Canada has approximately 17 square feet of retail per capita. The UK has about 7 square feet of retail per capita.

The UAE has approximately 14 square feet of retail per capita.

Online retail in the US totaled $385 Billion in 2016 according to BI Intelligence. Amazon gross annual retail sales in 2016 in the US was $79 Billion or twenty (20%) percent market share of the US online retail business.

Amazon otherwise known as “The Everything Store” is the largest e-commerce, logistics, payments, hardware, data storage, and media ‘retail’ company. According to BusinessInsider.com Amazon accounts for forty three (43%) percent of retail online sales in the US. It's the go-to site for online shoppers and merchants alike. In America, Amazon is the overwhelming starting point for online customers seeking B to C and B to B businesses researching price, variety of goods offered and brands. Recent reports indicate that the Amazon Search ‘for anything retail’ is more popular than Google Search for retail products. With over 341,000 employees and over 480 million products online at August 2017 in the US, Amazon is clearly the dominant online player with $136 Billion in gross annual sales from all divisions in 2016.

FEATURE

But, let us also look at the 2016 financial aspects of Amazon, analysis provided and quoted below thanks to TheStreet Inc. and my review of the online 2016 Amazon Annual Report. The global retail sales component reached $123.6 Billion in Amazon in 2016, with $79 Billion retail sales in the US. The reported sales margin average is two point seven (2.7%) percent gross profit margin overall on retail product sales. Scale of operations truly matters when your margins are 2.7%. Profit on retail sales was $4.1 Billion.

Of the total of $135 Billion in annual sales, the non-retail product sales component, Amazon Web Services (AWS), which generally includes ‘back of house’ massive IT cloud computing, media, advertising sales and ‘other’ contributed about $12.2 Billion in gross sales for a profit of $3.7 Billion with an average profit margin of thirty point three (30.3%) percent. The ability of Amazon through the AWS division to drive revenues through supporting retailer’s product sales by selling their back of house IT cloud computing services currently provides amazing profit and is the fastest growing division in Amazon.

AWS is the world’s dominant cloud computing provider according to Synergy Research Group. AWS accounts for thirty four (34%) percent of the world’s cloud computing which is larger than Apple, Google and IBM combined. Therefore Amazon is much more than ‘The Everything Store’ with the direct impact on retail bricks and mortar shops.

Growth internationally of Amazon is primarily in Germany, UK and Japan and other international markets provided $43.9 Billion of the total income in 2016. The strong US Dollar relative to the foreign currencies impacts Amazon’s international growth.

Shipping revenue in 2016 from Amazon’s financial statements was $8.9 Billion. Shipping costs in 2016 totaled $16.1 Billion, representing a ($7.1) Billion loss to Amazon. In the Financial Statement notes, Amazon treats this loss as a corporate policy to keep product pricing competitive. According to a report in the Guardian news, thirty four (34%) percent of the products ordered online by Amazon’s customers are returned to Amazon distribution centres also at Amazon’s expense.

Reportedly, customers with greater than 25 returned items may become banned from making further purchases on Amazon.

Amazon, the largest online retailer has a three (3%) percent market share of the retail industry in the US. Likely the market share will grow but is estimated to remain as a small fraction of total retail sales. However, the press and many online shoppers love Amazon which give Amazon a ‘larger than life’ position in our minds.

In the future, Millennials and Gen Z shoppers will spend more time online shopping and researching for the best products at the best prices. Amazon and other online channels will likely benefit from this trend.

Shopping centres and traditional bricks and mortar retail formats continue to sell the other ninety (90+%) of the goods and services which represents the vast majority of goods sold annually in the US market.

A and A+ Regional and Super Regional Shopping Centres plus Convenience Shopping Centres will continue to dominate retail sales producing the highest sales overall into the foreseeable future in this fast changing retail landscape.

Retail sales in the UAE are a small fraction of less than one (1%) of the US total.

Online sales in the UAE are a smaller fraction of the overall online sales in the US. With the recent acquisition of Souq.com by Amazon these numbers will surely grow but are currently very small. Physical stores in the UAE host over ninety eight (98%) percent of the retail sales and will likely be the most popular channel for acquisition of retail goods for many years to come here.

Retail Industry Business in the US Annually

$5+ TRILLION

Amazon Search

‘FOR ANYTHING RETAIL’ is more popular than Google Search

Amazon Web Services (AWS), contributed about

$12.2 BILLION in gross sales

The global retail sales component reached

$123.6 BILLION in Amazon in 2016

Physical stores in the UAE host over

98%

of the retail sales

OCT-DEC 2017 . RETAIL PEOPLE .23

FEATURE

Re-Inventing Music in Retail

F

or those of us who's retail career started on the shop floor, we occasionally hear a music track on the radio or TV which we recognise from days working instore and which instantly takes us back through the years.

For me, it's "Lady in Red" by Chris De Burgh which takes me back to my early days in fashion retail in the UK. This track was on the loop of tracks used in store and to hear it now will still transport me back to the same store. I'm sure you have similar tracks of your own.

This demonstrates the power of musical emotion and how easily a human brain forms lasting connections between music and spaces, including retail spaces.

Music in retail is in the process of being reinvented, as retailers rightly perceive music as an important part of the brand makeup. Technology has progressed from the repetitive cassette tape playing songs in the loop.

Specialized softwares now allow large database of music to be precisely controlled so that the music can evolve throughout the day. As the customer demographics change the music can also evolve to keep pace with the changing audience.

Gone are the days of waiting for a cassette or CD to be delivered to each store and manually processed. Music is now updated online ensuring the newest piece is on retailer’s playlists at the same

24. RETAIL PEOPLE . OCT-DEC 2017

time or before it is added to iTunes or played on radio stations.

In today's digital age, the music industry has changed and is desperate for artist's exposure. Record Labels provide music companies like RMI with new releases, in the hope that the tracks make it into the music collections in retail stores.

Once music is delivered online into retail spaces, it becomes easier to use other audio files alongside the music tracks.

Promotional messages and adverts for special offers can be inserted between music tracks to keep customers engaged with and informed about your brand.

These messages can be daily sports or fashion news. It can be a simple promotional messages which may change depending on the weather each day, promoting ice cream when it's warm or umbrellas when it’s raining.

Gone are the days of just playing a handful of tracks in a loop from a CD.

PHILLIP ATKINSON Creative Director Retail Music International Phil has spent 13 years working with retailers around the world, designing and advising on background music and instore radio services. He has worked with the world’s most prestigious retailers and hotels, from Bloomingdales and Harvey Nichols to Kempinski and Jumeirah hotels. Phil now heads up Retail Music International’s business in the Middle East and Europe.

RETAIL MUSIC INTERNATIONAL Retail Music International provide music and messaging services to retailers, restaurants, hotels and shopping malls around the world. Working with Clients including Nike, Bateel Café and Avenues Mall.

Retail Music Internationals innovative technology allows for world class music and messaging services to be delivered to your sites cost effectively.

FEATURE

The Biggest Opportunity ever for Traditional Malls:

Omnichannel Transformation

O DIEGO DE VICENTE Founder and CEO MODDO Diego de Vicente, Professor and PhD in Technology and Retail by the University Complutense of Madrid.

His teaching career has been oriented and focused on Management of Technology and Strategic Management. He is the Founder and CEO of MODDO, with a large number of customers in Shopping Centres (Lar España, Merlin Properties, CBRE Richard Ellis, Deustche Bank and Global Investors) and Retailers (Swatch, Nine West, Sketchers, The North Face, Amazon, Ebay, AliExpress, etc.).

ne thing is for sure, after 150,000 years of human existence, the biggest asset that differentiate us and other species is the Capacity of Adaptation.

Shopping Centres, like the majority of traditional sectors, are experiencing turbulent times, due to the accelerating and significant changes that society is facing. Regarding to our sector, the question about the economic future of Shopping Centres, has become a “trending topic” for the economic press.

That intensive-media-attention on shopping centres' future, can be shown at recent publications of multiple economic articles about the "change of interests and buying preferences of consumers", as well as the flashing appearance of new digital retail players that offer a significant increase in the number of buying options for consumers.

The fact that e-commerce grows at double digits, and that traditional commerce maintains a moderate-plain growth in the past years, is something that cannot be disputed, but something very different, is to presuppose that owners of traditional Shopping Centres, don't have the vision neither the adaptation capabilities, to put all means possible at his reach, oriented to transform that supposed threat (e-commerce) into a new and powerful opportunity for growth.

Omnichannel Transformation of Shopping Centres, which means, to be able to merge best assets and practices of Digital and Physical world, incorporating new services and new sales channels, that will allow them to assign captured orders to the physical stores located at the physical mall and also forwarding foot traffic to the shopping centre offering new click and collect or advanced new services.

The key in this process of Omnichannel transformation of Shopping Centres, is to "truly understand" from the highest management levels of the company, that digital transformation does not consist of replicating the physical world into the digital marketplace, but enrich the management teams with new training strategies and with the incorporation of new knowledge capabilities and professional profiles, that will help owners and Managers, to improve the customer experience at the Shopping Centre.

Beyond the difficulties and risks that all transformation process carries implicitly, we are facing a magnificent opportunity for traditional Shopping Centres, to get rid of their fear about new digital competitors, and take a firm step-up towards Omnichannel world, taking advantage of new existing digital channels to increase sales of their existing physical stores and assets.

Active Economic Penetration UK SOUTH KOREA GERMANY JAPAN USA UAE FRANCE CANADA SINGAPORE AUSTRALIA HONG KONG SPAIN POLAND MALAYSIA THAILAND

26. RETAIL PEOPLE . JUL-SEP 2017

76% 72% 72% 68% 67% 62% 62% 60% 60% 60% 59% 58% 55% 52% 51%

ARGENTINA ITALY RUSSIA CHINA BRAZIL TURKEY INDONESIA SAUDI ARABIA VIETNAM PHILIPPINES MEXICO INDIA SOUTH AFRICA EGYPT

48% 46% 46% 45% 45% 43% 41% 39% 39% 38% 37% 28% 28% 16%

CONTENTS

O

OC

C

FEATURE

Digital Wayfinding Enhances

Visitor Experience

D

NICHOLAS COLDITZ Product Manager Abuzz Solutions Nicholas Colditz is a Product Manager at Abuzz Solutions and has nine years of experience in digital wayfinding. He has a bachelor degree in design and is a certified practicing project manager. Nicholas has a unique ability to deeply empathise with users and is an advocate for Human-Centred Design.

28. RETAIL PEOPLE . OCT-DEC 2017

igital wayfinding represents a literal convergence of physical and digital worlds. It exists in the physical world, but resides in a digital one.

This unique position provides an engaging and relevant platform for delivering an enhanced visitor experience for any public built environment, including shopping malls.

In the past, digital wayfinding was seen as an add-on facility for visitors of a public space. It was like plumbing, there to serve a purpose though with little consideration.

Now we are seeing a shift to technology that understands people and fits into their world, rather than the other way around.

The true value of good digital wayfinding is now being recognised for its contribution to visitor experience as well as strengthening a landlord’s brand.

The key to providing a better visitor experience is to first understand the visitor and what their world is like. This extends beyond the experiences they have in your environment and encompasses behaviour and activities that occur prior to a visit as well as after. What information do visitors need at different times on their journey, what are the various touchpoints available to provide that information and most importantly, how does it all connect to provide a seamless flow?

Good digital wayfinding is not done in isolation, it does not try to solve every visitor problem, but rather works with other infrastructure, such as physical signage, to deliver practical directions that fit in with how humans navigate. Good digital wayfinding systems understand that visitors are all different and that information must be provided in a variety of formats so they can choose what suits them best, rather than forcing a single rigid view.

The growth of user experience design as a discipline has made a considerable contribution to the experience of visitors using digital wayfinding to help navigate a space.

Another tremendous contributor is that of analytics and insights. All digital user interfaces record usage data (or they should), although data alone does not provide value. Insights provide value and not just any insights, but the correct insights. Digital wayfinding analytics, when done well, can close the loop on visitor experience by providing actionable insights that result in meaningful change. This optimisation process is similar to the lean startup methodology loop of build, measure, learn.

The visitor experience is deeply enhanced when digital wayfinding is considered as part of the broader visitor journey and coupled with relevant insights from usage data.

FEATURE

Stating a Case for the Value of Executive Search in the

Mall and Retail Industries

E

merging as we are from the downturn of the long summer months, I have been using the downtime to reflect on how businesses across the region habitually use this less productive period to hold back on recruiting management headcount into their teams.

But consider this: the average time between first meeting candidates and their then joining the company is about 100 days.

Surely, then, the summer is the ideal period to be identifying talent and appointing new management members to commence their employment in 2 or 3 months time, when the business is back at its best?

Whilst the majority of shopping malls and retailers across the region experience their lowest trading months during the summer, senior executives have a rare opportunity to allocate valuable time to focus on the critical aspect of their business’s management infrastructure.

After all, the competence of recruiting the best talent into any business is, without a doubt, the key point of difference in developing mid to long-term competitive advantage. Organizations are all about people; particularly retail-related ones. Get your service or your customer experience wrong and be prepared to experience a prolonged episode of underperformance as customers choose to shop elsewhere.

Identifying the right candidates to lead a shopping mall, or a shop within a mall is, therefore, the most critical function that senior retail executives perform.

In spite of their good intentions, though, a significant majority of executives find themselves unable to allocate the amount of time they would like to comprehensively interview and select the right candidates for their crucial management positions. The result? All too often candidates are selected for their personality (it doesn't take long to

assess whether you like someone, or not) as opposed to their capability, the combined set of personality and competency skills, which will deliver value to a mall or retail company in the long term.

So (and here I pitch myself!) if you're serious about delivering the full potential of your organization but lack the time to perform recruitment process with the diligence it demands, consider engaging an executive search specialist to fulfill much of the essential background work for you. A fundamental reason for appointing a consultancy firm to identify qualified candidates is that most senior managers are not actively seeking a career change. Senior managers tend not to respond to publicly placed advertisements and so a tailored approach is necessary to engage their interest in positions outside of their current employer. This takes considerable time.

Whilst this type of service may sometimes appear expensive, the selection of candidates you meet will impress you and the return on investment is likely to be outstanding. Engaging a consultancy to facilitate the presentation of a range of qualified candidates, through a comprehensive search of both local and international markets, is really a very sensible thing to do. Working with an expert consultancy is probably better value than you think, driving returns to developers and retailers alike.

PIERS BURTON Executive Director Eagles Spearing Consulting Piers is an expert consultant to the Leisure, Retail and Hospitality industries. Based in Dubai, his specialties include executive recruitment across the GCC and Asia as well as developing market entry models for a number of prestigious international clients.

Prior to forming his consultancy firm, Piers served as COO at Emirates Leisure Retail and at MMI, the Middle East’s largest alcoholic beverages group, and as General Manager of Grey Mackenzie & Partners, Abu Dhabi.

He received his BA in Classics from the University of Bristol and completed post-graduate studies in Retail Marketing at Manchester Metropolitan University.

All too often candidates are selected for their personality as opposed to their capability, the combined set of personality and competency skills, which will deliver value to a mall or retail company in the long term.

OCT-DEC 2017 . RETAIL PEOPLE .29

FEATURE

Productivity

The Unicorn of the Workplace?

O WANDA BRONKHORST Regional Director Priority Management After completing a degree in Psychology, Wanda worked with UCS Solutions, a leading provider of IT related services to companies in the Retail Value Chain in South Africa. By joining Priority Management Middle East in 2007, she found the perfect opportunity to combine her passion for helping people and her background in IT to help transform lives by improving individual and organisational productivity and making work/life balance a reality.

ne of the only certainties in life is change and when you are in the Retail industry, your business may very well depend on it: your ability to adapt to the market and the needs of the customer. Innovation is key.

Retail is a tough industry with long hours and lots of competition. So, when do you find the time to focus on what matters most to you and your organisation? Do you have time to complete your daily task list, think strategically and avoid burn-out by maintaining a work/life balance?

Priority Management specialises in Productivity: That ever elusive unicorn everyone is looking for yet no one seems to be able to capture. From its inception in 1980, Priority Management focused on helping individuals, teams and organisations manage their workloads and priorities.

Ultimately, our goal is to develop the necessary skills and behaviours within individuals and teams, which will assist in reaching the organisational objectives.

According to Harvard Business Review, a 2017 survey done by Kronos and Future workplace, shows that the restructuring of

work has resulted in significant burnout and that this accounts for 20 –50% of employee turnover. This highlights the need for Leaders within the organisation to set the tone for how their people should manage their workloads and set certain boundaries to avoid burn out, promote work/life balance and still deliver in line with the strategic objectives.

In our global network, we have worked with retail organisations such as Barnes and Noble, Home Box, Chalhoub and others helping them implement the necessary behavioural changes to facilitate this.

Through a combination of workshops and individual coaching sessions, we tailor and customise the behaviours and processes for each person, helping them to be more productive and effective by prioritising continuously, planning realistically, improving communication, controlling emails and information, and more.

Through our “Client for life” status, we aim for a higher return on investment for the organisation through ongoing support ensuring that the behaviours and processes are adopted as the new way to work. To keep the costs to the minimum, we support the new behaviours and processes with hands-on, practical steps – that can be implemented immediately – using the technology tools available within the organisation (where applicable).

Help your employees catch that unicorn, individual and organisational productivity is within your reach!

To find out more please visit www.prioritymanagementme.com email: middleeast@prioritymanagement.com

Our goal is to develop the necessary skills and behaviours within individuals and teams, which will assist in reaching the organisational objectives.

30. RETAIL PEOPLE . OCT-DEC 2017

FEATURE

Effective Feedback Made Easy Don’t be afraid of giving constructive feedback

F AGNI SKAFIDAS Founder OLAM Consultancy Firm Agni Skafidas of OLAM shares her performance coaching expertise.

OLAM is a consultancy firm simplifying HR to fit their client’s needs and culture. They know how to translate best practices and global standards into pragmatic solutions for their clients, allowing them to focus on their core business activities.

ormal appraisal processes have come a long way since being first used in the mid-1950s. For the last 2 years, more and more companies are giving frequent formal and informal feedback to their employees.

Continuous feedback has been established as a performance enhancing tool rather than a dreaded management task. While some managers still dread giving feedback, constructive feedback can help improve an employee’s performance, increase their productivity and contribute to the positive image of the company.

We’ve compiled this 7-step-guide for managers on giving effective feedback and helping the employee to perform as expected:

1. GIVE TIMELY FEEDBACK Feedback needs to be given in a timely manner. Find a quiet place and make time for the conversation.

2. BE SPECIFIC Give a concrete example of what needs to be done differently. You can use the following questions to prepare for the conversation: • When did the situation occur?

• Who was involved? Consider also those indirectly involved.

• Where were you?

• What happened?

• What is the impact on those involved?

Think of the direct and indirect impact.

• What was the effect of the employee’s actions and/or behaviour?

While some managers still dread giving feedback, constructive feedback can help improve an employee’s performance, increase their productivity and contribute to the positive image of the company.

3. FOCUS ON THE SITUATION, NOT THE PERSON Stick to the situation at hand. As their manager, you’re meant to help them, not attack them personally.

4. REAFFIRM OR ESTABLISH YOUR PERFORMANCE EXPECTATIONS State your performance and behaviour expectations to the employee and show them where they fell short. The employee can see the gap between their actions and your expectations and together with you, develop a plan to act differently in the future.

5. SEND A CLEAR MESSAGE It’s easy to fall into the feedback sandwich trap: Something positive – the feedback – something positive. All too often employees stop listening after the first positive comment.

6. KEEP A RECORD OF THE FEEDBACK SESSION It’s recommended to document the feedback session and the tips for improved performance. This can be shared with the employee via email or a letter and a copy will be kept in the employee’s personnel file.

7. FOLLOW UP Close the feedback circle by following up on the suggested performance improvements with the employee. Check how their performance has improved or if any other actions, e.g. additional training, are required.

As this 7-step-guide has shown, giving feedback doesn’t need to be hard. Done properly, organisations can only profit from this powerful tool!

OCT-DEC 2017 . RETAIL PEOPLE .31

Next MEC SC’s vents – E n o ti ra e G en opping sh g connectin re d tail centre an fessionals ro industry p M E NA across the

EVENTS GALLERY

MECSC host “NEXTGEN Networking Reception” in Kuwait The MECSC and the ICSC hosted the much awaited Next Generation Networking Reception at the Main Atrium in 360 MALL on Tuesday 12th of September from 6:00pm until 8:30pm sponsored by GLA Management (A Tamdeen Group Company).

The Middle East Council of Shopping Centres emphasizes on educating and offering a successful Networking platform to its members and therefore MECSC has progressively organized several Next Generation Networking events throughout the Middle East region. These events aim to bring together specialists from the Retail industry to share knowledge, ideas and promote business growth.

32. RETAIL PEOPLE . OCT-DEC 2017

The MECSC / ICSC is very pleased to host the NextGEN in 360 MALL in Kuwait. We are focused on offering more value-added business development, networking opportunities, career development, and education opportunities for our members. The event aims to bring together leading professionals from the Retail industry to share knowledge and exchange ideas in our industry leading and highly successful Next Generation Networking Event.”

David Macadam CEO, MECSC

Next MEC SC’s vents – E n o ti ra G ene retail g n connecti across ls a n io ss profe st a E le Midd

Middle East Council of Shopping Centres’ Next Generation Networking Reception in Jordan The MECSC and the ICSC organized the Next Generation Networking reception at The Boulevard Rooftop, on Tuesday, September 19th 2017. Thank you to Orange as the main sponsor and hosted by The Boulevard.

Jordan has been progressively developing its shopping malls and retail industry; we are excited to host our 3rd Next Gen in Jordan and continue offering a unique platform for professionals to network and develop their business.”

David Macadam CEO, MECSC

OCT-DEC 2017 . RETAIL PEOPLE .33

IN FOCUS FEATURED MALL

Alef Group’s upcoming

lifestyle destination ‘Zero 6’ wins two awards at Arabian Property Awards 2017 – 2018

A

head of its opening in Q1 of 2018, Sharjah’s first lifestyle destination of its kind, ‘Zero 6’ has won two prestigious awards at the Arabian Property Awards 2017 – 2018, in the ‘Leisure Development’ and ‘Retail Development’ categories. The project is being developed by Alef Group, a pioneering Sharjah-based developer of designed lifestyle experiences.

The Arabian Property Awards is part of the International Property Awards, which recognizes and rewards excellence in property, architecture and interior design within Middle East and Africa and across the globe. The judging panel comprised independent

34. RETAIL PEOPLE . OCT-DEC 2017

industry experts who assess design, quality, service, innovation, authenticity and sustainability credentials of the submitted projects.

Issa Ataya, Managing Director, Alef Group accepted the awards at a gala ceremony that was held on September 7, 2017 at the JW Marquis Hotel in Dubai.

Inspired by Sharjah’s telephone code, Alef’s winning entry, Zero 6 is designed to resonate with new-age visitors while offering family-friendly entertainment to residents of the emirate and beyond. Zero 6’s sophisticated and contemporary design as well as its wide-range of shopping and dining options, unique

IN FOCUS FEATURED MALL

entertainment propositions and numerous wellness activities – are all strategically conceived to celebrate Sharjah’s evolving identity through an inspiring lifestyle community experience, where trendsetters will feel instantly at home.

On this occasion, Mr. Issa Ataya said: “Winning in both the categories of a coveted awards program that we entered is a tremendous achievement for our upcoming project, Zero 6. Once open, the venue will be a landmark achievement within the leisure and retail landscape of Sharjah that will draw interest from lifestyle aficionados and trendsetters from across the region. This project is a key part of Alef Group’s robust portfolio that aims to put the spotlight on Sharjah’s investment-friendly retail landscape and demonstrate our commitment to enhancing the emirate’s lifestyle offerings. This win is a testament to our vision of developing designed lifestyle experiences, and marks an important milestone for us after the recent launch of Al Mamsha.”

“Zero 6 has all the ingredients of being a dynamic lifestyle hub that inspires wonderful moments. We have a perfect location with

the international airport and the Universities City in close proximity, and have partnered with leading restaurants, retail outlets and entertainment providers that are especially curated for Zero 6’s audience.”

Spanning an area of 15,000 square metres, Zero 6 will feature an eclectic collection of 52 retail and F&B brands; 7-screen Cineplex built by ‘Cinema City’, which will include UAE’s largest IMAX screen; Sharjah’s first Fitness First Platinum club, a ‘Fun City’ catering to kids, in addition to an internationally-renowned supermarket chain and Sharjah’s first branch of Abu Dhabi-based Burjeel Hospital. The venue is located within a five-kilometre radius of Sharjah University City, Sharjah International Airport and high-end residential areas.

