25 YEARS OF UK MARKET LEADERSHIP
HEAD HEAD TO
1996 DAF 95.400 VERSUS
2017 DAF XF530
DAF loyalist H Askey has evolved its business over time, mirroring the subtle change that characterises its favourite marque WORDS: BOB BEECH / PHOTOS: TOM CUNNINGHAM
OPERATOR OPINION ROB ASKEY DIRECTOR, H ASKEY “We are a relatively traditional transport company. We run a diverse fleet and have moved away from the mainstream market over the years – the big logistics companies set the agenda there and it is very difficult for smaller operators to compete. We run crane-equipped vehicles, specialist step-frame and low-loader trailers along with lighter vehicles, and operate across Europe when required. “Being in something of a niche market we take great care with the specification of our vehicles and
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equipment. I want them to meet our exact requirements and remain in service for a long time. We buy new and late-used vehicles as required and put a strong emphasis upon vehicle presentation. We have kept the same basic livery for generations, adapting it slightly to fit the larger cabs of modern vehicles. People tell me that it works well and our trucks are instantly recognisable out on the road, which is exactly what we are aiming for, so we must be doing something right. “We take the same approach with the suppliers we deal with. DAF has been a major part of the fleet for many years. My late father bought the first one in 1980 – until then he had been a loyal Leyland customer, although my grandfather preferred Bedfords.
A COMMERCIAL MOTOR SUPPLEMENT
