A new year usually brings a high level of enthusiasm
from industry as it plans the appropriate marketing
activities for the upcoming 12 months. What makes 2017 different is that, for those companies with strong links to the North American market, the newly-elected President of the United States has the potential to destabilise the economic sector as well as international relations.
The success of the North American manufacturers in the global arena relies on the stability of foreign exchange markets and international trade relationships. The possibility that the North American Free Trade Agreement (NAFTA) might not last the year could well affect the price of these products in the Australian market, and, if that
happens, it could result in reduced competitiveness, a fall in their corporate profitability and a shake up of the heavy truck market.