OCT-DEC 2017 . RETAIL PEOPLE .35

IN FOCUS FEATURED MIXED-USED COMMUNIT Y

Alef Group’s launches ‘Al Mamsha’

Sharjah’s first car free pedestrian-friendly community

A

lef Group, a privately held lifestyle experience provider headquartered in Sharjah has announced ‘Al Mamsha’, a landmark mixed-use development in Sharjah that brings together modern living, retail and leisure in an upscale environment completely accessible on foot. Construction of the first phase of the project went underway at the beginning of the third quarter of 2017. Promising to redefine Sharjah’s urban landscape and bring a new level of integrated community living to the emirate, Al Mamsha blends an extensive range of residential

36. RETAIL PEOPLE . OCT-DEC 2017

properties with active retail and leisure districts, anchored by two dynamic entertainment destinations.

Al Mamsha features ample sidewalks and walkways complemented by plenty of green and open spaces, making it Sharjah’s first fully-walkable community spread over a total land area of approximately 3 million square feet.

Located just off Sheikh Mohammed Bin Zayed Road in the heart of ‘new’ Sharjah, the project is just two minutes away from Sharjah International Airport and University City and five minutes from the Sharjah-Dubai border.

“At Alef Group, we are committed to bringing to

IN FOCUS FEATURED MIXED-USED COMMUNIT Y

Sharjah designed lifestyle experiences inspired by global trends and local needs. We are excited to bring to Sharjah its first pedestrianfriendly living experience,” said Sheikh Khalid bin Sultan Al Qasimi, Chairman of Alef Group.

“As an entirely walkable community, Al Mamsha will be Sharjah’s first mixed-use development of its kind, bringing together premium residential, retail and entertainment spaces to create a wholesome lifestyle experience for residents and visitors,” said Issa Ataya, Managing Director, Alef Group.

Al Mamsha will also be the first car-free development in Sharjah, thus contributing to the emirate’s journey towards sustainable living.”

While envisioned as a pedestrian city, the project will offer extensive underground parking facilities for both residents and visitors,

who may use vertical transportation means such as elevators and escalators to get to retail or residential floors.

Residents at Al Mamsha will enjoy access to a wide range of community facilities including dedicated cluster swimming pools, health club and gym, walkways, nursery, family entertainment centre, children’s play area, retail spine and more.

OCT-DEC 2017 . RETAIL PEOPLE .37

IN FOCUS FEATURED LEISURE & ENTERTAINMENT

Al Hokair Time

Our name for the new world class Family Entertainment Destination (FEC)...

F

or the past five decades, the Al Hokair Group’s commitment has focused on meeting the surging needs of the tourism industry in the MENA region. We continuously challenge ourselves to come up with outstanding tourism investment strategies to provide fresh and profitable business models to grow our businesses.

Our Group portfolio holds the Al Hokair Group Hotel Division, with over 38 operating hotels of 3, 4 & 5-star hotel ratings across Saudi Arabia, Dubai and Jordan. We also have multiple hotel projects in the pipeline across the Middle East and Europe.

38. RETAIL PEOPLE . OCT-DEC 2017

Al Hokair Group – Entertainment Division, has a total of 80+ entertainment centers all over the key cities of Saudi Arabia and UAE both indoors and outdoors. Our distinctive FEC brands include Sparky’s, Skyzone, Snowy and Minopolis.

Our successful range of FEC’s host more than 10 million visitors a year. We are honored to be the pioneering and leading Family Entertainment Center Group in Saudi Arabia. The opening of our 1st ‘Al Hokair Time’ in Dammam located at Al Shatea Mall in April 2017, marks the new beginning of our ‘Al Hokair Time’ FEC.

IN FOCUS FEATURED LEISURE & ENTERTAINMENT

We look forward to opening many more ‘Al Hokair Time’ FEC’s in the region in 2017 and 2018. The ‘Al Hokair Time’ FEC has a mixture of Sparky’s, Snowy and Skyzone Trampoline, all available in one popular area in the shopping centre with the accessibility of tasty Food & Beverage outlets such as Pezzo, La Mode and other Kiosks which are always ready to serve all our visitors.

In May 2017, Al Hokair Group has opened two commercial and entertainment centers, Al Hokair TimeMaktaba located at Al Khobar Corniche and Al Hokair Time Makkah located at Al Zahir area near the center of Makkah City and only 4.1 km to Al Masjid Al Haram.

Al Hokair Time Maktaba is a combination of Sparky’s Snowy and Party Room together with Pezzo and La Mode as the successful food and beverage outlets.

Al Hokair Time Makkah is a combination of Sparky’s FEC, a Snowy’s soft play park for children and a Sky Zone Trampoline Park. Children and teenagers in the families were all catered for. In addition, there are 16 famous retail brands of toy shops, restaurants and cafes you can choose from.

The Al Hokair Group keeps its commitment to developing new FECs and to be the leader in the Amusement Sector in the MENA Region.

We invite everyone to come and enjoy our new ‘Al Hokair Time’ Family Entertainment Centres to experience the fun of our new creations!

MISHAL ABDULMOHSEN AL HOKAIR Deputy CEO, GM of Entertainment Al Hokair Group Mishal Abdulmohsen Al Hokair is the family member with direct responsibility for the Family Entertainment Centers in the Al Hokair Group.

Mishal took full operational responsibility for the Entertainment Division after gaining considerable experience as Deputy CEO & Vice President for Marketing of the Al Hokair Group.

Born in Riyadh in 1983, he received his public education there. Mishal graduated from King Fahad University where he received his Bachelor’s Degree in Marketing. He began his career in banking as the Relationship Manager of Commercial Banking Services for Companies in the Saudi American Bank (SAMBA), then Senior Relationship Manager in Saudi British Bank (SABB). In November 2010, he joined Al Hokair Group as a member of the Board of Directors and later on served as the Deputy CEO & GM of the Entertainment Division, a position he enjoys today.

OCT-DEC 2017 . RETAIL PEOPLE .39

IN FOCUS RETAIL BRAND

A Corporate Marina Home Arises Years as it Marks

20

T

here could have been no better way to commemorate the journey of this passionate family-owned interiors business than to formalize their commitment to evolving an international retail footprint. The start of the year marked the formation of Marina Retail Corporation (MRC), the Holding Company of Marina Home Interiors. Nestled in the heart of the new National Industries Park in Downtown Jebel Ali, MRC came packaged in an incredible state-of-the-art new global head office and logistics hub. Home to over 160 talented professionals, the new MRC headquarters facilitates the business needs of 20 self-owned and franchise stores across 13 cities in the Middle East, North Africa, and the Sub-Continent.

Drawing inspiration from travels around the world, the MRC headquarters have left no leaf unturned. Three years in the making, the structure, design and services have left every visitor amazed.

From a distance, at first glance, tucked to a corner of its neighboring industrial zone, the four-storey MRC building resembles a modern oasis ready to calm and pamper.

Welcomed into a foyer of modern raw juxtapositions, elements of stone, wood, moss and water co-exist. With their signature concrete walls overlooking the minimalist architecture, glass-walled open-office floor plans create a transparent approachable work environment.

A lush mezzanine open-air terrace offers a calm getaway for associates to reconnect throughout the day. The cafĂŠ wing exudes a playful atmosphere to unwind with comical reels on screen, pool tournaments and of course a

Live Moss Wall

40. RETAIL PEOPLE . OCT-DEC 2017

Foyer Water Feature

CafĂŠ

Lunch Catering Set up

IN FOCUS RETAIL BRAND

Reception

subsidized healthy five-course lunch service. To encourage fitness in everyone’s lives, a fully-equipped gym and spacious changing areas with showers have been added to those looking to slip in a workout at their convenience.

The final highlight of the headquarters usually left to unveil at the end of the tour, is the stunning and advanced 60-seat Theater. With 3D carpets from Germany, soundproofing cork panels from Portugal and ergonomic desked-seating from France, the MRC Theatre looks forward to hosting training seminars, demonstrations and movie nights aplenty.

Hiding in the back is the grand crown jewel of the MRC grounds – the global MRC Logistics Centre with the storage capacity of 17,000 pellets across 90 aisles spanning more than 12,000 square meters. Equipped with end-to-end loading bays, fulfillment technology, a fleet of picking and delivery vehicles, and an in-house custom-fitted photography studio overhead, the logistics center is geared up in advance of all future retail expansion plans.

Ultimately, the imbedded ode to the founding family’s roots was the personal touch that intends to carry on into the future of the brands’ legacy. With every meeting room named after iconic destinations of Kashmir and walkways lined with its native photography, everyone is reminded of the beauty in their humble beginnings from this Himalayan Valley.

Theatre Sound proofing

Pool Corner

Gymnasium

Foyer Seating

OCT-DEC 2017 . RETAIL PEOPLE .41

BOARD MEMBER’S CORNER

MECSC Board Member’s Corner A strategy think tank, with over 25 years of experience in creating successful developments and renovating existing retail in Saudi Arabia. With well-versed skills, Mohammad created two epic retail shopping centers: Hera Community Mall and the iconic, Red Sea Mall in Jeddah. Mohammad is a public Saudi figure on the retail scene. He chairs the Shopping Malls Committee at JCCI and a member with the National Saudi Tourism Board in Riyadh.

MOHAMMAD ALAWI, CEO, Red Sea Markets Co. Ltd., Chairman, Shopping Malls Committee at JCCI

Make Your Lifestyle Ambitious It is very important to have dreams and essential to achieving success. No one will get to their goals by dreaming. Accordingly, ambition is a vital skill to develop over time and it requires hard work, determination, and very outstandingly, a strategy. Follow these steps while chasing down dreams and goals. As the CEO of the Red Sea Markets Company Ltd, the owning company of Red Sea Mall and Chairman of Shopping Centers Committee Jeddah Chamber of Commerce and Industry, I constantly sought towards success in different channels and saw things that others could not see. When positive thinking heads, positive results will be realized.

Think of the filled side of the cup and see the water within, rather than thinking about the empty and try to change the negatives into positives. The retail sector is one the industries that have space and a large room for achieving success. Especially that the Kingdom is making a strong case to position itself as a lucrative essential in retailers’ Middle East portfolio, especially with its 2030 vision and National Transformation Plan 2020. And here, I would encourage our local society to consider this industry as one of the most

growing ones within short and long terms.

This industry is finding its way to become an essential sector to the national income and it will sooner or later, be a real source in contributing to the economy, through varied investments in near and far future and the wellthought strategy and government’s directions for the sake of the good of the sector.

The retail sector has proved itself through the past few years, and we will see more to come, while we are offering support and provision, as well as abundant efforts, are being translated from planning to implementation levels. The KSA increased its retail sales by 6.4 percent last year, reaching up to SAR 361.14 BN, according to AT Kearney’s Global Retail Development Index. Retail experts are seeing the growth in population are powering the sector. The country’s 30 million population is predicted to grow by 1.6 percent annually and almost 70 percent, (according to official estimates) are aged 30 or under which means it is a prime market for retailers.

More proof of the solid base of retail industry locally and globally.

Head of Global Business Development & Strategy at Design International since 2013. With his unmatched experience in the retail sector and his colourful character, long been a familiar face to high-level decision makers within the retail and property development industry. He was elected as MECSC board member on November 2016. Luca is working on relevant mixed-use projects within GCC, India, Far East and Europe. Born in Italy 40 years ago, Luca is a Political Science graduate of La Sapienza University of Rome, with a PhD in International Geo-economics and Geopolitics and a Master’s in International Luxury Management.

LUCA CAPPUCCITTI, Design International, Head of Global Business Development & Strategy

The Future is Temporary Keep surprising, keep discovering, keep curiosity, keep inspiring, keep stimulating: these are the simple, fresh, genuine (and secret!) ingredients for any shopping destination.

The temporary store has them all.

The trend is becoming a permanent fixture in retail with most companies including it in their overall sales and marketing strategies.

Merchants test different concepts in order to find new revenue streams and entice customers to shop more. Pop-up shops are being developed in a variety of shapes and sizes, as well as locations.

All around the world, luxury brands have opened pop-up stores to offer their customers a refreshing retail experience with a temporary focus on a specific selection of products. Formats have been diverse, ranging from the diner-like Hermès pop-up, to Hublot’s crystal-like installation in Singapore’s Marina Bay Sands. From the recent example of Chanel’s pop-up store in Seoul, where visitors could only try new products but could not purchase them directly in the store, to high streets, like the third edition of the “Montenapoleone Yacht week” in Milan when over 150 Italian luxury brands have showcased unique master pieces related to the yacht world, bringing the sea in downtown and transforming one of the most renowned shopping destination in the world into an open air theater-laboratory-art gallery.

Another experiment has been done by Hermès in Dubai where the floating “Wanderland” by The Dubai Fountain has showcased the

44. RETAIL PEOPLE . OCT-DEC 2017

H universe through arts, culture and exhibition of vintage and contemporary products.

Ikea is currently operating its first pop-up store in the heart of Rome. The space, hosted in an elegant heritage building, is entirely dedicated to the kitchen, with limited edition products and cooking academy with superstar chefs. A relevant aspect is social innovation.

Social networks are implemented and sustained with elements of emotions and feelings: the result is a physical experience to share with others.

Pop-ups are marketed as events and visitors are more eager to try out what the brand created specifically for the occasion. While constructions of new malls in GCC are still on the rise, between upcoming projects are now in the works and are expected to open in the years to come, only few will have proper and dedicated space for temporary stores.

The vision is to support the young artisans, designers, artists, entrepreneurs, creating a liaison between temporary stores and environments like the “d3 creative community” in Dubai, an innovative global design hub which acts as an incubator for emerging designers and artists.

This kind of interaction helps expose creative talent to the world, by enticing visitors, tourists and, why not, possible angel investors, keeping customers always curious, stimulated and surprised.

CELS Group & DI Mall Management to announce a brand new Strategic Partnership: The aim of this partnership is to help Shopping Centers deliver world-class best practices in order to create unique experiences for customers all over the Region.

Thanks to this partnership, we will offer clients an outstanding combination of skills in several key fields, such as: retail services, leasing, asset management, branding recognition, customer experience and general marketing.

With over 20 years of international experience, we will provide the reliable support needed to develop unique branding strategies that will last, creating and enhancing the CX to its maximum potential while assuring tried and trusted handling for leasing and retail management, continuously.

DI Mall Management is a retail services company that offers comprehensive retail development, leasing and asset management services for existing retail properties and new retail developments.

DI Mall Management is offering new management approach for shopping centres business by providing original e-marketing and hospitality services.

It will provide full, strategic marketing support from launches to re-positioning of distressed brands and destinations; on a global scale including planning, budgeting and management. We advise and help to identify the best brand to reflect the image and identity of any retail development. We support the development of B2C and B2B marketing relationships which are essential to creating awareness and visibility.

We believe in creating innovative marketing approaches for our clients based on new technologies and social media.

We support our clients in creating Preferred Meeting Places: A center for a community, their most valuable asset.

We foster strong relationships based on emotions, for venues where culture, art, food, music and entertainment provide experiences that truly engage customers.

Our aim is to help manage retail hubs, where social bounds prove to be just as relevant as shopping related interests.

CELS Group expresses a multidisciplinary approach through four independent business units that work in a consistent way.

CELS – Customer Engagement Loyalty Solutions could be metaphorically considered as the brain that pinpoints goals, elaborates strategies and supervises the whole work.

Our combined goal is to establish a long-lasting relationship between the Shopping Centre and their tenants (B2B) while creating, maintaining and assuring a satisfactory bond with all the customers (B2C)

CELS Events is the operative unit that deals with event design and production, while CELS Digital supplies A to Z technological solutions with hardware, software, and contents. Last but not the least, AFKAR Lighting provides the visual impact, producing custom conceptual festive lighting and audio-video installations that help retail and leisure venues build a noticeable and positive identity.

MECSC MEMBER’S SEGMENT

Look who’s joined MECSC!!! (from June 2017 to September 2017)

Bahrain

Kuwait

Ali Murtaza

Fadel Al Mosawi

Amal Jamal

Hussain Zaidan

Heather Longden

Mohamed Yusuf

Khaled Badawy Khalid Safa Abdulrahim Maher Abdulaziz Yousif Al Shaer Paul Poulose

Belgium M aximilien Lefebvre

Egypt Ahmed El Beshry Ahmed Omar

Muath Al Roumi Steve Bunce

Lebanon Adib Haidar Ahmad Claire Korban Claudia Kassab Tarazi

Lamia Mostafa Kamel Ismail

Khaled Salem Badhawi Mohamed Tawfiq

Qatar

Mohammad Sadeq

Abdul Aziz Rabban

Al Madani

Abdulla Bin Nasser Al Thani

Mohammed Abaalkheil

Dominic Lynch

Mohammed Al Mansour

Emile Sarkis

Mohammed Zaid Alyafei

Farid Hamze

Mohannad Al Dabbagh

Fawaz Mohd. Abdul Rahman

Mosab Al-Hamad

Fuad Mohd. Shaqadan

Saleh Badyan

Hana Tinawi

Syed Abdul Ahad

Mohamed Althaf

Yasser Alhelw

Grace Abou Samra Aoun

Navaneeth Sudhakaran

Jana Kattar

Rajesh Manuel

Rayane Mokbel

Roldan Asis Jimenez

Raymond Zaarour

Salim MA

Ziad Dakroub

Netherlands Rob Muetstege

Mahmoud Ben Halim Moataman Daader

Roque Sendin

Jesus Zambrano

Fadi Kotob

Doaa El Habbal Hossam El Zeiny

Philippines

Oman

Sanju Philip

Spain Diego de Vicente

Sudan

Stuart Elder

Azzra Ali El Hellani

Walid El Khoury

Mohammed Turkieh

Saudi Arabia Abdul Aziz Alhabib

United Arab Emirates

Abdullah Al Muhana

Adriaan du Plessis

Mohamed Mustafa Abdou

Ananth A.V.

Abdullah Mshgan

Agnelo Fernandes

Mohamed Saed

Asif Hussein

Adel Aljasser

Ahammed Zayan

Nermine Darwish

Ehab Hashish

Aidrous S. Al Bar

Ahmad Hassan Binjamil

Eman Al Farsi

Ali Aldrihem

Ahmad Juma Al Musharrekh

Fahad Al Araimi

Anas Serafi

Ahmed Obaid Salim Al Ali

Gogi George

Art Basilio Capulong

Ahmet Kayhan

Ateeq R Mogal

Ajai Kumar Dayal

Baderldin Jalal Abdulbasit

Akin Guler

Buthainah Albaity

Alex Khochafian

Dennis Mateo

Ali Shareif

Faysal Altharwa

Alia Metwally

Fouad Al-Rashed

Amjad Darwazeh

Fuad Chapra

Ana Radivojevic

Shireen Heshmat Bakhtiar Yasser Assem

France Jean Michel Silberstein

India Shibu Philips

Muthukrishnan Ramaswamy Nasser Al Najidi Prabhjot Singh Bhogal Wafaa Kibboua Waleed Al Rawahi

Pakistan

Hanyah Bakhurji

Arab Ameereh

Danesh N. Dubash

Hattan Samman

Archesh Patel

Bashar Kurdi

Shahzad Hassan Anwar

Herman Stemmet

Ashley Itliong

Muhammet Coskun

Syed Salman Bukhari

Hussain Al Shaikhi

Ashraf Haseas

Iraq

46. RETAIL PEOPLE . OCT-DEC 2017

MECSC MEMBER’S SEGMENT

Ayla Rifai

Khalid Ahmed

Nadine Osman

Saqib Saeed

Ayman Haju

Kishan Deepak Palija

Naim Fayez Dawaghreh

Satish George

Azza Saeed Khalfan Almarri

Lee Talbott

Nina Hulusic

Shakir Ullah

Barry McGettigan

Livio Fabi

Nisrine Hajj Ali

Shameem Pichan Cheerath

Bassam Chaya

Louwrens Marais

Omar Al Dhiyebi

Shane Phillips

Bibiana Timkova

Luann Parker

Oofrish Contractor

Sineesh Vaikkattil

Ma Lourdes Garingarao

Pamela Bryson,

Stephen Armes

Marco Beffa

Pankaj Khanna

Sunitha Varu

Maria Rowena Barillos

Patrick Chalhoub

Umara Usman

Mark Johnson

Paul Priest

Usman Saqib

Merishad M K

Pengcheng Hu

Virgilio Gerardo K. Africa

Misba Mithwani

Peter Lazarus

Wael El Barbary

Mohamed Ashour

Phil Atkinson

Yahya Al Jasmi

Mohamed Al Assaf

Piers Burton

Yi Chen

Mohamed Felfel

Puneet Madan

Yousef Khattar

Mohammed Abu Issa

Raed Baker

Zahra Al Ali

Mohammed Al Madani

Reji Unnikochan Narayanan

Zak Lewin

Mohammed AlRais

Ria Grenas

Zeina Khoury

Mohammed Bin Essa

Riyas Cherichi

Monica Mistal

Robert Jackson

Moustafa Moussa

Rosanna Sulliva

David Kemp

Muhammed Meeran

Rouf A.T.

Jacqueline Rachel Jamil

Mustafa Mohamed Al Marzooqi

Roy Kamsanee

Valerie Jenkins

Nabel Mohammed

Saeda Al-Dakkak

Nadeen Ghalayini Seryani

Sajid Sayed

Nadhra Ahmed Abood

Salim Saeed Al Midfa

Ben Hudson

Nadim Majdalani

Saoud Khoory

Jonathan Earsley

Bradley Harrison Merchant Brett Cameron Bryan Pienaar Chadi Mezher Charles Mallice Chelsea Copenhaver Daniel Hill Deepak A Nair Deepak Jain Doris Hazzan Douw Meyer Duncan Howes Edmond Mourad Ehsan Chizari Fahim Uddin Faraz Haque Faysal Saab Gary Guscott Gemma Creed George Varghese Gopu Nair Haneesh Haridas Ezhuvan Parambi Hannah Richardson Haruka Marufuji Hatem Allahham Hazrat Bilal Hitesh Ramesh Mirchandani Hristo Koevski Hussain K. Jamal, CSM, CLS Hussam Raouf Jacqueline Patrona Jagannath Vanganur James Waugh Jean Luc Montague Jessica Walker Joe Abi Khalil Joseph Dagher

SCMD

United Kingdom

Sadique Ahmed

United States of America

Here’s how your 200 USD can help in your career: •

Get a full access to an online directory with over 1,000 members in the Middle East and North Africa with 800+ Shopping Centres, 2,000+ Retailers and 700+ Service Providers

•

Be ahead of everyone by taking advantage of the discounted fee on our Educational Programmes in preparation for your ICSC Global Certifications

•

Expand your professional network by attending the NEXTGEN Networking Events happening in various countries across the region all throughout the year

•

How about some free advertisements? Promote your projects, businesses, advertisements on MECSC’s social media platforms (Facebook, LinkedIn & Twitter) and MECSC monthly newsletters

•

Master your writing skills with a free write up about your company in our quarterly magazine, Retail People Magazine (**subject to the article slot availability and theme for the quarter)

JOIN MECSC NOW! Connect with us at: membership@mecsc.org Contact JC Gayoma: +971 56 477 6536 You will always be delighted when you see your career takes off

www.mecsc.org

Katherine Revett

OCT-DEC 2017 . RETAIL PEOPLE .47

RPM Testimonials "The Retail People Magazine is very much informational and inspirational with all the articles that help increase business. The quality is impressive and it helps its readers to be on the top of the latest update for everything new and for the global knowledge.

This Magazine is an excellent channel for exposure and career boost.

Behind RPM there is a wonderful team who’s helpful with the effective and professional work they do. I would like to thank MECSC for this great Magazine which helps us all with the exposure and the excellent network with the professionals from the Retail Community.

As readers or contributors, RPM is the best way to build the right relationships and guide us towards the business success."

SYLVIE SADDIK General Manager Business Development / Marketing McARTHUR + COMPANY, Dubai, UAE

"I have been a member of MECSC for the past 15 years and wish to say 'thank you very much' for keeping me up-to-date with all the retail and shopping centre developments, news and trends that are shaping the industry. In this dynamic shopping centre world, you have helped me to stay informed and astute at all times. Thank you MECSC and the Retail People Magazine!

LIZELLE FITOUSSI, CMD Head of Marketing Shopping Malls & Retail, Dubai, UAE

"We treasure our market, we believe in the value of exposure to our business community and Retail People Magazine excels at providing this. It is a great way to hear and be heard by the relevant audience.

It provides the opportunity to our brand to be associated with a strong and reputable association like MECSC. This leads us to great networking opportunities, assures a solid establishment and ultimately, the ‘brand recognition’ that is deserved.

As we work directly with several newcomers, retailers and malls, it is a part of our established marketing strategy to introduce RPM as a vehicle to promote themselves."

ALESSANDRO GAFFURI Founder & CEO CELS Group, Dubai, UAE

"This is a great initiative by the MECSC! It gives one an idea of the happenings and views in our industry in the region, draws attention to ideas that are trending and is another way to connect within our fraternity. It’s also a way for members in our fraternity to contribute to the industry. The magazine has evolved and has grown from strength to strength and I look forward to many more especially young people contributing to the magazine.

AVIJIT YADAV, CMD, CSM, CLS, CDP, CRX Chief Operating Officer, GLA Management Board Member – MECSC Safat, Kuwait

48. RETAIL PEOPLE . OCT-DEC 2017

"Having been a member of MECSC since 1996 I have always appreciated the initiatives of the MECSC Board and management under the capable direction of David Macadam and his talented staff.

From our humble beginnings over 25 years ago, MECSC has grown to become the authoritative voice of retail real estate development in the MENA region.

Retail People Magazine is a well-read publication and helps connect likeminded people in our industry to constantly improve their careers and professional accomplishments."

PHIL MCARTHUR, CRX, CDP, CSM Founder and Managing Director McARTHUR + COMPANY, Dubai, UAE

"Over the past 19 years of full interaction with ICSC & MECSC, I’ve learned working within such great organization.

I gain more than I give back!! I gain knowledge, experience and friendship that last forever. In addition, I also gain respect. By involving in the retail and shopping malls industry through ICSC and MECSC, I gain all that and add a great real value to my career and my business. Through Retail People Magazine (I was on the cover page on the first issue), I think it’s time to expand your voice and networking to a bigger range of people all over the MENA region and get new look on the brand new trends and news in retail and shopping malls industry. So God bless you all."

MOHAMMAD I.B. ALAWI Chairman of Shopping Centres Committee Jeddah Chamber, Jeddah, Saudi Arabia

FEATURED MEMBER

One-on-One With ...

C

AN YOU TELL US SOMETHING ABOUT YOURSELF AND YOUR CURRENT ROLE?

I moved to Dubai in 1979 to set up Sindbad’s Wonderland at Al Ghurair, the Middle East’s first Indoor Family Entertainment Centre.

In 1992, we entered into a Joint Venture with Giordano International.

As CEO and Managing Director of Giordano Middle East, I am responsible for the group’s business in the MENA region.

I work closely with my dedicated team of over 800 people across 30 nationalities to provide an exceptional shopping experience for our customers.

As a member of Giordano International’s Management Committee, I am strategically involved with the Group’s global business now comprising 2,400 stores in 35 countries.

GIVEN YOUR OVER 3 DECADES OF EXPERIENCE IN THE RETAIL INDUSTRY, HOW WOULD YOU DESCRIBE CUSTOMER BEHAVIOR?

Customers rarely buy from a company. They buy from a person they like, a person they trust, a person who is knowledgeable, and a person who delivers what is promised. They want to do business with people they know and people who know them.

WHAT’S THE BEST PIECE OF ADVICE YOU CAN OFFER FOR THE INDUSTRY?

ISHWAR CHUGANI CEO & Managing Director Giordano Middle East (FZE) and Member of the Management Committee of Giordano International, Hong Kong Ishwar established Sindbad’s Wonderland, the UAE’s first Family Entertainment Center at the Al Ghurair Center in 1979 and is a founding member of the Middle East Council of Shopping Centres.

Chugani received the 2014 Retail Professional of the Year Award from the Middle East and North Africa Shopping Centre and Retailer Awards organized by the Middle East Council of Shopping Centres and the International Council of Shopping Centers and has consistently been recognized as one of the Top 20 Indian CEOs in the Arab World by Forbes magazine in 2015, 2016 and 2017.

Retail is a simple part of consumer’s everyday lives, but the retail environment is highly complex and to survive and thrive, retailers must continually innovate, leverage technology and vary their offering to attract and retain existing and new customers.

The world of retailing is incredibly competitive, with customers becoming more and more disillusioned with the various items, styles and brands available. Forget about product distinction. Today’s retail market is short on the ‘distinct experience ‘so when you create one – you create an instant relationship with your customers.

WHERE DO YOU DRAW YOUR INSPIRATION FROM?

Inspiration comes to me in various forms – my family who keep me grounded, my team who demonstrate determination and dedication, our brand Giordano itself with its continuous growth and finally the challenges that we encounter daily.

Being involved with Giordano from its inception has inspired me in many ways but the most important inspiration comes from our core value – Simplicity.

By keeping things simple, operations are streamlined and this allows for speed which in turn allows the creation of value.

WHAT IS YOUR PERSONAL LIFE PHILOSOPHY?

Good things come to those who believe, better things come to those who are patient and the best things come to those who do not give up.

AS A FOUNDING MEMBER, HOW DOES MECSC BENEFIT YOU?

I have been a founding member of MECSC since its inception in 1994 and this has allowed me to interact and share ideas with key players in the industry.

It has opened a lot of opportunities for our company and I highly recommend my industry colleagues to be a member.

OCT-DEC 2017 . RETAIL PEOPLE .49

Focus/ Talking about revolutionising men’s fashion Page 15

Mall talk/Al Maryah Central is the next generation mall Page 21

Projects/Al Nassma Chocolate conquers the world of confectionery Page 30

RETAIL PEOPLE

al marYaH Central Technological Sea Change Approaches the Gulf Page 14

FUtUrIStIC Global Retail VR & AR in Future Retail Page 29

moda mall Bahrain’s Luxury Retail Shopping Destination Page 40

ISSUE 12 JUL-SEP 2017

Circulated in 45 countries

JAN-MAR 2017

M A G A Z I N E

MEN AND RAISE YOUR PROFILE WOMEN IN IN OUR RETAILQUARTERLY

EDUCATION AND TECHNOLOGY IN RETAIL Maimunah shebani

Managing Director of The Retail Agency

Addressing the Employment Gap in Oman through Retail Training

A

M I D D L E

E A S T

C O U N C I L

O F

S H O P P I N G

C E N T R E S ’

M A G A Z I N E

RP-12-N2.indd 1

7/25/17 2:35 PM

AL ARAIMI BOULEVARD The Mall Identity Opens in September 2018 Page 16

ALEF GROUP ZERO 6 Upcoming Lifestyle Destination Wins Two Awards Page 34

AL HOKAIR TIME New World Class Family Entertainment Destination Page 38

Special RECon MENA Edition ISSUE 13 OCT-DEC 2017

Circulated in 45 countries

MAGAZINE The why of customer engagement in retail marketing. A talk with Alessandro Gaffuri, CEO at CELS Group

Background The Middle East Council of Shopping Centres (MECSC) is a not-for-profit, retailindustry association with more than a thousand members across 35 countries.

This is a great initiative by the MECSC! It gives one an idea of the happenings and views in our industry in the region, draws attention to ideas that are trending and is another way to connect within our fraternity.

The magazine is distributed to its AVIJIT YADAV – CMD, CSM, CLS, CDP, CRX members through mailings, MECSCChief Operating Officer hosted events and other partnerships. The GLA Management e-magazine is available on the MECSC Board Member – MECSC website and will also be promoted via the KUWAIT MECSC’s 10,000+ database and 24,000+ social media followers.

The official magazine of the Middle East Shopping A M I D D L E E A S Council T C O U N C Iof L O F S H O P P I NCentres G C E N T R E S ’

REINVENTION A

M I D D L E

E A S T

C O U N C I L

O F

S H O P P I N G

Barka Grand Center A Complete Lifestyle Destination Page 12

C E N T R E S ’

dalma mall Abu Dhabi’s Favorite Mall Page 20

M A G A Z I N E

Zero 6 New Lifestyle Experience in Sharjah Page 24

ISSUE 11 APR-JUNE 2017

Circulated in 45 countries

MEN AND WOMEN IN RETAIL

Alessandro Gaffuri Founder and CEO of CEls Group talks about the why of customer engagement in retail marketing

M A G A Z I N E

Are you a Shopping Centre looking to lease space?

Are you a Retailer interested to enter the market or expand your operations?

Are you provider looking to market a product or your services?

Contact MECSC today Mariz Matocdo, Marketing Officer e: customercare@mecsc.org t: +971 4 359 7909, +971 55 551 7605 w: www.mecsc.org

MECSC Database

Pinterest

Twitter

A

RP-APR2017 V5.indd 1

PHIL MCARTHUR, CRX, CDP, CSM Founder and Managing Director McARTHUR + COMPANY

Facebook

M I D D L E

Retail People magazine is a well read publication and helps connect like-minded people in our industry to constantly improve their careers and professional accomplishments.

LinkedIn

Instagram

E A S T

C O U N C I L

O F

S H O P P I N G

C E N T R E S ’

M A G A Z I N E

4/18/17 10:40 AM

CONFERENCE, EXHIBITION, 29-31 OCT 2017

ICSC MENA AWARDS DEAL-MAKING & NETWORKING

RITZ CARLTON HOTEL DIFC, DUBAI, UAE

ORGANISED BY THE LARGEST RETAIL INDUSTRY ASSOCIATIONS

AUTHOR & KEYNOTE SPEAKER

KEYNOTE SPEAKER

KEYNOTE SPEAKER

DARREN KATZ

HERCULANO RODRIGUES

Managing Director Excellerate Brand Management

Associate Director Javelin Group, part of Accenture Strategy

KATE SWEETMAN Founding Principal and Chief Client Officer Sweetman Cragun Group

KEYNOTE SPEAKER ALI ALSALOOM Author, Cultural Consultant, Professional Speaker, TV Show Host

PHIL MCARTHUR

GILBERT ROCHECOUSTE

TOM MCGEE

MARIO C. BAUER

MAIMUNAH SHEBANI

MOHAMMAD ALAWI

Founder & MD McArthur + Company

Managing Director Village Well

President & CEO ICSC

Executive Board Member Vapiano SE

Managing Director The Retail Agency

Chairman of Shopping Centers Committee Jeddah Chamber

RAVI RAMAN

BILL KISTLER

KENNETH BERNSTEIN

DAVIDE PADOA

AVI ALKAS

Senior VP Khaleej Times

Executive VP & Managing Director - EMEA ICSC

Chairman ICSC

CEO Design International

Chairman JLL Turkey

OCTOBER 29, 2017 PRE-CONFERENCE MASTERCLASS: RECon MENA Design Summit 2017 / Placemaking Strategies

CONTENTS 53

54

55

56

60 61

62

122

130

Welcome Message Thank You to HE Majid Saif Al Ghurair Thank You to Board Members & RECon Committee Members Conference Program & Speakers Exhibitors and Deal Making Event Floor Plan Sponsor Profiles Exhibitor Profiles 2017 RECon MENA Sponsors & Partners

2017 Middle East and North Africa Shopping Centre & Retailer Awards Welcome Message MENA Shopping Centres & Retailers Awards Jury Judging and Scoring Procedure Gala Evening Awards MENA Awards Finalist • Category 1: Traditional Marketing • Category 2: NOI Enhancement • Category 3: Design and Development • Category 4: Retail Excellence • Category 5: Best MENA Retail Brand • Category 6: Retail Professional of the Year

52. RETAIL PEOPLE . OCT-DEC 2017

131

133 134

135

136

139

Welcome Message Welcome to the RECon Guide The Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC) are pleased to welcome you to the 23rd Anniversary RECon Conference, Exhibition and the Awards Gala Dinner for the Middle East and North Africa (MENA) Region. This event is the leading regional retailer and shopping centre convention and is the MENA region’s dedicated forum for Retailers, Shopping Centre Owners, Developers, Service Providers, Managers and all Retail Industry Professionals.

REINVENTION IS OUR THEME AT THE 2017 RECon CONFERENCE. Keynote Speakers

Kate Sweetman is our first keynote speaker. Based in Boston, Kate is no stranger to the MENA region.

She is a global expert in leadership development. We will learn how to effectively manage the changes which have engulfed the planet. Using her algorithm, common principles and set of tools is her solution to effectively manage these changes. “The ability to pivot quickly, profoundly and effectively may be the most important core competency which individuals and companies must attain today to prosper”, says Kate. Kate’s delivery will showcase the Age of Disruption which we face today and how to meet it head on.

Ali Al Saloom is our second keynote speaker. An author, Cultural Consultant and TV Show Host. Ali is an Emirati national who has lived in many countries including the US, Canada, Hungary, France, Spain and the UK. Ali will speak on the significance of ‘Thinking Quality’ in every endeavor you approach. By ‘Thinking quality’ come and see what the future holds for technology and customer experience in a physical store.

Herculano Rodrigues joins us from The Javelin Group, part of Accenture Strategy in London. Herculano provided an outstanding presentation to the delegates in the Las Vegas RECon Conference in May this year. The most successful retailers have now taken control with a compelling end to end customer experience. Learn practical examples and how to excel in the retail business from Herculano on many successful stories. ‘Living Services’ is the term used in the new retail world.

Deal Making Sessions at this year’s RECon Conference are also a huge hit and are a feature in every RECon Conference. Our speaker line up and panel sessions are full of innovative thought leaders who all have a great track record in the retail industry. These retail Industry leaders will share their insights into what is creating the fabric of the current retail scene.

Our members tell us that they are able to complete a full year of business in two days at our RECon Conference. Our team at the MECSC urges each and everyone to take advantage of this unique annual opportunity to meet and chat with the retail industry professionals in the room with you throughout the Conference.

We want to thank the MECSC Board Members, the RECon Conference Committee in particular Andrew Williamson as conference chair for his efforts to bring this event to life. Thank you also to our tireless workers in the MECSC office who have worked so hard over the past months to make this 2017 RECon Conference a reality.

Best Wishes for a Great Conference,

David Macadam CEO – MECSC

Tom McGee President & CEO ICSC

OCT-DEC 2017 . RETAIL PEOPLE .53

Thank you letter and farewell to our outgoing Chairman

H.E. Majid Saif Al Ghurair A huge thank you to Majid Saif Al Ghurair and farewell to our visionary Chairman, Founder and Mentor for the MECSC organization for the past 23 years!!

Majid Saif Al Ghurair has contributed to the MECSC more than words can describe through his leadership as Chairman of the organization.

At inception in 1994, working with the Dubai Municipality to establish the first trade license working with HE Mohammed Al Gergawi, Majid has harmoniously provided the crucial leadership needed by the MECSC. Through the years, Majid and his team have provided the support our team has required to operate with the sponsorship for the DED trade license, Emirates ID, labor cards, visas, health insurance and all the other formalities required for compliance with the Dubai Government.

Majid’s contributions to the shopping centre industry are many. Our members feel a sense of loss as Majid retires from his role as Chairman of the MECSC, however we feel richly blessed for the guidance and support provided by Majid and his team. We have all benefitted from the growth and continual innovation which the retail industry demands.

Majid has enabled us to see the retail industry as a vital and vibrant component of the world we live in here. After twenty three years it will be hard to imagine our organization without the leadership of Majid Al Ghurair. Under your guidance we are in the strongest position we have enjoyed since the genesis of the MECSC. From all of us here in the MECSC / ICSC team and our 1000+ members THANK YOU Majid for your guidance, leadership, kindness and generosity!!

54. RETAIL PEOPLE . OCT-DEC 2017

Thank You Board Members & RECon Committee Our organization is blessed with great members who support the MECSC with their time, talent and advice.

It is our privilege and honor to work with such a passionate group of accomplished professionals as Board Members and also to guide the MECSC team in creating the RECon Conference. This year the Board has been very supportive in many ways to provide the direction of the organization in these times which have proven to be challenging in the retail industry.

The support, passion and guidance from Mohammad Alawi to make the first ever RECon Forum in Jeddah an outstanding success was truly amazing. Marwan Eskandarani, Marcello Larizza and Khalid Al Jasser all played important roles in making the RECon Forum such an outstanding success. Thank you All! Avijit Yadav, Luca Cappuccitti, Andrew Williamson and Maimunah Shebani all played pivotal roles in making the year 2017 an exceptional year for the MECSC. Assisting in hosting Next Generation Networking Events, introducing sponsors and exhibitors to the RECon Conference, raising the profile of the MECSC Education Programs, sourcing new members, providing support and the source of many new and creative ideas are just a few examples of the depth and strength of the Board. Thank you All! With 2017 soon to wind up, our plans and objectives for 2018 are more ambitious than ever. The MECSC team has already begun working on the new and expanded version of the 2018 MECSC Directory. We want to make the MECSC Directory the ‘go to’ reference book and a ‘must have’ for the retail industry in the MENA region. We have expanded plans for Next Generation Networking Events, more custom education programs in store, holding the Riyadh Forum in the second quarter of 2018. All these ambitious plans require the ongoing support and team work of our Board Members.

The RECon Committee is our sounding board for content, speakers and creating the buzz needed to make each RECon Conference better each year. We thank everyone on the RECon Committee for their insights, support and motivation to make the RECon Conference truly a memorable event.

A collective effort is essential to make the MECSC association profoundly successful. The credit belongs to our professional Board Members, committed Regional Representatives, the dedicated RECon Conference Committee and the truly passionate MECSC and ICSC teams.

A sincere THANK YOU to each and every colleague, member and friend for their time, effort, energy and support in achieving our many successes!

MECSC Board Members H.E. MAJID SAIF AL GHURAIR Chairman – MECSC; Chairman – Dubai Chamber of Commerce President – BurJuman Centre Dubai, United Arab Emirates

MARWAN ESKANDARANI Board President – MECSC; Group Business Development Director – GCC Kamal Osman Jamjoom Group LLC Dubai, United Arab Emirates

ANDREW WILLIAMSON National Director – Head of Retail MENA, JLL Dubai, United Arab Emirates

AVIJIT YADAV, CMD, CSM, CDP, CLS , CRX Chief Operating Officer, GLA Property Management Co. LLC Dubai, United Arab Emirates

MAIMUNAH SHEBANI Managing Director – The Retail Agency Muscat, Oman

MARCELLO LARIZZA, CSM, CRX General Manager – Shopping Malls, Line Investments & Property LLC / Lulu Group International Dubai, United Arab Emirates

KHALID S. ALJASSER Chief Executive Officer, Arabian Centres Riyadh, Saudi Arabia

LUCA CAPPUCCITTI Head Of Global Business Development & Strategy Design International London, United Kingdom

MOHAMMAD I.B. ALAWI Chairman – Shopping Malls Committee, Jeddah Chamber Chairman of the Board – Saudi Sand Souvenir Jeddah, Saudi Arabia

RECon Committee ANDREW WILLIAMSON

AVIJIT YADAV

National Director – Head of Retail MENA JLL

Chief Operating Officer GLA Property Management Co. LLC

JAMAL AL SHAWISH

MARCELLO LARIZZA

Director of Leasing and Sales Alef Group

General Manager Line Investments & Property LLC

MARWAN ESKANDARANI Group Business Development Director – GCC Kamal Osman Jamjoom Group LLC

SANJAY MEHTA Marketing Professional / Consultant

STEPHANIE CHARTIER

David Macadam CEO – MECSC

Marketing Director Al Farwaniya Property Development LLC

OCT-DEC 2017 . RETAIL PEOPLE .55

CONTENTS

CONFERENCE, EXHIBITION,

2

CONTENTS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS

ICSC MENA AWARDS

DEAL-MAKING & NETWORKING

DEAL-MAKING & NETWORKING

Middle Eas Conference Programme & SpeakersShopping C O

B

OC

O

O B

OC

GLOBAL TRENDS IN MALL DESIGN FEATURING THREE INTERNATIONAL ARCHITECTS

13:00

Pre-Conference: Sunday – October 29, 2017

10:00 – 12:00 Pre-Conference Masterclass

latinum A onsors Sahaab Meeting Rooms &B Ritz Carlton Hotel DIFC

nnual

latinum

MORNING SESSION: THE ART AND SCIENCE OF MAKING GREAT PLACES AND COMPELLING E V E N T S CUSTOMER EXPERIENCES

E V E N T S onsor

Gilbert Rochecouste

nnual

HORIZONTAL

old onsor

onsors

Managing Director, Village Well

Building retail excellence

Building retail excellence

Vincent Zawodny

Davide Padoa

Colin Beaton

Vice President Callison/RTKL

CEO Design International

Managing Director Limelight Creative Services

old

onsors

14:00

Building retail excellence

Building retail excellence

Bronze

AW

onsors

HORIZONTAL

A dynamic and inspiring workshop that will give you new insights into retail, shopping centre and public space creation. Learn about the economic benefits of Placemaking and how to implement powerful strategies to create distinctive and il er onsors high performing retail environments.

This practical and hands on workshop will show how Placemaking is used to create a sustainable competitive advantage.

O

WHAT DOES IT TAKE TO DEVELOP A STAR PROJECT? FEATURING MALL OF QATAR, DUBAI CREEK HARBOUR, B u i l d i n g r e t a i l e x c e l l e n cCLEOPATRA e B u i l d i n g r e t a i l e x MALL, cellence REEM MALL AND OTHERS il er

onsors

onsors Bronze

WHAT YOU WILL LEARN:

onsors

• How Placemaking underpins long Davide Padoa Javier Vieiro López term sales growth CEO Architect, Associate • What makes a great place Design International Director • How to create compelling customer Chapman Taylor experiences Conference Break Stationery Sponsors Exclusive Gala Dinner Lanyard Sponsor Delegate Badge Conference Delegate Exclusive Gala & Lunch Bag Sponsor Cocktail Sponsor Sponsor Dinner Sponsor Welcomeand Cocktail distinct Conference Break Stationery Sponsors Exclusive Gala Dinner Lanyard Sponsor Delegate Badge Conference Delegate Exclusive Gala Sponsor / • Gala Gift How to create a unique Reception Sponsor & Lunch Bag Sponsor Cocktail Sponsor Sponsor Dinner Sponsor Bag Sponsor Sponsor / Gala Gift night time economy Bag Sponsor • How outdoor environments, public, community and cultural spaces can & Gala Gift Sponsors become yourConference pointDelegate of difference Jointly Organized By Conference Delegate & Gala Gift Sponsors • Using food, culture and events to create a vibrant destination that customers love Shane Eldstrom • Using place management and Support Partners Media Partners Official Exhibition Official Technology CEO Contractor Partner curation to drive a compelling customer Support Partners Media Partners Official Exhibition Official Technology Al Farwaniya Property Partner Contractor experience and long term success Developments, LLC (Reem Mall) • How to create a place vision and roadmap to your project ORIGINAL LOGO

ORIGINAL LOGO

WWW.AZDEF.COM

WWW.AZDEF.COM

Welcome Cocktail Reception Sponsor

ORIGINAL LOGO

ORIGINAL LOGO

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence ORIGINAL LOGO

ORIGINAL LOGO

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

-SCTlogo red and black.pdf

1

3/5/13

11:42 AM

-SCTlogo red and black.pdf

O

OC

C

AFTERNOON SESSION: RECon MENA DESIGN O OC C SUMMIT 2017

RP-13-Awards-17 OCT.indd 130

Led by Phil McArthur

RP-13-Awards-17 OCT.indd 130

15:00

1

3/5/13

VIVA AWARDS 2017, AN IN-DEPTH PANEL DISCUSSION ON THE EVALUATION OF VIVA ENTRIES AND SELECTION OF WINNERS. 10/17/17 3:26 PM RP-13-Awards-new.indd 131 THIS SESSION IS HOSTED BY VIVA JUDGES FROM SPAIN, TURKEY AND THE UAE

Chairman of the ICSC Global Design and Development Viva Awards Jury

The afternoon session is about global shopping centre design and development trends led by the Chairman of the ICSC Global Design and Development Viva Awards Jury - Phil McArthur, (Founder & Managing Director of McARTHUR + COMPANY). The afternoon sessions will feature three international architects presenting a worldwide overview of major global design trends. Also included are presentations on what it takes to develop a star project and an in depth presentation of 2017 Viva Awards projects.

56. RETAIL PEOPLE . OCT-DEC 2017

Phil McArthur

Avi Alkas

Arcadio Gil

Founder & MD McArthur + Company

Chairman JLL – Turkey

Managing Partner LaSBA, S.A.

18:00 - 20:00 WELCOME TO RECon 2017 – KICK OFF COCKTAIL PARTY RECEPTION

Sunken Garden in the Ritz Carlton Hotel DIFC

11:42 AM

10/17/17 3:26 PM

RP-13-

CONTENTS

CONFERENCE, EXHIBITION,

CONTENTS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS

ICSC MENA AWARDS

DEAL-MAKING & NETWORKING

DEAL-MAKING & NETWORKING

Middle E Conference Programme & SpeakersShoppin O

B

OC

O

O B

OC

Conference Day One: Monday – October 30, 2017

09:00 – 10:00 Registration and Coffee latinum

onsors

Ritz-Carlton Hotel DIFC - Grand Ballroom – Samaya Conference Ballroom E V E N T S

10:00 – 10:10 nnual

CONFERENCE OFFICIAL EOPENING V E N T S & WELCOME

onsor nnual

HORIZONTAL

old onsor

onsors HORIZONTAL

David Macadam Richard Dean Building retail excellence Building retail excellence

Building retail excellence

CEO, MECSC

(MC)

il er

10:10 – 10:30

Building retail excellence

Education is important because it is used to mitigate many of the challenges faced in business and in life. Retail education programs are now more latinum onsors important than ever.

Please join our panel discussion session to understand the growing importance of education in the retail industry in the old onsors GCC from Oman to Saudi and beyond.

Our panelists are experts in the education field from around the world.

Come and hear what the future holds for retail education in the MENA region.

Building retail excellence

AW

Building retail excellence

Moderator:

onsors

il er

WELCOME ADDRESSES (Arabic and English)

Bronze

O

onsors

onsors Bronze

onsors

Richard Dean

ORIGINAL LOGO

ORIGINAL LOGO

Marwan Eskandarani

Tom McGee

Board President MECSC President & CEO Panelists: Group Business ICSCC Conference Break Stationery Sponsors Exclusive Gala Dinner Lanyard Sponsor Delegate Badge Conference Delegate Exclusive Gala Development & Lunch Bag Sponsor CocktailDirector Sponsor Sponsor Dinner Sponsor Welcome Cocktail Conference Break Stationery Sponsors Exclusive Gala Dinner Exclusive Gala Sponsor / Gala Gift Reception Sponsor & Lunch Cocktail Sponsor Dinner Sponsor Bag Sponsor Kamal Osman Jamjoom Sponsor / Gala Gift Bag Sponsor Group LLC WWW.AZDEF.COM

WWW.AZDEF.COM

Welcome Cocktail Reception Sponsor

Lanyard Sponsor

ORIGINAL LOGO

Building retail excellence

10:30 – 11:15

Building retail excellence

KEYNOTE ADDRESS:

RECON CONFERENCE Building retail excellence

Building retail excellence

Building retail excellence

OC

RP-13-Awards-17 OCT.indd 130

11:15 – 12:00

Building retail excellence

Building retail excellence

Jointly Organized By

ORIGINAL LOGO

Conference Delegate & Gala Gift Sponsors

ORIGINAL LOGO

Maimunah Shebani

Building retail excellence Building retail excellence

Kate is the co-Author of Reinvention and is an experienced leadership consultant, educator, author, editor and speaker.

Through contemporary and relevant examples, Kate will give the audience C C the formula, principles and toolsO toOCmake quantum change happen fast, proactively RP-13-Awards-17 OCT.indd 130 In the both individually and corporately.

Age of Disruption, Kate’s message will give insights into how to stay ahead of the pack - The ‘How To Guide’ for navigating 21st Century retail turbulence. You will want to buy her book after listening to her on stage!

Support Partners

Conference Delegate Bag Sponsor

Building retail excellence

Conference Delegate & Gala Gift Sponsors

Kate Sweetman – KICKS OFF THE 2017

O

Delegate Badge Sponsor

ORIGINAL LOGO

Official Exhibition Official Technology Contractor Partner Support Partners

Arabic English Initiatives

Building retail excellence

Building retail excellence

Media Partners

-SCTlogo red and black.pdf

1

3/5/13

11:42 AM

Gilbert Rochecouste Placemaking Education

Official Exhibition Official Technology Contractor Partner

10/17/17 3:26 PM

Media Partners -SCTlogo red and black.pdf

1

3/5/13

11:42 AM

RP-13-Awards-new.indd 131 10/17/17 3:26 PM

Mohammad Alawi

Prakash Menon

KSA Education Programs

Retailer Education

PANEL DISCUSSION – EDUCATION PANEL

Education is perhaps the single most important action that we can utilize to ensure the successful growth of retail globally. Education plays a vital role in shaping tomorrows leaders. Nelson Mandela’s quote ‘Education is the most powerful weapon we can use to change the world’ is universally understood.

Ravi Raman Senior VP Khaleej Times

12:00 – 12:15

Networking & Refreshment Break Exhibition Hall

OCT-DEC 2017 . RETAIL PEOPLE .57

CONTENTS

CONFERENCE, EXHIBITION,

2

CONTENTS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS

ICSC MENA AWARDS

DEAL-MAKING & NETWORKING

DEAL-MAKING & NETWORKING

Middle Eas Conference Programme & SpeakersShopping C O

B

OC

O

12:15 – 12:30

KEYNOTE ADDRESS:

Author, Cultural Consultant, Professional latinum onsors Speaker, TV Show Host, Maestro Commercial Enterprises, Founder of ASK ALI

nnual

Ali will take us on a journey to always Think Quality. Speaking through of various E V examples E N T S local and international stories byoldchallenging onsors nnual onsor the audience on many different relevant and current examples on how to overcome any challenge through only ‘Thinking Quality’.

This motivational speech encourages listeners to “be passionately creative” when searching for solutions. The letters of his name, A-L-I, stand for Action, Learn and Inspire, and he will share his il er three-step onsors story about how this simple process will change your life and strengthen your leadership approach and character.

Join us for this inspiring and entertaining Bronze onsors local speaker!

onsor

OC

09:30 – 10:00 latinum

10:00 – 10:15

Building retail excellence

AW

Registration and Coffee onsors

OPENING AND WELCOME BY ICSC CHAIRMAN

Kenneth Bernstein

Chairman, ICSC President and CEO of Acadia old onsors Realty Trust NY

HORIZONTAL

Building retail excellence

O

Conference Day Two: Tuesday – October 31, 2017

Ali Al Saloom

E V E N T S

O B

HORIZONTAL

10:15 – 10:40

Building retail excellence

Building retail excellence

Building retail excellence

il er

KEYNOTE ADDRESS:

Herculano B u i l d i n g r e t a i l e x c e l l eRodrigues nce Associate Director, Javelin Group onsors

part of Accenture Strategy, London

The Future of Retail – How to Create a Customer Centric ‘Living Business’ Bronze onsors Shoppers have now taken control of the purchasing journey. The most successful 12:30 – 12:45 ICSC CERTIFICATION OVERVIEW INCLUDING retailers now have taken control with ARABIZATION a compelling end to end customer experience. Find out practical examples for utilizing technological advancements Welcome Cocktail Conference Break Stationery Sponsors Exclusive Gala Dinner Lanyard Sponsor Delegate Badge Conference Delegate Exclusive Gala Reception Sponsor & Lunch Bag Sponsor Cocktail Sponsor Sponsor Dinner Sponsor Welcome Cocktail Conference Break Stationery Sponsors Exclusive Gala Dinner Lanyard Sponsor Delegate Badge Conference Delegate Exclusive Gala to create Sponsor / Gala Gift the next phase ofSponsor retail Reception Sponsor & Lunch Bag Sponsor Cocktail Sponsor Dinner Sponsor Bag Sponsor Sponsor / Gala Gift customization called “Living Services” Bag Sponsor ORIGINAL LOGO

ORIGINAL LOGO

WWW.AZDEF.COM

WWW.AZDEF.COM

ORIGINAL LOGO

ORIGINAL LOGO

Marwan Eskandarani

Building retail excellence

Building retail excellence

Bill Kistler

Building retail excellence

Building retail excellence

Conference Delegate & Gala Gift Sponsors

Board President MECSC Group Business Development Director Kamal Osman Jamjoom Support Partners Group LLC Building retail excellence

Executive VP & Managing Director EMEA ICSC

Building retail excellence

10:40 – 11:10

Building retail excellence

KEYNOTE ADDRESS:

Building retail excellence ORIGINAL LOGO

Jointly Organized By

Darren Katz, Managing Director of Excellerate

Conference Delegate & Gala Gift Sponsors

ORIGINAL LOGO

is a veteran in taking the retail experience into the future.

Media Partners Understanding shoppers and what motivates Media Partners Official Exhibition Official Technology Partnerthan ever before for them Contractor is more critical retail success. Creating customer loyalty means tailoring the experience like never before. Through changing the perception of retail space for property owners and bringing retail alive by understanding the 10/17/17 3:26 PM RP-13-Awards-new.indd 131 behaviors, needs and attitudes of today’s 10/17/17 consumers we all win. Come and listen to the guru in the South Africa retail world.

Brand Management

Building retail excellence

Building retail excellence

Official Exhibition Official Technology Contractor Partner Support Partners

Building retail excellence

Building retail excellence

-SCTlogo red and black.pdf

1

3/5/13

11:42 AM

-SCTlogo red and black.pdf

12:45 – 13:00 ICSC FOUNDATION SCHOLARSHIP AWARDS 13:00 – 14:15 O

OC

RP-13-Awards-17 OCT.indd 130

14:15 – 15:00

Networking Lunch C

Cara Restaurant

O

OC

C

PANEL DISCUSSION –RP-13-Awards-17 WHERE IS VISUAL OCT.indd 130 MERCHANDISING IN 2018

11:10 – 12:00

1

3/5/13

11:42 AM

PANEL DISCUSSION: CURRENT TRENDS IN FOOD & BEVERAGE AND ITS ROLE IN NEW REAL ESTATE DEVELOPMENTS

Colin Beaton

Anand Kumar

Managing Director Limelight Creative Services

Executive Director ABRA VM&SD International FZ LLC

15:00

Clair Stuart-Menteth CEO Sticky Red

Close of Conference Day One

15:00 – 15:30 ANNUAL GENERAL MEETING

Samaya Conference Ballroom

58. RETAIL PEOPLE . OCT-DEC 2017

Retail as entertainment is not new, but the role of entertainment retail – especially food & beverage, has changed. Today’s consumers want to develop relationships with brands that listen and deliver a personalized, customized experience. The heightened focus on crafting and curating guest experiences has created mixed-use environments that act as a “third place” to gather and build community.

3:26 PM

RP-13-

CONTENTS

CONFERENCE, EXHIBITION,

CONTENTS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS

ICSC MENA AWARDS

DEAL-MAKING & NETWORKING

DEAL-MAKING & NETWORKING

Middle E Conference Programme & SpeakersShoppin O

B

OC

O

To execute successfully on this new model where food & beverage acts as a defining “anchor”, developers, architects, tenants and landlords must embrace latinum onsors an immersive experiential journey. This means not only curating the experience, but operating it as well. Retail brands and property owners mustE Vunderstand and E N T S respond to these trends. old onsors

E V E N T S nnual

onsor

Moderator:

Building retail excellence

nnual

HORIZONTAL

O B

OC

12:00 – 12:30 Networking Break

THE onsors BENEFITS OF INTEGRATING 12:30 – 13:15latinum PLACEMAKING INTO SHOPPING CENTRES

Gilbert Rochecouste Managing Director onsors Village old Well, Melbourne, Australia

onsor

Building retail excellence Building retail excellence

Richard Dean

il er

Gain a unique insight into Retail Place-making and how it’s used to transform Shopping Malls into high performing destinations.

Placemaking is the new property paradigm where the winners are those who create compelling and authentic customer experiences.

In this inspiring talk you will il er onsors learn the fundamentals of place activation through retail Placemaking and how it can be used as a competitive advantage to increase customer loyalty, engagement and create Bronze onsors that unique point of difference.

Building retail excellence

onsors

Panelists: Bronze

AW

Exhibition Hall

HORIZONTAL

Building retail excellence

O

onsors

Building retail excellence

ORIGINAL LOGO

13:15 Mario C. Bauer

Closing Remarks and End of Conference ORIGINAL LOGO

Georgy John

Executive Board Member 13:30 – 15:00 Networking Executive Vice President Vapiano SE Gala Dinner Exclusive Gala Conference Break Stationery Sponsors Exclusive Lanyard Sponsor Delegate Badge Conference Delegate Gastronomica Middle East

Lunch Cara Restaurant Lanyard Sponsor

WWW.AZDEF.COM

WWW.AZDEF.COM

Welcome Cocktail Reception Sponsor

& Lunch Sponsor / Gala Gift Bag Sponsor

Building retail excellence

Cocktail Sponsor

Building retail excellence

Dinner Sponsor Welcome Cocktail Reception Sponsor

Conference Break & Lunch Sponsor / Gala Gift Bag Sponsor ORIGINAL LOGO

Bag Sponsor Sponsor Stationery Sponsors Exclusive Gala Dinner Exclusive Gala Cocktail Sponsor Dinner Sponsor

Delegate Badge Sponsor

15:00 – 16:00 MECSC BOARD MEETING

Salon 7, Mezzanine Floor

Building retail excellence Building retail excellence

Building retail excellence

Building retail excellence

Conference Delegate & Gala Gift Sponsors

Jointly Organized By

ORIGINAL LOGO

Delegate & Gala Gift Sponsors 18:00 Conference – 19:00 ICSC AWARDS COCKTAIL RECEPTION

Mohammad Alawi

Building retail excellence

Tariq Hassan Khan

Building retail excellence

Chairman of Shopping Centres Committee Jeddah Chamber and Chairman of the Board Saudi Sand Souvenir

Support Partners

O

OC

Conference Delegate Bag Sponsor

ORIGINAL LOGO

ORIGINAL LOGO

Exhibition Hall

Building retail excellence

Building retail excellence

Building retail excellence

Building retail excellence

CEO Official Exhibition Official Technology Media Partners Contractor Partner Support Partners 19:00 – 22:00 ICSC MENA Media Partners Official Exhibition Official GALA Technology DINNER Mark Consulting AWARDS Contractor Partner -SCTlogo red and black.pdf

1

3/5/13

11:42 AM

-SCTlogo red and black.pdf

1

3/5/13

11:42 AM

Samaya Ballroom Dress Code: Evening Attire

C O

RP-13-Awards-17 OCT.indd 130

OC

C 10/17/17 3:26 PM

RP-13-Awards-new.indd 131

RP-13-Awards-17 OCT.indd 130

10/17/17 3:26 PM

*Concurrent Deal-Making Sessions from 10am onwards on 30 and 31 October 2017 in Sahaab 1 & 2 Meeting Rooms and Salon Mezzanine Meeting Rooms

OCT-DEC 2017 . RETAIL PEOPLE .59

Exhibitors COMPANY NAME

COUNTRY

STAND BOOTH NO.

Abdullah Al Othaim Real Estate Investment & Dev. Co.

SAUDI ARABIA

39 - 44

Amusement Services International LLC

UAE

1

Al Araimi Boulevard

OMAN

55 - 58

Al Hokair Group

SAUDI ARABIA

49 - 50

Alef Group

UAE

45 - 47

Arabian Oud

UAE

10 - 13

Aswaq Management and Services

UAE

37 - 38

Blue Rhine Technologies

UAE

53

Capacitá

UAE

5

CELS Events LLC & AFKAR Lighting Equipment Trading Co. LLC

UAE

29 - 36

Dalma Mall

UAE

22 - 23

Kingsmen Middle East

UAE

3

Line Investments and Property LLC

UAE

24 - 25

LPFlex International FZE

UAE

4

Marakez

EGYPT

6-7

Marina Mall Abu Dhabi

UAE

8 - 9, 14 - 15

Marsa Properties

UAE

54

McArthur + Company

UAE

48

Moddo

SPAIN

52

Premier Marketing Management

UAE

20

Retail Emotions FZE

UAE

18 - 19

SCS Malls - Al Rahmaniyah Mall

UAE

51

The Azdef Group / AZAB Production Group FZE

UAE

21

Unified Asset & Property Management

SAUDI ARABIA

26 - 28

Xpandretail powered by Sàvant

UAE

2

COMPANY NAME Red Sea Mall Aswaq Management and Services Yardi Al Majid Property / Burj Nahar Mall SCS Malls - Al Rahmaniyah Mall BTC Fashion Abuzz Solutions Tamdeen Group

COUNTRY SAUDI ARABIA UAE UAE UAE UAE QATAR SINGAPORE KUWAIT

Line Investments & Property LLC Gulf Related Unified Asset & Property Management

UAE UAE SAUDI ARABIA

DEAL MAKING AREA Sahaab 1 - Table 1 Sahaab 1 - Table 2 Sahaab 1 - Table 3 Sahaab 2 - Table 1 Sahaab 2 - Table 2 Sahaab 2 - Table 3 Salon 1 Salon 2 Salon 3 Salon 4 Salon 5 Salon 6

Deal Making

ORGANISED BY THE LARGEST RETAIL INDUSTRY ASSOCIATIONS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS DEAL-MAKING & NETWORKING

GROUND FLOOR

2

8 & 15

18 19 20

3 4 5

9 & 14

21

10 - 13

22 23

F&B

1

24 25

26 - 28 PRE-FUNCTION AREA

ENTRANCE GRAFFITI WALL

37 - 38

1

2

3

SAHAAB 1

LIGHT BOX

45 - 47

39 - 44

DEAL MAKING SESSION

REGISTRATION

CONFERENCE AND GALA

1

MEDIA ZONE

48

2

3

SAHAAB 2

49 - 50

51

52

53

55 - 58

54

DEAL MAKING SESSION

SOUTH HALL 29 - 36

STAGE

6-7

MEZZANINE LEVEL

SALON 2 TAMDEEN GROUP SALON 3 TAMDEEN GROUP

SALON 1 DEAL MAKING SESSION

SALON 4

SALON 5

LINE INVESTMENTS & PROPERTY LLC

GULF RELATED

PRE-FUCTION AREA

TO LOBBY

SALON 6 UAPM

**ILLUSTRATION DOES NOT REFLECT ITS ACTUAL POSITION ON THE MEZZANINE LEVEL

BUSINESS CENTER GUEST LIFTS

EXHIBITORS BOOTH STAND NO. 39 - 44 1 55 - 58 49 - 50 45 - 47 10 - 13 37 - 38 53 5 29 - 36 22 - 23 3 24 - 25

COMPANY NAME

BOOTH STAND NO.

Abdullah Al Othaim Real Estate Investment & Dev. Co. Amusement Services International LLC Al Araimi Boulevard Al Hokair Group Alef Group Arabian Oud Aswaq Management and Services Blue Rhine Technologies Capacitá CELS Events LLC & AFKAR Lighting Equipment Trading Co. LLC Dalma Mall Kingsmen Middle East Line Investments and Property LLC

4 6-7 8 - 9, 14 - 15 54 48 52 20 18 - 19 51 21 26 - 28 2

COMPANY NAME LPFlex International FZE Marakez Marina Mall Abu Dhabi Marsa Properties McArthur + Company Moddo Premier Marketing Management Retail Emotions FZE SCS Malls - Al Rahmaniyah Mall The Azdef Group / AZAB Production Group FZE Unified Asset & Property Management Xpandretail powered by Sàvant

DEAL MAKING SESSION DEAL MAKING AREA SAHAAB 1 - TABLE 1 SAHAAB 1 - TABLE 2 SAHAAB 1 - TABLE 3 SAHAAB 2 - TABLE 1 SAHAAB 2 - TABLE 2 SAHAAB 2 - TABLE 3

COMPANY NAME Red Sea Mall Aswaq Management and Services Yardi Systems Ltd Al Majid Property / Burj Nahar Mall SCS Malls - Al Rahmaniyah Mall BTC Fashion

DEAL MAKING AREA SALON 1 SALON 2 SALON 3 SALON 4 SALON 5 SALON 6

COMPANY NAME Abuzz Solutions Tamdeen Group Tamdeen Group Line Investments & Property LLC Gulf Related Unified Asset & Property Management

For further information: visit www.reconmena.com l To register contact register@mecsc.org or call +971 (0)4 359 7909

B O O T H S TA N D N O.

2 9 - 36

E V E N T S F Malik Bin Ali Bldg., Office 401, PO Box 114306 Dubai, United Arab Emirates TEL: +971 4 379 1667 EMAIL: alessandro@cels.ae WEBSITE: www.celsevents.com CONTACT: Alessandro Gaffuri Chief Executive Officer

CELS Events LLC We provide and create ideas fully from scratch, focusing on but not solely about edutainment. It is our goal to provide you with a turnkey solution that will enhance the overall experience of each and every participant at all times.

We manage all elements from story telling to performers and set-up: Impressive, creative experiences that foster social sharing - events that build customer relationship. Something people will talk about. We operate everywhere within the GCC region but we are fully able to provide our services worldwide, with offices in the Middle East and Europe.

CELS Events is a part of the CELS, an international group that operates in all GCC Countries and Europe with offices in Dubai (U.A.E), Doha (Qatar), Kuwait City (Kuwait) and also in Turin (Italy).

62. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

2 9 - 36

Abdool Noor Muhammad Bldg., Office 107 PO Box 114306, Dubai, United Arab Emirates TEL: +971 4 379 1667 EMAIL: alessandro@cels.ae WEBSITE: www.afkarlighting.com CONTACT: Alessandro Gaffuri Chief Executive Officer

AFKAR Lighting Equipment Trading Co LLC Lights tell you stories.

When it comes to inspiring your visitors, we believe there’s nothing more powerful than light. We know the light is life: light is joy, wonder, and style.

It’s emotion.

We specialize in creating original festive lighting, handcrafted decorations and multimedia settings. We have been in business from 1999 in Europe and from 2013 in the Gulf region.

We are proud of our many experiences with shopping malls, hotels, leisure and culture hubs, as well as public venues. For each client, we succeed in delivering fully tailored projects based on their needs and desires.

AFKAR Lighting is a part of the CELS, an international group that operates in all GCC Countries and Europe with offices in Dubai (UAE), Doha (Qatar), Kuwait City (Kuwait) and also in Turin (Italy).

OCT-DEC 2017 . RETAIL PEOPLE .63

Meet the next generation of retail marketing

TIONS DECORA

IONS

ACTIVAT

ALESSANDRO GAFFURI Founder & CEO of CELS Group Shopping centers as the “heart of a community”: this is what we believe in.

We foster strong relationships based on emotions, for venues where culture, art, food, music, and entertainment provide experiences that truly engage customers.

Our aim is to help manage retail hubs, where social bounds prove to be just as relevant as shopping-related interests.

We support our clients in creating Preferred Meeting Places: centers for a community — their most valuable asset.

www.cels.ae | info@cels.ae offices in TURIN / DUBAI / DOHA / KUWAIT CITY

B O O T H S TA N D N O.

39 - 4 4

PO Box 28090, Riyadh 11437, Kingdom of Saudi Arabia TEL: +966 11 254 0000 Ext. 480 EMAIL: m.maher@othaim.com WEBSITE: www.othaim.com CONTACT: Mohammed Ali Maher Speciality Leasing Manager

Abdullah Al Othaim Real Estate Investment & Dev. Co. Abdullah Al Othaim Real Estate Investment & Dev. Co. Al Othaim Real Estate Investment & Dev. Co. is one of the leading companies in the Saudi Economic Sector. The Company is active in the construction, operation and management of large retail complexes. It owns 14 retail complexes – considered a quality addition to the existing mega trade complexes, since they adopt best international standards, and apply innovative principles with regards to marketing and entertainment that cater to the needs and aspirations of Mall visitors (all ages included). The Malls host the finest local and international fashion shops, in addition to a variety of unique restaurants and modern family entertainment cities.

Abdullah Al Othaim Leisure & Tourism Co. One of the leading Saudi companies specialized in the field of leisure, entertainment cities and centers building and management and touristic projects. The Company owns 42 entertainment cities counting 6 million visitors per year. The Company works according to a well-crafted expansion strategy in the field of entertainment and tourism in KSA, UAE, Qatar, Egypt, and other countries.

66. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

10 - 13

Exclusive Welcome Cocktail Reception Gala Gift Sponsor

20th Floor, Burlington Tower, Al Abraj St Business Bay, PO Box 86884, Dubai, UAE TEL: +971 4 388 1990 EMAIL: raffi.ayad@al-jassergroup.com WEBSITE: www.arabianoud.com CONTACT: Raffi Ayad Group Executive Director

Arabian Oud An Al Jasser Group Company Established in 1982, is the largest perfumes mono brand retail chain in the world, with over 850 branches and more than 400 unique Oriental and Western luxurious fragrances.

Being the Scent of Luxury, Arabian Oud is a prominent and trusted name with over 36 years of expertise in the production of authentic scents. Arabian Oud was ranked number 1 in the Middle East, Africa and 11th globally as per reports from Euromonitor in 2013, and honored as one of the strongest 50 brands in Saudi Arabia in 2013.

The company manages a retail chain of over 850 stores worldwide, serving customers across over 110 cities and 40 countries worldwide, from London to Paris, Istanbul, all across the Middle East Fareast and the flagship store in Times Square, New York.

OCT-DEC 2017 . RETAIL PEOPLE .67

360 MALL, 4th Floor, PO Box 21816, Safat 13079, Kuwait

Gala Gift Sponsor

TEL: +965 2208 5550 / +965 6551 9579 EMAIL: leasing@gla.ae WEBSITE: www.tamdeen.com CONTACT: Christian Wistrom General Manager - Leasing

Tamdeen Group The Tamdeen Group has consistently delivered exceptional results across several businesses including real estate.

Its projects include the prestigious 360 MALL and Al Kout, which have won several international awards for architectural design and operational performance and the up-coming Al Khiran and Tamdeen Square retail real estate developments.

The guiding philosophy behind each project has been to set the highest standards in design, development and operations to create exceptional experiences for shoppers and outstanding sales for Investors.

Today the Group is managing and developing over 5 million sq.ft of space across regional, community, lifestyle, neighbourhood and mixed-use centres with a single minded purpose; To Build Great Places.

72. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

4 5 – 47

Conference Delegate Bag Sponsor Conference Gift Sponsor

31st Floor, Al Hind Tower, Al Khan, PO Box 998 Sharjah, United Arab Emirates TEL: +971 6 554 4111 EMAIL: karma.a@alefgroup.ae WEBSITE: www.alefgroup.ae CONTACT: Karma Al-Taher Head of Marketing

Alef Group Alef Group is a privately held lifestyle experience provider founded by Sheikh Khalid Sultan Al Qasimi in 2013. Headquartered in Sharjah UAE, Alef Group is a pioneer in developing premier lifestyle communities, destinations and experiences through investment and strategic joint ventures.

With AED 4 billion projected worth of assets and a land bank of AED 1 billion, Alef Group’s premium developments lead the way in business and leisure projects complemented by the creation of high-quality residential communities. Capitalizing on the consistent growth of the emirate and its unique geographical position as the connecting link between Dubai and the Northern Emirates; Alef Group recognizes the exceptional potential of this evolving modern metropolis.

OCT-DEC 2017 . RETAIL PEOPLE .73

B O O T H S TA N D N O.

37 – 38

AMS Abu Dhabi, Abu Dhabi Mall, West Office Tower MO Floor, PO Box 54154, Abu Dhabi, United Arab Emirates TEL: +971 2 645 7733 EMAIL: info@aswaqms.ae WEBSITE: www.aswaqms.ae CONTACT: Mrs. Irina Descarriere

CEO’s Office & Business Development

Aswaq Management & Services Since its establishment in 1999 through a joint-venture between Société des Centres Commerciaux (SCC), H.H. Sheikh Mohamed Bin Suroor Al Nahyan and H.E. Nasser Al Nowais, AMS has developed considerable in-depth experience within the retail sector, and real estate industry as a whole, and built a strong network across the entire Middle East region.

With its team of Financial, Legal, Technical and Commercial experts, AMS provides Consultancy, Sales & Leasing and Management Services to Residential, Office and Retail Properties.

AMS is expanding its activity on the international market, by establishing Aswaq Management & Services International (AMSI). AMSI provides its assistance to several projects in Morocco, Saudi Arabia and other contries in MENA region.

74. RETAIL PEOPLE . OCT-DEC 2017

EVOLVING

WITH THE MARKET

ABU DHABI MALL

SHEIKH ZAYED GRAND MOSQUE VISITOR CENTER

ETIHAD TOWERS

For more information or leasing enquiries please visit www.aswaqms.ae or call +971 2 645 77 33 OCT-DEC 2017 . RETAIL PEOPLE .75

B O O T H S TA N D N O.

22 – 23

PO Box 91122, Abu Dhabi, United Arab Emirates TEL: +971 2 550 6111 EMAIL: juby@dalmamall.ae

lino@dalmamall.ae

WEBSITE: www.dalmamall.ae

CONTACT: Juby Jose Head of Specialty Leasing & Marketing Manager

Dalma Mall Dalma Mall, is a super-regional shopping mall and one of the largest in Abu Dhabi, prominently situated on Abu Dhabi-Tariff Al Ain highway, opposite to Mohammed Bin Zayed City at the heart of Abu Dhabi’s growth corridor.

Sprawling across a total built up area of 2.75 million sq. ft. and a retail space (GLA) of 1.63 million plus sq. ft. area, the mall houses a wide range of international and local fashion brands, entertainment and dining options.

Owned by The Developers Holding LLC, the mall boasts of more than 425 renowned retail brands such as Carrefour, Centrepoint, Debenhams, H&M, Marks & Spencer, Max, Gap, Matalan, Home Centre, Pottery Barn, E-max, Fitness First, Toys R Us, Fun City and many more, including a wide collection of 50 F&B outlets, 14 screens Cinema and a large variety of entertainment stores. A short distance from Maqta Bridge and Abu Dhabi’s International Airport, Dalma Mall, is one of Abu Dhabi’s shopping and tourist destination whilst being a part of the strategic plan of Abu Dhabi’s 2030 vision which sets out the framework of Emirate’s long term growth.

76. RETAIL PEOPLE . OCT-DEC 2017

Ou W tle ith ts Pa Pr ra og lle ra l m m e

Space, Place and the Future of Retail European Conference Fairmont Rey Juan Carlos I Barcelona, Spain 25-26 April 2018 #ICSCEurope www.icsc.org/2018EU

ICSC Global Partner

ICSC European Partners

Event Sponsor

Al Sila Tower, Level 25, Al Maryah Island, PO Box 27522 Abu Dhabi, United Arab Emirates

Gala Gift Sponsor

TEL: +971 2 671 6060 EMAIL: info@gulfrelated.com WEBSITE: www.gulfrelated.com CONTACT: Amy Johnstone Marketing Director

Gulf Related Gulf Related is a regional real estate development company focused on retail, residential and high-end mixed-use real estate developments in the Middle East. Gulf Related represents a joint-venture between Gulf Capital, one of the Middle East’s leading alternative asset management firms, and Related Companies, one of the largest private real estate development and investment company in the United States. The Gulf Related team leverages its core competencies from Related in real estate planning, development and management; while Gulf Capital brings strong regional relationships, access to deal flow and fund raising capabilities.

Gulf Related is focused on pursuing marquee large-scale mixed-use real estate development opportunities in Abu Dhabi and Saudi Arabia. In addition to developing The Galleria on Al Maryah Island and Al Maryah Central, Gulf Related is developing a 550 unit expatriate residential compound in Riyadh, KSA. Gulf Related is identifying additional multi-phase, master-planned, mixed-use development opportunities in urban centers as well as large-scale community developments.

78. RETAIL PEOPLE . OCT-DEC 2017

Al Maryah Central, combined with The Galleria on Al Maryah Island, will feature 500 of the world’s leading entertainment, dining and retail brands in the heart of the capital.

Macy’s | Bloomingdale’s | Louis Vuitton | Dior | Prada | Gucci | Cartier | La Petite Maison | Coya | Nusr- Et | Loca | Roberto’s | Bentley Bistro & Bar | Zara | All Saints | Nars | Lacoste | Massimo Dutti | The Toy Store | VOX Cinemas almaryahcentral.ae

B O O T H S TA N D N O.

24 – 25

PO Box 60188, Al Qusais, Dubai, United Arab Emirates

Conference Break & Lunch Sponsor Gala Gift Bag Sponsor

TEL: +971 4 298 8850 EMAIL: nisrinh@lineinvestments.ae WEBSITE: www.lineproperty.com CONTACT: Nisrine Hajj Ali Marketing Manager, Dubai, NE & Al Ain

Gala Gift Sponsor

Line Investments & Property LLC Line Investments & Property L.L.C., a shopping mall development & management division of Abu Dhabi based Lulu Group International is surging ahead into the future with an impressive line-up of shopping centers in the Middle East Countries, South East Asia & India.

Armed with a strategic vision of the future and with extensive experience in retail business environments across the GCC, Line Investments & Property expertise stretches over every conceivable area from a selection of strategic locations, design & development, management and marketing; offering the optimal support for the brands to come.

As leaders in shopping mall sector offering full 360 degree retail solutions, Line Investments & Property LLC overlooks over more than a dozen malls in different markets with numerous properties ready to open in the near future.

82. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

6 – 7

6 EL Sheikh El Marsafi, Zamalek, Cairo, Egypt TEL: +2 02 3826 0200 / Hotline: 19876 EMAIL: info@marakez.net

Conference Gift Sponsor

WEBSITE: www.marakez.net CONTACT: Sarah Hamdy MarCom Director

Marakez With the success that followed the launch of Mall of Arabia Cairo in 2010, Fawaz Al Hokair Group saw merit in the Egyptian market which led to extensive investment in the retail development and fashion retail sector.

In September 2015, the group assembled a new team of experienced as well as young and innovative Egyptian professionals to alter the market through establishing the largest mixed-use development and management company in Egypt under the name of MARAKEZ. Since its launch, MARAKEZ has been growing and working towards achieving its objective of becoming “The heart and soul of the Egyptian communities”

OCT-DEC 2017 . RETAIL PEOPLE .83

FOOD HALL

AT CENTRAL WEST Enter this 2,200 square metre, all-in-one, open plan setting and indulge in the finest culinary experience alongside the most distinct food shopping journey.

THE PARK

AT CENTRAL WEST Nestled in the heart of Mall of Arabia’s Expansion, this breathtaking 34,000 square metre park offers a plethora of outdoor activities to match the interests of every family member. The Park is designed to promote vibrant community events expanding the horizon of outdoor lifestyle shopping.

marakez.net

䔀嘀 䔀一 吀匀 䌀伀 嘀䔀 刀䄀 䜀䔀

B O O T H S TA N D N O.

8 – 9, 1 4 – 15

Conference Gift Sponsor

Breakwater Corniche Street, PO Box 42681 Abu Dhabi, United Arab Emirates TEL: +971 2 681 8300 EMAIL: info@marinamall.ae WEBSITE: www.marinamall.ae CONTACT: Jihad Dirani Head of Leasing

Marina Mall Abu Dhabi Marina Mall is the leading shopping destination in Abu Dhabi. A city landmark in its own right, the mall is ideally located on the Corniche and takes full advantage of spectacular city views and convenient access. Marina Mall comprises 235,000 square meters of shopping, dining and unique entertainment options, including the largest Bounce in the Middle East and the Marina Eye Ferris Wheel.

With over 400 outlets, Marina Mall offers something for everyone, from renowned luxury brands to local boutiques, and everything in between.

A cornerstone of the local community for almost two decades, Marina Mall continues to develop and grow, having announced a 120,000 meter expansion, which will include retail, office and serviced residential space, and will break ground in 2018.

OCT-DEC 2017 . RETAIL PEOPLE .87

PO Box 54320, Jeddah 21514, Kingdom of Saudi Arabia TEL: +966 12 215 1551 EMAIL: info@redseamall.com WEBSITE: www.redseamall.com CONTACT: Mohammed Alasiri Marketing Manager

Red Sea Mall Red Sea Mall is one of the biggest shopping centers in Jeddah City, it is located in the northern suburbs on Malik Road. The mall has 242,200 square meters built area, having a five-star hotel, seven story office building, and both external and undercover parking areas all of which are linked to the 18 entrances of the mall thus facilitating easy access to the mall.

Red Sea Mall has chosen specialized designers to provide all the required services to our visitors, so they can enjoy pleasant shopping trips. Moreover, Red Sea Mall is a blend of international and local brands, has variety options of restaurants, cafes, and diners, and provide entertainment to the youth and children.

90. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

26 – 28

Unified Holding Building, Exit 2 - Prince Turki Ibn Abdelaziz Al Awwal Rd., Hitteen Dt., PO Box 54110, Riyadh 11514 Kingdom of Saudi Arabia TEL: +966 11 207 55 00 EMAIL: amer.jraki@uapm.com WEBSITE: www.uapm.com CONTACT: Amer Jraki Marketing & Communication Manager

Unified Asset & Property Management Unified Asset & Property Management (UAPM) is a full-fledged Property Management Company based in Riyadh, Saudi Arabia with an additional two regional offices in Al-Khobar and Al-Qassim.

UAPM is one of the largest and most respected Property Management companies in the Kingdom with over 5 Million sq feet of prime retail and office space under management, spread across over 50 properties.

UAPM offers the full spectrum of property management services and products with a specialization in commercial, offices and retail properties.

In addition, UAPM is a member and major participant of the most important domestic and regional retail and shopping centres councils, participating in all major conferences, exhibitions and property conferences including the Middle East Council of Shopping Centres and the International Council of Shopping Centers.

92. RETAIL PEOPLE . OCT-DEC 2017

Delegate Badge Sponsor Conference Gift Sponsor

13th Floor, Saudi Business Center, Madinah Road PO Box 32200, Jeddah 21428, Kingdom of Saudi Arabia TEL: +966 12 651 9393 EMAIL: mallsmarketing@kinan.com.sa WEBSITE: www.kinan.com.sa CONTACT: Ahmad M. Mujallid Manager, Malls Marketing & Marketing Income

Kinan International Real Estate Development (CJSC) Kinan International Real Estate Development Company was founded in 2005; a closed joint stock company (CJSC) with a capital of SR 1.7 billion.

In 2009 Kinan entered the residential development industry and is currently working on developing residential projects with a total area of over 5 million square meters, which makes Kinan one of the biggest residential development companies targeting middle income families in Saudi Arabia. Over the years Kinan has developed Shopping Malls in seven Saudi cities with investments of more than SR 1.8 billion

94. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

55 – 58

Al Khoudh, Sultanate of Oman TEL: +968 910 22 222 EMAIL: fahd.siddiqui@dimallmanagement.com WEBSITE: www.ablvd.com CONTACT: Leasing and Management by DI MALL MANAGEMENT Fahd Siddiqui, Leasing Manager - Oman

C

Al Araimi Boulevard We invite you to an experience beyond expectation

M

Y

CM

MY

We deliver a true sense of pleasure in everything we do. With a distinct focus on entertainment, edutainment and experiential shopping, we have curated the perfect destination mall which will entertain, educate, inspire and excite your senses as spending quality time with family and friends is one of life’s greatest pleasures.

Oman, the essence of Arabia, is the inspiration behind Al-Araimi Boulevard design by combining the beautiful natural elements of the country to create an ambient mall with diverse experiences. Inspired by the sand dunes from the Empty Quarter, the calming sounds of water from the Falag stream, the lush greenery that blooms in Salalah and the 3,100 km long coast line.

96. RETAIL PEOPLE . OCT-DEC 2017

CY

CMY

K

B O O T H S TA N D N O.

49 – 50

PO Box 895, Al Khobar 31952, Kingdom of Saudi Arabia TEL: +966 3 845 3333 Ext. 166 EMAIL: a.aleissa@alhokair.com WEBSITE: www.alhokair.com CONTACT: Abdul Rahman Eissa General Manager - Real Estate Development / Al Hokair Group

Al Hokair Group Al Hokair Group is synonymous with entertainment and hospitality in the Middle East with 80+ FECs and 38+ hotels throughout KSA, UAE, India & Egypt.

Al Hokair FECs hosts more than 10 million visitors a year, and has been a successful group in maintaining its leading position as the first and the largest Saudi company invested in this sector.

Al Hokair FEC distinctive brands includes Sparkys, Skyzone, Snowy Forest and Minopolis. The opening of our 1st Al Hokair Time in Dammam located at Al Shati last April 2017, marks the new beginning of our Al Hokair Time FECs and soon to emerge other Al Hokair Time FECs in the region.

Al Hokair Time FEC has a mixture of Sparky’s, Snowy and Skyzone Trampoline all available in one single mall with accessibility of F&B outlets such as Pezzo, La Mode and other Kiosks ready to serve all our visitors.

98. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

18 – 19

PO Box 333568, Dubai, United Arab Emirates TEL: +971 54 443 7408 EMAIL: ka@retailemotions.ae WEBSITE: www.retailemotions.ae CONTACT: Dr. Kersten Rosenau, Chief Executive Officer Kacy Abouali, Director Sales & Marketing

Retail Emotions FZE It’s all about EMOTIONS! Successful Retail is Emotional Retail. And nothing is so emotional as stunning decorations!

We create holiday and seasonal decorations, for Ramadan, National Day, Festive or any other occasion. That opens people’s purses and wallets.

Customers stay longer. Buy more. Return often and tell others. This leads to higher footfall, longer stays, more turnover and consequently a faster return on investment. This is the result of our decorations and events. We prove it every year.

Our customers are shopping malls, cities and streets, airports, hotels and mixed-use developments. Some of our clients: Mall of the Emirates (Ramadan, National Day and Festive), Al Nakheel Mall (Ramadan), Kingdom Centre (Ramadan), Westfield London (Christmas), GUM Moscow (Festive), in total more than 800. We have no catalogue, no standard items. Each concept is created individually, adapted to the property and its branding.

Decorations from us increase footfall and sales!

We see ourselves as full-service providers. From the design to the delivery of the decorations; from their installation to their dismantlement as well as, if need be, taking care of storage and maintenance, retail emotions is your partner.

100. RETAIL PEOPLE . OCT-DEC 2017

retail emotions

Exclusive Gala Dinner Cocktail Reception Sponsor

1st Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056 EMAIL: contactus@btcfashion.me WEBSITE: www.btcfashion.me CONTACT: Hasit Kakkad Retail Manager

BTC Fashion BTC Fashion was established in 2000 with a vision of bringing the latest trends in international fashion to Middle East retail audience. To achieve its vision, BTC Fashion immediately began identifying the most appropriate retail brands for the Middle East market. In a short time period, BTC Fashion acquired the franchise rights for a number of retail brands, ranging from high fashion wear, homeware and footwear.

Key to BTC Fashion’s sustained success has been its expertise in identifying the latest international trends that precisely match the tastes and styles of the Middle East retail audience. Equally important has been its ability to ensure that the international retail brands that have been brought into its portfolio are provided with the right environment in which to prosper, both in terms of brand building and sales turnover.

Today, BTC Fashion has established a strong retail presence in the GCC and Levant region and continues to grow rapidly with the introduction of new brands.

102. RETAIL PEOPLE . OCT-DEC 2017

1st Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056 EMAIL: contactus@btcfashion.me WEBSITE: www.btcfashion.me CONTACT: Hasit Kakkad Retail Manager

MATALAN BTC Fashion acquired the Matalan franchise in 2009 and have grown the brand with stores fascias throughout the GCC and Levant Region.

Matalan is one of UK’s leading department stores committed to providing value for money that makes fashion sense. Matalan’s product range offers up to date fashion with a comprehensive selection of quality homewares, ladies’, men’s and children’s clothing and footwear - all under one roof.

Matalan opened its first store in the Middle East in June 2009. The brands target market is family and stores can be found in some of the premium Malls within the Middle East.

With 22 stores across the Middle East, expect more of Matalan as they provide high street fashion at prices everyone can afford!

104. RETAIL PEOPLE . JUL-SEP 2017

1st Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056 EMAIL: contactus@btcfashion.me WEBSITE: www.btcfashion.me CONTACT: Hasit Kakkad Retail Manager

Mellow Yellow Mellow Yellow is a brand of colorful shoes and accessories, full of humor that plays with trends and remains anchored in the tune of time. The models of Mellow Yellow are at the forefront of fashion but redesigned to be accessible and worn by all. They combine trend, comfort and femininity.

The stylists imagine creative models in their collections where they mix according to the seasons. Indeed, the brand that has built its notoriety around the “ballerina ludique�, today it offers models for every moment of the day, for all styles and all ages, from moccasin to heel to crazy boots, passing through the classic court shoes. Mellow Yellow regularly invites creators to imagine capsule collections that create the event. The brand also offers bags, pouches, belts and scarves according to the same aesthetic pop and preppy which has made its success to the four corners of the world.

106. RETAIL PEOPLE . OCT-DEC 2017

1st Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056 EMAIL: contactus@btcfashion.me WEBSITE: www.btcfashion.me CONTACT: Hasit Kakkad Retail Manager

TATI TATI - a well-known French brand established in 1948 in Paris with over 140 stores in France at present. The stores feature men’s, women’s and children’s fashion and household accessories.

TATI is a unique and innovative concept store gathering the latest trend in fashion and homewares’ to one single, attractive and refined space for a new and pleasant shopping experience!

Discover a shop in a shop with a lowest price to meet everyone’s budget!

108. RETAIL PEOPLE . JUL-SEP 2017

Ezdan Holding Group, West Bay, Ezdan Tower 4 PO Box 30503 Doha, Qatar

Exclusive Gala Dinner Sponsor

TEL: +974 4433 2357 EMAIL: q.malik@ezdanholding.qa WEBSITE: www.ezdanholding.qa CONTACT: Malik Qaiser Awan Group General Manager - Ezdan Shopping Malls

Ezdan Mall Ezdan Mall at a Glance Ezdan Mall is known to be a premium destination for shopping, leisure and entertainment in Qatar that cherish the Qatari identity and culture. The Mall seeks to create an unprecedented revolution in the retail sector, locally and regionally by providing uncommon shopping experience for visitors, especially families. Thanks to its 5 star facilities and services. It is an exclusive destination for visitors seeking an experience of shopping, entertainment and educational activities.

Ezdan Mall Green Dream 2022 Initiatives Ezdan Mall embraces ecofriendly practices and adopts effective plans based on the principles of sustainable development, afforestation and environmental conservation through the “Green Dream 2022� initiatives.

This initiatives is set to plant 22 million trees throughout Qatar by the year 2022, and spread environmental awareness within the community through workshops and educational green activities.

110. RETAIL PEOPLE . JUL-SEP 2017

Building 16, Unit 331–335, Dubai Internet City PO Box 500562, Dubai, United Arab Emirates TEL: +971 4 432 2679 EMAIL: said.haider@yardi.com WEBSITE: www.yardi.com/ae CONTACT: Said Haider Regional Sales Director, Middle East

Yardi YardiÂŽ is dedicated to the development and support of software for the Middle East real estate industry. Designed for residential and commercial real estate operations, Yardi Voyager 7S automates processes, drives efficiencies, helps reduce costs and provides analytics that help minimize risk and improve decision-making.

Cloud based and mobile ready, Voyager is a full business solution with comprehensive front and back office services integrated into one system with business intelligence. Voyager 7S allows you to utilise an entire solution stack that provides a scalable way of delivering enhancements to services right across the real estate life-cycle.

For more information, visit www.yardi.com/ae

JUL-SEP 2017 . RETAIL PEOPLE .111

CONTENTS

Emaar Square, Building 1, Office 403, PO Box 214029 Dubai, United Arab Emirates TEL: +971 4 426 6999 EMAIL: andrew.williamson@eu.jll.com WEBSITE: www.jll-mena.com CONTACT: Andrew Williamson Head of Retail, MENA

JLL JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $145 billion.

At the end of the second quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of nearly 80,000. As of June 30, 2017, LaSalle Investment Management had $57.6 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit ir.jll.com

JLL MEA Across the Middle East and Africa (MEA) JLL is a leading player in the real estate and hospitality services markets. The firm has worked in 35 countries across the region and employs over 550 internationally qualified professionals across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, Casablanca, Johannesburg, Lagos and Nairobi. www.jll-mena.com; www.jllvantagepoint.com

112. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

51

PO Box 5435, Al Yarmook, Sharjah, United Arab Emirates TEL: +971 6 516 4625 EMAIL: a.alhuraimel@shjcoop.ae CONTACT: Abdullah Al Huraimel Malls Manager

SCS Malls – Al Rahmaniyah Mall (a new up-scaled community mall developer in Sharjah with the first of its malls being located in Al Rahmania and other 4 to be launched shortly) Sharjah Cooperative Society (SCS) whose retail legacy spans since 1977, is in the process of establishing a specialized mall development entity to meet the demands of the rising high retail expectations of Sharjah residents towards upper scalled community malls.

SCS is passionate to develop and manage world class lifestyle community malls across Sharjah and being actively engaged in its communities. Our approach is simple and customer focused; we partner with world class architects and leading brands to create a memorable, consumer and family centric shopping and services, dining, leisure and cultural experiences.

In par with our cooperative DNA, our solutions are focused on enriching mutual relationships between our local communities, retailers and shoppers.

We integrate malls into communities through social festive activities, while maintaining environmental and suitable responsibilities.

SMC’s destinations are currently being constructed or designed in the following growing areas in Sharjah: 1.

Rahmaniyah

2.

Suyuh

3.

Maliha

4.

Hamriya

5.

Halwan

6.

Al Khan

7.

Suhaila & Thaid

OCT-DEC 2017 . RETAIL PEOPLE .113

Office #1302, Sky Tower, Reem Island, PO Box 109240 Abu Dhabi, United Arab Emirates

Stationery Sponsor

TEL: +971 2 443 0443 EMAIL: msquared@reemmall.ae WEBSITE: www.Reemmall.ae CONTACT: Richard Kingston Senior Leasing Director

Reem Mall Reem Mall will be a major retail, leisure, dining and entertainment destination for families in the heart of Abu Dhabi. The 2-million square feet of gross leasable area (2.9 million square feet of gross floor area) will feature 450 units including 100 restaurants, 3 department stores, one of the largest hypermarket space in the region, as well as unique entertainment and edutainement features notably Snow Park Abu Dhabi operated by Majid Al Futtaim.

The project, developed by NREC and UPAC at a cost of over $1 billion, is strategically located at the entrance of Reem Island, and will become a leading destination shopping centre in one of the most vibrant and growing cities in the MENA region. Its proximity to downtown, the ample parking, its modern high-quality design and its complete offering truly position this mall in a class of its own.

114. RETAIL PEOPLE . OCT-DEC 2017

In the heart of Abu Dhabi World class retail, dining and entertainment now leasing

Contact: mSquared@reemmall.ae

ORIGINAL LOGO

Jafza-South Extension, PO Box 261506 Dubai, United Arab Emirates

Lanyard Sponsor Conference Gift Sponsor

TEL: +971 4 880 7900 EMAIL: kamel@brandsco.com WEBSITE: www.brandsinternational.ae CONTACT: Kamel Shaaban Business Development

BRANDS International BRANDS International which currently operates across four countries with 14 stores in the United Arab Emirates, nine stores in Saudi Arabia, two in Qatar and three stores in Oman, are on a mission to expand their business portfolio with a range of new concepts.

BRANDS International has acquired French bespoke tailoring brand SUITME; quirky Italian shoes and handbags brand POP; men’s grooming and accessories brand, Wardrobe; Italian menswear brand Francisco Tolli and DKS men’s luxury corporate wear in addition to new BRANDS and TOGA stores opening across the region.

BRANDS International has set a three year expansion plan with a budget of AED 300 million, launching a further nine stores this year with four stores within UAE, three stores in Saudi Arabia, one store in Qatar and another in Oman while their plans for 2016 includes opening stores in Egypt and Kuwait.

116. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

5

RAK Free Zone, United Arab Emirates TEL: +971 54 422 1101 EMAIL: diana@capacita.ae WEBSITE: www.capacita.ae CONTACT: Diana Semenchuk General Manager

Capacitá Capacitá has been established in UAE since 2016. Capacitá was created in order to fill an existing void in the market and transform the retail industry from the traditional brick and mortar model to e-commerce model. The demand over the first few months since the launch of operations has been outstanding. Due to our agile nature, we expanded our focus to include services such as sourcing and manufacturing.

As part of our long term strategy, we have signed exclusive franchise and distribution agreements with several brands worldwide covering the GCC area. These agreements ensure the diversification of our product offering, both through online retail and through the setup of a solid franchise network.

The company’s vision and roadmap are clear, and Capacitá is on track to become a local powerhouse.

B O O T H S TA N D N O.

20

Prism Tower 3302, Business Bay PO Box 334590, Dubai United Arab Emirates TEL: +971 4 453 1110 EMAIL: mohsen@pmmc.ae WEBSITE: www.pmmc.ae CONTACT: Mohsen Zaher, Sales Manager

Premier Marketing Management Premier Marketing Management (PMM) is a regional Market Research consultancy firm based in Dubai. We are providing premium research and fieldwork services for both B2B and B2C markets in order to help businesses rise to the highest standards of performance and achieve overall customer satisfaction. PMM has started to operate in new countries such as India, Egypt, Lebanon and Europe in cooperation with MSPA and Dubai Quality Group.

Our core services: Mystery Shopping, Mystery Calling, Benchmarking, Customer Satisfaction Survey, Employee Satisfaction Survey, Create a demand, Price / Merchandise Audits, Qualitative Group, Location & Customer Analysis.

118. RETAIL PEOPLE . JUL-SEP 2017

B O O T H S TA N D N O.

21

Address 1: PO BOX 7562, Princeton NJ 08543 United States of America Address 2: Jumeirah Business Center 3 Cluster Y, Office 2804 Jumeirah Lake Towers PO Box 392245, Dubai, United Arab Emirates TEL: +971 4 447 2998; +971 52 633 3359 EMAIL: lisseth@azdef.com / razab@azdef.com WEBSITE: www.AZDEF.com

www.azabproductions.com

CONTACT: Lisseth Azab, Global Director

The Azdef Group / AZAB Production Group Fze AZAB Production Group FZE is a part of THE AZDEF GROUP of Companies focusing on Event Management, Business Development and International Business Ventures. Our Company operates in the USA, UAE, KSA, South Africa and Bahrain. We offer a wide range of services focusing on Kids & Family Related Events for Malls and Venues. We have 12 years of experience in organizing events including Mall Related Events, Concerts, Fashion Show and leveraging artist and stars for appearances that create a maximum impact and bring branding, sales, and marketing opportunities to a wide range of international clientele. We pride ourselves in providing our clients with professional service, accurate and highest level of confidentially.

We have collaborated with many leading companies in the United States, United Arab Emirates, Saudi Arabia, Qatar, Lebanon and South Africa. Alongside our partners, we have created a team that can handle all your international collaboration needs.

Gala Gift Sponsor

Since 1969 Dhamani has grown into a vertically integrated company offering a wide variety of rare Diamonds and precious stones to create the finest jewelry set in beautiful designs while maintain the highest level of craftsmanship.

Dhamani’s commitment for exclusivity & creativity is highlighted with the “Dubai Cut” diamond, a distinctive cut technique that elevates the beauty of a diamond, which can only be found at Dhamani and nowhere else in the world. www.dhamani.com

JUL-SEP 2017 . RETAIL PEOPLE .119

Support Partners Crystal House Sharjah is One of UAE’s leading manufacturer and Trusted Name in industry of Corporate Awards. Our Each & Every product is made with Passion of perfection to ensure that it’s not just aesthetically appealing but also fulfills the purpose of Creation.

Our Specialization is Crystal Awards, Metal Awards, Acrylic Awards, Wooden Awards, and velvet/Leather boxes. In Branding we can do Engraving, color filling, Laser engraving, Die cutting of trophies, 3d models/Replicas, Screen printing, UV printing and Etching.

You are welcome to choose from wide range of corporate gifts like trophies and desktop products, replicas of famous traditional and modern buildings, objects of common interests, religious artifacts, sports awards and trophies, 3-Dimensional images in cubes, gift ideas for family occasions or simply the latest gift trends. www.crystalhousesharjah.com Crystal Arc was established in March 2001 in the U.A.E. with the vision of creating a brand that would give a new meaning to the way crystal ware was previously looked at.

Our highly successful brand of exclusive crystal ware, NAKAWA, represents a sliver of elegance and beauty everlasting and effortlessly narrates a story from life, heritage and culture. Along with intricate tableware and crystal artifacts we also manufacture corporate gifts and awards. We have also introduced Metal Arc to our array of brands. The purpose of Metal Arc was to give crystal an artistic glamour and the awards in Fibre finish with special metallic coating and also combining it with Metal and Crystal. www.crystalarc.net Oleander Flower was established in 1975 as a retailer of flowers and plants, Oleander has consistently grown and expanded to accommodate the increasing market demand.

Business Activities: Oleander is proud of its reputation for quality, personal service and reliability.

Flowers and plants are imported on a regular basis.

Our main office and shop is located on Jumeirah Beach Rd. One in Mercato Mall and our new branch in Dubai Marina Mall.

Our Abu Dhabi branch is in Al Seef Mall.

Oleander nursery is located in Warsan where we have facilities for propagating outdoor plants as well as a temperature controlled facility for acclimatizing indoor plants. www.oleandergroup.com Nearbuy Management Information and Marketing L.L.C. is a company specializing in digital innovations to improve visitors’ experience. It is currently expanding its international footprint and operates in 9 countries. As a leader in digital and wayfinding solutions for large public venues, we strive to serve different clients and customize our offer to a wide range of projects.

We are the only company able to offer fully integrated and turnkey digital solutions on the market. We have established an expertise in the following areas: 3D Wayfinding solutions, Smart Mobile and web solutions, Digital signage, Indoor location systems, Fully Targeted advertising and Powerful CRM Solutions. www.nearbuygroup.com Sales Factory ME DWC LLC is a market research and consultancy company based in UAE, duly licensed by Dubai World Central (DWC). We support our clients; whose strategic vision is to build/grow their business within the Middle East region. We assist with cost management and market penetration applying our experience, vast network and extensive local knowledge.

We understand our clients’ needs, goals, solutions, and help them to build their own “Go to Market” plan. The plan is then executed by us on behalf of them locally in the region.

We share regular reports on activities as well as the latest developments from the region.

Contact us at info@salesfactoryme.com or visit at www.salesfactoryme.com

120. RETAIL PEOPLE . OCT-DEC 2017

Axis Communications offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets. Axis has more than 2,700 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. www.axis.com

Media Partners Khaleej Times is the trusted source to report and present content in the most insightful, powerful and engaging way possible. For over 39 years readers have relied on us to provide clarity and context in a complicated, confusing world. Khaleej Times offers readers the perspective they need, as we believe that knowledge, information and insight are the keys to engaging the audience. Be it print, digital or social we fulfill this promise with unparalleled news, opinion delivered by award-winning journalists.

Bringing our readers the latest news from the region and beyond, Khaleej Times is a MUST read. It covers everything: politics, business, science, technology, sports, entertainment, and much more. www.khaleejtimes.com

-SCTlogo red and black.pdf

1

3/5/13

11:42 AM

Selfie TV is the ultimate destination and guide to entertainment happening all around the world. It’s an online Web Channel catering to all your entertainment needs at your fingertips. Our company was launched in 2014 with the vision of creating a platform that covers everything from exciting happenings around the world to the latest celebrity and lifestyles trends. From producing our own TV shows to providing flawless events coverage, we aim to provide rich and remarkable multimedia creations that match your expectations.

At SELFIE TV, we believe in providing services like you’ve never seen before. From interviewing celebrities in our original talk show to covering all events from press conferences to festivals, we do everything the Selfie way – blending creativity and charm.

In-house Production: Photography – Events Coverage – Documentaries. www.selfietv.co Shopping Centres Today Global, published by ICSC, is the leading global publication devoted exclusively to retail real estate. The magazine covers all aspects of the industry, including development; leasing; capital markets; retail; and technology. SCT Global, a quarterly publication, available at icsc.com, and printed editions are available at RECon MENA, the European Conference, RECon Asia and MAPIC. SCT Global is the sister publication of SCT, published monthly and distributed to ICSC’s approximately 68,000 members. www.icsc.org/sct/sct-global

Official Technology Partner HyperMedia is one of the leading retail-focused Out-Of-Home advertising companies, which delivers an unrivaled variety of advertising media across the UAE, KSA and Levant. HyperMedia dominates all in-store advertising in the region, with a portfolio of over 200 hypermarkets.

HyperMedia successfully partnered with 28 of the best malls in the UAE including the iconic malls to create only nationwide mall advertising network, reaching 290 million shoppers annually.

Our nationwide digital network currently consists of more than 1000 high definition LED and LCD screens. It leads the media and advertising of unique projects across the region like Hajj Terminal, part of King Abdul Aziz International Airport and Abraj Al Bait in Saudi Arabia. Also, HyperMedia manages 800 lampposts scattered across the seven emirates. www.hypermedia.ae

OCT-DEC 2017 . RETAIL PEOPLE .121

B O O T H S TA N D N O.

1

Amusement Services International LLC 1706-1708, Tameem House Barsha Heights, PO Box 113926 Dubai, United Arab Emirates TEL: +971 4 454 2929 EMAIL: info@asi-world.com WEBSITE: www.asi-world.com CONTACT: Rojy Thomas Sales Director

Amusement Services International (ASI) is dedicated to providing Design-Build-Operator- Transfer solutions for the Leisure & Entertainment Industry worldwide. It offers a range of professional expertise for our clients to choose from, including initial project feasibility study, master planning, conceptual design development, detailed design development, landscaping, theming, fit-out, equipment install & commissioning and onsite project supervision/ management.

Not only do we offer you end-to-end turnkey solutions for your projects, but we also fit out your operations with the latest, most popular amusement solutions. From Customized Attractions, Major-Family-Kiddie Rides, Arcade Games, Play Ground Systems, Adventure Play Areas, Soft Play & Toddler Play, Simulators, Carnival & Midway Games, Custom Designed Elements to Spare Parts and After Sales Support for all of the listed categories, ASI offers you a TOTAL SOLUTION for all your Fun Business requirements.

B O O T H S TA N D N O.

53

Dubai Investment Park, Jebel Ali PO Box 122598, Dubai United Arab Emirates

Blue Rhine Technologies

TEL: +971 4 885 7517

Blue Rhine Technologies is one of the region’s established leaders in digital signage expertise, providing innovative yet cost-effective turn-key digital and interactive solutions for a range of local, regional and global brands across the GCC and beyond.

EMAIL: sales@bluerhinetechnologies.com WEBSITE: www.bluerhinetechnologies.com CONTACT: John V Joseph Sales Director

122. RETAIL PEOPLE . OCT-DEC 2017

Blue Rhine Technologies has built its reputation for excellence on designing and delivering high quality digital display solutions across such diverse industries as retail, entertainment, engineering, advertising and more. Its comprehensive array of core competencies includes retail video-walls, advertising networks, digital menu boards, interactive touch screens, indoor and outdoor LED screens and corporate communications.

www.kingsmen-me.com . www.kingsmen-int.com

OFFICIAL EXHIBITION CONTRACTOR

B O O T H S TA N D N O.

3

Kingsmen Middle East LLC Established in 1976 and listed on the main board of Singapore Exchange, Kingsmen is a leading communication design and production group with offices in 19 major cities across Asia Pacific and the Middle East.

Al Quoz, Industrial Area 1 PO Box 37741, Dubai, United Arab Emirates TEL: +971 4 338 9340 EMAIL: rohan@kingsmen-me.com WEBSITE: www.kingsmen-me.com CONTACT: Rohan Dodhi Manager, Business Development

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation, logistics support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like trade shows & exhibition, retail & corporate interiors, thematic and museums and alternative marketing.

Kingsmen – your partner of choice in Asia Pacific and Middle East.

B O O T H S TA N D N O.

4

LPFLEX International FZE

D-310, Dubai Silicon Oasis Dubai, United Arab Emirates TEL: +971 4 371 2550 EMAIL: admin@lpflex.com WEBSITE: www.lpflex.ae CONTACT: Sanjay Nambiar.A Administration Manager

LPFLEX is a brand of MAAS&ROOS AG, Germany and is having more than 80 years history in sign making.

Only with a strong image can one attract new customers and stay ahead of the curve. The first impression counts and an eye catching signage leaves bright images in good memory and LPFLEX Sign Systems help businesses making a good first impression. One that lasts.

Our exceptional services include: • High-end signage in a striking design • Flexibility i.e. the perfect solution for each customer • All systems manufactured under strict controls in our company • Swift and uncomplicated execution of planning, manufacture and installation • The highest quality and life time We set high value to Service and Trust. Thanks to our long experience in light advertising and project management the LPFLEX production is a smooth process with delivery on due date. We offer our clients everything out of one hand — from constructions, panels and pylons to individual letters.

Why complicate things? We are there for you when you need us.

A short decision making process and a clear task structure make for quick solutions

124. RETAIL PEOPLE . OCT-DEC 2017

B O O T H S TA N D N O.

54

Marsa Ajman Al Diwan Towers, Al Nakheel 2 Opposite Ruler Court of Ajman 7th Floor, Office 705, PO Box 14445 Ajman, United Arab Emirates TEL: +971 6 740 9990 EMAIL: atheer@marsaajman.ae

amany@marsaajman.ae

CONTACT: Amany Shalaby Administrative Assistant

Marsa Properties is a Property Development Company with its new development project with retail mix “Marsa Ajman”; which is a waterfront community beautifully situated in Ajman, the Sincerely Emirati emirate, just 30 minutes away from the metropolis of Dubai.

Marsa Ajman is a combination of residential and commercial with high-end service. Marsa Ajman promises a truly memorable experience. Be amazed by exceptional moments, leisure and dining experiences in a truly spectacular setting.

The whole area will be developed with new master plan study to get the best land use, best component to attract the targeted investors and customers. The master plan area is 140,0000 sqm. Our target to create a new destination to be one of the most prime spots comparing with the other destinations in Ajman.

B O O T H S TA N D N O.

48

M c A RT H U R +C O M PA N Y S H O P P I N G

C E N T R E

S P E C I A L I S T S

The Pinnacle Building, Suite 401 – 403 Sheikh Zayed Road, PO Box 283850 Dubai, United Arab Emirates TEL: +971 4 392 8304 EMAIL: sylvie@mcarthurcompany.com WEBSITE: www.mcarthurcompany.com CONTACT: Sylvie Saddik General Manager Business Development | Marketing

McARTHUR + COMPANY The creation of shopping centres that generate strong returns for investors and profitable businesses for retailers is at the heart of the McARTHUR + COMPANY approach to shopping centre and mixed-use development, leasing and operations advisory.

McARTHUR + COMPANY boasts a talented team of over 30 industry professionals with decades of shopping centre development experience all over the world. The firm has provided valuable strategic advice and leasing and management services to projects in the UAE, Saudi Arabia, Bahrain, Qatar, Lebanon, Iran, Iraq, Egypt, Malaysia, Azerbaijan, Kuwait, Jordan, Oman as well as USA, Canada, India and South Korea.

OCT-DEC 2017 . RETAIL PEOPLE .125

B O O T H S TA N D N O.

52

MODDO MODDO is the first Omnichannel Platform for Shopping Centres.

Ezequiel Solana 32D 28017 Madrid, Spain TEL: +3491751190 EMAIL: diego@moddo.com WEBSITE: www.moddo.com CONTACT: Diego De Vicente CEO

We connect the existing physical stores and restaurants of the Shopping Centre with the Omnichannel Platform of the Mall, capturing new orders and assigning them to the physical stores.

With our technology, retailers can integrate into the platform without installing anything on Stores and without changing existing systems.

With our business model, we create value for Consumers, Retailers, Managers and Owners of Shopping Centres.

STATIONERY SPONSOR

B O O T H S TA N D N O.

2

Xpandretail powered by Sàvant Office 401 – ONE by Omniyat Business Bay, Dubai, United Arab Emirates TEL: +971 4 393 9315 EMAIL: info@sdsdxb.com WEBSITE: www.Xpandretail.com CONTACT: Damien Singh Marketing Manager

126. RETAIL PEOPLE . OCT-DEC 2017

Headquartered in Dubai since 2000, the commercial hub of the Middle East, Xpandretail powered by Sàvant is enabling organizations to develop new insights into evolving their businesses into becoming more efficient and successful through data analytics. Being the leading business intelligence and analytics solution provider for retail businesses including malls, banks, tourist attractions and government facilities - Xpandretail powered by Sàvant is the pioneer in focusing entirely on optimizing the consumer experience.

With 500+ relationships and footprints in 40 countries globally who have adopted Xpand-Analytics software and retail expertise have established a clearer vision of the consumer journey to increase same-store sales, customer experience management and eliminate unnecessary overhead costs.

Get ConnectThrough Any Smart Device

Xpandretail powered by SĂ vant has been delivering actionable solutions for businesses that fuel strategic growth since 2000, with 500+ Relationships, 40,000+ installations, and in 40 countries.

Boosting retail sales and conversions through capturing marketing insights from foot traffic data and to avoid loss opportunities.

Track your consumer’s route and patterns throughout the store to understand your product placement, hot and cold zones and to deliver a unique shopping experience through our solutions.

PEOPLE COUNTING

HEATMAP

WIFI TRACKING

QUEUE MANAGEMENT

Our Clients:

www.Xpandretail.com 401, One by Omniyat Tower, Al Khaleej Al Tejari Street Business Bay, Dubai, UAE +971 4 393 9315 - Info@sdsdxb.com

IS YOUR ASSOCIATION EXPLORING OPPORTUNITIES IN THE ARABIAN PENINSULA? Inaugural conference under the Patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai and Chairman of Dubai Executive Council Economies in the Middle East are rapidly growing, and many reforms and strategies are in place allowing associations to take advantage of the increasing opportunities in the region.

Dubai Association Conference is an opportunity for professionals from regional and international associations to gain insights into the latest market trends and to learn how Dubai is growing its association community.

Dubai Association Conference will address the following and much more: • How associations should deal with business disruption and government reforms • Collaboration between associations, corporations, academia and government • How associations can successfully involve future generations

Organised by

Strategic Partner

The conference is taking place 11th - 12th December 2017 at Dubai World Trade Centre. Following the conference, delegates are invited to join a two-day programme to explore Dubai in its entirety from business to culture to heritage and entertainment.

Dubai Association Conference is organised by Dubai Association Centre - a joint initiative of the Dubai Chamber of Commerce and Industry, in collaboration with the Dubai Department of Tourism and Commerce Marketing and Dubai World Trade Centre.

To find out more and register: www.dubaiassociationconference.com

Supporting Partners

Engaged Informed Enriched

Khaleej Times is your trusted source of news, information and analysis, presented in the most insightful, powerful and engaging way possible.

For over 39 years, readers have relied on us to provide clarity and context in a complicated, confusing world.

Khaleej Times offers you the perspective you need, as we believe that knowledge, information and insight are the keys to engaging our audience.

Be it print, digital or social, we fulfil this promise with unparalleled news, comment and opinion delivered by award-winning journalists.

khaleejtimes.com cs@khaleejtimes.com advertising@khaleejtimes.com

CONTENTS

CONFERENCE, EXHIBITION,

ICSC MENA AWARDS DEAL-MAKING & NETWORKING

O

B

OC

latinum

O

onsors

E V E N T S nnual

onsor

old

onsors

HORIZONTAL

Building retail excellence

Building retail excellence

il er

Bronze

Building retail excellence

onsors

onsors

ORIGINAL LOGO

WWW.AZDEF.COM

Welcome Cocktail Reception Sponsor

Conference Break & Lunch Sponsor / Gala Gift Bag Sponsor

Building retail excellence

Exclusive Gala Dinner Cocktail Sponsor

Exclusive Gala Dinner Sponsor

Stationery Sponsors

Lanyard Sponsor

Delegate Badge Sponsor

Conference Delegate Bag Sponsor

ORIGINAL LOGO

Building retail excellence

Building retail excellence

Conference Delegate & Gala Gift Sponsors ORIGINAL LOGO

Building retail excellence

Support Partners

130. RETAIL PEOPLE O . OC OCT-DEC C 2017

Building retail excellence

Building retail excellence

Official Exhibition Official Technology Contractor Partner

Media Partners -SCTlogo red and black.pdf

1

3/5/13

11:42 AM

info@tanamiproperties.ae

CONTENTS

| COMPANY SHOWCASE | EXPERT VIEWS | COUNTRY PROFILES | MALLS LISTING | SERVICE PROVIDERS | RETAILERS LISTING AND MUCH MORE...

SUBMIT YOUR LISTINGS NOW UNTIL 29 DECEMBER 2017!

CONTACT MECSC OFFICE AT

e: publishing@mecsc.org t: +971 4 359 7909 m: +971 54 3208 359 | www.mecsc.org/site/publications 132. RETAIL PEOPLE . OCT-DEC 2017

TAKE ACTION

Start Booking your Ads Now for the 2018 Edition!

2017

Middle East & North Africa Shopping Centre & Retailer

AWARDS

Jointly Organized By

Contact us for more information

Tel: +971 4 359 7909 E-mail: lea@mecsc.org www.icsc.org/menaawards

Ezdan Mall in a Glance

Ezdan Mall is known to be a premium destination for shopping, leisure and entertainment in Qatar that cherish the Qatari identity and culture.

The Mall seeks to create an unprecedented revolution in the retail sector, locally and regionally by providing uncommon shopping experience for visitors, especially families. Thanks to its 5 star facilities and services. It is an exclusive destination for visitors seeking an experience of shopping, entertainment and educational activities.

Ezdan Mall Green Dream 2022 Initiatives Ezdan Mall embraces ecofriendly practices and adopts effective plans based on the principles of sustainable development, afforestation and environmental conservation through the “Green Dream 2022� initiatives. This initiatives is set to plant 22 million trees throughout Qatar by the year 2022, and spread environmental awareness within the community through workshops and educational green activities.

Welcome Message Welcome to the 2017 ICSC / MECSC Retailer and Shopping Centre Awards The 2017 ICSC – RECon Gala Awards Celebration

REINVENTION CREDIBILITY. RECOGNITION. INNOVATION. All these words define our ICSC / MECSC - Retailer and Shopping Centre Awards. In 2013 we had just 38 submissions. Last year we received a record 118 submissions for these prestigious Retailer and Shopping Centre Awards which is an incredible 3 fold increase in just four years!!!

Credibility in the retail industry for our awards and the recognition through our association with the ICSC and the MECSC have resulted in the amazing growth of submissions for our Gala Awards Dinner.

The Judges deserve a special thank you for their time invested for their independent review of all submissions. With the large number of submissions, our Judges spent many hours of their volunteer time reviewing the merits of each entry. Thank you!

The ICSC and MECSC teams also need to be recognized and thanked for their dedication and support in making the ICSC MENA Retailer and Shopping Centre Awards, the outstanding event which it has grown to be!

In particular JoAnn Laut from ICSC heading up the New York team and Lea Venezuela our Director in the MECSC deserve a special thank you for their tireless efforts to bring this Awards Event to life!!!

Congratulations to all entrants for taking the time, effort and investment to make these detailed and sophisticated submissions. Your continual striving for excellence and your desire to achieve exceptional results raises the standards in the retail industry in our region. Best of all, we are all being recognized for our excellence on a world stage!

Enjoy the Evening!

Kenneth Bernstein Chairman – ICSC

Tom McGee President & CEO – ICSC

David Macadam CEO – MECSC

OCT-DEC 2017 . RETAIL PEOPLE .135

2017

ICSC MENA Shopping Centre & Retailer Awards Jury

Avijit Yadav, CMD, CSM, CLS, CDP, CRX

Nada Abou Saab

Chief Operating Officer GLA Property Management

Director, Marketing East Region Shopping Malls Majid Al Futtaim Properties LLC

Lizelle Fitoussi, CMD

Mohammad Alawi

Maimunah Shebani

Head of Marketing Shopping Malls & Retail

Chairman Shopping Centers Committee – Jeddah Chamber Chairman of the Board – Saudi Sand Souvenir

Managing Director The Retail Agency

Pam Bryson

Phil McArthur

Emre Pelin

Director of Marketing Aldar Properties

Founder & Managing Director McARTHUR + COMPANY

Partner Andarakis Advisory Services

136. RETAIL PEOPLE . OCT-DEC 2017

Judging and Scoring Procedure T

he Middle East and North Africa Shopping Centre and Retailer Awards Jury, a group of leading industry experts, will review eligible submissions and score them confidentially. The jury will not review entries from their own companies or any entry that might constitute a conflict of interest. Judges review each entry according to a specific criteria and award points accordingly. Please refer to the specific awards categories.

In each category and classification there is a potential for honouring Gold and Silver winners. All entries with a total of 85 for Design and Development and 40 for Marketing, NOI Enhancement and Retail will be honoured with a Gold Award and entries with the score of 75 points but less then 85 for Design and Development and 35 points but less then 40 for Marketing, NOI Enhancement and Retail will receive the Silver Award regardless of how many other winners are in each category or classifications. The entries that score within the top 50 percent are designated finalists.

ICSC and MECSC seeks to honour entrants in every category and classifications, but remember, the programme is designed to recognise the highest level of excellence, so entries must achieve a minimum number of points required to be considered for an award.

OCT-DEC 2017 . RETAIL PEOPLE .137

Gala Awards Evening 18:00 hrs

:

Cocktail Reception & Networking

19:00 hrs

:

Introduction & Welcome Remarks

19:15 hrs

:

Gala Dinner

20:45 hrs

:

Awards Ceremony 2017 MENA SHOPPING CENTRE & RETAILER AWARDS PRESENTATION ICSC FOUNDATION COMMUNITY SUPPORT AWARD TRADITIONAL MARKETING Advertising Cause-Related Marketing Customer Service Experience and/or Engagement Digital/Social Media Grand Opening, Expansion & Renovation New/Emerging Technology Public Relations Sales Promotion and Events NOI ENHANCEMENT Marketing/Sponsorship Operations/Overall Team Leasing DESIGN AND DEVELOPMENT New Developments Renovations/Expansions Retail Store Design RETAIL EXCELLENCE Fashion Children’s Wear Gold, Jewellery, and Watches Footwear and Accessories Sportswear and Goods Pharmacy, Health and Beauty Home and Office Furnishing Kiosks Entertainment, Music and Leisure Bank and Financial Services Fast Food Restaurants Luxury BEST MENA RETAIL BRAND RETAIL PROFESSIONAL OF THE YEAR

22:00 hrs

:

End of Awards Ceremony

138. RETAIL PEOPLE . OCT-DEC 2017

ICSC & MECSC WOULD LIKE TO THANK

AS EXCLUSIVE GALA DINNER SPONSOR FOR 2017 MENA SHOPPING CENTRE & RETAILER AWARDS

AL QUOZ INDUSTRIAL AREA, INTERCHANGE #3 Al MANARA, DUBAI - U.A.E

TEL: +971 4 3479191 MOB: +971 55 8990060 EMAIL: info@crystalarc.net 䌀刀夀匀吀䄀䰀䄀刀䌀⸀一䔀吀 簀簀 一䄀䬀䄀圀䄀⸀䄀䔀

2017

Middle East & North Africa Shopping Centre & Retailer

AWARDS

TRADITIONAL MARKETING

ADVERT I S I N G

Back to School Campaign City Centre Beirut, Hazmieh, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut’s edu-taining Back to School Campaign featured a large in-center forest installation with 15 life size animals complete with sound and motion, live performances, and themed games.

Fall/Winter Fashion Campaign City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut’s signature Fashion Week event featured iconic landmarks from London, Paris and New York, as the back drop for a series of experiential fashion events, and activations.

Doha Festival City Advertising Campaign Doha Festival City, Doha, Qatar OWNER: Bawabat Al-Shamal Real Estate Company W.L.L. MANAGEMENT COMPANY: Al Futtaim Group Real Estate

Doha Festival City’s ongoing campaign promoted their carefully curated selection of international and local brands, Qatar’s only VOX cinema, a world-class entertainment complex, and unique attractions.

The Essence of Luxury Advertising Campaign The Galleria, Abu Dhabi, UAE OWNER: Joint Venture: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) MANAGEMENT COMPANY: Gulf Related

The Galleria’s Essence of Luxury Campaign featured a diverse collection of industry influencers to promote the center’s luxury retailers, food and beverage offerings, and unique experiential events.

OCT-DEC 2017 . RETAIL PEOPLE .141

The Galleria Food and Beverage Advertising Campaign 2017 The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture: Gulf Related and Mubadala Real

Estate & Infrastructure

MANAGEMENT COMPANY: Gulf Related

The Galleria’s comprehensive campaign to launch their new food and beverage outlets, followed high profile and influential figures, as they enjoyed the center’s fine dining establishments.

Fashion Mania Mall of Arabia, Giza, Egypt OWNER: Fawaz Al Hokair Group MANAGEMENT COMPANY: Marakez

Mall of Arabia’s Fashion Mania campaign included an incenter parade featuring models outfitted in retailer fashions, a concept store for Egyptian designers, themed activities, and retailer promotions

Horror House Mall of Arabia, Giza, Egypt OWNER/MANAGEMENT: Marakez

Mall of Arabia installed a House of Horrors in the center atrium, offering visitors spine tingling chills as they witnessed a Spooktacular crime taking place.

Wonders of the Sea Red Sea Mall, Jeddah, Saudi Arabia OWNER: Red Sea Markets Co. LTD MANAGEMENT COMPANY: Intimaa Real Estate Co.

The ‘Wonders of the Sea’ installation featured a vast collection of the world’s most fascinating sea creatures and wonders, complete with the mystical and melodical sounds of the sea.

C a use Re la ted M a rk e t in g Avenues Children’s Garden Oman Avenues Mall, Muscat, Oman OWNER: Al Khalili Group MANAGEMENT COMPANY: Lulu Group International

The food waste at Oman Avenues Mall was processed into organic compost and placed into 30 individual plots, for primary school students to plant seeds and tend to their gardens.

142. RETAIL PEOPLE . OCT-DEC 2017

Spreading Smiles, Changing Lives Al Wahda Mall, Abu Dhabi, United Arab Emirates OWNER/MANAGEMENT: Al Wahda Sports & Cultural Club MANAGEMENT COMPANY: Line Investments and Properties LLC

Al Wahda Mall’s annual initiative to benefit an organization providing safe, effective and reconstructive surgery for children and young adults, included a book drive and sale, and a grand teddy bear raffle.

Cairo Festival City Mall Cause Related Marketing Program Cairo Festival City Mall, Cairo, Egypt OWNER: Al Futtaim Group MANAGEMENT COMPANY: Al Futtaim Group Real Estate

Cairo Festival City Mall’s ongoing campaign to support their community, included a series of initiatives to benefit young designers, children with heart disease, insolvent mothers, and the city’s less fortunate.

Family Clock Centrepoint, Dubai, United Arab Emirates OWNER: Landmark Group

Centrepoint’s celebration for UNESCO’s World Family Day, included a series of videos and ads imploring people to stop their excessive work habits, and to spend quality time with their loved ones.

City Centre Bahrain – Ramadan Iftar Sae’em City Centre Bahrain, Manama, Bahrain OWNER: Majid Al Futtaim Properties MANAGEMENT COMPANY: Majid Al Futtaim Properties

50 employees from City Centre Bahrain packed 1,000 special meals and distributed them to city residents, commuters, workers, and center retailers during their Ramadan Iftar Sae’em Initiative.

Breast Cancer Awareness Campaign City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut gave visitors the opportunity to have a picture taken with celebrity entertainer Maya Diab, with each picture taken generating a $5 donation to the Lebanese Breast Cancer Foundation.

OCT-DEC 2017 . RETAIL PEOPLE .143

Draw A Smile City Centre Deira, City Centre Mirdif & Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

Majid Al Futtaim invited families to play at their giant incenter Pictionary installation, and chose the top 50 drawings to be transformed into plush toys and gifted, to mark the special occasion of Eid.

Artists For Change Program Dubai Festival City Mall, Dubai, United Arab Emirates OWNER: Al Futtaim Group Real Estate MANAGEMENT COMPANY: Dubai Festival City Mall

Dubai Festival City Mall hosted the ‘Artists for Change’ program, giving Afghan artisans the opportunity to create hand woven carpets, and generate proceeds to support their families.

Breathing Life Into Clay Mall of Egypt, Cairo, Egypt OWNER: Majid Al Futtaim Properties MANAGEMENT COMPANY: Majid Al Futtaim Holding

Mall of Egypt provided valuable training and production efficiencies to local clay craftsmen, and supported the artists by purchasing 4,000 clay pots to be used as décor throughout the center.

Bloom Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The BLOOM event at Mall of the Emirates provided eight emerging young designers the opportunity to display their creations alongside the spring summer collections of established designers and brands.

Employee Engagement Program Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The Mall of the Emirates has a unique employee lounge outfitted with mod cons and free wi-fi, and is the venue for monthly lunches, cake ceremonies, and reward initiatives to recognize top employees.

144. RETAIL PEOPLE . OCT-DEC 2017

CSR Campaign - Al Souq - Murouj - Kuwait Murouj, Sabhan, Kuwait OWNER/MANAGEMENT: Al Jazeera Real Estate Development Co

Al Souq Murouj is a monthly event at Murouj designed to support and empower 180 small businesses in Kuwait, by allowing them to showcase and sell their products in a popup market, free of charge.

Book World Oasis Mall, Dubai, United Arab Emirates OWNER/MANAGEMENT: Landmark Group

The month-long ‘Book world’ event at Oasis Mall in support of the UAE’s Year of Reading, featured an in-center library, book exchange areas, storytelling sessions, puppet shows, and children’s craft activities.

“Abna’a Al-Khair” Iftar Event Red Sea Mall, Jeddah, Saudi Arabia OWNER: Red Sea Markets Co. Ltd MANAGEMENT COMPANY: Intimaa Real Estate Co.

Red Sea Mall invites orphans and less fortunate children from across several Non-Governmental Organizations, to attend an in-center Iftar during the Holy Month of Ramadan.

Productive Family Red Sea Mall, Jeddah, Saudi Arabia OWNER: Red Sea Markets Co. Ltd MANAGEMENT COMPANY: Intimaa Real Estate Co.

The ‘Productive Family’ campaign at Red Sea Mall in collaboration with the Jeddah Chamber of Commerce, gave 100 Saudi families the opportunity to develop and sell their hand-made products.

The Pre-Loved Stories & Book Festival The Mall at World Trade Center Abu Dhabi, Abu Dhabi United Arab Emirates OWNER: Miral MANAGEMENT COMPANY: Aldar Properties

The ‘Pre-Loved Stories and Book Festival’ at the Mall at World Trade Center Abu Dhabi featured a book donation drive and sale, with proceeds being donated to the ‘Wanna Read’ literacy organization.

OCT-DEC 2017 . RETAIL PEOPLE .145

Customer Service Experience and/or Engagement Parent & Child Baking Event with Celebrity Chefs Abu Dhabi Mall, Abu Dhabi, United Arab Emirates OWNER/MANAGEMENT: H.H. Sheikh Suroor Bin

Mohammed Al Nahyan

MANAGEMENT COMPANY: Aswaq Management and Services

Abu Dhabi Mall hosted 1,000 participants during their Parent and Child baking sessions led by celebrity chefs at a customdesigned kitchen installation located in the center’s main atrium.

Pink Parking - Park, Shop, Drive!

Al Wahda Mall, Abu Dhabi, United Arab Emirates OWNER: Al Wahda Sports & Cultural Club MANAGEMENT COMPANY: Line Investments & Property LLC

Al Wahda Mall’s Pink Parking initiative – the first of its kind in Abu Dhab – provides 80 parking spots in their parking arena during weekends and peak center hours for the exclusive use of women.

The Galleria Magazine The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture; Gulf Related and Mubadala Real Estate & Infrastructure (MREI) Management Company: Gulf Related

The Galleria Magazine is both a physical and digital publication that showcases the center’s luxury offerings combined with featured content from key fashion influencers and media bloggers.

MOA Charger Stand Mall of Arabia, Cairo, Egypt OWNER/MANAGEMENT: Marakez

Mall of Arabia’s installation of mobile charger stands in four key center locations, allows customers the convenience of recharging their batteries while video screens alert them to center retailer promotions.

Hands Free Shopping Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of the Emirates offers customers the option to have their shopping delivered at their convenience, either incenter or at home, giving them the opportunity to enjoy the center’s many leisure facilities.

146. RETAIL PEOPLE . OCT-DEC 2017

Lounge In Style - VIP Lounges Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The enhanced valet service at Mall of the Emirates allows shoppers to arrive and depart in luxurious style, and grants access to two exclusive VIP lounges offering a five star experience.

Digital/ S o c i a l M ed ia Ninja Turtles SHOW @ Saffori Land Al Othaim Mall Al Hassa, Al Ehsaa, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

Al Othaim Mall Hasaa hosted daily performances of the licensed live action show featuring the Ninja Turtle Heroes – Donatello, Michelangelo, Raphael, and Leonardo.

Ninja Turtles @ Saffori Land Al Othaim Mall Damman, Dammam, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

The Ninja Turtles@Saffori Land included daily live performances with the Ninja Turtle heroes, interactive meet and greet events, and a variety of themed activities.

Centrepoint Sale Centrepoint, Dubai, United Arab Emirates Owner: Landmark Group Centrepoint’s unconventional promotional video reinforcing that looking good is your only option when faced with life’s unexpected challenges, generated more than 28 million social media views.

MERAAS – Sizzling Summer City Walk, The Beach, Boxpark, Last Exit, Kite Beach and The Outlet Village, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

The MERAAS sizzling summer initiative included a free to download app packed full of promotional deals and offers designed to help city residents beat the summer heat in Dubai.

OCT-DEC 2017 . RETAIL PEOPLE .147

International Women’s Day City Centre Bahrain, Manama, Bahrain OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Bahrain staff assembled personalised gift boxes for their female co-workers, and captured their thoughts, stories, and vision, through a social media video to celebrate International Women’s Day.

Father’s Day Campaign City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut created a social media buzz with their series of videos following fathers and their children sharing their great moments together as they gave each other a fashion makeover.

Mother’s Day Online Campaign City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut honored the exceptional relationship between a mother and child, by offering eligible shoppers the opportunity to have their wishes for their mothers expressed in a song.

City Centre Exclusive Recipes City Centre Deira and City Centre Mirdif Dubai, United Arab Emirates MANAGEMENT COMPANY: Majid Al Futtaim Properties

The City Centre Exclusive Recipes was a series of five one minute long social media videos taking viewers through a step by step process to create some of the delicious meals available at center restaurants.

30 Days of Smiles City Centre Deira , City Centre Mirdif and Mall of the Emirates, Dubai, United Arab Emirates MANAGEMENT COMPANY: Majid Al Futtaim Properties

Mall of the Emirates, City Centre Deira, and Mirdif’s ‘30 Days of Smiles’ campaign included a series of promotions, games, and competitions themed around the blockbuster family game of Monopoly.

148. RETAIL PEOPLE . OCT-DEC 2017

Valentine’s Day Spreading Love Event City Centre Me’aisem, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Me’aisem transformed their outdoor play area into a magical and intimate setting, and surprised six lucky couples to a night of romance, music, and an exquisite four-course Valentine’s dinner.

“Love U Mom” Dalma Mall Abu Dhabi Inter School Art Competition and Exhibition Dalma Mall, Abu Dhabi, United Arab Emirates MANAGEMENT COMPANY: Dalma Mall

Dalma Mall’s ‘Love U Mom’ Art Competition featured a display of art created by students at 20 schools, and invited the community to determine the winners by voting for their favourite on Facebook.

The Galleria Dining Week The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture: Gulf Related and Mubadala Real

Estate & Infrastructure (MREI)

MANAGEMENT COMPANY: Gulf Related

The Galleria invited a select collection of social media influencers to act as ambassadors during their Dining Week Campaign to promote the center’s selection of world-class dining options.

Abla Fahita Mall of Arabia, Cairo, Egypt OWNER/MANAGEMENT: Marakez

Mall of Arabia’s spring video followed a mean-mouthed celebrity puppet as she escorts a young woman through a fashion makeover, and the resulting problem when she runs away because of snide remarks.

The Secret Dinner Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of the Emirates colloborated with Dinner Club 57 to host a one-of a kind dinner in their soon to be unveiled luxury wing for a select group of fashion influencers, fashionistas, and media representatives.

OCT-DEC 2017 . RETAIL PEOPLE .149

World of Fashion – The Power of the Social Influencer Mall Of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of the Emirates hosted the exclusive International Style and Blogger conference, featuring 22 local and regional fashion influencers, and the luxury products and merchandise from 54 center retailers.

Mall of Egypt Storms The Social Sphere Mall of Egypt, Cairo, Egypt OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of Egypt employed a team of thirty photographers, videographers and social media experts to provide live coverage of their grand opening events on the center’s social media platforms.

Food Fiesta RAK Mall, Ras Al Khaimah, United Arab Emirates OWNER: Lulu Group International MANAGEMENT COMPANY: Line Investments & Property LLC

The Food Fiesta campaign was designed to support RAK Mall’s food and beverage outlets, and included live cooking competitions on the weekends and a variety of family friendly activities.

G r and Op e n i n g , E xpa n s ion & R e n ovat io n Unlocking the All New Burjuman Burjuman Centre, Dubai, United Arab Emirates OWNER: Saif Al Ghurair Real Estate Group MANAGEMENT COMPANY: Burjuman Centre LLC

The ‘Unlocking the All New BurJuman’ campaign featured multi-cultural parades, live performances, custom-made mall décor, gift giveaways, and a ‘human claw machine’ spend and win activation.

City Centre Ajman – Expansion Marketing Campaign City Centre Ajman, Ajman, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Ajman’s ‘Drop and Shop’ initiative offered parents a 50% discount for their children to play at the Magic Planet entertainment complex while they shopped at the Carrefour hypermarket.

150. RETAIL PEOPLE . OCT-DEC 2017

Grand Mall Hail Opening Grand Mall Hail, Hail, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Real Estate Investment

& Development Co.

Grand Mall Hail’s opening festivities included a sea world exhibit, 10 weekly prize draws for a new car, live acrobatic performances, half price food and entertainment festivals, and an interactive theatre.

Mall of Qatar Grand Opening Mall of Qatar, Al Rayyan, Qatar MANAGEMENT COMPANY: Assets Property Management

Mall of Qatar’s grand opening celebrations included five luxury shop and win promotions, 500 live artist performances, cultural events, and meet and greet sessions with celebrities and athletes.

N ew/Em er g i n g Tec hn ol ogy Al Wahda Mall - Have it all and more Al Wahda Mall, Abu Dhabi, United Arab Emirates OWNER: Al Wahda Sports & Cultural Club MANAGEMENT COMPANY: Line Investments Group & Properties LLC

Al Wahda Mall’s innovative and enhanced website offers complete integration with social media platforms on all devices, and provides direct links to center retailers’ customized pages.

Mind Games Burjuman Centre, Dubai, United Arab Emirates OWNER: Saif Al Ghurair Real Estate Group MANAGEMENT COMPANY: Burjuman Centre LLC

The Mind Games exhibit at BurJuman Centre featured an extensive variety of themed activities for visitors of all ages to challenge and test the power of their brains.

Share the Love of the Nation City Centre Deira, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Deira’s National Pride Booth allowed visitors to pose for a picture with one of five celebratory filters and upload it to social media platforms, as part of their National Day Celebrations.

OCT-DEC 2017 . RETAIL PEOPLE .151

An Augmented Reality Maze City Centre Me’aisem, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Me’aisem created the region’s first Phy-gital activation, a physical maze linked with augmented reality that allowed visitors of all ages to experience an unparalleled gaming adventure.

SHOP.POP.WIN Dubai Festival City Mall, Dubai, United Arab Emirates OWNER: Al Futtaim Group Real Estate MANAGEMENT COMPANY: Dubai Festival City Retail

Development LLC

Festival City delivered an interactive first-of-its-kind virtual reality game that allowed shoppers to pop balloons using their mobile phones, to reveal win instant prizes and center retailer vouchers.

The Great Virtual Escape Campaign (A Virtual World Beyond Imagination)

Majid Al Futtaim Malls, Dubai, United Arab Emirates MANAGEMENT COMPANY: Majid Al Futtaim Properties

Majid Al Futtaim’s joint center initiative allowed shoppers meeting a minimum spend amount, the opportunity to explore and play six unique games using the latest in Virtual Reality technology.

P u blic Re la ti o n s Barcelona Football Players Meet & Greet City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Beirut invited three Barca superstars to their central galleria, to give their shoppers an unforgettable meet and greet experience with Gerard Pique, Sergio Busquets, and Jordi Alba.

Teenage Mutant Ninja Turtles’ ‘Turtle Power!’ Publicity Stunt City Centre Deira and City Centre Mirdif, Dubai United Arab Emirates MANAGEMENT COMPANY: Majid Al Futtaim Properties

City Centre Deira and City Centre Mirdif executed a creative meet and greet opportunity for city media during the Dubai Shopping Festival, surprising media editors with pizza delivered by the Teenage Mutant Ninja Turtles.

152. RETAIL PEOPLE . OCT-DEC 2017

Dalma Mall is now Officially Amazing: Guinness Book of World Records for the Longest Greetings Card Mosaic Dalma Mall, Abu Dhabi, United Arab Emirates MANAGEMENT Company: Dalma Mall

Dalma Mall set a Guinness World Book Record by creating a greeting card mosaic measuring 150.2 metres long, containing 15,775 personalized ‘Love U Mom’ messages from their customers.

Grazia Live Dubai Festival City Mall, Dubai, United Arab Emirates OWNER: Al Futtaim Group Real Estate MANAGEMENT COMPANY: Dubai Festival City Mall

The ‘Grazia Live’ activation gave Dubai Festival City Mall shoppers the opportunity to experience a ‘week in the life’ following the creation of one of the region’s most popular magazines.

The Galleria Dining Collection Launch The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture: Gulf Related and Mubadala Real

Estate & Infrastructure (MREI)

MANAGEMENT COMPANY: Gulf Related

The Dining Collection Launch initiative at The Galleria was a 360 degree campaign to position the center’s unique chef and restauranteur led dining concepts as a culinary destination.

Mall of Egypt Nights Mall of Egypt, Giza, Egypt OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of Egypt launched their month long Ramadan campaign with an exclusive event attended by key opinion leaders and social media influencers, who shared the experience live via Instagram.

“Abna’a Al-Khair” Iftar Event Red Sea Mall, Jeddah, Saudi Arabia OWNER: Red Sea Markets Co. Ltd MANAGEMENT COMPANY: Intimaa Real Estate Co.

Red Sea Mall invited 1200 orphans from several NGO’s to attend a day-long celebration during the Holy Month of Ramadan, that included a festive meal, games, crafts activities, gifts, and live performances.

OCT-DEC 2017 . RETAIL PEOPLE .153

Sales Promotion and Events Ramadan Village Abu Dhabi Mall, Abu Dhabi, United Arab Emirates OWNER: H.H. Sheikh Suroor Bin Mohammed Al Nahyan MANAGEMENT COMPANY: Aswaq Management and Services

The Ramadan Village at Abu Dhabi Mall was host to a wide range of free activities, a live falcon exhibit and a pop market featuring traditional products crafted by local vendors and artisans.

Winter Village Abu Dhabi Mall, Abu Dhabi, United Arab Emirates OWNER: H.H. Sheikh Suroor Bin Mohammed Al Nahyan MANAGEMENT COMPANY: Aswaq Manamagent and Services

Abu Dhabi Mall’s interactive Winter Village featured animatronic elves and reindeers, falling snow, a factory with a conveyor belt moving children’s toys, and of course the jolly old elf himself, Santa Claus.

Say Yas, Yas Island Abu Dhabi, United Arab Emirates OWNER/MANAGEMENT: Aldar Properties PJSC and

Miral Asset Management LLC

The ‘Say Yas, Yas Island’ initiative was a joint campaign involving 5 varied properties and 7 hotels that included daily and weekly prizes, and a grand prize draw of a VIP experience and AED 1 million dollars.

Ninja Turtles Show @ Saffori Land Al Othaim Mall Al Hassa, Al Ehsaa, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

Saffori Land at Hasaa Mall hosted the Ninja Turtles Show, a series of live daily performances featuring Donatello, Leonardo, Michelangelo, and Raphael, coupled with activities and retailer promotions.

Ninja Turtles Show @ Saffori Land Al Othaim Mall Damman, Dammam, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

Saffori Land at Othaim Mall Damman hosted the Ninja Turtles Show, a series of live daily performances featuring the hard shelled heroes, coupled with themed activities and retailer promotions.

154. RETAIL PEOPLE . OCT-DEC 2017

Fallah Challenge with Celebrities @ Saffori Land Al Othaim Mall Rabwa, Riyadh, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

Al Othaim Mall Rabwa invited popular social media influencers and youth from local groups and charities, to participate in a series of head-to head video game challenges.

ICE AGE Show @ Snow City Al Othaim Mall Rabwa, Riyadh, Saudi Arabia OWNER/MANAGEMENT: Al Othaim Leisure & Tourism

The Ice Age Show @ Snow City was a three day long event featuring a series of performances with the characters dancing, singing, and interacting with children and families inside a unique snow structure.

World Snow Day Event @ Snow City Al Othaim Mall Rabwa, Riyadh, Saudi Arabia Owner/Management: Al Othaim Leisure & Tourism Snow City partnered with the International Federation de Ski to celebrate ski sports for children around the world, that included treasure hunts, tubing races, skido races, and a series of ski instruction classes.

The Beach Urban Beats Submission The Beach, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

The Urban Beats initiative is a signature event featuring Xtreme Sports, graffiti art, DJ Spins, and the world’s biggest names in BMX, inline skating, scooter riding, slackline performance, and music mixing.

The Beach Wash Your Bill Submission The Beach, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

The ‘Beach Wash Your Bill’ initiative offered diners at seven participating food and beverage outlets the opportunity to receive their meal for free, by agreeing to wash their own dishes.

OCT-DEC 2017 . RETAIL PEOPLE .155

Boxpark Lego Submission Boxpark, Dubai, United Arab Emirates OWNER: Meraas

The Bricks at Boxpark initiative featured a scavenger hunt, oversized LEGO characters, a LEGO prize wall, spend and win promotions, and iconic pop-up spaces offering themed activities and LEGO merchandise.

Summer Fun At Burjuman Burjuman Centre, Dubai, United Arab Emirates OWNER: Saif Al Ghurair Real Estate Group MANAGEMENT COMPANY: Burjuman Centre LLC

The Summer Fun event at BurJuman featured an indoor beach with real sand, sea gulls, palm tree swings, a children’s playground, and series of free activities and themed promotions.

A Very Brr..Juman Winter Burjuman Centre, Dubai, United Arab Emirates OWNER: Saif Al Ghurair Real Estate Group

Management Company: Burjuman Centre LLC BurJuman Center’s innovative winter wonderland installation included stunning seasonal décor, festive activities, unique installations, and a snow park with a snowball fight zone and flurries of falling snow.

Amr Diab Concert Cairo Festival City Mall, Cairo, Egypt OWNER: Al Futtaim Group MANAGEMENT COMPANY: Al Futtaim Group Real Estate

Cairo Festival City Mall hosted a concert featuring Amr Diab–-one of Egypt’s most popular performers, that was attended by more than 16,000 people including VIP guests and media personalities.

CAF Arena Cairo Festival City Mall, Cairo, Egypt OWNER: Al Futtaim Group MANAGEMENT COMPANY: Al Futtaim Group Real Estate

The Cairo Festival City Mall installed a special arena in their outdoor common area, complete with a one of kind screen, and broadcast live matches from the African Cup of Nations Football Tournament.

156. RETAIL PEOPLE . OCT-DEC 2017

Shopping Festival- November 2016 Cairo Festival City Mall, Cairo, Egypt OWNER: Al Futtaim Group MANAGEMENT COMPANY: Al Futtaim Group Real Estate

Cairo Festival City Mall transformed their center into a Las Vegas themed venue complete with live music, dance, and magic performances, and offered a series of themed games, promotions, and events.

Spring Carnival Cairo Festival City Mall, Cairo, Egypt OWNER: Al Futtaim Group MANAGEMENT COMPANY: Al Futtaim Group Real Estate

The Spring Carnival campaign rewarded the customers who shopped more, with multiple instant gifts, and additional entry ballots for the grand prize draw of two prizes worth more than 100,000 EGP.

Mr.Smiles & Mr.Monopoly City Centre Deira, City Centre Mirdif and Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

Mall of the Emirates, City Centre Deira & Mirdif launched a smile campaign featuring the multi-award winning Monopoly board game, where every participant received gift cards, vouchers, or instant prizes.

The 12 Hour FLASH Sale City Centre Deira, City Centre Mirdif and Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The 12 hour Flash Sale at Mall of the Emirates City Centre Deira and Mirdif during the Dubai Shopping Festival was an exclusive New Year’s day sales event offering retailer discounts of up to 90%.

Anchor Cross Promotion City Centre Muscat and City Centre Qurum, Muscat, Oman OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Muscat and City Centre Qurum’s cross promotional campaign featured daily instant prizes, engaging in-center games, weekly gift card draws, and a grand prize draw for a new Dodge charger.

OCT-DEC 2017 . RETAIL PEOPLE .157

Winter Fashion 2016 City Centre Alexandria, Alexandria, Egypt OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Alexandria’s month long winter fashion campaign featured ongoing promotions, games, prizes, incenter activations, and live entertainment, culminating in a dynamic high end fashion event.

City Centre Bahrain - Snakes and Ladders City Centre Bahrain, Manama, Bahrain OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Bahrain’s life-sized Snakes and Ladders installation incorporating 3D models of iconic landmarks, offered families an opportunity to explore and learn about the rich history of Bahrain.

City Centre Bahrain – Winter Tale ‘Alice in Wonderland’ City Centre Bahrain, Manama, Bahrain OWNER/MANAGEMENT: Majid Al Futtaim Properties

City Centre Bahrain’s 3rd annual ‘Winter Tales’ campaign featured the timeless ‘Alice in Wonderland’ story, and offered visitors the opportunity to immerse themselves in the charming Wonderland world.

Summer Festival City Centre Beirut, Beirut, Lebanon OWNER/MANAGEMENT: Majid Al Futtaim Properties

The ‘Summer Festival’ at City Centre Beirut was a fun filled celebration featuring international renowned entertainment, themed activities, and an opportunity for shoppers to win one of two brand new BMWs.

Dubai Summer Surprises – Under the Sea City Walk, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

City Walk’s enchanting ‘Under the Sea’ initiative featured family friendly live performances, a treasure hunt, themed activities, animatronic sea creatures, a ruthless mermaid, and roaming characters.

158. RETAIL PEOPLE . OCT-DEC 2017

City Overdrive 2017 – Signature activation City Walk, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

The ‘City Overdrive 2017’ event featured an unprecedented collection of uniquely modified cars and vehicles, and a range of activations allowing visitors to indulge in all things engine, speed and energy.

A Sun-sational Summer Season Dalma Mall, Abu Dhabi, United Arab Emirates OWNER: The Developers Holding LLC MANAGEMENT COMPANY: Dalma Mall

The ‘Sun-sational Summer Season’ featured a variety of children’s entertainment and activities including game shows, creative workshops, live performances, roaming characters, and meet and greet events.

Doha Festival City – Celebration Everywhere Doha Festival City, Doha, Qatar OWNER: Bawabat Al-Shamal Real Estate Company WLL MANAGEMENT COMPANY: Al Futtaim Group Real Estate

The ‘Celebration Everywhere’ campaign held during the period of April 5 to September 5, 2017, included seven unique in-center events for children and their families, to mark the opening of Doha Festival City.

Celebration Everywhere - Dubai Summer Surprises 2017 Dubai Festival City Mall, Dubai, United Arab Emirates OWNER: Al Futtaim Group Real Estate MANAGEMENT COMPANY: Dubai Festival City Retail Development LLC

Dubai Festival City Mall’s six week long campaign to launch their newly expanded center included an innovative confetti dome, and a shop.pop.win activation to reward visitors with instant prizes.

Imagine Dubai Festival City Mall, Dubai, United Arab Emirates OWNER: Al Futtaim Group Real Estate MANAGEMENT COMPANY: Dubai Festival City Mall

Dubail Festival City Mall installed the world’s largest water screen projection for their Imagine attraction – a spectacular multi-media show incorporating lasers, light, music, water, and pyrotechnics.

OCT-DEC 2017 . RETAIL PEOPLE .159

Chinese Tourism Promotion The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture: Gulf Related and Mubadala Real

Estate & Infrastructure (MREI)

MANAGEMENT COMPANY: Gulf Related

The Galleria’s Chinese Tourism Promotion includes strategic partnerships with tour operators and Chinese Destination Management Companies to promote the center as a luxury brand destination.

The Galleria Lounge Series The Galleria, Abu Dhabi, United Arab Emirates OWNER: Joint Venture: Gulf Related and Mubadala Real

Estate & Infrastructure (MREI)

MANAGEMENT COMPANY: Gulf Related

The Galleria Lounge Series were unique and intimate event experiences for VIP guests, to enjoy and learn about the heritage of the exclusive and luxurious brand offerings available at The Galleria.

Celebration of Giving Lulu Mall Fujairah, Fujairah, United Arab Emirates OWNER: Lulu Group International MANAGEMENT COMPANY: Line Investments & Property LLC

Lulu Mall Fujairah offered eligible shoppers the opportunity to choose a key to unlock a door, and complete the accompanying challenge, to receive center retailer prizes and vouchers.

Black Friday Mall of Arabia, Cairo, Egypt OWNER/MANAGEMENT: Marakez

Mall of Arabia’s Black Friday event offered customers exceptional center retailer discounts and offers, combined with live music, and a spin the wheel activation with winners receiving a 500 LE Voucher.

Fashiontainment 2017 Mall of the Emirates, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The ‘Fashiontainment’ event at Mall of the Emirates was an innovative fusion of fashion and entertainment featuring Superstar Jessie J, and catwalk models wearing luxury fashion brands.

160. RETAIL PEOPLE . OCT-DEC 2017

E11 Street Meet Oasis Mall, Dubai, United Arab Emirates OWNER/MANAGEMENT: Landmark Group

The ‘E11 Street Meet’ at Oasis Mall was a large-scale exhibition event held in the center’s outdoor parking area, that featured a wide range of customized and vintage vehicles.

Pet Farm Oasis Mall, Dubai, United Arab Emirates OWNER/MANAGEMENT: Landmark Group

The Pet Farm at Oasis Mall featured an in-center installation with live animals where visitors could feed and learn about the various animals from knowledgeable livestock experts.

Celebration of Giving - Shop, Play & Win RAK Mall, Ras Al Khaimah, United Arab Emirates OWNER: Lulu Group International MANAGEMENT COMPANY: Line Investments & Property LLC

The ‘Door of Giving’ initiative offered customer with receipts totalling AED 150 or more, an opportunity to try their luck opening the door, and on the completion of a fun task win instant prizes or vouchers.

Wonders of the Sea Red Sea Mall, Jeddah, Saudi Arabia OWNER: Red Sea Markets Co. Ltd MANAGEMENT COMPANY: Intimaa Real Estate Co.

‘The Wonders of the Sea’ at Red Sea Mall was an entertaining and educational activation that helped to raise awareness about Saudi’s fisheries, through an extraordinary display combining motion and sound.

Make .. Shopping .. Emoji Roshan Mall, Al Jamea Plaza, Aliat Mall, Dana Mall, Saudi Arabia OWNER/MANAGEMENT: Kinan International Real Estate Development Company

The ‘Make.. Shopping.. Emoji’ summer promotion at four Kinan Malls, included roaming emoji characters, themed competitions and prizes, interactive stations, and a unique emoji photo booth.

OCT-DEC 2017 . RETAIL PEOPLE .161

The Outlet Village Under the Tuscan Sun Submission The Outlet Village, Dubai, United Arab Emirates OWNER/MANAGEMENT: Meraas

The Outlet Village was transformed into a Tuscan-themed village, offering visitors an outdoor festival feel with kids activities, spend and win promotions, and exceptional shopping and dining offerings.

24-Hour Mega Sale Yas Mall, Abu Dhabi, United Arab Emirates OWNER/MANAGEMENT: Aldar Properties PJSC

The ‘24 Hour Mega Sale’ at Yas Mall was an innovative summer promotion featuring unprecented disounts at all center retailers, gift giveaways and incentives, hourly flash sales, and roaming performers.

NOI Enhancement

M arketin g / Spo n s o rs h ip

Largest Book – This is Muhammad Al Wahda Mall, Abu Dhabi, United Arab Emirates OWNER: Al Wahda Sports & Cultural Club

Management Company: Line Investments & Property LLC Al Wahda Mall displayed ‘This is Muhammad’ – the world’s largest book, and gave away more than one million white and red roses as a gesture of peace and love during the Holy Month of Ramadan.

Let your Shopping Take You on a Holiday City Centre Sharjah, Sharjah, United Arab Emirates OWNER: Majid Al Futtaim Properties

City Centre Sharjah’s innovative partnership with Air Arabia, included an agreement whereby the airline carrier provided half of the airline vouchers that were used as daily prizes in center promotions.

Celebrity Buzz @ Dalma Mall Dalma Mall, Abu Dhabi, United Arab Emirates OWNER: The Developers Holding LLC MANAGEMENT COMPANY: Dalma Mall

Dalma Mall hosted a celebrity buzz evening with Bollywood Superstars Shah Rukh Khan and Anushka Sharma, that included live Bollywood dance performances, and t-shirt and photograph signing sessions.

162. RETAIL PEOPLE . OCT-DEC 2017

The Great Virtual Escape Majid Al Futtaim Malls, Dubai, United Arab Emirates OWNER/MANAGEMENT: Majid Al Futtaim Properties

The Great Virtual escape initiative featured six unique in-center activations offering visitors the opportunity to enjoy an immersive gaming experience using the latest in Virtual Reality technology.

Operat i o n s / O ve r al l T e am Water Water Everywhere not a Drop for Me to Drink... Save Water Save Life Dalma Mall, Abu Dhabi, United Arab Emirates MANAGEMENT COMPANY: Dalma Mall

Dalma Mall installed a reverse osmosis plant to ensure a supply of high quality water to be used for the mall’s cooling system during peak periods, resulting in the conservation of water and reduced costs.

Design and Development

New De velo pm e n ts

Al Ghadeer Square Riyadh, Saudi Arabia OWNER/DEVELOPMENT COMPANY: Unified Real Estate Company DESIGN ARCHITECTS: Q DESIGN PRODUCTION/EXECUTIVE ARCHITECTS: Unified Real

Estate Company

Al Ghadeer Square is an exclusive outdoor streetscape project located in the urban district of Riyadh, featuring 19 retail outlets spread over 9,000 square metres, and more than 230 adjacent parking spaces.

Mall of Qatar Al Rayyan, Qatar DEVELOPMENT COMPANY: Urbacon Trading and Contracting OWNER: Private DESIGN ARCHITECTS: Chapman Taylor PRODUCTION/EXECUTIVE ARCHITECTS: Pete Veale

The Mall of Qatar offers a variety of retail and dining options, an IMAX cinema complex, a bowling alley, and an innovative 360 degree revolving stage, steps away from the Al Rayyan FIFA 2022 Stadium.

OCT-DEC 2017 . RETAIL PEOPLE .163

The Outlet Village Dubai, United Arab Emirates OWNER/DEVELOPMENT COMPANY: Meraas OWNER: Meraas DESIGN ARCHITECTS: Callison Rtkl

The Outlet Village spreads across 1.5 million square feet, and houses more than 125 international retail brands in a luxury villa setting reminiscent of a romantic Tuscan town.

Renovati o n s / E xpa n s ion s 360 MALL Kuwait City, Kuwait DEVELOPMENT COMPANY: Tamdeen Shopping Centres OWNER: Tamdeen Group DESIGN ARCHITECTS: Varney Design Inc. Pty LTD PRODUCTION/EXECUTIVE ARCHITECTS: Dar SSH International

Engineering Consultants

The newly expanded and elevated 360 MALL Food Court features two distinct zones, to offer visitors a larger and divers selection of cuisines across their casual dining and restaurant offerings.

Hayat Mall

Riyadh, Saudi Arabia OWNER/DEVELOPMENT COMPANY: The Alandalus Property

Company

ARCHITECTS: Mesura

The newly renovated Hayat Mall Food court features a white and brown colour palette complemented by recessed lighting, natural wood accents, and an abundance of plants and trees.

Retail S to r e D e s i g n Xtremeland Family Entertainment Center Mall of Qatar, Doha, Qatar COMPANY: Al Othaim Leisure & Tourism ARCHITECTS: Siddu DESIGNER: Wouter Van Wemmel

Mall of Qatar’s ‘XtremeLand’ offers amusement rides, interactive games, and edu-tainment activities for children and youth ranging in age from toddlers to teenagers.

164. RETAIL PEOPLE . OCT-DEC 2017

Centrepoint Doha, Qatar COMPANY: Centrepoint, Landmark Group ARCHITECT: Rajeev Kumar DESIGNER: FITCH

Centrepoint’s modern open concept design houses Lifestyle, Shoe Mart, Babyshop, and City Lifestyle, the Landmark Group’s signature brands, to provide a one shop destination for the whole family.

Monoprix Doha Festival City, Doha, Qatar COMPANY: Monoprix ARCHITECT: Dandy Ramirez DESIGNER: Wanzl Middle East FZE

Monoprix Doha Festival City is an innovative retail-tainment space featuring an upscale hypermarket, a bakery, a fromagerie, a fish counter, locally grown produce and fruits, and a variety of dining options.

MyTown City Stars Mall, Cairo, Egypt COMPANY: Al Othaim Leisure & Tourism ARCHITECT: Karim Elgiendy DESIGNER: Wouter Van Wemmel

My Town is a child sized city filled with fascinating experience and activities for children aged 3-10 years old, and features soft fill play zones, a trampoline park, a driving track, and a climbing adventure course.

Nahdi Life Care Jeddah, Makkah COMPANY: Nahdi Medical Company ARCHITECT: Pascal Abukhalil DESIGNER: Storee Design LTD

Nahdi Life Care is a unique medical equipment and lifestyle supply store providing visitors with the opportunity to purchase all of their healthcare needs in one convenient location at an affordable price.

Saffori Land Hail, Saudi Arabia OWNER: Al Othaim Leisure & Tourism ARCHITECT: Mohamed Attia DESIGNER: Wouter Van Wemmel The Saffori Land indoor theme park located at the Al Othaim Mall in Hail, offers young visitors a vast variety of amusement rides, state of the art video games, play areas, and Edutainment activity sections.

OCT-DEC 2017 . RETAIL PEOPLE .165

Sharjah Cooperative Society American University of Sharjah Store, Sharjah, United Arab Emirates COMPANY: Sharjah Cooperative Society ARCHITECT: Dandy Ramirez DESIGNER: Wanzl Middle East FZE

The Sharjah Cooperative Society located at the American University of Sharjah, provides students and faculty with healthy grab and go options, fresh produce and fruits, and a variety of grocery needs.

Sharjah Cooperative Society Al Layyeh Branch, Red Castle Hotel, Sharjah, United Arab Emirates COMPANY: Sharjah Cooperative Society ARCHITECT: Dandy Ramirez DESIGNER: Wanzl Middle East FZE

The Sharjah Cooperative Society Al Layyeh branch is housed in the elegant Red Castle Hotel, strategically located in one of the best-rated tourist destinations in Sharjah, alongside the beach and coastal district.

Sharjah Cooperative Society ASAS Residental Tower, Sharjah, United Arab Emirates COMPANY: Sharjah Cooperative Society ARCHITECT: Dandy Ramirez DESIGNER: Wanzl Middle East FZE

The Sharjah Cooperative Society ASAS store is a high end convenience store located in an oppulent residential tower that offers fresh produce, a bakery, a cheese counter, and an in-house butcher.

VOX Cinemas Mall of Emirates, Dubai, United Arab Emirates COMPANY: Majid Al Futtaim Cinemas ARCHITECT/DESIGNER: Unick Consulting Limited

Vox Cinemas at the Mall of the Emirates incorporates state of the art technology, luxury seating zones, VIP services, and an abundance of retail-tainment concepts into a flagship 24 screen property.

Zuhair Pharmacy Jeddah, Saudi Arabia COMPANY: Nahdi Medical Company ARCHITECT: Pascal Abukhalil DESIGNER: Storee Design Ltd

The Zuhair Pharmacy in Jeddah incorporates many first to market experiences, including the Nuxe Spa, the L’Oreal Hair Colorist Studio, and the first Esthederm skin analysis room in the Middle East.

166. RETAIL PEOPLE . OCT-DEC 2017

Retail Excellence Level Kids City Walk, Dubai, United Arab Emirates The grand launch event for City Walk’s Level Kids store included a fashion show in collaboration with Vogue Bambini, and a special 30 minute aerial performance by the world renown Cirque Du Soleil.

Xtremeland Mall of Qatar, Doha, Qatar Mall of Qatar’s Xtremeland offers the latest and most popular rides, attractions, games, activities, and play zone concepts available for children and youth ranging in age from toddlers to teenagers.

Saffori Land Al Othaim Mall-Rabwa, Riyadh, Saudi Arabia The Saffori Land Indoor theme parks offers an array of the latest and most popular amusement rides, as well as state of the art video games, skill games, and soft play areas and activities for younger children.

Al Hokair Time Makkah, Saudi Arabia Al Hokair Time Makkah combines entertainment, sporttainment, food and beverage outlets, and themed play areas under one roof, to provide a unique recreational experience for visitors of all ages.

Boutique Le Chocolat City Walk, Dubai, United Arab Emirates Boutique Le Chocolat is a celebration of chocolate in all its glory, and offers visitors the opportunity to learn about the decadent treat and to immerse themselves fully in the chocolate-making process.

OCT-DEC 2017 . RETAIL PEOPLE .167

Best MENA Retail Brand VOX Cinemas Dubai, United Arab Emirates VOX Cinemas is a unique and modern cinema chain incorporating an intriguing mix of retail, entertainment, and food concepts, to appeal to the diverse customer base within the MENA region.

Centrepoint Dubai, United Arab Emirates The Landmark Group offers its core retail concepts– Babyshop, Splash, Shoe Mart, and Lifestyle, under the Centrepoint identity, to provide a single fashion destination for an aspiring generation of shoppers.

BRANDS Dubai, United Arab Emirates BRANDS is a private business based in the UAE focussed on fashion clothes and accessories for men, and for providing a unique shopping experience based on quality, value, and exceptional customer service.

Retail Professional of the Year Kamel Shaban BRANDS Dubai, United Arab Emirates As one of the key pillars behind the evolution of BRANDS in the MENA Market, Kamel Shaban’s diligent leadership has grown the brand from a single shop in 2004, to its current day count of 23 stores.

168. RETAIL PEOPLE . OCT-DEC 2017

CONTENTS

15 – 19

April 2018 Dubai, UAE

To register, contact the MECSC office at t: +971 4 359 7909 e: lea@mecsc.org

ICSC JOHN T. RIORDAN SCHOOL FOR RETAIL REAL ESTATE PROFESSIONALS

OMAN

6 DECEMBER 2017 OMAN

OCT-DEC 2017 . RETAIL PEOPLE .169

28-30 October 2018 Ritz Carlton - DIFC Dubai, UAE

RECON MENA 2018 The Region’s Dedicated Forum for Retailers, Shopping Centre Owners & Service Providers

SAVE THE DATE CONFERENCE, EXHIBITION, MENA AWARDS, GALA DINNER, DEAL MAKING & NETWORKING FOR MORE INFORMATION, EMAIL:

lea@mecsc.org or visit www.mecsc.org/www.reconmena.com

Energized for Tomorrow

Maximise value for owners and reduce operational costs Yardi Voyager 7S Smart information exchange and mobile access to real-time business intelligence engenders loyalty and helps reduce retail associated risk to maximise value for centre owners.

+ 971-4-4322679 Yardi.com/ae

APARTMENTS DESIGNED FOR YOU FOR SALE NOW. TRAPA NGISED AS ROF

LIVE YOUR STYLE SHARJAH’S FIRST PEDESTRIAN MIXED-USE COMMUNITY WITH WALKABLE SPACES, RETAIL, F&B, ENTERTAINMENT AND MORE.

Please visit Al Mamsha sales centre in Sharjah Hilton Hotel.

For all nationalities.

ELYT NAI HTI ,B& .ER